delivering a business presentation infographic

Deliver the Perfect Presentation with Infographics as Visual Aids

Business | Marketing | Nonprofits | Students | Teachers

By kai tomboc - september 24, 2020.

Visual aids are more than just eye candy.

Whether it’s for a school report or a business conference, visual aids are a great entryway to get people to pay attention to the data or information you’re presenting.

Case in point infographics are helping save lives during the COVID-19 pandemic. Health care organizations, government offices, and media outlets use visuals to deliver vital information to the public.

Effectiveness of visual aids in teaching and learning

Why use visual aids?

The short answer: Your brain loves looking at pictures.

A combination of visuals and text has been shown to promote learner engagement and information retention in numerous research findings.

One notable review of scientific literature by the Educational Technology Research and Development revealed that using illustrations with text instructions helps people perform a task 323 percent better than those who follow the text instructions without visuals.

Keep scrolling (and reading!) for editable infographic templates that you can use as visual aids for your next presentation.

The first part will include visual aids for school, while the second section will highlight visual aids that you can use for your business presentations.

Infographics as visual aids in the classroom

The use of visual aids in the classroom can boost learning to up to 400 percent. Plus, a study on the impact of visual aids on the learning process of students revealed that visual aids are effective in the classroom for the following reasons:

• Motivates students to learn
• Enhances vocabulary
• Simplifies content
• Saves time with lesson preparation
• Keeps students engaged
• Stimulates learning as sensory objects like visual aids can provide direct experience

Here are the most effective ways to use infographics as visual aids for your next classroom presentation.

Encourage productive independence amongst students with a checklist infographic

Checklists are a powerful way for students to develop productive independence as they complete vital school activities.

They also help teachers and students alike in recalling processes and reminders inside the classroom (also works for remote learning!).

Use the school checklist infographic templates below the next time you’re sharing a list of things that students should always do before, during, and after class.

Recommended guide — How to Use Infographics for eLearning

Use infographics as handouts to supplement a class presentation

Make parent-teacher meetings more engaging with visual aids and infographics!

The infographic below is a good starting point in reminding parents how they can motivate their kids to learn even at home.

Ask students to present their homework in class using infographics

Making infographics as homework or a class activity helps students improve their research chops and find trustworthy sources of information .

Afterward, encourage students to use visuals like infographics when presenting statistics, facts, and figures.

Teach math and language at the same time with a recipe presentation

Following a recipe and asking students to present it in class can help improve multiple skills.

First, the students get to learn new vocabulary while reading a recipe. Second, they learn mathematics through the different types of measurements that the recipe calls for. Finally, it also enables students to work in groups and put their collaboration skills in practice!

Have students use infographics to share a timeline

Timeline infographics during classroom presentations is ideal in showing how one thing leads to another, explaining how something has changed over time, and teaching the concept of time. This infographic format also enables students to understand complex processes.

Reduce complexity in your lessons with process infographics

Do you want to break down a complex process into digestible pieces of information in one of your lectures?

Use visual aids like the pyramid infographic template below.

Assign a color for each phase or step in the process. Picking the right color scheme on your infographic will help make your visual aid easier to follow.

You can also use icons and illustrations to visualize each step in the process.

On the other hand, you can use arrows or lines to direct readers to the next step. These visual cues will guide your readers’ eyes and avoid information overload.

Sharpen your students’ analytical skills with an infographic

Most students fall short on analysis —the process of gathering a set of facts and interpreting what they mean, and coming up with a persuasive conclusion based on their interpretation.

Besides asking students to write an essay on a topic, using visuals like an infographic can sharpen their analytical skills.

For example, your class can analyze a piece about different media types and news outlets. Encourage them to use an infographic when sharing their analysis of a trend or topic.

Bonus video tutorial: Presentation tips for students

Infographics as visual aids for business presentation

Just like airport signages that visually inform and guide thousands of passengers each day, visual aids are used in business to hook your audience and retain their attention throughout your presentation.

Whether it’s for a product demo or a report about your company’s plans for sustainability, here are some examples of infographics (and infographic templates you can use!) that you can use for visual aids during business presentations.

Motivate your audience to learn faster by simplifying long-winded explanations with a flowchart infographic

Instead of presenting explanations and processes in plain text, flowchart infographics are your best bet to look more professional and organized. Plus, they’re easier to remember for your audience!

The templates below are a good starting point if you’re planning to create flowcharts for your next presentation.

Highlight your company’s different products and services through visuals

While written or oral communication remains a powerful medium in communicating your products and services’ value, adding visuals to the mix enables customers to retain your information longer.

Informative visuals like the templates below are also easier to share, whether online (embed it on your website) or offline (print it out as a handout).

Use instructional infographics during employee trainings

Infographics to train and educate employees can be tweaked to be funnier or attention-grabbing to make the information even more memorable.

When presenting instructions or information for employees through infographics, you can also make it more viewable or accessible when they have questions.

Here are a couple of templates to get you started.

Help your audience make an informed choice by making it easier to compare ideas and options with a comparison infographic

When comparisons are all text, you’re trusting that the person looking the information is reading everything and retaining the essential parts (this might not be the case if your audience is distracted).

Meanwhile, you can clarify why one strategy, product, service, or company is better than another when you’re using comparison infographics.

Break down long, investigative presentations into essential data points with visuals

Investigative reports or survey results can be tedious and uninteresting for many.

What if you have only 3 minutes to tell your audience what they need to know?

Highlight the important points and numbers by creating a visual hierarchy of information. A good infographic for this purpose should also be scannable and shareable at the same time.

Go forth and deliver great presentations now

Use the tips and templates from this post to make your presentation more memorable and engaging . 

Visual aids are the first thing your audience will see, and it’s your job to keep their attention. 

So you just found the right infographic template as visual aid, and you want to customize it with your data, but you’re not sure how to get started?

Learn from this 3-minute tutorial —  How to Customize Infographic Templates in Easelly

Our infographic design pros can also make a custom infographic for you within 24-48 hours. 

More to learn from the blog…

How to come up with a great idea for your infographic.

The following is a sample from Easelly’s Crash Course in Infographics. You can check out the complete e-book (in high-def glory)...

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How To Create Infographics In PowerPoint?

Textual content makes your presentations dull. Infographics make it easy for your audience to grasp the meeting concepts quickly. Make visually appealing and engaging presentations with the help of this detailed guide on how to create infographics in PowerPoint. Explore and use various templates to captivate your audience.

As a professional, you might have to host meetings and deliver presentations to your stakeholders and team members. As a host, it’s crucial to deliver presentations in a way that engages your audience and helps them understand the fundamental concepts of the meeting. You surely want to avoid a meeting where half of the team members are clueless and sleepy, right? This is exactly why you must learn how to create infographics in PowerPoint.

We will teach you everything about infographics- from their importance to creation. After reading this blog, you can deliver engaging presentations at your work.

What is an Infographic?

An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand topic overview. Infographics use striking, engaging visuals to communicate information quickly and clearly. Regular texts become dull to the audience. People tend to skim your content rather than actually read it. And infographics help in doing this.

Infographics are the way forward now for all heavy-duty business presentations , as they use appealing, winning visuals to convey complicated information quickly and clearly.

Humans, by nature, tend to be drawn towards visuals more than huge blocks of data; hence, Infographics are an effective storytelling medium. Infographic design templates in business can be used for any presentation, from preparing annual reports and creating pitch decks to showing basic business processes and flow with graphics, diagrams, and icons.

Check out the following sections to learn how to create an infographic in PowerPoint.

Importance of Infographics in Business Presentations 

Digital Space is plagued now by a consuming issue: Content Overload. There is way too much information in the form of text, leading to readership overkill. Conventional business presentations usually compress a lot of textual content that gets highly boring for the audience. The audience’s attention span is limited in most cases.

Moreover, Infographics result in increased engagement as compared to other visual media. Therefore, designing the slides with infographics ensures that the audience is engaged and takes away the key messages you want to communicate has become essential.

Some of the Benefits are as follows:

• Increases Visual Appeal : charts, graphs, icons, and images help capture the audience’s attention and make complex information easier to understand.
• Simplifies Complex Information : Visual representations can help break down information into easily understandable chunks, making it more accessible to a broader audience.
• Enhances Audience Retention : People tend to remember visual information better than text alone. Infographics leverage this principle by combining text with visual elements, which can improve information retention and comprehension.
• Increases Engagement : Visual content tends to generate higher engagement levels than text-only content. Infographics can attract more attention on social media platforms, websites, presentations, and other channels, increasing shares, likes, and interactions.

