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Navigating the MBA Research Landscape: Topics, Tips, and Success Stories

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Are you an MBA student on the hunt for your next research topic? If so, you're in the right place! Finding a compelling research subject is key to crafting an impactful paper—one that not only earns you top grades but also contributes valuable insights to your field.

Did you know?

According to the Graduate Management Admission Council, 89% of corporate recruiters planned to hire MBA graduates in 2022, up from 77% in 2023. This suggests the continued value and demand for MBA skills in the job market.
A 2020 survey by McKinsey revealed that 86% of executives found that applying academic research had a positive impact on their company's operational efficiency.
According to IDC, global spending on digital transformation technologies and services was estimated to reach $2.3 trillion in 2023, demonstrating the rapid pace of digital adoption in businesses.
A Nielsen report revealed that 73% of global consumers would change their consumption habits to reduce environmental impact, highlighting the increasing importance of sustainability in business strategies.

Yet, deciding on the perfect topic can be tricky. You need a subject that aligns with your interests, has enough depth for a thorough analysis, and is relevant to the current business landscape. Don't worry if this sounds daunting—we're here to help!

In this post, we'll explore 50 intriguing MBA research topic examples across various disciplines, from finance and marketing to HR and strategic management. Plus, we'll guide you on turning a chosen topic into a research proposal, and share some inspiring success stories.

Understanding the Shifting Business Landscape for Your MBA Research

SUMMARY : Here, we delve into the impact of evolving business trends, such as digital transformation and corporate sustainability. These insights will help MBA students choose research topics relevant to today's dynamic business environment .

The business world is dynamic, with new trends constantly emerging that shape the way organizations operate and compete. It's essential for MBA students to remain up-to-date with these trends as they can significantly influence your choice of research topic.

Take, for instance, the rise of digital transformation. This wave has been revolutionizing industries across the board, from how we market products to how we manage human resources. A research topic in this area could delve into the effects of digitalization on traditional business models or investigate how firms adapt to technology-driven changes.

Then, there's the trend towards sustainability and social responsibility. Consumers are increasingly looking to do business with companies that prioritize not just profit, but also positive environmental and social impact. Research in this domain could explore the strategies companies use to align with these values, or the implications of these practices on a firm's bottom line.

Understanding these trends, among others, provides you with a context for your MBA research. It opens up avenues for inquiry that are not only academically stimulating but also relevant and impactful in today's business environment. Remember, a trend today could be the norm tomorrow, and your research could play a part in that transformation.

List of 50 MBA Research Topics

Navigating the vast world of MBA disciplines can be a complex task, but finding a topic that resonates with your interests can make your research journey more enjoyable and rewarding. Here's a list of 50 potential research topics across various disciplines to inspire your next project:

The Impact of Cryptocurrencies on Traditional Financial Systems
Risk Management in the Era of Digital Banking
Evaluating the Sustainability of Microfinance Institutions
The Role of AI in Financial Forecasting
Ethical Investment and Profitability
The Effectiveness of Influencer Marketing in Today's Digital World
Customer Behaviour in the Age of E-commerce
Personalization Strategies in Digital Marketing
Impact of Social Media on Brand Awareness
The Role of Augmented Reality in Consumer Experience

Human Resources

The Influence of Organizational Culture on Employee Retention
HR Strategies for Managing Remote Workers
The Role of AI in Talent Acquisition
Impact of Employee Wellbeing Programs on Productivity
Workplace Diversity and its Effect on Company Performance

Strategic Management

Strategies for Business Sustainability in a Post-Covid World
The Impact of Mergers and Acquisitions on Company Culture
Corporate Governance and Business Ethics
The Role of Strategic Alliances in Business Expansion
Business Model Innovation in the Digital Era

Operations Management

The Role of Technology in Supply Chain Management
Lean Manufacturing and its Impact on Profit Margins
Strategies for Reducing Waste in Production Processes
Impact of Quality Management Systems on Customer Satisfaction
Challenges of Inventory Management in E-commerce

Information Systems

The Influence of Big Data on Business Decision Making
Cybersecurity Challenges in Modern Businesses
Role of Information Systems in Customer Relationship Management
Blockchain Technology and Its Impact on Business Operations
Adoption of Cloud Computing in Small and Medium Enterprises

International Business

The Effect of Globalization on Local Businesses
Strategies for Cross-Cultural Business Communication
Impact of Trade Wars on International Business
Navigating International Business Ethics
The Role of Emerging Markets in the Global Economy

Entrepreneurship

The Impact of Startup Culture on Local Economies
Entrepreneurial Strategies for Social Impact
Role of Innovation in Entrepreneurial Success
Challenges of Venture Capital Financing in Startups
The Influence of Ecosystems on Entrepreneurial Growth

Healthcare Management

The Role of Telemedicine in Modern Healthcare
Challenges of Healthcare Management in Low-Income Countries
Strategies for Effective Healthcare Marketing
Impact of Healthcare Policies on Hospital Management
The Influence of AI on Healthcare Delivery

Sustainability and Corporate Social Responsibility

Impact of Green Marketing on Consumer Buying Behavior
Strategies for Implementing Sustainable Business Practices
The Role of CSR in Enhancing Corporate Reputation
Measuring the Impact of CSR Initiatives on Community Development
Sustainability Reporting and Its Influence on Investor Decisions

REMEMBER : while choosing a topic, consider your interests, the scope of the topic, and its relevance in today's business landscape. Each of these topics opens up a world of potential for in-depth research and can serve as a starting point for your MBA research journey.

Structuring Your Research for Academic Success

Now that you've chosen a research topic, the next step is to turn it into a research proposal. This proposal serves as a roadmap for your research project, outlining the research question, objectives, methodology, and anticipated outcomes. Let's use "The Impact of Cryptocurrencies on Traditional Financial Systems" as an example to illustrate this process:

Title : Start with a clear, concise title that precisely indicates what your research will cover.

Example : "The Impact of Cryptocurrencies on Traditional Financial Systems: A Comparative Study."

Introduction : This section should provide background information about your topic, why it's important, and the gap in current knowledge that your research will address.

Example : "With the advent of cryptocurrencies like Bitcoin, the traditional financial landscape is undergoing significant changes. However, the impact of this disruption on traditional financial systems remains underexplored..."

Research Question and Objectives : Here, state your main research question and the specific objectives that will guide your study.

Example : "This study aims to investigate the impact of cryptocurrencies on traditional financial systems. Specific objectives include analyzing the effect of cryptocurrencies on banking operations, exploring their influence on financial regulations, and evaluating their implications for financial stability..."

Literature Review : Briefly review existing literature relevant to your research topic. Highlight the strengths and weaknesses of current research and how your study will contribute.

Example : "Several studies have focused on the technical aspects of cryptocurrencies. However, there is a lack of comprehensive research examining their broader impact on financial systems..."

Methodology : Outline the methods you'll use to conduct your research. This could include data collection methods, analytical tools, and procedures.

Example : "This study will employ a mixed-methods approach, including a review of existing literature, analysis of secondary data from financial institutions, and semi-structured interviews with financial industry professionals..."

Expected Outcomes : Briefly describe the potential findings of your research and their implications.

Example : "This study expects to reveal the profound effects of cryptocurrencies on traditional financial systems. These findings may assist policymakers, financial institutions, and researchers in understanding and navigating this digital financial revolution..."

REMEMBER : a well-crafted research proposal not only guides your research but also demonstrates the value of your study to others, such as your professors or potential funding sources. And don't forget, the Writers Per Hour team is always ready to assist, and this is the best website where you can buy research proposal online that aligns with your research ambitions.

3 Inspiring Achievements to Motivate Your MBA Research Journey

MBA research can have a significant impact, both on your career and in advancing your field of study. Let's explore a few success stories of MBA research to inspire your journey:

1. Fintech Innovation

An MBA student's research on "The Impact of Blockchain Technology on Financial Transactions" didn't just earn top grades—it also sparked a startup idea. Leveraging the insights gained from their research, the student launched a successful fintech company specializing in secure blockchain transactions. Today, the company is revolutionizing financial security for small businesses.

2. Sustainable Business Practices

An innovative research project on "Incorporating Sustainable Business Practices in Fast Fashion" led another MBA student to a prestigious internship at a leading fashion company. The company was so impressed by her research insights that they implemented some of her recommendations, significantly reducing their environmental footprint.

3. Effective Leadership

An MBA research on "The Role of Emotional Intelligence in Effective Leadership" not only brought academic success to a student but also made him a better leader. By applying his research insights into his own startup, he was able to create a more cohesive and motivated team, propelling his business to new heights.

These stories demonstrate the potential of MBA research. Whether it's launching a startup, securing a dream internship, or enhancing your leadership skills, your research can lead you down a path of success. And remember, whether it's crafting a compelling research proposal or providing feedback on your paper, Writers Per Hour is here to support you every step of the way.

Choosing the right research topic is a critical step in your MBA journey. It sets the tone for your academic exploration and can pave the way for career opportunities, innovative business ideas, and impactful contributions to your field of study. From understanding emerging trends in business and management to transforming a research topic into a detailed proposal, every step is a milestone towards your academic and professional success.

Don't forget - your research isn't just about fulfilling a degree requirement. It's about sparking curiosity, challenging the status quo, and driving positive change in the business world. Remember, there's always support at hand to guide you through this process. Whether you need help with a custom essay for MBA or the entire research paper, Writers Per Hour is just a click away.

Embark on your research journey with enthusiasm and determination. The world of business is eagerly waiting for your unique insights and innovative solutions.

Additional Resources

To support your MBA research journey further, we have collated a list of helpful resources for you.

Articles from the Writers Per Hour Blog :

1. Master Your MBA Personal Statement - This guide by Writers Per Hour shares effective strategies to create a compelling personal statement for your MBA application, which can also be a source of inspiration for your research topic.

2. How to Write and Format an MBA Essay That Gets Noticed - This post provides valuable tips on structuring your MBA essay, which can also be applied to organizing your research proposal or final research paper.

External Resources:

1. Harvard Business Review - HBR offers a wealth of articles and case studies on the latest business trends and management practices, which can provide useful insights for your research.

2. McKinsey Insights - McKinsey publishes regular reports on various industries and business functions, offering data-driven insights that can inform your research.

3. JSTOR - JSTOR is a digital library of academic journals, books, and primary sources. This can be an excellent place to find scholarly articles related to your research topic.

You can always seek support from pro essay writers at Writers Per Hour throughout your MBA research journey.

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200+ Subject-Wise MBA Dissertation Topics to Check Out This Year

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Subject-Wise MBA Dissertation Topics to Check out this Year

Research, Discuss, Dissert

Feeling the dissertation pressure mounting? Don't let writer's block turn your thesis into a 'to-do' list! Here’s a list of 200+ MBA dissertation topics that go beyond the usual suspects. From unique tech trends to the future of sustainability, we've got ideas to start your research passion and impress the professors. So, forget the generic, and let's craft MBA dissertation ideas that make your thesis stand out!

3 Key Considerations when Selecting MBA Dissertation Topics

Picking an MBA dissertation idea isn't everyone's favourite task, but knowing how to select the best MBA research topics is crucial. Three key things to remember when searching for MBA dissertation ideas are:

1. Choosing Unique MBA Dissertation Topics

Selecting MBA dissertation ideas may seem daunting, but don't fret if they've been explored before. The key lies in infusing your unique perspective into existing topics. Be innovative in your research approach to stand out.

2. Ensuring Availability of Secondary Data

Avoid last-minute topic changes by ensuring ample secondary data for your chosen MBA thesis topics. Don't delay the search for secondary data; confirm its availability during topic selection to streamline your research process.

3. Inculcating Quantitative Study

While textual analysis is appealing, integrating quantitative study enhances the depth of your MBA thesis topics. Numbers provide credibility and engage readers effectively. Strike a balance between theory and numerical analysis for impactful research.

Pursuing an MBA will help you advance your career in the business world. Many of the top universities and colleges in the world offer MBA programs in various fields.

Subject-Wise Best Research Topics for MBA Students

The possibilities for MBA thesis topics are vast, covering all facets of business administration. To narrow down options, consider various subjects. Despite constraints, here's a list of excellent research topics for MBA students for your research and exploration.

Accounting

1. Investigating the influence of industry and public knowledge on market share index fluctuations

2. Assessing the significance of auditing for large corporations

3. Analysing the country’s tax scheme

4. Factors to consider when investing in financial markets

5. Evaluating risk-taking in companies from an accounting perspective

6. Providing recommendations for circular debt management in business firms

7. Exploring the differences and similarities between external and internal auditors

8. Examining the challenges faced by external audits due to equal value calculations

9. Analysing taxation as a human rights policy and supporting it with evidence

10. Understanding the impact of the current tax structure on lower-income individuals

Operations Management Dissertation Topics

1. Defining the concept of ‘Legality’ in supply chain design

2. Exploring the role of virtual supply chains in facilitating short-term business collaborations

3. Assessing the feasibility and effectiveness of self-driving cars in supply chain management

4. Impact of big data analytics on efficient inventory management

5. Significance of RFID in Toyota's inventory management

6. E-commerce inventory management strategies

7. Production scheduling strategies in manufacturing environments

8. Production scheduling strategies in the automobile industry

9. Case study: Toyota's production scheduling strategies in the UK

10. Utilising AI for quality control: A case study of Amazon.com

Business Management Dissertation Topics

1. Strategies for supporting gender equity in traditionally male-dominated industries

2. Impact of management's socio-cultural background on leadership relationships

3. The effect of employment benefits on employee and company productivity

4. Adaptation of small business strategies to globalisation

5. Role of feedback in cultural shifts within multinational corporations

6. Assessing team performance in multinational corporations

7. Examining small business strategies in the context of globalisation

8. Analysing team performance in multinational corporations

9. Human resource management and policies in non-profit organisations

10. Role of foreign direct investment in the economy of developing countries

Finance Dissertation Topics

1. Exploring the swift expansion of international microfinance

2. Investigating the growth of microfinance within the UK banking sector

3. Analysing the impact of microfinance on emerging economies

4. Assessing the role of credit and financial services in investment

5. Examining microfinance's contribution to poverty alleviation and economic growth

6. Contrasting FDI strategies between Europe and Asia

7. Studying emerging market stock synchronicity and analyst coverage

8. Evaluating the influence of foreign direct investment on developing nations

9. Assessing the effects of European financial regulations on cross-border investments

10. Scrutinising ongoing banking sector reforms in emerging economies: the Brazilian case

We also have a list of different finance dissertation topics in brief. You can also check out these topics for more information.

Marketing Dissertation Topics

1. Evaluating the significance of personalization in digital relationship marketing during the COVID-19 era

2. A case study on UK fitness brands building customer loyalty through high-value content

3. Analysing obstacles facing Tesco’s loyalty card scheme in today's market dynamics

4. Leveraging social media for customer acquisition through relationship marketing

5. Investigating the impact of product quality on consumer satisfaction

6. Assessing consumer understanding of brand values through a Starbucks vs. McDonald’s case study

7. Using digital methods to enhance brand salience: a case study approach

8. Exploring the impact of product availability on SME brand image

9. Transitioning a brand's reputation across industries: lessons from Virgin Cola

10. Assessing beauty brands' direct marketing efficacy using YouTube

Information Technology Management Dissertation Topics

1. Predicting the future impact of information technology on global business

2. Assessing the pace of technological advancement in meeting global financial system demands

3. Analysing the impact of the Sony hack on international market transactions

4. Exploring how technological advancements enhance global trade

5. Investigating the influence of religion on IT adoption in Yemeni universities

6. Assessing the impact of mobile technology on international students in British universities

7. Examining online discussions' role in promoting interaction and collaboration in blended learning environments

8. Applying instructional techniques to improve problem-solving abilities

9. Evaluating the effectiveness of automated tools in literature reviews for students

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Strategic risk management dissertation topics.

1. Exploring the Influence of Current Global Supply Chain Trends on Risk Management Strategies

2. Investigating Social Risks' Impact on Multinational Corporations and Shareholder Value

3. Assessing Liquidity and Credit Risk Management in Financial Markets

4. Best Practices in Operational Risk Management for Warehousing

5. Comparative Analysis of Risk Management in Financial Sectors

7. Critical Factors for Operational Management Success in Financial Services

8. Analysis and Mitigation of Social Risks

9. Overcoming Obstacles in Operational Risk Management

10. Utilising Risk Assessment to Manage Medical Errors

11. Long-term Risk Management in the Banking Sector

Entrepreneurship Dissertation Topics

1. Consequences of Chronic Unemployment in Major Economies

2. Government Bailouts vs. Corporate Responsibility

3. Profit Dynamics of Insurance Firms

4. Subsidised Loans and Business Practice Ethics

5. Risk and Reward in High-Risk Investments

6. Tactics for Long-term Financial Security in Small Companies

7. Real Estate Investment Risks and Myths

8. Investment Opportunities During Economic Downturns

9. Strategies for Risk-free Profits in the Stock Market

10. Factors Influencing Business Bankruptcy Probability

11. Human Resource Management Dissertation Topics

Implementing HR Philosophies in the Workplace

1. Collaboration Between Corporate Management and HR

2. Choosing Interpersonal Skills: Soft vs. Hard

3. Objectivity vs. Subjectivity in Employee Appraisal

4. Employee Engagement and Incentive Impact

5. HR Departments' Role in Organisational Change

6. Performance Improvement Strategies for Employee Evaluation

7. Employee Perspectives on Performance Reviews

8. Impact of Motivation Programs on Productivity

9. Enhancing the Employee Selection Process

E-Commerce Dissertation Topics

1. Investigating New Businesses' E-Commerce Strategies

2. Analysing Traditional Businesses' E-Commerce Migration

3. E-Commerce Strategies: Serendipity or Strategy?

4. Components of a Successful E-Commerce Strategy

5. Examining Payment Processing Models

6. Evaluating Social Media's Role in E-Commerce

7. Strengthening Customer Relationships through E-Commerce Tactics

8. The Significance of Unique Selling Points in E-Commerce Growth

9. E-Commerce Marketing Mix: Online vs. Hybrid Presence

10. Comparing Pay-Per-Click and Pay-Per-Click Advertising

Economics Dissertation Topics

1. Impact of Market Competition on Corporate Growth Strategies

2. COVID-19's Influence on Corporate Market Entry

3. Non-Profit Financing Models and Long-Term Viability

4. Privatisation's Economic Policy Ramifications

5. Challenges Posed by Digitalization in Industries

6. Brexit's Effects on UK Industrial Policies

7. COVID-19's Impact on the Entertainment Industry

8. Global Perspectives on Alternative Energy Markets

9. Shifting Consumer Preferences Over Two Decades

10. Cultural Influence on Entrepreneurial Behavior and Business Initiatives

Health Care Management Dissertation Topics

1. Examining Mid-Level Providers' Role in Healthcare

2. Telemedicine's Impact on Healthcare Administration

3. Addressing the Opioid Crisis in Healthcare

4. Growth and Consequences of Urgent Care Clinics

5. Supporting Families Caring for Dementia Patients

6. Health Literacy's Influence on Prostate Cancer Outcomes

7. Governance and Ethics in Patient Portal Use by Guardians

8. Employee Turnover Due to Tuition Reimbursement Programs

9. Follow-Up Procedures After Medical Errors

10. State Legislation's Effects on Medical Malpractice Insurance

International Business Dissertation Topics

1. Investigating the Success of Global Business Teams in Multinational Companies: Testing an Interfering Process Model.

2. Exploring Corporate Governance's Role in Globalization and Firm Performance.

3. Assessing Brexit's Impact on British SMEs: An Examination of Likely Effects.

4. Analysing Business-Government Relations: Contingency Theory Perspective.

5. Understanding Globalization's Method and Impact on Business Collaboration.

6. Retail Management Dissertation Topics

7. The Contribution of Visual Merchandising to Clothing Brand Income in UK Malls.

8. Management's Role in Revenue Generation in Automotive Retail.

9. Evaluating Store Location Effects on Apparel Brand Sales in UK Malls.

10. Assessing the Impact of Retail Promotions on Inventory Turnover.

11. Applied Retail Analysis in B2B Industries: Optimal Store Placement.

Rural Management Dissertation Topics

1. Examining Media Influence on Rural Development.

2. Rural Development and Community Health Administration: Exploring Roles.

3. Cooperative Societies' Impact on Rural Development.

4. Community Banks' Contribution to Rural Development.

5. Identifying Socioeconomic Barriers to Rural Growth.

Change Management on Dissertation Topics

1. Dissertation Topics on Managing Change

2. Incorporating Change Management Education in Universities

3. Identification of Tools and Techniques for Change Management in Construction Projects

4. Critical Analysis of Organisational Change Management in UK-based Companies

5. Impact of Change Management Processes on Performance in Mega Programme Projects

6. Change Management Perspectives among Veterinary Nurses

7. Inter-organisational System Performance and Change Management

8. Examining Africa's Change Management Approaches: The Ubuntu Values

9. The Influence of Business and IT Functions on Organisational Change Management

10. Evolution of Change Management Perspectives over Time

11. Change Management and Cultural Revitalisation Movements in Organisations

12. Change Management in Healthcare Nursing: A Comprehensive Review

13. Hexagonal vs. Pentagonal Models in Change Management

14. Significance of Grounded Theory Approach in Change Management

15. Ethics, Values, and Leadership in Change Management

1. Entrepreneurship Trends: A Recent Boom

2. Impact of Increasing Entrepreneurs on the UK Economy

3. Entrepreneurial Adoption of Cloud Technology for Quality Control and Cost Savings

4. Scope of Entrepreneurship in the UK: Implications for Competition and Productivity

5. Technological Developments and Entrepreneurship Effects

6. Gender Dynamics in Developing Entrepreneurial Skills

7. Government Policy Influence on Entrepreneurship

8. Entrepreneurial Role in Economic Development

9. Factors Influencing Entrepreneurial Creativity

10. Entrepreneurship Education's Impact on Skill Development

11. Public Support for Technology-based Ventures

12. Factors Affecting New Ventures' Growth

13. Legislative and Fiscal Policies Encouraging Entrepreneurship

14. Alternative Marketing Tactics for Small-scale Food Entrepreneurs

15. Crowdsourcing: Definition and Functionality

Logistics and Supply Chain Management Dissertation Topics

1. Investigating the Importance of Supply Chain Management in Company Outsourcing

2. Assessing Risks within a Supply Chain

3. Analysis of Technology's Role in Present Supply Chain Structures

4. Examining the Connections Between Supply Chain and Company Logistics

5. Investigating Tax Evasion in Car Supply Chains and Its Impact on Procurement Costs

6. Challenges to Implementing an Effective Supply Management System

7. Evaluation of Information Dissemination and Sharing Among Supply Chain Intermediaries

8. Evaluating Cost Reduction Measures in China's Car Exports and Imports

9. Importance of Logistics Management in UK Clothing Reorders

10. Coping with Supply Chain and Logistics Changes: A Study on UK Businesses

So, there you have it! A diverse buffet of MBA dissertation topics to tantalise your intellectual taste buds. Remember, choosing the right one is key. Don't be afraid to get creative and explore uncharted territory. After all, your dissertation is your chance to shine, showcase your expertise, and leave a lasting mark on the business world. Dive in, research, analyse, and remember, the perfect MBA dissertation idea awaits!

