communication personal statement sample

Postgraduate Personal Statement Example: Communication

Reading examples of personal statements can be valuable when applying to a university or college course. After all, personal statement examples can teach you how to write and structure your application, and you can quickly learn how to write a personal statement by examining others.

But with so many university personal statement examples available, how do you know if you’re reading a good one?

Postgraduate personal statements should highlight relevant academic and practical experience, research skills and ambitions and their suitability for the course. This postgraduate personal statement example for Communication clearly illustrates these three critical elements.

Studying Master’s degree personal statement examples can be especially valuable. They’re sometimes referred to as personal mission statements or statements of purpose , so if you’re tasked with writing a personal mission statement, the following example will work for you.

I’ve broken down this personal statement example section by section, with a commentary on each element. 

That way, you’ll see its strengths and weaknesses and get some inspiration for your own personal statement .

Once you’ve read the personal statement example and analysis, you’ll be able to download a pdf of the whole document, to use as inspiration for your own!

Personal Statement Example: Introduction

“The power and value attached to the tools and processes of mass communication are incredible, to the extent that the exchange of ideas through digital media fills our lives. Contemporary social media platforms like Instagram and Facebook spread information and knowledge that affects everyone, impacting our unconscious thoughts and behaviours. 

As a graduate student of Communication, I aim to examine the strategies used in digital communications and understand how meaning is absorbed and actioned. I aim to continually acquire new skills, broaden my knowledge and meet new challenges. This philosophy motivates my decision to pursue a graduate degree in Communication and increase my competitive and professional edge.”

Commentary and Analysis 

The start of this personal statement is positive and immediately connects with the content and nature of the course, which is ideal. The writer also offers some opinion, although it’s uninformed and lacks a specific reference or source.

By writing “As a graduate student of Communication”, the applicant links themselves with the course in the reader’s mind. That’s a sophisticated approach that works well. There’s a general justification for the degree, but with no specific detail about a career plan or particular aspect of the course that would be of value.

If you’re struggling with your personal statement introduction, check out my article on how to write perfect opening paragraphs here .

Personal Statement Example: Academic Background

“Studying Management as an undergraduate, I understood how vital internal and external communication is to a business. Keen to develop this knowledge further, I intend to learn more about persuading an audience to receive messages and act accordingly. My academic management experience will be of direct value to courses such as Marketing, Ethical Business, HR Management and Labour Relations because it’s essential to understand an organisation’s context when formulating communication strategies. 

The undergraduate curriculum offered me numerous individual and group work opportunities, and these improved my academic writing, critical thinking and collaborative skills. Responsible for coordinating the division of work within a group, I established each member’s skills and allocated roles, allowing us to complete assignments successfully. Consequently, I learned to embrace the diversity of team members’ views and realised the importance of two-way communication and active listening. 

To add to my academic preparedness for this graduate course, I also completed two online courses in Communication on Coursera. This added to my in-depth knowledge of this challenging discipline and reconfirmed my desire to study this subject.”

Commentary and Analysis

This section outlining the writer’s academic background begins well. They have connected their undergraduate studies in Management with the focus of the master’s course, linking their experience with the course content. They’ve also referenced several of the modules in the postgraduate course, deepening their connection and showing the reader that they understand the course content.

They’ve also mentioned the opportunities for collaborative work gained as an undergraduate and implied that it would be of value to the postgraduate course. However, little detail shows the reader precisely what the quality or learning outcomes of these experiences were or what the writer gained in the way of tangible skills. It doesn’t connect the group work with specific elements of the master’s course, which is a missed opportunity.

Adding that additional skills were gained by taking extra courses shows a reasonable degree of independent learning and ambition. Again, it would be more effective to directly link the learning outcomes of the online courses with specific aspects of the master’s course, to strengthen the sense of connection and suitability.

If you’d like to learn more about how to structure your personal statement or statement of purpose , check out my awesome Personal Statement Template eBook here . It’s full of detailed examples of what to include!

Personal Statement Example: Practical Experience 1

“As a promotions assistant for a clothing studio, I run the official WeChat account. Having completed online courses in photo editing, I publish push articles on the official account, introducing product brand stories. One of our new lines was rooted in the goal of racial equality and used continental plate imagery as a concept, which I found very impressive. The brand hopes to call for racial equality through fashion, and I worked hard to plan a social campaign linking critical aspects of racial discrimination with potential cultural solutions. 

However, when I received the final details for content writing, I realised the design did not cover every country or follow the world map. I felt that this was a serious issue, so after communicating with the design team and the supervisor, I decided to add “only part of the plate shapes are captured, including design factors and non-political stance issues” as a statement in the post, helping the brand avoid potentially negative political responses and generating new interest and understanding in the audience.”

The first paragraph outlining the writer’s practical experience gives their application a sense of context, which is valuable. There’s a clear sense of professional connection with the course and a degree of subject-specific vocabulary, which is a positive. It’s very descriptive, however, outlining what was done but not what was learned or how it relates to the demands of the master’s degree, which should also be included.

The second paragraph shows motivation, clarity of vision, an understanding of professional communication strategies and some ethical integrity. It then needs additional content related to the course the writer is applying to, or the full value of this experience is lost.

Check out lots more examples of personal statements here , and see how they can inspire your application!

Personal Statement Example: Practical Experience 2

“During my experience assisting a fashion live-streamer, I witnessed the power of communication in live-streaming commerce. The live-streamer posts videos and pictures on social media platforms such as TikTok, while other viewers comment with feedback. After these communications, they build a relationship with that creator, become her followers and recognise her as an influencer. 

When the creator live-streams related products, they are more likely to reach an agreement with her and tend to view the products she recommends as in line with their own standards. She has learned how to engage, lead and compel an audience and, subsequently, how to capitalise on that process, which is reflective of the kind of power and profitability that an in-depth knowledge of contemporary communication strategies brings. 

In summarising and feeding back follower engagement, I improved my ability to extract meaningful information from qualitative data. Additionally, communicating with customers and offering them solutions enhanced my capacity for empathy, which is a highly effective communication tool.”

Commentary and Analysis: 

This section of the writer’s personal statement shows they have experience with contemporary social media marketing strategies, illustrating a sound knowledge base.  There’s a substantial range of relevant vocabulary in use and a sense that the writer is aware of the knowledge they want to improve on as a graduate student.

The content is mainly descriptive of the writer’s experience. While aspects such as qualitative data analysis are valuable, there’s minimal discussion of why this experience or knowledge is relevant to specific parts of the course they are applying for.

The writer hasn’t clarified why empathy will be a valuable skill in the course or how the course will help them meet a specific goal in relation to this content.

The one thing that all successful personal statements have in common is that they are concise, engaging and accurate in spelling, punctuation and grammar. Consequently, I always recommend Grammarly to my students and clients. 

It’s an outstanding tool for ensuring your personal statement is rich with detail whilst hitting those all-important word limits. Check out the free version of Grammarly here , or hit the banner for more information.

Personal Statement Example: Conclusion

“PLFU is an internationally renowned and culturally diverse university offering excellent teaching resources and high-profile, influential faculty staff. This, combined with a professionally and culturally diverse set of peers, provides an academically stimulating environment to draw on my experiences and gain new skills and networks. Providing students with the opportunity to apply for mentorship and internships at some of the top communication businesses in the field is another factor behind my application, as this will enable me to put prior learning into practice in real-world contexts. Additionally, studying Communication will help me strengthen my professional capabilities and increase my work prospects in the media, public relations and advertising fields, in which graduate-level data collection and analysis skills are vital.

A skilled PR role necessitates formulating communication strategies and building and maintaining strong relationships with major media. These skills can be acquired through PLFU’s rich curriculum, which includes courses on Audience Analysis, Crisis Management and Public Relations Campaigns and Cases. I look forward to developing my understanding of communication strategies and building professional skills within your respected faculty.”

This conclusion starts well. There’s a clear and concise rationale for why the candidate is keen to study this course and a sense that they have researched the faculty more broadly. The writer has also connected the value of the course to their career goals, linking to specific modules, which is an excellent strategy. 

No particular faculty members or teaching staff have been identified, and there’s no sense of wanting to participate in ongoing research projects or working with specific professors. That’s important for a postgraduate application, so don’t omit it. There’s no tangible explanation of how this candidate plans to contribute to the broader life of the university or how they will add value to the faculty. 

Overall, this personal statement clearly connects with the subject and gives the reader confidence that the writer is articulate and has researched the course. 

However, a deeper sense of the value of those experiences and a greater connection to specific elements of the course would strengthen it, as would more informed reasons for wanting to study this particular course. Including specific and relevant career aims and outlining a greater sense of the qualities they would bring to the faculty would also strengthen this application.

For more great advice, check out my article on writing an excellent final personal statement paragraph here .

Click here or on the banner below to get your free download of this complete personal statement example . 

Whether you’re looking for personal mission statement examples or an example of personal purpose statement, I hope this personal statement example has been helpful. Above all, I wish you every success in your academic career. 

If you’d like to work with me to develop your personal statement 1:1 and write a powerful mission statement, I’d be delighted to hear from you. 

Find out about my personal statement support services by clicking here or on the image below.

Research and content verified by Personal Statement Planet .

David Hallen

I've worked in the Further Education and University Admissions sector for nearly 20 years as a teacher, department head, Head of Sixth Form, UCAS Admissions Advisor, UK Centre Lead and freelance personal statement advisor, editor and writer. And now I'm here for you...

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Graduate School Personal Statement

The graduate school personal statement is your chance to show the graduate committee what it would be like to have you in the department. Would you contribute positively to the program, work well with others, and have the necessary skills to undertake important research? Convince them you are worth the investment and that you’re a good match for their program through a compelling story that’s based on your concrete experiences .

If you are in a hurry, you can also check out this short video for quick tips.

1. Before you start

1.1. Reflect on your experiences and goals

Reflect on your experience, motivation, and research goals. What drives your research motivations, and how do your motivations link to your background and long-term goals?

Think beyond the technical space when brainstorming ideas for your personal statement. What do you care about and value—besides getting a higher-level degree? Include experiences that demonstrate your leadership, organization, and communication skills as well. Whether it’s growing up on a farm, mentoring high school students, or leading a robotics team, these experiences can be used to demonstrate motivation, commitment, and a good work ethic. These are attributes that can help you be successful in a research lab.

