video essay format

What is a Video Essay? The Art of the Video Analysis Essay

I n the era of the internet and Youtube, the video essay has become an increasingly popular means of expressing ideas and concepts. However, there is a bit of an enigma behind the construction of the video essay largely due to the vagueness of the term.

What defines a video analysis essay? What is a video essay supposed to be about? In this article, we’ll take a look at the foundation of these videos and the various ways writers and editors use them creatively. Let’s dive in.

Watch: Our Best Film Video Essays of the Year

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What is a video essay?

First, let’s define video essay.

There is narrative film, documentary film, short films, and then there is the video essay. What is its role within the realm of visual media? Let’s begin with the video essay definition. 

VIDEO ESSAY DEFINITION

A video essay is a video that analyzes a specific topic, theme, person or thesis. Because video essays are a rather new form, they can be difficult to define, but recognizable nonetheless. To put it simply, they are essays in video form that aim to persuade, educate, or critique. 

These essays have become increasingly popular within the era of Youtube and with many creatives writing video essays on topics such as politics, music, film, and pop culture. 

What is a video essay used for?

• To persuade an audience of a thesis
• To educate on a specific subject
• To analyze and/or critique 

What is a video essay based on?

Establish a thesis.

Video analysis essays lack distinguished boundaries since there are countless topics a video essayist can tackle. Most essays, however, begin with a thesis. 

How Christopher Nolan Elevates the Movie Montage  •  Video Analysis Essays

Good essays often have a point to make. This point, or thesis, should be at the heart of every video analysis essay and is what binds the video together. 

Related Posts

• Stanley Kubrick Directing Style Explained →
• A Filmmaker’s Guide to Nolan’s Directing Style →
• How to Write a Voice Over Montage in a Script →

interviews in video essay

Utilize interviews.

A key determinant for the structure of an essay is the source of the ideas. A common source for this are interviews from experts in the field. These interviews can be cut and rearranged to support a thesis. 

Roger Deakins on "Learning to Light"  •  Video Analysis Essays

Utilizing first hand interviews is a great way to utilize ethos into the rhetoric of a video. However, it can be limiting since you are given a limited amount to work with. Voice over scripts, however, can give you the room to say anything. 

How to create the best video essays on Youtube

Write voice over scripts.

Voice over (VO) scripts allow video essayists to write out exactly what they want to say. This is one of the most common ways to structure a video analysis essay since it gives more freedom to the writer. It is also a great technique to use when taking on large topics.

In this video, it would have been difficult to explain every type of camera lens by cutting sound bites from interviews of filmmakers. A voice over script, on the other hand, allowed us to communicate information directly when and where we wanted to.

Ultimate Guide to Camera Lenses  •  Video essay examples

Some of the most famous video essayists like Every Frame a Painting and Nerdwriter1 utilize voice over to capitalize on their strength in writing video analysis essays. However, if you’re more of an editor than a writer, the next type of essay will be more up your alley. 

Video analysis essay without a script

Edit a supercut.

Rather than leaning on interview sound bites or voice over, the supercut video depends more on editing. You might be thinking “What is a video essay without writing?” The beauty of the video essay is that the writing can be done throughout the editing. Supercuts create arguments or themes visually through specific sequences. 

Another one of the great video essay channels, Screen Junkies, put together a supercut of the last decade in cinema. The video could be called a portrait of the last decade in cinema.

2010 - 2019: A Decade In Film  •  Best videos on Youtube

This video is rather general as it visually establishes the theme of art during a general time period. Other essays can be much more specific. 

Critical essays

Video essays are a uniquely effective means of creating an argument. This is especially true in critical essays. This type of video critiques the facets of a specific topic. 

In this video, by one of the best video essay channels, Every Frame a Painting, the topic of the film score is analyzed and critiqued — specifically temp film score.

Every Frame a Painting Marvel Symphonic Universe  •  Essay examples

Of course, not all essays critique the work of artists. Persuasion of an opinion is only one way to use the video form. Another popular use is to educate. 

• The Different Types of Camera Lenses →
• Write and Create Professionally Formatted Screenplays →
• How to Create Unforgettable Film Moments with Music →

Video analysis essay

Visual analysis.

One of the biggest advantages that video analysis essays have over traditional, written essays is the use of visuals. The use of visuals has allowed video essayists to display the subject or work that they are analyzing. It has also allowed them to be more specific with what they are analyzing. Writing video essays entails structuring both words and visuals. 

Take this video on There Will Be Blood for example. In a traditional, written essay, the writer would have had to first explain what occurs in the film then make their analysis and repeat.

This can be extremely inefficient and redundant. By analyzing the scene through a video, the points and lessons are much more clear and efficient. 

There Will Be Blood  •   Subscribe on YouTube

Through these video analysis essays, the scene of a film becomes support for a claim rather than the topic of the essay. 

Dissect an artist

Essays that focus on analysis do not always focus on a work of art. Oftentimes, they focus on the artist themself. In this type of essay, a thesis is typically made about an artist’s style or approach. The work of that artist is then used to support this thesis.

Nerdwriter1, one of the best video essays on Youtube, creates this type to analyze filmmakers, actors, photographers or in this case, iconic painters. 

Caravaggio: Master Of Light  •  Best video essays on YouTube

In the world of film, the artist video analysis essay tends to cover auteur filmmakers. Auteur filmmakers tend to have distinct styles and repetitive techniques that many filmmakers learn from and use in their own work. 

Stanley Kubrick is perhaps the most notable example. In this video, we analyze Kubrick’s best films and the techniques he uses that make so many of us drawn to his films. 

Why We're Obsessed with Stanley Kubrick Movies  •  Video essay examples

Critical essays and analytical essays choose to focus on a piece of work or an artist. Essays that aim to educate, however, draw on various sources to teach technique and the purpose behind those techniques. 

What is a video essay written about?

Historical analysis.

Another popular type of essay is historical analysis. Video analysis essays are a great medium to analyze the history of a specific topic. They are an opportunity for essayists to share their research as well as their opinion on history. 

Our video on aspect ratio , for example, analyzes how aspect ratios began in cinema and how they continue to evolve. We also make and support the claim that the 2:1 aspect ratio is becoming increasingly popular among filmmakers. 

Why More Directors are Switching to 18:9  •  Video analysis essay

Analyzing the work of great artists inherently yields a lesson to be learned. Some essays teach more directly.

• Types of Camera Movements in Film Explained →
• What is Aspect Ratio? A Formula for Framing Success →
• Visualize your scenes with intuitive online shotlist software →

Writing video essays about technique

Teach technique.

Educational essays designed to teach are typically more direct. They tend to be more valuable for those looking to create art rather than solely analyze it.

In this video, we explain every type of camera movement and the storytelling value of each. Educational essays must be based on research, evidence, and facts rather than opinion.

Ultimate Guide to Camera Movement  •  Best video essays on YouTube

As you can see, there are many reasons why the video essay has become an increasingly popular means of communicating information. Its ability to use both sound and picture makes it efficient and effective. It also draws on the language of filmmaking to express ideas through editing. But it also gives writers the creative freedom they love. 

Writing video essays is a new art form that many channels have set high standards for. What is a video essay supposed to be about? That’s up to you. 

Organize Post Production Workflow

The quality of an essay largely depends on the quality of the edit. If editing is not your strong suit, check out our next article. We dive into tips and techniques that will help you organize your Post-Production workflow to edit like a pro. 

Up Next: Post Production →

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How to Write a Video Essay: A Step-by-Step Guide and Tips

• by Joseph Kenas
• January 5, 2024
• Writing Tips

The video essay has become an increasingly popular way of presenting ideas and concepts in the age of the internet and YouTube. In this guide, we present a step-by-step guide on how to write a video essay and tips on how to make it.

While it is easy to write a normal essay, the structure of the video essay is a bit of a mystery, owing to the newness of the term.

However, in this article, we are going to define what is a video essay, how to write a video essay, and also How to present a video essay well in class.

What is a Video Essay?

A video essay is a video that delves into a certain subject, concept, person, or thesis. Video essays are difficult to characterize because they are a relatively new form, yet they are recognized regardless. Simply, video essays are visual compilations that try to persuade, educate, or criticize.

These days, there are many creatives making video essays on topics like politics, music, movies, and pop culture.

With these, essays have become increasingly popular in the era of video media such as Youtube, Vimeo, and others.

Video essays, like photo and traditional essays, tell a story or make a point.

The distinction is that video essays provide information through visuals.

When creating a video essay, you can incorporate video, images, text, music, and/or narration to make it dynamic and successful.

When you consider it, many music videos are actually video essays. 

Since making videos for YouTube and other video sites has grown so popular, many professors are now assigning video essays instead of regular essays to their students. So the question is, how do you write a video essay script?

Steps on How to Write a Video Essay Script

Unscripted videos cost time, effort, and are unpleasant to watch. The first thing you should do before making a video writes a script, even if it’s only a few lines long. Don’t be intimidated by the prospect of writing a script. All you need is a starting point.

A video script is important for anyone who wants to film a video with more confidence and clarity. They all contain comparable forms of information, such as who is speaking, what is said, where, and other important details.

While there are no precise criteria that a video essay must follow, it appears that most renowned video essayists are adhering to some steps as the form gets more popular and acknowledged online. 

1. Write a Thesis

Because a video essayist can handle a wide range of themes, video analysis essays lack defined bounds. The majority of essays, on the other hand, begin with a thesis.

A thesis is a statement, claim, theme, or concept that the rest of the essay is built around. A thesis might be broad, including a variety of art forms. Other theses can be quite detailed.

A good essay will almost always have a point to express. Every video analysis essay should have a central idea, or thesis, that ties the film together.

2. Write a Summary

Starting with a brief allows you and your team to document the answers to the most pressing project concerns. It ensures that everyone participating in the video production is on the same page.

This will avoid problems of mixing ideas or getting stuck when you are almost completing the project.

3. Choose a Proper Environment and Appropriate Tools

When it comes to writing your script, use any tool you’re familiar with, such as pen and paper. Also, find a writing atmosphere that is relaxing for you, where you can concentrate and be creative.

Consider what you don’t have to express out loud when you’re writing. Visual elements will be used to communicate a large portion of your content.

4. Use a Template

When you don’t have to reinvent the process every time you sit down, you get speed and consistency.

It’s using your cumulative knowledge of what works and doing it over and over again. Don’t start with a blank page when I sit down to create a script- try to use an already made template. 

5. Be Conversational

You want scripts that use language that is specific and targeted. Always avoid buzzwords, cliches, and generalizations. You want your audience to comprehend you clearly without rolling their eyes.

6. Be Narrative

Make careful to use a strong story structure when you’re trying to explain anything clearly. Ensure your script has a beginning, middle, and end, no matter how short it is. This will provide a familiar path for the viewers of your video script.

7. Edit Your Script

Make each word work for a certain position on the page when you choose your words.

They must serve a purpose.

After you’ve completed your first draft, go over your script and review it.

Then begin editing, reordering, and trimming. Remove as much as possible.

Consider cutting it if it isn’t helping you achieve your goal.

 8. Read Your Script Loudly

Before recording or going on in your process, it’s recommended to read your script aloud at least once. Even if you won’t be the one reading it, this is a good method to ensure that your message is clear. It’s a good idea to be away from people so you may practice in peace.

