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MBA Dissertation Topic list provided here consists of project reports for ms mba students. Students can use these projects as reference for dissertation projects.

Impact of Integrated Inventory Management Strategies on the Effectiveness of Business Performance

SCOPE OF THE STUDY:

The scope of study is divided into two different aspects, firstly the geographical scope and second is the conceptual scope. The geographical scope of the study confines to the Inventory Management mechanisms in Hyderabad business environment and conceptually it confines to the Integrated Inventory Management and their impact on Vendor satisfaction.  Geographical scope further confines to Pharmaceutical Companies in Hyderabad.

OBJECTIVES   OF THE STUDY:

The main research objectives are defined as under:

• To understand the impact of Integrated Inventory Management strategies on the effectiveness of Business performance with special reference to Pharmaceutical Companies
• To assess the impact of Integrated Inventory Management on the satisfaction levels of Vendors of Engineering items in   Pharmaceutical Companies
• To explore the concepts and practices associated to Inventory Management at Pharmaceutical Companies.
• To understand the relevance of theoretical aspects to practical implementation in improvising the productivity in an organization with regard to Inventory Management.

HYPOTHESES:

Hypothesis 1:

Null Hypothesis H0: inventory Management has a direct implication to business organizations in enhancing their operational efficiency

Alternative Hypothesis H1: inventory Management has no implication to business organizations in enhancing their operational efficiency

Here, null hypothesis is accepted.

All the variables show a significance association with overall satisfaction with Inventory management strategy and its impact on Business performance. Hence we can conclude that there is a direct implication of inventory Management on the business organization in enhancing its operational efficiency.  

Research Question

On the basis of the research objectives developed above, the main research question of this research study is developed. The research question is drafted as to what extent the Integrated Inventory Management has been supportive to enhance the operational efficiency of business organisation . The research study also seeks to provide answers to the following sub-research questions:

This research question is well defined and useful to provide a clear, direct path to the research work in order to achieve its aim and objectives in the most successful way.

Research Hypothesis

In this context, the main hypothesis for the following research study is defined and developed as under:

Null Hypothesis H0:  Integrated Inventory Management has a direct implication to business organizations in enhancing their operational efficiency

Alternative Hypothesis H1: Integrated Inventory Management has no implication to business organizations in enhancing their operational efficiency  

DATA COLLECTION

Primary Data: The primary data is collected from among the staff working in Inventory Management divisions at Pharmaceutical Companies Hyderabad with the help of questionnaire using 5 point Likert scale.

Secondary Data: The secondary data is collected from selected texts and Journals.

RESEARCH DESIGN:

  The Research design used for this study is partly descriptive in nature using secondary data and partly Exploratory in the form of primary data.

SAMPLE DESIGN:

a) Sampling Technique

Random Sampling technique and Area sampling was used for collecting data related to Integrated Inventory Management from   among the staff working in logistics and procurement division of engineering instruments in Pharmaceutical Companies.

b) Sample Size: Sample size is limited to 100 from among the employees working in Pharmaceutical Companies

c) Sample units: The staff involved in Inventory Management activities of Pharmaceutical Companies form part of the sample units.

 The staff working in Procurement department of five selected Pharmaceutical Companies such as Dr Reddy’s Lab, Mylan Pharma,Hetero Drugs, Aurbindo Pharma & MNS Laboratories Pvt Ltd  formed part of the Sampling units.

d) Sampling frame: The sampling frame is taken from Hyderabad based Pharmaceutical Companies Company.

A study on Equity Analysis with reference to Selected IT Companies

  STATEMENT OF THE PROBLEM:  

The study covers all the information related to the Equities it also covers the risk and returns in IT industry. The study is confined only one Sector i.e IT industry and the entire study is based upon their Stock prices for a period of last two years. The present study attempts to analyze the risk and return in the IT industry in the current scenario and attempts to give a well understanding to the investors regarding the investment in this industry.

  OBJECTIVES OF THE STUDY

• To observe the rate of fluctuations in equity share prices of IT industry.
• To determine the amount of risk & returns involved in the securities of IT industry.
• To observe the degree of volatility in IT industry.
• To understand the price fluctuations & the factors influencing the fluctuations of IT industry.  

The Scope of the study confines to the risk and return analysis and price fluctuations in respect of the equity share prices of the major IT companies traded in the stock exchange for a one year period. The study aims to find out the factors influencing prices of the IT stocks.

The Study on Risk and Return Analysis of equity shares in IT industries was undertaken with an objective of getting an insight into the concept of investments, the risks and the returns involved. The study aims to determine the risk involved in the investments and the factors affecting the risk. The other objectives of the study are to observe the rate of fluctuations and the degree of volatility of the selected industries.

The study is confined to the IT sector and analyzed four companies – TCS, WIPRO, HCL INFOSYSTEMS and INFOSYS. The data of the only one sector – TCS, WIPRO, HCL INFOSYSTEMS and INFOSYS are collected.  

Business Analysis Report of Health Medical Insurance Company

Evaluation of company analysis is deals with financial performance and the status of the selected company by analyzing the stare prices, assets, liabilities etc., which shall enable investors to take decision on investing in shares of the particular company. In this Study the Health Medical Insurance Company is the organization which has been taken for evaluation and analysis of the company. 2018-19, 2019-20 & 2020-21 financial statements and stock movement in share market is been considered for analysis in this assignment.

Objectives of the Study:

• To understand the concept of Company analysis with respect to financials.
• To Analyze the Financial position of Health Medical Insurance Company .
• To do data analysis & Interpretation which shall enable investors to take decision on investing opportunities.

Need of the Study:

Now a days the Investments in companies through stock markets has become prominent and individuals are investing their hard owned in stock markets and there are many cases of break even, loss gain etc., as the share market prices are not stable, and they fluctuate hence this type of analysis helps investors to take better decisions at the time of Investments. Hence there is need for this type of company evaluation and analysis.

Scope of the study:

The scope of the study is confined to Health Medical Insurance Company and there is no comparative study with any other company. The data from 31 st December 2018 to 31 st December 2021 is been taken for analysis. The financial and non financial data taken from their website and the scope was limited as the capital budgeting, expansion or diversifications, budget allocations after 31 st December 2021 is not in the scope. The scope is all about financial and company related data available on website and other resources .

  Evaluation Methodology: 

Primary Data: The primary data is been collected from the company website, articles and journals etc., which are relevant for the study.

Secondary Data: The secondary data is been collected from Australian stock exchange and through other sources which are essential for data analysis and interpretation.

Review of Literature: There are multiple aspects involved in this study, they are financial and accounting concepts like ratio analysis, Share price fluctuations, WACC calculation, Capital structure, etc., and the other side evaluation techniques, Company profile, analyzing the data etc., needs conceptual knowledge and in literature review all concepts which shall help in finalizing the study were covered in this chapter.

Data Analysis & Interpretation: The Financial data of Health Medical Insurance Company is been analyzed by using accounting principles and the formulas which shall enable to do findings and the same shall lead to recommendations and conclusion and the same is been done under this chapter.

Findings: After data analysis there will be few points which outcomes of the analysis are Included in this chapter.

Recommendations: After identifying gaps or the findings, proposing the recommendations based on analysis and findings are covered in this chapter

Conclusion: This chapter contains a small brief about the study and its outcome and whether it is a right decision to invest in Health Medical Insurance Company or not and the current position of Health Medical Insurance Company and future scope of Health Medical Insurance Company are covered in this chapter.

Limitations:

In websites and financial statements which they publish are only consolidated ones where as detailed transactions of cash flows, funds flows, fixed assets and their values, variable assets and their values cannot be studied in detail to have further better understanding of the financial position of the Health Medical Insurance Company .

New Business Model for Diamond Jewelry Segment

Executive summary.

This society is diversified in all aspects. The Income levels of the people of India is been increasing which is enabling to increase in the buying capacity. The tastes and preferences are changing. The maximum individuals especially the women of India spend most of their money on shopping whereas the major spending goes into buying Jewelry.

The money spent on buying Jewelry can be treated in two ways and is social status and the second one is an investment. There are so many players who are in this business. This industry is been recording consistent growth of 5% every year. The government of India has identified the future boom for this segment and they have come up with wide range of initiatives like tax exemptions, liberalization of taxes etc., As foreign direct Investment has opened doors for the foreign players to invest their money in India.

There are different types of business models that came into the picture. Earlier there was only a traditional way of business where they will have fixed customers and Even the traditional customers if they have any function they prefer the only vendor whom they know but now a days the tastes and preferences are changing and traditional these traditional players could not cope up with changing environments. Now the trend is the retail business.

There are national and International players who are into this business. Every company has got its own business strategy, business plans, and models. In this study, I have gone through the various business models which are being adopted by various companies and there are a few players who are not coping with the change and they are getting into losses. In this study, I have proposed a  new business model which will help the existing players to cope with this and even it will help the new entrants of business people who want to enter into this diamond Jewelry business.

Introduction

India once is called the golden bird where we used to have a tremendous wealth of diamonds and Jewelers. India was a land for precious gems, diamonds, etc., world’s famous Kohinoor diamond was also born in India. Nowadays diamond jewelry has become fashionable and it is being considered a Prestige symbol and status signature. This trend is seen across the globe in almost all parts of the world. The increase in GDP and the Income levels of population of has created an urge to spend money towards luxury and the major contribution is from investing on diamond jewelry.

The economy of India has created a wide range of markets for diamond jewelry which leads to competition. There are so many national and international players who came into the business in India with huge Investments, new designs, and Models with sophisticated research & Development teams. The brand ambassadors of this segment are being paid huge.

This business in India is being done in two ways first is the old and traditional way where they have fixed customers and they do it in a disciplined way on a small scale where as when it comes the second model is a modern way where they educate customers on how to check the quality of the diamond etc., they invest huge amount of ambiance, quality staff, research, and development, etc., where they have to reap returns in this heavy competitive environment. There is an upcoming trend that is recording 5% consistent growth is the online purchasing of diamond jewelry.  

The rationale of the Study:

The way of doing business in the diamond jewelry segment is dynamic in nature in current business competition and the environment. Diamond jewelry is one of the segments which is playing important role in the Indian economy by contributing 7% of India’s GDP. The government of India has identified this segment as fastest growing segment in India and it has liberalized regulations in Imports and exports. We believe or not there are more than 500000 diamond jewelry players are there in India.

The gross exports of Diamonds and gems from India to different parts of the world are worth US$ 3.23 Billion. It is been estimated that there will be consistent growth of 16% per Annum consistently till 2022 in India. In spite of having available resources except for quality human resources, there are few players who are getting into losses and there are players who are game changers who work on strategies and they are being successful. Keeping in mind the facts and figures of the diamond jewelry market in India, I have chosen the topic: Business Plan for Diamond Jewelry. This has to help and it should be like a ready reckoner for new entrants as well as for the players who could not cope with the competition.

• The major objective of the study is to identify, analyze and plan a competent business model which suits the Indian market
• The Business Model should help traditional diamond jewelry businessmen to compete with the corporate brands
• This Business Model has to help and it should be like a guide for new companies who want to step into the diamond jewelry business.
• The Business model should be competent where it has to consider the fluctuations of the markets, season and un season with respect to different parts of India, customer buying behaviors of a particular location, changing customer preferences, etc.,
• The key attributes which make the diamond jewelry business success

Scope of the Study:

The Scope of the Study is in India. The study consists of considering the existing models of business which are being adopted by corporates, traditional business men and the upcoming and successful retailers, online vendors, etc., The functional scope consists of considering almost all aspects of the business.

For retail business the scope covers the ambience, designs, models, staff, amenities, discounts, prices, events, etc., for online model it covers technical aspects and for traditional diamond jewelry business segment the current model which they are doing and the identification of gaps. The scope is huge as the objective is to prepare a competent business model which has to suit maximum number of entrants who are there in this business and who want to enter into this business.

