marketing manager responsibilities in resume

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13 Marketing Manager Resume Examples for 2024

• Marketing Manager (MM) Resume
• Assistant MM Resumes
• Senior MM Resume
• Specialized MM Resumes

Writing Your Marketing Manager Resume

You know how to reach the right customer at the right time with your messaging. You can create Facebook ad campaigns to sell water to a fish. You can build an organic traffic engine that grows exponentially over time.

You’re a great marketing manager. You shouldn’t also have to be great at building a resume or writing a cover letter for a job . We’ve poured through thousands of marketing manager resumes learning what works and what doesn’t, to help you get an interview.

We’ve distilled our findings into professional resume templates and an extensive resume guide that has helped marketing managers get interviews at companies like Stripe and Facebook in 2024 .

Marketing Manager Resume  

Microsoft Word

Google Docs

Why this resume works

• Digest skill requirement specifics and responsible KPIs from  marketing job descriptions  and include them on your marketing manager resume. This gives you a roadmap for success!
• Whether it be self-management, managing a few, or managing many, talking about a proven leadership history sets you apart.
• Since you want to make the experience of the person reviewing your resume as pleasant as possible, the format matters.  Pick a design  that highlights your strengths in the order best suited to the position.

Assistant Marketing Manager Resume

• Including your certifications in their own section makes this determination quick and decisive. If you have certifiable skills but lack certification, your professional experience will be enough to showcase the practical application of your skills.
• As an assistant marketing manager, include any other work experience you’ve had! Try to focus your discussion of these other work experiences around how you interacted with people, whether they were colleagues, customers, or clients.

Assistant Marketing & Communications Manager Resume

• That statement may have left you wondering, “Ummm, isn’t a resume an overview of experience?”. And, it’s true, but that doesn’t mean you’re limited to listing  work  experience.
• Fill your resume with projects (including school projects), internships, externships, volunteer experiences, education, school awards, hobbies, and interests. As long as you can make them relevant for the job you want, they can have a spot on your resume. 
• These two or three sentences can highlight why you want the assistant marketing & communications manager role, why you’d be a good fit, and what skills you bring to the table. The most important thing about adding a resume objective, though, is to make sure it’s specific to the job. That means including the company name, job title, and relevant skills.

Marketing Director Resume

• These can be rough estimates as the main goal is to showcase your ability to drive high value in the positions you’ve held.
• When your skills and expertise are already at the top of the career ladder, you must  showcase only the best skills  and experience. Including too many, too few, or immediately-irrelevant skills on your marketing director resume can easily lose the attention of the resume reviewer, especially for a high-level position like a marketing director.

Field Marketing Manager Resume  

• To sustain your momentum of career growth, add your mid-level position (say marketing analyst) and detail how this job prepared you for the current role you’re applying for.

Influencer Marketing Manager Resume

• But don’t just flaunt your working history in your influencer marketing manager resume. Ensure you showcase the impact you had in your previous jobs, including and not limited to saving costs, increasing sales revenue, improving marketing ROI, and more.

Sales and Marketing Manager Resume  

• Specifically, it shows a great understanding of the industry in general and narrows it down to identifying and actualizing niche opportunities to spur product and market growth.

Marketing Account Manager Resume

• Your marketing account manager resume should detail how you, well, manage accounts. It’s even better when you mention the magnitude of the portfolio under your supervision’s scope to show your abilities to recruiters.

Digital Marketing Team Lead Resume  

• You can design your resume with a specific target role in mind. By knowing precisely what a company is buying (looking for), you can reciprocate by selling (showcasing) exactly what they want. This process guarantees success by illustrating exact skills, KPIs, and qualification preferences.
• This means adding graphics or images. Use a color palette that enhances your professional style.
• Your resume is a digital marketing piece designed to persuade and inform its reader. According to several corporate marketing studies, emboldening certain KPIs can enhance recognition and remembrance; don’t be afraid to A/B test and find what works for you.

Email Marketing Manager Resume

• As an email marketing manager, it’s important to show ownership over the projects on which you’ve worked. The best way to achieve this is by using action verbs and quantifiable results. In your email marketing manager resume , you’ll notice words and values like “created 50+ email templates,” “tested 5,000+ emails,” “analyzed 100+ campaigns,” and “executed 200+ direct emails.”
• Remember the wise phrase, “dress for the job you want, not the job you have.” This phrase hits the nail on the head. Use sections in your resume as opportunities to properly articulate the position you want, not the one you currently have.

Content Marketing Manager Resume

• The overall goal of your content marketing manager resume is to quickly and convincingly make the case to the hiring director that you deserve an interview. The best way to make that case is by demonstrating your impact (in numbers) in your past roles as a content marketing manager.
• Example: Produced 600+ blog posts, SEO articles, guides, social media copy, short videos, and influencer interviews
• Example: Reported data and content performance, diving into 50+ dashboards and analytics

Product Marketing Manager Resume

• Example: Partnered with product, policy, analytics, research, voice of the customer, and UX teams to plan and execute 30+ new research initiatives
• Example: Led creation of value-based messaging and positioning that resonated with audience/segments and drove booking behaviors by 27%
• By  designing your resume  with a specific target role in mind and selling the target company exactly what you know they’re buying (the job description has all the answers!), you ensure results, even if your combined years of experience fall below the “ideal candidate” minimum.

Regional Marketing Manager Resume

• Rather than cramming your work experience down to a font size that requires a magnifying glass to read, focus on your most relevant work.
• Having trouble breaking up with the jobs you had in high school? You can save old experiences in a separate document, just in case. And remind yourself that you can discuss these experiences during an interview.
• Since you probably have many years of experience, you may want to consider including a  resume summary , which can give a valuable overview of your skills and how they’ve driven results throughout your career.

Related resume guides

• Sales Manager
• Account Manager

The goal with your marketing manager cover letter and resume is to get an interview. From there, your resume is not nearly as important.

In this guide, we’ll walk you through how to best structure your resume to get that initial interview. Marketing managers have a wide range of skills so it can be really tough to figure out what to include and what to leave out.

You’ll need to make sure your resume is formatted properly, you have all the sections a hiring manager is looking for, and most importantly you’ll have to be sure to talk about your skills and work experience in the right way to get an interview.

What’s in this guide (the sections are ordered by how important they are):

• General  resume formatting tips
• How to talk about your work experience (hint: use numbers)
• What skills to include in your “skills” section
• How to customize your marketing manager resume for each job you apply to
• Should you include a resume objective?
• Including your education and certifications

Formatting tips for your marketing manager resume

Formatting your marketing manager resume is relatively straightforward. In short, here is what you should strive for:

• Keep it to one page.
• Keep your resume layout simple. Don’t include any images or graphics and choose a layout that’s easy to read.
• Don’t have any spelling or grammar errors! Don’t let this be the reason you don’t get an interview. Triple check and have a friend review your resume as well.
• When talking about your work experience, make your bullet points short and self-contained. The hiring manager will only skim over paragraphs of text.
• More likely than not, you don’t need to include a resume objective or resume summary. We’ll talk more about that later.

Quantify your past marketing manager work experience

Let’s dive right into the most important part of your resume: your work experience. You’ll see in the example resumes I provided that this part takes up most of the space.

There’s a good reason for that. Hiring managers largely make their decision about whether or not you get an interview based on your past experience.

The best way to talk about your experience is to focus on tangible outcomes . Hiring managers want to know you’ll have a big impact on their business through your marketing ability.

What’s the best way to make that case? By showing you’ve had a similarly large impact in your past marketing manager roles.

Think about it. Would you keep running a paid ad if you had no insight into whether it was working or not? Or course not!

To illustrate this point consider these two work experiences. They are describing the same person in the same job but one utilizes numbers to describe their impact and the other doesn’t.

Which do you think is more convincing?

RIGHT – use metrics to describe your impact

Financial Services Company August 2016 – May 2018, New York NY Marketing Manager

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters resulting in new leads that generated  $17M  in 2017
• Built a robust brand awareness campaign through conferences and speaking engagements leading to an increase in inbound leads of  78%  year over year
• Led the implementation of real-time reporting on marketing spend to adjust bid strategy leading to an improvement of ROI by  27%
• Exceeded growth targets every quarter by  24%  on average
• Managed a team of 3 full-time marketing associates

WRONG – avoid generalities and vague statements of impact

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters resulting in new leads
• Built a robust brand awareness campaign through conferences and speaking engagements leading to an increase in inbound leads
• Led the implementation of real-time reporting on marketing spend to adjust bid strategy leading to an improvement of ROI
• Exceeded growth targets every quarter by

The reality of applying to marketing manager roles is that you’ll likely be competing with 50+ other applicants. This means the hiring manager will quickly review your resume and determine whether or not you’ll get an interview.

You can quantify your marketing impact in a wide range of ways. Here are some examples for inspiration:

Ways to quantify your impact as a marketing manager

• Example: Created SEO campaign that generated 25,000 monthly organic users to the site resulting in 500 new leads monthly
• Example: Ran an email marketing campaign based on customer engagement to notify power users of underutilized features resulting in $400,000 in incremental up-sell revenue
• Example: Through A/B testing of various attributes of an AdWords campaign improved impression to customer conversion rate by 78% over the lifetime of the campaign 
• Example: Identified under-performing external vendors and reduced costs by $225,000 annually while exceeding revenue targets
• Example: Created specific ads for each customer segment resulting in an ROI improvement of 26% relative to non-specific ad campaigns
• Example: Exceeded quarterly revenue targets each quarter for the last year and a half by on average 7%
• Example: Implemented monthly goals and coaching plan for each direct report leading to all 90% of team members exceeding their revenue goals for the year

Quantifying your impact draws the hiring manager’s attention and quickly makes the case that you’ll have a huge impact on their business.

Highlighting your marketing skills

Before your resume is ever reviewed by a hiring manager, companies utilize an Applicants Tracking System (ATS) to automatically filter out resumes based on whether they contain certain keywords.

How can you be sure that your marketing manager resume will get past this filter? By including the relevant  skills on your resume  that are mentioned in the job description.

In your skills section,  only include hard technical skills that you have . ATS filters are not screening for soft skills. Including soft skills also won’t help you impress the hiring manager.

When you’re reviewing the resume of a marketing associate is your decision impacted by whether they include a word like “communication” in their skills section? Soft skills listed without context don’t really convey meaningful information about your qualifications.

So what skills should you include? Here are common skills to include in your marketing manager resume.

You don’t (and shouldn’t) list all of these skills. Only include the ones you’d be comfortable being interviewed on.

Skills to include in your marketing manager resume:

• CRM: HubSpot, Salesforce, Microsoft Dynamics, Pipedrive
• Web Analytics: Google Analytics, Adobe Analytics, Mixpanel, Heap
• General Tools: Microsoft Excel/ Word/ PowerPoint, Google Sheets/ Docs/ Slides
• Optimization: A/B testing, customer segmentation, attribution modeling
• Paid Ads: Facebook, AdWords, LinkedIn, Google Display Network, retargeting
• Social Media: Twitter, Instagram, Facebook, LinkedIn
• Email Marketing: Mailchimp, ConvertKit, Drip
• SEO: content creation, keyword research, backlink building
• Direct Mail

The skills you’ll include on your resume should vary based on the kind of job you’re applying to. If you’re applying for a digital marketing manager role then you should focus less on events and more on paid ads.

If you’re applying for a marketing director role that focuses primarily on SEO then you’ll expand on that as an area of focus in your “skills” section at the expense of, say, your social media skill set.

You don’t want your skills to be a laundry list. Only include skills you’re very comfortable with.  For marketing managers, it’s better to be a master of a few skills than a jack of all trades .

A hiring manager would be skeptical of a digital marketing manager who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those specialties on your resume. 

Customizing your resume for each marketing manager role

Because “marketing” is such a broad, all-encompassing term you’re much more likely to get an interview if you tailor your resume for each job you apply to.

Only 5% of applicants customize their resumes for each application . By taking the time to do so, you’ll really help yourself stand out.

How do you actually go about customizing your resume for a specific marketing manager role? It’s easier than you think.

• Read over the job description. What are they looking for? A digital marketing expert who specializes in SEO? A marketing director who has experience leading large teams? A paid acquisition expert?
• Be sure to mention any work experience you have that is related to the role. Include the relevant skills they’re looking for in your “skills” section if you know them.

That’s it, not so bad, right? For example, if for a given marketing manager role they want someone with extensive experience in paid ads then that should be the primary focus of your work experience. 

Let’s walk through a concrete example.

At the time of this writing, the company Qapital is hiring a senior performance marketing manager. Here are the job responsibilities.

Example marketing manager job responsibilities

About the Role – Qapital Performance Marketing Manager

As a Senior Manager, Performance Marketing at Qapital, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:

• Manage  acquisition strategy and execution for paid media  across channels.  Continuously  improve performance through detailed optimization  to meet aggressive campaign goals and objectives. 
• Own all paid performance marketing channels  and serve as a day-to-day steward of the budget; maximize spend efficiencies through continuous process improvements and oversight including maintaining quantitative models of performance across funnel stages and channels.
• Build and maintain a test-and-learn culture  to determine the most effective channels. Improve effectiveness in current paid performance channels, and expand into new channels.
• Partner closely with media agencies  to align on goals, and drive the strategy to get there. Serve as the day-to-day point of contact for agency communication and status updates.
• Devise innovative ways to drive subscriptions and KPIs.  Create a testing agenda  for new digital platforms and creatives.  
• Partner with Analytics, Design, and agencies to  track and report acquisition performance .
• Source and manage media agencies, performance marketing agencies, and other external performance marketing partners.
• Work collaboratively to  create and test messaging  and creatives for multiple audiences and engagements/channels.
• Own budget tracking and forecasting across channels. 

I’ve highlighted in yellow the keywords and concepts you might be able to incorporate into your resume. In summary, they’re looking for someone to take ownership of overpaid media and all responsibilities that come with that task from budgeting to measuring performance. 

I’ve taken the resume example at the top of this page and changed the work experience to mirror what they’re looking for.

Example – customizing your work experience for a given role

• Owned  forecasting, budgeting, tracking, and reporting for all paid acquisitions  resulting in new leads that generated $17M in 2017
• Fostered a culture of testing and learning  by encouraging constant  optimization  of ad strategy resulting in conversion improvements rates of 250%
• Onboarded and monitored media agency partners  and saved $250,000 by ending contracts with the worst-performing partners while hitting revenue targets
• Exceeded growth targets every quarter by 24% on average

You can see how I adjusted the description of my work experience to closely match what Qapital is looking for in this hire. This will ensure you get past the automated ATS filters and will really help you stand out to the hiring manager.

Your marketing resume objective

A  resume objective  expresses your specific interest in the marketing manager role you’re applying to. In short,  you most likely shouldn’t include a resume objective.

Why? Remember that you’re trying to keep your resume to one page. You should be super selective about what makes the final cut on your resume.

99% of the time, resume objectives are generic and do nothing to convince the hiring manager you deserve an interview.  Unless you’re customizing your resume objective for the specific role you’re applying to, you shouldn’t waste the space on your resume to include it.

You tell me, would this resume objective increase the chance of you giving an interview to the applicant?

WRONG – generic resume objective

“Looking to leverage my experience with paid acquisition and SEO to help grow a customer-centric technology product”

I fell asleep while reading that. It’s clear as day this marketing manager didn’t bother to customize the resume objective for the specific role. Compare that to this resume objective.

RIGHT – customized resume objective

“Looking to leverage my experience with paid customer acquisition in new markets to further Stripe’s mission of making payments accessible to businesses of all sizes as they expand into Africa.”

This applicant took the time to understand the role they’re applying for, understand the company mission, and succinctly demonstrate their unique qualifications to succeed in this role. This is the kind of resume objective worth including.

Education and certifications on your resume

All marketing managers should include their education on their resumes. At a minimum, this section should include the school you went to and the degree you obtained. 

Since you’re applying for a marketing manager role you likely have a few years of work experience. This means you don’t have to include your GPA or relevant classes you took in school. Use that space to tsealk more about your work experiences.

You should also be sure to include any relevant marketing certifications you’ve obtained. You can include these in your education section.

Here are some common certifications for marketing managers:

Common certifications for marketing managers

• Google Analytics
• Facebook Certified Digital Marketing Associate
• Facebook Certified Marketing Science Professional
• Bing Ads Accredited Professional Certification

Frankly, certifications don’t hold much weight for marketing managers. It’s much better to demonstrate your ability through your work experience and outcomes.

For newer marketing professionals, however, certifications can signal to employers you can learn on your own.

Writing a marketing manager resume that will get you interviews

When writing your resume always keep in mind your goal: to get that initial interview. All of the tips we’ve given in this guide are in service of that mission.

Here’s a quick recap of those tips:

• Use one of the proven resume templates at the top of this guide so you’re not starting from zero (staring at a blank page can be intimidating).
• Keep your resume to one page.
• Quantify the impact you’ve had in your past marketing roles.
• Include only hard skills in your “skills section”. For marketing roles, it’s better to be a master of a few skills than a jack of all trades on your resume.
• Customize your resume for each marketing manager role you apply to. Read the job description and demonstrate you can handle the major responsibilities of the role.
• Only include a resume objective if you’re going to customize it for each job you apply to.

Applying to new marketing jobs can be soul-draining. It can seem like you’re applying into a void. Try to keep your head up! Give yourself a high-five for completing one of the most annoying parts of the application process, your resume.

Before you know it you’ll have more interviews than you can manage. You got this!

• • Led a team of 10 in developing and executing a comprehensive digital marketing strategy, increasing online engagement by 40% year-over-year.
• • Managed a $5M marketing budget, optimizing spend across channels to achieve a 25% reduction in costs while maintaining lead quality.
• • Spearheaded the launch of 3 major product campaigns, resulting in a 35% increase in market share within the first 6 months.
• • Collaborated with cross-functional teams to enhance product positioning and messaging, which increased customer retention rates by 15%.
• • Implemented a data-driven approach to marketing, utilizing analytics to refine strategies and achieve a 20% improvement in ROI on marketing campaigns.
• • Negotiated with external vendors to secure advantageous terms, saving the company over $200K in marketing expenses.
• • Developed and executed marketing strategies that increased brand awareness by 50% in targeted demographics.
• • Led a successful influencer marketing campaign that resulted in a 60% increase in engagement on social media platforms.
• • Managed cross-channel marketing campaigns, coordinating between PR, online, and event marketing, increasing overall campaign effectiveness by 30%.
• • Conducted market research to identify new market opportunities, leading to the launch of 2 new product lines.
• • Oversaw the redesign of the company website, improving user experience and increasing web traffic by 20%.
• • Assisted in the development and implementation of marketing strategies that contributed to a 10% year-over-year growth in subscriber base.
• • Coordinated with the sales team to create marketing materials that supported sales efforts and resulted in a 15% increase in sales.
• • Analyzed market trends and competitor activities to provide actionable insights for strategy adjustment.
• • Managed social media accounts, growing followers by 25% and increasing engagement rates by 30%.

17 Marketing Manager Resume Examples & Guide for 2024

Your marketing manager resume should highlight a proven track record of success in previous campaigns. Demonstrate your ability to increase sales and market share with quantifiable results. Also, showcase your expertise in digital marketing tools and analytics software. Employers want to see that you can not only strategize but also execute and measure the effectiveness of your campaigns.

All resume examples in this guide

Senior Marketing Manager

Affiliate Marketing Manager

Assistant Marketing Manager

Associate Marketing Manager

Channel Marketing Manager

Email Marketing Manager

Field Marketing Manager

International Marketing Manager

Marketing Account Manager

Marketing Operations Manager

Marketing Product Manager

Marketing Project Manager

Regional Marketing Manager

Sales and Marketing Executive

Sales Marketing Manager

Trade Marketing Manager

Sr. Marketing Manager | Strategic Planning | Brand Development resume example

Resume Guide

Marketing Manager Resume Example

Resume Format

Resume Experience

Hard & Soft Skills

Certification & Education

Resume Summary & Objective

Additional Resume Sections

Key Takeaways

By Experience

Finding an experienced Marketing Manager is no easy feat. There are hundreds of resumes HR experts must go through to find the crème de la crème for a single position. The diamond in the rough.

You can make your resume shine bright by taking proactive steps to create a tailored resume that includes job-related keywords and quantifiable achievement. This guide will help you do that.

We’ll discuss some of the difficulties and common issues that marketing managers face when building their resumes, such as:

• Demonstrating managerial and leadership skills alongside technical and creative skill sets.
• Tailoring the resume summary, experience, and skills sections to the specific job details.
• Highlighting professional associations and networking to show they are current with new trends and technologies.
• Quantifying their achievements using numbers and percentages when talking about market expansion, revenue growth, and website conversion and bounce rates.

Throughout this guide, we will use real-world examples from experienced marketing managers to give you an idea of how your resume should look.

If a marketing manager does not quite fit with your career goals, check out these related resume guides:

• VP of digital marketing resume
• Junior project manager resume
• Ad operations manager resume
• Sales marketing manager resume
• Associate brand manager resume

The proof is in the pudding! Let’s take a look at a real-world example of a marketing manager's resume. Ella Green has over 8 years of experience and is exploring their options for a new managerial position.

Marketing manager resume example

Notice how she takes full advantage of the header by including relevant keywords. This is a great example of maximizing the space in each section.

In looking at the resume experience section, you can see a pattern in the companies she works for. They all have a huge social media presence in the digital marketing field. You want your work experience to all be within the same industry you are applying for.

Here are some other resume strategies that Ella does well in her resume:

• Showcasing progressive career growth: The resume effectively highlights the applicant’s career progression from Assistant Marketing Manager at Spotify, to Marketing Manager at Facebook, and then to Sr. Marketing Manager at Google. This trajectory showcases increasing levels of responsibility and expertise.
• Quantifying achievements: Each role is accompanied by specific, quantifiable achievements such as increasing online engagement by 40%, managing a $5M marketing budget to reduce costs by 25%, and leading product campaigns that resulted in a 35% increase in market share. These metrics clearly demonstrate the impact of the applicant’s work.
• Highlighting relevant education and certifications: The resume includes a Master of Business Administration (MBA) from Columbia University and certifications in Advanced Digital Marketing and Strategic Brand Management. These educational credentials are directly relevant to the role of Sr. Marketing Manager and underscore the applicant’s commitment to continued professional development.
• Detailing skills and competencies: It lists specific skills and competencies, such as strategic planning, digital marketing, brand development, and cross-functional team leadership, which are crucial for a senior marketing role. This section directly aligns with the requirements of a Sr. Marketing Manager, making the candidate's fit for the role clear.

A quick note about how this resume uses a two-column layout. You can see how it allows for more information to appear on a single page. Many of the skills and additional sections for resumes fit very nicely in a smaller space while leaving plenty of room for education, work experience, and top skills sections.

If you use a color on the smaller column, go with a dark contrasting color. Be sure to change the color of your font to white, as it will stand out better against a colored background.

Now that you have a better idea of what your resume can do, we need to talk about formatting first.

How to format a marketing manager resume

Formatting is king above all. Why?

Imagine having to read two hundred resumes to find a single employee. Now imagine all of those resumes in a different format with unique sections, font sizes, and colors. You can begin to see why using an industry-standard format is essential.

Resumes use the standard document settings of one-inch margins, single-line spacing, and font size between 10-12 points. Most people will tell you to use Arial, Courier, or Times New Roman for a font, but we are building a more modern resume that doesn’t use your parent’s fonts.

Not that there is anything wrong with using those fonts.

Using one of Enhancv resume templates  comes with a whole list of modern fonts like Exo 2, Lato, Montserrat, and Volkhov. If you are building a resume from scratch, you can use any serif or sans-serif font that is easy to read.

A resume for a marketing manager will have five main sections, two of which will be for your education and relatable work experience. The other sections are where you will include:

• Current contact information
• A brief summary of your skills and how those skills relate to the job
• Organized lists of creative and business skills that are essential but not included  in the job description, like ad layout, color design, and experience with Adobe or Microsoft software

Those of you out there with several years of experience can end up with a multi-page behemoth of a resume if you include every job you ever held. Your resume should be at most two pages long, so choose which jobs you include carefully.

You don’t need to detail your experience as a lifeguard if you are applying for a marketing manager position. Unless you ran a social media page or developed a new lifeguard ad campaign that increased the number of experienced lifeguards or attracted more beachgoers.

A word about applicant tracking systems

Another reason format is so important today is that most companies use applicant tracking systems (ATS) to sort through the hundreds of resumes they receive. This software searches each resume for specific keywords and phrases that indicate the skills and experience necessary for the job.

You can improve your positioning by matching industry-related keywords that are in the job description. These are typed in by the recruiting team and are something they tell ATS software to search for.

When adding your skills, be sure each skill is formatted properly and separately. Runon skills will not register:

Be sure to double-check your spacing between skills before sending it out.

If you already have a resume for a marketing manager, run it through the Enhancv resume checker  to see if there is any room for improvement.

Is your resume good enough?

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Using an existing resume is a good way to create a new resume. Just be sure you update each of the following sections so that they are relevant to the job you are applying for.

The top sections on a marketing manager resume:

• Header: List your professional name and job title, contact information, phone, email, and project portfolio link.
• Summary/Objective: A brief description of your professional background, achievements, and career goals or objectives.
• Resume Experience: A detailed list of all relatable work experience that demonstrates career progression.
• Education: List all post-secondary degrees and certifications of advanced learning.
• Hard/Soft Skills: Include all technical and interpersonal skills that benefit a marketing manager.

Here are some tips to help get you started thinking about the kinds of details you want to add to your marketing manager resume.

What recruiters want to see on your resume:

• A diverse skill set: Demonstrate leadership, business, and analytical skills along with creative skills like copywriting, color design, and ad layouts.
• Strategic thinking: Showcase strategic planning through task prioritization and delegation, short and long-term goal setting, and data analysis.
• Leadership and Interpersonal skills: Highlight how you improved team performance that led to reduced production costs or developed new marketing channels.
• Quantifying marketing achievements: Detail specific achievements using numbers and percentages that indicate improvements in website traffic, sales revenue growth, and more efficient lead generation.
• Creativity and innovation: Include a link to a project portfolio where you can include all of your creative projects and innovative ad campaigns.

One more thing about formatting before we move on. When you respond to a job ad, send your resume in a PDF format  (.pdf). This will preserve the look of your resume and is accessible on most operating systems.

Now, it’s time to add your relatable work experience. If you are looking for your first marketing manager position, we’ll go over how to format a resume for first-time marketing managers a little later on.

How to write your marketing manager resume experience

The resume experience section will take up the bulk of your resume. In this section, you will include up to three jobs where you worked as a marketing manager or other jobs where you put your marketing or leadership skills to good use.

Just keep in mind that two-page limit.

When formatting this section, you will use a reverse chronological order . That means you will start with your most recent experience and work backward from there. Each job you list will include:

• Company name, location, and industry
• Employment dates
• A bullet list of job details that include job-specific keywords

Let’s look at a real-world example of a Marketing Manager's work experience to see what works and what doesn’t:

• • Developed paid acquisition strategies resulting in new leads
• • Built a robust brand awareness campaign
• • Led the implementation of real-time reporting on marketing spend to adjust bid strategies
• • Managed a team of marketing associates
• • Exceeded growth targets by 23%

Earlier, I said format is king, but so are details. This is a forward-thinking kingdom led by two equally important kings.

This example does a great job of showing why details matter. This less-than-thrilling resume experience falls short of the boastful claim of “Exceeded growth targets by 23%.”

Such a claim is only believable with specifics on how they accomplished this task. Recruiters want to see actionable results. Your work experience should clearly state in detailed bullet points how you can improve lead generation, increase subscriber rates, or inspire a team to create award-winning ad campaigns.

Notice how there is no company description or industry type? We can assume it is in the financial industry from the company name, but you know what can happen when you assume. Why does this matter?

A marketing manager with experience in the political arena will have a completely different mindset and approach than one with experience in the beauty industry.

Let’s try this again but with more details:

• • Developed a comprehensive paid acquisition strategy across Google, FaceBook, and industry newsletters resulting in new leads that generated $8M in 2017
• • Built a robust brand awareness campaign through conferences and speaking engagements, leading to an increase in inbound leads of 68% year over year
• • Led the implementation of real-time reporting on marketing spend to adjust bid strategies, leading to an improvement of ROI by 22%
• • Managed a team of 4 full-time marketing associates
• • Exceeded growth targets every quarter by 23% on average

What do you think? This example is pretty impressive, with plenty of juicy details. You can see how adding specifics about the type of work and the result of that work paints a clear picture of an experienced marketing manager.

Notice how there is now a line that describes the company a little better. This person would do well in a small to medium-sized company but maybe not so much in a large enterprise.

There is also a new bullet point that talks about their leadership abilities and the size of the team they managed. All very important details.

Now, we can more clearly see how they exceeded their growth targets by 23%.

Marketing managers have diverse skill sets, and not all skills can be listed in the resume experience section. Later on, we will go over other areas where you can highlight any relatable skills.

How to quantify the impact on your resume

We just saw how using numbers and percentages can make an impact on a resume for a marketing manager. Now it’s time to go over some ways that you can do the same.

One of the biggest complaints you hear from hiring teams is reading resumes that don’t quantify their actions. They are well aware of the job duties of a marketing manager. What they want to read is how much your work increased clickthru and bounce rates, ROIs, expanded brand recognition, increased web traffic, and reduced customer acquisition costs.  

Let’s look at some examples of the top metrics you want to highlight and how you can quantify your past work experience:

• Revenue growth: “Developed and executed go-to-market campaigns for 4 new products, resulting in a 30% increase in sales.”
• Market expansion: “Managed a budget of $500,000 to execute marketing initiative, resulting in a 15% increase in brand awareness.”
• Cost reduction: “Cut cost per acquisition by 25% through advanced targeting, ad copy A/B testing, and keyword bid optimization of PPC campaigns.”
• Conversion rates: “Increased website conversion rates by 15% through web analytics, buyer personas, and personalized website content/CTAs in personalization strategies.”
• Customer retention: “Boosted customer retention by 25% and customer lifetime value by 20% by implementing a CRM strategy that included integration, behavior tracking, and targeted campaigns.”
• Social media engagement: “Implemented a successful social media strategy resulting in a 25% increase in followers and engagement on FaceBook, Instagram, and TikTok.”
• Efficiency improvements: “Conducted ad hoc analysis of the affiliate channel and partners to optimize performance, resulting in a 20% increase in conversion rates.”
• Leadership abilities: “Restructured a 20-person marketing department to reduce annual turnover by 60% and apply Agile methodology to increase speed-to-market for all pilot projects by 30%.”

As you are adding the details of your work experience, be sure to include creative and business skills. You want each work experience to show your diverse skill set.

How do I write a marketing manager resume with no experience

If you are applying for your first marketing manager position, don’t let that discourage you from going after your dream job. You have experience in relatable roles that primed you to be an effective and productive marketing manager.

Most entry-level manager positions will require a minimum of 3-5 years of relatable experience .  This means you don’t need to include any jobs that don't relate to marketing, sales, design, copywriting, or business leadership.

Only list the jobs where you gained experience in:

• Managing projects and people
• Content creation
• Digital marketing initiative
• Data analysis and reporting
• Graphic design/multimedia presentations
• Training and mentoring
• Event coordination
• Customer service and engagement

When listing relevant work experience, you should only include up to three entries . Of those entries, you want to highlight how your career has progressed. The resume section for first-time managers will look something like this:

You can clearly see how this person’s career has advanced over the years. This is why recruiters prefer to see a reverse chronological order when reviewing the resume experience section.

The next section you want to include on your resume is a list of technical, personal, and creative skills.

How to list your hard skills and soft skills on your resume

Marketing Managers rely on a wide variety of skills to allow them to effectively manage strategic marketing communication projects through a mix of media channels.  You need experience in leadership, color analysis, and ad design for print and digital channels, and analyzing reports and trends to effectively plan and implement a profitable ad campaign.  

The best way to pick up those necessary Hard skills  that marketing managers need is to earn a bachelor’s or master’s degree from an accredited university. They will teach you skills like advanced editing and photo-retouching, running and analyzing marketing trends, copywriting, and knowledge of marketing software.

Soft skills  are those natural skills that you develop over time. They include essential skills like communication and expressing empathy, having an eye for design, and interpersonal skills. They are the skills that make for a well-rounded marketing manager who can work with all types of creative and business people and inspire them to work together efficiently.

When you add these skills to your resume, you want to highlight those skills listed in the job description word-for-word. If the job specifically lists “passion for digital storytelling,” your resume experience or skills section should include “passion for digital storytelling.”

Here are some of the top hard and soft skills that all marketing managers should have:

Best hard skills for your marketing manager resume

• Digital marketing
• Data analysis and analytics
• Content creation and management
• Search Engine Optimization (SEO)
• Copywriting
• Customer Relationship Management (CRM)
• Email marketing
• Social media management
• Project management
• Graphic design
• Color analysis
• Market research
• Budget analysis

Best soft skills for your marketing manager resume

• Written and oral communication
• Creativity and innovation
• Strategic thinking
• Leadership and team management
• Adaptability
• Empathy toward others
• Problem-solving
• Attention to detail
• Holistic design
• Stress management
• Interpersonal skills
• Ethical judgment and integrity
• Persuasion and negotiation
• Out-of-the-box thinking

Tailoring your marketing manager resume to the job description

Let’s talk a little more about tailoring your resume to the job description. Sending out the same resume to every job you are interested in is like sending the same love letter to different partners. You may get it right with one or two people but not many others.

What you want to pay attention to are the job's listed responsibilities and duties. You will use this information to tailor your resume summary/objective and work experience sections.

Let’s use an example of a Marketing Manager position for an elevator manufacturing and services company:

• Propose, design, and implement advertising and promotional initiatives and create consistent, compelling, accurate, and engaging content.
• Identify new products, services, and other revenue-generating opportunities that align with our niche and business strategy while meeting consumer wants and needs.
• Support, train, and develop a positive culture for sales representatives and marketing staff.
• Assist with the creation and execution of new product launch strategies.
• Expand marketing strategy by researching and analyzing economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Assist in defining and proposing changes in all facets of marketing.
• Fully understand MEI’s niche in the market, product and service offerings, market share, target market, and pricing strategy.
• Leverage social media, search engine optimization, and use other tactics to promote MEI’s products and services.
• Create brand awareness and share across all departments.
• Execute additional tasks as needed.

The keywords that you should consider adding to your resume are:

• Implement advertising and promotional initiatives
• Revenue generating
• Meeting consumer wants and needs
• Support, train, and develop
• Product launch strategies
• Social media
• Search engine optimization
• Brand awareness

These are the keywords that an HR person would enter to find the right candidates. Your job will be to add those skills that you have experience with into your work experience and resume summary. This is where those copywriting skills will come in handy.

Now it’s time to include your post-secondary education along with any certifications or continuing education courses that relate to marketing, design, and media.

How to list your certifications and education on your resume

The education portion of your resume is just as important as the resume section. Your past work experience may make you look like a rock star marketing manager, but without showing a firm understanding of old and new technologies, you’ll come up sounding flat and out of tune.

For these sections, you want to include the following information:

• School name and location
• Dates of attendance/graduation

If you have multiple degrees, like a Master of Business Administration , you want to include that, as well as any certifications that you have earned since graduation.

You will add these to your resume in a separate section, like so:

Check out these sought-after certificates for a marketing manager if you need to increase your skillset and be more marketable as a manager.

Best certifications for your marketing manager resume

• Google Analytics Individual Qualification (IQ)
• HubSpot Content Marketing Certification
• HootSuite Social Media Marketing Certification
• Digital Marketing Institute (DMI) Pro
• Project Management Professional (PMP)

Another section of your resume that you want to tailor to the job you are applying for is the resume summary or objective section.

How to write your marketing manager resume summary or objective

Here is another critical section of your resume where you get to use your advanced writing skills.

How you write this section will depend on the number of years of experience within the same industry. If you are fresh out of school with only a few years of experience, you will write a resume objective. If you have five or more years of experience, you will summarize your past career and how that experience can benefit the new company.

Because most marketing manager positions require up to 3-5 years of relatable experience, we will focus on the resume summary .

In this section, you will summarize your past work experience in 3-4 concise sentences. You will include keywords from the job description as well as quantifying your achievements.

To give you an idea of how you can use this section to sell yourself, take a look at these examples from a real-world Marketing Manager resume.

This is a good example of Try Again.

The overuse of “experience” and “campaign” does not fit well with someone with copywriting experience. Use your writing skills to make this section sing your praises and keep the reader interested in learning more about you. This section should scream, “I am the best fit for the job.”

You also want to avoid vague terms like “several years of experience” and “creating marketing campaigns.” Remember, details are king on a resume.

Let’s try this again:

That’s more like it! They sound like a person a consumer electronic company would love to hire. This summary does a great job in:

• Listing the industry type and years of experience
• Includes relevant keywords and industry terms
• Details a specific campaign and quantifies the results
• Highlights time management skills

One big difference between these two examples is using “I am.” Both are acceptable, but keep in mind you are limited to two pages, and you have a lot of relevant skills and experience to add.

Maximize the use of this space by only including relevant details.

Additional sections for a marketing manager resume

Let’s focus on adding those relatable skills that the job description did not include but are still necessary for an experienced marketing manager.

Enhancv has special resume sections  that you can add to your resume to showcase different technical skills, leadership abilities, and creative abilities. Take a look at our Strength section, which is perfect for listing important soft skills:

Marketing managers should have their ears and eyes open for new technologies and data analyses. One of the best ways to showcase this is through memberships in professional marketing associations and local networking groups, like so:

Other resume sections that marketing managers can use to showcase their experience and achievements include:

• Awards and honors
• Spoken languages
• Publications
• Client testimonials

Another way to show your creative and marketing skills is by having a website portfolio.

The importance of including a portfolio on your marketing manager resume

Having a portfolio is a great way to showcase different projects, designs, and campaigns without making recruiters click on multiple links or have to search for your work. A portfolio website can include your creative works as well as other vital information, like work samples, client testimonials, awards and recognitions, and other key accomplishments.

Plus, building a website is another way to show off your technical and design skills.

Here are some of the best sites for building your digital portfolio:

• Adobe Portfolio
• Squarespace

Where can you include a link to your marketing portfolio? One of the first places you can do this is at the very top in the header:

The header is also where you can mention if you are certified as a professional marketing manager, designer, or analysis expert.

If you manage any social media pages or run an influencer site, you can use the Enhancv social media section to include additional links.

Key takeaways

By now, you will have everything you need to craft a compelling resume for a marketing manager that stands out and gets you an invitation to interview.

When building your resume, keep in mind the following advice:

• Use an industry-standard format that includes all necessary resume sections and other sections to demonstrate a diverse skill set.
• Only include relatable work experience that details the skills and experience marketing managers need.
• Tailor each resume to the job description using specific keywords listed under duties and responsibilities.
• Quantify your experience for each job entry to highlight how your work improved ad performance, ROIs, and marketing strategies.

Marketing Manager resume examples

Explore additional marketing manager resume samples and guides and see what works for your level of experience or role.

The genesis of the Marketing Account Manager role can be traced back to developments in the marketing and sales sector, which means that trends in these fields directly influence the role's trends.

When applying for Marketing Account Manager roles, here are some points to consider:

• Familiarity with marketing strategies is crucial. Email, social media, SEO, content marketing – these are the basis on which successful marketing campaigns are built.
• Highlight your relevant experience in managing different marketing platforms. Failure to do so may result in your application being overlooked.
• Emphasize your impact on the previous marketing campaigns you have managed. Many great account managers have backgrounds in marketing, so it's vital to display your marketing skills and their impact on previous campaigns.
• Don't just list out your skills or experiences. Show how they led to improved results, like "increased customer engagement through..." or "boosted sales using....". Maintain the "skills-action-result" pattern to create a more effective, results-driven resume.

Looking to build your own Marketing Manager resume?

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Marketing Manager Resume Example for 2024 [With Tips & 8-Step Guide]

With how important presentation is in marketing, your marketing manager resume needs to be close to perfect to impress recruiters. After all, if you can’t “sell” yourself, how can they trust you to sell anything else?

While that may be pressuring to consider, writing a job-landing marketing manager resume doesn’t have to be as hard as you think! 

Just follow our step by step guide to writing a flawless marketing manager resume , including:

• Marketing Manager Resume Example (Better Than 9 Out of 10 Examples)
• Step-by-Step Guide to Write Your Marketing Manager Resume
• 25 Most In-Demand Skills to Put on Your Marketing Manager Resume

To start us off, let’s take a look at a well-written marketing manager resume example:

Marketing Manager Resume Example 

There are several components that make this a great example to follow, including:

• Effective resume summary . It is short, highlights the applicant’s experience, and shows recruiters they’re a relevant applicant.
• Reverse chronological format. This format draws the recruiter’s attention to your most recent and relevant work, making their job much easier. Not to mention, it’s the most popular one worldwide.
• The right contact details. All of the necessary contact details are listed, including the candidate’s LinkedIn URL link, which makes the resume even more professional.
• Relevant Marketing skills. The applicant has included hard and soft skills that are relevant and desirable for the position they are applying to.
• Additional sections that add value. This marketing manager applicant has added certificates, interests, and languages sections that complement his resume.
• Short education section. There is only one item listed in this section, the applicant’s University along with relevant details.
• Focus on achievements over responsibilities. The work experience section focuses on the candidate’s achievements, which show to recruiters exactly how they can excel in the role.
• Optimal resume length. The resume fits perfectly on one page, the optimal length of a resume.

How To Build Your Marketing Manager Resume in 8 Easy Steps 

We’ve shown you what the finished product should look like. 

Now let’s go through the steps you need to follow to get you on your way to writing the perfect marketing manager resume!

#1. Choose the Format & Fix the Layout 

The design and layout of your resume are extremely important. While this is true for everyone, it’s especially true for a marketing manager. This is your chance to show off your marketing skills even before the recruiter reads your resume. 

To start off, you should choose a format . Here are the three most popular ones:

• Reverse-chronological . True to its name, this one lists your skills and work experience in reverse-chronological order, with your most recent job at the top. 
• Functional . This skills-based format puts most of the focus on the skills section of your resume. It is the least popular format and is best for applicants who don’t have much experience to put on their resume. 
• Combination . This is a hybrid format of the reverse chronological and functional formats. It showcases both your skills and work experience. 

While all of these are great in their own way, we recommend you stick with the reverse-chronological format. This is the most popular format among both applicants and hiring managers, and with good reason: 

• It is quick and easy to skim.
• It draws attention to your most recent and relevant position.
• Recruiters worldwide know it and prefer it over other formats.

Here’s what it looks like: 

After you’ve decided on the format, you can start work on the structure and layout of your marketing manager resume. 

Here are some of the basic layout rules you should keep in mind:

• Choose the right font. It’s best to go for something both catchy and professional. We recommend Ubuntu, Roboto, and Overpass. And never use Comic Sans.
• Use the right line spacing.
• Keep the style consistent. Make sure the style choices you make, such as font and spacing, stay consistent throughout your resume.
• Use bullet points. The use of bullet points makes your resume much more reader-friendly than big blocks of text.
• Keep your resume the right length. Keep in mind that recruiters have to go through hundreds of resumes daily, so you don’t want to make yours too long. The ideal length for a resume is 1 page with 475 to 600 words .

Want To Avoid The Hassle? Pick One of Our Tried-and-Tested Templates 

Writing a resume using tools like Word or Google Docs can be a painstaking process. Formatting can be a nightmare and there are limited design options. 