Words that flow well on paper don’t always flow well when spoken aloud. You might need to make some adjustments based on how tough certain phrases are to pronounce- it’s a lot easier to change it now than when recording.

9. Get Feedback

Sometimes it is very difficult to point out your mistakes in any piece of writing. Therefore, if you want a perfect video essay script, it is advisable to seek feedback from people who are not involved in the project.

Keep in mind that many will try to tear your work apart and make you feel incompetent. However, it can also be an opportunity to make your video better.

The best way to gather feedback is to assemble a group of people and read your script to them. Watch their facial reaction and jot own comments as you read. Make sure not to defend your decisions. Only listen to comments and ask questions to clarify.

After gathering feedback, decide on what points to include in your video essay. Also, you can ask someone else to read it to you so that you can listen to its follow.

A video essay can be a good mode to present all types of essays, especially compare and contrast essays as you can visually contrast the two subjects of your content.

How to make a Good Video from your Essay Script

You can make a good video from your script if you ask yourself the following questions;

• What is the video’s purpose? What is the purpose of the video in the first place?
• Who is this video’s intended audience?
• What is the subject of our video? (The more precise you can be, the better.) 
• What are the most important points to remember from the video?- What should viewers take away from it?

If the context had multiple characters, present their dialogues well in the essay to bring originality. If there is a need to involve another person, feel free to incorporate them.

How to Present a Video Essay Well in Class

• Write down keywords or main ideas in a notecard; do not write details- writing main ideas will help you remember your points when presenting. This helps you scan through your notecard for information.
• Practice- in presentations it is easy to tell who has practiced and who hasn’t. For your video essay to grab your class and professor’s attention, practice is the key. Practice in front of your friends and family asking for feedback and try to improve.
• Smile at your audience- this is one of the most important points when presenting anything in front of an audience. A smiley face draws the attention of the audience making them smile in return thus giving you confidence.
• Walk to your seat with a smile- try not to be disappointed even if you are not applauded. Be confident that you have aced your video presentation.

Other video presentations tips include;

• Making eye contact
• Have a good posture
• Do not argue with the audience 
• Look at everyone around the room, not just one audience or one spot
• Rember to use your hand and facial expressions to make a point.

Joseph is a freelance journalist and a part-time writer with a particular interest in the gig economy. He writes about schooling, college life, and changing trends in education. When not writing, Joseph is hiking or playing chess.

Visual Rhetoric

Video essay resource guide.

PAR 102 (M-Th, 9 AM- 5 PM) Fine Arts Library Media Lab (same hours as FAL) PCL Media Lab (same hours as PCL)

About video essays

What are they.

“The video essay is often described as a form of new media, but the basic principles are as old as rhetoric: the author makes an assertion, then presents evidence to back up his claim. Of course it was always possible for film critics to do this in print, and they’ve been doing it for over 100 years, following more or less the same template that one would use while writing about any art form: state your thesis or opinion, then back it with examples. In college, I was assured that in its heart, all written criticism was essentially the same – that in terms of rhetorical construction, book reviews, music reviews, dance reviews and film reviews were cut from the same cloth, but tailored to suit the specific properties of the medium being described, with greater emphasis given to form or content depending on the author’s goals and the reader’s presumed interest.”

Matt Zoller Seitz on the video essay .

what makes a good video essay? 

Tony Zhou on how to structure a video essay

Kevin B. Lee on what makes a video essay “ great “

why should we use them? what are their limits?

Kevin B. Lee’s  experimental/artistic pitch for video essays

Kevin B. Lee’s mainstream pitch for video essay

“Of all the many developments in the short history of film criticism and scholarship, the video essay has the greatest potential to challenge the now historically located text-based dominance of the appraisal and interpretation of film and its contextual cultures…”

Andrew McWhirter argues that t he video essay has significant academic potential in the Fall 2015 issue of  Screen

“Importantly, the [new] media stylo does not replace traditional scholarship. This is a new practice beyond traditional scholarship. So how does critical media differ from traditional scholarship and what advantages does it offer? First, as you will see with the works in this issue, critical media demonstrates a shift in rhetorical mode. The traditional essay is argumentative-thesis, evidence, conclusion. Traditional scholarship aspires to exhaustion, to be the definitive, end-all-be-all, last word on a particular subject. The media stylo, by contrast, suggests possibilities-it is not the end of scholarly inquiry; it is the beginning. It explores and experiments and is designed just as much to inspire as to convince…”

Eric Fadden’s “ A Manifesto for Critical Media “

Adam Westbrook’s “ The Web-Video Problem: Why It’s Time to Rethinking Visual Storytelling from the Bottom Up “

Video essayists and venues

Matt Zoller Seitz (various venues) A writer and director by trade, Zoller Seitz is nonetheless probably best known as a prominent American cultural critic.  He’s made over 1000 hours of video essays and is generally recognized as a founder of the video essay movement in high-brow periodicals.  A recognized expert on Wes Anderson, Zoller Seitz is also notable because he often mixes other cinematic media (especially television) into his analysis, as in the above example, which doubles as an experiment in the absence of voiceover.

Various contributors, Press Play Co-founded by Matt Zoller Seitz and Ken Cancelosi,  Press Play  (published by Indiewire)   is one of the oldest high-brow venues for video essays about television, cinema, and other aspects of popular culture.

Various contributors, Keyframe   (A Fandor online publication) Fandor’s video essay department publishes work from many editors (what many video essayists call themselves) on and in a range of topics and styles.  Check it out to get an idea of all that things a video essay can do!

Various contributors, Moving Image Source A high-brow publication for video essays.

Tony Zhou, Every Frame a Painting The master of video essays on filmic form, Tony’s arguments are clean, simple, and well-evidenced.  Look to Tony as an example of aggressive and precise editing and arrangement.  He’s also an excellent sound editor–pay attention to his choices and try out some of his sound-mixing techniques in your essay.

Adam Johnston, Your Movie Sucks (YMS) Although an excellent example of epideictic film rhetoric, this channel is a great example of what  not  to do in this assignment (write a movie review, gush about how good/bad you think a movie is, focus on motifs or narrative content instead of  film form  as the center of your argument).  What you  can  learn from Adam is a lot about style.  Adam’s delivery, pacing, and editing all work together to promote a mildly-disinterested-and-therefore-credible ethos through a near-monotone, which I’ll affectionately dub the “Daria” narratorial ethos.

Adam Westbrook, delve.tv Adam Westbrook is part of an emerging group of professional video essayists and delve.tv is his version of a visual podcast.  Using the video essay form, Adam has developed a professional public intellectual ethos for himself through skillful overlay of explanation/interpretation and concept.  Check out Westbrook’s work as a really good example of presenting and representing visual concepts crucial to an argument.  He’s a master at making an argument in the form of storytelling, and he uses the video essay as a vehicle for that enterprise.

:: kogonada (various venues) If you found yourself wondering what the auteur video essay might look like, :: kogonada is it.  I like to call this “expressionist” video essay style.  Kogonada is the ultimate minimalist when it comes to voiceover/text over–its message impossibly and almost excessively efficient.  Half of the videos in his library are simple, expertly-executed supercuts , highlighting how heavily video essays rely on the “supercut” technique to make an argument.  Crafting an essay in this style really limits your audience and may not be a very good fit for the constraints of assignment (very “cutting edge,” as we talked about it in class), but you will probably draw inspiration from ::kogonada’s distinct, recognizable style, as well as an idea of what a video essay can do at the outer limits of its form.

Lewis Bond,  Channel Criswell Narrating in brogue-y Northern English, Bond takes his time, releasing a very carefully-edited, high-production video essay once every couple of months.  He’s a decent editor, but I feel his essays tend to run long, and I feel rushed by his narration at times.  Bond also makes a useful distinction between video essays and analysis/reviews on his channel–and while most of his analysis/reviews focus on film content (what you don’t want to imitate), his video essays stay pretty focused on film technique (what you do).  Hearing the same author consciously engage in two different modes of analysis might help you better understand the distinction between the two, as well.

Jack Nugent,  Now You See It Nugent’s brisk, formal analysis is both insightful and accessible–a good example of what it takes to secure a significant following in the highly-competitive Youtube marketplace.  [That’s my way of slyly calling him commercial.] Nugent is especially good at pairing his narration with his images.  Concentrate and reflect upon his simple pairings as you watch–how does Nugent help you process both sets of information at the pacing he sets?

Evan Puschak, The Nerdwriter Nerdwriter  is a great example the diversity of topics a video essay can be used to craft an argument about.  Every week, Puschak publishes an episode on science, art, and culture.  Look at all the different things Puschak considers visual rhetoric and think about how he’s using the video essay form to make honed, precisely-executed arguments about popular culture.

Dennis Hartwig and John P. Hess,  FilmmakerIQ Hartwig and Hess use video essays to explain filmmaking technique to aspiring filmmakers.  I’ve included the channel here as another example of what  not  to do in your argument, although perhaps some of the technical explanations that Hartwig and Hess have produced might help you as secondary sources.  Your target audience (someone familiar on basic film theory trying to better understand film form) is likely to find the highly technical, prescriptive arguments on FilmIQ boring or alienating. Don’t focus on technical production in your essay (how the film accomplishes a particular visual technique using a camera); rather, focus on how the audience interprets the end result in the film itself; in other words, focus on choices the audience can notice and interpret–how is the audience interpreting the product of production?  How often is the audience thinking about/noticing production in that process?

Kevin B. Lee (various venues) A good example of the older, high-brow generation of video essayists, Kevin’s collection of work hosted on his Vimeo channel offers slow, deliberate, lecture-inspired readings of film techniques and form.  Note the distinct stylistic difference between Kevin’s pacing and someone like Zhou or Lewis.  How does delivery affect reception?

Software Guides

How to access Lynda tutorials (these will change your life)

Handbrake and MakeMKV  (file converters)

Adobe Premiere  (video editing)

Camtasia  (screen capture)

File management

Use your free UTBox account to upload and manage your files.  Make sure you’ve got some sort of system for tracking and assembling everything into your video editing software.   UTBox has a 2 terabyte limit (much higher than Google Drive) and is an excellent file management resource for all sorts of academic work.

Adobe Premiere saves versions with links to your video files, so it’s imperative that you keep your video files folder in the same place on every machine you open it up on.  That’s why I keep all my video files in a big folder on box that I drop on the desktop of any machine I’m working on before I open my premiere files.  The Adobe Premiere project walkthrough  has more details on this.

Where to find video and how to capture it

About fair use . Make sure your composition complies with the Fair Use doctrine and familiarize yourself with the four criteria.

The best place to capture images is always from a high-resolution DVD or video file .  The first place you should go to get the film is the library– see instructions for searching here .

To import the video and audio from your DVD or video file into your video editing software (like Premiere), you will first need to use a software to convert it to an .mkv.  See instructions on how to do that here .

Camtasia tutorials .  Camtasia is a program that allows you to capture anything that’s going on on your screen .  This is a critical tool for this assignment as you decide what kind of interface you want to present to your reader in your video essay.  Camtasia also allows you to capture any high-quality video playing on your desktop without licensing restrictions.

