Research Methodology, A step-by-step guide for beginners

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Summary Research Methodology, A step-by-step guide for beginners

RESEARCH METHODOLOGY a step-by-step guide for beginners

SAGE has been part of the global academic community since 1965, supporting high quality research and learning that transforms society and our understanding of individuals, groups, and cultures. SAGE is the independent, innovative, natural home for authors, editors and societies who share our commitment and passion for the social sciences. Find out more at: www.sagepublications.com

rd 3 edition

RESEARCH METHODOLOGY a step-by-step guide for beginners Ranjit Kumar

© Ranjit Kumar 1999, 2005, 2011 First edition published 1999 Second edition published 2005. Reprinted 2007, 2008 (twice), 2009 (twice) This third edition published 2011 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers. SAGE Publications Ltd 1 Oliver’s Yard 55 City Road London EC1Y 1SP SAGE Publications Inc. 2455 Teller Road Thousand Oaks, California 91320 SAGE Publications India Pvt Ltd B 1/I 1 Mohan Cooperative Industrial Area Mathura Road New Delhi 110 044 SAGE Publications Asia-Pacific Pte Ltd 33 Pekin Street #02-01 Far East Square Singapore 048763 Library of Congress Control Number available British Library Cataloguing in Publication data A catalogue record for this book is available from the British Library ISBN 978-1-84920-300-5 ISBN 978-1-84920-301-2 (pbk) Typeset by C&M Digitals (P) Ltd, Chennai, India Printed and bound in Great Britain by TJ International Ltd, Padstow, Cornwall Printed on paper from sustainable resources

To my daughter, Parul

Contents List of figures List of tables Preface 1 Research: a way of thinking Research: an integral part of your practice Research: a way to gather evidence for your practice Applications of research Research: what does it mean? The research process: characteristics and requirements Types of research Types of research: application perspective Types of research: objectives perspective Types of research: mode of enquiry perspective Paradigms of research Summary 2 The research process: a quick glance The research process: an eight-step model Phase I: deciding what to research Step I: formulating a research problem Phase II: planning a research study Step II: conceptualising a research design Step III: constructing an instrument for data collection Step IV: selecting a sample Step V: writing a research proposal Phase III: conducting a research study Step VI: collecting data Step VII: processing and displaying data Step VIII: writing a research report Summary STEP I FORMULATING A RESEARCH PROBLEM 3 Reviewing the literature The place of the literature review in research Bringing clarity and focus to your research problem Improving your research methodology Broadening your knowledge base in your research area Enabling you to contextualise your findings

How to review the literature Searching for the existing literature Reviewing the selected literature Developing a theoretical framework Developing a conceptual framework Writing about the literature reviewed Summary 4 Formulating a research problem The research problem The importance of formulating a research problem Sources of research problems Considerations in selecting a research problem Steps in formulating a research problem The formulation of research objectives The study population Establishing operational definitions Formulating a research problem in qualitative research Summary 5 Identifying variables What is a variable? The difference between a concept and a variable Converting concepts into variables Types of variable From the viewpoint of causal relationship From the viewpoint of the study design From the viewpoint of the unit of measurement Types of measurement scale The nominal or classificatory scale The ordinal or ranking scale The interval scale The ratio scale Summary 6 Constructing hypotheses The definition of a hypothesis The functions of a hypothesis The testing of a hypothesis The characteristics of a hypothesis Types of hypothesis Errors in testing a hypothesis Hypotheses in qualitative research Summary STEP II CONCEPTUALISING A RESEARCH DESIGN

7 The research design What is a research design? The functions of a research design The theory of causality and the research design Summary 8 Selecting a study design Differences between quantitative and qualitative study designs Study designs in quantitative research Study designs based on the number of contacts Study designs based on the reference period Study designs based on the nature of the investigation Other designs commonly used in quantitative research The cross-over comparative experimental design The replicated cross-sectional design Trend studies Cohort studies Panel studies Blind studies Double-blind studies Study designs in qualitative research Case study Oral history Focus groups/group interviews Participant observation Holistic research Community discussion forums Reflective journal log Other commonly used philosophy-guided designs Action research Feminist research Participatory and collaborative research enquiry Summary STEP III CONSTRUCTING AN INSTRUMENT FOR DATA COLLECTION 9 Selecting a method of data collection Differences in the methods of data collection in quantitative and qualitative research Major approaches to information gathering Collecting data using primary sources Observation The interview The questionnaire Constructing a research instrument in quantitative research Asking personal and sensitive questions The order of questions Pre-testing a research instrument

