types of speeches in purposive communication

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Chapter 9 Public Speaking

9.2 Types of Speeches

In today’s world, we are constantly bombarded with messages both good and bad. No matter where you live, where you work or go to school, or what kinds of media you use, you are probably exposed to hundreds. if not thousands, of advertising messages every day. Researcher Norman W. Edmund estimates that by 2020 the amount of knowledge in the world will double every seventy-three days (Edmund, 2005).

Christian Pierret –  Leader  – CC BY 2.0.

Because we live in a world where we are overwhelmed with content, communicating information in a way that is accessible to others is more important today than ever before. To help us further understand why public speaking is important, we will first examine public speaking in everyday life. We will then discuss how public speaking can benefit you personally.

Everyday Public Speaking

Every single day people across the United States and around the world stand up in front of some kind of audience and speak. In fact, there’s even a monthly publication that reproduces some of the top speeches from around the United States called  Vital Speeches of the Day  ( http://www.vsotd.com ). Although public speeches are of various types, they can generally be grouped into three categories based on their intended purpose: informative, persuasive, and entertaining.

Informative Speaking

One of the most common types of public speaking is  informative speaking . The primary purpose of informative presentations is to share one’s knowledge of a subject with an audience. Reasons for making an informative speech vary widely. For example, you might be asked to instruct a group of coworkers on how to use new computer software or to report to a group of managers how your latest project is coming along. A local community group might wish to hear about your volunteer activities in New Orleans during spring break, or your classmates may want you to share your expertise on Mediterranean cooking. What all these examples have in common is the goal of imparting information to an audience.

Informative speaking is integrated into many different occupations. Physicians often lecture about their areas of expertise to medical students, other physicians, and patients. Teachers find themselves presenting to parents as well as to their students. Firefighters give demonstrations about how to effectively control a fire in the house. Informative speaking is a common part of numerous jobs and other everyday activities. As a result, learning how to speak effectively has become an essential skill in today’s world.

Persuasive Speaking

A second common reason for speaking to an audience is to  persuade  others. In our everyday lives, we are often called on to convince, motivate, or otherwise persuade others to change their beliefs, take an action, or reconsider a decision. Advocating for music education in your local school district, convincing clients to purchase your company’s products, or inspiring high school students to attend college all involve influencing other people through public speaking.

For some people, such as elected officials, giving persuasive speeches is a crucial part of attaining and continuing career success. Other people make careers out of speaking to groups of people who pay to listen to them. Motivational authors and speakers, such as Les Brown ( http://www.lesbrown.com ), make millions of dollars each year from people who want to be motivated to do better in their lives. Brian Tracy, another professional speaker and author, specializes in helping business leaders become more productive and effective in the workplace ( http://www.briantracy.com ).

Whether public speaking is something you do every day or just a few times a year, persuading others is a challenging task. If you develop the skill to persuade effectively, it can be personally and professionally rewarding.

Entertaining Speaking

Entertaining speaking  involves an array of speaking occasions ranging from introductions to wedding toasts, to presenting and accepting awards, to delivering eulogies at funerals and memorial services in addition to after-dinner speeches and motivational speeches. Entertaining speaking has been important since the time of the ancient Greeks, when Aristotle identified epideictic speaking (speaking in a ceremonial context) as an important type of address. As with persuasive and informative speaking, there are professionals, from religious leaders to comedians, who make a living simply from delivering entertaining speeches. As anyone who has watched an awards show on television or has seen an incoherent best man deliver a wedding toast can attest, speaking to entertain is a task that requires preparation and practice to be effective.

Personal Benefits of Public Speaking

Oral communication skills were the number one skill that college graduates found useful in the business world, according to a study by sociologist Andrew Zekeri (Zekeri, 2004). That fact alone makes learning about public speaking worthwhile. However, there are many other benefits of communicating effectively for the hundreds of thousands of college students every year who take public speaking courses. Let’s take a look at some of the personal benefits you’ll get both from a course in public speaking and from giving public speeches.

Benefits of Public Speaking Courses

In addition to learning the process of creating and delivering an effective speech, students of public speaking leave the class with a number of other benefits as well. Some of these benefits include

• developing critical thinking skills,
• fine-tuning verbal and nonverbal skills,
• overcoming fear of public speaking.

Developing Critical Thinking Skills

One of the very first benefits you will gain from your public speaking course is an increased ability to think critically. Problem solving is one of many critical thinking skills you will engage in during this course. For example, when preparing a persuasive speech, you’ll have to think through real problems affecting your campus, community, or the world and provide possible solutions to those problems. You’ll also have to think about the positive and negative consequences of your solutions and then communicate your ideas to others. At first, it may seem easy to come up with solutions for a campus problem such as a shortage of parking spaces: just build more spaces. But after thinking and researching further you may find out that building costs, environmental impact from loss of green space, maintenance needs, or limited locations for additional spaces make this solution impractical. Being able to think through problems and analyze the potential costs and benefits of solutions is an essential part of critical thinking and of public speaking aimed at persuading others. These skills will help you not only in public speaking contexts but throughout your life as well. As we stated earlier, college graduates in Zekeri’s study rated oral communication skills as the most useful for success in the business world. The second most valuable skill they reported was problem-solving ability, so your public speaking course is doubly valuable!

Another benefit to public speaking is that it will enhance your ability to conduct and analyze research. Public speakers must provide credible evidence within their speeches if they are going to persuade various audiences. So your public speaking course will further refine your ability to find and utilize a range of sources.

Fine-Tuning Verbal and Nonverbal Skills

A second benefit of taking a public speaking course is that it will help you fine-tune your verbal and nonverbal communication skills. Whether you competed in public speaking in high school or this is your first time speaking in front of an audience, having the opportunity to actively practice communication skills and receive professional feedback will help you become a better overall communicator. Often, people don’t even realize that they twirl their hair or repeatedly mispronounce words while speaking in public settings until they receive feedback from a teacher during a public speaking course. People around the United States will often pay speech coaches over one hundred dollars per hour to help them enhance their speaking skills. You have a built-in speech coach right in your classroom, so it is to your advantage to use the opportunity to improve your verbal and nonverbal communication skills.

Overcoming Fear of Public Speaking

An additional benefit of taking a public speaking class is that it will help reduce your fear of public speaking. Whether they’ve spoken in public a lot or are just getting started, most people experience some anxiety when engaging in public speaking. Heidi Rose and Andrew Rancer evaluated students’ levels of public speaking anxiety during both the first and last weeks of their public speaking class and found that those levels decreased over the course of the semester (Rose & Rancer, 1993). One explanation is that people often have little exposure to public speaking. By taking a course in public speaking, students become better acquainted with the public speaking process, making them more confident and less apprehensive. In addition, you will learn specific strategies for overcoming the challenges of speech anxiety.

