video essay editing

What is a Video Essay? The Art of the Video Analysis Essay

I n the era of the internet and Youtube, the video essay has become an increasingly popular means of expressing ideas and concepts. However, there is a bit of an enigma behind the construction of the video essay largely due to the vagueness of the term.

What defines a video analysis essay? What is a video essay supposed to be about? In this article, we’ll take a look at the foundation of these videos and the various ways writers and editors use them creatively. Let’s dive in.

Watch: Our Best Film Video Essays of the Year

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What is a video essay?

First, let’s define video essay.

There is narrative film, documentary film, short films, and then there is the video essay. What is its role within the realm of visual media? Let’s begin with the video essay definition. 

VIDEO ESSAY DEFINITION

A video essay is a video that analyzes a specific topic, theme, person or thesis. Because video essays are a rather new form, they can be difficult to define, but recognizable nonetheless. To put it simply, they are essays in video form that aim to persuade, educate, or critique. 

These essays have become increasingly popular within the era of Youtube and with many creatives writing video essays on topics such as politics, music, film, and pop culture. 

What is a video essay used for?

• To persuade an audience of a thesis
• To educate on a specific subject
• To analyze and/or critique 

What is a video essay based on?

Establish a thesis.

Video analysis essays lack distinguished boundaries since there are countless topics a video essayist can tackle. Most essays, however, begin with a thesis. 

How Christopher Nolan Elevates the Movie Montage  •  Video Analysis Essays

Good essays often have a point to make. This point, or thesis, should be at the heart of every video analysis essay and is what binds the video together. 

Related Posts

• Stanley Kubrick Directing Style Explained →
• A Filmmaker’s Guide to Nolan’s Directing Style →
• How to Write a Voice Over Montage in a Script →

interviews in video essay

Utilize interviews.

A key determinant for the structure of an essay is the source of the ideas. A common source for this are interviews from experts in the field. These interviews can be cut and rearranged to support a thesis. 

Roger Deakins on "Learning to Light"  •  Video Analysis Essays

Utilizing first hand interviews is a great way to utilize ethos into the rhetoric of a video. However, it can be limiting since you are given a limited amount to work with. Voice over scripts, however, can give you the room to say anything. 

How to create the best video essays on Youtube

Write voice over scripts.

Voice over (VO) scripts allow video essayists to write out exactly what they want to say. This is one of the most common ways to structure a video analysis essay since it gives more freedom to the writer. It is also a great technique to use when taking on large topics.

In this video, it would have been difficult to explain every type of camera lens by cutting sound bites from interviews of filmmakers. A voice over script, on the other hand, allowed us to communicate information directly when and where we wanted to.

Ultimate Guide to Camera Lenses  •  Video essay examples

Some of the most famous video essayists like Every Frame a Painting and Nerdwriter1 utilize voice over to capitalize on their strength in writing video analysis essays. However, if you’re more of an editor than a writer, the next type of essay will be more up your alley. 

Video analysis essay without a script

Edit a supercut.

Rather than leaning on interview sound bites or voice over, the supercut video depends more on editing. You might be thinking “What is a video essay without writing?” The beauty of the video essay is that the writing can be done throughout the editing. Supercuts create arguments or themes visually through specific sequences. 

Another one of the great video essay channels, Screen Junkies, put together a supercut of the last decade in cinema. The video could be called a portrait of the last decade in cinema.

2010 - 2019: A Decade In Film  •  Best videos on Youtube

This video is rather general as it visually establishes the theme of art during a general time period. Other essays can be much more specific. 

Critical essays

Video essays are a uniquely effective means of creating an argument. This is especially true in critical essays. This type of video critiques the facets of a specific topic. 

In this video, by one of the best video essay channels, Every Frame a Painting, the topic of the film score is analyzed and critiqued — specifically temp film score.

Every Frame a Painting Marvel Symphonic Universe  •  Essay examples

Of course, not all essays critique the work of artists. Persuasion of an opinion is only one way to use the video form. Another popular use is to educate. 

• The Different Types of Camera Lenses →
• Write and Create Professionally Formatted Screenplays →
• How to Create Unforgettable Film Moments with Music →

Video analysis essay

Visual analysis.

One of the biggest advantages that video analysis essays have over traditional, written essays is the use of visuals. The use of visuals has allowed video essayists to display the subject or work that they are analyzing. It has also allowed them to be more specific with what they are analyzing. Writing video essays entails structuring both words and visuals. 

Take this video on There Will Be Blood for example. In a traditional, written essay, the writer would have had to first explain what occurs in the film then make their analysis and repeat.

This can be extremely inefficient and redundant. By analyzing the scene through a video, the points and lessons are much more clear and efficient. 

There Will Be Blood  •   Subscribe on YouTube

Through these video analysis essays, the scene of a film becomes support for a claim rather than the topic of the essay. 

Dissect an artist

Essays that focus on analysis do not always focus on a work of art. Oftentimes, they focus on the artist themself. In this type of essay, a thesis is typically made about an artist’s style or approach. The work of that artist is then used to support this thesis.

Nerdwriter1, one of the best video essays on Youtube, creates this type to analyze filmmakers, actors, photographers or in this case, iconic painters. 

Caravaggio: Master Of Light  •  Best video essays on YouTube

In the world of film, the artist video analysis essay tends to cover auteur filmmakers. Auteur filmmakers tend to have distinct styles and repetitive techniques that many filmmakers learn from and use in their own work. 

Stanley Kubrick is perhaps the most notable example. In this video, we analyze Kubrick’s best films and the techniques he uses that make so many of us drawn to his films. 

Why We're Obsessed with Stanley Kubrick Movies  •  Video essay examples

Critical essays and analytical essays choose to focus on a piece of work or an artist. Essays that aim to educate, however, draw on various sources to teach technique and the purpose behind those techniques. 

What is a video essay written about?

Historical analysis.

Another popular type of essay is historical analysis. Video analysis essays are a great medium to analyze the history of a specific topic. They are an opportunity for essayists to share their research as well as their opinion on history. 

Our video on aspect ratio , for example, analyzes how aspect ratios began in cinema and how they continue to evolve. We also make and support the claim that the 2:1 aspect ratio is becoming increasingly popular among filmmakers. 

Why More Directors are Switching to 18:9  •  Video analysis essay

Analyzing the work of great artists inherently yields a lesson to be learned. Some essays teach more directly.

• Types of Camera Movements in Film Explained →
• What is Aspect Ratio? A Formula for Framing Success →
• Visualize your scenes with intuitive online shotlist software →

Writing video essays about technique

Teach technique.

Educational essays designed to teach are typically more direct. They tend to be more valuable for those looking to create art rather than solely analyze it.

In this video, we explain every type of camera movement and the storytelling value of each. Educational essays must be based on research, evidence, and facts rather than opinion.

Ultimate Guide to Camera Movement  •  Best video essays on YouTube

As you can see, there are many reasons why the video essay has become an increasingly popular means of communicating information. Its ability to use both sound and picture makes it efficient and effective. It also draws on the language of filmmaking to express ideas through editing. But it also gives writers the creative freedom they love. 

Writing video essays is a new art form that many channels have set high standards for. What is a video essay supposed to be about? That’s up to you. 

Organize Post Production Workflow

The quality of an essay largely depends on the quality of the edit. If editing is not your strong suit, check out our next article. We dive into tips and techniques that will help you organize your Post-Production workflow to edit like a pro. 

Up Next: Post Production →

Showcase your vision with elegant shot lists and storyboards..

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How to do a Video Essay: The Video Essay Process

• Plan, Prepare & Create

Storyboarding

• Finding, Filming & Editing
• References & Credits
• The Video Essay Process

This section will give an introductory overview of the stages required to create a video essay.  Video essayers advice is to start simple and work through each stage of the video production process. Visit the Resources page of this guide for more.

Identify what is your argument? What is it that you want to communicate to the viewer? Write this down in a few sentences, refer and modify it as required.

Watch Video Essays

Watch a selection of video essays, read blogs and web pages from video essayers and decide what type of video essay you would like to create. Start simple.

A storyboard is a detailed outline (similar to an outline in a written essay) that helps you to organise and visualise the video essay as to what is on the screen, text, media, message and transitions between shots.

Storyboards assist in determining the length, message and meaning of the video essay and help save time with editing and post production processes.

• Free Storyboard Templates

Collect & Edit

Collect video material as downloads, ripping DVDs, screen grabs, mobile phone footage and create voice-overs. Use research skills to find information and statements to support your argument. Maintain a standard of quality and manage your videos by naming conventions and storage.

Use editing software and experiment with available functionality to enhance and support your argument. Add a voice-over, sound effects, music and other aspects of multimodality. Be sure to include references and credits to all sources used in creating the video essay.

Revisit elements of your video essay and modify as required.

Visit the Resources page of this guide for more.

