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The Best Cover Letter I Ever Received

• David Silverman

In my last post I talked about how to make your résumé more likely to catch the attention of a hiring manager. As a follow up, I’d like to discuss cover letters. Here’s my basic philosophy on them: don’t bother. That’s because the cover letters I see usually fall into one of three categories: The […]

In my last post I talked about how to make your résumé more likely to catch the attention of a hiring manager . As a follow up, I’d like to discuss cover letters. Here’s my basic philosophy on them: don’t bother.

• David Silverman has had ten careers so far, including entrepreneur, executive, and business writing professor. He is the author of Typo: The Last American Typesetter or How I Made and Lost 4 Million Dollars and of the April 2011 HBR article, Synthesis: Constructive Confessions .

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• Cover Letters

How to Mention a Referral in Your Cover Letter

What is a Referral Cover Letter?

The benefits of being referred, who to ask for a referral, how to mention a referral, tips for writing a referral cover letter, referral cover letter sample.

• More Cover Letter Examples

 Hero Images / Getty Images

If you know someone at a company or someone with a strong connection to a company, it can be helpful to mention them in your cover letter when you apply for a job. Having a referral can help you stand out from the crowd when you're job searching, and including the referral in your cover letter can help get your application noticed by the hiring manager.

Mentioning that you're referred by someone is like getting an employment reference in advance. Hiring managers and recruiters will likely take a closer look at candidates with whom they share a mutual contact, and for good reason: studies have shown that hiring through employee referrals results in faster, cheaper, more effective hiring than relying on job sites.

Applicants with a referral are four times more likely to be offered a job than candidates without one. Referral hires also tend to get up to speed more quickly, fit in better, and stay with the company longer.

Mentioning your referral and shared connection in your cover letter can make the difference in helping your application get noticed by prospective employers.

It also gives the hiring manager some context for your work background and provides additional information about you.

Here's how to write a referral cover letter, the best way to mention the contact who is referring you, what to include, and a sample letter with a template to download.

A referral cover letter mentions a mutual connection when applying for a job. You might be referred by a colleague, a friend, an employee at the company you’re interested in, a client or vendor, or even your college career office.

Referred candidates are a leading source of new hires, and many employers actively seek referrals when hiring for open positions. Even if a company doesn't have a formal employee referral program , referrals are typically welcomed as a way to expedite the hiring process and secure strong candidates for available jobs.

Having a referral name to mention in your cover letter helps the hiring manager understand the shared connection you have with them or their employer. A referral also helps relate your experience to the open position and, depending on how you know the referring party, can provide some insight into how well you might fit in at the company.

Your cover letter also provides an opportunity to briefly highlight your education, skills, and qualifications for the job. In addition to mentioning your referral, you'll have the chance to add a few specific examples of why you are the best candidate for the position and share other details not included on your resume.

There are many different ways to be referred for a job. A connection at a company may inquire into whether you have an interest in exploring new opportunities. You may find that you're connected with an employee on LinkedIn. Before you apply for a job, take a look to see who you know at the organization.

The referral doesn't have to be a business connection. You can ask anyone you know at the company or who has a contact at the company if they would recommend you for a job.

Be sure to check with the individual in advance and ask if they are willing to give you a referral . Even if you’re certain they’d vouch for you, giving a potential referral the heads-up ensures that they’ll be ready and able to offer the best possible recommendation, given the job requirements.

You can send a letter or email asking for a referral , which gives the person the time and opportunity to think through what they can do for you, and how to proceed. Asking in writing also gives your connection an out if they aren't comfortable referring you.

• Mention who is referring you. When you use a referral in your cover letter, mention them in the first paragraph. Include the individual by name and describe your connection with them as well.
• Explain how you know the person. Give a brief account of how you know the person, and explain how they came to be familiar with your work qualifications and skills.
• Describe why they are recommending you. If the person recommended that you apply for this particular position, take the opportunity to mention why they are endorsing you. What specific qualities of yours made them think that you would be a good fit for the company and for the job? What do you have to offer the company?