Comm 101 (Dutton) by [author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

• Games, topic printables & more
• The 4 main speech types
• Example speeches
• Commemorative
• Declamation
• Demonstration
• Informative
• Introduction
• Student Council
• Speech topics
• Poems to read aloud
• How to write a speech
• Using props/visual aids
• Acute anxiety help
• Breathing exercises
• Letting go - free e-course
• Using self-hypnosis
• Delivery overview
• 4 modes of delivery
• How to make cue cards
• How to read a speech
• 9 vocal aspects
• Vocal variety
• Diction/articulation
• Pronunciation
• Speaking rate
• How to use pauses
• Eye contact
• Body language
• Voice image
• Voice health
• Public speaking activities and games
• About me/contact
• Types of speeches

The 4 types of speeches

Informative, demonstrative, persuasive and special occasion.

By:  Susan Dugdale  | Last modified: 01-31-2024

There are four main types of speeches or types of public speaking.

• Demonstrative
• Special occasion or Entertaining

To harness their power a speaker needs to be proficient in all of them: to understand which speech type to use when, and how to use it for maximum effectiveness.

What's on this page:

An overview of each speech type, how it's used, writing guidelines and speech examples:

• informative
• demonstrative
• special occasion/entertaining
• how, and why, speech types overlap

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Informative speeches

An informative speech does as its name suggests: informs. It provides information about a topic. The topic could be a place, a person, an animal, a plant, an object, an event, or a process.

The informative speech is primarily explanatory and educational.

Its purpose is not to persuade or influence opinion one way or the other. It is to provide sufficient relevant material, (with references to verifiable facts, accounts, studies and/or statistics), for the audience to have learned something. 

What they think, feel, or do about the information after they've learned it, is up to them.

This type of speech is frequently used for giving reports, lectures and, sometimes for training purposes. 

Examples of informative speech topics:

• the number, price and type of dwellings that have sold in a particular suburb over the last 3 months
• the history of the tooth brush
• how trees improves air quality in urban areas
• a brief biography of Bob Dylan
• the main characteristics of Maine Coon cats
• the 1945 US bombing of Hiroshima and Nagasaki
• the number of, and the work of local philanthropic institutions
• the weather over the summer months
• the history of companion planting 
• how to set up a new password
• how to work a washing machine

Click this link if you'd like more informative topic suggestions .  You'll find hundreds of them.

And this link to find out more about the 4 types of informative speeches : definition, description, demonstration and explanation. (Each with an example outline and topic suggestions.)  

Demonstration, demonstrative or 'how to' speeches

A demonstration speech is an extension of an informative process speech. It's a 'how to' speech, combining informing with demonstrating.

The topic process, (what the speech is about), could either be demonstrated live or shown using visual aids.

The goal of a demonstrative speech is to teach a complete process step by step.

It's found everywhere, all over the world: in corporate and vocational training rooms, school classrooms, university lecture theatres, homes, cafes... anywhere where people are either refreshing or updating their skills. Or learning new ones.

Knowing to how give a good demonstration or 'how to' speech is a very valuable skill to have, one appreciated by everybody.

Examples of 'how to' speech topics are:

• how to braid long hair
• how to change a car tire
• how to fold table napkins
• how to use the Heimlich maneuver
• how to apply for a Federal grant
• how to fill out a voting form
• how to deal with customer complaints
• how to close a sale
• how to give medicine to your cat without being scratched to bits! 

Resources for demonstration speeches

1 . How to write a demonstration speech   Guidelines and suggestions covering:

• choosing the best topic : one aligning with your own interests, the audience's, the setting for the speech and the time available to you
• how to plan, prepare and deliver your speech - step by step guidelines for sequencing and organizing your material plus a printable blank demonstration speech outline for you to download and complete  
• suggestions to help with delivery and rehearsal . Demonstration speeches can so easily lurch sideways into embarrassment. For example: forgetting a step while demonstrating a cake recipe which means it won't turn out as you want it to. Or not checking you've got everything you need to deliver your speech at the venue and finding out too late, the very public and hard way, that the lead on your laptop will not reach the only available wall socket. Result. You cannot show your images.

2.  Demonstration speech sample outline   This is a fully completed outline of a demonstration speech. The topic is 'how to leave an effective voice mail message' and  the sample covers the entire step by step sequence needed to do that.

There's a blank printable version of the outline template to download if you wish and a YouTube link to a recording of the speech.

3.  Demonstration speech topics   4 pages of 'how to' speech topic suggestions, all of them suitable for middle school and up.

Persuasive speeches

The goal of a persuasive speech is to convince an audience to accept, or at the very least listen to and consider, the speaker's point of view.

To be successful the speaker must skillfully blend information about the topic, their opinion, reasons to support it and their desired course of action, with an understanding of how best to reach their audience.

Everyday examples of persuasive speeches

Common usages of persuasive speeches are:

• what we say when being interviewed for a job
• presenting a sales pitch to a customer
• political speeches - politicians lobbying for votes,
• values or issue driven speeches e.g., a call to boycott a product on particular grounds, a call to support varying human rights issues: the right to have an abortion, the right to vote, the right to breathe clean air, the right to have access to affordable housing and, so on.

Models of the persuasive process

The most frequently cited model we have for effective persuasion is thousands of years old.  Aristotle, the Greek philosopher, 384–322 BC , explained it as being supported by three pillars: ethos, pathos and logos. 

Briefly, ethos is the reliability and credibility of the speaker. How qualified or experienced are they talk on the topic? Are they trustworthy? Should we believe them? Why?

Pathos is the passion, emotion or feeling you, the speaker, bring to the topic. It's the choice of language you use to trigger an emotional connection linking yourself, your topic and the audience together, in a way that supports your speech purpose.

(We see the echo of Pathos in words like empathy: the ability to understand and share the feels of another, or pathetic: to arouse feelings of pity through being vulnerable and sad.)

Logos is related to logic. Is the information we are being presented logical and rational? Is it verifiable? How is it supported? By studies, by articles, by endorsement from suitably qualified and recognized people?

To successfully persuade all three are needed. For more please see this excellent article:  Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion 

Monroe's Motivated Sequence of persuasion

Another much more recent model is Monroe's Motivated Sequence based on the psychology of persuasion.

It consists of five consecutive steps: attention, need, satisfaction, visualization and action and was developed in the 1930s by American Alan H Monroe, a lecturer in communications at Purdue University. The pattern is used extensively in advertising, social welfare and health campaigns.

Resources for persuasive speeches

1.   How to write a persuasive speech Step by step guidelines covering:

• speech topic selection
• setting speech goals
• audience analysis
• empathy and evidence
• balance and obstacles
• 4 structural patterns to choose from

2. A persuasive speech sample outline using Monroe's Motivated Sequence

3. An example persuasive speech written using Monroe's Motivated Sequence  

4.  Persuasive speech topics : 1032+ topic suggestions which includes 105 fun persuasive ideas , like the one below.☺ 

Special occasion or entertaining speeches

The range of these speeches is vast: from a call 'to say a few words' to delivering a lengthy formal address.

This is the territory where speeches to mark farewells, thanksgiving, awards, birthdays, Christmas, weddings, engagements and anniversaries dwell, along with welcome, introduction and thank you speeches, tributes, eulogies and commencement addresses. 

In short, any speech, either impromptu or painstakingly crafted, given to acknowledge a person, an achievement, or an event belongs here.

