product feature presentation template

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Product Features

This section features product features PowerPoint templates to showcase products from a user perspective. Our 100% editable product features for PowerPoint and Google Slides can help prepare presentations for various business purposes, highlighting the different characteristics inherent in a product.

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Product features PowerPoint templates can be used to create a great-looking presentation design to showcase the product’s appearance, the different components of products, and its features.

The extensive collection of PowerPoint templates and product features slides for PowerPoint can help to prepare presentations for product management topics. The templates are fully customizable in PowerPoint and can be adapted with your content.

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Product presentation templates

Give your product the attention it deserves with Pitch’s sleek, customizable product presentation templates. From feature highlights to product demos, our versatile slide decks let you show off your product or business idea in a way that'll wow potential customers.

Feature Planning Presentation Template

Creating a new feature can be a daunting task with tedious steps. Feature planning helps teams develop a process for building new features so you can set yourself up for success. The planning allows you to have a clear process in place as you create your product or iterate on it with additional features. Teams can plan for and launch new features more effectively with Beautiful.ai’s feature planning presentation example.  

The customizable template has everything you need to plan for product feature development, release, and testing. A successful feature planning presentation can help product managers and teams communicate internally and put their best foot forward before a new launch. 

Our feature planning template can also help you:

• List out steps of the process for getting a new product feature off the ground
• Communicate timelines and deliverables with key stakeholders
• Get feedback on a new feature from internal teams or product users before a release

Use our template to create an effective feature planning presentation

A feature planning presentation allows teams to establish a definitive process for new product feature ideation and creation. That’s why our template includes everything you need to create proactive feature planning slides. Those slides include:

Pro tips for creating an impactful feature planning presentation

As you use this template to build your own feature planning presentation, keep these do’s and don’ts in mind:

What research influenced the decision to create this new feature? Include any research findings relevant to the feature and showcase them with visually appealing infographics.

The feature planning process is based on a new product feature, so make sure your presentation reflects that. Customize this template by uploading your own visuals for the project that showcase what the team has been working on.

Use a Kanban or calendar slide to make the deadlines and tasks obvious to your team. The modern layout will make it easy for team members to identify what they’re responsible for and when prior to the feature release.

Apply feedback to create a final or further iteration to the new feature process, and add to your presentation if needed. This will help your team determine next steps and keep the momentum going.

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Product Roadmap Presentation Template

Show colleagues, stakeholders, and clients the direction of your product development with the Product Roadmap Presentation Template.

Trusted by 65M+ users and leading companies

About the Product Roadmap Presentation Template 

The Product Roadmap Presentation Template outlines the direction of your product development. Use a product presentation template to show what you want to create, why you think your customers will value it, and how it aligns with your company's strategy. 

What is a product roadmap presentation? 

A product roadmap presentation is your opportunity to share product plans with your internal and external stakeholders. It presents the key information from your product roadmap , explaining how new products and product features align with business objectives and provide customer value. 

At the end of the presentation, product managers will have a chance to answer questions about product direction. It's a collaborative process, aligning your team and getting everyone on the same page. 

What should you include in a product roadmap presentation? 

Every product roadmap presentation is different. However, there are some common topics that crop up in most presentations:

An introduction and agenda

Tell your audience what the presentation is about and what it’ll involve. That way, they know what to expect and how long it’ll last. 

Your purpose and product vision

Show your audience the reasoning behind the new product (or new features) to give them some context. For example, customer feedback shows that buyers are looking for an additional product feature. That way, your audience can see the rationale behind your product strategy. 

The product’s target audience

Be clear about who you’re trying to target with your new product. It could be your existing audience, or you might want to reach a new audience in a different market.

Your product roadmap

Show your audience what you’ve outlined in your product roadmap, but keep it top-level. They don’t need to know all the ins and outs, so make sure you only outline the key information. For example, you can showcase the anticipated timeline but don't go into detail about each deliverable along the way. 

Any feedback and questions

At the end of the presentation, provide your audience with the opportunity to ask questions. This will be your opportunity to have a discussion with them and get their feedback. 

When should you deliver a product roadmap presentation?