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Book cover

Business Research Methodology

Research Process and Methods

  • Sergey K. Aityan 0

Lincoln University - California, Oakland, USA

You can also search for this author in PubMed   Google Scholar

  • Presents the major research processes and methods used in business research
  • Features multiple and exhaustive examples illustrating the material and helping in the learning process
  • Features questions and problems at the end of each chapter for self-testing
  • Provides lecture slides for better course preparation
  • Applicable for single semester coursework

Part of the book series: Classroom Companion: Business (CCB)

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Table of contents (23 chapters)

Front matter, the journey to the land of unknown, the nature of research.

Sergey K. Aityan

Scientific Method

The research process, preparation for research, formulating a research problem, review of literature, research design, research proposal, foundations of probability, distribution, expectation, and risk, bayesian probability, major distributions, introduction to statistics, confidence intervals, statistical hypothesis testing, sampling experiments, survey method.

  • Business research design
  • Legal aspects of business research
  • Ethical Aspects of Business Research
  • Cyber Intelligence in Business Research
  • Statistical Hypotheses Testing in business
  • Bayesian Probability in business research
  • t-Distribution Tables

This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.

Book Title : Business Research Methodology

Book Subtitle : Research Process and Methods

Authors : Sergey K. Aityan

Series Title : Classroom Companion: Business

DOI : https://doi.org/10.1007/978-3-030-76857-7

Publisher : Springer Cham

eBook Packages : Business and Management , Business and Management (R0)

Copyright Information : The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022

Hardcover ISBN : 978-3-030-76856-0 Published: 20 December 2021

eBook ISBN : 978-3-030-76857-7 Published: 01 January 2022

Series ISSN : 2662-2866

Series E-ISSN : 2662-2874

Edition Number : 1

Number of Pages : XVIII, 518

Number of Illustrations : 84 b/w illustrations, 50 illustrations in colour

Topics : Management Education , Computer Science, general , Business Strategy/Leadership , Research Skills

Policies and ethics

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Research Methodology Example

Detailed Walkthrough + Free Methodology Chapter Template

If you’re working on a dissertation or thesis and are looking for an example of a research methodology chapter , you’ve come to the right place.

In this video, we walk you through a research methodology from a dissertation that earned full distinction , step by step. We start off by discussing the core components of a research methodology by unpacking our free methodology chapter template . We then progress to the sample research methodology to show how these concepts are applied in an actual dissertation, thesis or research project.

If you’re currently working on your research methodology chapter, you may also find the following resources useful:

  • Research methodology 101 : an introductory video discussing what a methodology is and the role it plays within a dissertation
  • Research design 101 : an overview of the most common research designs for both qualitative and quantitative studies
  • Variables 101 : an introductory video covering the different types of variables that exist within research.
  • Sampling 101 : an overview of the main sampling methods
  • Methodology tips : a video discussion covering various tips to help you write a high-quality methodology chapter
  • Private coaching : Get hands-on help with your research methodology

Free Webinar: Research Methodology 101

FAQ: Research Methodology Example

Research methodology example: frequently asked questions, is the sample research methodology real.

Yes. The chapter example is an extract from a Master’s-level dissertation for an MBA program. A few minor edits have been made to protect the privacy of the sponsoring organisation, but these have no material impact on the research methodology.

Can I replicate this methodology for my dissertation?

As we discuss in the video, every research methodology will be different, depending on the research aims, objectives and research questions. Therefore, you’ll need to tailor your literature review to suit your specific context.

You can learn more about the basics of writing a research methodology chapter here .

Where can I find more examples of research methodologies?

The best place to find more examples of methodology chapters would be within dissertation/thesis databases. These databases include dissertations, theses and research projects that have successfully passed the assessment criteria for the respective university, meaning that you have at least some sort of quality assurance.

The Open Access Thesis Database (OATD) is a good starting point.

How do I get the research methodology chapter template?

You can access our free methodology chapter template here .

Is the methodology template really free?

Yes. There is no cost for the template and you are free to use it as you wish.