You can also use Clip Converter to capture images and sound from pre-existing YouTube videos , and it may be a little faster and easier than Camtasia.   I suggest converting things into .mkv before putting them into your video editor, regardless of where you get the material from.

Film theory and criticism

• /r/truefilm’s reading and viewing guide

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Video essays and digital storytelling

How to use this guide

What is a video/multimedia essay?

• Digital storytelling
• 1. Planning and storyboarding
• 2. Gathering images/video/audio
• 3. Video editing
• 4. Creating credits

This guide will take you step-by-step through the process of creating a video essay or digital story. The guide is laid out in the order you might approach your given assignment.  Tips, recommendations, and links to various tools are provided along the way.

You can work through each step by using the left navigation, or you can jump into the topic of your choosing.

What is a video essay?

Video essays use audiovisual materials to present research or explore topics. Like written essays, they may contain an introduction, argument, supporting evidence, and conclusion.

Introduction

Writing an essay, multi-media or otherwise, is about telling a story. Stories have a structure, and the academic structure for an essay is different than the structure for a novel or biography. Nonetheless, some of the same basic story structures apply.

Stories have a beginning, a middle, and an end, and there has to be some kind of coherence or flow to their telling. In the case of telling a digital story, this linear structure can be stretched a little because of the options that multimedia affords. And, because the story is told "on camera", there is some work to be done prior to its telling. A video essay parallels what you would do in a written essay in regards to determining:

• what story you want to tell;
• how that story will be structured (what gets included);
• what order it goes in to build your argument or thesis; and
• because it is academic, how and where you need to support your story elements with reference to the academic literature (citations).

--Introduction courtesy of Dr. Robin Cox, Associate Professor, Royal Roads University

• Next: Digital storytelling >>
• Last Updated: Aug 18, 2023 1:01 PM
• URL: https://libguides.royalroads.ca/videoessayhowto

How to do a Video Essay: What is a Video Essay?

Introducing the Video Essay: Assignment of Now!

• What is a Video Essay?

The term Video Essay is hard to define as it is still evolving from a long cinematic history. From the screen studies perspective, it is a video that analyses specific topics or themes relating to film and television and is relevant as it comments on film in its own language. On a basic level it could be defined as the video equivalent of the written essay.

This guide refers to the video essay from the context of the academic audiovisual essay as a multimodal form that combines written, audio and visual modes to communicate an idea. As a structure, the video essay is thesis-driven, and uses images with text so that the audience can read and interpret the idea or argument in a multimodal way.

In educational settings, the term video essay is used broadly for teacher/student-learner generated video and as a vehicle to transmediate between written-text to digital forms.  Through the video essay form, students are able to achieve learning outcomes in a new way as a multimodal experience while engaging with the subject, task or assessment through expression and creation of self-knowledge.

PHOTO: TWITTER/@GIZMODO. Retrieved from http://www.straitstimes.com/tech/death-of-the-vcr-5-things-to-remember-about-the-iconic-technology

• About Video Essays
• What is a Video Essay? Creators Grapple with a Definition
• The Video Essay As Art: 11 Ways to Make a Video Essay
• << Previous: Home
• Next: The Video Essay Process >>
• The Video Essay Process
• Modes, MultiModality & Multiliteracies
• A Pedagogy of Multiliteracies
• Modes Of Multimodality
• Video Essay Journals
• Video Essay Channels
• Weblinks to Video Essay Resources
• Weblinks to Creative Commons Resources
• Titles in the Library
• Referencing & Copyright
• Marking Rubric
• Last Updated: Aug 28, 2023 2:57 PM
• URL: https://ecu.au.libguides.com/video-essay

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Video Essays Guide

Introductory guide to video essays., drawing on the inspiring work of pioneering educators and researchers engaging with this creative method, this guide aims to offer a research-led introduction for students, teachers and researchers approaching the video essay for the first time..

Introduction to Video Essays

Studying and researching film through film

A research-led introduction for students, teachers and researchers approaching the video essay for the first time.

Finding Coherence Across Journals

Guidelines and criteria for making, curating and publishing video essays

A look at the existing guidelines for the production and evaluation of video essays.

How To Make Video Essay Guides

Preproduction, Production, Postproduction

Considerations for planning, making and editing a video essay.

Copyright Considerations

How copyright law regulates the creative reuse of existing materials

Understanding the basic principles of copyright law when producing or using creative works.

Dissemination

A selected list of journals and websites where you can publish video essays.

Video essays as creative assessment method at SOAS, University of London

Reducing the uncertainty around creative assessment methods.

About this guide

Authors's biographies, list of references and contact details

Launch Event

An online event organised by Learning on Screen in collaboration with SOAS, University of London.

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By The Berkeley MFE Program | Jun 22, 2022 | Applying , STEM , Data Science , MFE , quant finance , graduate studies , video essay

It is important that we are able to hear and see you. Before you start recording, make sure you are in a quiet space with good lighting. In orde r to minimize distractions, please have a neutral background that isn’t busy with objects or bright colors.

You want to make sure you are in a well lit room. If possible, we recommend recording during the day with natural light. If your space has a window directly behind you, ensure that the shades or curtains are closed.

Check the quality of the device you are recording on. Make sure that your face is fully in frame and visible, and that your audio is clear. You will have an opportunity to do a test before you begin the recording, be sure to take advantage of this opportunity. 

You have two attempts to record your video, so make sure beforehand that you are in an area with stable Internet connection. Since you will record the video essay directly in the application portal. We encourage you to check your internet speed and that your video will upload properly at the end of your recording. You can use an online speed test to check your speed.

We all know that the first impression is usually the most important. The video essay may be the only time the admissions committee will see and hear you, so take the time to ensure you are well dressed and groomed.

The essay question(s) will not be available beforehand. While you will not be able to prepare in advance, we recommend preparing yourself mentally: take deep breaths, go out for a walk, hydrate, etc. Do what you need to get in the right mind set. When you are ready and completed the video and audio check, the question(s) will appear on screen when you hit “Ready.” We have designed the question(s) to be answered it on the spot and you will have a few seconds to read the prompt before the recording begins. 

You only have two minutes to answer the prompt. Make sure to pay attention to the time and start wrapping up before time runs out. Once you completed the recording, take a few minutes to review your response. Utilize the second attempt if needed. If you decide to record your response using the second att empt, we strongly advise that you do not read your answer or look it up on the internet. Use your own words, be yourself and talk to us as if you were sitting across from us during an interview.  This is not a pass or fail exercise. We want to hear from you, your opinion, and what you have to say on this subject.   

We hope these tips will help you feel more confident and ready for the video portion. If you have not already done so, we encourage you review the application tips . If you still have questions or need additional guidance, here are ways to connect or learn more: sign-up for an information session or join the weekly Q&A session via zoom on Tuesdays from 3-4 PM PT/Wednesday from 9-10 AM PT.

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Video Essay Analysis and Composition

Lesson plan, grade level.

Undergraduate (Face-to-Face or Online)

Students will be introduced to a contemporary essay genre to see how people argue in multimodal environments.

Students will reinforce their understanding of various ideas from composition studies discussed throughout the semester, including Aristotle’s Triangle, Toulmin’s Model, and paragraph structure. 1

Students will demonstrate their understanding of expository writing and argumentative approaches.

Students will compose a short video essay based on a previous assignment to learn the basics of video essay composition.

Background and Context

I provide these exercises near the middle of the semester as a way to show the relevancy of what students are learning in the composition class. I teach this genre in both Composition 1 and 2. The exercises demonstrate how people use the same structure and argumentative techniques in video essays that the students are using in their written work. Given the increasing popularity of video essays, this assignment allows students to see what contemporary expository writing is like in the digital age.

Total Estimated Class Time

A single class period (approx. 50 mins.)

Videos Used for This Session and Assignment

Jack Saint’s “The Truth about 90s Cartoons and ‘LGBT Brainwashing’”

https://www.youtube.com/watch?v=L–Fa8_ujBA

Jack Saint’s “Sky High: Disney’s Fascist Eugenics Movie”

https://www.youtube.com/watch?v=iIdbLUm-ez8

Sequence of Activities

• Viewing and Analysis (30 mins.)

As students watch the videos, they take notes, guided by the questions in the Video Essay Analysis exercise.

• Class Discussion (20 mins.)

As a class, we share everyone’s answers, referring to specific sections of the videos. This discussion creates a lot of interaction: some students are unsure about what the thesis is, while others find it easily—more easily than they found the thesis in any written essay previously provided.

Then we discuss whether students would rather write traditional essays or compose video essays. Many students prefer watching the essay video to reading an essay, yet most would rather compose a written essay, since they recognize that it would take more time to complete and edit a well-paced video essay.

These discussions always reinforce compositional elements and allow students to think about how genre and structure affect the creation of an argument.

Follow-Up Activities

For homework, students create one-minute recorded versions of traditional essays they wrote earlier in the course, then share the recordings in discussion boards. This activity offers them a chance to experiment with speaking while using a scripted argument and helps them think about how they can adapt, retool, and revise their claims.

Possible Alterations

One way to strengthen the discussion is to assign the students to watch the video for homework and complete the exercise sheet before they come to the next session. The main reason my students watch the video in class is that they have limited access to the Internet outside the school because they live in a rural area. If students lived in an area where they could access the Internet asynchronously, I would assign watching the video before they came to class so that we could spend more time on analysis and discussion.

I have used these exercises for online composition classes and made only minor adjustments. For online classes, we simply divide each stage into individual assignments and discussion boards. The students answer the questions about the video essay on their own and then share the responses in a discussion board. The larger discussion occurs in the same discussion board. The video essays are posted in another forum, an activity that creates further dialogue about this genre.

You can use these assignments in secondary education courses as well. If time and curricular requirements allow, you can easily use more essays with a similar theme to help show how people respond to topics and each other’s interpretations.

Although Jack Saint’s videos are fun to use, especially since I teach film as well, I would recommend finding video essays that coincide with a course’s theme or that focus on current events. The topics of video essays on the web are as varied as the approaches used to create them. Certain ones use a simple webcam, while others use more sophisticated editing. In any case, introducing video essays in a composition course allows students to see and hear arguments—a valuable experience.

1 Aristotle’s Triangle, also known as the rhetorical triangle, includes the foundational ways in which speakers or writers can appeal to their audiences. The three components include pathos (appeals to an audience’s emotion), logos (appeals to an audience’s sense of logic and reasoning), and ethos (appeals that establish an author’s credibility for an audience). Stephen Toulmin created his model to show the fundamental elements of argumentation in writing. The basic elements include claim, data, and warrant or synthesis. He argues that these three components are needed for any argument to be successful, and this structure is the basis for most paragraphs for expository writing. The traditional formula for structuring a paragraph involves starting with a topic sentence argument, followed by examples, and ending with synthesis sentences.

Lesson Materials

Video Essay Analysis Exercise  

Video Essay Prompt  

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The Audiovisual Essay

Practice and Theory in Videographic Film and Moving Image Studies

HOW-TO VIDEO ESSAYS by Greer Fyfe and Miriam Ross

HOW-TO VIDEO ESSAYS

By Greer Fyfe and Miriam Ross

If you have never done any video work before it may seem intimidating at first but you will find it easier than you think if you work through the following steps. Seek help if you get stuck (Google is often a quick solution).

