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Magazine Business Plan Template

Written by Dave Lavinsky

Magazine Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their magazine companies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a magazine business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your business plans.

Why You Need a Business Plan

If you’re looking to start a new magazine business, or grow your existing magazine publishing company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the revenue growth of your business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Magazine Companies

With regards to funding, the main sources of funding for a magazine business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financial projections are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a new magazine business. Venture capitalists will usually not fund a magazine business, but they might consider funding a one with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, using a savings account and bank loans are the most common funding paths for magazine businesses.

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How to write an effective business plan for a magazine business.

If you want to start a magazine business or expand your current one, you need a business plan. Each of the key components of a magazine publishing business plan are detailed below:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of business you are operating and the status. For example, are you a startup, do you have a digital magazine business that you would like to grow, or are you starting an online magazine business?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the magazine industry. Discuss the type of business you are operating. Detail your direct competitors. Give an overview of your target audience. Provide a snapshot of your marketing strategy. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of business you are operating.

For example, you might operate one of the following types of magazine businesses:

• Entertainment magazine : this type of magazine business focuses on topics such as arts, culture, fashion and leisure
• Academic and professional magazine: this type of magazine business focuses on subjects like finance, health, or science
• Home and living magazine: this type of magazine is devoted to cooking, home decorating, etc.
• Business magazine: this type of magazine typically focuses on business people, companies, emerging business or technology trends, etc.
• Digital magazine: this type of magazine is accessible via an electronic device, whether it be a smartphone, tablet, or computer. An internet connection is required to access or download the content, but once downloaded, it is available for viewing offline.
• Online magazine: this type of electronic magazine is similar to a digital magazine, but typically comes with fewer features. An internet connection is required to access the content.

In addition to explaining the type of magazine startup you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, number of annual subscriptions, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the magazine industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the magazine industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the magazine industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your magazine business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: advertisers, consumers of varying ages and with varying interests, and authors.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of magazine business you operate. Clearly, business people would respond to different marketing promotions than teens, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most magazine businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other magazine businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes social media platforms, other reading material, or alternative leisure activities. You need to mention such competition as well.

With regards to direct competition, you want to describe the other magazine businesses with which you compete. Most likely, your direct competitors will be house flippers located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What interest or niche do they specialize in?
• What formats are their publications available in?
• How often is the magazine published?
• What is their pricing strategy (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide better articles, features, and/or photos?
• Will you provide more opportunities for guest authors?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a magazine business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of magazine company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to printed magazines, will you offer a digital version?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your magazine company. Document your location and mention how the location will impact your success. For example, is your magazine business located near a distribution center, or in an area known as a “hub” for the content you specialize in, etc. Discuss how your location might be ideal for attracting and retaining customers.

Promotions : The final part of your magazine marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your magazine business, including selling ad space, creating quality content, finding contributors, designing each issue, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to land your 10 th major magazine advertising account, or when you expect to have 5,000 subscribers, or when you hope to reach $X in revenue. It could also be when you expect to expand your magazine distribution to a new city.  

Management Team

To demonstrate your magazine business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing magazine businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in publication or marketing or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you publish one issue per month or four? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your magazine business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a magazine business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or the wireframe for your digital publication.  

Putting together a business plan for your magazine business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the magazine industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful magazine business.  

Magazine Business Plan FAQs

What is the easiest way to complete my magazine business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Magazine Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of magazine business you are operating and the status; for example, are you a startup, do you have a magazine business that you would like to grow, or are you operating a chain of magazine businesses?

Don’t you wish there was a faster, easier way to finish your Magazine business plan?

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Other Helpful Business Plan Articles & Templates

Magazine Business Plan Template

Written by Dave Lavinsky

Magazine Business Plan

You’ve come to the right place to create your Magazine business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Magazine businesses.

Below is a template to help you create each section of your Magazine business plan.

Executive Summary

Business overview.

Happy Trails Magazine is a startup magazine company located in New York City, New York. The company is founded by Lawrence MacGuire, who has experience in traveling and offering podcasts from around the world. Now, with the expertise of knowledge and business acumen, he has determined he can confidently start and effectively grow a successful magazine company. He believes his experience of strategic planning, marketing skills, financial capabilities, and wide and deep knowledge of traveling practices will provide everything needed for long-term growth and profitability.

Happy Trails Magazine will provide a comprehensive array of articles of interest for a wide variety of travel-loving customers. The Happy Trails Magazine will be the premiere travel magazine, providing services and products to each customer, while supporting the strategic goals of the company. Happy Trails Magazine will be the ultimate choice in tourist travel for customers to ensure that every need and desire of all travelers is fully and completely met.

Product Offering

The following are the services and products that Happy Trails Magazine will provide:

• Unique and exclusive content creation
• Experienced writers who provide superior journalism and reporting
• Photography from around the world
• Art and illustrations that support the travel articles
• Special offers of travel and related products for publication subscribers
• Online magazine offered in addition to hard copy publication
• Fun quiz and explorer’s facts for readers
• On-time delivery every month

Customer Focus

Adults within the New York City region. Customers who love to travel. Global customers who want to read about travel and enjoy excellent magazine articles. Advertisers who will purchase space and positions in the monthly magazine release. Collaborators who partner with Happy Trails Magazine to effectively market products and services.

Management Team

Happy Trails Magazine is owned and operated by Lawrence MacGuire. He recruited managers from his former place of employment at a nationally-known magazine company, including Derek Flanagan, as his Operations Manager, and Sherry Culver, as the Senior Administrative Manager.

Lawrence MacGuire is a graduate of Cambridge University in the United Kingdom, where he earned a degree in the Art of Hospitality and Travel. He has been employed by a global resort chain with over 500 hotels for the past ten years.

Tracey Newthorn is a graduate of University of Ohio, where she obtained a bachelor’s degree in business in the hospitality industry. She has spent the past two summer sessions in international travel and is an accomplished photographer. She will be the Artistic & Photographic Manager of Happy Trails Magazine.

Alex Hawkins, an experienced magazine editor, will be the Executive Manager & Senior Editor of the Happy Trails Magazine. His former position was as the Senior Manager of Horizons Over Hawaii Magazine for over 20 years. His experience with travel and journalism leads to the new position of executive management.

Success Factors

Happy Trails Magazine will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Happy Trails Magazine
• Comprehensive menu of accurate and complete travel-related stories, as well as multiple photographic demonstrations of places to visit and things to see.
• Additional value added with each subscription via a number of special offers found in Happy Trails Magazine labeled, “For Subscribers Only!”
• Outstanding photography and illustrations that highlight the beauty of world travel
• Happy Trails Magazine offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Happy Trails Magazine is seeking $200,000 in debt financing to launch its magazine. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Happy Trails Magazine.

Company Overview

Who is happy trails magazine.

Happy Trails Magazine is a newly established, full-service consumer magazine published in New York City, New York. Happy Trails Magazine will be the most beautiful, consumer-relatable, and cost-effective choice for a global reading and subscribing community. Happy Trails Magazine will provide a comprehensive menu of editorial articles, In-Style pictorials, Go-To suggestions for hotel/travel bargains and special discounts for any reader to enjoy. Their full-service approach includes a comprehensive website with multiple gateways to information and related services.

  Happy Trails Magazine will be the premier travel magazine in the publications industry. Led by the team of experienced professionals, the magazine will entice travelers to explore the world, while advertisers and interested parties will enjoy purchasing ads, placing click through ads and offering specials throughout the hard copy and digital magazine. Happy Trails Magazine removes all headaches and issues of traveling globally and ensures all travel negatives are addressed and diminished, while delivering the best customer service.

Happy Trails Magazine History

Lawrence MacGuire is a graduate of Cambridge University in the United Kingdom, where he earned a degree in the Art of Hospitality and Travel. He has been employed by a global resort chain with over 500 hotels for the past ten years. During his prior employment, he recognized that many of the world’s finest destinations have been passed over in favor of traditional, favored locations. After much research and industry information-gathering, he started the Happy Trails Magazine to appeal to youthful travelers and old alike as they traveled the world.

Since incorporation, Happy Trails Magazine has achieved the following milestones:

• Registered magazine, Happy Trails Magazine, LLC to transact business in the state of New York.
• Has a contract in place for a 10,000 square foot office at one of the midtown buildings
• Reached out to numerous contacts to include Happy Trails as a source for advertising.
• Began recruiting a staff of 3 and 2 office personnel to work at Happy Trails Magazine.

Happy Trails Magazine Services

The following will be the services and products the Happy Trails Magazine will provide:

Industry Analysis

The travel magazine industry is expected to grow over the next five years to over $24684 billion. The growth will be driven by an exponential interest in travel exhibited during the recent pandemic years, as most consumers were sequestered with no ability to travel. The industry is also expected to grow now as people begin to explore once again, looking for places off the beaten path. While travel costs remain high due to shipping and supply line issues and the economy, consumers find delight in exploring travel magazines and the pleasure of escape they offer.

Costs will likely be reduced as the process of production and print continue to fall due to technology advancements. The software that drives the consumer-provider relationships will also change, as most redundant or fairly simple administrative tasks will be given software solutions rather than handed over to a live publication agent.

Customer Analysis

Demographic profile of target market, customer segmentation.

Happy Trails Magazine will primarily target those young adults and adults who live within the New York City region. They will also target customers who love to travel, including global customers who want to read about travel and enjoy excellent magazine articles. Advertisers who will purchase space and positions in the monthly magazine release will be welcomed. Collaborators who partner with Happy Trails Magazine to effectively market products and services.

• Young adults through seniors
• Those who love to travel
• Those who want to travel to exotic, almost unknown destinations
• Those who enjoy viewing beautiful photography
• Those who like to read magazine articles about travel
• Advertisers and interested parties who want to sell through or collaborate with Happy Trails Magazine

Competitive Analysis

Direct and indirect competitors.

Happy Trails Magazine will face competition from other companies with similar business profiles. A description of each competitor company is below.

Sunset Magazine

Sunset Magazine, started in 1953 by a married couple, Ernest and Columbine Trentom, who were experienced global travelers. They began the magazine in a home office and quickly built their subscriber base to over fifteen million at the height of popularity. In recent years, the popularity of Sunset Magazine has waned, due to the loss of advertisers and poor construction of the magazine during production. The subscriber base has moved to new, more trendy, travel accommodations and travel styles.

Sports Illuminated

Sports Illuminated was founded by Cissy Travers, an ardent sportswoman and enthusiast of global sports events. With distribution to over 10 million readers, Ms Travers maintains complete control of the magazine and related ventures, which include sporting goods sales, sports apparel sales and global sports items.

The magazine was founded in 2001, when Cissy Travers took a medium-grade local magazine in upstate New York, and began to manage the content within. During the following five years, she single handedly engaged sports writers of the highest caliber and photographers who traveled the world on behalf of the magazine to shoot pivotal sporting events. Since that time, the magazine has continued to grow as new sporting events are added globally every year.

Taft & Hanson

Taft & Hanson Magazine was established in 2003 by Rogert Taft and Renee Hanson, a couple who traveled throughout the United States in their luxury recreational vehicle. The magazine is dedicated to the ultra-expensive and luxurious recreational vehicles manufactured and on the roads of America, with each monthly edition highlighting both the features of the vehicles and the features of traveler’s retreats around the nation.

The magazine is published once each quarter and is available by subscription only. Each edition is priced at $125 per copy. Designed to entice readers to purchase new recreational vehicles as they are released from manufacturing, the magazine makes it’s return on investment by selling to manufacturers and consumers alike.

Rogert Taft and Renee Hanson travel extensively throughout the nation, each reporting and writing about various aspects of living the “luxurious recreational vehicle life,” and the accommodations in which they choose to stay, which is used by the magazine publishers as another form of revenue in advertising. The magazine has earned a five-star rating by the Travelers Trailers International and has a following of over 100,000 subscribers.