You'll find preparation guidelines, as well as examples of many special occasion speeches on my site.

Resources for special occasion speeches

How to prepare:

• an acceptance speech , with an example acceptance speech 
• a birthday speech , with ongoing links to example 18th, 40th and 50th birthday speeches
• an office party Christmas speech , a template with an example speech
• an engagement party toast , with 5 examples
• a eulogy or funeral speech , with a printable eulogy planner and access to 70+ eulogy examples
• a farewell speech , with an example (a farewell speech to colleagues)
• a golden (50th) wedding anniversary speech , with an example speech from a husband to his wife
• an impromptu speech , techniques and templates for impromptu speaking, examples of one minute impromptu speeches with a printable outline planner, plus impromptu speech topics for practice
• an introduction speech for a guest speaker , with an example
• an introduction speech for yourself , with an example
• a maid of honor speech for your sister , a template, with an example
• a retirement speech , with an example from a teacher leaving to her students and colleagues
• a student council speech , a template, with an example student council president, secretary and treasurer speech
• a Thanksgiving speech , a template, with an example toast
• a thank you speech , a template, with an example speech expressing thanks for an award, also a business thank you speech template
• a tribute (commemorative) speech , with a template and an example speech
• a welcome speech for an event , a template, an example welcome speech for a conference, plus a printable welcome speech planner
• a welcome speech for new comers to a church , a template with an example speech
• a welcome speech for a new member to the family , a template with an example

Speech types often overlap

Because speakers and their speeches are unique, (different content, purposes, and audiences...), the four types often overlap. While a speech is generally based on one principal type it might also have a few of the features belonging to any of the others. 

For example, a speech may be mainly informative but to add interest, the speaker has used elements like a demonstration of some sort, persuasive language and the brand of familiar humor common in a special occasion speech where everybody knows each other well.

The result is an informative 'plus' type of speech. A hybrid! It's a speech that could easily be given by a long serving in-house company trainer to introduce and explain a new work process to employees.  

Related pages:

• how to write a good speech . This is a thorough step by step walk through, with examples, of the general speech writing process. It's a great place to start if you're new to writing speeches. You'll get an excellent foundation to build on.
• how to plan a speech - an overview of ALL the things that need to be considered before preparing an outline, with examples
• how to outline a speech - an overview, with examples, showing how to structure a speech, with a free printable blank speech outline template to download
• how to make and use cue cards  - note cards for extemporaneous speeches 
• how to use props (visual aids)    

And for those who would like their speeches written for them:

• commission me to write for you

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Chapter 5: Presenting Your Speech Module

Four Types of Speeches

Speeches can be categorized into four broad areas depending on the amount of preparation that is undertaken and depending upon the nature of the occasion.  The four types of speeches are manuscript, memorized, extemporaneous, and impromptu.  Our aim is to acquaint you with these four different modes of delivery, to provide suggestions for when you are asked to make impromptu remarks, and then to focus most your time on the preparation, practice, and presentation of extemporaneous speeches.

Manuscript Speech

When you listen to the President deliver a State of the Union message, you listen to a well-crafted speech being read from a teleprompter. The speech has been polished by a staff of speechwriters and has been practiced many times. The President will know how to anticipate the reaction of the audience and will know when to pause for applause and when to expect laughter. This form of speaking is used when the exact words matter and when much time and energy is expended on getting everything just right. There are times when people who are not leaders of countries deliver manuscript speeches as well. They are used when people testify before Congress, when people read important statements in a public setting, or when people deliver reports at professional meetings. All call for exact words in the correct order.

While the President has access to a staff of speech writers and a teleprompter, most of us do not. If you were given this type of assignment, you would have to read your manuscript speech from printed notes. In that case, you would want to ensure that you had prepared your manuscript carefully, using large fonts so you could read it easily without burying your nose in the pages. Reading the speech does not allow you to skimp on the preparation. Practice the speech many times. This allows you to make changes, if needed, and to select the best words to communicate your exact meaning. Remember to speak clearly and naturally -strive for a conversational tone. It shouldn’t sound read -even if you are reading. Also, remember to speak slowly; there is a natural tendency to speed up when we speak in public. Delivering a speech is not a race; you do not receive bonus points for finishing early.

Unless you are specifically told by your instructor to prepare and deliver a manuscript speech, you should never write out the entire speech. Spend your time developing your outline, organizing your ideas, and determining where you can best insert your supports. Then practice using the outline while speaking.

Memorized Speech

When you were in elementary school, did you ever have to memorize a poem or a part of a speech? If you are like most students, the answer is “Yes. ” There is nothing wrong with memorization. But if you try to memorize a speech, you risk forgetting what you planned to say and coming across as completely unprepared. Memorizing your speech is even worse than reading it. All the objections that apply to the read speech also apply to the memorized speech. Spontaneity is gone. The speech can sound stilted. Often, delivery is too rapid. Concentration is on the words, not the ideas. Sometimes the speech sounds too formal, like a written essay. There is minimal feedback or other contact with the audience. And what happens if your mind goes completely blank or if an audience member interrupts? The entire presentation will likely fall apart. Memorizing a speech puts entirely too much pressure on the speaker.

That said, there are a couple of parts of the speech that you may want to have memorized -or practiced so well that you can deliver them almost as if memorized. These include:

Your introduction:  It sets the stage for the entire speech. The words should be well chosen and rehearsed. You may find that as you repeat this portion of the speech during your rehearsals you do come to memorize it word for word. If so, this is fine. After all, once you have determined the best way of saying something, why not use it? Just make sure the presentation does not sound memorized. Your conclusion:  The summary and call to action are the final words that your audience will hear. As with the introduction, if you practice this repeatedly you will develop the best way to say what you want and you will probably have perfected this portion of the speech.

Impromptu Speech

There will come a time for all of us when we are asked to “say a few words ” without much preparation.  You haven’t prepared any notes, you haven’t practiced what you’ll say, and you’re being asked to “wing it. ” While this may seem incredibly scary, impromptu presentations are the most common type of public speaking. You’re in class and suddenly the professor wants to hear how group projects are going. You, as the leader of your group, are asked to stand and briefly discuss what the group is doing and how much you’ve completed so far. That’s an impromptu speech. You didn’t know when you headed to class that day that you’d be speaking in public, but you did it. No sweat! Or maybe you’re in a meeting at work and the boss announces that he wants you to brief everyone in the meeting on the new equipment being installed that afternoon. Again, no prior planning, no notes, you just do it. That’s impromptu speaking.

Extemporaneous Speech

The focus of most college courses in public speaking is the extemporaneous speech.  This is because this is the type of speech used most in business, education, preaching, and political affairs. Few of us will ever have a professional staff of speechwriters or ever deliver a speech with the aid of a teleprompter. But when you do have a speech or presentation to deliver, you’ll want to sound prepared, authoritative, and clear.

