The Disadvantages of a Business Plan

by Kenneth Black

Published on 26 Sep 2017

The advantages of a business plan are very clear: it provides direction and strategy for your business, is often necessary to get financing and is a way to keep employees on track. While these advantages are all valuable, there also are some disadvantages to a business plan. Understanding these and how to avoid or correct them is key in determining the overall success of any plan. Doing this takes time and energy, but not doing it can be risky in the long run.

Discouragement

In the world of business, there are so many unknowns that it is comforting to have something on paper that will help determine whether or not your business will be successful. Many people may get so discouraged by what is revealed in the business plan they give up before they even open the doors. If you see opportunities beyond what the business plan reveals, taking a risk may be the only way to find out if you're right.

Cutting Corners

Many business plans fail because those involved do not spend the time or energy, or have the expertise, necessary to make the plan comprehensive enough to have true value. Shortcuts are often taken, according to Belmont University. An incomplete business plan could lead you to invest resources unwisely and cause a financial collapse.

In business, time is money, and coming up with a business plan does nothing to directly sell a product or service. Therefore, many may consider the time it takes to develop a business plan as a big disadvantage, and it could be. Coming up with a comprehensive business plan could take 400 or 500 hours, according to Cayenne Consulting. If you work 40 hours per week, this process could take 10 straight weeks at a minimum.

Tunnel Vision

In some cases, a business plan may provide employees, or even the owner, with a case of tunnel vision. In this scenario, other avenues of business opportunity may not be explored. For example, if you are starting a chocolate shop in a tourist area, your business plan may focus strictly on the traditional retail side of the equation. You may ignore an entire Internet side business simply because it is not in your business plan. Having a plan that is too narrow in scope could be a big disadvantage.

Some service companies specialize in helping you write a business plan. In fact, a consultant will meet with you, get the details of what you hope to do and where you hope to do it, conduct all the rest of the research necessary and then write a plan. Depending on how comprehensive you want this plan to be, it can be a very expensive option.

In the end, choosing whether or not to write a business plan or have one written is a choice you, as the business owner, can make. While there are some disadvantages to a business plan, you may have no choice but to have one in the long run. If you can self-finance the business, this becomes less of a necessity, but very few people can do it.

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Home » Pros and Cons » 14 Pros and Cons of a Business Plan

14 Pros and Cons of a Business Plan

Should you create a business plan? Most people will say that you should have at least some sort of outline that helps you guide your business. Yet sometimes an opportunity is so great that you’ve just got to jump right in and grab it before it disappears. If you want funding or growth to be sustainable, however, there is a good chance that you’ll need to create a business plan of some sort in order to find success. Here are some of the pros and cons of a business plan to consider as you go about the process of creating and then running your business.

What Are the Pros of a Business Plan?

A business plan is a guide that you can use to make money. By understanding what your business is about and how it is likely to perform, you’ll be able to see how each result receive can impact your bottom line. With comprehensive plans in place, you’ll be prepared to take action no matter what happens over the course of any given day. Here are some more benefits to think about.

1. It gives you a glimpse of the future. A business plan helps you to forecast an idea to see if it has the potential to be successful. There’s no reason to proceed with the implementation of an idea if it is just going to cost you money, but that’s what you do if you go all-in without thinking about things. Even if the future seems uncertain, you’ll still get a glimpse of where your business should be.

2. You’ll know how to allocate your resources. How much inventory should you be holding right now? What kind of budget should you have? Some resources that your business needs to have are going to be scare. When you can see what your potential financial future is going to be, you can make adjustments to your journey so that you can avoid the obstacles that get in your way on the path toward success.

3. It is necessary to have a business plan for credit. In order for a financial institution to give you a line of credit, you’ll need to present them with your business plan. This plan gives the financial institution a chance to see how organized you happen to be so they can more accurately gauge their lending risks. Most institutions won’t even give you an appointment to discuss financing unless you have a formal business plan created and operational.

4. A business plan puts everyone onto the same page. When you’re working with multiple people, then you’re going to have multiple viewpoints as to what will bring about the most success. That’s not to say that the opinions of others are unimportant. If there isn’t any structure involved with a business, then people with a differing opinion tend to go rogue and just do their own thing. By making sure that everyone is on the same page with a business plan, you can funnel those creative energies into ideas that bring your company a greater chance of success.

5. It allows others to know that you’re taking this business seriously. It’s one thing to float an idea out to the internet to see if there is the potential of a business being formed from it. Creating a business plan for that idea means you’re taking the idea more seriously. It shows others that you have confidence in its value and that you’re willing to back it up. You are able to communicate your intentions more effectively, explain the value of your idea, and show how its growth can help others.

6. It’s an easy way to identify core demographics. No matter what business idea you have, you’re going to need customers in order for it to succeed. Whether you’re in the service industry or you’re selling products online, you’ll need to identify who your core prospects are going to be. Once that identification takes place, you can then clone those prospects in other demographics to continue a growth curve. Without plans in place that allow you to identify these people, you’re just guessing at who will want to do business with you and that’s about as reliable as throwing darts at a dartboard while blindfolded.

7. There is a marketing element included with a good business plan. This allows you to know how you’ll be able to reach future markets with your current products or services. You’ll also be able to hone your value proposition, giving your brand a more effective presence in each demographic.

What Are the Cons of a Business Plan?

A business plan takes time to create. Depending on the size of your business, it could be a time investment that takes away from your initial profits. Short-term losses might happen when you’re working on a plan, but the goal is to great long-term gains. For businesses operating on a shoestring budget, one short-term loss may be enough to cause that business to shut their doors. Here are some of the other disadvantages that should be considered.

1. A business plan can turn out to be inaccurate. It is important to involve the “right” people in the business planning process. These are the people who are going to be influencing the long-term vision of your business. Many small business owners feel like they can avoid this negative by just creating the business plan on their own, but that requires expertise in multiple fields for it to be successful. A broad range of opinions and input is usually necessary for the best possible business plan because otherwise the blind spots of inaccuracy can lead to many unintended consequences.

2. Too much time can be spent on analysis. Maybe you’ve heard the expression “paralysis by analysis.” It cute and catchy, but it also accurately describes the struggle that many have in the creation of a business plan. Focus on the essentials of your business and how it will grow. Sure – you’ll need to buy toilet paper for the bathroom and you’ll want a cleaning service twice per week, but is that more important than knowing how you can reach potential customers? Of course not.

3. There is often a lack of accountability. Because one person is generally responsible for the creation of a business plan, it is difficult to hold that person accountable to the process. The plans become their view of the company and the success they’d like to see. It also means the business plan gets created on their timetable instead of what is best for the business and since there isn’t anyone else involved, it can be difficult to hold their feet to the fire to get the job done.

4. A great business plan requires great implementation practices. Many businesses create a plan that just sits somewhere on a shelf or on a drive somewhere because it was made for one specific purpose: funding. When a solid business plan has assigned specific responsibilities to specific job positions and creates the foundation for information gathering and metric creation, it should become an integral part of the company. Unfortunately poor implementation has ruined many great business plans over the years.

5. It restricts the freedom you once had. Business plans dictate what you should do and how you should do it. A vibrant business sometimes needs its most creative people to have the freedom to develop innovative new ideas. Instead the average plan tends to create an environment where the executives of the company dictate the goals and the mission of everyone. The people who are on the front lines are often not given the chance to influence the implementation of the business plan, which ultimately puts a company at a disadvantage.

6. It creates an environment of false certainty. It is important to remember that a business plan is nothing more than a forecast based on plans and facts that are present today. We live in a changing world where nothing is 100% certain. If there is too much certainty in the business plan that has been created, then it can make a business be unable to adapt to the changes that the world is placing on it. Or worse – it can cause a business to miss an exciting new opportunity because they are so tunnel-visioned on what must be done to meet one specific goal.

7. There are no guarantees. Even with all of the best research, the best workers, and a comprehensive business plan all working on your behalf, failure is more likely to happen than success. In the next 5 years, 95 out of 100 companies that start-up today will be out of business and many of them will have created comprehensive business plans.

The pros and cons of a business plan show that it may be an essential component of good business, but a comprehensive plan may not be necessary in all circumstances. The goal of a business plan should be clear: to analyze the present so a best guess at future results can be obtained. You’re plotting out a journey for that company. If you can also plan for detours, then you’ll be able to increase your chances to experience success.

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Advantages and Disadvantages of Business Plan

Every business starts with a business plan because starting a business without a plan is like going on a chilled winter night without warm clothes and since starting a business involves money and where there is money one cannot take chances of going ahead without a plan. In order to understand it better let’s look at some of the advantages and disadvantages of business plan –

Advantages of Business Plan

  • The first and foremost advantage of business plans is that once the company has business plan ready then only it can take it forward and present it to prospective investors who in turn if they like the plan will finance the business plan and we all know how important capital is for starting a business because without capital no business can start.
  • Another benefit of business plans is that it helps the promoter in getting things right because if plans are in mind only then it can lead to confusion as mind has dozen of ideas but once the plan in mind is put into paper in the form of business plan than it gets more clarity and the owner can concentrate on one plan only rather than thinking about dozen of plans.
  • Another advantage of the business plans is that it helps in prioritizing the work and also putting the right people for right job which in turn increases the possibility of the business plan being a success as the owner can keep track of milestones of business as envisaged in the business plan.

Disadvantages of Business Plan

  • The biggest disadvantage of the business plans is that it involves time and expenses and as far as small businesses are concerned they neither have money and expertise to make a proper business plan which in turn can lead to business suffering more rather than gaining from the business plan.
  • Another drawback of it is that due to the presence of business plans the owners may lose flexibility and become rigid also they will keep sticking to the business plan even if it detrimental to the interests of the business. So for example, if business plan has envisaged 10000 units of production but due to change in consumer taste sales of only 5000 units can be done and if the owner sticks to the business plan then it will be a loss making the decision. Hence a good business plan is one which has the scope of flexibility in it.
  • Another disadvantage of business plans is that though plans are good to see and hear but execution of those plans has many problems and uncertainties right from procurement of finance, production related uncertainty, marketing and selling challenges and many other problems and it is next to impossible that plans are carried out in exact fashion as set out by the top management or the owner of the company.
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  • How to Use Your Business Plan Most Effectively
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12 Reasons You Need a Business Plan

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12 Reasons You Need a Business Plan Writing a business plan gives you a much better chance for success. But it does open you up to some risks.

By Eric Butow • Oct 27, 2023

Opinions expressed by Entrepreneur contributors are their own.

This is part 11 / 11 of Write Your Business Plan: Section 1: The Foundation of a Business Plan series.

The only person who doesn't need a business plan is the one who's not going into business. You don't need a plan to start a hobby or something you do on the side for fun. But anybody beginning or extending a venture that will consume significant resources of money , energy, or time and that is expected to return a profit should take the time to draft some kind of plan.

Who Needs a Business Plan?

The classic business plan writer is an entrepreneur seeking funds to help start a new venture. Many great companies had their starts in the form of a plan that was used to convince investors to put up the capital necessary to get them underway.

However, it's a mistake to think that only startups need business plans. Companies and managers find plans useful at all stages of their existence, whether they're seeking financing or trying to figure out how to invest a surplus.

Established Firms Seeking Help

Many business plans are written by and for companies that are long past the startup stage but also well short of large-corporation status. These middle-stage enterprises may draft plans to help them find funding for growth just as the startups do, although the amounts they seek may be larger and the investors more willing because the company already has a track record. They may feel the need for a written plan to help manage an already rapidly growing business. A business plan may be seen as a valuable tool to convey the mission and prospects of the business to customers, suppliers, or other interested parties.