Competitive Advantage

Happy Trails Magazine will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Happy Trails Magazine will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive travel experience via the magazine and website.
• Additional value added with each subscription via a number of special offers found in Happy Trails Magazine labeled, “For Subscribers Only!”
• Unbeatable pricing for customers; subscribers are offered the lowest pricing of any travel magazine on the market.

Promotions Strategy

The promotions strategy for magazine is as follows:

Word of Mouth/Referrals

Happy Trails Magazine has built up an extensive list of contacts over the years by providing exceptional service and expertise to hospitality and lodging clients. The contacts and clients will follow them to this new company and help spread the word of Happy Trails Magazine.

Professional Associations and Networking

Trade Associations for travel and travel accommodations will be joined and actively pursued by the Happy Trails Magazine staff. Professional Networking in the New York City region will also be conducted to increase visibility and engage additional subscribers and advertisers.

Print Advertising

Limited print advertising will be offered within travel magazines and news periodicals. The bulk of the advertising will be found on the internet within various social network channels.

Website/SEO Marketing

Happy Trails Magazine will fully utilize their website. The website will be well organized, informative, and list all the services and products that the magazine provides. The website will also list their contact information and list their top-rated travel spots and special discounts for subscribers. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “travel magazine” or “travel reading near me,” magazine will be listed at the top of the search results.

The pricing of the magazine will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for the Happy Trails Magazine. Operation Functions:

• Happy Trails Magazine is owned and operated by Lawrence MacGuire. He recruited managers from his former place of employment at a nationally-known magazine company.
• Lawrence MacGuire is a graduate of Cambridge University in the United Kingdom, where he earned a degree in the Art of Hospitality and Travel. He has been employed by a global resort travel magazine affiliated with over 500 hotels for the past ten years.
• Derek Flanagan will take on the position of Operations Manager, with a professional background of several years in management within the travel magazine world.
• Tracey Newthorn is the Artistic & Photographic Manager of Happy Trails Magazine. She is a graduate of University of Ohio, where she obtained a bachelor’s degree in business in the hospitality industry. She has spent the past two summer sessions in international travel and is an accomplished photographer.

Milestones:

Happy Trails Magazine will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel and staff employment contracts for the magazine
• 6/1/202X – Finalize contracts for magazine advertisers
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into magazine office
• 7/1/202X – magazine opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Happy Trails Magazine are the fees they will charge to subscribers for their services, in addition to charges they solicit from advertisers who place ads in their publications. .

The cost drivers will be the overhead costs required in order to staff the magazine. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Happy Trails Magazine is seeking $200,000 in debt financing to launch its travel magazine. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Subscribers Per Month: 750
• Number of Advertising Accounts Per Month: 50
• Average Revenue per Month: $550,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, magazine business plan faqs, what is a magazine business plan.

A magazine business plan is a plan to start and/or grow your magazine business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Magazine business plan using our Magazine Business Plan Template here .

What are the Main Types of Magazine Businesses?

There are a number of different kinds of magazine businesses, some examples include: Entertainment magazine, Home and living magazine, Business magazine, Digital magazine, and Online magazine.

How Do You Get Funding for Your Magazine Business Plan?

Magazine businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Magazine Business?

Starting a magazine business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 1. Develop A Magazine Business Plan - The first step in starting a business is to create a detailed magazine business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your magazine business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your magazine business is in compliance with local laws. 3. Register Your Magazine Business - Once you have chosen a legal structure, the next step is to register your magazine business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 4. Identify Financing Options - It’s likely that you’ll need some capital to start your magazine business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 7. Acquire Necessary Magazine Equipment & Supplies - In order to start your magazine business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your magazine business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful magazine business:

• How to Start a Magazine Company

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Comment faire un business plan ? Modèle gratuit !

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Qu’est-ce qu’un business plan ?

Le business plan (plan d’affaires, en français) est un dossier synthétique qui présente un projet de création ou de reprise d’entreprise, en définissant sa stratégie commerciale et financière. Vous pouvez en quelque sorte le considérer comme un CV ou un “book” destiné à structurer et à vendre votre projet.

La création d’un business plan intervient après les recherches documentaires, la prospection, les études et des démarches que vous avez pu mener en amont comme : 

• Le choix d’une forme juridique pour votre entreprise
• La réalisation d’une étude de marché (ou d’un sondage en ligne )
• L’évaluation de vos ressources et de votre business model (modèle économique)

Pour le réaliser, vous aurez plusieurs choix que nous vous présenterons par la suite, mais vous pouvez aussi utiliser notre modèle de business plan gratuit.

Pourquoi faire un business plan ?

Un business plan vous sert d’abord à vous-même : il permet de structurer votre projet de création d’entreprise et de mettre à plat vos idées. Il n’est pas obligatoire. Vous n’êtes donc pas contraint de vous coller à sa conception, assez chronophage.

Dans certains cas de figure, le business plan ne présente pas vraiment d’intérêt. Par exemple, si vous venez de créer votre micro-entreprise et vendez une prestation de  services depuis votre domicile, un business plan se révélera sûrement inutile. À l’inverse, ce document nous paraît incontournable si vous souhaitez créer une boutique en ligne , par exemple ou bien ouvrir un restaurant.

Rappelez-vous : il s’agit aussi d’un outil de communication. Voici quelques exemples concrets pour lesquels on risque fort de vous demander un business plan : 

• lorsque vous désirez ouvrir un compte ou obtenir un prêt bancaire ou un autre financement ;
• lorsque vous recherchez des fournisseurs ;
• lorsque vous comptez vous associer et/ou trouver des partenaires ;
• lorsque vous souhaitez lever des fonds.

Concernant ce dernier point, on peut penser à une start-up qui se lance, souhaite financer son développement et/ou accélérer sa croissance. Faire un business plan doit permettre à l’investisseur de savoir s’il peut s’engager avec elle. Va-t-il y trouver son compte ? Est-ce un projet rentable ? Quels risques prend-il en investissant avec cette startup ?  Un business plan est là pour le séduire et le convaincre. Mais c’est également un outil qui doit inspirer confiance et rassurer sur l’équilibre financier de votre projet, mais aussi et surtout sur les perspectives de bénéfices.

Le business plan a aussi une utilité en interne. Grâce à lui, votre entreprise peut contrôler le pilotage de certaines opérations, tester différentes hypothèses, et réajuster au besoin en le mettant à jour, puisqu’il fournit un cadre de comparaison (ce dont vous manquez cruellement à votre lancement).

Enfin, si vous souhaitez reprendre un commerce ou une entreprise, vous pouvez aussi mettre sur pied un business plan. La trame de base est la même que pour un projet de création d’entreprise, sauf que vous devez aussi intégrer des éléments spécifiques sur l’entreprise que vous allez racheter (ex : historique, clientèle, produits, bilan financier etc.).

Modèle de business plan gratuit et conseils pour le remplir

Les modèles de business plan télécharger.

Vous êtes ici pour ça, donc ne faisons pas durer le suspense. Vous trouverez ci-dessous un modèle de business plan vierge à télécharger gratuitement. Nous l’avons décliné sous plusieurs formats, en fonction de vos besoins :

• Modèle de business plan gratuit word téléchargeable ici
• Modèle de business plan gratuit powerpoint (en cours de création)

Le format Word est idéal pour réaliser un business plan simplifié. Il vous suffira de remplir les différentes parties en suivants nos conseils et en l’adaptant au business d’un food-truck.

Nous vous fournissons uniquement le modèle Word, mais sachez que certains acteurs comme par exemple Créer-mon-business-plan fournissent des modèles beaucoup plus complets pour quelques dizaines d’euros qui vous permettront de recevoir à la fois un modèle Word et un outil Excel pour simuler les projections financières de votre projet de food-truck, ainsi que de l’aide pour le remplir.

Enfin, certains cherchent un modèle de business plan en PDF. Aucun intérêt à notre avis, il sera beaucoup plus facile de le modifier sous Word et d’en télécharger ensuite une version finalisée en PDF.

Exemple de trame du business plan

Le modèle de business plan que nous vous fournissons gratuitement intègre la trame suivante :

C’est un bon exemple de business plan simple et une trame relativement classique, que vous pouvez adapter développer certaines catégories ou au contraire en passer certaines sous silence, selon votre projet.

Nos conseils pour un business plan simple et efficace

Maintenant que vous avez en tête la structure et les éléments incontournables du business plan, il est temps de vous livrer quelques conseils pour concevoir un business plan simple et efficace. Ces conseils valent que vous utilisiez notre modèle ou non.

• Misez sur la clarté et la simplicité. N’en faites pas trop, en particulier si vous présentez un projet avec beaucoup de jargon technique. Mettez-vous toujours à la place de votre lecteur et n’entrez pas trop dans les détails. Adressez-vous à lui avec ses mots.
• Pensez à faire concis et synthétique . Il n’y a pas de règle préétablie sur le sujet, mais on estime qu’un business plan ne devrait pas contenir de 20 à 25 pages. 
• Aérez votre texte en faisant des paragraphes et organisez vos idées avec des parties et des sous-parties regroupées au sein d’un sommaire.
• Ajoutez des visuels lorsque c’est pertinent (ex : diagrammes, graphiques, images)
• Faites-vous relire . Il n’y a rien de pire que de se retrouver à parcourir un document truffé de fautes d’orthographes. Soyez vigilant là-dessus !
• Pensez aussi aux annexes . Elles vous permettent de joindre des documents complémentaires sans alourdir le coeur de votre business plan.
• Etayez votre propos en citant vos sources . Expliquez tous vos calculs et tableaux de chiffres. Justifiez tout ce que vous avancez, en particulier vos projections financières. 

Rappelez-vous, l’objectif du business plan est de convaincre votre interlocuteur, alors produisez un document sérieux et béton, qui ne laisse aucune place au doute. 

4 erreurs à ne pas commettre dans votre business plan

Que vous utilisiez notre modèle de business plan ou non, voici les 4 principales erreurs à éviter lors de la rédaction de votre plan d’affaires :

• Bâcler la forme du business plan
• Mal présenter l’équipe
• Ne pas être exhaustif dans l’étude de marché et de la concurrence
• Négliger le modèle économique et la stratégie commerciale

Comment faire un business plan ?

Les différentes parties.

Chaque business plan est propre à chaque projet. Si sa structure et sa présentation peuvent varier, il doit néanmoins comporter des éléments essentiels que l’on a regroupés en 2 grands domaines (+ 1 bonus) :

• La présentation de votre projet et de votre entreprise : c’est le modèle de business plan que nous vous avons fourni
• Les projections financières : en général un fichier excel

La présentation de votre projet et de votre entreprise 

Dans cette partie du modèle de business plan, vous allez notamment expliquer les modalités opérationnelles de votre business plan en suivant une trame : 

• Le statut de votre entreprise : date de création, forme juridique, nombre d’actionnaires, composition du capital etc.
• Qui vous êtes, les membres de votre équipe et vos associés : parcours, compétences, expérience. Expliquez qui fait quoi au sein de l’entreprise, tout en démontrant que vous disposez de l’ensemble des compétences nécessaires à la réussite de l’activité.
• Une synthèse de votre étude de marché . Elle contient la présentation du produit ou du service que vous souhaitez vendre, votre politique de prix, vos concurrents, le marché que vous souhaitez attaquer, vos avantages concurrentiels etc.
• Une présentation de votre business model .
• Votre stratégie et plan d’action . En premier lieu, on pense à la stratégie commerciale, qui doit présenter vos objectifs en termes de chiffre d’affaires et de croissance. Mais aussi au marketing, à la communication, à la distribution, ou encore à la gestion des ressources humaines.