1.2. Do the research on your target program

To demonstrate how well you fit with the program, you must know what they value and what they are working toward. Each department has different goals and missions; some might value fundamental science, others engineering innovation, and others societal impact. Here are initial steps to take while researching a graduate program:

• Read the program’s website —specifically their mission statement. See what language they use to describe themselves, and echo that language in your personal statement. This is also a good place to see what kind of research is currently being performed. Looking at MIT NSE’s mission statement, what can we notice?

• Look up recent publications from your target research group (if you have one). The department’s website might not be up to date with any group’s new research directions. This will avoid the scenario where you express interest in working on a research project that has been abandoned.
• Get in contact with faculty in your target program. If you have had a positive discussion with someone at the department, describe how those interactions indicate that you will be a good match.
• State which professors in the program you would plan to work with and why their research interests you. Show how their research areas align with your background and your goals. You can even describe potential research directions or projects. This is even more effective if you have contacted the professor beforehand and spoken with them about the possibility of doing research for them. However, not naming a specific group of interest is not an automatic “reject.”

1.3. Consider your audience

A graduate committee will review your application and determine if you would make a successful graduate student in the department. Although the determination varies from committee to committee, the reviewers will be looking for the following criteria, which you should specifically address in your statement:

• Your ability to perform high-quality and independent research
• Your readiness to complete the expected coursework for your program
• Your likelihood to be a match in the department (ex: If you are currently in a physics program, you will need to explain why you’re seeking an advanced degree in nuclear engineering).

A graduate committee is usually composed of faculty from the program of interest—and may be the same people who will spend years working with you if you’re accepted. They more than likely have the following:

• A strong knowledge of the program’s general subject areas and familiarity with your proposed research area
• Familiarity with the academic setting and some courses, but not necessarily the courses you have taken
• Access to the rest of your application materials.

If applying to MIT’s Nuclear Science and Engineering department, you can assume your audience knows what a tokamak is, but you cannot expect (all of) them to know every component. Likewise, you need not list all of your courses but could emphasize one or two advanced subjects if they are relevant to your past and intended future research.

Return to Contents

2. Structure of a personal statement

As long as you stay within the specifications set by your target program, you have the freedom to structure your personal statement as you wish. Still, you can use the structure shown on the right as a loose guide for demonstrating match.

2.1. Create a personal narrative 

Build a personal narrative that ties together your personal history, experiences, and motivations. In addition to a few paragraphs (2-3) at the beginning of your statement, you can weave your motivation and goals throughout your document to create a cohesive story. This cements your identity into the minds of the graduate committee. If they remember you, they will be more likely to accept you!

When crafting a personal narrative, consider the following:

• What research directions are you passionate about, and why?
• Was there a moment that sparked your interest in your proposed field?
• What do you picture yourself doing in 10 years?

Keep these questions in mind as you are writing other sections of your personal statement.

2.2. Your Experiences

This section is typically 2-4 paragraphs long, with examples to illustrate your point. To decide which experiences to share, ask yourself these two questions: In which ways did this experience help me grow? Why should the review committee care? One common mistake is to describe an experience in great detail and then fail to translate it into relevant strengths that the committee would care about. Therefore, explicitly say what that experience means for your future goals, including your work as a graduate student.

2.3. Specific research interest  

Spend 1-2 paragraphs describing your research goals. Briefly summarize the projects you want to work on (and professors you’d like to work with, if applicable), and how those fit in with your experiences. Describe how your past experiences have prepared you for working on this new project in graduate school. If you’re already in graduate school, you can spend more time on this section, as it is also a part of your past experiences.

2.4. Career goals 

Finally, your long-term career goals should be a logical completion of the personal narrative you’ve built throughout the document, and usually takes up one paragraph. How will this graduate program fit into your future career? How will graduate school in general allow you to pursue these goals? Because your personal statement should show that you are a qualified match, describe how your goals overlap with those of the department or program. Your readers will not hold you to these goals, but they will see you are forward-thinking and have ambitions.

3. Maximize Effectiveness

3.1. use concrete examples.

Make your relevant experiences tangible by stating specific outcomes such as awards, discoveries, and publications. Whenever possible, try to quantify the experience. How many people were on your team? How many protocols did you develop? As a TA, how often did you meet with your students? Here are some examples of vague and concrete experiences:

3.2. Explain the meaning of your experiences

• Why was this experience important to your growth as a scientist?
• What did you gain from or demonstrate during that experience?
• How will this make you a better grad student?

Even if it feels obvious to you, you need to explicitly answer these questions to your audience. Here are some examples experiences that have been expanded to contain meaning:

4. Quick Tips and Additional Resources

• Read the prompt carefully. Each school is unique, and will have unique requirements for their applications. If anything in those requirements contradicts with advice you read here or elsewhere, go with the application guidelines. Make sure your document meets criteria for length, formatting, font, file type, etc. specified in the application, and answers any specific questions asked.
• Double check your spelling and grammar. A well-written statement demonstrates your communication skills, which are essential for success in graduate school.
• Triple check that you have the right program and avoid accidentally putting the name of another graduate school into the document. Also check for specific labs or professors that you have mentioned in other statements. Using the search feature of your text editor will catch whatever you miss.
• Seek feedback from someone who’s not familiar with your work. Departments are diverse and your statement should make sense to someone in your field but outside your specific research area.
• Be strategic with letters of references. Do not go to professors who you think will write you the most positive letters. Instead, go to those who can write about specific experiences that demonstrates the skills that you want to highlight in your application. Each letter should bring new and complementing insights into who you are as a student and researcher.
• Check out other resources , such as The Key to Successful Applications (a blog post from MIT Graduate Admissions) and Apply to Grad School from MIT’s Career Development and Professional Development (CAPD).

5. Annotated Examples

Here are examples of graduate school personal statements from students who have been accepted into MIT NSE. Note that prompts vary from program to program, and sometimes from year to year within the same department. Be sure to follow the prompt for your program and your application cycle.

To get started or receive feedback on your graduate school personal statement, make an appointment with one of us. We would love to help you!

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How to Write a Personal Statement

A personal statement can be a key part of your college application, and you can really make yours shine by following a few tips.

When you're applying to college—either to an undergraduate or graduate program—you may be asked to submit a personal statement. It's an essay that gives you the chance to share more about who you are and why you'd like to attend the university you're applying to.  

The information you provide in your personal statement can help build on your other application materials, like your transcripts and letters of recommendation, and build a more cohesive picture to help the admissions committee understand your goals.

In this article, we'll go over more about personal statements, including why they're important, what to include in one, and tips for strengthening yours.

What is a personal statement?

A personal statement—sometimes known as a college essay —is a brief written essay you submit with other materials when applying to college or university. Personal statements tend to be most common for undergraduate applications, and they're a great opportunity for an admissions committee to hear your voice directly.

Many colleges and universities in the US, especially those using Common App , provide prompts for you to use. For example, "Reflect on a time when you questioned or challenged a belief or idea" or "Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time" [ 1 ]. If the school you're interested in attending doesn't require prompts, you will likely want to craft a response that touches on your story, your values, and your goals if possible.

In grad school, personal statements are sometimes known as letters of intent , and go into more detail about your academic and professional background, while expressing interest in attending the particular program you're applying to.

Why is a personal statement important?

Personal statements are important for a number of reasons. Whereas other materials you submit in an application can address your academic abilities (like your transcripts) or how you perform as a student (like your letters of recommendation), a personal statement is a chance to do exactly that: get more personal.

Personal statements typically:

Permit you to share things that don't fit on your resume, such as personal stories, motivations, and values

Offer schools a chance to see why you're interested in a particular field of study and what you hope to accomplish after you graduate 

Provide an opportunity for you to talk about past employment, volunteer experiences, or skills you have that complement your studies 

Allow colleges to evaluate your writing skills 

Bring life to a college application package otherwise filled with facts and figures 

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How to write a personal statement.

As we mentioned earlier, you may have to respond to a prompt when drafting your personal statement—or a college or university may invite you to respond however you'd like. In either case, use the steps below to begin building your response.

Create a solid hook .

To capture the attention of an admissions committee member, start your personal statement with a hook that relates to the topic of your essay. A hook tends to be a colorful sentence or two at the very beginning that compels the reader to continue reading.

To create a captivating hook, try one of these methods:

Pose a rhetorical question. 

Provide an interesting statistic. 

Insert a quote from a well-known person.

Challenge the reader with a common misconception. 

Use an anecdote, which is a short story that can be true or imaginary. 

Credibility is crucial when writing a personal statement as part of your college application process. If you choose a statistic, quote, or misconception for your hook, make sure it comes from a reliable source.

Follow a narrative.

The best personal statements typically read like a story: they have a common theme, as well as a beginning, middle, and end. This type of format also helps keep your thoughts organized and improves the flow of your essay.

Common themes to consider for your personal statement include:

Special role models from your past

Life-altering events you've experienced

Unusual challenges you've faced

Accomplishments you're especially proud of

Service to others and why you enjoy it

What you've learned from traveling to a particular place

Unique ways you stand out from other candidates

Be specific.

Admissions committees read thousands of personal statements every year, which is why being specific on yours is important. Back up your statements with examples or anecdotes.

For instance, avoid vague assertions like, "I'm interested in your school counseling program because I care about children." Instead, point out experiences you've had with children that emphasize how much you care. For instance, you might mention your summer job as a day camp counselor or your volunteer experience mentoring younger children.

Don't forget to include detail and vibrancy to keep your statement interesting. The use of detail shows how your unique voice and experiences can add value to the college or university you're applying to.

Stay on topic.

It's natural to want to impress the members of the admissions committee who will read your personal statement. The best way to do this is to lead your readers through a cohesive, informative, and descriptive essay.

If you feel you might be going astray, ensure each paragraph in your essay's body supports your introduction. Here are a few more strategies that can help keep you on track:

Know what you want to say and do research if needed. 

Create an outline listing the key points you want to share.

Read your outline aloud to confirm it makes logical sense before proceeding. 

Read your essay aloud while you're writing to confirm you're staying on topic.

Ask a trusted friend or family member to read your essay and make suggestions.

Be true to your own voice.

Because of the importance of your personal statement, you could be tempted to be very formal with structure and language. However, using a more relaxed tone is better than you would for a classroom writing assignment. 

Remember: admissions committees really want to hear from you . Writing in your own voice will help accomplish this. To ensure your tone isn't too relaxed, write your statement as if you were speaking to an older relative or trusted teacher. This way, you'll come across as respectful, confident, and honest.

Tips for drafting an effective personal statement.