• Where to find video and how to capture it
• Video Editing Basics - iMovie
• Software Guides

References & Credits

References to cite sources used in the Video Essay. Referencing is a formal, systematic way of acknowledging sources that you have used in your video essay. It is imperative that you reference all sources used (including videos, stills, music, sfx) and apply the correct formatting so that references cited can be easily traced. The referencing style used at ECU is the APA style, 6th ed. 2010. Refer to the ECU Referencing Library Guide for accurate citation in APA style.

Production credits Individuals: acknowledgement of individuals and their role in the production. Purpose: A statement for internal use, e.g. “This video was produced for [course name] at [institution’s name] in [semester, year]”

• Referencing Library Guide
• << Previous: What is a Video Essay?
• Next: Modes, MultiModality & Multiliteracies >>
• What is a Video Essay?
• Modes, MultiModality & Multiliteracies
• A Pedagogy of Multiliteracies
• Modes Of Multimodality
• Video Essay Journals
• Video Essay Channels
• Weblinks to Video Essay Resources
• Weblinks to Creative Commons Resources
• Titles in the Library
• Referencing & Copyright
• Marking Rubric
• Last Updated: Aug 28, 2023 2:57 PM
• URL: https://ecu.au.libguides.com/video-essay

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How to Write a Video Essay: A Step-by-Step Guide and Tips

• by Joseph Kenas
• January 5, 2024
• Writing Tips

The video essay has become an increasingly popular way of presenting ideas and concepts in the age of the internet and YouTube. In this guide, we present a step-by-step guide on how to write a video essay and tips on how to make it.

While it is easy to write a normal essay, the structure of the video essay is a bit of a mystery, owing to the newness of the term.

However, in this article, we are going to define what is a video essay, how to write a video essay, and also How to present a video essay well in class.

What is a Video Essay?

A video essay is a video that delves into a certain subject, concept, person, or thesis. Video essays are difficult to characterize because they are a relatively new form, yet they are recognized regardless. Simply, video essays are visual compilations that try to persuade, educate, or criticize.

These days, there are many creatives making video essays on topics like politics, music, movies, and pop culture.

With these, essays have become increasingly popular in the era of video media such as Youtube, Vimeo, and others.

Video essays, like photo and traditional essays, tell a story or make a point.

The distinction is that video essays provide information through visuals.

When creating a video essay, you can incorporate video, images, text, music, and/or narration to make it dynamic and successful.

When you consider it, many music videos are actually video essays. 

Since making videos for YouTube and other video sites has grown so popular, many professors are now assigning video essays instead of regular essays to their students. So the question is, how do you write a video essay script?

Steps on How to Write a Video Essay Script

Unscripted videos cost time, effort, and are unpleasant to watch. The first thing you should do before making a video writes a script, even if it’s only a few lines long. Don’t be intimidated by the prospect of writing a script. All you need is a starting point.

A video script is important for anyone who wants to film a video with more confidence and clarity. They all contain comparable forms of information, such as who is speaking, what is said, where, and other important details.

While there are no precise criteria that a video essay must follow, it appears that most renowned video essayists are adhering to some steps as the form gets more popular and acknowledged online. 

1. Write a Thesis

Because a video essayist can handle a wide range of themes, video analysis essays lack defined bounds. The majority of essays, on the other hand, begin with a thesis.

A thesis is a statement, claim, theme, or concept that the rest of the essay is built around. A thesis might be broad, including a variety of art forms. Other theses can be quite detailed.

A good essay will almost always have a point to express. Every video analysis essay should have a central idea, or thesis, that ties the film together.

2. Write a Summary

Starting with a brief allows you and your team to document the answers to the most pressing project concerns. It ensures that everyone participating in the video production is on the same page.

This will avoid problems of mixing ideas or getting stuck when you are almost completing the project.

3. Choose a Proper Environment and Appropriate Tools

When it comes to writing your script, use any tool you’re familiar with, such as pen and paper. Also, find a writing atmosphere that is relaxing for you, where you can concentrate and be creative.

Consider what you don’t have to express out loud when you’re writing. Visual elements will be used to communicate a large portion of your content.

4. Use a Template

When you don’t have to reinvent the process every time you sit down, you get speed and consistency.

It’s using your cumulative knowledge of what works and doing it over and over again. Don’t start with a blank page when I sit down to create a script- try to use an already made template. 

5. Be Conversational

You want scripts that use language that is specific and targeted. Always avoid buzzwords, cliches, and generalizations. You want your audience to comprehend you clearly without rolling their eyes.

6. Be Narrative

Make careful to use a strong story structure when you’re trying to explain anything clearly. Ensure your script has a beginning, middle, and end, no matter how short it is. This will provide a familiar path for the viewers of your video script.

7. Edit Your Script

Make each word work for a certain position on the page when you choose your words.

They must serve a purpose.

After you’ve completed your first draft, go over your script and review it.

Then begin editing, reordering, and trimming. Remove as much as possible.

Consider cutting it if it isn’t helping you achieve your goal.

 8. Read Your Script Loudly

Before recording or going on in your process, it’s recommended to read your script aloud at least once. Even if you won’t be the one reading it, this is a good method to ensure that your message is clear. It’s a good idea to be away from people so you may practice in peace.

Words that flow well on paper don’t always flow well when spoken aloud. You might need to make some adjustments based on how tough certain phrases are to pronounce- it’s a lot easier to change it now than when recording.

9. Get Feedback

Sometimes it is very difficult to point out your mistakes in any piece of writing. Therefore, if you want a perfect video essay script, it is advisable to seek feedback from people who are not involved in the project.

Keep in mind that many will try to tear your work apart and make you feel incompetent. However, it can also be an opportunity to make your video better.

The best way to gather feedback is to assemble a group of people and read your script to them. Watch their facial reaction and jot own comments as you read. Make sure not to defend your decisions. Only listen to comments and ask questions to clarify.

After gathering feedback, decide on what points to include in your video essay. Also, you can ask someone else to read it to you so that you can listen to its follow.

A video essay can be a good mode to present all types of essays, especially compare and contrast essays as you can visually contrast the two subjects of your content.

How to make a Good Video from your Essay Script

You can make a good video from your script if you ask yourself the following questions;

• What is the video’s purpose? What is the purpose of the video in the first place?
• Who is this video’s intended audience?
• What is the subject of our video? (The more precise you can be, the better.) 
• What are the most important points to remember from the video?- What should viewers take away from it?

If the context had multiple characters, present their dialogues well in the essay to bring originality. If there is a need to involve another person, feel free to incorporate them.

How to Present a Video Essay Well in Class

• Write down keywords or main ideas in a notecard; do not write details- writing main ideas will help you remember your points when presenting. This helps you scan through your notecard for information.
• Practice- in presentations it is easy to tell who has practiced and who hasn’t. For your video essay to grab your class and professor’s attention, practice is the key. Practice in front of your friends and family asking for feedback and try to improve.
• Smile at your audience- this is one of the most important points when presenting anything in front of an audience. A smiley face draws the attention of the audience making them smile in return thus giving you confidence.
• Walk to your seat with a smile- try not to be disappointed even if you are not applauded. Be confident that you have aced your video presentation.

Other video presentations tips include;

• Making eye contact
• Have a good posture
• Do not argue with the audience 
• Look at everyone around the room, not just one audience or one spot
• Rember to use your hand and facial expressions to make a point.

Joseph is a freelance journalist and a part-time writer with a particular interest in the gig economy. He writes about schooling, college life, and changing trends in education. When not writing, Joseph is hiking or playing chess.

4 Easy Steps On How To Make A Video Essay

Just like photo essays and traditional essays, video essays tell a story or make a point. The only difference is that it presents the information or story in video form.

However, how to make a video essay is a general question in today’s time. As the development of technology and easy access to the internet has changed the traditional method of narrating a story through written essays has to be video essays. It is quite easy to connect with people through videos as compared to written essays as you can attract them in both express and implied ways. It has risen as an effective and efficient mode of presenting the information. 

Thus, this blog will help you understand how to make a video essay proficiently and the significance of making such an essay. Let’s start by discussing what a video essay is.

What is a video essay?

Table of Contents

The essay is a short formal piece of writing to express one’s thoughts, stories, arguments, and so on. Video essay means narrating the content of an essay in a video through pictures, text, music or narration, etc.

This is why it is a bit challenging to make a videos essay as compared to writing a traditional essay. Hence, the importance of learning how to make a video essay arises.

The following picture shows the steps that will help you get going with your project.

How to make a video essay?

Following are the steps involved in how to make a video essay:

1.   Contemplate your topic wisely

• The first and the foremost step in how to make a video essay is to choose a topic for your essays. You can’t jump on to other steps before finalizing your topic. Your topic must address a brief content of the essay. Since it’s a videos essay therefore you have to decide a catchy title with a view to attract and allure your audience.  
• While contemplating a topic for the essay you should always keep in mind that the product or content is the second thing but the title is the first thing to tell the audience about the essay.

