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How to write a great cover letter in 2024: tips and structure

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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How To Write a Cover Letter for a CV (With Examples)

Tips for Writing a Cover Letter for a CV

Proofread before sending, cover letter template, cover letter sample, sending an email cover letter, more cover letter examples.

When you apply for a job with a  curriculum vitae  (CV), it's important to include a cover letter, also known as a covering letter. This letter allows you to make a favorable first impression, using narrative in your own tone of voice to catch the reader’s attention and encourage them to seriously review your attached CV.

Like a resume, a CV summarizes your skills and experience. The  difference between a CV and a resume  is length, the focus on credentials, and what the documents are used for. Typically, a CV is required to apply for roles in academia, scientific research, and medical fields. 

While your CV provides a detailed—and often lengthy—look at your experience and credentials, the cover letter is an opportunity to call out your most important qualifications and make a compelling case for your candidacy for the role at hand. Here's what you need to know to write a successful curriculum vitae cover letter. 

Tailor the Letter to Fit the Organization

The CV cover letter should be  tailored to respond to the unique and specific requirements  requested by each organization you are approaching. 

Do not use the same cover letter for every job you apply to, even though it may seem like a timesaver. 

Each letter needs to provide detailed information about why are you are qualified for the specific job in question, and it should outline the reasons for your interest in the company or organization. Being specific is advantageous. Even if you're applying for two similar roles in two different hospitals, the two hospitals may serve different populations or require slightly different responsibilities for people in the role. Your letters to each hospital should reflect that. 

Use your cover letter to identify the skills or experiences most specific to the job, rather than copying directly the information in your CV.

What to Include

As a candidate, it's tempting to feel like the cover letter is unnecessary, since it is likely that all the pertinent information is included in your CV. Still, as you can see, the cover letter is a helpful tool in your application. Here's what to keep in mind as you write a cover letter. 

Format Matters

The content of your cover letter should be brief and structured. Aim for 3-5 paragraphs in your letter.  Start with a salutation. Your letter should address the relevant contact, whose name often appears in the job advertisement. Avoid “Sir” or “Madam” if possible.

If the letter recipient's name isn't provided, try these  tips to determine the correct contact person . 

Start With an Introduction

Typically, the first paragraph will be an introduction—if you are applying to a job ad, mention it here. Mention the job title, any reference number, and where and when you saw it. The first paragraph is also where you should mention if someone referred you to the position. 

The Body of the Cover Letter

The body of the letter—the second and third paragraphs—should highlight your relevant skills and experience. Highlight your  transferable skills , achievements, and versatility. Explain what you can contribute and what makes you stand out from your competition. Include mention of your current or last job, qualifications, and professional and academic training, tailoring your information to make it as relevant as possible to the organization or job applied for.

In the body of the cover letter, you can mention personality traits relevant to the role at hand. You can also use this space to call out why you're interested in this specific role, at this specific company. Potential employers and hiring managers will appreciate it if you can show you've read the job ad and researched the company. 

Avoid lengthy repetition of information covered in your CV. Unlike a CV, it is acceptable to write a cover letter in the first person.

Conclude the letter by succinctly summarizing why an employer may want to meet and employ you. Include a polite expression of interest in further dialogue with the recruiter. Do mention that you would like the opportunity to discuss your suitability further in a personal interview and that you await a response in due course.

Follow Instructions 

In some cases, an advertisement will indicate that a more substantial letter is required. 

Always follow specific instructions and include any information if it is specifically requested. For instance, some employers may ask you to include your current salary or your desired salary range. 

Make Sure the Letter Reads Well 

Ensure that your CV cover letter flows freely. You do not need to precisely match every point on the job description. The reader should be left with an overall impression that you are a potentially valuable addition to the workforce.

The letter should be readable and engaging. 

Negative information of any sort should be avoided in your cover letter, as well as on your CV.

You'll want to be sure your letter is free from grammar or spelling errors. It should also be clearly presented—that means using standard formatting, and common  readable fonts  (such as Times New Roman or Verdana) in an appropriate size. 