Here's an example of an introductory paragraph mentioning that the candidate has been referred by a colleague:

My colleague Amy Smith recommended that I contact you directly about the sales representative position at ABC, Inc. Amy and I have worked closely in the industry for many years, and she thought the company would be a good fit for my style and experience in sales. She pointed out that as a successful, award-winning salesperson, I would be an excellent addition to the team at ABC, Inc.

Name-dropping does not come easily to some people, especially if you're already wrestling with how to write about your accomplishments and sell yourself to a hiring manager. Even though it might be a challenge, being referred for a job can give you a boost over the competition. At the least, it should help you get considered for an interview. At best, it could give you a foot in the door that might lead to a job offer.

Review examples. If you're not sure what to write, it helps to look at examples of cover letters , although you'll want to tailor your letter to fit your specific personal and professional circumstances.

Mention the referral upfront. Remember to include a brief mention of your referral and recommendation right away in your cover letter. This strategy puts the referral at the front of the reader's mind, giving them context for the information that follows.

Make the best first impression. Expand on your strengths and why you're the best candidate for the job. Your cover letter offers a chance to make a strong first impression, since it's likely the first thing a hiring manager sees, possibly even before your resume.

Share your accomplishments. Mention brief examples of your successes in the workplace to prove that you are the most qualified person for the job.

Carefully proofread your letter. As with all business correspondence, make sure that you proofread your cover letter for correct spelling and grammar, and check that the information matches across all the documents you submit. 

This is an example of a cover letter that mentions a referral. Download the referral cover letter template (compatible with Google Docs and Word Online).

Referral Cover Letter Sample (Text Version)

Betty Forbes 999 Main Street Anytown, MA 02222 555-123-4567 bforbes1223@email.com

February 28, 2022

George Smith Marketing Director Acme Communications 1234 Fragrant Way Citytown, MA 02224

Dear Mr. Smith,

It was with great interest that I learned of the opening in your department for a marketing associate. Your marketing manager, Anna Black, was my supervisor at Catz Marketing before taking her current position with Acme Communications. As she can attest, I bring a unique perspective, and can integrate the many facets of a media campaign.

With Anna at Catz Marketing, I worked with a local company to build their business and promote their grand opening. We continued to work with them for the first few years, developing a total media plan and implementing it. Their continued success and recommendations brought other businesses to seek our services as well.

My experience with Catz Marketing has prepared me to take on the challenges of working in a national company such as Acme Communications, and I would appreciate the opportunity to meet with you to discuss how I can be an asset to your team.

I look forward to hearing from you soon.

Signature (hard copy letter)

Betty Forbes

More Cover Letter Examples 

Need more inspiration for writing your own cover letters? Review these  cover letter samples and downloadable templates  for many different types of jobs to get started.

Key Takeaways

• A cover letter with a referral can help get your application considered.
• It's important to ask permission to mention them from the person you're asking to refer you.
• Include the referral in the first paragraph of your cover letter.
• Also include specifics on why you're a leading contender for the job.

LinkedIn. " Here is Why Employee Referrals are the Best Way to Hire ."

Zippia. "Employee Referral Statistics [2022].  Facts About Employee Referrals in the US ."

Jobvite. " 4 Reasons to Invest in Employee Referrals ."

CareerOneStop. " Make Your Next Cover Letter a Great One ."

SHRM. " Employee Referrals Remain Top Source for Hires ."

20 Examples Of How To Address a Cover Letter to an Unknown Recipient

Introduction.

Imagine sending out dozens of job applications, only to realize that you've been addressing your cover letters incorrectly. As it turns out, addressing a cover letter to an unknown recipient can be a tricky task. In this comprehensive guide, we'll provide strategies for finding the right name, using job titles as an alternative, formatting the letter, avoiding common mistakes, leveraging professional networking, and understanding the importance of personalization. By following our advice, you can increase your chances of landing that job interview and making a great first impression.

Finding the Right Name

Before you give up on finding the recipient's name, consider these research strategies:

Check the job post for a specific name. Sometimes, the name of the hiring manager or contact person is listed in the job posting. Read the post carefully to see if a name is mentioned.

