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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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Free Business Plan Workbook (PDF) for Entrepreneurs

Written by Dave Lavinsky

Are you an aspiring entrepreneur looking to start your own business? Do you have a brilliant business idea but don’t know where to start with planning? Look no further! We are here to help you with our free business planning workbook (PDF) for entrepreneurs. This comprehensive workbook will guide you through the process of developing a solid business plan, which is crucial for the success of any business venture.

The Importance of a Business Plan

A business plan is like a roadmap that outlines your business goals, strategies, and financial projections. It serves as a blueprint for your business and helps you stay focused and organized as you navigate the challenges of starting and running a successful venture. A well-structured business plan is not only essential for securing funding from investors or lenders but also provides you with a clear direction and a solid foundation for making informed decisions for your business.

How Our Business Planning Workbook Can Help

Our free business planning workbook (PDF) is designed to assist entrepreneurs like you in creating a well-structured and comprehensive business plan. This workbook provides step-by-step guidance and exercises to help you gather and organize the necessary information for your business plan. It covers each of the key aspects of business planning, including customer analysis, competitive analysis, marketing strategies, financial projections, and more. Our workbook is easy to use and will save you time and effort in creating a professional business plan that meets the needs of your business.

Get Started with Our Free Business Planning Workbook

Ready to take your business idea to the next level? Download our free business planning workbook (PDF) now and start creating a comprehensive business plan that will set you up for success.

Benefits of Using Our Business Plan Workbook

When it comes to business planning, using our business plan workbook can be a game-changer. It provides a structured approach to developing a comprehensive business plan, ensuring that you cover all the essential elements of a successful plan. Here are some benefits of using our business plan workbook:

• Organized approach: Our business plan workbook provides a step-by-step guide, helping you organize your thoughts and ideas in a systematic manner. It prompts you to think critically about different aspects of your business and ensures that you do not overlook any crucial details.
• Time-saving: Writing a business plan from scratch can be time-consuming, but our business plan workbook streamlines the process by providing pre-designed prompts. This saves you time and effort, allowing you to focus on the content of your plan rather than the formatting.
• Flexibility: Our business plan workbook allows you to customize your plan according to your specific business needs. You can add, remove, or modify sections based on your unique business model, market research, and financial projections.
• Comprehensive coverage: A well-designed business plan workbook like ours covers all the essential elements of a business plan, including market analysis, marketing strategies, financial projections, and more. This ensures that you develop a thorough and well-rounded plan that addresses all aspects of your business.

How to Finish Your Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

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1.1: Chapter 1 – Developing a Business Plan

• Last updated
• Save as PDF
• Page ID 21274

• Lee A. Swanson
• University of Saskatchewan

Learning Objectives

After completing this chapter, you will be able to

• Describe the purposes for business planning
• Describe common business planning principles
• Explain common business plan development guidelines and tools
• List and explain the elements of the business plan development process
• Explain the purposes of each element of the business plan development process
• Explain how applying the business plan development process can aid in developing a business plan that will meet entrepreneurs’ goals

This chapter describes the purposes, principles, and the general concepts and tools for business planning, and the process for developing a business plan.

Purposes for Developing Business Plans

Business plans are developed for both internal and external purposes. Internally, entrepreneurs develop business plans to help put the pieces of their business together. Externally, the most common purpose is to raise capital.

Internal Purposes

As the road map for a business’s development, the business plan

• Defines the vision for the company
• Establishes the company’s strategy
• Describes how the strategy will be implemented
• Provides a framework for analysis of key issues
• Provides a plan for the development of the business
• Helps the entrepreneur develop and measure critical success factors
• Helps the entrepreneur to be realistic and test theories

External Purposes

The business plan provides the most complete source of information for valuation of the business. Thus, it is often the main method of describing a company to external audiences such as potential sources for financing and key personnel being recruited. It should assist outside parties to understand the current status of the company, its opportunities, and its needs for resources such as capital and personnel.

Business Plan Development Principles

Hindle and Mainprize (2006) suggested that business plan writers must strive to effectively communicate their expectations about the nature of an uncertain future and to project credibility. The liabilities of newness make communicating the expected future of new ventures much more difficult than for existing businesses. Consequently, business plan writers should adhere to five specific communication principles .

First, business plans must be written to meet the expectations of targeted readers in terms of what they need to know to support the proposed business. They should also lay out the milestones that investors or other targeted readers need to know. Finally, writers must clearly outline the opportunity , the context within the proposed venture will operate (internal and external environment), and the business model (Hindle & Mainprize, 2006).

There are also five business plan credibility principles that writers should consider. Business plan writers should build and establish their credibility by highlighting important and relevant information about the venture team . Writers need to elaborate on the plans they outline in their document so that targeted readers have the information they need to assess the plan’s credibility. To build and establish credibility, they must integrate scenarios to show that the entrepreneur has made realistic assumptions and has effectively anticipated what the future holds for their proposed venture. Writers need to provide comprehensive and realistic financial links between all relevant components of the plan. Finally, they must outline the deal , or the value that targeted readers should expect to derive from their involvement with the venture (Hindle & Mainprize, 2006).

General Guidelines for Developing Business Plans

Many businesses must have a business plan to achieve their goals. Using a standard format helps the reader understand that the you have thought everything through, and that the returns justify the risk. The following are some basic guidelines for business plan development.

As You Write Your Business Plan

1. If appropriate, include nice, catchy, professional graphics on your title page to make it appealing to targeted readers, but don’t go overboard.

2. Bind your document so readers can go through it easily without it falling apart. You might use a three-ring binder, coil binding, or a similar method. Make sure the binding method you use does not obscure the information next to where it is bound.

3. Make certain all of your pages are ordered and numbered correctly.

4. The usual business plan convention is to number all major sections and subsections within your plan using the format as follows:

1. First main heading

1.1 First subheading under the first main heading

1.1.1. First sub-subheading under the first subheading

2. Second main heading

2.1 First subheading under the second main heading

Use the styles and references features in Word to automatically number and format your section titles and to generate your table of contents. Be sure that the last thing you do before printing your document is update your automatic numbering and automatically generated tables. If you fail to do this, your numbering may be incorrect.

5. Prior to submitting your plan, be 100% certain each of the following requirements are met:

• Everything must be completely integrated. The written part must say exactly the same thing as the financial part.
• All financial statements must be completely linked and valid. Make sure all of your balance sheets balance.
• Everything must be correct. There should be NO spelling, grammar, sentence structure, referencing, or calculation errors.
• Your document must be well organized and formatted. The layout you choose should make the document easy to read and comprehend. All of your diagrams, charts, statements, and other additions should be easy to find and be located in the parts of the plan best suited to them.
• In some cases it can strengthen your business plan to show some information in both text and table or figure formats. You should avoid unnecessary repetition , however, as it is usually unnecessary—and even damaging—to state the same thing more than once.
• You should include all the information necessary for readers to understand everything in your document.
• The terms you use in your plan should be clear and consistent. For example, the following statement in a business plan would leave a reader completely confused: “There is a shortage of 100,000 units with competitors currently producing 25,000. We can help fill this huge gap in demand with our capacity to produce 5,000 units.”

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250+ Business Books for Free! [PDF]

* If you have doubts about how to download free books from InfoBooks, visit our guide to downloading books .

Dive into the fascinating world of business with our collection of free business books!

Here you will find a wide selection of titles that will help you expand your knowledge, improve your skills, and achieve success in the business world.

Our business book catalog covers a wide range of topics, from marketing and finance to leadership and entrepreneurship. Each of these books has been selected to offer you valuable information and practical strategies that you can apply in your professional life.

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1) Accounting Books

Accounting  is the part of  finance  that studies the different items that reflect the economic and financial movements of a company or entity.

It is a key tool to know in which situation and conditions a company is and, with this documentation, to be able to establish the necessary strategies in order to improve its economic performance. For example, if we buy wood to manufacture chairs we will have to account for that purchase to know how much we have, how much it has cost, who the seller is, when we bought it, etc. All this and more is accounted for.

Accounting is a resource that is available to manage a company’s expenses and income. Any company in the development of its activity carries out operations of purchase, sale, financing as a result of these activities its patrimony varies and it obtains a benefit or a loss.

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2) Advertising Books

Many people confuse marketing with advertising , but they are not synonymous. Advertising is one of the resources of marketing. Marketing uses a process of studying the target audience, focusing on strategies to address it, and advertising is the last phase, which allows to promote the product and create a persuasive message.

Although it may not seem like it, advertising is quite old. As long as there has been any kind of commerce, it has been present in one form or another. As far back as Babylon, 3000 years before Christ, a message to the traders of the time was evidenced on a papyrus.

David Ogilvy launched the concept of brand image and was the promoter of the “creative revolution”, where brands and products were the center of attention.

3) Agribusiness Management Books

It is responsible for planning and managing agricultural, livestock, livestock, forestry, and environmental projects. It has to do directly with the organization and control of the production of natural resources, ensuring that their benefits are profitable and profitable.

Furthermore, it is essential for the manager to know the natural and economic resources used in rural production, the marketing process, and its industrial transformation to evaluate the costs and solvency of the production processes.

The work in agribusiness management is directly in the field, always supervising the conditions of goods, services, and finances. Therefore, administrative and technological techniques are fundamental.

4) Audit Books

Audits  are very necessary for any company or organization, since they can improve processes and give a better image, both social, legal and fiscal, before the competent bodies.

The work of an auditor can only benefit the company, since it lets it know where it stands and whether or not it is doing its accounting, finance and administration correctly.

The auditor is the person in charge of carrying out the auditing process. Generally, they are a professional expert in the areas they evaluate, such as accounting and administration. They are analytical and objective in their conclusions.

5) Books about Benchmarking

Benchmarking is a process of research, development, and improvement of a specific business plan, processes, services, products, functions, and business practices within an institution, organization, or company.