You might spend hours carefully adjusting the layout, for example, only to have to start the process all over again when it ends up spilling over to the next page. 

What if we told you that you can avoid the hassle altogether by using one of our resume templates to write a perfectly tailored marketing manager resume. These templates are designed by a team of professionals, which means they are:

• Easy for recruiters to read
• Easy to scan using Applicant Tracking Systems
• Aesthetically pleasing and eye-catching

Take a look at how our templates compare to the traditional black-and-white resumes:

#2. Add Your Contact Details 

One section that is sometimes overlooked is the contact information section. Although there isn’t as much to it as some of the other sections, it is no less important. 

After all, why put in so much effort to write a spot-on marketing manager resume if you have a typo in your email and the recruiter can’t even call you in for an interview?

This is why the most important thing to watch out for in this section is typos . Not only will recruiters be unable to call you in for an interview, but they will probably be put off by the mistakes . In fact, 77% of recruiters reject applications just because of bad spelling or grammar . 

Aside from that, the section is pretty straightforward. Just make sure you include the following details:

• Phone number
• Social profiles such as LinkedIn

Here is an example of a marketing manager resume contact section done right:

Thomas Murphy

Digital Marketing Manager

570-604-9305

[email protected]

Scranton, Pennsylvania

#3. Impress Recruiters With Your Resume Summary

Just like format and layout, your marketing manager resume summary is a good way to capture recruiters’ attention and show them you’re a relevant applicant. 

This can make a world of difference, considering that 40% of recruiters spend less than a minute reviewing resumes . This means you want to give as much meaningful information as you can in those 2-3 sentences that make up your resume summary. 

A great marketing manager resume summary will include:

• Your years of experience and professional title.
• Your top skills and 1-2 accomplishments. 

In all, your resume summary should give the hiring manager a good idea of who you are, where you are in your career, and what they can expect from you if they decide to hire you. 

Here is a good example of what your summary should look like:

• Digital Marketing Manager with 7+ years of experience leading digital marketing research and analysis. Taken charge of redesigning and upkeeping various company websites and social media accounts. 

#4. Showcase Your Professional Achievements 

Your work experience is one of, if not the most important part of your marketing manager resume . Thus, you want to make sure it’s well structured and focuses on your achievements. 

To format your work experience, make sure you:

• Start by your current/most recent position and go backward in time from there. 
• Add your title, the company name, the location of your workplace, and the years you worked there.
• Add 3-5 achievements and responsibilities under each work entry (with fewer bullet points for older positions).

Formatting your work experience section the right way is barely enough to help you stand out. 

Actually, did you know that 34% of hiring managers will pass right over your application if they don’t see any measurable achievements ? 

That’s why we highly recommend that you prioritize your achievements over your responsibilities in your work experience section. 

As a marketing manager, recruiters want to see your achievements to get a sense of what you can bring to the team if they hire you. 

For example, you can mention how many new business partners you brought in to the previous company you worked for, or by how much you managed to increase sales of a product.

That doesn’t mean, of course, removing your responsibilities altogether and coming up with made-up achievements. 

But if you do have 2 important achievements to list for your previous job position, make sure they come before your responsibilities. 

And, to really drive the point home, make your achievements as quantifiable as possible . Think about it, “decreased customer turnover by 25% in three months by redesigning the webpage UX” sounds way more convincing than “increased customer satisfaction.”  

Here is an example of a well-written achievement in a work entry:

• Redesigned the webpage UX, decreasing customer turnover by 25% within a period of two months. 

And here’s a not-so convincing example: 

• Responsible for improving customer experience.

#5. Include a Short Education Section 

Including information about your educational background is a must on a marketing manager's resume. Hiring managers want to know that you have the right training and knowledge to do the job right. 

That being said, education doesn’t require as much attention as the skills and work experience sections. All you really need to include in this section are details about your university such as your degree, the name and location, and years of attendance. 

Here’s a good example:

MBA in Marketing

Melbourne Business School, Melbourne 

08/2013 -  05/2017

#6. List Industry-Related Skills 

Including key skills can boost your resume by as much as 59% , making it one of the most crucial sections of your marketing manager resume. They can basically show recruiters what they’re getting as part of the package if they hire you. 

That being said, key skills don’t mean listing every single one of your skills. The optimal number of skills you should include in your resume is around 15 to 20 , including both hard and soft skills. 

To filter them out, what you can do is make sure they are directly related to the position you’re applying for ! Sure, knowing the names of all 206 bones in the human body is impressive, but it has nothing to do with marketing. 

25 Skills to Put On Your Marketing Manager Resume 

Hard skills.

• Social Media Advertising
• Google Analytics
• Email Marketing
• Hubspot Marketing
• Facebook for Business
• Microsoft Office
• Pricing Optimization
• Content Marketing
• Quantitative and Qualitative Research
• Writing advertising copy
• Writing Press Releases

Soft Skills

• Written and Verbal Communication
• Detail Oriented
• Influencing others
• Presentation skills
• Public speaking
• Stress Management

#7. Make Use of These Additional Sections 

While the job experience and skills sections are arguably the most important and should take up the most space on your marketing management resume, there are some additional sections that can be quite valuable if you have space left. 

• Languages: This can be super relevant to marketing, as networking and international collaboration are a big part of your job. Feel free to add any language you’re proficient in, especially if you know the company you’re applying to has branches or partners in those countries. 
• Awards & Certificates: You can take this opportunity to show off any accolades you have received for your work, or certificates you’ve acquired.  
• Hobbies & Interests: Though this section doesn’t seem so important, it can be a great way to show your personality and demonstrate how well-rounded and worldly you are – great traits to have in marketing. 

Take a look at how these sections should look like on your marketing manager resume:

Languages: 

• English - Native
• Spanish - Native
• French - Full professional proficiency 
• Chinese - Full professional proficiency

Awards & Certificates

• Creative Media Awards, 2019
• Online Influence Awards, 2016: for PR & Comms

Hobbies & Interests:

• Running a Youtube channel
• Writing film reviews
• Pop-culture trivia 

#8. Attach a Cover Letter to Your Resume 

The final touch that can really set your marketing manager resume apart is a cover letter that’s just as well-written as your resume. 

Not only do recruiters expect you to attach a cover letter to your resume, but they also might not even consider your application without one. 

So take the opportunity to write a great cover letter that will really let hiring managers know who you are and why they should hire you. 

Here is the basic cover letter structure you should follow:

• Header - Make sure this section includes your full and correct contact details, as well as the name and contact information of the hiring professional it is addressed.  
• Greeting - It’s always best to greet the recruiter by their name, as it will show you went the extra mile to research the company and the people doing the hiring. The recruiter will usually be the head of the department you are applying to and you can almost always find their name listed on the company website.
• Opening paragraph - This section of your cover letter should be very attention-grabbing. Impress the hiring professional with some of your biggest achievements. 
• The second paragraph - This is where you convince the recruiter that you’re the perfect candidate for the job. Let them know what skills or experience you bring to the table and why you’re more qualified than the other applicants. 
• Third paragraph - Here you can mention why you’ll fit in well with the company. This will show recruiters that you did your research and also tell them you’ll be a pleasure to work with.  
• Closing - The closing of your cover letter is extremely important. This is the last thing the recruiter will read and will probably be what stays with them the longest. You want to make sure you leave a strong impression so they won’t easily forget you and your best chance to do that is by adding a memorable call to action. 

Key Takeaways

With that, you’re ready to write a flawless marketing manager resume! Set yourself apart from other candidates and make a lasting impression on hiring managers by following our 8 simple tips:

• Format your resume. Presentation is super important in marketing so make sure to design and format it with care. 
• Add the correct contact. Make sure you don’t make any mistakes when entering your contact details. 
• Write an effective summary. Give recruiters a quick overview of who you are and what skills and experience you bring to the table. 
• Focus on measurable achievements. Let recruiters know how effective you are at your job by giving them the facts and figures. 
• Include your educational background. Add information about the university you attended and what degree you received. 
• Add relevant skills. Show recruiters why they should hire you by listing skills relevant to marketing. 
• Use additional sections to add value. Use additional sections such as language, social media, or interests to complement your skills and experiences. 
• Include a cover letter. Let the hiring manager know exactly who you are, why you’re perfect for the job, and how you’ll benefit their company. 

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• Career Blog

10 Marketing Manager Resume Examples for 2024 Job Success

A Marketing Manager is a professional who oversees a company’s marketing strategies, initiatives, and campaigns. This individual is responsible for designing and implementing plans to promote products or services and increase revenue for the company.

In addition to creating and executing marketing plans, a Marketing Manager is responsible for monitoring the impact of these campaigns and adjusting the strategies as needed to improve future results.

Why is a Marketing Manager Resume Important?

A Marketing Manager’s resume is crucial to their career advancement. It serves as their personal marketing tool, allowing them to showcase their skills, achievements, and career progression to potential employers.

A well-written Marketing Manager resume not only highlights the individual’s experience and accomplishments but also demonstrates how they would add value to a company.

We will analyze ten Marketing Manager resume examples and identify the key components that make them effective. From highlighting measurable achievements to aligning with specific job requirements, we will explore the strategies that make a Marketing Manager’s resume stand out.

By the end of this article, readers will have a better understanding of how to create a compelling Marketing Manager resume that will increase their chances of job success.

Understanding the Role of a Marketing Manager

Marketing managers play a crucial role in the success of any business. They are responsible for developing and executing marketing strategies that promote a company’s products and services. In this section, we will dive deep into the key responsibilities, required skills and competencies, and common challenges and opportunities that marketing managers face in their day-to-day work.

A. Key Responsibilities

A marketing manager’s primary responsibility is to oversee the development and implementation of the company’s marketing strategies. This includes conducting market research, developing marketing plans and campaigns, managing budgets, and collaborating with other departments to drive business growth. Some of the specific responsibilities of a marketing manager include:

• Conducting market research to identify customer needs and preferences
• Developing marketing plans and campaigns to promote products and services
• Creating content for various marketing channels such as social media, email, and print
• Analyzing and reporting on the effectiveness of marketing campaigns
• Managing budgets and allocating resources to different initiatives
• Collaborating with other departments such as sales, product development, and customer service to align marketing efforts with overall business goals

B. Required Skills and Competencies

To be successful as a marketing manager, certain skills and competencies are essential. These include:

• Strong communication skills to effectively communicate marketing strategies and plans to various stakeholders
• Analytical skills to interpret data and make effective decisions
• Creativity and innovation to come up with unique marketing ideas and campaigns
• Project management skills to effectively manage marketing initiatives within budget and on schedule
• Leadership and team management skills to lead and motivate a marketing team
• Knowledge of various marketing channels and tools such as digital marketing, social media, email, and SEO

C. Common Challenges and Opportunities

Marketing managers face a range of challenges and opportunities in their roles. Some common challenges include:

• Keeping up with the constantly evolving marketing landscape and adapting strategies accordingly
• Managing and prioritizing various marketing initiatives within a limited budget
• Measuring and reporting on the effectiveness of marketing campaigns
• Balancing short-term and long-term marketing goals

On the other hand, there are also many opportunities for marketing managers to make significant contributions to a company’s success. These include:

• Developing innovative marketing campaigns that differentiate the company from competitors
• Building strong customer relationships and improving customer satisfaction
• Increasing brand awareness and recognition
• Driving business growth through effective marketing strategies

A marketing manager’s role is crucial to the success of any business. They are responsible for developing and executing marketing strategies that drive business growth while facing a range of challenges and opportunities. By possessing the right skills and competencies, marketing managers can make significant contributions to their company’s success. When it comes to crafting a strong and effective marketing manager resume, there are several key elements that must be included. These sections not only showcase your experience and qualifications, but they also help to highlight your unique skills and accomplishments. Here are the essential elements that should be included in any marketing manager resume:

A. Contact Information

The contact information section should be located at the top of your resume and include your full name, professional title, phone number, and email address. It is important to make sure this information is up-to-date and easy to read.

B. Professional Summary

The professional summary is a brief paragraph that summarizes your experience and qualifications in the marketing industry. Use this section to highlight your most relevant skills and achievements and to set yourself apart from other candidates.

C. Work Experience

The work experience section should highlight your relevant professional experience, listing your previous job titles, the companies you worked for, the dates of employment, and your primary responsibilities and achievements in each role. Use specific examples and quantifiable results to showcase your skills and accomplishments.

D. Education and Certifications

The education and certifications section should include a list of all relevant degrees and certifications that you have earned, along with the institutions and dates of completion. This shows that you have the necessary academic and professional qualifications for the position.

E. Skills and Competencies

The skills and competencies section should highlight your unique abilities and strengths in the marketing industry. This may include skills such as brand management, market research, digital marketing, and project management, among others.

F. Achievements and Accomplishments

The achievements and accomplishments section should showcase your notable career accomplishments, such as successful marketing campaigns, market share growth, increased sales, or awards and recognition.

G. Professional Development

The professional development section should demonstrate your commitment to ongoing learning and professional growth. This may include attending industry conferences and workshops, participating in professional organizations, or completing additional training and certifications.

H. Awards and Honors

The awards and honors section should list any relevant awards, honors, or recognition that you have received throughout your career. This not only showcases your achievements but also demonstrates your dedication to excellence in your field.

By including all of these essential elements in your marketing manager resume, you can effectively demonstrate your experience, qualifications, and unique strengths to potential employers. Remember to customize your resume for each job application and to highlight the specific skills and experiences that are most relevant to each position you are applying for.

Best Marketing Manager Resume Examples

If you are looking for a marketing manager job, you need a resume that highlights your skills and experience. To help you create a winning resume, we have compiled the best marketing manager resume examples that demonstrate job success across a range of marketing fields.

Example 1: Marketing Manager with Experience in Digital Marketing

This resume example showcases a marketing manager with a strong background in digital marketing. The candidate’s skills in SEO and SEM are prominently featured, as well as their experience with various digital marketing technologies.

Marketing Manager

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/johnsmith

Results-driven marketing manager with a strong background in digital marketing. Proven success in developing and implementing effective strategies for SEO, SEM, and various digital marketing technologies. Skilled in driving online visibility, increasing website traffic, and optimizing digital campaigns for maximum ROI.

Professional Experience

Marketing Manager   ABC Corporation, Anytown   June 20XX – Present

• Develop and execute digital marketing strategies, including SEO and SEM, to drive organic growth and increase online visibility.
• Manage and optimize paid search campaigns, ensuring maximum ROI and conversion rates.
• Analyze website traffic and user behavior to identify opportunities for website optimization and lead generation.
• Collaborate with cross-functional teams to develop and implement effective digital marketing campaigns.
• Stay updated with industry trends and technologies to drive innovation and stay ahead of the competition.

Master of Business Administration (MBA)   University of XYZ, Anytown   May 20XX

Bachelor of Science in Marketing   University of XYZ, Anytown   May 20XX

• Digital marketing (SEO, SEM)
• Google Analytics
• PPC campaign management
• Conversion rate optimization
• A/B testing
• Web analytics
• Marketing automation
• Data analysis
• Excellent communication and presentation skills

Certifications

• Google Ads Certification
• Google Analytics Certification

Example 2: Marketing Manager with Extensive Brand Management Skills

This resume example highlights a marketing manager’s exceptional skills in brand management. The candidate’s experience in developing and executing branding strategies for various brands and products in different industries is emphasized.

Emily Johnson

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/emilyjohnson

Dynamic marketing manager with exceptional skills in brand management. Proven track record in developing and executing successful branding strategies across diverse industries. Experienced in building and strengthening brand identity, positioning, and messaging to drive customer engagement and loyalty.

• Develop and execute comprehensive brand strategies to enhance brand identity and drive brand awareness.
• Manage brand positioning and messaging across all marketing channels.
• Collaborate with design and creative teams to develop visually appealing and impactful brand assets.
• Conduct market research and competitor analysis to identify market trends and customer preferences.
• Ensure brand consistency across all marketing materials and customer touchpoints.
• Brand strategy
• Brand identity development
• Market research and analysis
• Brand messaging
• Creative direction
• Competitive analysis
• Marketing collateral
• Strong leadership and teamwork

Example 3: Marketing Manager with Proven Track Record in Market Research

This resume example showcases a marketing manager with a track record of success in market research. The candidate’s skills in developing and executing market research plans to support business goals are highlighted.

Sarah Thompson

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/sarahthompson

Results-oriented marketing manager with a strong track record of success in market research. Skilled in developing and executing market research plans to support business goals and drive data-driven decision-making. Experienced in identifying customer insights and market trends to inform marketing strategies and drive business growth.

• Lead market research initiatives, including customer surveys, focus groups, and competitor analysis.
• Analyze market trends and customer behavior to identify new opportunities and develop targeted marketing campaigns.
• Translate market research findings into actionable insights and recommendations for the marketing team.
• Collaborate with cross-functional teams to ensure market research is integrated into overall marketing strategies.
• Monitor and evaluate marketing campaigns to measure their effectiveness and make data-driven optimizations.
• Customer insights
• Survey design and analysis
• Data interpretation
• Strategic planning
• Team leadership

Example 4: Marketing Manager with Demonstrated Expertise in SEO and SEM

This resume example emphasizes a marketing manager’s expertise in SEO and SEM. The candidate’s skills in managing and optimizing search engine campaigns to drive organic growth and paid search performance are emphasized.

Michael Davis

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/michaeldavis

Results-driven marketing manager with demonstrated expertise in SEO and SEM. Proven track record in managing and optimizing search engine campaigns to drive organic growth and maximize paid search performance. Skilled in leveraging digital marketing strategies to increase brand visibility, website traffic, and lead generation.

• Develop and execute SEO strategies to improve organic search rankings and increase website traffic.
• Manage paid search campaigns, including keyword research, ad creation, and bid management.
• Analyze campaign performance metrics and make data-driven optimizations to improve ROI.
• Collaborate with content and design teams to develop SEO-friendly content and landing pages.
• Stay up-to-date with industry trends and best practices in SEO and SEM.
• SEO strategy
• On-page and off-page optimization
• Keyword research and analysis
• Google Ads management
• Project management
• Strong communication and analytical skills

Example 5: Marketing Manager with Strong Experience in Sales Enablement

This resume example highlights a marketing manager’s expertise in sales enablement. The candidate’s skills in developing and executing sales enablement programs to deliver measurable increases in sales productivity and revenue are emphasized.

Amanda Roberts

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/amandaroberts

Strategic marketing manager with a strong background in sales enablement. Proven expertise in developing and executing sales enablement programs to drive measurable increases in sales productivity and revenue. Skilled in aligning marketing strategies with sales objectives to support the overall business growth.

• Develop and implement sales enablement strategies to support the sales team in achieving revenue goals.
• Create sales collateral and tools, including presentations, sales scripts, and case studies.
• Conduct market research to identify customer needs and pain points and develop sales messaging accordingly.
• Collaborate with sales and product teams to develop effective sales training programs.
• Monitor and analyze sales performance metrics to identify areas for improvement and make data-driven recommendations.
• Sales enablement strategy
• Sales collateral development
• Market research
• Sales training
• CRM systems (e.g., Salesforce)
• Team collaboration
• Strong communication and presentation skills

Example 6: Marketing Manager with Experience in Event Planning and Management

This resume example showcases a marketing manager’s experience in event planning and management. The candidate’s skills in planning, executing, and measuring the success of events of various types and sizes are highlighted.

Robert Johnson

  Marketing Manager

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/robertjohnson

Experienced marketing manager with a proven track record in event planning and management. Skilled in planning, executing, and measuring the success of events of various types and sizes. Adept at leveraging events as a strategic marketing tool to drive brand awareness, engagement, and lead generation.

• Develop and execute event marketing strategies aligned with overall marketing objectives.
• Plan and coordinate corporate events, including trade shows, conferences, and product launches.
• Manage event logistics, including venue selection, budgeting, vendor management, and on-site coordination.
• Collaborate with cross-functional teams to develop event messaging and promotional materials.
• Analyze event performance metrics and feedback to measure success and make improvements.
• Event planning and management
• Budget management
• Vendor coordination
• Event promotion
• Strong communication and negotiation skills

Example 7: Marketing Manager with Proven Track Record in Product Launches

This resume example emphasizes a marketing manager’s proven track record in product launches. The candidate’s skills in developing and executing product launch plans that drive awareness, engagement, and sales are highlighted.

Jennifer Adams

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/jenniferadams

Results-oriented marketing manager with a proven track record in successful product launches. Skilled in developing and executing product launch plans that drive awareness, engagement, and sales. Experienced in coordinating cross-functional teams and leveraging marketing strategies to ensure successful product introductions.

• Lead product launch initiatives, including market research, competitive analysis, and target audience identification.
• Develop comprehensive launch plans, including positioning, messaging, pricing, and promotional strategies.
• Collaborate with product development, sales, and marketing teams to ensure successful product introductions.
• Execute marketing campaigns across various channels, including digital, print, and social media.
• Monitor and analyze launch performance metrics to measure success and make data-driven optimizations.
• Product launch strategy
• Marketing campaign management
• Cross-functional collaboration
• Strong communication and leadership skills

Example 8: Marketing Manager with Expertise in Content Marketing

This resume example highlights a marketing manager’s expertise in content marketing. The candidate’s skills in developing and executing content marketing strategies that drive traffic, leads, and revenue are emphasized.

David Miller

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/davidmiller

Creative and strategic marketing manager with expertise in content marketing. Skilled in developing and executing content marketing strategies that drive traffic, leads, and revenue. Experienced in creating compelling content across various channels to engage and nurture target audiences throughout the customer journey.

• Develop and implement content marketing strategies aligned with overall marketing objectives.
• Create high-quality and engaging content, including blog posts, whitepapers, e-books, and videos.
• Manage content distribution across various channels, including website, social media, and email marketing.
• Collaborate with design and digital marketing teams to optimize content for search engines and user experience.
• Monitor content performance metrics and make data-driven optimizations to improve engagement and conversion.
• Content marketing strategy
• Content creation and distribution
• SEO optimization
• Social media management
• Email marketing
• Analytics and data interpretation
• Strong communication and storytelling skills

Example 9: Marketing Manager with Experience in Lead Generation and Nurturing

This resume example showcases a marketing manager’s experience in lead generation and nurturing. The candidate’s skills in developing and launching lead generation campaigns that deliver high-quality leads and optimize lead nurturing processes are highlighted.

Jessica Wilson

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/jessicawilson

Results-driven marketing manager with experience in lead generation and nurturing. Proven track record in developing and launching successful lead generation campaigns that deliver high-quality leads. Skilled in optimizing lead nurturing processes to drive conversions and maximize revenue.

• Develop and execute lead generation strategies, including inbound and outbound marketing tactics.
• Manage lead generation campaigns across multiple channels, including digital advertising and email marketing.
• Implement lead scoring and tracking systems to identify and prioritize high-quality leads.
• Optimize lead nurturing processes to drive engagement, conversions, and sales.
• Collaborate with sales teams to ensure effective lead handoff and alignment.
• Lead generation strategy
• Inbound and outbound marketing
• Digital advertising
• Email marketing automation
• Lead scoring and tracking
• Conversion optimization
• Collaboration and teamwork
• Strong analytical and problem-solving skills

Example 10: Marketing Manager with Extensive Experience in E-commerce Marketing

This resume example emphasizes a marketing manager’s extensive experience in e-commerce marketing. The candidate’s skills in developing and executing e-commerce marketing strategies that deliver revenue growth and customer engagement are highlighted.

John Anderson

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/johnanderson

Experienced marketing manager with extensive expertise in e-commerce marketing. Skilled in developing and executing e-commerce marketing strategies that drive revenue growth and customer engagement. Proven track record in optimizing online shopping experiences and leveraging digital marketing tactics to maximize e-commerce success.

• Develop and implement e-commerce marketing strategies to drive online sales and customer acquisition.
• Optimize product listings and website content to enhance the online shopping experience.
• Utilize digital marketing channels, including paid search, social media advertising, and email marketing, to drive traffic and conversions.
• Analyze e-commerce metrics and customer behavior to identify areas for improvement and make data-driven optimizations.
• Collaborate with cross-functional teams to ensure seamless integration of marketing efforts with e-commerce platforms.
• E-commerce marketing strategy
• Website optimization
• Paid search advertising
• Social media advertising
• Strong communication and problem-solving skills

When it comes to writing a successful marketing manager resume, there are five essential tips to consider. Understanding the job description and requirements, highlighting relevant experience and skills, quantifying achievements and results, tailoring the resume for the job, and following best practices for resume formatting and style can make a big difference in securing an interview.

A. Understanding the Job Description and Requirements

The first step in writing a successful marketing manager resume is to understand the job description and requirements. It is essential to read the description thoroughly, identify the key responsibilities, and skill sets required for the role. Use this information to craft an objective that highlights how your qualifications align with the company’s needs.

B. Highlighting Relevant Experience and Skills

While most marketing managers share similar core competencies, it’s essential to highlight your specific experience and skills that align with the job requirements. Be sure to emphasize your expertise in areas such as brand development, marketing strategy, digital marketing, market research, and analytics. Your achievements and successes demonstrate the impact you have had in these areas.

C. Quantifying Achievements and Results

Marketing is a results-driven industry, and quantifying your achievements and results can give your resume a competitive edge. Use specific metrics, such as increased revenue, leads generated, or social media engagement, to demonstrate your impact on the company’s bottom line.

D. Tailoring the Resume for the Job

A generic resume will not capture the attention of recruiters or the hiring manager. Tailor your resume by incorporating keywords from the job description and aligning your experience with the company’s culture and goals. This demonstrates that you have a genuine interest in the position and are genuinely invested in the company’s success.

E. Following Best Practices for Resume Formatting and Style

Finally, follow best practices for resume formatting and style. Use a professional font, appropriate font size, and bullet points to organize your achievements and skills. Include white space in your design to make your resume visually appealing and easy to read. Be sure to proofread your resume carefully before submitting it to ensure that there are no errors.

By following these five tips, you can create a winning marketing manager resume that will stand out from the competition. Remember to be specific, quantify your achievements and results, and always tailor your resume for the job you are applying for. Good luck!

Common Mistakes to Avoid in Marketing Manager Resumes

As you work on your marketing manager resume, it’s useful to be aware of the most common mistakes that can hurt your chances of getting hired. Here are five critical mistakes to avoid if you want to be successful.

A. Overselling or Underselling Yourself

One of the challenges in crafting an effective marketing manager resume is finding the right balance between promoting your skills and experience and coming across as arrogant or boastful. On the one hand, you want to showcase your accomplishments and demonstrate your unique value to potential employers. On the other hand, you don’t want to exaggerate your accomplishments or make yourself sound better than you actually are.

To avoid overselling or underselling yourself, it’s important to be honest and straightforward in your resume. Use specific examples and metrics to illustrate your achievements, and focus on the outcomes and results you’ve delivered, rather than simply listing your responsibilities.

B. Making Spelling and Grammar Errors

Nothing undermines a marketing manager’s credibility faster than typos, misspellings, and grammar errors in their resume. These mistakes can make you look unprofessional, careless, or simply lazy, all of which reflect poorly on your ability to lead marketing campaigns and initiatives.

To avoid these kinds of errors, take the time to proofread and edit your resume carefully. Use spell-check and grammar-check tools, and consider asking a friend, colleague or professional editor to review your resume as well.

C. Using Generic Language and Phrases

Another common mistake in marketing manager resumes is using generic or clichéd language and phrases that fail to distinguish you from other candidates. Phrases like “results-oriented” and “team player” are overused and don’t provide any concrete information about your skills or achievements.

Instead, focus on using specific language that highlights your unique expertise and contributions. Use action verbs to describe the accomplishments you’ve achieved, and tailor your language to the specific job or company you’re applying to.

D. Failing to Highlight Key Achievements and Skills

Your marketing manager resume should function as a showcase of your most impressive achievements and skills. Don’t make the mistake of burying these key details in a laundry list of job responsibilities and past experience.

Instead, make sure to highlight specific achievements that demonstrate your abilities as a marketing leader, and use bullet points to break down your skills and experience in a clear and concise manner. Keep in mind that effective marketing managers are results-driven, so be sure to focus on the outcomes you’ve achieved rather than just listing your tasks.

E. Making Formatting or Design Mistakes

Finally, it’s important not to overlook the importance of formatting and design in your marketing manager resume. A poorly designed or formatted resume can be difficult to read and understand, and may even turn off potential employers.

To avoid these kinds of mistakes, keep your resume design clean and simple, with clear headings and bullet points.

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Marketing Manager Resume Samples

The guide to resume tailoring.

Guide the recruiter to the conclusion that you are the best candidate for the marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies, tailor your resume & cover letter with wording that best fits for each job you apply.

Create a Resume in Minutes with Professional Resume Templates

• Assist in the development of key metrics and performance indicators to measure overall financial performance and provide foundation for continuous improvement
• Provide project management leadership to develop, create, and execute marketing initiatives and campaigns on tight timelines
• Manage the marketing budget, working with Northern Europe management to establish the plan, manage ongoing spend, and monitoring. 5%
• Individual will work closely with the Solution general manager, product managers, and sales teams to create customer value propositions by customer segments
• Work with the Group Licensed Account Sales Managers to manage the development and delivery of specific retention marketing plans and campaigns that
• Make recommendations on process improvements and tests that can be run to improve the efficiency or performance of the campaign
• Work closely with partners and senior managers to help develop and execute pursuit plans for significant strategic targets
• You will work closely with Marketing Communications Manager to coordinate and execute large tradeshows and customer events
• Working with the internal design and online and developments teams to produce content and materials which help drive our brand presence
• Classic product marketing e.g. build and execute a plan including product launches, pricing strategy, channel strategy and campaign development
• Providing support on customising pricing and asset management documents
• Taking the framework from corporate marketing to create campaigns within the brand guidelines and budget
• Providing support on developing proposal documents
• Create and execute marketing plans (in line with regional marketing strategy)
• Responsible for management of our digital media planning and buying roadmap, including the launch of our robust attribution modeling infrastructure
• Work closely with offline and direct marketing teams to ensure integration of digital marketing strategy and tactics with other marketing efforts
• Work closely with relationship marketing managers in the development of marketing/creative to help ensure successful online marketing campaigns
• Heavy research of artist communities and word-of-mouth analysis (Reading and analyzing message boards, blogs, other artist sites, etc.)
• Develop annual community marketing budgets; manage $4 million national advertising budget
• Implement web performance tracking mechanisms on new and existing websites
• Present the digital marketing plan, and rationale as well as the results of digital marketing efforts to senior management and key stakeholders
• Excellent organisational skills, good attention to detail and the ability to multi-task
• Excellent organization and prioritization skills; able to assimilate and manage variables in a non-routine, detailed working environment
• Basic Photoshop and web design skills, ability to optimize graphics for the web, and ability to learn our in-house tools quickly
• Ability to meet deadlines without compromising accuracy, excellent product quality and attention to detail
• Excellent command of the English language, with excellent written, presentation and verbal communication skill with a strong attention to detail
• Highly responsible & reliable, strong analytical skills, excellent decision making skills
• Excellent organizational skills, detail and deadline oriented; highly skilled in time management and capable of multi-tasking
• Detail-oriented, self-motivated, strong work ethic, professional, goal-oriented, strong team player
• Excellent understanding of the ability to leverage marketing/communications in multiple sales channels to drive profitability and growth
• Strong detail orientation and ability to produce quality results in competing priorities

15 Marketing Manager resume templates

Read our complete resume writing guides

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• Create a proposal for how we should structure our value-added marketing support in the North American market
• Develop compelling PowerPoint presentations for our North American Spokesperson to deliver at key industry and firm conferences
• Lead brainstorming sessions to generate ideas for new value-added programs, topics and sales tools
• Maintain current knowledge of financial advisor needs through trade publications and other resources
• Research, write, and develop new marketing materials
• Manage, maintain, enhance and merchandise a library of existing marketing tools
• Support key marketing campaigns initiated by the larger team
• Remain current with FINRA compliance rules and understand how to apply them to the materials developed
• 7 years of marketing experience
• Mutual fund/asset management experience with a focus on the financial advisors market
• Mutual fund sales experience or financial advisor experience a plus
• Strong writing skills, with examples of successful projects
• Strong project management skills, including the ability to independently manage multiple projects, meet deliverable dates, prioritize and organize effectively
• Strong communication and presentation skills for interfacing with senior management
• Experience developing captivating PowerPoint presentations
• Interest in financial markets, mutual funds and the investment industry
• Superior teamwork skills, specifically when working with internal partners in other departments
• Bachelor’s degree, preferably with a major in marketing, communications, journalism, English, or finance. MBA a plus
• Series 6 or 7 FINRA license preferred
• Ideally you will have marketing management experience in professional services or similar B2B commercial environments
• Account marketing and/or pursuits experience
• Degree qualified
• Possess excellent marketing planning and delivery capabilities
• Have coached and lead teams before in a dynamic environment
• Your networking and influencing skills have been proven at a strong management level
• Skilled in managing multiple projects, competing demands and stakeholders
• Knowing how clients think and what they want from their professional services advisors would be a distinct advantage
• Collaborate with leadership to identify our buyers’ business issues and their diverse needs
• Drive integrated marketing and communications programs that align with these issues and the practice’s overall strategy
• Develop and deploy feedback loops that help inform leadership and ensure effectiveness of messaging and programs
• Adjust marketing and communications programs based on effectiveness, manage the program’s annual budget, track the return on investment (ROI) of activities and provide reports and status updates
• Serve as part of the wider BMC team to drive performance goals and, in particular, assist with the delivery of an integrated GTM marketing strategy and plan across markets served
• Effectively project manage multiple initiatives simultaneously
• Operate independently to resolve challenges while maintaining an active dialogue with all stakeholders
• Working closely with subject matter experts, supervise and manage the development and distribution of thought leadership and coordinate the creation of marketing collateral
• Develop and execute effective proprietary and industry events’ programs
• Team effectively with counterparts across BMC and business development, including and EY global sector centers and Executive BMC service line teams to identify global programs and content that is relevant for the buyer audience supported. Identify regional content and program sponsors and oversee customization, including translation (if required)
• Develop methods for supporting innovation and change
• Maintain up-to-date knowledge on brand, marketing, and communications issues and trends; market issues; and the long-term implications for EY within the areas supported and financial services sectors
• Provide strong leadership in coordination with peers to drive performance goals of delivering stakeholder value, quality and operational efficiency
• Serve as an advisor and single point of contact to the team supported for all things BMC related
• Understanding of advanced marketing and communication principles, and exposure to IT and data marketplace issues, ideally within financial services
• Strong project management skills and proficiency at effectively managing multiple, complex and time-sensitive projects
• Proven talent at building relationships and influencing without authority to gain support and commitment from others; mobilize people to take action; motivate others to meet EY and BMC strategic goals; and engage with leaders effectively
• Adept at effectively interfacing with senior leadership and navigating a matrix management structure
• Excellent written and verbal communication skills, including a proficiency in converting complex technical concepts into compelling market messages
• Proactively develop others; see learning and development as a critical input to delivering exceptional client service to BMC clients; seek to inspire
• Enable and demonstrate innovative thinking and follow through to action
• Be a point of integration; enable knowledge sharing throughout the region, the BMC team and across EY; be able to synthesize information from others; connect all facets of the business when initiating, developing and implementing marketing and communications projects
• A minimum of 7 years of related work experience
• Develop and support client engagement and marketing retention programs through frequent and positive interaction (i.e. newsletters, emails, economic forecasts, marketing updates, web tools). Develop additional marketing tools and resources to support direct marketing efforts of mortgage loan officers
• Represent key LOB issues with understanding of financial services (i.e., mortgage products), legal regulations and compliance guidelines
• Work with LOB Marketing teammates and LOB managers to develop and drive marketing programs that support the LOB production goals (i.e. direct marketing, email marketing, online advertising, branch promotions, digital marketing, web development, collateral support)
• Meet with the LOB to discuss marketing objectives and recommend strategy and value propositions. Represent Marketing in key LOB meetings and initiatives
• Work with the LOB and Corporate Marketing to track campaign performance and present results to management. Assess results to determine effectiveness of marketing initiatives
• Work with bank partners to develop and produce creative marketing materials. Help manage marketing library content for Retail and Consumer Direct mortgage divisions ( i.e., flyers, brochures, newsletters, presentations, email templates, signage)
• Must have a minimum of 5 years experience in financial marketing. Mortgage experience a plus
• Track record that demonstrates passion, commitment and ability to achieve and exceed objectives
• Team player who welcomes hard work and challenges with positive attitude
• Ability to quickly adapt to changing roles and assignments
• Ability to build and maintain productive relationships with business partners
• Proficiency in Excel, PowerPoint and Word
• BA/BS in Marketing or Communications or significant relevant experience
• Lead the development of new collateral creative, the significant overhaul as well as routine updates of existing collateral creative to meet customer, banker and internal partner needs, including research and development where appropriate. Recommend updates based on banker feedback and internal product and marketing strategies. Present recommendations to senior leadership to secure approval of proposed changes and manage the process for implementing those changes
• Collaborate with a cross functional team to actively support the marketing collateral program (brochures, placemats, etc) for Retail branches. Work with internal partners and external vendors to develop new and improved processes for providing this marketing support for the branches
• Support the communication and distribution process for marketing materials to all Retail branches. Monitor inventory levels for branch collateral
• Develop business cases to request budget approval to support the creation and production of branch collateral items
• Create, review and analyze collateral usage trends to forecast and budget collateral spend estimates
• Explore options for electronic delivery of marketing elements to branches
• Collaborate with the Italian sales team to help define and evolve the value proposition for our services. Tailor the message to suit different segments, testing the value proposition in the market, refine message as services evolve. 5%
• Enable the sales effort (marketing collateral, content management)
• Manage the client communication agenda
• Clear communication, both written and verbal
• Fluent Italian
• University undergraduate degree or equivalent qualification / equivalent experience
• Collaborate with the Northern Europe team to help define and evolve the value proposition for our services. Tailor the message to suit different segments, testing the value proposition in the market, refine message as services evolve. 5%
• Develop and execute an integrated plan of marketing activities to support delivery of the Northern Europe business plan through the following activities
• Build Russell’s brand, and recognition for Russell’s excellence in Northern Europe (advertising, PR, thought leadership, events)
• Ensure the Northern Europe website content is always accurate and up to date, in order to drive demand
• Significant experience as a senior marketer working for a financial organization, focusing on a Northern European market
• Understanding of the Northern Europe asset management market: service providers, client types, consultants, services provided
• Fluent Dutch and English (both written and verbal), and preferably another Nordic language
• Work closely with NY Affiliate group to ensure Golf Channel representation adheres to promotional priorities, brand consistency and distribution needs
• Develop and Execute marketing plans to grow interest in a variety initiatives including NCAA platform, Long Drive and other corporate initiatives
• Manage International material needs
• Manage hotel and alternate channel distribution requests, and help develop strategy to better position Golf Channel with distribution partners
• Minimum 5 years experience in marketing position
• Strong Knowledge of Golf
• Ability to Multi-Task and work in a fast-paced, team-oriented environment
• Affiliate Marketing experience a plus
• College Degree
• A familiarity with TV ratings, digital metrics and media math (GRPs, reach/frequency, etc.)
• Detail oriented and superior organizational skills
• Ability to work in fact paced environment
• Must be proficient in MS applications: PowerPoint, Word and Excel
• Minimum 2 years marketing or ad agency experience
• Minimum 2 years working in the television or in another field of entertainment
• Exceptional communication skills
• Excellent computer skills
• Creative and strategic thinker
• Demonstrated leadership and negotiation skills with both internal teams and external clients
• Extremely strong writing and presentation deck creation skills
• Proven ability to translate marketers’ needs into tangible business objectives and revenue producing solutions
• Exceptional multi-performer who thrives in a deadline-driven environment
• Ability to interact with and understand technical subjects and emerging technologies and their relevance to the marketplace
• Familiarity with broadcast and digital research; advertising and media; production; promotions; sweepstakes construction and fulfillment
• The Marketing Manager Shanghai is responsible for assisting in the development of marketing strategies to generate brand awareness, affinity and conversion in order to achieve planned visitation and revenue goals for Shanghai Disney Resort from the local Shanghai market
• This role is also responsible for leading the strategy and communications planning for component products such as the RD&E area, Theater and Lakefront district
• The Manager will support marketing leadership in leading cross-functional teams comprised of all marketing disciplines including digital/social, PR, Alliance, CMR, and Synergy as well as cross-discipline partners such as Consumer Insights, Sales, Online, Public Affairs, WDI and Operations, and external agencies
• In addition, this position will serve as a stakeholder as-needed on other SHDR project teams as well as help manage financial planning and resource allocation and planning
• This position will report to Director Marketing Strategy Shanghai and will be based out of Shanghai
• Lead development of business reviews and strategic marketing plans for the Shanghai Market supporting the Shanghai Disney Resort and its component products (Shanghai Disney Resort, RD&E, Lakefront District and Theater
• Maintain a pulse on the changing consumer insights, media landscape, seasonal needs, and upcoming product opportunities
• Analyze and interpret data sources in order to help guide complex business decisions and form viable recommendations. Partner across lines of business with RMA, Pricing and Finance to consider annual strategies to drive visitation
• Provide leadership, development and coaching to direct report, as well as external agency partners to optimize work flow efficiency and effectiveness, ensure consistent strategic direction and execute plans on time and on budget
• Direct creative development in partnership with the Director Communications, evaluating concepts, working with internal creative team and agency partners to deliver the biggest impact in communication efforts
• Support management of program budgets as well as longer-term financial planning including AOP and FYP responsibilities
• At least 10 years’ related work experience
• Attained or in the advanced stages of completing the CIM Diploma in marketing or equivalent
• Considerable marketing experience, preferably in a professional services environment
• Customer focus with a track record in working effectively with business development teams
• Professional, confident, enthusiastic team player with a flexible, “can do” attitude
• Excellent interpersonal skills with the ability to build effective relationships with the Assurance Marketing team and corporate/digital communications
• Able to thrive in and adapt to a fast-changing, growing and high-activity environment
• Excellent verbal and written communication skills with a high degree of accuracy and attention to detail,
• Ability and proven experience of building relationships and influencing effectively at a senior level
• Commercial and passionate about marketing’s role in business development and growth
• Strong work ethic with an ability to remain calm under pressure and juggle numerous commitments at any one time
• People management skills - managing x1 or 2 Marketing Executives
• Experience of professional services marketing
• Experience of new media marketing projects and tools
• Experience of working in a regulated environment with complex sign off procedures
• Experience of contact database management
• Ability to think creatively, use initiative, problem solve and confidence to make appropriate marketing recommendations
• Assist in development of unique redemption and loyalty technologies working cross-functionally across marketing, technology, and vendor teams
• Develop launch support strategies working closely with operational readiness and online servicing teams to ensure excellent advisor and customer experiences
• Discover insights on needs and wants around loyalty through customer and market research. Through these insights, build pipeline of redemption and loyalty innovations
• Evaluate current capabilities across the JPMC Enterprise for delivery of identified capabilities that may fit the insights discovered
• Prepare and present insights and development work to senior management within Card Services
• 5 Years experience in marketing, product development, or an innovation role. Innovation and product development experience specifically with mobile and agile project methodology a plus
• Strong leadership capabilities
• Strong people skills
• Strong communication and presentation abilities
• Proficiency at identifying business opportunities and evaluating alternative solutions
• Experience in leading a cross-functional team responsible for numerous projects of varying scope at the same time
• Ability to drive initiatives across multiple areas of the organization through thought leadership and effective communication
• Ability to work in the face of ambiguity and uncertain environments
• Play a leadership role in improving ultimaterewards.com and related digital marketing to increase conversions and create a best in class customer experience for existing cardmembers
• Manage digital marketing strategy, creative agencies and internal resources to drive business results against a defined segmentation strategy award winning ultimaterewards.com site
• Build and maintain collaborative working relationships with Product Lines of Business to support enterprise initiatives and product-specific objectives
• Partner closely with the Customer Experience team and Analytics to continuously improve the online customer experience
• Developing a campaign web analytics framework to effectively measure and optimize core marketing initiatives
• Launch/manage the ultimaterewards.com marketing platform while adhering to all Chase Controls and procedures
• 5-7years of related marketing experience
• Must have substantial experience in the Internet space with a customer-centricfocus and application of segmentation and campaign measurement strategies
• Strong preference for candidates with experience managing profitability and performance of an online channel (e.g. e-commerce property for top brand) inside or outside of financial services
• Passion for all things digital with fresh ideas and the know-how to get them done
• Working knowledge of content management tools
• Experience working with external creative agencies required
• Working knowledge of web analytics and ad serving engines (X 1, Omniture, Insight, Dart For Advertisers, Dart For Publishers, Google Analytics)
• Analytical skills with the ability identify and recommend new opportunities is desired
• Strong project management,multi-tasking, and leadership skills with sharp attention to detail
• Strong communication skills, both written and oral, with the ability to present information clearly
• Work with marketing and sales team in various ongoing projects including: o Developing national marketing materials as well as supervising the upkeep of local media kits, incentives & collateral internally/externally
• 3-4 years professional experience. Advertising agency/marketing experience highly preferred. Experience managing a junior level direct report is a plus
• MUST be able to work in fast-paced environment; meet strict deadlines & handle multiple ongoing projects concurrently
• Ability to interface professionally with all levels of management internally and externally
• Must be able to take initiative, introduce new ideas with an emphasis on ‘forward thinking&#8217
• Understanding of marketing/advertising and how our business fits into ‘The Big Picture&#8217
• Strong eye for design/visual aesthetics
• Experience managing corporate social media accounts (Facebook, Twitter, Instagram etc.)
• Stellar writing, organizational and time management skills
• Heavy experience utilizing Adobe Creative Suite & Microsoft Office
• Must successfully pass a background check
• Play a leadership role in improving the credit card acquisitions experience and related digital marketing to increase conversions and create a best in class customer experience for prospective cardmembers
• Manage digital marketing strategy, creative agencies and internal resources to drive business results against a defined strategy·
• 5 - 7 years of related marketing experience
• Must have substantial experience in the Internet space with a customer-centric focus and application of segmentation and campaign measurement strategies
• Working knowledge of web analytics and ad serving engines (X+1, Omniture, Insight, Dart For Advertisers, Dart For Publishers, Google Analytics)
• Strong project management, multi-tasking, and leadership skills with sharp attention to detail
• 3+ years marketing and communications experience from a leading financial institution – ideally experience in Markets but not mandatory
• Experience working in complex global institutions with teams and functions across multiple geographies
• Bachelor’s degree required/Graduate degree preferred
• Must be organized and proficient at prioritizing and multi-tasking
• Ability to interact at all levels
• Highly-effective influencing skills; the ability to be persuasive towards internal and external constituents
• Ability to work effectively under pressure and to tight deadlines
• Ability to work as part of a team or individually on a proactive or reactive basis
• Professional demeanor in all facets
• Exercise high levels of discretion and manage confidential information on a regular basis
• Excellent communication skills, written and oral
• Flexibility and ability to demonstrate initiative
• Proven proficiency in Microsoft applications, including advanced PowerPoint, Excel, Word
• Experienced in the use of Graphics applications and Digital Marketing Tools a must
• Experience using graphics programs including InDesign and Quark preferred
• Manages creative development and implementation of marketing campaigns working closely with VP of Marketing to develop messaging, themes and tangible product selling hooks for each product release as well as for seasonal and thematic campaigns.Directs development of media and sales assets working with in-house and external designers to meet communications goals of marketing plans while communicating strategic directives and coordinating overall campaign details
• Creates implementation and tracking schedules for all assigned marketing campaigns ensuring all stakeolders are aware of planned efforts, due dates and responsibilities
• Manages vendor quote requests, expense projections and budget development for assigned campaigns
• Develops and manages relationships with vendor and freelance partners
• Works alongside editorial teams to create product descriptions for use in populating catalogs, sales sheets and other product-specific collateral materials, focusing on consumer needs-based messaging
• Manages online and social media assets including content development
• Executes media buys with VP of Marketing input and approval
• Manages trade show and conference planning and materials development including design details
• Tracks marketing campaign results and generates data reporting for measuring effectiveness and ROI
• Manage the M&P budget, establishing title budget parameters, tracking budget spends by verifying POs and spend are aligned, participating in monthly budget reviews and reporting to Bible Group leadership
• 5-7 years experience within a marketing-related, sales-driven industry preferably publishing, bookselling or other retail experience or consumer goods background; relevant and recent experience with social media; experience supervising design, fulfillment and trade show vendors
• Extremely detail oriented and experienced in multi-tasking in the coordination of all aspects of marketing campaigns; knowledge of Christian retail market; a passion for the mission of Thomas Nelson Inc; proficient with MSOffice and MAC applications, especially PowerPoint
• 4 year degree in marketing communications, advertising, design or marketing-related field
• Create strategy and manage relationship, communication, and training of Customer Experience Group and Digital Success Team members to ensure cross-functional groups are equipped with latest information on products and services
• Be aware of initiatives taking place at the school or state level and build contacts to help influence and partner in those initiatives
• Prepare, execute, and evaluate marketing and business development plans for portfolio
• Lead technology focused product presentations for customers, as well as at national, regional and district sales meetings and conferences
• Partner with Create Team compelling content to differentiate programs and drive demand for digital products
• 2+ years driving digital marketing campaigns
• Strategic thinker who can collaborate with a diverse set of stakeholders and a proven ability to influence cross-functional teams and external partners
• Proven success in driving and tracking conversions from print based products to 100% digital activation
• Deep knowledge of all digital marketing tools and models for email service providers and social media platforms
• Strong social media skills with an established online presence
• Ability to make decisions and recommendations based on Analytics
• Team player who enjoys a collaborative and communicative environment
• Strong awareness of the challenges being faced in Higher Education and the role technology can play in improving retention and results
• Excellent interpersonal and communication skills, verbal and written, with demonstrable customer focus
• Develop and execute marketing plans for various venues in and throughout San Diego County
• Engage in active dialogue with agents and artist management to secure marketing approvals
• On-site event day show coverage, as required by VP, Marketing and/or Sr. Marketing Director
• Work as a part of a collaborative team made up of personnel in booking, marketing, ticketing, sponsorship, operations and production
• Forge and maintain relationships with area promotions directors, sales representatives, and various media personnel
• Additional database, digital marketing and social marketing as needed for shows and required by VP, Marketing and/or Sr. Marketing Director
• Min 3-5 years of Manager level or above experience in the field of music marketing
• Bachelor’s degree in Marketing or related entertainment industry or equivalent relevant experience
• Working knowledge of music, the music industry, audiences for varying artists, and potential markets for artists. Passion for music is essential
• Strong digital and social media knowledge and able to execute such knowledge
• Experience with media buying in major markets
• Strong writing and interpersonal communication skills
• Familiarity with the local media markets a plus
• Knowledge of Microsoft Word/Excel/Office and the Internet required
• Strategic thinking; creativity and strong attention to detail required
• Ability to juggle multiple priorities and to work in an environment that is constantly changing