Just as the initial plan maps how to get from one leg of the journey to the next, an updated plan for additional funding adds another leg of your journey. It's not unlike traveling from the United States to Paris and then deciding to visit London or Barcelona or both along the way. You would then need to add to, or update, your plans. A business plan can, therefore, address the next stage in the life process of a business.

Related: How To Write A Business Plan

Business plans could be considered cheap insurance. Just as many people don't buy fire insurance on their homes and rely on good fortune to protect their investments, many successful business owners do not rely on written business plans but trust their own instincts. However, your business plan is more than insurance. It reflects your ideas , intuitions, instincts, and insights about your business and its future—and provides the cheap insurance of testing them out before you are committed to a course of action. There are so many reasons to create a business plan, and chances are that more than one of the following will apply to your business.

1. A plan helps you set specific objectives for managers.

Good management requires setting specific objectives and then tracking and following up. As your business grows, you want to organize, plan, and communicate your business priorities better to your team and to you. Writing a plan gets everything clear in your head before you talk about it with your team.

2. You can share your strategy, priorities, and plans with your spouse or partner.

People in your personal life intersect with your business life, so shouldn't they know what's supposed to be happening?

3. Use the plan to explain your displacement.

A short definition of displacement is, "Whatever you do is something else you don't do." Your plan will explain why you're doing what you've decided to do in your business.

4. A plan helps you figure out whether or not to rent or buy new space.

Do your growth prospects and plans justify taking on an increased fixed cost of new space?

Related: Do You Need To Write A Business Plan

5. You can explain your strategy for hiring new people.

How will new people help your business grow and prosper? What exactly are they going to do?

6. A plan helps you decide whether or not to bring on new assets.

How many new assets do you need, and will you buy or lease them? Use your business plan to help decide what's going to happen in the long term and how long important purchases, such as computer equipment, will last in your plan.

7. Share your plan with your team.

Explain the business objectives in your plan with your leadership team, employees, and new hires. What's more, make selected portions of your plan part of your new employee training.

8. Share parts of your plan with new allies to bring them aboard.

Use your plan to set targets for new alliances with complementary businesses and also disclose selected portions of your plan with those businesses as you negotiate an alliance.

9. Use your plan when you deal with professionals.

Share selected parts of your plan with your attorneys and accountants, as well as consultants if necessary.

10. Have all the information in your plan when you're ready to sell.

Sell your business when it's time to put it on the market so you can help buyers understand what you have, what it's worth, and why they want it.

Related: How To Build A Business Plan

11. A plan helps you set the valuation of the business.

Valuation means how much your business is worth, and it applies to formal transactions related to divorce, inheritance, estate planning, and tax issues. Usually, that takes a business plan as well as a professional with experience. The plan tells the valuation expert what your business is doing, when it's doing (or will do) certain things, why those things are being done, how much that work will cost, and the benefits that work will produce.

12. You can use information in the plan when you need cash.

Seek investment for a business no matter what stage of growth the business finds itself in. Investors need to see a business plan before they decide whether or not to invest. They'll expect the plan to cover all the main points.

Bonus: The Benefits for You

If you and/or someone on your team are still skeptical about the benefits of a business plan and how it will benefit you personally, consider some advantages that can help in your day-to-day management:

Your educated guesses will be better. Use your plan to refine your educated guesses about things like potential markets, sales drivers, lead processing, and business processes. Priorities will make more sense. Aside from the strategy, there are also priorities for other factors of your business including growth, management, and financial health. Use your plan to set a foundation for these, then you can revise them as the business evolves.

You'll understand interdependencies. Use a plan to keep track of what needs to happen and in what order. For example, if you have to time a product release to dovetail with your marketing efforts, your business plan can be invaluable in keeping you organized and on track.

You'll be better at delegating . The business plan must make clear who is responsible for what. Every important task should have one person in charge.

Managing team members and tracking results will be easy. The plan is a great format for putting responsibilities and expectations in writing. Then during team member reviews, you can look to your plan to spot the differences between expectations and results so that you can make course corrections.

You can better plan and manage cash flow. A cash flow plan within your overall business plan helps you and your leadership team make better-educated guesses about sales, costs, expenses, assets you need to buy, and debts you have to pay.

Related: How To Craft A Business Plan That Will Turn Investors' Heads

Business Planning Risks

There are risks associated with writing a business plan. That's right: While one of the main purposes of a business plan is to help you avoid risk, the act of creating one does create a few risks as well. These risks include:

The possible disclosure of confidential material. Although most of the people who see your plan will respect its confidentiality, a few may (either deliberately or by mistake) disclose proprietary information. For this reason, you may want to have a nondisclosure agreement, or NDA, signed before sending it to others.

Leading yourself astray. You may believe too strongly in the many forecasts and projects in your business plan.

Related: The Basics Of Writing A Business Plan

Ruining your reputation . . . or worse. If you purposely fill the plan with overly optimistic prognostication, exaggeration, or even falsehoods, you will do yourself a disservice. Some plans prepared for the purpose of seeking funds may run afoul of securities laws if they appear to be serving as prospectuses unblessed by the regulators.

Spending too much effort planning. You then may not have enough energy or time to actually run your business. Some call it "analysis paralysis." It's a syndrome that occurs when you spend so much time planning that you never do anything. For a lot of business people, this is a nonissue—they detest planning so much that there's no chance at all they'd forgo actually doing business and merely plan it.

Business planning can take on a life of its own. It's possible to spend so much time planning a startup that you miss your window of opportunity or to schedule such frequent updates of a plan for an established business that it becomes difficult to administer its other details. Big corporations have large staffs, which can be devoted to year-round planning. As a small business owner, you have to be more selective.

Your planning may be approaching the paralysis stage if you find yourself soothing your nerves about starting a business by delaying the startup date so you can plan more. If you notice yourself putting off crucial meetings so you can dig up more information for a plan update, suspect that planning has become overly important.

Related: What To Include And Not Include In A Business Plan

Diluting the effectiveness of your plan . If you put too much detail into your plan, you run the risk of overburdening anybody who reads it with irrelevant, obscuring details. A plan isn't supposed to be a potboiler, but it should tell a story—the story of your business.

Therefore, it should be as easy as possible to read. That means keeping technical jargon under control and making it readable in one sitting.

Explain any terms that may be unfamiliar to a reader who's not an expert on your industry. And never make the mistake of trying to overawe a reader with your expertise. There's a good chance someone reading your plan will know more than you do. If you come across as an overblown pretender, you can bet your plan will get short shrift.

It's easy to believe that a longer, more detailed plan is always better than a short, concise one. But financiers and others to whom you may send your plan are busy people. They do not have time to plow through an inches-thick plan and may be put off by its imposing appearance. Better to keep it to a couple of dozen pages and stick to the truly important material.

Expediting your plan . While some insist on endless planning, others try to speed up the process. In an effort to get a plan written quickly to show a potential investor, you may find yourself cutting corners or leaving out vital information. You don't want to take forever to prepare a business plan but using some of the business plan software programs can make it so easy that you find yourself letting the programs do more of the work. Remember, the tools are there to guide you and not the other way around. Give yourself enough time to make sure that:

  • Each section says what you want it to say.
  • All of your numbers add up and make sense.
  • You have answers to anything readers could possibly ask you.

More in Write Your Business Plan

Section 1: the foundation of a business plan, section 2: putting your business plan to work, section 3: selling your product and team, section 4: marketing your business plan, section 5: organizing operations and finances, section 6: getting your business plan to investors.

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Business Plan

Who should write a business plan, pros and cons of a business plan, the anatomy of a business plan, .css-uphcpb{position:absolute;left:0;top:-87px;} what is a business plan, definition of a business plan.

A business plan is a strategic document which details the strategic objectives for a growing business or startup, and how it plans to achieve them.

In a nutshell, a business plan is a written expression of a business idea and will describe your business model, your product or service, how it will be priced, who will be your target market, and which tactics you plan to use to reach commercial success.

Whilst every enterprise should have a plan of some sort, a business plan is of particular importance during the investment process. Banks, venture capitalists, and angel investors alike will need to see a detailed plan in order to make sound investment decisions — think of your plan as a way of convincing them your idea is worth their resources.

Roadmapping From A to Z

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Business plans can also be useful as a guide to keeping a new business on track, especially in the first few months or years when the road ahead isn’t too clear.

Starting a business isn’t an exact science. Some companies organically develop out of trial and error, while others are plotted out from start to finish.

So if you’re asking whether your company needs a lengthy business plan, the answer would be ‘no’. That said, there are definitely a few situations in which writing a plan makes sense and can help increase the chances of a business becoming successful:

In situations when the market is new and untested — or simply volatile — it can be very helpful to have a business plan to refer back to when the road ahead isn’t clear.

For those who have an exciting business idea but haven’t necessarily distilled it down into black-and-white. Writing a business plan is a great way to look at a concept from all angles and spot any potential pitfalls.

How to write a business plan?

The most important step in writing a business plan is to identify its purpose.

Who are you trying to attract with it, and why?

Here are a few key pointers for writing a business plan:

Are you looking to secure a bank loan, get funding from private investors, or to lure skilled professionals to join you?

Include a brief history of your business, the concept, and the products or services. Keep it professional and transparent.

Don’t exaggerate your experience or skills, and definitely don’t leave out information investors need to know. They’ll find out at some point, and if they discover you lied, they could break off their involvement. Trust is crucial.

Explain what the product or service your business offers in simplistic terms.

Watch out for complex language and do whatever you can to prevent readers from becoming confused.

Focus on the benefits the business offers, how it solves the core audience’s problem(s), and what evidence you have to prove that there is a space in the market for your idea. It’s important to touch on the market your business will operate in, and who your main competitors are.

Another essential aspect of writing an effective business plan is to keep it short and sweet. Just focus on delivering the crucial information the reader has to know in order to make a decision. They can always ask you to elaborate on certain points later.

Still, deciding whether or not a business plan will benefit you at this stage of your venture?

Let’s look at a few reasons why you might (or might not) want to write a business plan.

A business plan will help you to secure funding even when you have no trading history. At the seed stage, funding is all-important — especially for tech and SaaS companies. It’s here that a business plan can become an absolute lifesaver.

Your business plan will maintain a strategic focus as time goes on. If you’ve ever heard of “mission creep”, you’ll know how important an agreed can be — and your business plan serves exactly that purpose.

Having a plan down in black and white will help you get other people on board . Again, with no trading history, it can be hard to convince new partners that you know what you’re doing. A business plan elegantly solves this problem.

Your business plan can cause you to stop looking outward. Sometimes, especially in business, you need to be reactive to market conditions. If you focus too much on your original business plan, you might make mistakes that can be costly or miss golden opportunities because they weren’t in the plan.

 A lot of time can be wasted analyzing performance. It’s easy to become too focused on the goals and objectives in your business plan — especially when you’re not achieving them. By spending too much time analyzing past performance and looking back, you may miss out on other ways to push the business forward.

A business plan is out of date as soon as it’s written. We all know how quickly market conditions change. And, unfortunately, certain elements in your business plan may have lost relevance by the time you’re ready to launch. But there is another way — by transferring your strategic plan into an actionable roadmap , you can get the best of both worlds. The business plan contains important detail that is less likely to change, such as your mission statement and target audience, and the roadmap clarifies a flexible, adaptable, route forward.