Getting started

• Ideally just one sentence;
• Write this down, keep referring to it and don’t be afraid of modifying it as you go through the whole process.
• voice-over ( https://vimeo.com/96558506 )?
• text+image ( http://vimeo.com/28201216 )?
• supercut ( https://vimeo.com/88077122 )?
• Don’t try to create something too complicated. Start with simple ideas and gather limited material at the beginning until you are confident that you can add more.
• https://www.youtube.com/watch?v=o47Lr9GXEnI
• https://vimeo.com/album/3198467
• http://vimeo.com/groups/essay
• http://framescinemajournal.com/article/video-essays-in-the-cinema-history-classroom/
• http://festivalists.com/post/110533801961/videoessay
• http://mediacommons.futureofthebook.org/intransition/
• https://reframe.sussex.ac.uk/audiovisualessay/

Collecting material

• Remember not to go overboard at the beginning as it is easy to download multiple files. Think about what you need to start the project and add more later.
• There are some online guides to ripping DVDs using readily available software: http://lifehacker.com/380702/five-best-dvd-ripping-tools ; http://www.howtogeek.com/howto/2696/how-to-rip-dvds-with-vlc/
• This can be a tricky area, particularly as some DVDs with greater level of encryption might be harder to rip than others. If you are not confident in this area stick to the other options for gathering material.
• Try to cut down ripped files into sections that you will need. If not you will be working with very big files that may overload your editing software.
• If you can play a film on your computer then you can grab still images from it.
• On a PC. Press PrtScn and then find somewhere you want to paste the image (ie. image editing software). Press Ctrl+V. If you have captured the whole computer screen you may need to crop the image.
• On a Mac. Press Command+Shift+3. This will save the image to your desktop. If you have captured the whole computer screen you may need to crop the image.
• If you don’t have a microphone available, look at your phones and your computer to see if they have a voice/sound recording option.
• Think about who will provide the voice. Make sure whoever does so is comfortable with their voice being used in this way.
• One DIY solution is to use your phone to film material when it plays on a TV or other device. This will create low quality images but is an option if all else fails.
• Use your academic skills to find quotes, factual statements and citations you might incorporate
• Although the footage and images you are working with don’t have to be HD, they should be clearly visible when blown up to full screen size
• When working in groups decide who is gathering what material and make sure this workload is distributed evenly.
• Some of this material will take up a lot of space. Make sure you have designated folders available, that you label your material carefully so you know what it is and that you have a plan for backing-up this work.

Editing material

• If you have not used this editing software before, familiarise yourself with it and do a short practice run.
• If you are familiar with other editing software you can use it.
• Feel free to experiment with split screens, diagrams and text but don’t over do it.
• If you are including a voice over you will need to decide if you do the voice over first and edit the visual material to match the voice over or if you organise the visual material first and then create a voice-over to match it. Neither way is better than the other and there will be some to and fro between the two options.
• Include a bibliography/filmography of sources used at the end of the video
• If this is an academic piece that will be assessed in an academic context aim for a formal rather than colloquial/funny style.

Post-first draft

• Add colour filters
• Swap a voice-over for text screens and vice-versa
• Return to your original argument. Have you made a clear and obvious argument in the video essay?
• Test playback. Check the video will play okay on different computers/television screens.

The How-to Guides as PDFs

• GUIDE A: Downloading Audiovisual Content
• GUIDE B: Editing your Own Content
• GUIDE C: Creating a Mash Up
• GUIDE D: Sharing your Work
• GUIDE E: Extra Software
• How-to Video Essays [as PDF]

Copyright information

The above and linked to information, where it pertains to the use of copyright material, is shared under the understanding that  Fair Use or Fair Dealing  legal exceptions are generally established—for educational, critical and private research purposes—in many, if not all, national jurisdictions. These exceptions have also been supported and successfully defended by a number of prominent professional academic associations including the Society for Cinema and Media Studies . Readers or users of this information will need to ensure for themselves that they obey the laws of the legal territories in which they live. Neither the authors nor REFRAME , University of Sussex, will accept any liability for actions readers or users freely choose to take.

The authors and copyright holders of the above text and linked PDFs— Greer Fyfe and Miriam Ross —have shared their work under a Creative Commons Attribution-ShareAlike licence.  CC BY-SA. February 2015.

• TEXT: Greer Fyfe and Miriam Ross
• GUIDE Design: Greer Fyfe

Biographical Note

Miriam Ross is Senior Lecturer in the Film Programme at Victoria University of Wellington. She is the author of South American Cinematic Culture: Policy, Production, Distribution and Exhibition (2010) and 3D Cinema: Optical Illusions and Tactile Experiences (2015).

Greer Fyfe is a Research Assistant at Victoria University of Wellington.

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Scripting Video Essays: How to Write a Great Narrative

There are many ways in which you can write video essays. Some have argued that video essays are a new trend in the world of creative writing. There is so much emphasis on developing a story from visuals, photographs, videos, and music to tell an enduring tale or lesson in this day and age. 

So, if you want to join the video essay bandwagon as an artist, expert, researcher, or student, you must know how to write them first before creating them.

Writing a narrative video essay is a great way to share your ideas with the world. Narrative essays let you not only say something meaningful but also show it. A good narrative video essay is also about the art of visual storytelling.

But first, if you are wondering what exactly is a video essay. Let’s address it first.

What is a Video Essay?

A video essay is a form of a documentary-like video narrative film using film footage, video clips, and graphics to discuss an issue or topic. Academics and artists can typically use video essays to discuss their research. 

In addition to blog posts and magazine articles, video essays are a new type of storytelling in the digital world. They take one idea and meticulously construct a narrative on how it came to be, how it’s been used/applied, or what it means.

In its most popular form (one person talking head), a video essay is made up of between 3-7 minutes in length and usually presents one concept or topic.

It often looks at a film and demonstrates how it is engaging in meaning or does not. The video essay can also emphasize the acts performed by actors or directors, such as performance, staging, and editing techniques.

But today, it is not fixated to film subjects only.  You can also expand your visual stories about anything under the sun like history, politics, science, technology, etc. Just choose an idea and proceed with your essay writing.

Here is an excellent example of the best video essays –  Example: Best Video Essays by Vox

How do you Create a Narrative in your Video Essay?

To create a compelling video essay, you must know how to write an essay with a video component to produce a compelling story. A good video essay should have the following qualities:

• It should be insightful, thought-provoking, or informative.
• It should be argumentative and practice critical thinking
• It should be visual, formal, and well-structured.
• It should help the viewer understand and appreciate a topic/situation from various angles.
• It should inspire viewers through findings, vocabulary, and plot.

The best video essays also use candid footage and demonstrate the use of nonfiction or documentary filmmaking techniques . And the main reason why people gravitate towards narrative essays is that they let you show your ideas visually to your viewers.

How to Write a Video Essay Script?

Many people are starting to make video essays as a way of presenting their own thoughts and experiences. The problem is that these videos do not have any actual narration, leaving the viewer lost trying to understand what’s happening.

But to write a grand narrative, you must follow the following stages:

Brainstorming ideas is the first stage. At this stage, you should list a few interesting concepts in an organized way. You may want to use the topic form like: “A Case for Video Essays” or “How to Create a Story Using Text and Images?” So, while ideating, follow these:

• Begin by picking a topic ( mostly what you are passionate about).
• Think about your point of view and audience. 
• Set up the background and context for your essay or story (the “what”). 
• Reveal the turning point in your story (the “why”). 
• Provide evidence to support your account of events (the “where”) 
• Discuss how the incident relates to broader social concerns (the “what now?”).

Research is the next stage of writing a video essay. The moment you decide to make a video essay, you should have enough information about the topic. The more information and research you do in the ideation stage, the easier it will be for you as a writer and speaker to share your knowledge with the audience. Research may include:

• Finding out facts from books, interviews, or research papers.
• Finding out relevant video footage of the person, place, or event.
• Getting access to the video footage of a particular event (e.g., presidential speeches).
• Find audio or video files on the Internet and transcribe them into text format (e.g., podcasts, interviews).
• THE ESSAY STRUCTURE: 

Because the video essay is still relatively new, there are no definitive rules about structure and genre for these films.  But still, we should adhere to some basic rules while constructing the script structure. Your structure is the most crucial stage for a crackling narrative. 

The essentials of a great narrative essay structure are as follows :

• First, create a rough outline from your research material.
• Think about a compelling opening line with a single line answer to the question of the essay
• Begin with questions, then answer in a way to create an argument.
• The Argument then leads to the next question.
• The emotion and Tone of the script should be formal, thought-provoking, insightful, and informative, supported by relevant visual reference.
• The essay must represent a single point of view.
• But it should be a well-reasoned perspective.
• It must have the writer or creator’s personal touch.
• Good writing is about the economy of words articulated to the point.
• Don’t forget to mention the What is the Takeaway for the audience.
• Don’t make it lengthy. Video essays are also about documenting or reviewing videos. So the script should not eat it all.
• Once you have structured the script, go back to the beginning and review your work.

Once you have prepared a rough draft of your essay, read it out loud and find the rhythm in the story. Is it telling the theme visually?  Rewrite and get the tone right. Your first few scripts may not be satisfactory. Don’t worry about that. It is a learning process.

• WRITING THE FINAL DRAFT:

Now, once you have gotten all the ideas into a script, you will be eager to write the final draft. At this stage, make sure to follow the following tips:

• Make sure every line is comprehensible so that viewers can easily understand your point of view without missing anything important in it.
• Proofread and make sure that you don’t leave any unfinished work or broken sentences in the video essay structure.
• Check the length of the video essay and make sure to follow the minimum requirements.
• Once you are done with the script, check for the formatting of your work.
• Spend extra time on a great narration that helps explain your content effectively and concisely.
• Get a clear idea about what you want to say so that you know what kind of images to use in the final draft of your essay and how they should be arranged.
• Conclude the essay by providing the audience with everything they need to know about your subject.

For a compelling narrative, the first thing to do is identify what makes the story you are trying to tell unique and why an audience wants to learn about it.

Related Question:

Are Video Essays Popular Today?

Though the concept was coined in the mid-1990s, it has only become popular in the last five years or so. As of now, a considerable amount of video essays and short films are uploaded on Youtube. Some have even garnered millions of views.  The prominent mentions are the Nerdwriter, and Every Frame is a Painting.

check out – Best Video Essays of last year

How Long Does a Video Essay Take to Write?

If you are writing a long video essay, it can take you a considerable amount of time. However, if you aim to create a short film covering one event, it can be done in a day or two. 

But, you may take time if you don’t have the research material in your hand. 

Final words:

The video essay became popular because it is a way to engage with the writer rather than just “watching” them talk about something. But, to make a great narrative, you have to research a lot and put in your best efforts. 

We hope this write-up has helped you create a great video essay. Happy writing!

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What Is a Video Essay? Definition & Examples Of Video Essays

A video essay consists of a series of videos that collectively, present an in-depth analysis or interpretation of a given subject or topic.

In this way, a video essay can be thought of as a condensed version of a lengthy written article.

VIDEO ESSAY

What is a video essay.