Sponsorship Marketing Manager Resume Examples & Samples

• Support the Account Management and Ticketmaster/Ticketmaster Resale teams by formulating innovative, fan-centric media activation plans that help grow business and optimize ROI
• Work collaboratively with cross-functional teams to ensure programs are delivered on time and on budget
• Negotiate and build out solid traditional and digital media plans based on data, optimization and engaging creative that increase awareness and drive traffic online
• Deliver specific sales targets related to the orders generated through Ticketmaster and partner assets
• Forecast, track and measure performance of media plans
• Develop insights and recommendations that allow the company to secure the right asset, at the right time with the right message
• Work with in-house design, marketing and legal teams to develop promotional material within adherence to brand specification
• Be intimately familiar the Miami area and other outlying markets
• Be familiar with live event marketing including theatrical and family entertainment
• Prepare and execute unique, comprehensive marketing and promotional campaigns for Live Nation concerts within designated territory
• Coordinate with other team members to create, develop, and implement new online marketing & social media strategies including the distribution of targeted e-cards, weekly newsletters to the Live Nation database & social media engagement/content management
• Work with the venues to create brand awareness and marketing opportunities
• Create, monitor and adjust advertising budgets as needed
• Work with other team members to coordinate effective promotions and take advantage of related promotional inventory
• Buy media including, but not limited to, radio, TV, print, outdoor and online
• Work closely with the VP of Marketing (NAC) in cross-promoting relevant events
• Coordinate street team and grass roots marketing efforts with local market contacts
• Craft, distribute and track press releases to media outlets
• Work closely with the team to create and implement ticketing promotions and programs
• Assist in the development and fulfillment of sponsorship programs
• Coordinate pre-show/day of show press with independent publicists and managers for Live Nation concerts
• Coordinate with other team members to create, develop, and implement additional content for dark nights including but not limited to local live showcases, club nights, dance nights and regional showcases
• Experience in entertainment industry marketing, show marketing a plus
• Excellent communication skills, including verbal and written
• Ability to trouble shoot and problem solve independently
• Ability to work in a team situation
• Some graphic design experience helpful
• Conceive and execute the marketing campaigns of eight to twelve hardcovers, paperbacks originals, paperback reprints and ebooks each season
• Communicate directly with editors, authors, agents, talent managers and cross-promotional partners about campaigns – from presentation through execution
• Work closely with the Director of Marketing to maintain and increase Dey Street Books online presence through various social media channels and direct to consumer email lists
• Secure title specific, as well as imprint-wide, cross promotional partnerships with third party brands and companies
• Oversee and execute seasonal departmental activity, including catalog, galleys orders, sales requests and more
• Must possess college degree or equivalent work experience
• Must have at least 3-4 years of consumer marketing experience in book publishing or media with relatable marketing experience
• Strong interest in and knowledge of pop culture
• Experience using social media (such as Instagram, Facebook and Twitter) as a marketing and sales tool
• Experience marketing ebooks to consumers and a knowledge of ebook devices and retail channels
• Directs the development of creative strategies to ensure consistent overall branding message – from public relations, promotions, events and tradeshows to national advertising, social media platforms and outreach
• Oversees production of all photo shoots
• Manages the day-to-day aspect of the marketing team’s revolving projects, including point-of-sale materials, visual merchandising, trade show booth collateral and promotions
• Works with our internal corporate marketing team, as well as the VP of Marketing, to contribute to and help drive the development of the brands
• Maintain direct, hands-on responsibility for the execution of day-to-day marketing department activities relating to Laundry by Shelli Segal, C&C California and Rafaella
• Assists with amending, revising or developing brand strategies in response to feedback from the creative team and corporate direction
• Reviews trends, research, consumer surveys and other relevant data to help formulate and inform creative approach
• Works hand in hand with production vendors on set/in the field and ensures proper follow through to meet expectations
• Attends and/or directs all pre and post production photo editing sessions and ensures images, catalogs and other creative collateral meet brand needs
• Ability to work in a fast-paced department and manage multiple projects simultaneously
• Ability to develop innovative creative work that’s in line with brand strategy
• Attention to detail in writing and editing for PR as well as on set for campaign shoots
• Strong conceptual and problem solving skills
• Enthusiastic, collaborative and open to other people’s ideas
• Highly organized with keen attention to detail
• Possesses a strong sense of urgency
• Strong follow-through and excellent time-management skills
• Ability to identify opportunities to increase efficiencies and productivity through better processes
• Excellent communication skills and ability to communicate strategies to relevant departments
• Base knowledge of retail marketing/merchandising
• Ability work with retailers to effectively communicate brand message and increase brand exposure at retail level
• Keen eye for identifying opportunities to expand brand awareness through multiple media and distribution channels
• Develop, maintain, update and execute marketing plan and calendar for all activity supporting Joe Fresh New York
• Identify new partnerships for cross promotion, grass-root activations and in-store events to drive topline sales and build brand awareness
• Responsible for overseeing monthly Joe Fresh signage programs. This includes overseeing the content gathering, confirming receipt of product samples for photography, working with creative team, managing the review and approval process with category teams and the printing and distribution to stores
• Identify new opportunities for US database growth in-store and through strategic partnerships
• Assist in the development and management of a detailed CRM strategy and program to help drive repeat sales and consumer insight
• Partner with Merchandising and Operations teams, to provide regular communication of sales promotion activity and execution details and directions to internal stakeholders
• Assist with the briefing and development of US Digital/Ecommerce and weekly Eblasts
• Provide creative support or asset development support for Social Media activations
• Responsible for creating Purchase Orders and managing all invoicing, for all marketing programs, on an ongoing basis, ensuring payments are being processed in a timely manner
• Work collaboratively and seamlessly with the Toronto marketing team
• Monitor all competitive communication activities and recommend appropriate responses
• Manage within established program budgets and approval processes
• Develop marketing and sales support plans, including implementation of regional and corporate market development strategies
• Oversee the lead generation, direct marketing and sales support strategies of CRM/sales force automation. Provide leadership in design and production of all aspects of digital marketing
• Manage the development and execution of local marketing campaigns to ensure brand messages are consistently built across multiple channels meeting revenue volume goals and brand perception objectives
• Managing relationships with local market employee engagement, communication, external community partners and special events/sponsorships
• Senior leadership level experience with a track record in building and managing a highly effective team
• Demonstrated responsibility and accountability for delivering significant revenue in a competitive business-to-business environment
• Excellent organizational, written and verbal communication skills
• Ability to build and direct a sales support organization and the ability to gain and maintain a deep understanding of the markets and associated industry trends
• Lead effective collaboration with editorial and CSS teams to develop and implement targeted consumer marketing campaigns that leverage content plans and sequence with direct response sales and retention programs
• Negotiation skills and Demonstrated ability to work effectively in a matrixed organization with local and remote stakeholders
• Minimum 5-7 years of relevant work experience in marketing/direct marketing and /or retail store operations
• Experience in email marketing (in particular, credit card or loyalty marketing) preferred
• Exposure working with or in a customer-facing field or operational environment
• Must have the maturity and presence to partner and present to senior leadership. Strong oral and written communications skills are critical
• Strong analytical and problem solving skills required
• Experienced in prioritizing and performing multiple tasks simultaneously
• Strong project management and organizational skills, with ability to work autonomously and as part of a team
• Organized, self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners
• Comfort in working with creative team and creative development process
• Proficient with MS Office, especially Excel and Powerpoint
• Bachelor's degree required. Masters is a plus
• 5+ years of relevant marketing or marketing-related experience, preferably in the cosmetics/fragrance business (in a similar or related industry)
• Willingness to travel up to 25% of the time
• Fully bilingual,English & Spanish (Read, Write, and Speak) required. Portuguese a plus
• Strong Computer skills in Microsoft Word, Excel, PowerPoint (Office & MAC). Illustrator and Photoshop experience preferred
• Digital- Social Media experience preferred
• Good communication and human relations skills
• Ability to identify critical concerns and prioritize; problem-solving abilities
• Creative/innovative thinking
• Excellent team player and interpersonal skills; the ability to interact with all levels within an organization
• Interest in learning and the ability to integrate information to identify the implications of macro trends for the business
• Open-minded and adapts to change. Actively elicits different points of view and understands different perspectives
• Participate in creating and developing appropriate events and activities in our outlet stores to create consumer excitement and bring customers into our outlet stores
• Work closely with Customer Service and Store Management
• Research and understand the consumer demographics of outlet shoppers and determine how best to market to them
• Develop promotional calendars for in-store outlet events
• Work with on-hand warehouse and store inventory to determine excess inventory for use in events
• Facilitate and action all event collateral, including its development and shipment to stores; also including posters for light boxes, counter cards and other promotional material for each event
• Develop training materials for each event when necessary
• Track and analyze results of all events
• Determine special sale pricing to increase select product sell-through
• Work closely with PALC Management to ensure the timely movement of event inventory
• Interact with outlet Marketing Management to determine how we can leverage their activities to drive traffic to our stores
• Test and try new activities to determine what works and what doesn't work to help drive and increase sales
• Minimum five years’ experience – Field Sales and Marketing a plus
• Position requires a flexible, independent, well-organized individual with superior written and verbal communication skills
• Candidate must demonstrate strong interpersonal skills for collaborative team environment
• Candidate must be a detail-oriented, self-starter and a team player
• Candidate should also demonstrate the ability to handle multiple projects in a fast-paced environment
• Strong computer skills required, especially in Excel, Word and PowerPoint
• Ensure the Pacific brand/s image is aligned with the global strategy and reflects at the same time the individual market needs. Underpin global objectives such as #1 Driver
• Extend global market initiatives and campaigns to our market and ensure translation into cost efficient media plans and implementation across all appropriate communication channels and tools
• Set goals and manage agency agreements where appropriate to ensure the most effective ROI
• Develop market-specific initiatives, events, activations etc. that excite the consumer and fully develops brand awareness and relevant sell through
• Develop relationships and work closely with our retail partners to deliver initiatives to grow brand awareness, sell through and ultimately drive market share/share of buy increases
• Leverage the full range of brand assets for example Tour assets from Sports Marketing
• Develop a strategy to increase and improve the quality of the in-store proposition of our brands
• Manage the budgeting process and the MWB spending. Constantly analyze effectiveness of spend by tracking ROI for key projects
• Lead and coach the Digital Marketing Executive
• Work effectively with the MD & Sales Manager to deliver promotional programs to help drive sell through with constant awareness of effect on all stakeholders, i.e. retailers and consumers
• Establish and manage an effective communication strategy with our retails partners
• Manager with strong interpersonal, influencing skills (e.g. relationship management, facilitation) and broad marketing knowledge and experience
• Consumer and customer-minded brand builder and implementation driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels
• Minimum of 3 years of experience in all marketing disciplines
• Minimum of 2 years leadership experience
• Industry experience or an in depth knowledge of the golf industry required
• IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced

Vans Apparel Marketing Manager Resume Examples & Samples

• Develops multifaceted campaigns by season that promote hero stories across all marketing mediums available and within budgetary parameters
• Collaborates with product peers on design and development input
• Measures return on investment of all marketing projects and is in continuous communication with category peers across all Vans divisions
• Works closely with Sales, Vans Retail and Vans.com E-commerce teams to drive campaign placement and sell through and support key partners
• Represents category goals and objectives to athlete and lifestyle managers, identifying and organizing relevant resources to achieve project objectives
• Leads go-to-market strategy and planning for global adoption
• Partners with brand design team on seasonal photoshoot planning and execution for campaign assets
• Partner with action sports footwear teams and product teams on athlete head-to-toe strategies
• Years of Related Professional Experience: 5+
• Bachelor’s Degree - or equivalent from a four-year college - or 5+ years related experience and/or training - or equivalent combination of education and experience Action sports industry participation/experience helpful
• Proficient computer skills, Photoshop, Microsoft Office
• Detail oriented and able to multi task
• Ability to work/communicate with all levels of the organization
• Develops collaborative and diverse relationships
• Ability to work independently with minimal supervision and acquire new
• 4-5 years marketing, event planning/execution experience required
• Detail oriented with strong organizational skills & excellent follow through
• Ability to multi-task & prioritize
• Proficient in Word, Excel and other Microsoft Office applications
• Excellent verbal and written communication skills
• Creative copy writing skills
• Excellent graphic design skills: Adobe Illustrator, Photoshop & InDesign
• College degree or equivalent experience
• Ability to attend various corporate promotions and events (including air travel), shop for collateral items
• May require walking in downtown area and/or car to attend events
• Ability to assist in the packing and sending of promotional materials, lifting boxes weighing up to 20lbs

Marketing Manager, Math Resume Examples & Samples

• Plan and execute measurable marketing campaigns to drive lead generation, customer acquisition, and retention
• Develop marketing & sales tools to support annual revenue goals
• Manage national and regional events
• 3 years of marketing or education experience
• Proven knowledge of Sales Force
• Expertise in the K-12 mathematics education market
• Strategic, analytical marketer with a passion for the customer
• Experience championing new ideas and marketing programs

Marketing Manager, ELA Resume Examples & Samples

• Analyze sales data and trends to develop targeted, regional marketing and promotional campaigns
• Deliver persuasive, customer-focused sales presentations
• Manage and execute social media plan
• Maintain strong, ongoing channels of communication with Sales, Product Marketing, Product Management, Editorial, and other internal departments
• Provide feedback to product management with respect to product needs, competitive information and other data to inform product plans and roadmaps
• 3+ years of marketing or education experience
• Proven experience with competitive analysis
• Proficiency using Sales Force
• Proven written and verbal communication skills
• Ability to travel 30-40% of the time
• Expertise in the K-12 ELA market
• Outstanding problem solving skills with demonstrated success managing projects of varying size, complexity and length in a fast-paced environment
• Outstanding communication skills, including the ability to summarize key points & implications

Marketing Manager, UPI China Resume Examples & Samples

• Initiates and executes all aspects of marketing - corporate promotions, publicity, in-theatre, digital, and media buys
• Assumes the role of the marketing resource for UPIP’s Chinese-language films including the creation of content, publicity and creative marketing materials for all international releases
• Substantive experience within theatrical market in China an advantage. Agency background desirable
• Knowledge of the Chinese theatrical market and landscape preferred
• Experience of supporting and driving successful territory-wide marketing campaigns
• Demonstrable experience in the production and presentation of key analysis, data and metrics
• Experience in supporting and working closely with a senior management team
• Able to work to deadlines coupled with experience of working within a dynamic and fast-paced demanding environment
• Strong budget management skills
• Able to work effectively in a complex, matrixed multinational organisation
• Marketing lead in the development and execution of integrated marketing campaigns including creative and media
• Optimizing partner channel activities to maximize exposure to the partners’ loyal customers
• Driving growth and engagement to the portfolio through acquisition and client management initiatives
• Work with integrated team and agencies to effectively leverage and drive partnership goals
• Budget Control management for each strategic partner
• Participation in Joint Product & Marketing meetings to manage day to day aspects of the relationship and make key decisions
• Manage partner status meetings and a key contributor to quarterly business reviews
• Key contact for day to day partner marketing needs – creative approvals etc
• Develop deep understanding for the partners’ categories to drive added value, insights and relevant marketing solutions
• Monthly campaign reporting and measurement analysis
• Ensure compliance with brand standards and legal requirements
• Legal Liaison and subject matter expert across cross functional teams
• Proven marketing experience
• Ability to strategize, develop, and execute successful integrated marketing campaigns
• Ability to challenge status quo, think outside the box and follow through
• Excellent project management and organizational skills. Strong ability to work in a collaborative, supportive way
• Advanced Microsoft Office skills (Outlook, Word, Excel and PowerPoint) and Adobe Acrobat
• Strong collaboration and relationship management skills including the ability to influence and present a compelling point of view
• Strong analytical skills. Successful candidate will have the ability to analyze campaign results to spot actionable opportunities and build strategies
• Financial experience in managing budgets
• Ability to leverage consumer insights and translate those into high-impact marketing activity
• Excellent communication and writing skills. Comfortable liaising with internal and external partners, as well as an external agency
• Ability to prioritize, multi-task, trouble shoot and perform in a deadline-oriented environment
• Ensure the handling all publicity requests including press releases, solicited stories for upcoming events, day of show photo/media requests
• Direct the maintenance and updates of press and contact lists (radio, television, print, web)
• Ensure the compiling and sending of press releases, publicity materials and photos to writers, editors and other promoter partners as directed
• Direct the distribution of spots to both radio and television stations
• Direct the in house graphics department on print ads, flyers, postcards and posters for upcoming shows
• Ensure the arrangement of artist/media interviews; phone-ins, remotes, in-studio, etc
• Develop creative marketing/promotional plans with outside agents and managers
• Implement creative marketing/promotional plans with local media including the negotiation of rates and the implementation of paid/trade advertising schedules
• Assist the Sponsorship Department with year round maintenance and end of year recaps for each show and series as assigned
• Direct show and non-show related marketing projects and initiatives
• Direct the creation of high impact promotions and strong consumer awareness for various events with a focus on non- paid media which results in driving ticket sales
• Build strong relationships with record labels, publicity firms, artist management, internal employees and management and other industry stake holders

Marketing Manager, BMO Wealth Management Resume Examples & Samples

• Bachelor’s degree in business, marketing or related field experience in marketing including communications, digital and traditional media, sales and acquisition campaigns
• Sound knowledge of investment products and competitive environment
• Analytical marketer with comfort looking at data to optimise campaigns and report on results
• Ability to analyze campaigns and LOB effectiveness
• Excellent relationship management skills, including communication (written & verbal) and interpersonal skills
• Self-motivated, strong work ethic and results-oriented
• Ownership of brand social media presence, including content planning and review, measurement of channel KPIs, and process management
• Project management of specific touchpoint communications to existing cardmembers across traditional and digital channels
• Cross-team support on priority projects as needed
• Partner with Portfolio Analytics team to improve tracking and measurement of program performance and portfolio health
• Ownership of Sapphire Marketing Claims and Procedures
• Financial tracking and invoice management
• Bachelor's Degree required, MBA preferred
• 5 years marketing experience. Digital and social marketing strategy, project management experience, and/or Affluent consumer marketing a plus
• Strong business and marketing acumen with an ability to identify business opportunities, deliver results, and adjust plans as appropriate
• Experience either working for or with agencies
• Ability to succeed in a fast paced, fluid environment with tight deadlines
• Good sense of humor, positive attitude and ability to be flexible
• Strong communication, interpersonal skills and leadership potential
• Proven ability to lead and function effectively in a matrix organization
• Driving campaign execution from strategic planning to implementation through all functional marketing areas as well as internal & external agencies
• Lead the invitation, engagement and follow-up strategies for face to face and virtual client interactions including live events, virtual events and webinars
• Evaluating external awareness and thought leadership opportunities that aid in promotion of the Bloomberg Professional service brand as well as the specific businesses they support
• Coordinating email marketing programs from contact strategy to production to deployment that support out lead generation and nurturing efforts
• Executing targeted on-terminal marketing strategies to engage our user base around specific products and services that align to the businesses they support
• Establishing relationships with the various business teams including product, sales and R&D
• Gaining knowledge of the Core Terminal product that will ultimately help in the development of marketing programs that provide significant value to the business
• 7 years of relevant marketing experience, most preferably in a Marketing, Integrated Marketing Communications, agency or consulting environment in an account management or a similar role. Experience in Financial Services is also highly preferred
• Track record of success in working in and influencing a fast-paced, fast-growing global
• Develop marketing and promotional plans for events in Scranton, State College, Hershey, Philadelphia, Atlantic City and the surrounding area including radio, television, print, outdoor, grassroots and online marketing efforts
• Execute promotional efforts on site at Live Nation events
• Manage marketing budget of $1,500,000 for assigned shows
• Maintain relationships with area promotions directors, sales representatives, and various media personnel
• Min 1-3 years of Manager level or better experience in the field of music marketing
• Strong familiarity with the local media markets

GTM Marketing Manager Resume Examples & Samples

• Partner with Head of Activation in the development of specific GTM marketing strategies, activities and tools
• Develop the brief for brand and seasonal marketing tools
• Drive and improve upon current GTM tools to enhance sell-in opportunities (ref: Virtual Showroom, Marvin)
• Drive the development for all sell in tools (retail, events, promotions etc.) for markets to initiate
• Guide the markets to ensure proper implementation of brand and category specific marketing strategies and tools
• Monitor rollout and execution of marketing at market level
• Identify opportunities in all key markets and initiate action
• Work cross functionally with product and marketing teams to organize and prepare seasonal plans for execution at retail (owned & wholesale)
• Work directly with the product team to create clear briefs for submission to the marketing concepts team to enhance copy needs as well as product features and benefits
• Self-motivated Team Player: Able to manage projects on a granular level and accomplish all deliverables in a timely manner, independently
• Analytical Skills: Able to assimilate a combination of qualitative and quantitative information to develop cohesive and focused output as it relates to the development of asset management
• Project Management Skills: Able to manage both high and detail level tasks across multiple concurrent projects both internally & externally across multiple work streams
• Superb Communication Skills: Able to articulate brand messaging upon the intended target audience, and continuously refine the “voice of the brand”
• Strong Attention to Detail; Is extremely process oriented and creative while able to adapt to changing environments

Credit Cards Marketing Manager Resume Examples & Samples

• 5+ years Marketing or Product management experience including multiple years in a fast growing environment
• Demonstrated results in building market share, product awareness, product launch and profit contribution
• Very strong interpersonal, influential and communication skills
• Highly structured, analytical and strategic thinker
• Customer focus – intensely about insights and customer experience
• Goals and performance standards setting for self and subordinates
• Ability to lead cross function projects Ability to influence peers in different geographies to adapt and adopt
• 5+ years Marketing or Product management
• Ensuring cost efficiency of all marketing activity and meeting budget forecast
• Developing and driving strategic and impactful marketing activity based on specific industry issues
• Liaison with business development and media relations
• Strong influencing skills at a senior level
• Excellent project management, logistics and analytical skills
• Understanding of marketing discipline and EY’s business
• Implement short and long-term domestic and international marketing plans for individual titles across WWE platforms (including Live Events, TV, Digital, Social)
• Help to create and execute marketing strategies that increase demand for and engage with consumers about the WWE Studios brand
• Liaise with marketing departments at distribution partners to ensure external and WWE specific campaigns align
• Assist in defining creative, PR, and promotional strategies for individual titles
• Manage production and gallery photography for titles on an as needed basis
• Handle talent appearances for film promotions on an as needed basis
• Develop and maintain relationships with key WWE departments to ensure every film takes advantage of all WWE promotional opportunities
• Plan and implement Studios & film related promotions at WWE and Film Industry events (e.g. WrestleMania, SummerSlam, ComicCon)
• 4+ years of marketing experience, including experience in the Film industry
• Able to write, develop, and execute successful marketing strategies and functional plans
• Experience in film or similar product marketing
• Experience in social media marketing
• Excellent relationship building and interpersonal skills
• Excellent communication skills (verbal, written, and presentation)
• Strong MS Office skills, particularly PowerPoint
• Willing and able to travel as needed (approximately 10%)
• Knowledge of WWE product a plus
• Bachelor degree in Marketing, Film, or related field of study
• Develop, pitch and implement third party promotional (non-cash) partnership programs to create added exposure for events and to enhance ticket sales
• Generate leads, negotiate agreements and activate trades to reduce departmental spending and to help offset budgeted line items
• Activate on-site sponsorship and program details for (local or national) initiatives assigned by internal Arena departments, AEG corporate, concessionaire, and/or event promoters
• Assist Director of Marketing with activation of internal and external venue communications initiatives
• Update social media tools (i.e.: Facebook and Twitter) and serve as member of Arena social media committee
• Assist with content updates on Arena’s website
• Manage email marketing
• Utilize power point, Photoshop and other graphic design tools to create promotional pieces for activation on partnerships as well as other venue projects
• Conduct online research and solicitation of new promotional, trade and paid partners
• Initiate, develop and maintain relationships with national and local partners
• Assist with Sponsor fulfillment and activation
• Update venue assets
• Ability to work flexible schedule including evenings, weekends and holidays
• Manage other marketing projects as assigned by Director of Marketing and/or Sr. Director of Marketing and Event Services
• Be passionate about success and teamwork
• Have a great work ethic and attitude
• Highly organized with good coordinating and project management skills
• Able to meet tight deadlines and work effectively in a high pressure environment
• Must be able to work evenings, weekends and holidays, as required
• Four-year degree required; Marketing or Communications degree preferred OR equivalent combination of education and experience
• 2-3 years marketing and/or public relations experience
• Sponsorship Sales/Relationship Building experience preferred. Live event or sports industry experience preferred
• Creative thinking, strong initiative, and verbal presentation skills
• Self-starter, strong organizational skills, ability to prioritize and meet deadlines
• Proficient in power point, word, excel, Photoshop, illustrator, and web research strategies
• Proficient in social platforms such as Facebook, Twitter, Google +, Instagram, YouTube and Pintrest
• Candidate must have knowledge of Contemporary, Alternative, Pop, Country and Urban music
• Candidate must have ability to architect, negotiate & execute promotional partnerships
• Candidate must be simultaneously creative and analytical
• Candidate must have strong written and oral communication skills
• Candidate must be highly organized and focused
• Candidate must be self-motivated with the ability to work in a fast-paced environment
• Candidate must be creative, detail-oriented with an outgoing personality
• Candidate must have strong ability to work on multiple projects under challenging time constraints with discretion and integrity
• Candidate must have the ability to work with many personality types internally and externally
• Candidate must be able to effectively manage, nurture and train Jr. Marketers/Coordinators/Interns
• Candidate must be available the entire month of April for in office and/or on-site festival needs
• Candidate will be knowledgeable about marketing initiatives and strategies
• Candidate will be internet/social media savvy
• Candidate will be passionate about music
• Ability to use Photoshop a plus
• Live Entertainment experience
• Strong computer skills including Microsoft Outlook, Word & Excel
• 5-7 years’ experience in Entertainment Marketing
• Partner with regional marketing manager to field, review and analyze all event promotions, partnerships and/or sponsorship opportunities
• Partner with Nordstrom corporate social media team to support events, sales promotion, and customer service through active management of Nordstrom Puerto Rico social channels
• Develop Nordstrom Puerto Rico social team comprised of department representatives
• Develop and maintain local social influencer program of relevant bloggers and influencers in Puerto Rico
• Manage the planning and execution of major store events and promotions while training store teams to put on smaller turn-key events and promotions following Nordstrom brand standards
• Represent Nordstrom at community events to network and maintain an understanding of the competitive landscape
• Act as the fashion public relations contact for Puerto Rico—serving as a company spokesperson, managing fashion and event media coverage and fielding media inquiries
• Create and manage the social media presence for the store
• Ensure that all event budgets are met
• Bilingual in English and Spanish required (reading, writing and speaking)
• Have a high school diploma, or equivalent, preferred
• Understanding of cross-channel marketing concepts
• Event related experience preferred
• Analyze business needs and develop effective action plans
• Proficiency in MS Word, Excel and PowerPoint and Oracle Financials
• Strong attention to detail
• Ability to manage competing priorities in a fast-paced environment
• Proven ability to develop relationships with various business partners
• Ability to work independently while supporting a team environment
• Ability to work a flexible scheduled based on department and store needs

Marketing Manager, Cnbc Primetime Resume Examples & Samples

• Develop and Manage consumer marketing campaigns for individual primetime shows, including the execution of all internal and external elements (TV, radio, print, digital, and out-of-home)
• Act as liaison between marketing, on-air graphics, and digital graphics teams to develop comprehensive cross-platform marketing materials
• Assist in the strategy and creative execution of social media and web elements, partnering with both the Primetime Website Director and Primetime Director of Social Media
• Manage and Support the external marketing efforts of the Ad Sales and Affiliate Marketing groups
• Attend on-site marketing events as needed in support of consumer marketing initiatives
• Support VP of Primetime Marketing with all marketing efforts
• College or University Degree
• Minimum of 5 years marketing experience, preferably in the media entertainment space
• Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
• Ability to multi-task and prioritize projects
• Must be a team player, self-motivated and able to perform tasks accurately and in a timely fashion while working in a fast-paced environment

Marketing Manager, Skycastle Resume Examples & Samples

• Create Innovative Sales Marketing Campaigns For Advertisers That Generate Incremental Revenue for NBC
• Develop integrated sales marketing solutions utilizing the platforms, (TV, OOH, Digital, Mobile, Social, etc.,) properties, (Prime, Sports, Specials, Local Programming, etc.) and resources of the NBC Owned Television Stations
• Create, present and pitch innovative and effective sales marketing proposals that deliver measurable results
• Ability to ascertain client needs and apply to NBC platforms
• Execute a wide variety of details that involve the creation and execution of your marketing plans
• Track your campaigns, review performance analysis reports, and make recommendations for corrective modifications
• Must monitor and measure a campaign’s Return on Investment (ROI)
• Ensure over-delivery on campaign results to extent possible, resulting in delighted clients and renewals
• Create Communication Materials and Manage Communication Tools
• Assist in the creation of new presentation templates, case study/recap decks, capabilities presentations, and sales materials for different properties, events, and platforms. Ensure these materials are current, accurate, thorough and free of errors at all times
• Assist with updating and maintaining the B2B website for NBC OTS, as well as the internal sales portal, ClearSlide library and presentation archives. (Training on admin tools provided.)
• Assist with the communication and distribution of sales marketing materials via email and periodic newsletters
• Proactively identify new sales opportunities and develop marketing materials for those ideas with guidance from your supervisor
• Proactively analyze business and capitalize on industry/consumer trends, new technology, and promotional opportunities
• Strong written and verbal presentation skills are essential in communicating marketing concepts that sell and generate revenue
• Create advertiser category solutions and presentations
• Maintain open lines of communication with all organizations
• A bachelor’s degree is required, preferably in business, advertising or marketing
• Minimum of 3 years of traditional and digital media/marketing experience is required, preferably within a media company or agency
• Must possess strong communication skills and a sound understanding of television advertising/marketing
• Understanding of the latest digital technologies and how to apply them to advertiser solutions a plus
• Must have an understanding of the role of social media and mobile applications in marketing campaigns
• Must be proficient in the programs of Office 2010 (Word, Excel, PPT)
• Experience creating engaging PowerPoint presentations, including ideation, copywriting and PPT design, is required
• Familiarity with both Quantitative and Qualitative research tools (Scarborough, Simmons, Nielsen) required – along with the ability to derive insights and craft sales stories based on relevant data
• Proficiency with graphics program such as Photoshop or Fireworks helpful - use of programs will be required as part of the job
• Excellent project management skills required. Must have the ability to manage multiple priorities in a fast-paced environment
• Experience managing multiple vendors and business partners
• Ability to operate under pressure and meet tight deadlines. Nights /weekend work is sometimes required
• Be self-motivated, confident, energetic, and creative. Highly innovative with positive energy
• Knowledge of the Hispanic marketplace and proficiency in Spanish a strong plus (speak, read & write)
• Knowledge of sports a plus
• This position is based Los Angeles. Must be willing to work at the office in Universal City, CA
• Highly skilled (as evidenced by academic credentials and minimum of 7 years professional experience) in SQL programing and relational databases
• Knowledgeable in direct marketing tactics and testing methodology
• Demonstrated experience in project management and leadership
• Ability to effectively communicate to senior management and articulate technical terms in non-technical language
• Minimum 10 years experience in the Financial Services, Retail or Consumer Products industries
• Minimum 8 years experience in project management

Ishares Marketing Manager Switzerland Resume Examples & Samples

• All business marketing functions, e-marketing and digital, creative services, events, media buying and advertising, as well as all regional marketing teams under the Global Chief Marketing Officer (CMO)
• All internal and external communications, media relations and public relations efforts of BlackRock under the Head of Global Corporate Communications (GCC)
• Business management, analytics and research functions for the GMC organisation under the Global Chief Operating Officer (COO)
• All brand initiatives and strategic messaging under the Head of Global Brand and the Head of Strategic Messaging
• Work closely and effectively with the pan-European marketing team, maintaining local agency relationships and liaison with key stakeholders within BlackRock’s iShares business (sales, product, compliance)
• Develop marketing objectives and strategy in line with the iShares local, EMEA and Global businesses objectives and goals
• Set, manage and report on the Switzerland iShares marketing budget
• Develop and implement the marketing and communications programme to effectively target key segments, including the coordination and execution of activities across the full range of marketing disciplines - advertising, direct marketing, events, e-business, sponsorship, literature and coordinating with the PR team
• Develop co-marketing programmes with key clients, including websites, events, campaigns, PR, training etc
• Adapt marketing campaigns and collateral developed by the central London marketing teams so they are relevant in the local market (including translation and local copy changes)
• Take ownership of the Swiss iShares Institutional and Retail websites. Content management (working in partnership with Digital Marketing) to ensure sites are topical, relevant to local markets, up to date and in line with global institutional we strategy and messaging
• Responsible for defining the local event strategy and content for all sponsored events, partnership events, seminars as well as iShares’ proprietary event activity, working closely with the regional Event team on event logistics and organisation
• Assume responsibility for the quality of marketing executions for Switzerland
• Develop a full understanding of the Switzerland investment market in order to ensure successful positioning and marketing of BlackRock products
• Develop a deep knowledge of products, pan European marketing strategies and distribution channels
• Interaction with senior stakeholders within the business, agency partners and compliance to manage projects from end-to-end
• Coordinate activities and ideas with marketing colleagues in other countries or on Pan-European level, particularly with marketing colleagues from countries with same language requirements
• Contribute to the wider Pan European marketing agenda and manage specific projects on a Pan-European basis
• Liaison with the two other business channels of Retail and Institutional, particularly in Marketing, media-coordination, sponsorships, events and CRM
• Report on efficiency and effectiveness of the marketing programme
• Fluency in German (native) and English (excellent spoken and written). French and/or Italian are a plus
• Proven experience working in the Switzerland financial services market, asset management experience preferred but not essential
• Extensive experience working in the marketing discipline (at least 5 years); financial services or asset management a plus
• Strong investment knowledge and understanding of products
• Strategic and creative thinker with attention to detail and delivery focus
• Project management skills, including an ability to move projects forward in a complex environment
• Ability to integrate input from multiple stakeholders while maintaining project schedules
• Ability to liaise with management on all levels to drive and communicate strategy
• Ability to work effectively in a team environment – adaptable, reliable with a strong ‘can do attitude&#8217
• Have a strong attention to detail and be able to multitask
• Able to operate in a fast-paced environment with flexibility in regards to changes in strategy and project plans
• A proven track record of professional and personal achievement
• Marketing degree / qualification
• Previous experience in a TV marketing/media environment essential
• Previous commercial experience and budget management is essential
• Proven experience of managing acting talent essential
• Proven experience of handling and leading MIP/Events is desirable
• Experience of brand management is desirable
• Degree level or proven relevant work experience is desirable
• Proven Creative product knowledge, commercial understanding and business acumen are essential
• Demonstrable strategic skills and the ability to identify opportunities to maximise value are essential
• Excellent proven interpersonal skills and a passion for the television industry is essential
• Superior demonstrable senior stakeholder management skills with evidence of successful relationship building experience
• Proactively looks for new opportunities
• Takes risks and manages them intelligently
• Facilitates the exchange of ideas and creation of new ones
• Transfers ideas and successes across boundaries
• Challenges the status quo
• Conceives creative ideas to solve problems or meet objectives
• 5+ years of related project management and client management experience
• Mastery of business processes and procedures
• Project management tools and software
• Business applications and workflow
• Customer analytics in a sophisticated high volume analytic setting
• Planning & budgeting
• Independent worker with strong communication and relationship skills
• College degree, advanced degree or equivalent experience preferred
• Initiation / Coordination/ Implementation / Design of strategic / tactical campaigns for Brazil and management of the day-to-day activities around web, email, digital
• Understanding of local requirements to tailor local solutions to satisfy local needs in order to differentiate ourselves from other competitors
• Partner on and assist in directing PR and Advertising initiatives for Brazil
• Coordinate the editing of documents for use in Brazil (customization of documents with local disclaimers, editing of PM videos, etc.) and customization of local documents
• Liaise with internal business units regarding core and value added materials presentations, factsheets, commentaries etc
• Provide monthly update to Brazil sales library presentation and ad-hoc presentation requests
• Direct Social Media and email marketing plans for Brazil
• Coordination of events and promotional buys for the Brazil Region
• Work with local compliance for approval on newly developed materials/content
• Coordinate and interact with Local PM Teams
• Liaise, QC and assist with translations
• Supervisory Responsibility - External agencies and vendors
• Travel Requirements: 3-4 times per year primarily within Brazil
• Background in marketing and communication with at least 5 years of relevant experience
• Management graduate from a reputable institute
• Strong Language skills: Fluent in English (speaking, reading, writing)
• Strong Computer skills (in particular MS Word, MS Excel, MS Power Point)
• Excellent communication skills and confidence in dealing with all levels of internal / external clients
• Strong attention to detail and ability to manage multiple, simultaneous projects
• Partners well and a strong team player
• Creative and project management skills
• Strong copy-writing and proof-reading skills with eye for detail
• Ability to resolve multiple problems simultaneously
• Ability to make decisions in a fast pace environment
• Develop channel marketing strategy and input for campaign executions for Disneyland Resort vacations sold through travel agency sales
• Management of team including work distribution and prioritization, coaching, performance reviews, and other administrative responsibilities
• Development and execution of marketing tactics in print and electronic formats, ensuring an on-time and on-budget delivery
• Work with extensive network of cross-functional teams to execute marketing initiatives
• Develop presentations and represent work to executive leadership and internal stakeholders
• Management of the team’s budget
• Oversight of WDTC and Disneyland Resort content on many platforms
• Minimum 5 years relevant marketing experience
• A strong strategic thinker with proven understanding of the marketing and sales role in driving business results
• Ability to interact with and influence executive leadership
• Demonstrated effective partnering and collaboration skills
• Demonstrated experience with analyzing marketing campaign effectiveness
• Experience driving creative and communications processes and output
• Ability to multi task and handle a fast paced work environment
• Demonstrated ability to assume the lead role on projects with stakeholders from multiple areas
• Demonstrated channel marketing experience
• Proven understanding of brand marketing and/or travel/vacation/theme park marketing
• 5+ years of marketing experience, preferably in the credit card industry or digital marketing
• Strong Project/Program management skills and ability to execute across complex, matrixed environments
• Strong leadership skills, communication skills and the ability to work independently as well as lead cross-functional teams is required
• Demonstrated ability to influence without authority and drive measurable outcomes
• Strong analytical, process reengineering and problem solving skills
• Ability to tailor a dialog based upon the audience and depth of discussion