This is a cover letter example. Download the cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Depending on the employer's submission requirements, cover letters can be submitted online with your CV, uploaded online, or mailed. Be sure to follow the application instructions and follow the directions on how to apply. Consider this template for how to structure your letter: 

Belinda Applicant 123 Main Street Anytown, CA 12345 555-555-5555 belinda.applicant@gmail.com

October 25, 2021

Clark Lee, PhD Biology Department Chair Northwestern University 123 Business Rd. Business City, NY 54321

Dear Dr, Lee:

I am writing to apply for the position of assistant professor in the Biology department, as described in the Northern University website. The opportunity to teach biology appeals to me, and I believe I can be an asset to the department due to my experience as a field biologist, as well as my work as an adjunct professor at Southern State University. In accordance with your job description, I have the following skills:

• Experience lecturing to large audiences

• Experience with learning management systems and course design

• Ability to assist with labs for other professors

• Experience with grant writing and research

I have enclosed my curriculum vitae so you may examine my work and research experience, the papers I’ve published, and my educational background.

I can be reached anytime by email at Belinda.applicant@gmail.com or my cell phone, 555-555-5555. Thank you so much for your time and consideration. I look forward to speaking with you about this position.

Signature (hard copy letter)

Belinda Applicant

When you are sending your cover letter by email, list your contact information in your signature rather than at the top of the letter. List your name and the job title in the subject line of the message. 

Here are more examples of cover letters that you can use as a starting point for your own correspondence.

Cover Letter Templates

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Resumes Student/Intermediate

Cover Letters All levels of experience

16+ Convincing Cover Letter Templates [Pick & Download]

Looking to create a cover letter that stands out? Try one of our 12 cover letter templates (and land that job)!

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Expert Reviews

Oana Vintila

Career Counselor

Cover Letters are usually synonymous with formal and bland rambling that you write down hoping for an invite to a job interview. I just love it how Novorésumé has enhanced that and is offering you a tool to build proper arguments and structured discourse about who YOU ARE and what YOU CAN DO.

A real confidence booster, I tell you, seeing your motivation eloquently written!

Gabriela Tardea

Career Strategist, Coach & Trainer

The best thing about this platform when creating a Cover Letter as an addition to your resume is that the documents will match each other's design and font, creating eye-catching documents that recruiters/hiring managers will love.

You will be initially judged based on your papers, so why not make a first great impression?

Why Novorésumé?

Matching Cover Letters

To keep your job application consistent and professional, our Cover Letter templates perfectly match the resume templates.

Creative & Standard Templates

Whether you apply for a conservative industry like banking or a hype start-up, you can tailor our cover letter templates to fit your exact needs.

Get Inspired with Our Cover Letter Examples

Cover letters resources, what is a cover letter.

A cover letter is a one-page document you submit alongside your resume or CV for your job application.

The main purpose of your cover letter is to:

Show your motivation for working at the company

Bring special attention to the most important parts of your work history

Explain how your work experience fits whatever the company is looking for

What your cover letter is NOT about, is rehashing whatever you already mentioned in your resume. Sure, you should mention the most important bits, but it should NOT be a literal copy-paste.

Keep in mind that the cover letter is usually read after the recruiter scans your resume and decides that you’re qualified for the position.

Why Use a Cover Letter Template?

Your cover letter is just as (if not more) important as your resume.

After all, your resume is what gets your foot through the door, but a cover letter is what opens that door.

So, if you put so much effort into your resume, why not do the same for your cover letter?

A good cover letter template can show the recruiter that you’re serious about the job (especially if it matches your resume design).

What to Include in Your Cover Letter?

Every good cover letter has the following sections:

Header - On top of the cover letter, you write down your own contact information, as well as the recruiter’s (recruiter name, company name, company address, etc…).

Greeting - A formal greeting for the recruiter. E.g. “Dear Sir or Madam,” To learn how to address your cover letter better, check out our article.

Opening paragraph - The introduction of your resume. Here, you summarize your background info (“financial analyst with X+ years of experience”), state your intent (“looking for X position at Company Y”), and summarize your 1-2 achievements to get the recruiter hooked.

Second paragraph - In the second paragraph, you explain how you’re qualified for the position and why the recruiter should pick YOU.

Third paragraph - You talk about why you’re a good match for the company. Do you share common values? Is the company working on projects you’re interested in? Etc…

Formal closing - Finally, you end the cover letter with a quick summary and a call to action (“I’m super excited to work with Company X. Looking forward to hearing from you!”).

How to Write a Great Cover Letter?