Tous ces éléments sont bien évidemment inclus dans le business plan gratuit que nous vous avons fourni.

Les projections financières

C’est grâce à toutes ces projections financières que vous allez pouvoir démontrer à vos interlocuteurs la faisabilité et la solidité économique de votre projet. Votre business plan doit notamment contenir les éléments suivants : 

• Le compte de résultat prévisionnel . Il s’agit d’un des éléments-clés de votre plan d’affaires. Ce compte de résultat se présente sous la forme d’un tableau financier. Il doit déterminer le degré de rentabilité de votre entreprise, en démontrant que votre chiffre d’affaires à venir couvrira vos dépenses (charges). Les projections se font souvent sur les trois premières années d’existence de l’entreprise.
• Le seuil de rentabilité : il s’agit du chiffre d’affaires minimum à partir duquel l’activité d’une entreprise devient rentable.
• Le tableau ou plan de trésorerie : établi mensuellement, il présente les encaissements et les décaissements prévus au cours de la première année d’activité de l’entreprise.
• La capacité de financement , c’est-à-dire tous les capitaux et les sources de financement qui permettent de lancer le projet (ex : fonds propres, aides etc.).
• Le plan de financement à trois ans : il détaille vos besoins en financement sur les trois premières années d’activité. Il permet de vérifier que votre entreprise sera pérenne dans le temps.
• Le besoin en fonds de roulement (BFR) . Le BFR correspond aux sommes d’argent dépensées par l’entreprise au lancement de son activité et qu’elle ne pourra récupérer qu’après l’encaissement du paiement de ses premières factures.

Si la partie présentation de l’entreprise est assez facile à remplir, comme vous pouvez le voir dans l’exemple de business plan que nous vous avons fourni gratuitement, la partie financière est plus complexe. Pour cette partie, nous vous recommandons de vous faire accompagner.

Bonus : l’executive summary

L’executive summary – résumé opérationnel, en français – est un teaser d’une à deux pages qui doit donner envie de lire la suite de votre business plan et de découvrir votre projet. Il se place au début d’un plan d’affaires et doit mettre en avant de façon synthétique les informations les plus importantes :

• Votre projet et les problèmes qu’il résout
• Votre stratégie
• Votre offre avec votre avantage concurrentiel
• Votre business model
• Votre marché etc.

Vous disposerez ainsi d’une vision globale de tous les éléments à mettre en avant, ce qui vous facilitera la tâche.

Faire un business plan : quelles sont vos options ?

Plusieurs options s’offrent à vous pour réaliser un business plan : le faire vous-même sans aide tierce, utiliser un logiciel en ligne, ou faire appel aux services d’un professionnel. Chaque solution présente des avantages et des inconvénients.

Option n°1 : faire votre business plan gratuitement (mais vous-même)

Première possibilité pour faire votre business plan : vous y coller seul, sans l’aide d’un logiciel ou d’un professionnel. Pour cela, vous pouvez partir de notre modèle de business plan gratuit et vierge, ou bien d’un modèle de business plan déjà pré-rempli pour certains secteurs. En fonction de vos besoins, utilisez le format Excel, PDF et PowerPoint. 

Créer son business plan en partant de zéro présente d’abord un avantage financier. Vous n’avez aucun frais à prévoir si vous choisissez un modèle de business plan gratuit. Cette solution est idéale pour les entreprises aux budgets serrés, mais elle présente un autre avantage non négligeable : cela vous force à réfléchir en profondeur sur votre projet de création d’entreprise. Par contre, préparez-vous à y passer du temps. La conception d’un business plan est chronophage et peut se révéler fastidieuse, surtout lorsque l’on attaque les prévisions financières.

Notez enfin que certains acteurs (comme Créer-mon-business-plan par exemple), proposent à la fois des modèles de business plan payants à télécharger et la possibilité de le réaliser en ligne. Comptez quelques dizaines d’euros pour un modèle de business plan thématisé (c’est à dire adapté à votre secteur), ce qui à notre avis peut valoir le coup pour éviter de repartir de notre modèle de business plan vierge :

• Choix parmi des dizaines de modèles de business plan
• Business plan au format Word de 10 à 20 pages
• Exemples de textes fournis tout à long du modèle
• Volet financier au formt Excel.

C’est donc un bon compromis entre le business plan gratuit et l’accompagnement (en ligne ou par un professionnel).

Option n°2 : faire son business plan en ligne

La deuxième option consiste à se faire accompagner un peu plus en réalisant son business plan en ligne , à l’aide d’un logiciel dédié. De nombreux sites sont en concurrence sur le marché.

Voici les avantages à utiliser un outil en ligne : 

• Vous disposez de modèles de business plans payants prêts à l’emploi, adaptés à différents corps de métiers.
• Tous les modèles sont centralisés sur la même interface : vous gagnez du temps dans le processus de création. On vous aide à mettre en forme le document, à créer le prévisionnel financier etc.
• Pas besoin d’avoir de connaissances en comptabilité.
• Vous pouvez bénéficier de ressources complémentaires pour concevoir votre plan d’affaires, comme un accompagnement en ligne avec un conseiller.
• Certains logiciels de business plan sont gratuits.

En ce qui concerne les inconvénients, ces modèles de business plan ne sont pas gratuits (mais ils sont complets). Ensuite, en fonction du logiciel que vous choisirez, vous n’aurez pas le droit à du conseil et vous ne pourrez pas déléguer la partie rédactionnelle. Il faudra quand même consacrer du temps pour l’écriture et avoir un minimum de bases pour élaborer votre business plan. Ceci-dit, ces logiciels fournissent de nombreux conseils et des exemples de business plan pour vous aider à remplir le vôtre de manière efficace.

Option n°3 : passer par un professionnel

Si vous cherchez de l’aide pour faire votre plan d’affaires personnalisé sans utiliser un modèle de business plan, rien ne vous empêche de vous attacher les services d’un professionnel. On pense notamment aux professionnels suivants :

• L’expert-comptable local
• L’expert-comptable en ligne
• Les experts et consultants en business plan (ex : les spécialistes de la fiscalité, les avocats d’affaire).

Grâce à un professionnel du business plan, vous vous assurez de gagner du temps et disposez des conseils et du savoir-faire d’un expert. On le recommande en particulier aux projets complexes qui font appel à de nombreuses donnés financières.

Par contre, ce genre de service implique un coût financier plus important qu’avec un logiciel en ligne. Sans compter que vous risquez quand même de devoir collaborer à la partie descriptive du document. Un expert saura parfaitement jouer avec les chiffres, mais il aura besoin de vous pour comprendre la genèse de votre projet ainsi que tous les tenants et aboutissants.

Au cours de vos recherches, pensez aussi à vous rapprocher des structures d’accompagnement de créateurs, de certaines legaltech , des Chambres de commerce et d’industrie ( CCI ), ou encore des Chambres de métiers et de l’artisanat ( CMA ).  Ces différents organismes professionnels proposent souvent des formations et ateliers autour du business plan et pourront vous accompagner dans la construction de votre plan d’affaires.

Au final, quelle que soit la méthode choisie, gardez bien cela en tête : comme le dit l’expression, “on n’a qu’une seule chance de faire bonne impression.” Alors appliquez-vous, et utilisez nos conseils pour réaliser un business plan solide !

Combien coûte un business plan ?

Le coût d’une business plan dépend de l’option que vous allez choisir. Si vous vous utilisez notre business plan gratuit, vous n’y passerez que du temps. Si vous choisissez un modèle payant, vous en aurez pour entre 50 et 100€ environ. Si vous optez pour un logiciel de business plan en ligne , les prix varient d’une solution à l’autre.

La solution la moins économique consiste à passer par un professionnel. Les tarifs dépendent de la complexité et de la technicité du projet. Pour vous donner un ordre d’idées, on a recensé des tarifs partant de 300€ et pouvant aller jusqu’à 4 000€.

Un business plan gratuit, c’est possible ?

Faire un business plan gratuitement, oui, c’est possible en utilisant un modèle de business plan et en y passant du temps, ou bien via certains organismes comme la CCI.

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Magazine Business Plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Magazine Business Plan?

Writing a magazine business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Products and services:.

Highlight the magazine services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information. Describe what kind of magazine business you run and the name of it. You may specialize in one of the following magazine businesses:

• Online magazine business
• Print magazine business
• Lifestyle magazine business
• Fashion magazine business
• Business and Finance magazine
• Travel magazine business
• Sports magazine business
• Health and wellness magazine business
• Technology magazine business
• Describe the legal structure of your magazine business, whether it is a sole proprietorship, LLC, partnership, or others.Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established magazine service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

For instance, individuals with hobbies or interests or professionals would be an ideal target audience for a magazine business.

Market size and growth potential

Competitive analysis:, market trends:.

Analyze emerging trends in the industry, such as changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your magazine business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your content:

Mention the magazine content your business will offer. This list may include content like,

• Opinion pieces
• Other formats of content

Any interactive features:

Frequency & distribution:, additional services:.

In short, this section of your magazine plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

For example, exclusive content, high-quality visuals, or customization could be some of the great USPs for a professional magazine business.

Pricing Strategy

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your magazine publisher business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your magazine business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & software:.

Include the list of equipment and software required for the magazine business, such as computers, print production equipment, videography equipment & software, online publishing & digital equipment, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively..

7. Management Team

The management team section provides an overview of your magazine business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your magazine business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your magazine business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample magazine business plan will provide an idea for writing a successful magazine plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our magazine business plan pdf .

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Frequently asked questions, why do you need a magazine business plan.

A business plan is an essential tool for anyone looking to start or run a successful magazine business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your magazine business.

How to get funding for your magazine business?

There are several ways to get funding for your magazine business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your magazine business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your magazine business plan and outline your vision as you have in your mind.

What is the easiest way to write your magazine business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any magazine business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Absolument enchantée par l'expérience avec Propulse by CA ! La clarté et la précision de leurs services m'ont vraiment impressionnée. J'ai eu la chance de découvrir leur formulaire de business plan, ce qui a considérablement simplifié mon travail. Leur assistance s'est avérée d'une valeur inestimable.

KADI T. pour la prestation Business plan Le 13/11/2023 suite à une expérience du 12/11/2023.

L’écriture du business plan est très bien expliqué ! Chacune des étapes est expliquée et détaillée afin de comprendre ce que l’on fait. De plus, un conseillé m’a appelé moin de 12h avant la finalisation à 100% du BP.

JÉRÉMY F. pour la prestation Business plan Le 12/11/2023 suite à une expérience du 11/11/2023.

J'avais mon idée pour mon business plan.. Mais grâce à propulsebyca, j'ai pu mettre toutes mes s idées en place, en ordre, avec des explications, avec un guide très clair sur les gains, les dépenses, etc.. Très complet. 😊🤩

YANISLEY P. pour la prestation Business plan Le 28/07/2023 suite à une expérience du 23/07/2023.

Extrêmement simple d'utilisation : on complète les rubriques avec nos données et infos. Le business plan est mis en forme et il suffit ensuite de le telecharger. Il reste modifiable et telechargeable si necessaire.

MARIE CHRISTINE R. pour la prestation Business plan Le 09/07/2023 suite à une expérience du 08/07/2023.

Ce site m'a beaucoup aidé pour la création de mon business plan, je recommande

ANTHONY D. pour la prestation Business plan Le 02/07/2023 suite à une expérience du 30/06/2023.

très bon outil avec une aide humaine en tchat en plus. le calcul automatique et les relais qui se font naturellement dans le tableau , c 'est vraiment bien.

MELANIE G. pour la prestation Business plan Le 29/06/2023 suite à une expérience du 27/06/2023.