A video essay is an audio-visual presentation of your thoughts on a topic or text that usually lasts between 5 and 10 minutes long.

It can take the form of any type of media such as film, animation, or even PowerPoint presentations.

The most important thing to remember when creating a video essay is to include voiceover narration throughout the whole project so that viewers feel they are listening in on your thoughts and ideas rather than watching passively.

Video essays are typically created by content creators’ critics to make arguments about cinema, television, art history, and culture more broadly.

Ever wondered how ideas unfold in the dynamic world of video?

That’s where video essays come in.

They’re a compelling blend of documentary and personal reflection, packed into a visually engaging package.

We’ll dive deep into the art of the video essay, a form that’s taken the internet by storm.

In this article, we’ll explore how video essays have revolutionized storytelling and education.

They’re not just a person talking to a camera; they’re a meticulously crafted narrative, often weaving together film footage, voiceover, text, and music to argue and inform.

Stick with us as we unpack the nuances that make video essays a unique and powerful medium for expression and learning.

Components Of A Video Essay

As storytellers and educators, we recognize the intricate elements that comprise a video essay.

Each component is vital for communicating the essay’s message and maintaining the audience’s engagement.

Narrative Structure serves as the backbone of a video essay.

Our crafting of this structure relies on a cinematic approach where the beginning, middle, and end serve to introduce, argue, and explore our ideas.

Film Footage then breathes life into our words.

We handpick scenes from various sources, be it iconic or obscure, to visually accentuate our narrative.

The Voiceover we provide acts as a guide for our viewers.

It delivers our analysis and commentary, ensuring our perspective is heard.

Paired with this is the Text and Graphics segment, offering another layer of interpretation.

We animate bullet points, overlay subtitles, and incorporate infographics to highlight key points.

Our sound design, specifically the Music and Sound Effects , creates the video essay’s atmosphere.

It underscores the emotions we wish to evoke and punctuates the points we make.

This auditory component is as crucial as the visual, as it can completely change the viewer’s experience.

We also pay close attention to the Editing and Pacing .

This ensures our video essays are not only informative but also engaging.

The rhythm of the cuts and transitions keeps viewers invested from start to finish.

In essence, a strong video essay is a tapestry woven with:

• Narrative Structure – the story’s framework,
• Film Footage – visual evidence supporting our claims,
• Voiceover – our distinctive voice that narrates the essay,
• Text and Graphics – the clarity of our arguments through visual aids,
• Music and Sound Effects – the emotive undercurrent of our piece,
• Editing and Pacing – the flow that maintains engagement.

Each element works Along with the others, making our video essays not just informative, but also a cinematic experience.

Through these components, we offer a comprehensive yet compelling way of storytelling that captivates and educates our audience.

The Power Of Visual Storytelling

Visual storytelling harnesses the innate human attraction to imagery and narrative.

At its core, a video essay is a compelling form of visual storytelling that combines the rich tradition of oral narrative with the dynamic appeal of cinema.

The impact of visual storytelling in video essays can be profound.

When crafted effectively, they engage viewers on multiple sensory levels – not just audibly but visually, leading to a more immersive and memorable experience.

Imagery in visual storytelling isn’t merely decorative.

It’s a crucial carrier of thematic content, enhancing the narrative and supporting the overarching message.

By incorporating film footage and stills, video essays create a tapestry of visuals that resonate with viewers.

• Film Footage – Brings concepts to life with cinematic flair,
• Stills and Graphics – Emphasize key points and add depth to the narrative.

Through the deliberate choice of images and juxtaposition, video essays are able to articulate complex ideas.

They elicit emotions and evoke reactions that pure text or speech cannot match.

From documentaries like An Inconvenient Truth to educational content on platforms like TED-Ed, video essays have proven their capacity to inform and inspire.

Sound design in video essays goes beyond mere accompaniment; it’s an integral component of storytelling.

Music and sound effects set the tone, heighten tension, and can even alter the audience’s perception of the visuals.

It’s this synergy that elevates the story, giving it texture and nuance.

• Music – Sets the emotional tone,
• Sound Effects – Enhances the realism of the visuals.

Crafting a narrative in this medium isn’t just about what’s on screen.

It requires an understanding of how each element – from script to sound – works in concert.

This unity forms an intricate dance of auditory and visual elements that can transform a simple message into a powerful narrative experience.

The Influence Of Video Essays In Education

Video essays have become a dynamic tool in academic settings, transcending traditional teaching methods.

By blending entertainment with education, they engage students in ways that lectures and textbooks alone cannot.

How To Create A Powerful Video Essay

Creating a compelling video essay isn’t just about stitching clips together.

It requires a blend of critical thinking, storytelling, and technical skill.

Choose a Central Thesis that resonates with your intended audience.

Like any persuasive essay, your video should have a clear argument or point of view that you aim to get across.

Research Thoroughly to support your thesis with factual data and thought-provoking insights.

Whether you’re dissecting themes in The Great Gatsby or examining the cinematography of Citizen Kane , your analysis must be thorough and well-founded.

Plan Your Narrative Structure before jumping into the editing process.

Decide the flow of your argument and how each segment supports your central message.

Typically, you’d include:

• An intriguing introduction – set the stage for what’s coming,
• A body that elaborates your thesis – present your evidence and arguments,
• Clearly separated sections – these act as paragraphs would in written essays.

Visuals Are Key in a video essay.

We opt for high-quality footage that not only illustrates but also enhances our narrative.

Think of visuals as examples that will bring your argument to life.

Audio selection Should Never Be an Afterthought.

Pair your visuals with a soundtrack that complements the mood you’re aiming to create.

Voice-overs should be clear and paced in a way that’s easy for the audience to follow.

Editing Is Where It All Comes Together.

Here, timing and rhythm are crucial to maintain viewer engagement.

We ensure our cuts are clean and purposeful, and transition effects are used judiciously.

Interactive Elements like on-screen text or graphics can add a layer of depth to your video essay.

Use such elements to highlight important points or data without disrupting the flow of your narrative.

Feedback Is Invaluable before finalizing your video essay.

We often share our drafts with a trusted group to gain insights that we might have missed.

It’s a part of refining our work to make sure it’s as impactful as it can be.

Remember, creating a video essay is about more than compiling clips and sound – it’s a form of expression that combines film criticism with visual storytelling.

It’s about crafting an experience that informs and intrigues, compelling the viewer to see a subject through a new lens.

With the right approach, we’re not just delivering information; we’re creating an immersive narrative experience.

What Is A Video Essay – Wrap Up

We’ve explored the intricate craft of video essays, shedding light on their ability to captivate and inform.

By weaving together compelling visuals and sound with a strong narrative, we can create immersive experiences that resonate with our audience.

Let’s harness these tools and share our stories, knowing that with the right approach, our video essays can truly make an impact.

Remember, it’s our unique perspective and creative vision that will set our work apart in the ever-evolving landscape of digital storytelling.

Frequently Asked Questions

What is visual storytelling in video essays.

Visual storytelling in video essays is the craft of using visual elements to narrate a story or present an argument, engaging viewers on a sensory level beyond just text or speech.

Why Is Visual Storytelling Important In Video Essays?

Visual storytelling is important because it captures attention and immerses the audience, making the content more memorable and impactful through the integration of visuals, sound, and narrative.

What Are The Key Elements Of A Powerful Video Essay?

The key elements include a central thesis, thorough research, a well-planned narrative structure, high-quality visuals, fitting audio, effective editing, interactive components, and a compelling immersive narrative experience.

How Do I Choose A Central Thesis For My Video Essay?

Choose a central thesis that is focused, debatable, and thought-provoking to anchor your video essay and give it a clear direction.

What Should I Focus On During The Research Phase?

Focus on gathering varied and credible information that supports your thesis and enriches the narrative with compelling facts and insights.

What Role Does Audio Play In Video Essays?

Audio enhances the visual experience by adding depth to the narrative, providing emotional cues, and aiding in information retention.

How Can Interactive Elements Improve My Video Essay?

Interactive elements can enhance engagement by allowing viewers to participate actively, often leading to a deeper understanding and connection with the content.

Why Is Feedback Important In Creating A Video Essay?

Feedback is crucial as it provides insights into how your video essay is perceived, allowing you to make adjustments to improve clarity, impact, and viewer experience.

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Related posts, 4 techniques to create advanced staging in your films & videos, how much do movie directors make is it the film production role for you, becoming a filmmaker: 9 things no one tells you, 21 mood board examples: inspiring creativity across mediums, what is an extra in film the unsung faces that fill cinematic worlds, what is graphic violence in film the impact of on-screen brutality [with examples].

A video essay is a type of video that is used to present a single, cohesive argument or idea. They can be used to communicate a complex idea in a way that is easy to understand. They can also be used to show how a

It is indeed.

Absolutely, Greg.

Great post! I found the definition of video essays to be particularly insightful.

As someone who is new to the world of video essays, it’s helpful to understand the different forms and purposes of this medium. The examples you provided were also enlightening, particularly the one on the First Amendment.

I’m looking forward to exploring more video essays in the future!

I found this post to be incredibly informative and helpful in understanding the concept of video essays.

As a budding filmmaker, I’m intrigued by the idea of blending traditional essay structure with visual storytelling. The examples provided in the post were particularly insightful, showcasing the versatility of video essays in capturing complex ideas and emotions. I can’t wait to explore this medium further and see where it takes me!

I found this post really fascinating, especially the section on the different types of video essays. I never knew there were so many variations!

As a student, I’m definitely going to start experimenting with video essays as a way to express myself and communicate my ideas. Thanks for sharing!

Interesting read! I’m curious to explore more video essays and see how they can be used to convey complex ideas in an engaging way.

Appreciate the comment

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Communications: Video Essay

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What is a video essay?

A video essay is a short video that illustrates a topic, expresses an opinion and develops a thesis statement based on research through editing video, sound and image.

(Source: Morrissey, K. (2015, September). Stop Teaching Software, Start Teaching Software Literacy. Flowjournal . https://www.flowjournal.org/2015/09/stop-teaching-software-start-teaching-software-literacy/?print=print )

It is made of three main elements:

• Image (filmed footage and found footage)
• Sound (music and audio)
• Words (spoken and written)

All of them are linked to your own voice and argument. It is a way to write with video.

• Guidelines for Video Essay Best Practices Official technical guidelines by Prof. Antonio Lopez.

Video essays about video essays

Why Video Essays are just plain AWESOME by This Guy Edits  on YouTube .

Elements of the Essay Film from Kevin B. Lee on Vimeo .

F for Fake (1973) – How to Structure a Video Essay from Tony Zhou on Vimeo .