Frequently Asked Questions

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200+ Top Notch Topics For MBA Dissertation Topics To Choose – 2024

Table of Contents

The satisfactory completion of a research dissertation is a requirement of any MBA degree. Before graduating, you will almost always be required to complete an MBA dissertation. This will help you in Constructing a conceptual framework that will help you while studying MBA degree. An MBA degree is a study of the theory and implementation of business management concepts, which is frequently applied to several real-world business circumstances, as you are already aware.

We will attempt to highlight areas of interest and popular dissertation titles used by MBA students around the world. One of the most rewarding aspects of writing your own MBA dissertation topic is that you get to choose your title and contribute to the field of analysis. The following are several MBA dissertations subjects that have been published in their respective fields and may be of assistance to you.

Accounting Dissertation Topics

Research into the impact of industry and public knowledge on the market share index’s fluctuation
An examination of the significance of auditing for large corporations
Examining the country’s tax scheme
Considerations to consider when investing in financial markets
From an accounting perspective, risk-taking in companies
Make recommendations for a business firm’s circular debt management.
Examine the differences and similarities between external and internal auditors.\
An examination of the difficulties that external audits encounter as a result of equal value calculations
Can taxation be considered a human rights policy? Prepare analysis to back up your claims
What are the consequences of your country’s current tax structure on lower-income individuals?

Operations Management Dissertation Topics

In terms of supply chain design, what does “Legality” imply?
The importance of the virtual supply chain in facilitating short-term business collaborations
Supply chain management: Is self-driving cars a possibility, and how successful can they be?
Big data analytics’ impact on efficient inventory management
RFID’s Importance in Toyota’s Inventory Management
E-commerce inventory management
Strategies for scheduling production in a manufacturing environment
Strategies for scheduling production in the automobile industry
Toyota Production Scheduling Strategies in the United Kingdom: A Case Study
Using AI to boost quality control: An Amazon.com case study

Ease Your Dissertation Writing Journey with Selected MBA Dissertation Topics

MBA dissertations need students to exercise their critical thinking abilities along with research and writing skills. Since the papers are crucial for your degrees, you cannot make the mistake of selecting a topic that you are not comfortable with. On that note, let’s explore the list of selected MBA dissertation topics.

Check This MBA Dissertation Topics Example

Business Management Dissertation Topics

Gender equity in the workplace – what management strategy supports females in traditionally male-dominated industries?
Management’s socio-cultural background and how it influences leadership relationships
How do employment benefits impact employee and company productivity?
Small business strategies and how they’ve adapted to globalization
Examining cultural shifts: What role does feedback play in a multinational/international corporation?
Corporate team performance in multinational corporations
Business team performance in multinational corporations
Human resource management and policies of non-profit organizations
The role of foreign direct investment in the economy of developing countries

Finance Dissertation Topics

Looking at the rapid growth of international microfinance
The expansion of microfinance in the banking industry in the United Kingdom
Microfinance’s effect on emerging economies is the subject of a report
What role do credit and other financial services play in growth and investment?
Microfinance’s effect on poverty reduction and economic growth
A comparison of FDI strategies in Europe and Asia
Emerging market stock price synchronicity and analyst coverage
What effect does foreign direct investment have on developing countries?
What is the effect of European financial regulation on cross-border financial investment?
An examination of the ongoing reform phase in an emerging economy’s banking sector: the case of Brazil

Marketing Dissertation Topics

Analyzing the role of personalization and customization in digital relationship marketing in the COVID-19 era
A case study of UK fitness brands generating customer loyalty through high-value content development
In today’s dynamic market climate, what obstacles does Tesco’s loyalty card scheme face?
How and why should social media be used to draw new consumers by relationship marketing?
What effect does product quality have on consumer satisfaction for high- and low-contact products?
Do customers grasp a company’s brand values? Starbucks vs. McDonald’s is a case in point.
A case study approach to using digital methods to improve brand salience
How does product availability impact an SME’s brand image?
Is it possible to move a brand’s reputation from one industry to another? The Virgin Cola event in the United Kingdom
Using YouTube to evaluate the efficacy of beauty brands’ direct marketing

Information Technology Management Dissertation Topics

What impact will information technology have on the way global business is conducted in the future?
Is technology progressing at a rate sufficient to meet the demands of a worldwide financial system?
What impact did the recent Sony hack, which exposed thousands of private emails, have international market transactions and trade?
How will technological advances help the global trade process?
The influence of religion on IT adoption in Yemeni universities
Information and communication technology, data processing, and school-level decision-making on student achievement
The effect of mobile technology on international students attending British universities for education
An examination of the role of online discussions in promoting interaction, social learning, self-efficacy, and collaboration in a thoroughly blended environment
The application of instructional techniques to improve problem-solving abilities
An examination of the effectiveness of automated tools in assisting students in conducting literature reviews

Strategic Risk Management Dissertation Topics

How The Current Trends in Global Supply Chain Management Impacted the Evolution of Risk-Management Strategies in a Supply Chain?
An examination of social risk as a growing source of concern for multinational corporations and their stockholder value
In the Financial Markets, Evaluating the Importance of Liquidity Risk Management and Credit Supply
Best Methods and Practices in Operational Risk Management for the Warehousing Industry
Risk Management Practices in Different Financial Sectors: A Comparative Study
Critical Success Factors for Financial Services Organizations Implementing an Operational Management System
Social Risk Analysis and Mitigation
7 Major Obstacles for Operational Risk Managers
Learn how risk assessment is used to diagnose and manage medical errors
In the banking industry, long-term risk management is essential

Entrepreneurship Dissertation Topics

What dangers do major economies face when a large portion of their population is chronically unemployed or unable to hold a stable job?
Is it always a good idea for governments to bail out large corporations, or would it be better for the economy if businesses were forced to handle their affairs better?
How do insurance firms make profits because their pay-outs are frequently much higher than the premiums charged by customers?
Many loan forms are subsidized by governments, resulting in interest rates that are far lower than the national average. Is this a good business practice?
Is it true that high-risk investments pay off better, or is this merely due to the large sums of money involved?
What are the most important tactics that small companies can use to ensure their long-term financial security?
Is real estate investment risk-free since land property prices seldom fall, or do real estate brokers tell this a lie to make their companies seem more profitable than they are?
What are the opportunities that arise for investors during economic downturns or stock market crashes?
How can the stock market be used to make long-term, risk-free profits?
What factors influence the probability of a business going bankrupt?

Human Resource Management Dissertation Topics

Methods for implementing various human resource management philosophies in the workplace
Is there any collaboration between corporate management and HR departments?
How to choose soft vs. hard interpersonal skills?
Objectivity vs. subjectivity in employee appraisal
Employee engagement and the impact of incentives
Is it possible for human resource departments to effect change within organizations?
Is it possible to use performance improvement strategies to handle each employee’s evaluation?
Employees’ perspectives on the effectiveness of performance reviews are being investigated.
The effect of employee motivation programs on productivity
How will the employee selection process be improved?

E-Commerce Dissertation Topics

An examination of new business’s e-commerce strategy.
An analysis of conventional businesses’ e-commerce strategies as they transition to the Internet (Migration)
E-commerce strategies: Is it by chance or by design?
What elements make up a successful e-commerce strategy?
Models of payment processing are examined
How successful is social media in the e-commerce process?
How do e-commerce tactics help you establish a stronger relationship with your customers?
How critical is the customer’s unique selling point to the growth of e-commerce?
E-commerce Marketing Mix: Is it better to be entirely online or to have a foot in both worlds?
A comparison of pay-per-click and pay-per-click ads

Economics Dissertation Topics

How does market competition influence corporate growth strategies?
The effect of the covid pandemic on corporate market entry strategies
What impact do non-profit financing models have on their long-term viability?
Privatization of Public Enterprises and its Economic Policy and Growth Ramifications
Digitalization is posing challenges for the industry
What effect would Brexit have on UK industrial policies?
Covid’s impact on the entertainment industry
Alternative energy market perspectives from around the world
Consumer preferences have shifted dramatically in the last two decades
What impact does local culture and mindset have on entrepreneurial behaviour and the desire to start a business?

Health Care Management Dissertation Topics

The Role of Mid-Level Providers.
The Effect of Telemedicine on Healthcare Administration
Addressing the Opioid Crisis
The Consequences of a Growing Number of Urgent Care Clinics
Assisting Families Caring for Dementia-Affected Seniors.
The influence of health literacy on oncologic results in African American prostate cancer patients.
Governance and ethics in the use of patient portals by guardians of minors.
Employee turnover and retention rates because of tuition reimbursement programs.
Best practices in the aftermath of medical errors in terms of follow-up procedures.
The impact of state legislation on medical malpractice insurance.

International Business Dissertation Topics

A test of an interfering process model on the success of global business teams within multinational companies.
What role does corporate governance play in internationalization, globalization, and firm performance?
An examination of Brexit’s impact is likely to have on British businesses, tiny and medium-sized businesses.
Business-government relations: policy, structure, fit, and success within a contingency theory setting.
What is the concept and method of globalization, and how does it affect how business teams collaborate?
Brexit and foreign direct investment in the United Kingdom: An analysis of the possible effect on new business start-ups in the United Kingdom
What are the advantages and disadvantages of forming an international joint venture?
How should a business plan for expanding into an international market be developed?
How does a successful vendor management approach help an organization?
What factors influence the performance of some vendor partnerships over others??

Retail management Dissertation Topics

The role of visual merchandising in generating income for clothing brands in shopping malls in the United Kingdom
Management’s role in generating revenue for automotive retail management in the United Kingdom
The effect of store location in malls on apparel brand sales in the United Kingdom
The impact of retail promotions on the inventory turnover ratio, both positive and negative
In b2b industries, applied retail analysis is the best location for a store.
The importance of supply chain management in producing sales for UK FMCG firms. UNILEVER is the subject of a case study.
The benefits and drawbacks of increased competition in retail jewellery stores in the United Kingdom
The significance of retail space planning in UK malls. What role does location play?
The effect of supply chain logistics on pharmaceutical retail management in the United Kingdom
In the United Kingdom, the impact of customer behaviour in retail management on shoe brands.

Rural management Dissertation Topics

The Media’s Influence on Rural Development
The Role of Rural Development and Community Health Administration
Cooperative Societies’ Contribution to Rural Development
Community banks’ effect on rural development
Barriers to community growth due to socioeconomic and cultural factors
Rural Development and the Role of Radio and Television
Rural growth as a tool for reversing rural-urban migration
Industrialization as a tool for managing rural growth
The effect of industrialization on rural development management
Agricultural Development and the Impact of Village Square Meetings

Change Management Dissertation Topics

The need to teach change management at universities
Listing the tools and techniques necessary for change management in construction projects
Critically analysing organisational change management from the perspective of UK-based organisations
Understanding how the process of change management can affect mega programme projects’ performance
Understanding change management from the perspective of veterinary nurses
An insight into the ways change management affects inter-organisational system performance for the public
A look into Africa’s change management techniques highlighting the core values of Ubuntu
How can business and IT functions affect change management in organisations?
Understanding how the perspective of change management has changed with time
An insight into the relationship between change management in organisations and cultural revitalisation movements
A Review of change management from the perspective of healthcare Nursing
A comparison between hexagonal and pentagonal models of change management
Understanding the significance of the grounded theory approach in change management
A deep dive into the ethics, value and leadership from a change management perspective
Understanding how planning and change management are related to each other

Entrepreneurship Dissertation Topics

An insight into the trend of entrepreneurship and its boom in the recent years
An investigation into the impact of a growing number of entrepreneurs in the UK and how it is affecting the economy
An insight into entrepreneur’s increased usage of cloud technology as a way to control quality and save cost
An examination into the increased scope of entrepreneurship in the UK and its impact on competition and productivity
Investigating the effects of technological development on entrepreneurship
A look into the ways gender affect developing entrepreneurial skills
Analysing how government policies impact entrepreneurship in countries
Examining the significance of entrepreneurs in developing a country’s economy
Investigating the factors influencing entrepreneurial creativity in a company
Examining the impact of entrepreneurship education in schools for developing entrepreneurial abilities
Public support for technology-based ventures
Examining the key factors that are affecting the growth of new ventures
Identifying the laws and various fiscal policies that encourage entrepreneurship
Understanding if alternative marketing tactics can be useful for small-scale food entrepreneurs
Crowdsourcing: Definition and the ways it function

E-commerce Dissertation Topics

Evaluating the impact of geographical constraints on the business flow of e-commerce
A detailed comparison between Google ads and Search ads from the perspective of e-commerce
A detailed insight into the consumer decision-making processes based on a comparison between e-commerce and m-commerce in the UK
E-commerce industry and gender inequality: A detailed overview
Understanding how e-commerce got impacted by the coronavirus
Evaluating the frequency of e-commerce shopping during the pandemic
Analysing E-commerce’s Contribution during the Covid-19 Pandemic
A look into the impact of Covid-19 on online and offline shopping
Understanding how digital businesses affected the countries’ economy
Social media and brand marketing: Understanding the significance
How has social media changed consumer behaviour?
A look into the factors that affect consumers’ buying decisions
Evaluating the Black Friday sale strategy to boost sales
Analysing how influencer marketing can increase sales
A comparison between traditional and digital marketing

Logistics and supply chain management Dissertation Topics

Investigate the importance of supply chain management in company outsourcing.
Assessing the risks in a supply chain
Assessment of technology’s position in current supply chain structures
Examining the connections between supply chain and company logistics
Car supply chain: Investigating tax evasion cases in motor vehicle exports and their implications for procurement costs
Obstacles to putting in place an effective supply management system
Evaluating the effects of information dissemination and sharing among supply chain intermediaries
Supply chain efficiency parameters: evaluating supply chain cost-cutting measures in China’s car exports and imports
The importance of logistics management in streamlining clothing reorders in the United Kingdom
How do UK businesses deal with supply chain and logistics patterns and changes?

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MBA Dissertation Topics

Published by Jamie Walker at January 5th, 2023 , Revised On August 15, 2023

Your dissertation topic should be unique and well-researched if you want to score a distinction. Developing ideas for a distinction-level MBA dissertation or thesis can be a challenge. Choose topics and areas that have not been sufficiently researched in the past, and you can make a valuable contribution.

Gone are the days when students would hop from one book to another in libraries and search for topics for their dissertations. Considering the amount of free data available from various sources on the internet, you can conduct desk-based research to figure out which topic has been covered extensively in the past and which topics, areas or subjects need attention according to the current scenario.

We have provided several unique MBA dissertation research ideas below. However, if you want more specific ideas customised to your personal needs, you can contact our dissertation writing experts . Our experts have years of experience in finding unique MBA issues for research. They provide free consultancy and help you write the perfect thesis paper on any MBA topic you choose.

Without further ado, here is our list of the best MBA dissertation topics you can consider for your project.

The Impact of Leadership Styles on Organisational Performance: A Comparative Analysis
The Role of Corporate Social Responsibility in Enhancing Brand Image and Customer Loyalty
Analyzing the Effectiveness of Digital Marketing Strategies in the Hospitality Industry
Investigating the Factors Influencing Employee Engagement and its Relationship with Organisational Productivity
The Role of Emotional Intelligence in Effective Leadership: A Study of Top Executives in the IT Sector
Exploring the Impact of E-commerce on Traditional Brick-and-Mortar Retailers
Assessing the Relationship between Corporate Governance and Firm Performance: Evidence from the Banking Sector
The Effect of Technological Innovation on Small and Medium Enterprises (SMEs) Growth and Competitiveness
Analyzing the Impact of Employee Training and Development on Organisational Success
Examining the Role of Entrepreneurship in Economic Development: A Comparative Study of Developed and Developing Countries
Investigating the Challenges and Opportunities of Implementing Sustainable Supply Chain Management Practices
Assessing the Effectiveness of Performance Appraisal Systems in Enhancing Employee Motivation and Job Satisfaction
Exploring the Factors Influencing Consumer Behavior in Online Shopping: A Cross-Cultural Analysis
The Impact of Globalisation on International Business Strategies: A Case Study of Multinational Corporations
Analyzing the Effect of Mergers and Acquisitions on Firm Performance: Evidence from the Pharmaceutical Industry
Investigating the Role of Corporate Culture in Enhancing Innovation and Creativity
The Impact of Talent Management Practices on Employee Retention in Knowledge-Intensive Organisations
Exploring the Strategies for Successful Market Entry in Emerging Economies: A Study of Multinational Companies
Analyzing the Effect of Leadership Development Programs on Succession Planning in Family-Owned Businesses
Investigating the Role of Ethical Leadership in Promoting Ethical Behavior within Organisations
The Role of Emotional Intelligence in Negotiation and Conflict Resolution in the Workplace
Analyzing the Impact of Corporate Culture on Employee Innovation and Entrepreneurial Behavior
Exploring the Strategies for Effective Change Management in Organisations
The Effect of Diversity and Inclusion Initiatives on Employee Performance and Organisational Outcomes
Investigating the Relationship between Corporate Social Responsibility and Financial Performance: A Longitudinal Analysis
Analyzing the Factors Influencing Consumer Buying Behavior in the Fashion Industry
The Role of Corporate Branding in Building Customer Trust and Loyalty
Examining the Impact of Employee Empowerment on Organisational Agility and Competitive Advantage
Investigating the Challenges and Opportunities of Implementing Big Data Analytics in Supply Chain Management
The Effect of Leadership Development Programs on Millennial Career Advancement and Retention
Analyzing the Role of Technology in Enhancing Customer Experience in the Retail Banking Sector
The Impact of Corporate Governance Practices on Firm Value: A Comparative Study of Developed and Developing Markets
Exploring the Factors Influencing Successful International Joint Ventures: A Case Study Approach
Assessing the Effectiveness of Performance-Based Pay Systems in Motivating Employees and Driving Performance
The Role of Corporate Entrepreneurship in Achieving Sustainable Competitive Advantage
Analyzing the Impact of E-commerce Platforms on Small Business Growth and Market Expansion
Investigating the Relationship between Organisational Culture and Employee Engagement in Remote Work Environments
Exploring the Strategies for Managing Cross-Cultural Teams in Global Organisations
The Effect of Leadership Styles on Employee Job Satisfaction and Turnover Intention
Analyzing the Factors Influencing Customer Loyalty in the Online Food Delivery Industry

Topic 2: The impact of big data analytics on understanding online consumer psychology and digital marketing effectiveness of companies.

Research Aim: The research aims to evaluate the impact of big data analytics on understanding online consumer psychology and the digital marketing effectiveness of companies.

To analyse the impact of big data analytics on organisational performance.
To determine how online consumer psychology can be analysed for better digital marketing performance.
To investigate the impact of big data analytics on understanding online consumer psychology and digital marketing effectiveness of companies.

Topic 3: How organisational culture and power impact conflicts and compliance in MNCs.

Research Aim: The research aims to analyse how organisational culture and power impact conflicts and compliance in MNCs.

To analyse the impact of organisational culture on employee communication and compliance.
To determine the influence of organisational power on conflicts and employee performance in MNCs.
To investigate the impact of organisational culture and power impacts conflicts and compliance in MNCs.

Topic 4: Investigating the impact of gender equity in the workplace on worker wellbeing, innovation intensity and quality decision making.

Research Aim: The research aims to investigate the impact of gender equity in the workplace on worker wellbeing, innovation intensity and quality decision making.

To analyse the influence of gender equity on employee performance and wellbeing.
To examine the contributing factors of innovation and quality decision making across organisations.
To investigate the impact of gender equity in the workplace on worker wellbeing, innovation intensity and quality decision making.

Topic 5: The impact of servant leadership on the market performance and wellbeing of the organisational stakeholders. The case study of Balfour Beatty.

Research Aim: The research aims to evaluate the impact of servant leadership on the market performance and wellbeing of the organisational stakeholders concerning the case study of Balfour Beatty.

To analyse the implications of servant leadership on the market performance of organisations.
To evaluate the influence of servant leadership on stakeholder wellbeing and organisational resilience.
To investigate the impact of servant leadership on the market performance and wellbeing of the organisational stakeholders of Balfour Beatty.

MBA Trending Research Topics

Topic 6: comparative analysis between creative advertising and direct marketing.

Research Aim: Advertising in the business world has now changed. Direct marketing has been replaced with creative advertising. Even though the two types are very different, creative advertising has done more good to businesses than direct marketing. With today’s world evolving and advertising taking over the corporate world, companies need to keep up with their creativity. This will not only help them in gaining customers’ attraction but will also help the company in earning huge profits. Considering this recent change in the corporate world, this research will compare the two methods and conclude which method is the most suitable for businesses.

Topic 7: Innovation Management in Companies – The Way Forward

Research Aim: To keep up with the ever-evolving business world and its needs, companies need to stay up to date to make sure that they bring in new methods, products and ways to manage their company and take it forward successfully. This research will talk about how businesses should consider innovation management and how they should incorporate the same in their way of doing business. Not only will businesses gain from innovating their products or processes, but they will also understand how successful it can be for the business once it is effectively implemented. Thus, the main aim of this research will be to help businesses understand the importance of innovation and talk about how innovation has helped many reputed names in the corporate world.

Topic 8: Analysis and Evaluation of Investment Strategies in the Retail Sector

Research Aim: There are tons of investment strategies available for businesses. Companies should make investment-related decisions based on their financial inflow and the position of their business. Considering both these aspects while investing is critical. If they fail to do so, they will invest without a clear idea of how the investment might turn out, thus putting their company and its money in jeopardy. The investment strategies play a huge role in the company’s success, as they help in earning more profits. Thus, if the investment strategies are suitable for the business, they will be favourable for all. This research will discuss the different types of investment strategies that companies in the retail sector can take advantage of. Furthermore, this research will talk about the various investment strategies available for companies in the retail sector and how they can utilise them to their advantage.

Topic 9: Flexible Working Hours – How Will it Help Companies in Retaining and Recruiting Employees

Research Aim: The world is evolving with the way business is being conducted. All businesses need to understand the importance of flexible working hours along with fixed working hours. Introducing flexible working hours can help the business grow, as employees will be free to choose their working time, thus will put in more effort in their job. On the other hand, working mothers will be the ones who will benefit the most. They will be able to handle their home, as well as their office. This research will talk about the concept of flexible working hours, how it helps employees, and how the company can ensure that employees are retained through this new policy. The success rate of new recruitment based on flexible working hours will also be discussed in this research.

Topic 10: Technology as a Competitive Advantage – Investigating its Effectiveness

Research Aim: Today, no business can survive without technology. Implementing the right kind of technology is the key to success for any small, medium or large business enterprise. Businesses must make sure that they understand how important technology is for their company, how it will ease the business process, and bring down the cost of doing business. In addition to this, technology also acts as a competitive advantage in today’s world of business. Companies with better technologies have an advantage in the market where they can perform better and earn better profits than other companies in their industry. This research will talk about how technology assists companies in staying ahead of each other in the business and how each company should make sure that the right technology is implemented in the system not to help compete in the corporate world but also to offer ease of working its employees.

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Research Topics & Ideas: Finance

120+ Finance Research Topic Ideas To Fast-Track Your Project

If you’re just starting out exploring potential research topics for your finance-related dissertation, thesis or research project, you’ve come to the right place. In this post, we’ll help kickstart your research topic ideation process by providing a hearty list of finance-centric research topics and ideas.

