alphabet games case study

Alphabet Games

• Harvard Case Studies

Harvard Business Case Studies Solutions – Assignment Help

In most courses studied at Harvard Business schools, students are provided with a case study. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. Student’s role is to analyze the case and diagnose the situation, identify the problem and then give appropriate recommendations and steps to be taken.

To make a detailed case analysis, student should follow these steps:

STEP 1: Reading Up Harvard Case Study Method Guide:

Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study. It is very important to have a thorough reading and understanding of guidelines provided. However, poor guide reading will lead to misunderstanding of case and failure of analyses. It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered. Therefore, in-depth understanding f case guidelines is very important.

STEP 2: Reading The Alphabet Games Harvard Case Study:

To have a complete understanding of the case, one should focus on case reading. It is said that case should be read two times. Initially, fast reading without taking notes and underlines should be done. Initial reading is to get a rough idea of what information is provided for the analyses. Then, a very careful reading should be done at second time reading of the case. This time, highlighting the important point and mark the necessary information provided in the case. In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. Also, manipulating different data and combining with other information available will give a new insight. However, all of the information provided is not reliable and relevant.

When having a fast reading, following points should be noted:

• Nature of organization
• Nature if industry in which organization operates.
• External environment that is effecting organization
• Problems being faced by management
• Identification of communication strategies.
• Any relevant strategy that can be added.
• Control and out-of-control situations.

When reading the case for second time, following points should be considered:

• Decisions needed to be made and the responsible Person to make decision.
• Objectives of the organization and key players in this case.
• The compatibility of objectives. if not, their reconciliations and necessary redefinition.
• Sources and constraints of organization from meeting its objectives.

After reading the case and guidelines thoroughly, reader should go forward and start the analyses of the case.

STEP 3: Doing The Case Analysis Of Alphabet Games:

To make an appropriate case analyses, firstly, reader should mark the important problems that are happening in the organization. There may be multiple problems that can be faced by any organization. Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused.

Firstly, the introduction is written. After having a clear idea of what is defined in the case, we deliver it to the reader. It is better to start the introduction from any historical or social context. The challenging diagnosis for Alphabet Games and the management of information is needed to be provided. However, introduction should not be longer than 6-7 lines in a paragraph. As the most important objective is to convey the most important message for to the reader.

After introduction, problem statement is defined. In the problem statement, the company’s most important problem and constraints to solve these problems should be define clearly. However, the problem should be concisely define in no more than a paragraph. After defining the problems and constraints, analysis of the case study is begin.

STEP 4: SWOT Analysis of the Alphabet Games HBR Case Solution:

SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. SWOT for Alphabet Games is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management.

This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry. The strengths and weaknesses are obtained from internal organization. Whereas, the opportunities and threats are generally related from external environment of organization. Moreover, it is also called Internal-External Analysis.

In the strengths, management should identify the following points exists in the organization:

• Advantages of the organization
• Activities of the company better than competitors.
• Unique resources and low cost resources company have.
• Activities and resources market sees as the company’s strength.
• Unique selling proposition of the company.

WEAKNESSES:

• Improvement that could be done.
• Activities that can be avoided for Alphabet Games.
• Activities that can be determined as your weakness in the market.
• Factors that can reduce the sales.
• Competitor’s activities that can be seen as your weakness.

OPPORTUNITIES:

• Good opportunities that can be spotted.
• Interesting trends of industry.
• Change in technology and market strategies
• Government policy changes that is related to the company’s field
• Changes in social patterns and lifestyles.
• Local events.

Following points can be identified as a threat to company:

• Company’s facing obstacles.
• Activities of competitors.
• Product and services quality standards
• Threat from changing technologies
• Financial/cash flow problems
• Weakness that threaten the business.

Following points should be considered when applying SWOT to the analysis:

• Precise and verifiable phrases should be sued.
• Prioritize the points under each head, so that management can identify which step has to be taken first.
• Apply the analyses at proposed level. Clear yourself first that on what basis you have to apply SWOT matrix.
• Make sure that points identified should carry itself with strategy formulation process.
• Use particular terms (like USP, Core Competencies Analyses etc.) to get a comprehensive picture of analyses.

STEP 5: PESTEL/ PEST Analysis of Alphabet Games Case Solution:

Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future.

Pest analysis is very important and informative.  It is used for the purpose of identifying business opportunities and advance threat warning. Moreover, it also helps to the extent to which change is useful for the company and also guide the direction for the change. In addition, it also helps to avoid activities and actions that will be harmful for the company in future, including projects and strategies.

To analyze the business objective and its opportunities and threats, following steps should be followed:

• Brainstorm and assumption the changes that should be made to organization. Answer the necessary questions that are related to specific needs of organization
• Analyze the opportunities that would be happen due to the change.
• Analyze the threats and issues that would be caused due to change.
• Perform cost benefit analyses and take the appropriate action.

Pest analysis

PEST FACTORS:

• Next political elections and changes that will happen in the country due to these elections
• Strong and powerful political person, his point of view on business policies and their effect on the organization.
• Strength of property rights and law rules. And its ratio with corruption and organized crimes. Changes in these situation and its effects.
• Change in Legislation and taxation effects on the company
• Trend of regulations and deregulations. Effects of change in business regulations
• Timescale of legislative change.
• Other political factors likely to change for Alphabet Games.

ECONOMICAL:

• Position and current economy trend i.e. growing, stagnant or declining.
• Exchange rates fluctuations and its relation with company.
• Change in Level of customer’s disposable income and its effect.
• Fluctuation in unemployment rate and its effect on hiring of skilled employees
• Access to credit and loans. And its effects on company
• Effect of globalization on economic environment
• Considerations on other economic factors

SOCIO-CULTURAL:

• Change in population growth rate and age factors, and its impacts on organization.
• Effect on organization due to Change in attitudes and generational shifts.
• Standards of health, education and social mobility levels. Its changes and effects on company.
• Employment patterns, job market trend and attitude towards work according to different age groups.

• Social attitudes and social trends, change in socio culture an dits effects.
• Religious believers and life styles and its effects on organization
• Other socio culture factors and its impacts.

TECHNOLOGICAL:

• Any new technology that company is using
• Any new technology in market that could affect the work, organization or industry
• Access of competitors to the new technologies and its impact on their product development/better services.
• Research areas of government and education institutes in which the company can make any efforts
• Changes in infra-structure and its effects on work flow
• Existing technology that can facilitate the company
• Other technological factors and their impacts on company and industry

These headings and analyses would help the company to consider these factors and make a “big picture” of company’s characteristics. This will help the manager to take the decision and drawing conclusion about the forces that would create a big impact on company and its resources.