Methodology:

The Methodology consists of Qualitative and Quantitative methods. The first one is a questionnaire-based model where the responses will be collected from the customers who buy diamond jewelry. This is a quantitative technique that I would be using in the project. The Qualitative technique is to observe the current business plans and the models of existing players.

The primary data will be collected from the different organizations that are in this business. The data will be collected from Corporates, senior leaders of the corporates, the traditional businessmen who are in diamond jewelry business. I’ll collect the data in a sequential way with a predefined questions which will be shared in final draft as it is tend to change from company to company and from person to person.

There will be additions and deletions in this set of questionnaires. The objective here is to understand exactly the mode of operations, business strategy existing and future etc., There is another set of questionnaire where the responses will be collected from the customers who buy diamond jewelry through various modes or at various stores or at various defined places or locations.

The secondary data will be collected through data analytics and statistics. The data will be collected from magazines, books, journals, and our academic concepts, etc., the secondary data mainly focuses on the strategies, theoretical knowledge, facts, and figures of the market and its analysis, etc.,

The Data Analysis part will be done by using statistical tools, and percentage methods for questionnaires from customers, and the final business plan will be derived based on responses collected from the business heads and representatives of different organizations and they will be compiled in line with the secondary data and finally, the business model or the Business Plan will be derived. This will be derived from the findings and conclusion as a part of the result of the Study.

Expected outcome:

The expected outcome is a Diamond Jewelry business model which is competent and which has to suit the Indian market which is domestic. In this project, I will not consider exports. This Model will be focusing on the domestic market which is a plan which has to help retailers, and traditional businessmen and coping up with online sales which is an alternative.

Project Report on Marketing Strategy for Launching Technical Writing Company

The market entry strategy of any new companies or products encompasses marketing services that are put together when a product is entering into a consumer market. These services can be delivered separately depending on the consumers’ or customers’ needs and stage in the globalization process. By using the proven market entry strategy framework assess whether companies should enter a market or not, why, and how?

Today customers we will look at how could be affected by the threat of new entrants in the market and how can use barriers to entry to deter new competitors. This is one of the forces in Michael Porter’s Five Forces model of industry analysis.

Any indication that a market is growing, under-served or predominantly profitable will generate interest from an industrialist who believes that there is money to be made from the market. Where the existing business is making good profits, an entrepreneur will see this as an opportunity too good to miss. So before ordering Porsche and move house to a ten bedroom mansion, we need to think what these signs of success are saying to the competitors.

Objectives of research

• To study about the market entry strategies for technical writing and publications
• To investigate potential target markets in India.
• To analyze which types of people exactly needed for the new business.
• To investigate competition among local companies and marketers

This Project is meant for Identifying the Potential of technical Publication Market in India and mapping the Marketing Strategy for Running or launching the Technical Publications Company in India. 

Problem Statement:

As we explore this topic in more details, it would be interesting to know what experienced technical writing professionals in the Indian industry think about the Indian market, when equipped with the necessary information about the Indian outsourcing market as was discussed earlier in this study. As it is an outsourced Business form from US, UK and European continent there will always be a fluctuation which needs to be considered while proposing a Marketing Strategy.

Conclusion:

The empirical data and analysis have shown an understandable market strategy for a new company to enter into India it may the foreign player starting business in Indian an Indian starting technical writing or publishing company in India . (The project is about a startup to be launched in India. It is not about a foreign company setting up a new company in India.) It is clear that technical writing companies are highly interested to enter the market where there is market demand and presently,  increasing human resource and technical efficiency light has a potential demand in developing countries.

To enter the market, technical writing companies prefer to get the govt. support, better business infrastructure, like if the company is started in IT special economic zone the company will get free infrastructure like power, transportation etc., along with service tax exemptions etc., and they can even get the quality human resporces. better market opportunity and customer demand of their product. Product price, labour cost, potential business partner and market demand are the key strategic objectives what technical writing companies should focus on.

Joint venturelike getting tie up with the established foreign technical writing companies where they can give works continuously as they will have the good client base is the most popular and safest entry mode when company wants to enter into developing market. To monitor the distribution channel and transaction cost should be done before entering into developing country. It is always best to know the market as much as possible and find out how major players conduct their business so that technical writing companies can take the competitive advantages after entering into the market. Finally, market evaluation is very important for technical writing companies to know what mistakes they have done so that in future company cannot make that mistake again.

The result of this research has discussed new theories and important knowledge which can be used by companies to choose the right market entry strategy and to reduce the risk in the future. However, our project is not the end of this study. We would call it as just the beginning of the further studies which should be done to establish the emerging theories and minimize the gap.

Recruitment & Selection Procedures at Staffing Firm

Statement of the problem:.

The purpose of the study was to understand the behaviors as well as the techniques used in hiring candidates. Observations and suggestions were made so as to enhance the quality of the effort taken. Attrition and recruitment are directly proportional to each other whereas retention and recruitment are inversely proportionate. In the same manner, the cost of the company and attrition are directly linked with each other. The higher the attrition rate higher would be the recruitment rate in turn increasing the company`s cost. This problem will be analyzed during the course of the project

Objectives of the study:

1. To study and understand the methods and procedures used for recruitment & selection. 2. To understand the objective of the recruitment policy which is to be used to resource the best talent through internal and external sources to achieve the business objectives and goals of the Company. 3. To learn what the process of recruitment and selection should be followed. 4. To develop recommendations to overcome the barriers to the recruitment & selection procedures. 5. To get practical knowledge in employee hiring in the organization. 6. To give suggestions on the basis of the observations made during the course of project work

Explanation of the Method:

The methodology used to collate data will be primary as well as secondary.

PRIMARY DATA:

Primary data information on a first-hand basis will be taken. Personal contact will be made with the hires as well as with the candidates. The contact can be in all forms of communication viz. email, telephonic conversations as well as direct contact. The resumes will be handled and screened with the help of the project guide. This will give an in-depth knowledge of screening, reviewing, and sorting of resumes. Further with the help of various sources, the resumes will be taken into consideration for recruitment.

SECONDARY DATA:

Data will be collected from websites, going through the records of the organization. This will be the data that has been collected by the individuals for purpose other than those of my particular research study. Surveys will be done internally and externally to collect both primary as well as secondary data.

Questionnaire

Q.1) Organization clearly define the position objectives, requirements, and candidate specifications in the recruitment process? Q. 2) Organization doing timeliness recruitment and Selection process? Q.3) HR provides an adequate pool of quality applicants? Q.4) HR team acts as a consultant to enhance the quality of the applicant pre-screening process Q.5) Organization use effective process for the interview and other selection instruments, such as testing Q.6) HR trains hiring employees to make the best hiring decisions Q.7) HR finds good candidates from non-traditional sources when Necessary Q.8) HR department’s performance in recruitment and selection Q.9) HR Department is efficient in the Recruitment & Selection Policy of the employees Q.10) HR maintains an adequate pool of quality “protected class” applicants  Q. 11) The needs of the organization’s affirmative action, clarified and supported in the selection process

Study on Best Human Resource HR Practices in Software Services Company

PROBLEM STATEMENT

This study is conducted in Software services and it contributes to our understanding of human resource (HR) practice’s impact on organizational effectiveness.

OBJECTIVES:

• To study the effectiveness of current hr practices in Software Services Company
• To compare past and present HR practices in Software Services Company
• To analyze if any new improvement is made in the new HR practices
• To give proper suggestions for HR practices in Software Services Company
• To analyze Software Services Companies to achieve their goals through best HR practices

  LIMITATIONS

• Accuracy may not be possible (to compare the overall population, the sample size is less)
• Mumbai branch alone is considered for the survey for Software Services Company.
• The main limitation of the study is the lack of time.
• Due to time constraints, the sample size taken for the study is small.

  TYPE OF RESEARCH

The topic for the research study is trends in HR and the nature of the topic is theoretical and descriptive. So the conduct the research study the type of research suitable is descriptive research only. The data are collected from company records, employees, and customers of the companies performing in IT and other sectors. The descriptive research has met the requirement of the research study.

SUGGESTIONS:

• The company should not consider political, economic, or social factors for recruiting employees. Hence the company will not lose talent.
• The company can provide more motivational activities for the employees. This may improve the performance of the employees.
• The company can recruit more women employees, as there are only a few women employed in the company.
• More relevant training programs should be given to the employees, as it helps in the performance of the employees.
• The career development of each & every employee could be monitored. Each employee can also be given counseling individually, as it may help in the career development of the employees.

  CONCLUSION  

The project study in “Best Human Resource Practice” at Software Services Company was to determine the Human resource practices of the organization.

Software Services Company provides the best performance appraisal for the employees which helps to improve the performance of the employee. The health and safety measures provided by the organization to the employees are found to be good for the organization.

The study provides valuable information about the Human Resource Practices of the company. From the study, it came to know that the human resource practices of the company are carried out in the best way.

The Impact of Compensation Management Practices on Job Motivation

Project Title:

“ The Impact of Compensation Management Practices on Job Motivation with respect to Private Bank Employees in Mumbai City-A Study.”

NEED OF THE STUDY

The study on compensation management gives brief information about employee compensation in the organization and explains the employee reward system and which determines the performance of employees in their work. The Rationale for the study is to design a suitable compensation package for employees that is Cost Effective and at the same time provides Job Motivation to Employees.

The study focuses on compensation management in Private Banks in Mumbai. It gives detailed information on employee compensation based on their performance and employee levels in Private Banks.

This project is to study compensation management strategies & to evaluate the behavior & performance of employees in their work

OBJECTIVES OF THE STUDY:

• To Study the impact of compensation management on the performance level of Private bank employees in Mumbai.
• To know the various types of compensation provided by the company.
• To identify the satisfaction level of employees with their compensation.
• To Study the problems related to Compensation faced by Bank Employees and bring out suitable measures to solve them

RESEARCH METHODOLOGY:

Research Design: The Method of Research Design will be is both an Exploratory and Descriptive Study in Nature.

• Sampling frame: The sample frame will be taken from among the Employees working in Private Banks in Mumbai
• Sample size: The sample  size will be around 100 Private bank employees
• Sampling Procedure: The Sampling Procedure to be used is Random sampling since the Employees working in private banks will be chosen randomly.
• Sample Units: The Bank employees of HDFC, ICICI, AXIS, and Kotak Mahindra Bank will form part of 100 Sample units
• Period of the study: The duration of the project may be limited to 40 -50 days approximately

Data Collection Methods:

• Primary data: Under Descriptive research design primary data will be collected using a well-structured questionnaire that contains questions satisfying the objective of the Study.
• Secondary data: Under Exploratory Research, Secondary Data will be collected from among the following:

  HRM Journals, Textbooks, Journal on Labour relations, Websites Newspaper Articles, and other Published Materials.

Data Analysis:

Cross Tabulation, Graphs, charts, Percentages, and other suitable Statistical Tools such as Chi-Square may be used for Analysis

LIMITATIONS OF THE STUDY:

• The study will be undertaken among respondents residing in Mumbai city only.
• The Study will be undertaken for a period of 40-50 days
• The sample size is Limited to 100 only.
• The opinion of the Respondents may change during the post Research period

DIRECTIONS FOR FURTHER RESEARCH

The compensation level decision may be considered the most important one for individuals. In terms of both employee attraction and cost considerations, it is often considered by most managers as a primary consideration. Hence, this research has huge future scope to extend the benefits of Compensation to Bank employees. The Banking Companies by adopting suitable Compensation Management practices will help the employees to be motivated to perform better.

A Study on impact of HRM Practices in Selected Construction Companies in Chandigarh

“A Study on impact of HRM Practices in Selected Construction Companies in Chandigarh.”