How to create Infographics in PowerPoint?

Let’s discuss how to create infographics in PowerPoint with the steps:

Plan your Infographic

The very first thing we need to do is outline our infographics. We need to know its purpose first in order to create suitable infographics. Outline the goals and objectives of your infographics. Describe its purpose- whether you want to use it to show surveys, data, marketing stats, etc. 

Identify your targeted audience to create an infographic that relates to your audience better. 

After this, you must obtain and collect data to add to your infographics. It’s essential to categorize quantitative and qualitative data into distinct sections to ensure clear visualization. 

Quantitative data comprises numerical information and is best represented using charts and graphs. On the other hand, qualitative data requires a different approach, typically utilizing percentage gauges and informational visualizations.

How To Make an Infographic in PowerPoint

Follow the Below Steps on how to create infographics in PowerPoint:

• Open PowerPoint : Launch Microsoft PowerPoint and create a new presentation. Choose Blank Slide. Choose “New” and then “Blank Presentation Format.”
• Choose a Slide Layout : Select a slide layout that suits your infographic’s structure. You can use a blank slide or choose from pre-designed layouts available in PowerPoint. You can change the Slide size from the “Design” Tab.
• Change Background : To modify your background, right-click on your slide and select “Format Background.” This action will prompt a selection box to appear, allowing you to customize various aspects such as gradient, pattern, texture, transparency, and color for your background Images .
• Insert Shapes and Text Boxes : Use the “Shapes” tool to add shapes such as rectangles, circles, arrows, or triangles to your slide. These shapes will serve as containers for your content. You can also insert text boxes to add text.
• Add Text and Graphics : Enter your text into the shapes or text boxes. Insert images, icons, or other graphic elements to enhance the visual appeal of your infographic.
• Create Charts and Graphs : Use PowerPoint’s chart tools to represent your data visually. Insert charts such as bar charts, pie charts, line graphs, or scatter plots to illustrate numerical information.
• Format Your Elements : Customize the appearance of your shapes, text, and graphics to create a cohesive design. You can change colors, fonts, sizes, and styles to match your infographic’s theme.
• Arrange and Align Elements : Arrange your shapes, text boxes, and graphics on the slide in a logical and visually pleasing way. Use alignment guides and rulers to ensure that your elements are properly aligned.
• Add Effects and Animations (Optional) : Apply effects such as shadows, reflections, or 3D effects to add depth and dimension to your infographic. You can also use animations to add movement and interactivity to your infographic, but use them sparingly to avoid distraction.
• Review and Finalize : Review your infographic to ensure all information is accurate and presented. Make any necessary adjustments to improve readability and visual appeal.
• Save and Share : Once satisfied with your infographic, save your PowerPoint file. You can then share your infographic digitally by exporting it as an image or PDF or use it in presentations, reports, or other materials.

Now, you have learned how to create infographics in PowerPoint.

Different types of Infographic PowerPoint Templates

It can be time-consuming for you to create infographics in your PowerPoint presentations. That’s why we have created multiple templates for visually appealing infographics, which you can use in your PowerPoint presentations directly. You can use these templates and learn how to create infographics in PowerPoint Presentations.

Business professionals looking at designing effective presentations can navigate through some popular infographic slide templates, such as:

• Informational Infographic Templates

Timeline Infographic Templates

Animated infographic templates, resume infographic templates.

• Hierarchical Infographic Templates
• Process Infographic Templates
• Geographic Infographic Templates
• Comparison Infographic Templates

List Infographic Templates

• Statistical Infographic Templates

Informational Infographic Template

Informational Infographic Template condenses a lot of information into one slide. It tries to convey more with less. Such infographics are highly useful in drawing attention to the essential information you want to highlight. A few examples of these infographics in business presentations could be to attract attention to some critical organizational details such as key clients, the motto of the company, and the kind of services the company has been delivering over the years. They are more like Executive Summaries .

Timeline Infographics is probably the best option for reeling any information involving time and history. Timeline infographics are visual depictions of any series of events. Timeline infographics can function as a roadmap for any organization. Any company can use this slide template to outline its organizational journey, inception, growth over the years, milestones, and deliverables achieved. 

You can use The infographic template to narrate the journey of any influential official in the organization, his achievements, and his overall vision to take the company forward. Design a timeline infographic to showcase the inception of a project and a general overview while highlighting the steps involved and much more. See a lot more timeline template examples.

For Example:

Even after learning how to make an infographic in PowerPoint, you may not have time to create animated infographics. An animated infographic visualizes information that combines imagery, illustrations, charts, graphs, text, and other animated elements to add movement.

Animated infographics can simplify complex information by breaking it down into manageable chunks that don’t require too much effort from the viewer. So, easy-to-digest and captivating communication is the Holy Grail for every marketing strategy . An animated infographic can help brands get there.

Animated infographics integrate text and graphic elements to summarize information. Furthermore, animated infographics can be used to replace outdated PowerPoint for complex data visualization.

Resume Infographic Templates are an extremely creative way to draw a prospective employer’s attention. A resume is your representative as it speaks on your behalf and is your way forward in creating a lasting impression on any company looking to hire you. Though standard resumes are still very much in use, infographic resumes can be used for posting on social job sites, any social media page, or even while appearing for interviews.

As a candidate, your resume is your tool to highlight your strengths, vision, and roadmap to convince your recruiter why you should get the job.

Suggested Reading: Interview Presentation Tips

This resume infographic template uses minimal colors, simple icons, and a sidebar that adds some subtle design. The information can be added to the default fields, which have simple illustrative graphics that are used to highlight the candidate’s profile.

Hierarchical Infographic Templates

As the name suggests, Hierarchical Infographic Templates help organize any information in the order of importance or the hierarchy of something. The Template divides the data into several stages with the help of pyramid charts or flowcharts, or infographic vectors.

Essentially, these templates can show the organizational structure, work breakdown structure, business flow charts, chain of command in an organization, etc.

Process Infographic Templates

Process Infographics are specific infographics that help you overtly analyze and visualize any complex process. These Infographics help to break down any process step by step. Process Infographics are perfect for outlining marketing plans, customer journey maps, product journeys , business operations, and processes.

Geographic Infographic Template

Geographic Infographic Templates are conducive for analyzing specific data involving regions, countries, and cities and understanding which areas are churning more revenue, pointing out the slag zones where a business is tipping off and overall global trade patterns.

You can present a company’s geographical-oriented information and data – office locations, global market share overview, and critical business highlights from all the international offices.

Comparison Infographic Templates

Comparison Infographic Templates have become important in the business world as they have made visualization of the pros and cons and comparison between the two products, features, etc., possible. These infographics encourage intelligent decision-making of the organization and its management.

Whether you’re comparing multiple options with debatable key features impartially or you are trying to present one of those options better, a Comparison Infographic Template is the best tool to do so. This Template can be used by anybody who wants to educate themselves about the similarities, differences, advantages, or disadvantages of two or more products/ services to understand their needs effectively.

You know how to make an infographic in PowerPoint but it can be hectic to create one. You can also use this template to compare product journeys of two or more products, thus grasping the weaknesses and strengths of an organization’s marketing strategy.

This infographic template above helps to compare three products and their key features to understand the similarities and differences of each one of them. The template also provides a graphic statistical representation of data, making the information easy for the audience to grasp.

List Infographic Templates are more attractive and eye-catching than a basic list. These templates use appealing graphics and icons to pin down the points and information in such a way so that you remember them. They are a break from the mundane PowerPoint slides and can help kill the monotony of putting too much text on the slide.

Usually, List Infographics involve visuals like icons, creative fonts, and bright colors to organize and differentiate text on the slide to make each item stand out and distinguish them from one another.

Statistical Infographic Template

Statistics are powerful tools to win or make any argument by presenting logical data and facts. Statistical Infographics can be effectively used to draw people’s attention to facts and figures. They are extremely engaging and effective in making any data stand out.

Data like Survey results, data from multiple sources, bulky data that require charts, and other graphics are a few examples that are best represented using Statistical Infographic Templates.

Circular Infographic Templates Library

Infographics make your presentation effective and audience-engaging; therefore, the next time there is a soul-crunching business presentation, make sure you use Infographic Templates to leave an impression on your audience. This blog taught you how to create infographics in PowerPoint.