STEP 6: Porter’s Five Forces/ Strategic Analysis Of The Alphabet Games Case Study:

To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. In this model, five forces have been identified which play an important part in shaping the market and industry. These forces are used to measure competition intensity and profitability of an industry and market.

porter’s five forces model

These forces refers to micro environment and the company ability to serve its customers and make a profit. These five forces includes three forces from horizontal competition and two forces from vertical competition. The five forces are discussed below:

• THREAT OF NEW ENTRANTS:
• as the industry have high profits, many new entrants will try to enter into the market. However, the new entrants will eventually cause decrease in overall industry profits. Therefore, it is necessary to block the new entrants in the industry. following factors is describing the level of threat to new entrants:
• Barriers to entry that includes copy rights and patents.
• High capital requirement
• Government restricted policies
• Switching cost
• Access to suppliers and distributions
• Customer loyalty to established brands.
• THREAT OF SUBSTITUTES:
• this describes the threat to company. If the goods and services are not up to the standard, consumers can use substitutes and alternatives that do not need any extra effort and do not make a major difference. For example, using Aquafina in substitution of tap water, Pepsi in alternative of Coca Cola. The potential factors that made customer shift to substitutes are as follows:
• Price performance of substitute
• Switching costs of buyer
• Products substitute available in the market
• Reduction of quality
• Close substitution are available
• DEGREE OF INDUSTRY RIVALRY:
• the lesser money and resources are required to enter into any industry, the higher there will be new competitors and be an effective competitor. It will also weaken the company’s position. Following are the potential factors that will influence the company’s competition:
• Competitive advantage
• Continuous innovation
• Sustainable position in competitive advantage
• Level of advertising
• Competitive strategy
• BARGAINING POWER OF BUYERS:
• it deals with the ability of customers to take down the prices. It mainly consists the importance of a customer and the level of cost if a customer will switch from one product to another. The buyer power is high if there are too many alternatives available. And the buyer power is low if there are lesser options of alternatives and switching. Following factors will influence the buying power of customers:
• Bargaining leverage
• Switching cost of a buyer
• Buyer price sensitivity
• Competitive advantage of company’s product
• BARGAINING POWER OF SUPPLIERS:
• this refers to the supplier’s ability of increasing and decreasing prices. If there are few alternatives o supplier available, this will threat the company and it would have to purchase its raw material in supplier’s terms. However, if there are many suppliers alternative, suppliers have low bargaining power and company do not have to face high switching cost. The potential factors that effects bargaining power of suppliers are the following:
• Input differentiation
• Impact of cost on differentiation
• Strength of distribution centers
• Input substitute’s availability.

STEP 7: VRIO Analysis of Alphabet Games:

Vrio analysis for Alphabet Games case study identified the four main attributes which helps the organization to gain a competitive advantages. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Therefore there must be some resources and capabilities in an organization that can facilitate the competitive advantage to company. The four components of VRIO analysis are described below: VALUABLE: the company must have some resources or strategies that can exploit opportunities and defend the company from major threats. If the company holds some value then answer is yes. Resources are also valuable if they provide customer satisfaction and increase customer value. This value may create by increasing differentiation in existing product or decrease its price. Is these conditions are not met, company may lead to competitive disadvantage. Therefore, it is necessary to continually review the Alphabet Games company’s activities and resources values. RARE: the resources of the Alphabet Games company that are not used by any other company are known as rare. Rare and valuable resources grant much competitive advantages to the firm. However, when more than one few companies uses the same resources and provide competitive parity are also known as rare resources. Even, the competitive parity is not desired position, but the company should not lose its valuable resources, even they are common. COSTLY TO IMITATE: the resources are costly to imitate, if other organizations cannot imitate it. However, imitation is done in two ways. One is duplicating that is direct imitation and the other one is substituting that is indirect imitation. Any firm who has valuable and rare resources, and these resources are costly to imitate, have achieved their competitive advantage. However, resources should also be perfectly non sustainable. The reasons that resource imitation is costly are historical conditions, casual ambiguity and social complexity. ORGANIZED TO CAPTURE VALUE: resources, itself, cannot provide advantages to organization until it is organized and exploit to do so. A firm (like Alphabet Games)  must organize its management systems, processes, policies and strategies to fully utilize the resource’s potential to be valuable, rare and costly to imitate.

STEP 8: Generating Alternatives For Alphabet Games Case Solution:

After completing the analyses of the company, its opportunities and threats, it is important to generate a solution of the problem and the alternatives a company can apply in order to solve its problems. To generate the alternative of problem, following things must to be kept in mind:

• Realistic solution should be identified that can be operated in the company, with all its constraints and opportunities.
• as the problem and its solution cannot occur at the same time, it should be described as mutually exclusive
• it is not possible for a company to not to take any action, therefore, the alternative of doing nothing is not viable.
• Student should provide more than one decent solution. Providing two undesirable alternatives to make the other one attractive is not acceptable.

Once the alternatives have been generated, student should evaluate the options and select the appropriate and viable solution for the company.

STEP 9: Selection Of Alternatives For Alphabet Games Case Solution:

It is very important to select the alternatives and then evaluate the best one as the company have limited choices and constraints. Therefore to select the best alternative, there are many factors that is needed to be kept in mind. The criteria’s on which business decisions are to be selected areas under:

• Improve profitability
• Increase sales, market shares, return on investments
• Customer satisfaction
• Brand image
• Corporate mission, vision and strategy
• Resources and capabilities

Alternatives should be measures that which alternative will perform better than other one and the valid reasons. In addition, alternatives should be related to the problem statements and issues described in the case study.

STEP 10: Evaluation Of Alternatives For Alphabet Games Case Solution:

If the selected alternative is fulfilling the above criteria, the decision should be taken straightforwardly. Best alternative should be selected must be the best when evaluating it on the decision criteria. Another method used to evaluate the alternatives are the list of pros and cons of each alternative and one who has more pros than cons and can be workable under organizational constraints.

STEP 11: Recommendations For Alphabet Games Case Study (Solution):

There should be only one recommendation to enhance the company’s operations and its growth or solving its problems. The decision that is being taken should be justified and viable for solving the problems.

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Hopster’s Alphabet Hotel

Background info.

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Approach and solution.

Technology Stack

Value Delivered

• The number of daily active users of the Hopster app increased by 35% within 24 hours after releasing the Alphabet Hotel game;
• A cross-platform game with a simple colorful interface designed specifically for children's little fingers;
• The final game has flawlessly echoed Hopster's unique visual style;
• Alphabet Hotel received 89% positive reviews from parents and little ones within the Hopster app;
• Hopster has strengthened its position as the main competitor of YouTube Kids and Netflix.

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10 Super Fun Alphabet Games For Kids

The best way that kids learn is through play and by having fun. This is especially true when learning the alphabet. Learning the alphabet through play and by playing fun alphabet games is a great way to help kids remember the names, shapes, and sounds of the alphabet.