STATEMENT OF THE PROBLEM:

Employees are encouraged to take more responsibility, communicate more effectively, act creatively, and innovate HRM links remuneration to customer satisfaction metrics. This study helps the importance of Quality circles and its impact on employees productivity which in turn help the Construction Companies to achieve its goals.

• To find the degree of HRM Practices implemented in the Construction Companies in Chandigarh
• To study the level of commitment of employees towards their work in Construction Companies of Chandigarh
• To analyse the techniques used for maintaining quality of work in Construction Companies in Chandigarh
• To study the impact of HRM practices on employee performance in the Construction Companies.

SAMPLING DESIGN:

• Sampling Procedure: The Employees will be randomly selected from the Construction Companies.
• Sample units: Employees of five selected companies such as L&T, Consort Builders, S.S Constructions, ATS office, Ansal housing having branches in Chandigarh will be part of 100 sampling units.
• Sample size: The sample size of about 100 employees will be taken for the Study dividing equally among five Construction Companies.
• Data Collection :

Data will be collected from employee from different departments in an Organization.

• Primary Data:

The primary data will be collected through questionnaire. About 100 employees would be taken from four selected Construction Companies for the Study.

• Secondary Data:

The secondary data will be collected from HRM journals, magazines, text books on Management, websites and other publications.

• Data analysis
• Statistical tool such as Cross tabulation, charts, graphs, percentages and other suitable tools may be used to analyse the collected Data.

Period of the study:  about 50 days

LIMITATIONS OF THE STUDY:  

• The study is confined to HRM practices in Construction companies in Chandigarh only.
• The study is Limited to 100 employees working in Construction Companies
• The study is limited to for a period of 50 days only.
• The opinions and respondents may change over the period of time.
• The Data collected may become out-dated in future as new HRM practices may be implemented in future.

A Study on Green accounting practices with reference to Indian Companies

SCOPE OF WORK

•   To make studying the significance and utility of Green accounting and reporting in Indian Companies
• To examine and identify the shortcoming in the existing legal and accounting framework for Green accounting and reporting in India.
• To critically examine the Green accounting and reporting practices adopted by public and private sector Indian companies with special emphasis on post economic liberalization era.
• To find out the difference of opinions between public and private sector Indian companies relating to environmental challenges, protection, and management.
• To compare and contrast the accounting and managerial attitudes towards the nature and periodicity of disclosure, cost, and audit of Green accounting and reporting among Indian public and private sector companies.
• To suggest measures to streamline the existing Green accounting and reporting and to identify the future prospects of Green accounting and reporting in India in a fast-changing Industrial environment.

Methodology

Public and private sector companies that play a vital role in the social responsibility of multifarious nature both have been included in this study. The present study covers only accounting and reporting on environmental aspects since the liberalization of the economy.

The method adopted to solve out the problems is based on the primary data. Primary data for this research work will be collected through questionnaires from the employees of public and private companies in India. There is little use of Secondary data gathered from government reports, journals, newspapers, magazines, and websites. The data so collected will properly be classified, tabulated, and analyzed according to the objectives of the study using the Percentage Method.

  The period for the study for doing the project work is one month.

EXECUTIVE SUMMARY:

In recent years, Environmental pollution becomes severe and the stakeholders are considerably worried about the issue which paved the way for the growing concern about the implementation of green accounting. In this paper, an attempt is made to discuss the theoretical foundation of green accounting and reporting practices with special reference to India. Green accounting and awareness have given more important as it is the need of the day.

Objectives of Green Accounting

The objectives of green accounting and reporting are as follows:

• To help in the negotiation of the concept of environment and to determine the enterprise’s relationship with society as a whole and the green pressure group in particular.
• To segregate and collaborate all Environmental related flows and stocks of resources.
• To minimize green impacts through improved product and process design.
• To ensure effective and efficient management of natural resources.

OBJECTIVES OF STUDY

• To make studying the significance and utility of Green accounting and reporting in Indian Companies
• To find out the difference of opinions between public and private sector Indian companies relating to green challenges, protection, and management.

Research Design:

Public and private sector companies that play a vital role in the social responsibility of multifarious nature both have been included in this study. The present study covers only accounting and reporting on green aspects since the liberalization of the economy.

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200+ Subject-Wise MBA Dissertation Topics to Check Out This Year

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2. Ensuring Availability of Secondary Data

Avoid last-minute topic changes by ensuring ample secondary data for your chosen MBA thesis topics. Don't delay the search for secondary data; confirm its availability during topic selection to streamline your research process.

3. Inculcating Quantitative Study

While textual analysis is appealing, integrating quantitative study enhances the depth of your MBA thesis topics. Numbers provide credibility and engage readers effectively. Strike a balance between theory and numerical analysis for impactful research.

Pursuing an MBA will help you advance your career in the business world. Many of the top universities and colleges in the world offer MBA programs in various fields. 

Subject-Wise Best Research Topics for MBA Students

The possibilities for MBA thesis topics are vast, covering all facets of business administration. To narrow down options, consider various subjects. Despite constraints, here's a list of excellent research topics for MBA students for your research and exploration.

Accounting 

1. Investigating the influence of industry and public knowledge on market share index fluctuations

2. Assessing the significance of auditing for large corporations

3. Analysing the country’s tax scheme

4. Factors to consider when investing in financial markets

5. Evaluating risk-taking in companies from an accounting perspective

6. Providing recommendations for circular debt management in business firms

7. Exploring the differences and similarities between external and internal auditors

8. Examining the challenges faced by external audits due to equal value calculations

9. Analysing taxation as a human rights policy and supporting it with evidence

10. Understanding the impact of the current tax structure on lower-income individuals

Operations Management Dissertation Topics

1. Defining the concept of ‘Legality’ in supply chain design

2. Exploring the role of virtual supply chains in facilitating short-term business collaborations

3. Assessing the feasibility and effectiveness of self-driving cars in supply chain management

4. Impact of big data analytics on efficient inventory management

5. Significance of RFID in Toyota's inventory management

6. E-commerce inventory management strategies

7. Production scheduling strategies in manufacturing environments

8. Production scheduling strategies in the automobile industry

9. Case study: Toyota's production scheduling strategies in the UK

10. Utilising AI for quality control: A case study of Amazon.com

Business Management Dissertation Topics

1. Strategies for supporting gender equity in traditionally male-dominated industries

2. Impact of management's socio-cultural background on leadership relationships

3. The effect of employment benefits on employee and company productivity

4. Adaptation of small business strategies to globalisation

5. Role of feedback in cultural shifts within multinational corporations

6. Assessing team performance in multinational corporations

7. Examining small business strategies in the context of globalisation

8. Analysing team performance in multinational corporations

9. Human resource management and policies in non-profit organisations

10. Role of foreign direct investment in the economy of developing countries

Finance Dissertation Topics

1. Exploring the swift expansion of international microfinance

2. Investigating the growth of microfinance within the UK banking sector

3. Analysing the impact of microfinance on emerging economies

4. Assessing the role of credit and financial services in investment

5. Examining microfinance's contribution to poverty alleviation and economic growth

6. Contrasting FDI strategies between Europe and Asia

7. Studying emerging market stock synchronicity and analyst coverage

8. Evaluating the influence of foreign direct investment on developing nations

9. Assessing the effects of European financial regulations on cross-border investments

10. Scrutinising ongoing banking sector reforms in emerging economies: the Brazilian case

We also have a list of different finance dissertation topics in brief. You can also check out these topics for more information.

Marketing Dissertation Topics

1. Evaluating the significance of personalization in digital relationship marketing during the COVID-19 era

2. A case study on UK fitness brands building customer loyalty through high-value content

3. Analysing obstacles facing Tesco’s loyalty card scheme in today's market dynamics

4. Leveraging social media for customer acquisition through relationship marketing

5. Investigating the impact of product quality on consumer satisfaction

6. Assessing consumer understanding of brand values through a Starbucks vs. McDonald’s case study

7. Using digital methods to enhance brand salience: a case study approach

8. Exploring the impact of product availability on SME brand image

9. Transitioning a brand's reputation across industries: lessons from Virgin Cola

10. Assessing beauty brands' direct marketing efficacy using YouTube

Information Technology Management Dissertation Topics

1. Predicting the future impact of information technology on global business

2. Assessing the pace of technological advancement in meeting global financial system demands

3. Analysing the impact of the Sony hack on international market transactions

4. Exploring how technological advancements enhance global trade

5. Investigating the influence of religion on IT adoption in Yemeni universities

6. Assessing the impact of mobile technology on international students in British universities

7. Examining online discussions' role in promoting interaction and collaboration in blended learning environments

8. Applying instructional techniques to improve problem-solving abilities

9. Evaluating the effectiveness of automated tools in literature reviews for students

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Strategic risk management dissertation topics.