Now that you've learned a little about personal statements and how to craft them, here are a few more tips you can follow to strengthen your essay:

1. Customize your statement.

You don't have to completely rewrite your personal statement every time you apply to a new college, but you want to make sure you tailor it as much as possible. For instance, if you talk about wanting to take a certain class or study a certain subject, make sure you adjust any specifics for each application.

2. Avoid cliches.

Admissions committees are ultimately looking for students who will fit the school, and who the school can help guide toward their larger goals. In that case, cliches can get in the way of a reviewer understanding what it is you want from a college education. Watch out for cliches like "making a difference," "broadening my horizons," or "the best thing that ever happened to me."

3. Stay focused.

Try to avoid getting off-track or including tangents in your personal statement. Stay focused by writing a first draft and then re-reading what you've written. Does every paragraph flow from one point to the next? Are the ideas you're presenting cohesive?

4. Stick to topics that aren't controversial.

It's best not to discuss political beliefs or inappropriate topics in your essay. These can be controversial; ideally, you want to share something goals- or values-driven with an admissions committee.

Polish your writing skills on Coursera.

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Article sources

1. Common App. " 2022-2023 Common App Essay Prompts , https://www.commonapp.org/blog/2022-2023-common-app-essay-prompts." Accessed January 9, 2024.

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• Knowledge Base
• Applying to graduate school
• How to Write Your Personal Statement | Strategies & Examples

How to Write Your Personal Statement | Strategies & Examples

Published on February 12, 2019 by Shona McCombes . Revised on July 3, 2023.

A personal statement is a short essay of around 500–1,000 words, in which you tell a compelling story about who you are, what drives you, and why you’re applying.

To write a successful personal statement for a graduate school application , don’t just summarize your experience; instead, craft a focused narrative in your own voice. Aim to demonstrate three things:

• Your personality: what are your interests, values, and motivations?
• Your talents: what can you bring to the program?
• Your goals: what do you hope the program will do for you?

This article guides you through some winning strategies to build a strong, well-structured personal statement for a master’s or PhD application. You can download the full examples below.

Urban Planning Psychology History

Table of contents

Getting started with your personal statement, the introduction: start with an attention-grabbing opening, the main body: craft your narrative, the conclusion: look ahead, revising, editing, and proofreading your personal statement, frequently asked questions, other interesting articles.

Before you start writing, the first step is to understand exactly what’s expected of you. If the application gives you a question or prompt for your personal statement, the most important thing is to respond to it directly.

For example, you might be asked to focus on the development of your personal identity; challenges you have faced in your life; or your career motivations. This will shape your focus and emphasis—but you still need to find your own unique approach to answering it.

There’s no universal template for a personal statement; it’s your chance to be creative and let your own voice shine through. But there are strategies you can use to build a compelling, well-structured story.

The first paragraph of your personal statement should set the tone and lead smoothly into the story you want to tell.

Strategy 1: Open with a concrete scene

An effective way to catch the reader’s attention is to set up a scene that illustrates something about your character and interests. If you’re stuck, try thinking about:

• A personal experience that changed your perspective
• A story from your family’s history
• A memorable teacher or learning experience
• An unusual or unexpected encounter

To write an effective scene, try to go beyond straightforward description; start with an intriguing sentence that pulls the reader in, and give concrete details to create a convincing atmosphere.

Strategy 2: Open with your motivations

To emphasize your enthusiasm and commitment, you can start by explaining your interest in the subject you want to study or the career path you want to follow.

Just stating that it interests you isn’t enough: first, you need to figure out why you’re interested in this field:

• Is it a longstanding passion or a recent discovery?
• Does it come naturally or have you had to work hard at it?
• How does it fit into the rest of your life?
• What do you think it contributes to society?

Tips for the introduction

• Don’t start on a cliche: avoid phrases like “Ever since I was a child…” or “For as long as I can remember…”
• Do save the introduction for last. If you’re struggling to come up with a strong opening, leave it aside, and note down any interesting ideas that occur to you as you write the rest of the personal statement.

Once you’ve set up the main themes of your personal statement, you’ll delve into more detail about your experiences and motivations.

To structure the body of your personal statement, there are various strategies you can use.

Strategy 1: Describe your development over time

One of the simplest strategies is to give a chronological overview of key experiences that have led you to apply for graduate school.

• What first sparked your interest in the field?
• Which classes, assignments, classmates, internships, or other activities helped you develop your knowledge and skills?
• Where do you want to go next? How does this program fit into your future plans?

Don’t try to include absolutely everything you’ve done—pick out highlights that are relevant to your application. Aim to craft a compelling narrative that shows how you’ve changed and actively developed yourself.

My interest in psychology was first sparked early in my high school career. Though somewhat scientifically inclined, I found that what interested me most was not the equations we learned about in physics and chemistry, but the motivations and perceptions of my fellow students, and the subtle social dynamics that I observed inside and outside the classroom. I wanted to learn how our identities, beliefs, and behaviours are shaped through our interactions with others, so I decided to major in Social Psychology. My undergraduate studies deepened my understanding of, and fascination with, the interplay between an individual mind and its social context.During my studies, I acquired a solid foundation of knowledge about concepts like social influence and group dynamics, but I also took classes on various topics not strictly related to my major. I was particularly interested in how other fields intersect with psychology—the classes I took on media studies, biology, and literature all enhanced my understanding of psychological concepts by providing different lenses through which to look at the issues involved.

Strategy 2: Own your challenges and obstacles

If your path to graduate school hasn’t been easy or straightforward, you can turn this into a strength, and structure your personal statement as a story of overcoming obstacles.

• Is your social, cultural or economic background underrepresented in the field? Show how your experiences will contribute a unique perspective.
• Do you have gaps in your resume or lower-than-ideal grades? Explain the challenges you faced and how you dealt with them.

Don’t focus too heavily on negatives, but use them to highlight your positive qualities. Resilience, resourcefulness and perseverance make you a promising graduate school candidate.

Growing up working class, urban decay becomes depressingly familiar. The sight of a row of abandoned houses does not surprise me, but it continues to bother me. Since high school, I have been determined to pursue a career in urban planning. While people of my background experience the consequences of urban planning decisions first-hand, we are underrepresented in the field itself. Ironically, given my motivation, my economic background has made my studies challenging. I was fortunate enough to be awarded a scholarship for my undergraduate studies, but after graduation I took jobs in unrelated fields to help support my parents. In the three years since, I have not lost my ambition. Now I am keen to resume my studies, and I believe I can bring an invaluable perspective to the table: that of the people most impacted by the decisions of urban planners.

Strategy 3: Demonstrate your knowledge of the field

Especially if you’re applying for a PhD or another research-focused program, it’s a good idea to show your familiarity with the subject and the department. Your personal statement can focus on the area you want to specialize in and reflect on why it matters to you.

• Reflect on the topics or themes that you’ve focused on in your studies. What draws you to them?
• Discuss any academic achievements, influential teachers, or other highlights of your education.
• Talk about the questions you’d like to explore in your research and why you think they’re important.

The personal statement isn’t a research proposal , so don’t go overboard on detail—but it’s a great opportunity to show your enthusiasm for the field and your capacity for original thinking.

In applying for this research program, my intention is to build on the multidisciplinary approach I have taken in my studies so far, combining knowledge from disparate fields of study to better understand psychological concepts and issues. The Media Psychology program stands out to me as the perfect environment for this kind of research, given its researchers’ openness to collaboration across diverse fields. I am impressed by the department’s innovative interdisciplinary projects that focus on the shifting landscape of media and technology, and I hope that my own work can follow a similarly trailblazing approach. More specifically, I want to develop my understanding of the intersection of psychology and media studies, and explore how media psychology theories and methods might be applied to neurodivergent minds. I am interested not only in media psychology but also in psychological disorders, and how the two interact. This is something I touched on during my undergraduate studies and that I’m excited to delve into further.

Strategy 4: Discuss your professional ambitions

Especially if you’re applying for a more professionally-oriented program (such as an MBA), it’s a good idea to focus on concrete goals and how the program will help you achieve them.

• If your career is just getting started, show how your character is suited to the field, and explain how graduate school will help you develop your talents.
• If you have already worked in the profession, show what you’ve achieved so far, and explain how the program will allow you to take the next step.
• If you are planning a career change, explain what has driven this decision and how your existing experience will help you succeed.

Don’t just state the position you want to achieve. You should demonstrate that you’ve put plenty of thought into your career plans and show why you’re well-suited to this profession.

One thing that fascinated me about the field during my undergraduate studies was the sheer number of different elements whose interactions constitute a person’s experience of an urban environment. Any number of factors could transform the scene I described at the beginning: What if there were no bus route? Better community outreach in the neighborhood? Worse law enforcement? More or fewer jobs available in the area? Some of these factors are out of the hands of an urban planner, but without taking them all into consideration, the planner has an incomplete picture of their task. Through further study I hope to develop my understanding of how these disparate elements combine and interact to create the urban environment. I am interested in the social, psychological and political effects our surroundings have on our lives. My studies will allow me to work on projects directly affecting the kinds of working-class urban communities I know well. I believe I can bring my own experiences, as well as my education, to bear upon the problem of improving infrastructure and quality of life in these communities.

Tips for the main body

• Don’t rehash your resume by trying to summarize everything you’ve done so far; the personal statement isn’t about listing your academic or professional experience, but about reflecting, evaluating, and relating it to broader themes.
• Do make your statements into stories: Instead of saying you’re hard-working and self-motivated, write about your internship where you took the initiative to start a new project. Instead of saying you’ve always loved reading, reflect on a novel or poem that changed your perspective.

Your conclusion should bring the focus back to the program and what you hope to get out of it, whether that’s developing practical skills, exploring intellectual questions, or both.

Emphasize the fit with your specific interests, showing why this program would be the best way to achieve your aims.

Strategy 1: What do you want to know?

If you’re applying for a more academic or research-focused program, end on a note of curiosity: what do you hope to learn, and why do you think this is the best place to learn it?

If there are specific classes or faculty members that you’re excited to learn from, this is the place to express your enthusiasm.

Strategy 2: What do you want to do?

If you’re applying for a program that focuses more on professional training, your conclusion can look to your career aspirations: what role do you want to play in society, and why is this program the best choice to help you get there?

Tips for the conclusion

• Don’t summarize what you’ve already said. You have limited space in a personal statement, so use it wisely!
• Do think bigger than yourself: try to express how your individual aspirations relate to your local community, your academic field, or society more broadly. It’s not just about what you’ll get out of graduate school, but about what you’ll be able to give back.

You’ll be expected to do a lot of writing in graduate school, so make a good first impression: leave yourself plenty of time to revise and polish the text.