On this page, we have put together a list of our top 10 fun alphabet games for kids. These alphabet games are great for teaching kids about the names of the letters, letter recognition, and the phonics sounds of the alphabet make.

Best Alphabet Games For Kids

1. alphabet order game.

Top of our list of fun alphabet games for kids is the alphabet order game. One of the first things that kids learn about the alphabet is the names of the letters and the order of the letters. A great way to teach this is with the alphabet order game.

To play, first prepare some alphabet flashcards. If you don’t have any alphabet flashcards, you can download these alphabet flashcards for free.

Next, mix up the flashcards and give one to each student. Depending on the size of your class, you may need to give some students more than one flashcard. Once each student has an alphabet flashcard, the game can begin.

The idea of this alphabet game is simple. Play the alphabet song, and when the students hear their letter, they must stand up, show their flashcard, and shout the letter name out loud.

It may take the students some practice, but once they can follow along with the song, they will find this activity really fun. To make it even more fun, once students have mastered this activity at normal speed, you can speed up the song and see if they can keep up.

2. Alphabet Line Bingo

This next fun alphabet game can be used to practice the names of the letters or the alphabet sounds. To play, you’ll need some small alphabet flashcards. These small alphabet flashcards are perfect for this game.

This game is best played with 6 to 8 letters at a time. For example, you may wish to first play with letters A to H. Give each student, or pair of students, a set of small alphabet flashcards and ask them to arrange them in a horizontal line in any order they wish.

Once students have made a line with their cards, the game can begin. First, call out a letter of the alphabet, or a sound if you are teaching the letter sounds. Then, the students should look at their cards and find where that letter is.

If the letter is on the left or right end of the line of cards, then the student can turn that letter over. If the letter is in the middle of the line of cards, then they cannot turn it over.

Next, call out another letter and students should again see if that letter is at either end of their line of cards. The first student to turn over all their alphabet cards is the winner. Then, to play again, ask students to mix up their cards and make a new line.

This alphabet game for kids is a lot of fun and can be played with all letters of the alphabet over a few lessons as you teach 6 – 8 letters at a time. To download more alphabet and phonics flashcards for this game, including some CVC flashcards, visit our alphabet flashcards page .

3. Alphabet Sound Game

This next game is a fun alphabet game for kids which can be used to teach the alphabet sounds, the letter names, and the alphabet order.

To play this game, simply show the above video in class. In this game, the alphabet train will go by and show 5 letters of the alphabet. As the train goes by, ask students to call out the names of the letters. Or, if you are teaching the alphabet sounds, ask students to call out the phonics word on the card.

Next, the train will go by again, but this time there will be a letter missing. The students must then tell the teach which letter / alphabet sound is missing.

This alphabet game is a lot of fun and kids really love it. Especially when they get the answer right. The above game is for teaching the alphabet letters A to Z. If you would like to play this game for CVC words, check out our phonics train game page .

4. Alphabet Whisper Game

This alphabet game requires little to no preparation and is a super fun way to practice the alphabet letter names.

To play, first write the letters of the alphabet that you are teaching on the board. Then divide the class into two teams and have them line up in front of the board. Give the student at the front of each line a board eraser and then stand at the end of the line furthest away from the board.

To begin, whisper or show a letter of the alphabet to one student from each team. Then, when the teacher says ‘Go!’ the students should whisper the letter of the alphabet to the student next in line on their team. And then that student should whisper to the next student. And so on down the line.

Once the student at the front of the line hears the letter of the alphabet, they should race to board to erase that letter before the other team does. The first team to erase the letter gets a point for their team. Next, the student at the front of the line should go to the back of the line, and then the game can start again.

5. Alphabet Sound Guessing Game

This next game is a fun activity to review the sounds of the letters of the alphabet. In this game, students will see a letter of the alphabet and then will see a drawing of an object that starts with that letter.

Students must try to guess what it is before the time runs out.

The above video is just one example of this alphabet game. This game is available for free for all letters, A to Z, on our Phonics Alphabet Games page .

These games are best played once students already have some knowledge of the alphabet and the sounds of the letters. A great way to use these activities is to play one game at the start of each lesson to review the phonics sounds they have learned previously.

6. Alphabet Memory Game

This next alphabet game idea is great for teaching the alphabet sounds and names of the letters. For this game, all you need is some alphabet flashcards .

To play this game, first show one of the alphabet flashcards to the students and drill the name and sound of that letter. Next, find something in the classroom which starts with that letter and place the card next to it. For example, with the letter b you might want to place it next to a b ook or a b ag in the classroom.

Once you have placed approximately 6 to 8 cards around the classroom, the game can begin. Say one of the letters of the alphabet and ask students to try to remember where the card is. As they try to remember they will be recalling the name of the letter and the sound of the letter.

Once students have found all the letters, play the game again with the next 6 to 8 cards.

7. Alphabet Relay Race Game

An fun alphabet game you can play to teach the order of the alphabet is the alphabet relay race game. For this game, all you need is some alphabet flashcards, or even better, some magnetic letters of the alphabet.

To play, first prepare 2 sets of alphabet cards/magnets and place them in two piles in front of the board. Then, divide the class into 2 teams. The aim of the game is to place the alphabet in the correct order on the board as fast as possible.

To begin, line the students up in two teams at the end of the classroom furthest from the board. You may need to clear the desks, bags, etc, for safety. Next, place the letter A on the board for both teams and ask them what the next letter of the alphabet is (b).

Then, say ‘Go!’ and one student from each team should run to their pile of letters and find the letter b and place it on the board. After placing it on the board, the student should run back to their team and tag in the next student. That student should run and try to find the letter c.

The first team to place all the letters of the alphabet on the board in the correct order is the winner.

8. Alphabet Hidden Picture Game

This next alphabet game for kids is a fun alphabet PowerPoint Game. In this game, there are pictures of objects beginning with each letter of the alphabet hidden behind some colored shapes.

Click on the colored shapes to make them disappear. As they disappear, the kids should try to guess what it is and what letter of the alphabet it represents.

This game is a great way to review the alphabet initial sounds and the names of the letters of the alphabet. Download this alphabet PowerPoint game for free . For more hidden picture PowerPoint games on other English topics, check out our Hidden Picture PowerPoint Game page .

9. Alphabet Writing Practice

Once students have learned the names and sounds of the alphabet, they need to learn how to write the alphabet.

A fun way to do this is to use this alphabet practice video. This alphabet practice video shows students how to write the alphabet in both uppercase letters and lowercase letters.

To make this more fun, ask students to stand up out of their seats and to use their finger to draw the letters in the air. As they do, ask students to call out the number of strokes (1, 2, 3) as they write the letters. Once students can do it well, speed up the video in YouTube (click on the gear icon in the bottom right hand corner of the video) and see if students can keep up.