Très simple de faire un prévisionnel grâce à propulsé, nous immédiatement bien guidés et ce qui est top c'est que ce soit vérifié et validé.

ANAÏS M. pour la prestation Compte pro Le 26/06/2023 suite à une expérience du 25/06/2023.

Questions fréquentes sur le business plan

À quoi sert un business plan , que doit contenir un business plan , quels sont les conseils pour rédiger un business plan efficace , quelles sont les erreurs à éviter dans un business plan , quel est l’objectif d’un business plan , quelles sont les aides pour faire son business plan , peut-on confier la rédaction du business plan à un tiers .

Comment rédiger la conclusion de son Business Plan ?

Prix du Business plan : combien ça coûte ?

SWOT vierge : Modèle gratuit à télécharger (PDF)

Comment faire un business plan avec Word ? (modèle gratuit)

Comment faire un business plan sur PowerPoint ?

Analyse PESTEL : Méthode, Modèle et Exemple

Réussir sa matrice SWOT : Méthode en 5 étapes + Exemple

Modèle d'affaires : comment le créer simplement ?

Pourquoi faire un business plan ? (7 raisons)

Les 4P du marketing mix : guide complet en 2024

Business plan : les exemples de nos experts pour le réussir

Quelles sont les 9 étapes d'un business plan ?

Définition du business plan (+ Exemple pour comprendre)

Comment faire un business plan gratuit ? (Guide 2024)

Business plan SAS / SASU : en ligne et gratuit

Comment faire son business plan avec Propulse ?

Comment créer mon business plan avec propulse , puis-je télécharger mon business plan gratuitement , comment propulse peut-il m'aider , quels sont les avantages à passer par propulse , puis-je télécharger mon business plan au format .xls et au format .pdf , si je réalise mon business plan sur propulse by ca, suis-je engagé auprès du crédit agricole , puis-je modifier mon business plan réalisé sur propulse by ca , combien de pages doit contenir un business plan .

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Frequently Asked Questions

What is a business plan and why is it important.

• Initiate with Your Business Concept: Lay the Groundwork: Start by introducing your business idea into Plannit AI's Business Plan Generator. This first step is crucial, as it sets the tone for a tailored, insightful business plan that truly resonates with your vision. Capture the Essence: Our platform is designed to grasp the nuances of your concept, ensuring that the generated plan accurately reflects the core and potential of your business.
• Navigate Through the AI-Guided Questionnaire: Tailored Interactive Experience: Plannit AI’s AI-guided questionnaire is your interactive guide through the planning process. It meticulously gathers information about your business's objectives, strategies, and market positioning, ensuring a comprehensive and reflective plan. Intelligent Feedback and Suggestions: As you progress through the questionnaire, benefit from smart prompts and suggestions, ensuring that your plan is not just detailed but also strategically sound and aligned with industry standards.
• Generate Your Plan with Advanced AI: Intuitive Plan Creation: With the questionnaire complete, Plannit AI's advanced algorithms intelligently analyze your responses. They then craft a detailed, customizable, and strategically aligned business plan, providing you with a structured, coherent, and actionable format. Benefit from AI-Powered Insights: Plannit AI offers AI-driven insights and suggestions, ensuring your plan is not just a document but a strategic tool equipped with tailored AI prompts and an in-app plan editor. Get inspired by browsing through our sample business plans, a collection of successful strategies across various industries.
• Finalize Your Plan with Confidence: Dynamic Adaptation and Refinement: Plannit AI recognizes that a business plan is a living document. Our platform allows for continuous adaptation and refinement, ensuring your strategy remains agile, relevant, and aligned with your evolving business goals. Professional Presentation and Sharing: Once your plan meets your standards, utilize Plannit AI's export features to present your plan professionally. Choose between various formats for exporting your business plan, ready to impress stakeholders, attract investors, or guide your team. Review and Adapt: Ensure your business plan is a living document, ready to evolve with your growing business. Plannit AI's dynamic platform allows you to adapt your strategy as new opportunities or challenges arise.

How to Write a Business Plan?

• Roadmap for Success: At its core, a business plan acts as a strategic guide, providing detailed steps on how your business will achieve its objectives. It helps you navigate the startup phase, manage growth effectively, and tackle unforeseen challenges with a well-thought-out strategy.
• Securing Funding: For startups and businesses looking to expand, a business plan is crucial for securing loans or attracting investors. It demonstrates to potential financial backers that your business has a clear vision, a solid strategy for profitability, and a plan for delivering returns on their investment.
• Informed Decision-Making: A well-prepared business plan offers valuable insights into your market, competition, and potential challenges. This information is vital for making informed decisions, from day-to-day operations to long-term strategic shifts.
• Market Analysis and Strategy: It allows you to conduct an in-depth analysis of your target market, understand customer needs, and position your product or service effectively. The marketing strategy outlined in your business plan helps in identifying the best channels and tactics to reach your audience and achieve market penetration.
• Financial Planning: One of the most critical components of a business plan is the financial forecast. It outlines your funding requirements, expected revenue, profit margins, and cash flow projections. This section is essential for budgeting, financial management, and ensuring the financial viability of your business.
• Goal Setting and Performance Measurement: A business plan sets clear, measurable goals and objectives. It provides a framework for monitoring performance, measuring success, and making necessary adjustments to stay on track.

Who Can Benefit from Plannit AI?

• Aspiring Entrepreneurs: If you're at the idea stage, looking to transform your vision into a viable business, Plannit AI offers the tools and guidance to bring your concept to life. Our platform helps you articulate your business idea, define your target market, and develop a solid plan to turn your dream into reality.
• Students and Educators: For students delving into the intricacies of business planning and educators teaching the fundamentals of entrepreneurship, Plannit AI serves as an invaluable resource. It provides a practical, hands-on tool for learning and teaching how to create detailed business plans, analyze markets, and understand financials in a real-world context.
• Startup Founders: In the dynamic startup environment, Plannit AI is the ideal partner for founders looking to pivot quickly, secure funding, or understand their competitive landscape. With our AI-driven insights and market analysis tools, startups can make informed decisions and adapt their strategies to thrive in competitive markets.
• Small Business Owners: For small business owners seeking to optimize their operations, expand their customer base, or explore new markets, Plannit AI offers targeted solutions. Our platform simplifies the planning process, enabling owners to focus on growth while managing the day-to-day challenges of running their business.
• Consultants and Freelancers: Consultants and freelancers specializing in business development, strategic planning, or financial advising will find Plannit AI a powerful addition to their toolkit. It allows them to provide clients with comprehensive, data-driven business plans and strategies, enhancing the value of their services.
• Non-Profit Organizations: Leaders of non-profit organizations can leverage Plannit AI to plan initiatives, secure funding, and manage resources more efficiently. Our platform helps non-profits articulate their mission, set achievable goals, and measure their impact, ensuring they can make a difference in their communities.
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• Anyone with a Business Idea: Ultimately, Plannit AI is for anyone with a business idea, regardless of industry, experience, or stage of business development. Our mission is to democratize business planning, making it accessible, understandable, and actionable for everyone.

Why is Plannit AI the best choice for an AI business planning software?

• Interactive Questionnaire and ChatGPT Integration: Plannit AI transforms the business planning process into an engaging conversation. Through our advanced ChatGPT integration, we offer a questionnaire that dynamically adapts to your responses, ensuring your plan is personalized, comprehensive, and aligned with your business goals.
• Dynamic Planning Environment: Unlike static templates provided by many, Plannit AI introduces a living platform that grows with your business. It features real-time updates, strategic insights, and a feedback mechanism that keeps your business plan current and actionable.
• Extensive Educational Resources: Our Education Center is packed with articles, guides, and sample plans to bolster your planning process. It's designed to arm you with the knowledge to navigate the complexities of your industry confidently.
• Enhanced Collaboration and Customization: Recognizing the collaborative essence of business planning, Plannit AI supports team efforts with multi-user editing, annotations, and feedback features, ensuring a comprehensive approach to your strategy.
• Customer Success Stories: Our users' achievements are a testament to Plannit AI's effectiveness. These success stories illustrate how diverse businesses have utilized our platform for strategic planning and growth.
• Tailored Business Plan Creation: Our platform stands out with its tailored approach, featuring customizable templates that directly cater to your business type and industry, making plan creation straightforward and relevant.

How can ChatGPT help me to create business plans?

• Content Generation:: ChatGPT helps draft various sections of a business plan, from executive summaries to marketing strategies, by providing structured and coherent text based on the prompts given.
• Strategic Insights: It can offer suggestions on business strategies by analyzing trends and providing examples from a wide range of industries.
• Financial Planning: While it can't replace professional financial advice, ChatGPT can guide the structure of financial projections and statements, helping you consider important financial aspects of your plan.

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How to Build a Detailed Business Plan That Stands Out [Free Template]

Updated: March 29, 2022

Published: March 11, 2022

While starting a company may seem easier now than ever before, entrepreneurs have an uphill battle from the moment they start a business. And without a clear, actionable business plan for selling, marketing, finances, and operations, you're almost destined to face significant challenges.

This is why crafting a business plan is an essential step in the entrepreneurial process.

In this post, we'll walk you through the process of filling out your business plan template, like this free, editable version :

Download a free, editable one-page business plan template.

We know that when looking at a blank page on a laptop screen, the idea of writing your business plan can seem impossible. However, it's a mandatory step to take if you want to turn your business dreams into a reality.

That's why we've crafted a business plan template for you to download and use to build your new company. You can download it here for free . It contains prompts for all of the essential parts of a business plan, all of which are elaborated on, below.

This way, you'll be able to show them how organized and well-thought-out your business idea is, and provide them with answers to whatever questions they may have.

Free Business Plan Template

The essential document for starting a business -- custom built for your needs.

• Outline your idea.
• Pitch to investors.
• Secure funding.
• Get to work!

You're all set!

Click this link to access this resource at any time.

Building a Successful Business Plan

In the next section, we'll cover the components of a business plan , such as an executive summary and company description. But before we get to that, let's talk about key elements that should serve as building blocks for your plan.

For some entrepreneurs, the thought of writing a business plan sounds like a chore — a necessary means to an end. But that's a bad take.

A solid business plan is a blueprint for success . It's key to securing financing, presenting your business, outlining your financial projections, and turning that nugget of a business idea into a reality.

At the core, your business plan should answer two questions: why your business and why now?

Investors want to know why your business is entering the market, i.e. what problem it's solving and how it's different from what's currently out there. They also want to know why now is the right time for your type of product or service.

At a minimum, your plan should:

• Be more realistic than idealistic: Too often, business plans focus too much on how things could be instead of how they are. While having a vision is important, your plan needs to be rooted in research and data.
• Legitimize your business idea : If an idea fails on paper, it's a signal to go back to the drawing board. In doing so, you avoid losing precious time or money chasing an unrealistic idea.
• Position your business for funding: To get your business off the ground, chances are you'll need financial backing. Even with a solid business idea, investors, lenders, and banks still need convincing. An effective business plan will outline how much money you need, where it's going, what targets you will hit, and how you plan to repay any debts.
• Lay the foundation: Investors focus on risk – if anything looks shaky, it could be a dealbreaker. Ideally, your business plan will lay down the foundation for how you'll operate your business — from operational needs to financial projections and goals.
• Communicate your needs: It's nearly impossible to communicate your needs if you don't know what they are first. Of course, a business’ needs are always changing — but your plan should give you a well-rounded view of how your business will work in the short and long term.

So back to the question of why and why now – consider three things:

• Your industry – How does your product or service fit within your industry? Are you targeting a specific niche? Where do you see the industry going in the next five to 10 years?
• Your target audience – Who are you targeting? What challenges are they facing? How will your product or service help them in their daily lives?
• Your unique selling proposition (USP) – What sets you apart from your competitors? Is it your product/service features? Your company values? Price?