There’s a lot that goes into writing a great cover letter. If you want to get the full picture, you can check out our guide on how to write a cover letter .

Here are, however, some of the key takeaways:

Avoid Fluff - You want to be as specific as possible with your cover letter. Avoid vague statements like “I’m a good fit for the company because I’m a good critical thinker!”

Do Your Research - Most companies don’t like people who “spray and pray” - applying for dozens of jobs without giving any much thought. What they ARE looking for is someone that’s passionate about their company, and wants to contribute. So, do your research about the companies you apply for, and show off your knowledge and passion in your cover letter.

Back Up Your Achievements with Data - When possible, back up your experience with data. Instead of saying, “I improved company revenue”, say “I managed to hit and exceed sales KPIs for 5+ months in a row.”

How Long Should a Cover Letter Be?

Most recruiters agree that a cover letter should be brief and concise. It should be around 1-page max, within a 250 to 400 word range.

How Can I Write a Student Cover Letter?

Pretty much the same way you’d write a regular cover letter, with one difference.

Instead of focusing on your work experience, you should talk about:

Why you want to work for the company you’re applying for

How your educational background prepared you for the job

How your skill-set can help you stand out and excel at the job

See what our customers think

Cover Letter Templates FAQ?

How to make a simple cover letter for your resume.

Simply pick one of our 12 cover letter templates above to get started.

We’d recommend matching your cover letter template to the resume template you picked.

What is the Best Cover Letter Template?

There’s no such thing as the “best cover letter template.” After all, every single recruiter has their own personal taste. Some might like a shiny & flashy cover letter template, while others might think it’s tacky.

As a rule of thumb, though, we usually recommend customizing each cover letter for the company you’re sending it to.

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How to write a cover letter for your CV

If you want to land the best jobs, you need to accompany your CV with a strong cover letter.

In this guide, I will show you how to write a cover letter that will get you noticed by employers and ensure you land plenty of interviews.

Starting with a basic overview…

To write an effective cover letter you must:

• Apply a professional format and layout
• Address the recipient by name
• Explain why you are suitable for the job you are applying for
• Explain why you are applying for the job
• Encourage the recruiter to open your CV

What is a cover letter?

Before you delve into this guide, it’s important to understand what a cover letter is, and what it’s purpose is.

Having a good understanding of these 2 factors will help you to create a really effective cover letter.

A cover letter is simply an introductory note which you send to recruiters and employers, when sending your CV

Here’s an example of a typical cover letter

What’s the purpose of a cover letter?

The purpose of your cover letter is to do the following 3 things;

• Introduce yourself
• Build rapport with the recruiter or employer
• Encourage them to open your CV

Cover letter format

Before you start to write your cover letter, you need to understand the basics of formatting one, and the structure to follow.

Using the correct format will ensure that your cover letter is easy for busy recruiters to read, and that you can highlight the important information that they want to see.

Use the following tips to format and layout your CV for best results.

Write your cover letter in the body of your message or email

The number one cover letter formatting rule to remember is, write your cover letter in the body of your email (or messaging box if you are sending via a job website ).

Never attach your cover letter as a separate document.

You want your cover letter to be instantly visible to recruiters and employers, form the moment they open your application.

If you attach it separately, you simply slowing down the process, and run the risk of having your application ignored (especially if it takes a long time for the document to open).

So, always write your cover letter in the body of your application message if you want to make an instant connection with the recipient.

Quick tip: If you are writing your cover letter in an email, use an eye-catching subject line that tailors your skills to the jobs. E.g. Developer with 5 years web app experience

Cover letter layout

Every cover letter will be different of course, but try to stick to this basic layout as much as possible, in order to provide the right information, in a logical order.

This will help you to build rapport with readers, and sell yourself to them in the short window of their attention you have.

Start by addressing the recipient

The first thing you need to do in your cover letter, is address the person you are approaching.

Follow with a friendly greeting

You want to appear professional when applying for jobs, but you also need to be friendly and personable.

So, follow with a friendly greeting such as;

• Hope you’re well
• I hope this email finds you well

Always remember that your message will be read by a real person, and they will appreciate being treated well.

Explain which job you are applying for

Once you’ve greeted and warmed up the recruiter with a friendly opening, it’s time to get to the point.

Let the recruiter know exactly which job you are applying for.