2.   Create a script and structure

• After deciding a topic now you have to create a story from your idea. Since video essays work as written essays, therefore you have to build a story on your idea in an interesting way.
• As in a written essay you have to build a structure and outline to present your story, likewise in a video essay you have to drive a video in three stages beginning, middle, and end.
• This step is very mandatory and has to be observed very cautiously. Create your narration or pictures, text beforehand so that you narrate the actual story in the perfect format.
• As soon as you will make your outline then you can write your script in an efficient and effective manner. Writing a story is an art so make it worth watching.

3. Decide the right clips and images

• By now you have decided your title, outline, and structure for your video essay. Now the next step in how to make a video essay is to choose the right clips and images to tell the story in the best manner.You can  create clip  by selecting the most relevant parts of your footage and trimming them down to fit your story’s pacing and structure. Additionally, consider using images that help illustrate your points or add visual interest to the video.
• Since this is the best advantage of a videos essay that you can use pictures and clips to share your views so you also have to make the best use of them accordingly.
• Always use only those pictures, clips, and texts which directly suggest your point of view or argument or your experience and so forth.
• To choose the most suitable clips and texts and images you must have a rich library of the same. The rich library will help you to find exactly what you need and want to support each and every point you make and to rebut the point you want to rebut. Conclusively, you will craft a better video.

4. Edit the video into a single essay

• You have everything ready to go and you are only left to collect and merge all the chosen images and footage into a single video to give it a form of narration.
• While editing your video essay you can use any tools related to editing the videos as there are several videos editing too . It will help you to garnish your video in an attractive manner. You can make changes in the video while remembering your targeted audiences.

How long should a video essay be?

A 10-minute video essay that is clear, focused, stylish, and well-crafted is much better than a 60-minute video essay that is loose, vague, obvious, and thrown together. Thus, concerning traditional written essays, the following are the idea of the expected length of a video essay:

Bonus Point

What are the best video editors.

Following are the best video editors that are free of cost:

(i) Lightworks: It is the best free choice for those who want to create professional-quality movies or videos without spending a penny.

(ii) Hitfilm express: It is also free-to-use video editing software. This software adjusts color balance, trim clips, and exports your projects in different video formats.

(iii) Movie Maker Online: It is a video editor that runs in your browser. to edit a video, you have to upload an unusual vertical project timeline where you can crop clops and add filters or transition effects.

(iiii) Canva: Canva is renowned for offering tens of thousands of templates in every format imaginable for use on every publishing platform. The features that make Canva video editor a fun, special, and effective tool include real-time collaboration, self-recording plus screen recording that is ideal for classes, training, and webinars, pre-licensed audio tracks, content planner, and publisher, as well as brand kit and colors. Canva’s video editor is also accessible on your browser (for online editing), desktop download (if you want offline editing), and mobile (iOS and Android).

If you are well versed with this blog, then sure, you know how to make a video essay efficiently and effectively.

Video Essay As Form Of Marketing

The video essay is the latest popular style of essay in which a short video is made to narrate a story or anything as per the genre of the essay. That is why it has emerged as an effective tool of marketing as now companies can sell advertises their products through video essays instead of advertisement videos. This is more efficient than traditional advertisements because it does not directly intend to do marketing. Instead, it depicts the importance of the product through pictures, video clips or story narration, etc. But all this is possible only when you know how to make a video essay.

Quick Links

• The Complete List Of Cause And Effect Essay Topics
• How To Write An Essay Plan?

With the emergence of technology and awareness of technology in people, the method of academics has completely changed and video essay is one of the modern aspects.  In video essays, You can create clip by selecting the most relevant parts of your footage and trimming them down to fit your story’s pacing and structure. Additionally, consider using images that help illustrate your points or add visual interest to the video. It has also become a tool of digital marketing owing to its advantages. But all this is possible only when you know how to make video essays and all the guidelines thereto. It will help to make a good video essay.

Hope you have found out from the above information how to make a video essay, but if you still have any doubts, then you can help from our experts through essay writing help , write essay for me in a very short period, and how to write my essay in an easy way.

What Makes A Video Essay Great?

According to Max Marriner, intellectual accessibility, genuine or hard-hitting evidence, and an engaging host are key formulas for making a good video essay.

Who Made The First Video Essay?

Mathew Turner created a viral youtube essay arguing that Daniel LaRusso, the young hero of the 1984 film, The Karate Kid, was actually the movie’s villain. You first need to know the story behind the video he posted to youtube.

How Do You Structure A Video Essay?

The video essay will have the same features as an essay; an introduction, argument, discussion, and conclusion. Students should be enabled to approach the development of the video essay in the same way as their academic essays; research, write, plan, prepare, edit, and submit.

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Home Resources Free Guides Video Essays Guide

Video Essays Guide

Introductory guide to video essays., drawing on the inspiring work of pioneering educators and researchers engaging with this creative method, this guide aims to offer a research-led introduction for students, teachers and researchers approaching the video essay for the first time..

Introduction to Video Essays

Studying and researching film through film

A research-led introduction for students, teachers and researchers approaching the video essay for the first time.

Finding Coherence Across Journals

Guidelines and criteria for making, curating and publishing video essays

A look at the existing guidelines for the production and evaluation of video essays.

How To Make Video Essay Guides

Preproduction, Production, Postproduction

Considerations for planning, making and editing a video essay.

Copyright Considerations

How copyright law regulates the creative reuse of existing materials

Understanding the basic principles of copyright law when producing or using creative works.

Dissemination

A selected list of journals and websites where you can publish video essays.

Video essays as creative assessment method at SOAS, University of London

Reducing the uncertainty around creative assessment methods.

About this guide

Authors's biographies, list of references and contact details

Launch Event

An online event organised by Learning on Screen in collaboration with SOAS, University of London.

Scripting Video Essays: How to Write a Great Narrative

There are many ways in which you can write video essays. Some have argued that video essays are a new trend in the world of creative writing. There is so much emphasis on developing a story from visuals, photographs, videos, and music to tell an enduring tale or lesson in this day and age. 

So, if you want to join the video essay bandwagon as an artist, expert, researcher, or student, you must know how to write them first before creating them.

Writing a narrative video essay is a great way to share your ideas with the world. Narrative essays let you not only say something meaningful but also show it. A good narrative video essay is also about the art of visual storytelling.

But first, if you are wondering what exactly is a video essay. Let’s address it first.

What is a Video Essay?

A video essay is a form of a documentary-like video narrative film using film footage, video clips, and graphics to discuss an issue or topic. Academics and artists can typically use video essays to discuss their research. 

In addition to blog posts and magazine articles, video essays are a new type of storytelling in the digital world. They take one idea and meticulously construct a narrative on how it came to be, how it’s been used/applied, or what it means.

In its most popular form (one person talking head), a video essay is made up of between 3-7 minutes in length and usually presents one concept or topic.

It often looks at a film and demonstrates how it is engaging in meaning or does not. The video essay can also emphasize the acts performed by actors or directors, such as performance, staging, and editing techniques.

But today, it is not fixated to film subjects only.  You can also expand your visual stories about anything under the sun like history, politics, science, technology, etc. Just choose an idea and proceed with your essay writing.

Here is an excellent example of the best video essays –  Example: Best Video Essays by Vox

How do you Create a Narrative in your Video Essay?

To create a compelling video essay, you must know how to write an essay with a video component to produce a compelling story. A good video essay should have the following qualities:

• It should be insightful, thought-provoking, or informative.
• It should be argumentative and practice critical thinking
• It should be visual, formal, and well-structured.
• It should help the viewer understand and appreciate a topic/situation from various angles.
• It should inspire viewers through findings, vocabulary, and plot.

The best video essays also use candid footage and demonstrate the use of nonfiction or documentary filmmaking techniques . And the main reason why people gravitate towards narrative essays is that they let you show your ideas visually to your viewers.

How to Write a Video Essay Script?

Many people are starting to make video essays as a way of presenting their own thoughts and experiences. The problem is that these videos do not have any actual narration, leaving the viewer lost trying to understand what’s happening.

But to write a grand narrative, you must follow the following stages:

Brainstorming ideas is the first stage. At this stage, you should list a few interesting concepts in an organized way. You may want to use the topic form like: “A Case for Video Essays” or “How to Create a Story Using Text and Images?” So, while ideating, follow these:

• Begin by picking a topic ( mostly what you are passionate about).
• Think about your point of view and audience. 
• Set up the background and context for your essay or story (the “what”). 
• Reveal the turning point in your story (the “why”). 
• Provide evidence to support your account of events (the “where”) 
• Discuss how the incident relates to broader social concerns (the “what now?”).

Research is the next stage of writing a video essay. The moment you decide to make a video essay, you should have enough information about the topic. The more information and research you do in the ideation stage, the easier it will be for you as a writer and speaker to share your knowledge with the audience. Research may include:

• Finding out facts from books, interviews, or research papers.
• Finding out relevant video footage of the person, place, or event.
• Getting access to the video footage of a particular event (e.g., presidential speeches).
• Find audio or video files on the Internet and transcribe them into text format (e.g., podcasts, interviews).
• THE ESSAY STRUCTURE: 

Because the video essay is still relatively new, there are no definitive rules about structure and genre for these films.  But still, we should adhere to some basic rules while constructing the script structure. Your structure is the most crucial stage for a crackling narrative. 