Your style doesn’t have to be as formal as other kinds of academic writing, but it should be clear, direct and coherent. Make sure that each paragraph flows smoothly from the last, using topic sentences and transitions to create clear connections between each part.

Don’t be afraid to rewrite and restructure as much as necessary. Since you have a lot of freedom in the structure of a personal statement, you can experiment and move information around to see what works best.

Finally, it’s essential to carefully proofread your personal statement and fix any language errors. Before you submit your application, consider investing in professional personal statement editing . For $150, you have the peace of mind that your personal statement is grammatically correct, strong in term of your arguments, and free of awkward mistakes.

A statement of purpose is usually more formal, focusing on your academic or professional goals. It shouldn’t include anything that isn’t directly relevant to the application.

A personal statement can often be more creative. It might tell a story that isn’t directly related to the application, but that shows something about your personality, values, and motivations.

However, both types of document have the same overall goal: to demonstrate your potential as a graduate student and s how why you’re a great match for the program.

The typical length of a personal statement for graduate school applications is between 500 and 1,000 words.

Different programs have different requirements, so always check if there’s a minimum or maximum length and stick to the guidelines. If there is no recommended word count, aim for no more than 1-2 pages.

If you’re applying to multiple graduate school programs, you should tailor your personal statement to each application.

Some applications provide a prompt or question. In this case, you might have to write a new personal statement from scratch: the most important task is to respond to what you have been asked.

If there’s no prompt or guidelines, you can re-use the same idea for your personal statement – but change the details wherever relevant, making sure to emphasize why you’re applying to this specific program.

If the application also includes other essays, such as a statement of purpose , you might have to revise your personal statement to avoid repeating the same information.

If you want to know more about college essays , academic writing , and AI tools , make sure to check out some of our other language articles with explanations, examples, and quizzes.

College essays

• College essay examples
• College essay format
• College essay style
• College essay length
• Diversity essays
• Scholarship essays

Academic writing

• Writing process
• Avoiding repetition
• Literature review
• Conceptual framework
• Dissertation outline
• Thesis acknowledgements
• Burned or burnt
• Canceled or cancelled
• Dreamt or dreamed
• Gray or grey
• Theater vs theatre

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Writing the Personal Statement

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This handout provides information about writing personal statements for academic and other positions.

The personal statement, your opportunity to sell yourself in the application process, generally falls into one of two categories:

1. The general, comprehensive personal statement:

This allows you maximum freedom in terms of what you write and is the type of statement often prepared for standard medical or law school application forms.

2. The response to very specific questions:

Often, business and graduate school applications ask specific questions, and your statement should respond specifically to the question being asked. Some business school applications favor multiple essays, typically asking for responses to three or more questions.

Questions to ask yourself before you write:

• What's special, unique, distinctive, and/or impressive about you or your life story?
• What details of your life (personal or family problems, history, people or events that have shaped you or influenced your goals) might help the committee better understand you or help set you apart from other applicants?
• When did you become interested in this field and what have you learned about it (and about yourself) that has further stimulated your interest and reinforced your conviction that you are well suited to this field? What insights have you gained?
• How have you learned about this field—through classes, readings, seminars, work or other experiences, or conversations with people already in the field?
• If you have worked a lot during your college years, what have you learned (leadership or managerial skills, for example), and how has that work contributed to your growth?
• What are your career goals?
• Are there any gaps or discrepancies in your academic record that you should explain (great grades but mediocre LSAT or GRE scores, for example, or a distinct upward pattern to your GPA if it was only average in the beginning)?
• Have you had to overcome any unusual obstacles or hardships (for example, economic, familial, or physical) in your life?
• What personal characteristics (for example, integrity, compassion, and/or persistence) do you possess that would improve your prospects for success in the field or profession? Is there a way to demonstrate or document that you have these characteristics?
• What skills (for example, leadership, communicative, analytical) do you possess?
• Why might you be a stronger candidate for graduate school—and more successful and effective in the profession or field than other applicants?
• What are the most compelling reasons you can give for the admissions committee to be interested in you?

General advice

Answer the questions that are asked

• If you are applying to several schools, you may find questions in each application that are somewhat similar.
• Don't be tempted to use the same statement for all applications. It is important to answer each question being asked, and if slightly different answers are needed, you should write separate statements. In every case, be sure your answer fits the question being asked.

Tell a story

• Think in terms of showing or demonstrating through concrete experience. One of the worst things you can do is to bore the admissions committee. If your statement is fresh, lively, and different, you'll be putting yourself ahead of the pack. If you distinguish yourself through your story, you will make yourself memorable.

Be specific

• Don't, for example, state that you would make an excellent doctor unless you can back it up with specific reasons. Your desire to become a lawyer, engineer, or whatever should be logical, the result of specific experience that is described in your statement. Your application should emerge as the logical conclusion to your story.

Find an angle

• If you're like most people, your life story lacks drama, so figuring out a way to make it interesting becomes the big challenge. Finding an angle or a "hook" is vital.

Concentrate on your opening paragraph

• The lead or opening paragraph is generally the most important. It is here that you grab the reader's attention or lose it. This paragraph becomes the framework for the rest of the statement.

Tell what you know

• The middle section of your essay might detail your interest and experience in your particular field, as well as some of your knowledge of the field. Too many people graduate with little or no knowledge of the nuts and bolts of the profession or field they hope to enter. Be as specific as you can in relating what you know about the field and use the language professionals use in conveying this information. Refer to experiences (work, research, etc.), classes, conversations with people in the field, books you've read, seminars you've attended, or any other source of specific information about the career you want and why you're suited to it. Since you will have to select what you include in your statement, the choices you make are often an indication of your judgment.

Don't include some subjects

• There are certain things best left out of personal statements. For example, references to experiences or accomplishments in high school or earlier are generally not a good idea. Don't mention potentially controversial subjects (for example, controversial religious or political issues).

Do some research, if needed

• If a school wants to know why you're applying to it rather than another school, do some research to find out what sets your choice apart from other universities or programs. If the school setting would provide an important geographical or cultural change for you, this might be a factor to mention.

Write well and correctly

• Be meticulous. Type and proofread your essay very carefully. Many admissions officers say that good written skills and command of correct use of language are important to them as they read these statements. Express yourself clearly and concisely. Adhere to stated word limits.

Avoid clichés

• A medical school applicant who writes that he is good at science and wants to help other people is not exactly expressing an original thought. Stay away from often-repeated or tired statements.

For more information on writing a personal statement, see the personal statement vidcast .

Advice for Applying to Master's in Communication Programs

Admission Requirements for a Master’s in Communication Program

Advice for applying to master’s in communication programs, #1: every part of the application matters, #2: what schools look for in prospective students, #3: advice for completing your personal statement, #4: advice on requesting letters of recommendation, #5: apply early – do not wait to submit your application, concluding remarks.

Applying to a master’s degree program can be intimidating for even the most qualified individuals. These programs are often quite selective, with a strict list of requirements applicants must fulfill in order to be considered for admission. Typically, this means meeting certain thresholds in terms of past academic performance and professional experience, as well as providing thorough documentation proving one is a good fit for graduate-level instruction. Master’s in communication programs are no exception. Many have a rigorous selection process, and prospective students will need to stand out among their fellow applicants if they hope to be accepted.

In an effort to help students navigate the application process, and maximize their chances of admission, we spoke with faculty members from some of the top master’s in communication programs in the country to get their advice on the matter. They had plenty of tips to offer, including the top qualities to demonstrate in an application, what students should address in their personal statement, and how to best go about requesting letters of recommendation. Additional advice in this article comes from a panel discussion lead by four communication professors that took place during the Graduate Student Workshop at the Western States Communication Association’s 2018 annual convention in Santa Clara, California.

Read through all the advice these professors and faculty members had to share for applying to a master’s in communication program in the sections below.

The application process and admission requirements for a master’s in communication vary by program. In order to apply, students typically must complete and submit an application form to their school of choice, along with an associated fee, if required. Many programs only accept applicants with an undergraduate GPA over a certain threshold, such as a minimum cumulative GPA of 2.75 or 3.0. Most often, students are required to send in official transcripts from all previous postsecondary institutions to show they meet this GPA requirement or any other academic prerequisites. Along with this, schools may ask for a resume detailing relevant professional experience, and possibly contact information for one or more references.

Two major components required by most master’s in communication programs are a personal goal statement and letters of recommendation. The personal statement is a chance for students to discuss their qualifications and what they hope to achieve in the program, all while demonstrating they are adequately prepared for graduate-level study. This gives the admissions committee a better understanding of each applicant’s personality and passions, and ultimately, whether or not they would make a good fit for the particular program. Additionally, the personal statement essay provides applicants with a place to discuss any potential weaknesses in other aspects of their application, for example, their GPA or standardized tests scores. In certain cases, additional writing samples may be requested. Some schools also require an in-person, phone, or Skype interview with program faculty, or even ask students to record a video interview answering specific questions about their background and goals.

Along with a personal statement, it is common for programs to require one or more letters of recommendation as part of the application package. These are typically written by past professors or employers who can vouch for the applicant’s personal qualifications and aptitude. Depending on their particular focus, some programs may prefer or even require letters of recommendation from a certain type of reference. For example, programs designed to prepare students for doctoral studies in communication typically prefer recommendations from professors who can speak to an applicant’s ability to succeed at the graduate level. Whereas applied communication programs that require several years of experience often prefer recommendations from employers who can better speak to an applicant’s current professional strengths.

While some master’s in communication programs require students to submit GRE or GMAT test scores as part of the application process, many do not. Those that include the GRE as an admission requirement may also do so on a conditional basis, only requiring test scores from students who fail to meet other admission criteria, such as the minimum GPA threshold. Additionally, some programs might allow students to apply for a GRE waiver based on their professional experience or past academic achievements (such as already possessing a graduate degree in another field).

An example of a program that requires the GRE on a conditional basis is the Master of Science in Communication Management program at the University of North Florida (UNF), which asks applicants for standardized test scores if their undergraduate GPA is below a 3.0. John Parmelee, Ph.D., Chair of the Department of Communication at UNF, explains, “We are looking for applicants with a GPA of 3.0 or higher in all work attempted in the last 60 credit hours of undergraduate study. If it’s much lower than our usual standard of 3.0, applicants will need to provide additional evidence that they are ready for graduate school.” In this case, Dr. Parmelee says, “The additional evidence is their choice of one of the following: either a GRE score of at least 153 verbal, 144 quantitative or a GMAT minimum 500 total score.”