Search the company website for a company directory or listing of key personnel. Many organizations have a "Meet Our Team" or "About Us" section that introduces their staff members. Look for someone with a relevant title, such as "Hiring Manager" or "Human Resources Director."

Call the company directly and ask for the appropriate contact person. If you're unable to find the name online, consider calling the company and asking for the name of the person responsible for hiring for the position you're applying for. This approach can be particularly effective for smaller organizations.

Utilize professional networking platforms like LinkedIn to find the recipient. LinkedIn is a powerful tool for job seekers. Try searching for employees at the company with relevant titles, then check their profiles for clues about their role in the hiring process. You can learn more about how to find the name of the hiring manager using LinkedIn in this helpful article.

Personalize your cover letter. Addressing your cover letter to a specific individual shows that you've done your homework and are genuinely interested in the position. This extra effort can make a big difference in how your application is perceived by the recipient.

Using a Job Title

If you're unable to find the recipient's name, consider using a job title or department head as an alternative:

Address the letter to the job title of the reader. For example, you might write "Dear Hiring Manager" or "Dear Human Resources Director." This approach is more specific and professional than using a generic greeting like "To Whom It May Concern."

Consider addressing the letter to the head of the department where you're applying to work. If you know the department your job falls under, try addressing your cover letter to the department head, such as "Dear Marketing Director" or "Dear IT Manager."

Explain why using a job title or department head can still demonstrate professionalism and personalization. Although it's not as ideal as using a specific name, addressing your letter to a relevant job title shows that you've put some thought into your application and have a clear understanding of the company's structure.

Provide examples of different job titles to use as salutations. You can find a list of different job titles to use as salutations in this resource.

Discuss the potential impact of using job titles on the success of the job application. While using a job title may not guarantee success, it can increase your chances of making a favorable impression. A personalized salutation indicates that you're genuinely interested in the position and have taken the time to research the company.

Formatting the Letter

When addressing a cover letter to an unknown recipient, follow these formatting tips:

Always use "Dear" to start the address. This is a professional and respectful way to begin a cover letter.

Use a gender-neutral title (such as Ms.) if the recipient's gender is unknown. If you're unsure of the recipient's gender, it's better to use a neutral title like "Ms." rather than making assumptions.

For non-gender-specific names, use the recipient's full name. If you can't determine the recipient's gender based on their name, address the letter using their full name, such as "Dear Taylor Smith."

Maintain a professional tone even when the name is unknown. Even if you don't know the recipient's name, it's crucial to keep your language and tone professional throughout your cover letter.

Provide examples of well-formatted cover letter salutations.

While it's always best to try and find the name of the hiring manager or recruiter, there may be times when you just can't find that information. Don't let it deter you. Below are 20 examples of how you can address your cover letter when the recipient is unknown:

1. Dear Hiring Manager, 2. To the Recruitment Team, 3. Dear Human Resources Team, 4. Attention Hiring Committee, 5. Dear [Job Title] Hiring Team, 6. To the [Company Name] Team, 7. Dear [Company Name] Recruiter, 8. To Whom It May Concern, 9. Dear Hiring Authority, 10. Attention [Company Name] Hiring Professionals, 11. Dear Talent Acquisition Team, 12. Hello [Company Name] Selection Panel, 13. Dear Recruitment Advisor, 14. To the [Industry] Professionals at [Company Name], 15. Attention [Company Name] Talent Scouts, 16. Dear Hiring Advocate, 17. To the Selection Committee for [Job Title], 18. Dear [Company Name] Staffing Team, 19. Attention [Job Title] Recruitment Panel, 20. Dear [Company Name] Hiring Panel,

Remember, the goal is to be as respectful and professional as possible in your salutation. Even if you don't know the recipient's name, demonstrating courtesy in your greeting will set a positive tone for the rest of your cover letter.

Also, avoid overly casual greetings like 'Hello' or 'Hi there,' which might seem unprofessional, and stay clear of outdated phrases such as 'Dear Sir or Madam.' Instead, opt for more modern, inclusive alternatives. Be sure to follow your greeting with a comma or a colon, then leave a space before starting the body of your letter.