Its purpose is to provide data of interest for decision-making, allowing companies to identify success stories and thus be in a position to improve their strategies. It is important to note that benchmarking does not imply copying, but is based on learning.

Benchmarking is a continuous activity because the market is constantly changing and it is important to know how a company is responding to it, and how the leading corporations in its market are responding to it.

6) Books about Corporate Image

The corporate image is the image that people have of a particular company, it is a global concept that they have about its activities and products. It is composed of different elements associated with perception.

It is especially linked to the quality standard, values to be defended once they are proposed, commitments assumed with consumers or the community in general, among others. The creation of the corporate image is generally in charge of those responsible for the Public Relations area.

Nowadays, the Internet is an important communication channel where consumers have easy access to multiple options. In this context, having a corporate image is essential for brands to have the option to make their place in the market.

7) Books about Efficiency

Efficiency in management refers to the correct use of the least amount of resources to achieve an objective or when more goals are performed with the same or fewer resources.

As far as economics is concerned, efficiency implies making the best possible use of society’s resources, satisfying with the results the desires and needs of individuals.

Through process indicators, we can measure its efficient execution. These are generally focused on the methodology of how each of the tasks that make up the process is carried out. Some of the most common indicators are profitability, effectiveness, and customer satisfaction…

8) Books about Organizational Climate

Organizational climate is all those labor and personal relationships that develop in any workplace. Depending on the organizational climate of an institution or company, its performance, achievement of objectives, and quality of goods or services can be evaluated and measured.

Organizational climate is a topic of great importance nowadays for almost all organizations. This is given that they are looking for a continuous improvement of the environment of their organization, to achieve an increase in productivity , without losing sight of the human resource.

Although a company’s environment can be perceived (sometimes overtly), it is challenging to measure it. This concept is influenced by intangible issues such as motivation or interpersonal relationships, so there are no signals that can be clearly measured. Despite this, the most commonly used measurement tool is the survey.

9) Books About Procedure Manuals

A procedure manual is a document that provides information regarding the different operations performed by an organization, company or a specific department. It is prepared by the same institution or organization where it is used and presents its information in a detailed, orderly, systematized and understandable way.

The procedure manuals are an indispensable tool for the implementation of the internal control system . It should include all the activities to be carried out and establish the responsibilities of the officers involved for the fulfillment of the organizational objectives.

The procedure manuals give the work performed a formal character for a given task. It is, in short, an orienting guide in the achievement of a result.

10) Books about SWOT

SWOT is an acronym for the words strengths, weaknesses, opportunities and threats, and identifies an analysis matrix that allows diagnosing the strategic situation in which a company, organization, institution or person finds itself.

With this analysis, it is possible to draw up a strategy with steps to follow according to the information obtained from its internal characteristics and the context. To carry out this type of process, you must first carry out an internal analysis and an external analysis of the institution in question.

When its parts are analyzed together, the SWOT framework can provide a more general overview of where you are and how to take the next step.

11) Books about Teamwork

Teamwork is the integrated effort of a group of people to carry out a project. The term teamwork emerged after the First World War . Today, it is an efficient way of working that provides several points of view and resolves conflicts arising in the economic, political, and social spheres more efficiently.

On the other hand, teamwork generally requires a set of standard rules or, at least, a behavioral agreement to reduce the frictions and tensions inherent to coexistence and the confrontation of different points of view.

Teamwork is fundamental in many areas of life, and it helps to combine individual talents. A team functions satisfactorily when its members work in the same direction, when they are capable and when they respect the guidelines that have been established.

12) Books on Inflation

Inflation is the sustained rise in prices that has negative effects on a country’s economy. The higher the inflation, the fewer goods, and services we can consume with the same amount of money. For the citizen’s pocket, it means the loss of purchasing power.

In most countries, inflation is measured using the Consumer Price Index (CPI) as a reference. This is an indicator that values the price of a set of goods and services representative of the basket consumed by the population of a country, calculated on a weighted basis.

To solve an inflationary economy, economic and political measures are necessary. Among other measures, it is usually recommended to avoid an excess of money in circulation and to contain the increase in the cost of production.

13) Branding Books

Branding can be defined as the process of building a brand. In this sense, the brand can be considered as a “living being”. It seeks to give importance and show all the qualities that the brand itself has so that the client can know the values and the vision that the brand has and that serves to differentiate it from others.

Branding works with the concept that a brand must be planned, structured, managed and promoted. All these processes, which involve brand management, are part of this definition. Its objective is to make all stakeholders understand the positioning of the company, increase its relevance in the market, improve its visibility and make the company have a good reputation among its public.

Branding has become a necessary element for any company, as it is a way to consolidate the brand and achieve prestige and recognition, especially in digital communication platforms.

14) Budgeting Books

A budget refers to the amount of money needed to meet a certain number of expenses necessary to undertake a project. As such, it can be defined as an anticipated figure that estimates the cost of achieving the objective.

Budgets can be classified in different ways according to criteria such as the length of time they cover, they can be short term or long term planning; the latter are used by large companies and by states. On the other hand, they can be flexible or fixed; these do not allow modifications to be made despite changes that may occur in reality.

Once a budget has been made and executed, it is advisable to carry out an exhaustive follow-up as time goes by and the real data of what was budgeted are known.

15) Business Administration Books

Business Administration  is classified as a social, economic and technical science whose primary objective is to achieve the maximum possible benefit for an organization according to the defined objectives; through planning, organization, management and control of available resources (human, financial, technological, material, etc.).

The professional of the Business Administration must be an individual with vision, capable of putting into practice and developing all its notions about the planning, organization, direction and control of companies, to achieve the goals and purposes defined by the entity.

Likewise, as an administrator you must possess the decision-making capacity to effectively guide the company, and to effectively use the resources you have at your disposal. All this with the sole purpose of achieving the main objectives such as the generation of economic and social value, innovation, and competitiveness.

16) Business Plan Books

The business plan is a document that describes, in general terms, a business and the set of strategies that will be implemented for its success. In this sense, the business plan presents an analysis of the market and establishes the action plan that will be followed to achieve the set of objectives that have been proposed.

It is written before making an investment or starting a deal and must be clear, attractive, concise and realistic. It is common for entrepreneurs to draw up a business plan to set their future course of action. 

A business plan should be a document to be used throughout the life of the company. It is a recurring and iterative process, so the business plan can be a good tool even to get back on track in times of crisis.

17) Business Strategy Books

The strategic management is the way in which an organization defines how it will create value. It is about what to do and how to do it. It defines the objectives of the company and the actions and resources to be employed to meet those objectives.

The proposed strategy may be the best bet of the company’s management, but nothing fully guarantees its success, since organizations and their environment are in constant motion. This does not mean that a long-term  strategy  should not be drawn up. It does, but does not mean simply looking at the horizon. You must move forward by stepping on the ground and seeing what is happening in the immediate environment.

A  business strategy  is a methodology that seeks to achieve an objective through an action plan that is broken down into strategic objectives for each functional area of the  company . For this, along with establishing the strategic objectives, it is necessary to estimate time frames for action, monitoring indicators, goals and those responsible.

18) Consulting Books

A consultancy is an organization, a service company, made up of professionals specially trained in a certain area and dedicated to advising on technical issues to companies operating in various fields.

Consultancy is usually carried out in different stages. These phases may include the development of a diagnosis, the examination of the problems detected, the development of an action plan, the implementation of proposals, the evaluation of the measures and the presentation of a closing report.

The objective of any consultancy is to provide practical knowledge to the companies or professionals that request it so that they acquire sufficient knowledge to solve their problems.

19) Continuous Improvement Books

Continuous improvement is an approach to operational process improvement that is based on the need to continually review operations for problems, opportunity cost reduction, streamlining, and other factors that together enable optimization.

It means looking for opportunities to improve processes in the organization, setting objectives to optimize them, the way you work and taking advantage of audits and audit findings to detect issues or questions where you can improve what you do and how you do it in your business.

There are several methodologies associated with Continuous Improvement; among them are Lean Manufacturing, Six Sigma, Kaizen, among others, but we can say that the cornerstone of Continuous Improvement in any area of processes, products and/or services, is the so-called Deming Circle .

20) Costs Books

Cost is the economic outlay made for the production of a good or the provision of a service. It includes the purchase of inputs, payment of labor, production and administrative expenses, among other activities.

This term is often confused with expenses, with the difference being that costs are considered investments that are directly identified with revenues, while expenses are not associated with the return on the sale of the product or service.

Costs can be classified according to several criteria:

According to their behavior:

• Fixed costs
• Variable costs
• Semi-variable costs

According to the relationship between production factors and products:

• Indirect costs
• Direct costs

21) Cryptocurrency Books

Cryptocurrency  is a type of digital currency that uses cryptography to provide a secure payment system. These encryption techniques serve to regulate the generation of monetary units and verify the transfer of funds. They do not need a central bank or other institution to control them.

Cryptocurrencies do not materialize on paper or credit cards. In this case, the money is in virtual wallets protected by a chain of blocks, or database, which is called Blockchain. In these wallets, also called wallets, all the operations carried out by anyone who has a cryptocurrency are recorded.

After  Nakamoto  created  Bitcoin in 2008, dozens of decentralized cryptocurrencies have been launched. Today there are approximately 1700 and the number does not stop increasing: Ethereum, Solana, Polygon, Litecoin, Ripple, Dash…

22) Digital Marketing Books

Digital marketing  is the application of marketing strategies carried out in digital media. All the techniques of the off-line world are imitated and translated into a new world, the online world. In the digital world new tools appear such as immediacy, the new networks that arise every day, and the possibility of real measurements of each of the strategies used.

Parallel to the tremendous development and evolution of digital technology, digital marketing has been experiencing, progressively and very quickly, profound changes both in the techniques and tools used (and in their complexity) and in the possibilities offered to the receivers.

