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7 Slide Design Ideas for Vision & Mission Statement

Last Updated on February 12, 2024 by Anastasia

Inspiring strong vision and mission statements define contemporary company cultures. Portraying those statements creatively to your team members or customers can be challenging. In this blog, you’ll find several attractive vision and mission illustration examples.

In many presentations, vision and mission illustration slides aren’t prepared with the attention those key company statements deserve. They are usually presented as a plain text quote. We’d like to inspire you by offering a few far more creative ways to communicate these impactful phrases to your listeners.

You can get all the slides and icons in  Vision Mission Presentation Templates collection (see details by clicking the pictures).

We put together seven design ideas you can use when you want to:

• underline the importance of vision and mission statements in strategic management presentation
• show how your company differs from others
• present values and goals to your team or employee groups
• kick start your speech with an impactful slide
• portray these ideas in an impactful way

Get inspired by those graphics and let us know which one you like most in the comments.

#1: Vision and Mission Illustration as Stairs & Exit Infographics

Putting a vision statement on the top of the slide and a mission statement below will symbolically show the step-by-step path toward achieving your company’s long-term goal (the Kaizen way ).

Door graphics at the staircase end can represent an exit strategy if that’s your intended direction. That is often the case for start-up pitch presentations when applying for venture funds.

#2: Use Original Picture Placeholders for Mission, Vision, and Values Slide

Using pictogram symbols will help your audience to identify the slide topic faster and see right away what you are talking about. You can see how we added a telescope, a rocket, and a diamond to the corresponding slides.

You can add creativity and style by filling the vector shape with an appropriate photograph. Our templates are fully editable, so you can replace the picture inside with the one you prefer.

Such picture graphics are style neutral so you can add them to any presentation type. To be consistent with colors, choose a photograph with colors close to your logo or the style of your presentation.

#3: Presenting Vision & Mission as a Contrast Quotes

We strongly suggest following the minimalistic rule: less text = a better-looking slide .

Before finalizing a slide ask yourself whether you need the full text or if you can trim it somehow. Here’s an example: a dark picture, outline elegant icons of a map and eye, and your most important statement in the white text.

Or if you like the flat infographics style more, check out the next picture, where we used big multi-color symbols  associated with the concepts of vision, mission, and goal:

#4: Roadmap Toward Your Vision

The roadmap timeline is another good metaphor you can adapt while focusing on business milestones. That way listeners will see exactly the current status, your future plans, and what steps need to be taken on the way.

In the example, we put the following four points towards the vision: NewBusiness Partners, Employee Recruitment, International and Global Business.

#5: Venn Diagram to Show Values & Plans Interrelation

Another unusual way to present strategic management concepts is a well-known Venn diagram, and we must admit a very effective one. You can show how you’ll fulfill your mission by accomplishing goals, which will match up with your vision. Visualize how the values are connected with the vision and mission of the company.

The Venn diagram can help underline the synergy between the core company values, mission, and vision. Show that all three elements are important in helping to shape the overall organizational strategy. There’s also a place for notes or comments if you’d like to include them on the slide.

Venn diagrams look good in any style, just use colors consistent with your brand or some neutral ones. You can reuse those transparent or flat-style diagrams from the picture above for your presentation. See more examples of Venn intersection diagrams .

#6: Surprise Your Audience with Striking Vision and Mission Slides

Slides with full-size picture backgrounds and text in semitransparent boxes will gain much more attention than classical white background slides. Use them to create a surprising or more powerful effect.

#7: More Diagrams to Show Vision and Mission

If you prefer to use a neutral background that will not steal attention from what you’re presenting, try a flat-style diagram on a plain white slide. This is a proven way to communicate your topic more effectively.

Make the diagram more attractive by adding illustrative icons to convey your message. We prepared several options to choose from:

• A slide with steps flowchart:

• A quotation butterfly diagram slide:

• A slide where strategy is displayed in stages towards the final vision, starting with presenting company values

By the way, If you are only starting out and do not have your mission and vision formulated yet, this great article by Hubspot will inspire you:  17 Truly Inspiring Company Vision and Mission Statement Examples . Lindsay Kolowich shares the best examples of mission statements and carefully explains each one, plus defines the difference between vision and mission.

No more boring Company vision slides

We hope our design ideas have inspired you. Making more visual presentations is not that hard, you just need some practice to create attractive professional-looking slides instead of text-only statements slides. A few simple diagrams or a proper image can work wonders.

Now you can design simpler versions of those slide examples using basic PowerPoint shapes and vector symbols . If you want to save time or you lack the design skills (though, we believe every person can create visual slides) to prepare presentation graphics like these, start with a pre-designed template.

Download the Vision and Mission template slides

If one of our pre-designed slides doesn’t exactly look like the one you want to see in your presentation, make your own or modify one of ours to suit your needs. Get our Vision Mission slide templates here:

Vision&Mission Presentation Template

Looking for different diagrams and charts? Check out our ultimate infographics bundle which includes creative PowerPoint timelines, lists, and comparisons.

Further resources

• Download our PowerPoint redesign guide here:  How to Creatively Present Vision and Mission slide (a PDF document) .
• If you want to illustrate abstract business concepts with one symbol, check an article where we gathered ideas for concept visualization .
• Pitching new ecology or green technology ideas? See how to make the environment-related project presentation clear, and succinct and ensure it will get the attention of stakeholders or your team.
• Ideas on creating a strong investor pitch deck presentation in PowerPoint.