PS – This is just the start…

We know it’s exciting to run through a list of research topics, but please keep in mind that this list is just a starting point . To develop a suitable education-related research topic, you’ll need to identify a clear and convincing research gap , and a viable plan of action to fill that gap.

If this sounds foreign to you, check out our free research topic webinar that explores how to find and refine a high-quality research topic, from scratch. Alternatively, if you’d like hands-on help, consider our 1-on-1 coaching service .

Overview: Finance Research Topics

Corporate finance topics
Investment banking topics
Private equity & VC
Asset management
Hedge funds
Financial planning & advisory
Quantitative finance
Treasury management
Financial technology (FinTech)
Commercial banking
International finance

Corporate Finance

These research topic ideas explore a breadth of issues ranging from the examination of capital structure to the exploration of financial strategies in mergers and acquisitions.

Evaluating the impact of capital structure on firm performance across different industries
Assessing the effectiveness of financial management practices in emerging markets
A comparative analysis of the cost of capital and financial structure in multinational corporations across different regulatory environments
Examining how integrating sustainability and CSR initiatives affect a corporation’s financial performance and brand reputation
Analysing how rigorous financial analysis informs strategic decisions and contributes to corporate growth
Examining the relationship between corporate governance structures and financial performance
A comparative analysis of financing strategies among mergers and acquisitions
Evaluating the importance of financial transparency and its impact on investor relations and trust
Investigating the role of financial flexibility in strategic investment decisions during economic downturns
Investigating how different dividend policies affect shareholder value and the firm’s financial performance

Investment Banking

The list below presents a series of research topics exploring the multifaceted dimensions of investment banking, with a particular focus on its evolution following the 2008 financial crisis.

Analysing the evolution and impact of regulatory frameworks in investment banking post-2008 financial crisis
Investigating the challenges and opportunities associated with cross-border M&As facilitated by investment banks.
Evaluating the role of investment banks in facilitating mergers and acquisitions in emerging markets
Analysing the transformation brought about by digital technologies in the delivery of investment banking services and its effects on efficiency and client satisfaction.
Evaluating the role of investment banks in promoting sustainable finance and the integration of Environmental, Social, and Governance (ESG) criteria in investment decisions.
Assessing the impact of technology on the efficiency and effectiveness of investment banking services
Examining the effectiveness of investment banks in pricing and marketing IPOs, and the subsequent performance of these IPOs in the stock market.
A comparative analysis of different risk management strategies employed by investment banks
Examining the relationship between investment banking fees and corporate performance
A comparative analysis of competitive strategies employed by leading investment banks and their impact on market share and profitability

Private Equity & Venture Capital (VC)

These research topic ideas are centred on venture capital and private equity investments, with a focus on their impact on technological startups, emerging technologies, and broader economic ecosystems.

Investigating the determinants of successful venture capital investments in tech startups
Analysing the trends and outcomes of venture capital funding in emerging technologies such as artificial intelligence, blockchain, or clean energy
Assessing the performance and return on investment of different exit strategies employed by venture capital firms
Assessing the impact of private equity investments on the financial performance of SMEs
Analysing the role of venture capital in fostering innovation and entrepreneurship
Evaluating the exit strategies of private equity firms: A comparative analysis
Exploring the ethical considerations in private equity and venture capital financing
Investigating how private equity ownership influences operational efficiency and overall business performance
Evaluating the effectiveness of corporate governance structures in companies backed by private equity investments
Examining how the regulatory environment in different regions affects the operations, investments and performance of private equity and venture capital firms

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Asset Management

This list includes a range of research topic ideas focused on asset management, probing into the effectiveness of various strategies, the integration of technology, and the alignment with ethical principles among other key dimensions.

Analysing the effectiveness of different asset allocation strategies in diverse economic environments
Analysing the methodologies and effectiveness of performance attribution in asset management firms
Assessing the impact of environmental, social, and governance (ESG) criteria on fund performance
Examining the role of robo-advisors in modern asset management
Evaluating how advancements in technology are reshaping portfolio management strategies within asset management firms
Evaluating the performance persistence of mutual funds and hedge funds
Investigating the long-term performance of portfolios managed with ethical or socially responsible investing principles
Investigating the behavioural biases in individual and institutional investment decisions
Examining the asset allocation strategies employed by pension funds and their impact on long-term fund performance
Assessing the operational efficiency of asset management firms and its correlation with fund performance

Hedge Funds

Here we explore research topics related to hedge fund operations and strategies, including their implications on corporate governance, financial market stability, and regulatory compliance among other critical facets.

Assessing the impact of hedge fund activism on corporate governance and financial performance
Analysing the effectiveness and implications of market-neutral strategies employed by hedge funds
Investigating how different fee structures impact the performance and investor attraction to hedge funds
Evaluating the contribution of hedge funds to financial market liquidity and the implications for market stability
Analysing the risk-return profile of hedge fund strategies during financial crises
Evaluating the influence of regulatory changes on hedge fund operations and performance
Examining the level of transparency and disclosure practices in the hedge fund industry and its impact on investor trust and regulatory compliance
Assessing the contribution of hedge funds to systemic risk in financial markets, and the effectiveness of regulatory measures in mitigating such risks
Examining the role of hedge funds in financial market stability
Investigating the determinants of hedge fund success: A comparative analysis

Financial Planning and Advisory

This list explores various research topic ideas related to financial planning, focusing on the effects of financial literacy, the adoption of digital tools, taxation policies, and the role of financial advisors.

Evaluating the impact of financial literacy on individual financial planning effectiveness
Analysing how different taxation policies influence financial planning strategies among individuals and businesses
Evaluating the effectiveness and user adoption of digital tools in modern financial planning practices
Investigating the adequacy of long-term financial planning strategies in ensuring retirement security
Assessing the role of financial education in shaping financial planning behaviour among different demographic groups
Examining the impact of psychological biases on financial planning and decision-making, and strategies to mitigate these biases
Assessing the behavioural factors influencing financial planning decisions
Examining the role of financial advisors in managing retirement savings
A comparative analysis of traditional versus robo-advisory in financial planning
Investigating the ethics of financial advisory practices

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The following list delves into research topics within the insurance sector, touching on the technological transformations, regulatory shifts, and evolving consumer behaviours among other pivotal aspects.

Analysing the impact of technology adoption on insurance pricing and risk management
Analysing the influence of Insurtech innovations on the competitive dynamics and consumer choices in insurance markets
Investigating the factors affecting consumer behaviour in insurance product selection and the role of digital channels in influencing decisions
Assessing the effect of regulatory changes on insurance product offerings
Examining the determinants of insurance penetration in emerging markets
Evaluating the operational efficiency of claims management processes in insurance companies and its impact on customer satisfaction
Examining the evolution and effectiveness of risk assessment models used in insurance underwriting and their impact on pricing and coverage
Evaluating the role of insurance in financial stability and economic development
Investigating the impact of climate change on insurance models and products
Exploring the challenges and opportunities in underwriting cyber insurance in the face of evolving cyber threats and regulations

Quantitative Finance

These topic ideas span the development of asset pricing models, evaluation of machine learning algorithms, and the exploration of ethical implications among other pivotal areas.

Developing and testing new quantitative models for asset pricing
Analysing the effectiveness and limitations of machine learning algorithms in predicting financial market movements
Assessing the effectiveness of various risk management techniques in quantitative finance
Evaluating the advancements in portfolio optimisation techniques and their impact on risk-adjusted returns
Evaluating the impact of high-frequency trading on market efficiency and stability
Investigating the influence of algorithmic trading strategies on market efficiency and liquidity
Examining the risk parity approach in asset allocation and its effectiveness in different market conditions
Examining the application of machine learning and artificial intelligence in quantitative financial analysis
Investigating the ethical implications of quantitative financial innovations
Assessing the profitability and market impact of statistical arbitrage strategies considering different market microstructures

Treasury Management

The following topic ideas explore treasury management, focusing on modernisation through technological advancements, the impact on firm liquidity, and the intertwined relationship with corporate governance among other crucial areas.

Analysing the impact of treasury management practices on firm liquidity and profitability
Analysing the role of automation in enhancing operational efficiency and strategic decision-making in treasury management
Evaluating the effectiveness of various cash management strategies in multinational corporations
Investigating the potential of blockchain technology in streamlining treasury operations and enhancing transparency
Examining the role of treasury management in mitigating financial risks
Evaluating the accuracy and effectiveness of various cash flow forecasting techniques employed in treasury management
Assessing the impact of technological advancements on treasury management operations
Examining the effectiveness of different foreign exchange risk management strategies employed by treasury managers in multinational corporations
Assessing the impact of regulatory compliance requirements on the operational and strategic aspects of treasury management
Investigating the relationship between treasury management and corporate governance

Financial Technology (FinTech)

The following research topic ideas explore the transformative potential of blockchain, the rise of open banking, and the burgeoning landscape of peer-to-peer lending among other focal areas.

Evaluating the impact of blockchain technology on financial services
Investigating the implications of open banking on consumer data privacy and financial services competition
Assessing the role of FinTech in financial inclusion in emerging markets
Analysing the role of peer-to-peer lending platforms in promoting financial inclusion and their impact on traditional banking systems
Examining the cybersecurity challenges faced by FinTech firms and the regulatory measures to ensure data protection and financial stability
Examining the regulatory challenges and opportunities in the FinTech ecosystem
Assessing the impact of artificial intelligence on the delivery of financial services, customer experience, and operational efficiency within FinTech firms
Analysing the adoption and impact of cryptocurrencies on traditional financial systems
Investigating the determinants of success for FinTech startups

Commercial Banking

These topic ideas span commercial banking, encompassing digital transformation, support for small and medium-sized enterprises (SMEs), and the evolving regulatory and competitive landscape among other key themes.

Assessing the impact of digital transformation on commercial banking services and competitiveness
Analysing the impact of digital transformation on customer experience and operational efficiency in commercial banking
Evaluating the role of commercial banks in supporting small and medium-sized enterprises (SMEs)
Investigating the effectiveness of credit risk management practices and their impact on bank profitability and financial stability
Examining the relationship between commercial banking practices and financial stability
Evaluating the implications of open banking frameworks on the competitive landscape and service innovation in commercial banking
Assessing how regulatory changes affect lending practices and risk appetite of commercial banks
Examining how commercial banks are adapting their strategies in response to competition from FinTech firms and changing consumer preferences
Analysing the impact of regulatory compliance on commercial banking operations
Investigating the determinants of customer satisfaction and loyalty in commercial banking

International Finance

The folowing research topic ideas are centred around international finance and global economic dynamics, delving into aspects like exchange rate fluctuations, international financial regulations, and the role of international financial institutions among other pivotal areas.

Analysing the determinants of exchange rate fluctuations and their impact on international trade
Analysing the influence of global trade agreements on international financial flows and foreign direct investments
Evaluating the effectiveness of international portfolio diversification strategies in mitigating risks and enhancing returns
Evaluating the role of international financial institutions in global financial stability
Investigating the role and implications of offshore financial centres on international financial stability and regulatory harmonisation
Examining the impact of global financial crises on emerging market economies
Examining the challenges and regulatory frameworks associated with cross-border banking operations
Assessing the effectiveness of international financial regulations
Investigating the challenges and opportunities of cross-border mergers and acquisitions

Choosing A Research Topic

These finance-related research topic ideas are starting points to guide your thinking. They are intentionally very broad and open-ended. By engaging with the currently literature in your field of interest, you’ll be able to narrow down your focus to a specific research gap .

When choosing a topic , you’ll need to take into account its originality, relevance, feasibility, and the resources you have at your disposal. Make sure to align your interest and expertise in the subject with your university program’s specific requirements. Always consult your academic advisor to ensure that your chosen topic not only meets the academic criteria but also provides a valuable contribution to the field.

If you need a helping hand, feel free to check out our private coaching service here.

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Business Management

10 Trending Business Management Research Topics in 2024

Home Blog Business Management 10 Trending Business Management Research Topics in 2024

Business management has become essential for staying competitive and profitable in today's fast-paced world. It encompasses understanding all aspects of business, from its structure to finance, marketing, and strategy. Pursuing a postgraduate course in business management, such as PGDM, requires writing a well-researched paper to kickstart one's career.

However, the biggest challenge lies in selecting a relevant and trending research topic. To help with this, we have compiled a list of ten business management research paper topics that are currently trending in 2024, covering advancements in technology and innovative leadership strategies. Enrolling in Business Management training courses can further enhance your skills and knowledge, enabling you to take your career to new heights. So, let's delve into these cutting-edge topics together and gain insights for career growth.

What are some Good Business Management Research Topics?

Every aspect of business, like strategy, finance, operations, and management, is essential. So, it’s hard to say that a particular area of research is more significant. Choosing the best research topic in business management within your area of interest or specialization is one way to decide what your business management research project will be about. It is also a learning process and an opportunity to showcase your in-depth knowledge.

But if you want to explore other options, write about trending issues and events in the business world, and learn something new, here’s a list of 10 research proposal topics in business management that can help you create an engaging and practical project. You can also take a CCBA training certification to learn more in-depth about business management.

Conflict Management in a Work Team

With businesses going global, team management has escalated from merely managing people to guiding, mentoring and resolving conflicts among individuals. Teams with multicultural members from different departments are fertile ground for conflicts. If you are looking for international business management research topics, conflict management in work teams is an excellent option.

This research will give you an insight into the various causes of conflict and different techniques and methods of conflict resolution within global multi-lingual and multi-cultural teams enabling you to lead teams successfully and keep disruptions minimal. Better teams translate to better productivity and, eventually, revenue. On the personal front, it means career growth, leadership roles, and higher pay scales for you.

The Role of Women in Business Management

In contemporary society, women have made notable strides in shattering patriarchal norms and embracing diverse opportunities and career paths, thereby demonstrating their strength and autonomy. While women encounter challenges in assuming leadership roles, often stemming from prevailing cultural attitudes, their presence in business management positions is more prevalent than commonly perceived. This prompts inquiry into the factors that contribute to the exceptional success of certain women in managerial positions and the unique value they bring to such roles. Exploring this subject through qualitative research could yield insightful findings regarding women's impact on business management.

Issues that Affect the Management of Business Startups

The COVID-19 pandemic drove everyone online and created a new digital startup ecosystem. However, while it may be easy to set up a digital business, sustenance, scaling, and growth are some of the challenges that follow. If you are entrepreneurial, your research title about business management should read something like “Challenges in the startup ecosystem.” Such research covers issues that affect the management of business startups. It covers the various factors that lead to success and the pitfalls and obstacles on the growth trajectory. It covers effective strategies to mitigate or work around challenges, and this is where you can get creative. Limiting your research to startups is okay, but you can also cover significant ground across other business models.

Consequences of Excessive Work in Business

Work-life balance is the buzzword in today’s business environment. If you choose to write your thesis on the impact of excessive work in business, it could well escalate to international levels as everyone talks about employee well-being, from corporates to SMEs and top management to HR.

The single most significant reason behind this is the instances of early burnout seen in the past. Secondly, globalization is another cause for concern since people are often required to work multiple shifts. Lastly, the recent trend of post-Covid layoffs that have driven the need for side hustle makes it even more necessary to keep track of how hectic business operations are.

Why You Should Start a New Business After One Fails

Failure is the steppingstone to success. Or so the saying goes. The recent outcrop of start-ups has proven this to be true. If one venture fails, do not give up. Learn from the experience and start again. Not only is that the mantra of the current generation, but it is also among the trending quantitative research topics in business management.

The main objective and outcome of this business management research topic are to explore lessons learned from failures, the advantages of starting afresh, and the strategies for overcoming the fear of failure.

Importance of Inter-organizational Leadership and Networks

This research focuses on managing global networks in leadership roles. It is among the hot favorite research topics for business management students considering how businesses are going global. If you are an aspiring global entrepreneur or leader, you would want to know more about local and global inter-organizational networks, how things work, how people communicate, etc. Researching inter-organizational leadership and networks can provide insights into businesses' challenges and opportunities when building and maintaining relationships. Managing these relationships is another challenging part of the process, and that is what you will learn through this research.

How to Manage Organizational Crisis in Business

Not only is crisis management a critical leadership skill, but today's turbulent business environment is fertile ground for an organizational crisis. Globalization, digitization, and the startup ecosystem have disrupted the environment. Barring corporates, a crisis can strike any business at any time and bailing out of that crisis is the responsibility of the business leadership. Managing an organizational crisis in business is a popular business management research paper topic, especially among MBA students, PGDM, and aspiring entrepreneurs.

Product and Service Development in a Strategic Alliance

When it comes to research paper topics related to business management, one area worth exploring is product bundling in a strategic alliance. The ICICI credit card offered to online customers of Amazon India is a classic example.

Development of such strategic products or services requires in-depth product knowledge, knowledge of finance, and of course, a strategic mindset. If you have a strategic mindset and interest in product management, this is one of your best business management research project topics.

Innovation and Network Markets as a Business Strategy

Innovation and Network marketing is an emerging and strategic business model for startups. When entrepreneurs need more resources to raise seed or venture capital for their businesses, they elect to market their products through networking. Social Media platforms like Facebook offer substantial networking opportunities. Choose this probe as your quantitative research topic for business management if you have entrepreneurial aspirations to understand every aspect of this business model and strategy in depth.

Social Enterprise and Entrepreneurship

Social enterprise is any business having a social objective and undertaking activities in the public interest. Writing a research paper on social enterprises and entrepreneurship will lead you to explore opportunities that can bring an innovative change in society and hold business potential. One thing to remember if you want to explore social enterprise and entrepreneurship as one of several business management research titles is that the organizational goal is primarily social impact rather than revenue generation. This research will make you more open to an inclusive idea of growth by bringing you closer to social causes, marginalized communities, and people thriving in them.

Business Research: Types and Methodologies

Business research, like any other research, involves the collection of data and information about your chosen topic, analysis of the information and data gathered, and exploring new possibilities in the field.

Broadly speaking, research may be of two types – Quantitative or Qualitative. Quantitative research, also called empirical research, involves the collection of data from sample groups to answer a question. Qualitative research has more to do with the impact of certain phenomena. Such research is usually an extension of previously researched topics.

The table below highlights the difference between quantitative research topics in business management and qualitative research about business management.

How to Find Business Research Topics?

This is just our list of hot and trending business research topics. To help you discover more research project topics on business management, here are some quick-follow tips:

Identify Your Interests

Start by making a list of the various aspects of business management that interest you. Rate them on a scale of 1-10, with one being the least liked and 10 being your most favorite. You can also narrow down your topic to a specific niche while seeking sample research topics in business management.

Read Academic Journals

You might want to conduct preliminary research on a few of the topics you shortlisted to see if something interesting jumps out at you. One way to do this is by reading academic journals related to your selected area of business management. Findings by earlier researchers may trigger innovative thought.

Attend Events

Attending business events like seminars, conferences, and webinars on topics of interest can help you narrow down your list of research topics related to business management. It is also an excellent way to gather knowledge about your area of interest as well as to grow your network.

Consult your supervisor or Mentor

Your thesis supervisor is a valuable resource when searching for the best research topics in business management. They can guide you about relevant research areas and help you identify potential research questions apart from guiding you on research presentation.

Use Online Resources

Many research journals online allow students access to research papers either free of cost or in exchange for a small fee. Explore this resource and sign up for a few that are relevant to your area of interest.

The world of business management is constantly evolving and finding the right business management research topic might seem like a Herculean task. But, with a little thought, planning, and some research, it is not that hard. So, the 10 topics we've explored in this blog represent some of the most significant areas of development in the field of business management today, from the rise of women as business leaders and to the importance of innovation and network markets. As we move into 2024 and beyond, it's clear that these topics will only continue to grow in importance, shaping the way we do business and interact with the world around us. By staying informed and engaged with the latest research and trends, you can position yourself as a thought leader and innovator in the world of business management.

Also, our pointers on how to discover a business management research topic will help you identify a list of research topics in business management for your thesis. You can then narrow it down to your area of talent or interest. If you still want to know more, you can enroll in our KnowledgeHut Business Management training , where you’ll learn more about the different aspects of business.

Frequently Asked Questions (FAQs)

Business management is wide in scope, and there is a spectrum of research topics to choose from. The most prominent areas of business include finance, operations, procurement, marketing, and HR. Within each of these, you’ll find several macro and micro niches to explore.

An example of a business research study could be investigating the impact of social media marketing on consumer buying behavior or examining the effectiveness of a new leadership development program in a company.

The 4 types of business research include:

Exploratory
Descriptive

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Mansoor Mohammed is a dynamic and energetic Enterprise Agile Coach, P3M & PMO Consultant, Trainer, Mentor, and Practitioner with over 20 years of experience in Strategy Execution and Business Agility. With a background in Avionics, Financial Services, Banking, Telecommunications, Retail, and Digital, Mansoor has led global infrastructure and software development teams, launched innovative products, and enabled Organizational Change Management. As a results-driven leader, he excels in collaborating, adapting, and driving partnerships with stakeholders at all levels. With expertise in Change Management, Transformation, Lean, Agile, and Organizational Design, Mansoor is passionate about aligning strategic goals and delivering creative solutions for successful business outcomes. Connect with him to explore change, Agile Governance, implementation delivery, and the future of work.

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Business Research Topics For Students

When pursuing business programs in colleges and universities, students are required to write papers or do my thesis on business research topics. The major challenge for most students is choosing topics for their papers. A vast majority of them are stuck in this step because they fear choosing a topic that is not interesting or too broad and end up with poor grades.

Nevertheless, many inspirations in the contemporary can guide you when choosing business topics for a research paper. Whether you are pursuing a bachelor’s degree or preparing for your Ph.D. defense, there are many topics that you can write about. You just need to choose a topic that you will be interested in researching and writing a paper about.

How to Find Business Research Topics

Best business research paper topics, examples of business-related research topics, business management research topics, business law topics for research paper, international business research paper, business administration topics, argumentative business topics, business communication topics for presentation, business persuasive and informative speech topics, business debate topics, qualitative research titles about business for your dissertation, mba research paper topics, entrepreneurial research topics, business intelligence topics, the most asked business research paper questions, where to get help with business research topics.

There are many factors to consider when choosing a topic for a research paper about business. They include the following:

Whether your professor provides the topic scope and if you are permitted to change it.
Whether you have been given a thematic area within which to choose a topic.
Whether you have specialized in a specific subject.
If you have the total freedom to choose your topic

If you have complete freedom to choose your topic, start with a little research. For instance, you can read news websites, analyze successful companies and corporations, or track problems that other people write about. If you still don’t find a topic after doing this, consider the examples of business research topics provided here.

Your choice of the best topic for your business paper should depend on the field you are interested in. Additionally, your topic should be engaging and related to your study program. It should also enable you to conduct extensive research and come up with facts to back up your argument. What’s more, the best business topics for research papers grab the readers’ attention.

This explains why many students get nervous or struggle when required to choose topics for their business papers. Nevertheless, students cover many topics and subjects during their studies. What you learn in class can, therefore, be your inspiration when choosing topics for business research papers. But, if you find it hard to come up with a topic for your research paper, the internet has many samples that you can consider.