That’s why a digital strategy must include all relevant spaces where the target interacts, seeking to influence opinions and opinion makers, improving the  positioning  in search engines, and analyzing the information that these media provide to optimize the performance of the actions taken.

23) Dropshipping Books

Dropshipping  is a method of shipping and delivering retail orders in which it is not necessary for the store to have the products it sells in stock. Instead, when the store sells a product, it buys it from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product.

The major difference between dropshipping and the traditional sales model is that the merchant who sells does not have an inventory. Instead, the merchant buys inventory from a third party as orders need to be fulfilled. This third party is usually a wholesaler or even the manufacturer of the product itself.

As to whether or not this method of selling is worthwhile, just to say that while it has very clear advantages, it also comes with a number of complexities and problems that require careful planning to make the business prosper.

24) Economics Books

Economics  is understood as the science of social character in charge of studying the way to administer the available resources to satisfy the needs of the people. It also studies the behavior of individuals.

In general terms, Economy refers to the organization of the use of limited or finite resources, when they are used to meet the needs of individuals or a community.

Since the resources available to our planet are scarce, not everything can be disposed of, so we find ourselves in the need to manage those goods to obtain what we are lacking. The economy encompasses the decision making of individuals, organizations and countries to allocate those limited resources.

25) Entrepreneur Books

Entrepreneurship  is much more than opening a business or launching a project. Entrepreneurship is launching yourself, making ideas happen, betting, getting excited, fearing failure, growing, advancing, not standing still, falling, getting up, having uncertainty, wishing the days had 35 hours, tasting the achievements and coping with the difficulties.

It all starts when you identify an unmet need and come up with an ingenious idea to transform a product or provide a service. If that idea can be marketed, we identify who we can sell it to and how to get revenue from it, then we have a potential business.

Entrepreneurship is a long and complicated road, which brings wonderful experiences, but also very difficult situations to face. You need to be willing to work without a break to make your dreams come true, to sacrifice essential parts of your daily life for it and to keep on insisting no matter what.

26) Finances Books

Finance  corresponds to an area of ​​the economy that studies the obtaining and management of money and capital, that is, financial resources. It studies both the obtaining of these resources (financing), as well as the investment and saving of them.

The study of finance has developed tools (such as basic concepts and quantitative models) that can be applied at all levels of decision-making: from renting a car or starting a business, to the decision of the CFO of a company. Big company

Finance can be divided into four large groups: Corporate Finance, Personal Finance, Public Finance, and International Finance.

27) Financial Accounting Books

Financial accounting is responsible for recording the economic history of an organization and, together with cost accounting and management accounting, forms the accounting structure of the organization. Since the consumers of this information are usually external to the organization, it is also known as external accounting.

Financial accounting collects, records, classifies, summarizes and reports the quantifiable cash transactions of an economic entity. Its method is based on the conventional duality that must exist between the company’s equity and its corresponding financing, known as double entry.

There are basically four financial reports: the statement of cash flows, the statement of changes in equity, the profit and loss account and the balance sheet. These reports enable management to make decisions and report data required by shareholders or government agencies.

28) Financial Management Books

We know as  Financial Management  to that administration in charge of planning, directing, organizing and controlling the financial resources of a company or enterprise.

This type of administration is required by large, medium and small organizations, because it is essential for the proper performance and development of the company. It is of vital importance that you have solid knowledge regarding the administration of your financial resources, at the end of the day the correct management of your finances can be the difference between success and failure.

Among the main functions of the Financial Management we can mention

• Decide on the company’s investments.
• Be responsible for the type of financing the company uses.
• To seek and find sources of funding for the organization.
• Analyze the new possibilities for the company in terms of progress, as well as the respective budget.
• Carefully analyze the risk in each financial action of the organization.

29) Forex Books

Forex , also known as foreign exchange, FX or currency trading, is a decentralized global market of all the world’s traded currencies. This market is the largest and most liquid in the world. Thanks to this volatility, investors can have greater opportunities to maximize profits. However, this also implies greater risk.

Today, these are the times of online marketplaces . Therefore, buying and selling the currency of a particular country against the relative currency of another country is done over the Internet. Traders open a specific currency position and wait for a strengthening of the desired currencies if the objective is to buy or a weakening if the objective is to sell.

The purpose of switching from one currency to another is to hold the trade until there is a rise in value, then switch back and make a profit. The Forex market is all about making profits through currency pairs such as EUR/USD.

30) Gastronomic Management Books

Gastronomy is the science in charge of the relationship between culture and food. The relationship between gastronomy and management occurs when the gastronome must find a way to plan, organize, control, and direct his or her kitchen and the food that he or she will provide.

On the other hand, gastronomic administration is responsible for supervising the production processes of factories and industries engaged in the large-scale production of food and related products. It uses appropriate methods to manage inputs and which organoleptic, nutritional, and vitamin values are ideal for each group of products, among other things.

The restaurant sector has been growing in importance, to the point that some even call it the restaurant industry. In addition, every day the customer becomes more demanding, and more expert, which leads to the existence of more businesses that act as competition between them and this is where the importance of having good management lies.

31) Hospitality Industry Books

The history of the hospitality industry dates back to ancient times (1000 to 500 B.C.), when merchants traveled from one place to another to exchange goods for lodging. The hospitality industry encompasses all those establishments dedicated to providing lodging and food services to permanent or transient guests. 

Hospitality industry is not only concerned with the management of a hotel, but with the management of various aspects of different tourism-related services. This may include gastronomy, the organization of events or the accommodation itself. There are also different types of places where these services are provided.

Customer service is a very important aspect of the hospitality industry, the customer of a hotel must be considered by all staff in a friendly and respectful manner. The main occupations in the hospitality industry are: management and administration, reception, concierge, floors, laundry, cleaning, kitchen and dining room.

32) Human Resources Books

In an organization,  Human Resources  refers to the function or department belonging to the management and administration of companies, which is responsible for organizing and maximizing the performance of workers, with the aim of increasing productivity.

Outside the context of the function or department of an organization, it refers to human capital; that is, the personnel working in the company. This is a very important issue since at the end of the day people are what make the organization successful.

On the other hand, Human Resources management also refers to the fundamental practices and policies for managing personnel relations, their needs, the selection of candidates, the implementation of training programs, incentives, salaries, benefits and communication between the company’s workers.

33) Innovation Books

Innovation is an action of change that involves a novelty. Innovation is usually associated with the idea of progress and the search for new methods, based on the knowledge that precedes it, in order to improve something that already exists, to solve a problem or to facilitate an activity.

Each innovation process is specific to each case, and most likely will not work for other challenges. This is why it is difficult to strictly define a method for innovation. Sometimes it is also said that it lacks logic, because it addresses problems that have not yet been discovered or creates needs.

It is essential to have good ideas as a basis, but then you have to know how to transfer these ideas to the public in the form of products, promotional or commercial issues. Another important aspect is to innovate from within the company itself.

34) International Trade Books

International Trade , also known as «World Trade» or «Foreign Trade», is defined as the mobility of both goods and services through the markets of different countries. This trade is carried out using foreign currencies and is regulated by additional norms, established by the markets participating in the negotiation and by the governments of their nations of origin.

During the execution of operations within the framework of International Trade, the countries involved benefit, since they can better position their products or services, while entering the markets of other nations. When internationalizing your company, the knowledge about Foreign Trade is mandatory, without the correct instruction it is not possible to be successful.

From its history and creation, through its regulations, the acronyms of World Trade, to the evolution of it using technology as a tool, are some of the topics that you can learn in depth by consulting the books of International Trade that we chose for you.

35) Inventory Books

The inventory consists of a detailed, ordered and valued list of all the assets, rights and debts of a company or person. It is used to check which are the elements that make up the estate of a company at a given time.

It allows companies to plan their activities and always maintain a minimum stock available for sale. In this way, it will be possible to meet customer demand. All this, without keeping the goods in stock for a long time, as it implies a cost.

The direct relationship between inventory and accounting is at the heart of commerce, so companies must always maintain tenacious control in their operations. Through inventory it is possible to know the current state of the company in order to make decisions that allow it to be administered and managed profitably.

36) Investment Books

Investments are placements of capital in certain activities that can be commercial or civil, in order to achieve an economic return. Anyone who has some money can invest and seek with this, obtain greater long-term profits.

Every  investment  involves both risk and opportunity. It is a risk because the return of the money we invest is not guaranteed, and it is an opportunity because it can happen that the money invested is multiplied.

Knowing if an investment is better than another or others is something frankly difficult. In essence, it will depend on the preferences of each investor. Some will consider that a profitability of 50% is very good and others will settle for 10%.

37) Kaizen Books

The  Kaizen  method is a corporate management system that has the objective of implementing an orientation to the continuous improvement of the processes of its departments.

The Kaizen method aims to maximize production by constantly improving the business productive apparatus, reducing inefficiencies to increase the company’s competitiveness in the market. For this reason it has become a reference in marketing today.

For Kaizen to be effective, one more element must come into play: the 5S. The objective of the “five S” is to introduce both order and discipline in the workplace and contribute both to the elimination of waste within the production system, as well as to improve equipment maintenance tasks and reduce workplace accidents . It is a process of “continuous improvement that involves everyone”.

38) Logistics Books

What we know as  Logistics  consists of all those operations that are executed with the idea of making a product arrive at the hands of the consumer, from the place where the raw material is obtained and passing through the production site.

These operations are mainly those related to transport, storage and distribution of products in the market. It is for all this that logistics is considered as an activity external to the manufacture of a product. But bear in mind that it is a key area in business and can be a determining factor in whether or not the marketing of a product is viable.

In summary, the purpose of Logistics is to satisfy the demands in optimal conditions of service, quality and cost.

39) Manufacturing Processes Books

The manufacturing processes can be understood as a series of necessary operations and processes that are carried out in a planned and successive manner to achieve the production of products. It is carried out by companies, which use information and technology that is used by people to manufacture products.