LOB Marketing Manager Resume Examples & Samples

• Manages advisor marketing tools (email marketing program, presentation system, print-on-demand system, and online advisor finder functionality), including content development and functional enhancements
• Delivers marketing training to advisors (both in-person and virtual) and assists with day-to-day advisor support
• Uses data and analytics to measure and report on success of marketing programs
• Manages additional initiatives for Private Wealth Management, the Financial Advisor Channel, and Premier Banking

Interactive Marketing Manager Resume Examples & Samples

• Create interactive and social strategies for artists on WBR
• Lead the creation and utilization on all artist websites and social networks with updates, posts news, content, etc... Will also be involved in the development of artist websites, including wireframing, user experience design, and feature requisition
• Contribute to the design and creation of artist digital assets, including photo and video content
• Quantify success and efficiency of digital promotions, paid media campaigns, e-commerce efforts, social engagement and partnerships via various analytics tools
• Assess effectiveness of various promotional outlets
• Manage relationship with top level artists and managers
• Integrate e-commerce and monetization into campaigns
• Discover new sites and outlets to promote WBR artists and maintain relationships with key sites and partners
• Research and discover new sites and platforms to promote artists
• Coordinate with various departments: radio promotion, publicity, international, marketing, strategic marketing, and Warner Music Group
• Filter results of online research and achievements to other internal departments
• Manages creative development and implementation of marketing campaigns working closely with Director of Marketing to develop messaging, themes and tangible product selling hooks for each product release as well as for seasonal and thematic campaigns
• Directs development of media and sales assets working with in-house and external designers to meet communications goals of marketing plans while communicating strategic directives and coordinating overall campaign details
• Builds & executes media buys with Director of Marketing support and approval
• Work with Director of Essential Worship (EW) to create, drive and implement branding strategy for Essential Worship imprint. Focus on development and implementation of digital marketing strategy to support EW, including publishing initiatives, label product marketing, consumer marketing strategy, special campaigns, and overall growth objectives
• Direct strategic use of assigned marketing budget
• Collaborate with internal marketing team to develop and implement church-focused and song specific marketing campaigns for PLG releases
• Lead tactical implementation of digital marketing plans for EW, in collaboration with other EW staff, PLG sales, marketing, and national promotions staff; artists and managers; and technology partners. Determine optimal digital song/ church marketing mix, including the following
• Content for Essential Worship site
• Social media efforts
• EW YouTube (and other channels) and video uploads, titles, descriptions, keywords, and playlists
• EW SoundCloud & Topspin audio accounts. Provide appropriate widgets for EW website, Facebook apps, free download campaigns, one-off promotions, and partner promotions
• Digital advertising campaigns in partnership with social media networks. Manage online advertising accounts and analyze advertising effectiveness
• Product sampling, online community mobilization, outbound communications, presales, special promos and campaigns, radio tie-ins, and coordination with Christian retail marketing efforts
• Utilize Google Analytics and other statistical data to guide marketing strategy
• Manage legal and regulatory compliance for EW marketing efforts

Experienced Hire Marketing Manager Resume Examples & Samples

• Work closely with stakeholders and senior management to understand and develop a comprehensive attraction strategy aligned with the key business drivers and hiring needs
• Develop and deliver end to end campaigns to ensuring consistency of brand, messaging and quality of candidate experience across multiple channels. Review and measure campaign success, consistency and ROI
• Manage and evolve the experienced hire digital presence and reach across all owned, earned and paid channels including corporate web, careers microsite, social, media – both advertising and editorial channels
• Identify and drive new strategic opportunities and partnerships to evolve social presence and reach through innovation and industry best practice
• Deliver innovative marketing campaigns to build out our talent pipelines and engage and influence a diverse and passive audience
• Build strong relationships with key stakeholders. Work closely with the wider recruitment team to roll out campaigns, identify priorities and opportunities
• Build strong relationships and work closely with our comms agency to deliver all campaign projects
• Identify new and innovative media opportunities based on hiring objectives and needs across the UK
• External insight to help shape strategy through research, audience understanding, competitor analysis and benchmarking for experienced hires
• Take responsibility for driving the Recruitment Marketing team’s PR and internal comms agenda. Drive forward employee brand advocacy internally
• Ensure all brand and risk compliance policies are adhered to
• Manage a complex budget across all experienced hire marketing, consistently monitoring and negotiating costs to impact ROI
• Measure and monitor the performance of activity across all channels and audiences. Provide regular campaign metrics and reporting to internal stakeholders
• Line management for a direct report and counselling responsibilities
• Manage ad hoc marketing and broader employer branding projects
• Show high levels of organisation, with strong planning skills and the ability to prioritise a large workload according to changing business requirements
• Be organised and prioritise marketing requirements from a variety of sources and identify potential conflicts
• Demonstrate excellent project management skills and considerable experience of managing all aspects of large, complex marketing projects
• Must be able to work under continual deadline constraints
• Demonstrate that they are organised and have the ability to prioritise marketing requirements from a variety of sources and identify potential conflicts
• Flexibility and resourcefulness to interface and collaborate with internal and external groups
• Excellent communication skills (both written and verbal)
• Troubleshooting
• Investigative skills
• Team building and interpersonal skills
• 5 Years of related work experience
• Excellent computer skills (including MS Word, Excel, and Outlook) with ability to quickly learn new programs as needed
• Superior organizational and administrative skills
• Ability to work independently with little supervision, handle multiple tasks simultaneously, establish priorities, meet deadlines, and solve problems as they arise
• Excellent proof reading and editing ability
• Must be comfortable working under deadlines
• Must be able to handle confidential matters with absolute discretion
• Ability to work long and flexible hours
• Having current relationships with local Bay Area media is preferred but not required
• Minimum 5 years of comparable marketing experience required
• Oversee the lead generation, direct marketing and sales support strategies of CRM/sales force automation. Provide leadership in the design and production of all aspects of digital marketing
• Manage relationships with local market employee engagement, communication, external community partners and special events/sponsorships
• Bachelor Degree (Marketing, Business or Related Field)

Vans Senior E-commerce Marketing Manager Resume Examples & Samples

• Develops marketing strategy and seasonal marketing plans to include all sales channels, product categories and site promotions. Responsible for detailing all aspects of the plan and ensuring smooth and flawless execution that leads to performance driven results. Ensure consistent brand message across all e-commerce channels
• Develops and manages relationships with third party marketing agencies to drive relevant traffic and maximize ROI, ensuring established sales, expense and profitability goals are reached
• Budget responsibility for all marketing expenses (including, but not limited to paid search, affiliate, remarketing) and related financial goals
• Lead a team and collaborate with peers and resources to achieve eCommerce marketing campaign objectives
• Continually tests, analyzes and optimizes campaigns, promotions and landing pages to increase conversion and drive incremental sales
• Identifies innovative technology, services and other opportunities for marketing the site; develops roll out strategy for those likely to meet sales and ROI goals
• Years of Related Professional Experience: 5-7+ years
• Bachelor’s Degree or equivalent from a four-year college - or 5-7+ years related experience and/or training - or equivalent combination of education and experience
• 5-7 + yrs experience in e-commerce marketing
• Prior experience managing Paid Search and Affiliate programs B2C marketing activities in an omnichannel environment is a plus
• Ability to understand, assess & problem solve by leveraging technical and
• Self driven and motivated
• Executing the global marketing strategy in all global POS for all brand categories
• Attend annual retail conference to meet with global retail team and develop marketing plans
• Monitoring of marketing budget with monthly reviews of spend/projected spend
• Solid marketing experience ideally gained in the luxury goods sector (minimum of 3 year’s experience)
• Must have strong computer skills, including excel and power point
• Must have some exposure to media planning
• Strong experience working with third party partners to develop marketing plans
• Goal oriented, result driven individual
• Commercially minded, quickly responding to business/market needs
• Strong team player who is able to work across multiple teams
• High work ethic, integrity and reliability with a “hands on” attitude
• Experience in working with global markets
• Second language
• Develop marketing strategy and oversee campaigns for the Disneyland Resort sold in various third-party distribution channels
• Lead integration, compilation, and distribution of integrated communication plans, roadmaps, and the domestic campaign with key partners that include Marketing Strategy, Alliance Marketing, Digital Marketing, Operations, and Resorts
• Ideate and collaborate with partners to develop strategic input for Disneyland Resort trade tactics and liaison with internal agencies to ensure work meets objectives and timelines
• Provide strategic direction and on-going Disney Parks content for tools supporting trade, including online, social media, and trade-specific
• Identify and analyze industry, consumer, competitive and technology trends applicable to Disneyland Resort and draw marketing implications to help drive Sales revenue
• Manage budgets and provide strategic recommendations for allocation of incremental funds by campaign
• Provide sales / client support
• Proven experience 5+ years developing marketing strategy and managing budgets
• Proven experience and strong understanding analyzing marketing campaign effectiveness
• Demonstrated problem solving and decision making skills
• Demonstrated strong written and verbal communication skills
• Demonstrates effective partnering and collaboration skills
• Proven understanding of the marketing and sales role in driving business results
• Ability to lead and influence leaders in cross-functional projects
• Proven experience developing programs for both b2b and b2b2c channels
• Proven experience in marketing within a sales environment
• Ability to multi-task and handle a fast paced workplace
• Demonstrated strong organizational skills
• Bachelor’s degree in business, marketing, communication or equivalent
• Post-Secondary Degree in Marketing/Business
• 3+ years of credit card marketing or strategy
• 5+ years strategic marketing and/or Business Management experience
• Solid understanding of the credit card market in Canada
• Previous strategic planning experience within financial services
• Strong strategic and analytical skills
• In-depth knowledge of marketing channels and implications to marketing programs and communications
• Ability to direct the development and management of projects at all steps of the marketing communication process
• In-depth integrated marketing communication and planning skills
• In-depth strategic, change management communication and creative assessment skills
• Ability to interact at the senior levels of the organization
• Ability to work in a matrix environment
• Collaborative, positive approach

Personal Investor Marketing Manager Resume Examples & Samples

• Email and direct mail marketing: help develop and implement direct marketing campaigns to deliver engaging and actionable content, tracking behaviors to inform future campaigns
• Digital Advertising: work closely with the advertising, media teams and agencies on creative execution, digital landing pages, reporting and analytics
• Website management: work with web team to create new web pages, make changes to existing pages, and measure impact / effectiveness
• Content creation and syndication: identify content needs and develop content by segment (must have the ability to write content that resonates with our audience); leverage content created around the firm as part of our content strategy
• Event support: create brochures for events and other sales materials as well as event marketing support (e.g., tables, booths, giveaways)
• Budget and invoice management / reconciliation for the channel
• Proficiency across a range of marketing disciplines, such as digital advertising, content marketing, email / direct marketing, and social marketing
• An analytical mindset / ability to work with numbers
• Ability to operate in a fast-paced environment with flexibility regarding changes in priorities and tasks
• Excellent Excel and PowerPoint skills
• Excellent project management, team building and interpersonal communication skills – written and oral
• Visual and verbal judgment – ability to apply branding guidelines, and develop materials for an international audience where English is not always the first language. High level of judgment on effective communications
• Skill in researching, writing, editing and judging journalistic content and managing the creative process
• Ability to specify primary and desk research, analyze results and deliver insights
• Strong influencing skills at all levels within the business, ability to present at senior level and build relationships with business leaders. Demonstrate ability to effectively manage senior stakeholders - building trust and confidence
• Experience managing marketing programs targeting senior buyer groups and influencers –specifically board/C suite
• Knowledge of accounting and auditing fields and 3 – 5 years minimum experience working in financial services; ideally with a global professional services firm
• Knowledge of the competitive markets in Europe, Middle East, India and Africa (EMEIA) regions
• Experience deploying marketing projects in multiple countries
• Ability to develop “virtual” networks
• Ability to remain calm under pressure and juggle numerous commitments at any one time
• Energetic, personable and persuasive team player
• Intellectual curiosity and mindset to look outside the organization for ideas and opportunities
• Understanding of financial regulation and considerations when operating in a regulated environment
• Awareness of professional services and how a partnership operates
• Fluency in English -- (knowledge of other languages advantageous)
• Experience in producing international publications, with awareness of cultural differences and language
• Proven ability to manage and translate complex business issues (within a regulatory environment) into compelling and clear messages
• Experience of working in an international environment or large organization with multiple internal stakeholders, operating in different markets, and time zones
• Proven ability to persuade, influence and respond to senior leaders and stakeholders, often working remotely
• Experience of managing freelance journalists, editors and creative agencies
• Experience of driving effective communication through digital media
• Able to balance conflicting direction and priorities and work under pressure and operate under own direction productively
• Experience of media relations for placing content an advantage
• To manage key stakeholders across Energy subsectors including Power & Utilities, Renewables, Oil & Gas and Mining
• Work collaboratively with Marketing Manager and Executives whose main focus is Oil & Gas
• Work seamlessly with service line managers to identify and deliver joined up marketing initiatives
• Work into Energy, Infrastructure & Government Associate Director
• Position EY as the business advisor of choice in the Energy sector through
• Development of cohesive point of views on the future issues and opportunities in Energy
• Maximising networks within the 3rd party ecosystems relevant to the Energy sector
• Capitalise upon business transformation programme opportunities facing the industry by building our reputation at Executive level
• Raise value of P&U x- sector and exploit experience/ expertise
• Maintain/ grow visibility with key governmental stakeholders and reinforce our independent point of views, pushing our expertise on policy, regulations and UK plc investment to enable a low carbon future
• Demonstrate EY’s proven sector experience by highlighting insight on tomorrow’s issues and opportunities and investment opportunities in UK plc’s sector assets
• Maximise reputation and advocacy within existing client base
• Raise profile of key sector leads
• Raise profile and share insight internally across the business
• Developing integrated marketing plans that utilise the full marketing mix
• Designing and ensuring the successful execution of issue based thought leadership and relationship development marketing campaigns
• Management of third party relationships with suppliers and industry bodies
• Networking and influencing
• Reporting on progress and results of marketing plans
• Managing budgets and resources
• Managing junior staff either as direct line manager or on a project basis
• Preferably a marketing/business studies graduate or someone with a professional marketing qualification such as CIM qualified (or equivalent), if not then a greater level of relevant experience would be required
• Bachelor’s degree in Business, Communications, Marketing/Advertising (or related field of study) required
• Professional services required and consulting industry-related experience preferred
• 6 - 8 years of integrated B2B marketing experience supporting the following functions: sales and marketing
• Must have a proven background developing and managing the execution of large-scale integrated marketing programs for B2B clients Experience working with and building relationships with local organizations to drive leads
• Experience working with multiple vendors – print, online, design
• Experience building and nurturing relationships with local media to help drive placements
• Strong understanding of and experience using CRM systems and technology as well as influencing user adoption
• Analytical experience designing, executing, and measuring results from all marketing initiatives
• Ability to manage projects from conception through completion with minimal direction from project sponsors
• Ability to work both independently and within a team environment
• Strong verbal and written communication skills to be able to plan and strategize with, and influence, C-level executives
• Experience working under tight deadlines and a fast-paced environment
• Strong analytical, problem solving, and quality experience
• Proficient in Adobe Design Suite and an eye for creative design
• 20%: Channel and relationship management
• 5 years of experience in marketing including experience in the retail and related channels
• Experience with both traditional and digital marketing channels
• Sound knowledge of financial services products and competitive environment
• Sound knowledge of marketing acquisition campaigns
• Analytical marketer with significant acquisition campaign experience
• Ability to analyze campaigns and channel effectiveness
• Well-organized strategic thinker and creative problem solver
• Well developed project management skills
• Strong execution capabilities
• Undergraduate University Degree or equivalent with 8 - 10 years marketing / retail merchandising experience, including non-financial services experience
• Thorough understanding of the physical branch environment and best practice strategies
• Superior understanding of retail merchandising, POS and marketing principles including digital and physical merchandising practices
• Sound understanding customer insight research, customer patterns and preferences
• Excellent knowledge of all merchandising mechanisms including digital vehicles
• In-depth knowledge and understanding of Sales/Service Operations
• Knowledge of competitive and innovative merchandising activities
• Strong visual presentation skills to merchandise financial services products and services
• Exceptional relationship management skills in a highly matrixed organization
• Proven planning and organizing skills and ability to successfully prioritize multiple initiatives
• Ability to judge creative concepts and copy, and clearly communicate creative direction to others
• Proven project management skills with ability to keep all stakeholders informed and on task
• Proven leadership and flexible work style with a broad variety of people from different cultures and disciplines
• Creative problem and resolution skills and solid interpersonal skills are essential
• Strong vendor management and negotiation skills (including creative agency management)
• Excellent communication and persuasion skills; ability to “pitch” strategy and new concepts to senior leadership
• Excellent project management skills including budget and P&L accountability
• Computer skills including Excel, WordPerfect and the manipulation of graphic programs such as Adobe are required
• Partner with Senior Manager of Retention to build strategies and execute against customer retention initiatives
• Manage projects as assigned by Senior Manager from brief to execution
• Develop vehicle (direct mail, statement inserts, in-store signage and email), message and targeting strategies to maximize response and drive sales for assigned projects
• Partner with the GID circulation team to develop circulation and contact frequency strategies to maximize sales and retention, in partnership with Senior Manager
• Develop test plans to garner critical customer learnings to support future strategies, in partnership with Senior Manager
• Manage strategic development and day-to-day operations of our Canadian loyalty program
• Partner with Old Navy Marketing team to develop marketing collateral; including brief writing, reviewing, submitting to 3rd party for legal review, final creative approval and in-store execution/communication
• Partner with Finance and Analytics team on promotional offer strategies, including defining business objectives, reviewing proformas, and identifying target audiences, communication vehicles, and appropriate timing
• Assess information needs and submit requests to 3rd party data scientists; review all analytics and determine key insights; use data to assess program incremental volume, ROI, and overall performance in partnership with ON Finance team to inform hindsights/ recaps
• Guide store communication, training and incentives in partnership with Store Operations and Store Communications teams
• Work with various cross-functional HQ business partners to deliver and execute ideas and strategies
• Work cross-functionally within Old Navy CEM, Central CEM,and the Old Navy brand to assist in the development and execution of retention-focused direct marketing programs
• Partner with other marketing vehicle owners to develop campaign messaging, drive alignment, and integration to achieve CEM goals
• Work closely with Creative and Print Production teams from concept through execution to ensure flawless delivery of direct response campaigns and other marketing programs
• Gain CEM leadership and legal approval during the program development process
• 5-8 years of relevant work experience in marketing / direct marketing including the development, execution, and analysis of multi-channel marketing programs
• Retail or agency background appreciated
• Knowledge, understanding, and hands-on experience with the development and execution of cross-channel loyalty marketing programs and /or CRM
• Proven skill in leading and working across multiple and distinct functional organizations (e.g., IT, International, Marketing) in support of specific business priorities
• Demonstrated experience and success in a highly-matrixed, cross functional organization
• Comfortable working independently, with the ability to develop and manage projects to successful completion
• Strong analytical and problem solving skills required. Advanced Excel skills desired
• Ability to prioritize and perform multiple tasks simultaneously, and deliver under tight timelines
• Ability to quickly adapt solutions to evolving business trends and customer needs
• Comfort working in and bringing structure to ambiguous situations
• Exceptional verbal and written communication skills, as well as interpersonal skills
• Proactive, self-starter with strong project and program management skills, including a keen attention to detail
• Demonstrates self-confidence, energy and enthusiasm
• Ability to solve problems quickly, think creatively
• Team player that works well with counterparts from various functions/departments and has the ability to influence the work of counterparts without direct reporting accountability
• Results-orientated, with a willingness to shift plans as necessary to meet goals
• Bachelor’s Degree; MBA a plus
• Minimum of 2 years professional marketing or sales experience
• Must be bilingual (verbal and written Spanish/English proficiency)
• Bachelor’s Degree or higher
• Work well as part of busy team and keep calm under pressure
• Able to think outside the box
• Exceptional knowledge of PowerPoint and Keynote with strong presentations skills
• Must be able to navigate relationships between partners, an agency, clients and internal NBCU Cross-functional teams to ensure excellent execution in a smooth, efficient manner
• Strong organizational and planning skills and outstanding attention to details under deadline pressure
• Ability to communicate effectively and diplomatically within all levels of the organization
• Must be a team player who is able to work in an open and collaborative environment
• Develop and execute integrated marketing programs for our NY Office to be executed across multiple channels
• Partner with the extended marketing team to leverage core service area and industry messaging and represent one firm in the market
• Develop and support positioning of WMP brand materials, to be used in local market sales efforts
• Drive CRM usage to manage leads through the sales process
• Manage and facilitate collateral development to assist with go-to-market campaigns
• Promote brand awareness through social media initiatives
• Manage promotion of corporate brand within our East Coast markets
• Work closely with the consulting practices and relevant business developers to support marketing campaigns – lead and manage campaign throughout sales cycle
• End to end program management of West Monroe Partners hosted client facing events, including: vendor management, supporting outreach efforts, managing day of logistics, etc
• Partner with local organizations and publications to identify events, not only driving local attendance, but also securing more speaking engagements, winning more local awards and generating leads from local pursuits
• Drive local market campaigns to generate leads from concept through execution through post-campaign measurement
• Generate media coverage to build our brand locally
• Leverage best practices and design innovative marketing programs to generate leads
• Professional services experience required and consulting industry related experience preferred

FF Marketing Manager for T&E Resume Examples & Samples

• 25% Improve Control – work with Control Manager to support and improve secret shopping, post-acquisition survey design, and all compliance and audit initiatives to decrease conduct risk. Respond quickly to BUCO, CFPB, BIA requests for data around campaign management
• 25% Field Sales Training, Tracking & Development - Develop training materials for all those promoting our cards in the field to ensure sales practices are compliant. Gain understanding of workplace challenges and customize training methods to that environment. Maintain formal documentation of training. Launch, revise and improve design of sales management websites to ensure training is available and reportable 24/7
• 20% Respond to Legal/Compliance/TCF/Segment on customer complaints. Proactively identify trends and document actions taken based on trends. Make recommendations to improve the customer apply experience, controls, and sales agent training. Create processes and policies to ensure paper applications are securely and quickly delivered for processing
• 10% Campaign Management - manage the distribution and inventory of all marketing materials. This includes securing Legal approval, ensuring removal of outdated materials, and partner communication of changes to collateral. Forecast account generation and manage budget in line with account growth
• 10% Relationship Management - liaise between co-brand partner contacts, and internal Partnership team on processes and issues related to incentives, payment files, compliance matters, training & retraining. Help drive new initiatives with partner buy-in
• 10% Occasional travel to partner properties for on-site reviews to ensure compliant sales practices, as well as travel BCUS service sites for “road shows” to promote F2F campaign process knowledge and gather service rep feedback
• Oversees the daily activities of the radio partnership marketing initiatives, including the development, implementation, maintenance of comprehensive marketing and promotion programs related to relationships with terrestrial/digital distribution partners and internal distribution (ESPN.com and SC App) partners
• Works closely with Audio Marketing, Affiliate Sales and Digital management on radio distribution strategy and to define marketing strategies and plans in support of distribution efforts
• Serves as the key marketing contact for all partnership related marketing initiatives, including participation in digital business meetings, distribution partner negotiations, partner marketing strategy development and ongoing partnership promotional efforts
• Supports ESPN Audio affiliate sales efforts, including the management of brand / show resources available on the ESPN Audio Affiliate Zone website
• Identifies opportunities to integrate distribution partners into fan engagement initiatives and is responsible for the management of partnership brand marketing assets and promotional marketing concepts across the ESPN Radio business
• Oversees the coordination and development of marketing strategy to provide priority support for the Top 20 terrestrial radio markets, including campaign development / support for ESPN’s owned and operated radio stations
• Provides direction to the Creative Services team for partnership marketing and promotional creative needs
• Manages radio trade PR support for both internal and external needs, including management of trade/industry efforts, trade shows, industry panels and awards
• Develops and manages a budget related to radio partnership marketing
• Oversees partnership project / campaign calendars and communication of key deliverables and timelines
• Contributes to the development and execution of key talk and play by play promotional efforts, including concept generation, asset development, project management and coordination of internal resources (creative services, Radio events, programming and consumer marketing)
• Supports execution of a Social Media marketing strategy to be leveraged across all key talk programming, with focus on partner social/subscriber platforms
• Works with research and 3rd party distribution partners to identify listenership trends, fan engagement and brand health trends
• Minimum 5 years of marketing experience with knowledge of radio and digital media and people management experience
• Has strong knowledge of the creative development process and marketing/brand strategy implementation
• Considerable experience in creating consumer marketing programs and campaigns
• Knowledge of the use of social media in the marketing process
• Conduct extensive analysis of pricing functionality and settings as well as customer behavior related to pricing to improve existing strategies and policies using advanced research, programming, and quantitative skills
• Prepare analysis for ad-hoc data requests that are pricing related
• Support P&L analysis of key pricing strategies
• Work with other Business Units and support functions to create and refine testing plans including targeting, offers, channels and frequency based on data analysis
• Prepare and present analysis and recommendations
• Develop and maintain automated reporting; maintain high quality of reporting and audit to ensure data integrity and follow-up analytical requests
• Maintain and develop Key Risk Indicators (KRI’s), Action Plans (AP’s) and Health Checks
• Assist in making recommendations on specific Business related objectives
• Bachelor's degree in a quantitative discipline (ex. statistics, applied economics, finance, mathematics, computer science). Master’s degree preferred
• Strong analytical, technical, and statistical skills with proven ability to process vast amounts of data into meaningful information; must have business sense and quantitative skills to analyze and interpret trends and opportunities
• Minimum 5 years analytical or equivalent experience required including 3-5 years of financial industry experience, preferably in a credit card environment
• Pricing experience in Credit Card industry is preferable
• Solid SAS, Unix, and SQL programming skills; computer proficiency in data query tools and MS Office
• Excellent communication skills and ability to work independently

Marketing Manager, Mass Market Resume Examples & Samples

• Liaise with client managers and national account reps on marketing and promotional initiatives, and on the creation of sales materials such as seasonal Title Information sheets, PowerPoint presentations, sell sheets and other sell-in materials
• Oversee library marketing initiatives and direct mailings; maintain mailing list of over 6000 librarians
• Manage the creation and trafficking of all book marketing metadata, including proofreading and ensuring all metadata is accurate and complete
• Work with Manager, Digital Channel on the coordination of seasonal priority titles and co-op nominations for all book trade partners (Amazon, Barnes & Noble and indies); Keep schedule of all mass sales and promotions
• Manage digital catalog on Edelweiss and oversee creation of digital galleys for NetGalley and Edelweiss
• Manage creation of all trade marketing materials, including promotional copy for ads, catalogs, and the monthly Vertigo and DCU newsletter
• Keep record of all departmental expenses
• Represent DCE at book trade shows such as BEA and ALA; work with Manager, Events on special events such as book festivals, book store events and author programming for book trade shows
• Hire, train, and supervise staff
• 3-5+ years prior marketing experience in a publishing or consumer products environment required
• 1+ year of supervisory experience preferred
• Excellent writing ability required
• Strong editing and proofreading skills required
• Knowledge of target market and product required
• Excellent communication, organization and negotiation skills required
• Knowledge of comics and graphic novels preferred
• Must be proficient with MS Office, Adobe Acrobat, Photoshop and InDesign
• Must have ability to travel (10%)
• Bachelor Degree in Marketing or related discipline
• Sound and demonstrated marketing acquisition experience and/or campaign management experience
• Willingness to learn
• Someone who enjoys working in a fast-paced environment, to tight deadlines
• Highly results driven and self motivated individual
• A self-starter who is proactive and takes initiative to implement new ideas and resolve problems
• Driving campaign execution from briefing to implementation through all functional marketing areas as well as internal & external agencies
• Expanding the digital presence for the businesses they support to aid in awareness, thought leadership and recruiting efforts
• Evaluating external awareness and thought leadership opportunities that aid in promotion of the Bloomberg brand as well as the specific businesses they support
• Establishing relationships with the various business teams including product, sakes and R&D
• 5 years of relevant marketing experience, most preferably in a Marketing, Integrated Marketing Communications, agency or consulting environment in an account management or a similar role. Experience in Financial Services is also highly preferred
• Track record of success in working in and influencing a fast-paced, fast-growing global organization
• Experience in successfully operating in an entrepreneurial environment
• Track record of creating and executing marketing strategies that drive results
• Experience in managing end-to-end marketing from analysis and planning through execution of successful marketing programs
• Must have strong technical aptitude characterized by the ability to understand technical concepts, value proposition and benefits and translate them to a variety of audiences
• Agency and/or project management experience of the creative process from project scope and objective setting, brief and program development through production
• Significant hands-on experience building and executing on marketing programs that leverage multiple channels to achieve marketing and business goals with measurable results. Significant knowledge of marketing communications best practices
• Outstanding interpersonal skills, including the proven ability to work across different audiences, personalities and experience levels
• Superior communication skills, including writing, editing and verbal capabilities
• Pragmatic sense of business acumen, problem solving abilities, creativity, and sense of "getting things done"
• Budget management skills
• Creation and execution of promotions including gift with purchase programs, sweepstakes, etc
• Planning, execution and ongoing management of program marketing events and product marketing initiatives
• Driving Fandango Family initiatives including, but no limited to: national screening programs, Fandango influencer network, influencer events and agency management
• Collaborating with the NBCU Digital Entertainment sales group on development and execution of client driven activities and programs
• Working with product management, tech, finance and others on development and execution of marketing products and programs
• Working with business intelligence on analysis and ROI modeling on programs implemented when appropriate
• Working with brand partners, client partners, exhibitor partners on co-marketing programs and promotions
• Other duties as defined by the Senior Marketing Manager
• Prior entertainment industry or related experience required
• 4 - 6 years marketing experience
• Prior experience working with ad sales and its clients is preferred
• Must be available and willing to travel on occasion and work extended hours as needed (especially during crunch times!), including weekends and holidays, to meet business needs
• Highly innovative, self-starter with strong business acumen
• Must be a creative thinker with strong creative writing skills
• Highly organized, detail-oriented, and possesses outstanding follow through skills
• Excellent analytical, critical thinking, and problem solving skills

Marketing Manager, Style Brands Resume Examples & Samples

• Assist with growing revenues and increasing market/brand awareness of Portfolio Style brands
• Create, manage and execute all global marketing strategies from conception to completion – partnering with cross-functional teams and regional marketing partners to meet and exceed company expectations
• Develop and execute integrated global marketing programs – alignment of print and digital media spend, event marketing, and direct marketing - across both wholesale and specialty channels of distribution
• Drive strategy, coordination and execution of all social media programming
• Develop unique value propositions and content targeted toward customer segments that increases brand awareness and generates new opportunities (Marketing Qualified Leads)
• Represent Portfolio brands in partnerships with outside advertising or media-related firms in the creation of Style brands customer, and product-related marketing programs
• Develop benchmark criteria (ROI) to measure the efficiency and effectiveness of marketing programs
• Proactively seek out and pursue marketing opportunities and external partnership/sponsorship opportunities activities that can benefit the Style brands
• Coach, mentor and raise the team’s ability to deliver and exceed expectations while creating opportunities for succession talent
• 6-10 years marketing experience
• Project management - Experience navigating a cross-functional organization, developing execution plans, and managing innovation process works from early R&D to market hand-off
• Prior experience dealing with ambiguity - due to both inherent ambiguity in innovation processes and ongoing development of structure and processes related to the growing Wholesale and Marketing Leadership Teams
• Interpersonal/Political Savvy - will need to quickly develop relationships and trust with a wide variety of cross functional and global colleagues (often at higher levels in the organization)
• Agency Leadership - much of the team's work will involve innovation and strategy agencies; defining clear objectives for the agencies, negotiating contracts and ensuring quality deliverables is critical for the group’s success
• Consumer brands experience preferred
• Experience developing marketing and sales presentations using a variety of PC & MAC applications
• Understanding or experience in PR a plus
• Management experience (1 or more direct reports)
• Ability to collaborate
• Strong presentation and PowerPoint skills
• High functioning ability to multitask
• Conducting ad-hoc analyses, application calibrations, account reviews, listening sessions, and on-site meetings to identify, develop, and implement changes needed to make Business Card more customer and business centric
• Evaluation of results from various customer satisfaction surveys to gather insights, inform strategies and develop initiatives to drive improvements in the customer experience
• 3-5 years of diverse, customer focused experience within the Credit Card industry (Credit, Risk Management, Customer Service, Collections, Marketing, Strategy); Business Card experience a plus
• Proven leadership and influencing skills in a highly matrixed environment
• Ability to lead and motivate cross-functional teams and interact with all levels
• Strong analytic skills with ability to derive key insights to inform strategy
• Managing multiple responsibilities simultaneously
• Developing and implementing acquisition strategies for Emerging Affluent to drive profitable client growth
• Client relationship deepening models for customer upgrade strategies, including relationship pricing and differentiated product pricing models
• Implementation of the Emerging Affluent customer engagement and portfolio strategy to drive product penetration and profitability
• Development and implementation of NPS actions to create remarkable customer experiences
• Collaborate with the High Net Worth & Affluent segment

Marketing Manager, Drtv & ATL Resume Examples & Samples

• Achieve Citi-branded profitability and account targets through DRTV
• Develop detailed communication plans for successful launch of campaign activity
• Gain an in-depth understanding of the credit cards marketplace
• Gain an in-depth understanding of the TV marketplace including competotor activity and communicate impact to the business
• Focus on meeting revenue targets while managing risk and minimising costs per account
• Gain an in-depth understanding of profit models and associated drivers
• Manage the annual budget and monthly accrual process for all acquisition campaigns
• Review forecast receipts and accounts vs. actuals on a weekly basis; report on any variances and provide recommendations to meet any shortfalls
• Post campaign review to be completed upon campaign conclusion for Citi-branded DRTV campaigns
• Develop and implement activity briefs outlining campaigns including account growth, marketing strategy, target audience, creative execution, timing, pricing/offer, test objectives, projected profits and breakeven
• Implement process improvements where possible
• Understand credit and risk policies to identify opportunities pertaining to credit policy

Marketing Manager Traded Investments Resume Examples & Samples

• Responsibility for implementing all on-boarding activities to drive improvement in early engagement metrics including activation rate, funding rate, spend, usage, early attrition and NPS
• Responsible for implementing portfolio activities to drive ANR growth, PDR, usage and reduced attrition. Ensuring integration of portfolio campaigns with Acquisition Marketing campaigns
• Responsible for implementing initiatives that raise awareness of Wealth Management services to existing base including upgrade strategy through segments
• Manage end to end campaign execution incl. approvals, data selection & targeting, creative development, offer set up, and execution
• Monitor and report campaign performance and provide recommendations on campaign performance improvements
• Work closely with digital banking in driving post log in content management and functionalities
• Drive an always on customer centric approach to ensure NPS business goals are achieved
• Formulating, directing and coordinating sales and marketing initiatives to deliver the franchise sales plan for all sales channels in retail distribution
• Formulating and management of the Retail Distribution calendar and comms plan across all channels
• Working alongside channel sales teams and product areas to identify acquisition opportunities for Deposits, Credit Cards, Consumer Lending, Mortgages, Investments and Insurance
• Develop strong relationships with all internal stakeholders and work with product stakeholders to provide broader product marketing initiatives and tailor to distribution channel
• Overall relationship ownership with product teams for the Channel Marketing team - management of monthly meetings with each product area to drive and track product and channel initiatives across all of retail distribution
• Continually investigate ways to achieve improvements between sales staff/ customer interactions including the development of sales communications/sales tools and management of product collateral
• Work with key stakeholders from Retail Distribution and product teams to implement tactical inventive programs across all retail distribution channels
• Effectively manage relationships with internal and external stakeholders, including agencies
• Track results of marketing campaigns and identify areas for improvement
• Help manage invoice and accruals preparation for the team
• 5 years minimum experience in Sales/Marketing
• Demonstrated experience building and managing relationships with internal/external stakeholders
• Strong skills in Excel, Word, PowerPoint and numerical and analytical skills
• Flexible team player who can function well in a fast paced sales environment

Marketing Manager, Meredith Digital Resume Examples & Samples

• 60% Writes proposals and creates marketing materials to support digital sales team
• 30% Works with print teams, corporate, edit and other Meredith departments on joint campaigns
• 10% Works with Marketing Director, Executive Marketing Director and Management team in the achievement of broad Meredith and departmental goals
• 5-7 years' experience with digital marketing/creative services
• Expertise in women's lifestyle and food media marketplace
• Desire to work with sales teams and interface with all level of clients
• Meet with industry vendors to determine best new marketplace tools
• Answer RFPs in a timely manner with clear, clean, focused presentations
• Ability to understand and quickly apply new technologies and information
• Effective organizational and documentation skills
• Work closely with sales department to prepare ideas and concept artwork for sales pitches
• Develop advertising campaigns for customers and model results using graphic design software
• Responsible for the layout, design and production activities to produce graphic-design artwork for clients
• Leads task forces from multiple internal departments, as well as outside vendors/professionals, to achieve sales goals.Identifies customer needs and understands how to align our offerings to showcase digital's unique values and become a strategic solutions partner to fulfill those needs
• Sets and confirms digital pricing strategy
• Approves digital deals and packages
• Works with public affairs to help with digital regulatory and permitting issues
• Support the sales team forecasting by running quarterly reports
• May research market statistics and incorporate into advertising campaignsMay work with real estate and sales to suggest new locations and evaluate new sites
• Ability to manage production workflow, timelines and schedules
• Ability to integrate sales function with operations
• Ability to handle multiple projects simultaneously and meet deadlines in a fast paced environment
• Must be detail oriented
• Ability to read, analyze and interpret verbal and written requests and directions
• Must have the ability to compose letters, memos, emails and other written documentation clearly and concisely
• Be able to present one's self in a highly cooperative and professional manner when meeting both internal and external customers and vendors face to face
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions and percentages
• Keen ability to assess situations, perform root cause analysis, and provide solutions
• Ability to think strategically and creatively with a demonstrated ability to devise ideas and effective campaigns for clients
• Knowledge of competitive media spending reports like Kantar Research, Neilson, Arbitron preferred
• Knowledge of social and online media preferred (e.g.,how to utilize to engage with online audiences)
• Knowledge of media and advertising industry, inventory management systems, CRM tools (e.g., Salesforce.com) strongly preferred
• Bachelor's degree in Advertising, Marketing or Communications and/or combination of 5+ years of relevant direct selling and sales management experience in Advertising, Broadcast media or agency related positions and educational experience
• Proficient with Excel, Adobe Creative Suite and Power Point
• Manages and coordinates the execution of key marketing projects with Creative Marketing team and/or Agency, inclusive of all print, catalogs, in-store, packaging and digital
• Ensures that all marketing communications support the brand strategy and achieves overall business goals
• Creates and maintains project briefs, project plans, schedules and deadlines pertaining to all marketing communications
• Reports project status on a regular basis to management and relevant cross functional teams
• Ensures deliverables meet all requirements set forth in briefs and are completed by deadlines
• Coordinates task management among all cross functional teams
• Coordinates and organizes all project assets (visuals, product data, and creative image hub)
• Coordinates production of all visual assets (photo shoots, catalogs, point of sale, packaging, etc.)
• Ensures that all projects are within budgetary parameters
• Manages print production and buying processes
• Build and track annual marketing budget; lead monthly budget review meetings
• Direct all creative execution (imagery, packaging, POS, advertising, eblasts, social media, etc) for brands
• Act as the key point person for retailer execution of brand presentation including co-op advertising and in-store collateral support
• Work cross-functionally with internal partners (i.e., merchandising, design, sales) to communicate brand and product strategies and to gain tactical support of marketing programs
• Ability to gather, analyze and present data on consumer behaviors, sales performance and retail trends. Must have capacity for innovative thinking and ability to translate findings into actionable direction for the branding, product development, distribution strategy, etc
• Proficient in Powerpoint and Microsoft office
• Ability to multitask and set priorities
• Working knowledge of print production, photography and retouching; also, e-commerce, packaging and retail porgrams
• Works well with cross-functional team/builds partnership
• Ability to provide creative feedback in a diplomatic and inspiring way
• Knowledgeable about social, digital and mobile platforms
• General knowledge of Adobe Photoshop, Illustrator, and InDesign
• Ability to manage multiple projects; must be detail oriented and highly skilled in time management