Simply stated, an extemporaneous speech is one where you will have time for preparation and practice but will not be expected to read from a manuscript or to have the speech memorized.  The question most students ask is, “How much time should be spent in preparation and practice? ” Perhaps Mark Twain said it best. When speaking about preparing for an impromptu speech, he noted, “It usually takes more than three weeks to prepare a good impromptu speech ” (King). While celebrated as a humorist, there is much truth in his words. To appear to be speaking off the cuff, and to do it well, you must prepare thoroughly and practice to perfection. When you speak extemporaneously, it means you’ve had ample time to prepare and research and that you have rehearsed your speech (many times) using an outline or notes to remind you of the progression of ideas you wish to present. You will follow all the normal steps outlined in the earlier chapters. Choose a topic, narrow appropriately, analyze your audience, choose your supports, and create an outline. You will know your speech so well and will amaze your audience!

Fundamentals of Public Speaking Copyright © by Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Persuasive Speaking

Types of persuasive speeches.

Persuasive speeches revolve around propositions that can be defended through the use of data and reasoning. Persuasive propositions respond to one of three types of questions: questions of fact, questions of value, and questions of policy. These questions can help the speaker determine what forms of argument and reasoning are necessary to support a specific purpose statement.

Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth. – Marcus Aurelius

Propositions of Fact

Questions of fact ask whether something “can potentially be verified as either true or false.” [1] These questions can seem very straightforward—something is or it is not—but in reality, the search for truth is a complex endeavor. Questions of fact rarely address simple issues such as, “is the sky blue?” They tend to deal with deep-seated controversies such as the existence of global warming, the cause of a major disaster, or someone’s guilt or innocence in a court of law. To answer these questions, a proposition of fact may focus on whether or not something exists. For example, in the U.S. there is a debate over the prevalence of racial profiling, the practice of law enforcement officers targeting people for investigation and arrest based on skin color. On one hand, the American Civil Liberties Union advances the proposition: “Racial profiling continues to be a prevalent and egregious form of discrimination in the United States.” [2] They verify this claim using data from government studies, crime statistics, and personal narratives. However, journalist Heather MacDonald proposes that studies confirming racial profiling are often based in “junk science”; in fact she says, “there’s no credible evidence that racial profiling exists.” [3] To substantiate her proposition, MacDonald relies on a study of traffic stops on the New Jersey turnpike along with personal narratives, policy analysis, and testimony from a criminologist. The claim that racial profiling exists is either true or false, but there is evidence for and against both propositions; therefore no consensus exists.

While some propositions of fact deal with the existence of a particular phenomenon or the accuracy of a theory, others focus on causality. For example, the U.S. government appointed a commission to evaluate the causes of the nation’s recent economic crisis. In their report the commission concluded by proposing that recklessness in the financial industry and failures on the part of government regulators caused the economic crisis. However, Congressman Paul Ryan has proposed that Medicare is to blame, and the chief investment officer at JP Morgan has proposed that U.S. housing policy is the root cause of the problem. [4] Each of these three propositions of fact is backed by its own set of historical and economic analysis.

“Interstate 10 looking east from Crenshaw Boulevard” by Downtowngal. CC-BY-SA .

Propositions of fact may also be used to make predictions concerning what will happen in the future. In the summer of 2011, ten miles of a popular Southern California freeway were closed for an entire weekend. Motorists, news outlets, and government officials called the closure “Carmageddon” because they proposed there would be an “inevitable and likely epic traffic tie-up.” [5] As a result of the predictions motorists stayed off the roads and made alternative plans that weekend resulting in much lighter traffic than expected. The proposition may have been true, but the prediction was not fulfilled because people were persuaded to stay off the freeway.

When advancing propositions of fact, you should focus on the evidence you can offer in support of your proposition. First, make sure that your speech contains sufficient evidence to back up your proposition. Next, take the time to interpret that evidence so that it makes sense to your audience. Last, emphasize the relationship between your evidence and your proposition as well as its relevance to the audience. [6]

Bitter experience has taught us how fundamental our values are and how great the mission they represent. – Jan Peter Balkenende

Propositions of Value

Persuasive speakers may also be called to address questions of value, which call for a proposition judging the (relative) worth of something. These propositions make an evaluative claim regarding morality, aesthetics, wisdom, or desirability. For example, some vegetarians propose that eating meat is immoral because of the way that animals are slaughtered. Vegetarians may base this claim in a philosophy of utilitarianism or animal rights. [7]

“McLarenF1” by Jagvar. Public domain.

Sometimes a proposition of value compares multiple options to determine which is best. Consumers call for these comparisons regularly to determine which products to buy. Car buyers may look to the most recent Car and Driver “10 Best Cars” list to determine their next purchase. In labeling a car one of the best on the market for a given year, Car and Driver says that the cars “don’t have to be the newest, and they don’t have to be expensive . . . They just have to meet our abundant needs while satisfying our every want.” [8]

Both the vegetarian and car examples offer standards for evaluating the proposition. Since propositions of value tend to be more subjective, speakers need to establish evaluation criteria by which the audience can judge and choose to align with their position. When advancing a proposition of value, offer a clear set of criteria, offer evidence for your evaluation, and apply the evidence to demonstrate that you have satisfied the evaluation criteria. [9]

An inner process stands in need of outward criteria. – Ludwig Wittgenstein

The 2005 disagreement between family members over removing a woman’s feeding tube after she had been in a coma for 15 years sparked a national debate over the value of life that highlights the importance of evaluation criteria. After years of failed medical treatments and rehabilitation attempts, Terri Schiavo’s husband petitioned the court to remove her feeding tube, initiating a legal battle with her parents that went all the way to the President of the United States. [10] Opposing sides in the debate both claimed to value life. To support his proposition that his wife had a right to die, Mr. Schaivo applied the evaluation criteria of quality of life and argued that she would not want to continue to live in a vegetative state. [11] Ms. Schiavo’s parents vehemently disagreed with his argument. They also claimed to value life and, with the support of religious groups, relied on the evaluation criteria of the sanctity of life to contend that she should be kept alive. [12] Both sides gained widespread support based on people’s agreement or disagreement with their evaluation criteria. Despite intervention on behalf of both state and federal legislators, the courts eventually ruled that Mr. Schiavo had the right to have his wife’s feeding tube removed and allow her to die.

A policy is a temporary creed liable to be changed, but while it holds good, it has got to be pursued with apostolic zeal. – Mahatma Gandhi

Propositions of Policy

Although the Schiavo case was rooted in a question of value, the debate resulted in a question of policy.  Questions of policy ask the speaker to advocate for an appropriate course of action. This form of persuasive speech is used every day in Congress to determine laws, but it is also used interpersonally to determine how we ought to behave. A proposition of policy may call for people to stop a particular behavior, or to start one. For example, some U.S. cities have started banning single use plastic bags in grocery stores. Long before official public policy on this issue was established, organizations such as The Surfrider Foundation and the Earth Resource Foundation advocated that people stop using these bags because of the damage plastic bags cause to marine life. In this case local governments and private organizations attempted to persuade people to stop engaging in a damaging behavior— shopping with single use plastic bags. However, the organizations also attempted to persuade people to start a new behavior—shopping with reusable bags.