A manufacturing process requires a preliminary planning phase that will be complemented by production, marketing and distribution projections. On the other hand, the importance of the production process in the company is not only related to the creation or transformation process itself, but also to issues such as efficiency applied to the optimization of resources.

The manufacturing process or production chain, as it is also called, involves everything from the design and production of the product itself to its consumption by consumers.

40) Market Research Books

Market research is the process of identifying, collecting, analyzing and disseminating information for the purpose of improving marketing decision-making.

Market research is the basis for strategic development, to define the segmentation and positioning strategy, to identify the right prices, to refine the strategy and value proposition, to identify the best distribution channels, to know the competitors, their strengths and weaknesses.

Companies should continuously carry out market research processes, since this allows them to know how to respond to changes in tastes, preferences and market behavior in general. With it, a business decides to focus its efforts and resources. That is the value of market research.

41) Marketing Books

What is known today as  Marketing  is the conglomeration of processes and entities that allow the creation, communication and delivery of offers of exchange of services and goods, which have a value for customers, as well as for businesses and society.

In other words, marketing is an aspect of management that focuses on the communicative orientation of the economic and commercial actions of a group or an individual. That is, it focuses on how to identify and satisfy the needs of the target consumer market. Nowadays, whatever product you want to market, you must apply marketing techniques and guidelines in order to do it successfully.

«Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential». Philip Kotler

42) Negotiation Books

What is known as  Negotiation  is an interaction between two or more parties, which focuses on obtaining benefits. And believe me, this is a key piece of business and you must handle it perfectly if you want to succeed.

The objectives of a Negotiation can solve differences, obtain advantages for one of the parties, elaborate results that satisfy diverse interests, improve the current situation, solve problems or agree on a neutral point.

The basic principle of a Negotiation is to leave the parties involved partially satisfied. This shows that the process was executed in the right way, as neither party gets everything they want nor loses everything they have.

43) Networking Books

Networking is based on building a vast network of contacts between companies, entrepreneurs, and freelancers to strengthen their corporate image and generate new lines of communication and business.

Networking meetings can satisfy different work situations. People with a business idea need investors or partners, recruiters looking to incorporate specialists in certain areas, or business angels looking for investment projects.

There are different ways to generate networking moments, among them: congresses, courses, conferences, and professional social networks (such as LinkedIn). In these types of meetings, a time slot is always established to allow attendees to interact with each other, chat, get to know each other, and expose their common interests.

44) Organizational Designs Books

Organizational design is a step-by-step methodology that identifies dysfunctional aspects of procedures, structures and systems, realigning them to fit or adapt to current business objectives and realities. This will develop plans to implement new challenges.

There are three central elements to be defined and elaborated when designing or redesigning an institution, either in general or in part. Firstly, the most suitable organizational model must be defined; secondly, this model must be reflected in a chart called an organization chart; and finally, the preparation of organizational manuals must be considered.

Design is approached as an internal change under the guidance of an external facilitator. Managers and team members work together to define the needs of the organization and create systems to meet those needs more effectively. The facilitator ensures that the process is systematic and encourages creative thinking.

45) Organizational Development Books

It is known as  Organizational Development  to the set of tools, methods and practices that seek to maintain a proper functioning of an organization. All this by means of dynamic processes and creating a favorable work environment. Usually, this topic is in charge of specialists in organizational psychology, human relations and related areas.

As your company grows, it is important that you acquire knowledge in this area since it will allow you to face the challenges that every company faces when it comes to growth.

The main objectives of Organizational Development are:

• Improve interpersonal competence.
• Minimize tensions.
• Implement more effective team management.
• Improve conflict resolution techniques.
• Establish organic rather than mechanical systems.
• Integrate people’s interests with those of the company.
• Establish more democratic and humane values.
• Decentralize and delegate.

46) Personal Branding Books

To increase your level of competitiveness in the workplace, we provide you with a selection of personal branding books.

With these texts, you will be able to understand the relevance of having a brand in the online environment, with the idea of being recognized and making a difference in every situation you participate in.

By reading the personal branding books we share with you, you will be able to increase your potential in the work field, by obtaining a positive presence and global visibility.

47) Project Management Books

Project Management  is a method of organizing and planning work to achieve the fundamental objectives of any organization. These objectives are productivity, efficiency, cost and time reduction, resource compensation, synergies, order, control, and constant evaluation of results, among many others.

Executing the work by implementing a correct Project Management, implies a considerable advantage if you want to improve the productivity of a company, as well as to obtain optimal working paths for the resources you have. The knowledge you obtain about business administration will allow you to make a rational and appropriate use of your company’s resources.

«Global trends such as competitiveness in organizations, technological changes and re-engineering increase the importance of Project Management processes. Project management is the discipline of successfully managing all necessary resources, which can and should be applied during the life cycle of any project» Dixon.

48) Public Relations Books

Public relations , understood as a management function, is a strategic communication process that builds mutually beneficial relationships between organizations and the public.

In this way, they are seen as a systematic, continuous and cyclical process, aimed at solving problems or opportunities in organizations and their environment through communication. Public relations serve to promote products, people, places, ideas, activities, organizations, and even nations.

Every business needs a good reputation to succeed and prosper. As it grows, it becomes increasingly important to excel in the field in which it operates. And although it depends on many factors, such as quality and reliability, public relations are one of the pillars for managing a company’s reputation. It allows you to communicate your brand and its related values in a comprehensive way and also to create narratives about your products and services.

49) Quality Control Books

Quality Control  has been established as one of the vital processes in every  production process . This is due to the fact that through this control the adequate execution of the processes is guaranteed, and it is certified that the production complies with what was planned.

Currently, this type of control is essential due to the characteristics of the current market, especially as far as competition is concerned. So much so that large organizations have experts, machinery and computer systems to validate what is produced in their factories. The quality of your product or service directly impacts the satisfaction of your customer, if you want satisfied customers you must implement a good quality control system.

Quality Control, although it is much more common in the production market, is also implemented in companies that provide services. In this case, surveys and questionnaires are used, among other mechanisms, to validate customer satisfaction regarding the service received.

50) Real Estate Books

Real estate  refers to the land or delimited land and any structure built there such as apartments, houses, farms or even cottages. It also includes some other aspects found in the area such as natural resources like lakes, trees, gardens or animals.

Nowadays there is a big real estate business, the sale of houses, apartments, farms and so on is in a big boom, people want to own their own home more than ever so as a builder or real estate agency is a pretty lucrative business, but what about the common people, can it be a business for them?

The answer is yes, nowadays many people are buying houses or apartments to offer them as rent, this became an effective way to have a fixed salary without much effort and dedication.

51) Sales Books

The word  sales  has several definitions depending on the field in which it is applied. In general, we can say that sales is an exchange of goods or services for money. In the legal area, we speak of a transfer of the right to possess an asset, for money. In the accounting and finance sector, it is the total amount acquired for the provision of services or products.

Regardless of the case, sales are the core of any business. It is the essential action of any commercial operation. And if you want to set up a company, it is one of the areas you have to work on the most.

Some consider sales as a kind of art based on persuasion. For others, it is a science based on a methodological approach, in which certain steps must be followed to get the potential client to agree to acquire the service or product offered.

52) Six Sigma Books

Six sigma  is a work philosophy that was born as a methodology for improvement and solution of complex problems. Its creator was Dr. Mikel Harry , who developed it as a tool to control and decrease the variation in processes. Since then, its concept has evolved through multiple contributions until it has become a philosophy put into practice in the highest performance processes.

The main purpose of the Six sigma is to achieve customer satisfaction, in that order it focuses on understanding their needs, collect information, and through statistical analysis find opportunities for improvement, a consistent improvement.

Perhaps one of the most relevant characteristics of Six sigma and that is strongly contrasted in practice, is that the quality is assured in the processes and not in the inspections. In that order, quality is generated and controlled in the processes; besides this, Six sigma has other principles.

53) Supply Chains Books

A supply chain is a set of elements that allow companies to have the necessary organization to carry out the development of a product or service and for it to meet the main objective, which is to satisfy the needs of the end customer.

The supply chain is also known as the value chain since the products acquire greater value ─value the redundancy─ as they progress through its links. The main phases that make up the supply chain are three: Procurement, Production, and Distribution.

Supply chain management corresponds to the “systematic and strategic management” of the traditional business functions and tactics used within a company among its different components, intending to improve the long-term performance, both individually and collectively, of the chain.

54) Trading Books

Trading  consists of buying and selling listed assets with a lot of market liquidity. This financial market is electronic and regulated. Its objective is to obtain an economic benefit when the operation generates a capital gain.

It can be done with any asset that is traded on a financial market: company stocks, stock indices, commodities, currencies, cryptocurrencies. In all cases the concept is the same: knowing how to decide the best time to buy and sell.

The trader (investor or speculator who operates in the financial markets in order to obtain benefits) can be self-employed, using his own money, or employee, using the money of others. You can specialize in certain assets or markets and certain styles of trading: binary options trader, commodity trader, high frequency or scalper trader, Forex trader, oil trader, or day trader.

55) Training Books

Training refers to a set of educational activities aimed at expanding knowledge, skills and abilities. It enables workers to perform better at work by adapting to the changing demands of the environment.

It is seen as a short-term educational process, employing specialized and planned techniques through which the company’s personnel will obtain the knowledge and skills necessary to increase their effectiveness in achieving the objectives planned by the organization for which they work.

The need for training arises when there is a difference between what a person should know to perform a task, and what he/she actually knows. These differences are usually discovered when doing performance evaluations or job profile descriptions.

56) Warehouse Books

Today, a warehouse refers both to a place where things are stored and to a small business, also called an SME, where a wide variety of things are sold, especially household goods.