Try out SlideUpLift’s presentation templates specifically designed to meet all the needs of business professionals for building business presentations.

What are the key elements of a good infographic?

A good infographic should have a clear and concise message, visually appealing design, relevant data visualizations, and a logical flow of information.

Can I use custom fonts and colors in my PowerPoint infographic?

Yes, you can use custom fonts and colors to match your brand or style preferences. PowerPoint provides options to customize text and shapes easily.

How can I add data to my infographic in PowerPoint?

You can add data to your infographic by inserting text boxes, shapes, charts, and graphs. PowerPoint offers various chart types like bar charts, pie charts, and line graphs to visualize data effectively.

Can I animate elements in my infographic in PowerPoint?

Yes, you can animate elements in PowerPoint to add visual interest and emphasize key points. Use animations sparingly and purposefully to enhance the infographic without overwhelming the viewer.

Table Of Content

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Growth Infographics Template Collection

Isometric Infographics Template Collection

Flow Chart Infographics Template Collection

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10 Best Animated PowerPoint Templates

10 Best Business PowerPoint Templates for Presentations

10 Best Free PowerPoint Templates

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Home Blog Presentation Ideas How to Make an Infographic in PowerPoint

How to Make an Infographic in PowerPoint

If your infographic presentations aren’t getting noticed as you’d like them to, they’re likely missing something. It’s time to add some visual metaphors and other design techniques to your slides to make your information more visual and engaging.

In this guide, you’ll learn how to make an infographic in PowerPoint and use SlideModel templates to create attractive Infographic slides. With the help of visual metaphors, infographic illustrations and more graphic design elements, you’ll be able to put together infographic presentations like never before. 

Table of Contents

What is an Infographic?

List infographic, comparison infographic, anatomical infographic, statistical infographics, geographic infographics, how to / steps infographic, timeline infographic, what is the purpose of using an infographic slide in a presentation, how to make an infographic in powerpoint, tips for preparing data for effective infographics, case study example 1: political analysis infographic presentation, case study example 2: admission test data results infographic presentation, case study example 3: marketing and sales infographic presentation.

• Case Study Example 4: Social Media Marketing Campaign Performance Infographic Presentation

Create Engaging Infographic Presentations with SlideModel Templates

An infographic is a visual that tells a story with data and information. Once upon a time, infographics were a design and marketing trend doing the rounds on blogs and social media. They were a welcome and fun take on the boring data we were all bored with. Nowadays, infographics have evolved into being relevant in any type of documentation that tells a data or information story. They’ve stopped being a trend and have justifiably taken a spot in the quintessential content stack for all businesses. 

An infographic is a visual that tells a story with data and information.

Frequently, the terms ‘data visualization’ and ‘infographic’ are used interchangeably to describe graphics that visualize information. But there are some differences to take into consideration. 

A data visualization is generally a chart or graph that must be read to understand. What differentiates it from an infographic is the way it’s put together. An infographic contextualizes data instead of just visualizing it, it’s a more creative approach that democratizes the way data is understood. 

Infographics are sometimes made up of a collection of data visualizations, optimized to be more easily understood and more engaging than just a regular chart.

You can create an infographic however you like, as long as you’re using data visualization techniques and visual metaphors visually tell an informative story. You can even make an infographic with PowerPoint. Even better, use SlideModel templates to help you set it up.

Every infographic tells a story, and stories use visual metaphors to help readers relate to the content. These details convert regular charts into infographics, making them more memorable and engaging. 

Visual metaphors are graphic elements that help tell a story in an infographic. For example, imagine a data visualization comparing water usage in cities and villages. In a simple chart without visual metaphors, you must dig deeper into the information to understand what is being analyzed. This only makes sense if the chart is included within a text that gives background and context.

Now, imagine this chart information with visual metaphors like icons of cities and villages and visualizations of drought. When visual metaphors are done well, the viewer can deduce what the infographic is about much faster through an ‘Aha Moment’ of understanding. This leads to the shareability of the infographic and easier communication between the presenter and the audience.

One of the greatest visual metaphors in infographic design is The Iceberg Model . This visual metaphor is of an iceberg sitting part underwater and a small section peeking over the water. The idea is that we see only what’s above water level, while everything else is hidden under the surface.

Which type of infographic should you use? 

The type of infographic your team needs depends on if you will share contextual information, numerical data, or a progressive flow. Infographics are grouped into three main content categories; Information, data, and process. Let’s dig deeper.

Informational Infographic

The purpose of an informational infographic is to share contextual information with the help of visual storytelling.

This type of infographic doesn’t usually include charts or graphs, it uses elements like icons, illustrations, numbers and shapes alongside short text. Information design projects like editorial and journalistic graphics, wayfaring and museum displays also fit into this category.

Creating an eye-catching list infographic is easy. Use icons and shapes to create visual sections for each list item. On each slide, include 3 or 4 list items and create a visual continuity between all slides that visualize the list. Alternatively, use a custom size slide in PowerPoint to create a vertical list infographic with a portrait layout. That said, you can use SlideModel templates quite easily on a custom-sized PowerPoint slide or learn how to change the slide size in PowerPoint here.

A comparison infographic does what its name states. It compares two or more topics as visually as possible. There are several ways to visualize comparisons from simple to complex; in tables, bubble maps, and side-by-side widgets. Comparison infographic slides are great inside proposals and pitches. 

An anatomical infographic visualizes all the parts and characteristics of a single topic, object, or person. Generally, the central visual topic is a physical object, not a concept. Parts of the main topic are then explained with text and graphics connected with lines. The most common use for anatomical infographics is in education and training.

Data Infographics

Eye-catching Data infographics are made up of data visualizations, anywhere from one to multiple visualizations. Often, the question arises if a single chart is also considered an infographic. Technically, yes, but it will depend on its visual quality and the viewer to decide for themselves.

Statistical infographics are the most data-centric of all the examples in this guide. These are the ones full of numbers and charts of all types to visualize information like survey results, research studies, sales and market analyses.

Geographic infographics are made up of location data with maps and legends. They are used to present regional data. Maps can be color-coded to show geographic data from research studies, polls, and census records. Infographic map elements can also be added with location pins.

Process Infographics

Finally, the third type of infographic your business needs to know about is the process infographic. In this case, the idea is to visualize any type of information that follows a process or timeline.

Flowchart Infographic

A flowchart infographic is very versatile in what it does. It allows you to put together a process visually in many different ways. Create decision trees, dichotomous charts, and flowcharts of any type.

One of the most common process infographics is the How-To or Step by Step visualization. There is no limit to how you can create a process infographic like this one. It can be long and vertical or a series of continual slides. These are ideal for training manuals and orientation packets.

A timeline infographic can visualize a series of past events or an expected flow of future events. For example, an About Us slide in a pitch presentation can include a growth timeline.

Likewise, in a proposal, you can add a roadmap of goals for the future. Check out our Roadmap templates and Timeline templates for more timeline infographic designs.

Many presentations benefit from one or more infographic slides in the deck. Every business topic has some data or informative aspect that needs analyzing, visualizing, and explaining. 

Infographic elements are ideal pieces of the puzzle to tell a story with a presentation. They support the information you’re sharing by making it easier to understand and attractive to look at.

Gone are the days of bullet points and a mishmash of stock photos. Infographic slides are essential when building business decks, they visualize the most important information for your audience.

Visual representation of data engages the viewer’s curiosity and helps with memory and retention.

Making an infographic in PowerPoint is easy, especially with SlideModel infographic and diagram templates to help. We’ve put together an actionable step-by-step tutorial for your next infographic. 

1. Outline the Purpose and Target

Before doing anything, you need to strategize your infographic. What is the purpose behind it? What story do you wish to tell? Are you visualizing survey results, research data, marketing analytics, or something else? 

Who is the target? Is it clients, readers, team members, or your teachers? Who are you creating this infographic for ? Be sure to know how your target consumes infographics and takes that route; people relate to what they know.

Will you be making a presentation with slides in a portrait format or a vertical infographic? Do you have a lot of numerical data, or is it more informational? Here is a list of infographic options that you can make with PowerPoint and SlideModel:

• One or multiple infographic slides in a complex presentation
• Full Infographic presentation
• Long and vertical infographic
• Square; single or carousel.

Outline these things on a document and have them on hand as you go through the next steps. Take notes as things progress and change. Everything is flexible until you feel that the data story is being told as you envisioned it.