So, you’ve decided to write a business plan — a great choice! 

But now comes the tricky task of actually writing it. 

This part can be a little frustrating because there is no one-size-fits-all template appropriate for all business plans. The best approach, in fact, is to look at common ingredients of a business plan and pick out the ones that make sense for your venture.

The key elements of a great business plan include:

An overview of the business concept . This is sometimes referred to as an executive summary and it’s essentially the elevator pitch for your business.

A detailed description of the product or service. It’s here that you’ll describe exactly what your core offering will be — what’s your USP , and what value do you deliver?

An explanation of the target audience. You need a good understanding of who you’ll be selling your product or service to, backed up by recent market research.

Your sales and marketing strategy. Now that you know who you’re targeting, how do you plan to reach them? Here you can list primary tactics for finding and maintaining an engaged client base.

Your core team . This section is all about people: do you have a team behind you already? If not, how will you build this team and what will the timeline be? Why are you the right group of people to bring this idea to the market? This section is incredibly important when seeking external investment — in most cases, passion can get you much further than professional experience.

Financial forecasts . Some investors will skim the executive summary and skip straight to the finances — so expect your forecasts to be scrutinized in a lot of detail. Writing a business plan for your eyes only? That’s fine, but you should still take time to map out your financial requirements: how much money do you need to start? How do you plan to keep money coming in? How long will it take to break even ? Remember, cash is king. So you need a cash flow forecast that is realistic, achievable and keeps your business afloat, especially in the tricky first few years.

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The Benefits and Risks of Writing a Business Plan

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The only person who doesn’t need a business plan is one who’s not going into business. You don’t need a plan to start a hobby or to moonlight from your regular job. But anybody beginning or extending a venture that will consume significant resources of money, energy, or time and that is expected to return a profit should take the time to draft some kind of plan.

Who Needs a Business Plan?

The classic business plan writer is an entrepreneur seeking funds to help start a new venture. Many great companies had their starts in the form of a plan that was used to convince investors to put up the capital necessary to get them underway.

However, it’s a mistake to think that only startups need business plans. Companies and managers find plans useful at all stages of their existence, whether they’re seeking financing or trying to figure out how to invest a surplus.

Established Firms Seeking Help

Many business plans are written by and for companies that are long past the startup stage but also well short of large-corporation status. These middle-stage enterprises may draft plans to help them find funding for growth just as the startups do, although the amounts they seek may be larger and the investors more willing because the company already has a track record. They may feel the need for a written plan to help manage an already rapidly growing business. A business plan may be seen as a valuable tool to convey the mission and prospects of the business to customers, suppliers, or other interested parties.

Just as the initial plan maps how to get from one leg of the journey to the next, an updated plan for additional funding adds another leg of your journey. It’s not unlike traveling from the United States to Paris and then deciding to visit London or Barcelona or both along the way. You would then need to add to, or update, your plans. A business plan can, therefore, address the next stage in the life process of a business.

12 Reasons You Need a Business Plan

Business plans could be considered cheap insurance. Just as many people don’t buy fire insurance on their homes and rely on good fortune to protect their investments, many successful business owners do not rely on written business plans but trust their own instincts. However, your business plan is more than insurance. It reflects your ideas, intuitions, instincts, and insights about your business and its future—and provides the cheap insurance of testing them out before you are committed to a course of action. There are so many reasons to create a business plan, and chances are that more than one of the following will apply to your business.

1. A plan helps you set specific objectives for managers.

Good management requires setting specific objectives and then tracking and following up. As your business grows, you want to organize, plan, and communicate your business priorities better to your team and to you. Writing a plan gets everything clear in your head before you talk about it with your team.

2. You can share your strategy, priorities, and plans with your spouse or partner.

People in your personal life intersect with your business life, so shouldn’t they know what’s supposed to be happening?

3. Use the plan to explain your displacement.

A short definition of displacement is, “Whatever you do is something else you don’t do.” Your plan will explain why you’re doing what you’ve decided to do in your business.

4. A plan helps you figure out whether or not to rent or buy new space.

Do your growth prospects and plans justify taking on an increased fixed cost of new space?

5. You can explain your strategy for hiring new people.

How will new people help your business grow and prosper? What exactly are they going to do?

6. A plan helps you decide whether or not to bring on new assets.

How many new assets do you need, and will you buy or lease them? Use your business plan to help decide what’s going to happen in the long term and how long important purchases, such as computer equipment, will last in your plan.

7. Share your plan with your team.

Explain the business objectives in your plan with your leadership team, employees, and new hires. What’s more, make selected portions of your plan part of your new employee training.

8. Share parts of your plan with new allies to bring them aboard.

Use your plan to set targets for new alliances with complementary businesses and also disclose selected portions of your plan with those businesses as you negotiate an alliance.

9. Use your plan when you deal with professionals.

Share selected parts of your plan with your attorneys and accountants, as well as consultants if necessary.

10. Have all the information in your plan when you’re ready to sell.

Sell your business when it’s time to put it on the market so you can help buyers understand what you have, what it’s worth, and why they want it.

11. A plan helps you set the valuation of the business.

Valuation means how much your business is worth, and it applies to formal transactions related to divorce, inheritance, estate planning, and tax issues. Usually, that takes a business plan as well as a professional with experience. The plan tells the valuation expert what your business is doing, when it’s doing (or will do) certain things, why those things are being done, how much that work will cost, and the benefits that work will produce.

12. You can use information in the plan when you need cash.

Seek investment for a business no matter what stage of growth the business finds itself in. Investors need to see a business plan before they decide whether or not to invest. They’ll expect the plan to cover all the main points.

Bonus: The Benefits for You

If you and/or someone on your team are still skeptical about the benefits of a business plan and how it will benefit you personally, consider some advantages that can help in your day-to-day management:

Your educated guesses will be better. Use your plan to refine your educated guesses about things like potential markets, sales drivers, lead processing, and business processes. Priorities will make more sense. Aside from the strategy, there are also priorities for other factors of your business including growth, management, and financial health. Use your plan to set a foundation for these, then you can revise them as the business evolves.

You’ll understand interdependencies. Use a plan to keep track of what needs to happen and in what order. For example, if you have to time a product release to dovetail with your marketing efforts, your business plan can be invaluable in keeping you organized and on track.

You’ll be better at delegating . The business plan must make clear who is responsible for what. Every important task should have one person in charge.

Managing team members and tracking results will be easy. The plan is a great format for putting responsibilities and expectations in writing. Then during team member reviews, you can look to your plan to spot the differences between expectations and results so that you can make course corrections.

You can better plan and manage cash flow. A cash flow plan within your overall business plan helps you and your leadership team make better-educated guesses about sales, costs, expenses, assets you need to buy, and debts you have to pay.

Business Planning Risks

There are risks associated with writing a business plan. That’s right: While one of the main purposes of a business plan is to help you avoid risk, the act of creating one does create a few risks as well. These risks include:

The possible disclosure of confidential material. Although most of the people who see your plan will respect its confidentiality, a few may (either deliberately or by mistake) disclose proprietary information. For this reason, you may want to have a nondisclosure agreement, or NDA, signed before sending it to others.

Leading yourself astray. You may believe too strongly in the many forecasts and projects in your business plan.

Ruining your reputation . . . or worse. If you purposely fill the plan with overly optimistic prognostication, exaggeration, or even falsehoods, you will do yourself a disservice. Some plans prepared for the purpose of seeking funds may run afoul of securities laws if they appear to be serving as prospectuses unblessed by the regulators.

Spending too much effort planning. You then may not have enough energy or time to actually run your business. Some call it “analysis paralysis.” It’s a syndrome that occurs when you spend so much time planning that you never do anything. For a lot of business people, this is a nonissue—they detest planning so much that there’s no chance at all they’d forgo actually doing business and merely plan it.

Business planning can take on a life of its own. It’s possible to spend so much time planning a startup that you miss your window of opportunity or to schedule such frequent updates of a plan for an established business that it becomes difficult to administer its other details. Big corporations have large staffs, which can be devoted to year-round planning. As a small business owner, you have to be more selective.

Your planning may be approaching the paralysis stage if you find yourself soothing your nerves about starting a business by delaying the startup date so you can plan more. If you notice yourself putting off crucial meetings so you can dig up more information for a plan update, suspect that planning has become overly important.

Diluting the effectiveness of your plan . If you put too much detail into your plan, you run the risk of overburdening anybody who reads it with irrelevant, obscuring details. A plan isn’t supposed to be a potboiler, but it should tell a story—the story of your business.

Therefore, it should be as easy as possible to read. That means keeping technical jargon under control and making it readable in one sitting.

Explain any terms that may be unfamiliar to a reader who’s not an expert on your industry. And never make the mistake of trying to overawe a reader with your expertise. There’s a good chance someone reading your plan will know more than you do. If you come across as an overblown pretender, you can bet your plan will get short shrift.

It’s easy to believe that a longer, more detailed plan is always better than a short, concise one. But financiers and others to whom you may send your plan are busy people. They do not have time to plow through an inches-thick plan and may be put off by its imposing appearance. Better to keep it to a couple of dozen pages and stick to the truly important material.

Expediting your plan . While some insist on endless planning, others try to speed up the process. In an effort to get a plan written quickly to show a potential investor, you may find yourself cutting corners or leaving out vital information. You don’t want to take forever to prepare a business plan but using some of the business plan software programs can make it so easy that you find yourself letting the programs do more of the work. Remember, the tools are there to guide you and not the other way around. Give yourself enough time to make sure that:

  • Each section says what you want it to say.
  • All of your numbers add up and make sense.
  • You have answers to anything readers could possibly ask you.

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The Disadvantages of Business Planning

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Business Planning as a Function of Management

How to write a conclusion on disaster management, what are the functions of a business plan.

  • How Can a Company Keep Its Strategic Plan Dynamic?
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It was Benjamin Franklin who immortalized the words “by failing to prepare, you are preparing to fail.” Then again, the wise sage died 128 years before the pandemic of 1918 and 230 years before the Coronavirus pandemic struck in 2020. As the only founding father to have signed all four of the planning documents that established the United States, small-business owners like yourself might be wondering what Franklin, in all his wisdom, would say about the wisdom of short-, long-term and strategic planning. After all, an uncontrolled “external event” like a pandemic can knock any carefully researched, thoughtfully written plan right off its mahogany stand. Then what?

Plan with a Purpose

Of all people, Franklin would have been able to impart valuable lessons to today’s small-business owners about the value in preparing for the immediate and long-term future. He was instrumental in four key planning documents, including the Declaration of Independence and the U.S. Constitution. The Constitution continues to be a “living document,” guiding decisions in all three branches of the federal government.

On a smaller scale than creating a new government, there are many advantages to planning for your small business, according to Lumen Learning . Planning can direct action, which can be invigorating as it coordinates activities to ensure specific outcomes are achieved. It can rouse motivation and commitment to a cause. Once people know where they’re headed, they’re much more likely to fall into line.

Planning can also set performance standards and benchmarks so it’s easier to periodically review goals and objectives. It improves the likelihood of resource allocation, almost like a falling domino. Often the biggest obstacle to any big idea are the resources necessary to move off of square one; planning can give any big idea a sense of urgency.