1. Exploring the Influence of Current Global Supply Chain Trends on Risk Management Strategies

2. Investigating Social Risks' Impact on Multinational Corporations and Shareholder Value

3. Assessing Liquidity and Credit Risk Management in Financial Markets

4. Best Practices in Operational Risk Management for Warehousing

5. Comparative Analysis of Risk Management in Financial Sectors

7. Critical Factors for Operational Management Success in Financial Services

8. Analysis and Mitigation of Social Risks

9. Overcoming Obstacles in Operational Risk Management

10. Utilising Risk Assessment to Manage Medical Errors

11. Long-term Risk Management in the Banking Sector

Entrepreneurship Dissertation Topics

1. Consequences of Chronic Unemployment in Major Economies

2. Government Bailouts vs. Corporate Responsibility

3. Profit Dynamics of Insurance Firms

4. Subsidised Loans and Business Practice Ethics

5. Risk and Reward in High-Risk Investments

6. Tactics for Long-term Financial Security in Small Companies

7. Real Estate Investment Risks and Myths

8. Investment Opportunities During Economic Downturns

9. Strategies for Risk-free Profits in the Stock Market

10. Factors Influencing Business Bankruptcy Probability

11. Human Resource Management Dissertation Topics

Implementing HR Philosophies in the Workplace

1. Collaboration Between Corporate Management and HR

2. Choosing Interpersonal Skills: Soft vs. Hard

3. Objectivity vs. Subjectivity in Employee Appraisal

4. Employee Engagement and Incentive Impact

5. HR Departments' Role in Organisational Change

6. Performance Improvement Strategies for Employee Evaluation

7. Employee Perspectives on Performance Reviews

8. Impact of Motivation Programs on Productivity

9. Enhancing the Employee Selection Process

E-Commerce Dissertation Topics

1. Investigating New Businesses' E-Commerce Strategies

2. Analysing Traditional Businesses' E-Commerce Migration

3. E-Commerce Strategies: Serendipity or Strategy?

4. Components of a Successful E-Commerce Strategy

5. Examining Payment Processing Models

6. Evaluating Social Media's Role in E-Commerce

7. Strengthening Customer Relationships through E-Commerce Tactics

8. The Significance of Unique Selling Points in E-Commerce Growth

9. E-Commerce Marketing Mix: Online vs. Hybrid Presence

10. Comparing Pay-Per-Click and Pay-Per-Click Advertising

Economics Dissertation Topics

1. Impact of Market Competition on Corporate Growth Strategies

2. COVID-19's Influence on Corporate Market Entry

3. Non-Profit Financing Models and Long-Term Viability

4. Privatisation's Economic Policy Ramifications

5. Challenges Posed by Digitalization in Industries

6. Brexit's Effects on UK Industrial Policies

7. COVID-19's Impact on the Entertainment Industry

8. Global Perspectives on Alternative Energy Markets

9. Shifting Consumer Preferences Over Two Decades

10. Cultural Influence on Entrepreneurial Behavior and Business Initiatives

Health Care Management Dissertation Topics

1. Examining Mid-Level Providers' Role in Healthcare

2. Telemedicine's Impact on Healthcare Administration

3. Addressing the Opioid Crisis in Healthcare

4. Growth and Consequences of Urgent Care Clinics

5. Supporting Families Caring for Dementia Patients

6. Health Literacy's Influence on Prostate Cancer Outcomes

7. Governance and Ethics in Patient Portal Use by Guardians

8. Employee Turnover Due to Tuition Reimbursement Programs

9. Follow-Up Procedures After Medical Errors

10. State Legislation's Effects on Medical Malpractice Insurance

International Business Dissertation Topics

1. Investigating the Success of Global Business Teams in Multinational Companies: Testing an Interfering Process Model.

2. Exploring Corporate Governance's Role in Globalization and Firm Performance.

3. Assessing Brexit's Impact on British SMEs: An Examination of Likely Effects.

4. Analysing Business-Government Relations: Contingency Theory Perspective.

5. Understanding Globalization's Method and Impact on Business Collaboration.

6. Retail Management Dissertation Topics

7. The Contribution of Visual Merchandising to Clothing Brand Income in UK Malls.

8. Management's Role in Revenue Generation in Automotive Retail.

9. Evaluating Store Location Effects on Apparel Brand Sales in UK Malls.

10. Assessing the Impact of Retail Promotions on Inventory Turnover.

11. Applied Retail Analysis in B2B Industries: Optimal Store Placement.

Rural Management Dissertation Topics

1. Examining Media Influence on Rural Development.

2. Rural Development and Community Health Administration: Exploring Roles.

3. Cooperative Societies' Impact on Rural Development.

4. Community Banks' Contribution to Rural Development.

5. Identifying Socioeconomic Barriers to Rural Growth.

Change Management on Dissertation Topics

1. Dissertation Topics on Managing Change

2. Incorporating Change Management Education in Universities

3. Identification of Tools and Techniques for Change Management in Construction Projects

4. Critical Analysis of Organisational Change Management in UK-based Companies

5. Impact of Change Management Processes on Performance in Mega Programme Projects

6. Change Management Perspectives among Veterinary Nurses

7. Inter-organisational System Performance and Change Management

8. Examining Africa's Change Management Approaches: The Ubuntu Values

9. The Influence of Business and IT Functions on Organisational Change Management

10. Evolution of Change Management Perspectives over Time

11. Change Management and Cultural Revitalisation Movements in Organisations

12. Change Management in Healthcare Nursing: A Comprehensive Review

13. Hexagonal vs. Pentagonal Models in Change Management

14. Significance of Grounded Theory Approach in Change Management

15. Ethics, Values, and Leadership in Change Management

1. Entrepreneurship Trends: A Recent Boom

2. Impact of Increasing Entrepreneurs on the UK Economy

3. Entrepreneurial Adoption of Cloud Technology for Quality Control and Cost Savings

4. Scope of Entrepreneurship in the UK: Implications for Competition and Productivity

5. Technological Developments and Entrepreneurship Effects

6. Gender Dynamics in Developing Entrepreneurial Skills

7. Government Policy Influence on Entrepreneurship

8. Entrepreneurial Role in Economic Development

9. Factors Influencing Entrepreneurial Creativity

10. Entrepreneurship Education's Impact on Skill Development

11. Public Support for Technology-based Ventures

12. Factors Affecting New Ventures' Growth

13. Legislative and Fiscal Policies Encouraging Entrepreneurship

14. Alternative Marketing Tactics for Small-scale Food Entrepreneurs

15. Crowdsourcing: Definition and Functionality

Logistics and Supply Chain Management Dissertation Topics

1.  Investigating the Importance of Supply Chain Management in Company Outsourcing

2. Assessing Risks within a Supply Chain

3. Analysis of Technology's Role in Present Supply Chain Structures

4. Examining the Connections Between Supply Chain and Company Logistics

5. Investigating Tax Evasion in Car Supply Chains and Its Impact on Procurement Costs

6. Challenges to Implementing an Effective Supply Management System

7. Evaluation of Information Dissemination and Sharing Among Supply Chain Intermediaries

8. Evaluating Cost Reduction Measures in China's Car Exports and Imports

9. Importance of Logistics Management in UK Clothing Reorders

10. Coping with Supply Chain and Logistics Changes: A Study on UK Businesses

So, there you have it! A diverse buffet of MBA dissertation topics to tantalise your intellectual taste buds. Remember, choosing the right one is key. Don't be afraid to get creative and explore uncharted territory. After all, your dissertation is your chance to shine, showcase your expertise, and leave a lasting mark on the business world. Dive in, research, analyse, and remember, the perfect MBA dissertation idea awaits!

Frequently Asked Questions

How do i choose an mba thesis topic, what is an mba dissertation, is mba dissertation hard, how long is an mba dissertation, how do i find unique mba dissertation topics, how many pages is a dissertation.

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MBA dissertation help: how to choose a topic, plan, and write your dissertation

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MBA dissertations and consultancy projects are the final modules on most MBA programmes . Our participants can opt for either a traditional dissertation (with a theoretical focus) or a hands-on project, which will see you consulting for a real organisation alongside a team of peers.  

Whether you choose a dissertation or consultancy project, you will still be required to submit a written exploration of a research question that is relevant to the world of business as part of the module. This guide offers MBA dissertation help that remains applicable whichever route you take on your Full-time MBA.

Read on to learn about the early stages of the process, choosing a topic, planning out your workload, and how to write an MBA dissertation or individual consulting report. Written by the MBA team here at Warwick Business School (WBS), this article also features some helpful first-hand advice from one of our MBA graduates, Kristen Rossi who studied our Full-time MBA.

An introduction to MBA dissertations and consultancy projects

Completing either an MBA dissertation or consultancy project is a requirement on Full-time MBA courses ; alternatively, participants at WBS can opt for an internship to satisfy the Capstone module .

Although this work will be completed towards the end of your programme, it’s worth getting ahead of the game. Given that your dissertation or project will contribute significantly towards your final result, we recommend learning about the requirements and how the process works even before you apply for an MBA.

As Full-time Warwick MBA graduate, Kristen Rossi, puts it: 

From the second the MBA started, there was talk of “The Project & Dissertation” – the part of the MBA that is worth the most credit, which will probably involve an outside company, and (gasp) that you will do alone!

Unless you take part in an internship in place of the module, your first port of call is to choose between an MBA dissertation or a consultancy project. Seem like a daunting decision to make? We’ve outlined the key points of difference to help you get off on the right track.

What is an MBA dissertation?

An MBA dissertation is an independent, yet supervised, research project. It is designed to demonstrate that you have assimilated your learning throughout the MBA course and that you can explore a business issue thoroughly, considering multiple perspectives on the subject.

The output from an MBA dissertation is a piece of written work that explores a research question relevant to the world of business. You could explore any one of a wide range of different topics as part of the dissertation, but your writing should have an academic focus with a strong grounding in theory and your own independent research.

At WBS, you may also choose to focus on Entrepreneurship as part of your MBA dissertation, which is a requirement if you choose the Entrepreneurship Specialism. This allows you to take a deep dive into a new business idea, tackle an existing issue, or use the opportunity to help launch your own venture.

What is a strategic consultancy project?

A strategic consultancy project provides you with hands-on experience of consulting on behalf of a real organisation and investigating a specific business challenge that it faces. Taking place for 10 to 12 weeks over the summer period, you’ll work alongside a group of your peers at the same organisation.

WBS participants can choose their own groups and, as Kristen comments, are given support in sourcing a project: 

The consultancy project and dissertation is usually supported by a client who has a topic or question that they would like to know more about. WBS provides specific, mandatory careers sessions dedicated to the consultancy project and dissertation.

The Business School has partnered with many global industry leaders as part of the consultancy projects, from Barclays to Sony and Microsoft. 

Once you’ve chosen a group and organisation, each participant selects their own distinct research question. The deliverable is then an individual consulting report addressing this question.

You can find out more about consultancy projects from Antonia in the film below:

The differences between an MBA dissertation and consultancy project

A consultancy project still requires you to produce an extended piece of written work in the form of your individual consulting report, but it differs from an MBA dissertation in a number of ways:

• A strategic consultancy project is hands-on, requiring you to engage with a business issue faced by a real organisation, whereas an MBA dissertation is more theoretical.
• The scope of the issue you explore as part of a project will typically be much narrower and more focused than a dissertation, which can investigate a much broader topic area.
• An MBA dissertation should aim to further the academic community’s understanding of a particular area of business; a consultancy project is geared towards solving a real-world business problem for a specific organisation or group of organisations.

How will a dissertation or project benefit you?

This final phase of your MBA course gives you the opportunity to explore a particular topic in great depth, enhancing your academic or practical understanding of an area of business. 

For many participants the dissertation or project is a formative experience that has a tangible impact on their future career paths, supporting their professional ambitions.

But don’t just take it from us. What does Kristen have to say?

“I can only speak for myself, but with the project and dissertation, I gained three things. Firstly, slightly superficial, I now have a fabulous new brand on my CV, Aston Martin Lagonda. 

“Secondly, through the interviews I conducted for my primary research I had the privilege to learn a lot about the luxury automotive sector, which I would otherwise have not had the opportunity to learn as much about. Writing to and setting up a conversation with the CMO of a major firm is made easier when you have WBS and the justification of a dissertation, and the information they share is priceless. 

“Thirdly, although tedious, I had the opportunity to deep-dive into a particular topic – marketing ROI best practices. This really helped me to understand the challenges and remedies of this topic in depth and will certainly help me as I make my career jump in the coming months.”

Choosing an MBA dissertation topic

Like many participants, you may feel nervous about the thought of choosing a suitable MBA dissertation topic. In reality, however, this is nothing to worry about.

As you progress through the early stages of your MBA programme, you’ll undoubtedly find yourself drawn to a particular area of study or type of business problem. The direction you take is also likely to be influenced by your pre-existing career goals and professional experience. 

On this point, Kristen recommends that you make the project work for you:

When choosing your client project and dissertation, try to focus on an industry and topic that you hope to transition into. If you are looking to move into finance, work on a project that will provide you with the knowledge to help you land the job!

It’s also worth noting that you’ll be given extensive support when it comes to picking a research question or sourcing a project. You’ll attend sessions dedicated to selecting the right topic in the run-up to the start of the dissertation or project module — and there is always additional help available at WBS.

How to write an MBA dissertation

Once you’ve chosen a topic for your MBA dissertation or project, your work on the module can begin in earnest.

As a Warwick Business School participant, you’ll be guided through the process from the outset. But if you’re still at the stage of wondering whether this is something you’d want to pursue in the first place, here’s a brief overview packed with MBA dissertation advice from one of our graduates.

Making contact with your supervisor

Kristen’s top tip for writing an MBA dissertation is not to wait to be assigned a supervisor:

“Once your project applications have been whittled down to interviews (early May for the Full-time MBA), look at the topics and seek out an academic in the school whose knowledge (and personality) you think would match the project and you. The sooner you do this the better.

“I had finalised my supervisor by the beginning of June and this head start was extremely beneficial. It allowed me to better project manage the different chapters of the dissertation and be more in control of the process.”

The planning phase

Delivering a successful MBA dissertation or consulting report is an exercise in sound project management; just one of the many ways in which it sets you up well for later working life. And it’s universally acknowledged that the best approach to take with any large-scale project is to break it down into bite-size chunks.

Kristen suggests seeking support to divide up the dissertation into smaller components, from the draft of your first chapter through to the final submission:

With the help of your supervisor, work backwards and set up a timeline to tackle each section of the dissertation. Include milestones where you will check-in with your supervisor (face-to-face is recommended) as well.

Preparing your literature review

The literature review is the all-important foundation of any dissertation – MBA-level or otherwise. 

Kristen’s experience speaks to the value of starting your research early and keeping a record of all the papers and publications you encounter along the way:

“Once you roughly know the topic of your project and dissertation, start researching. Do not wait until you have a supervisor or until your elective modules are finished. Start immediately! I recommend this for three reasons.