Once you know the answers to these questions, you'll be equipped to answer the question: why your business and why now.

How to Build a Business Plan

• Executive Summary
• Company and Business Description
• Product and Services Line
• Market Analysis
• Marketing Plan
• Legal Notes
• Financial Considerations

Featured Resource: Free Business Plan Template

1. cover page.

Your business plan should be prefaced with an eye-catching cover page. This means including a high-resolution image of your company logo, followed by your company's name, address, and phone number.

Since this business plan will likely change hands and be seen by multiple investors, you should also provide your own name, role in the business, and email address on the cover page.

At the bottom of this page, you can also add a confidentiality statement to protect against the disclosure of your business details.

The statement can read as follows: " This document contains confidential and proprietary information created by [your company name]. When receiving this document, you agree to keep its content confidential and may only reproduce and/or share it with express written permission of [your company name] ."

Remember to keep your cover page simple and concise — and save the important details for other sections.

Why it matters: First impressions are everything, and a clean cover page is the first step in the right direction.

Example of a Cover Page

2. Executive Summary

The executive summary of your business plan provides a one- to two-page overview of your business and highlights the most crucial pieces of your plan, such as your short-term and long-term goals.

The executive summary is essentially a boiled-down version of your entire business plan, so remember to keep this section to the point and filled only with essential information.

Typically, this brief section includes:

• A mission statement.
• The company's history and leadership model.
• An overview of competitive advantage(s).
• Financial projections.
• Company goals.
• An ask from potential investors.

Why it matters: The executive summary is known as the make-or-break section of a business plan. It influences whether investors turn the page or not — so effectively summarizing your business and the problem it hopes to solve is a must.

Think of the Summary as a written elevator pitch (with more detail). While your business plan provides the nitty-gritty details, your Summary describes — in a compelling but matter-of-fact language — the highlights of your plan. If it's too vague, complicated, or fuzzy, you may need to scrap it and start again.

Example of an Executive Summary Introduction

"The future looks bright for North Side Chicago, particularly the Rock Hill Neighborhood. A number of high-end commercial and residential developments are well on their way, along with two new condo developments in nearby neighborhoods.

While the completion of these developments will increase the population within the neighborhood and stimulate the economy, the area lacks an upscale restaurant where residents and visitors can enjoy fine food and drink. Jay Street Lounge and Restaurant will provide such a place."

3. Company & Business Description

In this section, provide a more thorough description of what your company is and why it exists.

The bulk of the writing in this section should be about your company's purpose – covering what the business will be selling, identifying the target market, and laying out a path to success.

In this portion of your business plan, you can also elaborate on your company's:

• Mission statement
• Core values
• Team and organizational structure

Why it matters: Investors look for great structures and teams in addition to great ideas. This section gives an overview of your businesses' ethos. It's the perfect opportunity to set your business apart from the competition — such as your team's expertise, your unique work culture, and your competitive advantage.

Example of a Values/Mission Statement

"Jay Street Lounge and Restaurant will be the go-to place for people to get a drink or bite in an elegant, upscale atmosphere. The mission is to be North Side's leading restaurant, with the best tasting food and the highest quality service."

3. Product & Services Line

Here's where you'll cover the makeup of your business's product and/or services line. You should provide each product or service's name, its purpose, and a description of how it works (if appropriate). If you own any patents, copyrights, or trademarks, it's essential to include this info too.

Next, add some color to your sales strategy by outlining your pricing model and mark-up amounts.

If you're selling tangible products, you should also explain production and costs, and how you expect these factors to change as you scale.

Why it matters: This section contains the real meat of your business plan. It sets the stage for the problem you hope to solve, your solution, and how your said solution fits in the market.

There's no one-size-fits-all formula for this section. For instance, one plan may delve into its ability to market in a more cost-effective way than the competition, whereas another plan focuses on its key products and their unique features and benefits.

Regardless of your angle, it's critical to convey how your offerings will differ from the competition.

Example of a Product/Service Offering

"The menu at Jay Street Lounge and Restaurant will focus on Moroccan cuisine. The stars of the menu (our specialties) are the Moroccan dishes, such as eggplant zaalouk, seafood bastilla, tagine, and chickpea stew. For those who enjoy American dishes, there will also be a variety of options, from burger sliders and flatbread pizza to grilled steak and salads.

The food at Jay Street will have premium pricing to match its upscale atmosphere. During the summer months, the restaurant will have extra seating on the patio where clients can enjoy a special summer menu. We will be open on all days of the week."

4. Market Analysis

It helps to reference your market research documentation in this section, like a Porter's Five Forces Analysis or a SWOT Analysis ( templates for those are available here ). You can also include them in your appendix.

If your company already has buyer personas, you should include them here as well. If not, you can create them right now using the Make My Persona Tool .

Why it matters: Having an awesome product is, well, awesome — but it isn't enough. Just as important, there must be a market for it.

This section allows you to dig deeper into your market, which segments you want to target, and why. The "why" here is important, since targeting the right segment is critical for the success and growth of your business.

It's easy to get lost (or overwhelmed) in a sea of endless data. For your business plan, narrow your focus by answering the following questions:

• What is my market? In other words, who are my customers?
• What segments of the market do I want to target?
• What's the size of my target market?
• Is my market likely to grow?
• How can I increase my market share over time?

Example of a Market Analysis

"Jay Street Lounge and Restaurant will target locals who live and work within the Rock Hill Neighborhood and the greater North Side Chicago area. We will also target the tourists who flock to the many tourist attractions and colleges on the North Side.

We will specifically focus on young to middle-aged adults with an income of $40,000 to $80,000 who are looking for an upscale experience. The general demographics of our target market are women between 20 to 50 years old.

A unique and varied Moroccan-American menu, along with our unique upscale atmosphere, differentiates us from competitors in the area. Jay Street will also set itself apart through its commitment to high-quality food, service, design, and atmosphere."

5. Marketing Plan

Unlike the market analysis section, your marketing plan section should be an explanation of the tactical approach to reaching your aforementioned target audience. List your advertising channels, organic marketing methods, messaging, budget, and any relevant promotional tactics.

If your company has a fully fleshed-out marketing plan, you can attach it in the appendix of your business plan. If not, download this free marketing plan template to outline your strategy.

Free Marketing Plan Template

Outline your company's marketing strategy in one simple, coherent plan.

• Pre-Sectioned Template
• Completely Customizable
• Example Prompts
• Professionally Designed

Why it matters: Marketing is what puts your product in front of your customers. It's not just advertising — it's an investment in your business.

Throwing money into random marketing channels is a haphazard approach, which is why it's essential to do the legwork to create a solid marketing plan.

Here's some good news — by this point, you should have a solid understanding of your target market. Now, it's time to determine how you'll reach them.

Example of a Marketing Plan Overview

"Our marketing strategy will focus on three main initiatives:

• Social media marketing. We will grow and expand our Facebook and Instagram following through targeted social media ads.
• Website initiatives. Our website will attract potential visitors by offering updated menus and a calendar of events.
• Promotional events. Jay Street will have one special theme night per week to attract new clients."

6. Sales Plan

It doesn't matter if your sales department is an office full of business development representatives (BDR) or a dozen stores with your products on their shelves.

The point is: All sales plans are different, so you should clearly outline yours here. Common talking points include your:

• Sales team structure, and why this structure was chosen.
• Sales channels.
• Sales tools, software, and resources.
• Prospecting strategy.
• Sales goals and budget.

Like with your marketing plan, it might make sense to attach your completed sales plan to the appendix of your business plan. You can download a template for building your sales plan here .

Why it matters: Among other things, investors are interested in the scalability of your business — which is why growth strategies are a critical part of your business plan.

Your sales plan should describe your plan to attract customers, retain them (if applicable), and, ultimately, grow your business. Be sure to outline what you plan to do given your existing resources and what results you expect from your work.

Example of a Sales Plan Overview

"The most important goal is to ensure financial success for Jay Street Lounge and Restaurant. We believe we can achieve this by offering excellent food, entertainment, and service to our clients.

We are not a low-cost dining option in the area. Instead, the food will have premium pricing to match its upscale feel. The strategy is to give Jay Street a perception of elegance through its food, entertainment, and excellent service."

7. Legal Notes

Your investors may want to know the legal structure of your business, as that could directly impact the risk of their investments. For example, if you're looking for business partners to engage in a non-corporation or LLC partnership, this means they could be on the line for more than their actual investment.

Because this clarification is often needed, explain if you are and/or plan to become a sole proprietor, partnership, corporation, LLC, or other.

You should also outline the steps you have taken (or will need to take) to operate legally. This includes licenses, permits, registrations, and insurance.

The last thing your investor wants to hear after they've sent you a big chunk of change is that you're operating without proper approval from the local, state, or federal government.

Why it matters: The last thing your investor wants to hear after they've sent you a big chunk of change is that you're operating without proper approval from the local, state, or federal government.

Example of Legal Notes

"Jay Street Lounge and Restaurant is up-to-date on all restaurant licenses and health permits. Our business name and logo are registered trademarks, presenting the possibility of expanding locally."

8. Financial Considerations

Ultimately, investors want to know two things:

• When they will earn their money back.
• When they will start seeing returns on their initial investment.

That said, be clear, calculated, and convincing in this section. It should cover:

• Startup costs.
• Sales forecasts for the next several months/quarters.
• Break-even analysis for time and dollars.
• Projected profit and loss (P&L) statement.

Facts and figures are key here, so be as specific as possible with each line item and projection. In addition, explain the "why" behind each of these sections.

However, keep in mind that information overload is a risk, especially when it comes to data. So, if you have pages upon pages of charts and spreadsheets for this section, distill them into a page or two and include the rest of the sheets in the appendix. This section should only focus on key data points.

Why it matters: One of the most important aspects of becoming "investor ready" is knowing your numbers. More importantly, you need to understand how those numbers will enhance your business.

While it's easy to write a number down on paper, it's more important to understand (and communicate) why you need capital, where it's going, and that your evaluation makes sense.

Example of Financial Projections

"Based on our knowledge and experience in the restaurant industry, we have come up with projections for the business.

Starting with an expenditure of $400,000 in year 1, we forecast sales of $1,500,000 and $2,800,000 for years two and three. We expect to achieve a net profit of 15% by year three."

9. Appendix

A detailed and well-developed business plan can range anywhere from 20 to 50 pages, with some even reaching upward of 80.

In many cases, the appendix is the longest section. Why? Because it includes the supportive materials mentioned in previous sections. To avoid disrupting the flow of the business plan with visuals, charts, and spreadsheets, business owners usually add them in the last section, i.e. the appendix.

Aside from what we've already mentioned – marketing plan, sales plan, department budgets, financial documents – you may also want to attach the following in the appendix:

• Marketing materials
• Market research data
• Licensing documentation
• Branding assets
• Floor plans for your location
• Mockups of your product
• Renderings of your office space or location design

Adding these pieces to the appendix enriches the reader's understanding of your business and proves you've put the work into your business plan without distracting from the main points throughout the plan.

Why it matters: An appendix helps the reader do their due diligence. It contains everything they need to support your business plan.

Keep in mind, however, that an appendix is typically necessary only if you're seeking financing or looking to attract business partners.

Use a Business Plan Template to Get Started

Writing a business plan shouldn't be an insurmountable roadblock to starting a business. Unfortunately, for all too many, it is.

That's why we recommend using our free business plan template. Pre-filled with detailed section prompts for all of the topics in this blog post, we're confident this template will get your business plan started in the right direction.

Editor's note: This post was originally published in June 2017 and has been updated for comprehensiveness.

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What is a business plan?

A business plan is a document that helps small business owners determine the viability of their business idea. Combining market research and financial analysis, a professional business plan helps startup CEOs and potential investors determine if the company can compete in the target market.