They are structured and planned to carry out storage functions such as preservation, control and dispatch of goods and products, reception, custody, etc. The warehouse is in charge of regulating the flow of stock.

Sometimes, the economic activity of a company may require one or more types of warehouses: for raw materials, semi-finished products, finished products, etc. All of them must be located according to the specific needs of their operation and following the constraints or possibilities of each location and its environment.

57) E-Commerce Books

Electronic commerce or e-commerce can be defined as the economic activity that allows the trade of products and services from digital media, such as websites, mobile applications and social networks. The relevance of this type of commerce is such that companies take it as part of the sales strategy thanks to its efficiency.

These are the main business models in e-commerce according to the agents involved B2B: Buying and selling between companies; B2C: Sale of goods and services from companies to consumers; C2B: Individuals selling their goods and services to companies; C2C: Buying and selling goods and services between consumers.

Among the advantages of e-commerce is the possibility of accessing products from all over the world, which do not even have to be displayed to the public in a physical store. This allows the seller to save costs.

Well, here ends our selection with the best books on Business and Investment. We hope you liked it and already have your next book!

If you found this list useful, do not forget to share it on your main social networks. Remember that “Sharing is Caring”.

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Fundamentals of Business - 4th Edition

(9 reviews)

Stephen J. Skripak, Virginia Tech

Ron Poff, Virginia Tech

Copyright Year: 2023

ISBN 13: 9780997920178

Publisher: Virginia Tech Libraries

Language: English

Formats Available

Conditions of use.

Learn more about reviews.

Reviewed by Stacy McManus, Adjunct Professor, Minnesota West Community & Technical College on 2/16/23

The book did an excellent job of covering the basics of business. Everything that I cover in my course was covered in this book. read more

Comprehensiveness rating: 5 see less

The book did an excellent job of covering the basics of business. Everything that I cover in my course was covered in this book.

Content Accuracy rating: 4

Book was very accurate, up-to-date and thorough.

Relevance/Longevity rating: 5

The chapters were ordered thoughtfully and progressed in a manner which will help the students to learn the material. Content was up-to-date, and I don't feel that it will be situation where a new edition is required each year.

Clarity rating: 4

The book was clear and easy to understand.

Consistency rating: 4

The e-book is easy to navigate and follows a consistent pattern. The material is pleasing to the eye and is an easy read.

Modularity rating: 5

The chapters are set up well - not too long to lose interest but yet detailed and thorough.

Organization/Structure/Flow rating: 5

The chapters and topics were arranged in a logical manner.

Interface rating: 5

I reviewed the e-book version and did not have any issues with the interface. The book was easy to navigate and the appearance was very professional.

Grammatical Errors rating: 5

No grammatical errors were immediately apparent.

Cultural Relevance rating: 4

I did not notice anything offensive or concerning.

I was excited to find this OER book. It is well done, detailed, and thorough. I appreciated the test banks that were included. I would like to see some recommended activities for each chapter, but overall the book was excellent. I was happy to see an additional chapter on hospitality as well. I look forward to adopting this for my Foundations of Business class.

Reviewed by Marie Looby, adjunct instructor, Massasoit Community College on 6/5/21

Varied subject matters that progress logically and are covered in detail with terms well defined. Offers outside links for further enrichment. read more

Varied subject matters that progress logically and are covered in detail with terms well defined. Offers outside links for further enrichment.

Content Accuracy rating: 5

Found no errors while moving through the text including the quizzes.

The book uses modern day examples that the student can relate to and reference. Although the examples are current the skills are timeless.

Clarity rating: 5

There are embedded links for sources allowing students to access backup while reading online.

Consistency rating: 5

The text shows all the same tools throughout making it easy for students to develop study skills for this book.

The text is organized in chapters with mini quizzes built in as the subject veers in a different direction in each chapter.

The chapters build on the skills and knowledge as they go along eg: group think.

No navigation problems. While clicking on various links there were no difficulties reaching the sources.

Well done and consistent grammar.

Cultural Relevance rating: 5

Illustrations showed diversity

The materials were interesting enough to encourage you to continue reading.

Reviewed by Steve Lesh, Associate Professor, Bowling Green State University on 1/8/21

I must first state that I am a Doctor of Physical Therapy educator who holds a PhD in Business which is not a common combination of degree paths. I was intrigued by the possibility of adding more business theory to my health service administration... read more

I must first state that I am a Doctor of Physical Therapy educator who holds a PhD in Business which is not a common combination of degree paths. I was intrigued by the possibility of adding more business theory to my health service administration courses, but the cost has been historically prohibitive to the students in my experience. We utilize a niche health care admin textbook which misses some of the greater foundational business skills. When this opportunity presented to review materials that I could add to my course without adding cost, I was very pleased. I find Skripak to be comprehensive with the added bonus of my favorite chapter #18 Personal Finances which for Physical Therapy students who typically leave school with great debt to be invaluable!

I found the materials to be easy to read, well organized and did not find errors. I really enjoyed the links to external videos that supported the concepts. I feel the presentation was unbiased.

As this is the second edition with a 2018 publish date it was very current, however, I noticed after I began reading the 2nds edition that a 3rd edition (2020) has been released which updates figures, graphs, and some of the recent law changes. Having the book turn over that quickly makes it even a greater value to me as the instructor and to the student. I appreciate the relevance of being able to submit suggestions or corrections to the author and that they are making a test bank available in support of this material! Doesn't get much better than that!

Well written and not overly technical. The narrative flows well from the beginning to the end of each chapter.

From what I can tell, it is very consistent. I did not observe any changes in tone or terminology, but again, I am reading this through the eyes of someone who has earned a PhD in Business, so it is all very familiar to me.

Modularity rating: 4

When you go to the website, you can easily download each chapter in bits [https://vtechworks.lib.vt.edu/handle/10919/84848]. I first started reviewing the full .pdf of the 2nd edition and found that it didn't have bookmarks for each chapter so the scrolling was a bit annoying. I would add that piece to the full .pdf if possible and it appears they did that in the 3rd ed. However, the module approach online eliminates the need for a full book .pdf download.

Starts with teamwork which is perhaps one of the most important concepts in modern business. So I really appreciate that. The 18 chapters of the 2nd (and 3rd) edition cover all of the major elements of modern business. Certainly, each chapter could be expanded into it's own book. For example, Chapter 14 is Marketing, and there are full marketing textbooks, however, that is not the function of this book. The purpose is to take you through all of the major components of business as opposed to deep dives into each topic.

Again, I loved the interface with online videos. The links appeared to all work. Adds a multimedia approach to the words on the page.

I didn't see any that were obvious during my readings.

There were no elements that were culturally insensitive or offensive that I noted.

I look forward to integrating this open textbook into my Physical Therapy health service admin course as I can now get a glimpse of business fundamentals to supplement the health care niche that my students receive! Thank you for this opportunity. I do have some ideas for writing open textbooks and would be open to doing so. Steven G. Lesh

Reviewed by Babu George, Associate Professor, Fort Hays State University on 10/26/18

This book covers the overall landscape of contemporary businesses pretty well. While nothing significant is 'lacking', I would love to have the authors provide a chapter that quickly takes students through the history of business and another... read more

This book covers the overall landscape of contemporary businesses pretty well. While nothing significant is 'lacking', I would love to have the authors provide a chapter that quickly takes students through the history of business and another chapter that discusses the futuristic dimensions of business.

The contents are accurate. The authors have provided citations to key claims. The references have hyperlinks to more scholarly resources on topics discussed in the book.

Relevance/Longevity rating: 4

The contents are presented in a generalized manner - meaning, the book could stand the test of time for a significant duration. The dynamism of the contemporary businesses could have been captured better, however. The digital transformation of businesses and societies has made the life cycle of knowledge shorter. More stress on e-businesses and digital models would have made the book more relevant.

The authors have used simple English. Overall, the book is very accessible.

Yes, there is a unity of purpose and a sense of unity, throughout the book.

The chapters are stand-alone, for the most part. So, professors need not teach the content sequentially.

Ideas are organized systematically. Every chapter opens with a set of learning objectives and this gives direction to the learners. The students are asked to reflect upon certain key questions, from time to time. Answers to these question are then made available in the content discussed. At the end of each chapter, certain key takeaways are listed. This facilitates a natural form of learning.

No issue noted.

Well written.

No culturally insensitive use of language or images noted. However, in the forthcoming iterations, the authors are requested to bring in more dimensions of global businesses. Examples of business practices in other countries and cultures would add value.

One chapter (Chapter 15: Hospitality and Tourism) does not make a lot of sense. One might wonder why the authors devoted a full chapter for one industry! Why not similar chapters for other industries? It almost sounds like one of the authors had a chapter written for some other purpose, which needed to be inserted in this book. There are several other examples and case studies related to tourism in this book, too. Thinking of it positively, this book thus has an added advantages for students majoring in Hospitality and Tourism.

Reviewed by Mindy Bean, Faculty, Linn-Benton Community College on 6/19/18

The OER does well on covering topics in an introductory level business course. It adds a section that is not in typical business fundamental material of hospitality which compliments our new program that we started at our college. read more

The OER does well on covering topics in an introductory level business course. It adds a section that is not in typical business fundamental material of hospitality which compliments our new program that we started at our college.

The book is consistent with most material that is available.

The examples in the book are commonly used in most topics of basic business fundamentals. It should hold relevancy for 4-5 more years.

The book is clear in the writing that can be easily read. Business terms are well represented and explained thoroughly. The material is written well for a student's first time learning business and how to apply it to what is happening around them.

The book is consistent from chapter to chapter. The sources of material are well represented. Visuals compliment the written material.

The chapters are seamless with transition from topic to topic. It could easily be broken up into sections of reading during certain points in the course. This text seems to be set up well for student team work to learn on each important topic of business basics.

Chapters are organized in a good way to learn all material and have it related to each former chapter. Personally I will be teaching the chapters in a different order to complement a business plan being created by students.