There are a few situations where you might need to deliver a roadmap presentation. Here are a few of the most common: 

To get approval from business leaders

Before you can make any changes or launch new products, you need approval from management. Delivering a product roadmap presentation is a good place to start. Why? Because it shows them everything they need to know about the new product. They’ll see how your product themes feed into the company-wide strategy, how it’ll offer customers a better product, and whether it’s a viable product. 

To create a release plan

Creating a product roadmap presentation gives customers and business partners an idea of what to expect in the future. Think of Apple as an example. They don’t have specific release dates for their products, but the business provides regular updates of what improvements and changes they plan to make in the future. It keeps everyone in the loop and builds anticipation. 

To get your team on the same page

A product roadmap presentation is a perfect opportunity to get your product team (and anyone else involved in the product roadmap) on the same page. From the get-go, everyone has the same expectations and is fully aligned with the goals. 

How do you create a product roadmap presentation with Miro?

Miro is the perfect online presentation creator to quickly build a presentation. The Product Roadmap Presentation Template is ideal for collaborative teams. It’s intuitive, easy-to-use, customizable, and distributed teams can access it from anywhere. To get started, select this free template and follow these steps. 

Step 1: Add your roadmap to the template

Start by adding the key pieces of information from your roadmap into the template (it’s easy to add files if you want to upload images from the roadmap). Try not to overload the presentation with details from the roadmap. You only need to provide a high-level view of the crucial pieces of information, such as the timeline, budgets, and customer insights. 

Step 2: Customize the presentation template

With the key information in place, you can visualize where everything else will sit in the template. With Miro’s template, you’ll have access to our pre-made slides. They’re fully customizable, so you can move things around to suit your specific presentation. You can also add or remove slides, edit the placeholder content, and add your own company branding. 

Step 3: Add supporting information and context

Now you can start to flesh out the presentation. You’ll add your introduction and agenda, followed by the main purpose. Then, you can outline who your target audience is and add your market research to provide context. If you have data and customer insights to share, you can add shapes , charts , and link internally and externally to any relevant reports. 

Step 4: Get feedback from colleagues

When the template is complete, share the presentation with colleagues to get feedback and make any necessary changes. Using Miro’s digital workspace, it’s easy for teams to collaborate throughout this process — even if they’re working remotely. 

Step 5: Deliver the presentation

Select presentation mode to deliver the presentation in full screen. Use the arrow buttons or keys to move the presentation along (only the slides in the frames you selected will be visible).

How long should a product roadmap presentation be?

It varies depending on how many products and features you need to discuss. Around 1–2 hours is ideal and allows plenty of time for brainstorming at the end.

What’s included in this Product Roadmap Presentation Template?

In this template, you’ll get access to Miro’s ready-made presentation slides. Each slide in this template is a frame with placeholder text. Simply edit the content in the slides, add or remove new slides, and change their order to create your ideal presentation.

Get started with this template right now.

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Product Features PowerPoint Template & Google Slides

Product Features Presentation Slide

Features of the template:.

• The slide are 100% customizable.
• The template has 4:3 and 16:9 formats.
• Slide is compatible with PowerPoint and Google Slides.
• Slide is available in different colors.
• Easy to change the slide colors quickly.
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• circular spokes
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• 6 Product Features

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Powerpoint Templates and Google slides for Product Features

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This slide shows the key products features i.e. sensing, ultra-brightness, remote accessibility and others for the new product, MLED Increase audience engagement and knowledge by dispensing information using Pitch Deck To Raise Funding From Product Crowdfunding Key Product Features For The New Product. This template helps you present information on seven stages. You can also present information on Remote Accessibility, Product, Smartphone using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

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Make a Product Launch Presentation (+ Examples & Templates)

Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.

9 minute read

helped business professionals at:

Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.

In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you make sure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.

Let’s get started!

What is the purpose of a product launch presentation?

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How to structure a product launch presentation?

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.

Grab one and create your best deck yet.

What does a product launch presentation look like?

A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.

Here’s what a modern product launch presentation looks like:

What makes a successful product launch presentation?