2 thoughts on “7 Slide Design Ideas for Vision & Mission Statement”

Very impressive.

thank you, Narayan!

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Mission, Vision, and Values for PowerPoint and Google Slides

Business , Business Model , Diamonds , Eyes , Icons , Management , Marketing , Strategy , Target

File types:

Google Slides , PPTX

Free Mission, Vision, and Values for PowerPoint and Google Slides. A very visual slide to present your organization’s key statements. Editable graphics with text placeholders.

Mission, Vision, and Values

Do you need the perfect slide to tell your mission, vision, and values? This free Mission Vision Values slide template offers a simple and clear design to share with your audience.

When it comes to strategic planning and business management, your mission, vision, and values (also called the code of ethics) statements are essential. Therefore, this clear and modern slide allows you to present all three thanks to 3 text placeholders. Besides, 3 large icons explain the importance of each part. A target and an arrow symbolize your mission, a large eye for your vision, and a diamond your values.

Your mission, vision, and values will be the foundation of your business model . It will define and guide your business strategy and marketing throughout the years. So, define the purpose of your organization, its aspirations, and its code of ethics thanks to this free Mission Vision Values slide template!

Shapes are 100% editable : colors and sizes can be easily changed.

Includes 2 slide option designs: Standard (4:3) and Widescreen (16:9).

Widescreen (16:9) size preview:

This ‘Mission, Vision, and Values’ template features:

• 2 unique slides
• Light and Dark layout
• Ready to use template text placeholders
• Completely editable shapes
• Standard (4:3) and Widescreen (16:9) aspect ratios
• PPTX file (PowerPoint) and for Google Slides

Free fonts used:

• Helvetica (System Font)
• Calibri (System Font)

Terms of use:

Requires attribution, personal and educational use, commercial use, (re)sell, (re)distribute, read the full  terms of use.

Google Slides: Widescreen (16:9)

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Vision and Mission Statement Templates

Vision and Mission statements form the core of a business plan. If anyone reads through your vision-mission statements will know what your business does, how you help your customers, what you want to achieve, and how you plan to accomplish that. Companies need to create effective Mission Vision Statements to help give a clear message to their employees, customers, or clients. Browse this creative collection of Mission Vision values templates to showcase your Mission Vision Statements effectively. These vision mission templates are designed by experts and are compatible with  Google slides . Make use of our  PowerPoint presentation templates  to showcase your company’s vision and values.

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Vision Roadmap PowerPoint & Google Slides Template

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Mission vision powerpoint templates for presentations:.

The Mission Vision PowerPoint templates go beyond traditional static slides to make your professional presentations stand out. Given the sleek design and customized features, they can be used as PowerPoint as well as  Google Slides templates . Inculcated with visually appealing unique and creative designs, the templates will double your presentation value in front of your audience. You can browse through a vast library of Mission Vision Google Slides templates,  PowerPoint themes  and  backgrounds  to stand out in your next presentation.

What Is A Mission Vision PowerPoint Template?

A Mission Vision PowerPoint template is a ready-made presentation template that provides a structured framework for creating professional Mission Vision presentations. The Mission Vision PPT presentation template includes design elements, layouts, and fonts that you can customize to fit your content and brand.

What Are The Advantages Of Mission Vision Presentation Templates?

Mission Vision PPT presentation templates can be beneficial because they:

• Add multiple visual and aesthetic layers to your slides.
• Ensure that complex information, insights and data is presented in a simplistic way.
• Enhance the overall visual appeal of the content.
• Save you a lot of time as you don’t have to start editing from scratch.
• Improve the professional outlook of your presentation.

How To Choose The Best Mission Vision Presentation Templates?

Keep the following points in mind while choosing a Mission Vision Presentation template for PowerPoint (PPT) or Google Slides:

• Understand your presentation goals and objectives.
• Make sure the Mission Vision template aligns with your visual needs and appeal.
• Ensure the template is versatile enough to adapt to various types of content.
• Ensure the template is easily customizable.

Can I Edit The Elements In Mission Vision PowerPoint Templates?

Yes, our Mission Vision PowerPoint and Google Slides templates are fully editable. You can easily modify the individual elements including icons, fonts, colors, etc. while making your presentations using  professional PowerPoint templates .

Are Mission Vision PowerPoint Templates Compatible With Google Slides?

Yes, all our Mission Vision presentation templates are compatible and can be used as Mission Vision Google Slides templates.

How To Download Mission Vision PowerPoint Templates For Presentations?

To download Mission Vision presentation templates, you can follow these steps:

• Select the resolution (16*9 or 4*3).
• Select the format you want to download the Mission Vision template in (Google Slides or PowerPoint).
• Make the payment (SlideUpLift has a collection of paid as well as free Mission Vision PowerPoint templates).
• You can download the file or open it in Google Slides.

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Vision & Mission Statements

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The vision statement focuses on tomorrow and what the organization wants to become. The mission statement focuses on today and what the organization does. While companies commonly use mission and vision statements interchangeably, it’s important to have both. One doesn’t work without the other, because having purpose and meaning are critical for any business.