When students are ready, you can use these alphabet tracing worksheets to practice writing the letters of the alphabet.

10. Find The Alphabet Shape Game

This last alphabet game idea for kids is a fantastic way to boost your students’ alphabet letter recognition skills.

To play, take students outside/around the school and ask students to try to find things in the playground/school which have a similar shape to letters of the alphabet. For example, students might see a clock on the wall and recognize that the clock has a similar shape to the letter O.

If possible, the best way to do this activity is to have students take pictures with a camera of all the letter shapes they find. Then after the activity they can share with the class.

How Many Letters Are In The Alphabet?

Before you teach these alphabet games, your students will likely want to know how many letters there are in the alphabet. In the modern English alphabet, there are 26 letters. These consist of 21 consonants and 5 vowels. The 26 letters of the alphabet are a , b , c , d , e , f , g , h , i , j , k , l , m , n , o , p , q , r , s , t , u , v , w , x , y , and z .

More Alphabet Resources

Thanks for reading. I hope you found some fun alphabet game ideas for your next class. Before you go, check out our other free resources for teaching the alphabet and phonics:

• Alphabet PowerPoint Lessons
• Phonics CVC PPT
• Phonics A to Z Lesson Plan
• Alphabet Tracing Worksheets

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Fun Games to Learn the Alphabet

Pave the way for the future, learn the abcs with a great set of alphabet games, our educational resources.

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36 Fun Alphabet Activities That Make It Easy for Kids To Practice Their ABCs

Games, crafts, and more!

Alphabet activities make learning their ABCs more fun for kids. There are so many ways to practice your ABCs, you might be able to do one alphabet activity a day for a year without repeating. We’ve gathered 36 super-fun alphabet activities so kids can play and learn every day. Share this article with parents too so kids can practice at home!

1. Read alphabet books

Always our number-one go-to, especially with little ones: Read, read, read! There are hundreds of books to choose from that explore the alphabet. Here’s a list of 16 of our favorite alphabet books to help you get started.

2. Play alphabet hide-and-seek

Set up a sensory bin with sand, rice, or cornmeal and hide plastic alphabet bins inside. Challenge students to find a letter, identify its name and sound, and keep track of the letters they find on a whiteboard or piece of paper.

3. Write letters on dried beans

Large dried white beans are inexpensive to purchase and easy to write on. Grab a Sharpie and write all the upper- and lower-case letters on them. Then put each set in a pile (or baggie) and ask your kids to match them.

4. Line up in alphabetical order

Give each student an 8 x 11 piece of card stock with one letter written on it. Call out the ABCs one at a time and have students line up in alphabetical order. For example, call out the letter A. Students will look at their cards and whoever has A will start the line. Next, call out the letter B. That student joins the line. Continue until you get to the end of the alphabet.

5. Match uppercase and lowercase letters

Help your students learn to match uppercase and lowercase letters with this fun game. Using a Sharpie, label a divided container (like a mini quick pan or muffin tin) with lowercase letters. Give students a collection of uppercase alphabet beads and have them place the corresponding letter in the right compartment.

6. Use alphabet tracing strips

Sometimes learning a new skill takes repetition. Give students time to practice writing the letters in the alphabet with alphabet tracing strips.

7. Letter sort with sticky notes

Write individual letters on sticky notes and then place them all over your house or just on every stair in a staircase. This practice game has a lot of variations—all tied to sorting. Ask kids to sort by:

• Lowercase letters
• Uppercase letters
• Letters in their name
• Straight lines (H)
• Curved lines (c)
• Both curved and straight lines (B)

For even more practice, have them sort their finds into alphabetical order, match lowercase letters to uppercase letters, and then, find a way to sort them that’s new.

8. Use Q-tips

Let students dip Q-tips into paint and fill in letters on these Q-tip Letter Cards . Other tools you can use are pencil erasers or pushpins that students can use to poke holes.

9. String together letter beads

Letter recognition is the first step on the way to literacy. Help your students learn their letters with this fun bead-stringing activity. All you need is pipe cleaners, large alphabet beads, and small alphabet beads.

10. Write letters in shaving cream

Squirt shaving cream on a table and let your kids write letters in the cream. Smooth it out to erase and start again. Bonus: Their hands and your table will be cleaner than ever!

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11. Serve up some alphabet soup

Teach kids name recognition with this alphabet soup game. Get instructions at Play Teach Repeat .

12. Take it outside

Take your little ones outside with sidewalk chalk and let them practice their letters in the sunshine. Give students letter cards attached to an O-ring to work from.

13. Bend letters with pipe cleaners

Pipe cleaners have always been a trusted source for fine motor practice as well as a fun craft resource. Now use them to have kids create uppercase and lowercase letters.

14. Use an ABC floor mat

Invest in an inexpensive interlocking foam alphabet floor mat for your classroom. Kids can get down on hands and knees and trace each letter with their finger. Or do a little one-on-one with a student and have them hop to the letters you call out. For more ideas, check out this list of activities .

15. Make sensory ABC bags

This one is great because you can change up what you put in the bags and even move to sight words. You’ll need a gallon bag with a ziplock top. Add letters written on pieces of paper, magnetic letters, scrabble tiles, or anything else you can think of with letters. Then fill the bag with rice or oatmeal and seal it. Kids dig through the rice in the bag to find the letters. When they find them, they write down the letter they find until they locate all 26 letters of the alphabet.

16. Find invisible letters with watercolors

This is a classic. Using a white crayon, draw letters on a piece of white paper. Give your kids watercolors, let them paint the paper, and watch the letters appear.

17. Play musical alphabet

Set up letters in a big circle on the floor. You can use magnetic letters or just write them on index cards. Put music on and have your child walk around the circle to the music. When the music goes off, your child tells you the closest letter. Expand on it: Ask your child to name three things (colors, animals, etc.) that start with that letter.

18. Sponge the alphabet

Cut sponges into letters and use them for sponge painting letters or playing in the tub, or at school at a water table.

19. Put together name puzzles

Write the uppercase and lowercase letters in a name and then cut them apart in a simple zigzag. Mix up the letters and ask a child to match them up and put them in the right order.

20. Make letters from nature

Discover the alphabet right outside your door. Choose natural objects that already look like letters, or arrange them to form letters of the alphabet.

21. Eat your ABCs

We know from Alphabet Soup that eating your ABCs is plain old fun. So think of all the ways you can practice the alphabet at mealtime. Pancakes can be made into letters, Jell-O can be cut into letters, noodles can be used to make letters, and there’s even a recipe from Raspberri Cupcakes for making alphabet marshmallows .