The essentials of a great narrative essay structure are as follows :

• First, create a rough outline from your research material.
• Think about a compelling opening line with a single line answer to the question of the essay
• Begin with questions, then answer in a way to create an argument.
• The Argument then leads to the next question.
• The emotion and Tone of the script should be formal, thought-provoking, insightful, and informative, supported by relevant visual reference.
• The essay must represent a single point of view.
• But it should be a well-reasoned perspective.
• It must have the writer or creator’s personal touch.
• Good writing is about the economy of words articulated to the point.
• Don’t forget to mention the What is the Takeaway for the audience.
• Don’t make it lengthy. Video essays are also about documenting or reviewing videos. So the script should not eat it all.
• Once you have structured the script, go back to the beginning and review your work.

Once you have prepared a rough draft of your essay, read it out loud and find the rhythm in the story. Is it telling the theme visually?  Rewrite and get the tone right. Your first few scripts may not be satisfactory. Don’t worry about that. It is a learning process.

• WRITING THE FINAL DRAFT:

Now, once you have gotten all the ideas into a script, you will be eager to write the final draft. At this stage, make sure to follow the following tips:

• Make sure every line is comprehensible so that viewers can easily understand your point of view without missing anything important in it.
• Proofread and make sure that you don’t leave any unfinished work or broken sentences in the video essay structure.
• Check the length of the video essay and make sure to follow the minimum requirements.
• Once you are done with the script, check for the formatting of your work.
• Spend extra time on a great narration that helps explain your content effectively and concisely.
• Get a clear idea about what you want to say so that you know what kind of images to use in the final draft of your essay and how they should be arranged.
• Conclude the essay by providing the audience with everything they need to know about your subject.

For a compelling narrative, the first thing to do is identify what makes the story you are trying to tell unique and why an audience wants to learn about it.

Related Question:

Are Video Essays Popular Today?

Though the concept was coined in the mid-1990s, it has only become popular in the last five years or so. As of now, a considerable amount of video essays and short films are uploaded on Youtube. Some have even garnered millions of views.  The prominent mentions are the Nerdwriter, and Every Frame is a Painting.

check out – Best Video Essays of last year

How Long Does a Video Essay Take to Write?

If you are writing a long video essay, it can take you a considerable amount of time. However, if you aim to create a short film covering one event, it can be done in a day or two. 

But, you may take time if you don’t have the research material in your hand. 

Final words:

The video essay became popular because it is a way to engage with the writer rather than just “watching” them talk about something. But, to make a great narrative, you have to research a lot and put in your best efforts. 

We hope this write-up has helped you create a great video essay. Happy writing!

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The video essay, what is a video essay.

A video essay – like a written essay – develops an argument on a defined topic, working as a kind of argument, explanation, discussion. The topic will have been either given to you (e.g. as a set essay question) or developed by you in negotiation with your tutor.

The video essay is linear, time-based, and requires a complex interplay of developing ideas and gathered material. It uses:

• moving image visual elements;
• spoken word commentary and/or caption cards, subtitles, etc.

A video essay is not a simple collage or montage of material. It works partly by juxtaposition, by placing images in sequence and using them as ‘reveals’, but it is also structured by a ‘presence’ and ‘intervening consciousness’ – an essay author, in other words – that directs the viewer’s attention and takes them on a thought-provoking journey.

In short, a video essay is a kind of persuasive storytelling, presenting a viewpoint and the evidence for it, telling a convincing story about it. To be done well, it needs to be:

• planned in detail;
• fully documented;
• storyboarded

Do not just present a random sequence of materials which vaguely refer to a topic: that is not a video essay and is a sure route to assignment failure.

And overview of the process

A video essay uses ‘footage’ sourced from libraries, archives, or other collections (BoB: Box of Broadcasts, YouTube, ted: torrent episode downloader, etc.) which is carefully selected and edited, and which:

• incorporates ‘talking head’ sections where the author (or others) speak to the camera in original shots made for the purpose;
• uses captions, subtitles and/or other on-screen text to comment on images, to add to them, to subvert them;
• incorporates panning, tracking over, or zooming in and out of static images to reveal detail;
• uses transitions to manage time, maintain interest and interconnect the extracts, excerpts and commentaries.

In many ways a video essay is a semi-documentary form and requires many of the same kind of strategies. It means identifying a topic and gathering material, working with that material to develop, refine and understand the idea more fully, working from a clear vision of how the final sequence will be.

This is no mean task and should certainly never be seen as an ‘easy option’ in comparison to traditional essay work.

How long should a video essay be?

This is a bit of a ‘how long is a piece of string’ question and there is no hard and fast answer. However, it is worth thinking about the following:

• Many students who attempt the video essay format are unrealistic in their ambitions, proposing pieces of work which are an hour in length, or even longer. Be sensible: to produce an effective video essay of even a few minutes requires a considerable amount of work. The aim is not to make a feature film.
• A 10 minute video essay that is sharp, focused, stylish, and well crafted is far better than a 60 minute video essay that is loose, vague, obvious and thrown together.

So, in relation to a traditional written essay, the following might offer an idea of expected equivalent length:

• for a 1500-2000 word essay, think in terms of a video essay of 8-10 minutes in length
• for a 2000-2500 word essay, think in terms of a video essay of 10-15 minutes in length
• for a 4000-6000 word essay, think in terms of a video essay of 15-20 minutes in length

Of course, these are only guidelines, and in each case you would also need to submit appropriate supporting documentation, including scripts, storyboards, research folder, and assets list/bibliography (see below).

Storyboarding: essential for a successful outcome

A video essay requires conceptual thinking and organization, record keeping, documentation. To this end it needs some sort of storyboarding as an integral part of shaping ideas and materials. Effective storyboarding underpins the conceptual planning and the creative realisation of the video essay.

At its simplest a storyboard is a way of working with time-based sequences ‘off-line’ in either a conceptual, inventive state, dreaming up the sequence, or in a tighter, more organised, planning state to control resources, pre-visualise outcomes, identify and solve problems before they arise. Working ‘off-line’ like this is both cheaper and clearer than trying to work direct to the machine.

Storyboards are used extensively in the media industries to communicate and share ideas. They enable the invention and planning of things which are inherently visual, and they enable groups to work together to a shared end. They are also used analytically, as a tool for developing an understanding of, say, the customer experience, or as a way of identifying key parts of a flow or sequence.

There are three stages of storyboard which play a key role in developing a video essay:

The first (see figure 1) provides a quick overview or outline: it is sketchy and easily changed or discarded. It might be very untidy and – to those other than yourself – hard to read. It is still extremely valuable documentation.

Figure 1: Stage 1 storyboard: sketchy at this stage, and perhaps only you can read it… but it’s good enough to talk through ideas with a tutor at an early tutorial

The second (see figure 2) is concerned with ‘managing assets’. It involves timing any existing video sections and building them in to the video essay sequence. The storyboard now includes a clearer and finer grain of time, and it is accompanied by an asset list which shows the filename, start- and end-point (from time code), etc., of all materials to be used. You will also be identifying ‘gaps’ in the assets – and looking for material that will fill those gaps.

Figure 2: Stage 2 storyboard: much clearer now, more detailed, and the kind of plan that shows confidence, knowledge, a distinct way forward

The third is a production list ready for the editing sequence, acting as a checklist of media assets, with commentaries about edit transitions, timing, and so on. This final storyboard may ‘steal’ screen dumps from the materials and is worked up to a visual ‘look’n’feel’ condition. It might even exist as a semi-animated sequence that checks out timing and related issues (in animation this would be called an animatic, here it may be a mock-up in Powerpoint) bur it is still not ‘carved in stone’. The storyboard is a guide to intentions rather than a finished instruction list.

Sourcing the Video Essay

Accompanying the Stage 3 storyboard is a complete asset list. This is effectively a Bibliography and should be thought of as such. It should use the Harvard or Author-Date system and will include some ‘rejected’ material (with reasons for rejection) as well as material used.

Some examples

There are some fascinating experiments in the video essay format on the blog hosting website Tumblr:

• http://videoessays.tumblr.com/ [accessed 30 August 2015]

Some other examples worth looking at include:

• HuesForAlice (2007) ‘The Big Brother State’. YouTube. Available at: http://www.youtube.com/watch?v=jJTLL1UjvfU&feature=autoplay&list=PL72CC64E20549FE72&index=21&playnext=1 [accessed 21 July 2016]
• mwesch (2007) ‘The Machine is Us/ing Us (Final Version)’. YouTube. Available at: http://www.youtube.com/watch?v=6gmP4nk0EOE&feature=view_all&list=PL72CC64E20549FE72&index=1 [accessed 21 July 2016]

Suggested further reading

• Biemann, U. (2003) Stuff It: the Video Essay in the Digital Age . Dusseldort: Springer Verlag.
• Faden, E. (2009) ‘A Manifesto For Critical Media’. Mediascape: UCLA’s Journal of Cinema and Media Studies . (Fall) Available at: http://www.tft.ucla.edu/mediascape/Spring08_ManifestoForCriticalMedia.html [accessed 21 July 2016]

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Visual Rhetoric

Video essay resource guide.