Note the Disadvantages of Planning

As small-business owners now know, a pandemic is just one external factor that can upend the potential advantages of planning. Political unrest, strikes and natural calamities are other such factors. But if you confine this exercise to internal factors alone, the disadvantages of planning still add up quickly. Management Study Guide notes that these disadvantages include:

  • inflexibility – a feeling that you must adhere to the plan and never deviate
  • discouraging creativity, innovation, initiative and experimentation after the plan is set
  • breeding a false sense of security and tunnel vision, stemming from putting too much stock in the plan and not seeing or reacting to changing conditions
  • blinding employees to opportunities that were not foreseen and addressed
  • being a time consuming process, requiring research, analysis and interpretation
  • being expensive, drawing resources away from a business when they could be used on other things
  • being rendered obsolete or irrelevant in a heartbeat

Manage the Disadvantages of Planning

One lesson runs consistently throughout this list: Planning should be a fluid process, constantly monitored and adjusted so that the plan remains timely and relevant. But back up the reality check one step further. Simply producing a planning document is no guarantee it will trigger results – no more than purchasing several bags of groceries guarantees a spectacular dinner. Many ingredients go into the outcome.

If you've weighed the pros and cons of planning and are feeling ambivalent, IgniteSpot Accounting says you may wish to try tempering the disadvantages of planning by a few methods. Feed your business' short-term goals into its longer-term goals. They should peacefully co-exist. Hold up all goals against your mission and vision statements to test them for relevance.

Involve employees in the planning process, and encourage them not to hold back. Make sure to integrate deadlines and defining roles and responsibilities – inclusions that are often left out of plans. (Is it any reason, then, that they fail to produce?) Plan for benchmarks that force you to stop and evaluate how the plan is doing, as well as milestones that your employees can celebrate.

You can also hire a consultant to come in and help if you feel as though a plan has run off the rails. Sometimes all that's needed is a quick fix by an outsider – who can see things dispassionately – for the plan to get back on track. Finally, plan (yes, on top of planning) for pivots, not just mere distractions. Pivots require a swift change in direction, not just an acknowledgment that “Ah yes; things have changed.”

It's entirely possible that the last tip may be one of the greatest lessons of the COVID-19 pandemic – and a crucial teaching moment for small-business owners who wish to create their own "living documents." Franklin, a businessman himself, could probably identify. As he said: “Either write something worth reading or do something worth writing.”

  • History.com: Benjamin Franklin
  • Lumen Learning: Pros and Cons of Planning
  • Management Study Guide: Disadvantages of Planning
  • IgniteSpotAccounting: Why You Should Set Better Long-Term Goals

Mary Wroblewski earned a master's degree with high honors in communications and has worked as a reporter and editor in two Chicago newsrooms. Then she launched her own small business, which specialized in assisting small business owners with “all things marketing” – from drafting a marketing plan and writing website copy to crafting media plans and developing email campaigns. Mary writes extensively about small business issues and especially “all things marketing.”

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Business Plan Templates

The Advantages and Disadvantages of Different Business Plan Strategies

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Introduction

A business plan strategy is a document that outlines and outlines the goals and objectives of a business. It also contains information about the company's objectives, strategies, and resources. As business owners or entrepreneurs, it is important to develop strategies that will allow the business to reach its goals in the long-term.

There are two primary strategies when it comes to business planning: complete and incomplete. A complete business plan strategy covers all aspects of the business, including management, marketing, finance, operations, and more. An incomplete business plan strategy typically focuses on one or two aspects of the business, such as finance or marketing.

Advantages and Disadvantages of Complete Strategies

Creating a business plan that takes a complete approach involves including all information wherein all factors are considered. When a business plan is created with a complete strategy, the goals and objectives of the organization are stated clearly and in detail. Furthermore, when taking a more detailed approach, every aspect of the business strategies is taken into account and can account for facets such as business environment, competitive market positioning, and supportive channels. These strategies are designed to enhance visibility, credibility, and reliability within the markets in which the organization looks to compete.

Disadvantages

The major disadvantage of developing a complete approach business plan is the high cost and time involved. Generally, a complete plan comprises of a complex set of components and intensive research. This includes research on technology, people, and competitive landscape, that can be quite expensive. Additionally, a complete business plan could take a few months and possibly even more than a year for completion. Furthermore, although a complete plan provides clear direction, since it focuses on more elements, it becomes very difficult and challenging to track progress. A complete approach can be too overwhelming at times, especially for smaller businesses.

Advantages and Disadvantages of Incomplete Strategies

Businesses that prefer an incomplete business plan strategy often find it less time consuming and more cost effective to implement. They do not invest more time into creating complex goals or analysis, which helps to save time, energy, and money. In addition, they allow businesses to easily adjust to changes in their markets or to develop in different directions without having to invest too much in planning.

A disadvantage of incomplete strategies is that they may not account for the true state of the business's operations due to their simpler set of objectives. This type of strategy could also fail to consider external influences, such as changes in the competitive environment, or the interests of stakeholders. Ultimately, developing an incomplete strategy can lead to inadequate or misdirected goals, and may prevent a successful outcome.

In addition, due to their simplified nature, incomplete strategies may not be able to thoroughly recognize potential risks and exploits that could ensue. This could lead to volatile decision making and a chaotic business environment. Furthermore, the strategies may lack the structure, focus, and vision that are necessary for any long-term business success.

Considerations for Choosing Between Complete and Incomplete Strategies

Choosing between complete and incomplete business plan strategies ultimately comes down to two major considerations: size and scale of business, and type and scope of planning.

Size and Scale of Business

The size and scale of your business is a key factor when deciding between complete and incomplete strategies. For smaller and more agile operations, an incomplete strategy may be preferable, as it requires less start-up cost and can be implemented quickly. And while larger operations are typically better-suited to a comprehensive approach, incomplete strategies may still be applicable depending on the nature of the business.

Type and Scope of Planning

The type and scope of planning is also a major factor when choosing between a complete and incomplete strategy. For example, companies that require detailed and elaborate plans may find that a complete strategy is more effective and efficient. Alternatively, less complex companies may find that an incomplete strategy is more suitable to their needs.

In addition to size and scope of business and type and scope of planning, there are a number of other considerations to take into account when selecting between complete and incomplete strategies. Such considerations may include budget, resources, timeline, and overall objectives. Ultimately, the strategy chosen should be tailored to the unique needs of the organization.

Examples of Suitable Industries for Complete Strategies

When it comes to creating a business plan, there is no one-size-fits-all approach. For some industries, a more complete strategy may be best while a more incomplete one may be better suited for others. Two industries that may require a more complete approach include the financial sector and the manufacturing industry.

Financial Sector

The financial sector is one of the most highly regulated industries in the world. When it comes to creating a business plan, it is critical to take a comprehensive approach that understands the legal and regulatory frameworks that govern this industry. A financial business plan should include an in-depth analysis of the competitive landscape as well as a detailed roadmap for how the business plans to achieve its financial goals. The business plan should also outline the risks associated with entering the industry and how the business will mitigate them.

Manufacturing Industry

The manufacturing industry is all about efficiency and cost savings. A successful manufacturing business plan must take a holistic view of the whole manufacturing process and include a detailed cost-benefit analysis. It should outline the costs associated with manufacturing, including capital costs, labor costs, raw materials, and other overhead expenses. The plan should also provide a clear timeline for when the business expects to achieve certain production goals and be able to generate revenue.

The manufacturing business plan should also include strategies for ensuring quality across the production process and meeting safety standards. A good plan should also include contingency plans for dealing with unexpected challenges and unexpected markets.

Examples of Suitable Industries for Incomplete Strategies

Incomplete business strategies can be a great fit for certain industries depending on the specific type of services or products they provide. The following is a list of two industries that are particularly suited for an incomplete business plan strategy.

Food & Beverage Service

Food and beverage service industries such as restaurants, catering, and cafes can benefit from an incomplete business plan strategy. As customers' tastes change drastically and the market shifts, businesses in these industries often face an ever-evolving landscape. By not having a rigid business plan to adhere to, these businesses can quickly adapt their approach and reevaluate their goals.

Likewise, retail businesses can also use an incomplete strategy as the market rapidly changes due to customer demands as well as technological advancements. With a plan that is not set in stone, such businesses can easily introduce new products or services to their customers as the need arises and keep up with the competition.

Choosing a business plan strategy is essential for companies that wish to achieve their business goals. There are several options available, including complete and incomplete strategies. Each strategy is beneficial in different scenarios, but both should be thoroughly considered in order to determine which is the best fit for a company.

Summary of Complete and Incomplete Strategies

A complete strategy involves strategizing enterprise-wide goals and implementing the necessary tactics to achieve them. This kind of strategy is best suited to businesses that have well-defined goals, the right resources, and the capacity to implement a long-term plan. An incomplete strategy, on the other hand, emphasizes flexibility and adapting to changing business needs. It is best suited to companies that need to adjust their plans quickly, as the market shifts.

Final Considerations for Choosing a Strategy

When choosing between a complete and incomplete business plan strategy, business owners should take into account their goals, resources, and needs. It is essential to evaluate each option carefully in order to determine which strategy is best suited for the company's specific needs. Additionally, business owners should also consider any outside factors, such as the current market and competitors, that could influence their decision.

By understanding the differences between complete and incomplete business plan strategies, companies can make an informed and effective decision for their business. With the right strategy in place, businesses can develop and grow on their own terms.

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What are the advantages and disadvantages of a business plan?

The hands of a businessman in front of a spiral notebook containing business plan ideas.

Almost every business starts with a business plan. These documents are used to map out the steps you want to take to get your business off the ground. However, do these strategy documents work for all businesses?

Whether you’re an entrepreneur or an investor, business plans are considered an essential part of starting a new business . For business owners and other stakeholders, it acts as a manual that can be used to chart a business’ success. Similarly, business plans can generate confidence, helping to convince potential lenders that investment is a risk worth taking.

However, business plans can also be expensive and time-consuming to create. Additionally, there is also no guarantee that a business will succeed just because a sound plan has been put in place.

To help you decide if a business plan would benefit your new venture, this guide runs through the main advantages and disadvantages.

The advantages of a business plan

Although a business plan takes time and money to create, it can help save both in the future if done properly. Below we take a look at some of the key advantages of creating a business plan:

1. It helps you forecast future steps The primary purpose of a business plan is to give you (and investors) an idea of whether your business has the potential to be successful. By mapping out your next steps and setting milestones, you can spot strengths and weaknesses in your ideas and set targets. This is helpful as it may prevent you from proceeding with a business idea that may end up costing you money.

On the other hand, these initial forecasts may provide the positive projections you need to actually get started and even attract outside investment. Even if your business plan produces an uncertain forecast, it still provides a small glimpse of the direction your business wants to head in and how it may perform on the way. This is valuable information, both for business owners and third-party stakeholders.

2. It is required if you want to apply for credit In order to secure a business loan from an official lender, a business plan is essential. Most banks will not even meet with you to discuss financing unless you have a business plan to present. This is because financial institutions like banks and credit unions need a way to accurately gauge their lending risks.

A well-thought-out business plan gives you the opportunity to show lenders how organised and prepared you are. It should explain how your business will use any capital you are lent and how you intend to make repayments. This level of detail can help to instil confidence in your business by persuading lenders you are a good risk.

3. It helps you to identify future cash flow issues A business plan should contain detailed cash flow forecasts and analysis. This shows potential lenders how money is expected to travel in and out of your business. It can also be useful for owners to determine if/when the business is expected to have cash flow problems under certain strategies. Having this information at hand can make it easier to financially plan, ensuring the business is always properly funded.