22. Go on an alphabet scavenger hunt

The fun part about this for grown-ups is that there is no prep. Tell kids to go find objects that start with each letter of the alphabet. To make this game take longer, designate spots for them to bring each item back—one at a time. Every item must be approved before they can move on to the next. This allows for fewer meltdowns at the end when an item is deemed inaccurate.

23. Make your own ABC book

Personalizing the ABCs helps kids process and retain their learning. One of our favorite alphabet activities starts by creating a book out of 26 pieces of paper and staples or hole punches with a ribbon. Have kids write an uppercase and lowercase letter on each page. Finally, have them draw or cut out pictures of things that start with each letter.

24. Create ABC pop-up books

Use the tutorial video to learn how to make different kinds of pop-up pages. Then, create a page per week for 26 weeks for each letter. At the end, use a glue stick to glue them all together to make an ABC pop-up book!

25. Stamp letters in play dough

Roll out play dough and push letter stamps right into the dough. Alphabet activities using play dough are both tactile and great for practicing pre-reading skills.

26. Make tactile letter cards

There’s lots of research (and experience) to support the value of using all the senses to learn. Making these tactile alphabet cards will be fun and have lasting benefits.

27. Trace letters in spices

This one combines touch, smell, and sight. It gives you an opportunity to talk about what we use spices for as well. Put the bottle in front of a child and have them write the spice name in the spice to make things a bit more challenging.

28. Study a letter of the week

Many pre-K and kindergarten classes do a letter of the week, and for good reason. Teaching instant recognition of letters and practicing writing them is so important for learning to read. Doing alphabet activities for one letter each week reinforces knowledge and recollection.

29. Do the yoga alphabet

Show kids this video and take the time to learn each yoga pose. Connecting the mind and the body is great for learning.

30. Sing songs about the alphabet

Everyone loves to sing The Alphabet Song, but did you know there are lots of other songs to sing that can help you remember the alphabet? Try out this Sesame Street favorite.

31. Draw pictures from letters

Using letters as a starting point, teach kids how to draw. If this is too difficult at first, just write a letter and then draw a picture around the letter.

32. Highlight letters on a page

Print a page of text or grab your favorite magazine and a highlighter. Ask kids to highlight as many of one letter as they can find. This is also great for sight word recognition. Here’s a freebie from The Inspired Apple to get you started.

33. Do-a-Dot letter tracing

These fruit-scented dot markers you can buy on Amazon make tracing letters more fun and help kids with directionality and remembering how to write and recognize letters.

34. Play letter slap

Make two sets of index cards with all the letters on them (52 cards in all). Shuffle the cards together and deal them so each kid holds 26 cards. Together each player takes their top card and turns it upright. The player with the letter closest to A wins the hand and takes the card. If two of the same letter are played, the players slap the card. The one on the bottom of the slip wins the hand. The game ends when one player holds all the cards.

35. Match plastic egg letters

Surely you have some plastic Easter eggs hanging around your attic. Use a Sharpie or letter stickers to put an uppercase letter on one half and a lowercase letter on the other. Then separate the two and throw them all in a basket. Kids pull them out and match them up. Tip: Add difficulty by not coordinating the colors.

36. Create loose-part letters

Loose parts are exactly what they sound like—a collection of loose materials or objects. These can be small pebbles, bottle caps, random LEGO bricks, seeds, keys—anything. Draw big letters on a piece of paper and have kids line up loose parts to make the letter.

Recognizing letters is a fundamental part of learning how to read. Without it, children struggle to learn letter sounds and identify words. Beginning readers who know their alphabet have a much easier time learning to read. Making alphabet practice a part of every day in fun ways helps create a lifelong love for letters and words.

What games and activities do you like to use for practicing the alphabet? Come share in our We Are Teachers HELPLINE group on Facebook.

Plus, check out our favorite activities using alphabet beads and the best alphabet books ..

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Google alphabet case study: A Critical Analysis

Task: The case is written from the perspectives of Larry Page, CEO of Alphabet and Sundar Pichai, CEO of Google. The case focuses on opportunities and challenges faced by Alphabet’s largest business unit, Google. The case discusses Google’s history, its business model, and its role in Alphabet as it diversifies into other businesses. As Alphabet continues to implement an M-form structure to administer unrelated diversification, the adjacent business units will have a significant impact on Google. It needs to continue to innovate, even as it tries to retain the top talent that can create and commercialize new products. The road ahead comes with challenges in its core business in advertising, as well as the new corporate structure and accompanying moonshots of Alphabet.

The EMA tasks There are three tasks that you must perform to complete this EMA. Based on the Industry Analysis:

Task 1: Is the industry Google Alphabet in, an attractive industry? What does it take to remain competitive in this industry?

Based on the Management preferences and resources and capabilities:

Task 2 : Identify and critically evaluate Google Alphabet’s resources and capabilities using relevant BB835 frameworks and concepts.

In your answer you should use your evaluation of resources and capabilities to assess how Google Alphabet achieves competitive advantage in its industry.

Based on the Strategic Implementation: Focus on Recommendations and how to execute them:

Task 3: Following on from the managerial implications sections in Units 5, 6 and 7, what type of diversification strategy is Alphabet pursuing? What organizational structure is Alphabet using? What is the rationale behind this structure and diversification strategy?

Introduction In this report, a detailed analysis based on the Google alphabet case study has been carried out. The need for organizations to comprehend their strengths and weaknesses in order to survive and gain success in the competitive industry is significant to consider. Likewise, the industry analysis of Google Alphabet for its competitiveness has been depicted in this report. Besides, Google Alphabet’s resources and capabilities to gain long term profit and success through its diversification strategy and organizational structure have been identified basis the given Google alphabet case studyas well for in-depth understanding.

Task 1: Based on the Industry Analysis

i. The attractiveness of the Google Alphabet Industry Alphabet’s Google is one of the American multinational technology companies, operating under the leadership of SundarPichai, CEO. The subsidiary is operating under several industries including the internet, artificial intelligence, cloud computing, computer hardware, and software. However, based on the Google alphabet case study, it has been analyzed that online advertising and technology is its major industry attractiveness, accounting for 90% revenue in the business year 2016. In order to analyze the attractiveness of the Alphabet’s Google industry, the use of Porter's five forces model has been considered.

As stated by (Bischoff, 2016, p. 80) within this Google alphabet case study analysis, Porter's five forces model is a significant approach to identify and analyse the competitive forces around a particular industry that in turn assist to comprehend the weaknesses and strengths of the industry. Following are the five forces that have assisted Google Alphabet industry to stay ahead of the competition as well as to gain huge profits in long-term,

What is the bargaining power of suppliers in regards to the scenario of Google alphabet case study? For Alphabet’s Google, the bargaining power of suppliers is relatively low, (Stucke and Grunes, 2016, p. 98). The driving factor contributing to its revenue and business is its search engine core product, which was accounted to answer over 2 trillion searches in the business year 2016. It also offered around $8.9 billion in mobile-search revenue for Google. Considering the given Google alphabet case study in this context it can be stated that in addition, the need for suppliers to drive its core products is limited as its engineers act as a significant factor to manage its core business. Other than that, Adsense technology opened the entire web to Google advertising which offered the company with financial power as well as brand image.