WM Marketing Manager Resume Examples & Samples

• Events – a major part of the portfolio
• There is a strong focus on events within the program, which is well established, are commercially focused and sometimes relate to sponsorship activation
• Strong leadership skills in planning, managing and allocation of resources (time, budget, etc.)
• Able to drive, plan and rollout integrated marketing communication measures in the banking industry, including management of budgets
• Good project management skills
• Strong MS Word, Excel, PowerPoint Skills
• 5+ years of Marketing experience; 3+ years of Hospitality or Retail experience
• Premium brand marketing Food and Beverage experience
• On-Premise/Hospitality and Food Service Marketing experience
• Microsoft Office/Suite proficient (PowerPoint, Excel, Word, Outlook, etc.)
• Solid analytical and presentation skills
• Graduate Degree or MBA
• Coffee chain experience
• Hotel experience
• Restaurant experience
• Scientific degree
• 3+ years of oncology/healthcare industry experience and a minimum of 1 year of product management or marketing experience in Solid Tumors
• Marketing research, project management, market access sales experience in the pharmaceutical industry
• International exposure and cultural sensitivity through education and residence/work
• 3+ years of relevant experience
• Bachelor's Degree in related field
• Marketing and Communications background
• Computer savvy
• Able to multitask efficiently and effectively
• Knowledge of Salesforce.com and Cvent Event Management software
• Experience in managing associates
• Minimum of three years of experience editing, preferably business stories
• Ability to write/edit quickly and concisely on deadline, while working gracefully under pressure
• Knowledge of the economy, financial markets and business
• Work closely with the VP Marketing to understand seasonal brand initiatives, quarterly marketing goals and objectives, prioritizing and allocating resources as appropriate
• Partner with Stores, Store Operations and Merchandising and lead the briefing process and marketing execution for in-store and external marketing events and promotions for both Eastern Mountain Sports and Bob’s Stores
• Partner with District Managers to identify and prioritize local marketing opportunities and partnerships that enhance customer perception for each brand and reach new audiences
• Develop briefs for appropriate levels of marketing support for local events and promotions, and traffic through Project Managers (Print, Visual, Email/Web), serving as main contact for internal customers
• Create and execute comprehensive marketing plans for new store openings and relocations, working in tandem with Project Managers to produce and deliver all elements
• Present fresh and creative perspectives that drive customer acquisition and store traffic, that are trackable, scaleable and repeatable
• Partner with Finance and Marketing Analytics team to recap and analyze event and promotional activity, applying learnings for future programming
• Track, assess and report on all relevant competitive event and promotional marketing trends and innovations
• Coordinate and manage event and local store marketing budget for each business in concert with the VP Marketing
• Support VP Marketing and Merchandising with Vendor Co-Op Program Development and Activation
• Support VP Marketing with Media Planning and Advertising, Strategic Partnerships, and Public Relations
• Detail oriented - enjoys organizing, creating order and efficiency. Able to organize and manage a variety of activities while addressing multiple and competing priorities
• Service oriented, responds to situations quickly and decisively
• Ability to work independently and be a part of a team, set challenging standards, develop strong partnerships, and lead others to action
• Flexibility to shift focus and priorities, comfortable with ambiguity
• Ability to succeed in fast-paced environment that is constantly evolving, including quickly and accurately assessing opportunities to determine best approach
• Ability to set up efficient and effective processes, manage and meet deadlines
• Ability to effectively manage to opposing viewpoints
• Ability to influence others without having direct authority
• A sense of enthusiasm, passion and commitment to in bringing a fresh perspective to the team, our customer, and our marketing plans
• A customer-centric, analytical and ROI based approach to all decision making
• Self-motivated and a willingness to work flexible hours that may consist of evenings and weekends
• A strong appreciation and understanding of the active outdoor customer and culture
• Familiarity with the fashion industry, and everything the family needs for work, active and casual wearing occasions
• Minimum 5 years marketing experience in a multi-channel corporate retail environment with deep understanding of retail marketing best practices and processes (Apparel or Sporting Goods Industry is preferred)
• Knowledge of basic retail math and metrics is a plus

Promotional Marketing Manager Resume Examples & Samples

• Create and update initial and final MP’s for promotional projects
• Manage promotional and sampling program from ideation to execution stages
• Lead and oversee timely updating of promotional binder/deck for quarterly distribution
• Develop innovative sampling solutions for new and existing products
• Research latest trends/ideas and competitive brands and use intelligence to recommend promotional sets of product assortment and/or packaging
• Proactively study and present to Product Marketing Director & EVP of Product Marketing promotional market trends and competitive awareness of cosmetics market
• Analyze performance of sets to recommend future product assortment and pricing
• Create and update promotional and sampling product boards for retailer meetings, market weeks, international visits, conferences, etc
• Plan and track comps for retailer meetings, market weeks, international visits, conferences, etc
• Lead forward planning with Product Marketing Coordinator to plan and set up for retailer meetings, market weeks, international visits, conferences, etc
• Own and update srp and srv in Sohpeon
• Other job related duties may be assigned as necessary
• 5-7 years’ experience working in a similar environment required
• Prior experience managing promotional programs for a cosmetics or skincare brand is strongly desired
• Prior experience managing projects and working with cross-functional teams are a must
• Knowledge of new product development process is desired
• Detail oriented and critical thinking skills are a must
• Proficient in MS Word, Excel, Outlook, Powerpoint
• Curious nature, passion and love for cosmetics

Marketing Manager, Campaign Analytics Resume Examples & Samples

• Knowledge of Business Statistics and Marketing Measurement methodologies
• Expertise in producing campaign performance analysis in support of marketing strategies, including response tracking, trending, and ROI on marketing dollars
• Well versed in campaign management systems (preferably IBM Unica Campaign)
• Proven ability to develop the analytical talent and skillset of others
• Thought leader in analytical means of measuring business success
• Proficiency in analyzing marketing campaign results and using information to improve future campaigns
• Client service oriented
• Demonstrated history of working collaboratively with multiple lines of business within an organization
• Degree in business studies, economics, communications or professional qualification
• Marketing experience; preferably in the financial service industry (asset manager, bank) in Germany
• Product and investment knowledge, ideally in the ETF space
• Understanding of institutional and/or wealth and retail client segments
• Experience in various channels of the communication and marketing mix (above the line and below the line)
• Excellent spoken and written English, German as a native language
• Experience in an international environment or a period of overseas would be a plus
• 3-5 years in Entertainment Marketing
• 2 years with social media strategy experience
• 2 years with promotions experience
• 2 years with media buying experience
• 2 years with online buying experience

SME Marketing Manager Resume Examples & Samples

• Ensuring our brand is accessible, powerfully presented and consistent
• Monitoring and controlling marketing budgets across your segment
• Delivering best-in-class marketing briefs
• Supporting relationships with key stakeholders across the business to ensure our needs are understood and met
• Acting as an expert in your field, keeping colleagues informed on key milestones and providing clear, authoritative recommendations
• A track record of identifying and interpreting market trends and customer behaviours, to shape strategy
• Knowledge of customer and client segment marketing, and how it impacts the customer experience
• An operational knowledge and understanding gained in a senior management customer segment environment
• Experience of delivering effective marketing plans and generating value from marketing activities
• Excellent stakeholder management skills, and the ability to communicate complex ideas effectively to audiences of all types
• Application (30mins): On your application we'll ask for information like your contact details, education and work experience. You’ll also be required to upload a CV, so it's a good idea to have it ready
• Interview: If your application is successful, we'll ask you to complete an online personality questionnaire. You’ll receive an email with a link to the questionnaire so that you can revisit it and complete when it suits you best. Once completed, we'll invite you to attend a face-to-face interview
• Outcome: Following your interview, we'll be in touch within five working days of all interviews being completed to advise you of the outcome
• Under the guidance of Vice President, implement marketing and publicity programs to support consumer products and digital platform products while creating awareness for key film and catalog properties
• Manage execution and account management of assigned marketing partnerships with domestic and international retail accounts through product lifecycle; includes in store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etc
• Create and identify effective sales and marketing materials to be used domestically and internationally for meetings, trade shows, retail road shows, and events
• Be a strategic brand expert and solve complex issues related to artistic and technical challenges while balancing property integrity, filmmaker/talent requirements and partner timelines
• Oversee approval process internally (marketing execs, brand managers, regional offices, legal) and externally (retailers, agencies, filmmakers)
• Cultivate relationships and extensively communicate with consumer products, digital platforms, retail partners, agencies, internal and external partners. Includes serving as the key marketing liaison with international agents
• Proactively conceptualize and develop cross promotions with other Universal divisions on behalf of licensees, retailers and digital partners
• Assist on managing special projects such as partner events, brand summits, trade shows, etc
• Manage trend and general research
• Manage budget on assigned projects
• 3+ years of brand management, account management or entertainment marketing experience at a studio, advertising agency or large brand, juggling many projects simultaneously
• Marketing experience in digital gaming
• Demonstrated project management and problem-solving skills
• Strong organizational skills and strict attention to detail
• Bachelors degree strongly preferred
• Digital marketing experience and/or consumer products experience is highly desired
• Strong interest in digital gaming
• Experience working with international territories on marketing campaigns
• Familiarity with the internal workings of a major motion picture studio
• Expertise is building presentations in PowerPoint and/or Keynote
• Photoshop experience is a plus
• Resourceful, self-motivated and naturally curious
• Ability to see the big picture and understand how everything ties into

Marketing Manager / Assistant Manager Resume Examples & Samples

• Maximize sales volume
• Maintain visual presentation standards that are consistent with division philosophy and direction
• Demonstrate effective written and verbal communication skills
• Take an active role in networking, recruiting, hiring, training, and developing store associates
• Proficient in all operational policies and procedures
• Manage time and prioritize tasks
• Assume leadership role with Floor Supervisor and Sales Associates
• Responsible for all activities with-in the store in the absence of the Store Manager

Marketing Manager, Sunglass Hut Resume Examples & Samples

• Deeply understand the Sunglass Hut brand, business and shopper as well as the brands and customers of third party partners with which SGH may develop a partnership
• Identify and develop integrated activation to support key brand initiatives in both SGH and hosted environments
• Align marketing/business development leadership to ideas, then lead cross-functional teams in implementation of marketing initiatives as a key stakeholder for the Project Manager
• Identify and own the status and communication of marketing related business development project milestones, risks, mitigation strategies,
• Development of marketing strategy plan and execution across multiple partners and platforms
• As needed, creative brief development w/agencies and alignment with internal and international team
• Fiscal management of initiative P&L and ROI. Budget tracking
• Strong organizational skills and work ethic
• Ability to work in ambiguity while iterating longer term solutions with the team
• Understanding of branding and marketing principles, including consumer insights and survey techniques
• Excellent project management and prioritization skills with a clear focus on results
• Ability to thrive in an international matrix organization; enjoys a high level of interaction with multiple functions and levels
• Strong computer skills – Windows environment
• 2-5 years marketing experience
• Licensing / third party concession experience a plus

Marketing Manager for France & Benelux Resume Examples & Samples

• Preparation and implementation of the marketing strategy
• Liaising with internal and external stakeholders, both in the UK and in the local countries, to ensure the smooth running of marketing campaigns and communications/PR efforts
• Co-ordination of the production of relevant marketing materials and the ability to adapt materials to the target market, effectively and economically
• Ability to manage multiple budgets
• Co-ordination of international events and conferences, ensuring that the company's brand is correctly represented
• Relationship management with local sales teams and team members
• Compiles and shares competitor monitoring dashboards
• Be able to think commercially and interpret data insights across the key business system
• Actively contributes to sharing learning's, driving new ideas and supporting marketing executives
• Drive the company's marketing campaign development and execution
• Marketing campaign in line with event strategy and target
• Build and manage database and define key audiences
• Team management
• Develop and implement strategic marketing plans as well as for collecting market research
• Responsible for supervision of marketing staff which may include product managers, assistants and interns
• Direct and manage marketing budget centers
• Drive marketing efforts in product development, driving interaction of multi-disciplined product teams, clinical advisors and interface with R&D to enhance existing products and develop new products
• Direct market research plans for the brand elements and message. Ensure sales force is trained on current products to ensure that the sales team will meet objectives for their product line
• Develops and maintains market information system, including promotional programs, sales data analysis and compilation of competitor information to include leading pricing strategy, positioning, competitive and worldwide market analysis
• Manage marketing and product strategies for the International business unit
• Work closely with surgeon consultants to develop strong relationships as well as manage programs for product training of surgeon customers

Digital Channels Marketing Manager Resume Examples & Samples

• Use expertise, insights and analytics to identify and implement improvements to deliver increased volume, effectiveness/efficiency and quality of all sales
• Ensuring the end to end customer journey is optimised, from landing page through to fulfillment
• To ensure that the sales channel programs are fully aligned with marketing campaigns
• Develop and implement targeted programs in conjunction with the broader online team and crossfunctionally
• Driving conversion rates through a best in class user experience
• Developing and implementing integrated Digital multi-channel performance standards and reporting suite
• Identify and apply relevant insights from other sales channels, competitor sites and ecommerce best practice to improve the online customer journey
• Participate in setting and executing the strategic plans for online acquisition and up sell as part of the overall online strategy
• Highly experienced in online customer journey / sales optimization (at least 5 years' experience in an online/Digital Sales function)
• Experienced in best practice e-commerce experience within customer sales flow and conversion improvement & optimisation
• A deep understanding of KPI's in the e-Commerce environment
• Good knowledge of the drivers of online sales performance - traffic conversion, CRO, LTV etc
• A rich understanding of data analytics and SEO for sales

Institutional Trust & Custody Marketing Manager Resume Examples & Samples

• Eight to ten years of experience in advertising or marketing industry
• Thorough knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
• Strong analytical and creativity skills
• Strong decision-making and problem-solving skills
• Thorough knowledge of advertising, sales and marketing concepts and bank's sales and marketing programs to interpret technical and product concepts to answer unique questions and solve problems
• Ability to influence and persuade others
• Strong management skills
• Development and execution of the annual acquisition marketing plan spanning ATL, BTL and digital (Display, SEO, SEM, Social), driving marketing effectiveness for the cards P & L
• Drive day-to-day engagement with retail partners to develop strong partner relationships and facilitate alignment around joint marketing plans
• Develop and Implement brand strategy for our card's brands
• Development and innovation of value propositions for cards to ensure we continue to remain relevant and grow, utilising GoldSkills framework
• Drive acquisition via consumer insight research and segmentation to drive greater customer centricity
• Drive cross-sell into other databases
• Manage opex of $XXMM to achieve portfolio volume and PBT targets
• Ensure the relevant brand guidelines and positioning is delivered on products in the portfolio
• Actively leverage the resources and skills across the matrix to deliver capabilities in terms of strategy, insights and digital to help achieve business targets
• Website content management (Cards)
• Develop, implement and maintain the social media strategy for the card's portfolio
• Ensure your areas of responsibility are conducted in a compliant ethical manner consistent with GE Spirit & Letter and external legislative and regulatory requirements
• Escalate any Compliance, Legislative or Regulatory issues and/or concerns through the appropriate channels
• Understand and ensure all Compliance, Legislative & Regulatory responsibilities are met
• Work in accordance with all GE policies and procedures, demonstrating high ethical standards consistent with the GE Spirit & Letter
• Immediately escalate any potential compliance issues to Team Leader, Compliance, Legal, HR or through any Open Reporting channels
• Complete 100% of all Compliance training and any other training as assigned to you when due
• Ensure you adhere to all the Environment, Health & Safety (EHS) policies, procedures and responsibilities as detailed in the EHS Manual on the EHS Links site
• Other related tasks as agreed Qualifications/Requirements
• Minimum 5 years marketing experience, post-graduation, in a service industry, preferably financial services
• High level of exposure to the financial services industry dynamics including regulatory environment, compliance and credit risk
• Solid marketing experience and understanding
• Strong digital marketing experience and best practice, including social media
• Robust brand strategy development experience
• Experience in developing and executing marketing programs delivering strong results
• Basic knowledge of Operations, Risk, Compliance, Sales. Additional Eligibility Qualifications: Desired Characteristics
• Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate
• Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Persuasion — Persuading others to change their minds or behaviour
• Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do
• Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one
• Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action
• Oral Expression — The ability to communicate information and ideas in speaking so others will understand

World Spend Marketing Manager Bp Resume Examples & Samples

• Own driving world spend and engagement across the Visa Platinum and Signature products
• Be the client team owner and interface for the white labeled iDine restaurant program as well as the Hotel/Travel discount program
• Work with client to integrate credit programs with retailer's multi-tender loyalty program
• Partner with the client on extending the world value proposition and loyalty platform with other retailers
• Optimize contractual marketing spend and pursue additional funds to meet world spend growth goals. Integrate client, credit, and product offerings at targeted key customer touch points; develop & manage the lifecycle marketing strategies
• Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments
• Drive world programs to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda
• Bachelor's Degree OR in lieu of degree; high school diploma/GED and 5+ years of Marketing experience
• 3+ years of experience with general purpose credit cards and in driving world spend
• 3+ years of demonstrated growth-related marketing skills (analytic and creative) with significant exposure to consumer facing programs/products
• Direct marketing experience with both acquisition and loyalty/lifecycle channels
• Experience managing direct mail programs
• Solid understanding of marketing analytics including the ability to partner with analytic team to identify trends, opportunities and optimal value propositions to drive card usage
• Strong problem solving skills with a demonstrated ability to evaluate situations using multiple sources of information
• Collaborative style and approach with comfort working in a matrixed, decentralized structure
• Manage all marketing aspects of assigned university programs to reach and exceed their value generation targets by measuring: leads by source, students by source and ROI while being mindful of lead quality and collaborating with other teams to maximize leads from higher converting sources, such as SEO, Referrals and PPC
• Attend cross-functional daily marketing and production meetings delegated by the Associate Director
• Manage and report on invested marketing budgets to Associate Director
• Assist Associate Director to research new marketing channels and negotiate favorable media contracts
• Work with the Search and Interactive Marketing Team (SIM) to optimize pay-per-click
• Providing incentives to re-market and cultivate existing leads in the database that will drive future student enrollments
• Monitor competitive set and analyze applicable collateral and Web sites
• Compare semester over semester for anomalies, trends and campaign strengths
• Assist Associate Director to prepare reports on ROI and investment allocation for the monthly Marketing Investment Review (MIR) meeting
• Assist Partnership Director with any marketing information for client reports
• 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of education and experience
• Minimum 3 years’ experience in direct response marketing, product management and/or ad agency work experience; preference for 5 years’ experience
• Passion for analyzing consumer behavior and market dynamics

Marketing Manager, Tsn Resume Examples & Samples

• As part of the TSN Marketing team and working with the various internal departments, this position will manage the execution of integrated, multimedia marketing campaigns for key TSN properties including strategic media and creative development
• Work closely with internal departments (programming, communications, production, digital, creative) and external partners on the planning and execution of campaign elements to ensure deadlines are met and within assigned budgets
• Responsible for using measurement and evaluation tools to report the success of marketing campaigns
• Oversee the growth and advancements of TSN social media assets including top line planning and strategic development, as well as maintain relationships with key people and properties and also own responsibility. (i.e. within marketing plans, sales opportunities, programming research, production enhancements, digital products, etc.)
• Brand protection for TSN including TSN.ca and TSN social networks
• Day-to-day marketing contact with TSN rights holders to execute promotional requirements
• Manage the creation/delivery of promotional/advertising materials secured through contractual broadcast relationships and paid corporate partnerships
• Work alongside the National and Toronto TSN Radio stakeholders to ensure proper branding and execution of TSN Radio related marketing initiatives
• Work with the internal distribution marketing team to develop and execute strategic campaigns supporting TSN brand management, subscriber acquisition, CSR training campaigns
• Monitor and regularly update key marketing messages and promotional activity across broadcast and digital assets
• Monitor and report on ongoing industry marketing activity
• Work with the Sr, Manager of Marketing on marketing budgets and expenses aligned with this portfolio
• Other marketing duties as assigned
• 3-5 years marketing experience with integrated campaign planning responsibilities
• University/post-secondary education preferred with emphasis on Marketing/Digital Media
• Demonstrated project management skills and experience managing creative teams through strategic campaign development
• Must be innovative, flexible, detail-oriented and a strong team player
• Strong organizational, analytical communication and presentation skills
• Resourceful, self-motivated and enthusiastic self-starter
• Strong knowledge and a passion for sports
• Strong computer skills and solid social media expertise with an active presence in both major and niche social media outlets
• Must be a solid team player

Professional Liability Marketing Manager Resume Examples & Samples

• Develop strategic sales and marketing objectives, establishes sales territories and quotas, manage budgets and evaluates sales performance
• Manage and develop marketing programs and materials such as advertising, event support and online promotions
• Design and produce planned marketing programs
• Assist in the development, implementation and maintenance of all standardized marketing methodologies, tools, and objectives
• Develop market research procedures and techniques as well as the quantitative and qualitative information used in making marketing decisions

Marketing Manager Client Solutions, Fandango Resume Examples & Samples

• Client-Specific RFPs & Brainstorms (Reactive Sales Support)
• Partner with sales to formulate marketable sales strategies that are customized to fit specific client objectives; includes the “big idea” brainstorming and liaising with site teams to create compelling sales programs; create sales marketing materials (powerpoint decks) for client proposals
• Work with Director to be a point of contact for inbound marketing requests and liaise with all appropriate internal groups (digital sales, marketing, editorial, research, ad ops, product, etc.) to facilitate efficient and transparent communication
• Develop New Sales Opportunities (Proactive Sales Support)
• Identify new site-specific content features, marketing & social programs, and emerging ad platforms that will serve as compelling thought starters for client conversations
• Create & socialize new sales packages
• Internal Communication/Facilitation: Educate internal constituents on properties digital strategy and drive top of mind awareness within sales organization
• Minimum 3-5 years of marketing-related experience at an agency, studio, media company or sales organization, where the individual participated in presentation, creative and promotions development
• Movie studio experience preferred
• Solutions-oriented thinker who can operate within a large organization and has a proven ability to get things done while managing multiple projects simultaneously
• Robust understanding of advertising within the Digital eco-system
• Strong organizational, project management, analytical and research related skills
• Familiarity with the development and execution of promotions
• Understanding of the creative development process
• Knowledge of media marketing, the sales process and media in general
• Detail oriented with positive energy
• Strong interpersonal skills - with the ability to work with interdepartmental teams and external clients
• Familiarity with the standard digital analytics tools (Omniture, @Plan, comScore, etc.) and ability to derive insights from the data
• Thorough knowledge of Microsoft Word, PowerPoint, and Excel

Project Marketing Manager Resume Examples & Samples

• Bachelor’s in marketing
• 2+ years of marketing experience
• Project management experience preferred
• Manage customer database to ensure data is accurate, complete and up to date
• Develop and manage actionable reports that identify marketing opportunities for engaging external clients
• Assist in building marketing campaigns that utilize data insights to measurably impact the business
• Become an expert user of the company’s marketing automation tool
• Manage website development and content including: content calendar, content resourcing and development, content and image repository, adding/modifying website features and functionality; respond to website user inquiries
• Provide reports and support to help manage relationships with external clients and their internal Sales Representatives
• Assist in event planning and execution
• Develop creative briefs and summaries to guide Creative and Promotion teams
• Ensure consistency in messaging and strategy across all collateral, online properties and campaigns
• 5-7 years of marketing or advertising experience
• Bachelors degree or equivalent work experience
• Ability to think both strategically and tactically with excellent business acumen and problem-solving skills
• Strong data handling abilities and analytical skills
• Superior writing, interpersonal and communication skills
• Strong project management skills and attention to detail
• Strong ability to prioritize and manage multiple projects independently
• High level of interest and natural ability to utilize modern marketing techniques such as marketing automation and data-based marketing campaigns
• Self-starter who can drive projects forward with minimal supervision
• Ability to adapt to changing priorities and timelines
• Ability to interact with and influence many different personalities
• Preferred Skills and Experience
• Hands on data manipulation using excel, and database applications
• Marketing campaign planning and execution
• Technology savvy
• Experience working with external agencies
• Planning (10%)
• Develop, implement and review a plan to complete all assigned tasks in a timely manner to acceptable quality standards
• University degree (marketing specialization)
• 4+ years in marketing for the identified product portfolio is preferred
• In-depth product knowledge for applicable product portfolio
• In-depth knowledge of BMO channels (traditional and acquisition channels) and implications to marketing programs and communications
• Direct responsible to conduct annual and regular regional business review to drive insights that input into strategy development by working effectively across different partners (Integrated Strategy & Planning (ISP), Consumer Insights (CI), disciplines, Sales & Distribution Marketing, Revenue Management & Analytics (RMA), etc.)
• Lead development of annual operation plan (AOP) with Key messaging strategies to discipline teams to deliver the annual activation calendar and resources allocation that agreed with key marketing strategies
• Partner with Sales and Distribution Marketing teams to ensure marketing plan and trade activities are fully integrated and support can be leveraged. Facilitate China market teams business understanding that help shape HK marketing discipline teams’ communication and on-line strategies
• Responsible for on-time analysis of attendance level that help drive continuous improvement of marketing strategies and trade activities. Direct responsible for managing (plan, control and evaluate) annual regional marketing budget to drive maximize ROI
• Bachelor degree in Business Studies, Marketing, Communications or any related discipline with 8 years relevant experience
• Ability to articulate and translate findings into solid plan, with good negotiation and communication skills to influence stakeholders for delivering holistic plans
• Good command of spoken and written Cantonese/Chinese and English is required. Fluency in Putonghua is an advantage
• Appointment will be made on a 1-year contract terms
• Exceptional analytic skills in a database marketing environment
• Knowledge of Double Click, DBM, Google Analytics, Google Adwords, Site Catalyst , Adobe Test and Target
• Experience with RTB (Real Time Bidding), Search, Display and Retargeting Campaign management
• Excellent computer skills and expert level familiarity with Internet Key Performance Indicators like CPA (cost per acquisition), CPC (cost per click), CPM (cost per ‘000), and CPS (cost per sale)
• High level of proficiency with MS Office suite (Excel, Word, PowerPoint)
• Strong interpersonal skills, attentional to detail and ability to be adaptable to changing environment in order to produce results
• Take ownership or tasks and drives projects through to completion
• Reliable self-starter with attention to detail and passion for quality
• Strong interpersonal, problem-solving and decision-making skills
• Able to work under pressure while managing workloads effectively
• Willingness to multi-task and be flexible to take on varied responsibilities
• 5 + years of software marketing management experience
• Knowledge of marketing strategies, concepts and best practices
• Strong performance measurement skills
• Ability to develop strong relationship and work with senior level executives
• Bachelor’s degree required with 3+ years' of marketing experience
• Advanced MS Word & Excel; Strong Outlook and PowerPoint skills
• Strong written and oral communication skills with strong attention to detail
• Ability to analyze and organize multiple projects with competing deadlines
• Strong ability to collaborate and communicate effectively with individuals at all levels of the organization
• While experience in the business services, financial services, accounting and finance and/or legal industry is a plus, it is not required. More important is a demonstrated ability to develop marketing programs

Otc Marketing Manager Resume Examples & Samples

• Prior experience in Marketing or sales support in Private Label business within OTC or the Consumer Package Goods
• Ability to work cross-functionally among other departments in Finance, Purchasing, and Quality
• Good leadership skills
• Capable of planning and managing meetings within a multicultural global management environment
• Ability to anticipate and adapt behavior to situation, audience, circumstance
• Team oriented and able to build constructive relationships with multiple, diverse team members
• Attention to detail, accuracy and a tenacity for follow-up
• Ability to hold self and others accountable for commitments in a productive and assertive, positive manner
• Strong communication skills, both written and verbal
• Experience in planning systems (e.g. MS project), knowledge of Word and Excel
• 3-5 years of experience $
• Private label marketing experience

Marketing Manager Customer Analysis Cvm Resume Examples & Samples

• Develop and direct a variety of fact based marketing tools and analysis that aid Senior Management in making decisions relating to the creation or expansion of new or existing services
• Utilize and develop new analytical techniques and evaluate potential markets and market conditions
• Oversee data driven customer marketing analysis, customer segmentation, and marketing campaigns by utilizing predictive modeling
• Participate in strategic marketing decisions for a variety of customer segments, advertising, direct marketing, and promotional issues
• Provide actionable and insightful information from advanced statistical modeling, data mining, segmentation, customer profiling and quantitative analyses with the goals of: identifying cross-sell, up-sell, retention or acquisition opportunities, assessing opportunities to improve customer profitability, targeting the delivery of products and services to customers, validating and tracking model performance, developing next-generation models for product bundling and loyalty programs, and assessing customer behavior over time
• Synthesize data into messages and very succinct presentations that aid in managerial decision making
• Responsible for the leadership, coaching, development and superior performance of a team of 10 FTE
• MBA or MS in Statistical/Decision Sciences or Managerial Economics
• Proven ability to effectively coach and develop talent
• Three years marketing and/or management consulting experience with consumer packaged goods, financial services and/or marketing services companies

Tjx Marketing Manager Resume Examples & Samples

• Must have a Bachelor’s degree or equivalent experience
• 1 year of related work experience, preferably in a fast fashion environment
• Must have strong written and verbal communication skills
• Must be proficient in Microsoft Word, Excel, and PowerPoint
• Must exhibit excellent organizational, listening, and troubleshooting skills
• Must be deadline driven and strive in a fast-paced environment
• Must have a good personality with a positive outlook
• Bachelors Degree OR in lieu of degree high school diploma/GED and 5+ years of Marketing experience in a corporate environment
• 3+ years in marketing
• 3+ years of client relationship experience
• Strong interpersonal and relationship skills to work closely with client partners. vendors and GERF COEs. Effective communicator
• Experience in marketing in the Credit industry
• Solid business acumen and strong execution skills to work with cross-functional units to build & implement marketing programs (i.e. Risk, Legal, Operations, Systems, etc.)
• Basic grasp of financial impacts of marketing programs: ability to develop and manage to budgets and set campaign performance goals
• Core understanding of compliance & regulatory issues related to marketing in credit environment
• Excellent communication & relationship skills
• Ability to perform in a team environment
• Proven ability to interface well with functional groups
• Ability to handle multiple ongoing complex projects in fast paced environment
• Develop go-to-market plans for new products and releases, leveraging internal/external channels to drive demand
• Develop a re-launch plan for Club Penguin across media, platforms and territories with the key goal of driving subscriptions and opening new territories (ID, TH and VN)
• Support marketing initiatives for key carrier and OEM partners in the region
• Develop strategic marketing opportunities that aim to increase awareness and conversions for our products
• Drive revenue growth across products through management and optimization of campaigns
• Run user acquisition campaigns using Kochava or Facebook to drive installs and conversions for our mobile and social games
• Run affiliate partnerships with key online destinations across SEA to drive new user subscriptions for Club Penguin and Infinity PC
• Daily tracking of KPIs and optimizing the campaigns as needed
• Review new technologies and marketing innovations for potential adoption to internal media mix
• Support marketing initiatives of official accounts on chat apps to drive new users
• 5 years of marketing management experience with at least 3 years’ experience in a digital role
• Bachelor’s degree in business or marketing
• Spearheaded regional campaigns from concept to a successful launch for Fortune 500 brands involving both digital and traditional media
• Direct experience running campaigns across various media (i.e. outdoor, online, TV, radio, mobile, social)
• Demonstrated ability to lead strategic partnerships focusing on increasing awareness and revenues through co-marketing initiatives
• Strong experience in communicating effectively with media, business partners and senior management
• Wide network of contacts in various media industries (i.e. outdoor, online, TV, radio, mobile, social) across Southeast Asia
• A passion for marketing and running live campaign operations to sustain engagement and monetization
• Excellent analytical skills with strong creative acumen
• Excellent communication skills and a keen attention to detail
• Outstanding teamwork and leadership skills to motivate partners towards excellent performance
• Highly organised, deadline orientated and self-motivated. Ability to think outside of the box
• Excellent writing and communication skills in English. Fluency in Bahasa Indonesia or Thai is a plus
• High proficiency with Microsoft Office (with excellent control of Excel), Power Point, and Adobe Photoshop. Keynote an advantage
• Think Strategically
• Examines issues from a broad perspective, considering impact beyond immediate scope
• Identifies key business opportunities and challenges
• Stays current on business issues, industry trends and technological advances
• Builds Relationships
• Manages the needs of diverse stakeholders
• Facilitates win-win situations
• Interacts well with people who have different backgrounds and work styles
• Communicates Effectively
• Effectively persuades others to supports ideas and plans
• Tailors messages to audience
• Listens and asks questions to ensure understanding
• Drives Results
• Manages projects, processes and resources to produce desired outcomes
• Holds self and others accountable to high performance standards
• Analyses problems effectively and takes action to resolve
• Keeps commitments
• Inspires Creativity and Innovation
• Champions Change
• Supports new initiatives
• Demonstrates flexibility in response to changes
• Builds Team
• Provides challenging work assignments and development opportunities
• Addresses performance issues and take appropriate action
• Recognises and rewards the achievements of others
• Supports productivity and morale of the team
• Exhibits Professional Excellence

Marketing Manager Specialty Banking Resume Examples & Samples

• Bachelor’s degree
• Minimum 6 years of experience in Marketing
• Minimum 8 years of experience in Banking or Financial Services environment
• Knowledge of business management, International and Corporate Banking preferred
• Ability to be highly productive with little oversight on a day-to-day basis, and to work independently and change direction frequently
• Demonstrates ability to work cross -functionally, a proven “relationship builder”
• Able to work and communicate effectively with senior and executive leaders
• Strong presentation creation and analysis skills; expert of Microsoft PowerPoint, Excel and Word, and overall technological competence and ability to adapt to new technology
• Great analytical and critical thinking skills with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes
• Ability to organize and manage process and detailed information while keeping a big picture view of vision and objectives
• Responsible for execution of the M2M marketing business plan within specific vertical industry markets and business segments
• Prime development of quarterly lead generation and nurture programs that drive awareness and create demand for M2M
• Lead the execution of go to market communications for M2M including message development, value proposition, customer facing materials, event support, social media, PR and analyst communications in conjunction with cross functional primes
• Develop marketing assets to support the reseller partner program
• Create best in class support tools and content for the field and partners
• Lead industry marketing efforts and develop strategic vertical specific programs including quarterly campaign tactics, lead generation, event plans
• Support channel readiness marketing requirements for the M2M portfolio to enhance the customer experience
• Work with the product take to market team to ensure successful execution of solution launches
• Monitor competitive trends to uncover new opportunities/risks to maintain and advance Bell Mobility’s market position
• Experience in developing and executing Marketing strategies for complex solutions in a B2B environment across different channels
• Ability to deliver best in class marketing communications that drive awareness and generate demand for Bell M2M solutions
• Proficient understanding of the Machine to Machine market and Industry marketing
• Experience in developing and implementing Marketing Communications strategies in a B2B environment
• Experience with solutions marketing, channel or partner marketing
• 5+ years of marketing management experience (B2B, wireless solutions, technology)
• Self-motivated individual who thrives working in a dynamic, fast-paced environment with the ability to drive, develop and execute initiatives across cross-functional groups
• Detail, and results oriented with ability to multi-task
• Ability to travel as needed
• University education; Marketing or Business degree an asset

Paid Marketing Manager, E-commerce Resume Examples & Samples

• Build a cohesive, ROI driven strategy for Starbucks Store’s online paid advertising programs, including affiliate marketing, SEM, PLA/CSE, paid social advertising, mobile and display
• Own the affiliate marketing program – develop affiliate exclusive promotions and find new, innovative publishers with creative ways of promoting the brand
• Work with the Ecommerce and Marketing teams to leverage overall marketing plan in each channel as appropriate
• Collaboration and integration with the GCS/GDM media team to ensure
• Paid media efforts are complimentary
• The organization is maximizing efforts to drive efficiencies (dollars and resources)
• There's an on-going knowledge share and development of best practices
• Develops, manages, and tracks marketing budgets, timelines, and processes for paid channels from kickoff to execution
• Establishes and maintains processes to ensure effective and timely development and execution of programs within defined budget constraints
• Represents Starbucks Ecommerce paid marketing in cross-functional teams to deliver integrated marketing plan for promotions and brand initiatives
• Regularly communicates project status to senior leadership, cross-functional team, and agencies
• Manages day-to-day relationships with internal and external creative teams, agencies and vendors to develop integrated customer communication materials
• Evaluates creative concepts and final execution against the strategy. Effectively provides creative feedback to internal and external agencies
• Leverages consumer insights and applies research learnings to identify the target consumer and insights to inform the marketing plan and creative brief. Provides input to research plans and test design for a promotion or category
• Leads effort to track marketing performance, gather consumer insights, and analyze or evaluate program effectiveness. Shares findings with leadership and cross-functional team and integrates findings into future marketing activities and initiatives
• Merges consumer insights, trends, competitive assessments, operational impact, performance of past marketing programs, and category data to develop sound recommendations for projects. Brings data and insights together to tell a logical story
• Direct response advertising or campaign management experience (5+ years)
• Ecommerce background preferred, especially in retail
• Deep knowledge of SEM and affiliate program management
• Agency management: Direct or indirect management of internal and/or external agencies
• Experience with web analytics, both building tracking structures and reporting (Coremetrics and Google Analytics)
• Ability to communicate clearly and concisely, both orally and in writing. Ability to confidently present objectives and desired outcomes to leadership and cross functional teams. Consistently uses communications and presentation skills to influence outcomes. Ability to influence others without authority to get things done in a timely fashion
• Ability to think strategically and creatively. Ability to problem-solve and drive towards resolution. Ability to write focused, strategic briefs, and evaluate creative and marketing programs against strategy
• Strong analytical and measurement/tracking skills. Conduct analysis and present data and findings clearly, concisely and accurately. Be able to draw meaningful conclusions and indicated actions, and set performance benchmarks
• Ability to manage time and budget effectively, including balancing multiple priorities to meet deadlines. Ability to identify or implement systems and process improvements
• Prove ability to build strong relationships with internal teams and agencies, both in person and remotely
• Work directly with our sales team and relevant clients and cross-functional partners to deeply understand needs of their business to drive understanding, adoption and advocacy for Atlas
• Work with global and cross-functional counterpoints to ensure cohesion and scalability of global messages, campaigns and programs to local markets
• Develop go-to-market plans and campaigns for a variety of initiatives and stakeholders
• Have a deep understanding of the advertising industry and seasonality across different verticals

Marketing Manager, Business to Business Resume Examples & Samples

• Create and execute marketing plans and strategies for events, sponsorships, and speaking opportunities
• Develop high quality sales content and collateral, including keynote speeches, that inspire and educate Facebook’s business partners
• Design and execute plans to launch new advertising products to the Japan market
• Collect industry insights and analysis that guide Facebook’s strategic positioning in Japan
• Work with global cross-functional teams to ensure cohesion and scalability for advertising messaging, campaigns, and programs
• Measure the effectiveness and impact of marketing programs

Marketing Manager, Benelux Resume Examples & Samples

• Work directly with the EMEA Marketing team and relevant agencies, brands and cross-functional partners to deeply understand the needs of the Benelux market
• Drive the creation of world-class marketing communications for all Facebook marketing products across our agency, brand advertiser and SMB customer base in Benelux
• Create and execute industry marketing strategy including brand presence, key messaging, targeted initiatives and success measurement
• Develop and activate marketing programmes in the region, as relevant and pertinent to business goals
• Develop thought-leadership marketing campaigns designed to enhance our advertisers’, agency partners’ and the industry’s understanding of mobile marketing

Marketing Manager, Spain & Portugal Resume Examples & Samples

• Work directly with the EMEA Marketing team and relevant agencies, brands and cross-functional partners to deeply understand the needs of the Spanish and Portuguese market
• Drive the creation of world-class marketing communications for all Facebook marketing products across our agency, brand advertiser and SMB customer base in Spain and Portugal
• Develop deep relationships with cross-functional partners to align against common goals, specifically PR, Policy, Creative Shop and measurement teams, to influence the market at scale
• Drive a thoughtful agency and PMD partner program to engage, inspire and educate on the potential of Facebook marketing products, working closely with the global marketing communications team
• Create and execute a strategy for events, sponsorships and speaking opportunities – transforming Facebook’s industry presence in each market