Your mission statement drives the company. It is what you do/the core of the business, and from it come the objectives and finally, what it takes to reach those objectives. It also shapes your company’s culture. Your vision statement gives the company direction. It is the future of the business, which then provides the purpose. The vision statement is about what you want to become.

The vision statement promotes growth, both internally and externally. A strong vision helps teams focus on what matters the most for their company. It also invites innovation. A purpose-driven company envisions success as a whole, because they know what success means for their company.

Vision and Mission statement is the base of every organization. Let it be a non-profit, business or government sector, Mission, Vision, and Values are the establishing bases of a company. For the very reason, this template allows the users to have four uniquely developed spaces for writing their mission, vision, and value statements. Consisting of 6 slides, this vision and mission statement PowerPoint template also possesses welcome and ending notes.

This template will primarily be useful to company executives when preparing their company development strategy. You can use the slides in this template to describe the future development of the company and its core values. Also, this template will be useful for startup executives when preparing to meet with potential investors and business angels.

HR managers can use the slides in this template to inform new hires about the mission and vision of the company. Also, this template will be useful for specialists of investment companies when preparing information about potential investment projects.

The template offers four different slides but with the same purpose. The only difference is of description boxes’ designing style; hexagonal, rectangular, spherical and puzzle-shaped sketches. The template also offers a designated space for stating statistical figures and percentage data to further elaborate the perspective. Vision and Mission statement template can be used for corporate meetings in industrial and development sectors, as a driving tool for business and also as an awareness campaign for a particular cause.

The Vision & Mission Statements template has all the tools you need to build a professional and modern presentation. If necessary, you can independently change the size and color of the infographic, the type of font and the position of the blocks on the slide. This template will organically complement your old presentations and will be a great addition to your collection of professional presentations.

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Mission and Vision Statement Business Meeting

Mission and vision statement business meeting presentation, free google slides theme and powerpoint template.

Being clear about your mission and vision as a company is essential. Convey it at your next business meeting using this modern geometric style template. In it you will find a variety of resources that will help you define the different parts of a project, set the timeline, define tasks, status reports and everything you need to make it a success. Download it and surprise everyone in the meeting with your efficiency.

Features of this template

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• 27 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint
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• Includes information about fonts, colors, and credits of the resources used

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Company Vision Presentation Template

Summarize your company’s goals and describe your path to achieving them using professional-looking slides.

Trusted by 65M+ users and leading companies

About the Company Vision Presentation Template

This Company Vision Presentation Template can help you communicate your company’s new vision and mission to your staff, partners, customers, and the media. If you’re working in marketing, you will probably need to create this type of presentation for your company at some point.

A company vision presentation allows you to make your company vision statement public, and it’s a unique chance to let everyone know who you are and what kind of future you want to create for your employees and customers.

What is a company vision statement?

A company vision statement describes your company’s aspirations and what you are working toward. It helps everyone focus on the big picture and pursue shared long-term goals, so it has to be inspiring and all-encompassing. A vision statement is usually encapsulated in one sentence, but there are some exceptions.

Tesla’s vision, for example, is to “create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.” This statement perfectly illustrates the features described above — it’s bold, powerful, and concise, and it reflects the shared goal of everyone at the company.

How to write an impactful company vision statement

A company vision statement isn’t something that changes every season. Ideally, your statement should remain relevant for years to come. Here are a few tips that can help you shape a long-lasting company vision.

Step 1 . Facilitate cross-departmental communication to make sure that your vision statement resonates with everyone in your company. Since your company vision statement needs to represent your whole business and everyone involved in it, writing it should be a collective effort.

Step 2 . Conduct surveys to understand customer sentiment better. If you’re about to write your vision statement, you already know what your company wants. Now it’s time to find out what your target audience expects from brands like yours.

Step 3 . Keep your vision statement realistic but daring and empowering. A weak, generic statement won’t attract anyone’s attention, and a statement that is too bold might come across as insincere.

Step 4 . Don’t copy your competitors — make sure that your vision is unique to your company. No matter how saturated your niche is, you can always find your unique angle and differentiate yourself from the competition. If you blend in, you risk losing your core audience.

Step 5 . Add a social component to your vision statement to demonstrate that your brand is focused on a higher purpose. Fostering a people-first company culture will help you attract a new, socially-conscious generation of employees and consumers.

What should a company vision presentation include?

Even though every company vision presentation is unique, there are some commonalities in terms of how the presentation is structured. If you want to tell your audience a compelling, cohesive story, be sure to include the following slides:

A company introduction

Where your company is currently 

What you are planning to achieve and how you intend to get there

How your vision reflects your company’s core values

How to use the Company Vision Presentation Template

Shape and iterate your company vision statement. Prepare and write down the brand story you’re going to tell.

Choose this template and start completing it. Adjust the structure if necessary. Follow your brand style guide to a T when customizing the presentation design.

When your presentation is ready, simply switch to Miro’s Presentation mode — this allows you to show your slides in full-screen mode without any distractions. You can return to editing with one click.

Tips for giving a company vision presentation

There are a few more details you need to pay attention to if you want to make your company vision presentation even more captivating:

Avoid vague statements — use facts and numbers to define success. This will give your listeners a clearer idea of how far you want to go.