4. It helps you to allocate resources One of the biggest challenges for new business owners is resource management. From how much inventory you should buy to setting initial budgets, these decisions can be difficult. A business plan encourages you to create a workable budget and allocate resources before you start spending. This ensures you can afford everything you need and you don’t overspend before your business can start making money.

5. It helps you better understand your competition Creating a business plan requires a great deal of industry research. While you may think you have a strong handle on what you want your business to achieve, only by analysing your competition will you be able to see the full picture. A business plan can help you produce highly valuable insights into competitor demographics. This includes existing consumer trends and preferences, as well as costing insights. These findings are not always viable without conducting business plan competitor analysis.

6. It can help to secure talent In order for a business to be successful, attracting talented workers is crucial. A business plan can help to secure this talent by setting out a clear vision for the business. From management to skilled entry level staff, by showing individuals the direction and potential of the business, you can start to build a strong and coherent team.

The disadvantages of a business plan

Business plans can be time-consuming and expensive to produce. On top of this, there is also no guarantee that they will be accurate or help you to achieve the investment you are looking for. With this in mind, below we outline a number of disadvantages when it comes to creating a business plan:

1. It may not be accurate Putting together credible business plans is a highly skilled process. For this reason, many businesses seek the help of experienced business advisors when creating one. However, even with the help of a broad range of expert opinions, there is no guarantee that what is produced will be accurate. Industries and even wider business climates can change very quickly. This means that even taking the time and money to create an in-depth business plan can be risky.

2. It can make you become ‘tunnel-visioned’ In a world where nothing is 100% certain, treating your business plan as an uncompromising manual is a bad idea. The fact is, they are nothing more than a set of forecasts. If followed religiously, these strategy documents can ultimately do more harm than good. This is especially true if you become tunnel-visioned by your business plan and fail to adapt when market forces and changing economic environments demand it.

3. It can waste precious time and money Creating a business plan can take a lot of time and money to produce. It may require the help of third-party experts, such as business advisors, lawyers and accountants, all of which will charge for their services. Additionally, it can also take you and other employees away from the day-to-day tasks involved with launching a new business. This can lead to precious resources being wasted on a task whose cost may exceed its benefits.

The above points show that although business plans represent an essential component for most new businesses, comprehensive plans may not be 100% necessary in all circumstances. Luckily, if you are looking to put one together but are struggling to know where to start, the Markel Law Hub can help. We have a simple, easy-to-follow business plan template for you to download. To learn how you can access the Markel Law Hub, click here .

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Pros and Cons of Writing a Business Plan from Scratch

business plan from scratch

The business plan is an essential document for strategizing about the steps your business needs to take to reach the next level of success. When you are writing a business plan , you generally have three choices: You can write a business plan from scratch, you can hire a professional to write a plan for you, or you can use business plan software to generate one using computerized templates.

There are pros and cons to each of these methods, but today we’re going to look at some of the advantages and disadvantages of writing a business plan from scratch.

PRO: It’s free

Writing your own business plan from scratch saves you money because you don’t have to pay professional market rates, and you don’t need to purchase special software in order to produce your business plan. Depending on the size of your business and the complexity of your business plan, this can be significant savings, especially over professional rates.

PRO: Personalize your plan with industry insight

When you write your own plan, you can draw on your own years of experience to tailor it to your specific situation and the industry insight that you have gained as a leader in your field. No one knows your business and your place in your industry better than you, so you can use yourself as your own best resource.

PRO: Intimate understanding of your plan

You will never know a business plan better than when you are intimately involved with it at every level. As you work through all of the financial statements, charts, graphs, and research, you will develop a deeper knowledge of your business and its position than you could ever gain from reading someone else’s work. This can be especially beneficial if you need to present your plan to investors or to a bank and will have to be able to talk in knowledgeable detail about everything contained in it.

CON: You get what you pay for

Because you are writing the plan yourself, you are limited by your own available time and expertise in developing your plan. As the old saying goes, you don’t know what you don’t know. When you hire experts or use paid software, you receive some guarantees of accountability and that the information in the plan will be presented correctly, with calculations that are accurate. If you are developing your own business plan, you won’t have a guarantee that charts are correct, data are accurate, and calculations are done right. If you make a mistake, there is no one to catch it buy you.

CON: It’s a lot more work

At every step of the plan-writing process, you will need to do all of the work yourself. That means that you can’t simply drag and drop numbers in a computer to generate financial statements, graphs, and charts for you. Instead, you will need to create these essential documents yourself. You will also need to format the whole business plan, complete with pagination, headings, etc. While this might seem easy enough if you are comfortable with desktop publishing software, it can be exceptionally time-consuming, even for desktop publishing pros, when you need to merge different types of documents, integrate spreadsheets, or use complex pagination or formatting styles.

CON: It’s more difficult to keep your plan up-to-date

Plans created by software can be updated with the click of a mouse, while those produced by experts can rely on those experts to do the updating for you, for a fee. When you create your own plan, you have to update it yourself, and you need to ensure that any updates and changes are carried through consistently from the beginning of the plan to the end, which can be a lot of extra work.

The path you choose for your business plan will depend on a number of factors, but before choosing to go it alone, be sure that you are comfortable with the different tools and datasets you will need to complete your business plan. If you have any concerns or doubts about the process, you might be better off using business plan software or even hiring someone professional to help write your own business plan for you.

Ultimately, a business plan serves as a key document for your company’s future, so it’s important to put in the time and the effort to do it right the first time to ensure that your company’s future remains bright.

Dragan Sutevski

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Home » What Is Business Plan and How To Write It? [Template]

What Is Business Plan and How To Write It? [Template]

July 20, 2021 max 7min read.

business plan

This article covers:

What Is a Business Plan?

Who is in charge of writing a business plan.

  • How To Write a Business Plan?

What Are the Advantages and Disadvantages of Writing a Business Plan?

  • What Is the Skeleton of a Business Plan?

Business Plan Definition

A business plan is a document that outlines the strategies and objectives that a startup or organization wants to achieve and how they plan to achieve them.

A business plan is like a map for starting or growing your company. It lays out the essential details of your business and how you plan to succeed.

Simply put, a business plan is a written copy of the business idea, what financial model it will adopt, the product or service, who will be the target audience, their marketing strategies, etc. It is conducive in the initial stages of establishing your enterprise. 

The business plan is essential for the investment process. A detailed plan is crucial to attract stakeholders , venture capitalists, and investors or angel investors to pitch your business idea. In such a case, your business plan becomes your way of convincing them to invest their resources in your plan because it is worth it. 

The core of a good plan tells the story of your business idea – what problem you’re solving and for whom. Are you hoping to start a bakery downtown? Create a new software tool? The plan explains who your potential customers are and why they’ll love what you offer.

It also includes specifics like who’s on your team, what you’re selling or the service you provide, and how you’ll spread the word (marketing). You’ll want to estimate sales projections and costs so folks understand how you’ll make money. This shows profits down the road.

A big part is differentiating from the competition. What makes your approach unique? Why pick you over similar options? The plan convinces potential backers or partners that you’ve thought it through and have a clear path to profits.

Overall, taking time to craft a solid plan is super helpful in the long term. It guides you through launch and growth. Review it yearly to check if your assumptions are still tracked, or if changes are needed. A plan keeps momentum on your side.

Starting or developing a business plan isn’t a science or learned through a degree. Some companies develop through trial and error, while others are drafted from head to toe. 

Hence, the answer is No if we are talking about a particular person responsible for writing a business plan. Similarly, there is no need for an extended, lengthy business plan to be written with each plan elaborated. 

Irrespective of all this, there are still some conditions in which a business increases its chances of becoming successful by drafting a business plan. Such conditions are as follows: 

  • For tech startups, a business plan can be a medium to gain long-term funding, especially with no trading history.
  • When the market is new, untested, or volatile, a business plan can come in handy and serve as a document to fall back upon, mainly to tackle uncertainties and unclarity.
  • If you have an excellent business idea and haven’t given it much thought or put it on paper, drafting a business plan can be a good option. Writing a business plan can help you carefully structure and evaluate your thoughts from different angles to spot risks.

How To Write a Business Plan? 

First and foremost, when writing a business plan, you need to identify the problem your business will aim to solve and the purpose your business serves. 

Once that is sorted, you need to consider who you are trying to attract with it, what kind of customers, and why. Following are some additional key points to consider while drafting your business plan: 

  • Note how you plan to secure your funding through private investors, bank loans, etc.
  • Write about your business history, the concept, and what products or services you are trying to sell.
  • Ensure you are transparent with your investors and do not keep any information from them. Do not exaggerate or bluff about your experience and skills. Gaining trust is crucial.
  • Explain the details about your product or service in layperson’s terms. Avoid jargon as much as possible to avoid confusing the reader.
  • Focus on the business’s strengths, the problem it aims to solve, and the evidence you have to prove the same.
  • Understanding the market you are penetrating is crucial, as is conducting competitor analysis, knowing who your competitors are, learning about your competitive advantage , and finding your unique selling proposition (USP) .
  • Last but not least, ensure your business plan is brief. Instead, keep it as short and precise as possible. Your aim through the business plan is to deliver crucial information so the reader can decide.

It’s quite easier to write a business plan if you consider the given points. However, it’s still not a walk in the park. If you still have trouble drafting your plan, consider hiring a writer—an affordable business plan writer  who can help you put the first version of your plan on paper.

If you are still trying to decide whether or not you should dedicate your time to making a business plan, here are a few advantages and disadvantages of a business plan to help you make this decision. 

Advantages of a Business Plan

  • A business plan can be your golden document to secure funding for your business . Initially, funding is crucial, especially for tech and SaaS startups.
  • The strategic focus of your business is preserved after the first stage. You can read about scope creep and understand how a company occasionally diverges from its goal, which could lead to stagnancy. In such a case, it is essential to understand the success factors in a business and plan exactly to serve the purpose.
  • Having a business plan on paper invites other passionate people on board . When you have a trading history, it is easier to get people on board. However, if you have a plan, it convinces potential investors that you are sure about what you are doing. 

Disadvantages of a Business Plan

  • A business plan can hamper you from looking forward. This means you may depend too much on your plan without considering other external factors such as market conditions, trends, etc. Such a dependency can lead you to make mistakes and miss potential golden opportunities just because they were not in the plan.
  • Analyzing performance can become time-consuming. A business plan can make you dwell on your past mistakes by focusing on the goals and objectives you could not achieve. Analyzing past performance could save time and resources by focusing on moving forward with strength.
  • Constant change makes a business plan outdated as soon as it’s written. We know that the world is changing quickly, so your business plan will likely lose its relevance by the time you are ready to launch. A great alternative to the business plan is a strategic project roadmap . This is because a business plan has a lot of essential details, such as the mission statement , which are less likely to change either way. Moreover, a roadmap can help pave the most adaptable and actionable path.

What Is the Skeleton of a Business Plan? 

Since you are still reading, I am sure you’ll want to know what the skeleton of a business plan looks like. 

Remember that it can be frustrating because critical thinking is involved, and there is no hard-fast rule for a business plan. However, the best approach is to look at other business plan templates and write yours in a way that makes sense to any layman. 