Remember that some recruiters will be working scores of vacancies, so be as specific as you can.

Explain why you are suitable for the job

In the body of your cover letter, you should provide a brief explanation of what makes you suitable for the job you are applying for.

This is ultimately what will encourage a recruiter or hiring manager to open your CV .

I will cover how to do this in more detail in the “W hat to include in a cover letter ” section of the guide.

Sign off in a friendly and professional manner

Remembering that your cover letter is a means of communication with the person receiving it – sign off in a friendly yet professional way.

Use a term like;

• Kind regards
• Look forward to hearing from you

Finish with a professional signature

Finally, at the very bottom of your cover letter, add a professional signature .

This will ensure it looks professional, and provide the reader with instant access to your contact details.

Quick tip: If you are writing a cover letter in email, format your signature to make it look extra-professional, and save it as your default signature for all of your outgoing mails.

How to start a cover letter

To start a cover letter, you should always aim to address the recipient by name – this is the best way to start building rapport.

But you are probably thinking, “How do I find their name??”

There are a few ways you can find the name of the person handling the vacancy

• On the job advert – sometimes the name and email address will be on the job advert itself
• Company website – If you’re applying directly to a company, you can often find the recruitment team or head of department on the company About us section
• LinkedIn – If you can determine the company and team for the vacancy, a search on LinkedIn can often uncover the most likely person to be handling the applications.

“What if I can’t find a name?”

If you can’t find a name, don’t panic – you won’t always be able to.

Simply address the recruiter with the word “Hi” – that’s all you can do in that instance.

Don’t use the phrase “ Dear sir or madam” – It’s very old-fashioned and impersonal.

How long should a cover letter be?

A cover letter should be short and sweet.

The purpose of a cover letter, is simply to persuade recruiters to open your CV, so it doesn’t need to be long .

You only need 3 – 6 sentences to write a good cover letter.

You have to bear in mind that recruiters and hiring managers are busy people, so you need to move them on to opening your CV quickly – or you might lose their attention.

What to include in a cover letter

The content you include in your cover letter will determine whether or not the recruiter is impressed by you, and if they will go on to open your CV.

So, it’s crucial that you include the information they want to see.

Here’s what to include…

Firstly, read the job advert properly

Before you start writing your cover letter, you must ensure that you understand what the recruiter wants from applicants.

Study the job advert carefully, and pick out the most important candidate requirements.

Focus mainly on hard skills such as languages, IT systems, industry experience etc.

Don’t focus on personal skills (such as adaptability, teamwork etc,) as they are needed for most jobs and won’t make you stand out.

Once you know what the recruiter wants from a successful candidate, try to reflect those attributes when writing the below points.

Industry skills

If you’re an experienced candidate, employers will mainly be interested in the work you have done in your industry, tools you are familiar with, type of projects you have worked on etc. so make these a focal point of your cover letter.

If you are less experienced (like a graduate or school leaver) focus on adding transferable skills from your studies, that can be carried over to the workplace.

Length of experience

Recruiters will need to know how much experience you have.

• Are you a graduate?
• Senior with 15 years of experience?

Qualifications

If the role you are applying for requires certain qualifications, then it’s crucial to mention them in your cover letter.

However, if the job advert doesn’t ask for them, or you simply know qualifications aren’t important to perform the role – then you can leave them out.

What you are currently doing

Recruiters will want to know what your current situation is, so be sure to inform them.

• Are you currently working in a similar role?
• Have you just left school?
• Are you immediately available, or do you have to work notice?

Your motivation for applying

One question that recruiters will often ask when they receive an application is, “ why is this person applying for the role ?”

And you need to answer that question in your cover letter.

Your reasons for applying should be positive, and suggest that you are looking to make a firm commitment to the employer.

Do write:  “After spending 2 years as senior manager at my current firm, I am looking to take a step up to manage a bigger team in a more specialist market”

Don’t write:  “ I’ve recently been fired from my old job, so I need a new one quickly”

Results you’ve achieved for employers

If you’re an experienced candidate, it’s a good idea to allude to the kind of results you have achieved for your current or previous employers.

Maybe you have;

• Saved them money
• Brought on new customers
• Improved processes
• Made plenty of sales

Only give an overview in your cover letter to keep things brief – save the detail for your CV .

How to end a cover letter

To end a cover letter , you should do 2 things; provide a strong call-to-action, and sign of professionally.