“Firstly, the initial articles you find will most likely not be the gems you hope them to be and it will take a lot of speed-reading and trial and error before you uncover the wisdom that will actually inform your research. 

“Secondly, once you find relevant research, it will take time to read it and most academic literature is not a page-turning detective novel (I can attest to falling asleep mid-read on several occasions). 

“Finally, I am a believer that to truly understand and process new material, you need time. Give yourself the time to read, step away and think, and come back to it. In the end, you will be grateful that you did.

Further to this point, when reading journal publications look at the references the author cites. Seek out these additional authors and their publications.”

Communicating with your client contact on a consulting project

Should you opt for a strategic consulting project, the way you manage the relationship with your client organisation is just as important as the write-up of the final report. Kristen offers this final piece of advice:

“If you are not going to their office, then from the beginning of your relationship set in place weekly 30-minute Skype sessions to keep the client up-to-date with what you are doing. This will allow you to build a relationship with them and will help you to address any hiccups along the way. 

“Sometimes after starting your research, you may find that the client’s initial request is too broad. This is okay, but you will need to bring it up and negotiate a more realistic deliverable. The weekly updates are also beneficial. As you research, you may find yourself going off in the wrong direction. Checking in with your client on a weekly basis will help you stay on track.”

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Dissertation Structure & Layout 101: How to structure your dissertation, thesis or research project.

By: Derek Jansen (MBA) Reviewed By: David Phair (PhD) | July 2019

So, you’ve got a decent understanding of what a dissertation is , you’ve chosen your topic and hopefully you’ve received approval for your research proposal . Awesome! Now its time to start the actual dissertation or thesis writing journey.

To craft a high-quality document, the very first thing you need to understand is dissertation structure . In this post, we’ll walk you through the generic dissertation structure and layout, step by step. We’ll start with the big picture, and then zoom into each chapter to briefly discuss the core contents. If you’re just starting out on your research journey, you should start with this post, which covers the big-picture process of how to write a dissertation or thesis .

*The Caveat *

In this post, we’ll be discussing a traditional dissertation/thesis structure and layout, which is generally used for social science research across universities, whether in the US, UK, Europe or Australia. However, some universities may have small variations on this structure (extra chapters, merged chapters, slightly different ordering, etc).

So, always check with your university if they have a prescribed structure or layout that they expect you to work with. If not, it’s safe to assume the structure we’ll discuss here is suitable. And even if they do have a prescribed structure, you’ll still get value from this post as we’ll explain the core contents of each section.  

Overview: S tructuring a dissertation or thesis

• Acknowledgements page
• Abstract (or executive summary)
• Table of contents , list of figures and tables
• Chapter 1: Introduction
• Chapter 2: Literature review
• Chapter 3: Methodology
• Chapter 4: Results
• Chapter 5: Discussion
• Chapter 6: Conclusion
• Reference list

As I mentioned, some universities will have slight variations on this structure. For example, they want an additional “personal reflection chapter”, or they might prefer the results and discussion chapter to be merged into one. Regardless, the overarching flow will always be the same, as this flow reflects the research process , which we discussed here – i.e.:

• The introduction chapter presents the core research question and aims .
• The literature review chapter assesses what the current research says about this question.
• The methodology, results and discussion chapters go about undertaking new research about this question.
• The conclusion chapter (attempts to) answer the core research question .

In other words, the dissertation structure and layout reflect the research process of asking a well-defined question(s), investigating, and then answering the question – see below.

To restate that – the structure and layout of a dissertation reflect the flow of the overall research process . This is essential to understand, as each chapter will make a lot more sense if you “get” this concept. If you’re not familiar with the research process, read this post before going further.

Right. Now that we’ve covered the big picture, let’s dive a little deeper into the details of each section and chapter. Oh and by the way, you can also grab our free dissertation/thesis template here to help speed things up.

The title page of your dissertation is the very first impression the marker will get of your work, so it pays to invest some time thinking about your title. But what makes for a good title? A strong title needs to be 3 things:

• Succinct (not overly lengthy or verbose)
• Specific (not vague or ambiguous)
• Representative of the research you’re undertaking (clearly linked to your research questions)

Typically, a good title includes mention of the following:

• The broader area of the research (i.e. the overarching topic)
• The specific focus of your research (i.e. your specific context)
• Indication of research design (e.g. quantitative , qualitative , or  mixed methods ).

For example:

A quantitative investigation [research design] into the antecedents of organisational trust [broader area] in the UK retail forex trading market [specific context/area of focus].

Again, some universities may have specific requirements regarding the format and structure of the title, so it’s worth double-checking expectations with your institution (if there’s no mention in the brief or study material).

Acknowledgements

This page provides you with an opportunity to say thank you to those who helped you along your research journey. Generally, it’s optional (and won’t count towards your marks), but it is academic best practice to include this.

So, who do you say thanks to? Well, there’s no prescribed requirements, but it’s common to mention the following people:

• Your dissertation supervisor or committee.
• Any professors, lecturers or academics that helped you understand the topic or methodologies.
• Any tutors, mentors or advisors.
• Your family and friends, especially spouse (for adult learners studying part-time).

There’s no need for lengthy rambling. Just state who you’re thankful to and for what (e.g. thank you to my supervisor, John Doe, for his endless patience and attentiveness) – be sincere. In terms of length, you should keep this to a page or less.

Abstract or executive summary

The dissertation abstract (or executive summary for some degrees) serves to provide the first-time reader (and marker or moderator) with a big-picture view of your research project. It should give them an understanding of the key insights and findings from the research, without them needing to read the rest of the report – in other words, it should be able to stand alone .

For it to stand alone, your abstract should cover the following key points (at a minimum):

• Your research questions and aims – what key question(s) did your research aim to answer?
• Your methodology – how did you go about investigating the topic and finding answers to your research question(s)?
• Your findings – following your own research, what did do you discover?
• Your conclusions – based on your findings, what conclusions did you draw? What answers did you find to your research question(s)?

So, in much the same way the dissertation structure mimics the research process, your abstract or executive summary should reflect the research process, from the initial stage of asking the original question to the final stage of answering that question.

In practical terms, it’s a good idea to write this section up last , once all your core chapters are complete. Otherwise, you’ll end up writing and rewriting this section multiple times (just wasting time). For a step by step guide on how to write a strong executive summary, check out this post .

Need a helping hand?

Table of contents

This section is straightforward. You’ll typically present your table of contents (TOC) first, followed by the two lists – figures and tables. I recommend that you use Microsoft Word’s automatic table of contents generator to generate your TOC. If you’re not familiar with this functionality, the video below explains it simply:

If you find that your table of contents is overly lengthy, consider removing one level of depth. Oftentimes, this can be done without detracting from the usefulness of the TOC.

Right, now that the “admin” sections are out of the way, its time to move on to your core chapters. These chapters are the heart of your dissertation and are where you’ll earn the marks. The first chapter is the introduction chapter – as you would expect, this is the time to introduce your research…

It’s important to understand that even though you’ve provided an overview of your research in your abstract, your introduction needs to be written as if the reader has not read that (remember, the abstract is essentially a standalone document). So, your introduction chapter needs to start from the very beginning, and should address the following questions:

• What will you be investigating (in plain-language, big picture-level)?
• Why is that worth investigating? How is it important to academia or business? How is it sufficiently original?
• What are your research aims and research question(s)? Note that the research questions can sometimes be presented at the end of the literature review (next chapter).
• What is the scope of your study? In other words, what will and won’t you cover ?
• How will you approach your research? In other words, what methodology will you adopt?
• How will you structure your dissertation? What are the core chapters and what will you do in each of them?

These are just the bare basic requirements for your intro chapter. Some universities will want additional bells and whistles in the intro chapter, so be sure to carefully read your brief or consult your research supervisor.

If done right, your introduction chapter will set a clear direction for the rest of your dissertation. Specifically, it will make it clear to the reader (and marker) exactly what you’ll be investigating, why that’s important, and how you’ll be going about the investigation. Conversely, if your introduction chapter leaves a first-time reader wondering what exactly you’ll be researching, you’ve still got some work to do.

Now that you’ve set a clear direction with your introduction chapter, the next step is the literature review . In this section, you will analyse the existing research (typically academic journal articles and high-quality industry publications), with a view to understanding the following questions:

• What does the literature currently say about the topic you’re investigating?
• Is the literature lacking or well established? Is it divided or in disagreement?
• How does your research fit into the bigger picture?
• How does your research contribute something original?
• How does the methodology of previous studies help you develop your own?

Depending on the nature of your study, you may also present a conceptual framework towards the end of your literature review, which you will then test in your actual research.

Again, some universities will want you to focus on some of these areas more than others, some will have additional or fewer requirements, and so on. Therefore, as always, its important to review your brief and/or discuss with your supervisor, so that you know exactly what’s expected of your literature review chapter.

Now that you’ve investigated the current state of knowledge in your literature review chapter and are familiar with the existing key theories, models and frameworks, its time to design your own research. Enter the methodology chapter – the most “science-ey” of the chapters…

In this chapter, you need to address two critical questions:

• Exactly HOW will you carry out your research (i.e. what is your intended research design)?
• Exactly WHY have you chosen to do things this way (i.e. how do you justify your design)?

Remember, the dissertation part of your degree is first and foremost about developing and demonstrating research skills . Therefore, the markers want to see that you know which methods to use, can clearly articulate why you’ve chosen then, and know how to deploy them effectively.

Importantly, this chapter requires detail – don’t hold back on the specifics. State exactly what you’ll be doing, with who, when, for how long, etc. Moreover, for every design choice you make, make sure you justify it.

In practice, you will likely end up coming back to this chapter once you’ve undertaken all your data collection and analysis, and revise it based on changes you made during the analysis phase. This is perfectly fine. Its natural for you to add an additional analysis technique, scrap an old one, etc based on where your data lead you. Of course, I’m talking about small changes here – not a fundamental switch from qualitative to quantitative, which will likely send your supervisor in a spin!

You’ve now collected your data and undertaken your analysis, whether qualitative, quantitative or mixed methods. In this chapter, you’ll present the raw results of your analysis . For example, in the case of a quant study, you’ll present the demographic data, descriptive statistics, inferential statistics , etc.

Typically, Chapter 4 is simply a presentation and description of the data, not a discussion of the meaning of the data. In other words, it’s descriptive, rather than analytical – the meaning is discussed in Chapter 5. However, some universities will want you to combine chapters 4 and 5, so that you both present and interpret the meaning of the data at the same time. Check with your institution what their preference is.

Now that you’ve presented the data analysis results, its time to interpret and analyse them. In other words, its time to discuss what they mean, especially in relation to your research question(s).

What you discuss here will depend largely on your chosen methodology. For example, if you’ve gone the quantitative route, you might discuss the relationships between variables . If you’ve gone the qualitative route, you might discuss key themes and the meanings thereof. It all depends on what your research design choices were.

Most importantly, you need to discuss your results in relation to your research questions and aims, as well as the existing literature. What do the results tell you about your research questions? Are they aligned with the existing research or at odds? If so, why might this be? Dig deep into your findings and explain what the findings suggest, in plain English.

The final chapter – you’ve made it! Now that you’ve discussed your interpretation of the results, its time to bring it back to the beginning with the conclusion chapter . In other words, its time to (attempt to) answer your original research question s (from way back in chapter 1). Clearly state what your conclusions are in terms of your research questions. This might feel a bit repetitive, as you would have touched on this in the previous chapter, but its important to bring the discussion full circle and explicitly state your answer(s) to the research question(s).

Next, you’ll typically discuss the implications of your findings? In other words, you’ve answered your research questions – but what does this mean for the real world (or even for academia)? What should now be done differently, given the new insight you’ve generated?