It is important that prospective students pay close attention to all admissions criteria when researching master’s in communication programs, as different program types and specializations may have different requirements. For example, academic or research-based programs, such as master’s degrees in communication studies or interpersonal communication, often require the GRE, while applied communication programs, which focus on career-oriented specialties like technical communication and strategic communication, generally do not.

Many programs also have selective admission policies, meaning that even if students meet the requirements for admission, they may not be accepted to the program. Some might be highly competitive, and only enroll a small number of students each year, which in some cases may be as few as six to 10. That means only a small fraction of the students who submit applications will be accepted to the program, so a particularly strong personal statement or letter of recommendation could be the difference between being accepted and not getting into the program.

When applying to a master’s in communication program, it is important that students place equal weight on every aspect of their application. Many of the professors we interviewed stressed that they evaluate applicants holistically, taking each component of a student’s application into careful consideration when deciding who to accept. As the Director of Graduate Study for the Department of Communication at the University of Illinois at Urbana-Champaign Leanne Knobloch, Ph.D. explains, “We evaluate students based on their application as a whole (taking into account undergraduate grades and coursework, career goals, research experience, personal statement, writing sample, GRE scores, and letters of recommendation).” She adds, “We are looking for students who are prepared for graduate-level work and have given considerable thought to their career goals. Ideal candidates spell out in their personal statement why they are interested in our department and how their interests fit with our expertise.”

We are looking for students who are prepared for graduate-level work and have given considerable thought to their career goals. Ideal candidates spell out in their personal statement why they are interested in our department and how their interests fit with our expertise.

Dr. Leanne Knobloch – University of Illinois at Urbana-Champaign

Professor Wendy Zajack, MBA, Faculty Director for the Master of Professional Studies in Integrated Marketing Communications and Design Management and Communications Programs in the School of Continuing Studies at Georgetown University, echoes these statements. “We holistically review applications so we like to see a combination of things from our students,” she says. These include, “1) a good undergraduate academic performance 2) excellent and relevant work experience – we like to see at least a year of working experience (or amazing internships). We have an opportunity to submit work samples – so please do! and 3) an application that really helps us understand why our IMC program is of interest to you and fits your career goals. This could include looking through our list of courses and letting us know which ones you are excited about, as well as an explanation of your career aspirations.”

To help get a better understanding of both the program itself and what admissions staff look for in applicants, Bernardo Alexander Attias, Ph.D., Graduate Coordinator for the Department of Communication Studies at California State University, Northridge, recommends students reach out to school faculty early on in the research process. “It’s a good idea to contact the Graduate Coordinator to find out more about whether this program meets your needs,’ he says. “It’s important to understand what you want out of a graduate program before you decide which ones to apply to.” When it comes time to submit an application, Dr. Attias stresses, “It should be clear from your personal statement that the coursework and program that we offer helps you advance your own personal and professional goals.”

Simply meeting the admission requirements for a master’s in communication program may not always be enough to secure one’s admittance. As discussed earlier, these programs often have selective admissions policies, meaning students will need to submit a noteworthy application if they hope to be accepted. Many of the faculty members we interviewed made it clear they look for well-rounded applicants, who display not only academic prowess, but an excitement about the particular program of study and where it might take their career. This is typically communicated to the selection committee through the personal goal statement and any long-form questions on the application itself, as well as through interviews with faculty members, if required during the application process. In order to stand out from the other applicants, it is important to make sure every component of one’s application demonstrates they are ready and eager to succeed in the specific master’s program they are applying to.

According to the faculty members we spoke with, here are some qualities students should be sure to demonstrate in their application:

• A passion for academic endeavors (such as any extracurricular activities)
• Maturity and collegiality
• Alignment with program goals
• Readiness for graduate school
• Intellectual curiosity, inquisitiveness (a readiness to to think, not just read and write)
• Excellent writing skills

Athena du Pré, Ph.D. has reviewed countless applications in her role as Director of Graduate Studies in the Department of Communication at the University of West Florida. When it comes to choosing the ideal candidate, she says, “Our top priorities are evidence of academic or professional achievement and personal goals that would be well served by our curriculum.” Additionally, Dr. du Pré mentions her department looks for applicants who communicate well and show enthusiasm for the program. “We put a premium on good writing skills and inquisitiveness,” she adds. “Because this is an action-oriented program, we favor applicants who are interested in getting involved and being part of a team.”

Students who have a clear idea of what they want to do with their degree often make the best students and have the most success. An application that demonstrates both passion and clear goals gets noticed.

Dr. Rocky Dailey – South Dakota State University

This motivation to learn and excel, both in the program and professionally, is a major factor schools look for in master’s in communication applicants. Rocky Dailey, Ed.D., Online Graduate Advisor in the Department of Journalism and Mass Communication at South Dakota State University, explains, “We look for students ready to take the next step with their professional mass communication career, so we want highly motivated individuals who come in with some professional experience to build off of.” In their application, students should be sure to convey exactly how they plan to use what they learn in the program to further their careers after graduation. According to Dr. Dailey, “Students who have a clear idea of what they want to do with their degree often make the best students and have the most success. An application that demonstrates both passion and clear goals gets noticed.”

Meina Liu, Ph.D. is the Graduate Director for the Master of Arts in Communication Management Program at The George Washington University. She too stresses the importance of illustrating exactly how one’s goals align with that of the program. “The Graduate Studies Committee reviews applications by looking at the entire package rather than one specific aspect,” says Dr. Liu. “Our MA students come from a variety of academic backgrounds, including international affairs, economics, organizational sciences, political communication, strategic communication, mass communication, women’s studies, and so on.” No matter their particular background, Dr. Liu explains, “In general, applicants that articulate a good fit between their backgrounds/interests and what our program offers are given more serious consideration than those that write a generic essay. For example, a student who describes how the program’s course offerings may help advance his or her career goals is considered to have a stronger fit and motivation than a student seeking a career in journalism.”

Due to their often interdisciplinary nature, master’s in communication programs tend to draw applicants with a wide range of industry backgrounds. While professional experience is something selection committees consider when reviewing applications, they typically place less weight on one’s specific area of expertise, and more on what students hope to achieve through the degree program. Paula Weissman, Ph.D., Program Director for the Online MA in Strategic Communication at American University, says, “We take a holistic approach to reviewing applications. All factors, including previous academic experience, professional experience, letters of recommendation, and the personal essay are considered.” As for the ideal candidate, Dr. Weissman explains, “Some students already have substantial experience in the communications industry; others are experienced in other areas, but looking to make a career switch; and a smaller number are still quite early on in their careers. We look for strong students who have a demonstrated passion for learning more about strategic communication and clear career goals that align with our degree program.”

Above all, most master’s in communication programs are looking for students who display a passion to succeed both in and out of the classroom. This enthusiasm for learning and furthering one’s career is exactly what John McArthur, Ph.D., Director of Graduate Programs at the James L. Knight School of Communication at Queens University of Charlotte, hopes to find in applicants to the school’s online Master of Arts in Communication program. “At Queens, our typical students have a passion for the study of communication as a way to advance their careers in their selected industries,” Dr. McArthur explains. “We have a diverse mix of seasoned professionals who are advancing their careers and recent undergraduates who are just starting to find their place.” In his opinion, “The optimal applicant is one who can match his or her interests to the goals of our program and demonstrates the personal motivation to succeed as an online learner. Our students are practitioners AND scholars, concerned about their own development AND the development of their classmates, and ready to learn AND be a part of a vibrant community.”

One of the best ways applicants to a master’s in communication program can convey their personality, passion, and goals to the admissions committee is through their personal statement essay. This portion of the application is when students have a chance to show admissions faculty who they are as a person, and why they think they would make a good fit for the program. Transcripts and resumes only tell part of the story; schools want to know exactly what applicants hope to achieve through graduate study, as well as how these goals line up specifically with what their program has to offer. The personal statement essay is also an opportunity for students to display their writing skills, discuss any weaknesses in their qualifications, and elaborate on achievements or other elements of their background outlined elsewhere in the application.

Here are the top tips our interviewees had to offer for writing an effective and impactful personal statement essay:

• Be authentic
• Research the program
• Describe your goals
• Detail how the program will help you achieve them
• Be an excellent communicator
• Proofread carefully
• Demonstrate maturity

Before students sit down to write their personal statement essay, it is important that they have thoroughly researched the program they are applying to, and are prepared to explain exactly how the curriculum aligns with their academic and professional aspirations. Rebekah Farrugia, Ph.D., Graduate Program Director for the Department of Communication and Journalism at Oakland University, says, “We encourage students applying to our MA program to do their research and take their time when crafting their Statement of Purpose.” As for the essay itself, Dr. Farrugia stresses, “It should clearly indicate why they believe that they are a good fit for our program and how their interests and goals align with our program offerings.”

In your personal statement, tell us why you want to join our master’s program. Ours specifically, not why you want to join a master’s program.

Dr. Christopher Bell – University of Colorado Colorado Springs

Another faculty member we interviewed who emphasized the importance of proper research is Magdelana Red, Ph.D., who works as the Academic Director for the Master of Arts in Communication Management Program at the University of Denver’s University College. “It sounds simple, but I love to see applications that show how students see themselves contributing to and benefitting from the MA in Communication Management,” she notes. “A strong grasp of how they’ll fit into the program (or, how they’ll get the most out of it!) demonstrates that they’ve done their homework, see the unique value proposition that we provide, and are committed to making a contribution to our community.”

According to Christopher Bell, Ph.D., the Director of Graduate Studies in the Department of Communication at the University of Colorado Colorado Springs, there are several questions students should address in their essay to show they have done the research and truly believe the program is right for them. “In your personal statement, tell us why you want to join our master’s program. Ours specifically , not why you want to join a master’s program,” he explains. “What is it about our specific program that excites you? What do you plan to study, keeping in mind that’s often going to change over the course of your time here. Whom among our professors are you looking toward working with? What are your plans for after you complete the program?” Ultimately, Dr. Bell says, “We want to know who you are, what you want to study, and why you’re choosing us. That will help us determine if we’re also choosing you.”

When it comes time to craft the statement essay, Karrin Vasby Anderson, Ph.D. from Colorado State University Fort Collins, who spoke at the Western States Communication Association’s (WSCA) 2018 annual convention, says students should be authentic and use simple declarative statements, avoiding effusive language that may read as unprofessional. Along with tailoring their personal statement to the program itself, Dr. Anderson recommends applicants highlight their professional goals and ambitions, while describing in detail how the program will help them reach these objectives. Her fellow panel member, Teresa Bergman, Ph.D., a professor at the University of the Pacific, also stressed the importance of being open and genuine in one’s goal essay, even if that means stating you are unsure about your career aspirations, but excited and open to the possibilities the program might lead to. By being as honest as possible in their personal statement, applicants can better help schools determine if they would make a good fit for the program, or ultimately be unhappy in the course of study.