Though there are many sample topics to consider when writing a business research paper, your choice should depend on your study level, the field of interest, and assignment requirements. Here are different categories of business research topics for college students and their examples.

Business Ethics Research Paper Topics

Business ethics is a study field that gives students the freedom to choose from different topics. For instance, a student can choose a topic in this field around duties, morality, integrity, and business behavior. The increasing business ethics issues widen the range of the topics students can choose from in this category. What’s more, business ethics cover ethical conflicts between individuals and groups of employers, employees, customers, and the surrounding. Here are examples of topics for research papers in this category.

Effects of Moral Principles on Business Decisions
Causes of Unethical Conducts in Workplaces
Should Businesses Be Honest with their Customers All the Time?
The Psychology and History of Business Ethics
Examples of Moral Judgment that Doesn’t Work in Business
How Ethical Mistakes can Lead to Business Bankruptcy
Are Business Ethics the Same for the Manager and the Personnel?
How to Avoid Sexual Harassment at the Workplace
Why is an Ethical Code Important for Companies?
Taking Responsibility for the Corporate Ethics of a Company

The fact that people engage in different businesses creates a chance to research common topics like workplace honesty and general topics like environmental protection.

When writing a business management research paper, it’s important to come up with a researchable and interesting question. This can be a challenging task because there are many facets and resources in the business management field. Nevertheless, it’s still possible to find a focused, narrow question that forms the topic of a research paper. Here are examples of topics for business management research papers.

Conflict Management in a Work Team
The Role of Women in Business Management
Issues that Affect Management of Business Startups
Consequences of Excessive Work in Business
Why You Should Start a New Business After One Fails
Importance of Inter-organizational Leadership and Networks
How to Manage Organizational Crisis in Business
Product and Service Development in a Strategic Alliance
Innovation and Network Markets as a Business Strategy
Social Enterprise and Entrepreneurship

Business management research paper topics should not be too narrow or too broad. Nevertheless, there are many topics on enterprise, trade, commerce, and other subjects that you can explore because they all require extensive research.

A business law topic is not easy to find. That’s because your topic should attract the attention of your reader and relate to the broad field of business law. As such, you should narrow down your topic to something more focused. Here are examples of topics for business law papers.

How Do You Define Authority Before You Start Business Negotiations?
Insider Trading- What Does it Mean in the Contemporary World?
Are Alcohol Consumption and Sale Laws Beneficial to the Public’s Wellbeing?
Should Some Corporate Crimes Warrant Death Penalty?
Can State Officials Succeed when Dismissed for their Implication in Corruption Cases?
How Marijuana-Based Businesses Interact with the Federal and State Law
What Should a Business Do to Ensure that Its Former Employees Do Not Join Its Rival Firm?
Should Author Protection for Written Work Be Done with Nom de Plumes or Legal Names?
How can Non-Disclosure Agreements save a Company from Disgruntled former Employees?
How is Copyright Law Favorable to an Artist or a Singer when the Recording Company represents it?

Though there are many business law research topics , it’s important to choose a topic that you are personally interested in to make writing your paper an interesting task.

International topics allow students to explore global business subjects. These topics can be more complex though lucrative. It’s not surprising that this category comprises mostly of business research topics for MBA students. Here are examples of international topics for research papers.

Is Social Media Presence Important for Companies Around the World?
How Does War between Countries Affect Businesses?
Examples of Companies that Have Failed in the International Markets and Why How Do You Spot a Small Business that is Likely to Become a Successful Multi-National?
What Languages are Likely to Be International Business Languages in the Future?
Should international companies be forced to supply healthcare services to full-time employees?
Should maternity leave in international business be increased?
Should recruiters be allowed to ask questions about an applicant’s personal life?
Should we attempt for an equal representation of male and feminine leaders within the workplace?
Should social media sites be blocked at work?
Casual dress codes and the corporate world.
International businesses and their influence on national businesses.

International topics for research papers should be current. They can’t be too general or too narrow. If your topic is too general or too narrow, you will be writing a paper that won’t delve deep or say much. This won’t earn you the grade you desire.

Topics on business administration give students a chance to explore something innovative. However, choosing a topic in this category can frustrating because there are many options available. Here are examples of business administration topics.

How Advertisement Affects Consumer Behavior
How Wages Affect Employees’ Productivity
How Staff Motivation Affects Productivity
How to Measure Employee Retention Rate
Customer follow-up techniques as after-sales methods.
Why business will harden you
Emotional intelligence
Equal opportunities for both sexes
Good governance ethics and social responsibility.
The way to cope with a breach of contract.
The various external factors affecting employee retention.

When writing a business administration research paper, it’s important to choose an effective topic that you can research and present properly. It’s also important to consider the field you are interested in and the goal of writing your paper. An ideal business administration topic is one that you are interested to learn more about.

Argumentative business papers use the existing, published materials and literature. So, when choosing business research proposal topics in this category, students should explore the existing information first. This will enable them to use the existing data when presenting their understanding of the topics argumentatively. The major challenge is to choose a topic that relates to your field of business study. Here are examples of argumentative business topics.

Acquisition vs. merger- Which one is better?
Businesses that Focus on Market Vs. Businesses that Focus on Products
Is Offering Better Value to New Employees a Wise Move?
Can Business Develop Leadership through Practice and Learning?
Is it Wise for a Company to Exploit Labor in Maximizing Profits?
Investing in Digital Marketing and Social Media Campaigns- Does it Capture the Audience Attention?
Monetary Incentives Versus Personal Acknowledgement and Fringe Benefits
Is having a crypto investment risk for businesses?
Is there a bias against the workplace?
Is it possible to work while stressed?
Why are there corporate loans and special grants for females’ start-ups?

Before you decide to write a paper on an argumentative business topic, it’s important to establish your position. Make sure that you have evidence or you can find facts to support your position. Your idea should be put on a pedestal when making your argument.

Business communication is solely the act of sharing and distributing information between people within and outdoors a corporation and how the staff and management communicate to assist out organizational problems. The best researchable business communication topics for presentation include:

Social media usage
Non-verbal communication
Giving proper feedback
Communicating decisions during an issue or crisis
Business and email etiquettes and manners
Usage of company blogs
Role of influencers for building a brand
Impact of social media for workers
Differences between qualitative and quantitative data analysis
Secrets of advertising and marketing

You would have to note that these are two different things; informative speeches support educating and training. In persuasive speeches, you’re imploring that they participate in something or buy something. Some business persuasive and informative speech topics include:

Ergonomics in the workspace
Standards in creative and financial accounting
Understanding business copyright protection
What are the categories of insurance?
How to develop healthy work skills
How safety programs and dealing conditions relate to productivity
Conflict Management Strategies
How to create a comprehensive and viable business plan
Opportunities of internet advertising.
Internal control of resources.
What is a career break?
What impact do oil price fluctuations have on businesses?
Ways to draw in customer attention.
Time management
New fathers’ paternity leave.

Debate may be a valuable way of communicating and also persuading people. Interesting business debate topics for you include:

Can companies be trusted?
Are our casual dress codes beneficial for the company?
Employee drug test: yes, or no?
Should dating within the workplace be allowed?
Should companies spy on employees on social media?
Companies should be forced to produce health care for full-time employees.
Are employees that employment from home productive?
Does job satisfaction help in productivity?
Men should stay longer off for paternity leave.
Non-financial incentives and financial incentives – which is better?
How to put in place strict work policies.

Qualitative business research has to do with the creative and investigative analysis of intangible and inexact data. Here are some qualitative research titles about business for your dissertation.

Handling backlash during a project program
Ways to relieve pressure for strict work deadlines
Time management essence in goal setting
Managers should be flexible in their decisions.
How to manage an organizational crisis in business and work
What is a product development and how to do it the right way?
Major types of business insurance
Ways to enhance short and long run career plans
Networking for a successful manager
Harassment within the workplace.
Telemarketing ideas for tiny companies.

MBA is a prestigious postgraduate qualification outlining key business practices and is valued by top employers. Great MBA research paper topics include:

Gender representation in advertising
Impact of workplace diversity on company culture
Result of emotional branding on customer loyalty
Steps to run a successful retail business.
Molestation should be taken more seriously within the workplace.
Should business strikers be fired?
Strong unions are necessary for the economic process.
How do team-building events foster unity in the workplace?
To be a business owner, you need to learn to be organized.
Top ten strategic e-marketing issues.
Business and politics: should they be mixed?

This develops methods and tools for founders, which are given to start-up companies. To go in-depth, here are some entrepreneurial research topics:

Entrepreneurship skills acquisition and product innovation
Determining the impact of technological advancement on entrepreneurship in a company
Determinants of entrepreneurial innovation in an organization
Role of entrepreneurship in solving unemployment
To be a good business owner, you must learn to be well-organized
A way to promote the business without a marketing budget?
The right technique to write effective business letters
Important business ethics for running a startup
Negotiation techniques every manager must-have.
Recruitment and staffing decisions are crucial to the success of any business.
How performance-related pay can enhance motivation in the workplace.

Business intelligence ensures business owners and employees are at the top of their game at all times. Business intelligence topics worthy of consideration include:

Role of human resources in company development
Impact of organizational culture on employee performance
Evaluating the impact of strategy and leadership for organizational development
Factors influencing employee motivation.
SMEs and their risk management approach.
Ageism within the workplace
Impact of advertisement strategy on consumer behavior.
Data analysis implementation for business intelligence
Knowledge management for organizational knowledge generation
Research on knowledge extraction using data processing for business operations
How poor leadership can bankrupt a business.

A great business research paper requires a relevant subject and one that may distinguish it from other papers. Frequently asked business research paper questions include:

Repackaging a product: is it possible to avoid copyright infringement?
Is it possible for a father to require paternity leave at work?
What are the best methods of identifying bankruptcy and fraud?
Can discrimination affect the work environment?
Should companies provide penalties for smoking employers?
How does piracy influence the gaming business?
Is there anything like the law of molestation at the workplace?
What causes favoritism in the workplace?
15 Ways to start an e-business successfully
How is the worldwide pandemic changing international business strategies concerning different sectors?
What are the best training and development tactics in the office?

Topics for business papers fall into different categories. The choice of your topic should reflect your subject area or study field. But, above all, your topic should capture the readers’ attention from the moment they come across it. It should also be straightforward, original, and specific. That means you should understand your study field well to select a good topic. Therefore, conduct some research before you choose a topic for your business thesis or research paper. Besides, providing good topics for you, we can also help you with your business research paper topics.

Are you stuck with writing your thesis? Just enter promo “ mythesis ” – that’s all you need to get a 20% discount for any business writing assignment you might possibly have!

Research Roundup: How the Pandemic Changed Management

Mark C. Bolino,
Jacob M. Whitney,
Sarah E. Henry

Lessons from 69 articles published in top management and applied psychology journals.

Researchers recently reviewed 69 articles focused on the management implications of the Covid-19 pandemic that were published between March 2020 and July 2023 in top journals in management and applied psychology. The review highlights the numerous ways in which employees, teams, leaders, organizations, and societies were impacted and offers lessons for managing through future pandemics or other events of mass disruption.

The recent pandemic disrupted life as we know it, including for employees and organizations around the world. To understand such changes, we recently reviewed 69 articles focused on the management implications of the Covid-19 pandemic. These papers were published between March 2020 and July 2023 in top journals in management and applied psychology.

Mark C. Bolino is the David L. Boren Professor and the Michael F. Price Chair in International Business at the University of Oklahoma’s Price College of Business. His research focuses on understanding how an organization can inspire its employees to go the extra mile without compromising their personal well-being.
JW Jacob M. Whitney is a doctoral candidate in management at the University of Oklahoma’s Price College of Business and an incoming assistant professor at Kennesaw State University. His research interests include leadership, teams, and organizational citizenship behavior.
SH Sarah E. Henry is a doctoral candidate in management at the University of Oklahoma’s Price College of Business and an incoming assistant professor at the University of South Florida. Her research interests include organizational citizenship behaviors, workplace interpersonal dynamics, and international management.

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Top 10 MBAs for Research Excellence and Impact

Prospective MBA students seldom look into the research rank of their target schools, but this is a missed opportunity. After all, research is what drives the public reputation of the institution and it contributes to its position in key league tables. This means research, while secondary to teaching in the eyes of most MBA students, plays a key role in attracting the best and brightest students, professors, staff and recruiters to business school.

Traditionally, research rankings have been based on the number of articles published in the top academic journals, but there is a growing recognition that research must have more practical relevance and deliver more genuine societal impact. Research not only informs MBA teaching in the classroom and forms the bedrock of case study and curriculum design, but can also lead to the development of patents, changes in policy, or grants awarded.

In short, research can help improve society and business, and this will appeal increasingly to MBA students, many of whom are placing sustainability on a par with financial gain. Here are the top 10 schools for research impact and excellence.

Measured purely by output in journals, Washington University: Olin is ranked top for research worldwide by the FT. But the school's research also informs and invigorates classroom teaching, and aims to improve the business results of its participants and graduates. Examples include how companies can tackle the gender pay gap and create a higher purpose.

Chicago Booth scores highly for pure research output, but its insights into entrepreneurship, marketing, social impact, artificial intelligence and more have a lasting impact in business, culture and society. The papers from the school’s Nobel Prize-winning faculty enrich the educational experience, expand the school’s global reach, and keep alumni connected to the Booth community.

Insead is ranked highly for its research excellence, whether academic publications, books, cases or practitioner-focused articles. Beyond research productivity, the aim is to bring new ideas and knowledge to the world that is genuinely useful to business leaders, whether that’s rethinking supply chains, building sustainable business models, or the analytics of pricing.

The University of Washington’s Foster School of Business has a strong reputation for faculty and research. The school aims to combine scientific research with teaching innovations to strengthen learning outcomes for MBA students. Recent research has explored insider trading, employee engagement, and venture capital exit outcomes.

The University of Texas at Dallas: Jindal has a strong overall research rank across numerous rankings. The school’s 300-strong faculty body has picked up numerous teaching, research and business awards. It has produced research with practical significance to boost business results, for instance how social capital improves financial returns, and how to achieve a better work/life balance.

Research is a core component of Kellogg’s mission and culture. Several leading journals were founded at Kellogg, but faculty also bring research expertise into the classroom. For instance, Kellogg pioneered the study of negotiations and teamwork in management. More recently, it is working to identify and understand the larger social issues that business leaders must navigate.

London Business School boasts a strong reputation for research that advances teaching and provides insights for business leaders and governments. There are a number of specialist institutes at LBS, such as the Center for Corporate Governance, the AQR Asset Management Institute, and Wheeler Institute for Business and Development.

Rotterdam School of Management, at Erasmus University in the Netherlands, is ranked highly as a management research center in Europe. It has 350 management scientists disseminating information in conjunction with business. A specialty of the school is the state-of-the-art behavioral lab, which uncovers insights into consumer behavior. RSM is also heavily focused on societal impact.

HEC Paris is a top research school in economics and management. The school emphasizes business relevance and cross-disciplinary collaboration, aiming to impact teaching methods, management practices, public policies and society as a whole. HEC has a number of research specialties, including languages and cultures, as well as tax and law.

Alliance Manchester is ranked highly for the impact of its research by Times Higher Education. Alliance Manchester’s research spans four divisions: accounting and finance; innovation, management and policy; people, management and organizations; management science and marketing. The school is also home to four institutes that explore equalities, sustainable consumption, productivity and innovation.

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Sat / act prep online guides and tips, 113 great research paper topics.

General Education

One of the hardest parts of writing a research paper can be just finding a good topic to write about. Fortunately we've done the hard work for you and have compiled a list of 113 interesting research paper topics. They've been organized into ten categories and cover a wide range of subjects so you can easily find the best topic for you.

In addition to the list of good research topics, we've included advice on what makes a good research paper topic and how you can use your topic to start writing a great paper.

What Makes a Good Research Paper Topic?

Not all research paper topics are created equal, and you want to make sure you choose a great topic before you start writing. Below are the three most important factors to consider to make sure you choose the best research paper topics.

#1: It's Something You're Interested In

A paper is always easier to write if you're interested in the topic, and you'll be more motivated to do in-depth research and write a paper that really covers the entire subject. Even if a certain research paper topic is getting a lot of buzz right now or other people seem interested in writing about it, don't feel tempted to make it your topic unless you genuinely have some sort of interest in it as well.

#2: There's Enough Information to Write a Paper

Even if you come up with the absolute best research paper topic and you're so excited to write about it, you won't be able to produce a good paper if there isn't enough research about the topic. This can happen for very specific or specialized topics, as well as topics that are too new to have enough research done on them at the moment. Easy research paper topics will always be topics with enough information to write a full-length paper.

Trying to write a research paper on a topic that doesn't have much research on it is incredibly hard, so before you decide on a topic, do a bit of preliminary searching and make sure you'll have all the information you need to write your paper.

#3: It Fits Your Teacher's Guidelines

Don't get so carried away looking at lists of research paper topics that you forget any requirements or restrictions your teacher may have put on research topic ideas. If you're writing a research paper on a health-related topic, deciding to write about the impact of rap on the music scene probably won't be allowed, but there may be some sort of leeway. For example, if you're really interested in current events but your teacher wants you to write a research paper on a history topic, you may be able to choose a topic that fits both categories, like exploring the relationship between the US and North Korea. No matter what, always get your research paper topic approved by your teacher first before you begin writing.

113 Good Research Paper Topics

Below are 113 good research topics to help you get you started on your paper. We've organized them into ten categories to make it easier to find the type of research paper topics you're looking for.

Arts/Culture

Discuss the main differences in art from the Italian Renaissance and the Northern Renaissance .
Analyze the impact a famous artist had on the world.
How is sexism portrayed in different types of media (music, film, video games, etc.)? Has the amount/type of sexism changed over the years?
How has the music of slaves brought over from Africa shaped modern American music?
How has rap music evolved in the past decade?
How has the portrayal of minorities in the media changed?

Current Events

What have been the impacts of China's one child policy?
How have the goals of feminists changed over the decades?
How has the Trump presidency changed international relations?
Analyze the history of the relationship between the United States and North Korea.
What factors contributed to the current decline in the rate of unemployment?
What have been the impacts of states which have increased their minimum wage?
How do US immigration laws compare to immigration laws of other countries?
How have the US's immigration laws changed in the past few years/decades?
How has the Black Lives Matter movement affected discussions and view about racism in the US?
What impact has the Affordable Care Act had on healthcare in the US?
What factors contributed to the UK deciding to leave the EU (Brexit)?
What factors contributed to China becoming an economic power?
Discuss the history of Bitcoin or other cryptocurrencies (some of which tokenize the S&P 500 Index on the blockchain) .
Do students in schools that eliminate grades do better in college and their careers?
Do students from wealthier backgrounds score higher on standardized tests?
Do students who receive free meals at school get higher grades compared to when they weren't receiving a free meal?
Do students who attend charter schools score higher on standardized tests than students in public schools?
Do students learn better in same-sex classrooms?
How does giving each student access to an iPad or laptop affect their studies?
What are the benefits and drawbacks of the Montessori Method ?
Do children who attend preschool do better in school later on?
What was the impact of the No Child Left Behind act?
How does the US education system compare to education systems in other countries?
What impact does mandatory physical education classes have on students' health?
Which methods are most effective at reducing bullying in schools?
Do homeschoolers who attend college do as well as students who attended traditional schools?
Does offering tenure increase or decrease quality of teaching?
How does college debt affect future life choices of students?
Should graduate students be able to form unions?

What are different ways to lower gun-related deaths in the US?
How and why have divorce rates changed over time?
Is affirmative action still necessary in education and/or the workplace?
Should physician-assisted suicide be legal?
How has stem cell research impacted the medical field?
How can human trafficking be reduced in the United States/world?
Should people be able to donate organs in exchange for money?
Which types of juvenile punishment have proven most effective at preventing future crimes?
Has the increase in US airport security made passengers safer?
Analyze the immigration policies of certain countries and how they are similar and different from one another.
Several states have legalized recreational marijuana. What positive and negative impacts have they experienced as a result?
Do tariffs increase the number of domestic jobs?
Which prison reforms have proven most effective?
Should governments be able to censor certain information on the internet?
Which methods/programs have been most effective at reducing teen pregnancy?
What are the benefits and drawbacks of the Keto diet?
How effective are different exercise regimes for losing weight and maintaining weight loss?
How do the healthcare plans of various countries differ from each other?
What are the most effective ways to treat depression ?
What are the pros and cons of genetically modified foods?
Which methods are most effective for improving memory?
What can be done to lower healthcare costs in the US?
What factors contributed to the current opioid crisis?
Analyze the history and impact of the HIV/AIDS epidemic .
Are low-carbohydrate or low-fat diets more effective for weight loss?
How much exercise should the average adult be getting each week?
Which methods are most effective to get parents to vaccinate their children?
What are the pros and cons of clean needle programs?
How does stress affect the body?
Discuss the history of the conflict between Israel and the Palestinians.
What were the causes and effects of the Salem Witch Trials?
Who was responsible for the Iran-Contra situation?
How has New Orleans and the government's response to natural disasters changed since Hurricane Katrina?
What events led to the fall of the Roman Empire?
What were the impacts of British rule in India ?
Was the atomic bombing of Hiroshima and Nagasaki necessary?
What were the successes and failures of the women's suffrage movement in the United States?
What were the causes of the Civil War?
How did Abraham Lincoln's assassination impact the country and reconstruction after the Civil War?
Which factors contributed to the colonies winning the American Revolution?
What caused Hitler's rise to power?
Discuss how a specific invention impacted history.
What led to Cleopatra's fall as ruler of Egypt?
How has Japan changed and evolved over the centuries?
What were the causes of the Rwandan genocide ?

Why did Martin Luther decide to split with the Catholic Church?
Analyze the history and impact of a well-known cult (Jonestown, Manson family, etc.)
How did the sexual abuse scandal impact how people view the Catholic Church?
How has the Catholic church's power changed over the past decades/centuries?
What are the causes behind the rise in atheism/ agnosticism in the United States?
What were the influences in Siddhartha's life resulted in him becoming the Buddha?
How has media portrayal of Islam/Muslims changed since September 11th?

Science/Environment

How has the earth's climate changed in the past few decades?
How has the use and elimination of DDT affected bird populations in the US?
Analyze how the number and severity of natural disasters have increased in the past few decades.
Analyze deforestation rates in a certain area or globally over a period of time.
How have past oil spills changed regulations and cleanup methods?
How has the Flint water crisis changed water regulation safety?
What are the pros and cons of fracking?
What impact has the Paris Climate Agreement had so far?
What have NASA's biggest successes and failures been?
How can we improve access to clean water around the world?
Does ecotourism actually have a positive impact on the environment?
Should the US rely on nuclear energy more?
What can be done to save amphibian species currently at risk of extinction?
What impact has climate change had on coral reefs?
How are black holes created?
Are teens who spend more time on social media more likely to suffer anxiety and/or depression?
How will the loss of net neutrality affect internet users?
Analyze the history and progress of self-driving vehicles.
How has the use of drones changed surveillance and warfare methods?
Has social media made people more or less connected?
What progress has currently been made with artificial intelligence ?
Do smartphones increase or decrease workplace productivity?
What are the most effective ways to use technology in the classroom?
How is Google search affecting our intelligence?
When is the best age for a child to begin owning a smartphone?
Has frequent texting reduced teen literacy rates?