PAR 102 (M-Th, 9 AM- 5 PM) Fine Arts Library Media Lab (same hours as FAL) PCL Media Lab (same hours as PCL)

About video essays

What are they.

“The video essay is often described as a form of new media, but the basic principles are as old as rhetoric: the author makes an assertion, then presents evidence to back up his claim. Of course it was always possible for film critics to do this in print, and they’ve been doing it for over 100 years, following more or less the same template that one would use while writing about any art form: state your thesis or opinion, then back it with examples. In college, I was assured that in its heart, all written criticism was essentially the same – that in terms of rhetorical construction, book reviews, music reviews, dance reviews and film reviews were cut from the same cloth, but tailored to suit the specific properties of the medium being described, with greater emphasis given to form or content depending on the author’s goals and the reader’s presumed interest.”

Matt Zoller Seitz on the video essay .

what makes a good video essay? 

Tony Zhou on how to structure a video essay

Kevin B. Lee on what makes a video essay “ great “

why should we use them? what are their limits?

Kevin B. Lee’s  experimental/artistic pitch for video essays

Kevin B. Lee’s mainstream pitch for video essay

“Of all the many developments in the short history of film criticism and scholarship, the video essay has the greatest potential to challenge the now historically located text-based dominance of the appraisal and interpretation of film and its contextual cultures…”

Andrew McWhirter argues that t he video essay has significant academic potential in the Fall 2015 issue of  Screen

“Importantly, the [new] media stylo does not replace traditional scholarship. This is a new practice beyond traditional scholarship. So how does critical media differ from traditional scholarship and what advantages does it offer? First, as you will see with the works in this issue, critical media demonstrates a shift in rhetorical mode. The traditional essay is argumentative-thesis, evidence, conclusion. Traditional scholarship aspires to exhaustion, to be the definitive, end-all-be-all, last word on a particular subject. The media stylo, by contrast, suggests possibilities-it is not the end of scholarly inquiry; it is the beginning. It explores and experiments and is designed just as much to inspire as to convince…”

Eric Fadden’s “ A Manifesto for Critical Media “

Adam Westbrook’s “ The Web-Video Problem: Why It’s Time to Rethinking Visual Storytelling from the Bottom Up “

Video essayists and venues

Matt Zoller Seitz (various venues) A writer and director by trade, Zoller Seitz is nonetheless probably best known as a prominent American cultural critic.  He’s made over 1000 hours of video essays and is generally recognized as a founder of the video essay movement in high-brow periodicals.  A recognized expert on Wes Anderson, Zoller Seitz is also notable because he often mixes other cinematic media (especially television) into his analysis, as in the above example, which doubles as an experiment in the absence of voiceover.

Various contributors, Press Play Co-founded by Matt Zoller Seitz and Ken Cancelosi,  Press Play  (published by Indiewire)   is one of the oldest high-brow venues for video essays about television, cinema, and other aspects of popular culture.

Various contributors, Keyframe   (A Fandor online publication) Fandor’s video essay department publishes work from many editors (what many video essayists call themselves) on and in a range of topics and styles.  Check it out to get an idea of all that things a video essay can do!

Various contributors, Moving Image Source A high-brow publication for video essays.

Tony Zhou, Every Frame a Painting The master of video essays on filmic form, Tony’s arguments are clean, simple, and well-evidenced.  Look to Tony as an example of aggressive and precise editing and arrangement.  He’s also an excellent sound editor–pay attention to his choices and try out some of his sound-mixing techniques in your essay.

Adam Johnston, Your Movie Sucks (YMS) Although an excellent example of epideictic film rhetoric, this channel is a great example of what  not  to do in this assignment (write a movie review, gush about how good/bad you think a movie is, focus on motifs or narrative content instead of  film form  as the center of your argument).  What you  can  learn from Adam is a lot about style.  Adam’s delivery, pacing, and editing all work together to promote a mildly-disinterested-and-therefore-credible ethos through a near-monotone, which I’ll affectionately dub the “Daria” narratorial ethos.

Adam Westbrook, delve.tv Adam Westbrook is part of an emerging group of professional video essayists and delve.tv is his version of a visual podcast.  Using the video essay form, Adam has developed a professional public intellectual ethos for himself through skillful overlay of explanation/interpretation and concept.  Check out Westbrook’s work as a really good example of presenting and representing visual concepts crucial to an argument.  He’s a master at making an argument in the form of storytelling, and he uses the video essay as a vehicle for that enterprise.

:: kogonada (various venues) If you found yourself wondering what the auteur video essay might look like, :: kogonada is it.  I like to call this “expressionist” video essay style.  Kogonada is the ultimate minimalist when it comes to voiceover/text over–its message impossibly and almost excessively efficient.  Half of the videos in his library are simple, expertly-executed supercuts , highlighting how heavily video essays rely on the “supercut” technique to make an argument.  Crafting an essay in this style really limits your audience and may not be a very good fit for the constraints of assignment (very “cutting edge,” as we talked about it in class), but you will probably draw inspiration from ::kogonada’s distinct, recognizable style, as well as an idea of what a video essay can do at the outer limits of its form.

Lewis Bond,  Channel Criswell Narrating in brogue-y Northern English, Bond takes his time, releasing a very carefully-edited, high-production video essay once every couple of months.  He’s a decent editor, but I feel his essays tend to run long, and I feel rushed by his narration at times.  Bond also makes a useful distinction between video essays and analysis/reviews on his channel–and while most of his analysis/reviews focus on film content (what you don’t want to imitate), his video essays stay pretty focused on film technique (what you do).  Hearing the same author consciously engage in two different modes of analysis might help you better understand the distinction between the two, as well.

Jack Nugent,  Now You See It Nugent’s brisk, formal analysis is both insightful and accessible–a good example of what it takes to secure a significant following in the highly-competitive Youtube marketplace.  [That’s my way of slyly calling him commercial.] Nugent is especially good at pairing his narration with his images.  Concentrate and reflect upon his simple pairings as you watch–how does Nugent help you process both sets of information at the pacing he sets?

Evan Puschak, The Nerdwriter Nerdwriter  is a great example the diversity of topics a video essay can be used to craft an argument about.  Every week, Puschak publishes an episode on science, art, and culture.  Look at all the different things Puschak considers visual rhetoric and think about how he’s using the video essay form to make honed, precisely-executed arguments about popular culture.

Dennis Hartwig and John P. Hess,  FilmmakerIQ Hartwig and Hess use video essays to explain filmmaking technique to aspiring filmmakers.  I’ve included the channel here as another example of what  not  to do in your argument, although perhaps some of the technical explanations that Hartwig and Hess have produced might help you as secondary sources.  Your target audience (someone familiar on basic film theory trying to better understand film form) is likely to find the highly technical, prescriptive arguments on FilmIQ boring or alienating. Don’t focus on technical production in your essay (how the film accomplishes a particular visual technique using a camera); rather, focus on how the audience interprets the end result in the film itself; in other words, focus on choices the audience can notice and interpret–how is the audience interpreting the product of production?  How often is the audience thinking about/noticing production in that process?

Kevin B. Lee (various venues) A good example of the older, high-brow generation of video essayists, Kevin’s collection of work hosted on his Vimeo channel offers slow, deliberate, lecture-inspired readings of film techniques and form.  Note the distinct stylistic difference between Kevin’s pacing and someone like Zhou or Lewis.  How does delivery affect reception?

Software Guides

How to access Lynda tutorials (these will change your life)

Handbrake and MakeMKV  (file converters)

Adobe Premiere  (video editing)

Camtasia  (screen capture)

File management

Use your free UTBox account to upload and manage your files.  Make sure you’ve got some sort of system for tracking and assembling everything into your video editing software.   UTBox has a 2 terabyte limit (much higher than Google Drive) and is an excellent file management resource for all sorts of academic work.

Adobe Premiere saves versions with links to your video files, so it’s imperative that you keep your video files folder in the same place on every machine you open it up on.  That’s why I keep all my video files in a big folder on box that I drop on the desktop of any machine I’m working on before I open my premiere files.  The Adobe Premiere project walkthrough  has more details on this.

Where to find video and how to capture it

About fair use . Make sure your composition complies with the Fair Use doctrine and familiarize yourself with the four criteria.

The best place to capture images is always from a high-resolution DVD or video file .  The first place you should go to get the film is the library– see instructions for searching here .

To import the video and audio from your DVD or video file into your video editing software (like Premiere), you will first need to use a software to convert it to an .mkv.  See instructions on how to do that here .