You Might Also Like:

Example of two research proposals (Masters and PhD-level)

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LECTURE NOTES ON BUSINESS RESEARCH METHODOLOGY MBA II SEMESTER (JNTUA-R13) G. RAJASEKHAR ASSOCIATE PROFESSOR DEPARTMENT OF MANAGEMENT STUDIES CHADALAWADA RAMANAMMA ENGINEERING COLLEGE CHADALAWADA NAGAR, RENIGUNTA ROAD, TIRUPATI (A.P) -517506

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research methodology books for mba pdf

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Research is an investigation or experimentation that is aimed at a discovery and interpretation of facts, revision of theories or laws or practical application of the new or revised theories or laws. Identification of research problem leads in conducting a research. To initiate a research, the necessity for the research, to be carried out should be generated.The ideas and topics are developed while consulting literatures, discussions with experts and continuation of activities related to the subject matter. These ideas/topics generally called research problems and are statements about areas of concern, a condition to be improved, a difficulty to be eliminated, or a troubling question that exists in scholarly literature, in theory, or in practice that points to the need for meaningful understanding and deliberate investigation. A research problem does not state how to do something, offer a vague or broad proposition, or present a value question. The problem must be significant researchable lead to further research and suitable for the researcher. Formulation of the problem should lead to empirical investigation. Formulation of research problem should depict what is to be determined and scope of the study.It also involves key concept definitions questions to be asked. The objective of the present paper highlights the above stated issues.

Augustine Akhidime

This paper aims at assisting budding researchers, particularly in the social and management sciences to have better approach to handling doable research projects. The paper provides a lucid and practical discussion on the importance and simple strategies involved in the identification and development of researchable problems; processes that are considered to be the cornerstone and precursor for a feasible and successful research effort. The paper relies on extant literature and basic teaching methodology in presenting in very simple form a narrative of the systematic building blocks of research problem development which begins with the explanation of the concept of research, research cycle, sources of research problem, statement of research problem, questions, objectives and hypotheses. The paper concludes that the importance of research problem lies in the fact that the entire research efforts begin with the articulation and formulation of researchable problem from the research top...

APTISI Transactions on Management

In the process of job management, many problems are faced. So that good management is needed, which is required to provide problem solving. Problem solving is done by conducting research on objects, in order to produce quality management. Research is a way to objectively seek truth, where truth here is not only conceptually or deductively obtained, but also must be tested empirically. The purpose of this paper is to provide an understanding of 10 (ten) basic research, as a form of research management, namely the understanding of research, research, research steps, motivation and research objectives, research processes, characteristics of research, preliminary studies, benefits and objectives preliminary studies, how to conduct preliminary studies, concepts of research methods and methodologies.

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RESEARCH METHODOLOGY (Basis in the Management and Business Process)

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Research method is a method or scientific technique to obtain data with specific purposes and uses. The scientific means or techniques in question are where research activities are carried out based on scientific characteristics. This is a set of rules, activities, and procedures used by the perpetrators. The methodology is also a theoretical analysis of a method or method. Research is a systematic investigation to increase knowledge, as well as systematic and organized efforts to investigate certain problems that require answers. The nature of research can be understood by studying various aspects that encourage research to do it properly. Every person has a different motivation, including influenced by their goals and profession. Motivation and research objectives in general are basically the same, namely research is a reflection of the desire of people who always try to know something. The desire to acquire and develop knowledge is a basic human need which is generally a motivation to conduct research. The validity of research data can be obtained by using valid instruments, using appropriate and adequate amounts of data sources, as well as correct data collection and analysis methods. To obtain reliable data, the instrument must be reliable and the research carried out repeatedly. Furthermore, to obtain objective data, the number of sample data sources approaches the population.Each study has specific goals and uses. In general, there are three types of research objectives, namely the nature of discovery, verification and development. The finding means that the data obtained from research is truly new data that has not been previously known.

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This chapter presents an introduction about the problem of the study and its variables. It dealswith:Background of

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Business Research Methods Notes, PDF I MBA 2024

  • Post last modified: 5 April 2022
  • Reading time: 11 mins read
  • Post category: MBA Study Material

Coursera $100 off 2024

Download Business Research Methods Notes, PDF, Books, Syllabus for MBA 2024. We provide complete business research methods pdf. Business Research Methods study material includes business research methods notes, book , courses, case study, syllabus, question paper, MCQ, questions and answers and available in business research methods pdf form.

Business Research Methods subject is included in MBA so students are able to download business research methods notes for MBA 1st year and business research methods notes for MBA 2nd semester.