How to Write a Great Research Paper

Even great research paper topics won't give you a great research paper if you don't hone your topic before and during the writing process. Follow these three tips to turn good research paper topics into great papers.

#1: Figure Out Your Thesis Early

Before you start writing a single word of your paper, you first need to know what your thesis will be. Your thesis is a statement that explains what you intend to prove/show in your paper. Every sentence in your research paper will relate back to your thesis, so you don't want to start writing without it!

As some examples, if you're writing a research paper on if students learn better in same-sex classrooms, your thesis might be "Research has shown that elementary-age students in same-sex classrooms score higher on standardized tests and report feeling more comfortable in the classroom."

If you're writing a paper on the causes of the Civil War, your thesis might be "While the dispute between the North and South over slavery is the most well-known cause of the Civil War, other key causes include differences in the economies of the North and South, states' rights, and territorial expansion."

#2: Back Every Statement Up With Research

Remember, this is a research paper you're writing, so you'll need to use lots of research to make your points. Every statement you give must be backed up with research, properly cited the way your teacher requested. You're allowed to include opinions of your own, but they must also be supported by the research you give.

#3: Do Your Research Before You Begin Writing

You don't want to start writing your research paper and then learn that there isn't enough research to back up the points you're making, or, even worse, that the research contradicts the points you're trying to make!

Get most of your research on your good research topics done before you begin writing. Then use the research you've collected to create a rough outline of what your paper will cover and the key points you're going to make. This will help keep your paper clear and organized, and it'll ensure you have enough research to produce a strong paper.

What's Next?

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Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

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Need Help with Developing a Great Topic?

A great topic is certainly the foundation of a successful research project. If you seek help with, say, a dissertation topic or guidance with developing a relevant & researchable topic , we got you.
Do you have ideas on the topic you want to research? Maybe you are totally unsure and not even aware of where to start. Our services are comprehensive, and we will guide you through them.
Our support desk will guide you and we shall develop sample topics for you, each with some background information, and then you choose the best from the same.

Our service Advantage

01. - Develop a Relevant Research Topic.

You need to have a great research idea that addresses a relevant research gap. We are more than willing to support you, let us know.

02. - Defend & have your Topic Approved.

If possible, review or have your topic approved by your supervisor or senior research advisor so that you do not start and later stall midway.

03. - You can now Start your Research Process.

When your topic has finally been approved & is researchable, you can now start the research process : We can help you Step by Step.

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MBA Research Topics - Project Titles for MBA Students

Master of business administration research topics in leadership.

Leadership is a crucial aspect of any business. Exploring different aspects of leadership allows us to better understand how businesses thrive and succeed.

The Impact of Transformational Leadership on Employee Morale and Productivity.
Ethical Leadership and Corporate Social Responsibility: An Empirical Analysis.
The Role of Leadership Styles in Fostering Innovation and Creativity in Organizations.
Evaluating the Effects of Leadership Change on Organizational Culture.
Influence of Gender Diversity in Leadership Roles on Organizational Success.

MBA Research Topics in Operations Management

Operations Management is a vital area that focuses on designing, managing, and enhancing the processes that create and deliver a business's products or services.

The Impact of Supply Chain Management Strategies on Business Performance.
The Role of Quality Management in Enhancing Customer Satisfaction.
Evaluating the Effectiveness of Lean Manufacturing Systems in Reducing Waste.
Application of Big Data in Optimizing Operational Efficiency.
The Influence of Environmental Sustainability Practices on Operations Management.

Masters in Business Admin. Research Topic Examples in Strategic Management

Strategic Management involves the formulation and implementation of strategies that guide an organization toward its goals.

The Role of Strategic Management in the Digital Transformation of Businesses.
The Effect of Merger and Acquisition Strategies on Business Growth.
Evaluation of the Blue Ocean Strategy in Creating Market Value.
Impact of Corporate Governance on Strategic Decision-Making.
Assessing the Effect of Strategic Alliances on Competitive Advantage.

Sample Finance Topic Ideas for Master of Business Administration Research

Finance is the lifeblood of any business, and research in this area can significantly contribute to a firm's financial health and sustainability.

Impact of Financial Technology (FinTech) on Traditional Banking Practices.
The Role of Financial Risk Management in the Sustainability of Small and Medium Enterprises (SMEs).
Analysis of the Effects of Cryptocurrency Adoption on Business Operations.
Evaluating the Role of Corporate Social Responsibility (CSR) in Financial Performance.
Influence of International Trade Agreements on Financial Markets.

MBA Research Titles & Ideas in Project Management

Project Management plays a critical role in ensuring that business projects are completed efficiently and effectively.

Evaluating Agile Project Management Methods in the Tech Industry.
The Impact of Risk Management Practices on Project Success.
The Role of Communication in Effective Project Management.
Understanding the Influence of Cross-Cultural Differences in International Project Management.
The Effect of Resource Management on Project Completion Rates.

How to Choose a Research Topic for Your MBA Project?

Choosing a research topic for your MBA project can be an uphill task, but it's an essential step in the research process. When you understand how to develop a great topic, you end up having an easy dissertation defense process . The right research topic can make your project more engaging, meaningful, and rewarding. However, with so many options available, it can be overwhelming to choose the right topic. Here are some tips to help you choose a research topic for your MBA project:

Start by identifying your interests and passions: Consider what aspects of the business you are most interested in and what topics you have studied or worked on previously. This will help you narrow down your options and choose a topic that you are passionate about.
Research current trends: Conduct research on current trends and hot topics in the business world. Read industry publications, business news, and academic journals to identify emerging issues and areas that require further investigation.
Analyze your career goals: Consider your career goals and what skills you need to develop to achieve them. Your research project can be an opportunity to develop these skills and gain a deeper understanding of a particular area of business.
Discuss with your advisor: Discuss your ideas with your MBA advisor or a professor who specializes in your area of interest. They can provide valuable insights and help you narrow down your options.
Consider feasibility: Finally, consider the feasibility of your research project. Make sure that your topic is manageable within the time and resources available, and that you can access the necessary data and information.

By following these tips, you can choose a research topic that aligns with your interests, career goals, and the needs of the business world. Remember, your research project is an opportunity to make a valuable contribution to the field of business and to develop your skills as a researcher and business professional.

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Importance of Research for MBA Students

Research is an essential part of the MBA program as it provides students with the opportunity to develop their research skills, learn about current industry trends, and explore new ideas. Research also helps MBA students to gain a deeper understanding of business concepts and theories and apply them to real-world situations. Furthermore, research allows MBA students to develop critical thinking and analytical skills that are valuable in the business world.

Factors to Consider When Choosing a Research Topic

Choosing the right research topic is critical to the success of the research project. Here are some factors to consider when selecting a research topic:
Interest: Choose a topic that you are passionate about and interested in. This will make the research process more engaging and enjoyable.
Relevance: Choose a topic that is relevant to your field of study and future career goals.
Feasibility: Ensure that the research topic is feasible within the given time frame and resources.
Originality: Choose a topic that is unique and has not been extensively researched.
Impact: Choose a topic that has the potential to make a significant impact in your field of study.

List of More Research Topics for MBA Students

Here is a list of research topics that MBA students can explore in various areas of study:

Impact of Social Media on Consumer Behavior
Customer Satisfaction in the Service Industry
Branding Strategies for New Products
Effect of Corporate Governance on Financial Performance
Financial Risk Management in the Banking Sector
Impact of Exchange Rates on International Trade
Human Resource Management
Employee Retention Strategies in Multinational Companies
Impact of Diversity and Inclusion on Organizational Performance
Talent Management in the Digital Age
Operations Management
Supply Chain Management in the E-commerce Industry
Lean Management in Manufacturing
Green Supply Chain Management

✓ Each of these research topics can be further developed by exploring various subtopics and questions related to the main topic. For instance, in the field of marketing, you could explore the impact of social media on consumer behavior by investigating which social media platforms are most effective in influencing consumer decisions, the role of influencers in social media marketing, or the effectiveness of social media advertising.

✓ In the field of finance, you could research the effect of corporate governance on financial performance by examining the impact of board structure and composition on financial outcomes, the relationship between executive compensation and financial performance, or the effect of audit quality on financial reporting.

✓ In the field of human resource management, you could explore employee retention strategies in multinational companies by examining the role of compensation and benefits, the importance of work-life balance, or the impact of organizational culture on employee satisfaction and retention.

✓ In the field of operations management, you could research green supply chain management by exploring the adoption of environmentally sustainable practices in the supply chain, the role of green technology in supply chain management, or the impact of green supply chain management on financial performance.

MBA Thesis Topics: Best Business Administration Research Titles

Tips for choosing a great topi c for a business administration thesis.

When selecting a Master of Business Administration thesis project topic, there are several factors you should consider. These include:

Your Interests: Choose a topic that you are passionate about and that aligns with your interests. This will help you stay motivated throughout the research process.
Relevance: Choose a topic that is relevant to your field of study and that will contribute to the existing body of knowledge. This will help ensure that your research is meaningful and valuable.
Originality: Choose a topic that is unique and has not been extensively researched before. This will help you stand out and make a valuable contribution to the field.
Feasibility: Choose a topic that is feasible to research given your available time, resources, and expertise. This will help ensure that you can complete your thesis on time and to a high standard.

List of Examples of MBA Thesis Topics Good for Research in 2024

Here are some examples of potential topics to inspire you:

The Impact of Digital Transformation on Marketing Strategies: Examine how digital transformation is changing marketing strategies and how companies can adapt to stay competitive in the digital age.
The Role of Leadership in Organizational Change: Explore the role of leadership in driving successful organizational change, and how leaders can manage resistance and overcome barriers to change.
The Effectiveness of Corporate Social Responsibility Programs: Analyze the effectiveness of corporate social responsibility programs, and how companies can use CSR to enhance their reputation and contribute to social and environmental sustainability.
Strategies for Managing Business Ethics and Corporate Governance: Examine strategies for managing business ethics and corporate governance, and how companies can create a culture of ethical behavior and accountability.
The Impact of Globalization on Business: Analyze the impact of globalization on business, and how companies can adapt to operate successfully in a globalized marketplace.
The Role of Data Analytics in Business Decision-Making: Explore the role of data analytics in business decision-making, and how companies can use data to improve their decision-making processes.
The Effectiveness of E-commerce in the Retail Industry: Examine the effectiveness of e-commerce in the retail industry, and how companies can use e-commerce to improve their bottom line.
The Role of Diversity in the Workplace: Explore the role of diversity in the workplace, and how companies can create a more inclusive work environment.
Strategies for Improving Employee Engagement: Analyze strategies for improving employee engagement, and how companies can create a more motivated and productive workforce.
The Impact of Technology on Business Processes: Examine the impact of technology on business processes, and how companies can use technology to improve efficiency and productivity.

Choosing the best among many potential MBA thesis topics can be a very involving process, but by considering your interests, relevance, originality, and feasibility, you can select a topic that is engaging, relevant, and researchable. By using the examples provided, you can gain inspiration and insight into potential undergraduate & postgraduate business topics that could contribute to the existing body of knowledge in your field of study.

More Free Recent S amples of MBA Thesis Research Titles Sentences

An Investigation into the Use of AI to Boost Quality Control in the Manufacturing Industry.
The Benefits of Emotional Branding and How it Impacts Customer Loyalty.
The Importance of the Virtual Supply Chain Towards the Facilitation of short-term business Collaborations.
The Role of Personalization and Customization of Products in Digital Relationship Marketing during Pandemics.
A Study on the Implementation of Human Resource Management Philosophies and its Benefits in the Workplace.
The Impact of Using Automation is Transforming the Supply Chain Industry
An Investigation into the Effects of Unconscious Bias during Employee Recruitment.
The Role of Promoting Workplace Diversity towards Improving the Company Culture.
The Effects of Employing AI in Businesses and its Impact on Market Research.
The Impact of Animated Online Advertising on Consumer Purchasing Decisions
An examination of the efficiency of Margin Financing on Financial Performance.

These are some of the most recent and outstanding research titles for MBA students that can guide them in further developing research objectives and identifying gaps that can be developed into an MBA thesis or dissertation.

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MBA Essay Topics: What to Expect

While a school may change the wording of MBA prompts slightly every year, there are some common MBA essay topics that reoccur every application season. The MBA admission essay is a critical component of admission to business school, so preparing in advance by researching common MBA essay topics can give you an advantage.

Although all candidates must possess a winning combination of academic, personal, and professional achievements to get into grad school , MBA programs typically attract and accept students who have significant career experience. Therefore, your professional path is key to your admission to business school and should be emphasized in your application essays. In this article, we’ll look at 10 of the top business schools’ MBA essay topics, identify common themes that you can expect in any MBA essay prompt, and review some exemplary responses to help you prepare for this important part of MBA applications.

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Article Contents 13 min read

What purpose do mba essay topics serve.

MBA essay topics are meant to elicit what makes you the perfect candidate for an MBA and for the specific business program you are applying to. Your essay should convince the admissions committee that you have what it takes to be successful in an MBA program, based on personal, academic, and work experience, and that you are the right fit for the class. Whether you are writing an MBA personal statement , a statement of purpose, or another type of essay, your essay should tell the story of the steps you took to end up here. MBA essay topics also highlight the mission, core values, and priorities of the business school. Because business schools are all quite different, tailor your essay to emphasize the curricula and teaching approach that appeals to you in the school’s philosophy of business education and research.

A Master of Business Administration is a highly sought-after credential. Admission to this challenging program is competitive, and the application process, like the MBA itself, is demanding. Business schools are seeking leaders, not followers, and the MBA essay is your opportunity to demonstrate how you measure up. The admissions committee will be keen to understand your background and aspirations and how you see yourself fitting in and contributing to the MBA program. Finally, they will be looking for proof of your self-assessment abilities and business acumen.

The key to acing MBA essay topics you encounter is to remember that everything you include in the essays must inevitably link back to the questions “Why MBA?” and “What makes you right for our MBA program?” We will discuss other important themes below, but as an MBA applicant, all your application components must in some way answer these important questions.

New MBA essay topics are typically published on business schools’ websites in May and June with their updated admissions requirements. However, as we already mentioned, many of the themes remain the same, even if the exact wording of the prompt changes. This is why you can start brainstorming and preparing for common essay topics long before you have to actually submit!

MBA programs may have rolling admissions or deadlines. Several business schools have three application rounds per year. The first round will be in September/October for admission in the fall semester of the following year; in other words, you are applying a full year before you hope to start the program, and your MBA essay is due when you submit your application.

What Format Do MBA Essay Topics Take?

There is a huge variety of formats your MBA essay may take. Some business schools require just an MBA letter of intent or personal statement, but most require one or more essays in different formats. MBA essay topics may be in written, multimedia, and/or video format. For example, John Molson School of Business requires a 500-word MBA statement of purpose and a video interview. Rotman School of Management asks that you include 1–3 images in your application based on their “spike factor”: life experiences that “demonstrate passion, grit, resilience, innovation, drive, ambition,” or other qualities. In addition to a 1,000-word essay, they require a 2-question video interview response with a timed 10-min. written response component. As part of their required essay package, NYU Stern asks you to describe yourself using their “Pick Six” method (six images with an introduction and corresponding captions in a PDF).

These divergent approaches underscore that you should research your preferred business schools carefully. You will see from our list of 10 of the top business schools’ MBA essay topics below that they are all quite different!

An MBA video essay or interview uses a third-party platform, such as Kira Talent , to enable you to introduce yourself and/or verbally respond to a prompt. It serves the same purpose as a written essay, but your answers must usually be much more concise. This requirement should not be mistaken for the interview extended by invitation only if the admissions committee decides to advance you in the application process! That is a separate step.

An MBA video essay, like an interview, is designed to assess your verbal communication skills as well as your ability to pitch yourself and think on your feet. It also helps the admissions committee evaluate how you might contribute to classroom discussions or teamwork. Kellogg Business School is one top b-school which requires an MBA video essay as part of its application.

Still working on your resume?

How Do I Submit my MBA Video Essay?

Depending on the business school, you will record your video essay either via a link provided on the admissions page as part of the application requirements, or via a link sent to you after you submit your application. It is important to review the admissions page and make sure you understand the submission process.

The topics and instructions for video essays may appear on the admissions page, along with those for other required MBA essays, or they may only be provided once you access the link. In that case, there may be an option to test the platform and practice some questions before the actual recording. However, certain schools, such as Smith School of Business, present random questions in real time “designed to be answered without advance preparation … highlighting how quickly and concisely you can formulate an answer.”

You will be expected to complete any MBA video essay requirements independently, and your application will not be complete until you submit the video essay.

Required vs Optional MBA Essay Topics

With MBA essay topics, “required” vs “optional” also has diverse meanings! One essay topic may be required for first-time applicants, but it may be optional for reapplicants. Each business school may also have a different definition of a reapplicant. For example, if you applied to the MBA program within the last two years, you may be a reapplicant; however, if it has been three or more years, you may be considered a new applicant. It is essential to check which category you fit into and confirm the MBA essay topics and types that apply to you.

For reapplicants, the objective of an optional essay is usually to find out what you have done or what has changed (career moves, test scores) since your last application; in other words, why you are more worthy of admission now. Further, like many other graduate schools, MBA programs may provide the opportunity for applicants to explain any extenuating circumstances in an optional essay. In all cases, we recommend taking advantage of the optional essay to make your application stand out, unless doing so would go against the rules/requirements.

The following list outlines what you can expect in terms of essay requirements this year for admission to 10 top business schools in the United States and Canada. This list includes the name of the school and associated university/location as well as MBA essay topics, submission format, required length, and some examples of good responses.

You can also check out MBA essay questions and answers for Stanford Business School , Harvard Business School , Kellogg Business School (Northwestern U), Wharton School of Business (Pennsylvania U), Haas School of Business (California U), MIT Sloan, Yale, and Columbia.

1. UCLA Anderson School of Management

University of California Los Angeles

The themes and topics covered by these prompts are extremely common in all types of admissions essays, including law school essay prompts , medical school secondary essay prompts, and other graduate admissions. Keep these topics in mind as you go through other schools\u2019 prompts, as they are sure to reappear. ","label":"What are you really being asked here?","title":"What are you really being asked here?"}]" code="tab1" template="BlogArticle">

2. Chicago Booth

The University of Chicago Booth School of Business

Notice that Booth wants to see what exactly attracts you to their program and why they would be a good fit with your goals. Schools often want to know why you chose them specifically. Did you do your research? Or are you applying blindly? For example, Booth has The Chicago Approach, which refers to a framework developed in-house by pioneering faculty in the 1950s\u201360s and which continues to evolve and inform their educational direction. This multidisciplinary framework, integrating economics, accounting, sociology, statistics, and psychology, aims to teach students how to think analytically to \u201cdefine problems, ask better questions, and develop better solutions.\u201d ","label":"What are you really being asked here?","title":"What are you really being asked here?"}]" code="tab2" template="BlogArticle">

Example for Essay Topic 1: “How will a Booth MBA help you achieve your immediate and long-term post-MBA career goals?”

Eight years ago, after earning my M.S. in Business Analytics from Franklin University, I partnered with two alumni in a startup venture. TechCapital’s mission is to assess technology needs of companies looking to retrofit their older plants. We act as an intermediary between investors and companies to structure, implement, and manage the retrofitting contract. Our unique business model has proven to be highly successful, and we guarantee significant ROI once operations begin.

Columbus, Ohio, has since come to be known as the Midwest’s “tech capital.” Recent investment in startups is booming. We launched three newly retrofitted enterprises, all representative of key industries: advanced manufacturing, logistics, and insurance. Moreover, we have tripled in size and expanded our core departments: consulting, business analytics, and contracting. Sensing that we are at the cusp of real growth, I know the time is right to step up my game.

With its reputation for innovation, impactful research, and transformative knowledge, the prestigious Booth Weekend MBA Program is my first choice for fulfilling a lifelong ambition. I certainly fit the profile of a high-potential professional seeking to rise to the next level. The Chicago Approach aligns perfectly with my analytical sensibility, as confirmed by attendance at several Roundtables and Student Panels. I am eager to learn from talented peers and an exceptional faculty. Finally, I look forward to building my professional network and ultimately establishing a second TechCapital in Chicago to share lessons learned and implement the novel, creative, and sustainable business solutions our company has pursued.

Check out more Chicago Booth MBA essay examples !

University of Virginia

Notice that Darden wants to see authentic responses based on your own perspective and experiences. They note, \u201cHow you choose to answer a particular question is often as insightful as what you choose to write about.\u201d They will be looking for evidence that their specific approach resonates with you and that you have a clear idea of what you will contribute as a unique individual. Known for its practical application of business knowledge based on research, Darden emphasizes learning by doing. So, they also expect a \u201cshow, don\u2019t tell\u201d approach to their essays, which is a good general strategy for writing most types of admissions essays. ","label":"What are you really being asked about?","title":"What are you really being asked about?"}]" code="tab3" template="BlogArticle">

Example for Essay Topic 2: “Please describe a tangible example that illuminates your experience promoting an inclusive environment and what you would bring to creating an inclusive global community at Darden.”

My first small business experience taught me valuable lessons about customer service and marketing but also about leadership and learning style. I hope to be able to share these insights with my peers at Darden.

To pay for my college tuition, I used to offer summer art classes in my backyard to neighborhood kids. I later expanded my activities by renting a small studio space. Yet, when my students went back to school, my client base shrank. To cover the rent, I offered a seniors’ promotion, and soon every hour not dedicated to my own studies was spent in the studio. It wasn’t an immediate success, however. My students weren’t happy!

In time, I got my answer. One student, expecting a lecture style as value for money, complained, “That’s not teaching.” Another contradicted them, saying, “You’re just telling, not showing.” Someone else said, “This project hurts my hands too much.”

With the kids, I recognized that they all had different needs, based on their ages, abilities, and interests, but I had assumed that my seniors would be a homogenous group. How wrong I was! To be successful, I had to address their different learning styles and expectations as well as any issues with vision, hearing, or fine-motor skills. I had to adapt my approach to each person while still presenting a coherent lesson. I had to recognize that even with adults, there is no single, correct approach.

I do have a passion for engaging with people, and I am a problem-solver by nature, but today, I take the time to better understand others’ perspectives. As a student at Darden, I will seek to connect with my peers and facilitate knowledge sharing. Perhaps most importantly, I will be prepared to challenge preconceptions and help others see things through someone else’s eyes.