2. Collect the Data

Decide how you will collect the data. Will you conduct research, survey, and round up analytics from data monitoring tools? Will you use existing data from databases like Our World in Data (Population), CDC WONDER database (Health), or other reliable sources ? 

If you’ll be collecting data via research and surveys, your questions must reflect your purpose and make it relatable to the audience. The wording of the questions needs to be equitable and objective. If sourcing existing data, you’ll need to filter the exact data sets you need and ignore the rest.

Do not manipulate the questions or answer choices to tell the visual story subjectively. Always be objective. If the data reflects something different than you expected, don’t change it to suit your theory.

2. Clean and Analyze the Data

Considering your purpose and target, analyze the data and clean it to fit in your infographic. When choosing what data sets to visualize, manipulate the data objectively so that it’s clear and there are no redundancies. Only use the essential data you need to tell your story. 

Separate quantitative and qualitative data into separate sections, as they need to be visualized differently. Quantitative data, i.e., numerical data, can be visualized in charts and graphs, while qualitative data will need percentage gauges and informational visualizations.

Scrape the final data into dimensions like geographic , demographic , cultural , political, and behavioral . This will help you figure out the best way to lay out the data visualizations to tell your story visually and share your findings.

4. Visualize Data Into an Infographic

Now it’s time to visualize the data and turn it into an infographic. When creating an informational infographic, it’s time to write or edit the content to be succinct and short. Do a quick draft of how the information should be laid out. If it’s a step by step or process, it should progress from the top down or from the left to right. Don’t go against natural reading patterns.

Select and take note of the infographic styles you’ll need for your slides or presentation. You’ll likely have to combine different ones to tell your data story completely. For example, a combination of statistical, list, and geography infographic slides is perfect for a visualization of a specific location, and its characteristics.

At this time, you have to consider the visual metaphors that’ll be part of your infographic presentation. How do you come up with the elements for visual metaphors? You can mindmap or brainstorm using keywords and concepts from your data set. For example, imagine your infographic slides about big cities’ wealth gap. You can use visuals or icons representing money, housing styles, and employee satisfaction and mix them up with percentage gauges, large numbers, and subtext. The point is that the visual metaphor creates instant acknowledgment from the viewer.

You’ll need to choose a color palette and font pairing that suits your infographic’s purpose and format. If you already have a branding kit, by all means, use that, otherwise, you can choose your own color palette . Select a font that is easy to read and doesn’t get in the way of the data.

One infographic template slide (it can be any) in different color palettes and font pairings. Four max, in a collage

Start visualizing data sets and place them in order on your canvas or presentation. On a vertical infographic, you’ll need to separate the area into sections that can be followed. Use bits and pieces from several SlideModel templates to create your ideal data composition. Add two or three data sets per slide in a presentation or carousel. Avoid using a single chart per slide; it loses infographic quality and ends up as just a chart. 

PRO Tip: Using PowerPoint, you can first create a presentation using 16:9 slides where each slide represents a specific section, and then join all of them together to produce a vertical infographic layout.

Take a look at this infographic dashboard template and get inspired to create compositions like these, where the data sets are grouped per slide. Better yet, if each data group has a specific dimension or category. These can be separated and used as you wish in a vertical infographic.

Here are some essential tips to help you prepare the data for your eye-catching infographics.

Know your data types

You’ll need to know what type of data you’re analyzing before you start visualizing it . All data is categorized into two main types; quantitative and qualitative. In turn, quantitative data can be discreet or continuous, while qualitative data can be nominal or ordinal. 

Let’s take a look at what all that means.

• Discreet: Numerical data in complete integers, no decimals or fractions.
• Continuous: Precise numerical data that can be measured into decimals.
• Nominal: Variables of data without an intrinsic order.
• Ordinal: Values that can be in order or hierarchical.

Use the data type to inspire the visual metaphors you include in the infographics. These are what help the viewer understand your data story faster. 

Use clear data sets or data dimensions

Data dimensions, or data categorization, are essential to data storytelling. If these aren’t clear in the visualization, there’s no backstory or foundation to what is being explained. These are the most common data dimensions you’ll be working with:

• Demographic

Many other data dimensions apply to specific topics or industries. For example, in social media marketing, you’ll use metrics such as reach, engagement, views, and followers. But each of these can be subdivided into the basic data dimensions above.

How deep and detailed your data dimensions are, depends on what you want to analyze and share with stakeholders, clients, or team members. The more you understand the dimensions of your topic, the better your infographic will be.

The slide below, for example, shows data dimensions for the different screen types on which people view a digital application.

Choose the right visualization for your data

Finally, knowing what data visualization to pick for your data is essential for a clear flow of information in your infographic. Infographics have a mix of visualizations that work together to tell a story.

Here’s an overview of what visualizations are best for what type of data.

• Donut charts
• Percentage gauges
• Line graphs
• Pyramid charts
• Funnel charts
• Tree charts
• Color-coded
• Bubble charts

How to use SlideModel’s ready-made infographic templates to make an eye-catching infographic in PowerPoint

Creating an infographic with PowerPoint is much easier when you take advantage of SlideModel templates. We’ve created four infographic case studies to show you the possibilities. Let’s dive in.

A political analyst in Hawaii wants to create an infographic using the results of a recent poll. For this example, we sourced the data from the civilbeat.org website on a poll they conducted about constructing the Thirty Meter Telescope on Mauna Kea.

Let’s look at how this survey can be turned into an infographic presentation. Since there’s a set number of participants and the questions are multiple-choice, the data is numerical (quantitative) and best visualized in percentages. Percentages can be visualized in many ways. Pie charts and donut chart s have long been the favorites, but you can try other styles for infographics.  

“In the end, when it comes to displaying data — you need to do your best to design a simple story while being accurate.” – Kristi Pelzel ,

Slide 1/Slide 2: Title: Will the Thirty Meter Telescope ever be built? Native Hawaiians hope it doesn’t.

Slide 3: 64% support of all voters polled the construction of the Thirty Meter Telescope. 

Slide 5:  48% of Native Hawaiians and 53% under 50 don’t support it . (Icons of native Hawaiian and people under 50 and the percentages)

Slide 4 : 50% oppose the protests about the TMT while 43% support them (thumbs up and thumbs down visual metaphor)

Slide 5 : Mauna Kea already has 13 telescopes. (an outline of Manua Kea and 13 dots along it)

Slide 6 : the Hawaii Night Sky Protection Act was initiated on July 1, 2013. (calendar and document visuals)

Slide 7 : Mauna Kea is the highest of all the mountain islands and considered sacred by the native Hawaiians.

Slide 8 : Construction of the TMT will cost at least, 2400 million USD. (Big number and money icon with the explanation)

Slide 9:   Construction of the TMT on Mauna Kea is paused and might be constructed in La Palma, Tenerife. (The two islands and a line to connect them)

Take a look below at the complete infographic presentation for this case study.

A university in Texas analyzes and visualizes admission test results for SATs taken on students’ graduation year. The purpose is to share the findings with high schools and other universities to help their students perform better on tests.

Each presentation slide is a section of the infographic. Repurpose it to create a 16:9 infographic presentation and a vertical visual infographic to use for other purposes.

We’ve outlined the visualization into sections. Each section is one slide.

Section 1: Texas High School students who SAT tests, perform differently according to ethnicity and economical advantage. 

Section 2: The tested topics (Visualization of the topics tested.  1. Math, 2. Critical Reading  3. Writing.)

Section 3:   Highest scores: Asians – 1110. Lower scores: Black or African American – 858 A big data set to set the scene, what ethnicity had the highest combined scores. Asian in both years.

Section 4 : Economically disadvantaged test takers perform 20% worse than economically advantaged.

Section 5 : Between 2007 and 2010 all combined test score results lowered year over year

A home security systems company wishes to share its marketing and sales performance in an infographic presentation. 

The data is a collection of analytics results from the company’s CRM, customer segmentation and a popup poll on the website sent to repeat customers. 

Slide 1: The power of marketing and sales in home security. More people wanted to feel safe at home in 2021

Slide 2:   Sales totals per Q1, Q2, Q3, Q4 in dollar amounts.  Q1: 780K USD Q2: 910K USD

Q3: 1.2M Q4: 2M

Slide 3 : 25% percent of customers were new in 2021, 75% were repeat customers.

Slide 4 : 68% of customers live in the east coast of the US. 80% live in cities, 75% in a house

Slide 5 : 95% of customers say they’d recommend the product to friends

Case Study Example 4: Social Media Marketing Campaign Performance Infographic Presentation.