Here is what a Business plan constitutes of: 

  • Overview: In this section, you summarize your business concept and its execution.
  • Detailed Description: In this section, you will describe the kind of product or service you are offering, what the unique selling point is, and how valuable your business is.
  • Target audience: In this section, you will explain your market segmentation , the target market , their essential traits, etc., backed up by user research .
  • Marketing strategy: Once you know your target audience well, you must document how you will reach them through a marketing strategy. A marketing strategy is often defined within the marketing plan , where primary establishment and engagement strategies are explained in detail. However, as a subsection in a business plan, it need not be as detailed as a market plan.
  • Core team: This section will discuss your people and the team behind the development process. If you don’t have a team yet, you must discuss how team members will be selected, what candidates suit you, and the timeline. This section is critical to procure external investments such as passion and enthusiasm.
  • Financial Predictions: Remember that investors are mainly concerned about finances because no one wants to invest in a loss-making company. Hence, your financial sedition is going to be scrutinized a lot more than anything else. Therefore, it is crucial to be thorough with the same. Make sure you talk about how much money you need to get started and how you plan to keep the money rolling in. Ensure that your cash flow forecast is realistic and achievable, which will help keep your business floating for the first few years.

More like this:

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A business plan consists of the overview of your business idea, detailed descriptions of your product or service and its unique selling proposition, your target audience, your marketing strategy, the core team and how to hire it, and the financial model or predictions.

A business plan helps you pitch your business idea to potential investors and secure funding. When your business is on the brink of losing focus after a few initial years, a business plan helps you to stay on track. Lastly, it invites other potential employees, partners, or investors to invest their resources in your business.

A business plan expires fast because of our constantly evolving world. It is not dependable in the long run because of its ignorance towards changing marketing conditions. It can obstruct you from looking forward to external factors and golden opportunities since it compels you to focus on the plan, creating dependency.

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Do you REALLY need a business plan?

The top three questions that I get asked most frequently as a professional business plan writer will probably not surprise you:

  • What is the purpose of a business plan – why is it really required?
  • How is it going to benefit my business if I write a business plan?
  • Is a business plan really that important – how can I actually use it?

Keep reading to get my take on what the most essential advantages of preparing a business plan are—and why you may (not) need to prepare one.

Business Plan Purpose and Importance

The importance, purpose and benefit of a business plan is in that it enables you to validate a business idea, secure funding, set strategic goals – and then take organized action on those goals by making decisions, managing resources, risk and change, while effectively communicating with stakeholders.

Let’s take a closer look at how each of the important business planning benefits can catapult your business forward:

1. Validate Your Business Idea

The process of writing your business plan will force you to ask the difficult questions about the major components of your business, including:

  • External: industry, target market of prospective customers, competitive landscape
  • Internal: business model, unique selling proposition, operations, marketing, finance

Business planning connects the dots to draw a big picture of the entire business.

And imagine how much time and money you would save if working through a business plan revealed that your business idea is untenable. You would be surprised how often that happens – an idea that once sounded so very promising may easily fall apart after you actually write down all the facts, details and numbers.

While you may be tempted to jump directly into start-up mode, writing a business plan is an essential first step to check the feasibility of a business before investing too much time and money into it. Business plans help to confirm that the idea you are so passionate and convinced about is solid from business point of view.

Take the time to do the necessary research and work through a proper business plan. The more you know, the higher the likelihood that your business will succeed.

2. Set and Track Goals

Successful businesses are dynamic and continuously evolve. And so are good business plans that allow you to:

  • Priorities: Regularly set goals, targets (e.g., sales revenues reached), milestones (e.g. number of employees hired), performance indicators and metrics for short, mid and long term
  • Accountability: Track your progress toward goals and benchmarks
  • Course-correction: make changes to your business as you learn more about your market and what works and what does not
  • Mission: Refer to a clear set of values to help steer your business through any times of trouble

Essentially, business plan is a blueprint and an important strategic tool that keeps you focused, motivated and accountable to keep your business on track. When used properly and consulted regularly, it can help you measure and manage what you are working so hard to create – your long-term vision.

As humans, we work better when we have clear goals we can work towards. The everyday business hustle makes it challenging to keep an eye on the strategic priorities. The business planning process serves as a useful reminder.

3. Take Action

A business plan is also a plan of action . At its core, your plan identifies where you are now, where you want your business to go, and how you will get there.

Planning out exactly how you are going to turn your vision into a successful business is perhaps the most important step between an idea and reality. Success comes not only from having a vision but working towards that vision in a systematic and organized way.

A good business plan clearly outlines specific steps necessary to turn the business objectives into reality. Think of it as a roadmap to success. The strategy and tactics need to be in alignment to make sure that your day-to-day activities lead to the achievement of your business goals.

4. Manage Resources

A business plan also provides insight on how resources required for achieving your business goals will be structured and allocated according to their strategic priority. For example:

Large Spending Decisions

  • Assets: When and in what amount will the business commit resources to buy/lease new assets, such as computers or vehicles.
  • Human Resources: Objectives for hiring new employees, including not only their pay but how they will help the business grow and flourish.
  • Business Space: Information on costs of renting/buying space for offices, retail, manufacturing or other operations, for example when expanding to a new location.

Cash Flow It is essential that a business carefully plans and manages cash flows to ensure that there are optimal levels of cash in the bank at all times and avoid situations where the business could run out of cash and could not afford to pay its bills.

Revenues v. Expenses In addition, your business plan will compare your revenue forecasts to the budgeted costs to make sure that your financials are healthy and the business is set up for success.

5. Make Decisions

Whether you are starting a small business or expanding an existing one, a business plan is an important tool to help guide your decisions:

Sound decisions Gathering information for the business plan boosts your knowledge across many important areas of the business:

  • Industry, market, customers and competitors
  • Financial projections (e.g., revenue, expenses, assets, cash flow)
  • Operations, technology and logistics
  • Human resources (management and staff)
  • Creating value for your customer through products and services

Decision-making skills The business planning process involves thorough research and critical thinking about many intertwined and complex business issues. As a result, it solidifies the decision-making skills of the business owner and builds a solid foundation for strategic planning , prioritization and sound decision making in your business. The more you understand, the better your decisions will be.

Planning Thorough planning allows you to determine the answer to some of the most critical business decisions ahead of time , prepare for anticipate problems before they arise, and ensure that any tactical solutions are in line with the overall strategy and goals.

If you do not take time to plan, you risk becoming overwhelmed by countless options and conflicting directions because you are not unclear about the mission , vision and strategy for your business.

6. Manage Risk

Some level of uncertainty is inherent in every business, but there is a lot you can do to reduce and manage the risk, starting with a business plan to uncover your weak spots.

You will need to take a realistic and pragmatic look at the hard facts and identify:

  • Major risks , challenges and obstacles that you can expect on the way – so you can prepare to deal with them.
  • Weaknesses in your business idea, business model and strategy – so you can fix them.
  • Critical mistakes before they arise – so you can avoid them.

Essentially, the business plan is your safety net . Naturally, business plan cannot entirely eliminate risk, but it can significantly reduce it and prepare you for any challenges you may encounter.

7. Communicate Internally

Attract talent For a business to succeed, attracting talented workers and partners is of vital importance.

A business plan can be used as a communication tool to attract the right talent at all levels, from skilled staff to executive management, to work for your business by explaining the direction and growth potential of the business in a presentable format.

Align performance Sharing your business plan with all team members helps to ensure that everyone is on the same page when it comes to the long-term vision and strategy.

You need their buy-in from the beginning, because aligning your team with your priorities will increase the efficiency of your business as everyone is working towards a common goal .

If everyone on your team understands that their piece of work matters and how it fits into the big picture, they are more invested in achieving the objectives of the business.

It also makes it easier to track and communicate on your progress.

Share and explain business objectives with your management team, employees and new hires. Make selected portions of your business plan part of your new employee training.

8. Communicate Externally

Alliances If you are interested in partnerships or joint ventures, you may share selected sections of your plan with the potential business partners in order to develop new alliances.

Suppliers A business plan can play a part in attracting reliable suppliers and getting approved for business credit from suppliers. Suppliers who feel confident that your business will succeed (e.g., sales projections) will be much more likely to extend credit.

In addition, suppliers may want to ensure their products are being represented in the right way .

Professional Services Having a business plan in place allows you to easily share relevant sections with those you rely on to support the organization, including attorneys, accountants, and other professional consultants as needed, to make sure that everyone is on the same page.

Advisors Share the plan with experts and professionals who are in a position to give you valuable advice.

Landlord Some landlords and property managers require businesses to submit a business plan to be considered for a lease to prove that your business will have sufficient cash flows to pay the rent.

Customers The business plan may also function as a prospectus for potential customers, especially when it comes to large corporate accounts and exclusive customer relationships.

9. Secure Funding

If you intend to seek outside financing for your business, you are likely going to need a business plan.

Whether you are seeking debt financing (e.g. loan or credit line) from a lender (e.g., bank or financial institution) or equity capital financing from investors (e.g., venture or angel capital), a business plan can make the difference between whether or not – and how much – someone decides to invest.

Investors and financiers are always looking at the risk of default and the earning potential based on facts and figures. Understandably, anyone who is interested in supporting your business will want to check that you know what you are doing, that their money is in good hands, and that the venture is viable in the long run.

Business plans tend to be the most effective ways of proving that. A presentation may pique their interest , but they will most probably request a well-written document they can study in detail before they will be prepared to make any financial commitment.

That is why a business plan can often be the single most important document you can present to potential investors/financiers that will provide the structure and confidence that they need to make decisions about funding and supporting your company.

Be prepared to have your business plan scrutinized . Investors and financiers will conduct extensive checks and analyses to be certain that what is written in your business plan faithful representation of the truth.

10. Grow and Change

It is a very common misconception that a business plan is a static document that a new business prepares once in the start-up phase and then happily forgets about.

But businesses are not static. And neither are business plans. The business plan for any business will change over time as the company evolves and expands .

In the growth phase, an updated business plan is particularly useful for:

Raising additional capital for expansion

  • Seeking financing for new assets , such as equipment or property
  • Securing financing to support steady cash flows (e.g., seasonality, market downturns, timing of sale/purchase invoices)
  • Forecasting to allocate resources according to strategic priority and operational needs
  • Valuation (e.g., mergers & acquisitions, tax issues, transactions related to divorce, inheritance, estate planning)

Keeping the business plan updated gives established businesses better chance of getting the money they need to grow or even keep operating.

Business plan is also an excellent tool for planning an exit as it would include the strategy and timelines for a transfer to new ownership or dissolution of the company.

Also, if you ever make the decision to sell your business or position yourself for a merger or an acquisition , a strong business plan in hand is going to help you to maximize the business valuation.

Valuation is the process of establishing the worth of a business by a valuation expert who will draw on professional experience as well as a business plan that will outline what you have, what it’s worth now and how much will it likely produce in the future.

Your business is likely to be worth more to a buyer if they clearly understand your business model, your market, your assets and your overall potential to grow and scale .

Related Questions

Business plan purpose: what is the purpose of a business plan.

The purpose of a business plan is to articulate a strategy for starting a new business or growing an existing one by identifying where the business is going and how it will get there to test the viability of a business idea and maximize the chances of securing funding and achieving business goals and success.

Business Plan Benefits: What are the benefits of a business plan?

A business plan benefits businesses by serving as a strategic tool outlining the steps and resources required to achieve goals and make business ideas succeed, as well as a communication tool allowing businesses to articulate their strategy to stakeholders that support the business.

Business Plan Importance: Why is business plan important?