Tie your vision to individual goals and encourage accountability — help everyone in your company understand how they can help bring the new vision to life.

Explain what made you reconsider your existing vision. If your audience understands what powered the change, they’re more likely to support and promote it.

Always give a company vision presentation in person — or, at the very least, live. A physical presence will make the presentation more personal, engaging , and genuine.

What is the main goal of a company vision presentation?

The idea behind giving a presentation is that you get a chance to share your statement with the world. People may know your brand, but they may not know anything about your overarching strategy and future plans. An effective visual presentation can change that.

What are some common company vision presentation mistakes?

Your presentation will fall on deaf ears if you don’t set the mood. Introduce yourself to the audience, set up an inspiring atmosphere, and gradually build up to the point at which you announce your new vision and mission statement. Another common mistake is overcrowding slides with text — making attendees focus on reading instead of listening to the speaker. Stuffed slides often cause confusion followed by boredom, so try to keep your business presentation short and crisp, especially when you reveal your company’s mission and vision statements. You want your listeners to be fully present.

Get started with this template right now.

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Mission Statements and Vision Statements

Unleashing the power of purpose.

By the Mind Tools Content Team

Imagine going to work each day, full of purpose and conviction. You strongly believe in your organization's values, and you are passionately committed to its mission.

Because you understand the good that your organization does in the world, you love what you do. You're happy to come into the office, and you put your heart and soul into your work, because you know it matters.

People can be genuinely inspired if their organization has a compelling vision and a clear, worthwhile mission; and these can be powerfully expressed in well-crafted mission and vision statements.

Click here to view a transcript of this video.

These statements can be highly motivating when they are expressed clearly and with intent, and when they are communicated effectively to everyone in your organization. They also express your organization's purpose to customers, suppliers and the media, on whom they can have the same effect.

In this article, we'll explore how to create motivating mission and vision statements.

Mission and Vision Statements Explained

These statements are the words leaders use to explain an organization's purpose and direction. When expressed clearly and concisely, they can motivate your team, or the organization as a whole, with an inspiring vision of the future.

The two statements do distinctly different jobs:

Mission statements define your organization's purpose and its primary objectives. They are set in the present tense, and explain why you exist as a business, both to members of your organization and to people outside it. Mission statements tend to be short, clear and powerful.

Vision statements also define your organization's purpose, but they focus on its goals and aspirations. These statements are designed to be uplifting and inspiring. They're also timeless: even if the organization changes its strategy, the vision will often stay the same.

Application

Usually, people write these statements for an organization, or for an organizational unit or a team. You can also create statements to define the goals of long-term projects or initiatives.

Some examples of Mission Statements are shown below:

• Bristol-Myers Squibb Company (pharmaceuticals) – "To discover, develop, and deliver innovative medicines that help patients prevail over serious diseases."
• Walgreens (drugstores) – "Champion the health and well-being of every community in America."
• Nike (sportswear) – "To bring inspiration and innovation to every athlete in the world."
• The Dow Chemical Company (chemicals) – "Become the most innovative, customer-centric, inclusive and sustainable Materials Science Company in the world.
• Amazon (online retail) – "Our vision is to be earth's most customer-centric company."

Some examples of Vision Statements are shown below:

• PepsiCo (retail) – "Be the global leader in convenient foods and beverages by winning with purpose."
• Amnesty International (nonprofit) – "Our vision is a world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights instruments."
• Ikea (retail) – "To create a better everyday life for the many people – for customers, but also for our co-workers and the people who work at our suppliers."
• The American Society for the Prevention of Cruelty to Animals (ASPCA) (nonprofit) – "The vision of the ASPCA is that the United States is a humane community in which all animals are treated with respect and kindness."

These examples are concise, focused and inspiring. Do everything you can to make your statements similarly succinct – long, rambling statements can be difficult to decipher and lead to confusion.

How to Create a Mission Statement

To develop your mission statement, follow the steps below:

Step 1: Develop Your Winning Idea

First, identify your organization's "winning idea," or unique selling proposition (USP). This is the idea or approach that makes your organization stand out from its competitors, and it is the reason that customers come to you and not your competitors.

Developing a "winning idea" is a core goal of business strategy , and it can take a lot of effort to find, shape, test, and refine. To start, see our articles on USP Analysis , SWOT Analysis and Core Competence Analysis .

Step 2: Clarify Your Goal

Next, make a short list of the most important measures of success for your winning idea.

For instance, if it is to create cutting-edge products in a particular industry, how will you know when you've accomplished this goal? If your idea is to provide excellent customer service, what key performance indicator will let you know that your customers are truly satisfied?

You don't have to include exact figures here, but it's important to have a general idea of what success looks like, so that you know when you've achieved it.

Combine your winning idea and success measures into a general, but measurable goal . Refine the words until you have a concise statement that expresses your ideas, measures and a desired result.

Keep this statement in the present tense, and make sure it is short, simple , clear, and free of jargon . Yes, the language needs to be inspiring, but don't include adjectives just so it "sounds better."

Produce store Farm Fresh Produce's winning idea is to "provide farm freshness." The owner identifies two key measures of the company's success: freshness and customer satisfaction. She creates the following mission statement, which combines the winning idea and her measures of success:

"To be the number one produce store in Main Town by selling the highest quality, freshest farm produce directly from farm to customer, with high customer satisfaction."