A marketing agency has created a social media campaign for a client and wishes to share the results in an infographic.  

During and after the campaign, the marketing manager collected all UTM data leading to a dedicates landing page, plus all social media analytics for the posts about the campaign using a special hashtag. Using all this data, they created an infographic presentation to show the client.

Slide 1: Marketing with dedicated hashtags and landing pages have better results for market positioning.

Slide 2: Total followers per Social Channel before and after (social channel icon and arrows going up)

• Instagram – 15K – 17K
• TikTok –  3.5K – 5.2K
• Facebook – 12K – 14K

Slide 3: Churn percentages before and after the campaign Before: 31%   After:25% (exit sign and entry sign)

Slide 4: Percentages of hashtag use. Instagram: 56%, TikTok: 37%, Facebook: 7%

Slide 5:   UTM links navigation to landing page, 156K in one month.

The SlideModel PowerPoint template library is a vast resource for your infographic creation needs.  With an unlimited plan, you have access to all presentation templates, with which you‘ll be able to create not just one infographic presentation but as many as you want.

Do you want to create vertical or square infographics on PowerPoint? Download the SlideModel templates you might need and mix and match the elements in your PowerPoint canvas.  Your infographic presentations will never be boring again.

1. Infographic PowerPoint

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Whether you're updating executives on the latest numbers or presenting for a webinar to hundreds of prospects, presentation skills have become an important part of the job for many marketers. 

Yet, 75% of people have anxiety about public speaking, according to data cited in an infographic guide by Business Backer .

Luckily, the business funding company has you covered by outlining steps to reduce those jitters via proper preparation and planning.

The infographic has tips on various aspects of presenting, from body language to presentation structure.

To see what to do with your arms, how to incorporate metaphors, and more, click on the image to see the full infographic:

ABOUT THE AUTHOR

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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8.2: Visual Aids

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What you’ll learn to do: Discuss the usefulness of visual aids and identify common presentation tools

How does one prepare for the proverbial call or career moment? In this module, we’ll focus specifically on business presentations. In this section, we’ll explore presentation tools and factors to keep in mind when evaluating materials, from your choice of words and images to your presentation style.

Learning Outcomess

• Discuss key concepts to keep in mind as you create business presentations
• Discuss available presentation tools to help engage your audience

Key Considerations

Presentation software allows you to take an oral presentation to the next level—engaging your audience verbally and visually as well as aurally. What’s particularly powerful about using presentation software and other visual aids is the ability to use imagery to bridge cultural and language gaps and arrive at a shared understanding of the issue/opportunity at hand.

A related point to keep in mind is that words have two different meanings—a literal or denotative meaning (think: Merriam-Webster or Wikipedia definition) and a more subjective or connotative meaning. The connotative meaning of a word is based on a person’s cultural background and experiences and has emotional and/or judgement associations. Accomplished presenters are attuned to their audience and avoid words or references that may be misinterpreted by non-native speakers or may be perceived as emotionally “loaded” by audience members from a different subculture. In an increasingly diverse society, cultural awareness is as important for business communicators as it is for international marketers. To ensure that the message you intend to convey is what will be received, ask peers or colleagues—ideally, those with a socio-cultural profile similar to that of your audience—for feedback, with particular attention to the subtext of words and images.

Figure 1. There are four commonly accepted modalities for learning, often abbreviated as VARK.

Using multimedia—images, photos and video and animation—that supports your point also provides repetition and can increase retention. A memory research pioneer, German psychologist Hermann Ebbinghaus, found that we forget approximately 50 percent of new information within 18 minutes, with retention falling to 35 percent after a week. However, Ebbinghaus also discovered that repetition of the new information at key intervals can change this trajectory, a discovery known as the spacing effect. Specifically, repeating the information at a 10–20 minute, 24 hours and 7 day intervals countered the initial memory loss and reduced the subsequent rate of memory loss. The lesson for presenters: work repetition into your presentation and your follow-up. Figure 2 shows an illustration of the Forgetting Curve and Spacing Effect.

Figure 2. The Forgetting Curve

Practice Questions

You’re considering the development of your slides for a presentation to a diverse audience. To ensure that the message you intend to communicate is the message that’s received, a presentation best practice is to:

incorporate appropriate images and media to engage multiple learning styles

• hand out a hardcopy of your presentation so the audience can read along
• use only factual text and data in your slides to avoid any misunderstanding

Common Presentation Tools

The right tool for the job depends, of course, on the job. In this case, that means examining your audience and objective. If, for example, your task is simply to present “the facts,” there’s no need to consider interactive tools and techniques. If, however, your objective is to educate and/or inspire, you may want to consider a range of options for involving your audience, engaging them as participants or even co-presenters. For example, some workshops require participants—generally in group—to solve challenges or “stand and deliver.” That is, to review and present a segment of the material to the audience or peers. Or perhaps your goal is to engage a group in a training or strategic planning exercise. In this case, you would want to incorporate tools that support participative learning and collaboration such as Post-sIt Note Pads, or packages of smaller note pads (don’t forget markers, pens and highlighters) that can be arranged and rearranged as a pattern or plan emerges. Also consider easels, dry erase boards and other surfaces that lend themselves to idea sharing.

Figure 3. Infographics can be effective visual aids. Click on the image for a larger view.

Whether you’re presenting to a K-12, higher education, or business audience will also influence your choice of primary and supplemental tools: handouts, product samples, giveaways, worksheets, and snacks (yes, even for the adults). If your assignment is to develop and present a business presentation to be delivered to your Business Communications class peers, the topic, format and any supporting materials may be pre-defined. But don’t stop there. If you’re proposing an edible garden space on campus, you could make or hand out seed packets. Think about how to differentiate yourself and your proposal—whatever you’re proposing—in a way that’s relevant and memorable.

Similarly, if you’re presenting to your management, there may be a company standard template and tools that you’re expected to use. Again, you can distinguish yourself by your knowledge and application of learning and design principles. Even basic facts and figures can be rendered beautifully. Instead of handing out a hard copy of your presentation or supporting charts, graphs or worksheets, consider creating an infographic that distills the insight. For inspiration, visit David McCandless’s Information is Beautiful website . To understand the possibilities for presenting complex data in a compelling manner, explore the resources on Edward Tufte’s website or one of his classic books on data visualization. For perspective, The New York Times described Tufte as the “Leonardo da Vinci of data.” Not to be outdone, Bloomberg labeled Tufte the “Galileo of graphics.”

Practice Question

You’re delivering a presentation to your sales team on integrating social media into their prospecting routine. Which of the following is NOT a primary factor to consider?

• The majority of your team members are 40-50 years old.

The room you're presenting in has a slow internet connection.

• Your manager wants your team to start using the company's Twitter and Facebook accounts.

A short-list of possible tools include the following

• Presentation software
• Add Ins: Polling
• Handouts (i.e., infographic, quick reference)—Not your presentation!
• Pens/pencils/markers
• Flip Charts
• Self-Adhesive Pads
• Dry Erase Boards

Also consider logistics and technical details including the room layout, lighting, temperature controls, wifi and electrical outlets and bathroom facilities.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Blog Infographics

Business Plan Infographic: Everything You Need to Know [Ideas, Templates & Examples]

By Victoria Taylor , May 13, 2021

Creating a business plan can seem daunting at first but it’s much easier than you think. Your challenge really begins when you want to create a business plan that stands out . Instead of sending over a 50-page document that bores your audience and hardly gets any point across, why not use a business plan infographic? 

Using infographics for writing a business plan allows you to visually illustrate your research, pitch, and business structure in an engaging and creative way. Business plan infographics can be used internally or externally with investors or partners who want a quick overview of what your business has to offer. 

In this article, you’re going to learn everything you need to create a business plan infographic that will wow your readers and showcase your business at its best. 

Not a designer? No problem. Use our professional, fully customizable templates and Infographic Maker to create an engaging infographic today.

START CREATING FOR FREE

Want to learn more about other types of infographics? Read our blog on the 9 main types of infographics or watch the video below:

Click to jump ahead:

What is a business plan infographic, why use business plan infographics, create a goal for your business plan infographic, the best types of business plan infographics, what’s included in a business plan infographic, how to create a traditional business plan infographic, how to create a lean startup business plan infographic, business plan infographic examples, key design elements of a business plan infographic, how to get the most out of your business plan infographic.