The importance of a business plan lies in it being a roadmap that guides the decisions of a business on the road to success, providing clarity on all aspects of its operations. This blueprint outlines the goals of the business and what exactly is needed to achieve them through effective management.

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10 Mistakes To Avoid When Writing a Business Plan  

Writing a business plan is an important step in launching any type of business. A well-written business plan can help you receive funding, recruit partners and employees and, why not, have a better understanding of the business idea.

On the other side, a business plan full of mistakes and inconsistencies will take you one step closer to failure. Therefore, make sure you know what the most frequent mistakes within a business plan are and learn how to avoid them.

1. Vague objectives The objectives you set out for your business don’t need to be marketing slogans, but rather clearly reflect what the things you intend on doing are and how you intend to implement them. When defining your objectives, apply the SMART criteria (specific, measurable, achievable, relevant and time-bound).

2. Lack of research When you’re too determined to put your business plan on paper too fast, you will be tempted to skip the market research or perform a superficial one, thinking that you’ll be able to improve it along the way. The lack of this component can damage your business in the long run. Thus, you need to intensely study the business sector your company is a part of before you actually become a part of the industry. This way, you are able to make sure that the data you have is up-to-date and easy to verify. Learn as much as you can about the industry, the trends and the dynamic of the market, your clients, their purchasing behavior, competitors and their strategies to demonstrate to the person evaluating your business plan that you know the market and that you are prepared to face head-on the competitors.

Related:  Startups Basics – Research Your Business Idea

3. Unrealistic estimates Entrepreneurs often fall prey when unrealistic estimates are concerned: the number of potential customers, the production costs, sales level and the price of your products or services. The premises you start from are extremely important because they influence all the later decisions. If the numbers included in your plan are exactly the opposite of what the market evolution says, a potential investor will see right through that. Unrealistic data is easy to detect by experts and can affect the credibility of your business and the funding chance as well. Moreover, you must be prepared to sustain your financial projections and offer detailed information where it is needed.

4. Ignoring your competition No business will activate in a competitive-free market. That is why, it is important that during the process of writing your business plan you show that you know who your direct and indirect competitors are. If the entrepreneur underestimates its competitors and overestimates the value of the delivered product or service, this can send a negative vibe to potential investors because they may assume that there is the risk the entrepreneur will lose sight of other elements that can have a significant impact on the business. Even though your business idea is fresh, hip and new and there are no potential competitors for now, in the near future they will make their presence known. Guaranteed.

5. Ignoring the cash-flow When planning a business, very few entrepreneurs calculate the necessary cash-flow to ensure the smooth sailing of day-to-day activities. Most forecasts only take into consideration costs and revenue sources. If the revenue is higher than the costs, a profit will be obtained. Thus, the investment will become attractive. Still, this is not the only condition a business model has to fulfill. Having the necessary money at the right moment is another criterion which you should take into account in the planning stage.

6.  Omitting risks The enthusiasm that comes when starting-up a new business can prevent many entrepreneurs from avoiding the risks that may appear during the first few stages after launching a company. Although having a healthy dose of optimism is great when starting a business, you need to consider the potential risks that can pose a threat to your business. A back-up plan can become a real asset which the entrepreneur can use when negative scenarios tend to materialize.

A risk management plan will help you obtain an overview on the evolution of the business. So don’t just create it as a filler chapter to pull the wool over the eyes of the investor. If you present the possibility of an earthquake or a fire in this section, no potential investor or business partner will be impressed. Actually, it’s quite the opposite.

7. The plan is written in vague terms A business plan is not a short-story or a novel. So before you send it a potential investor or, share it with a friend or a family member outside of your business so that he or she can read it. If that person does not understand from the get-go the business idea, the competitive advantage and ways of developing your business in the next year, do yourself a favor and rewrite it. Why? Because, if this is the case, the person evaluating it won’t waste time reading the business plan three times to make assumptions on what you wanted to say. Rather, he or she will reject it. Consider that the ones in charge with evaluating business plans see dozens of such documents on a daily basis. Therefore, ensure that everything is well-structured, the terminology is clear and there are no ambiguities.

disadvantages of writing a business plan

If you write your business plan in general terms because you are afraid someone will steal your business idea or if you’re relying on sensitive processes and technologies, first you should send the executive summary and ask to draw up a confidentiality agreement.

8. The plan is overloaded with details Don’t use too much technical jargon or to many unnecessary information because you risk to bore or tire the person who reads your business plan. Keep the technical details to a minimum when presenting the business plan. However, if a better clarification is needed, go ahead and include the specialized details in the annexes. The potential investor or partner doesn’t need to know in the first stage of your business how much meat you use for each dish or the technical specifications of the software you will be using for a certain activity. Offer all technical information in the annexes, so that the person who is reading your business plan can access this information if he or she needs additional details.

9. Your plan is not consistent enough Eliminate potential contradictions; verify the correlations between the activities included in the business plan and the budget. If the cash-flow was modified because the numbers weren’t high enough, make sure you change the numbers wherever they appear both in the plan and the budget. Avoid creating a budget in a Word Document. Rather, use an Excel application with formulas to have more accurate numbers. Moreover, make sure that the data related to the market analysis, the market share, your competitors are accurate and easy to verify. Offer the sources you’ve used when you gathered the information.

10.  Sloppy editing This may be seen as an unimportant aspect because many entrepreneurs consider that their idea and the idea potential are so valuable that it doesn’t matter the way in which it is presented. In reality, investors pay attention to these details and a business plan full of grammatical errors will show a lack of credibility of the entrepreneur in the eyes of potential investors, even though your business idea may be great. Moreover, the ones reading your business plan may consider that you haven’t put enough effort into writing your business plan. If you’ve created a sloppy business plan, why should they consider you won’t do the same with your business?

Hope you found this article useful. Good luck!

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The Consequences of Not Having a Business Plan

disadvantages of writing a business plan

  • November 28, 2022
  • Business plans

Failing to have a business plan could lead to huge consequences for your business. Read this blog to find out the disadvantages of not having a business plan.

What Is a Business Plan?

A business plan is the big-picture idea for your business. It’s usually recorded on an official document and covers your business goals and how you plan to reach them. There’s a wide range of types of business plans, some of which include:

  • Opportunity
  • Municipality or Non-Profit

While these business plans tackle different objectives, there are two elements that should exist in all of them: goals and strategy. Every business plan should have goals and overarching strategies that can help you reach them.

While business plans are most helpful for start-up businesses, they’re a valuable tool for every business owner interested in organizing their objectives.

The Consequences of Not Having a Business Plan_

There are some serious consequences to not having a business plan. Some of them include:

A Lack of Direction

A business plan ensures that everyone is on the same page and working towards a common, well-established goal. Without a detailed business plan, your business could become lacking in direction, wasting time and money on things that don’t matter as much to the success and longevity of your business. Goals can exist without a business plan, sure, but they’re probably not clearly quantified. A business plan helps you create specific, actionable goals that help you succeed.

A business plan will also encourage you to form a strategic plan for how to reach your goals. Strategy is as important as the goals themselves—and that’s why many businesses fail to execute. For example, you may have a goal to reach $5,000,000 in sales, but how exactly do you plan on reaching that? Many businesses set specific goals but never reach them due to poor planning. A business plan avoids this issue by establishing goals and a plan for implementing the strategies you need to reach them.

Missed Growth Opportunities

Another consequence of not having a business plan includes missed opportunities for growth. An effective business plan will identify the opportunities your business can use to succeed. This gives you an idea of what a successful trajectory looks like for your business and how you can get there. Failing to plan ahead means that every business process will have to be handled in the moment. This can lead to poor decision making (and an enormous amount of stress), and it also means that energy is focused on putting out fires instead of pursuing novel business ideas.

In today’s business environment, it can often feel like you need to innovate or fail. Businesses need to be constantly looking for new opportunities to survive. A business plan could give you the time to make sure that your business is conducting marketing analysis and identifying growth opportunities you can take advantage of.

  • Wasted Resources

Business plans are designed to maximize your organizational efficiency. Not planning ahead of time will lead to your business making inefficient budgeting, inventory, and operational decisions. This leads to:

  • Inaccurate Budgets and Financial Projections
  • Disrupted Project Timelines
  • Inventory Strain
  • Operational Disruptions

The above failures could compromise your business’s overall financial security and turn away potential investors. Failing to secure investments could seriously compromise your business’s stability, especially if you’re dependent on maintaining consistent working capital.

Unclear Organizational Structure

A business plan also defines clear roles for staff. Organizational hierarchy is key to making sure that your business has an effective line of communication and a level of accountability that keeps everyone honest. Without a business plan in place, there can be confusion and important tasks that fall through the cracks.

Having clear structures in place also makes it easier for employees to get answers to critical questions. Have you ever worked in a business where you weren’t sure who to contact when you had work-stopping issues? If so, you know that these kinds of problems can lead to colossal wastes of time and efficiency. The average employee takes 23 minutes to recover from an interruption to their work . A business plan could keep these interruptions from happening.

Don’t Know Where To Start With a Business Plan?

Learn more about business plan options today.

Failing to Prepare is Preparing to Fail: A Case Study

To illustrate the consequences of not having a business plan, let’s examine what happened when a real-world business failed to prepare.

Borders is a name you may remember. Established in 1971, it was a national bookstore chain that found high levels of success for decades. Borders got comfortable coasting on their tried-and-true business model and weren’t innovating when new technologies began to change the retail landscape in the 2000s. Borders was forced to make a fast decision—or shut down.

They thought the answer to their struggling business was more volume. They tried opening up more stores across the country, thinking that they weren’t targeting the right locations. Unfortunately, this ended up being the wrong decision. They declared bankruptcy in 2011, being forced to close 399 stores and lay off 10,700 employees. Borders could have avoided this by planning ahead. Instead of being prepared for changes to the business environment, they were addressing issues as they came, and they ended up paying the consequences.

Partner With GreenGate for the Plan Your Business Needs

Still not sure where to start with creating your next business plan? GreenGate can help! We’ve helped found over 400 businesses in the United States, and we want you to be our next success. Contact us today to take your business to the next level.

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Advantages of a Business Plan: Definition and What It Entails

  • by Folakemi Adegbaju
  • August 15, 2023
  • No comments
  • 6 minute read

advantages of a Business Plan disadvantages writing

Table of Contents Hide

#1. planning further develops asset use, #2. plans give inspiration and responsibility, #3. to position your brand, #4. planning gives a manual for activity, #5. to assess the feasibility of your business, #6. to force you to research and really know your market, #7. provides structure, #8. support for funding, #9. increased clarity, #10. helps to secure talent, #1. a business plan can hamper you from looking forward, #2. analyzing performance can become time-consuming, #4. constant change makes a business plan outdated as soon as it’s written, #5. it prevents the freedom you once possessed., final thoughts, what are advantages of planning, what is the importance of a business plan, what is the disadvantages of a business plan.

A business plan is an important tool to guide you if you want to become a successful business owner. A great business starts with a good business plan. Basically, the better your business plan, the more successful your business will be. It also provides insight into the steps you should take. The success of your business depends on how effective your business plan is. But then you might be worried and confused, asking yourself questions like, “What are the advantages of writing a business plan?” What are the disadvantages of a business plan? Getting answers to these questions will help you develop your business and make it grow.

This is a guide to the advantages and disadvantages of a business plan and everything you need to know.

Let’s kick off.

What Are the Advantages of a Business Plan?