Interface rating: 3

The book could use a few more visuals for students to relate to the material. Some of the visuals could use improvement, but as for the written material, it is clear and written well for beginners understanding business.

I did not find any grammatical errors.

Globalization section addresses cultural differences in a way that is not culturally insensitive or offensive in any way. It used examples of variety of countries and global management practices.

Reviewed by Jeff Bauer, Professor of Management & Dean, University of Cincinnati - Clermont on 3/27/18

The text is quite comprehensive covering: ECON, Ethics, Global Business, Forms of Ownership, Entre, MGMT, OB/OD, OM, Motivation, H/R, Unions, MKTG, Pricing, Hospitality MGMT, ACCT/FIN, and Personal FIN. Only areas "missing" = Information Systems... read more

Comprehensiveness rating: 4 see less

The text is quite comprehensive covering: ECON, Ethics, Global Business, Forms of Ownership, Entre, MGMT, OB/OD, OM, Motivation, H/R, Unions, MKTG, Pricing, Hospitality MGMT, ACCT/FIN, and Personal FIN. Only areas "missing" = Information Systems and Data Analytics/Analysis.

Well researched and the sources are thoroughly documented.

With a 2016 publication date, it is up-to-date and should have a shelf life of several years. The biggest challenge will be updating the stories/vignettes as new information becomes available on the firms mentioned and technology inevitably impacts the content.

The material is easily accessible to the Introduction to Business student. Well written and the material flows well. Terms/jargon are thoroughly explained in the chapter and at the end of each chapter.

Consistency format for each of the chapters and interspersed well with photos, charts, and real-world stories.

The layout presents the material well and is easy to read. Chapter lengths and the length of the entire text fit well with the organization of a class over a semester.

I might organize the material a bit differently as the Global and Ethics items are early in the text and I might bump them to later in the term after additional terminology is learned and can be applied to that material. That said, overall the text is laid out logically and "like" content is connected in successive chapters, e.g. MGMT then OB/OD, etc.

Worked fine for me reading it on-screen.

I did not edit the text, but nothing glaring related to grammar jumped out at me.

On the contrary, I think the text tackles diversity head on and provides a good review of the 21st Century workplace and marketplace.

I am VERY likely to adopt this text for the next Intro to Business class that I teach.

Reviewed by Thomas Goodwin, Part-time Instructor, Miami University on 6/20/17

This text does a good job of introducing key functions of an organization (Marketing, HR, Accounting/Finance) as well as core principles such as ethics, legal issues, and economics. The material is appropriate for an introductory course to serve... read more

This text does a good job of introducing key functions of an organization (Marketing, HR, Accounting/Finance) as well as core principles such as ethics, legal issues, and economics. The material is appropriate for an introductory course to serve as the foundation for general business or to move on to a concentration in any of these business disciplines. There are two chapters that do not quite seem to fit in with the rest of the text: chapter 12 discusses Union/Management Issues, which makes sense in the flow of the book that it follows chapter 11 on HR, but for an introductory course the chapter 12 topic gets into a lot of HR detail not generally covered in an introductory course. Chapter 15 focuses on the hospitality and tourism industry. This is a very specific chapter embedded within the book about an industry while the rest of the book is mostly general information that could be applied to any number or types of organizations. Still, out of 17 chapters there are 15 solid chapters that provide great content and overview of the subject matter.

The book is written in an easy to read format with no noticeable grammatical errors or formatting issues. It is easy to find topics within chapters based on the layout, fonts, etc. The information itself is rooted in fundamental concepts of each chapter's topic or subject matter within the business discipline and there are no overt attempts to lead the reader in a particular manner to form bias or opinions, other than to establish critical thinking of topics.

While there are some examples that may seem somewhat dated, they are explained in a manner that is easy to understand and they are relevant (or "fit") within the context of the chapters and course concepts being discussed. The book is quite lengthy but given the 17 chapters that is to be expected. The author could probably eliminate two chapters on ancillary material to make it a shorter text but the chapters are not unnecessarily bloated for the sake of adding more vocabulary or unnecessary graphics.

The book uses easy to understand language, explains course concepts and terminology, and reinforces abstract ideas with examples. Overall it does a good job of relaying topics that are being introduced to students for the first time.

The text remains consistent in present tense tone of voice, chapter structure is organized consistently throughout the text, and the use of masculine vs. feminine language is muted so that it presents information to readers in a gender-neutral manner.

One could easily pick up this course text and only read select chapters that were of interest. Gaining an understanding of the legal topics (Chapter 5 Forms of Business Ownership) was not necessary to learning about subsequent chapters such as Marketing, HR, economics, etc. An instructor could pull needed material from this course text to supplement other teaching materials as well as to expand on the introductory materials contained herein to build out a more robust, in-depth course on any of the topics contained within this textbook.

Organization/Structure/Flow rating: 4

There is a very logical structure with the early chapters discussing types of business formation, teamwork, and ethics before moving to more operational activities such as financing, marketing, management and so forth. A few chapters could be reorganized. The ethics chapter could be moved to coincide with the legal (chapters 3 & 5) and there are two chapters that do not seem to fit with the introductory material (Chapter 12 on Unions and Chapter 15 on Hospitality & Tourism) but otherwise the book had a good flow of advancing through the broad goal of introducing multiple aspects of business.

Interface rating: 4

The book could use more graphs, pictures, diagrams, etc. to emphasize course concepts; however, the author made the textbook very easy to read (especially online) so the lack of numerous photos or graphics may conversely make it easier to download and read as plain text.

Grammatical Errors rating: 4

There are no noticeable grammatical, spelling, or punctuation errors. There are a few figures that are either not labeled or are not appropriately referencing the course text where they are presented, leaving "floating images" in some places that have no meaning to the topic discussed. Figure 7.3 on page 167 is an example. There is a photo of someone's arm by a laptop and notepad next to sections discussing operational plans and planning for contingencies or crises.

Gender neutral language is used throughout the course text and no offensive references are made or examples presented. The textbook examples cover a wide array of businesses, industries, and geographical reference points.

This course is an excellent resource for a first-year business student that is seeking a broad overview of several business disciplines and to lead into more in-depth study of the course topics throughout an undergraduate curriculum.

Reviewed by Ann Strunk, Adjunct Instructor, Klamath Community College on 6/20/17

The text covers all the typical topics for introductory business course. The Chapter 15: Hospitality and Tourism is relevant to the increasing industry segment. The last chapter on Personal Finances does come after Chapter 16 Accounting but seems... read more

The text covers all the typical topics for introductory business course. The Chapter 15: Hospitality and Tourism is relevant to the increasing industry segment. The last chapter on Personal Finances does come after Chapter 16 Accounting but seems out of place with no connection to the rest of the text.

There does not seem to be any errors or biases.

The textbook was recently written making issues and news items current. Social media marketing is thorough discussed. The Marketing chapter introduces the SAVE marketing model which is taking the place of the four Ps of the marketing mix. Historic ethics cases such as WorldCom and Bernie Madoff are presented.

Pages are of a simple layout with easy readability. All terms are defined and this would also be an appropriate text to use with high school dual credit courses.

Graphics are appealing and provide a distinct look for the various sections of the text. All chapters start with learning objectives and end with take-aways. The individual chapters are of various lengths. Chapter 12: Labor Unions covers just the one topic. Other chapters are much longer with up to seven sections.

There many chapters that could be assigned or presented in a different sequence. It is easy to find and refer to tables and divisions of the chapters.

I find the placement of teamwork as the preface could be very be very beneficial in setting up for class activities and useful for students as they become active in college clubs and organizations.

Effective graphics make the chapters and sections clear. There are very few photos and those are clear and useful.

I found no grammatical errors.

Cultural differences, of course, are addressed in Chapter 4: Globalization of Business. Although there are few photos only one features a person of color.

While the chapter concepts are summarized with "Key Take-Aways", there is no end of chapter "check for understanding" such as review questions, discussions, or activities. Adoption of this textbook would require significant development of assessment tools. The references section at the end of the book is organized by chapter and provides a valuable resource of website hyperlinks.

Reviewed by Ehsan Salek, Professor of Business, Virginia Wesleyan College on 2/8/17

The text has an extensive coverage and actually has several chapters one doesn't normally find in an introductory textbook on business. If this was a traditional textbook, I would not adopt it since there are superfluous chapters and sections that... read more

The text has an extensive coverage and actually has several chapters one doesn't normally find in an introductory textbook on business. If this was a traditional textbook, I would not adopt it since there are superfluous chapters and sections that I would not want in the book but since I can custom-make an electronic copy, I would cut the unnecessary section.

The content is standard and can be found in many similar textbooks. I did not find any errors or biased opinion. All assertions are backed by reputable sources.

In such a book, the only areas that need regular updating are the examples, vocabulary, and technology. 1. Examples must be current, real, and interesting for the students in order to drive home the issues. Most recent news from companies like Apple, Amazon, or Starbucks attract the attention of students. 2. Vocabulary. "Human Resources" instead of "Personnel" or "Tossed salad" instead of "Melting Pot," etc. 3. Technology. Other than specific case studies which might have a historical significance, all references to hardware, software, and telecom should show the most current examples.

It flows well if a freshman or any student new to the business major (otherwise why one would read such a book) can get past the boring look and "feel" of the book. the book looks like a long term paper! Proper use of deeper indentations and special boxes can give the book a more interesting and magazine-like feel, although I understand that part of the bland look is due to cost restrictions.

I did not find any inconsistencies.

The book, by it's electronic nature, is naturally flexible but only to the extent of being able to cut or move materials but I am not sure if an adopter can add his/her own chapters/sections.