Robert DeChaine, Ph.D. from California State University, Los Angeles, another speaker at the WSCA convention, emphasizes that the personal statement essay should not just be a laundry list of talents or accomplishments. Instead, he recommends applicants provide an account of their personal interests and passions, and not try to impress admissions staff with their knowledge in the field. For many schools, the way in which the essay is written is just as important as the content itself. The fourth member of the Graduate Student Workshop panel, Margaret Pitts, Ph.D., who teaches at the University of Arizona, says students should strive to be concise and display excellent communication skills in their personal statement. In particular, she likes essays that directly outline the applicant’s direction, the types of approaches they will use in the program, and who specifically (i.e. which faculty members) they hope to work with during their studies.

Of course, several of the faculty members we interviewed also recommend applicants try to make explicit connections between their professional experience and the program itself in their personal essay. For example, Judy Foster Davis, Ph.D., Chair of the Faculty Committee for the Master of Science in Integrated Marketing Communications (IMC) Program at Eastern Michigan University, suggests students applying to the program “highlight their experience connecting with customers – such as any projects in which they created customer engagement by incorporating effective contact points that provide a setting for interactive communication; or created a seamless experience for customers to interact with a brand by melding elements of marketing and/or communication across various channels to act as one unified force.” In addition to this, she says, “Displaying their understanding of the importance of branding, customer relationships, public relations, and target marketing will make for a strong application.”

Graduate school is a significantly different experience from undergraduate. It requires dedication and focus. So we’re looking for students who are mature and committed to learning about human communication, have the intellectual capability for graduate-level work, and have the drive to grow into independent thinkers.

Dr. Hye-ryeon Lee – University of Hawaii at Manoa

Along with detailing any relevant work experience, students should use their personal essay to demonstrate they are adequately prepared for the rigors of a master’s program. Director of Graduate Studies and a Professor in the Department of Communicology at the University of Hawaii at Manoa, Hye-ryeon Lee, Ph.D. offers this advice, “In our program, we look at several key things. First, we’re looking at your academic capability,” she explains. “Graduate school is a significantly different experience from undergraduate. It requires dedication and focus. So we’re looking for students who are mature and committed to learning about human communication, have the intellectual capability for graduate-level work, and have the drive to grow into independent thinkers.” As for the personal statement, Dr. Lee says, “You want to describe the experiences you have had and your achievements that can give us the confidence in your intellectual capability to handle the courses and projects.” She adds, “Our program is also quite demanding, so you need to have that ‘fire in the belly,’ meaning that you really care about what we study, and about understanding human communication processes.”

For Dr. Lee, ideal candidates for UH Manoa’s Master of Arts in Communicology program are those that exhibit a genuine enthusiasm towards learning. “Whatever you can do to show that you have that passion and that you’re not coming to our program simply because you didn’t know what to do after graduation is helpful to illustrate in your application,” she notes. “You should show us that this field is something that is intensely interesting to you, and that you are ready to give your all to try to study and understand and further your knowledge about how human communication processes work.”

Above all, students should see their personal statement essay as a chance to speak directly to the program faculty evaluating their application. “For your personal statement, use it as your opportunity to really talk to the admissions committee,” says Cylor Spaulding, Ph.D., Faculty Director for the Master of Professional Studies in Public Relations and Corporate Communications Program at Georgetown University. “Our committee meets almost every week for several hours to sit down and go through the applications that have come in at that time. We try to get a sense of each person’s experiences, goals, work ethic, and personality as represented on the page. So, put your best foot forward in your personal statement.”

Dr. Spaulding also suggests prospective students use their personal essay to address any potential weak spots in their application. “I would say even if you had a bad semester at some point in your undergraduate career, address that in your personal statement. Explain to the committee what was going on, because we really do look at students holistically,” he says. “If you don’t have that background in public relations, it’s not necessarily a deal breaker. But make a good case for yourself as to why this is what you want to do. We want to see what the end goal is.”

My best advice… edit. Second best piece of advice… edit again.

Dr. Michael G. Strawser – Bellarmine University

Once the personal statement is complete, students should be sure to meticulously proofread their essay multiple times to ensure there are no mistakes or omissions. “My best advice… edit. Second best piece of advice… edit again,” says Michael Strawser, Ph.D., Director of Graduate Programs for the School of Communication at Bellarmine University. “Applications with typos, spelling errors and/or mechanical/grammatical mistakes show the committee a red flag.” A strong attention to detail will not only improve the overall quality of the essay, but show admissions staff that you are taking the application seriously, and diligent about getting a spot in the program. “I am a big believer (and I hate to be cliché) in grit,” Dr. Strawser adds. “Meaning, when I read your personal statement I want to know that you are passionate about communication and will persevere through the program.”

It is typical for a master’s in communication program to ask applicants to submit several references or letters of recommendation as part of the application process. This is so admissions staff can get a better idea of each student’s personality and work ethic from people who know them firsthand, as well as corroborate certain aspects of their academic or professional background. Positive recommendations that speak enthusiastically about an applicant’s strengths and potential, while reinforcing the qualifications outlined elsewhere in their application, can help bolster one’s chances of being accepted into their program of interest, especially if the selection process is competitive.

In most cases, these letters of recommendation come from either previous instructors or employers. Some schools might explicitly require one or the other, asking for academic references over professional ones, or vice versa. Others may prefer a certain type of reference based on the program’s focus or an applicant’s background. For example, if the person applying has been out of school for a significant period of time, a recent employer may be better able to speak to their qualifications than their last professor. On the other hand, academic or research-based master’s programs often prefer letters of recommendation from undergraduate faculty members as opposed to past employers. Students interested in applying to a master’s in communication program should reach out to admissions staff beforehand to find out which type of reference is preferred.

During the Graduate Student Workshop at WSCA, Dr. Anderson, Dr. Bergman, Dr. DeChaine and Dr. Pitts also had advice for students regarding letters of recommendation. Their advice is summarized below along with information from our faculty interviews.

To get the most effective recommendations possible, students should ask for letters from people they currently know, who can speak to the kind of person they are and work they are doing at the time of application. The faculty members we interviewed also stressed the importance of selecting references that can touch on personal qualities and refer to specifics in their reference letter, meaning they should be someone who knows the applicant well. “Good letters of recommendation from people who actually know you and your work always helps,” explains Dr. Spaulding from Georgetown University. “Generic letters of recommendation are fine, but they really don’t speak to your characteristics. So even if it’s not a professor, but it’s a supervisor or someone who knows you a little better and can actually speak to why this program is a good fit for you, and what you could bring to the program, goes a long way towards selling yourself in the application.”

I highly recommend that students form relationships with their instructors and maximize their efforts at the undergraduate level to ensure strong references when applying to MA programs.

Dr. Rebekah Farrugia – Oakland University

When requesting letters of recommendation from instructors or professors, it is important for students to choose faculty members they have a close relationship with, who can address their academic prowess and potential in detail. “I highly recommend that students form relationships with their instructors and maximize their efforts at the undergraduate level to ensure strong references when applying to MA programs,” says Dr. Farrugia from Oakland University.

One way to go about this is to approach professors and tell them you are considering pursuing a master’s degree, then ask if they would be willing to have a conversation about graduate school. Tell them what you hope to achieve through your master’s studies and ask questions about different program options or the admissions process. When it comes time to ask for a letter of recommendation, they will know more about you personally and hopefully be inspired to help. Additionally, while this may not be possible for every student, if you can find professors who know faculty at the programs you are applying to, their recommendations may carry more weight, as the admissions committee will know the quality of students he or she recommends. The same goes for recommendations from professors with connections to your school or program of interest, for example, an alumnus of the program who knows exactly what it takes to succeed in that particular course of study, and can discuss why you would be a good fit.

Finally, while this may seem obvious, be sure to ask any prospective reference if they can provide you with a positive reference tailored to you specifically, not just a generic or neutral letter of recommendation. If they are unable to do so, try another instructor or faculty member.

Whether academic or professional, Kevin Meyer, Ph.D., Graduate Coordinator for the School of Communication at Illinois State University, encourages students to seek out references who have gone to graduate school themselves, and understand the importance of a strong recommendation letter. “I generally advise applicants to seek letters of recommendation from those who have attended a graduate program themselves,” he says. “These letters from faculty tend to be longer and more detailed than those from other recommenders, often speak to the academic and scholarly potential of the applicant (something the selection committee wants to know), and carry the credibility of coming from someone who knows what it takes to succeed in graduate studies.”

In order to give program faculty ample time to review one’s application, students should be sure to submit their documents as soon as possible. Several of the faculty members we interviewed warned against waiting until the deadline, as it can be harder to stand out among the sea of applications submitted at that time. Furthermore, some master’s in communication programs have rolling admission policies. This means they accept applications over a long period of time and review candidates throughout, instead of waiting for a particular deadline to make their decision. In these cases, it is possible for the program to reach enrollment capacity even before the actual application deadline. Students who are accepted after enrollment is full for a given start date typically must wait for the next start date in order to begin the program.

According to Dr. Meyer, submitting one’s application materials early is important because it gives admissions staff more time to get to know a candidate. “I always encourage applicants to have their files complete and submitted weeks before the deadline,” he explains. “The more time the selection committee can spend with a file before being inundated with a stack of materials at the deadline, the more opportunity there is for committee members to fall in love with a file.”

MastersinCommunications.com wants to thank all of the faculty we interviewed, and Dr. Anderson, Dr. Bergman, Dr. DeChaine and Dr. Pitts for their excellent advice on applying to a Master’s in Communication program. We hope this article helps prospective students who are currently in the application process or considering a graduate program in the field.

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and assistant professor of education in anesthesiology at Weill Cornell Medicine in New York City and the author of  The Success Factor . She was named the world’s #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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How To Write a Personal Statement That Stands Out

Table of contents

Laura Jane Bradbury

A personal statement is a chance to highlight your unique qualities, skills, and experiences, all while showcasing your personality.

But whether you're applying for university, a job, or funding, it can be daunting to write about yourself. To increase your chances of getting accepted, it's important to know how to create an effective personal statement.

In my six years as a copywriter, I’ve written many personal statements that get results. In this article, I’ll guide you through what to include, what to avoid, and how to tailor a personal statement based on your application type.