Every business begins with a business plan, since beginning a business without one is like going out on a chilly winter night without a coat. The following are the advantages of writing a business plan:

Assets are always scarce in organizations, and management must guarantee that they will be properly utilized. Planning aids administrators in determining where assets are most commonly required so that they can be assigned where they will provide the most benefit.

People are not motivated when they lack defined aims and have no notion of what is expected of them in general. Planning reduces susceptibility and demonstrates what everyone is expected to accomplish. Individuals feel compelled to pursue a goal that they are familiar with.

Defining your company’s position within the market is one of the advantages of writing a business plan. Such a definition enables you to explain the company and its brand to consumers, investors, and partners in a concise manner. You can best identify how to position your brand using the industry, consumer, and competitor knowledge you acquire during the business planning phase.

 Plans can help organize everyone’s activities in order to achieve the desired outcomes. Activities that are composed of and centered around certain outcomes are usually more effective.

What is the significance of this option? The business plan procedure includes analyzing your target market as well as the competitive landscape, and it also serves as a feasibility analysis for your venture’s success. In some situations, your planning will put the business on hold. It could also be to move forward with a different project that has a better probability of succeeding.

What are some of the significant developments in your field? What are the most serious threats to your business? Is the market expanding or contracting? What is the size of your product/target service’s market? Creating a business plan will assist you in gaining a more comprehensive, in-depth, and nuanced grasp of your market. It will also enable you to use this information to make decisions that will help your business thrive.

A business plan gives your business a structure and defines your management goals. It becomes a go-to resource for keeping the business going with sales goals and operational milestones. It can help you measure and manage your primary areas of attention if you use it correctly and on a frequent basis.

You need a business plan that answers questions about profitability and income generation if you’re aiming for loans from a bank or capital from investors. One of the advantages of writing a business plan is getting funding easily and without stress.

A business plan helps you make decisions about important aspects of your business, including capital investments, leasing, and resourcing. A strong business plan helps you determine the most important business priorities and goals to concentrate on.

Attracting competent employees and partners is important to a company’s success. A business plan’s goal is to assist in attracting the right talent at the right moment. Employees want to know what the business vision is, how it plans to achieve its objectives, and how they may help in their individual jobs.

What Are the Disadvantages of a Business Plan?

In the current chaotic environment, planning more than a few months ahead of time may appear pointless. In most cases, progress is rarely achieved through random movement.  Planning aids development in every situation, even when you are confronted with fragility and a constantly changing atmosphere. The biggest disadvantage of a business plan is that it takes time and money to create, and small firms often lack the resources and experience needed to create a solid business plan, which can cause the business to suffer more than benefit from it.

And we’ve got good news for you! We have a team here at BusinessYield Consult to provide you with the necessary information you’d need to start out.

Meanwhile, here are some disadvantages you need to consider in writing a business plan:

 It means that you may be relying too much on your plan without taking into account other external elements such as market circumstances, trends, and so on. Such reliance can force you to make bad decisions and miss out on potentially lucrative possibilities simply because they weren’t part of the plan.

For example, if you want to start a car detailing business and you feel there might be a disruption or crisis, in the long run, a good business plan can help you fix any issues. However, you can also hire a consultant to come in and help if you feel a plan has run off the rails.

 By focusing on the aims and objectives that you were unable to attain, a business plan can cause you to reflect on your past failures. Such a review of past performance may waste time and resources rather than focusing on how to move forward with confidence.

#3. No Guarantees Are Made

Even with the best research, best employees, and most comprehensive business plan on your side, failure is more likely than success. Many of those that start today will fail within five years, and many of them will have developed comprehensive business plans.

 We all know how quickly the world changes, so it’s extremely probable that your business plan will become obsolete by the time you’re ready to begin. A strong project roadmap is an excellent alternative to a business plan. This is because a business plan contains many critical details, such as the mission statement, that are unlikely to change in either direction. Furthermore, a strategy can assist in laying out the most adaptive and actionable path forward.

Business plans specify what should be done and how it should be done. A thriving business occasionally requires its most innovative employees to be given the freedom to develop novel ideas. Rather than that, the typical plan creates an environment in which the company’s executives dictate the company’s goals and mission to everyone. The people on the front lines are frequently denied the opportunity to influence the implementation of the business plan, which ultimately disadvantages the company.

However, you need to speak to a professional like BusinessYield Consult to help out with any of the disadvantages of the business plan that you might be facing.

Writing a business plan has both advantages and disadvantages, and anyone writing a business plan should keep the above factors in mind.

Planning helps to reduce future uncertainty. Although the future cannot be predicted with 100% precision, planning aids management in anticipating and preparing for risks by incorporating required provisions to meet unexpected events.

A business plan helps you clarify and focus your business ideas and strategies as an entrepreneur. You focus not only on financial difficulties, but also on management, human resource planning, technology, and adding value to your customers.

However, business planning is not a panacea and can occasionally result in the emergence of new problems such as:

  • Lack of confidence…
  • Lack of liberty

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  1. Advantages And Disadvantages Of Writing A Business Plan

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  2. How to Write a Business Plan

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  3. Mistakes to avoid when writing a business plan

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  4. What are the pros and cons of writing a business plan?

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COMMENTS

  1. The Disadvantages of a Business Plan

    In the end, choosing whether or not to write a business plan or have one written is a choice you, as the business owner, can make. While there are some disadvantages to a business plan, you may have no choice but to have one in the long run. If you can self-finance the business, this becomes less of a necessity, but very few people can do it.

  2. 14 Pros and Cons of a Business Plan

    1. It gives you a glimpse of the future. A business plan helps you to forecast an idea to see if it has the potential to be successful. There's no reason to proceed with the implementation of an idea if it is just going to cost you money, but that's what you do if you go all-in without thinking about things. Even if the future seems ...

  3. Advantages and Disadvantages of Business Plan

    Hence a good business plan is one which has the scope of flexibility in it. Another disadvantage of business plans is that though plans are good to see and hear but execution of those plans has many problems and uncertainties right from procurement of finance, production related uncertainty, marketing and selling challenges and many other ...

  4. 12 Reasons You Need a Business Plan

    Good management requires setting specific objectives and then tracking and following up. As your business grows, you want to organize, plan, and communicate your business priorities better to your ...

  5. What is a Business Plan? Definition, Pros & Cons & Anatomy

    A business plan is a strategic document which details the strategic objectives for a growing business or startup, and how it plans to achieve them. In a nutshell, a business plan is a written expression of a business idea and will describe your business model, your product or service, how it will be priced, who will be your target market, and ...

  6. Disadvantages Of A Business Plan

    This process may not provide employees with sufficient freedom to influence the company's long- or short-term objectives. This lack of freedom is detrimental to the business, as it deprives itself of exciting new ideas. It is also detrimental to employees, as they miss out on opportunities for engagement. #3. Bias.

  7. How To Write A Business Plan (2024 Guide)

    Describe Your Services or Products. The business plan should have a section that explains the services or products that you're offering. This is the part where you can also describe how they fit ...

  8. The Benefits and Risks of Writing a Business Plan

    A cash flow plan within your overall business plan helps you and your leadership team make better-educated guesses about sales, costs, expenses, assets you need to buy, and debts you have to pay. Business Planning Risks. There are risks associated with writing a business plan.

  9. How to Write a Business Plan in 9 Steps (+ Template and Examples)

    1. Create Your Executive Summary. The executive summary is a snapshot of your business or a high-level overview of your business purposes and plans. Although the executive summary is the first section in your business plan, most people write it last. The length of the executive summary is not more than two pages.

  10. The Disadvantages of Business Planning

    But if you confine this exercise to internal factors alone, the disadvantages of planning still add up quickly. Management Study Guide notes that these disadvantages include: inflexibility - a ...

  11. The Advantages and Disadvantages of Different Business Plan Strategies

    A business plan strategy is a document that outlines and outlines the goals and objectives of a business. It also contains information about the company's objectives, strategies, and resources. As business owners or entrepreneurs, it is important to develop strategies that will allow the business to reach its goals in the long-term.

  12. What are the advantages and disadvantages of a business plan?

    The disadvantages of a business plan. Business plans can be time-consuming and expensive to produce. On top of this, there is also no guarantee that they will be accurate or help you to achieve the investment you are looking for. With this in mind, below we outline a number of disadvantages when it comes to creating a business plan: 1.

  13. Pros and Cons of Writing a Business Plan from Scratch

    The business plan is an essential document for strategizing about the steps your business needs to take to reach the next level of success. When you are writing a business plan, you generally have three choices: You can write a business plan from scratch, you can hire a professional to write a plan for you, or you can use business plan software to generate one using computerized templates.

  14. What Is Business Plan and How To Write It? [Template]

    A business plan is a document that outlines the strategies and objectives that a startup or organization wants to achieve and how they plan to achieve them. A business plan is like a map for starting or growing your company. It lays out the essential details of your business and how you plan to succeed. Simply put, a business plan is a written ...

  15. Understanding the Benefits of a Written Business Plan

    If you're just starting out in business, a written business plan can help you organize all the pieces that will have to come together to make your business a success. A business hoping to expand its operations in some way can achieve the same benefits. A well-established business trying to grow out of a business-as-usual rut can use a plan as a ...

  16. 11 Important Business Plan Benefits & Purposes

    Let's take a closer look at how each of the important business planning benefits can catapult your business forward: 1. Validate Your Business Idea. The process of writing your business plan will force you to ask the difficult questions about the major components of your business, including: External: industry, target market of prospective ...

  17. 5 big challenges when writing a business plan & how to ...

    Here are 5 of the biggest challenges people face when writing a business plan, and some suggestions on how to overcome them. 1. Actually starting it. Speaking from experience, this is a tricky one ...

  18. Business plans

    Amy Gallo. People make business plans for all sorts of reasons — to attract funding, evaluate future growth, build partnerships, or guide development. Unfortunately, the vast majority of these ...

  19. Business Plan: What It Is + How to Write One

    1. Executive summary. This short section introduces the business plan as a whole to the people who will be reading it, including investors, lenders, or other members of your team. Start with a sentence or two about your business, development goals, and why it will succeed. If you are seeking funding, summarise the basics of the financial plan. 2.

  20. 10 Mistakes To Avoid When Writing a Business Plan

    Guaranteed. 5. Ignoring the cash-flow. When planning a business, very few entrepreneurs calculate the necessary cash-flow to ensure the smooth sailing of day-to-day activities. Most forecasts only take into consideration costs and revenue sources. If the revenue is higher than the costs, a profit will be obtained.

  21. The Consequences of Not Having a Business Plan

    Missed Growth Opportunities. Another consequence of not having a business plan includes missed opportunities for growth. An effective business plan will identify the opportunities your business can use to succeed. This gives you an idea of what a successful trajectory looks like for your business and how you can get there.

  22. Advantages of a Business Plan: Definition and What It Entails

    One of the advantages of writing a business plan is getting funding easily and without stress. #9. Increased Clarity. A business plan helps you make decisions about important aspects of your business, including capital investments, leasing, and resourcing.

  23. Disadvantages Of Writing A Business Plan

    Disadvantages Of Writing A Business Plan, Canada Tourist Visa Cover Letter Format, Phd Thesis Wind Energy, Cheap Reliable Essay Writing Service Essaywritingservicenews, Unit 2 Case Study 1 Project Scope And Team Management, Best College Essay Writing Websites For Masters, Essay On Elegy Written In A Country Churchyard ...