Organization/Structure/Flow rating: 2

This is where I will offer the bulk of my feedback. A. Why does TEAMWORK has its own special section before the chapters start? It should be moved to chapter 7, 8, or 10. B. Chapter 12 (Union-Management Issues) is not necessary in such a basic business text. The topic can be subsumed under chapter 3 or 11. C. Another superfluous chapter is #15 (Hospitality and Tourism). It looks like one of the contributors to this text has a specialty in this area. For instance, do students also need to read a chapter about Real Estate or another one about the Airline Industry? D. As much as Personal Finance (chap. 17) is a very useful topic, especially for younger generation of students, allocating a separate chapter to it seems unnecessary to me. How about moving an itemized summary of it to an appendix at the end. E. In place of the deleted chapters, add or restructure as follows, so as to have more chapters about marketing which has the effect of making the text a lot more interesting for the commercial and consumer-driven society we all live in. Chapter 13, Marketing (Introduction to the topic plus discussion of the Product aspects) Chapter 14, Marketing (Price & Place) or (Price and Distribution) Chapter 15, Marketing (Promotion & Advertising)

The only interface issue I found is mentioned in #7.

Grammar is good.

I did not find any of words or phrases that may come across as culturally insensitive or politically incorrect.

Table of Contents

Chapter 1 Teamwork in Business

Chapter 2 The Foundations of Business

Chapter 3 Economics and Business

Chapter 4 Ethics and Social Responsibility

Chapter 5 Business in a Global Environment

Chapter 6 Forms of Business Ownership

Chapter 7 Entrepreneurship and Small Business Development

Chapter 8 Management and Leadership

Chapter 9 Structuring Organizations

Chapter 10 Operations Management

Chapter 11 Motivating Employees

Chapter 12 Managing Human Resources

Chapter 13 Union/Management Issues

Chapter 14 Marketing: Providing Value to Customers

Chapter 15 Pricing Strategy

Chapter 16 Hospitality and Tourism

Chapter 17 Accounting and Financial Information

Chapter 18 Personal Finances

Chapter 19 Technology in Business

Ancillary Material

About the book.

Fundamentals of Business , 4th Edition is an open education resource intended to serve as a no-cost, faculty-customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, personal finances, and technology in business. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business and is shared under a Creative Commons Attribution Non-Commercial ShareAlike 4.0 license.

If you are an instructor reviewing, adopting, or adapting this textbook, please help us understand your use by filling out this form http://bit.ly/business-interest .

A testbank is now available by request for this book: http://hdl.handle.net/10919/93404 . The testbank covers chapters 1-18 and (currently) aligns to previous editions of the textbook. It is  available to any instructor who has adopted Fundamentals of Business in their course.

About the Contributors

Stephen J. Skripak  is (retired) Professor of Practice in Management at Pamplin College of Business, Virginia Tech (2005  – 2021) and former Associate Dean for Graduate Programs (2006-2014). He is a senior executive with 25 years of business leadership experience, including positions as General Manager and Chief Financial Officer with divisions of Fortune 500 companies. His background includes financial services, consumer packaged goods, apparel, and industrial companies, with emphasis in turnaround situations. He was the lead contributor and subject matter expert for the 2016 and 2018 editions of  Fundamentals of Business , and reviewed the 2020 and 2023 versions of the book.

Ron Poff is Assistant Professor of Management Practice in the Management Department at Pamplin College of Business, Virginia Tech, where he teaches management courses. He began his career as an enlisted member of the US Navy Reserves before entering his primary career in supply chain operations then sales and marketing, where he served in executive roles with large corporations for over 25 years. As an entrepreneur, he then founded his own marketing agency. His education includes a B.S. in Business Management, M.S. Marketing, and a Graduate Certificate in eMarketing. He is the project lead, chief contributor, and coordinator of contributors for the third (2020) and fourth editions (2023) of Fundamentals of Business.

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Book description

Business Plans For Dummies can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly changing 21st Century. This edition of is fully updated, featuring the most recent practices in the business world. Let us walk you through each step of the planning process. You'll find everything you need in this one book, so you can finally stop googling, close all those browser tabs, and get organized and get going.

Updates to this new revision include knowing how to pivot when your situation changes, recognizing the need for diversity and inclusion in the workplace, where to tap the latest funding sources, and how to plan for a digital strategy, market disruption, and environmental sustainability. You'll also learn how today's globalized marketplace influences your business—and how you can use social media to influence your customers right back.

• Learn the ins and out of creating a business plan that will actually work
• Set effective goals and objectives so your business can find success
• Wow investors with your knowledge of today's important business trends
• Map out your finances, marketing plan, and operational blueprint—then confidently get to work!

Challenge the traditional framework by building a business plan that's workable in today's reality. Dummies is here to help.

Table of contents

• About This Book
• Foolish Assumptions
• Icons Used in This Book
• Beyond the Book
• Where to Go From Here
• Identifying Your Planning Resources
• Assembling Your Planning Team
• Putting Your Plan on Paper or in Cyberspace
• Bringing Your Ideas into Focus
• Understanding the Planning behind the Plan
• Satisfying Your Audience
• Understanding Why Values Matter
• Clarifying Your Company Values
• Creating Your Company’s Vision Statement
• Creating Your Company’s Mission Statement
• Introducing Goals and Objectives
• Minding Your Own Business: Setting Goals and Objectives
• Understanding Your Business
• Analyzing Your Industry
• Recognizing Critical Success Factors
• SWOT: Preparing for Opportunities and Threats
• Separating Customers into Groups
• Identifying Market Segments
• Finding Useful Market Segments
• Becoming Market Driven
• Keeping Track of the Big Picture
• Categorizing Your Customers
• Discovering the Ways Customers Behave
• Figuring Out How Customers Make Choices
• Understanding the Global Customer
• Serving Your Customers Better
• Looking at a Special Case: Business Customers
• Understanding the Value of Competitors
• Identifying Your Real Competitors
• Tracking Your Competitors’ Actions
• Predicting Your Competitors’ Moves
• Competing to Win
• Doing Situation Analysis
• Identifying Strengths and Weaknesses
• Analyzing Your Situation in 3-D
• Describing What You Do Best
• Putting Together a Business Model
• Making Your Business Model Work
• Earmarking Resources
• Reading Income Statements
• Interpreting Balance Sheets
• Examining Cash-Flow Statements
• Evaluating Financial Ratios
• Constructing a Financial Forecast
• Exploring Alternative Financial Forecasts
• Making a Budget
• Understanding the Dangers of Ignoring Change
• Defining the Dimensions of Change
• Anticipating Change
• Preparing for a Changing Future
• Applying Off-the-Shelf Strategies
• Changing Your Boundaries
• Leading and Following
• Tailoring Your Own Strategy
• Facing Up to the Product Life Cycle
• Finding Ways to Expand
• Managing Your Product Portfolio
• Asking Two Final Questions About Growth
• Recognizing That Form Follows Function
• Putting Together an Effective Organization
• Thinking and Organizing for the Future
• Encouraging Leadership Roles
• Developing Business Skills (And Having the Right Personality Traits)
• Creating the Right Culture
• Following Through with Your Vision
• Bringing Your Plan to Life (And Making a Final Check)
• Your Business Goals Change Abruptly
• You Don’t Meet Your Plan Milestones
• New Technology Makes a Splash
• Important Customers Walk Away
• The Competition Heats Up
• Product Demand Falls Sharply
• Revenues Go Down or Costs Go Up
• Company Morale Slumps
• Key Financial Projections Don’t Pan Out
• Too Much Growth, Too Fast
• An Unwanted Surprise Pops Up
• Are Your Goals and Mission in Sync?
• Can You Point to Major Opportunities?
• Have You Prepared for Threats?
• Do You Know Your Customers?
• Can You Track Your Competitors?
• Do You Know Your Strengths and Weaknesses?
• Does Your Strategy Make Sense?
• Can You Stand Behind the Numbers?
• Are You Really Ready for Change?
• Is Your Plan Concise and Up-to-Date?
• What’s the Worst That Can Happen, and How Will You Deal with It?
• Failing to Plan in the First Place
• Shrugging Off Values and Vision
• Second-Guessing the Customer
• Underestimating Your Competition
• Ignoring Your Strengths
• Mistaking a Budget for a Plan
• Shying Away from Reasonable Risk
• Allowing One Person to Dominate a Plan
• Being Afraid to Change
• Forgetting to Motivate and Reward
• SUITE 07 BUSINESS PLAN
• I. EXECUTIVE SUMMARY
• II. COMPANY OVERVIEW
• III. BUSINESS ENVIRONMENT
• IV. SUITE 07 — THE COMPANY
• V. SUITE 07’s STRATEGY
• VI. FINANCIAL PROCESS AND SAMPLE PROJECTION
• VII. ACTION PLAN AND NEXT STEPS
• APPENDIX II
• APPENDIX III
• About the Authors
• Advertisement Page
• Connect with Dummies
• End User License Agreement

Product information

• Title: Business Plans For Dummies, 3rd Edition
• Author(s): Paul Tiffany, Steven D. Peterson
• Release date: March 2022
• Publisher(s): For Dummies
• ISBN: 9781119866374

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7 Top Business Plan Books for New-age Entrepreneurs

Free Ultimate Guide On Writing A Business Plan

• October 18, 2023

12 Min Read

Business Plan books are the first thing to go for once you have decided on the idea you want to pursue as an entrepreneur.

Starting up as an entrepreneur is not as simple as it seems. Transforming your idea into a business that creates value for the world is a long process.

The process is full of uncertainties, hurdles, and burnout. To make consistent efforts without giving up, you need a plan you can rely upon.

A plan that helps you in making wise decisions in your entrepreneurial journey is known as a business plan.

It also helps in refining processes and keeps you in line with your business goals.

Now, how would you create a business plan?

Well, you can anyhow get to know what it contains. However, to easily create a business plan that covers all aspects of your business, you must read these books.

In this article, we are going to discuss the 7 top business plan books written for ambitious entrepreneurs like you!