Lastly, you should discuss the limitations of your research, as well as what this means for future research in the area. No study is perfect, especially not a Masters-level. Discuss the shortcomings of your research. Perhaps your methodology was limited, perhaps your sample size was small or not representative, etc, etc. Don’t be afraid to critique your work – the markers want to see that you can identify the limitations of your work. This is a strength, not a weakness. Be brutal!

This marks the end of your core chapters – woohoo! From here on out, it’s pretty smooth sailing.

The reference list is straightforward. It should contain a list of all resources cited in your dissertation, in the required format, e.g. APA , Harvard, etc.

It’s essential that you use reference management software for your dissertation. Do NOT try handle your referencing manually – its far too error prone. On a reference list of multiple pages, you’re going to make mistake. To this end, I suggest considering either Mendeley or Zotero. Both are free and provide a very straightforward interface to ensure that your referencing is 100% on point. I’ve included a simple how-to video for the Mendeley software (my personal favourite) below:

Some universities may ask you to include a bibliography, as opposed to a reference list. These two things are not the same . A bibliography is similar to a reference list, except that it also includes resources which informed your thinking but were not directly cited in your dissertation. So, double-check your brief and make sure you use the right one.

The very last piece of the puzzle is the appendix or set of appendices. This is where you’ll include any supporting data and evidence. Importantly, supporting is the keyword here.

Your appendices should provide additional “nice to know”, depth-adding information, which is not critical to the core analysis. Appendices should not be used as a way to cut down word count (see this post which covers how to reduce word count ). In other words, don’t place content that is critical to the core analysis here, just to save word count. You will not earn marks on any content in the appendices, so don’t try to play the system!

Time to recap…

And there you have it – the traditional dissertation structure and layout, from A-Z. To recap, the core structure for a dissertation or thesis is (typically) as follows:

• Acknowledgments page

Most importantly, the core chapters should reflect the research process (asking, investigating and answering your research question). Moreover, the research question(s) should form the golden thread throughout your dissertation structure. Everything should revolve around the research questions, and as you’ve seen, they should form both the start point (i.e. introduction chapter) and the endpoint (i.e. conclusion chapter).

I hope this post has provided you with clarity about the traditional dissertation/thesis structure and layout. If you have any questions or comments, please leave a comment below, or feel free to get in touch with us. Also, be sure to check out the rest of the  Grad Coach Blog .

Psst… there’s more (for free)

This post is part of our dissertation mini-course, which covers everything you need to get started with your dissertation, thesis or research project. 

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36 Comments

many thanks i found it very useful

Glad to hear that, Arun. Good luck writing your dissertation.

Such clear practical logical advice. I very much needed to read this to keep me focused in stead of fretting.. Perfect now ready to start my research!

what about scientific fields like computer or engineering thesis what is the difference in the structure? thank you very much

Thanks so much this helped me a lot!

Very helpful and accessible. What I like most is how practical the advice is along with helpful tools/ links.

Thanks Ade!

Thank you so much sir.. It was really helpful..

You’re welcome!

Hi! How many words maximum should contain the abstract?

Thank you so much 😊 Find this at the right moment

You’re most welcome. Good luck with your dissertation.

best ever benefit i got on right time thank you

Many times Clarity and vision of destination of dissertation is what makes the difference between good ,average and great researchers the same way a great automobile driver is fast with clarity of address and Clear weather conditions .

I guess Great researcher = great ideas + knowledge + great and fast data collection and modeling + great writing + high clarity on all these

You have given immense clarity from start to end.

Morning. Where will I write the definitions of what I’m referring to in my report?

Thank you so much Derek, I was almost lost! Thanks a tonnnn! Have a great day!

Thanks ! so concise and valuable

This was very helpful. Clear and concise. I know exactly what to do now.

Thank you for allowing me to go through briefly. I hope to find time to continue.

Really useful to me. Thanks a thousand times

Very interesting! It will definitely set me and many more for success. highly recommended.

Thank you soo much sir, for the opportunity to express my skills

Usefull, thanks a lot. Really clear

Very nice and easy to understand. Thank you .

That was incredibly useful. Thanks Grad Coach Crew!

My stress level just dropped at least 15 points after watching this. Just starting my thesis for my grad program and I feel a lot more capable now! Thanks for such a clear and helpful video, Emma and the GradCoach team!

Do we need to mention the number of words the dissertation contains in the main document?

It depends on your university’s requirements, so it would be best to check with them 🙂

Such a helpful post to help me get started with structuring my masters dissertation, thank you!

Great video; I appreciate that helpful information

It is so necessary or avital course

This blog is very informative for my research. Thank you

Doctoral students are required to fill out the National Research Council’s Survey of Earned Doctorates

wow this is an amazing gain in my life

This is so good

How can i arrange my specific objectives in my dissertation?

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How to Write a Dissertation or Thesis Proposal

Published on September 21, 2022 by Tegan George . Revised on July 18, 2023.

When starting your thesis or dissertation process, one of the first requirements is a research proposal or a prospectus. It describes what or who you want to examine, delving into why, when, where, and how you will do so, stemming from your research question and a relevant topic .

The proposal or prospectus stage is crucial for the development of your research. It helps you choose a type of research to pursue, as well as whether to pursue qualitative or quantitative methods and what your research design will look like.

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What should your proposal contain, dissertation question examples, what should your proposal look like, dissertation prospectus examples, other interesting articles, frequently asked questions about proposals.

Prior to jumping into the research for your thesis or dissertation, you first need to develop your research proposal and have it approved by your supervisor. It should outline all of the decisions you have taken about your project, from your dissertation topic to your hypotheses and research objectives .

Depending on your department’s requirements, there may be a defense component involved, where you present your research plan in prospectus format to your committee for their approval.

Your proposal should answer the following questions:

• Why is your research necessary?
• What is already known about your topic?
• Where and when will your research be conducted?
• Who should be studied?
• How can the research best be done?

Ultimately, your proposal should persuade your supervisor or committee that your proposed project is worth pursuing.

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Strong research kicks off with a solid research question , and dissertations are no exception to this.

Dissertation research questions should be:

• Focused on a single problem or issue
• Researchable using primary and/or secondary sources
• Feasible to answer within the timeframe and practical constraints
• Specific enough to answer thoroughly
• Complex enough to develop the answer over the space of a paper or thesis
• Relevant to your field of study and/or society more broadly
• What are the main factors enticing people under 30 in suburban areas to engage in the gig economy?
• Which techniques prove most effective for 1st-grade teachers at local elementary schools in engaging students with special needs?
• Which communication streams are the most effective for getting those aged 18-30 to the polls on Election Day?

An easy rule of thumb is that your proposal will usually resemble a (much) shorter version of your thesis or dissertation. While of course it won’t include the results section , discussion section , or conclusion , it serves as a “mini” version or roadmap for what you eventually seek to write.

Be sure to include:

• A succinct introduction to your topic and problem statement
• A brief literature review situating your topic within existing research
• A basic outline of the research methods you think will best answer your research question
• The perceived implications for future research
• A reference list in the citation style of your choice

The length of your proposal varies quite a bit depending on your discipline and type of work you’re conducting. While a thesis proposal is often only 3-7 pages long, a prospectus for your dissertation is usually much longer, with more detailed analysis. Dissertation proposals can be up to 25-30 pages in length.

Writing a proposal or prospectus can be a challenge, but we’ve compiled some examples for you to get your started.

• Example #1: “Geographic Representations of the Planet Mars, 1867-1907” by Maria Lane
• Example #2: “Individuals and the State in Late Bronze Age Greece: Messenian Perspectives on Mycenaean Society” by Dimitri Nakassis
• Example #3: “Manhood Up in the Air: A Study of Male Flight Attendants, Queerness, and Corporate Capitalism during the Cold War Era” by Phil Tiemeyer

If you want to know more about AI for academic writing, AI tools, or research bias, make sure to check out some of our other articles with explanations and examples or go directly to our tools!

Research bias

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The research methods you use depend on the type of data you need to answer your research question .

• If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts and meanings, use qualitative methods .
• If you want to analyze a large amount of readily-available data, use secondary data. If you want data specific to your purposes with control over how it is generated, collect primary data.
• If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

A thesis or dissertation outline is one of the most critical first steps in your writing process. It helps you to lay out and organize your ideas and can provide you with a roadmap for deciding what kind of research you’d like to undertake.

Generally, an outline contains information on the different sections included in your thesis or dissertation , such as:

• Your anticipated title
• Your abstract
• Your chapters (sometimes subdivided into further topics like literature review , research methods , avenues for future research, etc.)

A well-planned research design helps ensure that your methods match your research aims, that you collect high-quality data, and that you use the right kind of analysis to answer your questions, utilizing credible sources . This allows you to draw valid , trustworthy conclusions.

The priorities of a research design can vary depending on the field, but you usually have to specify:

• Your research questions and/or hypotheses
• Your overall approach (e.g., qualitative or quantitative )
• The type of design you’re using (e.g., a survey , experiment , or case study )
• Your sampling methods or criteria for selecting subjects
• Your data collection methods (e.g., questionnaires , observations)
• Your data collection procedures (e.g., operationalization , timing and data management)
• Your data analysis methods (e.g., statistical tests  or thematic analysis )

A dissertation prospectus or proposal describes what or who you plan to research for your dissertation. It delves into why, when, where, and how you will do your research, as well as helps you choose a type of research to pursue. You should also determine whether you plan to pursue qualitative or quantitative methods and what your research design will look like.

It should outline all of the decisions you have taken about your project, from your dissertation topic to your hypotheses and research objectives , ready to be approved by your supervisor or committee.

Note that some departments require a defense component, where you present your prospectus to your committee orally.

Formulating a main research question can be a difficult task. Overall, your question should contribute to solving the problem that you have defined in your problem statement .

However, it should also fulfill criteria in three main areas:

• Researchability
• Feasibility and specificity
• Relevance and originality

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200+ Top Notch Topics For MBA Dissertation Topics To Choose – 2024

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The satisfactory completion of a research dissertation is a requirement of any MBA degree. Before graduating, you will almost always be required to complete an MBA dissertation. This will help you in  Constructing a conceptual framework  that will help you while studying MBA degree. An MBA degree is a study of the theory and implementation of business management concepts, which is frequently applied to several real-world business circumstances, as you are already aware.

We will attempt to highlight areas of interest and popular dissertation titles used by MBA students around the world. One of the most rewarding aspects of writing your own MBA dissertation topic is that you get to choose your title and contribute to the field of analysis. The following are several MBA dissertations subjects that have been published in their respective fields and may be of assistance to you.

Accounting Dissertation Topics

• Research into the impact of industry and public knowledge on the market share index’s fluctuation
• An examination of the significance of auditing for large corporations
• Examining the country’s tax scheme
• Considerations to consider when investing in financial markets
• From an accounting perspective, risk-taking in companies
• Make recommendations for a business firm’s circular debt management.
• Examine the differences and similarities between external and internal auditors.\
• An examination of the difficulties that external audits encounter as a result of equal value calculations
• Can taxation be considered a human rights policy? Prepare analysis to back up your claims
• What are the consequences of your country’s current tax structure on lower-income individuals?

Operations Management Dissertation Topics

• In terms of supply chain design, what does “Legality” imply?
• The importance of the virtual supply chain in facilitating short-term business collaborations
• Supply chain management: Is self-driving cars a possibility, and how successful can they be?
• Big data analytics’ impact on efficient inventory management
• RFID’s Importance in Toyota’s Inventory Management
• E-commerce inventory management
• Strategies for scheduling production in a manufacturing environment
• Strategies for scheduling production in the automobile industry
• Toyota Production Scheduling Strategies in the United Kingdom: A Case Study
• Using AI to boost quality control: An Amazon.com case study

Ease Your Dissertation Writing Journey with Selected MBA Dissertation Topics

MBA dissertations need students to exercise their critical thinking abilities along with research and writing skills. Since the papers are crucial for your degrees, you cannot make the mistake of selecting a topic that you are not comfortable with. On that note, let’s explore the list of selected MBA dissertation topics.