Table of Content

  • 1 Business Research Methods Syllabus
  • 2 Business Research Methods Notes PDF
  • 3 Business Research Methods Notes
  • 4 Business Research Methods Questions and Answers
  • 5 Business Research Methods Question Paper
  • 6 Business Research Methods Books

Business Research Methods Notes can be downloaded in business research methods pdf from the below article.

Business Research Methods Syllabus

A detailed business research methods syllabus as prescribed by various Universities and colleges in India are as under. You can download the syllabus in business research methods pdf form.

  • Unit 1: Introduction Business Research: Definition-Types of Business Research. Scientific Investigation: The Language of Research: Concepts, Constructs, Definitions, Variables, Propositions and Hypotheses, Theory and Models. Technology and Business Research: Information needs of Business – Technologies used in Business Research: The Internet, E-mail, Browsers and Websites. Role of Business Research in Managerial Decisions Ethics in Business Research.
  • Unit 2: The Research Process: Problem Identification: Broad Problem Area-Preliminary Data Gathering. Literature Survey, Online Data Bases Useful for Business Research, Hypothesis Development, Statement of Hypothesis, Procedure for Testing of Hypothesis. The Research Design: Types of Research Designs: Exploratory, Descriptive, Experimental Designs and Case Study, Measurement of Variables, Operational Definitions and Scales, Nominal and Ordinal Scales, Rating Scales, Ranking Scales, Reliability and Validity.
  • Unit 3: Collection and Analysis of Data : Sources of Data-Primary Sources of Data, Secondary Sources of Data, Data Collection Methods, Interviews, Structured Interviews and Unstructured Interviews, Face to face and Telephone Interviews. Observational Surveys, Questionnaire Construction, Organizing Questions, Structured and Unstructured Questionnaires, Guidelines for Construction of Questionnaires.
  • Unit 4: Data Analysis: An overview of Descriptive, Associational and Inferential, Statistical Measures.
  • Unit 5: The Research Report: Research Reports, Components, The Title Page-Table of Contents, The Executive Summary, The Introductory Section, The Body of the Report, The Final Part of the Report, Acknowledgements, References, Appendix, Guidelines for Preparing a Good Research report Oral Presentation, Deciding on the Content, Visual Aids, The Presenter, The Presentation and Handling Questions.

Business Research Methods Notes PDF

Business research methods notes.

research methodology books for mba pdf

Business Research Methods Questions and Answers

If you have already studied the business research methods and notes , then it’s time to move ahead and go through previous year business research methods question papers .

  • What is information? Discuss the type of information need to run the Business.
  • Define the term ‘Research’, Enumerate the characteristics of research. Give a Comprehensive definition of research.
  • What do you mean by scientific investigation and explain them in detail.
  • Indicate the sources of research process. Enumerate the steps of the research process.
  • Give the sources of research problem. How a problem is identified? Enumerate the criteria for the selection of a problem.
  • How is a problem stated? Describe the various ways of defining a problem. Discuss characteristics of good problem and criteria for evaluating a problem.
  • Define the term ‘Review of literature’, how is it different from traditional meaning? Enumerate the objectives and significance of review of literature.
  • What do you mean by ‘Sample Design’? What points should be taken into consideration by a Researcher in developing a sample design for this research project.
  • How would you differentiate between simple random sampling and complex random sampling Designs? Explain clearly giving examples.
  • Why probability sampling is generally preferred in comparison to non-probability sampling? Explain the procedure of selecting a simple random sample.
  • Explain the phrase ‘Analysis of Data’ or ‘Treatment of Data’. Indicate the need and importance of data analysis.
  • Differentiate between descriptive statistical analysis and inferential statistical analysis.
  • Distinguish between parametric statistics and non-parametric statistics. Indicate their uses in different types of data or researches.
  • Indicate the basis for selecting a statistical technique in analyzing data for educational research.
  • What do you understand by research report or thesis? Indicate its need and importance in the research work.

Business Research Methods Question Paper

If you have already studied the business research methods and notes , then it’s time to move ahead and go through previous year business research methods question and answers .

It will help you to understand the question paper pattern and type of business research methods question and answer asked in MBA 1st year business research methods exam. You can download the syllabus in business research methods pdf form.

Business Research Methods Books

Below is the list of business research methods books recommended by the top university in India.