Camtasia tutorials .  Camtasia is a program that allows you to capture anything that’s going on on your screen .  This is a critical tool for this assignment as you decide what kind of interface you want to present to your reader in your video essay.  Camtasia also allows you to capture any high-quality video playing on your desktop without licensing restrictions.

You can also use Clip Converter to capture images and sound from pre-existing YouTube videos , and it may be a little faster and easier than Camtasia.   I suggest converting things into .mkv before putting them into your video editor, regardless of where you get the material from.

Film theory and criticism

• /r/truefilm’s reading and viewing guide

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How to Make a Video Essay & Understand the Art of Visual Storytelling

The video essay is considered a powerful medium wherein the art of filmmaking with a depth of critical analysis to compelling ideas or arguments combined. Scholars and storytellers commonly use it, but anyone who wants to create it can do so in just a few minutes. So, let us not wait any longer as we set a stage for you to embark on a storytelling journey through a camera lens, where your ideas will come to life in a captivating and thought-provoking manner. In this guide, we will delve into how to make a video essay and learn more about it, so keep reading and remember information to become knowledgeable about it.

Part 1. What Is a Video Essay - Know More about Video Essay

Part 2. how to make a video essay using the general process everyone should know, part 3. how to edit a video essay after preparing the content on your pc, part 4. faqs on how to create a video essay.

What is a video essay? Video essay is a unique form of visual storytelling that blends the elements of traditional filmmaking with the intellectual rigor of critical analysis. It is a medium where the creator uses the power trifecta, which is the video, audio, and text, to convey their ideas, arguments, or narratives. Also, it covers multiple subjects, such as dissecting themes in a film and exploring historical events or cultural phenomena. The creators provide a dynamic platform to engage their audiences, often offering a fresh perspective on a topic or encouraging viewers to think more deeply.

The other video essay definition is the systematic process that combines creative and analytical skills. Commonly, video essay creation features voiceovers or on-screen text, supported by carefully selected visuals, music, and sound effects when necessary. With these elements, you can create a harmony to communicate the central message effectively, which can be thought-provoking, informative, persuasive, or purely artistic, making them a versatile medium for expression.

Generally, making a video essay is an iterative process, and each step requires careful consideration and creativity. With practice and dedication, you are harnessing the power of this medium to convey your ideas effectively to your audience in meaningful ways. So, if you want to know how to create a video essay, here are the steps you can follow.

Now that you know how to do a video essay, let's go to the next important part: editing. With Aiseesoft Video Converter Ultimate , you will not have a hard time processing the videos, such as merging videos, trimming, adding subtitles, adding effects, etc. Imagine having all the necessary video editing features for creating the best video essay in a single tool; that is what this app is all about. Even if you are inexperienced in video editing or processing, you can follow the steps below that teach you how to process it.

How should I start my video essay?

Start your video essay with a compelling introduction that grabs the viewer's attention. Also, you could use an interesting fact, a thought-provoking quote, or a relevant anecdote to draw your audience in.

What is included in a video essay?

A video essay typically includes video clips, images, audio, and narration. It presents an augment or explores a specific topic using visual and auditory elements to support your topic. Research, analysis, and creativity are vital components of a video essay.

How long does a video essay take?

The length of a video essay can vary widely, ranging from a few minutes to over an hour. The duration will always depend on the complexity of the topic, the depth of analysis, and the intended audience. If you have a very long video, the engagement with others might be too low. We suggest cutting or trimming the video into several parts if needed.

Can I edit my video essay on my phone?

You can use many video editing apps on your phone to edit video essays easily. If you are an Android user, we suggest you explore the Vid. Fun, and if you are an iOS user, maximize the potential of iMovie on iOS.

How to write a video essay?

Writing a video essay involves a combination of scripting, planning, and creativity. So before you start creating, you must select a precise topic that allows you to have an in-depth analysis but is broad enough to appeal. Research, develop a strong thesis statement, create an outline, and write a compelling script. Remember to review your manuscript multiple times and edit it for clarity, coherence, and flow.

Definitely! You are now ready to create a video essay with the help of the video essay maker we have added here. Always remember to be confident when you are shooting a video on camera, and if you are taking a voice-over, be clear on your point and do not hesitate to take retakes when needed. We hope this article helps you do the video essay you need!

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Step-by-Step Guide: Mastering the Video Essay for College Applications

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Have you made up your mind about the college you want to attend yet? If so, the next step is to start the application process. In this stage, you may be required to record an introductory video to tell the admissions committee a little about yourself.

Most colleges are now veering from traditional written essays to video essays as part of the application process. Therefore, you need to master the art of writing an effective video essay that you’ll use to record your college application video.

In this blog post, we’ll show you how to write a winning video essay for college applications to take you a step closer to admission.

What is a video essay?

A video essay is a 2-5 minute video recording that allows students to showcase their personality and convince the admission committee to accept them into the college. It’s an innovative way for prospective students to show their creativity and communication skills beyond the traditional written application.

Since they are visual, video essays allow candidates to express themselves and make a lasting impression. They can cover a wide range of topics, such as the student’s background, values, interests, and experiences.

Compelling video essays allow college applicants to differentiate themselves from the competition and increase their chances of securing a place at their dream institution.

What makes a good video essay?

A good video essay should reflect your authentic voice, personal experiences, and future aspirations. It should showcase your ability to express your ideas clearly while also providing a glimpse into your character and personality. Creativity, storytelling, and attention to detail are all essential components, as they paint a vivid picture of who you are.

How long should my video essay be?

The ideal length of a video essay depends on the specific requirements of the college. Most colleges will require you to keep it 2-3 minutes long. However, it’s important to pay close attention to the guidelines of the college you’re applying to. And remember, quality is key over quantity.

9-step guide to writing a video essay for college applications

A video essay is your chance to make a lasting impression as to why you are a good fit for the college. So, it’s important to know how to craft the perfect one.

What should be included in a college application video?

A college application essay and personal statement should focus on your background, experiences, and passions. Consider your personal story and how it sets you apart. Also, identify what aspects about you would contribute to the college's community and your long-term goals after finishing your studies at the college.

Here’s how you can write a video essay in nine steps, along with useful examples.

Step #1 - Select a suitable topic

Once you’ve understood the instructions, choose a specific topic you’ll be addressing in the video. Though some colleges will give you a topic to talk about, most of them will give you the freedom to select your essay topic of interest.

Think about what will best represent who you are as an individual and what makes you want to attend this particular college.

Your topic should be interesting, original, and unique. After all, admissions officers will see hundreds of other video applications, so yours needs to stand out!

Step #2 - Outline your talking points

Now that you know what topic(s) you’ll address in your video essay, create an outline of your talking points. This is an organized list of the main points you’ll cover in your video essay.

Your video essay should be well-organized and follow a clear and logical structure.

This will help you create a strong narrative that carries the viewer from beginning to end.

Remember to include any anecdotes or story highlights that may help you illustrate a point. An effective outline will help keep your thoughts organized when writing your video essay.

Step #3 - Open with a strong hook

The fun part is here – it's time to write down your video essay for college application. This is where all those talking points you wrote in the outline come into play.

The opening moments of your video essay can make or break your impression. To engage your audience from the start, make sure you open with a captivating hook that will catch the viewer's curiosity.

This could be a compelling question, an interesting anecdote, or a short personal story. Remember, you only have a few seconds to grab the attention of the busy admission committee - so make them count!

Example of an opening hook:

“One unforgettable winter in my seventh grade, my mother's battle with alcoholism reached a shocking peak when she attempted to take her life. As I visited her in the psychiatric ward, I couldn't help but battle with emotions and questions about her heart-wrenching decision. The twists and turns of these events profoundly influenced both my personal and professional growth. It ultimately led me to pursue a career in psychology.”

Step #4 - Introduce yourself

Once you've hooked your viewers, give a brief and genuine introduction of who you are. Mention your name, where you come from, your educational background, and your interests. 

This is your chance to establish a memorable connection with the viewers, so let your authentic self shine.

Step #5 - Identify the course you’d like to study

Next, explain the major or program you want to pursue at college and elaborate on why it appeals to you. Also, identify what motivated you to pursue that particular course. This shows the college that you have a clear educational vision and are passionate about your chosen field.

Step #6 - Explain your reasons for joining college

Now that the committee knows about you and your goals tell them why their institution is the best fit for you. Highlight specific features that attracted you to their program, whether it’s the extracurricular opportunities, prestigious faculty members, or campus culture.

You could also mention alumni success stories or the college's unique facilities that make you want to study there.

“My desire to join the University of Manchester started when I participated in their graduate school visitation program right after high school. During the program, I learned more about the Department of Psychology and met the wonderful lecturers. I also interacted with some alumni who applauded my career choice. The experience made me see how my interests aligned with those of this particular school.”

Step #7 - Explain the skills and values you bring

Next, sell yourself by emphasizing your unique qualities and values that would positively impact the college community. For instance, you can talk about your passion for learning, your strong work ethic, your ability to collaborate with others, or your dedication to making a difference in the college.