4. Desautels

McGill University Desautels Faculty of Management

Desautels describes its business education as non-traditional and professes to recognize the diverse skillset, vision, and range of backgrounds of its applicants. As flexible specializations are offered to allow you to customize your degree, your essays should also reflect a clear sense of your own direction and objectives. Skills taught at Desautels that may differ from other MBA programs include financial technology, data analysis, AI, and design thinking. ","label":"What are they really asking for?","title":"What are they really asking for?"}]" code="tab4" template="BlogArticle">

Duke Fuqua School of Business, Duke University

For all business schools, the importance of an MBA essay should not be underestimated, yet Fuqua\u2019s requirements are extensive and specific. It is important to note the different word limits and details for each type of essay. For example, the first short-answer question is intended to be concise and informative, with a strong message. The second text is intended to be a list, not a dissertation; it should emphasize those experiences that you consider the most relevant, while respecting the word count and page limit. The third should focus on what you know about Fuqua and how you envision enriching the school. Given the range of formats, each essay necessarily showcases your writing skills, attention to detail, and ability to follow directions. The overall result should impress the admissions committee with your knowledge of the school and of yourself. ","label":"What are they really asking?","title":"What are they really asking?"}]" code="tab5" template="BlogArticle">

Example for Essay Topic 2: “25 Random Things” (10 Prompts to Get You Started)

If I could live anywhere in the world, I’d live _______.
If money was no object, I’d _______.
If I were to teach any subject, it would be _______.
If I could only read one book for the rest of my life, it would be _______.
I’d love to open a shop that sells _______.
I am most proud of _______.
I won an award for _______.
If I could start a foundation, I would aim to help _______.
The first paper I ever wrote was on _______.
If I could accomplish just one thing in life, it would be _______.

University of Western Ontario

By these essay topic choices, Ivey is seeking evidence of your character, qualifications, and experience. They are interested in diversity, initiative, and leadership. They wish to discern how the school and MBA program will complement your immediate plans and how well you can elaborate your ambitions. They are also looking for evidence that you have thoroughly researched the school by getting involved in its activities and events for applicants. ","label":"What are they really asking?","title":"What are they really asking?"}]" code="tab6" template="BlogArticle">

Example for Essay Topic 2: Decision “Tell us about a challenge you have faced in your life, and what lessons you learned from it.”

Our firm recently went through a merger, and a major challenge was to agree on production restructuring. While our plant included a range of manufacturing processes, the other firm’s three plants were specialized. To address the bottleneck, I met with the director of that company and key personnel. It soon became clear that what was needed was not a complete reorganization of the infrastructure but rather, a creative restructuring of teams. We took advantage of the change to close one floor in our plant that had aging equipment and reorganize the warehouse. In the process, we added a fourth production facility, turned the defunct production floor into office and meeting spaces, expanded the cafeteria, and reclaimed the yard for a staff garden. We also created an innovation hub to regroup senior technicians from each firm and interns from local schools. While this represented a massive challenge, respectful, open communication between the two management teams with input from staff at all levels enabled buy-in and consensus. In fact, the process seemed to energize the new firm. Although initially resistant, the employees recognized the benefits: a safer, cleaner, more pleasant work environment with efficient equipment. This experience was formative for me in terms of conflict mediation. It also showed me that value can be generated from potentially negative circumstances. The new firm has surpassed all its targets, and our HR team can hardly keep up with response to our job postings.

Stephen M. Ross School of Business, University of Michigan, Ann Arbor

By these essay topic choices, Ross is looking for concise, powerful statements that accurately and honestly describe your character and skills. As none of these essays is more than 150 words, it is essential to present the most significant experiences from your background that are the most relevant in the context of this business school. ","label":"What are they really asking?","title":"What are they really asking?"}]" code="tab7" template="BlogArticle">

Example for Essay Topic 3: “Pick one thing from your resume and tell us more.”

My internship with Agrivesta was memorable. With my interest and experience in organic farming, I felt prepared for my role as assistant production manager in this small local startup. However, a major flood changed everything. Suddenly, I had to assume management responsibilities to help coordinate the emergency response and insurance claims. All of us had to pitch in and think on our feet to arrange vet care and alternative shelter for animals. We moved the store to safely sell off produce and maintain the revenue stream. This experience showed me that I can handle pressure, take responsibility, and act autonomously.

New York University

As part of a sprawling city and large university, NYU Stern offers its MBA students a distinct image and a range of degree options, including specializations such as the Tech MBA and Fashion & Luxury MBA. It also offers dual degrees: the JD\/MBA, MD\/MBA, MFA\/MBA, and many others. As part of your responses to the essay topics, it would be important to discuss both sides when applying to one of these unique options not offered elsewhere. ","label":"What are they really asking?","title":"What are they really asking?"}]" code="tab8" template="BlogArticle">

Examples for Essay Topic: “Change _________ it.”

Change: Dare it.
Change: Dream it.
Change: Drive it.
Change: Empower it.
Change: Manifest it.
Change: [Any word of your choice] it.

Preparing for your MBA interview? Check this out:

9. Tepper School of Business

Carnegie Mellon University

Tepper is looking for evidence of how you can personally contribute to the business school\u2019s mission, values, and diversity. To assess this, they are seeking original stories, evidence of recent advancement, and the ability to overcome setbacks. Their STEM-designated program incorporates management science with expertise in technology, engineering, and mathematics. Therefore, your MBA essay responses should balance your understanding and appreciation of the school culture and your facility in the focus subject areas. ","label":"What are they really asking for?","title":"What are they really asking for?"}]" code="tab9" template="BlogArticle">

Example for Required Reapplicant Essay Topic: “Explain how your candidacy has strengthened since your last application.”

I applied to the full-time MBA at Tepper School of Business two years ago, but unfortunately, I was not accepted. In seeking feedback from Tepper’s admissions services, I learned that my work experience was not considered extensive enough and that my TOEFL and IELTS scores were too low. While my speaking skills are strong, I struggled with the written component, as my studies were undertaken in Spanish in my native Bogotá, Columbia. I believe a related issue was my decision to take both the TOEFL and IELTS, to meet the requirements of my three preferred MBA programs in the United States. Although I prepared extensively for these two exams, without exposure to much specialized vocabulary in my work environment, I had few opportunities to apply my knowledge or practice my skills. Further, I realize now that I rushed the application process due to my excitement at obtaining my F-1 student visa. Nine months did not allow me enough time to adequately prepare both exams as well as fulfil all the other requirements and maintain my performance in my high-level position in human resources.

However, in the meantime, I was accepted to the MBA program at Universidad de los Andes and have just completed my third part-time semester. I was also promoted to the position of assistant director of our firm’s Bogotá branch after three years as an HR associate and four years as department manager. Last summer, I was offered a two-month internship at our sister office in Pittsburgh to engage in the joint exercise of reconciling our reporting, data management, SOP documentation, and other protocols to be able to expand our international market. This immersion experience, which involved considerable translation between Spanish and English alongside bilingual peers, was exactly what I needed to bring both my written and spoken English up to a professional level. In fact, my recent TOEFL score was 105. My IELTS scores were an especially gratifying personal best: Listening: 9, Reading: 7, Writing: 8, Speaking: 9. In writing, I gained a full 3 points.

I have therefore decided to reapply for the Tepper MBA but in the part-time online hybrid stream. I believe this to be a reasonable choice, given my advancement and responsibilities at our firm. The recent rapprochement of our offices in the two countries means that I will be able to travel freely between them. I know that the excellent leadership and analytical training I will receive at Tepper in its STEM-designated MBA will enable me to streamline the Pittsburgh office and develop our Bogotá branch to an unprecedented high level. In fact, our management science-based approach is what sets our HR services apart in that city, and this is precisely why I have returned to re-apply to Tepper—and only Tepper—as it is the ideal environment in which to advance my leadership skills as a new director and ensure that our firm has access to the most advanced business analysis available. Finally, and most importantly, I believe my persistence demonstrates my commitment to and interest in the school as well as my ambition. I am certain my contribution, enriched by recent experiences, will be significant, both academically and among the international student body.

Dartmouth College

Tuck emphasizes both individual and team-based learning in an experiential setting. This business school offers training in specialized skills and knowledge, along with social skills focused on emotional intelligence and self-awareness to support leadership development. With an MBA student population made up of 45% women and 43% international students, the school is highly diverse and seeks to understand through its essay topics how individualism and collaboration will inform your contribution. ","label":"What are they really asking?","title":"What are they really asking?"}]" code="tab10" template="BlogArticle">

Want to see more MBA essay examples from top business schools?

Wharton MBA essay examples
Columbia MBA essay examples
Yale MBA essay examples
Kellogg MBA essay examples
Haas essay examples
Kelley MBA essay examples
Cornell MBA essay examples
Stanford MBA personal statement examples

An MBA essay is intended to show the admissions committee why you are a perfect candidate for MBA and their program specifically. It also serves to introduce you and complement your application by providing additional information about your background, career experience, aptitude to succeed in a challenging MBA program, business acumen, and motivation.

Certain business schools tend to change their MBA essay topics each year, while others use the same or similar topics to the previous year. The business school may seek to compare applicants to the previous cohort or focus on current priorities that match their unique philosophy of business education and research.

MBA essay topics are usually announced in May and June for applications starting in the fall for the following academic year.

You can start any time to research business schools, look at the types of MBA essay topics they post, visit the campus, attend events, make inquiries, connect with alumni, make notes, and write drafts. Then, when the topic is announced, you will be ready to write your MBA essay. Give yourself around 6–8 weeks to finalize your essays.

MBA essay topics may be presented as a letter of intent, personal statement, written essay, short answer questions, multimedia presentation, or video essay. One or more essays may be required in different formats. A wide range of formats is used by different business schools.

An MBA video essay is different from an interview, but it may take the form of responses to interview-type questions, such as “tell us about yourself” or “ why do you want to pursue an MBA ?”. It should not be mistaken for the by invitation only interview, which is a separate step. Some MBA video essay topics are proposed in advance in the admissions requirements, while others may be presented via a platform as random questions to which you must respond in real time.

The MBA video essay is part of the application package and must be submitted when you apply or via a link sent to you shortly after you apply.

If you are a reapplicant or have extenuating circumstances, the MBA optional essay will be required. We recommend taking advantage of the optional essay to make your application stand out, unless the instructions state otherwise.

Many applicants wonder if admissions consulting is worth considering. It certainly is, especially if you are unsure how to tackle your MBA essay topics. Your MBA essay is one of the most important components of your application because your admission depends on your career experience, not just your grades. An MBA essay consultant can help you craft a strong written response to your MBA essay topics and prepare for the MBA video essay.

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Best and Latest List of MBA Research Topics For 2023

We have listed some of the best and latest MBA research topics for 2023 below, from which you can choose the best one according to your area of interest. After the pandemic, it was very difficult for MBA researchers to choose the best topic and they faced many other challenges. Some of them are discussed below.

Shut down of libraries forced the majority of researchers to stop researching. They had to face the challenge of a lack of access to many sources they could use in their work and a lack of accessing their own published data.
MBA researchers also faced the challenge of research funding. Organizations denied to fund researchers, therefore, they had to stop their work in the middle and this led them to unemployment.
To investigate the extent to which SMEs are adopting digital transformation practices in their business operations.
To explore the impact of sustainable business practices on the corporate performance of SMEs.
To identify the challenges and opportunities that arise when SMEs integrate digital transformation and sustainable business practices into their operations.

Objectives:

To conduct a literature review of existing research on digital transformation and sustainable business practices in SMEs
To analyze the adoption and implementation of digital transformation practices in a sample of SMEs
To examine the impact of sustainable business practices on the corporate performance of SMEs, using key performance indicators (KPIs) such as revenue growth, profitability, and customer satisfaction
To identify the main challenges and opportunities faced by SMEs when integrating digital transformation and sustainable business practices, and to provide recommendations for overcoming these challenges and maximizing the benefits of such integration
To contribute to the existing literature on digital transformation and sustainable business practices in SMEs, and to provide practical insights for managers and policymakers seeking to promote the adoption of these practices in SMEs.
To examine the relationship between sustainable business practices and corporate performance
To identify the key sustainable business practices that are most effective in improving corporate performance
To explore the challenges and opportunities associated with the adoption of sustainable business practices
To conduct a comprehensive literature review of existing research on sustainable business practices and their impact on corporate performance
To identify the key sustainable business practices that have been shown to improve corporate performance, such as energy efficiency, waste reduction, and responsible supply chain management
To analyze the impact of these sustainable business practices on corporate performance indicators, such as financial performance, customer satisfaction, and employee engagement
To identify the challenges and opportunities associated with the adoption of sustainable business practices, including cost considerations, stakeholder engagement, and regulatory compliance
To provide recommendations for organizations seeking to adopt sustainable business practices, including strategies for overcoming challenges and maximizing the benefits of these practices
To contribute to the existing literature on sustainable business practices and their impact on corporate performance, and to provide practical insights for managers and policymakers seeking to promote the adoption of these practices.
To examine the relationship between CSR and company reputation
To identify the key CSR practices that are most effective in enhancing company reputation
To explore the impact of CSR on different stakeholder groups, including customers, employees, and investors
To conduct a comprehensive literature review of existing research on CSR and its impact on company reputation
To identify the key CSR practices that have been shown to enhance company reputation, such as environmental sustainability, ethical labor practices, and community engagement
To analyze the impact of CSR on different stakeholder groups, using a variety of measures such as customer loyalty, employee satisfaction, and investor sentiment
To identify the challenges and opportunities associated with the implementation of CSR practices, including the costs and benefits of CSR initiatives, stakeholder engagement, and regulatory compliance
To provide recommendations for organizations seeking to enhance their reputation through CSR practices, including strategies for identifying and prioritizing CSR initiatives and measuring the impact of these initiatives on company reputation
To contribute to the existing literature on CSR and its impact on company reputation, and to provide practical insights for managers and policymakers seeking to promote the adoption of CSR practices.
To investigate the impact of organizational culture on employee motivation
To explore the relationship between organizational culture and job satisfaction
To identify the key elements of organizational culture that are most influential in shaping employee motivation and job satisfaction
To conduct a comprehensive literature review of existing research on the influence of organizational culture on employee motivation and job satisfaction
To identify the key elements of organizational culture, such as leadership style, communication practices, and organizational structure, that have been shown to influence employee motivation and job satisfaction
To analyze the impact of organizational culture on employee motivation and job satisfaction using quantitative measures, such as surveys and employee engagement data
To identify the challenges and opportunities associated with shaping organizational culture, including the role of management, the impact of company values, and the influence of external factors
To provide recommendations for organizations seeking to enhance employee motivation and job satisfaction through the development of a positive organizational culture
To contribute to the existing literature on the influence of organizational culture on employee motivation and job satisfaction, and to provide practical insights for managers and policymakers seeking to create a positive organizational culture in their organizations
To compare the benefits and risks of domestic and international outsourcing
To examine the factors that influence outsourcing decisions, including cost considerations, access to expertise, and market factors
To provide insights into best practices for organizations seeking to optimize the benefits of outsourcing while minimizing the risks
To conduct a comprehensive literature review of existing research on the benefits and risks of outsourcing, including domestic and international outsourcing
To identify the key factors that influence outsourcing decisions, such as labor costs, infrastructure, and political stability
To analyze the benefits and risks of domestic and international outsourcing, using quantitative measures such as cost savings, quality of service, and legal and regulatory compliance
To identify the challenges and opportunities associated with outsourcing, including the impact on local labor markets, cultural differences, and intellectual property concerns
To provide recommendations for organizations seeking to optimize the benefits of outsourcing while minimizing the risks, including strategies for selecting outsourcing partners, managing outsourcing relationships, and mitigating potential risks
To contribute to the existing literature on outsourcing and provide practical insights for managers and policymakers seeking to optimize the benefits of outsourcing in their organizations.
To evaluate the effectiveness of diversity and inclusion programs in the workplace
To identify the key elements of successful diversity and inclusion programs
To explore the impact of diversity and inclusion programs on organizational culture, employee satisfaction, and performance
To conduct a comprehensive literature review of existing research on diversity and inclusion programs in the workplace, including the benefits and challenges associated with these programs
To identify the key elements of successful diversity and inclusion programs, such as leadership support, employee engagement, and accountability measures
To analyze the impact of diversity and inclusion programs on organizational culture, using measures such as employee attitudes, behaviors, and values
To examine the impact of diversity and inclusion programs on employee satisfaction and performance, using measures such as retention rates, productivity, and innovation
To identify the challenges and opportunities associated with implementing diversity and inclusion programs, including cultural barriers, resistance to change, and resource allocation
To provide recommendations for organizations seeking to implement or improve their diversity and inclusion programs, including strategies for measuring the impact of these programs and addressing potential challenges
To contribute to the existing literature on diversity and inclusion programs in the workplace and provide practical insights for managers and policymakers seeking to promote diversity and inclusion in their organizations.
To investigate the relationship between leadership style and employee productivity
To examine the factors that influence the effectiveness of different leadership styles
To provide insights into best practices for leaders seeking to optimize employee productivity
To conduct a comprehensive literature review of existing research on leadership styles and their impact on employee productivity
To identify the key factors that influence the effectiveness of different leadership styles, such as organizational culture, employee characteristics, and task complexity
To analyze the impact of different leadership styles on employee productivity, using quantitative measures such as employee performance data, surveys, and employee engagement scores
To identify the challenges and opportunities associated with different leadership styles, including the potential impact on employee motivation, communication, and decision-making
To provide recommendations for leaders seeking to optimize employee productivity through the development of effective leadership styles, including strategies for adapting leadership styles to different situations and employee characteristics
To contribute to the existing literature on leadership styles and employee productivity, and provide practical insights for managers and policymakers seeking to optimize employee productivity in their organizations.
To examine the role of emotional intelligence in effective leadership
To identify the key components of emotional intelligence that are important for effective leadership
To explore the impact of emotional intelligence on leadership performance, employee engagement, and organizational culture
To conduct a comprehensive literature review of existing research on emotional intelligence and its relationship to effective leadership
To identify the key components of emotional intelligence, such as self-awareness, self-regulation, empathy, and social skills, that are important for effective leadership
To analyze the impact of emotional intelligence on leadership performance, using measures such as employee satisfaction, retention, and productivity
To explore the impact of emotional intelligence on employee engagement, using measures such as job satisfaction, commitment, and loyalty
To examine the impact of emotional intelligence on organizational culture, using measures such as trust, communication, and collaboration
To provide recommendations for leaders seeking to develop their emotional intelligence and optimize their leadership performance, including strategies for improving self-awareness, developing empathy, and building strong relationships with employees
To contribute to the existing literature on emotional intelligence and leadership, and provide practical insights for managers and policymakers seeking to optimize leadership performance in their organizations
To evaluate the impact of artificial intelligence on marketing and customer relationship management
To identify the benefits and challenges of using AI in marketing and customer relationship management
To provide insights into best practices for organizations seeking to implement AI in their marketing and customer relationship management strategies
To conduct a comprehensive literature review of existing research on the impact of AI on marketing and customer relationship management, including the benefits and challenges associated with using AI
To analyze the ways in which AI can improve marketing and customer relationship management, such as through personalized communication, predictive analytics, and chatbots
To identify the challenges associated with using AI in marketing and customer relationship management, such as data privacy concerns and the potential for bias
To examine the impact of AI on customer experience, using measures such as customer satisfaction, loyalty, and retention
To provide recommendations for organizations seeking to implement AI in their marketing and customer relationship management strategies, including strategies for overcoming potential challenges and ensuring ethical and responsible use of AI
To contribute to the existing literature on AI and marketing/customer relationship management, and provide practical insights for managers and policymakers seeking to leverage AI in their organizations
To examine the importance of corporate governance in ensuring business sustainability
To identify the key components of effective corporate governance and their relationship to business sustainability
To provide insights into best practices for organizations seeking to implement effective corporate governance practices
To conduct a comprehensive literature review of existing research on corporate governance and its relationship to business sustainability
To identify the key components of effective corporate governance, such as board composition, executive compensation, and transparency, and their impact on business sustainability
To analyze the ways in which effective corporate governance can improve business sustainability, such as through better risk management, stakeholder engagement, and long-term value creation
To examine the challenges associated with implementing effective corporate governance practices, such as resistance from management or lack of resources
To provide recommendations for organizations seeking to implement effective corporate governance practices, including strategies for overcoming potential challenges and ensuring compliance with relevant regulations and standards
To contribute to the existing literature on corporate governance and business sustainability, and provide practical insights for managers and policymakers seeking to promote sustainable business practices in their organizations.

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Well-Researched MBA Research Topics 2022

Our experts has listed the best MBA thesis topics 2022 for UK students. All the topics which are listed below FREE. Anyone can use these topics by doing some amendments according to their requirements.

Aim: E-commerce refers to using online platforms to buy and sell the products and services by a company. The online platform provides feasibility to the users to shop from the comfort of their homes this makes online shopping a customer preferred choice. The current businesses are now shifting from traditional shopping to online modes. However, the shift from traditional to online isn’t an easy process for the small business industry. Through this research investigation, challenges faced by the e-commerce industry for small business will be discussed and the research will further emphasise suggestions to overcome these challenges.

Aim: Family business succession is the process where a business handled over to a next generation. However, for the family business, succession remains a problem as the business fails to survive when it is passed to the next generation. This issue has urged the researcher to explore the factors that are responsible for family business succession. The research aims to measure the impact of identified factors that impact family business through statistical analysis tool and the research will also determine the importance of a succession plan to sustain the family business succession. Moreover, the research seeks to discuss the challenges apposite to family business succession.

Aim: This research will be based on analysing the major roles of human resources. Human resources serve as an administrative director for an organisation, their role has a direct impression on organisational development. Through this research, the aim of scrutinising the role of human resources in organizational development will be achieved. This quantitative style research will calculate the impact of each role on the development of an organisation. To conduct this research, data collection and sampling will be based on consuming fresh data which will be obtained from individuals belonging to different industries via survey technique through a random sampling technique.

Aim: Organisation culture is the system of shared values and beliefs that are mingled within the workforce of an organisation. It is described as an organisation’s value and principles that serve as a guiding light for the employees of an organisation. Therefore, considering the importance of organisational culture, this research aims to assess employee performance by considering the impact of organisational culture and both negative and positive cultures and their impact on employee performance will be studied. Additionally, the research will probe into the factors that lead to the development of a positive culture and explore the variety of cultures that are followed within organisations.

Aim: The importance of leadership and strategy can be determined by the fact that it serves as providing an approach to meet the organisational goals. Therefore, this research aims to study various leadership styles that are directly proportional to organisational development and consider strategic decisions taken by the organisation that determine organisational growth. For this purpose, the study will depict leadership styles (transformational leadership, transactional leadership and Authoritarian leadership) and the strategies applied by leaders that encourage the development of an organisation. The research is unique in terms of conducting a case study on brands and assessing the role of strategy and leadership for organisational development.

Aim: Motivation can be regarded as a driving force behind encouraging someone to perform a specific task. In a workforce, employee performance is a crucial aspect to achieve organisational goal and determine its success, the word performance is hence linked with motivation. Therefore, this research aims to discover the factors that influence employee motivation. The research is further supplemented by addressing the difficulties faced by managers to tackle the performance issue of employees in SMEs and the strategies implemented by managers belonging to SMEs to increase the motivational level of employees.

Aim: Risk management is an effective strategy that ensures a company’s growth. Risk management is a procedure that ensures identification of risks and developing a strategy to combat them. The purpose of this research is to study the risk management approach followed by SMEs to deal with risks. To achieve this aim, the research process will be based on considering security risk, financial risk and risk due to change in economic conditions. The aforementioned risks will be considered in the context of SMEs and gauging the extent to which they impact SMEs and the approach followed by SMEs to tackle these risks.

Aim: The current issues faced by the environment such as global warming has posed challenges to the sustainability of the environment in future. There is a strong need to conduct research that explores practices that are friendly for the environment. The purpose of this research is based on performing extensive research to discover the green management practices that are currently being utilised in current businesses. In this research, the currently employed green practices will be assessed based on their environmental impact. Furthermore, this study will also mention the current problems in the management practices that harm environmental sustainability.