Best Business Plan Books

• Art of the Start 2.0
• The Successful Business Plan: Secrets and Strategies
• The Founder’s Dilemma
• The One-Page Business Plan for the Creative Entrepreneur
• The Secrets to Writing a Successful Business Plan
• Anatomy of a Business Plan
• The Complete Book of Business Plans

1. Art of the Start 2.0

Goodreads rating: 3.87/5

The author of this book is American millionaire Guy Kawasaki. Though his name is enough for anyone to stand up from their seats let me tell you a few things about him.

• He worked with Apple in 1984 as a part of the marketing team for Macintosh computers.
• He is the author of 12 books including The Art of Social Media, and Enchantment.
• He is currently working as the chief evangelist of Canva which is a graphic designing software.

Now coming to what this book holds for you, it’s one of those books that focus on transforming your business idea into a full-fledged organization.

Guy Kawasaki explains why it is important to have a vision and how you, as an entrepreneur, can feed your team with the same vision.

If your team does not adhere to the same vision, there will always be chaos in the workspace.

You must also share stories about your product and your journey. Everyone loves stories. You don’t have to write a 300-page book but a few social media posts, and videos that resonate well with your target audience.

The book also guides entrepreneurs while hiring. It tells you to hire people who are new in the industry. They are most likely to innovate new products as they consistently ask questions.

Key Highlight:

This book will help you in writing a business plan along with guiding you in various steps of entrepreneurship. This book holds something for every aspect of entrepreneurship.

It also stresses how you can use the internet and cloud tools to make the processes more accessible and more efficient. In the modern era, businesses are equipped with tools that are affordable and accessible to everyone.

Moreover, the book also throws light on socializing and partnering with the right people for leadership roles or to get funding.

By reading this book, you will feel more powerful as an entrepreneur and will be ready to take on challenges that come along with entrepreneurship.

This book doesn’t sound like rhetoric and probably that’s why this book received appreciation from all across the world.

Book Link- Art of the Start 2.0

A reader’s review:

The focus is on tech entrepreneurs. While much of the advice is applicable to other industries, the book will hit the bullseye specifically with those starting technology businesses.

Anita Campbell (via Goodreads)

2. The Successful Business Plan: Secrets and Strategies

The author of the book is Rhonda Abrams who has written more than 12 books on entrepreneurship. Being an entrepreneur herself, the knowledge she shares is absolute gold and trustworthy.

She also writes one of the most popular columns in the US known as Small Business Strategies.

Let us now discuss what Rhonda Abrams has taught in her book.

The Successful Business Plan: Secrets and Strategies is a complete guide for anyone stuck in writing. It is one of those books that give you a push to start working on your idea.

This book contains various worksheets and charts which makes it consumable as well as practical.

You will get enough examples of various parts of a business plan , giving you an in-depth idea of what it looks like and how it is written.

This book not only teaches you to write a business plan that reminds you about your vision but also this plan can help you get investors on board.

It also equips you with strategies to get funds at the best possible rates and also to minimize the costs involved in running a business.

It gives you an in-depth understanding of positioning your brand in the market to gain the attention of your target audience and thus derive maximum profit.

Moreover, you can also use it for competitions related to showcasing plans for their businesses. The book is used by many entrepreneurs and is recommended to every small business.

Book Link- The Successful Business Plan

There’s enough information here to help you get almost any business started. This is a proven source, for it’s been through several re-prints since 1991.

Jeffrey Brown (via Goodreads)

3. The Founder’s Dilemma

Goodreads rating: 4.01/5

The book, The Founder’s dilemma, is one of the best business plan books by Noam Wasserman. Apart from this, he has written another bestseller known as Life is a startup.

Noam Wasserman served as a professor at Harvard Business school for 13 years and is currently working at the University of Southern California as a founding Director at the Founder Central Initiative.

The book he wrote is an absolute beauty. Not because he has told some hidden secrets but because he has addressed a problem that many entrepreneurs often ignore.

And that problem is the company’s leadership. You might have a billion-dollar business idea and even have cracked the tech for it, but you might still fail because of listening to the wrong advice.

If you want your business to not suffer due to wrong decisions made by top leadership, you must read this book.

This book will help you in deciding whom you want to work with, and how to share the equity among co-founders and employees without being emotional.

However, this book might not be useful for small businesses but is a gem for someone planning to launch a high-growth business.

Book Link – The Founder’s Dilemma

I’ve never seen a book before that was particularly helpful – to a founder – about the wide range of issues a founder will face.

Brad Feld (via Goodreads)

4. The One-Page Business Plan for the Creative Entrepreneur

Goodreads rating: 3.86/5

The author of this mind-blowing book is none other than Jim Horan.

Known for his expertise in solving complex business problems , Jim has helped many entrepreneurs in turning their businesses into profit-making machines.

Jim Horan has also been a Fortune 500 executive and has written six books in the One Page Business Plan for Creative Entrepreneur series.

This book is quite different from other books as it is written for entrepreneurs who do not understand a lot about business figures but want to get started soon.

There’s a saying that if you cannot write your business plan on a single page, you are probably doing it wrong.

The book enables you to write it in a couple of hours which includes your mission, objectives, and plans.

It will be crisp and easy to understand for your investors as well as the team. In this fast-moving world, it becomes really uncomfortable to give a week preparing a business plan.

You have the idea and with the help of this book, you can turn the idea into a business in no time.

Having said that, this book is not recommended to someone who is building a high-growth company or a business with many manufacturing units.

This book is specially designed for small businesses to increase their profits and improve their vision.

Book Link – The One-Page Business Plan

One of my favorites! I have used these templates many times. It really forces you to be concise and focus on your vision. Highly recommend!

Teri Temme (via Goodreads)

5. The Secrets to Writing a Successful Business Plan

Goodreads rating: 3.70/5

The author of this book Hal Shelton is an extremely experienced executive who has worked with many corporations, non-profits, and investment companies.

Hal Shelton completed his BS from Carnegie Mellon University and then pursued an MBA from the University of Chicago.

The secrets to writing a successful Business Plan focus on each section of the plan to help you create one that stands out in front of the investors.

The book also informs you about the common errors entrepreneurs make while writing. These errors sometimes cost very high as they might create confusion for investors as well as for the team.

You will also learn to do the market analysis and write the same in your plan. You will be able to answer questions like how big is the market and whether it is sufficient to run a successful business or not.

Investors receive a lot of business plans and going through each one of them is not feasible. Therefore writing an executive summary becomes extremely important.

The executive summary is an easy way to grab investors’ attention and help them understand your business without going through lengthy documents.

If you are launching a non-profit organization, this book can help you in many ways as a section of the book is dedicated to non-profits.

Moreover, the book also consists of secret strategies for writing a business plan and getting bank loans or funding from investors.

Book Link – The Secrets to Writing a Successful Business Plan

This book provides a very solid foundation to write your plan. The author also provides excellent examples and instructions as to what to and not to do in writing your business plan

Kirk G. Meyer (via Goodreads)

6. Anatomy of a Business Plan

The author of this book, Linda Pinson, has worked very closely with the U.S. small business administration to write the government business plan publication.

She has also been honored as Education Advocate of the year and SBA regional women in Business advocate of the year.

Apart from this book, she has written many books on entrepreneurship such as Keeping the books and steps to start a small business startup.

This is one of the best business books for people who do not know anything about business plans.

This book provides you with an in-depth understanding of different business plans and will enable you to choose your ideal kind.

After reading the book, you will learn to update your plan according to the needs of your business and the position of your brand in the market.

The author also highlights the importance of mentioning the table of contents and executive summary in navigating smoothly through the book.

Apart from this, it also throws light on how you can efficiently market your business. You will also learn how to mention the financials of your company which is an important thing to do.

The Anatomy of a Business Plan also contains five real-life business plans which give you an understanding of how successful businesses can be explained in a few pages.

You also get a few worksheets which makes the overall experience of reading the book delightful.

Book Link – Anatomy of a Business Plan

This book is like “a mentor for your business plan”. Really informative and helpful.

Marvin Musfiq (via Goodreads)

7. The Complete Book of Business Plans

Goodreads rating: 3.47/5

The authors of this book are Brian Hazelgran and Joseph A. Covello. Both of them have a great understanding of how businesses operate in this book. They have told us that one size doesn’t fit all.

That means business plans for different businesses cannot be written in the same way.

This book contains 12+ plans that give you an idea of how you write one for yourself.

This book also focuses on how you should bring people into your business and what vision you should have to run the business for decades.

Moreover, when you read the book you will have to ask a lot of questions to yourself. The book will compel you to ask questions yourself that are immensely important before writing it.

Once you give satisfactory answers to the questions asked, you will feel more motivated to start a business , and writing a business will look like a cakewalk.

The above quote shows how important it is to plan your business and create a visionary plan for your business.

Book Link – The Complete Book of Business Plans

Great book encompassing everything about writing business plans.

Denny Troncoso (via Goodreads)

Bottom Line

All the Business plan books that we discussed above are going to help you in some way or the other.

But don’t worry you don’t need to read all of them. Just figure out where you stand and where you would want to go and select a book accordingly.

Innovative tools present in the industry like Upmetrics have helped many entrepreneurs in business and financial planning. If you need more help writing a perfect business plan, check out Upmetrics NOW and grow 2X faster.

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

Related Articles On Business Plan Writing

• A Comprehensive Guide to Write an Effective Business Plan
• Formulating a Detailed Business Plan Outline
• Get Your Business Plan Written by Expert Writers
• Guidelines for Writing an Exceptional Executive Summary for Business Plans
• Determining the Ideal Length of a Business Plan
• Understand the Operations Plan Section in a Business Plan
• Check Out Our Free Business Plan Examples
• How to Design a Compelling Business Plan Cover Page
• Guidelines for Formulating a Business Plan Table of Contents
• Understanding the Importance of a Confidentiality Statement in a Business Plan

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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