You can also mention your skills in extracurricular activities like sports or arts that you’ll use to impact the college culture.

“Throughout high school, I’ve always been a highly disciplined student with the desire to excel in everything I do. I also have a collaborative spirit and a strong will to help my fellow students succeed. My effective communication and interpersonal skills will help me to collaborate with fellow students to make the college highly accommodative for all students.”

Step #8 - Explain what you want to achieve in the end

Lastly, go beyond the degree and paint a picture of your long-term goals. Explain what you want to achieve after college and the impact you hope to make on the world.

Also, let the admission committee understand how your education will empower your personal and professional growth and how your experiences at college will propel you toward those dreams.

“At the end of my learning period at the college, I hope to participate in community-based programs to provide viable solutions for issues affecting mental health. Will also use my knowledge and skills to build a mental health facility to encourage mental wellness and inspire young professionals who would like to take the same career path.”

Step #9 - Review and polish

Once you’ve finished writing the video essay, it's important to spend time reviewing and editing your work. Correct poor sentence structures and double-check to ensure you’ve included all the essential information according to the essay prompt.

You can also share it with a trusted friend or family member to get valuable feedback and suggestions for improvement.

Key takeaway

Unlike a written essay, a video essay provides an opportunity to show your personality and let the admissions committee know who you are. It’s an opportunity to use your individual story to pique their interests.

Writing a winning video essay for a college application requires confidence and enthusiasm. With some preparation and creativity, you can craft an interesting essay that sets you apart from other applicants for college acceptance.

Half your work is done when you have a solid video essay script. Writers Per Hour’s team of expert writers can help you write a 100% original college application video essay script that presents your candidature, showcases your personality, and demonstrates your enthusiasm to join the university.

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What is a video essay?

A video essay is a short video that illustrates a topic, expresses an opinion and develops a thesis statement based on research through editing video, sound and image.

(Source: Morrissey, K. (2015, September). Stop Teaching Software, Start Teaching Software Literacy. Flowjournal . https://www.flowjournal.org/2015/09/stop-teaching-software-start-teaching-software-literacy/?print=print )

It is made of three main elements:

• Image (filmed footage and found footage)
• Sound (music and audio)
• Words (spoken and written)

All of them are linked to your own voice and argument. It is a way to write with video.

• Guidelines for Video Essay Best Practices Official technical guidelines by Prof. Antonio Lopez.

Video essays about video essays

Why Video Essays are just plain AWESOME by This Guy Edits  on YouTube .

Elements of the Essay Film from Kevin B. Lee on Vimeo .

F for Fake (1973) – How to Structure a Video Essay from Tony Zhou on Vimeo .

Sample Video Essays

• If Educational Videos Were Filmed Like Music Videos by Tom Scott
• How to Use Color in Film A blog post with multiple video essays about the use of color palettes by multiple great directors.
• Seed, Image, Ground by Abelardo Gil-Fournier & Jussi Parikka.
• Every Covid-19 Commercial is Exactly the Same
• Top Video Essayists some videos on this page are set to private
• VideoEssay: A subreddit for analytic videos and supercuts
• ISIL videos imitate Hollywood and video games to win converts
• Best Video Essays of 2023
• Best Video Essays of 2022 by British Film Institute
• Best Video Essays of 2020 by British Film Institute.
• Best Video Essays of 2019 by British Film Institute.
• Best Video Essays of 2018 by British Film Institute.
• Best Video Essays of 2017 by British Film Institute.
• Video Essays (Historical) A YouTube playlist of historically important films that helped define the concept of video essays.
• What Is Neorealism by kogonada.
• Analyzing Isis' propaganda - Mujatweets by Azza el Masri and Catherine Otayek.
• Oh dear! by Adam Curtis.
• Fembot in a Red Dress by Alison De Fren.
• WHY IS CINEMA: Women Filmmakers? NOT SEXIST, BUT LET'S BE REAL??? by Cameron Carpenter.
• Women as Reward - Tropes vs Women in Video Games by feministfrequency.
• Il corpo delle donne (sub eng) by Lorella Zanardo.

Video essays beyond COM

Video essays can be a valuable form of academic production, and they can be brilliant and insightful in many other fields apart from Communications and media studies. Here are some examples that cover all the JCU departments:

• Lady of Shalott | Art Analysis A look at John William Waterhouse's Pre-Raphaelite painting "The Lady of Shalott".
• How to ace your MBA video essay The 60-second online video essay is a recent addition to the MBA application process for some business schools.
• The Last Jedi - Forcing Change An analysis of Finn's and Kylo's narrative arc in Episode VIII of the Star Wars franchise.
• How The Economic Machine Works by Ray Dalio A simple but not simplistic and easy to follow 30 minute animated video that answers the question.
• Evolution of the Hero in British Literature This video essay discusses the literary heroes throughout the Anglo-Saxon Period, the Middle Ages, and the Renaissance Era in British Literature.
• Fast Math Tricks - How to multiply 2 digit numbers up to 100 - the fast way! An easy video tutorial unveiling some math tricks.
• Here's why we need to rethink veganism A brief climate change video essay on the environmental impacts of veganism, and how we can reframe going vegan less as a lifestyle and more as an aspiration.
• Italy on the edge of crisis: Should Europe be worried? Channel 4 discussing the delicate political juncture in Italy (May 2018).
• International Relations: An Introduction An overview by the London School of Economics and Social Science.

A video is basically a series of still images- each one is called a frame- that play back at a specific  rate . The frame rate (often abbreviated FPS for "frames per second") differs depending on where you are in the world and what you're shooting on.

If you're shooting a movie on celluloid (actual film that needs to be developed) then you are probably shooting at 24fps.

If you are shooting video in Europe then you are probably shooting at 25fps...

...unless you are shooting sports. Then you're probably shooting at 50fps.

If you're shooting video in the US or Canada then you are probably shooting at 30(29.98)fps...

...unless you're shooting sports. Then you're probably shooting at 60(59.98)fps...

...or unless you're shooting "cinematic video" at a frame rate of 23.976fps.

***The weird numbers for shooting in the US and Canada stem from the fact that while Europe's 50Hz electrical system operates at 50Hz, the 60Hz electrical system of the US actually operates at 59.98 Hz.***

If you're shooting at a higher frame rate (like 120fps or 250fps) it is probably because you want to play it back at one of these frame rates in order to achieve a slow motion effect.

Video sizes are measured in pixels. Resolution   refers to Width x Height. Here are some common resolutions:

• FullHD (1080p): 1920 x 1080
• HD (720p): 1280 x 720
• 4K (2160p): 3840 x 2160
• 4K Cinema: 4096 x 2160
• Standard Defintion (NTSC- US/Canada): 720 x 480
• Standard Definition (PAL- Europe): 720 x 576
• VGA: 640 x 360

Types of video essays

1. Supercut

A supercut is a compilation of a large number of (short) film clips, focusing on a common characteristic these clips have. That commonality can be anything: a formal or stylistic aspect, a shared theme or subject matter... 

Supercuts are a staple of fandom, but they can also be used as a form of audiovisual critique: to reveal cinematic tropes, to trace thematic or stylistic constants in a filmmaker’s work and so on.

Examples: ROYGBIV: A Pixar Supercut  or Microsoft Sam's  Every Covid-19 Commercial is Exactly the Same  or Chloé Barreau's  NON UNA DI MENO - l'8 MARZO sta arrivando!

2. Voiceover based

In this form, analysis is done by combining clips and images with a narrator’s voice that guides the process. This could be done for a variety of video essays styles: scene breakdowns, shot analyses, structural analyses, vlogs, etc. What is common is the integral role of the creator’s voice in advancing the argument.

Example: Tony Zhou’s Jackie Chan—How to Do Action Comedy or David Chen’s Edgar Wright and the Art of Close-Ups .

3. Text/Image/Sound-Based

In this form, analysis is done by combining text, images and sounds without a narrator’s voice to guide the process. Again, this could be done for a variety of video essays styles, but relies much more on editing to advance the argument.

Example: Kevin B. Lee’s Elements of the Essay Film or Catherine Grant’s All That Pastiche Allows Redux .

4. Desktop Films

A desktop film uses the screen of a computer or gadget to serve as the camera and canvas for all of the content of an audiovisual narrative. It can include content from videos, apps, and programs that would be viewable on a screen. It is a screen-based experience that uses the desktop as its primary medium.

Example: Katja Jansen’s Desktop Films ; Kevin B. Lee’s Reading // Binging // Benning .

Descriptions adapted from  Filmscalpel

Resources: background and fundamentals

Best Practices

• Code of Best Practices in Fair Use for Media Literacy Education Also downloadable as a PDF file
• Streaming: film criticism you can watch by Guy Lodge
• What is a Video Essay? Creators Grapple with a Definition Paula Bernstein from Filmmaker journal .
• The Video Essay As Art: 11 Ways to Make a Video Essay by Norman Bateman.
• Video essay: The essay film – some thoughts of discontent by Kevin B. Lee.
• Deep Focus - The Essay Film by British Film Institute and Sight & Sound .