Sample Video Essays

• If Educational Videos Were Filmed Like Music Videos by Tom Scott
• How to Use Color in Film A blog post with multiple video essays about the use of color palettes by multiple great directors.
• Seed, Image, Ground by Abelardo Gil-Fournier & Jussi Parikka.
• Every Covid-19 Commercial is Exactly the Same
• Top Video Essayists some videos on this page are set to private
• VideoEssay: A subreddit for analytic videos and supercuts
• ISIL videos imitate Hollywood and video games to win converts
• Best Video Essays of 2023
• Best Video Essays of 2022 by British Film Institute
• Best Video Essays of 2020 by British Film Institute.
• Best Video Essays of 2019 by British Film Institute.
• Best Video Essays of 2018 by British Film Institute.
• Best Video Essays of 2017 by British Film Institute.
• Video Essays (Historical) A YouTube playlist of historically important films that helped define the concept of video essays.
• What Is Neorealism by kogonada.
• Analyzing Isis' propaganda - Mujatweets by Azza el Masri and Catherine Otayek.
• Oh dear! by Adam Curtis.
• Fembot in a Red Dress by Alison De Fren.
• WHY IS CINEMA: Women Filmmakers? NOT SEXIST, BUT LET'S BE REAL??? by Cameron Carpenter.
• Women as Reward - Tropes vs Women in Video Games by feministfrequency.
• Il corpo delle donne (sub eng) by Lorella Zanardo.

Video essays beyond COM

Video essays can be a valuable form of academic production, and they can be brilliant and insightful in many other fields apart from Communications and media studies. Here are some examples that cover all the JCU departments:

• Lady of Shalott | Art Analysis A look at John William Waterhouse's Pre-Raphaelite painting "The Lady of Shalott".
• How to ace your MBA video essay The 60-second online video essay is a recent addition to the MBA application process for some business schools.
• The Last Jedi - Forcing Change An analysis of Finn's and Kylo's narrative arc in Episode VIII of the Star Wars franchise.
• How The Economic Machine Works by Ray Dalio A simple but not simplistic and easy to follow 30 minute animated video that answers the question.
• Evolution of the Hero in British Literature This video essay discusses the literary heroes throughout the Anglo-Saxon Period, the Middle Ages, and the Renaissance Era in British Literature.
• Fast Math Tricks - How to multiply 2 digit numbers up to 100 - the fast way! An easy video tutorial unveiling some math tricks.
• Here's why we need to rethink veganism A brief climate change video essay on the environmental impacts of veganism, and how we can reframe going vegan less as a lifestyle and more as an aspiration.
• Italy on the edge of crisis: Should Europe be worried? Channel 4 discussing the delicate political juncture in Italy (May 2018).
• International Relations: An Introduction An overview by the London School of Economics and Social Science.

A video is basically a series of still images- each one is called a frame- that play back at a specific  rate . The frame rate (often abbreviated FPS for "frames per second") differs depending on where you are in the world and what you're shooting on.

If you're shooting a movie on celluloid (actual film that needs to be developed) then you are probably shooting at 24fps.

If you are shooting video in Europe then you are probably shooting at 25fps...

...unless you are shooting sports. Then you're probably shooting at 50fps.

If you're shooting video in the US or Canada then you are probably shooting at 30(29.98)fps...

...unless you're shooting sports. Then you're probably shooting at 60(59.98)fps...

...or unless you're shooting "cinematic video" at a frame rate of 23.976fps.

***The weird numbers for shooting in the US and Canada stem from the fact that while Europe's 50Hz electrical system operates at 50Hz, the 60Hz electrical system of the US actually operates at 59.98 Hz.***

If you're shooting at a higher frame rate (like 120fps or 250fps) it is probably because you want to play it back at one of these frame rates in order to achieve a slow motion effect.

Video sizes are measured in pixels. Resolution   refers to Width x Height. Here are some common resolutions:

• FullHD (1080p): 1920 x 1080
• HD (720p): 1280 x 720
• 4K (2160p): 3840 x 2160
• 4K Cinema: 4096 x 2160
• Standard Defintion (NTSC- US/Canada): 720 x 480
• Standard Definition (PAL- Europe): 720 x 576
• VGA: 640 x 360

Types of video essays

1. Supercut

A supercut is a compilation of a large number of (short) film clips, focusing on a common characteristic these clips have. That commonality can be anything: a formal or stylistic aspect, a shared theme or subject matter... 

Supercuts are a staple of fandom, but they can also be used as a form of audiovisual critique: to reveal cinematic tropes, to trace thematic or stylistic constants in a filmmaker’s work and so on.

Examples: ROYGBIV: A Pixar Supercut  or Microsoft Sam's  Every Covid-19 Commercial is Exactly the Same  or Chloé Barreau's  NON UNA DI MENO - l'8 MARZO sta arrivando!

2. Voiceover based

In this form, analysis is done by combining clips and images with a narrator’s voice that guides the process. This could be done for a variety of video essays styles: scene breakdowns, shot analyses, structural analyses, vlogs, etc. What is common is the integral role of the creator’s voice in advancing the argument.

Example: Tony Zhou’s Jackie Chan—How to Do Action Comedy or David Chen’s Edgar Wright and the Art of Close-Ups .

3. Text/Image/Sound-Based

In this form, analysis is done by combining text, images and sounds without a narrator’s voice to guide the process. Again, this could be done for a variety of video essays styles, but relies much more on editing to advance the argument.

Example: Kevin B. Lee’s Elements of the Essay Film or Catherine Grant’s All That Pastiche Allows Redux .

4. Desktop Films

A desktop film uses the screen of a computer or gadget to serve as the camera and canvas for all of the content of an audiovisual narrative. It can include content from videos, apps, and programs that would be viewable on a screen. It is a screen-based experience that uses the desktop as its primary medium.

Example: Katja Jansen’s Desktop Films ; Kevin B. Lee’s Reading // Binging // Benning .

Descriptions adapted from  Filmscalpel

Resources: background and fundamentals

Best Practices

• Code of Best Practices in Fair Use for Media Literacy Education Also downloadable as a PDF file
• Streaming: film criticism you can watch by Guy Lodge
• What is a Video Essay? Creators Grapple with a Definition Paula Bernstein from Filmmaker journal .
• The Video Essay As Art: 11 Ways to Make a Video Essay by Norman Bateman.
• Video essay: The essay film – some thoughts of discontent by Kevin B. Lee.
• Deep Focus - The Essay Film by British Film Institute and Sight & Sound .

Scholarly Websites about Video Essays

• The Videographic Essay: Practice and Pedagogy
• Audiovisualcy Video Essays on Vimeo.
• [In]Transition Journal of Videographic Films and Moving Image Studies.
• Introductory guide to video essay From the British Universities and Colleges Film and Video Council.

Resources: software and how-to

• How-to video essays by Greer Fyfe and Miriam Ross.
• Media Production Guide by Tisch Library, Tufts University.
• Video Reactions with OBS (Open Broadcast Software) Part 01 Setting up your scenes
• Video Reactions with OBS (Open Broadcast Software) Part 02 Recording with OBS

Storyboarding

• Planning and Storyboarding from Royal Roads University Library.
• Video Essay Script Template

Screencasting

• Quicktime (cross-platform)
• Screencast-O-Matic
• OBS Studio (open source, cross-platform) Open Broadcaster Software
• Flashback Express (PC only)
• 5 Free Tools for Creating a Screencast from Mashable.

Downloading and ripping

• Pasty Software for downloading.
• Savefrom allows up to 720p downloads of full video, 1080p downloads of video only (no audio). Select “download video in browser” on the site.
• Y2mate allows up to 1080p video downloads.
• Jdownloader Software for downloading
• Handbrake Software for ripping and converting
• DMA Basics: OBS for Video Essays A tutorial on how to use OBS for Netflix.

Note: Try to to ensure that you download in 720p resolution or higher. Your minimum level of quality should be 480p. If searching on YouTube, you can filter the search results to only show HD or 4K results. Check also the  Find Video   tab of this guide.

Free editing software options

• DaVinci Resolve (cross-platform) A color grading and non-linear video editing (NLE) application for macOS, Windows, and Linux, incorporating tools from Fairlight (audio production) and Fusion (motion graphics and visual effects that throw shade on After Effects).
• iMovie (Mac only)
• Videopad (cross-plaftorm)
• OpenShot (open source, cross-platform)
• Shortcut (open source, cross-platform)
• HitFilm Express (cross-platform)
• Free Music Archive An interactive library of high-quality, legal audio downloads directed by the radio station WFMU.
• SoundCloud SoundCloud is one of the world’s largest music and audio platform and you can search for creative commons music.
• YouTube Audio Library A library of free music and sound effects by YouTube. Each track is accompanied by information on the use.
• Sound Image Free music (and more) for your Projects by Eric Matyas. Only requires crediting the author for legal use (see "attribution info" page).
• Audacity A free and open-source digital audio editor and recording application software. Very useful to trim audio, convert a sample rate, apply a little compression, chop & screw, etc.
• REAPER A digital audio workstation and MIDI sequencer software. Technically a paid-for platform, its free-trial never ends.

Check also the  Find  Audio Resources  tab of this guide.

Creating credits, copyright and fair use

• Creating credits for video essays From Digital Design Studio at Tisch Library
• Fair Use Evaluator
• YouTube Fair Use Channel
• Society for Cinema and Media Studies Statement on Fair Use
• Blender A free and open-source 3D computer graphics software toolset used for creating animated films, visual effects, art, 3D printed models, motion graphics, interactive 3D applications, virtual reality, and computer games.
• GIMP A free and open-source raster graphics editor used for image manipulation (retouching) and image editing, free-form drawing, transcoding between different image file formats, and more specialized tasks.
• Inkscape A free and open-source vector graphics editor used to create vector images, primarily in Scalable Vector Graphics (SVG) format.
• Krita A free and open-source raster graphics editor designed primarily for digital painting and 2D animation. Good for sketching and conceptual art.

Stock footage

For stock footage, please check under the  Find video tab of this guide.

• Final Cut Pro X Tutorial by JCU Digital Media Lab.
• Final Cut Pro X Tutorial (PDF)
• Final Cut Pro X Full Tutorial by David A. Cox
• Audio Recording Tutorial by JCU Digital Media Lab.
• << Previous: Find Videos
• Next: Find Images >>
• Last Updated: Mar 26, 2024 9:37 AM
• URL: https://johncabot.libguides.com/communications

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The best video essays of 2020

Creators continue to push the envelope of criticism on YouTube

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For the last few years, video essays have gained more and more prominence on YouTube . With more and more creators choosing a video essay — or video essay-inspired — format, there are video essays about almost any topic you want to learn more about.

To discuss what makes a video essay one of the best of the year, let’s first break down what a video essay was in the year 2020 . There’s more gray area between formats than it initially may seem, especially given how many videos that lack an essay structure take on an essay aesthetic. We used the following criteria for this list:

• The video must be scripted. Momentary improvised asides are fine, especially if they come in the form of voice over added in editing, but the video must otherwise follow a written script.
• The video must have a thesis, and that thesis must be more than “this is good” or “this is bad.” The thesis should concern the impact of the subject matter, not just its content. This means no straight reviews (like La’Ron Readus’s review of Candyman ), no commentary/discussion videos (like Sherliza Moé’s series on cultural appropriation in the Star Wars prequels and Avatar: The Last Airbender ), no lore recaps (like My Name Is Byf’s meticulous archival works of the Destiny 2 lore), and no straight-up histories (like Sarah Z’s retelling of the infamous DashCon).
• The video also shouldn’t be a documentary (like NoClip’s documentary about the making of Pyre ). The focus should be a subject from an analytical standpoint, not an interview standpoint.
• But this doesn’t mean the video should necessarily aim for pure objectivity; personal video essays are, in fact, a thing.