Check This MBA Dissertation Topics Example

Business Management Dissertation Topics

• Gender equity in the workplace – what management strategy supports females in traditionally male-dominated industries?
• Management’s socio-cultural background and how it influences leadership relationships
• How do employment benefits impact employee and company productivity?
• Small business strategies and how they’ve adapted to globalization
• Examining cultural shifts: What role does feedback play in a multinational/international corporation?
• Corporate team performance in multinational corporations
• Business team performance in multinational corporations
• Human resource management and policies of non-profit organizations
• The role of foreign direct investment in the economy of developing countries

Finance Dissertation Topics

• Looking at the rapid growth of international microfinance
• The expansion of microfinance in the banking industry in the United Kingdom
• Microfinance’s effect on emerging economies is the subject of a report
• What role do credit and other financial services play in growth and investment?
• Microfinance’s effect on poverty reduction and economic growth
• A comparison of FDI strategies in Europe and Asia
• Emerging market stock price synchronicity and analyst coverage
• What effect does foreign direct investment have on developing countries?
• What is the effect of European financial regulation on cross-border financial investment?
• An examination of the ongoing reform phase in an emerging economy’s banking sector: the case of Brazil

Marketing Dissertation Topics

• Analyzing the role of personalization and customization in digital relationship marketing in the COVID-19 era
• A case study of UK fitness brands generating customer loyalty through high-value content development
• In today’s dynamic market climate, what obstacles does Tesco’s loyalty card scheme face?
• How and why should social media be used to draw new consumers by relationship marketing?
• What effect does product quality have on consumer satisfaction for high- and low-contact products?
• Do customers grasp a company’s brand values? Starbucks vs. McDonald’s is a case in point.
• A case study approach to using digital methods to improve brand salience
• How does product availability impact an SME’s brand image?
• Is it possible to move a brand’s reputation from one industry to another? The Virgin Cola event in the United Kingdom
• Using YouTube to evaluate the efficacy of beauty brands’ direct marketing

Information Technology Management Dissertation Topics

• What impact will information technology have on the way global business is conducted in the future?
• Is technology progressing at a rate sufficient to meet the demands of a worldwide financial system?
• What impact did the recent Sony hack, which exposed thousands of private emails, have international market transactions and trade?
• How will technological advances help the global trade process?
• The influence of religion on IT adoption in Yemeni universities
• Information and communication technology, data processing, and school-level decision-making on student achievement
• The effect of mobile technology on international students attending British universities for education
• An examination of the role of online discussions in promoting interaction, social learning, self-efficacy, and collaboration in a thoroughly blended environment
• The application of instructional techniques to improve problem-solving abilities
• An examination of the effectiveness of automated tools in assisting students in conducting literature reviews

Strategic Risk Management Dissertation Topics

• How The Current Trends in Global Supply Chain Management Impacted the Evolution of Risk-Management Strategies in a Supply Chain?
• An examination of social risk as a growing source of concern for multinational corporations and their stockholder value
• In the Financial Markets, Evaluating the Importance of Liquidity Risk Management and Credit Supply
• Best Methods and Practices in Operational Risk Management for the Warehousing Industry
• Risk Management Practices in Different Financial Sectors: A Comparative Study
• Critical Success Factors for Financial Services Organizations Implementing an Operational Management System
• Social Risk Analysis and Mitigation
• 7 Major Obstacles for Operational Risk Managers
• Learn how risk assessment is used to diagnose and manage medical errors
• In the banking industry, long-term risk management is essential

Entrepreneurship Dissertation Topics

• What dangers do major economies face when a large portion of their population is chronically unemployed or unable to hold a stable job?
• Is it always a good idea for governments to bail out large corporations, or would it be better for the economy if businesses were forced to handle their affairs better?
• How do insurance firms make profits because their pay-outs are frequently much higher than the premiums charged by customers?
• Many loan forms are subsidized by governments, resulting in interest rates that are far lower than the national average. Is this a good business practice?
• Is it true that high-risk investments pay off better, or is this merely due to the large sums of money involved?
• What are the most important tactics that small companies can use to ensure their long-term financial security?
• Is real estate investment risk-free since land property prices seldom fall, or do real estate brokers tell this a lie to make their companies seem more profitable than they are?
• What are the opportunities that arise for investors during economic downturns or stock market crashes?
• How can the stock market be used to make long-term, risk-free profits?
• What factors influence the probability of a business going bankrupt?

Human Resource Management Dissertation Topics

• Methods for implementing various human resource management philosophies in the workplace
• Is there any collaboration between corporate management and HR departments?
• How to choose soft vs. hard interpersonal skills?
• Objectivity vs. subjectivity in employee appraisal
• Employee engagement and the impact of incentives
• Is it possible for human resource departments to effect change within organizations?
• Is it possible to use performance improvement strategies to handle each employee’s evaluation?
• Employees’ perspectives on the effectiveness of performance reviews are being investigated.
• The effect of employee motivation programs on productivity
• How will the employee selection process be improved?

E-Commerce Dissertation Topics

• An examination of new business’s e-commerce strategy.
• An analysis of conventional businesses’ e-commerce strategies as they transition to the Internet (Migration)
• E-commerce strategies: Is it by chance or by design?
• What elements make up a successful e-commerce strategy?
• Models of payment processing are examined
• How successful is social media in the e-commerce process?
• How do e-commerce tactics help you establish a stronger relationship with your customers?
• How critical is the customer’s unique selling point to the growth of e-commerce?
• E-commerce Marketing Mix: Is it better to be entirely online or to have a foot in both worlds?
• A comparison of pay-per-click and pay-per-click ads

Economics Dissertation Topics

• How does market competition influence corporate growth strategies?
• The effect of the covid pandemic on corporate market entry strategies
• What impact do non-profit financing models have on their long-term viability?
• Privatization of Public Enterprises and its Economic Policy and Growth Ramifications
• Digitalization is posing challenges for the industry
• What effect would Brexit have on UK industrial policies?
• Covid’s impact on the entertainment industry
• Alternative energy market perspectives from around the world
• Consumer preferences have shifted dramatically in the last two decades
• What impact does local culture and mindset have on entrepreneurial behaviour and the desire to start a business?

Health Care Management Dissertation Topics

• The Role of Mid-Level Providers.
• The Effect of Telemedicine on Healthcare Administration
• Addressing the Opioid Crisis
• The Consequences of a Growing Number of Urgent Care Clinics
• Assisting Families Caring for Dementia-Affected Seniors.
• The influence of health literacy on oncologic results in African American prostate cancer patients.
• Governance and ethics in the use of patient portals by guardians of minors.
• Employee turnover and retention rates because of tuition reimbursement programs.
• Best practices in the aftermath of medical errors in terms of follow-up procedures.
• The impact of state legislation on medical malpractice insurance.

International Business Dissertation Topics

• A test of an interfering process model on the success of global business teams within multinational companies.
• What role does corporate governance play in internationalization, globalization, and firm performance?
• An examination of Brexit’s impact is likely to have on British businesses, tiny and medium-sized businesses.
• Business-government relations: policy, structure, fit, and success within a contingency theory setting.
• What is the concept and method of globalization, and how does it affect how business teams collaborate?
• Brexit and foreign direct investment in the United Kingdom: An analysis of the possible effect on new business start-ups in the United Kingdom
• What are the advantages and disadvantages of forming an international joint venture?
• How should a business plan for expanding into an international market be developed?
• How does a successful vendor management approach help an organization?
• What factors influence the performance of some vendor partnerships over others??

Retail management Dissertation Topics

• The role of visual merchandising in generating income for clothing brands in shopping malls in the United Kingdom
• Management’s role in generating revenue for automotive retail management in the United Kingdom
• The effect of store location in malls on apparel brand sales in the United Kingdom
• The impact of retail promotions on the inventory turnover ratio, both positive and negative
• In b2b industries, applied retail analysis is the best location for a store.
• The importance of supply chain management in producing sales for UK FMCG firms. UNILEVER is the subject of a case study.
• The benefits and drawbacks of increased competition in retail jewellery stores in the United Kingdom
• The significance of retail space planning in UK malls. What role does location play?
• The effect of supply chain logistics on pharmaceutical retail management in the United Kingdom
• In the United Kingdom, the impact of customer behaviour in retail management on shoe brands.

Rural management Dissertation Topics

• The Media’s Influence on Rural Development
• The Role of Rural Development and Community Health Administration
• Cooperative Societies’ Contribution to Rural Development
• Community banks’ effect on rural development
• Barriers to community growth due to socioeconomic and cultural factors
• Rural Development and the Role of Radio and Television
• Rural growth as a tool for reversing rural-urban migration
• Industrialization as a tool for managing rural growth
• The effect of industrialization on rural development management
• Agricultural Development and the Impact of Village Square Meetings

Change Management Dissertation Topics

• The need to teach change management at universities
• Listing the tools and techniques necessary for change management in construction projects
• Critically analysing organisational change management from the perspective of UK-based organisations
• Understanding how the process of change management can affect mega programme projects’ performance
• Understanding change management from the perspective of veterinary nurses
• An insight into the ways change management affects inter-organisational system performance for the public
• A look into Africa’s change management techniques highlighting the core values of Ubuntu
• How can business and IT functions affect change management in organisations?
• Understanding how the perspective of change management has changed with time
• An insight into the relationship between change management in organisations and cultural revitalisation movements
• A Review of change management from the perspective of healthcare Nursing
• A comparison between hexagonal and pentagonal models of change management
• Understanding the significance of the grounded theory approach in change management
• A deep dive into the ethics, value and leadership from a change management perspective
• Understanding how planning and change management are related to each other

  Entrepreneurship Dissertation Topics

• An insight into the trend of entrepreneurship and its boom in the recent years
• An investigation into the impact of a growing number of entrepreneurs in the UK and how it is affecting the economy
• An insight into entrepreneur’s increased usage of cloud technology as a way to control quality and save cost
• An examination into the increased scope of entrepreneurship in the UK and its impact on competition and productivity
• Investigating the effects of technological development on entrepreneurship
• A look into the ways gender affect developing entrepreneurial skills
• Analysing how government policies impact entrepreneurship in countries
• Examining the significance of entrepreneurs in developing a country’s economy
• Investigating the factors influencing entrepreneurial creativity in a company
• Examining the impact of entrepreneurship education in schools for developing entrepreneurial abilities
• Public support for technology-based ventures
• Examining the key factors that are affecting the growth of new ventures
• Identifying the laws and various fiscal policies that encourage entrepreneurship
• Understanding if alternative marketing tactics can be useful for small-scale food entrepreneurs
• Crowdsourcing: Definition and the ways it function

  E-commerce Dissertation Topics

• Evaluating the impact of geographical constraints on the business flow of e-commerce
• A detailed comparison between Google ads and Search ads from the perspective of e-commerce
• A detailed insight into the consumer decision-making processes based on a comparison between e-commerce and m-commerce in the UK
• E-commerce industry and gender inequality: A detailed overview
• Understanding how e-commerce got impacted by the coronavirus
• Evaluating the frequency of e-commerce shopping during the pandemic
• Analysing E-commerce’s Contribution during the Covid-19 Pandemic
• A look into the impact of Covid-19 on online and offline shopping
• Understanding how digital businesses affected the countries’ economy
• Social media and brand marketing: Understanding the significance
• How has social media changed consumer behaviour?
• A look into the factors that affect consumers’ buying decisions
• Evaluating the Black Friday sale strategy to boost sales
• Analysing how influencer marketing can increase sales
• A comparison between traditional and digital marketing

Logistics and supply chain management Dissertation Topics

• Investigate the importance of supply chain management in company outsourcing.
• Assessing the risks in a supply chain
• Assessment of technology’s position in current supply chain structures
• Examining the connections between supply chain and company logistics
• Car supply chain: Investigating tax evasion cases in motor vehicle exports and their implications for procurement costs
• Obstacles to putting in place an effective supply management system
• Evaluating the effects of information dissemination and sharing among supply chain intermediaries
• Supply chain efficiency parameters: evaluating supply chain cost-cutting measures in China’s car exports and imports
• The importance of logistics management in streamlining clothing reorders in the United Kingdom
• How do UK businesses deal with supply chain and logistics patterns and changes?