Carl has just become the leader of a new team. The team will focus on one key project: streamlining the organization's internal databases, so that the entire system runs smoothly and without problems.

With this in mind, Carl creates a mission statement to guide his team's understanding of their purpose:

"Our team's goal is to streamline our organization's database management system within 12 months. We will develop a new system that is easy to use and reduces the frequency of user errors."

How to Create a Vision Statement

Step 1: find the human value in your work.

First, identify your organization's mission. Then uncover the real, human value in that mission. For example, how does your organization improve people's lives? How do you make the world a better place?

Our articles on working with purpose and The Triple Bottom Line include tips that you can use to find the deeper meaning in what you do.

Step 2: Distill Into Values

Next, identify what you, your customers and other stakeholders value the most about how your organization will achieve this mission. Distill these into values that your organization has, or should have.

Some examples of values include excellence, integrity, teamwork, originality, equality, honesty, freedom, service, and strength.

If you have a hard time identifying your organization's values, talk to your colleagues and team members. What values do they think the organization stands for, or that it should stand for?

Step 3: Combine Your Mission and Values

Combine your mission and values, and polish your words until you have an inspiring statement that will energize people, inside and outside your organization.

It should be broad and timeless, and it should explain why the people in your organization do what they do.

The owner of Farm Fresh Produce examines what she, her customers and her employees value about her mission.

The four most important values that she identifies are freshness, healthiness, tastiness, and the "local-ness" of the produce. Here's the vision statement that she creates and shares with employees, customers and farmers alike:

"We encourage the families of Main Town to live happier and healthier lives by providing the freshest, tastiest, and most nutritious local produce from local farms to their table."

Carl looks at the values that are key to achieving his team's goal, and considers their mission statement. He identifies several important values, such as challenge, dependability and teamwork. He then creates this statement that combines his team's mission and values:

"We will challenge our skills and abilities, and create a database system that's strong, dependable and intuitive, allowing our colleagues to work quickly and effortlessly."

Mission and vision statements are concise, inspiring statements that clearly communicate the direction and values of an organization.

These statements can powerfully explain your intentions, and they can motivate your team or organization to realize an inspiring vision of the future.

When writing them, make sure that you understand your organization's USP, or "winning idea." You'll also need to clarify your organization's values, and distill them into statements that are concise, engaging and uplifting.

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Ensuring That Organizational Activities Deliver Your Vision of the Future

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Comments (2)

Natasa Kulessa

Great article, as usual... some examples don't hold up to the standard maybe. PepsiCo "Be the global leader in convenient foods and beverages by winning with purpose." for example; Being a global leader is really PepsiCo's own economic aim and strategy. Why should I care about it as a customer? Be the most loved brand in my home, maybe, but global leadership does not inspire me as per wording. Also, what does "winning with purpose" mean? What is this purpose? If we look at Simon Sineks Just Cause as a guide, and the feature "benefit to others" alone... many vision statements could be rewritten to serve rather than gain. 😊

about 1 year

Lucas Greer

Good points. The insight I gain is Vision and Mission statements need to be more customer focused. Yes, the company and those who work for it need to know their purpose. But I, the one who is using you product, wants to know that I matter to your purpose as well. I do not know if I am lost in left field, but these thoughts are what arose as I read your response.

Pamela McAfee

Great information on Mission and Vision Statements. In starting a new business it is important to have clarity in what one is working toward in the future. The examples given were also nice to see from large companies to smaller companies.✨

over 1 year

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Description, how to edit.

Need to produce mission and vision statements for your start-up? Have to review your company's mission or your organization's core values? These mission and vision statement templates will help to present in a visual, infographic form. You can also use the templates to assist you in aspects such as business plans, your business strategy, or pitching to investors and stakeholders.

This isn't just for business owners, nonprofit organizations, and similar entities; you can also use this to create a personal mission statement, as readers of The 7 Habits of Highly Effective People  may be familiar with.

This template includes a set of slide layouts you can use to represent your Mission or Vision declarations. Add your text, and modify colors, pictures, and icons.

The Company Vision and Mission Statements Template include:

• 22 layouts and diagrams for Mission, Vision, Value, and Goal visualizations in various modern graphic styles
• 12 outline icons + 12 simple flat icons and 6 multi-color vector icons representing eye, telescope, binocular, strategy map, objective, diamond, rocket launch for development, team, a light bulb for the creative idea, drone for technology, and shopping card for commerce

Format: fully editable vector shapes (modify colors of diagrams and icons, resize without quality loss).

Content description

The Vision & Mission PowerPoint Template is a set of over 20 ready-to-use slides:

• Vision & mission stair infographics, illustrated with door graphics at the staircase.
• Vision & mission statement slides presented with text in a translucent box with a full-size picture background in a few variations (on a dynamic city road and nature background).
• Vision & mission slides displayed in stages towards the final vision, starting with presenting company values.
• Vision, mission, and values illustrated with Venn diagram in a few versions: a vivid chart with text description to each component, semi-transparent circles, and outline icons.
• Company mission statement slide illustrated with four-component circle chart and outline icons.
• Company vision, mission, and values section slides presented with vivid header and icons with picture filling.
• Vision & mission quote slides illustrated with outline icons and a text box on semi-transparent pictures, and in a modern style with flat infographics.
• Vision & mission headline slides: simple outline icons and replaceable picture background.
• Roadmap towards your vision slide illustrated with curved road and flat icons.