Provide a strong call to action

What is a call to action?

It’s simply a request to the reader to take a specific action…

In the case of your cover letter, the action you want the recruiter to take is open your CV.

So it can be helpful to write a line like,

“Please find my CV attached” near the bottom of your cover letter, to encourage readers to do so.

Sign off professionally

Finish your cover letter with a friendly term such as, “kind regards” followed by your name.

Then add a professional signature to the bottom, like the one below;

This makes the cover letter look professional and ensures that recruiters have;

• Your full name
• Phone number
• Email address

Cover letter samples

To give you some ideas and inspiration for writing your cover letter, here are 6  example cover letters .

Customer service cover letter

This customer service cover letter is short and to-the-point – it quickly delivers a host of reasons why this candidate would be valuable in a customer service role.

See also: sales assistant cover letter example

Finance cover letter

This cover letter outlines the candidate’s finance knowledge, and how they could apply it in the workplace

Graduate cover letter

Graduate’s cover letters are a little longer than most, as they don’t have as much experience, so need to describe their education and transferable skills.

Sales cover letter

This cover letter boasts the candidate’s ability to make sales and drive revenue.

Project management cover letter

An overview of the candidate’s project manager skills and the types of projects they deliver, are enough to entice recruiters here.

Teacher cover letter

This teacher cover letter provides a brief synopsis of the candidate’s teaching abilities and the types of lessons they teach.

Cover letter mistakes

When writing your cover letter, be sure to avoid some of these common mistakes…

Don’t attach your cover letter as a separate document

You want the contents of your cover letter to instantly greet and connect with the recruiter opening it – so attaching it as separate document will slow that process down.

It doesn’t make sense to attach it as a separate document when you can write in the body of your email or message.

Don’t write a whole side of A4

Your cover letter should be a brief introduction and overview of your suitability for the job.

If you write too much, you risk boring the reader and they might skip past your application.

Save the in-depth details for your CV.

Don’t copy and paste the same cover letter

When your applying for lots of jobs, it can be tempting to simply copy and paste your cover letter into every application.

Whilst this will save you time, it will have a negative effect on your applications.

If you don’t take the time to tailor your cover letter for every job, it’s likely that you will miss some of the key requirements for each job, and therefore you will not make as good as impression as you could have.

It’s OK to work from a template, to keep the structure and some important points that you might repeat for most applications – but always tailor each cover letter to the job spec, for best results.

Don’t use “Dear sir or Madam”

This greeting many have worked well in the 1800’s, but it’s dated and impersonal now.

A simple “Hi” is a friendly and professional way to start your cover letter nowadays.

Create your Europass Cover Letter

Europass helps you to develop a structured, consistent and professional cover letter guiding you through each step. You can create new cover letters or edit existing ones using the Europass tool to create and edit cover letters.

How does Europass help?

Europass will guide you step by step through the process to help you create a good cover letter with all the essential information. You can create, store and share cover letters in 31 languages , choose from different templates to customise your application and share them easily from your Europass Library . 

Create your Europass

How to write a good cover letter

A cover letter should highlight your motivation to apply for a specific job or opportunity, and demonstrate why you consider yourself to be the best candidate. Your cover letter should refer to particular examples in your CV and describe why these are relevant for the job vacancy you are applying for.

Read carefully

Read the vacancy notice carefully and highlight the skills that relate to the requirements of the position in your cover letter.

Use keywords

Use the keywords when you list your soft skills as mentioned on the vacancy notice (punctual, organised, team-player and so on).

Have short and clear paragraphs that show different aspects clearly.

Get to know the employer

Take time to research the employer to gain valuable insights into the culture of their organisation and make references in your cover letter to one or two key points.

Keep it short

You cover letter should not be longer than one page.

• First paragraph - why you are motivated to apply for the position,
• Second paragraph - how you are the most suitable candidate for the position, and
• Third Paragraph - why the company is a good match for you.

Use formal tone

Use a formal, polite tone and make sure there are no spelling mistakes.

Use simple fonts

Use simple non-decorative font styles, normal font-sizes (11-12) and optimal spacing (1 or 1.5).

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6 Things You Should Never Put in Your Cover Letter

W hen submitting a job application, your resume can only go so far. Resumes tell prospective employers about your experience and education, but they're essentially fact sheets. A cover letter gives applicants the opportunity to share more detailed information on why they'd be a good fit for a particular role at a specific company.