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example:

"In a world where every second counts, we've found a way to give you hours back."

piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

7) Conduct solid research

Akio Morita once famously said:

“We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive slide:

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation using Storydoc:

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

Engaging with industry influencers to review your product or securing a seal of approval from a reputable authority within your field can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

Example of a social proof slide:

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

Here's a great example of a marketing strategy slide:

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Winning product launch presentation examples

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. It provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Product Overview Infographics

Free google slides theme and powerpoint template.

Wouldn’t it be easier if a product was shown along with its features so the audience has all the info at a glance? Well, these infographics just do that! We’ve made designs that use flat illustrations of laptops, cars, tools, home appliances, books… We’re sure this can be a great choice for anything tech-related!

Features of these infographics

• 100% editable and easy to modify
• 30 different infographics to boost your presentations
• Include icons and Flaticon’s extension for further customization
• Designed to be used in Google Slides, Microsoft PowerPoint and Keynote
• 16:9 widescreen format suitable for all types of screens
• Include information about how to edit and customize your infographics

How can I use the infographics?

Am I free to use the templates?

How to attribute the infographics?

Attribution required If you are a free user, you must attribute Slidesgo by keeping the slide where the credits appear. How to attribute?

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• Product management
• Prioritizing features

How to define product features (plus, templates you can use)

Last updated: March 2024

Every product feature is an opportunity to delight your customers and create value for the business. But this only works if you are focused on those two outcomes from the start. When defining features, you have to look beyond what you want to build — focusing instead on which problems you can solve .

Sometimes this means setting aside shiny new ideas for the less glamorous ones your customers have been asking for. It can also mean building fewer features — there is a misconception that the more functionality you add, the more people will like your product (when in reality the inverse is often true).

None of us want to build an exciting feature-rich product that no one uses — or worse, that no one cares about. Brian de Haaff Aha! co-founder and CEO

Tradeoff decisions must be made. While a feature idea might excite customers, you may find it will take more effort to build than you deem it is worth . And other popular ideas may fail to make the cut if they do not support company or product goals.

These nuances are what make feature definition and prioritization such a crucial piece of a product manager's job. It takes an ongoing commitment to the product vision , customer research , and cross-functional collaboration to cut through the noise and find what matters — identifying features that people will use and love.

Plan and prioritize features in Aha! Roadmaps. Sign up for a free trial .

Let's walk through how to define product features in detail — including a template and examples. Use the following links to jump ahead to a specific section:

• What is a product feature?

Product features vs. other terms

How to define product features

Product feature components, product feature template, product features example, how to prioritize features for your product roadmap.

A product feature is a specific function or characteristic of a product that provides value to customers. It can include capabilities, design elements, or performance upgrades. For product managers , defining and prioritizing features to build is a key aspect of the role. You are responsible for ensuring that any new or updated product features align with your business and product strategy .

To do this, most product teams follow a consistent, repeatable method for writing product features. That way you can reliably communicate new functionality to stakeholders and tie everything back to your goals — avoiding a hodgepodge of enhancements that customers do not need or want.

Feature innovation vs. product innovation

What is a features roadmap? Best practices for capturing detailed product plans

How do product managers prioritize features?

• How to measure product value

What is the difference between a product feature and other terms?

Product development terms could fill a dictionary ( which is why we wrote one ). When learning the lingo, some folks might get confused about what differentiates a feature from a product, benefit, or other increments of work. Before we go any further, let's clear a few things up.

Product vs. feature

A product is an offering you sell to customers to satisfy a need or want. Products often encompass more than the item or service itself — including elements like sales, support, integrations, and other touchpoints that people interact with (at Aha! we call this the Complete Product Experience ).

A feature is a discrete area of functionality within the product. While important, it is only one small piece of what customers are actually buying .

Product feature vs. benefit

A product feature is a specific piece of functionality that provides a corresponding benefit or set of benefits for the customer.

A benefit is the positive outcome or advantage gained from using that functionality. In other words, benefits describe why a feature ultimately matters to the customer.

Below are a few examples of the difference between product features and benefits:

Product features vs. epics, user stories, and requirements

Along with features, product teams leverage epics, user stories, and requirements to describe what you will build. The table below details the most common usage for these terms. Depending on the development methodology your team uses, the terms may have slightly different meanings.