Why use a Vision & Mission Template?

The diagrams will help you explain your company's values, help your organization focus on what is important, and provide a basis for developing other aspects of your strategic plan. The diagram can be useful for strategic management presentations, board meetings, employee & team member gatherings, company review meetings, and motivational speeches. The collection is intended to help you design creative and fresh-looking slides plus illustrate data in an eye-catching way, with less text and more visual content.

How to use Vision Mission Presentation Template

Use the Vision & Mission template to underline the importance of these statements in strategic management, and present company values to your team and employee groups.

Whether you have a vision defined by one short headline or several sentences, you can put it into predefined text boxes and underline the mission or vision statement with visual symbols related to your objectives, choose graphics and photographs in colors that are close to your brand ones or in the style of your presentation.

• changing the color of the icon filling and its outline
• adding shadows
• changing shape and size, rotating, flipping the object
• putting shapes behind or on top of text
• infoDiagram's designer
• Contact: here

Further resources

To deepen your understanding and skills, we suggest exploring additional materials such as our blog and YouTube video, which are trusted sources dedicated to refining presentation decks:

• Blog with examples: 7 Slide Design Ideas for Vision and Mission
• YouTube video: Company Vision and Mission in PowerPoint

Slides included in this PowerPoint Presentation:

• Vision and mission stairs infographics
• Example of the vision and mission statements slide
• Vision and Mission Statement PowerPoint Template Slide
• Company vision and mission statement on dynamic city road background
• Example of the vision and mission quotes diagram
• Vision and mission steps diagram
• Steps Toward Vision (Values, Goals, + Mission) Slide. Professional PowerPoint Templates for your Presentation.
• Vision and mission values steps chart
• Venn Diagram Template of Mission, Vision, and Values | PowerPoint Template Slides
• Synergy of mission, vision and goals diagram
• 4 components diagram showing company mission statement
• Vision Statement Slide | Vision Mission Statement Templates for PowerPoint Presentations
• Mission Statement Slide | Vision Mission Statement PowerPoint Templates
• Company values creative slide
• Company vision quote slide
• Company mission quote slide
• Vision headline slide illustrated with a background picture
• Mission headline slide illustrated with a background picture
• Roadmap towards our vision
• Company mission flat infographic slide
• Company vision flat infographic slide
• Company goals slide with flat infographic
• Example of the mission and vision chart
• Editability of stroke in outline icons
• Editability of flat icons
• Multicolor and vector symbols
• Outline vision and missions icons set
• Flat mission and vision symbols
• Multicolor flat vision and mission icons set

How to edit text & colors

How to expand / shorten diagram

How to Replace Icons in infoDiagram PPT

Vision Mission Presentation Template (PPT Diagrams)

Home Collections Portfolio Vision Mission Values

Free Vision Mission Values Presentation Templates

Looking for a way to showcase your organization’s core principles in a visually appealing manner try our free vision mission values powerpoint templates and google slides our editable templates will help you make engaging presentations to share your vision with the world. so why wait grab today and start creating presentations that truly stand out.

Share Your Story, Spark Change: Captivating Free PowerPoint Templates and Google Slides Themes for Mission, Vision & Values

• Mission: Think of it as your company's heroic goal, its reason for being. What problem does it solve? What good does it bring to the world?
• Vision: This is your company's dream for the future. Where does it see itself, say, 10 years down the line? 
• Core Values: These are the guiding principles that shape your company's culture and decisions. What matters most to your team? Honesty, respect, innovation?
• Diverse themes: From clean and modern to tech-inspired and playful, find the perfect match for your brand.
• Multicolor infographic slides: Explain complex ideas with beautiful visuals.
• Multiple node selections: Show connections and hierarchies with ease.
• Editable graphics and text: Make it your own with a few clicks.
• Royalty-free: Use them forever, no strings attached.
• 100% editable: Customize them to match your brand.
• Multiple formats: Choose between 4:3 & 16:9, portrait & landscape.
• Free slides available: Try before you buy!

We're here to help you!

What are vision mission values.

The vision, mission, and values are the main guiding forces behind the organization. It communicates the purpose of the organization.

What are Vision Mission Values PowerPoint Templates?

Vision Mission Values PowerPoint Templates help you clearly present the vision, mission, and values of a company to the target audience.

Where can we use these Vision Mission Values PPT Slides?

Every company needs these Vision Mission Values PPT Slides to make convincing presentations to deliver their vision, mission, and values.

How can I make Vision Mission Values Slides in a presentation?

Using pre-designed slides available online is a brilliant idea to instantly make Vision Mission Values Slides in a presentation. Still, if you need to make it yourself, check out our tricks and tips pages to learn the steps.

Who can use the Vision Mission Values PPT Templates?

Business people can use these Vision Mission Values PPT Templates to define the purpose of their organization and enhance brand awareness.

Why do we need Vision Mission Values PowerPoint Templates?

We need Vision Mission Values PowerPoint Templates to visually communicate the organization's mission, vision, objectives, values, and goals effectively to our employees and stakeholders.