Gaming Marketing Manager Resume Examples & Samples

• Contribute to the Facebook EMEA gaming value proposition
• Build the narrative and develop go-to-market plans for Facebook’s offering to marketers in the gaming industry
• Work directly with vertical experts, regional and sales leadership to deeply understand the needs of their businesses and how our content can educate and inspire businesses and channel partners of all sizes
• Work with global and cross-functional counterparts to ensure cohesion, adoption and scalability of our messaging, campaigns and programmes across Facebook marketing channels
• Devise marketing campaigns to support partner games launches
• Devise and plan scaleable education plans and content
• Help plan content production for events and customer presentations
• Develop and execute the marketing strategies in Switzerland for the assigned products consistent with European marketing strategies, including annual and long-term plans for the promoted products
• Develop and execute pre-launch and launch activities for the new products consistent with the global marketing strategies, including pre-launch and launch plans for any new products
• In conjunction with Area Director take part in the elaboration and implementation of projects directed at sales maximizing (including third parties/ agents)
• Develop ongoing liaison with key opinion leaders, patient support groups and other healthcare organisations to ensure that significant developments in the field are identified and monitored. Take an active role in KOL management and KOL developmental plans
• Provide marketing support for Shire Rare Diseases Business Unit national and regional symposia, workshops, satellite symposia and other meetings
• Responsible for the development of all printed and electronic promotional materials in conjunction with European product managers, medical and Legal affairs and in collaboration with the local commercial teams. Responsible for leading the review process of all promotional items
• In conjunction with European product management and Medical Affairs, establish and execute product training for employees and contractors
• Ensure collection of analytical information regarding the market, competition and the company products
• Gives input to European brand teams and team meetings to ensure that knowledge and needs of Swiss Team is being shared
• In conjunction with Medical and DACH (Germany Austria, Switzerland cluster), support Swiss physicians with respect to clinical research grants and other post-marketing programs, including screening activities
• Provide Quality control of customer service in each level (administration, physicians and patients)
• Secure effective cooperation with the distributor to understand market opportunities and align strategies and resources to ensure the distributor’s marketing plan and activities do support those of Shire
• Manage marketing budget for promoted products in Switzerland
• Degree-qualified, in a scientific discipline would be advantous
• Pharmaceutical product management experience (strategic and tactical marketing) is a must
• Experience of working with complex therapies would be an advantage, especially in a small to medium-sized company
• Product launch experience is essential
• Previous experience of marketing or sales in rare diseases role is of advantage
• Strong interpersonal and communication and fluent in German and English is a must (French an asset)
• Networker : Able to develop strong relationships with colleagues, marketing partners and external suppliers/agencies in the region
• Flexible outlook: Able to work in a continuously changing environment and able to travel frequently
• Strong scientific knowledge: Able to establish strong credibility with thought leaders and internal colleagues
• Mature: Able to build trust and form effective relationships with a wide range of stakeholders inside and outside the company
• Delivering, planning and driving B2B Marketing activity, working alongside Ireland, UK and International teams to support and drive marketing and sales strategies to key customers and key distributors
• Contribute to the brief for the continued development of all brand messaging collateral in multiple media channels including digital and social media
• Help drive strategies to enhance range & product portfolio management in each key sector of business (Customer, Geography, Treatment area)
• 3-5 years+ experience in Marketing function ideally within an International B2B environment
• Sector understanding in Medical device or pharmaceutical experience would be desirable
• Specific track record in dealing with large matrix teams would be essential with an accomplished ability to report at senior level
• Have had responsibility for developing, driving and implementing commercial marketing plans across different markets
• Have an excellent track record of developing products or brands in various channels internationally
• Have excellent influencing and negotiation skills
• Have a strong results orientated can do attitude
• Be impactful and have a strong character
• Strong time management skills, with a proven track record in planning & delivering projects 'on time'
• Want to move to a new role where an entrepreneurial culture is fostered and expected
• Have a preference to work in an established business where a level of autonomy and creativity will be afforded to you
• Flexibility for travel when required
• Support PubMatic’s internal and external marketing activities including collateral, events, social media, content creation, press relations, RFP and training across Singapore
• Oversee, support and provide training to in-market sales leadership
• Project manage and deliver hosted events including organizing client entertainment, including invitation management, event logistics and meeting and greeting attendees
• Manage event sponsorships and executive speaking presence at industry events
• Localize brand presence, including oversee in-market language sales collateral, web presence, and content
• Support the Singapore sales team on RFPs, including managing the process, liaising with technical, sales and product marketing to obtain content
• Work directly with other team members on managing lead generation programs
• Sales enablement
• Brand localization
• Hosted and sponsored events
• Work in partnership with key sales stakeholders to better understand the challenges and opportunities for PubMatic from both the supply and demand side of the market. Translate product development opportunities through to the Product Marketing team for evaluation and inclusion in the development roadmap as appropriate
• Developing core sales materials in partnership with Product Marketing that address the identified challenges and opportunities, with responsibility for ensuring materials are at ‘agency standard&#8217
• Work with Corporate Product Marketing teams to ensure product roadmaps are developed to support global roll-outs
• Ensure key product marketing updates get carried across all channels from sales training through to customer education
• Own communication and logistical strategy for sales marketing updates, product roll-outs and training. These updates should be tailored to relevant audiences (from C-Suite through to junior sales support roles) and occur on at least a monthly basis
• Support sales training strategy and ensure training programs are executed to the highest standard to enhance sales
• Manage execution of online training system for all sales marketing initiatives
• Manage monthly updates to sales marketing materials with market research, SWOT analysis, product and partner updates
• Manage knowledgebase library in partnership with product marketing
• Develop and drive a program of customer education initiatives to ensure that our product suite is understood by both the supply and demand side of the industry – act as the ‘voice of the customer’ to internal stakeholders as required
• Support marketing sales leadership with the development of RFI/RFPs for Tier 1 prospects
• Measure ROI against key KPIs of marketing activity and report back to the wider business via a monthly dashboard. Make course correction recommendations to ensure activities are delivering against core business strategic objectives
• Work with the VP Marketing to prepare departmental budget, then monitor and effectively manage the departmental budget
• Prepare and manage Annual Marketing Plan and Budget and provide ongoing feedback and information regarding expenditures, invoices, and status to VP of Marketing. Manage monthly variance reports and relationship with Accounting
• Manage Program, Creative, and Analytic resources to deliver and accurately and efficiently execute all known campaign and operational activities on an annual basis, while factoring in the 25% of unplanned activities that routinely distract execution. Set and adhere to timelines and reprioritize when necessary to meet schedules
• Explore, grow, and optimize all marketing channels while continuing to investigate and recommend new marketing methods to engage membership
• Develop and execute marketing segmentation, automation and reporting for improved decision making and increased project volume
• Maintain a climate that attracts, retains and motivates a top quality Marketing team. Provide direction and help develop people’s skills, clearly articulating expectations and clarifying roles and relationships
• Run weekly status meetings to ensure department-wide up-to-date knowledge of all projects
• Encourage professional growth and development of subordinates through effective coaching and counseling, developing team through 1:1 meetings
• Facilitate priority setting and the sharing of information throughout the Marketing Department
• Utilize team of Project and Data Specialists to
• Facilitate the development of innovation and contribute to an atmosphere of openness and involvement with the team members
• Ensure quality of marketing materials delivered, including accuracy of content, production levels, and compliance with laws and regulatory requirements
• Manage media advertising (print, broadcast, and digital), local and branch events/sponsorships and promotions
• Bachelor’s Degree in business, marketing, journalism or related field
• Digital Marketing experience required
• Experience managing teams required
• 7-10 years marketing experience; financial industry is a plus
• PC computer literate with high comfort level in MS Office
• Experience with Project Management Software
• HTML experience, preferred but not required
• Demonstrated understanding and experience with marketing communication
• Understand ad agency or marketing department project development
• Experience working with and managing external vendor/partner relationships
• Ability to manage projects, processes, and people to effectively implement calendar items and projects
• Able to problem solve through root-cause analyses, cost benefit analyses, and recommend solutions
• Direct the successful implementation of marketing programs coordinate with other departments as Marketing liaison
• Solid understanding of budgeting principles and expense management
• Experience developing collateral, direct marketing, digital media and multimedia marketing and advertising materials
• Strong interpersonal skills; ability to work well with other team members
• Ability to work independently and manage multiple, simultaneous projects to completion

Matrix, Marketing, Manager Styling Resume Examples & Samples

• Contribute to all aspects of developing brand strategic plans that will achieve sales growth and profit objectives
• Identify and design business strategies to accomplish brand goals
• Lead cross-functional team to successful, on-time execution of marketing plans, including promotional programs, new product launches and integrated events
• Analyze and develop a strong understanding of business results, competitive activity and market trends, turning insights into action to reach stated brand goals
• Oversee and manage the budget and direct and ensure accurate forecast
• Prepare and deliver presentations to sales, distributors and senior management
• Collaborate with country director to develop targeted marketing plans with a coherent integration of marketing tactics, event and PR activities to achieve country goals
• Lead content creation and project management for external newsletters, collateral and customer communication (i.e. emails and letters) for applicable markets. Manage and counsel local marketing specialist, where relevant
• Manage and implement a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, and external corporate events (e.g. auto shows and product launches)
• Assist in the planning of regional activities including store openings, test drives, lead generation events and supercharger launches. Assist in the development of in-store programs and campaigns to engage existing leads and create new leads
• Support the field sales organization on other marketing initiatives
• Comfortable managing and coaching others
• 30% Travel Required
• Master degree or equivalent
• Excellent written and verbal communication skills (English and French) with proficiency in building clear, compelling value propositions that can be expressed in a variety of media
• Experience in managing large-scale events or trade show participation
• At least 5 years’ marketing experience in a range of areas including email marketing, events, integrated marketing partnerships and retail marketing
• Understanding of the local country needs
• Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently
• Ability to maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes
• Native French speaker; fluency in other European languages highly appreciated
• Proficient in MS Office, and preferably also in the Adobe Creative Suite
• Proven ability to work in a fast-paced, dynamic and deadline-oriented environment
• Positive “can do” attitude, passionate and able to show commitment and to inspire others
• Large company discipline...small company entrepreneurial attitude
• Comfortable working across a variety of different cultures and languages
• Bachelor’s degree (B. A.) or equivalent
• Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media
• At least 5 years’ marketing experience in a range of areas including email marketing, events, integrated marketing and retail marketing
• Native Norwegian speaker; fluency in other European languages highly appreciated
• Plans, directs and coordinates marketing programs, initiatives and marketing materials related to all Viverae markets
• Evaluates, plans and monitors marketing strategy and objectives to meet the changing market and competitive conditions
• Oversees Viverae’s advertising and promotional activities
• Develops and maintains progressive social media channels that reinforce the brand and build community
• Responsible for sales enablement, trade shows, and industry conferences
• Prepares, monitors, evaluates and reports on respective major cost center budgets
• Ensures the integrity of Viverae is protected through appropriate use of the logo and other corporate materials
• Compiles marketing and professional development reports and other related data
• Continually gathers and researches information concerning market characteristics, competitor programs, and potential opportunities
• Review and acknowledge understanding and compliance with Viverae Employee Handbook
• Works with executive team, legal, and product management in communicating legislative activities impacting Viverae
• Supervisory Responsibilities
• Supervises marketing personnel and activities
• Bachelor’s Degree in Marketing, Communications or Business Administration or related experience required
• Master’s Degree in Marketing, Communications, or Business Administration preferred
• Completion of advanced training in the following disciplines or certification in professional communicators, marketing, analytics, or healthcare preferred
• Minimum of five (5) years experience in communication, marketing, education or public relations
• Three (3) years of supervisory or management experience
• One (1) year experience in healthcare, health management, wellness or related field preferred
• Excellent human relations and communications skills, both written and oral
• Ability to prioritize and manage multiple tasks
• Demonstrate advanced competencies of supervisory skills – planning, coordinating, directing, coaching, performance feedback and appraisal
• Ability to work under strict deadlines and has the capability of problem-solving skills
• Skills in preparing and delivering oral and written presentations, including formal professional development and teaching assignments
• Ability to work independently, with minimal supervision, and in teams
• Advanced knowledge and skill in utilizing the Internet for research
• Ability to travel for business and training
• Ability to work flexible and extended hours as needed or directed
• Advanced competencies in using social media for business purposes

Marketing Manager Entry Resume Examples & Samples

• Bachelor's degree required or one to three years of industry or other related marketing experience, or at least one year experience as a Marketing Associate
• Currently holds or willing to obtain Series 6 license within six months of hire
• Flexibility and willingness to work in a team environment
• Demonstrated problem solving and negotiation skills
• Ability to develop strong working relationships with sales, other internal departments and outside vendors
• Strong knowledge of products
• Proficient in core content production systems and requirements
• Create and drive marketing strategies to support retention and acquisition, from conceptualization through launch, including performance analysis
• Assist in developing overarching marketing strategy, channel mix, and creative approach, ensuring efforts are “on brand” and consistent throughout all channels
• Utilize email, display advertising, social, search and mobile marketing to engage users, increase retention, and reduce churn
• Routinely monitor metrics and analyze customer trends in order to make recommendations and adjust marketing plans accordingly
• Design and implement testing and optimization strategies. Communicate results clearly and effectively
• Explore new marketing channels, identifying areas for growth and potential improvements in the acquisition funnel
• Bachelor’s degree and 3-5 years of digital marketing experience are required (Masters or MBA a plus)
• Expert in developing and implementing innovative integrated marketing program, campaign management, and digital marketing to include crafting the strategy, positioning and messaging for programs that drive acquisition, retention and engagement
• Analytical and quantitative thinker, with excellent business acumen. Experience working with and leveraging data insights to optimize campaigns
• Positive, high energy, self-starter with the desire to work in a fast-paced, changing and deadline-driven environment
• Results-oriented, team player with strong time management skills and a “can do” attitude
• Detail-oriented and organized individual with excellent written, oral communication, project management and presentation skills
• Clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences
• Experience using key web analytics tools such as Omniture
• Impeccably honest and ethical, with good judgment

Assoc Marketing Manager, Access Marketing Resume Examples & Samples

• Continuously test and optimize all marketing campaigns, and all aspects of the acquisition funnel, using tools like Adobe Test & Target
• Build models, conduct in-depth analyses and provide insights into marketing metrics and performance
• Manage all aspects of budgeting and forecasting for acquisition channels
• Identify areas for growth and drive continuous improvement in marketing efficiency
• Meet acquisition goals, managing to an efficient ROI and within budget
• Collaborate with Marketing, Product, Engineering and Analytics teams as well as external product partners
• Bachelors degree required, MBA is a plus
• Highly analytical with extensive experience in test design, execution and measurement
• Capable of creating detailed models to analyze tests and key metrics as well as with using web analytics tools such as Omniture
• Demonstrated ability to create and manage in-depth budgets and forecasts
• Proven track record of strategic decision making and problem solving, with a strong data-driven approach
• Demonstrated leadership experience
• Opportunistic, innovative and creative – entrepreneurial mindset with can-do mentality
• Energetic, passionate and intellectually curious
• Focused with keen ability and drive to execute in a fast-paced, ever changing environment
• Adaptable – able to change priorities rapidly and work well under pressure
• Team player who can work well with internal teams and partner teams
• Outstanding communication and presentation skills, especially with respect to analytics and insights
• Aggressive, with sense of urgency and bias toward action
• Entrepreneurial self-starter with can-do mentality and ceaseless energy
• Lead the strategic planning, development and implementation of all marketing and sales activity to build a broader profile and reputation for Performa and meet income targets
• Working with colleagues, research and solicit new business sponsorship deals
• Develop new business opportunities and partnerships with other organizations and the Biennial Consortium
• Work with senior team and external advisors to maximize revenue from sales and develop new initiatives in line with income targets
• Manage the development and implementation of all marketing campaigns including print, online, social media, book distribution and sales of editions to the highest standard and to schedule
• Draft, edit, and proofread all marketing copy in coordination with Performa’s curatorial team and Biennial Consortium organizations
• Manage and work with external graphic designers ensuring consistency of brand identity across communications platforms
• Plan and execute all advertising campaigns
• Work closely with Performa’s public relations contractors to meet all public profile and branding targets. Maintain press relations in between Biennials
• Maintain marketing budget and assist in budget development
• Lead the development and updating of Performa’s websites, working with web developers to design and maintain online presence
• Manage database and direct mail campaigns
• Develop audience and market research initiatives and based on findings draw up plans to maximize participation
• Oversee all e-news communication -- content strategy and list management
• Coordinate the preparation of annual reports
• Demonstrable capacity to fulfill senior level responsibilities in marketing and/or sales in the visual or performing arts sector
• Extensive knowledge of contemporary art and performance
• Competence in analyzing marketing data and producing reports
• Digital marketing and social media experience
• Experience working with graphic designers to create print and digital materials
• Ability to think quickly, problem-solve, and make decisions in high-pressure situations
• Strong organizational skills, including an ability to handle multiple priorities
• Diplomatic attitude and ability to negotiate between several different parties
• Ability to cultivate and broker corporate sponsorship
• Working with the Managing Director to present a vision and strategy for connecting the Theatre’s diverse programming with current and new audience members, developing long term and seasonal plans
• Writing for the website, e-newsletters, press releases, etc
• Tracking, analyzing, and reporting on marketing initiatives results
• Working with the Managing Director to create a marketing budget. Manage the budget throughout the year
• Creating and posting website content
• Managing Queens Theatre’s social media accounts
• Managing outside graphic design and print production of marketing materials, as well as distribution plans for those materials
• Executing of e-newsletters
• Work with Queens Theatre staff on cross-departmental marketing needs (development, rentals, education)
• Proficiency in Adobe Illustrator, Photoshop, InDesign
• Knowledge of WordPress CMS, and HTML
• Lead marketing project management for select museum exhibitions and programs, such as the Works & Process performing arts series, tourism development, education series programs, and Guggenheim App
• Developing strategic multi-channel marketing plan and budget
• Recommending media plan and placement
• Drafting copy and circulating for approval
• Selecting images and clearing rights as required
• Overseeing internal and external designers and agencies producing print ads and radio spots, direct mail, e-mail promotions, banner ads, social media graphics, and other ephemera
• Overseeing production of marketing materials including: setting up project schedules, issuing insertion and work orders, obtaining vendor bids, coordinating with printers and mailing services to assure timely, high-quality delivery
• Managing direct mail campaigns for series brochures, postcards, and other mailers
• Managing paid digital advertising, such as animated and rich media banners, Google Ad Words, and Facebook ads
• Setting and monitoring campaign effectiveness (especially for online and social media campaigns), producing timely reports, and developing contingency strategies if required
• Liaising with Curatorial, Interactive, Visitor Services, Membership, Education, Special Events, and Development staff to provide marketing expertise as required
• Develop and maintain close working relationships with media reps; identify and recommend cost effective targeted advertising vehicles; negotiate favorable non-profit rates, co-op promotions, and partnerships with the support of Director of Marketing
• Write and post social media content for Works & Process at the Guggenheim channels. Direct external agency social media, search, online display and remarketing advertising strategies
• Collaborate with Associate Director, Digital Marketing Manager to integrate targeted online, search, and social advertising, email marketing, social media, video and other digital initiatives into marketing plans
• Develop and maintain internal expertise in Raiser’s Edge/Exact Target, and SocialSignIn overseeing on-site and online mailing list collection, maintenance, and requests
• May support special projects such as Guggenheim UBS MAP Global Art Initiative, Guggenheim App and other Marketing department initiatives as required
• Participate in interdepartmental committees and project teams as required
• Manage Marketing Associate and interns to meet job requirements
• BA or BS degree
• Minimum 3 to 5 years progressively responsible marketing or advertising experience
• Staff supervision experience
• Demonstrated experience developing and managing integrated multi-channel marketing plans
• Strong verbal and written communications and project management skills
• Knowledge of digital marketing including social media
• Experience in tourism development an asset
• Genuine interest in the visual arts (especially modern and contemporary art), performing arts, architecture, and design
• Strong Microsoft Office Suite skills
• Adobe CS5, HTML, Google Docs, Raiser’s Edge or database software experience, and email marketing a plus

E Commerce Marketing Manager FR / DE Site Resume Examples & Samples

• To setup E-Commerce performance marketing channels for France and Germany, and drive qualified traffic (customer acquisition and retention) to the websites to generate revenue (PPC, SEO, Email, Social, Affiliates, Re-marketing, Mobile, etc)
• To work with Country Marketing teams to support the achievement of overall company Marketing objectives using the Performance Marketing channels as well as Digital channels broadly
• Develop E-Commerce marketing channel strategy to drive traffic to the E-commerce website
• Monitor performance of E-commerce performance marketing channels and adjust strategies /activities according to business performance
• Be accountable for E-commerce marketing activities and performance, including directly managing external agencies and regular reporting / KPI management on E-commerce marketing activities
• Develop and manage E-commerce marketing channel budget
• Contribute as a functional leader in the E-commerce team to develop and achieve overall E-Commerce strategy and objectives
• Provide insight / guidance to E-commerce website management team to enhance conversion rate
• Analyse and segment customer database
• Develop customer contact strategy
• Manage mobile app
• Manage E-customer customer database, and generate customer insights / analytics
• Keep up to date on new technologies and trends
• Work with local marketing teams to support / amplify country marketing campaigns
• Drive omni-channel strategy / marketing activities
• Bachelor’s degree required – preferably in a marketing discipline
• Minimum 4 years’ experience in e-commerce performance marketing channels (PPC, SEO, Email, Social, Affiliates, Re-marketing, Mobile, etc), including at least 2 years of experience in a similar role
• Experience in digital brand marketing a plus
• Experience in the retail sector, preferably in fashion OR experience working in a digital agency
• Performance marketing track record in France / Germany highly desirable
• Ability to work in a multi-cultural setting
• Strong analytical skills, including a track record in leveraging data to generate insights which to feed into marketing campaigns
• Creativity / innovative thinking and strong motivation / passion to drive accelerated business growth
• Working knowledge in MS Office, including a good command in MS Excel
• Ability to travel regularly required
• Fluency in English and a choice of French or German required
• Producing regular reporting - Facilitating electronic invitations, including the development, branding and compliance reviews for invitations, and the administration of the invitation system
• Manage the collaboration platform to warehouse the playbook, shared calendar, tools, and resources
• Partner with the charitable team to align strategies and ensure tracking and measurement
• Make recommendations and provide updates to Commercial leadership
• Perform other duties as requested by management
• Brand equity and positioning
• Strong professional outlook and interpersonal skills to interface with all marketing support teams in order to actualize marketing programs. This includes on-going project management with Purchasing, Package Development, Creative, Displays, Sales, Financial, Research and Operations teams
• Drive to elevate brand performance to the next level including new, different, and creative approaches
• 5+ year’s professional experience in a sales/marketing environment

Marketing Manager Shelter Resume Examples & Samples

• New hire concierge to sales force – will contact new hires upon notification that offer letter has been accepted; purpose of initial contact is to gather all the information required to set up new LO pages, order business cards and transfer data base into CRM tool
• Work directly with the MSA and JV management to initiate, lead and support developed marketing campaigns
• Train sales force on effective use of the CRM platform and supporting marketing tools
• Expand and grow MSA and JV email marketing programs by collaborating with marketing and senior leadership to develop targeted campaigns that drive increased visibility and market share
• Oversee and maintain the various entities' websites and landing pages
• Assess campaigns on weekly/monthly basis and track opportunities for improvement
• Analyze and interpret participation reports on automated campaigns
• Provide weekly summary of automated campaigns to senior leadership of various entities
• Support managers to encourage better participation and penetration of campaigns in local markets
• Research industry trends (for video, mobile, social media, etc) and propose strategic content and delivery improvements to increase reach
• Train and coach managers and sales force on new automated campaigns
• Attend regional sales meetings
• Create plan for video components; work with VP, Marketing and leadership to develop scripts/content
• 4 year undergraduate degree
• Minimum 3 years housing industry experience, preferably in Marketing or Sales
• Strong understanding of the real estate/mortgage industry
• Ability to manage at both the strategic and operational level, must be a doer first and a delegator second
• Strong knowledge of contact management systems
• Strong knowledge of social media strategy and compelling content placement
• Proficiency with Microsoft Office Suite (Word, Excel, Power Point), and web marketing/blogs is a plus
• Smart, productive and clever
• Assist in the development and implementation of a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, brand awareness and membership
• Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media
• Manage social media campaigns and day-to-day activities
• Monitor trends in fashion and write compelling content for our blog
• Incorporate captivating social networking features into all marketing messages
• Measure the impact of social media on the overall marketing efforts
• Assist in the development and implementation of all PR strategies, and actively discover PR opportunities for the organization
• Write and edit content for marketing communication materials including the blog, email blasts, print, press releases and electronic communications
• Community management and daily interactions with the Francesca’s Collections social communities and social programs
• Drive conversation and engages as the official voice of Francesca’s Collections within the communities
• Interacts with community members (such as key bloggers) and identifies and builds relationships with key advocates
• Work with boutique managers in managing the social media initiatives of all stores
• Create operational strategies for internal process development
• Identify emerging channels, blogs and forums wherein Francesca’s Collections or its advocates should have a presence and identifies who the appropriate leads are for engagement with the community
• Establish benchmarks and methods of ensuring the effectiveness of social business programs, reporting and analysis on a monthly basis
• Manage monthly reports, crisis response plans, and daily listening process/workflow
• Listen and monitor conversations using Radian6 or other social media monitoring tools across the entire internet landscape
• Work closely with Marketing director to ensure tight integration of all social marketing campaigns and initiatives
• Manage messaging and content calendar. Participate in planning meetings with collaborative, cross functional team to ensure development of appropriate messaging which supports business and brand goals
• Monitor social media trends. Research existing and emerging social/professional networking channels, platforms, sites, blogs, apps for new ways to reach and engage in conversation
• Research and select Social Media Managements tools and requirements
• Deliver accurate budget tracking reports and billing performance
• Train, motivate and identify Subject Matter Experts (SMEs) within Francesca’s Collections to participate in responding to or providing direction to prospective or current customers needs within the social channels
• Bachelor's degree in marketing, communications, PR, journalism or related field
• 2+ years’ experience with managing social, digital or interactive projects
• Proficient in Microsoft office
• Basic knowledge of HTML or CSS coding a plus
• Superior verbal and written communication skills a must
• Ability to assess community engagement
• Ability to create editorial content
• Proficient with Social Media tools such as Radian6 and TweetDeck
• Understand Social Business best practices and theories, including concepts of Social CRM, Social Influence/Advocacy, Social Objects, Enterprise 2.0
• Experience inspiring engagement, word of mouth, and dialogue
• Familiar with nontraditional digital communications such as, blogs, podcasts and other user-generated content
• Knowledge and experience with viral marketing and online guerilla marketing
• Ensuring customer growth through strong, strategic marketing programs and product launches that will help brand achieve market share and ranking in the industry
• Managing operational effectiveness to achieve desired ROI for marketing programs and product launches
• Leading and developing people to uplift expertise in the marketing team
• Minimum Education Required: 4-yr Bachelor’s degree, marketing, advertising, communications, graphic design or related
• Minimum Job-Related Experience Required: 3 - 6 years of relevant experience
• Preferred Education: 4-yr Bachelor’s degree in marketing, advertising, communications, graphic design, or related
• Preferred Experience: 7 - 10 years of relevant experience in media planning, media sales, advertising agency, research, marketing or creative services, or promotions
• Must demonstrate both analytical and creative orientations
• Must possess strong verbal, written, and visual communication skills
• Must be able to provide direction, guidance, and training for relevant parties within the department or related internal partners
• Ability to manage, persuade and enthusiastically work with a wide range of personalities within the branch, across the company and external constituents with a broad spectrum of experience and abilities
• Must demonstrate vision in setting goals, defining expectations, managing projects & personnel, and organizing process
• Must be flexible and able to adapt quickly and easily as circumstances change. Must display sound judgment in prioritization
• Must demonstrate outstanding organizational skills and attention to detail
• Must demonstrate outstanding time managements skills
• Must be capable of working in a fast paced environment with tight deadlines
• Ability to multi-task and juggle several assignments at one time
• Must take ownership and accountability of projects, personnel, and final deliverables
• Customer service oriented for all internal and external customers
• Strong focus on process improvement
• Advocate team orientation across department and branch
• Aptitude to gather, assess, and interpret information
• Develop innovative, market-leading ideas and write proposals for current and prospective advertisers that could include online, social media, mobile, app, and emerging media elements that leverage editorial, custom content and external partnership opportunities
• Successfully manage integrated programs that could include rich media, original video content, events, mobile, and social media components from activation to recap
• Create and manage program timelines and budgets
• Manage all social media for marketing initiatives (Twitter, Facebook, newsletter) including scheduling, trafficking, client approvals and writing copy
• Continually identify emerging trends in social media and online advertising, and work proactively to turn them into innovative new platforms for our brand and our advertisers, with the ultimate goal of driving revenue
• Exceptional writing skills coupled with a creative, out-of-the-box mind
• Knowledge of and passion for digital media space
• 2+ years of related digital marketing experience
• Strong analytics and real-time judgment with maturity, poise and “grace under pressure”
• Ability to work closely with a variety of internal constituencies, as well as interface with clients and other external colleagues (e.g., vendors, agency contacts, etc.)
• Outstanding record of academic and professional achievement
• Creating big, innovative, multi-platform ideas that move our clients and industry forward—and include print, online, social, mobile, app, and other emerging media elements
• Writing beautiful, compelling, persuasive proposals that convey complex ideas in simple ways
• Successfully managing integrated program execution, including timelines and budgets, from activation to recap
• Managing all content approvals for marketing initiatives, including scheduling, trafficking, client communications, and copywriting
• Collaborating with sales reps, external partners, clients, technologists, and senior management to bring ideas to life
• 3-5 years of experience in marketing with responsibility for driving end executing marketing/brand strategies and plans, measuring, analyzing and reporting success
• Experience in developing brand strategies for existing products and new launches
• Proven experience leveraging the latest digital marketing channels
• Demonstrated expertise and proven results in Social Media strategy development
• Experience in designing, implementing and analyzing marketing test and control experiments
• Exceptional communication skills and experience of comfortably operating with data and insights
• Project and time management skills with an ability to set and maintain priorities in a multi-task environment
• Strong all round communicator, able to work across international borders, in teams and independently
• Excellent attitude and disposition; comfortable with ambiguity; bias for action; ability to smartly navigate organizations and build relationships
• Message and Value Proposition Development and Maintenance
• Sales & Marketing Alignment
• Bachelor’s degree required; MBA preferred. 7-10 years progressive B2B marketing & communications experience with 3-5 years specific to the Insurance market
• Strong and extensive business-to-business consultation and strategy development for a Vertical market is preferred
• The ability to work in a matrix environment, partnering with product management & sales teams is essential for success in this position
• Must be an outstanding communicator with proven ability to work in a collaborative environment and be able to influence teams
• They will have sound understanding of how to maximise opportunities utilising
• Responsible for building an ongoing knowledge base within targeted customer segment to identify, investigate and qualify major areas of opportunity, including coordination of objectives with the strategies of product development and sales
• Develop detailed plan for programs (including solid fact-based business cases / criteria and possibly budget allocation) to drive incremental revenue or protect base business area revenue and profitability objectives. Also, develop market specific programs based on in-depth knowledge and identified opportunities
• Implement and oversee program creation, product focus, promotions, communications, distribution and production of literature, sales tools and pricing as appropriate for targeted customer segments
• Measure and analyze marketing activities with appropriate tools. Communicate measurements and performance against the criteria. Adjust plans and programs as appropriate based upon analysis of market, segment, or competition
• Manage/monitor people and financial program resources as appropriate. Advise management on program specific budgets. Maintain accountability for direction and control of financial and budgetary results. Manage cross-segment product, pricing, promotional and channel programs as appropriate
• JD or masters level degree preferred
• Minimum of five years marketing experience
• Demonstrated basic marketing and project management skills
• Demonstrated excellent oral and written communication / presentation skills
• Manager of marketing plan development, including research
• Development of segment positioning, brand architecture, competitive assessments, customer segmentation, solution brands and building on brand equity
• Develop and execute marketing tactics
• New Product launch plans and roll out to customers. Alignment with the Marketing function area needs (PR, Direct to Customer, Show Management, web)
• Achieving revenue goals and managing to approved budgets
• Brand Knowledge/Brand Equity: Knowledge of and ability to apply basic marketing mix concepts (e.g., segment positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, customer segmentation)
• Business Knowledge: Knowledge of procedures and marketing mix elements that drive increase in volume and brand equity
• Marketing Direction: Knowledge of and ability to apply basic marketing strategies (marketing programs)
• Sales Management: Knowledge of basic sales management concepts (sell-in process, benefits/features products, channels, training)
• Planning & Organizing: Establishing courses of action for self and other to ensure that work is completed efficiently in light of the strategies and destination of the department and organization. Strong project management skills required
• Communicating Effectively: Conveying information and ideas in a clear, meaningful, and timely manner, providing information to ensure understanding; solicits input from the audience during the communication
• Thinking Systemically: Understanding the complexities and interdependencies of information and events in order to develop more effective solutions and ideas
• Building Value Based Relationship: Generating alliances internally and externally by continuously identifying and acting on those things that will create success for the company and its customers, suppliers, community
• Establishing Collaborative Working Relationships: Developing and using collaboration for the purpose of accomplishing work objectives; developing relationships with other individuals by listening, sharing ideas, and appreciating other?s efforts and point of views
• 10 Exerting Personal Influence: Persuading others to support or agree with an idea, issue or position
• Bachelors degree, preferable in Marketing. MBA preferred
• Plan and execute marketing campaigns to drive top line sales within targeted ROI
• Own and actively manage the online acquisition channel mix elements to ensure best overall return
• Own and manage all aspects of the creative development process to deliver best in class communications
• Develop, implement, and evaluate quarterly marketing plans
• Execute online marketing and co-marketing campaigns with a primary focus on user and content acquisition
• Implement online PR, product, and branding promotions to build brand awareness
• Manage media relations and events
• Responsible for the design and production for relevant point of sale
• Develop and implement appropriate ROI tracking methods; and analize and report on daily and weekly campaign performance
• Work with engineering and marketing teams to identify project areas, and process enhancements to drive overall program improvements
• Lead the development of marketing collateral and promotions which are linked to seasonal campaigns
• Support retail operations via the delivery of value added launch packages, product knowledge tools, in-store events, store opening promotions, and so forth
• Leverage social media and web tools to further extend the brand reach and further engage the customer
• Foster strong, collaborative working relationships with internal partners (Creative, Visual, E-com, IT, Product and Sales) and external partners in order to assure integrated and successful campaign implementation, and marketing initiatives
• Manage consumer touchpoints to assure that all elements are integrated, aligned with the brand and deliver value-added shopping experience cues: shopping bags, in-store music, POS material, brochures, and so forth
• Ensure proper and thorough post-campaign and event analysis for all programs implemented with respect to pre-defined objectives. P&L reporting required and key learnings to be incorporated into future programs
• Work closely with Marketing Director on various strategic projects and initiatives
• Manage the marketing budget on a monthly basis and provide details associated with discrepancies which surface
• Manage a team of Marketing professionals and foster creativity, development and coaching where required
• Bachelor's Degree - Marketing
• 5 to ten years in fashion retail marketing experience that includes product/category management, development and implementation of events, promotions, collateral and other marketing programs
• At least 5-8 experience in a fashion-related consumer goods business an asset
• Previous staff supervision required
• Must have knowledge of marketing fundamentals, forecasting, budgeting, effective oral and written communication, strong analyzing techniques required
• Understands how to apply product and event performance data to support business. Must be skilled at interpreting and applying findings to better support the business
• Knowledge and interest of the retail fashion industry is an asset
• Has a strong sense of branding and is able to formulate copywriting with respects to tone
• Exhibits strong project management capacity with an emphasis on working with and through cross-functional teams
• Bachelor’s degree in related field required
• 3-5 years work experience in a related field such as sales or marketing required
• Strong track record of working on cross-functional teams required
• Demonstrated ability to effectively manage projects required
• Strong verbal and written communication skills required
• Excellent time management skills and organizational skills required
• Ideal candidate should have min 3-5 years of marketing experience in multi-nationals company
• Proven track record of campaign project management
• Familiar with the local activation and media buy agency landscape
• MBA from reputable universities will be an advantage
• Great communication skill, positive attitude and true collaborator
• Passionate to get things done - including take additional extra hours if necessary

Lustre Marketing Manager Resume Examples & Samples

• Understand HPC end user needs and drive requirements into the various planning and marketing organizations across compute, networking, and storage
• Participate in the development and management of online marketing programs with the purpose of generating new sales leads for the company
• Marketing campaign content development and delivery
• Provide market context into product planning and work closely with technical computing teams to define and execute marketing and lead generation programs to support profitable revenue growth
• Develop a comprehensive online marketing plan through media partners that includes banner ads, sponsorships, co-branded email, and other creative means to reach online audiences
• Help to grow our database and deepen our relationship with current database members through a broad range of online and other communications
• Ensure product positioning is effectively communicated and reaches the appropriate target audience
• Work with the sales team to ensure that they are briefed on marketing programs and have the right tools to follow up as required
• Contribute to the day-to-day marketing activities from concept and research through to implementation in any territory where assistance is required
• Represent our company outside of the office by attending external events
• Work with the web team to ensure that marketing programs are accurately reflected on our Web site and that all required lead acquisition components are fully in place
• Collect information and data to produce consolidated monthly campaign metrics
• Assist in partner marketing programs, working with channel re-sellers of our products
• Bachelor's Degree in Marketing and/or Business (MBA preferred)
• 7 years experience in managing and executing B2B direct marketing, customer lead generation and acquisition programs
• 6 years experience utilizing presentation and/or communication skills to help build teams and influence
• 4 years experience working on joint marketing programs with channel partners
• 4 years experience in working with and managing external vendor / partner relationships
• 3 years experience in social networking, community engagement and relationship building
• Experience working with HPC or in a related field
• Experience working with Lustre
• Previous Supervisory or Management experience
• Outstanding analytical skills used to assess online traffic, understand visitor paths, and devise data-driven customer segmentation and behavioral targeting strategies
• Proven ability to inspire and lead global marketing teams to targeted objectives while forging strong, productive relationships with Sales, IT, and other partners
• Broad knowledge of current and emerging online trends
• Ability to think strategically one minute and execute tactical details the next
• Extremely resourceful, highly creative and high energy
• Ability to build relationships with multiple people/groups of all levels across the organization
• Creative with a solutions-oriented focus
• Excellent verbal communication skills and a history of developing and delivering C-level presentations

Latin Marketing Manager Resume Examples & Samples

• Subject Matter Expert and spokesperson for Enterprise Security Products at events, customer engagements, PR/AR, etc
• Security buyer and marketing expert who can advise on sales and marketing programs
• Content creator who can take global messaging and make it work for regional audiences or develop appropriate regional content as needed
• Lead regional planning cycle coordinating between Sales and Marketing
• Act as the liaison between regional marketing and WW Enterprise Security Products Group marketing
• Participate in developing annual and quarterly marketing plans for the business unit
• Influence and assist in a mix of direct marketing programs across Latin America. Activities may include driving face to face events, participation in 3rd party events and conferences and running regional customer forums
• Influence and assist in a mix of digital marketing programs across Latin America Activities may include email campaigns and webinars as well as managing 3rd party integrated digital marketing campaigns
• Coordinate and support quarterly calling campaigns with telemarketing teams, product marketing and sales operations to drive net new sales pipeline
• Bring creativity in how we engage with clients and prospects to increase response rate and engagement time
• Determine needs for local messaging/assets and assist in creating messaging and content
• Drive local social media efforts. Be active in blogging/tweeting on local issues
• Develop closed-loop post-analysis for marketing programs and identify/execute indicated actions
• Enable telemarketing/inside sales/sales teams on Enterprise Security Products and new announcements
• Strong track record of planning and execution in a multi-country environment
• Experience in the enterprise security market or other enterprise software market
• To be a self-starter who is able to work as part of a distributed virtual team
• Creativity and big idea thinking
• Excellent communicator including verbal and written skills
• Avid social media participant (i.e., I like to blog and tweet)
• Good knowledge and experience of marketing automation tools; Eloqua and Salesforce.com preferred
• Expert knowledge of marketing principles, practices, tactics and tool
• Expert knowledge of offering, segment, partner and account-based marketing
• Well-developed understanding of the industry, offering categories and HP offerings/strategy
• Strong project and budget management skills
• Strong influencing and consensus-building skills
• Fluent in Portuguese, English and Spanish

Life Cycle Marketing Manager Resume Examples & Samples

• Bachelors degree in Marketing/Business/Technical (must) , Masters degree in business (preferred)
• 10+ year marketing experience, preferred in technology sector
• 5+ years product marketing/strategy and/or go to market experience
• Demonstrated ability to
• Drive an organization's vision, strategy and execution, leading to tangible business results short and longterm
• Drive innovation & transformational change into a larger organization
• Define value propositions, differentiated brand positioning & messaging

Marketing Manager HP Software Resume Examples & Samples

• 7+ years marketing experience and/or solution development
• Ability to interface effectively with different management level
• Strong influencing, consensus-building and conflict resolution skills

Marketing Manager, Collaboration, Apj Resume Examples & Samples

• To lead, participate in and support cross-functional, virtual Collaboration GTM teams, aligning the Marketing strategy with the APJ Collaboration business objectives in order to achieve a measurable performance impact on the success of the APJ Collaboration portfolio. The role is inclusive of marketing strategy development, market development and field execution
• To work closely with the Collaboration GTM teams as an advisor and collaborator, defining go to market strategies, and subsequently supporting these strategies with effective and measurable marketing programs. Active participation as the Marketing lead in APJ Collaboration virtual teams
• To drive broad-based awareness of Cisco, our executives and our architectures/solutions in the APJ Collaboration marketplace. Collaborate with the Public/Analyst Relations team to drive media and thought leadership in the Collaboration space
• To ensure tight alignment of marketing objectives and outcomes to the APJ Collaboration sales plan, and a measurable Marketing Scorecard to report Marketing and initiative progress
• To maintain strong and collaborative relationships with Collaboration marketing teams in APJ and globally to ensure sharing of best practices
• Assist in the development and execution of the annual Collaboration Marketing Plan based on the sales goals and initiatives for APJ. Responsible for the creation, metrics, execution, regular communication and analysis of this plan to appropriate theatre sales personnel and those central groups (such as GMCC) who have a stake in the outcome
• Market Planning - Supporting and establishing strategic Marketing direction for the broad APJ Collaboration team and establishing appropriate support mechanisms to accomplish APJ Collaboration sales goals. Commitment to a long-range course of action to accomplish a long-range goals and vision
• Relationship Building – use appropriate interpersonal styles and communication methods to influence and build effective relationships with business partners (including peers, customers, functional partners, external vendors and alliance partners)
• Business & technical knowledge – understand and utilize economic, financial, and industry data to accurately diagnose business strengths and weaknesses; identifying key issues and developing strategies and plans
• Strategic market orientation – cultivate strategic customer relationships, be they internal or external, ensuring that the customer perspective is the driving force behind all value-added business activities. Translate key marketing messages to needs of business and IT executive audiences. Develop Collaboration thought leadership strategies
• Entrepreneurship and creativity – demonstrate a creative can-do attitude in a rapidly changing environment
• Executive disposition – convey an image that is consistent with the organisation’s values, demonstrating quality, traits and demeanour that command leadership respect
• Bachelor's degree in Engineering or Marketing
• At least 10 years’ experience in the Collaboration industry ; preferably in a regional capacity
• Ability to define and develop strategies
• Up to date knowledge of current tools and techniques for Marketing execution including demand generation activities, events and digital marketing
• Experience leading and managing complex multi-discipline teams
• Methodical and process orientated
• Develop messaging and positioning for Cisco’s Application Integration and Process Automation solutions, ensuring differentiation in their categories and integration into the larger Internet of Everything message and offerings
• Partner with SMEs and fellow marketing team members to create content that will support a differentiated web presence, awareness campaigns, demand generation, and sales enablement
• Ensure SMEs within the product portfolio team are featured as thought leaders by writing blogs, speaking at events, etc
• 4+ years of experience in the software or services industry, preferably focused on web services, middleware, or business process automation solutions
• Exceptional writing and presentation skills; ability to leverage various types of media to tell factual stories clearly, creatively, and succinctly
• Experience at multiple stages of a technology startup: ability to see “outside-in” and connect with both technical and business audiences
• Demonstrated effectiveness in working with development organizations, sales, marketing and channel teams
• Bachelor’s Degree required; MBA preferred
• Position Cisco´s IOE Brand in Central & Germany while building on the Cisco Corporate provided brand materials and assets
• Adopt the IoE Demand Generation Campaign with focus on Manufacturing - ensure successful deployment in Germany across selected Marketing Mix and Media Channels
• Close alignment to Corporate IoE/IoT Vertical Solutions Team to adopt best practices, materials, align on activities (e.g. Innotrans Berlin 2014)
• Drive dedicated Initiatives/campaigns around IoE/IoT in Germany/Central and link activities wherever possible to global activities, Center of Innovation in Berlin, CBC Eschborn, Cisco Live Milan and other local platforms
• Work closely with the Central Marketing team, esp. the Central PMO team and Country Marketing leads for close integration and realization of IoE activities in local Marketing Plans – e.g.IoE positioning in local marketing campaigns, websites and offices
• Work closely aligned with EMEAR IoT sales team and actively support the Innovation Center in Berlin
• Studies in Economics, Marketing Communications, Communications, New Media or similar
• Ability to well articulate and communicate Strategy, Execution and Reporting with Stakeholders at EMEAR and Central Level
• Minimum 5 years of Work Experience in Marketing Strategy and Execution
• Used to work in global matrix organization in an international environment
• Used to work in large organizations interfacing with different functions and locations at Global, European and local level
• Able to work self-responsible, taking initiative to engage with the wider Marketing team and also engage cross-functionally ie. with Public Relations, Sales, EMEAR/Central Marketing
• Initiative, resilience and flexibility also in time-critical situations
• Fluent German, excellent English
• Job can be based anywhere in Central Europe with preference Germany
• Develop and drive demand generation and sales enablement focusing on program development with content that motivates customers, partners, and Cisco sellers today and inspires them for the future of what’s possible through a long term relationship with Cisco to realize the Internet of Everything
• Partner with offering development, subject matter experts, and marketing disciplines across the team to develop program attributes that secure differentiation in the marketplace
• Leverage key client and partner references to serve as proof points
• Help develop positioning for Cisco Partners that make partnership with Cisco critical to their competitive differentiation and business growth
• Stay up to date on points of view from leading industry analysts and key influencers in the market
• 5-10 years of experience in the software and services industry, with specific experience developing demand generation and sales enablement content (Annuities focus is a plus)
• Ability to simplify emerging technologies down to comprehensible takeaways and actions
• Bachelor’s Degree required; MBA is a plus
• Candidate must have a strong understanding of Cisco product and services offerings with ability to recommend program alignment. Present and maintain positive and enthusiastic disposition for Cisco's offerings by understanding each one’s unique value to customers, partners, and Cisco. Candidate must be able to recognize barriers to success and make recommendations to both product and services teams to overcome hurdles. This individual needs to be extremely effective in a matrix-managed organization and have well-developed communications and presentation skills. Recognize when escalation is required and initiate effectively and with suggested solutions