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MBA Dissertation (60 credits) MBA

If you want to take your degree to the next level, this course is for you. Our expert dissertation supervisors will help you top-up your degree to a postgraduate honours. You'll graduate with the knowledge and experience needed to succeed in the business world. 

This course is for students who want to top-up their postgraduate degree to a full honour masters. There is only one module - the Research Project, worth 60 credits. 

If you haven't started a postgraduate course, take a look at our full-time  Master of Business Administration (MBA) . Employers often look for candidates with MBAs for senior management roles, which means topping-up to an MBA can help your career prospects.

With this course, you'll complete your degree with the help of our expert dissertation supervisors. 

Download the  programme specification  to learn more about the Master of Business Administration (Dissertation only) course.

• Our Business and Management courses are 8th in the UK for student satisfaction (Complete University Guide 2024).
• MBA graduates can get the CMI L7 Diploma in Strategic Management and Leadership Practice
• We're a top 50 UK University (Guardian University Guide 2024).

Course structure

The aim of this course is to complete your MBA dissertation. There is only one module - the MBA Project, or dissertation. Your academic supervisor will help you choose a research topic based on your interests and career goals.]

The course runs for only six months, much shorter than the full . You'll do personal research and independent working with the guidance of your tutor. You'll have access to our Library,  and  team for support.

You'll only be marked on the dissertation.

Required modules:

• MBA Project (60 Credits)

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We don’t currently display entry requirements for United States. Please contact the Student Admin team on [email protected] or 0191 515 3154.

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2023/24 fees.

The annual, full-time, fee for this course is:

• £5,000 if you are from the UK (including EU students with settled or pre-settled status resident in the UK)
• £6,750 if you are an EU or international student.

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• £5,650 if you are from the UK (including EU students with settled or pre-settled status resident in the UK)

From August 2021, EU students who are resident in the EU or elsewhere outside the UK will be charged international fees. Find out more information on how Brexit will impact EU, EAA and Swiss citizens studying in the UK.

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The MBA is a chance to use your experience as a manager to develop professionally. When you graduate, you'll have better salary, promotion, employability and flexibility options. 

MBA graduates work in roles like Chief Technology Officer, Financial Manager and Management Consultant, with salaries starting at around £30,000. 

Our students have gone on to work in the global financial sector, oil and car industries and high-level management roles in international companies.

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MBA Marketing Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you looking for a unique and focused MBA marketing dissertation topic but not sure what topic will suit your circumstances? A topic must be based on your research interest and preferences, so you don’t lose interest in your research work halfway through the process.

This article provides a list of MBA marketing dissertation topics in various research areas so you can choose one according to your needs.

What is Marketing in Business Management?

Marketing aims to promote goods and services and increase sales for your business by creating, sharing, and planning. Moreover, marketing studies the relationship between products, brands, and services and human behaviour. These elements define a company’s value and measure its growth. You need a well-crafted marketing strategy to increase brand recognition, attract more customers, and drive sales.

To achieve result-driven marketing, marketers must thoroughly understand client requirements, the competitive environment, and how those factors impact business success. Having that said, looking for the perfect MBA marketing dissertation topics? We will help you with that. First, we will walk you through possible types of marketing for your dissertation topic.

Marketing Research Areas For Your Dissertation

There are many types of marketing, as you may have guessed, so choosing an appropriate MBA marketing dissertation topic can be a little overwhelming. The following are the most notable types of marketing you could base your thesis title on:

Advertising

Marketing in this form is the most common. It involves paying advertisers to place different kinds of ads in newspapers, television programs, billboards, and other posters.

Also read:  Advertising Dissertation Topics

Public Relations

Advertisers use this form of advertising to promote their brands without buying advertising space. Your business can raise awareness by sponsoring events or writing articles for the media.

Also read: Public Relations Dissertation Topics

Direct Marketing

Sending direct marketing messages to potential customers by postal mail or email is one method of direct marketing. Thus, it is similar to direct response advertising without paid media such as print or television.

Sales Promotion

Sales promotion refers to any activity designed to increase sales at a specific point in time rather than across the year. Businesses offer various types of sales contests and discounts during specific periods (such as Black Friday and the Christmas holiday season).

Short-term sales are always the goal rather than building long-term brand awareness through customer loyalty. The most common form of sales promotion is coupons, but other forms include free samples and rebates.

Product Marketing

An essential aspect of any business is product marketing. Creating a connection between your brand and consumers is the role of product marketing specialists. By understanding how consumers perceive your product or service category, they can help you position yourself against your competition more accurately.

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List of Dissertation Topics For MBA Marketing

The following list of issues will undoubtedly help you brainstorm topics for your marketing dissertation.

• The Impact of Product Placement on Brand Building
• Customer Relationship Management In The UK
• Customer Loyalty And Customer Satisfaction In Online Retailing Companies
• Economics of computerized communication in the COVID-19.
• Social Media And Customer Relationship Management:
• An analysis of the connection between brand investment and observed risk comparison
• Issues of standardization vs. adaptation in global marketing
• Impact of Mobile Companies’ Marketing Communications Practices on the Behaviour of Loyal Consumer Base
• Using anticipated control establishes a brand advantage, generates leads and piques customer attention.
• A Growing Love for the Data Burst utilizing analytics’ potential
• The Impact of Social Networks on Consumer Online Purchasing Behavior
• Automating customer service interactions
• Variation of prices for commodities across online and offline sources,
• Effects of a company website’s user interface for business.
• Safeguarding consumer privacy in digital marketing
• Incorporating social processes when pursuing various markets and fostering market interest.
• Systems that businesses use to respond to customer boycotts.
• A Feasibility Study on Marketing and Advertising, Emphasizing Differences and Similarities
• The Effects of Online Animated Advertising Strategies and E-Marketing on Consumer Purchasing Behaviors
• A cost-benefit analysis of creative advertising strategy and direct marketing strategy
• Comparing the Competition: A Discussion of the Various Business Strategies You Can Use to Ensure Success
• Factors needed to distinguish between micro and macro Businesses
• Effects of a Longer Warranty on Increasing Market Share for Electronic Products
• the connection between a system’s characteristics and location
• The advantages that organizations gain from customizing their works.
• Mobile commerce’s advantages and disadvantages.

The Significance of MBA Marketing Dissertations

Marketing can provide you with the following benefits:

• Selling is only one aspect of marketing. It’s about building relationships, and a connection is made through communication.
• As a result, marketing enables you to establish brand awareness among your target audience, thereby increasing your chances of achieving your business objectives.
• By analyzing competitors’ strengths and weaknesses, marketers can develop a plan to help them gain an edge over their opponents.
• In order to generate leads for their clients, marketers use various techniques, such as email marketing, web analytics, social media marketing, and more.
• Your marketing professionals develop strategies to engage your clients with your brand on a variety of platforms, including email marketing, social media, and more.

How Can ResearchProspect Help?

The marketing industry is extremely competitive today, so creating the same boring dissertation as hundreds of other students did makes it even harder to stand out. However, MBA is one of those most in-demand spaces for marketing.

ResearchProspect provides academic help to students of MBA marketing or any other area of marketing. If you are looking for a dissertation writer to provide customised thesis ideas and complete your dissertation according to your university guidelines, get started by placing your order for the dissertation proposal or the full thesis here .

Also read: Engineering Management Dissertation Topics ,  Business Management Dissertation Topics ,  Risk Management Dissertation Ideas ,  Talent Management Dissertation Topic Ideas

Also read: Facebook marketing dissertation topics and Social media dissertation topics.

Marketing is a nitty-gritty area of study that ties directly back to your business growth and keeps your company in the consumer’s mind. You can advertise on television, radio, and social media all day.

It helps you get your product out there and circulate among your target audience. You can write a dissertation on the above-mentioned MBA Marketing Dissertation Topics .

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How to find dissertation topics about mba marketing.

For MBA marketing dissertation topics:

• Study recent marketing challenges.
• Investigate industry trends.
• Analyze consumer behavior shifts.
• Explore digital marketing innovations.
• Consider branding or market entry strategies.
• Choose a topic you’re passionate about for in-depth research.

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Dissertation Topics in Marketing

• Updated on  
• May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

• What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
• To what degree does Caffe Nero’s app foster consumer allegiance?
• How and why can communication marketing be employed to entice new clients through social elements?
• How does production variety influence policy patriotism among high and low-contact producers?
• Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
• How do entrepreneurs grapple with polygamous behaviour among users?
• Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
• Growing policy support through long-value distribution management–an event study of UK health brands.
• What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
• An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
• How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
• Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

• Involving communal systems when seeking different markets and developing the market interest.
• Systems companies use acting on customer boycotts.
• The job of joint buy in a poor industry.
• Are modernisations useful in building up the number of clients?
• The relationship between the geographic position and the nature of a system.
• The benefits groups get from the customisation of their works.
• Mobile commerce: its powers and shortcomings.
• The change in prices on offline and wire markets of properties.
• How serious is the job of branding in the progress of a business?
• Are there proper limitations in brand selling plans?
• What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

• Altering the Marketing Management. What are the new models, functions, processes, and techniques?
• Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
• Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
• Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
• Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
• Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

• How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
• Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
• In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
• Evaluating the power of vision brands’ direct selling via YouTube.
• How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
• Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
• The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
• Customer loyalty – Behaviour or attitude? A mixed-method analysis.
• The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
• Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
• A case study: Using digital methods to increase brand salience.
• Using social media marketing to attract customers to brands of small companies.
• The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

• In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
• The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Using social media to reduce the cost of direct marketing
• Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• The effect of culture on marketing communications: The case of Coca-Cola in India
• How do supermarket chains overcome language differences in Switzerland?
• Effects of social media on organisational culture in the UK’s fashion industry.
• How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

• The case of Apple: How can firms customise their products?
• The impact of digital marketing innovation on Apple’s performance
• Pop-up advertisements: Hit or a miss
• Celebrities and influencers: Have they changed the game of online marketing?
• Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

• The impact of product information availability and persuasive advertising on consumer behaviour.
• Advantages and disadvantages of online advertising in international marketing.
• The Importance of Marketing mix on non-profit organisations.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

• What drives customers to buy things from Amazon?
• What are the benefits and advantages of customer internet reviews?
• What impact do marketing intelligence and planning have on sports marketing?
• How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
• What do customers think about green marketing?
• What are customers’ feelings about Burberry’s digital marketing efforts?
• What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
• How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

• A content analysis of Food brands Instagram posts.
• The impact of social media marketing on brand loyalty.
• Instagram, influencer marking and trust – a critical analysis.
• Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
• Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

• How have spam laws improved marketing ethics online?
• What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
• The influence of local culture on business ethics of immigrants- A case study of the UK
• Vegan vs cruelty-free: the politics of labelling and why it matters
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

• Analysis and determination of consumer buying behaviour for Coca-Cola
• Critical research on how AI will help make better marketing decisions
• Brand advertising and political campaigns: a possible interwoven impact?
• Analysis of how brands exploit impulsive buying
• Marketing budgets included by BREXIT
• The effect of COVID-19 on the global economy
• The decline in organic reach on social media platforms
• Do people appreciate being click baited into sponsored posts?
• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Which academic test are you planning to take.

Not Sure yet

When are you planning to take the exam?

Already booked my exam slot

Within 2 Months

Want to learn about the test

Which Degree do you wish to pursue?

When do you want to start studying abroad.

September 2024

January 2025

What is your budget to study abroad?

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