Where can I find Free Vision Mission Values PowerPoint Templates?

Explore Slide Egg, one of the best sites, to find 153+ Vision Mission Values PowerPoint Templates.

35 Vision And Mission Statement Examples That Will Inspire Your Buyers

Published: February 28, 2024

Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples.

Brands use a mission statement to express their values. As consumers, we like to patronize businesses that have values we believe in.

A strong mission statement makes it easy for consumers to understand your values and feel confident purchasing from you.

Still, loyalty doesn’t happen overnight. Building brand loyalty, like creating mission and vision statements, takes time. You may just find the inspiration that you need in someone else’s mission statement, so we’ve gathered 35 example mission statements to help make your research easy.

If you’re in a bit of a time crunch, use this table of contents to find precisely what you’re looking for to inspire the development of your company’s mission.

Table of Contents

What is a mission statement?

How to write a mission statement, what is a vision statement.

• Mission vs Vision Statements

Mission and Vision Statement Template

Best mission statement examples.

• Best Vision Statements Examples

A mission statement is a simple statement about the goals, values, and objectives of an organization. A mission statement summarizes why a business exists and helps a company respond to change and make decisions that align with its vision.

This brief description helps customers, employees, and leadership understand the organization’s top priorities.

An effective mission statement will naturally change over time. As a company grows, it may reach its early goals, and they’ll change. It’s important to revise mission statements as needed to reflect the business’s new culture as it achieves its goals and develops new targets.

What makes a good mission statement?

A great mission statement combines physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do. A good mission statement will not only explain your brand’s purpose but will also foster a connection with customers.

When your brand creates a genuine connection with customers and employees, they’ll stay loyal to your company, thereby increasing your overall profitability.

Mission statements also help you stand out in the marketplace, differentiating your brand from the competition.

I’ve personally observed that there’s more brand recognition for companies when consumers think they have an important mission.

When wearing a pair of TOMS shoes, I’ve noticed that people comment more on my shoes than when I’m wearing Converse or Nike shoes (which are both more well-known brands). TOMS famously created the One for One® model, where they vowed to donate one pair of shoes for every one purchased.

A memorable company mission makes your product more noteworthy.

What are the three parts of a mission statement?

Your mission statement should clearly express what your brand does, how it does it, and why the brand does it. You can quickly sum this up in your mission statement by providing the following:

• Brand purpose. What does your product or service do or aim to offer and for whom?
• Brand values. What does your company stand for? For example, are you environmentally conscious and provide a more sustainable solution to solve a problem? Values are what make your company unique.
• Brand goals. What does your company accomplish for customers? Why should they purchase from you instead of other competitors?

With these three components, you can create a mission that is unique to your brand and resonates with potential customers. Next, we’ll guide you step by step on how to write a proper mission statement to build on as your company evolves.

You understand the importance of a well-crafted mission statement that effectively summarizes a company’s purpose, but how do you write one? Let’s look at the steps to write a good mission statement, and then we’ll dive into mission statement examples to inspire your creativity.

• Explain your company’s product or service offering.
• Identify the company’s core values.
• Connect how your company’s offering aligns with your values.
• Condense these statements into one.
• Refine your mission statement.

1. Explain your company’s product or service offering.

A good mission statement helps prospects understand what your company does in a literal sense. This means explaining your offering in basic, clear terms. Your explanation should answer the most basic questions like:

• Are you selling a product or service?
• Why would customers buy it?
• How does your offering solve for the customer?

Record your answers and focus on how your product or service brings value to your buyer personas , otherwise known as your target audience.

2. Identify the company’s core values.

Now, this is where you can start thinking bigger. You didn’t just make a product or service at random. Instead, you’re most likely motivated by a set of core values . This is particularly important for socially conscious businesses and brands that care about well-being.

Core values are deeply ingrained principles that guide a company’s actions. Take HubSpot’s culture code, HEART , for example:

• Empathetic.
• Remarkable.
• Transparent.

These are principles that not only company employees respect but are principles that our customers appreciate as well. By identifying core values that hold meaning on personal and organizational levels, you’ll have an appealing set to add to your mission statement.

3. Connect how your company’s offering aligns with your values.

So, how can your company offering serve your core values? You need to draw a connection between the two in a way that makes sense to the public.

For example, if one of your core values centers on innovation, you want to frame your product or service as pushing boundaries and explaining how it helps customers innovate their lives or business practices. Essentially, you’re taking the literal benefit of the offering and expanding it to serve a higher purpose.

4. Condense these statements into one.

A mission statement can be as short as a single sentence or as long as a paragraph, but it’s meant to be a short summary of your company’s purpose. You need to state the what, who, and why of your company:

• What — The company offering.
• Who — Who you’re selling to.
• Why — The core values you do it for.

Condense this to be between one and three sentences long. At this stage of development, it’s often helpful to write several mission statement drafts to help process ideas and experiment.

Once you have successfully conveyed your brand’s message, it’s time to refine and perfect your mission statement.

5. Refine your mission statement.

Above all, your mission statement stands as a marketing asset that is meant to be:

• Free of fluff.

Your mission statement should clearly outline the purpose of your company offering, capture the company spirit, and show the common goals the company is working to achieve.