Avoiding Common Mistakes

When addressing a cover letter to an unknown recipient, it's essential to avoid these common mistakes:

Using generic greetings like "To Whom It May Concern." This phrase is outdated and impersonal, and using it can make your application seem generic and unprofessional. Instead, try to find a specific name or use a job title, as discussed in previous sections.

Using incorrect titles or making assumptions about the recipient's gender. Making assumptions about someone's gender or using an inappropriate title can potentially offend the recipient and hurt your chances of landing an interview. Stick to gender-neutral titles or use the recipient's full name when in doubt.

Addressing the letter to the wrong department or job title. Be sure to double-check that you're addressing your letter to the appropriate person or department. Sending your application to the wrong person can result in your application being overlooked or discarded.

Failing to proofread the cover letter for errors, even in the salutation. Typos and other errors can make a poor impression on the recipient. Be sure to proofread your entire cover letter, including the salutation, before submitting it.

Provide examples of mistakes that could hurt the applicant's chances of landing an interview. Some examples of common errors include misspelling the recipient's name, using an informal greeting (such as "Hey"), or addressing the letter to an unrelated department (e.g., "Dear Accounting Manager" when applying for a marketing position).

Utilizing Professional Networking

Leveraging your professional network can be an effective way to find the name of the recipient for your cover letter:

Use platforms like LinkedIn to research the company and its employees. As mentioned earlier, LinkedIn is a valuable resource for job seekers. You can use the platform to find employees with relevant titles, learn more about the company culture, and even discover mutual connections who might be able to provide an introduction or additional information.

Connect with current employees or alumni of the company. Networking with people who work at the company or have worked there in the past can give you valuable insights into the hiring process and help you identify the appropriate contact person for your cover letter.

Search for the appropriate contact person within your professional network. Use your connections to find people who work at the company you're applying to, and ask if they know who the hiring manager for your desired position is.

Networking can help job seekers get noticed by potential employers. Building relationships with people at the company can increase your chances of getting noticed and potentially even lead to a referral. Learn more about how networking can help job seekers get noticed by potential employers in this article.

Offer examples of successful job seekers who found the recipient's name through networking. For instance, this cover letter that landed a job seeker a role at LinkedIn is a great example of how personalizing your cover letter and leveraging your network can help you stand out.

Importance of Personalization

Personalizing your cover letter can make a significant difference in the success of your job application:

Discuss the impact of personalization on the reader's impression of the applicant. A personalized cover letter demonstrates that you've done your research and are genuinely interested in the position, which can make a positive impression on the recipient.

Provide statistics on the success rate of personalized cover letters compared to generic ones. According to resume statistics , candidates with typos in their cover letters or resumes are 58% more likely to be dismissed, while those who do not include specific employment dates are 27% more likely to be dismissed.

Offer expert opinions on the importance of addressing cover letters to specific individuals. Many career experts agree that addressing cover letters to specific individuals can increase your chances of landing an interview.

Explain how personalization demonstrates research skills and genuine interest in the company. Taking the time to research the recipient and tailor your cover letter to the specific position and company shows that you're not only a thorough and detail-oriented candidate, but also genuinely interested in the opportunity.

Share anecdotes of successful job seekers who personalized their cover letters and landed interviews. For example, one job seeker found the recipient's name through LinkedIn and personalized his cover letter , which helped him land an interview and ultimately secure the position.

Conclusion and Final Thoughts

In summary, addressing a cover letter to an unknown recipient can be challenging, but by following our tips and strategies, you can make a strong impression on potential employers. Remember to:

• Research the recipient's name or use a relevant job title.
• Personalize your cover letter to demonstrate genuine interest in the position.
• Maintain a professional tone and formatting throughout your cover letter.
• Avoid common mistakes that can hurt your chances of landing an interview.
• Leverage your professional network to find the appropriate contact person.

By applying these tips to your job search, you'll increase your chances of success and make a lasting impression on potential employers. Good luck with your job applications!

How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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