  • Green and Tull, Research Markets Decisions, PHI.
  • Tull Donald and Hawkins De, Marketing Research, PHI.
  • G.C.Beri, Marketing Research, Tata McGraw- Hill Publishers.
  • Luck David and Rubin Ronal, Marketing Research, PHI.
  • Naresh Malhotra, Marketing Research, Pearson Education. Green E. Paul, Tull S. Donald & Albaum, Gerald, Research for Marketing decisions, 6th Ed, PHI, 2006.

In the above article, a student can download business research methods notes for MBA 1st year and business research methods notes for MBA 2nd semester. Business Research Methods study material includes business research methods notes , business research methods books , business research methods syllabus , business research methods question paper , business research methods case study, business research methods questions and answers , business research methods courses in business research methods pdf form.

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  10. Research Methodology Example (PDF + Template)

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    1.1.2 Research Methods Versus Methodology: Research methods include all those techniques/methods that are adopted for conducting research. Thus, research techniques or methods are the methods that the researchers adopt for conducting the research studies. on the other hand, research methodology is the way in which research problems are solved ...

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    Abstract. Academic research is a relatively simple process when a PhD student knows the methodologies, methods and tools that underpin it. Although it is assumed that students holding a master's ...

  13. PDF MBA 612

    to research methodology. (G2) Demonstrate problems relevant to research methodology using ideas and techniques some of which are at the forefront of the discipline. (G3) Demonstrate the ability to self appraise and reflect on relevant aspects to research methodology. 3 - C o u r s e O u t l i n e : Week Number 1: Research Methodology: An ...

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    Textbooks and Resources for MBA and Executive MBA Courses from Higher Education at Cambridge University Press. ... Receive email alerts on new books, offers and news in Textbooks for MBAs. Results Listing Grid. Items per page; 10; 20; 50; 100 ... Marketing Research Methods Quantitative and Qualitative Approaches textbook Esteban-Bravo, ...

  15. PDF Quantitative Methods

    The Quantitative Methods programme is written by David Targett, Professor of Information Systems at the School of Management, University of Bath and formerly Senior Lecturer in Decision Sciences at the London Business School. Professor Targett has many years' experience teaching executives to add numeracy to their list of management skills ...

  16. PDF LPU Distance Education (LPUDE)

    LPU Distance Education (LPUDE)

  17. PDF SCHOOL OF MANAGEMENT STUIDES

    Research methodology is a way to systematically solve the research problem. It is a science of studying how research is done scientifically. Research methods are all those methods / techniques that are used for conduction of research. Definition: Research is defined as, ―careful or critical inquiry or examination in seeking facts or ...

  18. (Pdf) Research Methodology for Business Students

    book pdf available. research methodology for business students. february 2021; authors: francis mbah takwi. faculty of business management and sustainability information and communication ...

  19. PDF Business Research Methods

    This approach further includes experimental, inferential, and simulation approaches to research. Meanwhile, the qualitative approach uses the method of subjective assessment of opinions, behaviour and attitudes. Research in such a situation is a function of the researcher's impressions and insights.

  20. (Pdf) Lecture Notes on Business Research Methodology Mba Ii Semester

    LECTURE NOTES ON BUSINESS RESEARCH METHODOLOGY MBA II SEMESTER (JNTUA-R13) G. RAJASEKHAR ASSOCIATE PROFESSOR DEPARTMENT OF MANAGEMENT STUDIES CHADALAWADA RAMANAMMA ENGINEERING COLLEGE CHADALAWADA NAGAR, RENIGUNTA ROAD, TIRUPATI (A.P) -517506

  21. PDF Introduction to Business Research 1

    A research proposal: a comprehensive statement of what the candidate proposes to do and how he or she proposes to do it. This covers areas such as the aims and objective of the proposed research, background literature review, outline research methodology, programme of works, ethical issues, etc. IBR1 explains how to prepare a research proposal.

  22. Business Research Methods Notes, PDF I MBA 2024

    MBA Study Material. Download Business Research Methods Notes, PDF, Books, Syllabus for MBA 2024. We provide complete business research methods pdf. Business Research Methods study material includes business research methods notes, book, courses, case study, syllabus, question paper, MCQ, questions and answers and available in business research ...

  23. (PDF) Research Methodology (MBS, TU)

    PDF | Based upon the MBS syllabus MSC 521: Research Methodology, this book has been prepared for MBS, Tribhuvan University. | Find, read and cite all the research you need on ResearchGate.