Have other team members or advisors read your mission statement draft and make adjustments if needed according to their recommendations. This is normally a slow process for brands, and I’ll share ideas and company mission statement examples in a moment to help inspire creativity in the writing process.

A vision statement is aspirational and expresses your brand’s plan or “vision” for the future and potential impact on the world. They often serve as a guide for a brand’s future goals and explain why customers and employees should stick around for the long haul.

What makes a good vision statement?

A good vision statement should be bold and ambitious. It’s meant to be an inspirational, big-picture declaration of what your company strives to be in the future. It gives customers a peek into your company’s trajectory and builds customer loyalty by allowing them to align their support with your vision because they believe in the future of your brand as well.

What are the three parts of a vision statement?

Your company vision is meant to be inspirational while also aligning with the company’s mission. A vision statement should have the following characteristics:

• Aspirational and ambitious. Have a lofty outlook for what you want your business to accomplish? Here’s the place to put it. Your vision statement should be aspirational and showcase how your business will grow in the future.
• Practical and achievable. While your statement should be ambitious, it shouldn’t be impossible. Set a goal that is both challenging and practical.
• General. Your vision should be broad enough to encompass all of your brand’s overall goals. Think of it as an umbrella for your mission statement and company objectives to nest under.

Both mission and vision statements are often combined into one comprehensive “mission statement” to define the organization’s reason for existing and its outlook for internal and external audiences — like employees, partners, board members, consumers, and shareholders.

The difference between mission and vision statements lies in the purpose they serve.

Mission Statement vs. Vision Statement

A mission statement clarifies what the company wants to achieve, who they want to support, and why they want to support them. On the other hand, a vision statement describes where the company wants a community, or the world, to be as a result of the company’s services.

Thus, a mission statement is a roadmap for the company’s vision statement.

A mission statement is a literal quote stating what a brand or company is setting out to do. This lets the public know the product and service it offers, who it makes it for, and why it’s doing it. A vision statement is a brand looking toward the future and saying what it hopes to achieve through its mission statement. This is more conceptual, as it’s a glimpse into what the brand can become in the eyes of the consumer and the value it will bring in the long term.

In summary, the main differences between a mission statement and a vision statement are:

• Mission statements describe the current purpose a company serves. The company’s function, target audience, and key offerings are elements that are often mentioned in a mission statement.
• Vision statements are a look into a company’s future or what its overarching vision is. The same elements from the mission statement can be included in a vision statement, but they’ll be described in the future tense.

Now that we know what they are, let’s dive into some useful examples of each across different industries.

100 Mission Statement Examples & Templates

Mission statements from 100 companies and templates to create one for your business.

• 100 real examples
• 10 industries
• Instructions & guidelines
• 10 free templates

You're all set!

Click this link to access this resource at any time.

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Vision and mission powerpoint presentation slides

Outline your company’s vision and mission using professionally designed Vision And Mission PowerPoint Presentation Slides. Mention the desired future state, organizational goals, provide guidance with the help of amazing designs of vision and mission PPT templates. Showcase the present state or purpose of an organization with the help of professionally designed business vision and mission PowerPoint presentation templates. Outline what, whom and how do you serve in your vision and mission statement to give your audience the clarity about your brand or organization. It covers designs of various styles showcasing vision and mission statements. These slides are completely customizable. You can edit the color, text, icon and font size as per your need. Add your content and present vision and mission statement of your company to the clients, investors, stakeholders, and more. Absorb the impact of adverse circumstances with our vision and mission powerpoint presentation . Be able to address the jinx.

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Presenting vision and mission statement presentation slides. This deck comprises of total of 20 professionally PPT slides. These slides have been designed keeping the requirements of the customers in mind. This complete deck presentation covers all the design elements such as layout, diagrams, icons, and more. This PPT presentation has been crafted after a thorough research. You can easily edit each template. Edit the color, text, icon, and font size as per your requirement. Easy to download. Compatible with all screen types and monitors. Supports Google Slides.

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Home PowerPoint Templates Strategy Vision Statement & Mission PowerPoint Template

Vision Statement & Mission PowerPoint Template

The Vision Statement & Mission PowerPoint Template is a modern minimal character set for business purposes. These PowerPoint templates are suitable for all types of industries to share their company’s vision and mission statements. The slides include variations of bullet list agenda presentations and quotes. An appealing graphics of vision and mission PowerPoint slides will help users effectively outline the organizational approach. The character PowerPoint shapes are ideal for visualizing modern technology or transformations in a business model.

A vision of company describes future position i.e. what the company wants to become and known for. Whereas, mission defines how to achieve that vision. The mission includes objectives and a business approach to reach goals, leading to the ultimate vision. Together, the elements of vision and mission provide company’s statement of purpose and values.

The Vision Statement & Mission PowerPoint Template illustrates dartboard and monocular or spyglass illustration for a visual representation of business concepts. The male and female characters will inspire audience in team-building and strategy presentations. This Mission Statement templates could be used as standalone presentation of strategic goals or management plans. However, as a part of company introduction presentation, the PowerPoint shapes help captivate the audience with metaphor illustrations. You can copy desired slides into company profile and sales pitch presentation. Microsoft PowerPoint lets users adjust vector-based PowerPoint slides according to existing presentation color scheme.

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