• Business plan infographic FAQ

An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.

Being a type of business infographics , the  business plan infographic is a collection of text, images, charts and other data visualizations to give an overview of your business plan.

As it’s in the form of an infographic, business plan infographics are normally 1-page documents with visualized data, making them both engaging and easier to skim and scan.

These 1-page business plan infographics can be a reflection of your sales plan , marketing plan, business expansion plan or business stats that you’d like to share with your investors or employees.

Here is an example of a business plan infographic template that presents a 5-step guide to business continuity:

CREATE THIS INFOGRAPHIC TEMPLATE

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Infographics easily allow you to present detailed information in an easy-to-read or simple format so that the viewer can quickly understand and process the information faster than if you had handed them a full-page report.

We live in a fast-paced world where not everyone wants to download a report, view a  business plan , or read an entire blog post to get the information they need. Infographics make the whole process a lot easier.

As most humans are visual learners , your business plan infographics will highlight only the essential and important information while being entertaining and eye-catching so readers stay focused.

CREATE THIS PLAN TEMPLATE

Using an infographic for a business plan also makes it easier for stakeholders to understand your ideas and increases the chance of a successful business pitch.

Business plan infographics are also a great way for you to educate investors, employees, or partners about the structure, purpose, and future of your business. It should accomplish three main goals:

• Clarify your project and steps towards growth
• Showcase an exceptional understanding of your financial needs
• Educate investors, bankers, and lenders

Your business plan infographic should have a specific purpose or, rather, a specific topic to avoid confusing readers. For example, does your business plan infographic focus on a specific aspect or educate the reader on your position in a niche market ?

It’s crucial to keep your business plan infographic’s objective to a singular focus.

For example, if you’d like to educate people about how your business helps to optimize email management tools , your business plan infographic should highlight research backing this statement. Stick to the objective and try not to divert to the history of email marketing or how to use emails for your website.

You should also use relevant data for your business plan infographic based on the topic it addresses.

Data storytelling is the best way to use data to create new knowledge, decisions or actions without overloading your infographic with unnecessary information.

Only focus on the data that matters the most to your readers or industry. But use it in an interesting and educational way that allows the reader to get sucked into your business infographic.

The aim is to cut down the fluff so that readers can consume as much essential information as possible without being bogged down by unwanted data.

There are two types of business plans you can consider using to model your business plan infographic. You can create a traditional or a lean startup business plan infographic. Bplans  states the difference between the two mainly has to do with the data that’s presented, as: 

A lean startup business plan infographic

This type of plan has a high-level focus, fast to write, and contains key elements only. Some lenders and investors may ask for more information. It’s best to use when presenting a high-level overview with only key information. Most one-page business plan infographics are in this format.

A traditional business plan infographic

This type of plan is very detailed, takes more time to write and is comprehensive. Lenders and investors commonly request this plan. It’s normally in the form of a presentation or a business proposal and includes several business plan infographics altogether.

What you want to include in your business plan infographic might differ depending on the type of business plans you want to create, and we’ll go into more detail on this later. However, there are some common sections that you should consider when gathering information for your business plan infographic. Those include:

• Company profile
• Products & services
• Business model
• Risk management

You want to either include only key information on each of these sections or really elaborate on them depending on the type of business plan infographic you want.

This simple business plan mind map summarizes what you should include in a business plan infographic:

CREATE THIS MIND MAP TEMPLATE

When you’re creating a traditional business plan infographic you need to ensure that you have the following features or data in your infographic based on your objective.

Executive summary

This section should show your reader what your company is all about and why it’s expected to be successful. This means to include your mission statement, values, product or service, company positions, and basic information that will be helpful to know.

Company description

Go in-depth about your company mainly focusing on the problems and solutions your business will provide for your industry, target audience, or niche. In this section, you’ll also have to list out your competitors and how you’ll follow suit on gaining the competitive advantages.

You can include this marketing business plan infographic as part of this section:

CREATE THIS REPORT TEMPLATE

Market analysis

In this section, you’ll show research to show what other businesses are doing and what their strengths are, this means finding trends, stats, reports, themes, and successful breakthroughs that should be considered for your own business and how you can improve upon them.

Related :  20+ Strategy Infographics for Business Planning, Marketing and Branding

Organization & management

Summarize your overall business and legal structure in this section to let investors or bankers know if you’re a C or an S corporation . Take the steps to start an LLC, however, it’s essential to understand the laws and regulations in your state, LLC fees and other aspects that most lawyers recommend. It would also be helpful to add an organizational chart to allow readers to visually see the company hierarchy.

Related :  15+ Company Infographic Templates, Examples & Tips

Service or product

Take the time to give a good first impression about what exactly your service or product does. Showcase the product or service lifecycle with charts and share plans for legal steps surrounding your product or service like copyright or patent filings.

Related :  7 Ways to Show Product Value Using Infographics

Marketing & sales

Outline an overview of your launch marketing strategy and how it will evolve and grow over time to fit your goals and market needs.

Financial projection or Funding request

If you’re sharing this section with an investor then you should focus on convincing them that your business is financially stable to be invested in. This means sharing a prediction of income statements, break-even analysis, return-on-investment calculations, balance sheets, and cash flow statements for the coming 2-5 years of your business.

Related :  14+ Finance Infographics to Simplify Financial Information [Templates and Examples]

This  Coral Technology Pitch Deck  is a perfect example of a comprehensive traditional business plan agency infographic in the form of a presentation that can be used on PowerPoint or Google Slides:

CREATE THIS PRESENTATION TEMPLATE

A lean startup business plan is much “leaner” as the word suggests. This is also shorter than the traditional business plan. A lean startup business plan infographic includes: 

Key partnership

In this section state the other businesses or services that you’re working with to run your business’s operations. These could be key suppliers, manufacturers, subcontractors, and partners. 

Business activities & resources

List in detail how your business will acquire the upper hand in your industry. Highlight features such as selling directly to consumers or taking advantage of the sharing economy. Run down any assets you’ll use to make an incentive for your customers.

Value proposition

This is a statement that shows the reader what unique value your business offers to your target audience in your niche or industry. 

Customer relationships

Create a product or service flow of how consumers will interact with your business. Will this personalized, automated, or specialized based on their needs. You should also list the channels you’ll be using to reach, maintain or optimize for your customers over time.

Customer segments

Describe who your ideal customers are in detail. List out who or where your target market will be and how your business will service and connect with them. 

Cost structure

This section is similar to the financial projections segment in a traditional business plan, but this also includes how your company will reduce cost or maximize value as you balance significant costs that may challenge your startup. 

Revenue streams

Use this section to explain how your startup will become profitable over time and will be used such as membership fees, subscription payments, selling ad space, and obtaining retainer contracts.

This  Financial Company Business Fact Sheet  is a good example of a lean startup business plan infographic as it gives an overview of the business with key figures only:

Let’s take a look at some more business plan infographic templates and examples.

Free business plan infographic template

This Light Company Business Fact Sheet is a good example of a free business plan infographic template that belongs to the lean startup type.

Marketing business plan infographic

On a different note, this  Yellow Marketing Business Plan  leans towards the traditional type, being in the form of a comprehensive marketing business proposal that contains multiple infographics.

Real estate commercial business plan infographic

The information in this real estate business plan infographic is broken down in the form of a presentation, making it easy to use in business pitches.

There are three main aspects of a business infographic: visual elements, content elements and data or facts used.

As simple as an infographic may look, putting all three of these elements successfully together can be the difference between good infographics and a cluttered and confusing infographic. 

Since we already covered data, let’s dive into the visual and content elements of your infographic. 

1. Choose an ideal infographic layout

Infographics come with multiple layout options. Layouts help you to decide how you want to share your story or data with the reader. Layouts also guide your designs and colors. Most layouts are recognized by columns or sections, as shown below:

If you’re not someone whose every design is savvy, you don’t need to memorize all these layouts instead, just remember these three main infographic layouts: stacked , comparison , and chronological . For more information, read our blog on how to choose the right infographic layout .

2. Select captivating colors for your infographic

Other than usingy our brand colors, you always want to keep in mind who your audiences are, what action you want them to take and how colors can affect that.

If you need help picking the right colors for your business plan infographic here are two guides that are sure to help you: 

• How to Pick Colors to Captivate Readers and Communicate Effectively
• The Do’s And Don’ts of Infographic Color Selection

Or you can watch this short video on color relationship and how that affects your design:

3. Choose the best content elements

Content elements represent the icons or charts you’ll be using to represent your data. Instead of simply dropping numbers and stats you want to give readers a visualization of what the data means and how it’s transitioned through your topic.