This isn’t to say the excluded videos aren’t great. On the contrary: the ones mentioned above absolutely rule. Defining the parameters of a video essay, though, puts the videos discussed here on an equal playing field. When you watch, you know you’ll come away understanding the subject matter, and likely how art and society impact each other, a little better. Almost all of these videos contain spoilers, so watch at your own risk — but most can be enjoyed regardless of your familiarity with the subject matter, too.

1. “In Search of Flat Earth,” Dan Olson (Folding Ideas)

Dan Olson of Folding Ideas has been a video essayist for years, helping solidify the medium on YouTube. “In Search of Flat Earth,” though, is his masterpiece to date. The video is shot beautifully, with loving and reverent shots of nature that not only contribute to the video’s content and concepts, but also capture a sense of still beauty. If the video seeks to claim that flat earthers feel powerlessness in the face of the government and science, the way this video is shot makes the claim that maybe our powerlessness can be good, actually. But “In Search of Flat Earth” isn’t just a response to flat earthers; it’s also a response to Olson’s contemporaries who have made videos trying to convince flat earthers that their ideas are wrong. “In Search of Flat Earth” argues that flat earthers, and people with similar mindsets, can’t be logicked out of their mindsets — which turns into a surprise, mind-blowing third-act twist.

2. “The Satirical Resurgence of Reefer Madness,” Yhara Zayd

Yhara Zayd is somewhat of a newcomer to video essays, posting her first, “The Remake That Couldn’t: Skins U.S. ” in June 2019. Her catalogue of work has boomed in 2020, making selecting a video to feature difficult; her work is consistently standout, mixing analysis with dry comedy and heavy aesthetics. In a landmark year for marijuana legalization, “The Satirical Resurgence of Reefer Madness ” feels especially timely and important, but it’s also just a delight to watch. The video is not just a look into a criminally underrated musical starring Kristen Bell, Alan Cummings, and Ana Gasteyer. It’s a look into the real 1936 propaganda film of the same name, how the laws around marijuana criminalization were formed, and the deeply racist roots of anti-marijuana campaigns. Zayd’s soft but direct voice and distinctly internet-culture-informed humor make the video consistently engaging and fun while never shying away from what makes Reefer Madness so worthy of a campy parody musical.

3. “The Strange Reality of Roller Coaster Tycoon,” Jacob Geller

Roller Coaster Tycoon is a nostalgic classic — but what can it teach us about death? A weird amount, as Geller explains in “The Strange Reality of Roller Coaster Tycoon .” This video opens with the sentence, “There is at least one roller coaster designed specifically to kill you.” The “Euthanasia Coaster,” Geller explains, was never made, but would effectively kill a rider in just about a minute. As he breaks down the rituals around death, he winds his way around curves and loops, masterfully bringing the audience back to the game at the core of the video: Roller Coaster Tycoon . In just over 18 minutes, Geller’s analysis breaks down how the game allows for meaningful struggle in its mechanics — which the video essayist notes are similar in their coding to a roller coaster — while allowing for monstrosities, lethal roller coasters that bring your virtual park-goers to their grave. A roller coaster is meant to scare us, meant to spike adrenaline, meant to put the fear of death right in us, but fun! Geller’s discussion of Roller Coaster Tycoon shows just how much coasters, real or virtual, say about how we deal with death.

Disclosure: Jacob Geller has written for Polygon.

4. “ CATS ! And the Weird Mind of TS Eliot,” Maggie Mae Fish

Cats may have come out in 2019, but Maggie Mae Fish’s video essay on it came out in March 2020, so early into what the rest of the year would become. It was a small, but wonderfully unhinged blessing for video essay lovers who needed something bonkers to keep us afloat during quarantine. Fish’s performance background is in comedy and improv, notably working with Cracked before starting on her own video essays. Her writing and performance have a level of effervescent delight and bewilderment at most of the trash media she discusses, coming through most in her discussion of Cats .

But while a video on why Cats was bad could have been engaging and funny, Fish takes a step deeper, looking into the musical’s source material: the poetry of T.S. Eliot, a homophobic, antisemitic weirdo. Fish doesn’t just express Eliot’s politics, but explains why Cats pulls from fascist ideologies in its depiction of a tradition-heavy death cult. (Just, you know, with cats.) From there, Fish’s analysis goes even deeper. This video isn’t about not liking problematic media, or even “bad” media. It’s a video about deeply loving something that winds up parodying and subverting its roots.

5. “The Anatomy of Stan Culture,” Elexus Jionde (Intelexual Media)

Historian Elexius Jionde of Intelexual Media often takes a cultural anthropology lens in her videos, discussing topics like life in the American 1970s and the history of Black homelessness . In “The Anatomy of Stan Culture,” Jionde breaks down a current social phenomenon through a historical lens, asking why we stan and how we got here. Jionde dissects “celebrity worship disorder” and how fans obsess over their favorite celebrities, while not letting people who think they’re too good for the goss off the hook either. Using examples ranging from Bhad Babie to Selena Quintanilla to Victorian actors, Jionde shows how current celebrity culture is rooted in everything from politics to evolutionary biology. This 18-minute video is a crash course in how the celebrity industry runs, and it’s also an analysis of how we interact with celebrity right now. How do stans go from liking Ariana Grande’s music to replicating Ariana Grande’s voice to sending death threats to people who besmirch Ariana Grande’s name? Jionde doesn’t necessarily judge stans; instead, she shows how celebrity culture affects the rest of culture.

6. “On Writing: Mental Illness in Video Games,” Tim Hickson (Hello Future Me)

Before talking about what makes this video essay great, a warning: this video discusses struggles with mental health, including several aspects of suicide. It’s the heaviest video essay on this list, so make sure you know what you’re getting into before you watch.

Tim Hickson of the channel Hello Future Me opens the video by disclosing his experience working for a youth mental health and suicide intervention hotline. From there, he first discusses the ways in which video games, immersive narratives where players have control and make choices, can be cathartic for people with mental illnesses and informative for people who don’t. Citing games from World of Warcraft to Celeste to Prey to Hellblade: Senua’s Sacrifice , Hickson shows the different ways games dive into depression, social anxiety, and schizophrenia. A segment focused on Life is Strange ’s Kate Marsh dissects how a story can be cathartic for one person, but harmful for another. It’s a deeply empathetic video essay with rich research. It’s sobering, emotional, and moving.

7. “Why Anime is for Black People - Hip Hop x Anime,” Yedoye Travis (Beyond the Bot)

Beyond the Bot is a new New York-based collective making video essays about how anime impacts culture, and like with Yhara Zaid’s work, it was difficult to choose a favorite. “Why Anime is for Black People” is a standout for just how deep the analysis goes into the crossover between Black and East Asian culture. Going back to ’70s Blaxploitation and kung fu films, host and writer Yedoye Travis chronicles how East Asian media permeated Black culture, eventually leading to the Wu-Tang Clan sourcing their samples from films like The 36th Chamber of Shaolin and Shaolin and Wu Tang . Legendary producer J Dilla would later go on to sample East Asian music as well. And, of course, Travis spends a good deal talking about the important of the Toonami block of Adult Swim, and the importance of the network playing music from bands like Gorillaz and their lo-fi hip-hop bed music for bumps. Travis explains how the shows themselves — namely Cowboy Bebop , Samurai Champloo , and, of course, The Boondocks — made an impact on Black youth who grew up alongside the programming. The historical lens of the cross-culture influences allows this analysis to go deeper than similar video essays, but the tone stays casual, giving plenty of asides and jokes for people familiar with the content.

8. “What Is *Good* Queer Representation in 2020?,” Princess Weekes (MelinaPendulum)

2020 has been a landmark year for queer representation in the media, and Princess Weekes’ “What Is *Good* Queer Representation in 2020?” seeks to pick apart what has been “good,” what has been “bad,” and most often, what has just been complicated. Like any discussion of representation, Weekes talks about how important it is for queer people to see different versions of queer people in a variety of media, and the tendency for queer people to overlook works by queer creators, or judge them more harshly than works by creators who aren’t queer. She breaks down queer assimilation and respectability politics, taking a stance that’s emotional and personal, while still being relatable and pervasive. This video essay is a great start for how we can start discussing ways to complicate representation, to move away from the sanitization of queer narratives, and understand that what makes one person feel seen might do the opposite for someone else.

9. “Fallout: New Vegas Is Genius, And Here’s Why,” Harry Brewis (hbomberguy)

Harry Brewis’ trend of surprisingly long videos with sarcastically simplistic titles continues with his hour-and-a-half testament to what makes a good narrative-heavy RPG, using Fallout: New Vegas as an example of the best of the best. Don’t let the title trick you into thinking the video is a review. It’s much closer to a masterclass on writing for games, and implementing your story and worldbuilding into every single aspect of that game. From the world to the companions to the main plot to the side quests to the combat to the continuity of consequences, Brewis lays out how Fallout: New Vegas gives its players genuine choices, and then makes those choices genuinely significant in the game. He argues the game actually deals in “gray morality” instead of just saying it does while pushing players to be Good or Evil. The choices in the game often leave the player ambivalent, while placing them in a wild world that players can choose to make even wilder. Brewis uses the video to talk about what makes Fallout: New Vegas work, and why so many games pale in comparison. It isn’t just that Fallout: New Vegas is good —it’s that it’s a meticulous game made by people who cared about every single detail they developed.

10. “Whisper of the Heart: How Does It Feel to Be an Artist,” Accented Cinema

Whisper of the Heart is one of the quieter Studio Ghibli films, and likewise, this video essay by Accented Cinema is quiet, lovely, and tender. Accented Cinema is a video essay channel that focuses on foreign (at least, foreign to the United States) media and its impact. “ Whisper of the Heart : How Does It Feel to Be an Artist” is the most personal essay on this list, a necessity for an analysis of the very personal feeling of creating art. In the video, the host discusses how most artists don’t have the frenzied drive media often depicts. Instead, they have the slow, sometimes frustrating, sometimes euphoric drive of anyone who does something because it’s who they are. This video also comes with a warning that it discusses a tragic death in the studio — but the way it brings the discussion of that death back to the essay’s thesis is spectacular.

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Step-by-Step Guide: Mastering the Video Essay for College Applications

Table of contents

Have you made up your mind about the college you want to attend yet? If so, the next step is to start the application process. In this stage, you may be required to record an introductory video to tell the admissions committee a little about yourself.

Most colleges are now veering from traditional written essays to video essays as part of the application process. Therefore, you need to master the art of writing an effective video essay that you’ll use to record your college application video.

In this blog post, we’ll show you how to write a winning video essay for college applications to take you a step closer to admission.

What is a video essay?

A video essay is a 2-5 minute video recording that allows students to showcase their personality and convince the admission committee to accept them into the college. It’s an innovative way for prospective students to show their creativity and communication skills beyond the traditional written application.

Since they are visual, video essays allow candidates to express themselves and make a lasting impression. They can cover a wide range of topics, such as the student’s background, values, interests, and experiences.

Compelling video essays allow college applicants to differentiate themselves from the competition and increase their chances of securing a place at their dream institution.

What makes a good video essay?