Aim: The older employees have experienced professionals and role can be considered inspirational for their juniors. However, in some cases, it is opposite where age discrimination is considered an issue. Henceforth, this investigation will aim to evaluate the perception of the younger generation regarding ageism in the workplace. The research strives to focus on the effects of ageism in the workplace and studying its outcome on the performance of the younger generation. The results of the research queries will be entirely based on the perception of younger generation employees (from age 20 to 29) in the workplace.

Aim: The connection between consumer behaviour and advertisement is strong. The ideas and concepts depicted in the advertisement have a strong influential effect on the purchasing power of the customers. Consequently, through this research, the researcher aims to identify how consumer behaviour is impacted by the advertisement strategy and what are the advertisement strategies implemented by leading women fashion brands to convince the customers. Furthermore, the research highlights the type of advertisements that influence consumer behaviour. This research will be based on a case study where the leading women fashion brands will be considered to evaluate their advertising strategy

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MBA Dissertation Topics for Eye-Catching Dissertations

Obtaining an MBA degree is a dream that a lot of students fail to achieve because of the dissertation stress. Professors sometimes don’t provide enough guidance and reject students’ MBA dissertation topics. There are a lot of methods to craft dissertation topics but not all of them are easy as it sounds.

If you are looking forward to crafting your own personalized MBA dissertation topics then don’t look anywhere else. We are presenting you with a list of trending topics for your MBA dissertation that can impress anyone easily.

Premium List of Best MBA Research Topics by UK Experts

Before you finalize your dissertation topic, make sure to keep a few things in mind. Your dissertation topic has to meet the acceptance criteria set by your professor or supervisor. Besides that, your dissertation topic should also be within the area of your interests as well. Choosing a complicated topic could lead you into confusion. So consider a topic that has enough research material present for you to write a dissertation on.

Below you can find a list of best MBA research topics that can help you impress anyone easily. You don’t have to worry about plagiarism or copyright issues as all of the topics are royalty-free. You can pick as many topics as you want from the list below and start drafting a dissertation outline. So get your pen and pad and start jotting down ideas for your dissertation with the help of these topics.

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Business Research Paper Topics: 30+ Ideas for Your Project

by Antony W

November 20, 2023

business research topics for MBA students

Our team has spent tens of hours searching for and creating a list of the best research paper topics in business to cut your brainstorming time to zero.

All you have to do now is to check the list, pick a topic that interests you, develop a research question , and write your paper.

A business research paper is an assignment that assesses your ability to collect, analyze, and interpret information that entrepreneurs and commercial organizations can use to make sensible decisions, set reasonable goals, identify profitable opportunities, drive sales, and maximize profit.

The research and writing process simply starts with choosing the right topic. So let's see some of the ideas that you might want to consider.

Key Takeaways

You can focus your business research paper on a topic that falls in any category, from consumer behavior and digital market to management and anything in between.
Choose an interesting topic, especially one that touches on a business theme that you’ve always wanted to explore.

30+ Business Research Paper Topics

Brainstorming and preliminary research are great ways to come up with great topic ideas. However, they may not be as effective if you’re thinking about coming up with ideas for different categories.

So here’s a list to make your work easier:

Business Proposal Topics

Evaluate the impact of employee motivation on business performance.
Analyze the strategies and solutions businesses can offer to address global unemployment.
Do stakeholders have any role in ensuring business success?
What are the initiatives to protect small businesses from potential economic issues both presently and in the future?
Explain the actions your business can take to address the decline of trust among its stakeholders.

Legal Business Topics

What are the impacts of data privacy laws on business operations?
Evaluate the availability of workplace sexual harassment in a company.
Review the current legal standing and creditor protection under United Kingdom business laws.
What are the possible defenses against trademark infringement?
Analyze the legal implications on e-commerce practices and the workforce in the United States.

Business Research Topics on Ethics

Examine the influence of gender discrimination on employee performance within an organization.
Ethical challenges: Mitigating cultural, political, and religious conflicts in the workplace
Analyzing the implications of environmental pollution on consumer trust in business
What are the philosophical underpinnings of business ethics?
Do a comprehensive assessment of the impact of profit seeking on product quality.

Let our experts write your business research paper for you in the shortest time possible

General Marketing in Business

What’s the impact of brand equity on consumer purchasing behavior?
Define and explain the implementation strategies of sustainability marketing in business.
How significant are the cross-cultural buyer-seller relationships to the growth and sustainability of a business?
Should professional marketing ethics in international business be a consideration in the first place?
A deep look at the evolving marketing trends, strategies, and decision-making within marketing segments

Business Management Topics

What is the current impact of coronavirus on international trade?
How can businesses finance challenges in international trade and overcome?
Leveraging Information and Communication Technology for business growth by business managers
The role of the human resource team in local and international business management

Consumer Behavior Topics

Can understanding of language and culture attract new customers to a business?
What role does the geographical change of a business play in consumer behavior?
Is there a need to analyze consumer behavior before venturing into the international market?
Discuss the main barriers that make it difficult to know the needs of your international consumers.
What business aspects or factors should you consider when analyzing consumer behavior for the internal market?

Business Topics on Digital Marketing

How does internet or digital marketing contribute to international business growth and expansion?
Can international businesses enhance growth through digital marketing?
Examine the effectiveness of emails, digital newsletters, and search engine marketing in international business expansion.
Digital vs traditional marketing: Analyze the effectiveness and distinctions in strategies.
Can businesses leverage digital marketing with limited budgets?

Whether you feel stuck or you don't have time to write a research paper, we're here to help.

International and Global Business on Management

What challenges do entrepreneurs and established agencies face when establishing businesses in foreign countries?
Examine the role of a business logo in shaping the image of a business in both local and international markets.
Determine the correlation between providing quality goods and services and establishing a trustworthy brand in local and international markets
Challenges encountered by businesspersons when developing a new brand in the international market.
Are the marketing strategies by businesses to capture the attention of target customers in the international market effective?

Business Topics on Work and Employment Relation

Explain the reasons behind employee resistance to change in the workplace.
Explore social movements, voice, and representation in business.
Conduct an in-depth analysis on the impact of altering governance and organizational structure in a business.
Focus on how employees’ skills and occupational abilities influence business performance.
Contrast professions and precarity in the evolving landscape of work.

Business Administration Topics

Do a research project assessing how marketing segmentation influences production planning in a business.
Analyze the cost of product packaging and its effect on the profitability of a business's manufacturing division.
Examine the effects of salaries and wages on the overall performance of employees in a business.
Assess the effectiveness of communication in achieving a business's overall goals and objectives.
Evaluate the impact of time management on employee productivity within a business or organization.

Controversial Business Research Topics

Compare the findings and theories in outsourcing.
Focus on the ethical considerations in business outsourcing.
Do a project on the impact of job creation at minimum wage levels on poverty alleviation.

About the author

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

5 Research Topics for an MBA in Finance Project

Research projects for those pursuing an mba in finance, risk assessment in business, impact of interest rates on the stock market, empowering women through microfinance, determinants of corporate dividend payouts, impacts of corporate social responsibility on the firm’s profitability.

Every student pursuing an MBA in Finance degree will research, compile, and write a final research project. The project should reflect the area of finance in which the student is interested. Nothing drives a student toward a successful career like a passion for the area in which they choose to participate. These five proposed topics are viable projects that, when correctly presented, will satisfy any faculty board reviewing the paper.

Related Resource: Top 40 Best Online MBAs in Finance

A risk assessment project is a safe bet for any MBA in Finance student. The project has no limitations as to the makeup of the corporate example. Some students create a business in virtual reality that faces a real business scenario. Others use information or scenarios available in their current or former work environment. Regardless of where the information comes from, the paper must address the perceived weaknesses of the business in the market. It must allot resources to combat those weaknesses. Areas that must be covered in the risk assessment include:

market risk
insurance risk
strategic risk
operational risk

Researching the impact of interest rates on the stock market is an excellent topic for MBA in Finance graduates entering the stock market as:

corporate officials

A research paper delving into the mysteries of the connection between interest rates and stock market fluctuations involves some of the most bizarre aspects of:

economic growth

A complete analysis of this relationship involves an explanation of stock market jitters. It will include business outlook and a comparison of market conditions during low, medium, and high-interest rate calibrations. Any prospective stock market employer will be interested in a student’s analysis in this field.

The student who wishes to take on the world with a controversial subject can venture into the area of microfinance and its effect on:

communities
the world in general

Organizations like FINCA , that specialize in microfinance, provide a good start for MBA students looking to make changes in the world business environment. Such a topic would begin with a definition of microfinance and work into the need for its implementation around the world. An analytical study on a subject like this delves into the financial benefits of investing in the bottom layer of the economic world. This project can ignite a smoldering passion about the state of poverty.

Many factors go into a paper along these lines, including:

Market forces
stockholder expectations
risk management
product costs

As shown in the International Journal of Financial Studies , this project involves multiple layers of study that embrace nearly every factor that affects business. A student taking on this subject walks the edge of a pitfall. Dividend determinants affect much more than the business. Stockholders demand an explanation of the factors involved and the business demands enough income to continue to grow.

Researching a paper on the impacts of corporate social responsibility in the firm’s profitability is the most difficult subject any MBA student will tackle. The question of business ethics involves an incredible number of intangibles—abstract concepts that are judgment calls. Putting together a paper on this subject involves the definition of those abstract concepts and the implementation of them in the real world. Following the implementation of abstract ideas into the business world to discover the financial impact they create is a walk along a winding road. It leads to difficult decision making on paper and in reality.

A student pursuing an MBA in Finance degree must complete a research project that demonstrates their proficiency in every section of the curriculum. Any of these subjects will fill that requirement if researched and appropriately written.

Related Resources:

50 Best Online Master of Finance Degree Programs
5 Capstone Projects for Master’s of Finance Students
5 Capstone Projects for Master’s of Financial Engineering Students
5 Capstone Projects for MBA in Finance Students

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MBA Projects: Which Domain to Focus Upon in an MBA Project?

A Masters in Business Administration or an MBA, is one of the most popularly pursued PG professional degrees of all times and provides students with comprehensive education of the managerial principles in the workspace, both academically and professionally. An MBA is a 2 year degree in which students learn about the core principles and concepts of management in the first year of the course and can go for specialised education in their second year.

So, if you are a fresher to the course and are required to submit a capstone project as part of your curriculum in the first year, then you have the option of completing your project in any chosen domain of management. There are a number of key aspects to management, and various topical areas of managerial studies can provide interesting choices for the project you choose to go for. Admissions Closing Soon | Online MBA Programs !

Here is a list of some of the most explored topical domains in MBA in which you can consider exploring a case or conducting your very own study as a project.

Marketing Management

The domain of marketing management, as the name suggests, is a subject that explores the management of the marketing functions for progressing business development of an organisation. Marketing management is a vast arena in which you can further dive into areas like marketing strategy formulation, modes of marketing like digital marketing, print marketing etc., brand management, consumer behaviour, marketing analysis etc. Also Available | Online MBA Programs Marketing !

Finance Management

Financial management entails the detailed study of the aspects related to finances in a business or organisational venture with the aim of maximising the financial output and assets of the venture. In addition to financial management in an enterprise, it also includes the study of aspects like banking, investments, stock brokerage, financial services like insurance and financial covers and so on. As a student, you can explore any of these areas for a potentially unique project. Also Available | Online MBA Programs Finance !

Human Resource Management

With rising recognition of the centrality of human processes in the organisational realm, human resource management has expanded manifold and encompasses the management and streamlining of various processes and phenomenon related to the human resources, i.e. the members of any organisation–ranging from recruitment, selection, training, grievance redressal, performance appraisal, termination formalities and more. These can also act as potential areas for you to research and complete a project on. Also Available | Online MBA Programs Human Resource !

Operations Management

Operations management is a subject domain that pertains to enhancing the effectiveness of formal organisational processes and operations to maximise the organisational outputs and performance. Various interesting domains related to operations management to explore through projects include those like operations strategy, quality management, internal quality assurance, supply chain management, inventory management, service operations, capacity planning etc. Also Available | Online MBA Programs Operations !

Project Management

In the contemporary professional landscape which is characterised by specific projects requiring unique operations and maximum outputs, project management is one of the key areas of management specialisations. The study of project management includes all aspects starting from project strategy, plan formulation, goal-setting, task allocation, supervision of operations in the project, evaluation of outcomes and quality assurance of a project. All these are areas ripe with potential for further exploration through capstone projects. Also Available | Online MBA Programs Project Management !

Strategic Management and Entrepreneurship

This is one of the major up and coming specialisation areas in management. With massive successes of entrepreneurship ventures, managers and professionals now try to encapture effective entrepreneurship and strategizing through formal education. As a result, there is a vast scope for uncovering details related to the area of strategy formulation for organisations as well as entrepreneurship and its potential for success. This can be taken up for in-depth study by an MBA student through a course project, especially in the form of case studies. Also Available | Online MBA Programs Entrepreneurship and Leadership !

Holistic Project

In addition to exploring specific subject areas in your MBA course, another interesting approach towards your project could be to understand various aspects of management holistically through multiple perspectives. This can be a very useful approach if you want to conduct an overall case study for a particular organisation by understanding the entire context of management across domains.

Other Potential Areas to Consider

Herein, we have mentioned a few other plausible areas related to management that can be of interest to MBA students and in which projects can be taken up for further exploration as well.

Supply Chain Management
Logistics Management
Business Analytics
International Business Management
Information Technology (IT) Management
Digital Marketing
Hospitality Management

Top 15 Project Ideas for MBA for Freshers

Enlisted here are 15 ideas and topics for conducting a project as a fresher in your MBA curriculum. These ideas are unique and meaningful for contribution to the academic understanding of management in addition to adding an edge to your career and portfolio in the future. Find further details related to the projects mentioned below.

1. Project on Comparative Analysis of Investment Options in India

An interesting area for a project related to financial management and investments, exploring the popularity of various options for investment within the country can provide insights about the altered trends in the popularity of those options. There are options for investment in India like purchase of gold, investments, stocks, mutual funds, cryptocurrency and more, which are at the forefront of the Indian investment sector.

Some of these options are gaining prominent attention in recent years while some of them are conventionally more popular. A further step in the analysis of your project can be a year-wise trends analysis of their popularity, a region-wise popularity and a survey about the perceived advantages and disadvantages of each of these options.

2. Upcoming Developments in Total Quality Management in the Private Sector

Related to the domain of operations management, total quality management or TQM as it is popularly known, is an approach of quality check and assurance in an organisation by triangulation of data from multiple sources, multiple levels and multiple modes and multiple stages of the operational chain of production. While the field is being taken up as the central and most effective way of quality management, it is yet to be fully integrated into the organisational ecosystem in many organisations even in the private sector.

Thus, through this project, a student can explore how TQM is being taken up by private sector organisations as well as the new and innovative developments that are coming up in this domain in recent years with the introduction of integrative technologies like AI and ML.

3. SWOT Analysis of Government Banks in India

A SWOT analysis is a tool for analysis of a unit’s strengths, weaknesses, opportunities and threats for growth (S-W-O-T) and can be used as an effective strategic tool to understand the competitive positionality of a company in the economy as well as plan further actions for maximisation of internal and external potential. A student who wishes to conduct a project requiring activities and case studies can take up an institution/organisation case study from the Indian banking sector and conduct their own SWOT analysis on it to understand how well it is doing and keeping up with modern practices.

4. Impact of GST on FMCG Ventures in India

Fast moving consumer goods (FMCG) chains in India are a major industry and contribute significantly to the economy. They have major impacts across a number of domains in the national economy including the retail sector and the primary production sector. Understanding the changes and impact on this industrial sector due to the introduction of GST or Goods and Services Tax is an interesting arena for further exploration considering how vastly it has hit the production sectors in India.

A comparative analysis of a few case studies, understanding and analysing the best practices to ensure success and upcoming practices to keep up with such changes are a few of the pertinent areas that the student can explore through the project.

5. Analysis of Shifting Marketing Trends due to Digitalisation

A major subdomain that has emerged quite prominently in marketing management in recent years is that of digital marketing. Tapping on the digitization of market spaces as well as widespread use of digital social networking sites and applications, digital marketing ventures have transformed the notions of modern marketing strategies completely. An MBA project exploring the shifts in the trends associated with digital marketing in the Indian sectors, both private and public, can be quite a pertinent area for a project at the MBA level, especially with respect to scope for future development.

6. Case Studies of Powerful Women Leaders & CEOs across India

An important aspect often studied in management, especially in domains like HRM and entrepreneurship is leadership. A study of women leaders can be quite an interesting project to take up. A student can analyse various aspects through such a case study like leadership and management styles, contextual factors and company’s success, satisfaction of subordinates with the leader, decision-making strategies and setbacks experienced as a woman in a leading position.

Such a case study can be a powerful addition to a student’s resume and portfolio as it is a socially relevant topic related to management.

7. Studying Employee Grievance Redressal in the Modern Workspaces

With the rising awareness of employees across the globe about their rights, responsibilities, standards of ethical and appropriate workplace behaviour and abuse, grievance redressal has come to take a central position in HRM and organisational management. Thus, studying the current strategies and practices for grievance redressal in modern workspaces like corporate firms, large enterprise, MNCs and MNEs etc. can be a highly useful and insightful project idea. The student can take the course further by analysing the differences in PSUs and private firms with respect to grievance redressal, use of technological measures and integration of AI and ML technologies for addressing employee concerns.

8. Exploration of Transcendental Leadership in Start-Ups

Transcendental leadership is another upcoming approach to leadership wherein the leader’s influence and supervision on the employees and followers pervades beyond a physical office space to digital spaces and means of influence. This phenomenon is gaining rising attention in both the academic and applied fields of management as newer AI technologies and digital means of influence and supervision are coming up. An interesting project in this domain can be in the form of an existing case study of transcendental leadership or an exploratory study of the practices in this domain. This can be an interesting project to take up as it is a novel and currently underexplored area in management studies.

9. Use of Internet of Things (IoT) in Organisational Management

Internet of things (IoT) is a latest technology wherein a number of physical electric/electronic devices can be connected to one another for seamless transfer and syncing of data without human intervention. Usually, devices connected through IoT use wireless connections such as the internet or bluetooth. While IoT is already frequently being used in healthcare, health management, home appliance interconnection etc. it can be effectively used in organisational systems and further integrated with technologies like AI, ML, DBMS (for data recording) and so on to maximise the operational and IT efficiency of the company. This can be quite an innovative and unique domain to explore. If you are interested in IT management, you can also work towards creating your own model for use of IoT in the organisational domain.

10. Analysis of Strategy Development in Successful Entrepreneurships

Strategy formation and its effective implementation is one of the cornerstones for the success of entrepreneurships. While each entrepreneur has their unique vision and goal for the start-up they want to come up with, certain key perspectives, best practices and strategies can set apart the ones that flourish on a long-term basis. A study on successful entrepreneurship with specific attention to their strategic plan and action can be an interesting project idea that provides the scope for the student to see the real-world application of leadership, management and entrepreneurial concepts and principles while gaining real-world guided insights.

11. Case Study of Lean Six Sigma Implementation in Companies

Lean six sigma technologies, originally developed by Motorola in 1980s, are an effective tool that can support and enhance the business processes of organisations by closer and systematic management of goals and operations in the organisation through defining their goal, measuring it effectively, analysing processes, improving upon them and further controlling the optimal operations in an effort to freeze them and not regress to ineffective practices.

This project can be taken up from a holistic perspective of management or from a specific perspective of team management, strategic management, IT management, operations management etc.

12. Operations Optimisation in Healthcare Institutions

Healthcare institutions and hospitals are an industry wherein the maximisation of efficiency is highly needed to make the best use of resources that are expensive as well as limited in nature. Thus, operations optimization to cut on the wastage and inefficient use of resources is very important for efficient practices. This can be a project area that a student can take up for their MBA project as it is quite relevant and meaningful, especially with respect to resource utilisation in the public sector. To take their project a step further, the student can go beyond their case study to create their own model to maximise the efficiency of operational procedures in the healthcare industry.

13. Model Development for Demand Forecasting and Planning

Demand forecasting and planning refers to the supply management principle of the use of historical data to predict the demand for a product in the future. Demand forecasting and planning are understandably crucial aspects of supply management and production management in the organisational sector considering they help firms to meet the consumer demands and streamline their operations and production accordingly. Students pursuing an MBA and interested in supply management and logistics can work towards doing thorough research and developing their own model for demand forecasting and effective strategic planning to meet demands as a project. They can focus on a specific industry and sector to enhance the field applicability of their model.

14. Case Study of Financial Management during Mergers and Acquisitions

Mergers and acquisitions are organisational phenomena that have high stakes implications at multiple organisational levels, of which the financial stakes are often the highest for both the candidate organisations. M&As require careful and nuanced financial analysis, due diligence testing and management after the enterprises merge to enhance the productivity and maximise the profits of the merged firm.

A case study of a conglomerate on the various aspects of such an M&A venture from a financial management perspective can be a good starting point for a beginner in an MBA. Further refinement and extensions of the project can be done through comparative analyses with other M&As, understanding the reasons for failure of M&As as well as critical analyses of case studies.

15. Detailed Behaviour Financial Analysis Project

Lastly, if a candidate is interested in learning about the nuances and psychology of investments by individuals, they can work on a behavioural analysis project of investors in various stocks and avenues. A detailed exploratory project in this domain of behavioural financial analysis can be taken up, either through primary data collection or secondary data collection methods. This can be quite a novel project to take on in an MBA program and can be a meaningful addition to one’s project portfolio as well.

How to Pick the Right MBA Project for Yourself?

Even though there are a multiplicity of ideas and references to consider while choosing a project for your MBA, you can face a lot of dilemma and confusion as to the final choice you make about a topic. Pertinent questions such as the viability of the project, the presence of existing literature on the topic, the relevance of the topic and its alignment with your ultimate career and academic goals can make the choice even tougher.

However, keeping a few considerations in mind while making the decision can help you be more informed and certain about your choice while also allowing for greater confidence in the selection of the project that interests and suits you. Here we have mentioned a few key do’s and don’ts to consider while choosing an idea for your MBA capstone project:

List out all areas of potential interest to you and you can further work towards narrowing the best ones down as you progress.
Research about available areas of your interest by studying latest journals, developments and research in the field to get a grasp of the concept. At this point, you can eliminate a few of the potential interest areas depending upon the research saturation in the area.
Identify if there are any existing gaps in literature and understanding of a phenomenon in any of your research areas and if you have any breakthroughs about addressing those lacunae through your project.
Brainstorm ideas for your identified area of interest while considering factors like the relevance and originality of the study, addressing the existing gaps in understanding of the phenomenon you choose, the appropriate methodology of the research/project, the design of the project and its feasibility and so on.
In addition to addressing these questions, you can also continue researching about the area to gain further clarity about how you can complete the project on the chosen topic.
You can also seek guidance from your peers and mentors for refining your project idea.
Lastly, while finalising your project area, consider if the project aligns with your long-term academic and professional goals in management.