When answering a question of policy, speakers will typically begin by describing the status quo. If you are arguing that a change must be made, you must first identify the problem inherent in the current behavior, and then demonstrate that the problem is significant enough to warrant immediate consideration. Once you have established that there is a problem which the audience ought to consider, you can then offer your proposal for a preferable course of action. [13] Then, it is up to you to demonstrate that your proposed policy will have more benefits than costs.

“USPS mailboxes” by EraserGirl. CC-BY .

In 2011 the U.S. Postal Service, the nation’s second-largest employer, told Congress it was facing an $8.3 billion budget shortfall. [14] To solve the problem, the Postal Service proposed that be permitted to end Saturday mail delivery and close some post offices. To make their argument, they first described the status quo saying that the demand for their service had dramatically decreased with the popularity of email and online bill-pay services. They explained that in preceding years they laid off workers and cut spending to help with the shortfall of revenue, but now another plan was necessary to avoid defaulting on their financial obligations. They offered evidence that people preferred ending Saturday mail to alternatives such as paying more for stamps or allocating more tax money to post offices. [15] Although they made a compelling case, the USPS still needed to overcome perceived disadvantages to their proposition such as the negative impact on businesses and rural towns. [16] [17] A full year later, the policy proposition passed the U.S. Senate but continues to await approval in the House. [18]

• Herrick, J.A. (2011). Argumentation: Understanding and Shaping Arguments . State College, PA: Strata Publishing. ↵
• American Civil Liberties Union (ACLU). (2012). Racial Profiling. Retrieved from: http://www.aclu.org/racialjustice/racial-profiling ↵
• MacDonald, H. (2002, March 27). The racial profiling myth debunked. City Journal . Retrieved from: http://www.city-journal.org/html/eon_3_27_02hm.html ↵
• Angelides, P. (2011, June 28). The real causes of the economic crisis? They’re history. The Washington Post . Retrieved from: http://www.washingtonpost.com/opinions/the-real-causes-of-theeconomic-crisis-theyrehistory/2011/06/27/AG2nK4pH_story.html ↵
• Kandel, J. (2011, July 14). Los Angeles braces for weekend of “Carmageddon.” Reuters. Retrieved from: http://www.reuters.com/article/2011/07/15/us-carmageddon-losangeles-idUSTRE76D2D720110715 ↵
• Herrick 2011 ↵
• DeGrazia, D. (2009). Moral vegetarianism from a very broad basis. Journal of Moral Philosophy , 6 . Retrieved from: https://philosophy.columbian.gwu.edu/sites/philosophy.columbian.gwu.edu/files/image/DeGraziaMoral.pdf   ↵
• Car and Driver (2011, December). 2012 10Best Cars. Car and Driver. Retrieved from: http://www.caranddriver.com/features/2012-10best-cars-feature ↵
• Cerminara, K. & Goodman, K. (2012). Schiavo Timeline. Retrieved from University of Miami Ethics Program: http://www.miami.edu/index.php/ethics/projects/schiavo/schiavo_timeline/ ↵
• Caplan, A. (2005). The time has come to let Terri Schiavo die: Politicians, courts must allow husband to make final decision. NBC News . Retrieved from: http://www.nbcnews.com/id/7231440/ns/health-health_care/t/time-has-come-let-terri-schiavo-die/ ↵
• Catholic Culture. (2005). The death of Terri Schiavo. Catholic World News . Retrieved from: https://www.catholicculture.org/news/features/index.cfm?recnum=37860 ↵
• Bingham, A. (2011, July 22). Postal Service pushes to end Saturday delivery. ABC News . Retrieved from: http://abcnewsradioonline.com/business-news/postal-service-pushes-to-end-saturday-delivery.html ↵
• Bingham 2011 ↵
• Stephenson, E. (2012, August 1). Senators blast House leaders over Postal Service default. Reuters . Retrieved from: http://www.reuters.com/article/2012/08/01/us-usa-postal-default-idUSBRE8701HO20120801 ↵
• Stephenson 2012 ↵
• Chapter 16 Types of Persuasive Speeches. Authored by : Sarah Stone Watt, Ph.D. and Joshua Trey Barnett. Provided by : Pepperdine University, Malibu, CA and Indiana University, Bloomington, IN. Located at : http://publicspeakingproject.org/psvirtualtext.html . Project : The Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Interstate 10 looking east from Crenshaw Boulevard. Authored by : Downtowngal. Located at : http://commons.wikimedia.org/wiki/File:Interstate_10_looking_east_from_Crenshaw_Boulevard.jpg . License : CC BY-SA: Attribution-ShareAlike
• USPS mailboxes. Authored by : EraserGirl. Located at : http://commons.wikimedia.org/wiki/File:USPS_mailboxes.jpg . License : CC BY: Attribution
• McLarenF1. Authored by : Jagvar. Located at : http://commons.wikimedia.org/wiki/File:MclarenF1.JPG . License : Public Domain: No Known Copyright

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A persuasive speech tries to influence or reinforce the attitudes, beliefs, or behavior of an audience.  This type of speech often includes the following elements:

• appeal to the audience
• appeal to the reasoning of the audience
• focus on the relevance of your topic
• alligns the speech to the audience - ensure they understand the information expressed

An informative speech is one that informs the audience.  These types of speeches can be on a variety of topics:

A informative speech will:

• define terms to make the information more precise
• use descriptions to help the audience towards a larger picture
• include an demonstration
• explain concept the informative speech is conveying
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Persuasive Speeches

A  persuasive speech attempts to influence or reinforce the attitudes, beliefs, or behavior of an audience.  This type of speech often includes the following elements:

• appeal to the needs of the audience
• appeal to the reasoning of the audience
• focus on the relevance of your topic to the audience
• fit the speech to the audience - ensure they understand the info
• make yourself credible by demonstrating your expertise

Watch out for logical fallacies in developing your argument:

• ad hominem argument   = attacking an opponent rather than their argument
• bandwagoning  = using popular opinion as evidence
• begging the question = using circular reasoning
• either-or fallacy = the argument is structured as having either one answer or another
• hasty generalization = taking one instance as a general pattern
• non sequitur = aka: it does not follow ; your conclusions are not connected to the reasoning
• red herring fallacy = using irrelevant info in the argument 
• slippery slope = arriving at a truth by supposing a series of possible events
• Persuasive Speech Topic Ideas

Informative Speeches

An  informative speech is one that enlightens an audience.  These types of speeches can be on a variety of topics:

A good informative speech will:

• define terms to make the information clearer
• use descriptions to help the audience form a mental picture
• incorporate a demonstration
• explain concepts in-depth for greater understanding 

Informative speech example from Bill Gates:  Mosquitos, malaria and education

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14.1 Four Methods of Delivery

Learning objectives.

• Differentiate among the four methods of speech delivery.
• Understand when to use each of the four methods of speech delivery.

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The easiest approach to speech delivery is not always the best. Substantial work goes into the careful preparation of an interesting and ethical message, so it is understandable that students may have the impulse to avoid “messing it up” by simply reading it word for word. But students who do this miss out on one of the major reasons for studying public speaking: to learn ways to “connect” with one’s audience and to increase one’s confidence in doing so. You already know how to read, and you already know how to talk. But public speaking is neither reading nor talking.