Key Takeaways

• A personal statement is an opportunity to share your unique qualities, experiences, and skills.
• It should always relate to the course, job, or funding you are applying for.
• Include accomplishments and experiences that demonstrate how suited you are to the position or course you are applying for.
• Use clear and simple language to ensure your points are understood.

Your personal statement should be concise and demonstrate how you fit the position or opportunity you’re applying for. It’s important to keep information relevant, rather than listing all of your skills and accomplishments.

Follow these steps to accurately write and tailor your statement.

Understand your prompt

Before you start, make sure you understand what's expected of you. Are there specific instructions, keywords, or phrases that stand out in your prompt? Read through it thoroughly and note the requirements. You can then brainstorm ideas for each point.

Let's say I'm applying for a university journalism course. I've been asked to write a statement that shares why I'm interested and why I would be a good fit. I can use columns to plan my content:

Putting your ideas together first makes it easier to stay on track. Otherwise, you might lose focus and include irrelevant information. 

Show, don't just tell

Once you’ve listed your experiences, skills, and accomplishments, consider how you can demonstrate them with examples. Take a look at the list you created during the previous exercise and organize your points so you have clear examples and proof.

This technique helps you demonstrate your experiences and how they tie in with your application.

When telling anecdotes, use engaging stories that demonstrate your skills. For instance, a story about how I handled a fast-paced news internship proves I work well under pressure. 

Start strong

Recruiters, application tutors, and funders read lots of personal statements. You can make yours stand out with an engaging introduction.

Examples of a strong opening include:

A meaningful statistic

This draws readers in and increases credibility: 

"Communication is the key to marketing success, according to Business Marketing News. With five years of experience communicating and delivering campaigns to global clients, I have the skills and passion to add value to your team."

A personal story

Anecdotes connect the reader with the author’s real-life experience: 

"My first exposure to microbiology was during my time as a research assistant for a microbiologist. I was fascinated by the complex and intricate processes within cells."

An alarming statement

This piques the reader’s interest by making an issue seem urgent:  

“ The fashion industry churns out clothes at an alarming rate, causing mass production of synthetic fibers and harsh chemicals which have a detrimental impact on the planet. Funding my sustainability initiative is vital to mitigating this environmental impact." 

Avoid cliches such as "From a young age, I have always loved...." and "For as long as I can remember, I have had a passion for..."

Pro tip: Use Wordtune Editor 's Shorten feature to cut unnecessary fluff and make your intro sharper. Simply type in your sentence and click Shorten to receive suggestions.

Get Wordtune for free > Get Wordtune for free >

Admission committees and employers appreciate sincerity and authenticity. While it may be tempting, avoid exaggeration. You can better emphasize your skills and personality by being honest. For instance, rather than claiming I read every type of newspaper in my journalism application, I can focus on my dedication to reading The New York Times.

Your writing style should also feel genuine. Instead of trying to impress with complex language and fancy words, keep sentences simple and direct . This makes them more effective because they’re easier to read. 

Address weaknesses

Addressing weaknesses can show your willingness to confront challenges. It also gives you a chance to share efforts you have made for improvement. When explaining a weakness, exclude excuses.

Instead of saying "I didn't achieve my expected grades due to work commitments impacting my studies," try “While I didn't achieve my expected grades, I am now working with a tutor to help me understand my weak areas so I can succeed in your program.”

Wordtune’s Spices feature can help you develop counterarguments to weaknesses. In the Editor, highlight your text, click on Spices, and then Counterargument . Here’s an example:

Using Wordtune’s suggestion, I can highlight my eagerness to learn and provide examples to support my argument.

Highlight achievements

This is your chance to shine! A personal statement should highlight your best qualities — provided they relate to your prompt.

Ask yourself:

• What are your skills and strengths? Identify both academic and non-academic abilities such as critical thinking, problem-solving, and teamwork.
• What challenges have you faced? Reflect on how you have overcome significant challenges and how these experiences have helped you grow. For example, completing a course, learning a new language, or starting a business.
• What are your unique selling points? Consider what sets you apart from other applicants. For example, you may have a unique set of technical skills or experience learning in a different country.
• How have your achievements shaped your goals and aspirations? Sharing your goals shows that you think long-term and have taken the time to make sure you’re applying for the right opportunity.

Connect with the institution or company

Tailor your statement to the specific institution or company you're applying to — this shows you understand their values and have carefully considered where you want to seek opportunities.

To do this, head to the company or institution’s website and look for the About page. Many organizations include a mission statement on this page that conveys its purpose and values.

For example, universities often include their values under “Community” or “Student Life” sections. Here, Princeton University’s “In Service of Humanity” section highlights how they value using education to benefit society. Applicants can engage with this by explaining how they interact with their communities and seek to use their education to help others.

You can also research a company or institution’s social media. Look for similarities — maybe you both prioritize collaboration or think outside the box. Draw upon this in your personal statement. 

End with a strong conclusion

A strong conclusion is clear, concise, and leaves a lasting impression. Use these three steps:

• Summarize the main points of your statement. For example, “My experience volunteering for the school newspaper, along with my communication skills and enthusiasm for writing, make me an ideal student for your university."
• Discuss your future . Share your future ambitions to remind the reader that you’ve carefully considered how the opportunity fits into your plans.
• Include a closing statement. End on a positive note and offer the reader a final explanation for why you would be a great match. For instance, “Thank you for reviewing my statement. I am confident my skills and experience align with the role and your company culture.”

Tip: Learn more about writing an effective conclusion with our handy guide . 

Different types of personal statements

Now you know how to write a personal statement, let’s look at what to focus on depending on your application type.

The length of your personal statement will vary depending on the type. Generally, it should be around 500 words to 650 words . However, a university application is often longer than a statement for a job, so it’s vital to determine what is expected of you from the beginning.

Whatever the length, it’s important to remove and edit content fluff , including any repetition or copy that does not relate to your prompt.

Personal statement checklist

Use this checklist to ensure that your statement includes: 

• An engaging introduction.
• Clear examples of your experiences, skills, and expertise. 
• A commitment to improvement, if required.
• Any applicable achievements. 
• A direct connection to the company or institution’s values.
• A strong conclusion that summarizes information without adding new content.
• Authentic, simple language.

Personal statements are an opportunity to delve deeper and share who you are beyond your grades or resume experience. Demonstrate your ability with anecdotes and examples, address any weaknesses, and remember to use genuine and simple language. This is your place to shine, so follow our tips while displaying your unique personality, and you’ll be sure to stand out from the crowd.

Want to get started and create a powerful introduction? Read our step-by-step guide .

What is the difference between a cover letter and a personal statement?

A cover letter expresses your interest in a position and introduces you to an employer. It’s typically shorter and focuses on your qualifications, skills, and experience for a particular role. A personal statement, however, is common for a job, internship, funding, or university application. It explores your background, goals, and aspirations, as well as your skills and experience.

What is the purpose of a personal statement?

A personal statement is an opportunity to stand out by detailing your background, experiences, and aspirations. It should explain why you are interested in and a good match for the company or institution you are applying to.

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Communication Personal Statements Samples For Students

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Example Of Personal Statement On Organization Of Society

The organization of society is structured around particular systems. The legal system of a group or nation is dependent on many factors from diverse fields. Justice develops as a result of history, religion, culture, or necessity. In order to study the organization of justice among peoples, it is necessary to be informed of different theories of sociology, anthropology, and psychology. My bachelor’s degree in Communication from the University of California, San Diego, has prepared me for versatility in learning and through academic development I have discovered I am interested in studying law.

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Good Personal Statement About A Master of Arts in Public Relations

Good human resource degree personal statement example.

Life is filled with uncertainty, because at times we think we are trailing one path then all of a sudden we encounter someone or something that will change the course of our life for good. Life’s unpredictability showed me that I am still a project in the making. I believe that the choices I made in life are the compilation of my everyday encounters that molded my decision to pursuing this monumental career decision.

Statement Of Purpose Personal Statement Samples

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On most occasions, when I look at myself in a mirror I never cease to recognize a change in how look-not physically but professionally. In less than five years, I have transformed from being an individual who was by all means clueless of what he would want to become into an overly focused individual with an unfeigned interest in business administration. I graduated from college five years ago with a degree in MIS major.

Example Of Greenwich School Of Management Personal Statement

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Providing this personal statement for admission into an academic institution with the caliber of challenges, opportunities, and focus offered by your organization constitutes a critical benchmark in my career goal of becoming a professional physical therapist. Both a passion for academic excellence combined with an extensive background in science underpins the scholastic and pragmatic foundation of what my admission to your institution offers to the expectations of the quality of learner you provide admission.

A Tale of Two Cities Personal Statement Example

Education in psychology personal statement sample, business finance and management program personal statement example, free personal statement on university of southern california.

Ray Lyman Wilbur, a renowned American medical doctor once said “In a world full of uncertainties, the record of what has gone before as human experience is as sure and reliable as anything that we are born with” (UOFLIFE, pp.71). Experience makes up a vital fragment of our personality since it influences our tastes, preferences, inclinations as well as the dictates of our passion. My working experience is an apt manifestation of this phenomenon. My aspiration to delve into the world of business, particularly economics, has been greatly influenced by my seven years working experience in vastly interactive and social environment.

Free Personal Statement On European Business School London

The course I have applied for at the European Business School London is MA in International Business. I should mention that this decision is based not only on my professional experience, but also on my personal interest and great desire to learn the world of international business inside out.

Statement Of Purpose Personal Statement

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Personal Statement On Becoming A Primary Health Care Provider Serving My Community

Free personal statement on cognitive linguistics program, academic/personal history personal statement, personal history, admission essay personal statement examples, example of personal statement on degree objective ms in accounting, statement of purpose - marketing personal statement.

Marketing has become a key issue in the 21 st century because of new developments and advancements taking place in the modern society. The consumers and marketers have are progressing and continuing to be diverse and complex. The old traditional marketing techniques are inefficient and are unable to satisfy the requirements of these individuals in the business world. Factors that have contributed to the decline in basic marketing strategies include development of new technology and cultural changes that have generated a disjointed market.

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Samples of my work in communications & closely related areas.

• MLIS, Medical Informatics, Wheelchair Access
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Diversity in Communications

I celebrate diversity. And no where is diversity more important than in the area of communications. It is here, where symbols are so powerful, that dignity must guide all professionals in the selection and creation of cultural symbols that are appropriate and inspiring.