Bargaining power of customers-

Alphabet’s Google has recognized itself as a reliable firm due to its technological capabilities. The customers have moderate bargaining power over the firm and its main customers are the businesses that offer ads on the Adsense, double click, and AdMob platform for advertising. However, the rise of the advertising competitors including Facebook, AOL, Microsoft, Verizon, and Yahoo has led to an increase in competition as well as the rise in the bargaining power of customers. The rise of social media platforms as discussed in the Google alphabet case study has offered customers several options in this industry, (Sorin-George and Catalin, 2017, p. 71).

Threats of substitute products- There is a moderate threat of this particular force over the Alphabet’s Google due to the rise of social media platforms for posting ads based on the interests and demographics of third-party businesses. Companies such as Facebook and Facebook ads are a potential threat to the firm for its substitute products, (Yeo, 2016, p. 121). Furthermore, it has been identified through the Google alphabet case study that Microsoft’s Bing search engine and Yahoo Bing Network has also gained 31% of market share due to the advertising platform which acts as a potential threat to the market share of Alphabet’s Google. However, the search engine and Google’s algorithm platform has been a significant factor to drive growth and attain huge market share, ruling the market explicitly.

The threat of new entrants- The barriers to entry are relatively high for the technology and advertising industry, acting as a potential advantage for Alphabet’s Google. The legal and regulatory structure in the technology industry is complex for new companies to enter. In addition, Google’s search engine also possesses significant challenges in the European market due to privacy issues and unpaid taxes. However, based on the readings of Google alphabet case study it is depicted that its technological infrastructure has complemented its losses in the industry due to its skilled employees. The capital investment for overcoming the challenges including retaining talent, regulations, competitions, and branding is relatively high for new entrants, (Gruber, 2017, p. 328).

Competitive rivalry- Based on the scenario provided in the Google alphabet case study, competition for Alphabet’s Google is relatively high in this industry. Companies including Facebook, AOL, Microsoft, Verizon, and Yahoo invest heavily in innovation and research as well as offer similar products like Alphabet’s Google. The bar is relatively high in the cloud industry as well due to players like Amazon and IBM in relation to customer service and technology, (Pilkington, 2017, p. 98). This critically impacts the market share of Alphabet’s Google explicitly.

ii. Alphabet Google’s competitiveness in this industry The competitiveness of Alphabet Google’s in this industry is relatively high as it possesses a strong desire to become more successful than its rivals, (Gablet al. 2016, p. 101). In relation to the Google alphabet case study, it has been analyzed that the major competitors of Google are Facebook and Microsoft followed by AOL, Yahoo, and Verizon. The company Facebook strategically grew by 42% of revenue in the business year 2016 and earned around $40 billion in the business year 2017 for its online advertising. Although the market share of AOL and Verizon is relatively low by 6%, these companies still have significant power in the market for its online advertising platform.

Fig: 1 (Competitiveness of Alphabet Google) Source: (Jurevicius, 2020)

Based on Fig 1 highlighted above within this Google alphabet case study analysis, it has been comprehended that Google has the major net digital revenue in the market of the US compared to its competitors including Facebook and Microsoft. The firm Google has gained around 73.73% market share for its search engine use accounted for in the business year 2018, (Jurevicius, 2020). Hence, it can be stated that the dominance of Alphabet Google’s in this industry is relatively high compared to its competitors. However, the major challenges of Alphabet Google’s discussed in the context of Google alphabet case studyinclude regulation in the European market that has affected its 90% market share as well as its bad content and advertisements affecting the privacy of people.

Furthermore, Waymo subsidiary, retaining top talents and alphabetization has also become the current challenges for the competitiveness of Alphabet’s Google. However, through strategic initiatives and appropriate regulation compliances, the firm can attain growth and long-term profit in the future. Its strategic initiatives and acquisitions of firms such as AdMob and Adsense have offered the company a competitive advantage. In addition to the facts obtained from the Google alphabet case study, there are certain online advertising that requires Google algorithms for laying ads, this potentially acts as a significant competitive force for the firm to successfully retain in this industry along with growth and profits, (Peris-Ortiz et al. 2016, p. 10).

Task 2: Management preferences and resources and capabilities i. Analyzing resources Value chain analysis of Alphabet’s Google- Primary activities Financial The financial analysis of the Alphabet’s Google has been increasing consistently over the past few years. Based on the Google alphabet case study, in the business year 2016, the advertising platform accounted for 90% of revenue. In addition, Alphabet's ‘Other Bets’ has been accounted for in decreasing revenue; however, the company is still funding to offer services to the users. The ad revenues including a mix of good and bad news had grown by $79 billion in the business year 2016 which is an increase of 18% percent compared to the last year. (Grant, 2016, p. 78) highlighted that the net income of Google decreased from 2016 to 2017 due to the higher cost of R&D and marketing costs. In addition, the United States has been its major source of income by revenues specifically for its search engine and online advertising platforms.

Marketing The firm heavily invests in marketing and R&D for driving product sales and brand recognition. Its marketing and R&D expenses reached around $50,000 million in the business year 2016, followed by $12.9 billion in the year 2017 in marketing expenses, (Mazzei and Noble, 2017, p. 411).

Operations The firm is headquartered at Mountain View, California. However, the operations of the firm expand over the global world for its building space and research and development facilities including Asia, North America, South America, and Europe.

Inbound logistics For the manufacturing of finished products and its assemblies, Alphabet’s Google relies on external suppliers. In addition, third-party distributors such as cellular network carriers are its suppliers. However, very little evidence has been identified for its supplier resources.

Outbound logistics The firm explored in the Google alphabet case study offers online services for keeping its products such as Adsense, search engine, Google Maps, and others running successfully. It relies on data centers to maintain its operations successfully in the market, (Berg, 2016, p. 98).

Support Activities Human Based on the Google alphabet case study, it has been identified that the firm has been able to employ top talents from the market through its ‘Googleyness’. however, managing those talents have been critical for the firm; for instance, the cases of Marissa Mayer and Sheryl Sandberg, who left Google for positions at Yahoo and Facebook. In addition, companies such as Uber and Airbnb are poaching Alphabet’s Google employees which is critical for the firm. However, (?irjevskis, 2016, p. 134) specified that Alphabet’s Google has established itself as a significant corporate culture reinforcing employee empowerment and welfare along with offering major perks and fat salaries to retain employees.