Speaking in public has more formality than talking. During a speech, you should present yourself professionally. This doesn’t mean you must wear a suit or “dress up” (unless your instructor asks you to), but it does mean making yourself presentable by being well groomed and wearing clean, appropriate clothes. It also means being prepared to use language correctly and appropriately for the audience and the topic, to make eye contact with your audience, and to look like you know your topic very well.

While speaking has more formality than talking, it has less formality than reading. Speaking allows for meaningful pauses, eye contact, small changes in word order, and vocal emphasis. Reading is a more or less exact replication of words on paper without the use of any nonverbal interpretation. Speaking, as you will realize if you think about excellent speakers you have seen and heard, provides a more animated message.

The next sections introduce four methods of delivery that can help you balance between too much and too little formality when giving a public speech.

Impromptu Speaking

Impromptu speaking is the presentation of a short message without advance preparation. Impromptu speeches often occur when someone is asked to “say a few words” or give a toast on a special occasion. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Steve, and I’m a volunteer with the Homes for the Brave program.” Another example of impromptu speaking occurs when you answer a question such as, “What did you think of the documentary?”

The advantage of this kind of speaking is that it’s spontaneous and responsive in an animated group context. The disadvantage is that the speaker is given little or no time to contemplate the central theme of his or her message. As a result, the message may be disorganized and difficult for listeners to follow.

Here is a step-by-step guide that may be useful if you are called upon to give an impromptu speech in public.

• Take a moment to collect your thoughts and plan the main point you want to make.
• Thank the person for inviting you to speak.
• Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
• Thank the person again for the opportunity to speak.
• Stop talking.

As you can see, impromptu speeches are generally most successful when they are brief and focus on a single point.

Extemporaneous Speaking

Extemporaneous speaking is the presentation of a carefully planned and rehearsed speech, spoken in a conversational manner using brief notes. By using notes rather than a full manuscript, the extemporaneous speaker can establish and maintain eye contact with the audience and assess how well they are understanding the speech as it progresses. The opportunity to assess is also an opportunity to restate more clearly any idea or concept that the audience seems to have trouble grasping.

For instance, suppose you are speaking about workplace safety and you use the term “sleep deprivation.” If you notice your audience’s eyes glazing over, this might not be a result of their own sleep deprivation, but rather an indication of their uncertainty about what you mean. If this happens, you can add a short explanation; for example, “sleep deprivation is sleep loss serious enough to threaten one’s cognition, hand-to-eye coordination, judgment, and emotional health.” You might also (or instead) provide a concrete example to illustrate the idea. Then you can resume your message, having clarified an important concept.

Speaking extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible. In addition, your audience is likely to pay better attention to the message because it is engaging both verbally and nonverbally. The disadvantage of extemporaneous speaking is that it requires a great deal of preparation for both the verbal and the nonverbal components of the speech. Adequate preparation cannot be achieved the day before you’re scheduled to speak.

Because extemporaneous speaking is the style used in the great majority of public speaking situations, most of the information in this chapter is targeted to this kind of speaking.

Speaking from a Manuscript

Manuscript speaking is the word-for-word iteration of a written message. In a manuscript speech, the speaker maintains his or her attention on the printed page except when using visual aids.

The advantage to reading from a manuscript is the exact repetition of original words. As we mentioned at the beginning of this chapter, in some circumstances this can be extremely important. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact. In reading one word at a time, in order, the only errors would typically be mispronunciation of a word or stumbling over complex sentence structure.

However, there are costs involved in manuscript speaking. First, it’s typically an uninteresting way to present. Unless the speaker has rehearsed the reading as a complete performance animated with vocal expression and gestures (as poets do in a poetry slam and actors do in a reader’s theater), the presentation tends to be dull. Keeping one’s eyes glued to the script precludes eye contact with the audience. For this kind of “straight” manuscript speech to hold audience attention, the audience must be already interested in the message before the delivery begins.

It is worth noting that professional speakers, actors, news reporters, and politicians often read from an autocue device, such as a TelePrompTer, especially when appearing on television, where eye contact with the camera is crucial. With practice, a speaker can achieve a conversational tone and give the impression of speaking extemporaneously while using an autocue device. However, success in this medium depends on two factors: (1) the speaker is already an accomplished public speaker who has learned to use a conversational tone while delivering a prepared script, and (2) the speech is written in a style that sounds conversational.

Speaking from Memory

Memorized speaking is the rote recitation of a written message that the speaker has committed to memory. Actors, of course, recite from memory whenever they perform from a script in a stage play, television program, or movie scene. When it comes to speeches, memorization can be useful when the message needs to be exact and the speaker doesn’t want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being free of notes means that you can move freely around the stage and use your hands to make gestures. If your speech uses visual aids, this freedom is even more of an advantage. However, there are some real and potential costs. First, unless you also plan and memorize every vocal cue (the subtle but meaningful variations in speech delivery, which can include the use of pitch, tone, volume, and pace), gesture, and facial expression, your presentation will be flat and uninteresting, and even the most fascinating topic will suffer. You might end up speaking in a monotone or a sing-song repetitive delivery pattern. You might also present your speech in a rapid “machine-gun” style that fails to emphasize the most important points. Second, if you lose your place and start trying to ad lib, the contrast in your style of delivery will alert your audience that something is wrong. More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going.

Key Takeaways

• There are four main kinds of speech delivery: impromptu, extemporaneous, manuscript, and memorized.
• Impromptu speaking involves delivering a message on the spur of the moment, as when someone is asked to “say a few words.”
• Extemporaneous speaking consists of delivering a speech in a conversational fashion using notes. This is the style most speeches call for.
• Manuscript speaking consists of reading a fully scripted speech. It is useful when a message needs to be delivered in precise words.
• Memorized speaking consists of reciting a scripted speech from memory. Memorization allows the speaker to be free of notes.
• Find a short newspaper story. Read it out loud to a classroom partner. Then, using only one notecard, tell the classroom partner in your own words what the story said. Listen to your partner’s observations about the differences in your delivery.
• In a group of four or five students, ask each student to give a one-minute impromptu speech answering the question, “What is the most important personal quality for academic success?”
• Watch the evening news. Observe the differences between news anchors using a TelePrompTer and interviewees who are using no notes of any kind. What differences do you observe?

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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4 Main Types of Speeches in Public Speaking (With Examples)

We live in a world where communication is king.

With social media and all the digital stuff, we’re bombarded with information constantly, and everyone is fighting for our attention.

Research shows that our attention spans have declined from 12 seconds to just 8.25 seconds in the past 15 years, even shorter than a goldfish’s attention span.

So, the point is being able to get your point across quickly and effectively is a big deal. That’s where the invaluable skill of public speaking comes in handy.

But being a great speaker goes beyond just having confidence. It’s about understanding different kinds of speeches and knowing which one works best for your audience and purpose.