Typically, a good business plan consists of the following:

• Executive summary
• Company description
• Mission statement
• Product and services
• Marketing plan
• Operations plan
• Management organization
• Financial plan
• Conclusion & appendix

Every section involved in a business plan is designed to help startup businesses reach their target market.

A business plan asks founders and entrepreneurs to detail their business strategy in a step-by-step process that makes sense from an operational perspective. This is essential if a startup is seeking a business loan or an investment from a venture capital firm.

However, even small businesses that are already economically viable can benefit from creating a business plan, since it encourages business owners and their management teams to examine their business model and reevaluate the best ways to reach their target customers.

Should I use a business plan template?

Yes.  If you’ve never written one, a business plan can be challenging to write.

Creating a successful plan that you can use to grow your small business can require weeks of market analysis and financial preparation. You may spend time using Microsoft Excel or Powerpoint in order to create documentation which better supports our operational decisions.

However, almost every professional business plan is structured in the same way and most ask for the same information. Because of this, using a business plan template is advisable to save time, money, and effort.

Business plan templates for free

Rather than spending time trying to figure out how to write a business plan , use a free template as a guide to completion.

Business plan templates from PandaDoc can help you reach an effective go-to-market strategy even faster by asking you to provide all the relevant information you need when creating an effective business plan.

Grab a free template to get started!

Frequently asked questions

How many pages should my business plan be.

This depends on the kind of business plan you need to write and how you intend to use the plan that you create.

For example, a plan for a small business seeking potential investors or a business loan will need to provide income statements, cash flow statements, and a balance sheet (usually for a three-year or five-year forecast period).

These financial statements can be omitted if a small business owner isn’t seeking funding and is instead planning to use their business plan as a guiding document for themselves and their management team members.

Some business plans may only run a few pages. Fully-developed business plans can be as long as 50 pages. Much of this depends on the type of business, the operational strategy, and the level of detail that goes into developing the business plan.

Who needs a business plan?

Every business should have a business plan. This is an essential guidance document for any founder or CEO.

Good business plans help a company determine the viability of its place in the market and can help the business develop better strategies for differentiating itself from its competitors.

Business planning also forces business owners to evaluate their marketing strategy, the cost of customer acquisition and retention, and how they plan to grow their business over time.

What is the best business plan template?

Business plans come in all shapes and sizes. The best business plan template for your business is one that you understand and that matches the size and legal structure of your operation.

If you’re a sole proprietor, a business plan template designed for a big corporation probably doesn’t make sense. However, a business plan that helps you build an effective roadmap to grow your business while protecting your intellectual property is a good starting point.

PandaDoc offers specialized business plan templates for common industries along with tips to help you get started with business planning.

Should I hire someone to write my business plan for me?

No. You’ll find freelance writers and business strategy companies out there who are happy to write your business plan for a fee.  These resources can guide you through the process, but you should write (or be heavily involved in) the creation of your business plan.

The reason for this is simple: You know the most about your business, and your business needs you to succeed.

A writer can work with you to make your business plan sound better to investors, and a consultant can help you fill in knowledge gaps — like how to conduct a SWOT analysis — and point out weaknesses in your plan. But, at the end of the day, you need to use the business plan to pitch investors and run your business.

Those ideas and guiding principles aren’t something you can outsource.

Should I use business planning software?

Software isn’t required when creating an effective business plan. Most business planning software is designed to help you navigate the outlining and writing process more effectively.

You don’t need software to write a professional business plan, but a solid template can help you get started. Download a free template from PandaDoc today and take your business to the next level.

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Business Plan Templates

Free Download

2 Essential Templates For Starting Your Business. Available as an interactive PDF or a Google Docs template.

With this business plan template, you'll be able to:

• Write a company description that sells your story
• Plan for the future: lay out goals and metrics for success
• Describe your product line in detail and plan for how to stand out from competitors
• Consider any legal formalities that require attention when starting your business
• Put together necessary financial projections to make a strong start
• Create your buyer persona and determine your product/marketing fit

Build A Business Plan That Works

Available as a one-page interactive PDF and a full template on both Google Docs and Microsoft Word!

Whether you’re starting a business or drafting a formalized document with  your current business goals, it’s important to clearly defi ne the scope of all aspects of the venture — from mission, to target customers, to fi nances, and beyond.

When just starting out, it can be tempting to think of a business plan as simply your company’s name and a description of your product or service. But in reality, planning a business involves thinking through a lot more details.

In this business plan template we’ll guide you through the steps of writing company and product descriptions, setting sales and marketing goals and plans, and thinking through legal and fi nancial logistics. We've included a  plain text, designed , and  completed example version of this template. 

Frequently Asked Questions (FAQs)

How do you write a business plan.

A business plan is a formal written document that you can use to identify the purpose of your company, make important decisions about your future and help grow your company. HubSpot's free business plan templates provides guidance to establishing your company mission, customer research, competition, and a business strategy to profitability.

Why do I need to fill out the information requested?

We will always keep your personal information safe..

We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here .

Where can I get a free business plan template?

HubSpot's Free Business Plan Templates are the best way to create a professional, thorough business plan. The templates include instructions and everything you need to know about starting your company.

Is this really free?

Absolutely.

Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

What are the basic format of a business plan?

A business plan is a written document that outlines the company's goals, strategy and implementation. The format of the plan varies depending on the type of organization (e.g., for-profit or nonprofit) and size, but most plans share some common features such as an overview, executive summary, and financial information.

What is the best business plan template?

A great business plan template clearly defines the scope of the venture -- from mission, to target customers, to finances, and beyond. HubSpot's business plan template will guide you through the steps of writing company and product descriptions, setting sales and marketing goals and plans, and thinking through legal and financial logistics.

What is needed to start a business?

If you're thinking about starting a business, you'll need to do some research first. You can't just start a business without doing any market research. Market research will tell you if there's an opportunity to turn your idea into a successful business. After that, write your business plan so that you know how much money and time it will take for the project to succeed. Use HubSpot's free business plan template today!

Set yourself up for success with this business plan template

Download the free business plan template.

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Besoin d'un busines s plan ? Présentation de projet , étude de marché Complet , pro et si mple à lire.   Réalisation  de votr e busin es s plan personnalisé réalisé : pas à pas,  par notre consultant expert. Demander un devis et / ou un entretien téléphonique gratuit  

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LE BUSINESS PLAN... Pourquoi un business plan ?

Vous avez un projet de création ou de reprise d’une entreprise, la première étape consiste à établir un business plan  pour :

Besoin d’un financement bancaire ou investisseurs.

Pour obtenir un bail commercial.

Ou tout simplement connaître sa rentabilité , , ses o bjectifs de ventes.

La réalisation du Business Plan se décline souvent  

  en 2 parties :

La partie financière - Business plan financier (Bilan prévisionnel) qui traduit en chiffre votre projet et ses résultats.

La partie économique - Présentation de projet qui est la présentation écrite de votre projet.

La partie financière - Business plan financier :

      Confier impérativement cette partie à un professionnel

Le compte de résultat :C’est simplement la recherche du bénéfice, en fait les ventes moins les charges

Le plan de trésorerie : c'est aussi la recherche du besoin de trésorerie, pour justifier l’emprunt demandé.

Le bilan prévisionnel : représente ce que l'entreprise possède et ce qu'elle doit à la fin de chaque année.

Et des tableaux et graphiques… pour convaincre la banque, l’investisseur, le bailleur…

Suite du texte : 

La partie économique - Présentation de projet :

      Cette partie peut être faite par le porteur du projet, vous.

      Mais nous pouvons aussi vous accompagner.

Portrait de l’entreprise et Management : Présentation de la société,  du ou des porteur(s) de projet, leurs CV, leurs motivations.

L’offre : La présentation des produits ou services et leurs prix.

L’environnement marketing : Il s'agit de présenter l'environnement du secteur d'activité et les différents acteurs. Présentation de la clientèle et son besoin; La zone de chalandise; la concurrence; les fournisseurs et les prix du marché. ​

La stratégie commerciale , le fameux « comment allez-vous trouver vos clients » : La communication, la distribution (en boutique, sur Internet..)

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Créer un business plan de magasin gratuit en PDF avec Angel

Les étapes essentielles pour construire un business plan de magasin complet

Introduction au business plan de magasin

La création d'un business plan pour votre magasin est une étape essentielle dans le processus de démarrage ou d'expansion de votre entreprise. Ce document détaillé vous permet de présenter votre vision d'entreprise, vos objectifs à court et long terme, ainsi que votre stratégie pour atteindre le succès. En plus de servir de guide pour vous-même et votre équipe, un business plan est également crucial pour convaincre les investisseurs, les prêteurs et les partenaires potentiels de la viabilité de votre entreprise. Avec Angel, la création de ce plan devient un processus simplifié et accessible, vous permettant de concentrer votre énergie sur la croissance de votre magasin.

Pourquoi un business plan est essentiel pour votre magasin

Un business plan est bien plus qu'un simple document administratif; c'est un outil stratégique qui vous aide à prendre des décisions éclairées et à anticiper les défis potentiels. En élaborant un business plan pour votre magasin, vous serez en mesure de définir clairement votre marché cible, d'analyser la concurrence, et de mettre en place des objectifs spécifiques pour la croissance de votre entreprise. De plus, un business plan bien conçu vous permettra de planifier vos ressources financières de manière efficace, en identifiant les coûts initiaux, les dépenses opérationnelles et les revenus attendus. En fin de compte, un business plan solide est un outil puissant pour guider votre magasin vers le succès et convaincre les parties prenantes de la valeur de votre entreprise.

Analyse de marché pour un business plan de magasin

Une analyse de marché approfondie est essentielle pour élaborer un business plan solide pour votre magasin. Cette étape permet de comprendre votre marché cible, d'identifier les tendances de l'industrie, et d'évaluer la concurrence. L'analyse de marché doit commencer par une étude approfondie des données démographiques de votre zone de chalandise, y compris l'âge, le revenu moyen, et les habitudes de consommation des clients potentiels. Ces informations vous aideront à adapter votre offre en fonction des besoins spécifiques de votre public cible.

En outre, il est important d'analyser les tendances actuelles du secteur du commerce de détail, telles que l'évolution des préférences des consommateurs, les changements dans les habitudes d'achat en ligne et hors ligne, ainsi que les innovations technologiques ayant un impact sur le comportement des clients. Cette compréhension approfondie du marché vous permettra d'anticiper les évolutions futures et d'adapter votre stratégie en conséquence.

Enfin, l'analyse concurrentielle est un aspect crucial de l'analyse de marché. Étudier les offres, les forces et les faiblesses des autres magasins dans votre secteur vous aidera à identifier les opportunités de différenciation et à élaborer des stratégies marketing efficaces. En identifiant les lacunes du marché et les besoins non satisfaits des consommateurs, vous pourrez positionner votre magasin de manière unique et attrayante pour votre public cible.

Stratégie de vente et marketing pour votre magasin

La stratégie de vente et marketing est un élément clé de tout business plan de magasin. Cette section doit détailler comment vous prévoyez d'attirer et de fidéliser vos clients, ainsi que comment vous comptez promouvoir vos produits ou services de manière efficace. Votre stratégie de vente doit inclure des éléments tels que la segmentation du marché, la tarification, et les canaux de distribution.

Pour la stratégie marketing, il est crucial de définir clairement vos efforts de promotion, notamment à travers des campagnes publicitaires, des promotions spéciales, des partenariats avec d'autres entreprises, ou des événements spéciaux. De plus, l'intégration du marketing en ligne, y compris les médias sociaux, le référencement, et le marketing par e-mail, est essentielle pour atteindre et engager un public plus large.