Physical or infrastructure Alphabet has several subsidiaries under its umbrella, where Google is one of the major subsidiaries offering higher revenue and success to compete in the market. The firm has a huge infrastructure at a global platform, (Moore, 2016, p. 234). The business of Alphabet other than Google operates independently based on market and industry standards. The buildings and R&D facilities are innovative and offer an appropriate environment to generate unique products.

Technological Information technology is one of the core business models of Alphabet’s Google making the firm one of the Big Fours, (Benoit et al. 2017, p. 225). Its core product search engine has offered the firm growth and profits since ages. Innovation and creativity have been its major strategic initiatives to overcome the challenges in the industry. Its advertising segments including Google websites and mobile search engine have significantly offered growth and higher revenues.

ii. Resource Imitability Alphabet’s Google VRIO analysis and its implications- Innovation Technological capabilities and focus towards innovation have been an essential part of the advantage for Alphabet’s Google. Its investment in R&D also reveals its focus on innovative products.

Skilled human resources The firm examined in the context of Google alphabet case study has top talents for managing the technological resources offering a competitive edge for the brand, (Castrogiovanni et al. 2016, p. 1816). However, talent retention is a significant issue due to the industry poaching approach.

Customer Loyalty and Popularity Alphabet’s Google has significantly gained popularity and customer loyalty. In the European region, it has more than 90% market share and in the US, it has around 70% market share. However, the substitution of products and the threat of rivalry have been immense within the past few years for Alphabet’s Google.

Cash The firm has the highest advantage due to its funding and financial capabilities compared to its competitors. Due to higher market concentration, its financial structure is consistently growing.

Commodity The firm’s advertising and core products have been in huge demand in the market due to its quality of services. In addition, an online advertising platform is a huge commodity for the firm to gain success and competitive edge, (Bijlet al. 2016, p. 153).

Table 1: (VRIO framework)

Task 3: Strategic Implementation i. Type of diversification strategy Alphabet is pursuing. In the business year 2015, August, the firm Google had restructured as a diversified conglomerate under the name ‘Alphabet’ by Sergey Brin and Larry Page. As stated by (Johnson, 2016, p. 97), conglomerate diversification integrates new products or services which are unrelated or not commercial or technological similarities. Although this diversification strategy has been integrated by the cofounders, it has significantly offered a rise in revenues through online advertising, other bets, and its core products. In addition, it has been also comprehended that this strategy can increase the transparency of the firm’s finances, resulting in growth in investment and the success of ‘moonshots’. However, the firm significantly invests in research and development costs along with advertising costs that highlight the probability of success due to this diversification strategy, (Allen et al. 2016, p. 6).

ii. The organizational structure of the Alphabet The organizational structure of the Alphabet illustrated in the Google alphabet case study is based on both product-based and flatness. In relation to product-based structure, the operations including Capital Stage, Calico, Waymo, DeepMind, Verify, Google X, GV, Sidewalk Labs, Jigsaw, and Nest have offered customers with information technology based on current and future market demand. In addition, Google’s products have also extensive internet access to customers around the global world through its product-based structure. This ability certainly fulfils corporate vision and mission statements of Alphabet explicitly, (Král and Králová, 2016, p. 5172).

On the other hand, the minimal vertical hierarchical lines of authority and communication, irrespective of Alphabet’s product-based structure, has offered the firm with both top-bottom and bottom-top communication lines. The organizational structure based on flatness enabled the firm to engage employees, groups, and teams facilitating creativity and innovation, (Strese et al. 2016, p. 48). Furthermore, the Google alphabet case study also highlights that the dual-class structure has assisted the firm to retain control after the conglomerate diversification strategy raising outside equity capital.

iii. The rationale behind the structure and diversification strategy The rationale behind the conglomerate diversification strategy is it can assist to mitigate the risks of market share and regulations in the event of the industry downturn for Alphabet. Also, the diversification enabled the firm to segregate its products and services based on the functional units, boosting profitability and brand image in the global market, (Zappa and Robins, 2016, p. 298). The competing companies including Facebook, Microsoft, Yahoo, and others can be defeated strategically through this diversification strategy through its diversified products. The organizational structure of Alphabet can eventually address the flexibility issues in supporting the human resources, resulting in employee retention. Additionally, the flexibility of each product-based unit can assist to customize the products based on geographical and demographical factors, resulting in competitiveness and long-term profit. Other than that, product-based groups have to be integrated with industry policies and regulations in the firm’s structure in order to gain huge market share and to satisfy various customers through innovation and uniqueness in its products, (Grant, 2016, p. 87). However, it is recommended that the firm must develop policies for its organizational structure to address the issues in the European Union and offer significant services as required. This can ensure long-term success and competitiveness in this particular industry.

Conclusion Hence from the overall Google alphabet case study analysis, it can be stated that Alphabet’s Google is in an attractive industry, exploiting the potential benefits offered in the technological industry. However, strategic initiatives have to be integrated to remain competitive. The resources and capabilities of the Alphabet’s Google have offered competitive advantages in the industry. In addition, the conglomerate diversification strategy and its organizational structure have the potential to gain long-term competitiveness and profit, irrespective of the contemporary challenges.

References Allen, D.E., McAleer, M., Powell, R.J. and Singh, A.K., 2016.Down-side risk metrics as portfolio diversification strategies across the global financial crisis. Google alphabet case studyJournal of risk and financial management, 9(2), p.6.

Benoit, S., Baker, T.L., Bolton, R.N., Gruber, T. and Kandampully, J., 2017. A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors. Journal of Business Research, 79, pp.219-227.

Berg, J., 2016. Corporate diversification and firm performance: The effect of the global financial crisis on diversification in India.

Bijl, L., Kringhaug, G., Molnár, P. and Sandvik, E., 2016. Google searches and stock returns. International Review of Financial Analysis, 45, pp.150-156.

Bischoff, A.L., 2016. Porters Five Forces. Innovation through Business, Engineering and Design. European Journal of Business and Management, pp.75-85.

Castrogiovanni, G., Ribeiro-Soriano, D., Mas-Tur, A. and Roig-Tierno, N., 2016. Where to acquire knowledge: Adapting knowledge management to financial institutions. Journal of Business Research, 69(5), pp.1812-1816.

?irjevskis, A., 2016. Sustainability in information and communication technologies' industry: Innovative ambidexterity and dynamic capabilities perspectives. Google alphabet case studyJournal of Security & Sustainability Issues, 6(2).

Gabl, S., Wieser, V.E. and Hemetsberger, A., 2016. Public Brand Auditing: A Pathway to Brand Accountability', Consumer Culture Theory (Research in Consumer Behavior, Volume 18).

Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons. Gruber, H., 2017. Innovation, skills and investment: A digital industrial policy for Europe. Economia e politicaindustriale, 44(3), pp.327-343.

Johnson, G., 2016. Exploring strategy: text and cases.Pearson Education.