Thought Leadership Marketing Manager Resume Examples & Samples

• Partner with offering development, subject matter experts, and marketing disciplines across the team to lead content development that supports awareness through demand generation
• Define positioning and messaging that secures and articulates differentiation in the marketplace; ensure key client and partner references to serve as proof points
• Develop positioning for Cisco Partners that make partnership with Cisco critical to their competitive differentiation and business growth
• Develop relationship with key industry analysts and influencers to shape and promote a unique point of view
• Develop and drive thought leadership content that motivates partners and customers today and inspires them for the future of what’s possible through a long term relationship with Cisco to realize the Internet of Everything
• Deliver content to demonstrate Cisco’s leadership and unique POV at key events
• 10+ years of experience in the software and services industry, specifically including marketing or consulting experience in the big data and analytics space
• Experience at multiple stages of a technology startup: ability to see “outside-in”
• Exceptional writing and presentation skills; ability to tell factual stories clearly, succinctly, and with impact
• Bachelor’s Degree required, MBA Preferred
• Experience working with industry analyst firms to shape their perceptions and drive their agendas to align to Cisco’s POV
• Bachelor’s degree in Marketing, Communications, Business or equivalent experience
• Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline to achieve company growth/retention goals and expand a brand
• Progressive levels of responsibility within a fast paced marketing environment
• Prior experience coaching and developing teams
• Prior health insurance industry experience
• Previous Agency experience

Account Based Marketing Manager Resume Examples & Samples

• Jointly develop account based growth strategies in partnership with strategic sales on specific, prioritised accounts
• Develop and execute a robust contact and persona management and engagement strategy for target accounts, inclusive of messaging aligned to customer objectives, the right mix of marketing tactics to engage the account and marketing support during and after the sales process
• Develop, capture and encourage the development of innovative and creative programs to promote Dell SecureWorks brand and relationships at the target accounts; take the lead on implementing best practices across the team
• Strong content creation, from formation of ideas or to finished proposition and communications Work with cross-functional teams across marketing to meet and exceed the account’s marketing plan objectives
• Articulate the specific needs of target accounts to Demand Centre team in order to develop and execute relevant programs focused on strategic accounts through web, social and nurture content
• Ownership and accountability of KPIs and success measures to drive growth in the accounts. Gain buy-in for measurement models from key stakeholders
• Measure, analyse and report on the impact of account based marketing plan on sales pipeline revenue (marketing sourced and influenced). Support the quarterly business review for accounts
• Understand the customer journey, behaviour and trigger points and identify targets for specific marketing programs
• Define and manage budget allocation for account based marketing programs
• Develop and provide ongoing sales enablement to ensure alignment and consistency
• In depth working knowledge of sales and marketing in a similar technology, software or solutions company
• Successful track record of developing and executing account based marketing programs, inclusive of executive level, customer facing marketing programs and internal sales engagement
• Proven ability to develop strong, executive level, outcomes oriented content and messaging mapped to specific personas
• Ability to translate & communicate product messaging into industry sector/verticals/roles incorporating a segmented solution approach to company size highly desirable
• Strong communication and influencing skills. Excellent relationship building and networking skills
• Solid written, verbal, interpersonal, and presentation communication skills
• Team player able to work in cross-functional sales and marketing teams
• Proactively manage and direct a best-in-class team across eCommerce, analytics, on-site search, and optimization for all Dell Software content and websites
• Define, strategize, implement, and maintain vendors and agency relationship, including budget and accountability for deliverables
• Strategize and enable global eCommerce growth through support and enhancements of the eCommerce platforms and improved marketing programs
• Ensure a superior customer experience in online purchase through shop design, checkout, and order processing
• Track, analyze, and report on sales, purchase, and trend behavior for the ecommerce channel while driving actions to increase online sales
• Coordinate with business on additional product development to fit a frictionless order model
• Lead the company in defining program analytics strategy, vision, and infrastructure needs to support business objectives and drive decision making
• Manage and prioritize analytics tagging requirements based on business objectives and data needs in coordination with defining and maintaining global KPIs and benchmarks for Dell Software and digital marketing programs
• Coordinate with team members for ideation and delivery of site optimization programs and tests
• Provide support to team members for on-site search across all Dell Software web properties
• Develop best practices and evangelize these learnings across all areas of the teams responsibility

Venue Tablet Accessories Marketing Manager Resume Examples & Samples

• Bring together cross-functional teams (engineering, procurement, creative, packaging, sales, quality, etc.) to deliver the common goal of launching tablet ecosystem and platform-owed accessories on-time with platform
• Day-to-day communication with regional teams to provide information required to successfully launch products and drive sales
• Coordinate closely with Client Peripherals team to ensure timely launch of accessories across categories (input/output devices, cases, etc.) in the tablet ecosystem
• Educate downstream teams (CoC, sales, segments, etc.) on the value proposition for tablet ecosystem through collaterals, demos, lobby events, etc
• Ensure customer issues are routed to the right team and addressed
• Have a good understanding of competitive offerings and Dell differentiation
• Track the performance of tablet accessories (in terms of Attach Rate, SPRU, SPMU) to support planning team make informed decisions
• Support planning and execution of marketing activities to ensure effective and efficient delivery
• Co-ordinate with other areas of the firm to identify relevant events and other marketing activity, to ensure effective leverage of all opportunities by bankers
• Work with extended global team of colleagues within CIB and other areas of the firm to ensure effective co-ordination of sector, local, regional and global activity
• Measurement of activity impact and effectiveness, including preparing presentations of findings to senior management
• 5 years + experience of developing and executing marketing strategies covering a range of clients, products and marketing tools within large, complex financial services or industry related organizations and covering multiple countries / regions
• The ability to manage multiple and varied assignments concurrently
• Effectively identifies and implements solutions to reduce complexity in marketing activity
• Superb oral communication skills, telephone communication and persuasion skills
• Experience in event planning and organization
• The ability to collaborate and establish credibility with communications and business colleagues globally, actively engaging with marketing/product management and business contacts across the firm to develop strong marketing strategies
• Aligns marketing strategy with business objectives and broader organizational goals
• Able to independently plan and execute; professional, focused and reliable

Marketing Manager Glenview Resume Examples & Samples

• Strongly preferred bilingual candidate (Spanish) - verbal, written, and communication skills
• Outstanding project/time management and communication (verbal and written) skills are a must
• Strong client management and relationship building skills; ability to develop strong cross functional working relationships
• Proficient in MS Office – special emphasis on Excel, PowerPoint and Word (required to create effective report
• Manage day-to-day aspects marketing programs, including campaign management, reporting, issue tracking, member management
• For digital subscription products, develop and execute strategies to grow member base and decrease attrition
• Analyze member activity and identify opportunities for segment support
• Identify opportunities for deeper connections with customers, and implement strategies for richer customer profiles using self-identified and social media data
• Communicate with vendors and agencies and work well with internal creative, interactive and technology teams to deliver appropriate campaigns and functional releases. Maintain strong, ongoing channels of communication with sales force, Marketing, Editorial, and other internal departments
• Participate in regional campaign planning
• Partner with VP and/or Director to identify and modify product promotional strategies and sales cases as appropriate
• Understand effectiveness of marketing plans and promotional campaigns
• Research and report information about market trends, competitive issues and products, customer issues, and sales force needs to stakeholders as directed
• Work with Solution Managers/Leads to set goals for market research activities

Ecosystem Marketing Manager Resume Examples & Samples

• Bachelor’s Degree with 9+ years of experience in Intel or comparable technology industry marketing
• 7+ years of experience in product marketing, product engineering, or business development in the open source software domain
• 7+ years of experience presenting to an executive audience
• 7+ years of experience with industry design cycles and hardware/software engineering considerations
• Strong business background including examples of business analysis and value proposition creation. Experience in developing business strategy into a well-executed and communicated plans. Direct product and market development in a P&L business is considered a big plus
• Technical depth sufficient to understand and communicate Intel's engineering priorities and value proposition to open source ecosystem partners
• Strong project management skills, and the ability to lead and influence across groups/divisions at multiple levels in the organization to get results; drive initiatives independently with minimal direction; and develop strong partnerships, both internally and externally
• Ability to work in a high-energy, data-driven environment while demonstrating solid organizational skills
• Representing Disney approach to digital in internal/external meetings
• Provide support and topline knowledge across all aspects of digital marketing (search, social, content and website as well as bought digital campaigns are required)
• Drive a consumer first approach and manage the creation/sourcing for relevant digital marketing content ( editorial, photos, digital videos..)
• Partner with DI to support and leverage Disney.co.uk; input franchise & Lines of Business requirements to Disney Interactive team, support roadmap creation, support Disney.co.uk objectives
• Help leverage digital partnership opportunities including and more specifically Licensees marketing management
• Budget management of Digital Products marketing spend
• Demonstrable knowledge of the digital marketing mix with proven professional, digital marketing experience
• Ability to demonstrate experience of operating across a complex matrix organisation
• Strong marketing skills centred around audiences
• Exceptional, communication and interpersonal skills
• Digitally-savvy and interested in all aspects of digital (products, platforms, search etc.)
• Develops and executes marketing strategies and tactical plans to support acquisition targets for Proprietary Cards
• Internal Genesis Direct Mail start-to-finish execution – quarterly mailings
• External Direct Mail start-to-finish execution – 3X/year
• Leverage alternate targeted channels where appropriate – email, digital banners, OBTM
• Collaborate with business partners to help inform business briefings and deliver succinct business cases
• Bring to life lead product benefits and value propositions, fueled by client knowledge and insights
• Work closely with CIDM (Client Interaction Database Management) /Data Analytics teams to prioritize resources and effectively design measure and implement all programs Champion creative excellence in direct mail
• Manage agency partners to deliver creative that is on brand, on time and on budget
• Build, lead, and ensure quality testing strategies that lead to measurable outcomes
• Track and manage invoices for direct mail campaigns
• Campaign measurement, assessment, and recommendations that lead to change and/or testing in future campaigns
• Works to find ways to make processes or work routines simpler, faster and better
• 5+ years marketing experience, with at least 3 years managing/executing direct marketing campaigns
• Proven experience/exposure to database marketing, results tracking and analysis
• Experience in planning, executing and tracking to budget
• Strong ability to work in a collaborative, supportive way across the organization
• FI experience an asset and/or experience in large matrix organizations
• A creative eye combined with a keen attention to detail
• Driving Fandango Family strategy and initiatives including, but no limited to: Fandango influencer network, national screening program, influencer events, co-marketing partnerships and product and content marketing
• Creation and execution of Family-focused promotions including sweepstakes, giveaways, etc
• Collaborating with the NBCU Digital Entertainment sales group on development and execution of client driven activities and programs as it relates to Fandango Family
• Working with NBCU business units, brand partners, client partners on co-marketing programs and promotions
• Prior experience in the family space, including blogger/digital network experience preferred
• 4 - 7 years marketing experience
• Function as part of the LAQ marketing team to help drive and support the execution of the release strategy for new release acquisition product across both film and non-scripted projects
• Work closely with theatrical, physical, digital and TV stakeholders to determine commercial release plans internationally
• Collaborate and manage relationships with film makers, producers, licensors and talent
• Deliver creative elements to support marketing strategy including trailers, key art and above the line marketing materials to be rolled out internationally
• Develop and communicate assets to support local marketing campaigns, including packaging, above/below the line, digital, any special packaging and management of 3rd party promotional partners
• Produce, gain approval, and distribute marketing guidelines for assigned titles and support OpCos in devising their release strategies. Ensuring campaign strategies are integrated and achieve world class marketing objectives across the ‘all rights’ model
• Oversee suitable PR and Social initiatives to enhance marketing strategy on a project by project basis
• Provide OpCo support/ assistance via regular communication, adding value, preparing materials to showcase product at all relevant opportunities, and timely sharing of Best Practice
• Manage international marketing budgets for allocated titles
• Provide oversight of OpCo plans and performance
• Maintain strong working relationships with International Marketing departments and OpCos as well as other divisions/ stakeholders (eg: Acquisitions team, Catalogue, Operations, Sales, and Legal)
• Provide international summaries to internal stakeholders and licensors including release dates, financial and international territory marketing summaries
• Proven success in a similar marketing role. Ideally with international, theatrical and/or home entertainment experience and with sound knowledge of digital and TV
• Experience of developing strong creative marketing materials that are product, consumer and market relevant – key art, trailers, packaging, TV, Print, Online ideally for multi-territory use
• Able to think and act strategically
• Strong commercial understanding and acumen
• Strong project management and organisation skills, with experience of managing budgets
• Strong negotiation, influencing and interpersonal skills
• A marketing qualification or equivalent experience
• Ideally relevant Home Entertainment/ Theatrical/ International industry experience
• Ownership of the local marketing strategy for all UBS Asset Management capabilities
• Custodian of all market facing collateral and content both in digital and print mediums
• Co-ordination and implementation of market messaging and engagement including content production, distribution and tracking
• Collaboration with sales and investment teams both locally and globally to create and project manage market competitive campaigns around key capabilities
• Work across divisions with Wealth Management and Investment Bank to maximize the use and position of the UBS brand for Asset Management
• Increase the standing and awareness of UBS Asset Management as a leading investment house across segments

Marketing Manager, Small & Medium Business Resume Examples & Samples

• Work cross-functionally with product marketing, design, insights, product managers and fellow marketers to execute on integrated go-to-market plans including education, acquisition, engagement and retention campaigns
• Understand Product Marketing, Analytics, and Small Businesses' needs, and seek their input to incorporate their feedback into your Marketing plans
• Analyze and communicate marketing program’s results in order to rapidly scale successful programs
• Lead annual and quarterly Marketing initiative business planning
• Extensive direct marketing experience including but not limited to direct mail, email, SEO/SEM, industry events/conferences, webinars, social media, online and print advertising, and customer events
• Experience in leading projects in their entirety and in handling multiple projects with strong project management
• Experience in working in a matrix environment with multiple stakeholders and partners
• Experience in handling vendor relationships on all levels
• Experience in using contact management systems, CRM and/or marketing databases and the know-how to leverage its functionality to maximize lead generation and up-sell/cross-sell opportunities
• Experience with integrated lead generation/nurturing, up-sell/cross-sell, and retention programs and processes
• Experience in insurance or law enforcement industry preferred
• Vertical, Sales & Marketing Alignment
• Report directly to the Marketing Director in Miami
• Interact closely with other GLAC marketing team members in Miami, Mexico, Colombia and Brasil
• Guide our advertising, media, digital and promotion agencies
• Make sure that other functional teams within Chile and LAC Region are informed of marketing programs and activities
• Understand our regional & global marketing objectives in order to guide our partners appropriately
• Make sure that we comply with the law when developing promotions and other marketing programs
• Keep our ever changing marketing calendar up to date to guarantee on-time implementation of all programs and activities
• Prepare monthly reviews of marketing plans and calendar to review progress against plan
• Evaluate effectiveness on our marketing programs to showcase best practices and identify areas of improvement
• 8+ years marketing experience
• Marketing planning and Campaign execution experience is required
• Bilingual English & Spanish
• Agency management experience is preferred
• Experience working in and with multinational organizations or local well positioned brands
• Work within the Marketing function, co-creating and executing marketing plans with our key clients (Banks and Stores)
• Reimagine the use of Visa’s key sponsorship assets, FIFATM and the Olympics, working side by side with banks and retailers asking yourself how to improve the issuance and usage of Visa Cards
• Work with Social Media bringing your knowledge and creativity to look for innovative ways to capitalize our social, digital and mobile channels with the final consumer (you)
• Work with campaign or promotions
• Work with agencies by guiding and managing the relationships to maximize results
• Highly involved driving all promotional efforts, offers, platforms, and activations in Peru
• Report directly to the senior marketing director in Miami
• Influence other functional teams within Peru and LAC Region to support marketing programs and activities while keeping them informed and engaged
• Interact closely with other GLAC marketing team members in Miami, Mexico, Colombia, Chile and Brasil
• Work closely with the advertising, media, digital and promotion agencies
• Make sure that we comply with the local law when developing promotions and other marketing programs
• Keep our ever changing marketing calendar to guarantee on-time implementation of all programs and activities
• 8+ years marketing experience, preferably in a multi-national company
• Marketing planning and execution experience is required
• Fully bilingual (English/Spanish)
• Trade / Marketing Experience is required
• Bachelor Degree required in marketing or business

Marketing Manager Mar W Resume Examples & Samples

• Oversight and planning of all components of the marketing plan for new clients on boarding to Prudential Retirement
• Responsible for delivery of each plan on time, on budget and at the quality promised
• Partnering with key account partners, relationship managers, implementation managers, the client and intermediaries to thoroughly understand needs and objectives and to create transition marketing plans specific to each client, provide updates on results and adjusts strategy and communications approach as necessary
• Providing direction and feedback to the creative team assigned to support each marketing project through development across a media
• Closely collaborating with partners (legal, compliance and risk) on the review of marketing materials and sales tools
• Tracking results of all implementation programs for reporting to clients and creation of case studies
• Minimum of 6 to 10 years of experience in marketing, or a related function
• Experience in working with all types of qualified plans including 401(k), 403(b), 457, Taft Hartley as well as DB and non-qualified. Specific experience with plan implementations is desirable
• Experience in developing and executing marketing plans required. Must understand how individual marketing components and media fit together into a larger marketing plan
• Excellent oral and written communication skills are a must
• Demonstrated ability to consult with clients through a creative discovery process to uncover client and participant needs and then translate those needs into an executable strategic plan
• Superior matrix management and partnering skills
• Series 6 required within 120 days of employment
• Support the development of business building opportunities for key specific clients through activation of Visa products, marketing platforms and strategic use of sponsorship assets
• Ensure that the overall planned marketing activities are aligned with the specific client's objectives and identify areas of opportunities to deliver more effective programs
• Partner with internal stakeholders to develop joint marketing campaigns based on specific client's strategies and insights. Execute with excellence and Measure performance and share learning
• Manage the Marketing Budget Financial Management and reporting and ensure all marketing activity is performed within agreed parameters. Manage competitor reporting with agency
• MBA from a reputable institute
• Experienced, results-oriented marketer with 4+ years progressively responsible business experiences with a proven track record in delivering marketing programs
• Experience in marketing roles that involve digital/social marketing and card marketing
• Experience in developing client marketing programs and presenting to clients; management/marketing consulting or agency experience a plus
• Develops strategic marketing plans and provide recommendations to various audiences to drive market demand through existing and new distribution channels
• Identify and test new growth opportunities with a strong focus on digital marketing strategies
• Be marketing lead on key partnership relationships, including but not limited to: Scotiabank and Restaurants Canada
• Initiates and manages projects from start to finish that resolve challenges, generate new opportunities, or improve existing processes at Chase Paymentech
• Evaluates the effectiveness of initiatives, produces quality reports and analyses projects and makes mature/thoughtful recommendations based on the results
• Be marketing lead on merchant experience surveys
• Mentor and coach marketing associate(s)
• Education/Experience
• Certification/Registration/Licensure
• Strong project management, relationship building and written communication skills are required
• Strategic planning, problem-solving, analytical skills and the ability to balance multiple tasks simultaneously are essential
• Management of vendors is required. Understanding and experience in all disciplines of marketing is essential such as direct mail advertising, media, mass, communication plan development, e-Marketing, digital and promotional strategies. Understanding of payment processing, financial services or the business-to-business market is a plus
• Graphic design ability in Mac and PC an asset

State Adoption Marketing Manager Columbus Resume Examples & Samples

• Create, manage and execute yearly marketing plan to drive revenue growth for the adoption states; responsibilities include: email campaigns, direct mail campaigns, events, websites, and social media activities
• Collaborate with Product Marketing, Creative, and Content Marketing teams to execute campaigns
• Work with adoption states sales to define campaign and message strategy based on national messaging
• Create marketing plans with California and other state adoption teams as needed
• Create training materials for state adoption wins
• Establish and maintain strong working relationships with the state adoption sales team and the product marketing team to understand their needs and bring undeniable value
• Define success metrics to measure marketing activities and provide performance analysis and reports demonstrating effectiveness and new business results of channel marketing programs
• Assess challenges and potential opportunities in adoption states and quickly create solutions to address those challenges and opportunities
• Work with sales to ensure that leads are received, reviewed and acted upon by appropriate sales personnel in a timely manner and assure compliance in lead management process and systems
• Track, measure, analyze and refine program activities and effectiveness
• Bachelor's Degree in Business or Marketing required
• Strong ability to work cross-functionally and cross-regionally and liaise at all levels of the organization required
• Tight attention to detail, deadlines and impeccable organization skills required
• Strong presentation and marketing collateral development skills required
• Experience working with sales teams and sales leadership required
• Proven track record of successful program implementation and management
• Required travel to travel to adoption states and conference up to 30%
• Experience with Education industry required; State Adoption experience strongly preferred
• Works with local sales management to generate creative selling tools, marketing materials, incentives, and promotional themes/programs
• Project management skills required. Must be able to drive sales agenda via material development, client parties and OOH positioning vs. competitive media
• Understands and positions the market, demographics, streets, retail and commercial centers, and advantages of outdoor media in the context of its competition
• Understands and uses all company resources for marketing and research including TAB OOH Measurement system, Scarborough and Telmar
• Ability to develop an annual marketing plan while consulting with department heads; includes developing and managing marketing budget
• Develops targeted marketing campaigns and directs sales organizations toward emerging opportunities
• Prepares client presentations including deck, story, research and artwork
• New business development activities which could include advertising agency and client presentations and using local, regional and national research to uncover new client opportunities
• Manages Creative and Marketing departments day-to-day functions
• Hires, disciplines, discharges, supervises, trains, assigns, and schedules employees within their department across both markets. (“Department” is to be defined by the local market presidents and may/may not include responsibility for Research and Art Design.)
• Train all new account executives on effective outdoor design, current production techniques, and overall marketing materials and programs available
• Basic understanding and navigation skills working within internet based CRM program, IE. Salesforce.com
• Judges the competency of employees within the area and assess their general fitness to work
• Directs operations relating to marketing and sales support services
• Promotes the desired image of Clear Channel Outdoor in the general market, trade associations, trade press and advertising community
• CCO brand ambassador both internally and externally
• Budgeting for revenue and operating costs as directed by shared market Presidents/Vice President
• Interfaces with all areas of the division and works closely with Corporate Sales and Marketing management to implement company-wide marketing programs
• Is responsible to understand and maintain corporate standards for both PC and Macintosh platforms
• Participates in company training, safety meetings and other meetings and events as directed
• College level degree in marketing, business management, sales marketing or related fields
• 3+ years of experience in media
• Computer skills on both Macintosh and Windows platforms, Proficient at Microsoft Office products, including Excel, Word and Powerpoint. Also a working knowledge of Adobe InDesign, Photoshop, Illustrator and Acrobat
• Read and comprehend complex correspondence; write concise, persuasive business correspondence and creative proposals, brochures and other materials
• Excellent speaking skills with clients, corporate executives, employee groups, etc
• Listen to client goals, objectives and needs, and effectively communicate solutions
• Integrity in dealing with confidential matters, clients, competitors and regulatory requirements
• Demonstrated leadership skills in previous positions and management experience preferred
• Exercise judgment and make independent decisions
• Ability to understand and calculate basic mathematical equations - including business math
• Valid Driver’s license

Marketing Manager Denizen & Signature by Levi s Resume Examples & Samples

• Supports development of annual marketing strategy and brand management plan
• Implement and execute a strategic PR plan and resulting programs that will achieve significant increases in brand awareness, coordinating and measuring external and internal initiatives
• Supports development of seasonal editorial calendar and communications strategies for brand and customer social media properties
• Maintain a keen understanding of the competitive marketplace and make appropriate recommendations regarding PR and social strategy
• Manage media inquiries and sample requests
• Manages program measurement and hindsight in partnership with internal teams and agency partners
• Ensure success by sustaining highly collaborative relationships with key internal stakeholders, including Merchandising, Design, Ecommerce and Sales teams
• Assists with management of the marketing budget, optimizing cost to benefit ratio
• Public relations experience preferred
• Demonstrated ability to independently lead moderate to complex projects
• Strategic thinker with strong planning and organizational skills
• Excellent written and verbal communication skills - includes influencing, negotiation skills and content development
• Excellent business acumen with the ability to conduct basic ROI analysis on programs
• Extensive knowledge of market trends, social media and the retail landscape
• Proficiency with MS Office applications (Word & Excel)
• Plan and manage deadlines in order to successfully execute: advertising,merchandising, and other promotional programs
• Lead with a "marketing led" ethos. Understand the current and potential customer base and help to drive the brand awareness through marketing campaigns
• Ensure all marketing activities are carried out with necessary budgetary approvals and are in line with agreed plans
• Measure the success of campaigns and activities: share monthly spend summary, success metrics, and improvement recommendations
• Collaterals and Campaigns​- Oversee and manage the production of marketing campaigns/collaterals (end to end execution)
• Use data from focus groups to drive and positively drive marketing content
• Manage relationships with internal stakeholders when developing key messages, and work with various teams to finalise copy
• Assist with implementation of multi-lingual campaigns
• Protect organization's value by keeping information confidential
• Evaluate customer feedback to improve marketing messages as needed, and to ensure successful encoding/decoding of all communication messages
• Bachelor's degree in business marketing or related subject required with 3-5 years of marketing experience with minimum 2 years in digital marketing environment preferably in financial institutions and/or agency with main account client in digital/social marketing
• A proven track record in identifying and driving new capabilities and approaches to meet the customer and business needs
• Proficient with: MS Office Suite applications
• Actively promote Cabela’s through public relations by identifying key media contacts in the store trade area; develop and foster these relationships to leverage local PR efforts and maximize media exposure for on-site and off-site events; actively function as the PR liaison for the retail store location
• Manages the promotional budget including month end reconciliation and forecasting and contribute to the ROI analysis for each major store event executed
• Must be able to hear well enough to communicate with customers and co-workers
• Must be able to stand and/or walk to fill orders, assist customers on the sales floor, etc
• Must be able to stock product at various racking levels, use step-stool or ladder, etc
• Must be able to place product on/off conveyor, trucks, shelving, etc
• Must be able to write, type and use phone system
• 2 - 4 years of experience in a SaaS marketing role
• Strong leaning toward lead generation and digital marketing programs
• Track record of results-oriented achievements and strategy execution in a growth company
• Experience working with key marketing automation and tracking tools like Salesforce, Pardot, Google Analytics
• Strong product marketing expertise and the proven ability to conceptualize along with the ability to evangelize marketing theory and practice

Marketing Manager Rooftop Films Resume Examples & Samples

• Promote Rooftop Films as a whole and each individual screening and event
• Consult regularly with staff members to understand programs and services
• Manage and create content for social networking sites, Rooftop Films blog and website
• Draft and edit effective and innovative communications materials including mass e-mails to mailing list, internal documents, emails, press releases, media alerts and other marketing and communication materials as required
• Responsible for updating event photo/video archives each week and distribution of content to public, press, etc
• Manage distribution of Summer Series flyers, postcards and posters by street team
• Possess flexibility, strong organizational, project management, writing, proofreading and verbal communication skills
• Be culturally engaged. A familiarity with and interest in independent film is a plus
• Knowledge of current and evolving trends in marketing, communications and social media
• An understanding and dedication to our mission
• Demonstrated work experience in traditional and grass-roots marketing as well as community outreach
• Ability to thrive in a small team environment, to take responsibility and to meet tight deadlines
• Knowledge of market research techniques and data collection/analysis a plus
• Supervisory/training experience preferred
• Strong computer skills required, including HTML editing skills, internet research skills, spreadsheets, and databases; familiarity with Adobe Creative a plus
• Ability to work flexible hours as required, including some evenings and weekends

Marketing Manager, Bibles Resume Examples & Samples

• Working with corporate research team, manage product, cover, and title research programs
• Manage award competition submissions for products and campaigns
• Manage pre-and post-show planning for conferences, tradeshows, and events as assigned

Marketing Manager, Direct Resume Examples & Samples

• Previous experience in email, site and mobile marketing
• Ability to balance client experience and business needs to ensure correct prioritization of work
• High energy and flexible in a constantly evolving team environment
• Well-organized, extremely detailed, project and results oriented
• Demonstrated oral and written communication skills
• Minimum educational level: Bachelor's Degree and/or equivalent experience
• Minimum experience: 5 years of marketing experience. Email and eCommerce experience required
• Leads the development of the vision, strategy and plan for Direct Marketing Center of Excellence with an eye towards continuously enhancing the targeting, creative, and communications as well as project management and operations. Keeps abreast of the best practices in direct marketing and instills them in the Direct Marketing team
• Builds relationships with company senior management – chief marketing officer, business line leaders, etc. – in order best understand bank and line of business goals and develop direct marketing strategies for meeting them. Influences business lines to continue to invest and test new offers and channels. Helps develop business cases for investing more in direct marketing
• Presents regular direct marketing updates to the chief marketing officer, to include results, insights gleaned from results and strategic recommendations for leveraging direct marketing in the short and long term
• Overall management of planning, budgeting, and execution of our direct mail, statement, and other 1 to 1 targetable channels
• Responsible for writing and/or editing content for direct, statement and landing page channels to ensure results
• Partners with the bank’s chief marketing officer and advertising and promotions manager to ensure that the M&T Bank Corporation’s brands are appropriately and consistently represented across all channels
• Works cross functionally to deliver integrated direct campaigns that complement and enhance effectiveness of other channels
• Champions positioning efforts to ensure that tone is consistent across channels
• Partners with direct marketing analytics resources to develop and execute robust learning agenda for each business line
• Works with Customer Insights team to enhance list request process, such that it is streamlined and errorless
• Establishes and monitors processes and measurement to ensure timely, errorless direct marketing packages and inserts
• Works closely with internal marketing relationship managers and analytics team to plan direct marketing strategies and and ensure effective use of budgets
• Manages external vendors/partners through effective contract negotiation and vendor risk management. Keeps vendor partners connected to results, objectives and the use of all channels in order to maximize the effectiveness of the direct marketing programs they deliver the bank
• Maintains an awareness of new trends and developments in marketing and company products and services
• Exercises managerial authority over staff with respect to hiring, termination, staffing, performance appraisals, and salary recommendations
• 7 years’ experience in managing marketing campaigns in a client or agency environment, or in marketing, portfolio management, product development and/or product risk
• In lieu of degree, 12 years’ experience in managing marketing campaigns in a client or agency environment or in marketing, portfolio management, product development and/or product risk
• Minimum five years project management and/or supervisory experience
• Excellent organizational and communication skills
• Financial services industry direct marketing experience strongly preferred
• Focus on quality
• Must demonstrate the ability to confidently interact with and influence senior organizational leaders
• Ability to multi task, managing multiple priorities and deadlines
• Experience working with vendors and creating contractual agreements with them
• Ability to independently lead a team that includes seasoned and inexperienced individual contributors

Marketing Manager Ifc Resume Examples & Samples

• Work with Marketing Director to develop and execute strategic partnerships, events, promotions, and oversee show campaigns as needed for IFC that will accurately represent the brand across multiple disciplines and increase awareness
• Work with Director of Marketing Operations to oversee Marketing projects from idea to execution – oversee budget, production schedule, and creative development
• Leverage ad sales opportunities to drive incremental revenue and awareness around the network
• Collaborate cross-departmentally, particularly on talent management
• Manage outside promotional and event agencies
• Work with Director on network communication plans for non-media-supported originals
• Coordinate with internal creative services and other network departments related to activation of events and partnerships
• Route and track all contracts and payments
• Oversee ticket allocations and client entertainment opportunities
• Travel required for on-site coordination
• Key contact for AMC Networks Corporate needs
• Participate in special projects and performs other duties as assigned
• Responsible for managing the activation of M&T Bank’s premier sponsorship portfolio including the Baltimore Ravens, Buffalo Bills, and Dover International Speedway, as well as regional sponsorships
• Work with partners across all lines of business to ensure sponsored assets are effectively leveraged to meet business objectives; this includes incorporating sponsored assets into advertising, collaborating with business partners to develop unique product offers and executing world class event experiences
• Responsible for leveraging best practices across the regional sponsorship portfolio to ensure world class execution, strong ROI and return on objective
• Evaluate campaigns for effectiveness in meeting business objectives
• Develop and manage campaign budgets
• Manage all aspects of the development and execution of each marketing and or communication campaign project from conceptualization through execution and implementation
• Analyze results of marketing campaigns and develop recommendations based upon campaign results
• Minimum of five years’ experience in managing marketing campaigns in a client or agency environment
• Sponsorship marketing experience strongly preferred
• Experience leading multiple agency partners
• Outstanding relationship management and ability to interact professionally with all levels of management
• Strong project and time management skills
• Ability to thrive under multiple deadlines
• Flexibility to work evenings / weekends
• Self-starter – can succeed without the need for constant oversight
• Inquisitive – must probe internal and external partners to uncover new opportunities and improve existing programming
• 10+ years total business experience with 5 years of experience working in digital marketing
• Strong understanding of integrated marketing and the role digital plays in marketing environment
• Exceptional customer insight skills and the ability to translate those insights into business ideas
• Passion for understanding the customer mindset and staying abreast of the latest media and technology trends
• Strong management skills with proven ability to drive projects to successful completion
• Ability to multitask, adapt to changing priorities, be decisive under ambiguity, and meet compressed timelines
• Demonstrated ability to work independently, lead initiatives, and establish strong working relationships
• Direct experience with web measurement/analytics

Marketing Manager, Lac Resume Examples & Samples

• Develop a repeatable and sustainable field-ready demand and lead generation process, conversion programs, and marketing campaigns that provide measurable improvement in top-line and bottom-line growth for targeted platforms
• Create and manage integrated programs and campaigns in alignment with new product launches, co-marketing campaigns, existing product upsell and cross-sales, and new market development
• Manage demand generation tools, resources and agencies for campaigns and programs, and reporting purposes
• Provide support for event campaigns, execution steps, content requirements, reporting templates, and supporting systems management
• Manage the sales and marketing lead process and productivity initiatives, with familiarity into the supporting systems, including SFDC
• Partners with International Channel marketing programs leads and regional sales teams to generate strategic client and prospect lists and perform lead generation / qualifying / prioritizing
• Develop programs to manage pipeline opportunities in support of sales
• Support overall company branding and awareness as part of the channel marketing initiatives, lead gen programs, executed through focused campaigns to include field activities & events, regional travel may be required
• Provide related support for external events including: trade shows, conferences, analyst presentations, etc
• Coordinate regional messaging and copywriting campaigns that support sales and client retention strategy with channel and International mindset
• Help adapt campaigns, marketing materials, and other lead generation activities which can be appropriately deployed by regional channel marketing teams (e.g. Blackboard Days, regional Users Conferences, direct mail campaigns, webinar campaigns) to drive the channel partner business
• Coordinate, where appropriate, sales support & sales communications, as part of ensuring success of demand gen programs
• Position may require up to 40% travel
• 5-7 years of professional experience with a minimum of 3 years of marketing experience
• B.A./B.S. degree or equivalent in marketing, communication, or business; Master's degree with international aspects is a plus
• Project management, event planning and campaign execution skills
• Creative thinking capabilities
• High-Tech experience required
• Go-to-market development plan capabilities –including successful launch planning, positioning and execution
• Previous experience with HTML email, viral programs, and working with telesales/telemarketing teams is beneficial
• Strong interpersonal skills; ability to influence others without formal authority
• Excellent written and oral communications skills
• Native fluency in speaking and writing Spanish required
• Define and develop annual marketing calendars as per the various marketing strategies for Amazon.com
• Partners with HBI’s internal resources to define and create optimal web pages and rich media content
• Evaluates marketing efforts to ensure financial and business objectives are reached
• Works closely with overall Activewear business unit as needed
• Works closely with the BU to drive unique product opportunities, ie bundling
• Manages product updates and new program launches
• BS/BA Degree required with 5 or more years in marketing, merchandise planning or retail management
• Strong cross functional leadership skills and ability to manage complex projects effectively
• The successful candidate will possess strong analytical skills as well as developed skills in apparel product knowledge and development
• Strong written and oral presentation skills, solid financial acumen
• Superior interpersonal communications skills and planning and organization skills are required
• The successful candidate must thrive in a fast paced environment with multiple priorities
• Subscribes to the highest level of business ethics

Marketing Manager, ANZ Resume Examples & Samples

• Create and organise marketing content for programs, leadership pieces from initial copy development to asset and campaign production, for strategic campaigns in the region
• Develop, manage, and execute all aspects of the marketing programs focusing on creating demand and retention for Blackboard’s products and services from both existing clients and prospect and develop further innovative ideas to drive Blackboard’s business in the region
• Strong event management skills
• Adapt campaigns, marketing materials, and other lead generation activities that the ANZ marketing team may deploy to drive the Blackboard’s business in the region
• Build and maintain a close partnership with the sales organisation including coordination of the development of regional specific marketing programs, follow-up activities, pipeline contribution, result tracking, and team communication
• Become fluent in the marketplace dynamics, client segment needs, roles, and personas and develop and help execute scalable marketing activities based on this client-centric and segmented approach
• Managing case study and messaging development
• Generate reports and analysis to support marketing key performance indicators such as lead generation, lead follow-up, and lead conversion
• Proven track record of driving successful positioning and content strategy for marketing programs across multiple markets
• B.A./B.S. degree or equivalent in marketing, communication, or business
• Strong planning and project management skills, and the ability to effectively manage multiple projects, prioritize, be detail-oriented, and meet deadlines
• Proactive communicator and track record of strong teamwork and collaboration with all levels of an organisation
• Previous experience with HTML email, viral programs
• Excellent writing, proof-reading, copy-writing, and editing skills

Marketing Manager, Catalog Resume Examples & Samples

• Develop and maintain a national calendar of seasonal marketing programs, working in conjunction with Sales/Retail Marketing to capitalize on key retail pulse points
• Identify and develop fresh and innovative catalog mining opportunities, including new release drafting, Ultraviolet, Blu-ray, Multi-packs, genre programs and more
• Create compelling presentations for Sales /Retail Marketing to pitch catalog programs at the account level
• Evaluate margin analysis from Sales Planning and Retail Marketing teams to meet brand equity objectives are met
• Spearhead catalog coupon programs from brand perspective, including coupon offers, product inserts, IRCs and more
• Review monthly Social Media calendar to offer post recommendations to tap into catalog titles that are relevant and timely for various profiles, including Facebook, Twitter, Instagram, Pinterest and Tumblr
• Create and execute traditional marketing plans where appropriate for repackages and reinvention of catalog titles, as well as periodically assigned new release titles, managing every detail from budget development from sales forecasts, oversight of design, production scheduling and all legal/licensor approvals needed to bring product to marketplace on time and on budget
• Pinpoint attachment and drafting opportunities by following trade publications, entertainment media and consistent review of competitive theatrical release schedules, to identify attachment opportunities
• Liaison regularly with contacts at other studios (Fox, Lionsgate, etc) to create opportunity for cross-promotions including in-pack/on-pack, cross-trailering, social media and other prospective marketing tactics
• Deliver meaningful Catalog Post Mortem analysis and reporting on success of catalog programs, and providing future lifecycle recommendations
• Bachelor’s in Business or Marketing or similar discipline preferred; 2 -4 years Marketing Experience; Studio level experience preferred; and/or training; and/or a combination of education and experience
• Knowledgeable in all Microsoft Office applications, including Word, Excel, Access, PowerPoint and Project software applications
• Self-starter with strong networking and creative skills

Marketing Manager, Newsstand Resume Examples & Samples

• Establish incentive goals for the Newsstand department in partnership with the VP of Newsstand
• Implement and manage a strategic plan to achieve financial results
• Initiate and conduct meetings with outside vendors, develop and foster relationships to drive sales and promotional dollars
• Negotiate with external parties to generate new opportunities and build upon existing relationships
• Remain in constant contact with business partners to keep them informed of any updates or new developments
• Maintain an accurate accounting of all marketing opportunities and monitors progress to identify future opportunities
• Supervise the marketing assistant on the maintenance of coop functions including financial grids and sales reports
• Coach and counsel direct report on performance issues, taking appropriate corrective action in partnership with the VP of Newsstand
• Bachelor’s degree in Marketing, Management or related field
• 5+ years retail/management experience
• Strong relationship building and negotiation skills
• Ability to operate independently in a fast-paced environment
• Detail oriented with strong organizational skills
• Working with the Senior Marketing, Product and Sales managers to develop and implement new product marketing strategy and campaigns
• Develop unique value propositions for insurance by customer target group and product offering to drive increased opportunities to the sales channels
• Identifying new marketing opportunities and working with internal and external stakeholders to build the business case to support this activity and drive it to implementation
• Working with 3rd party insurers and internal businesses to deliver the marketing campaign plan KPI’s for all campaigns. This includes accountability for completing all activities to schedule
• Managing all campaigns from concept to the execution of activity and post campaign analysis and making recommendations based upon the output
• Complete ad-hoc activity as defined by the Senior Marketing Manager and Head of Marketing
• 3 -5 years of Marketing Insurance experience essential
• Marketing Analytics skills
• Demonstrable marketing skills
• Polished communication skills including excellent presentation skills
• Campaign Management and execution experience
• Experienced in the application of analytical tools and techniques for targeting and tracking
• Excellent stakeholder manager

Marketing Manager, Sprite Resume Examples & Samples

• How Sprite can become a category lead to attract China youth into the sparkling focusing on its core benefits “refreshment”
• How we can help to convert huge Sprite user base into huge Sprite love base
• How we can create a ritual to drive Sprite consumption frequency
• Annual strategic business plan (next 3 year plan) and execution brand plan (next year plan) development
• Annual Sprite category recruitment plan development and implementation
• Summer plan (peak season of Sprite and core competitive categories)
• Innovation plan (product, package, equipment, communication, etc.)
• Understanding consumers and develop insights based on emerging trends
• Product and packaging mix development experience
• 6 - 8 years relevant working experience in leading International FMCG Company