En outre, votre stratégie de vente et marketing doit également aborder la gestion des relations clients, y compris le service client, les programmes de fidélisation, et les retours d'expérience des clients. En développant une stratégie complète qui combine efficacement la vente et le marketing, vous serez en mesure de positionner votre magasin de manière compétitive sur le marché et de développer une base solide de clients fidèles.

Prévisions financières pour votre business plan de magasin

Dans le cadre de votre business plan de magasin, l'élaboration de prévisions financières détaillées est essentielle pour établir la viabilité financière de votre entreprise. Cette section doit couvrir plusieurs aspects clés pour fournir une image complète de la santé financière prévue de votre magasin.

• Coûts de démarrage : Il est important de détailler tous les coûts initiaux nécessaires pour lancer votre magasin. Cela peut inclure l'achat de marchandises, les frais de location de l'espace, les dépenses liées à la création du site web, et les coûts de marketing pour annoncer l'ouverture de votre magasin.
• Coûts opérationnels : Fournissez une analyse des coûts réguliers que vous prévoyez d'engager. Ces coûts peuvent inclure les salaires du personnel, les frais de publicité, les coûts de maintenance du magasin, et les dépenses liées à la gestion des stocks.
• Revenus attendus : Projetez vos revenus en fonction de différents scénarios, comme la fréquentation attendue du magasin, les ventes par catégorie de produits, et les revenus supplémentaires provenant de services comme la location d'espaces publicitaires ou la vente en ligne.
• Marges bénéficiaires : Calculez vos marges bénéficiaires en tenant compte des coûts directs et indirects. Cette analyse vous aidera à déterminer les prix de vente de vos produits pour garantir la rentabilité de votre magasin.

En outre, l'utilisation d'outils en ligne comme Angel peut grandement faciliter la création de ces prévisions. Ces outils offrent souvent des fonctionnalités telles que :

• Modèles financiers : Utilisation de modèles préconçus qui peuvent être personnalisés en fonction de votre business plan spécifique.
• Tableaux de bord interactifs : Pour une visualisation claire et compréhensible de vos données financières.
• Conseils d'experts-comptables : Permettant d'assurer l'exactitude et la pertinence de vos prévisions financières.

Télécharger votre business plan de magasin en PDF et Excel

L'accessibilité et la flexibilité sont des aspects clés d'un business plan efficace. Avec Angel, une fois votre plan finalisé, vous avez la possibilité de le télécharger en formats PDF et Excel. Le format PDF est idéal pour une présentation professionnelle à des investisseurs, des prêteurs et des partenaires. Il offre un aperçu clair et concis de votre plan, parfait pour les réunions et les propositions. D'autre part, le format Excel est extrêmement utile pour une gestion dynamique de votre plan. Il vous permet de faire des ajustements en temps réel, tels que la modification des prévisions financières, la mise à jour des coûts ou l'ajout de nouvelles stratégies de marché, ce qui est essentiel à mesure que votre magasin évolue.

La possibilité de télécharger votre business plan dans ces deux formats vous offre la souplesse nécessaire pour l'adapter à différents contextes et pour le mettre à jour en fonction de l'évolution de votre entreprise. Cela garantit que votre plan reste pertinent et utilisable, tout en vous permettant de présenter votre vision de manière professionnelle et complète à toute partie intéressée par votre magasin.

Outils pour organiser le lancement de votre magasin

Le lancement d'un magasin nécessite une planification minutieuse et une exécution efficace. Angel offre une gamme d'outils pour vous aider à organiser chaque étape du processus de lancement, garantissant ainsi que votre entreprise démarre sur des bases solides. Ces outils comprennent la création d'une liste de tâches détaillée, l'établissement d'échéances pour chaque étape, et le suivi des progrès réalisés. En définissant des objectifs à court et long terme, développant des stratégies de marketing ciblées, et mettant en place une structure financière solide, vous serez prêt à lancer votre magasin avec confiance. De plus, Angel propose des conseils et des ressources pour naviguer dans les aspects juridiques et administratifs du lancement d'entreprise, vous assurant ainsi que vous êtes bien préparé pour chaque étape du processus.

Évaluer l'impact RSE de votre magasin

Dans un paysage commercial de plus en plus axé sur la responsabilité sociale des entreprises (RSE), évaluer et améliorer l'impact social et environnemental de votre magasin est essentiel. Angel fournit des outils et des métriques pour mesurer des aspects tels que l'empreinte carbone de votre magasin, l'éthique de votre chaîne d'approvisionnement, et votre contribution à la communauté. Cette évaluation approfondie peut révéler des opportunités pour des pratiques plus durables, telles que l'utilisation de fournisseurs locaux, l'adoption de pratiques éco-responsables, ou l'implication communautaire. En intégrant ces pratiques dans votre entreprise, non seulement vous améliorez votre image de marque, mais vous contribuez également à un commerce de détail plus durable et conscient.

En conclusion, la création d'un business plan de magasin avec Angel offre une approche simplifiée et accessible pour planifier et lancer votre entreprise. Avec des outils pour organiser le lancement, évaluer l'impact RSE, et des fonctionnalités de téléchargement en PDF et Excel, Angel vous accompagne à chaque étape du processus, garantissant ainsi que votre magasin démarre sur des bases solides et prospère dans un paysage commercial concurrentiel.

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Unilever plans ice cream business separation: India watches amid Amul competition

Unilever plans to separate its ice cream business to jump-start growth. the development will be keenly watched in india, where the fmcg giant faces stiff competition from market leader amul.

• Print Edition: Apr 14, 2024

Hindustan Unilever Ltd's (HUL) tryst with the ice cream industry began in the early 1990s. In 1993, it bought the brand Dollops from then Cadbury India. That was soon followed by the acquisition of Kwality Wall’s from the Lamba family. Apart from Wall’s, it also acquired brands like Yankee Doodle, Sub-Zero, and Gaylord. The last piece in the first chapter of the ice cream puzzle was when Milkfood was picked up from Jagatjit Industries in 1994. Not surprisingly, all these brands eventually made way for Wall’s.

The most recent development in the ice cream business relates to parent company Unilever announcing a strategic intent to separate its ice cream business globally. The segment, which brings in revenue of €8 billion, has well-known brands under its wing, like Magnum, Ben & Jerry’s, Wall’s, and Popsicle. In India, that business is much smaller at around  Rs 1,800 crore, or 3% of the company’s top line in FY23. Market leader Amul, which entered the market in 1996, rakes in over Rs 2,500 crore and has grown impressively.

But why is Unilever separating the business in the first place? “Through this [demerger], they [Unilever] intend to transform the company into a simpler, more focussed, and a higher-performing one. The ice cream business has a different model compared to the rest of Unilever’s business,” an HUL spokesperson said in a response to Business Today’s queries.

Moving to India, industry trackers say HUL’s ice cream business has gross margins of 35-40%. In mid-2018, it acquired Adityaa Milk ice cream and frozen dessert, a Karnataka-based mid-market brand, giving out a clear message on how important the business was. “As far as the India ice cream business is concerned, we are evaluating various options in light of this announcement. We will discuss this with the HUL board and Unilever management in the coming months,” said the spokesperson. A former HUL executive points out that the focus is clearly on high-margin categories like personal products. “Ice cream perhaps does not fit into the scheme of things and anything is possible from this point.” 

The possibility of Unilever exiting the business altogether and retaining the India piece cannot be ruled out. Besides, there is a lot of headroom for growth in India, with the landscape still dominated by the co-operatives and private players, most of whom have larger operations in their home markets.         @krishnagopalan 

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Hoboken Business Alliance Unveils Strategic Economic Plan

The Hoboken Business Alliance (HBA), a special improvement district dedicated to enhancing Hoboken’s business landscape and bolstering the local economy, has announced the Hoboken Business Alliance Strategic Plan. This first-of-its-kind long-term plan for the HBA will guide the organization’s next three to five years as a leading advocate and business resource in Hoboken.

Developed with Streetsense, a global creative collective, and with input from business and property owners, Hoboken leaders, government officials, and residents, the Hoboken Business Alliance Strategic Plan includes key findings and recommendations for how the organization can implement improvements across the city to kickstart the next phase of Hoboken’s economic evolution.

“As Hoboken emerges from the past years’ economic uncertainty, we are excited to share a clear roadmap to usher in the city’s next chapter as a shining example of urban economic resilience,” said Roxanne Earley, executive director, Hoboken Business Alliance. “The Strategic Plan marks a defining moment for the future of this vibrant community of residents and businesses, and for millions more who visit and enjoy all that the Mile Square City has to offer. It embraces Hoboken’s strengths, identifies solutions to shared challenges, and delineates a long-term vision that is brought to life with both immediate and sustained improvements to create a vibrant and inclusive business district where everyone can shop, dine, play, and stay.”

While the HBA will continue to offer the core supplemental services they have become known for, the 17 strategies and policies outlined in the Hoboken Alliance Strategic Plan identify solutions to shared challenges within the business community, such as lighting and sidewalk improvements, unifying streetscape designs, streamlining permitting processes for signage and outdoor dining, updating micro-mobility plans, and more. Existing and new programs will all align with the five guiding principles identified by the plan.

Improve Organizational Capacity

Ensuring the HBA is well equipped to manage its programs and provide technical support requires sufficient investment in building staff skills to maximize capacity. The HBA will build and expand partnerships with city institutions and businesses to advance placemaking initiatives that make Hoboken an attractive place for businesses and visitors to be. Implementing a customer relationship management system to track business interactions will contribute to the HBA operating with greater accuracy and efficiency.

Grow Awareness of Hoboken

Amplifying Hoboken’s unique offerings to people in the region and beyond will help increase visitation and drive spending in the district. Placemaking activations like live music will build the city’s reputation for ambiance along key corridors like Washington Street. A new citywide event partnership program will help the HBA expand and execute a diverse set of local events to increase foot traffic throughout the City, while regional marketing campaigns will help promote the HBA’s services and events to new and existing audiences.

Improve HBA’s Value Proposition

The HBA will continue to strengthen the local business network through regular convenings, facilitated workshops, and training on important issues impacting business operations. The HBA will also build upon its data collection and analysis to inform how Hoboken and its businesses market the city as an attractive place to live, work, and play. Analysis of resident and visitor demographics, pedestrian and vehicular traffic, parking availability, public transportation ridership, and real estate will better equip the HBA as a resource for business and investor decisions through data-driven insights.

Support Existing Tenants and Improve Tenant Mix

The HBA will help small businesses thrive by cultivating partnerships and programs to improve the business owner experience in Hoboken. Further support for current and future tenants will be accomplished by working with the City to update zoning that allows for experiential retail and outlining clear, updated pathways for businesses to move through permitting and operation processes, making it easier to open and expand businesses. Additionally, establishing a loyalty card program will encourage local shopping.

Create a “Best-in-Class” Environment on Washington St.

As Hoboken’s primary shopping district, Washington Street has a distinct, lively retail and dining scene. With 26% of the city’s retail space dedicated to food and beverage, implementing improvements to create a vibrant, welcoming environment builds off of the area’s reputation as a destination in the region. In the coming years the HBA will expand bistro lighting from Newark to 15th Street, provide support to make signage approvals accessible to independent businesses, and expand and improve entry to the community’s current and future micro-mobility network. In line with improving the district’s visual identity, the plan calls for the standardizing and repairing of Washington Streets sidewalks and design elements along the streetscape for an improved experience of Hoboken’s primary commercial corridor.

“It’s been an honor to be part of the Strategic Plan process from its inception to its adoption,” James Runkle, President, Hoboken Business Alliance. “The insights and solutions in the plan demonstrate how we can elevate Hoboken by adapting to the city’s evolving needs and attract more visitors to experience the Mile Square City. I look forward to continuing our work with our board of trustees, the City, partners and residents to help bring this plan to fruition to support the incredible businesses that make Hoboken special.”