A good video essay should reflect your authentic voice, personal experiences, and future aspirations. It should showcase your ability to express your ideas clearly while also providing a glimpse into your character and personality. Creativity, storytelling, and attention to detail are all essential components, as they paint a vivid picture of who you are.

How long should my video essay be?

The ideal length of a video essay depends on the specific requirements of the college. Most colleges will require you to keep it 2-3 minutes long. However, it’s important to pay close attention to the guidelines of the college you’re applying to. And remember, quality is key over quantity.

9-step guide to writing a video essay for college applications

A video essay is your chance to make a lasting impression as to why you are a good fit for the college. So, it’s important to know how to craft the perfect one.

What should be included in a college application video?

A college application essay and personal statement should focus on your background, experiences, and passions. Consider your personal story and how it sets you apart. Also, identify what aspects about you would contribute to the college's community and your long-term goals after finishing your studies at the college.

Here’s how you can write a video essay in nine steps, along with useful examples.

Step #1 - Select a suitable topic

Once you’ve understood the instructions, choose a specific topic you’ll be addressing in the video. Though some colleges will give you a topic to talk about, most of them will give you the freedom to select your essay topic of interest.

Think about what will best represent who you are as an individual and what makes you want to attend this particular college.

Your topic should be interesting, original, and unique. After all, admissions officers will see hundreds of other video applications, so yours needs to stand out!

Step #2 - Outline your talking points

Now that you know what topic(s) you’ll address in your video essay, create an outline of your talking points. This is an organized list of the main points you’ll cover in your video essay.

Your video essay should be well-organized and follow a clear and logical structure.

This will help you create a strong narrative that carries the viewer from beginning to end.

Remember to include any anecdotes or story highlights that may help you illustrate a point. An effective outline will help keep your thoughts organized when writing your video essay.

Step #3 - Open with a strong hook

The fun part is here – it's time to write down your video essay for college application. This is where all those talking points you wrote in the outline come into play.

The opening moments of your video essay can make or break your impression. To engage your audience from the start, make sure you open with a captivating hook that will catch the viewer's curiosity.

This could be a compelling question, an interesting anecdote, or a short personal story. Remember, you only have a few seconds to grab the attention of the busy admission committee - so make them count!

Example of an opening hook:

“One unforgettable winter in my seventh grade, my mother's battle with alcoholism reached a shocking peak when she attempted to take her life. As I visited her in the psychiatric ward, I couldn't help but battle with emotions and questions about her heart-wrenching decision. The twists and turns of these events profoundly influenced both my personal and professional growth. It ultimately led me to pursue a career in psychology.”

Step #4 - Introduce yourself

Once you've hooked your viewers, give a brief and genuine introduction of who you are. Mention your name, where you come from, your educational background, and your interests. 

This is your chance to establish a memorable connection with the viewers, so let your authentic self shine.

Step #5 - Identify the course you’d like to study

Next, explain the major or program you want to pursue at college and elaborate on why it appeals to you. Also, identify what motivated you to pursue that particular course. This shows the college that you have a clear educational vision and are passionate about your chosen field.

Step #6 - Explain your reasons for joining college

Now that the committee knows about you and your goals tell them why their institution is the best fit for you. Highlight specific features that attracted you to their program, whether it’s the extracurricular opportunities, prestigious faculty members, or campus culture.

You could also mention alumni success stories or the college's unique facilities that make you want to study there.

“My desire to join the University of Manchester started when I participated in their graduate school visitation program right after high school. During the program, I learned more about the Department of Psychology and met the wonderful lecturers. I also interacted with some alumni who applauded my career choice. The experience made me see how my interests aligned with those of this particular school.”

Step #7 - Explain the skills and values you bring

Next, sell yourself by emphasizing your unique qualities and values that would positively impact the college community. For instance, you can talk about your passion for learning, your strong work ethic, your ability to collaborate with others, or your dedication to making a difference in the college.

You can also mention your skills in extracurricular activities like sports or arts that you’ll use to impact the college culture.

“Throughout high school, I’ve always been a highly disciplined student with the desire to excel in everything I do. I also have a collaborative spirit and a strong will to help my fellow students succeed. My effective communication and interpersonal skills will help me to collaborate with fellow students to make the college highly accommodative for all students.”

Step #8 - Explain what you want to achieve in the end

Lastly, go beyond the degree and paint a picture of your long-term goals. Explain what you want to achieve after college and the impact you hope to make on the world.

Also, let the admission committee understand how your education will empower your personal and professional growth and how your experiences at college will propel you toward those dreams.

“At the end of my learning period at the college, I hope to participate in community-based programs to provide viable solutions for issues affecting mental health. Will also use my knowledge and skills to build a mental health facility to encourage mental wellness and inspire young professionals who would like to take the same career path.”

Step #9 - Review and polish

Once you’ve finished writing the video essay, it's important to spend time reviewing and editing your work. Correct poor sentence structures and double-check to ensure you’ve included all the essential information according to the essay prompt.

You can also share it with a trusted friend or family member to get valuable feedback and suggestions for improvement.

Key takeaway

Unlike a written essay, a video essay provides an opportunity to show your personality and let the admissions committee know who you are. It’s an opportunity to use your individual story to pique their interests.

Writing a winning video essay for a college application requires confidence and enthusiasm. With some preparation and creativity, you can craft an interesting essay that sets you apart from other applicants for college acceptance.

Half your work is done when you have a solid video essay script. Writers Per Hour’s team of expert writers can help you write a 100% original college application video essay script that presents your candidature, showcases your personality, and demonstrates your enthusiasm to join the university.

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The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

Updated: April 10, 2024

Published: April 09, 2024

Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can't help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting.

Then, like clockwork, I redownload these apps because I must write about them for work. Thus, the cycle of endless scrolling continues.

Sure, I could blame the nature of the job, but my endless scrolling stems from the fact that I love short-form videos.

And I'm not the only one. 73% of consumers prefer to watch short-form videos to learn about a product or service, and 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024.

So, why are short-form videos so popular? Turns out there are a few reasons, one of which involved a bit of psychology. Let's get into it!

What are short-form videos?

Why are short-form videos so popular.

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Short-form videos are videos that are less than 60 seconds in duration. However, some marketers and content creators agree that short-form videos can be up to 3 minutes. But, if you want my opinion, I would stick to the 60-second rule.

I take this stance because attention spans are getting shorter, but we'll get into that later.

Anyway, short-form videos deliver information in a digestible, bite-size format so viewers can quickly watch and bookmark the content if they're on the go or watch it multiple times.

There are a few reasons short-form videos are more popular than ever among consumers and marketers, and I‘ll visit those in a bit. For now, I want to get into the psychology of it all—that’s why we're here, right? Walk with me.

Consumer Attention Spans are Shrinking

Science tells us that one of the crucial reasons we love short-form videos is that our attention spans are getting shorter and shorter.

Dr. Gloria Mark, a psychologist, recently wrote a book called Attention Span: A Groundbreaking Way to Restore Balance, Happiness, and Productivity , and she says her research indicates people's attention spans have been shrinking over the last 20 years.

Dr. Mark shared her findings on Speaking of Psychology , an American Psychological Association podcast.

Her findings came from a decades-long experiment she participated in, which was first conducted by shadowing participants and tracking their activities via stopwatches.

“We would record the start time and the stop time,” she said.

She explains, “So you're on a screen where you're working in a Word doc. As soon as you get to that screen, we click start time. As soon as they turned away and checked the email, we clicked stop time for the Word document and start time for the email.”

Over time, logging techniques became more sophisticated as technology advanced, and it only made the pattern of shrinking attention spans clearer.

“So back in 2004, we found the average attention span on any screen to be two and a half minutes on average,” Dr. Mark recalls during the interview. “Throughout the years, it became shorter. So around 2012, we found it to be 75 seconds.”

Dr. Mark says the number continued to dip as the years went on.

“And then in the last five, six years, we found it to average about 47 seconds—and others have replicated this result within a few seconds. So it seems to be quite robust,” she says.

And this trend of dwindling attention spans is affecting how we consume content. And I'm not just talking about social media videos — even television and film shots are getting more brief, according to Dr. Mark.

“They started out much longer. They now average about four seconds a shot length,” she says. “If you watch MTV music videos, they're much shorter. They're only a couple of seconds. So we've become accustomed to seeing very fast shot lengths when we look at TV and film.”

Dr. Mark explains during the interview that it‘s a chicken vs. egg situation — she’s unsure which came first or what's influencing the other.

However, the fact remains that we‘re becoming more accustomed to shorter bursts of content, and it’s bleeding into the kind of content we consume and what's being created.

Studies found that most consumers will only watch an entire video if it's less than 60 seconds long . Then you have apps like TikTok, YouTube Shorts, and Instagram Reels that push short-form videos to users in an infinite scroll format.

Furthermore, our 2024 Marketing Trends Report found that almost a third of marketing professionals say their company will leverage short-form video content in 2024, and 53% said they'll boost their investment in the content type this year.

This makes sense since most marketers in our survey say short-form video content yielded them the highest ROI last year.

In case you're curious, here are a couple more reasons why many of us love short-form videos.

1. They are cost-effective and easier to create than long-form videos.

With long-form videos, marketers and creators must work extra hard to keep their audience engaged. That means strengthening the content with dynamic shots, mood-setting music, and a long but compelling script.

All that takes more time, effort, and (most importantly) money.

Short-form videos are more to the point and often require fewer frills to be effective.

For example, language learning platform Duo Lingo's TikTok account has over 10.8 million followers and is one of the most well-known accounts on the app due to its short, funny, and slightly unhinged videos.

Its most popular video has 57.7 million views and is super simple in terms of execution.

It shows a plushy of the Duo Lingo owl getting tossed down the stairs at the company's office, sitting outside on a rainy day, and getting soaked in a shower.

The caption of the video is “When you ignore my notifications.”

The video was clearly shot on someone's smartphone without fancy angles or lighting. The music is from a viral song already available via its sound archives. So simple, so cheap, yet so effective.

@duolingo sad g(owl) hours #duoplushie #duolingo #languagelearning #emo ♬ Rio romeo - .𝖒𝖊𝖓'🎧★

2. They can provide valuable information in a short amount of time.

According to a recent Adobe Survey , 2 in 5 Americans use TikTok as a search engine, and nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a search engine.

I even find myself taking to TikTok to look up recipes or figure out how to style a denim maxi-skirt (the trick is to experiment with different layers and silhouettes).

Between work, family, hobbies, and rest — time is precious, and short-form videos allow us to absorb the information we need in under a minute. Who doesn't love that?

3. You can watch them almost anytime, anywhere.

Bored on the train downtown? Scroll through TikTok. Need to kill some time in between classes or appointments? Pull up YouTube Shorts or Instagram Reels on your phone.

Want to use your 5-minute break between meetings to figure out why everyone is talking about the latest JLo documentary? Let's circle back to TikTok.

Short-form videos are easy to watch almost anywhere and anytime from our smartphones.

Not only is this convenient for consumers, but it also helps marketers because it means we can repurpose our content on various platforms knowing someone will see it from somewhere.

There are different reasons to love short-form videos.

Some reasons are a little more concerning than others (seriously, why are our attention spans so short?), but no matter the reason, the fact remains the same —short forms aren't going away anytime soon.

Don't forget to share this post!

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