For example, if you want to represent the difference between the growing number of brands going wholesale vs retail, you could use a stacked bar chart to compare the two industries.

If you’re not sure about how to select the best chart for your data when you’re putting the final touches on your infographic design, check out our guide on selecting the right charts for your data , or watch the short video below:

The real work starts once you’ve created your business plan infographic. You’ll now need to effectively showcase or share your infographic in a way that allows you to get the most out of it.

If you’re using your business plan infographic for internal purposes then consider: 

• Adding it to your onboarding documents 
• Using it for presentations 
• Sharing it with new or current investors  for specific projects 
• Showing team roles and hierarchy 

Business plan infographics can also be used for external purposes to pitch to potential investors or new clients. They’re normally in presentation or proposal form, as we can see from some of the examples above.

Another thing to consider is to make your infographic mobile-friendly. Not all investors or partners look at documents from a business from a desktop. Having a well-optimized infographic allows the reader to get the full experience from your business plan infographic regardless of what device they may be viewing it on.

Business plan infographic FAQ

1. why should i create a business plan infographic.

A business plan infographic with data visualizations and concise, key information allows stakeholders to take a quick look at the current state the company is in and understand right away. This improves the success rates of your business pitches, whether they’re for investors, clients or senior management.

2. How do I make my business plan infographic look professional?

Make sure you keep in mind your brand guidelines while creating your business plan infographic to ensure consistency and professionalism in all comunications materials. You can also customize one of ours ready-to-use infographics which are designed to be used for businesses.

3. How do I create a business plan infographic?

Start by registering for a free account for Venngage’s Infographic Maker . You can then choose from our wide variety of business plan infographic templates that you can create using our easy-to-use editor, no design skills needed.

In summary: Business plan infographics are great to use for both internal and external purposes

Consider using business plan infographics whenever you need to deliver a sales plan presentation, pitch a new project or present your services to new clients.

Venngage has hundreds of business plan infographic templates you can use to create your business plan infographic with no coding or design experience required.

Need to make an infographic? Start creating in seconds with our professional templates and simple online editor.

15 Sales Presentation Techniques That Will Help You Close More Deals Today

Updated: June 01, 2022

Published: May 31, 2022

Hate the thought of doing sales presentations ? You’re not alone. But the best reps have sales presentations down pat, even if it’s not their favorite activity.

The best sales reps know that, when done right , sales presentations are a high-earning skill.

So, let’s hone that skill with simple sales presentation techniques that communicate an irresistible narrative and get buyers to close.

Sales Presentation

An effective sales presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. It ends with a strong call-to-action and leads prospects to your differentiators instead of leading with them.

As it can sometimes mean the difference between closing a deal or losing a customer, you definitely want to get your sales presentation right. There are strategies and tips you can follow to ensure your sales presentations are effective, memorable, and engaging. Let’s go over them below.

Sales Presentation Methods

1. structure your presentation. .

Guiding your prospects down a clear path is key to a successful sales presentation. You’ll follow a logical structure, and listeners will understand how each element of your presentation relates to one another, rather than them having to piece together disjointed information on their own. 

There are times when flipping the structure can add unique elements to your presentation, though, and we’ll discuss this further below. 

2. Use data visualizations. 

Using visuals, like charts and graphics, to supplement your message is a valuable way to showcase your content in an easy-to-understand format as they make your words more impactful. 

For example, if you’re selling SaaS that helps users organize their sales process for a shorter cycle, you can create a visual that displays the average length of your clients’ sales cycle vs. those using other tools. 

By doing this, you’re adding extra emphasis to your words with a visual picture, and a bonus is that visuals are more likely to stick with your audience and get them thinking versus just hearing you talk. 

3. Rely on spoken words — not text.

If your presentation slides are text-heavy, prospects may get caught up reading the words you’ve written instead of listening, causing them to miss out on the value you’re sharing. Aim to include less text by calling attention to the most significant elements with short bursts of text that you supplement with your words. 

In addition, when you have less text on your slides, you may be less inclined to just read from them, which can be a bad part of presentations. You’ll have to speak instead of relying on written content. 

Let’s go over some sales presentation techniques that, when paired with the three methods above, will help you nail it every time.

Sales Presentation Techniques

1. send your buyer the presentation deck before your call..

You might assume that sending a buyer a deck before a call is like revealing whodunnit on the cover of a murder mystery. No one will pay attention to the rest of the book, right? 

When the Gong.io team started sharing our deck before opening sales calls, we learned it was a winning move. 

If your deck is compelling, prospects will want to get into it with you, even if they know the main point. Together, you can dive in, dissect the good bits, and talk through questions. It’s going to be a juicy conversation, and they know it.

Then, you can begin the conversation during your presentation with a statement like, “Based on the information in the deck I sent, where should we start?”

2. Invoke self-discovery.

It’s tempting to stick to a positive linear story during your sales presentation. That usually invokes talking about benefits, outcomes, and desired results. But, that approach isn’t always the best. 

Before discussing solutions and results, you must understand your prospect's problem. More importantly, you have to be sure your prospects understand the problem. 

Self-discovery is the ticket that gets you there. Instead of telling the buyer what the problem is and how you’ll address it, get your buyer to connect with the problem on their own. 

3. Talk about Point A. Don’t skip to point B.

This is 100% linked to the tip above. There’s a problem (point A) and desired outcome (point B). Point A is the status quo. It’s a problem your buyer will continue to face if they don’t make a change. 

You can stand out by focusing on point A, as talking about a pain point is shockingly more effective than talking about positive outcomes. 

Make your buyer feel the pain that results from the status quo. Convince them the pain will only worsen without your solution — because you know that to be true.

You should only talk about benefits once they’re on board with that line of thinking. Urgency is what allows benefits to land. Without urgency, benefits are just happy points that hold no real meaning.

4. Insight is your #1 lead story.

Buyers are experts on their circumstances, but they want insights into their situation from you. 

You’re most likely to impress a buyer by telling them something new about themselves, as your offering is a unique insight into their problems and opportunities.

Check out this TaylorMade video. It’s a bang-on example of how to lead a presentation with insight, and then move on to your product’s strengths:

You learned how to get more distance from your golf swing (an insight into what you’re doing). Then you learned how that’s supported by the product’s particular strength.

Insight comes first. It changes how your buyers think about the problem your product solves. Only then benefits can land effectively.

5. Don’t lead with differentiators, lead to them.

At Gong.io, we’ve taught our sales reps to speak with buyers about a critical problem only we can solve. It’s the delta between top producers and the rest of the team.

• "The numbers from your top reps are fantastic."
• "The downside is they’re annulled by everyone else who’s missing their quota."
• "Your team goes from outstanding numbers to breaking even or missing quota. Both of those options are unsustainable."

We only introduce our key differentiator once the backstory is clear and the buyer gets it. Then, our reps say something like this:

"Gong is the only platform that can tell you what your top reps do differently from the rest of your team. We can tell you which questions they ask, which topics they discuss, when they talk about each one, and more."

See why we lead to our differentiator, and not with it? It just wouldn’t land the same way if we started with the differentiator. In fact, it might not land at all.

6. Focus on value, not features.

Gong.io research found that focusing on features over value is not impactful. Prospects, especially decision-makers, want value propositions about how you’ll help them solve their problems rather than an overview of the features they’ll get. 

7. Flip your presentation.

he next, eventually achieving a shiny, final outcome. This isn’t always the best strategy. 

Instead of building up to the most significant and impactful part of your demo for your prospect, begin with the most valuable part, which is how you’ll help them, and let the conversation flow from there. 

There’s one other tactic underlying it all: The best product demos start with topics the buyers highlighted on the discovery call . For example, if the buyer spends 4 minutes talking about X and 10 minutes talking about Y, you want to begin with Y, as the buyer has demonstrated that they’re heavily interested in Y. In the opening section of your presentation, address the biggest issue from discovery. Address the second biggest issue second, etc.

It’s called solution mapping, and it’s going to change your sales presentation process forever. Stop saving the big reveal for last. Stop building anticipation. Start with the good stuff. Let it rip right out of the gate.

8. Turn your presentation into a conversation.

If you sensed we were looking for a two-way dialogue during your pitch, you’re right. That’s a relief to most salespeople, especially the ones who hate delivering traditional presentations.