Established in 2019, the HBA has since been a powerful voice supporting Hoboken businesses thrive by providing services, guidance, partnerships, and collaboration to ensure economic prosperity. Expanding its services through the strategies outlined in the Hoboken Business Alliance Strategic Plan will allow the HBA to bring Hoboken residents and visitors together to enjoy all the city has to offer through public realm activations, like the Electric Dandelion installation at Pier A Park and Monroe Plaza. Public artwork like this gives visitors an opportunity to take advantage of the Mile Square City’s waterfront views at a photo-ready destination that brings the tight-knit community together to celebrate the city’s cultural offerings. The installation is on display until May 24.

Known for its dense population, walkability and bikeability within a square mile, Hoboken is home to a dynamic community that exemplifies urban success. A transit-rich locale one stop away from Manhattan, Hoboken’s diverse offerings make it a resilient, vibrant city that attracts visitors across the region.

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Life Magazine Will Come Back to, Well, Life

The investor Josh Kushner and his wife, Karlie Kloss, have struck a deal with Barry Diller’s media company to revive it as a regular print title.

By Andrew Ross Sorkin ,  Ravi Mattu ,  Bernhard Warner ,  Sarah Kessler ,  Michael J. de la Merced ,  Lauren Hirsch and Ephrat Livni

Kushner and Kloss take over Life magazine

Life, the iconic photography-focused chronicler of the 20th century, has taken on many forms, including a weekly magazine, a website and the occasional special issue.

Now, it is set to resume regular print publication, thanks to a deal between Barry Diller’s IAC and Josh Kushner, the venture capitalist whose Thrive Capital is one of the biggest investors in OpenAI, and his wife, the entrepreneur and model Karlie Kloss.

Kushner and Kloss are buying the publication rights to Life from Dotdash Meredith, the print and digital publisher. The deal is being done through Bedford Media, the media start-up that Kloss leads as C.E.O. (The price wasn’t disclosed.)

Life was once a central part of American culture, featuring the work of renowned photographers like Robert Capa and writing by top authors. (Ernest Hemingway’s “The Old Man and the Sea” first appeared in its pages.)

But its popularity plunged after the 1970s, with the magazine largely being reduced to light reading and celebrity news. In 2008, it became an online archive with occasional newsstand editions.

The backstory: Kushner approached Diller about resurrecting Life about eight months ago, DealBook hears. His pitch was that the magazine could be resurrected in print and online — as well as in newer iterations like events and collaborations with brands and major studios.

“Life’s legacy lies in its ability to blend culture, current events and everyday life — highlighting the triumphs, challenges and unique perspectives that define us,” Kushner said in a statement.

Dotdash Meredith will remain involved: It owns the rights to Life’s vast photo and content archive, and will continue to publish special single-topic print editions.

It’s the latest high-profile effort to resurrect a legacy publication during a tough time for the media industry. Old-school publishers like Condé Nast and newer ones like Vox and Vice have struggled amid a downturn in advertising.

But Kushner, who will serve as Life’s publisher, and Kloss are betting that they have a more focused approach that will succeed. “We see Life as an uplifting and unifying voice in a chaotic media landscape,” Kloss said.

The two have already purchased other famous titles. When Bedford was formed last year, it bought the style magazine i-D from Vice. And in 2020, Kloss organized an investor consortium to buy the high-end fashion magazine W .

What’s next: Bedford will begin hiring senior editorial staff for Life, which is tentatively set to resume regular publishing early next year.

HERE’S WHAT’S HAPPENING

Disney ends its legal fight with Ron DeSantis over its Florida special tax district. The entertainment giant and the state’s governor agreed to cooperate on new growth plans for the 25,000-acre area that encompasses Walt Disney World. It was a surprising end to a bitter fight that saw DeSantis and his allies take over the district and Disney fight back with quiet efforts to lock in its own development plans.

Amazon invests $2.75 billion more into Anthropic. The funding brings the tech giant’s total stake in Anthropic, a buzzy artificial intelligence start-up, to $4 billion . It’s the latest sign of tech giants’ eagerness to pour money into promising A.I. technology. Meanwhile, Salesforce reportedly paid more than $20 million to license Albert Einstein’s image to promote its A.I. efforts.

Deal making roars back in the first quarter. About $690.2 billion worth of mergers were announced in the first three months, up 30 percent from the same time last year, according to LSEG. But that growth was driven largely by mega transactions like Capital One’s $35 billion bid for Discover Financial Services: The number of announced deals was down 31 percent year on year.

How much time will Bankman-Fried serve?

Sam Bankman-Fried is set to be sentenced today, with prosecutors requesting that the FTX founder spend decades in prison and defense lawyers arguing for just a few years.

The 32-year-old’s fate will hinge on how Judge Lewis Kaplan of the Southern District of New York weighs how much damage he caused to investors and customers, and how many of them will get their money back.

Prosecutors want Bankman-Fried to serve up to 50 years. The onetime poster child of the crypto industry was found guilty in November of seven counts of fraud and conspiracy after being charged with stealing billions of dollars to fund a lavish lifestyle and his own investments.

In a court filing this month, prosecutors called the fraud “historic,” pointing to the magnitude of losses and the tens of thousands of potential victims, including unsophisticated retail investors.

Bankman-Fried’s lawyers are calling for leniency. They have asked for a sentence of no more than six and a half years and accused the government of pursuing a “medieval” punishment of an “exceptionally brilliant” young man with much to offer society.

They have also pointed to claims by FTX’s lawyers that customers would eventually be repaid. The net harm to customers, lenders and investors, they said, is “zero.”

FTX’s current leader blasted those claims. John Ray told Judge Kaplan this month that recovering the money wasn’t guaranteed and would take work by his team. It was “categorically, callously, and demonstrably false” to say that no harm was caused, he added.

Victim restitution won’t guarantee a lighter sentence . “It’s a crime to defraud people,” Renato Mariotti, a former federal prosecutor, told DealBook. “And the sheer scale of the fraud here was large.” He expects a sentence of 20 to 30 years.

Mark Kornfeld of the law firm Buchanan Ingersoll & Rooney agreed that Bankman-Fried’s role in victims regaining their money may not matter much. “He’s not the one making them whole,” he told The Financial Times .

A cheat sheet for tomorrow’s inflation report

As the S&P 500 heads into the last trading day of the quarter, the index is closing in on a fifth straight monthly gain. Driving that are hopes that the Fed will start cutting interest rates as early as June.

But new inflation data could still derail that momentum. The Commerce Department is scheduled to release the Personal Consumption Expenditures index, which is closely watched in Washington, tomorrow at 8:30 a.m. Eastern.

Economists expect another hot number . The question is, how hot ? Especially strong data could prod the Fed to delay lowering borrowing costs, and affect the number of cuts this year.

Here’s what to watch for:

Headline P.C.E. for February is expected to show a 2.5 percent year-on-year gain, a slight increase from the January report.

Core P.C.E., which excludes volatile food and fuel prices, is forecast to come in at 2.8 percent on an annualized basis, roughly in line with the previous month.

Analysts will watch for signs that services inflation — spending on things like airfare, health care and rent — has begun to ease. Consumer spending in these areas has remained high in recent months.

Fed hawks are weighing in ahead of the report. Christopher Waller , a Fed governor, said in a speech yesterday that the central bank should hold off on cutting rates until he sees “at least a couple months of better inflation data.” (The title of his talk: “There’s Still No Rush.”)

Investors sold off Treasury notes after Waller’s comments. But the futures market this morning is still penciling in three rate cuts this year, more or less in line with the Fed’s most recent forecast .

“If the leadership doesn’t execute a beautiful deleveraging, China will have a Japanese-style lost decade with Marxist characteristics.”

— Ray Dalio , the founder of Bridgewater Associates. In a lengthy post on LinkedIn, the hedge fund billionaire agreed with President Xi Jinping of China about an imminent century of extraordinary change and offered suggestions to help Beijing deal with its economic problems.

The A.I. lobby wants to talk about China

As policymakers try to figure out how to regulate the fast-growing artificial intelligence industry, Silicon Valley has ramped up its lobbying efforts to shape the debate.

Its latest tactic? Tapping into growing worries about China.

The Biden administration is doubling down on China’s tech threat. That’s evident by recent moves, such as signaling its support for legislation that could see TikTok banned in the U.S.

China is producing more top researchers , though the U.S. has a big lead on investments and breakthroughs.

Silicon Valley is trying to capitalize on the mood. On May 1, tech leaders — including Palantir’s Alex Karp, Sequoia Capital’s Roelof Botha and Vinod Khosla of Khosla Ventures — are expected to attend a conference in Washington with dozens of lawmakers, like Speaker Mike Johnson, Republican of Louisiana.

Jacob Helberg, an adviser to Palantir and a member of a congressional commission on China’s threats to national security, is organizing the event.

For tech companies, Washington’s focus on China could be good for business. “The other side of slowing down China is minimal friction and regulation for U.S. companies,” Amba Kak, a former senior adviser on A.I. to the F.T.C., told The Times.

The event comes as the industry is ramping up its lobbying efforts. More than 350 organizations reported lobbying the federal government on A.I. issues during the first nine months of 2023, spending a total of $569 million on the effort, according to OpenSecrets .

But a Facebook co-founder is reportedly making a different case. Dustin Moskovitz , a major Democratic donor, met with President Biden last month to share his own arguments about A.I. safety, according to Puck.

Moskovitz and others have warned that “mitigating the risk of extinction from A.I. should be a global priority.” His nonprofit group, Open Philanthropy, has advocated regulations like software export controls and licensing requirements for certain A.I. models.

THE SPEED READ

The British hedge fund mogul Chris Hohn led Institutional Investor’s latest Rich List with a $2.9 billion haul last year, followed by Millennium’s Izzy Englander and Citadel’s Ken Griffin. (II)

Liberty Media, the owner of Formula One, is reportedly in talks to buy the parent company of MotoGP , the motorcycle racing competition, for more than 4 billion euros (about $4.3 billion). (FT)

Josh Harris and David Blitzer, whose company owns the Philadelphia 76ers, have formed Unrivaled Sports to invest in youth-focused sports, with backing from the Chernin Group. (Unrivaled Sports)

A member of Qatar’s royal family invested roughly $50 million in Newsmax during the Trump administration. Staff at the conservative news publication were reportedly told to soften coverage of the country before and after the deal. (WaPo)

Joe Lieberman , the longtime Democratic senator and vice-presidential nominee who most recently helped lead the independent political group No Labels, died yesterday. He was 82. (NYT)

Best of the rest

The credit rating agency S&P downgraded Paramount Global’s debt to junk, citing declines in its business. (Bloomberg)

A new study by Boston Consulting Group and the nonprofit group Moms First found that child care benefits for employees essentially pay for themselves. (Axios)

“Has the Luxury E-Commerce Bubble Burst ?” (NYT)

Daniel Kahneman , whose pioneering work on behavioral economics earned him a Nobel, died yesterday. He was 90. (NYT)

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Andrew Ross Sorkin is a columnist and the founder and editor at large of DealBook. He is a co-anchor of CNBC’s "Squawk Box" and the author of “Too Big to Fail.” He is also a co-creator of the Showtime drama series "Billions." More about Andrew Ross Sorkin

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Michael de la Merced joined The Times as a reporter in 2006, covering Wall Street and finance. Among his main coverage areas are mergers and acquisitions, bankruptcies and the private equity industry. More about Michael J. de la Merced

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Ephrat Livni reports from Washington on the intersection of business and policy for DealBook. Previously, she was a senior reporter at Quartz, covering law and politics, and has practiced law in the public and private sectors.   More about Ephrat Livni