We'll outline some common cover letter mistakes to avoid and share tips and best practices for cover letters that show you in the best possible light. 

Cover letter mistakes to avoid

A cover letter can show a hiring manager why you're the best fit for a position, so getting it right is worth your time and effort. However, crafting an effective cover letter can be challenging. You must showcase your skills without appearing self-important or succumbing to cliches.

Here are six cover letter mistakes to avoid at all costs. 

1. Highlighting where you lack specific skills

It's easy to feel vulnerable when applying for a job, especially if you have limited work experience or few required skills. However, starting a cover letter by underselling yourself or drawing attention to the skills or knowledge you lack is never advisable.

Author and career development professional Lavie Margolin says cover letters aren't the place to list your weaknesses. "I have seen one too many cover letters with the following phrase: 'Although I do not yet have,'" Margolin noted. "If you do not have something, why are you emphasizing it?"

Instead, Margolin says job seekers should focus on existing in-demand career skills , experiences and talents that will interest the potential employer.

"If you are looking for a job, then you are in the sales business. What you write in your cover letter should most effectively sell the skills, experience and abilities that you do have, as opposed to emphasizing those things that are lacking," Margolin advised. "Emphasizing a weakness on your cover letter may be costing you the job."

2. Not proofreading for typos and cliches

Sometimes, job seekers get so caught up in finding the best way to express their ideas that they forget to pay close attention to their cover letter's details. Typos, using the wrong company information and cliches are common mistakes to look for in your proofreading efforts. 

• Look for cover letter typos. According to Joe Weinlick, COO of Catalyst Experiential, cover letter typos are an egregious yet common mistake. Rigorously proofreading your cover letter will allow your content to shine. "Spell-check is your friend. Use it, but don't rely on it," Weinlick advised. "Print out your cover letter, read it from start to finish and make sure there aren't any typos before sending it out. Your cover letter is the first impression you make on a hiring manager – make sure it's a good one.
• Ensure you use the correct company information. You may be tempted to reuse parts of your cover letter when applying for similar positions with different companies. However, failing to update the company information for each letter is an unforgivable offense. Double-check that you have the correct details for the company, including the specific position for which you are applying and the name of the hiring manager, if possible.
• Watch for cliches and buzzwords. When proofreading your cover letter, look for and eliminate cliches and overused buzzwords . Instead of using vague words to describe your work ethic or experience ("I'm a motivated self-starter"), provide specific examples that demonstrate the qualities you'd like to highlight. "Don't use buzzwords," warned Bob Kovalsky, vice president of Volt Workforce Solutions. "Including descriptors such as 'detail-oriented,' 'hardworking,' 'team player' and 'proactive' doesn't tell HR managers anything about your experience."

Tip: Watch for cliches and worthless words in your LinkedIn profile . Overused buzzwords won't convey your unique qualifications and personality. 

3. Remaining stuck in the past

Maybe you were let go from your last job, or maybe you're looking for new opportunities. Regardless of the reason for your job search , don't spend your cover letter's limited space focusing on your past.

"The worst thing a potential employee can do [in a cover letter] is to explain why they left their current or former position," shared Kim Kaupe, co-founder of Bright Ideas Only. "It's like starting out a first date by talking about your ex! I don't want to hear about your past; I want to hear about your now and future and how you are going to become an asset to my company."

Steering clear of the past is especially important if you had a contentious relationship with an employer. "Saying that you're looking for a new opportunity because your previous employer was unfair or you had an incompetent boss will only make you look bad," warned Tracy Russell, a talent acquisition coordinator at Intuit. "Oftentimes, if this type of negative information is in the cover letter, recruiters won't even look at the resume."

4. Talking about money too soon

There's a time and place to discuss salary during the hiring process , but your cover letter isn't it. Lisa Benson, president and CEO of Mary Kraft HR, advises against providing any unsolicited salary information in the cover letter "unless [you] are specifically asked to do so, particularly if there is a disparity between what is advertised or indicated in the ad [you] are responding to. No prospective employer wants to hire someone who is only about the money."

5. Making it all about you

Another common mistake applicants make is using their cover letter to boast about their talents without acknowledging how they will use them to benefit a prospective employer.