In this blog, we will explore four main types of speeches (or types of public speaking), each with its own purpose and impact. By understanding these types, you can connect with your audience , cater to their needs, and deliver a message that resonates.

So, let’s dive right in:

What is Speech?

Importance of public speaking (7 benefits).

• 4 Main Types of Public Speeches (With Examples)

Other Types of Speeches

Final thoughts.

A speech is a formal or informal presentation in which a person communicates their thoughts, ideas, or information to an audience. It is a spoken expression of thoughts, often delivered in a structured and organized manner.

Speeches can be delivered to serve various purposes, such as to persuade , educate, motivate, or entertain the audience.

People usually give speeches in public places, like meetings, conferences, classrooms, or special events, aiming to connect with and influence the listeners through their words.

A public speech may involve the use of supporting materials, such as visual aids, slides , or props, to enhance understanding and engagement.

The delivery of a speech encompasses not only the words spoken but also factors like the tone of voice, body language , and timing, which can greatly impact the overall effectiveness and reception of the message.

You may want to check out our short video on how to speak without hesitation.

Public speaking is a superpower that transforms your life in more ways than you can imagine.

Here are 7 reasons why Public speaking is an invaluable skill:

• Effective Communication: Being a good public speaker helps you express yourself clearly and confidently. It allows you to share your knowledge, opinions, and ideas in a captivating manner.
• Professional Growth: Mastering public speaking gives you a competitive edge in the job market. It allows you to lead meetings , present ideas, negotiate deals, and pitch projects with confidence.

• Building Confidence: Overcoming the fear of public speaking and delivering successful presentations significantly boosts your self-confidence . With experience, you become more self-assured in various situations, both inside and outside of public speaking.
• Influence and Persuasion: A strong public speaker can inspire, motivate, and influence others. By effectively conveying your message, you can sway opinions, change attitudes, and drive positive change in your personal and professional circles.

• Leadership Development: Public speaking is a crucial skill for effective leadership. It enables you to inspire and guide others, lead meetings and presentations, and rally people around a common goal.
• Personal Development: Public speaking encourages personal growth and self-improvement. It pushes you out of your comfort zone, enhances your critical thinking and problem-solving skills, and helps you become a more well-rounded individual.
• Increased Visibility: The ability to speak confidently in public attracts attention and raises your visibility among peers, colleagues, and potential employers. This can lead to new opportunities, collaborations, and recognition for your expertise.

Public speaking is a vital tool for social change. History has shown us how influential speeches have shaped the world we live in. From Martin Luther King Jr.’s “ I Have a Dream ” speech to Malala Yousafzai’s advocacy for girls’ education, public speaking has been at the forefront of inspiring change. Your words have the power to challenge beliefs, ignite passion, and rally others around a cause. So, if you have a message you want to share or a mission you want to pursue, mastering the art of public speaking is essential.

1. Informative Speech

An informative speech is a type of public speaking that aims to educate or provide information to the audience about a specific topic. The main purpose of this speech is to present facts, concepts, or ideas in a clear and understandable manner.

Delivering an Informative Speech

In an informative speech, the speaker’s objective is to provide knowledge, increase awareness, or explain a subject in detail.

To be informative, you need to structure your content in a way that’s clear and easy to follow. The structure of an informative speech typically includes:

• an introduction where you grab the audience’s attention and introduce the topic
• the body where you present the main points and supporting evidence
• a conclusion where you summarize the key information and emphasize your message.
• a Q&A session or a brief discussion to further deepen their understanding.

Informative speech could be formal or informal speech, depending on the context. However, it is helpful to maintain a conversational tone.

Use relatable examples, anecdotes, or even a touch of humor to keep your audience engaged and interested. Think of it as having a friendly chat with a group of curious friends.

Examples of Informative Speeches:

An Example of Informative Speech

• Academic Settings : Students may deliver presentations to educate their classmates. Teachers or instructors may explain a specific subject to students in schools, colleges, and universities.
• Business and Professional Presentations: In the corporate world, professionals may present information about industry trends, new technologies, market research, or company updates to inform and educate their colleagues or clients.
• Public Events and Conferences: Informative speeches are prevalent in public events and conferences where experts and thought leaders share their knowledge and insights with a broader audience.
• Ted Talks and Similar Platforms: TED speakers design their speeches to educate, inspire, and spread ideas that have the potential to make a positive impact on society.
• Community Gatherings: Informative speeches can be delivered at community gatherings where speakers may inform the community about local issues, government policies, or initiatives aimed at improving the community’s well-being.

The beauty of informative speeches is their versatility; they can be adapted to different settings and tailored to suit the needs and interests of the audience.

2. Demonstrative Speech

In a demonstrative speech, the main goal is to show how to do something or how something works. It is like giving a step-by-step guide or providing practical instructions.

The purpose of a demonstrative speech is to educate or inform the audience about a specific process, task, or concept.

It can be about anything that requires a demonstration, such as cooking a recipe, performing a science experiment, using a software program, or even tying a tie.

The key to a successful demonstrative speech is to be organized and concise.

When preparing for a demonstrative speech, you need to break down the process or technique into clear and easy-to-follow steps.

You need to make sure that your audience can grasp the concepts and replicate the actions themselves. Visual aids like props, slides, or even live demonstrations are incredibly helpful in illustrating your points.

A great demonstrative speech not only teaches but also inspires.

You need to ignite a sense of enthusiasm and curiosity in your audience . Encourage them to try it out themselves and apply what they’ve learned in their own lives.

Examples of Demonstrative Speeches:

An Example of Demonstrative Speech

• Educational Settings: Demonstrative speeches are often used in classrooms, workshops, or training sessions to teach students or participants how to perform specific activities. For instance, a teacher might give a demonstrative speech on how to conduct a science experiment, play a musical instrument, or solve a math problem.
• Professional Training: In the workplace, a trainer might give a demonstrative speech on how to use a new software application, operate a piece of machinery, or follow safety protocols.
• DIY and Home Improvement: Demonstrative speeches are commonly seen in DIY (do-it-yourself) videos, TV shows, or workshops where experts demonstrate how to complete tasks like painting a room, fixing plumbing issues, or building furniture.
• Culinary Demonstrations: Demonstrative speeches are prevalent in the culinary world, where chefs or cooking experts showcase recipes and cooking techniques.

Overall, a demonstrative speech is a practical and hands-on type of speech that aims to educate, inform, and empower the audience by teaching them how to perform a particular task or skill.

3. Persuasive Speech

A persuasive speech is when the speaker tries to convince the audience to adopt or support a particular point of view, belief, or action. In a persuasive speech, the speaker aims to influence the audience’s opinions, attitudes, or behaviors.

You may present arguments and evidence to support your viewpoint and try to persuade the listeners to take specific actions or simply agree with you.

You have to use persuasive techniques such as logical reasoning, emotional appeals, and credibility to make your case.

Let me break it down for you.