Statements of Excellence in Communications

Personal Statement of Purpose for Graduate School in Communications, Masters, Doctorate

I see communications as a dynamic catalyst for progressive social change that moves our technological and human advancement on every frontier.

I am pleased to help dozens of people every year in the area of communications. Most applicants in this area seek to study towards the Master’s Degree; but we have also helped many applicants to PHD programs. We take the material that you provide and turn it into a highly eloquent essay that demonstrates your capacity to excel in graduate school, as well as you potential for making important, lifelong career contributions to communications in your area of chosen specialization. We keenly look forward to helping you to get accepted. After you fill out our Online Interview Form , we will ask you additional questions so that we have all of the information that we need to draft a spectacular statement on your behalf. If needed, we are also prepared to do extensive research on your behalf concerning your special area of interest. It is our pleasure to be of service to you and in this way share in the exciting advancements that are taking place in communications.

Communications and Ethics

Especially in the field of Communications, I always try to inspire students entering their field to reach outside the norms and acknowledge that the world of media is ever-changing. And with this ever-changing nature, students must look ahead to strive to break negative societal norms as well as be a light in their future careers. Whether your major is in the sphere of communications or not, I especially appreciate helping all applicants who see potential in their future career practices to think more critically on current issues in the realm of what is ethical.

In the globalized world of communications, companies in one country can easily do business with firms across the world. Different cultures can sometimes complicate business dealings. Mores and norms vary from society to society, but corporations need to set certain ethical standards, especially for communications. For example, if a communications supplier in one country finds bribery a perfectly acceptable way to conduct business, his buyer needs to look elsewhere. It does not matter that this supplier offers the cheapest prices. Corruption cannot be tolerated in the communications world.

Up until the financial meltdown of 2008, the communications world emphasized short-term results. Business executives received extravagant compensation packages for closing deals, no matter how the transaction affected the company in the long run. Financial institutions lent to borrowers freely, not considering their ability to repay the loans. Eventually, debtors defaulted on their loans, and the economy stood on the brink of collapse. Ethical leaders in all fields, especially communications, need to ignore easy profits and focus on future ramifications of actions, even if it earns less money for the company.

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The Humanitarian Side of Communications

Communications is one of those subjects that lends itself to almost any niche, organization and area of humanitarian work. In fact, do any research online for humanitarian-related work in communications and the media, and you’ll almost have too much to choose from!

While you can get humanitarian work straight out of school, a Master’s degree will naturally make you more employable. We’ll look at both of these routes here: the Masters programs available to you and some of the jobs available out there in the humanitarian market.

Humanitarian Positions For Communications Masters Graduates With Experience

To give you an idea of the sort of positions in demand in the workplace right now, let’s jump right in and consider the following example. At the time of writing, the UN Development Programme is recently seeking a Communications Consultant in New York. The contract is for 4 months, and the post level is international consultant.

To get this post, you’ll need an advanced university degree (a Masters or equivalent) in communication, journalism, international relations, public administration or related field – or, a first-level degree and two additional years of qualifying experience, instead of the advanced degree. However, they are also asking for a minimum of seven years of progressively responsible experience in public information, public relations, journalism, international relations or other area, preferably within humanitarian organizations and contexts.

The type of duties involved in this role include supporting the World Healthcare Students Symposium (WHSS) and Office for the Coordination of Humanitarian Affairs (OCHA) with liaison for the production and distribution of press kits, media products and other communications materials; organize other activities to promote awareness and outreach, including attending and participating in press conferences, interviews, press seminars, etc.; plus many other activities.

Starting with this example may be beneficial to you, as it shows where you might be able to get to in the future, and demonstrates that there is a real need for communications experts out there in top organizations in this field.

Pan American Health Organization, Regional Office of the World Health Organization

The Pan America Health Organization recently produced a document detailing how to manage information during emergencies and disasters. You could be employed to write similar documents as part of your work at an NGO or other humanitarian organization. This particular document, “Information management and communication in emergencies and disasters: manual for disaster response teams, was edited by Susana Arroyo Barrantes, Social Communicator at OXFAM; Martha Rodriguez, Social Communications Advisor, PAHO/WHO and Ricardo Perez, Regional Advisor in Information, PAHO/WHO. To head in this direction, what about getting a Masters in Communications or International Relations. More on that later.

Internews is currently looking for a Humanitarian Communications Specialist to work at various locations. This Specialist will work to support the Humanitarian Country Team strategic response for 4-6 weeks, with a possible extension of several months.

The required qualifications for this post include previous experience designing and implementing communication with communities and/or beneficiary communication; significant experience using media and communications in humanitarian emergency responses; relevant university degree; a very good working knowledge of the mandates and modalities of the international humanitarian sector, including the UN cluster system. Another demanding post for a highly qualified individual, and something to work towards, especially if you’ve recently completed your Communications degree.

Humanitarian Positions for Communications Bachelor’s Degree Graduates With Experience

Concern Worldwide is an international humanitarian organization committed to the helping the poorest people in the least developed countries in the world. At the time of writing, they are looking for a Communications Officer with a Bachelor’s Degree in communications, journalism, or a related field and 5-7 years’ experience working with multimedia content creation, fluency in visual and graphic design software and a solid knowledge of social media platforms.

Camris International is a growing international development and research firm that has worked in more than 80 countries. They are currently looking for senior, mid and junior level Communications Specialists to provide support to their anticipated Middle East and North Africa Services (MENA) proposal, which aims to provide administrative, technical and programmatic staff support services to the field-based programs managed by USAID’s Middle East Bureau.

Camris International accept graduates with a Bachelor’s degree to work at the junior level, if you have experience participating on a multi-disciplinary cross-cultural team, and provide expertise in quantitative and qualitative evaluations methods, which would be fairly easy to accumulate with a degree and some volunteer experience abroad!

Masters Degrees For You

A Master’s degree is ideal if you’re a high-flyer and want to get into top positions in the humanitarian field. A combination of this and some relevant experience working as a volunteer or intern abroad will make you super employable.

You have a number of options open to you. You could simply develop your existing skills and go for a Master’s in Public and Corporate Communication; Media and Communication; Journalism, Media and Globalization or Social Science, Media and Communication Studies.

The Masters in Public and Corporate Communication at the University of Milan in Italy is geared towards enabling students to perform management and organizational roles in sectors like public relations, public administration, international humanitarian NGOs, journalism and political campaigns. The course is taught in English over 24 months, and you can specialize in either corporate communication marketing or public and social communication.

The M.Sc. in Social Science, Media and Communications Studies at Lund University, Sweden is a two-year program with module choices like Media and Political Engagement, Media Audiences and a Study Abroad program, and focusses on questioning and understanding global media structures and processes in modern life. It draws on world class scholars who have published key works in media and communication and teaching is based on international expertise in areas like democracy, participation and social media, as well as many others.

Another way to get into the humanitarian field is to study a Masters that is directly related to this kind of work, such as an M.A. in Humanitarian Action, International Relations; an M.Sc. in Emergency Management, Emergency Services Administration or Security Management.

For example, the Syracuse University in New York, US, runs an International Relations (Multidisciplinary) course made up of five core courses, including international relations, economics, quantitative analysis, program evaluation and management and one of five signature courses in accordance with their chosen career track.

The different tracks include development and humanitarian assistance; governance, diplomacy and international organizations; peace, security and conflict and regional concentrations in Africa, Asia, Europe, the Middle East and Latin America. An internship program is an optional part of the program, and proficiency in a second language is required.

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There isn't a clearly defined personal statement template for you to use as each person's statement is different.

When it comes to writing a personal statement for universities, your personal statement should touch on your passions, your interest in the course, why you're applying for the course and why you would be an asset to the university you're applying to.

Talk about the clubs and societies that you belong to, any work experience you may have and any awards you might have won.

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When it comes to starting your personal statement, the best thing to do is to be succinct and to have enough tantalising information to keep the reader informed and eager for more.

Your introduction should touch on your personal qualities and why you are applying for the subject you're applying for. Keeping things short and sweet means that it also allows you to break your personal statement up, which makes it easier for the reader.

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Illustration/visual communication personal statement example.

Since starting my National Diploma in Graphic Design, I feel I have had the opportunity and freedom to experiment and explore my ideas fully. I have been able to expand and develop my visual communication skills and I am now able to create more effective and convincing imagery. I feel I am investing much more of myself in my work and am exploring ideas, media and techniques in addition to my main programme of study.

I have a broad range of influences that I am inspired by. Music has always been a passion for me since an early age, from almost every genre. I still listen to most of the same bands I listened to when I was 8 years old, and I find music to be a big source of inspiration for my illustration work. I am always listening to music and I regularly attend underground gigs, getting inspired by the raw sound of unsigned acts. I also love film; from Film Noir and Japanese Horror, to big blockbuster's and thrillers.

Reading is another major influence. My favourite genre is Transgressive Fiction, which includes the work of author Chuck Palahnuik. I love how he portrays the horror of 'ordinary' life and his suspicion of the 'modern'. I am also interested in creative writing myself and recently successfully completed an evening class. This helped me build my confidence to read my work aloud to the rest of the group, who were all older than myself. It also helped me to give constructive criticism as well as apply it to my own work.

Other interests include photography; I am a big fan of Lomography. I take images with a Holga camera, using 120mm and 35mm rolls of film. I feel that I have much more of a connection with the final images than I do when using a digital camera. I am experimenting with various lenses such as fisheye, eight image lenses and a ring-flash and am taking these images in to Photoshop to develop them even further.

I also feel that I am very much influenced by my environment. Those around me have always inspired me the most; being able to see how a person works and chooses to communicate their designs, motivates me to work creatively too. I think that this has been the biggest factor in my decision to study at university level. I am looking to study on an exciting and open course with other creative and motivated people. I am looking for course that will help me explore and combine my different creative interests and support me in creating a professional portfolio of work.

I am a self motivated and broad minded. I am looking forward to moving away from home and gaining more independence. I am eager to meet like-minded people and I feel that I have the attitude, skills and enthusiasm to be successful at university and in becoming a professional designer/illustrator.

Profile info

This personal statement was written by rricky for application in 2009.

rricky's Comments

This is a final draft of my personal statement, at this point i am pleased with my statement, i am looking for some feedback on this statement.

Related Personal Statements

Ricky thats the first design.

Thu, 21/01/2010 - 19:54

ricky thats the first design course ps i've read and i understand the pionts you were trying to get across fully. your visualy creative in more than one way and that helps and motivates you when doing your course. it's good and you got 4 stars so obviously i'm not the only one that thinks so....good luck with your course mate!

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