Marketing Manager Hungary Resume Examples & Samples

• To develop and agree with relevant constituencies the annual brand plans, and to deliver on its targets, in order to grow revenue, volume, profit and market share
• To bring IMC campaigns, new initiatives and activation platforms to life in the Country, through a consistent approach and leading the decisions at the local level. This will in turn drive incremental brand consumption, purchasing and ultimately drive brand love
• To provide thought leadership and local perspective to BU on the development of innovation plans & pipeline, actively participating through the appropriate stage-gate processes at BU level
• To be an active member of the brand community at European level in identifying consumer insights and creating winning consumer strategies that deliver against consumer and company destination
• To be able to lead charters work across CSE on our Brand Portfolio; this will require charter governance expertise. Participate actively in the process of the relevant charters to be received by other BU’s, providing input and influencing the deliverables
• To define and recommend key choices of consumer Direct Marketing Investment (DMI) allocation for the brands
• To lead and develop the team and the required capabilities
• Liaising with local product marketing teams on supporting functional marketing campaigns, facilitating the sharing of best practices and oversight of the functional teams responsible for delivery of required assets
• Enable and facilitate local decision making by territory teams through collaboration with stakeholders and removal of obstacles, Develop and share best practice as relevant across with functions e.g. social and promotions
• Digital/VOD point for marketing support for global & regional partners; promoting best practice in EMEA initiatives
• Relationship management of partners identified as key commercial drivers e.g. bundle partners/third party partnerships
• 30% Market Support
• Provide marketing support for licensees and studio distribution partners
• Day to day marketing contact with licensees to enable additional GP opportunities, delivering marketing programs, supporting local execution and removing obstacles
• Coordinate between Commercial, Operations and Analytics to review marketing plans for studio distribution partners and provide recommendations and support through to execution of plans
• Develop central materials and process for licensing partners e.g. POS, merchandise
• Solely responsible for select EMEA Licensing initiatives to create efficiencies in marketing budget e.g. POS
• Responsible for tracking the EMEA Licensing Marketing budget
• 30% Digital/VOD marketing support & Management
• Key contact on EMEA territory questions from product marketing and key stakeholders, recommend solutions and address challenges
• Ensure that best practice for key titles across EMEA marketing is compiled and includes actionable insights
• Coordinate between Commercial, Digital client services & Local marketing to maximise GP opportunities for new release and catalogue & route elements requiring HO marketing approval
• Client contact to develop marketing support and solely responsible for driving selected marketing programs for pan regional clients e.g Googleplay, SEN, Xbox, iTunes - taking into account US/global programs and working in conjunction with local team to compliment their programs
• Marketing point and support for Spain, Italy, Nordic & Russia TDAMs to develop marketing programs
• Attend weekly European digital meeting to represent marketing & keep on top of latest European initiatives
• Manage monthly budget tracker with International Marketing
• 15% International partnerships & promotions
• Manage EMEA promotional agency including priorities and key titles for focus, pitch materials and budget
• Drive incremental revenue through commercial bundles by managing marketing materials and approvals
• Partner with theatrical promotions group to maximize opportunities across windows /white space
• Submit all EMEA promotional deal memos and creative deliverables to Home Office for approval, managing with external stakeholders where required
• Develop promotional activity roll out and provide promotions summaries as required for stakeholders
• 10% Social Marketing
• Manage team at WTB agency and provide day-to-day management of Digital Strategies Documents
• Ensure social platforms are optimised, managing analysis of best in class metrics, input to HO on digital asset requests and requirements
• Briefs and manages any required marketing assets, managing delivery, budgets and approvals with Home office
• 10% Media/Consumer Insights
• Manage EMEA team at OMD Media agency and provide day-to-day management of Theatrical overviews, collation of title specific media activities to be shared with relevant stakeholders and post analysis media activity
• Manage OMD to develop an ‘end consumer’ view to our customers in conjunction with the Consumer Insights Manager and work with OMD to develop Consumer Trends / Media Habits decks with actionable recommendations
• Manages pan-regional and local EMEA Hub digital media buys, asset creation and post analysis as required
• 5% Publicity
• Work with EMEA Hub markets on PR activities with Home Office functional team
• Media liaison and organization of pan-European pr events and junkets as required
• Partner with theatrical publicity group to maximize opportunities across windows
• Demonstrable success and track record of effective agency management
• Good working knowledge of PR, promotions and media in the Home Entertainment or fast moving consumer goods (FMCG) industry
• Excellent organisation skills and event planning
• A high standard of influencing and interpersonal skills, in order to build and develop strong relationships and capabilities
• Passionate about team and people development
• Highly effective in managing both internal and external stakeholders
• Effective at performance management and experience in the definition and delivery of Key Performance Indicators
• Excels at project management
• MS Office Suite, Lotus Notes, Excel proficiency required

Marketing Manager, Citibanking Resume Examples & Samples

• University graduate with minimum 5 years working experience
• Prior experience in banking / advertising agency / marketing will be an added advantage
• Excellent PC skills with proficiency in MS Excel / MS PowerPoint
• Excellent command of English and Chinese, both written and verbal
• Good communication and interpersonal skills
• Self-motivated, detail-minded and able to work independently
• Immediate available
• Bachelor's Degree in Financial subject
• Strong analytical, written, communication, problem solving, presentation and coordination skills
• Fluent in desk top technology
• Fluent in financial software applications (SAP, HFM)
• Required to learn RMPP internal tool
• Ability to balance and prioritize numerous projects, work with a variety of teams/ individuals throughout the organization
• Focused on process improvement and automation-oriented
• Develop customer acquisition campaigns, analyzing business needs and plans, providing best ROI programs with analysis of programs
• Manage acquisition campaigns through traditional and digital marketing channels; Direct Mail, E-mail, Display Advertising, SEM (Search Engine Marketing), Aggregator Adverting, SOE (Search Engine Optimization) and other Digital Marketing aspects
• Partner on customer research to identify behaviors and trends in new customer acquisition. Conduct analysis on results to optimize customer interaction and business impact
• Work with Sales leadership to ensure campaign awareness, maximum conversion, capacity management, etc
• Proactively make data led recommendations for successful implementation of program changes
• Bachelor's degree in computer science, marketing, communications or related field, with a master's degree preferred
• Six years of professional marketing experience with substantial background in digital media and interactive space
• Experience in marketing and advertising channels such as direct mail, print media, broadcast media, etc
• Solid foundation in SEO and SEM programs and trends, including knowledge and understanding of current search engine algorithms/methods both organic and paid
• In depth knowledge of web communications and design, including ability to integrate and translate marketing activities or business needs online
• Experience in Display Advertising
• Understanding of creative development and testing
• Ability to work effectively with a great degree of independence and to lead multiple projects and teams simultaneously
• Strong leadership, superior interpretive and problem solving skills are required
• Successful track record in defining, communicating, and executing on both business and technical strategies
• Versatile communications skills with the ability to communicate technical issues and/or concepts to technical, business, and operational stakeholders
• Experience and ability to identify, interpret and address potential business risks
• Strong understanding of delivery and fulfillment channels and the communication approach required
• Understanding of credit policy

Marketing Manager Juice Resume Examples & Samples

• Deliver complete Integrated Marketing Communications plans and contractual conditions of agreed charters that the BU is leading, as agreed with all key stakeholders in advance
• Receive and cascade with maximum efficiency and effectiveness all other agreed Global charters
• Lead teams & inspire them to produce extraordinary results on their brands
• Responsible for proactive opportunity identification (volume, profit, connections, assets), competitive benchmarking and insight based strategy development on existing portfolio (yearly Business Plan, 3 year Plan and ongoing programs)
• Develop effective implementation plans for all package/product introductions, promotions and other major marketing activities on a BU level. Implement appropriate tracking procedures to ensure monitoring of proper evaluation of these activities in key, pre-agreed markets
• Define priorities, trade off’s and recommends resource allocation within the Juice portfolio
• Responsible to manage and ensure that consumer marketing resources are used efficiently, by applying all relevant RGM principles and levers
• Responsible for guiding and maintaining, within the Company standards, the quality of the production of labelling, packaging, P.O.P. materials and novelty items, etc. related to the big bets (Charters)
• Manage and supervise the respect of Charter of Authority within the Juice team, ensuring that all procedures are fully and timely respected, with particular focus on Purchase Orders' management
• Identify the market research needs for the Juice business and agrees with the research department the relevant research plan. Utilizes the Market Research function to provide foundation for marketing plans, promotions and channel management
• Identify the promotion and brand asset needs for the Juice business and agrees with the Connections department the relevant plan
• Coach and develop the members of the Marketing Team. Participate in the selection process for Marketing associates. Establish a premium marketing organization in the Business Unit
• Working with Director of Marketing and Audience Services on both long and short-term strategic planning
• Managing marketing plans, media plans and calendars for all productions and institutional efforts
• Supervising the Marketing Assistant, Digital Content Assistant and Community Outreach Representative
• Collaborating with Content Manager on the creation of all marketing collateral and advertising
• Overseeing audience development and outreach efforts, including communication and events
• Working with press office on announcements, events, and generating stories
• Overseeing all Tessitura-related Marketing efforts
• Working with Development team on cross-departmental communications, fundraising messaging and collateral, and cultivation and loyalty events
• Working with Rental team to promote The Pershing Square Signature Center as a venue
• Working with Ticket Services team on patron messaging and customer service
• Working with Audience Services to promote and market Signature Café and Bar and Signature Bookstore

Marketing Manager Bulgaria Resume Examples & Samples

• Bring IMC campaigns, new initiatives and activation platforms to life in the territory, through a consistent approach and leading the decisions at the local level. This will in turn drive incremental brand consumption, purchasing and ultimately drive brand love
• Be an active member of the brand community at European level in identifying consumer insights and creating winning consumer strategies that deliver against consumer and company destination
• Exercise thought leadership towards the Bottler, being the main contact person for Bottler Trade marketing Director, to enable effective execution of the brand plans in the marketplace; interact collaboratively with key internal and external stakeholders to drive the whole brand agenda at local level
• Lead and develop the team and the required capabilities
• This position will manage all sales department marketing initiatives, as-well-as; oversee on-line and digital aspects, to assist station in meeting revenue goals
• Working knowledge of MS Office Suite, with strengths in Word and PowerPoint
• Strong communication skills, both verbally and in writing
• Candidate should be a creative, self-starting leader who takes initiative to uncover & develop unique sales and marketing opportunities and utilizes station resources to achieve success. Preferred
• Create, design and implement all marketing opportunities and presentations for both existing and prospective new clients that will ensure growth in revenue and share of business
• Support sales management, account executives and national rep firm in all sales efforts
• Work closely with station creative services, promotion and production departments to implement sales opportunities that match overall station brand and product goals
• Work with Sales Account Executives to create and approve customized marketing campaigns to support advertiser needs and meet station revenue goals
• Manage all station promotion and sales generated contesting including on-air and on-site contesting
• Create and oversee maintenance of a sales sponsorship information center
• Supervise and oversee station website pertaining to marketing and promotions, including, advertiser content, contesting and new opportunities
• Manage marketing & digital staff, including Sales Marketing Coordinator/Web Coordinator
• Coordinate and help execute CBS Corporate Marketing initiatives and advertiser sponsorships
• Create and establish business partnerships with other media companies to help build synergy and leverage partnerships to create brand awareness and increased viewership to KSTW
• Work closely with Local Sales Manager and Business Development Manager to create revenue generating advertiser campaigns/new revenue streams

Marketing Manager, Citigold Resume Examples & Samples

• University graduate
• Minimum 4-5 years of working experiences in banking industry, preferably in marketing
• Fluent written & spoken Cantonese & English
• Knowledge of marketing technique and banking knowledge is essential
• Good interpersonal skills and be a good team player
• Self-motivated, independent, result-oriented and able to work under pressure
• Excellent skill in Excel / Powerpoint / Word and basic statistical knowledge would be added advantages

Marketing Manager Mark Resume Examples & Samples

• Develops and implements strategy/brand plans for segment / portfolio to achieve financial and strategic goals of the category
• Manage segment/portfolio size of line and optimal portfolio mix
• Responsible for managing segment excess inventory, working with cross-functional partners (Supply Chain, Planning, PLC etc.)
• Lead and manage all aspects of new product development from inception through launch, trouble shoots and makes recommendations to resolve issues, with laser focus on assessing COGS and pricing issues and opportunities
• Writes compelling and unique new product concepts leveraging consumer insights, understanding of gaps in market or portfolio, and unmet needs
• Be able to drive and foster strong relationships with all cross functional teams (creative, packaging, engineering, supply chain, product line control, merchandising, estimating and sales)
• Align with Merchandising on product messaging, flow, creative and pricing in brochure and representative offers
• Provide product information to Estimating team including pricing, merchandising strategy and resourcing assumptions, etc
• Write briefs (new product development, packaging, creative, collateral)
• Develops an understanding of Direct Selling energy through all touch points (Representative communications, brochure, online, etc,)
• Ideate, execute and lead 360 activation plans to support key launches including PR, Digital, Sales Field and Consumer facing elements
• Identify opportunities for enhanced product training and sampling initiatives to support the category
• Performs financial and marketing analyses, assesses category performance, and reviews/reports on financial status for total business focusing on key brands and segments
• Minimum 5 years experience relevant brand management experience
• Strategic thinker with strong analytical and prioritization skills
• Ability to communicate plans both verbally and in written presentations
• Must have ability to multi-task, manage projects, and meet deadlines
• Must be a team player with strong organizational and interpersonal skills
• Ability to collaborate cross-functionally
• Must be detail and results oriented
• Must have passion for beauty industry

Promotion & Marketing Manager Resume Examples & Samples

• Work with Programming and Sales to map out cluster-level and station-level marketing strategy
• Develop quarterly tactical plans for on-air contesting, station website and events, including originating or adapting ideas, identifying and negotiating resources, establish action plans and timelines
• Seek out and develop revenue-generating partnership opportunities with clients, vendors, and venues
• Research, evaluate and make recommendations for participation in third-party promotions (city and suburban festivals, events)
• Plan and coordinate Major Promotions/Events from inception to completion
• Support Programming Management in the development of strategic and tactical plans for co-promotions with national advertisers, record labels and entertainment partners
• Seek out media partnerships and news coverage opportunities to gain outside exposure for our brands
• Communicate with Programming and Sales departments all essential requirements for on-air/web contesting and/or events
• Work with Program Directors to develop and manage cohesive creative and branding images for stations and websites in cluster
• Support online initiatives of the cluster, including researching and developing appropriate content to achieve station digital goals. Collaborate with On-line Content Manager on creating, scheduling and tracking digital marketing initiatives and social media execution
• Serve as resource for sales staff in the development of on-air/online contesting and promotional programs, station events and marketing campaigns
• Develop and maintain Department Essentials volumes including how to and standards guidelines for all functions within Programming & Promotion, working with appropriate manager to develop/approve content
• Ensure compliance with FCC and corporate rules, regulations, and contesting
• BA in Communications/Marketing or Advertising Preferred
• Minimum 3 years’ experience in marketing or related field, and event planning
• Knowledge of all FCC rules and regulations related to broadcast marketing
• Proficient in all MS Office programs

Experiential Marketing Manager Resume Examples & Samples

• Create highly engaging and immersive platforms that extend the Facebook family of brands message into tangible experiences
• Develop strategy and author briefs for effective experiential platforms ensuring consistent and creative interpretations of the Facebook family of brands in Facebook’s Partner Centers
• Train and build capability of regional marketing teams to foster best-in-class working relationships
• Work closely with the Experiential Marketing lead and the Partner Center team to understand the needs and proactively propose relevant platforms
• Maintain permanent installations’ content and hardware by working closely with vendors and cross-functional teams
• Work with finance, operations and legal on budget forecasting and actualizing
• Ensuring timely SOWs and contracts with partners at all times
• Provide regular activity updates and reconciliations

Marketing Manager Austria Resume Examples & Samples

• Develop and agree with relevant constituencies the annual brand plans, and to deliver on its targets, in order to grow revenue, volume, profit and market share
• Bring IMC campaigns, new initiatives and activation platforms to life in the Country, through a consistent approach and leading the decisions at the local level. This will in turn drive incremental brand consumption, purchasing and ultimately drive brand love
• Define and recommend key choices of consumer DMI allocation for the brands
• Manage Retail's overall marketing strategies (including client outreach/clienteling)
• Manage marketing budgets and workflow/payment of vendors
• Partner with merchant teams on creating promotional handles
• And new ways drive foot traffic to stores and increase ROI on marketing investments
• Create and manage eventing strategies including corporate wide events and one off center events
• Oversee and manage the creation of the yearly marketing calendar (promotions, call to action,etc...)
• Handle all store marketing needs (new store opening kits, damages, etc...)
• Provide reporting and analytics on collateral and other marketing, manage coupon codes
• Manage asset approvalprocess and best practices for marketing/merchant teams
• Provide creative solutions to retail organization needs
• Develop relationships with centers and seekout/ create strategies to drive sales infocus stores and across chain
• Work with centers to gain space on websites and usage of email lists to generate new customers
• Manage marketing data base/signage inventory/and at a glances
• In partnership with AD create concept of seasonal campaign and managelogistics
• Partner cross functionally to ensure proper communication/expression of the brand through internal& external client communications
• Travel markets/communicate with fieldto understand marketing needs, provide training were needed
• Source and providecompetitive options for marketing collateral & materials
• Seek out ways and propose strategies that allow brand to expand reach (PR, advertising opportunities, corporate outreach- large sales, etc...)
• Attend market to understand buy/major focuses
• Drive Store Traffic by setting up and maintaining participationin center wide promotional events (coupon books, VIP and special center events)
• Must be willing to travel/be in the field 20% of the time
• Excellent timemanagement skills
• Excellentcommunication skills
• Proficient inMicrosoft
• Knowledge ofAdobe programs (Photoshop, InDesign, etc…)
• Knowledge ofApple Products a plus
• Must be willingto travel 20% of the time

Linguistic Quality Marketing Manager Resume Examples & Samples

• Ensure / drive quality of localized marketing content
• Build up, own and manage network of reviewers/SMEs or other local resources involved in localization of marketing content
• Agency Support
• Continuously work with process improvements
• Extensive project management skills
• Experience in managing localization quality for marketing across multiple languages
• Stakeholders and agency relationship management experience
• Experience in managing a complex stakeholder environment
• Service-minded personality with a positive attitude
• Ability to work in a structured manner in a complex and multicultural environment
• Quality and time-bound conscious
• Excellent problem-solving ability
• Strong verbal and written communication skills in English
• Strong Project Management background, PMI-PMP certification a +
• Strong Quality management experience
• Good marketing and localization knowledge
• Fluent in Business English
• Leadership to lead/manage various stakeholders in multiple countries
• Clear and concise communication skill
• Conflict management skill
• Out-of-box mind set
• TBD: some travel will be required to meet ISM stakeholders and partners / vendors
• 1) Nurture Program Management: Building & managing the entrepreneur nurture program, together with the Market Development Manager, to ensure, customized per region, entrepreneurs are support from software support to higher levels of investments
• 2) Strategic Marketing Management: Directs the development of marketing for the entrepreneur impact program; activities may include develops product strategy; defines promotional activities; arrange marketing assets for events & activities; arrange sponsorships
• 3) Marketing Budget & Asset Management
• 4) Becoming a Spokesperson: Spokesperson for Autodesk corporate Sustainability and Cleantech, internally & externally

Marketing Manager, Spark Developer Programs Resume Examples & Samples

• Define and execute developer awareness and acquisition marketing campaigns utilizing hindsight learnings, customer insights and competitive context
• Manage developer engagement and nurture programs
• Create marketing materials including web, email, and other tools/communications vehicles as needed
• Determine strategy for participation in developer events, both owned and paid
• Collaborate with Business Development team to provide marketing support for developer partner engagements
• Regularly assess and report on marketing program effectiveness through quantitative and qualitative data
• Evangelize the platform and business with customers, partners, users and the press as well as internally with executives and colleagues
• Working with the Marketing Leader to define and/or facilitate development of promotional plans and programs, and ensure their consistency with brand strategy
• Overseeing day to day operations and human capital for the defined operational area
• Developing team members and creating department process flows
• Establish relationships with vendors and agencies, and learn the discipline of effectively providing feedback that is aligned to brand and overall corporate strategy
• Collaborate with other functional areas to ensure promotional and operational consistency
• Manage project schedules and meet deadlines: set, synchronize, and drive schedules
• Ensure quality and efficiency standards are being met
• Identify business opportunities and brainstorm new programs to meet company goals
• Develop a working knowledge of the company, its products, the healthcare industry and the regulatory agencies that govern us in order to develop effective communications
• Possesses high attention to detail, as well as superior organizational and management skills to keep track of multiple requests, projects and campaigns
• Has experience working in a marketing environment and is comfortable with strategic planning for marketing efforts
• Must be comfortable making timely and intuitive decisions with little direction
• Demonstrates excellent problem-solving skills and successful time-management
• Is capable of seeing a project through to completion
• Demonstrates leadership & subject matter expertise through excellent verbal, written, and presentation skills
• Feels comfortable managing multiple projects simultaneously in a fast-paced environment while ensuring deadlines are met and projects are completed
• Has experience managing a team of marketing professionals
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook
• Is self-motivated and takes initiative; proactively finds ways to improve and connect
• Has experience developing content and marketing plans
• Feels comfortable reviewing materials for quality and brand standards and providing timely and actionable feedback
• Shows the capability to brainstorm and identify opportunities for improved efficiencies and new campaigns
• Is comfortable building and maintaining relationships in order to effectively manage projects
• Has experience in the Health Care space – Medicare experience a plus!
• Has agency experience
• Bachelor’s degree in communications, English, business / related field or equivalent experience and at least five to seven years work experience
• Bilingual in English and Spanish with ability to speak, read & write
• Work with the internal Visa network, including product and brand marketing, and key agencies to develop and execute marketing campaigns for clients
• Demonstrate innovation and creativity on a day-to-day basis by recommending new ideas and solutions to drive better client service, program execution and consulting engagements that align with Visa Performance Solutions and Visa’s vision
• Aid the development of content to support cross-client education on key topics
• Manage agency partners during the creation of content delivery tools including newsletters, playbooks, whitepapers, and other output as required
• Leverage industry and Visa data, market research, key learnings, and best practices to add value and deliver relevant insights and recommendations to the Visa Performance Solutions team and clients
• Partner with peers in other functional areas (e.g., marketing, analytics, risk, business development) and across global regions to execute projects in ways that leverage the breadth and depth of Visa’s resources
• Assist in definition of project scope and requirements to determine project viability and fiscal soundness
• Support budget forecasting and management
• BA/BS required
• 8+ years business experience, with majority in marketing or consulting roles that involved project management, marketing or business strategy, market research, innovation, product launches or planning
• Experience collaborating with and managing agency partners and vendors (agency experience is a plus)
• Experience in and/or significant exposure to the financial services/ payments industry preferred, but not required
• Experience coordinating cross functional, end-to-end projects that included a high level of detail and had a positive outcome
• Team player able to work on multi-part projects across teams and able to ensure project deadlines and budgets are met
• Ability and initiative to self-manage when necessary and ability to multitask to support multiple efforts as needed
• A high, self-defined standard of excellence and drive for continual improvement
• Strong verbal and written communication skills, with expertise in PowerPoint
• Some willingness to travel (less than 10% of the time)
• Technical knowledge and experience of managing PPC and SEO campaigns
• Knowledge of Adobe Creative Suit
• Work with other colleagues to plan ahead for future tasks, holding high regard for budgets and targets
• Be able to assess priorities accurately and efficiently
• Be an effective communicator across all levels with both internal colleagues and external suppliers
• Morgan McKinley is acting as an employment agency and business in relation to this vacancy.*

Principal Marketing Manager Resume Examples & Samples

• Responsible for creating, planning, developing and overseeing the implementation of integrated marketing plans for Assist by AOL to drive orders and increase retention
• Develop and implement multi-channel marketing programs determining strategy and channel mix. Campaigns may include national and regional traditional media buys, digital advertising, website development, search engine optimization, social media outreach, email engagement, print advertising, events and distribution
• Create communication strategies for key audiences and objectives including lead generation, acquisition, retention, upsell and winback
• Think strategically and creatively around growth efforts, assessing target audience and customer needs
• Manage to an efficient ROI and within budget while meeting program goals
• Deploy highly targeted direct marketing campaigns for retail boutiques and outlets to drive in-store traffic and generate sales
• Lead the development and execution of Zegna’s loyalty and delighting program in the US market; liaise with Milan HQ, oversee customer experience framework, track program performance & KPIs
• Manage Zegna’s CRM application: conduct new user trainings, pull customer lists, optimize clienteling procedures and maintain the customer database
• Oversee planning and execution of an integrated wholesale marketing strategy to build brand awareness and increase market share
• Build a digital marketing presence in the US and oversee creation and deployment of email marketing campaigns
• Provide guidance on enhancing customer segmentation strategies to retain existing customers and drive new customers acquisitions
• Partner with Customer Analytics to conduct redemption analysis on campaigns and provide actionable recommendations and insights to increase campaign performance
• Manage external vendors to secure cost efficiencies and maintain a consistent brand image in all messaging
• Liaise with retail stores to develop local marketing tactics, events and promotions to meet KPI objectives
• Assist with management of the marketing budget
• Partner with the Wholesale team and manage development of product marketing materials and collateral to support sales initiatives
• Bachelor Degree and 3 years marketing experience with dedicated focus on direct mail and email marketing, ideally in luxury retail
• Strong quantitative skills and understanding of offline and online marketing metrics
• Excellent communication, organizational and project management skills
• Strong appreciation and understanding of the luxury fashion industry and the Ermenegildo Zegna brand values
• Ability to build superior relationships with internal and external teams
• Highly proficient in Word, Excel, PowerPoint and Mac
• Self motivated and creative thinker
• Own and develop the corporate social media content calendar
• Manage paid social media and content partnerships
• Manage relationships with external partners (agencies, vendors, platforms)
• Use metrics, monitoring and insights reports to inform content development priorities and targets for engagement
• Write creative copy for use across social/digital platforms including blog posts, tweets, LinkedIn posts, websites and more
• Promote social as a priority and provide counsel on evolving best practices to partners across Visa
• College degree or equivalent work experience is required. 2-3 years experience working within a corporate social media/marketing team
• Outstanding communication skills are required in order to convey complex concepts to a broad audience
• Advanced skills in MS Project, Word, Outlook, and Excel
• Negotiating skills and strong interpersonal skills to influence cross functional team decisions
• Ability to work creatively with strong problem solving skills and ability to manage multiple priorities and demands
• Demonstrated ability to work in a complex organization to determine appropriate business owners to communicate needs and to insure on-time project deliverables
• Ability to make decisions based on available data and consultations, considering short and long-term strategic goals
• 3+ years project management experience while managing complex projects

Marketing Manager, Alternative Investments Resume Examples & Samples

• Provide strategic direction to position the Fund of Fund's capabilities, targeting high net worth clients
• Drive promotional campaigns focused on asset growth and retention, with an emphasis on value-added and educational pieces and campaigns
• Develop and execute marketing plan (collateral, presentations, new media, white papers) in collaboration with Product Development and Sales Team
• Manage tactical support, including maintenance of program collateral such as quarterly performance reporting and monthly and quarterly strategy updates
• Determine and manage marketing budget for programs, while assessing opportunities for streamlining, eliminating redundancies and reducing costs while maintaining quality
• Collaborate with Wealth Management's Alternative Investment Solutions Group in aligning marketing initiatives and communications to ensure consistency across firms and to partner with them for major campaigns
• Understand and position all product-related initiatives around competitive universe
• Strong writing and project management skills (fast-paced, tight timelines, deadline-centric)
• Strong relationship management, communication and organizational skills
• Working knowledge of legal requirements
• Proactive, idea generator
• Team player with a can-do attitude with strength in client management (external and internal clients)
• Good knowledge of Microsoft Word, Excel, PowerPoint
• LI-Priority
• LI-Recruiter

I Marketing Manager Resume Examples & Samples

• IMarketing Strategy Development(20%)
• Direct Reports: None. Extensive project management and general coaching and mentoring within team expected. Direct management of external resources as warranted for projects
• Decision Making: Overall authority over digital DMI investments within specific programs

Marketing Manager, Skincare Resume Examples & Samples

• Partnering with cross-functional teams in the development and implementation execution of key brand strategies and plans to achieve objectives
• Leading conceptualization and development of compelling and unique concepts with proficiency leveraging consumer insights, understanding of gaps in market and portfolio
• Developing an effective dialogue with the Global marketing groups to provide timely communication of product development processes and ensure that North America needs are met in a cost effective and strategic manner
• Partnering on activation of concepts as well as 360° marketing program proposals, including P&L assessment
• Partners with the Sales team to develop Field activation programs and training
• Lead cross functional partners throughout the new product development process ensuring timely launch within cost/margin objectives
• Close partnership with brochure management, What New, and marketing collateral creative process developing creative briefs, leading turnover meetings and gaining alignment
• Partner with Merchandizing, Campaign and Creative to create brand and consumer relevant creative executions in brochure
• Partner to develop education and PR launch kits for the Skincare category
• May have responsibilities managing/developing direct report(s)
• Bachelor's Degree required/MBA preferred
• 5-7 years relevant brand management experience in Beauty or Consumer Packaged Goods
• Strong computer skills (Microsoft Suite)
• Ability to communicate plans both verbally and in written presentations to all internal support groups (i.e. creative teams, sales organizations, etc.)
• Must have ability to handle multiple tasks simultaneously and meet deadlines
• Research the market and identify the best sales channels in Ireland, the UK and internationally
• Develop strategies to increase brand awareness
• Plan, run and measure effective campaigns

Related Job Titles

Marketing Manager Resume Example & Guide [2024]

The following Marketing Manager resume example and guide will help you write a resume  that best highlights your experience and qualifications. Further, we provide you with a few bonus tips in the end, so be sure to read on to receive valuable tips and resume hacks.

How to write a Marketing Manager resume

• Start your Marketing Manager resume with a concise resume summary
• Focus on quantifying your achievements, not just duties
• Match your professional skills list with the skills required in the job description
• Only add relevant information to your bullets in your employment history
• Show off your work, portfolio, or side projects
• Always personalize every resume you send. Tailor the contents of your resume to the requirements of the job description

A good way to get started is to be sure to reference the job description and highlight any skills , awards, and certifications that match with the requirements.

A professional structured resume are as important as ever!

Let's start by looking at an example of a resume for a Marketing Manager with 5 years of experience.

Marketing Manager Resume Example using our Modern Resume Template

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Marketing manager resume you can copy and use

Joseph L. Smith Growth Marketing aficionado who loves to analyze data Details 4549 Gregory Lane, 94111, San Fransisco, CA, US Tel 300-555-6666 [email protected] - marketingaficionado.com

Currently working as a Marketing Manager at Netflix with a mission to build and execute marketing activities in order to grow the subscriber base in the US. Previously worked as an Analyst at Spotify, with primary focus on analyzing and identifying areas of churn for business operations.

Passionate about growth marketing & startups!

Marketing Manager at Netflix, San Francisco, USA

Feb 2017 - currently employed

Set up, managed & tracked a marketing plan budget of $250k across all digital and offline channels that generated an ROI of +370%.

Accelerated sales growth rate with 30% by launching, A/B testing, and optimizing paid social and email marketing campaigns.

Developed and presented reporting presentations, showcasing results, and recommendations based on past performance and strategy.

Heavily involved in webinars, hackathons, keynotes, customer support, launching new products, and in developing projects with C-Level executives.

Analyst at Spotify, Stockholm, Sweden

Sep 2014 - Feb 2017

Analyzed, highlighted, and reported potential areas of business improvements related to financial and key operational processes to company management.

Successfully delivered timely financial statements, control testing, and assurance engagements for more than 15 projects in one year.

Managed large and complex data sets from various platforms and discovered ways to automate and/or optimize current processes.

Piloted and executed a churn strategy, which saw a decrease in churn of 15% in the UK market.

MSc Strategic Marketing at Liberty School of Management,

Sep 2010 - Jul 2014

Graduated with distinction

BSc Business & Management at EW Business & Economics School,

Sep 2008 - Jul 2010

Most proud of

- The Most Entrepreneurial Student in MSc Strategic Business Marketing

- My personal marketing blog, marketingaficionado.com, to 25k visitors per month

Tools of the trade

Facebook ads manager Google Analytics Sendgrid Intercom Hotjar Excel & Google Sheets

Certificates

Inbound marketing certificate.

Hubspot Academy

Digital Analytics Fundamentals

Google Analytics Academy

Conversational

Reading and learning about marketing and startups Building and testing marketing practises through my blog Running and workout. Also part of the local soccer team.

Facts about this Marketing Manager resume:

• Candidate is applying for a marketing manager position
• Candidate uses the reverse-chronological format
• Candidate has over 5+ years of experience
• Candidate emphasize key marketing skills and results

4 tips to help you build a great Marketing Manager resume

It is imperative that you provide a thorough and professional approach to your resume . We made an easily digestive guide for you to keep you on your toes while creating the simple, yet effective and professional resume .

#1 - A short & strong description of yourself will make the recruiter want to read further

As a marketing manager you are already aware that great advertising is essential when you sell a product.

You can apply the same thinking to building a resume.

A short and concise profile summary is the most important thing you can create, simply because this is the very first place you start selling yourself. This is where you tell the reader who you are to make the employer or recruiter want to look further.

• Be concise in your profile summary. Focus on a few key competences and skills you have that will fit the job and is part of the job description.
• Use interposed phrases. The reader doesn't care about fillers. The purpose is to tell the reader exactly how you fit the role and make the reader want to read on. Don't bore them!

Example from above:

Currently working as a Marketing Manager at Netflix with a mission to build and execute marketing activities in order to grow the subscriber base in the US. Previously worked as an Analyst at Spotify, with primary focus on analyzing and identifying areas of churn for business operations. Passionate about growth marketing & startups!

There are so many great elements in this profile summary. In a very concise way it shows:

Ambition, and the ability to show results

Multiple abilities - the person is both a Marketeer and an Analyst

Passion, which defines the person’s drive

Another great idea is to use the profile summary to include some of the keywords from the job description, as keywords plays a very important part of building a resume. Many ATS systems rejects resumes without them.

#2 - List your greatest achievements

As a Marketing Manager it is imperative to list your greatest measurable achievements under your Employment History, such as;

By highlighting measurable achievements, it goes to show that with your abilities you are able to deliver results. It sends the employer or recruiter a clear message about your abilities and work ethics. As a Marketing Manager you will be measured by what you accomplish, or what you have accomplished.

#3 - Focus your key skills around the marketing tools, and the skill set that you posses

The ability to sell and drive results are core functions of a Marketing Manager. This is what every employer would demand from you. Showing that you have that ability will make the employer know that you understand this.

Do not forget any certificates you may have or any personal awards you might have received. Example certificates such as Hubspot - Inbound Marketing Certificate and Digital Analytics Fundamentals from Google Analytics Academy will help you tailor your resume to the job description even more.

A great way to get feedback about your skills  is by asking people from your network about the value which you bring. You might be surprised how they respond. We made a guide about networking and how to stay on top of this game, be sure to check it out.

#4 - Be creative - that's what a marketeer is

To be creative is a core element of a marketeer, and you should use that to your advantage in your resume.

In the above example, you tell the reader what you are most proud of in your career so far. This is a great way to distinguish you from the rest of the field. Use it strategically to your advantage in a resume.

Most proud of: Building - My personal marketing blog marketingaficionado.com to 25k visitors per month

Creating a section with highlighting proud moments and using this by showing you grew your own blog to many thousands of monthly readers, clearly shows that you practise what you preach as a marketeer.

#Bonus - Key action adverbs for Marketing Managers

By using action verbs you can add clarity, depth, and distinction to your resume. Action verbs make great openers for your experience bullet points and can also be utilized on  cover letters  to target specific positions

• Implemented
• Presentation
• Spearheaded

Action verbs are more energized and should replace boring, lifeless verbs. If you’re interested in reading more about action verbs, go read our article about - How To Use Power Words In Your Resume .

It was a pleasure to provide you with some tips and advice about writing a Marketing Manager resume.

If you are in need of a new professional resume, try our simple resume builder and use what you just learned.

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Marketing manager job description, learn how to write a marketing manager job description that covers the core job requirements and responsibilities. use the provided template in your own job posting..

What do marketing managers do?

Marketing managers control all communications between a company and its customers. In a nutshell, they build awareness for a certain business, product, service or brand by developing and executing marketing strategies. Part of their job involves ensuring consumer needs are met and maximizing profits for their company. Marketing managers may be part of a team of marketing managers, and they may also be in charge of a group of marketing assistants. They might work with the company’s entire product or service line, or they might only focus on a specific area or execution when it comes to marketing job responsibilities.

Marketing managers work to identify the target market for the product they are promoting, refining their data by monitoring market trends. They then create demand for the product by creating and overseeing promotional messaging and products that are published or distributed using media, advertising and social media. Some common sectors that employ marketing managers are the advertising, hospitality, healthcare, finance, technology, retail, and education industries. That being said, almost any company can benefit from employing a marketing manager as marketing is universal and essential to the continuity of a business.

Marketing Manager Job Description Template

Role overview.

As a marketing manager, you will be in the unique position where you have the chance to influence our brand’s public image. With the help of a team of marketing executives, you engage with our customers and help us bring our best foot forward when it comes to connecting with our customer base. We are looking for capable individuals with an eye for detail and the ability to lead a team.

Responsibilities

• Evaluate and tweak marketing campaigns and strategies using collected data, and report findings to the executive team
• Research and analyze market trends, demographics, customer insights and marketing best practices to form marketing strategies
• Develop cost effective marketing plans and goals for the products and services to be promoted, maintaining the marketing budget and ensuring a return on investment
• Direct, plan, propose and coordinate marketing efforts to build brand awareness and improve company positioning 
• You will oversee current marketing strategies and develop new marketing strategies for new products and services 
• You will collaborate with your marketing team and creative teams to develop material used in marketing campaigns including advertising material, digital content and other promotional media
• You will be communicating with media buyers, advertising agencies, media publishers and other third parties to execute marketing projects
• You will be handling the company's public relations efforts and forming relationships with media outlets to maintain the company's image
• You will be handling the company's social media presence and using customer feedback to address issues found in customer service
• You will be coordinating and directing multiple channels of marketing strategies and testing new marketing opportunities
• You will be monitoring and improving marketing insights including SEO to conduct analytics reporting and to optimize campaign development
• Organize and oversee company presence at events including trade shows, festivals and conferences
• Communicate and collaborate with senior leaders and stakeholders about marketing strategy and budgets
• You will be working with internal and external teams to execute marketing campaigns from start to finish
• You will be hiring, training and managing marketing staff members that can include public relations and creative staff

Requirements

• Bachelor’s degree in Marketing, Business or related field, or equivalent training, certification, or work experience
• You have proven experience with complex marketing campaigns and strategies from start to finish including research, planning, and reporting on results to stakeholders
• You are familiar with digital marketing and social media strategy, as well as traditional media marketing strategy
• Experience with marketing software and automation tools including CRM
• You have an understanding of public relations with excellent written and verbal communication skills, including public speaking and press releases
• Demonstrated strong project management skills with problem-solving abilities, as well as professional judgment and discretion in decision making
• You are adaptable to change and resilient to stress, with the ability to work effectively in high pressure environments without compromising quality
• Demonstrated creative and innovative thinking while also possessing a metrics-driven marketing mind
• You are proficient with budget and resource management in running a marketing campaign, and you are able to troubleshoot on the fly
• Experience with forecasting and analysis of market trends in marketing campaign development, as well as using data to optimize marketing campaign performance
• You are willing and able to travel when necessary to nurture relationships with both clients and media, and attend conferences and trade shows
• You are familiar with the latest trends and technology used in marketing including tools used in graphic design, web design and production

Nice-to-have requirements

• Any specific certification in the marketing field like Google Analytics or certification from industry organizations and associations
• Membership or affiliation with industry organizations and associations like the American Marketing Association
• Established press and media contacts with experience in traditional media

What does a marketing manager do?

A marketing manager is in charge of the image of a brand, or the products and services sold by a business. This usually involves raising brand awareness through promotion campaigns and positioning the company's image in a way that will attract customers to purchase from the company. A marketing manager also nurtures relationships with clients and media.

What are the responsibilities of a marketing manager?

• ●      Planning and budgeting for marketing campaigns
• ●      Negotiating with third party agencies to execute marketing plans
• ●      Preparing and reviewing sales and advertising contracts
• ●      Tracking and analyzing the performance of advertising campaigns
• ●      Reviewing marketing material to ensure it is in line with marketing goals

What are the top 5 skills you need to be a marketing manager?

• Detail oriented and focused
• Good leadership and ability to work in a team
• Strong communication skills
• Commercial and marketing awareness
• Good planning and organization skills

Similar Job Descriptions

• HR Manager (Human Resources Manager)
• Operations Manager
• Product Manager

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• Product Marketing Manager Resume Example

Resume Examples

• Common Tasks & Responsibilities
• Top Hard & Soft Skills
• Action Verbs & Keywords
• Resume FAQs
• Similar Resumes

Common Responsibilities Listed on Product Marketing Manager Resumes:

• Conduct market research and analysis to identify customer needs and market trends
• Develop and execute go-to-market strategies for new product launches
• Collaborate with cross-functional teams to create product messaging and positioning
• Create sales enablement materials such as presentations, case studies, and product demos
• Manage product pricing and promotions to maximize revenue and profitability
• Monitor and report on product performance metrics and adjust strategies accordingly
• Develop and maintain relationships with key industry influencers and partners
• Lead competitive analysis and develop strategies to differentiate products in the market
• Manage the product lifecycle from ideation to end-of-life
• Develop and execute marketing campaigns to drive product awareness and demand

Speed up your resume creation process with the AI-Powered Resume Builder . Generate tailored achievements in seconds for every role you apply to.

Product Marketing Manager Resume Example:

• Drove product launches, feature upgrades and marketing campaigns; successfully increased user acquisition revenue by 20% quarter over quarter.
• Developed market research projects to gain insights into user behaviors and preferences; identified and leveraged new opportunities in the market, resulting in an increase of lead generation by 30%.
• Defined and implemented go-to-market strategies; optimized product positioning to drive growth, resulting in a 25% increase in overall customer satisfaction.
• Made strategic recommendations and developed detailed positioning strategies to successfully introduce products to the market; increased market share by 10%
• Managed product demos and trained sales teams on product capabilities; expedited sales cycle by 20%
• Utilized customer feedback to inform the product roadmap; generated an estimated return on investment of $250K in the first six months
• Developed engaging product messaging and content for various online and print campaigns; achieved a 25% conversion rate
• Crafted and implemented product launch plans to ensure successful product launches; increased organic sales by 10% within the first three months
• Created advanced marketing collateral, including product videos, presentations and user guides; generated 25% more active users by the end of the year
• Strategic Planning
• Market Research
• Content Development
• User Feedback Analysis
• Messaging and Positioning
• Brand Awareness
• Market Opportunity Identification
• Analytical and Problem-Solving Skills
• Product Launches and Demos
• Product Roadmapping
• Campaign Management
• Sales Cycle Expertise
• Digital and Social Media Platforms
• Customer Relationship Management (CRM)
• Budget Management
• Forecasting and Trend Analysis
• Result-oriented Problem Solving
• Cross-functional Collaboration
• Public Speaking and Presentation Skills
• Interpersonal Communication
• Data Analysis and Reporting

Top Skills & Keywords for Product Marketing Manager Resumes:

Hard skills.

• Product Positioning and Messaging
• Go-to-Market Strategy Development
• Market Segmentation and Targeting
• Competitive Analysis and Intelligence
• Pricing Strategy and Analysis
• Sales Enablement and Training
• Marketing Analytics and Metrics
• Content Marketing and Creation
• Brand Management
• Customer Journey Mapping
• Product Launch Planning and Execution
• Marketing Automation and CRM Integration

Soft Skills

• Leadership and Team Management
• Communication and Presentation Skills
• Collaboration and Cross-Functional Coordination
• Problem Solving and Critical Thinking
• Adaptability and Flexibility
• Time Management and Prioritization
• Empathy and Customer-Centric Mindset
• Decision Making and Strategic Planning
• Conflict Resolution and Negotiation
• Creativity and Innovation
• Active Listening and Feedback Incorporation
• Emotional Intelligence and Relationship Building

Resume Action Verbs for Product Marketing Managers:

• Strategized
• Collaborated
• Communicated
• Synthesized
• Differentiated
• Coordinated
• Facilitated
• Prioritized

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Resume FAQs for Product Marketing Managers:

How long should i make my product marketing manager resume, what is the best way to format a product marketing manager resume, which keywords are important to highlight in a product marketing manager resume, how should i write my resume if i have no experience as a product marketing manager, compare your product marketing manager resume to a job description:.

• Identify opportunities to further tailor your resume to the Product Marketing Manager job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

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Related Resumes for Product Marketing Managers:

Assistant marketing manager, associate marketing manager, brand marketing manager, channel marketing manager, content marketing manager, digital marketing manager, marketing communications manager, marketing operations manager.