• First, you need a clear and persuasive message. Identify your objective and what you want to achieve with your speech. Once you have a crystal-clear goal, you can shape your arguments and craft your speech accordingly.
• Secondly, you need to connect with your audience on an emotional level. You may use stories , anecdotes, and powerful examples to evoke emotions that resonate with your audience.
• Thirdly, you need to present compelling evidence, facts, and logical reasoning to support your arguments. Back up your claims with credible sources and statistics.
• Additionally, the delivery of your speech plays a crucial role in persuasion. Your body language, tone of voice , and overall presence should exude confidence and conviction.
• Lastly, end your persuasive speech with a call to action. Whether it’s signing a petition, donating to a cause, or changing a behavior, make it clear what steps you want your audience to take.

Examples of Persuasive speeches:

An Example of Persuasive Speech

• Political speeches: Politicians ****often deliver persuasive speeches to win support for their policies or convince people to vote for them.
• Sales and marketing presentations: Advertisements ****use persuasive techniques to persuade consumers to buy their products.
• Social issue speeches: Activists, advocates, or community leaders often give persuasive speeches to raise awareness about social issues and mobilize support for a cause.

Effective persuasion helps you win over clients, close deals, and secure promotions.

However, it’s important to note that persuasion should always be used ethically and with integrity. It’s not about manipulating people but rather about creating win-win situations.

4. Entertaining Speech

An entertaining speech is a type of public presentation that aims to captivate and amuse the audience while providing enjoyment and laughter. Unlike other types of speeches, entertaining speeches prioritize humor, storytelling , and engaging content to entertain and delight the listeners.

In an entertaining speech, the speaker uses various techniques such as jokes, anecdotes, funny stories, witty observations, humorous examples, and clever wordplay to engage the audience and elicit laughter.

The primary objective is to entertain and create a positive, lighthearted atmosphere.

An entertaining speech is a powerful tool for building a connection with the audience. It isn’t just about cracking jokes. It’s about using humor strategically to reinforce the main message.

When we’re entertained, our guards come down, and we become more receptive to the speaker’s message. It’s like a spoonful of sugar that helps the medicine go down.

An entertaining speech can be particularly effective when the topic at hand is traditionally considered dull, serious, or sensitive. By infusing humor, you can bring life to the subject matter and help the audience connect with it on a deeper level.

With entertainment, you can make complex concepts more accessible. And also break down barriers that might otherwise discourage people from paying attention.

Delivery and timing are crucial elements in entertaining speeches.

The speaker’s tone, facial expressions, gestures , and voice modulation play a significant role in enhancing the comedic effect.

Effective use of pauses , punchlines, and comedic timing can heighten the audience’s anticipation and result in laughter and amusement.

Examples of Entertaining Speech:

An Example of Entertaining Speech

• Social Events: Entertaining speeches are often seen at social gatherings such as weddings, birthday parties, or anniversary celebrations.
• Conferences or Conventions: In professional conferences or conventions, an entertaining speech can be a refreshing break from the more serious and technical presentations. A speaker may use humor to liven up the atmosphere.
• Stand-up Comedy: Stand-up comedians are prime examples of entertaining speeches. They perform in comedy clubs, theaters, or even on television shows, aiming to make the audience laugh and enjoy their performance.

The content and style of an entertaining speech should be tailored to the audience and the occasion. While humor is subjective, the skilled entertaining speaker knows how to adapt their speech to suit the preferences and sensibilities of the specific audience. By carefully selecting appropriate humor, you can transform a dull or serious setting into an enjoyable experience for the audience.

Beyond the four main types of public speeches we mentioned, there are a few other different types of speeches worth exploring.

• Special Occasion Speeches: These speeches are delivered during specific events or occasions, such as weddings, graduation ceremonies, or award ceremonies. They are meant to honor or celebrate individuals, express congratulations, or provide inspiration and encouragement.
• Motivational Speeches: Motivational speeches aim to inspire and are commonly delivered by coaches, entrepreneurs, or motivational speakers. They often focus on personal development, goal-setting, overcoming obstacles, and achieving success.
• Commemorative Speeches: These speeches are delivered on anniversaries, memorial services, or dedications. These speeches express admiration, highlight achievements, and reflect on the impact of the person or event being commemorated.
• Debate Speeches: Debate speeches involve presenting arguments and evidence to support a particular viewpoint on a topic. They require logical reasoning, persuasive language, and the ability to counter opposing arguments effectively.
• Impromptu Speeches: Impromptu speeches are delivered without prior preparation or planning. You are given a topic or a question on the spot and must quickly organize your thoughts and deliver a coherent speech. These speeches test the speaker’s ability to think on their feet and communicate effectively in spontaneous situations.
• Oratorical Speech: An oratorical speech is a formal and eloquent speech delivered with great emphasis and rhetorical flair. It aims to inspire, persuade, or inform the audience through the skilled use of language and powerful delivery techniques. Oratorical speeches are typically given on significant occasions, such as political rallies, commemorative events, or public ceremonies.

No matter what kind of speech you are giving, pauses play a key role in making it captivating.

Check out our video on how pausing can transform your speeches.

Public speaking is a powerful skill that holds tremendous value in various aspects of our lives. Whether you’re aiming to inform, demonstrate, persuade, or entertain, mastering the art of public speaking can open doors to new opportunities and personal growth.

Growth happens when you push beyond your comfort zones. Public speaking may seem daunting at first, but remember that every great speaker started somewhere. Embrace the challenge and take small steps forward.

Start with speaking in front of friends or family, join a local speaking club, or seek opportunities to present in a supportive environment . Each time you step out of your comfort zone, you grow stronger and more confident.

Seek resources like TED Talks, workshops, books , and podcasts to learn from experienced speakers and improve your skills.

Just like any skill, public speaking requires practice. The more you practice, the more comfortable and confident you will become.

Seek opportunities to speak in public, such as volunteering for presentations or joining public speaking clubs. Embrace every chance to practice and refine your skills.

If you are looking for a supportive environment to practice and hone your public speaking skills, try out BBR English.

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Towards the future monetary system, thomas jordan, chairman of the governing board.

Introductory remarks, event "Towards the future monetary system", Zurich, 08.04.2024

• Complete text

Central bank money and commercial bank money complement each other in the current monetary system. Central bank money comprises sight deposits of banks held at the central bank and banknotes, whereas commercial bank money comprises client deposits at banks. Payments between banks are settled in central bank money, thereby anchoring the value of commercial bank money. It is essential for a central bank to maintain this anchor role of central bank money in the monetary system, irrespective of future technological innovations. Distributed ledger technology and the tokenisation of assets promise to improve financial market infrastructures. For the SNB, this raises the question: How can transactions with tokenised assets be settled in central bank money? As part of a pilot known as Project Helvetia III, the SNB is issuing tokenised Swiss franc central bank money to financial institutions (wholesale central bank digital currency, or wholesale CBDC). The pilot is unique in making wholesale CBDC available for settling commercial transactions on the same third-party platform where the tokenised assets are held. The pilot transactions conducted so far have been successful, but important questions remain. Technological change also affects retail payments by individuals and businesses. The SNB has upgraded its payment system, so that retail payments can now be settled between bank accounts within seconds and around the clock. With the ongoing improvement of the payment system, the SNB currently sees no need in Switzerland for digital central bank money for the general public.

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