Initiatives vs. epics vs. features

User stories vs. requirements

Releases vs. features vs. requirements — what is the difference?

Before you write a feature, you need an idea. Ideas for new product features can come from anywhere — you, your team, customers, and other stakeholders. But not all ideas become features.

As a product manager, it is your job to gather, assess, and prioritize ideas to identify which ones are feature-worthy. For most teams, it is impractical (impossible, even) to build every suggestion that comes your way — you have to determine which ones will have the greatest impact. This process is called idea management and it is the precursor to the feature definition process.

With your best ideas identified, you can start writing features. Defining a product feature means clearly communicating what you want to build and why. A well-defined feature should describe both the functionality as well has how it addresses a customer need. These details align the broader product team on the problems to solve and how to approach them.

For example, a detailed feature provides engineers with the context to help them decide the best way to implement the new functionality. For product marketing, it helps highlight which benefits to showcase in the go-to-market strategy .

When you start defining a product feature, consider these questions to help clarify the details:

How will this feature contribute to our goals and initiatives?

What challenge will this feature solve for?

What capabilities or user experiences need to be designed and built to deliver this feature?

What is the timeline for delivering this feature?

Which customer segments or personas will be served by this feature?

Who is responsible for delivering this feature?

In the tutorial video below, Aha! product expert Rose Thompson will help you understand the flow of ideas to features as well as how to approach feature definition. The next sections will explore feature components, templates, and examples to help you get started.

Editor's note: Although the video below still shows core functionality within Aha! software, some of the interface might be out of date. View our knowledge base for the most updated insights into Aha! software.

A checklist for defining product features

• How to prioritize product features
• How to prioritize product ideas

Product ideation: 4 steps for new feature ideas

Consistency is key to effective feature definition. Most product teams follow a set structure — so the details and strategy are clear for every feature. The exact details may vary, but below is an overview of the components to include when writing a product feature:

Templatizing your feature definition process saves time and gives your team the details they need to move forward. You can get started writing your own features with a whiteboard features requirement template — which includes all of the components outlined above.

If you want to track features throughout the entire product development process, consider using Aha! Roadmaps and Aha! Develop for an integrated product development approach.

Access this feature requirements template in Aha! software. Sign up for a free trial .

Start using this template now

Features roadmap template

Feature prioritization templates

Now let's look at a few examples. Below is a product feature titled "Support each other's race goals" for a cycling app. Note that this Aha! Roadmaps feature template is slightly different but captures the same essential information (with added layers of detail). Click to zoom in and read how the new functionality should work and how it benefits the user. On the right side, see additional details about this feature including its status, assignee, related personas, and the goals and initiatives it will support.

Seem like a lot of information for a single feature? While you can write features in a more simplified way, all of these details are how the best product managers stay organized, track feature development, and ensure that whatever is being built always links back to the overall strategy.

An example of a product feature captured in Aha! Roadmaps

Of course, most product managers oversee a number of features at any given time. It is important to have a tool that allows you to visualize all in-progress features within a single view.

The image below is an example of a features board — each card represents a feature that a product manager defined and organized into a release . For instance, "Marketplace integration" and "Custom branding" are grouped together because both features will enhance the partner portal.

Examples of product features on a features board in Aha! Roadmaps

[The] best product builders take a goal-first approach when evaluating ideas. You align each potential feature to company and product strategy, prioritize product-market fit, consider the repercussions of development, and iterate so that you can deliver more value over time. Brian de Haaff Aha! co-founder and CEO

With your features defined, what happens next? Before you begin building, you have to prioritize — because you cannot build everything at once. Product managers must think critically and evaluate what will deliver the most value to customers.

Effective feature prioritization considers a number of factors — like how many people a feature will benefit, how well it achieves business objectives, and the effort to develop. Many product teams use tools such as value scores, user story mapping , and prioritization frameworks to help decide and align on the most impactful features to build. From there, you will create a roadmap and work with engineering to move features that are high-priority into upcoming releases for development.

This is only a brief overview of feature prioritization. In reality it takes times and effort to develop an objective prioritization process that everyone can agree on. To learn more, dig into the recommended reading below.

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