By keeping these considerations in mind, it is likely that you would end up selecting a project topic that is unique, relevant and of interest to you. Selecting a topical area for a capstone project can be a crucial decision impacting the learning experience of the MBA student and their future prospects, but when guided by the right information and advice, can be meaningful and motivating to the student to pursue.

FAQs (Frequently Asked Questions)

⭐ which is a good topic for an mba project.

Some of the top topics to consider while selecting an MBA project include consumer behaviour, quality management, performance review, transcendental leadership, SWOT analysis of companies, digital marketing and its influence in business growth in various sectors etc.

⭐ Which subject is the best to complete a project for MBA?

Some of the best subjects to complete a project for your MBA course include those like marketing management, entrepreneurship and strategy management, HRM, financial management, project management etc.

⭐ Does an MBA project need to be specialisation-specific?

If your course requires you to take up a project in the first year of an MBA wherein the core managerial courses are taught, you need not take up a project specifically for your specialisation. But if you have already taken up a specific specialisation in the second year of your course, it is preferable to pursue a project in that area or an area related to it.

⭐ Is a capstone project mandatory for completing an MBA?

Yes, for the curricula of MBA in most management institutions, a mini project or a capstone project or a full-term dissertation is necessary for completion of the course and provision of the degree to the candidate. Since projects have been identified as central to adding skills and competencies in addition to knowledge proficiency, they have been mandated at the PG level in the MBA by higher educational and framework bodies of India.

⭐ How can I select the right topic for an MBA project?

For selecting the right topic for an MBA project, you should consider your key areas of interest, research about specific domains in those areas that you would wish to explore further, conduct literature review to identify the existing gaps in those areas and select a final area that fits well with your interests, academic and professional goals and is relevant to current frontiers and developments in the field of management.

⭐ What projects can MBA students do?

MBA students can do various projects like case study analysis, model development, detailed research, intervention studies, case vignette analyses and so on. They also have the benefit of being able to choose the project they want from the vast variety of domains of management studies.

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How to Decide if an MBA Is Worth it

Understand your financial and career goals before enrolling in an MBA program.

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A master's degree in business administration can be a great asset when looking for jobs but applicants should weigh the commitment of this opportunity.

Key Takeaways

Earning an MBA is always a significant time investment.
Consider career goals and costs before enrolling in an MBA program.
An MBA may lead to salary, promotion or job market benefits.

An MBA is a game changer for many professionals – a way to build specialized skills, make salary gains and valuable professional connections, or even change careers.

But it's not the right fit for everyone. Before committing to graduate business school to pursue a master of business administration degree, it's important to consider the time commitment, costs, potential return on investment and your personal career goals, experts say.

"You don't do it because you don't have anything else to do," says Sue Oldham, associate dean of MBA operations at Vanderbilt University's Owen Graduate School of Management in Tennessee. "You are doing it because you really want this career pivot and you want to be doing something different."

What to Consider Before Applying to an MBA Program

Time commitment.

A full-time MBA program typically takes two years, although accelerated full-time programs can take a single year. Executive and part-time MBA programs, designed for professionals who are attending school while working a full-time job, vary in length depending on how many credits a student takes each semester. Online and hybrid programs are also options, but every pathway to an MBA is a significant time investment.

Students should consider whether it's the right "season of life" to commit to an MBA program, Oldham says.

"Are you at a place in your life where you can step out of the workforce for two years (for a full-time MBA) and invest in yourself like that?" she says. "I think that's why part-time MBA programs are a much better option for people that are like, 'Listen, I can't take two years off. I've got to work. I've got a family. I've got a mortgage.'"

Academic Needs

Before applying, build a list of schools that meet your educational requirements, such as location, class size and academic tracks that align with your career goals.

"Unless you are definitely bound and determined and headed toward one of the very few slots available at the Ivys , the world is at your disposal for what you need and want," says Jeanne Allen, founder and CEO of the Washington, D.C.-based Center for Education Reform, which focuses on expanding educational opportunities.

Allen says some non-Ivy League colleges and newer MBA programs may offer "a better service – they are better priced; they are accelerated in terms of graduating; they are personalized to your needs; they are often competency-based. And that's going to get you your best education."

Experts advise visiting prospective programs virtually or in person , especially while classes are in session.

"Spend some time getting to know the students, the alumni and the staff at the various schools, because I always think culture really matters and each school has its own unique culture," Oldham says. "You have to figure out what that school's culture is and say, 'Does this mesh with who I am, the way I learn and the way I want to work?'"

Return on Investment

According to the 2023 Corporate Recruiters Survey by the Graduate Management Admission Council, the organization that designs and administers the GMAT, MBA graduates had the highest median earning potential in the U.S. among business school graduates, with an estimated median starting salary of $125,000 in 2023. Hiring is expected to remain stable over the next five years.

To decide whether an MBA program offers good return on investment , consider tuition costs and potential starting salaries – which most schools track – and calculate the salary-to-debt ratio. The return on investment is calculated by dividing the average salary and signing bonus of recent grads by the average student debt of those who borrowed.

Per GMAC's 2023 Enrolled Students report – which surveyed more than 660 enrolled business graduate students or recent graduates in 36 countries – 90% of respondents rated the overall value of their graduate business degree as "good," "excellent" or "outstanding." In addition, median total compensation increased by one-third after graduate business training, with greater increases for full-time MBA students, according to the study.

The question is, "do you see the degree helping to advance your salary, your work experiences and your opportunities to make a difference, in the sense of being able to pay that (debt) down so that's not some overwhelming burden?" says Sean Schrader, an MBA student in his final year at the University of South Florida's Muma College of Business and president of the National Association of Graduate-Professional Students.

Postgraduation, he plans to study abroad before pursuing more graduate education in law school . Schrader's ultimate goal is to work in public and government service.

"A lot of people would say, 'Why would you want to get an MBA if you're more interested in government?'" he says. "That can be a fair point. But I think that the MBA gives you a lot of skills that are very relevant in almost any environment."

Benefits of an MBA

Skill and career development.

The best MBA programs help you develop entrepreneurial habits, Allen says. "They build your ability to move, develop and manage programs in more innovative ways. It's not so much about what skills (you gain), it's about what kind of learning is going to best set you up for an increasingly complex, technologically sophisticated society, where just about anybody can start a business, manage or create a product."

Andrew Walker, director of research analysis and communications at GMAC, says MBA candidates want to graduate with problem-solving, communication, data interpretation and leadership skills, among others.

"Employers say things like patience, data analytics and strategy are the most important skills that graduate management education alumni can have and bring to their organizations," he says. "And these skills are only going to grow in importance in the next five years or so. There is a lot of alignment with the type of skills that candidates are looking for out of business school and what employers are looking for, which to us (means) a lot of business schools really are on the right track with what they are teaching alumni to be successful."

With full-time programs in particular, students graduate "better prepared to work in a culturally diverse organization," Oldham says.

Even more valuable is that MBA programs also teach certain hard skills, says Daniel Snow, director of MBA programs at Brigham Young University's Marriott School of Business in Utah.

"I think that a lot of people out there think that an MBA program is about ticking boxes on a series of skills," he says. "And while our program and other top programs do give you those skills, the really important differentiator is when you come out of an MBA program with managerial judgment. You can look at a messy situation that hasn't been contemplated in your textbooks, find the core of the problem and then you can go after that problem leading an organization."

An MBA may bring salary, promotion or job market benefits. But "if you think you're going to get an MBA and it's automatically catapult you into a CEO job, that's a bad reason to get an MBA," Allen says. "It can't necessarily do that and doesn't. It all depends on who you are."

Success with an MBA "really is (about) what you put into it and whether or not it helps you advance things that you already can do, but you want to take it to another level completely," she says. "It doesn't teach you business. It builds a mindset and an understanding of business culture and exposure to what's happening in the world of business that you don't necessarily get just by reading on your own."

A New Professional Network

Experts say an MBA also helps students expand their professional networks and build new connections that may broaden their opportunities and advance their career goals .

Networks vary by school, and experts recommend considering that in your research. Some MBA programs have alumni living around the world, for instance, while others are more localized.

"It's not just quality, but where do you want to go live your career geographically?" Snow says. "The quality of the people that you are going to be around is related to the network. ... You don't want to just be some place where you are not going to be pushed. You want to be around people who are going to really push you, that are excellent, that are striving to do the same things that you are doing."

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CEO Magazine Announces Global MBA Rankings for 2024

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Saunders’ MBA , Executive MBA (EMBA), and Online MBA programs have been ranked among the best in the world by CEO Magazine . Saunders’ MBA Program is in the top tier of programs for the tenth consecutive year, the online Executive MBA program ranked #32 globally, and the on-campus Executive MBA Program sits at #38 globally.

CEO Magazine has published its Global MBA Rankings, profiling MBA, Executive MBA, and Online MBA programs, annually since 2012. This year’s ranking covers 88 MBA programs, 57 EMBA programs, and 78 online MBAs from business schools across North America, South America, Central America, Africa, Europe, Australia, New Zealand, Japan, and the Middle East. CEO Magazine employs a weighted assessment based on the following:

Quality of faculty (34.95%)
International diversity (9.71%)
Class size (9.71%)
Accreditation (8.74%)
Faculty/student ratio (7.76%)
Price (5.83%)
International exposure (4.85%)
Work experience (4.85%)
Professional development (4.85%)
Gender parity (4.85%)
Delivery methods (3.8%)

The STEM-designated MBA at Saunders College allows students the flexibility to design their curriculum based on their professional goals while providing them with a highly sought-after STEM education, including core business courses, information systems, and analytics. Saunders’ executive MBA degree is offered on campus and fully online.

Visit our events page to view graduate information session opportunities and other events.

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April Fools’ Day was really something back in the day, these 3 California pranks show

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Good morning. It’s Monday, April 1 . Here’s what you need to know to start your day.

Remember these classic California pranks?
Easter weekend storms brought snow and flooding .
California wine growers struggle amid a global glut .
And here’s today’s e-newspaper .

Start your day right

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April Fools! Here are 3 classic California pranks

Full disclosure: I’m not a big fan of April Fools’ Day pranks orchestrated by local governments, corporations or, worst of all, news organizations. Rarely do they hit the right tone and level of inventiveness to actually be funny.

Companies announcing name changes or bankruptcies ? Yawn.

Sure, plenty are harmless. Cities love to put their amateur Photoshop skills to work or fire off a social media post for some low-stakes tomfoolery. Cool, whatever.

In an age of fake news, increasingly convincing AI-generated imagery, and brands chasing every conceivable trend, April Fools’ Day floods the attention market with forgettable-at-best, tasteless-at-worst content that carries a one-day shelf life.

But it wasn’t always this boring. Some ingenious pranks of the past — and some arguably over-the-line — actually got people out of the house or riled up enough to call the government.

Here are a few California-based pranks that went above and beyond (or maybe too far?) on April Fools’ Day.

The San Diego space shuttle landing

In 1993, hundreds of San Diegans rushed to a small airport in the morning, hoping to witness an event very few get to see in real life: a space shuttle landing.

Because of a systems malfunction at Edwards Air Force Base, space shuttle Discovery was being diverted to touch down at San Diego’s Montgomery Field. Or so they’d been led to believe by a local radio station. But of course, no space shuttle was landing. There weren’t even any in orbit at the time.

The elaborate hoax was orchestrated by KGB-FM, which aired an interview with a faux NASA spokesperson to confirm Discovery was en route. Radio listeners even thought they were patched in with the shuttle crew at one point.

The ruse was believed to bring more than 1,000 people to the area, tying up traffic for hours. The airport manager had to explain to hundreds of angry would-be onlookers that they’d been had. The city’s Police Department threatened legal action for the chaos.

The whole saga was summarized well in this local TV news package .

Surely some people were peeved, but those interviewed by CBS 8 at the time seemed to take it in stride and appreciate the elaborate hoax, even if it created traffic issues and tied up some police resources for a nonexistent event.

Monkeying around with L.A. Zoo phone operators

Prank phone calls often feel like a remnant from a bygone era. (Do kids these days even know what *67 does?) Which is why this 1986 story I found in the L.A. Times archives struck me as equal parts nostalgic, delightful and wholesome.

Back in those days, when April 1 rolled around, the switchboard operators at the Los Angeles Zoo were inundated with calls. The people on the other end of the line asked if Ellie Font or Al Gator were available. Or they were returning calls from G. Raffe or Ryna Soris.

“Every April 1 it is the same,” former Times reporter Penelope McMillan wrote . “The phone at the Los Angeles Zoo in Griffith Park doesn’t stop ringing.”

For many of these calls, the zoo operators were merely a conduit for someone else’s prank. The likely scenario: Some practical joker left a message for a friend as, say, Mr. Wolf, then provided the zoo’s digits as the callback number.

“It’s crazy, absolutely crazy,” zoo spokesperson Lorri Cohen said at the time. “Several zoos around the country actually close down their switchboards April 1 rather than deal with it, and we considered that. Then we decided we may as well make the best of it.”

Adding to the confusion was the fact that several zoo staffers at that time actually had animal-related names, including Ruth Baer, Bob Wolf and Ralph Crane.

It’s unclear whether this tradition is still common in an era of automated phone menus, but kudos to those pre-internet pranksters for having their fun without the ability to share it further than their landline phone cords could stretch.

The ‘Taco Liberty Bell’

Last but most audacious is a stunt that may still hold the trophy for best corporate April Fools’ Day prank ever.

Taco Bell was behind this 1996 ruse, which created a national uproar. But the “ Mexican-inspired ” fast-food chain was founded and is currently headquartered in Southern California, so we’ll allow it.

The company took out a full-page ad in several major newspapers announcing it had bought the Liberty Bell to help reduce the national debt.

“It will now be called the ‘Taco Liberty Bell’ and will still be accessible to the American public for viewing,” the ad read. “While some may find this controversial, we hope our move will prompt other corporations to take similar action to do their part to reduce the country’s debt.”

People flipped out . Some radio talk show hosts bought it and spread it to listeners. A Clinton press secretary even joked about it to reporters .

The National Park Service, which maintains the Liberty Bell, received hundreds of angry calls and had to assure the public it had not sold off one of the nation’s treasures.

The stunt might have broken the internet, had most people actually used it back then. Only about 8% of the population was on ye olde World Wide Web at the time.

A Taco Bell spokesperson later apologized to “those people who didn’t get the joke.”

Pranks in the April Fools’ Day spirit sure hit differently back then. So as you go about your day, check your back for a “Kick me” sign, take any major brand announcements with a barrel-full of salt, and crank up the Who for good measure .

Today’s top stories

Photo illustration of a mansion formed by many bundles of $100 bills.

Policy and power

How did L.A.’s “mansion tax” do in its first year? Some call it a godsend; others an absolute disaster.
The census is changing its categories on race and ethnicity. Here’s what that means for Latinos .
Newsom has approved three California prison closures but is resisting pressure to shutter more .

Crime and public safety

Sheriff’s deputies fatally shot a man they said drove a van toward officers in East L.A.
An Oxnard personal trainer was arrested on suspicion of sexual assault of a student .
So much for the scenic route. Part of Highway 1 near Big Sur crumbled as a new landslide closed more of the historic roadway.

SoCal sports

Motivated by his move to shortstop, Dodgers veteran Mookie Betts is on a tear .
Dylan Hernández: Forget the loss. Dodgers starter Yoshinobu Yamamoto has proved he can pitch in the MLB .
JuJu vs. Paige? No, it’s USC vs. UConn in the Elite Eight .
The Ducks couldn’t overcome a late goal by Dakota Joshua in a loss to the Canucks .

Commentary and opinions

Mark Z. Barabak: Justice is finally coming to some of the liars and cheats who enabled Trump .
Doyle McManus: Trump loves fossil fuels; California wants clean energy. Cue collision .
George Skelton: Primary election no-shows in California are a warning to Biden .
Times editorial board: At long last, women finally have a real shot at California’s top job .
David Zirin: Here’s why California should continue to hold the line against sports betting .
Times editorial board: John Eastman tried to help Trump overturn the 2020 election . Of course he should be disbarred.

Today’s great read

Global wine glut compounds headaches for struggling California vineyards . Wildfires, years of drought and global warming have plagued California vineyards, but that’s only part of the problem. “More recently,” Times reporter Louis Sahagún wrote this week, “a tectonic shift in generational drinking habits has led to a global glut of wine.”

How can we make this newsletter more useful? Send comments to [email protected] .

For your downtime

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🧺 Looking for the best underground bands in L.A.? Head to this Highland Park laundromat .
🍔 A new month brings a new list of places to eat and drink in L.A.
🐈‍⬛ ‘The Matrix’ turned 25 yesterday. 🐈‍⬛ Why not re-watch the pop culture milestone, then read Times contributor Manuel Betancourt’s ode to the film and its prescient message about AI ?
📺 Actor Giancarlo Esposito is used to playing the villain. In “Parish,” he steps into the antihero role .
✏️ Get our free daily crossword puzzle, sudoku, word search and arcade games .

And finally ... a great photo

Show us your favorite place in California! We’re running low on submissions. Send us photos that scream California and we may feature them in an edition of Essential California.

A red rattlesnake sticks out its tongue while being held with a tool.

Keep your distance! Today’s great photo is from Times photojournalist Christina House . She tagged along with William Hayes, a research biologist at Loma Linda University and expert on Southern California rattlesnakes, during a recent search for rattlers . You can almost hear this photo, right?

Have a great day, from the Essential California team Ryan Fonseca, reporter Amy Hubbard, deputy editor, Fast Break

Check our top stories , topics and the latest articles on latimes.com .

Ryan Fonseca writes the Los Angeles Times’ Essential California newsletter. A lifelong SoCal native, he has worked in a diverse mix of newsrooms across L.A. County, including radio, documentary, print and television outlets. Most recently, he was an associate editor for LAist.com and KPCC-FM (89.3) public radio, covering transportation and mobility. He returns to The Times after previously working as an assistant web editor for Times Community News, where he helped manage the websites and social media presence of the Burbank Leader, Glendale News-Press and La Cañada Valley Sun. Fonseca studied journalism at Cal State Northridge, where he now teaches the next generation of journalists to develop their voice and digital skills.

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How public attitudes toward martin luther king jr. have changed since the 1960s.

The "Stone of Hope" statue is seen at the Martin Luther King Jr. Memorial in Washington, D.C. (Mandel Ngan/AFP via Getty Images)

About eight-in-ten American adults (81%) say civil rights leader Martin Luther King Jr. has had a positive impact on the United States, according to a Pew Research Center report that comes ahead of the 60th anniversary of the March on Washington for Jobs and Freedom . This majority includes nearly half of Americans (47%) who say King’s impact has been very positive. Just 3% say his impact on the country has been negative.

Sixty years after Martin Luther King Jr. gave his “I Have a Dream” speech at the March on Washington, Pew Research Center conducted this analysis to determine how views of King have changed over time in the United States.

This analysis uses data from a 2023 Center survey as well as data from Gallup surveys conducted in May 1963, August 1964, May 1965, August 1966, May 1969 and August 2011. The Center survey polled 5,073 U.S. adults from April 10 to April 16, 2023. Everyone who took part is a member of the Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. Address-based sampling ensures that nearly all U.S. adults have a chance of selection. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the ATP’s methodology .

Here are the Pew Research Center survey questions used for this analysis , along with responses, and the survey methodology .

However, views of King haven’t always been so positive.

A bar chart showing that Americans viewed Martin Luther King Jr. much more positively after his 1968 death than during his life.

In May 1963, only about four-in-ten Americans (41%) had a favorable opinion of King, according to a Gallup survey . That included just 16% who viewed him highly favorably, rating him +4 or +5 on a scale of -5 (most unfavorable) to +5 (most favorable). The survey was conducted shortly after King’s Birmingham Campaign , which led the Alabama city to remove signs enforcing segregation of restrooms and drinking fountains and to desegregate lunch counters.

King’s favorable ratings remained about the same in Gallup surveys conducted in 1964 and 1965. But by August 1966, only a third of Americans had a favorable view of the civil rights leader. More than six-in-ten (63%) viewed him unfavorably, including 44% who viewed him highly unfavorably.

Gallup’s survey questions about King between 1963 and 1966 coincided with his civil rights work in a variety of areas:

In August 1963, King delivered the “I Have a Dream” speech during the March on Washington.
In June 1964, he demanded equal treatment at a segregated Florida restaurant, an act that led to his arrest.
In December 1964, he received the Nobel Peace Prize and pledged the full financial award to civil rights efforts.
In March 1965, he led a civil rights march from Selma, Alabama, to the state capital of Montgomery.
In June 1966, he completed fellow civil rights leader James Meredith’s March Against Fear after Meredith was wounded by a White gunman.
In August 1966, he was hit by a rock while marching through an all-White neighborhood in Chicago as part of the Chicago Freedom Movement. The movement sought to expand civil rights work to northern U.S. cities.

King was assassinated in April 1968 in Memphis, Tennessee. Gallup did not ask Americans to rate King again until August 2011, when the Martin Luther King Jr. Memorial was officially dedicated in Washington, D.C. By then, views of King had changed dramatically, as 94% of Americans had a favorable opinion of him. Americans were also broadly supportive of the memorial: 91% approved of it and 70% were at least somewhat interested in visiting it, according to the Gallup survey.

Racial differences in views of King

A bar chart that shows gaps in White and Black Americans' views of MLK were large in the 1960s but narrowed significantly by 2011.

Throughout the mid-1960s, Black Americans had much more favorable views of King than White Americans did. In the May 1963 Gallup survey, for example, 92% of Black Americans but only 35% of White Americans had a favorable opinion of the civil rights leader.

As more White Americans learned who King was over the next three years, a higher share of them viewed him unfavorably. Around four-in-ten White adults (41%) had an unfavorable view of King in May 1963 – a figure that rose to 69% by August 1966.

In 1969, Gallup asked Black adults in the U.S. whether they thought King’s beliefs about nonviolence had gained or lost support since his assassination a year earlier. About half of Black Americans (52%) said they thought King’s beliefs had lost support, while 30% said his beliefs had gained support.

By 2011, White Americans’ attitudes toward King had become much more positive. Fully 100% of Black adults and 93% of White adults had a favorable opinion of him, and majorities of both Black and White Americans (96% and 65%, respectively) had highly favorable views of him.

Views of racial equality after King

More than 40 years after King’s assassination, Americans were still divided on whether his dream of racial equality had been realized. In the 2011 Gallup survey, 51% of Americans said King’s dream had been realized, while 49% said it had not.

Pew Research Center’s new report, which uses survey data from April 2023, finds that Americans are similarly divided today about whether the U.S. has made progress on racial equality over the last 60 years.

About half of U.S. adults (52%) say that the country has made a great deal or a fair amount of progress, while 33% say it has made some progress and 15% say it has not made much or any progress. But Black Americans are more pessimistic: Just 30% say the U.S. has made a great deal or a fair amount of progress, compared with 58% of White adults. And 32% of Black adults say the country has made little or no progress, compared with 11% of White adults.

Note: Here are the Pew Research Center survey questions used for this analysis , along with responses, and the survey methodology .

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Striking findings from 2021

Public sees black people, women, gays and lesbians gaining influence in biden era, economy and covid-19 top the public’s policy agenda for 2021, 20 striking findings from 2020, our favorite pew research center data visualizations of 2019, most popular.

About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts .

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