"The worst thing a candidate can do in their cover letter is make it all about themselves and what they're looking for," said Ian Yates, senior director of corporate accounts at Thermo Fisher Scientific. "The best thing to do is focus on why they'll be a great fit, how they'll make a contribution, and what they've done, or will do, to support [the organization]."

"It is a fine line between confident and arrogant," added Sue Hardek, managing director at ZRG Partners. Hardek noted that candidates should avoid overselling themselves and being boastful about accomplishments and strengths. 

Tip: Job candidates should also steer clear of oversharing personal history or exaggerating or lying on their resume or cover letter.

6. Letting AI do the heavy lifting

Many generative AI companies boast that their AI tools can save time by drafting perfect cover letters. While AI is transforming business , including the job search process, you must be especially careful when using it for your cover letter. 

Opinions about using AI in the workplace are mixed. You don't want to risk coming across a hiring manager who suspects an AI-generated cover letter and immediately tosses your application. Worse, AI might utilize copied text or provide other job seekers with the same phrasing, leading hiring managers to suspect you of plagiarism. 

AI can be a good place to start, but you should never rely on it for a final product. AI can help you generate ideas, synthesize your experience with the history and needs of the company, or assist with general editing. But when it comes to the final product, you want your voice to shine through, so ensure the writing is your own – even if you've had some help. 

What is a cover letter?

A cover letter is a company's first introduction to who you are as a person. Your resume will explain your previous work experience and skills, but your cover letter is an opportunity to show recruiters your personal side. It's also a chance to demonstrate why you stand out from the crowd. Employers get many applications, many of which display similar backgrounds and experience. A cover letter helps narrow down their talent pool.

Cover letters are typically written in a three-paragraph format and should be no more than 300 words.

The benefits of a cover letter

Some job listings require the candidate to submit a cover letter, while others make it optional. However, applicants should always take the time to write a cover letter to express their interest in the company and flesh out their professional experience. 

A cover letter brings the following advantages: 

1. Cover letters personalize your application.

Even great resumes don't allow applicants to show off their writing skills. A cover letter can help candidates sell themselves by letting their personalities shine. Recruiters get a sense of who the candidate is beyond their work experience and education. Cover letters also allow candidates to discuss parts of their background that may not be explicitly stated on a resume but are relevant to the job they're applying for.

2. Cover letters showcase your interest in the position and company.

Many candidates blindly shoot off job applications, believing in quantity over quality. To be as efficient as possible, they'll either send a generic cover letter or fail to send one. However, this is a missed opportunity. 

A cover letter with specific details about why you'd be a great fit for the company shows you've done your research and are interested in working for that organization. Employers will notice candidates who researched the business and its company culture . These candidates show they want to be there specifically – they don't just want a job.  

3. Cover letters demonstrate your hard work.

Taking the time to draft a well-researched cover letter shows employers you're self-motivated and passionate about the position. The skills of researching, writing and submitting clean copy before the deadline demonstrate your ability to work and follow directions.

Tip: In addition to crafting an excellent cover letter, job candidates should prepare for the interview process and send a thank-you letter to follow up. 

How to write a good cover letter

Hiring managers may receive hundreds of cover letters and resumes for a single job post. Potential employees have only a few seconds to make a good first impression, and a boring cover letter could land them straight in the "no" pile.

Follow these eight tips from hiring experts to write a cover letter that will land you an interview:

1. Be yourself in your cover letter.

You don't want to sound like everyone else. Give hiring managers a sense of your personality traits and how you might fit into the company.

"One key thing we look for is whether they've incorporated aspects of their personality into examples of how they would succeed in this position," shared Margaret Freel, digital marketing specialist at No Dirty Earth and a former corporate recruiter.

Mentioning experiences that qualify you for a particular position is one way to personalize your letter. "Candidates should be concise and self-aware enough to know how their track record of results makes them unique and [be] able to relate that back to the position," Freel advised.

2. Do your research and customize your cover letter.

Like your resume, your cover letter should be tailored to each position and company. Instead of a template-style cover letter, use industry-specific language referencing points from the job description and company website.

In your research, determine the hiring manager's name, if possible. Addressing the hiring manager sets you apart. If you're unsure who the hiring manager is, use a generic salutation – but only as a last resort.