A two-way dialogue is going to make your pitch feel more natural. To do this, Gong.io says to get buyers to ask questions by giving them just enough info to inspire them to ask more questions and keep the conversation going. In fact, top performers ask fewer questions because they don’t bombard prospects with too much information but instead give buyers just enough information to have them ask questions. 

Long monologues won’t help you have real conversations with your buyers. Instead, aim for a great two-way conversation. 

9. Mind the 9-minute period.

This tip is crisp and clear: Don’t present for more than nine minutes. Gong.io data supports this. 

Presentations for lost deals last an average of 11.4 minutes. Why do they go so poorly? Because it’s hard to retain attention. If you do go longer than nine minutes, switch it up. 

Vary something that re-captures attention and keeps people engaged. Change channels by doing something like switching up who’s speaking in real life or on video. This can rest your clock to zero, and you’ve got nine more minutes for the next portion of the show. 

10. Be strategic with social proof. 

Social proof. Best friend or worst nightmare? It can be either one, so use it carefully. For example, generic social proof (i.e., naming impressive clients for brand power alone) is a disaster. Buyers might not identify with them. Sure, they’re dazzled, but they may not see how they relate to your current client.

An effective strategy is to reference clients similar to your buyer, with the same pain points, challenges and needs that they can relate to. You can tell an accompanying story about the client and their pain points, helping the buyer see themselves in the story you’re telling.

11. Talk price after you establish value.

Would it surprise you to know it matters when you talk about certain topics? It can actually affect whether you win or lose a deal. Pricing is a great example of this principle.

The top salespeople wait to talk about pricing. They know it’s important to demonstrate their product’s value first.

Set an agenda at the start of your call so your buyer knows when to expect a pricing discussion. They’ll be less likely to raise it early, and if they do, you can refer back to the agenda.

Open with something like, " I’d like to talk about A, B, and C on our call today. Then we can go over pricing at the end and -- if it makes sense for you -- talk about next steps. Does that work for you?"

You’re all set.

12. Reference your competitors.

Our data shows that you’re more likely to win a deal if you talk about the competition early in the sales process instead of ignoring them completely.

For best results, practice this during your first sales presentation. Waiting until the end of your sales process puts you into a dangerous red zone. Your buyers will already have formed opinions, and they’ll be harder to change.

In other words, at the end of the day, buyers will justify a decision they made early in the process, which is why it’s critical to set yourself up as the winner early on. Talk about the competition in your presentation. Put the conversation out there. Get your buyer to see you through that lens, and you’re golden.

Over To You

You now have 15 new tips and techniques to throw down this quarter. Many of these data-backed moves come from Gong.io’s own findings and have proven to be effective for us. Implement them, and I know you’ll boost your numbers.

Don't forget to share this post!

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What’s an infographic and how can it help your business?

Do you use infographics in your marketing?

If you don’t, you’re missing a trick.

As humans, we’re wired to process images faster than text. And we also remember them more easily.

In one study , test subjects remembered 2000 out of 2500 images they saw for just ten seconds each. In another , presentations with graphs and other visual aids were 43 percent more persuasive than text-only presentations.

Clearly, infographics are a golden opportunity to stand out and make your business more memorable. With this in mind, here’s an in-depth look at:

• What infographics are
• How to use them in your business
• Where you can find infographic templates for free or next to nothing

What are infographics?

Infographics present information in a concise, visual format. They include graphs, flowcharts, timelines and other types of visual representation.

Here’s a look at five of the most popular types of infographics:

Statistical

These are great for summarizing survey results, collating data from different sources or backing up an argument with relevant statistics. For example, this infographic by Venngage uses a mix of bold fonts and icons in primary colors to present the facts about childhood obesity

Informational

Break down a new or complex concept into bite-sized chunks. For example, these infographics all use the same format and subheadings. But the different colors and funny images make it easier to understand the differences between four stock market trading styles

Geographical

These are perfect for visually representing location-based data. A map — or maps — will probably be the infographic’s main focus. But you could also use other images, such as graphs or pie charts, to buttress your main point. Here’s an example of how this would work

Display your business’ origin story, give your audience an overview of key milestones or summarize a series of important dates. Here’s a history of web design with boldly colored headings and clean icons over a white background

Hierarchical

The best-known example is probably the food pyramid . This groups together foods that have the same types of nutrients in order of importance. But you could use this kind of infographic to visually represent any other hierarchy, including your business’ chain of command

How can infographics help your business?

Infographics are great at summarizing complicated information in an appealing, easily digestible format. Add the fact that 90 percent of the information that reaches our brain is visual , and it’s not hard to see why infographics are such powerful marketing tools.

Here are four ways infographics can benefit your business:

1. Boost your social media engagement

Your followers are 94 percent more likely to see your content if it has relevant images. Seeing as 211 million pieces of content hit the internet every single minute, that’s a significant advantage.

More to the point, people share infographics three times more often than other kinds of content. And we all know shares are crucial if you want to get your name in front of as many people as possible.

2. Get more website traffic

Websites with visual content get 12 percent more visits . Right off the bat, that’s a 12 percent increase in your chances of getting an inquiry or making a sale.

But research also shows that infographics are more likely to persuade customers to reach for their wallet. According to this case study , for instance, website visitors who saw an infographic were more likely to ask about the company’s services.

3. Hammer your message home

Your average website visitor will read 20 percent of your text at most . But relevant images “ are treated as important content and scrutinized. ”

Have a key message you want to deliver? Using an infographic can help you make sure it gets the attention it deserves

4. Improve your SEO

Because infographics are so popular and shareable, they can be an invaluable source of backlinks . These are links from other websites to yours.

Backlinks are ranking factors . In other words, having lots of good quality backlinks tells Google your website is useful, relevant and trustworthy. This means you’re more likely to turn up in search results when someone makes a search related to your business.

How do you create a great infographic?

Infographics are powerful marketing tools. But you can’t expect good results if you just slap something together without giving it some careful thought. 

Here are our four top tips for creating a great infographic:

Create an eye-catching headline

To paraphrase the great John Caples , the headline can make or break a campaign. And it can make or break your infographic. 8 in 10 people won’t read past the headline, so you need to make it count.

What makes a good headline is a whole topic unto itself. That said, you won’t go too far wrong if you aim for something that’s:

• Attention-grabbing

Use statistics

Nothing boosts your credibility like solid, research-based evidence. Use trusted sources. Or, even better, do some research yourself

Keep it concise

This is a fine balance. You’ll want to give your audience something valuable to think about. At the same time, part of an infographic’s appeal is that it’s to the point. If it starts looking longer than a graphic novel, some might be discouraged from reading and sharing it

Make an emotional connection

Tapping into your audience’s emotions makes your content more relatable. For example, Copyblogger’s 15 Grammar Goofs uses humor to explain common grammatical mistakes without talking down to the audience

5 free or cheap infographic design makers

While you’ll need to think carefully about the content, creating a compelling design isn’t as difficult as you might think.

Here are five tools you can use to make infographics for free or on the cheap.

Whether it’s flyers, visual social media posts, business cards or — you guessed it — infographics, Canva has become the go-to tool for many content creators. With thousands of templates to choose from, you can create eye-catching infographics even if you have zero design sense.

Best of all, it’s completely free to use. You just have to create an account.

2. Piktochart

Piktochart ’s more than five million users — these include The Guardian , Moz and Booking.com — have created a massive 35 million infographics.

You can get started for free even if you don’t have any design knowledge. That said, the website has several video tutorials to help you get up and running as quickly as possible.

3. Infogram

Infogram is used by the likes of LinkedIn , SkyScanner and Politico . You can get started for free, but the free plan will only let you create infographics for up to ten projects.

For $19 a month, you can expand to 100 projects. You’ll also get access to over 100 premium templates, 500 map types and one million premium images.

Visme has thousands of templates you can use to create infographics, presentations and other types of visual content.

You can get started for free. But if you want more features — including privacy controls, folders and a whopping 10 gigabytes of cloud storage — it’ll set you back $25 a month, paid annually.

5. Google Charts

Yes, the mighty Google has a product for everything, including infographics. Google Charts is powerful, easy to use and, best of all, 100 percent free.

Unlike the other infographic makers on this list, Google Charts also integrates with other tools such as Google Analytics . Which means you can collect data in real time. You can also connect different charts with similar data and view them all from a single dashboard.

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