Scholarly Websites about Video Essays

• The Videographic Essay: Practice and Pedagogy
• Audiovisualcy Video Essays on Vimeo.
• [In]Transition Journal of Videographic Films and Moving Image Studies.
• Introductory guide to video essay From the British Universities and Colleges Film and Video Council.

Resources: software and how-to

• How-to video essays by Greer Fyfe and Miriam Ross.
• Media Production Guide by Tisch Library, Tufts University.
• Video Reactions with OBS (Open Broadcast Software) Part 01 Setting up your scenes
• Video Reactions with OBS (Open Broadcast Software) Part 02 Recording with OBS

Storyboarding

• Planning and Storyboarding from Royal Roads University Library.
• Video Essay Script Template

Screencasting

• Quicktime (cross-platform)
• Screencast-O-Matic
• OBS Studio (open source, cross-platform) Open Broadcaster Software
• Flashback Express (PC only)
• 5 Free Tools for Creating a Screencast from Mashable.

Downloading and ripping

• Pasty Software for downloading.
• Savefrom allows up to 720p downloads of full video, 1080p downloads of video only (no audio). Select “download video in browser” on the site.
• Y2mate allows up to 1080p video downloads.
• Jdownloader Software for downloading
• Handbrake Software for ripping and converting
• DMA Basics: OBS for Video Essays A tutorial on how to use OBS for Netflix.

Note: Try to to ensure that you download in 720p resolution or higher. Your minimum level of quality should be 480p. If searching on YouTube, you can filter the search results to only show HD or 4K results. Check also the  Find Video   tab of this guide.

Free editing software options

• DaVinci Resolve (cross-platform) A color grading and non-linear video editing (NLE) application for macOS, Windows, and Linux, incorporating tools from Fairlight (audio production) and Fusion (motion graphics and visual effects that throw shade on After Effects).
• iMovie (Mac only)
• Videopad (cross-plaftorm)
• OpenShot (open source, cross-platform)
• Shortcut (open source, cross-platform)
• HitFilm Express (cross-platform)
• Free Music Archive An interactive library of high-quality, legal audio downloads directed by the radio station WFMU.
• SoundCloud SoundCloud is one of the world’s largest music and audio platform and you can search for creative commons music.
• YouTube Audio Library A library of free music and sound effects by YouTube. Each track is accompanied by information on the use.
• Sound Image Free music (and more) for your Projects by Eric Matyas. Only requires crediting the author for legal use (see "attribution info" page).
• Audacity A free and open-source digital audio editor and recording application software. Very useful to trim audio, convert a sample rate, apply a little compression, chop & screw, etc.
• REAPER A digital audio workstation and MIDI sequencer software. Technically a paid-for platform, its free-trial never ends.

Check also the  Find  Audio Resources  tab of this guide.

Creating credits, copyright and fair use

• Creating credits for video essays From Digital Design Studio at Tisch Library
• Fair Use Evaluator
• YouTube Fair Use Channel
• Society for Cinema and Media Studies Statement on Fair Use
• Blender A free and open-source 3D computer graphics software toolset used for creating animated films, visual effects, art, 3D printed models, motion graphics, interactive 3D applications, virtual reality, and computer games.
• GIMP A free and open-source raster graphics editor used for image manipulation (retouching) and image editing, free-form drawing, transcoding between different image file formats, and more specialized tasks.
• Inkscape A free and open-source vector graphics editor used to create vector images, primarily in Scalable Vector Graphics (SVG) format.
• Krita A free and open-source raster graphics editor designed primarily for digital painting and 2D animation. Good for sketching and conceptual art.

Stock footage

For stock footage, please check under the  Find video tab of this guide.

• Final Cut Pro X Tutorial by JCU Digital Media Lab.
• Final Cut Pro X Tutorial (PDF)
• Final Cut Pro X Full Tutorial by David A. Cox
• Audio Recording Tutorial by JCU Digital Media Lab.
• << Previous: Find Videos
• Next: Find Images >>
• Last Updated: Mar 15, 2024 3:38 PM
• URL: https://johncabot.libguides.com/communications

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Home » Video Editing » The Secrets of Successful Video Essays

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The Secrets of Successful Video Essays

Video essays are all the rage these days. If you’re interested as a creator or connoisseur, here are some of the secrets to creating successful video essays.

Cover image via Every Frame a Painting

Some are beautiful and thought-provoking , while others seem like quickly assembled supercuts with little intentionality behind them. The popularity of “ video essays ” has been growing in the last few years. Film critics and bloggers like Matt Zoller Seitz , Tony Zhou , Jacob T. Swinney and Kevin B. Lee have built careers around their well-crafted video essays . By examining some of the industry’s best, let’s explore what makes a video essay stand out above the rest.

Work With the Highest Quality Footage

Noted video essayists Fernando Andrés and Jacob T. Swinney recently did a Reddit AMA where they answered some questions about their processes. As you would expect, a huge part of their workflow is spent on finding and uploading the highest quality footage . Unless you’re working with film reels, the highest quality available to an average consumer would be from DVDs (preferably Blu-ray) . Keep an eye for director’s cuts or remastered versions that include restored 4k when possible.

As Jacob T. Swinney points out, pulling footage from YouTube is also an option in a pinch , but is not as likely to be the highest quality. Vimeo is another resource to consider because of its quality. You can find lots of YouTube download plugins or websites . Here are a few:

• VideoGrabby
• ClipConverter.cc

Make Music Choices That Play Into a Theme

Kevin B. Lee,  chief video essayist at Fandor , recently did an interesting experiment on how sound and music play into how video essays are perceived. When creating a video essay on  Chantal Akerman’s documentary  No Home Movie , Lee chose to highlight the film’s fragile banality by putting together a composition of the shots which show the quiet emptiness of the rooms featured in the film .  To add a further dynamic to the piece, Lee originally opted to put in music behind the footage ( Schubert’s Impromptu D. 899 Op. 90 No. 3) which   played into the film’s theme.

However, the video essay wasn’t quite as well received by all . Jonathan Miller, the president of Icarus Films ( No Home Movie ‘s distributor) took exception to Lee using music in an video essay on a film which purposefully draws power from its quietness and lack of soundtrack .

I watched the essay and I was surprised because there was no commentary on it. It was five minutes of Chantal’s film put in a different order with this very sentimental music laid over it. I wasn’t sure what made it an essay. It was as if he (Lee) cut Chantal’s footage to make another film entirely. (v ia Filmmaker Magazine )

Ultimately, Lee went back and created a new version with the music removed . However, he left both versions online as a way for the two videos to juxtapose how video essays can create emotions with their music choices (or lack thereof). You can watch the silent version below and read about Lee’s decision in his post here .

(If you need music for your next epic video essay, don’t forget that PremiumBeat’s got some pretty fantastic royalty free options !)

Structure Your Video Like a Film

Tony Zhou’s Every Frame a Painting channel has become one of the most recognized names in the video essay genre for its educational and well-structured content. In his video essay below (aptly titled “ How to Structure a Video Essay “), Zhou breaks down how he learned to structure his video essays by observing  how filmmakers structure their films . (By the way, if you haven’t seen Orson Welles’  F For Fake   , it may be the best film about faking a film about filmmaking .)

Remember, video essays aren’t essays. They’re films. So you want to structure and pace them like a filmmaker would. Therefore and but. Meanwhile, back at the ranch . — Tony Zhou

The concepts Zhou presents are clearly more than little tricks for YouTube videos . They’re some of the basic tenants of storytelling and structure that apply to videos big and small. If you’re serious about creating content that has a flow and narrative arc to go along with interesting images, understanding concepts like “ Therefore and but ” and “ Meanwhile, back at the ranch ” is key.

Consume, Consume, Consume

Perhaps one of the best ways to create successful video essays would be to watch as many as possible. The genre is pretty wide open in terms of different styles and definitions into what qualifies as a “video essay.”  There are several choices which you’ll have to make before you find the right one for you. However, if you can critically analyze what the different video essays are doing, you can find the distinctions that you find more worthwhile.

Here’s a great look into the history of video essays and the many different elements therein .

If you’re looking for some more examples, check out our post on Today’s   Top Video Essay Creators .

What are your favorite video essay channels? Share them in the comments below!

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Online Video Editor

The online video editor that helps you create faster

Kapwing is a full-featured video creator with intuitive tools designed for fast edits and effortless collaboration.

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• Online video maker. Edit your videos with our fast, powerful video editor. Accessible for beginners, feature-rich for pros. Available on any device.
• Magic subtitles. AI-powered subtitles let you add  word-by-word captions to any video. Change colors, fonts, and add animations or transitions.
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Frequently Asked Questions

Is it free to try Kapwing's video editor?

What devices and browsers does kapwing work with, what are some of kapwing's best features, what video files does kapwing work with, what is the best free video editor, why should i edit videos online, how do you make video edits, what's different about kapwing.

Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.