"Address the cover letter to a specific person within the company, not the general – and much-hated – 'dear sir or madam,'" advised Alina Cincan, managing director and co-founder of Inbox Translation. "This shows the candidate has done some research and is truly interested in working with that company, not just any company."

Christa Shapiro, a director at the staffing firm Yoh, said one thing that always draws attention to a cover letter is mentioning why you want to be a part of a particular organization. Show a passion for the organization and industry. Employers don't want to hire someone who won't care about their work.

Did you know? Getting a feel for the company will also prepare you for the types of interview questions the hiring manager will likely ask.

3. Be creative in your cover letter.

Hiring managers won't finish reading your cover letter if they're bored after the first line. A strong intro should find a unique way to highlight experiences or something specific from the job posting.

Grabbing their attention is key; hiring managers review tons of cover letters for each position. Find a creative way to stand out so the hiring manager notices you and moves on to your resume. 

A creative cover letter moves beyond stiff cover letter templates and stock phrases. A great way to make your cover letter pop is to include a brief story that connects you to the company through its mission or product. "This exercise will undoubtedly separate you from the majority of other candidates," advised Kenneth Johnson, founder and president of East Coast Executives.

4. Mention referrals in your cover letter.

If you were introduced or connected to a hiring manager via an employee referral or mutual industry contact, include that person's name in your cover letter (with their permission).

"Candidates can include referrals in a cover letter to make them stand out," said Bill Peppler, COO of staffing firm Kavaliro. "They should always gain permission for this before they name-drop, but the cover letter gives a great opportunity to include the name of someone that can vouch for your skills."

5. Address potential resume concerns in your cover letter.

A well-crafted cover letter does more than explain why you're the right person for the job. It also gives you a chance to explain items on your resume that might otherwise be considered red flags.

"Address any issues that may give a hiring manager pause, such as gaps in employment," advised Diane Domeyer Kock, senior vice president and managing director at Robert Half.

Unfortunately, studies have shown that an unemployment bias exists, as some companies are reluctant to hire out-of-work people. However, the cover letter allows you to reclaim the narrative and demonstrate that you are an ideal candidate despite your employment history.

6. Don't just repeat your resume in your cover letter.

While your cover letter should reference material from your resume, it shouldn't simply be a word-for-word repeat. According to Jane Trnka, a career coach with Rady School of Management at UC San Diego, job candidates can use their cover letter to expand where necessary and discuss their listed experiences from a different angle.

"Craft the letter to acknowledge the requirements of the role and culture of the organization while highlighting the skills and experiences that align with the job description," Trnka advised.

Tip: A cover letter is a great place to discuss any volunteer work or side projects that may not be on your resume but are relevant to the job you're applying for. 

7. Proofread and fact-check your resume.

As mentioned earlier, it's imperative to check and double-check your cover letter for any grammatical or factual errors. Even the smallest mistake can make a bad impression on the person reading your letter.

"If there are errors of any kind, it's a huge red flag," warned Guryan Tighe, leadership coach and founder of Fourage. "This is your one opportunity to impress [the hiring manager] and show who you are. If there are typos, misspellings or formatting issues, it's generally an automatic out."

8. Keep your cover letter brief.

Hiring managers are busy and usually have many applications to review. Keeping your cover letter concise and to the point will improve the chances of it being read. It also makes the hiring manager's job easier – which is always a good thing.

"The best cover letters can [be] concise, friendly and transparent," explained Chris Wood, managing partner of Paige Technologies. "The best cover letters get right to the heart of why we are a great fit for them and why they are the best fit for us."

Get your foot in the door

Perfecting your cover letter is an essential step in the job search process. You must spend time researching the company and crafting a creative, personalized letter that shows hiring managers you'll be a valuable addition. Your cover letter should be unique to you and unique to each company you apply for. 

But a great cover letter only gets your foot in the door. If you want to secure the job, you must carefully prepare for each part of the job search process. Whether it's the cover letter or the interview, each step is a chance to show why you and the company you want to work for are a perfect fit. 

Tom Anziano and Sean Peek contributed to this article. Source interviews were conducted for a previous version of this article.

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USF Tampa - Resume & Cover Letter Writing for CLCE Students

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In this presentation, students will understand the purpose, process, and value of a resume and cover letter. At the conclusion of this session, students will know the proper content, style and format for resume development and cover letter writing.

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