Jurevicius, O., 2020. Alphabet (Google) SWOT Analysis (5 Key Strengths In 2020). [online] SM

Insight. Available at: [Accessed 17 May 2020].

Král, P. and Králová, V., 2016. Approaches to changing organizational structure: The effect of drivers and communication. Journal of Business Research, 69(11), pp.5169-5174.

Mazzei, M.J. and Noble, D., 2017. Big data dreams: A framework for corporate strategy. Business Horizons, 60(3), pp.405-414.

Moore, C., 2016. The future of work: What Google shows us about the present and future of online collaboration. TechTrends, 60(3), pp.233-244.

Peris-Ortiz, M., Ferreira, J.J., Farinha, L. and Fernandes, N.O., 2016.Introduction to multiple helix ecosystems for sustainable competitiveness.In Multiple Helix Ecosystems for Sustainable Competitiveness (pp. 1-13).Google alphabet case studySpringer, Cham.

Pilkington, M., 2017. Can blockchain improve healthcare management? Consumer medical electronics and the IoMT. Consumer Medical Electronics and the IoMT (August 24, 2017).

Sorin-George, T. and Catalin, G., 2017. The World’ s Most Innovative Companies in the Period 2015-2016. Ovidius University Annals, Economic Sciences Series, 17(1), pp.69-73.

Strese, S., Meuer, M.W., Flatten, T.C. and Brettel, M., 2016. Organizational antecedents of cross-functional coopetition: The impact of leadership and organizational structure on cross-functional coopetition. Industrial Marketing Management, 53, pp.42-55.

Stucke, M.E. and Grunes, A.P., 2016. Introduction: Big Data and Competition Policy. Big Data and Competition Policy, Oxford University Press (2016).

Yeo, S., 2016.From paper mill to Google data center.

Zappa, P. and Robins, G., 2016. Organizational learning across multi-level networks. Google alphabet case studySocial Networks, 44, pp.295-306.

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Twenty-five years after Waverley Park's last AFL game, political football moves to Tasmania stadium

When the final siren sounded in the Round 22 clash between Hawthorn and Sydney in August 1999, fans from all corners of the ground stormed the field.

Not because Tony "Plugger" Lockett had broken another goal-kicking record, or because Dermott Brereton had flattened someone in an all-in brawl. 

But because it was their last chance to do so.

The grand old Waverley Park stadium, once destined to become one of the world's largest sporting arenas, emptied its multi-coloured timber stands for the last time as people flocked to the sodden, muddy turf. 

The Hawks prevailed by 85 points that afternoon in front of a sell-out crowd of 72,130. 

Plugger kicked four for the losing side, and the ice-cold benches of "Arctic Park" in Melbourne's outer-east would never see an official AFL match again. 

This year marks a quarter of a century since that final siren, but in many ways the lessons of yesteryear remain at the fore in the sporting media landscape.

The AFL is yet again on a mission to build a brand new stadium, this time in Tasmania. 

So has the league learned its lesson from the demise of the much lauded "VFL Park"?

Born on a dream

Waverley Park holds many records: among them, it was the first venue to be designed and built specifically for Australian Rules football. 

Original plans were for a stadium with a capacity of about 160,000 — which would have made it the second largest in the world. 

The master plan was audacious, featuring a motel, indoor sporting grounds, a helipad, and even a lake.   

However the dream was never quite realised. 

Stadium capacity stalled at just over 100,000 — 72,000 seats plus standing room, amid an ongoing kerfuffle between the VFL (as the AFL was known before 1990), the state government and the Melbourne Cricket Club.

For all its ignominies, Waverley Park brought its fair share of innovation to the league. 

It hosted the VFL's first elimination final in 1972, the first interstate clash, the first Sunday match, and the  league's first night match — even if the bounce of the ball was delayed by nearly an hour due to a busted fuse. 

It hosted World Series Cricket, concerts from the likes of David Bowie and U2, even a Grand Final — the first away from the MCG and the only one featuring a baby blue batmobile. 

But despite this, Waverley Park quickly turned hero to whipping boy. 

The complaints were endless: it was too cold; the seats too hard; the surface too muddy; the sepia-toned scoreboard — though revolutionary when installed — too dated. 

And the less said about the car park, the better.

A mooted train line to the stadium never eventuated, resulting in a migraine-inducing bottleneck from the car park to the freeway after each game. 

"The ground is well known for its perceived shortcomings, reflecting the controversies and negative opinions which ultimately prevented the extraordinary stadium design and the wider master-plan being completed," reads the ground's Statement of Significance on the National Trust Database . 

Urban legend has it that some spectators are still stuck in their cars, searching for a way out. 

The cost and controversy 

In December 2001, the AFL sold the ground and surrounds to developers Mirvac for a reported $110 million.  

Waverley Park's replacement, Docklands Stadium, was completed at a cost of $460 million.

Having secured outright ownership of Docklands in 2016, the AFL set its sights on its next stadium — this time off the mainland, for  the league's latest addition, the Tasmania Devils .

But rather than being a boon for footy fans, the proposed stadium has become a political football.

The AFL is steadfast that the stadium will be built as promised, despite concerns about the appropriateness of the spend, location and even the need for a new stadium.

Monash University Department of Economics associate professor, Lionel Frost, said the AFL should learn its lesson from past failings at Waverley. 

"The lessons learned [from Waverley Park] are the cost of building stadiums are so high that unless they're used efficiently it imposes a really heavy burden, economically," he said.

Frost has crunched the numbers behind such league-owned stadiums as Waverley Park and Adelaide's Football Park. 

He found that while they certainly brought more fans through the gates, the stadiums were not used to their full potential. 

"Because it [Waverley Park] was owned by the league, the economic burden was on the VFL and its clubs at a time when a lot of them were in a lot of financial difficulty," Frost said.

"The Tasmanian stadium's one that would be owned by the people of Tasmania, so I think it's imperative that we get this right and that we make sure there's an asset created that will increase economic activity, that will increase community engagement, and in doing so ... create lasting benefits." 

What's next for Waverley? 

The Hawthorn Football Club's residency at Waverley Park is set to end in the coming years.

The club spent up big on a huge plot of land in Dingley Village, about 20 minutes south-west of their current home, in 2016, with work underway on an expansive new training centre. 

It's expected the build will be completed by the end of next year, however a move-in date remains to be confirmed. 

As for what happens when the Hawks fly the nest? That too is unclear. 

Monash Mayor Nicky Luo said the council wants to see the oval remain open to the public.

While Hawthorn Football Club chief executive, Ash Klein, said the club was continuing to assess how it will "optimise" the future use of the stadium following the club's departure.  

Meanhwile, the remnants of the stand and its VFL mural are provided some protection by Victorian Heritage Listing.

The ABC of SPORT

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