handmade jewelry business plan template

Jewelry Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their jewelry companies.

If you’re unfamiliar with creating a jewelry business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a jewelry business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Jewelry Business Plan?

A business plan provides a snapshot of your jewelry business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Jewelry Business

If you’re looking to start a jewelry business or grow your existing jewelry company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your jewelry business to improve your chances of success. Your jewelry business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Jewelry Businesses

With regard to funding, the main sources of funding for a jewelry business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for jewelry companies.

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How to write a business plan for a jewelry business.

If you want to start a jewelry business or expand your current jewelry business, you need a business plan. The guide below details the necessary information for how to write each essential component of your jewelry business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of jewelry business you are running and the status. For example, are you a startup, do you have a jewelry business that you would like to grow, or are you operating a chain of jewelry businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the jewelry industry.
• Discuss the type of jewelry business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of jewelry business you are operating.

For example, you might specialize in one of the following types of jewelry businesses:

• Gold Jewelry: In this type of jewelry business, you may specialize in various styles and gold/mineral variations. Pieces may include options such as gold-plated, gold-filled or vermeil jewelry, which offer lower cost, beautiful designs that appeal to all customers.
• Boutique Jewelry Shop: If you are opening a boutique jewelry shop, you will want to offer distinctive jewelry in personalized styles to brand your jewelry business and stand out from others. Offering styles such as inscribed hearts or intertwined initials are examples of  personalized service that appeals to customers.
• Online Gemstone Jewelry: This type of jewelry business is focused on customers who favor online options when they search for diamonds and other select jewels. Savings over retail stores may be a large incentive for such customers and a “satisfaction guarantee” offers security for online customers.
• Heirloom Jewelry: Offering select jewelry items from the early 1900s through 1960s is a lucrative type of jewelry business. Whether in a retail brick-and-mortar store or via online sales, customers enjoy viewing an expansive collection of heirloom jewelry that carries value attached to gemstones, designs, styles or the artist’s name.

In addition to explaining the type of jewelry business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the amount of revenue during the past six months, opening a second jewelry store location, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the jewelry industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the jewelry industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your jewelry business plan:

• How big is the jewelry industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your jewelry business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your jewelry business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, engaged couples, families, businesses seeking corporate gifts.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of jewelry business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regard to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other jewelry businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes warehouse store chains, fashion designers, direct-to-consumer infomercial companies. You need to mention such competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of jewelry business are they?
• What is their pricing (premium, low, etc.)?
• What sets their business apart from others?
• What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And, don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for packaging to mail or wrapping as gifts?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a jewelry business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of jewelry company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide elegant silver and gold jewelry pieces directed to consumers ages 40+?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your jewelry company. Document where your company is situated and mention how the site will impact your success. For example, is your jewelry business located in a busy retail district, a business district, a standalone building, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your jewelry marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute direct mail pieces to your target audience
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) with target keywords on your website

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your jewelry business, including answering calls, planning and stocking jewelry items, paying invoices, contacting customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 100th diamond ring, or when you hope to reach $X in revenue. It could also be when you expect to expand your jewelry business to a second or third location.

Management Team

To demonstrate your jewelry business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing jewelry businesses. If so, highlight this experience and expertise. But, also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a jewelry business or successfully running a jewelry deartment in a retail department store.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 25 customers per day, and/or offer special jewelry sales online? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your jewelry business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit, but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a jewelry business:

• Cost of inventory and related packaging
• Cost of furnishings or accessories
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, office supplies and equipment

Attach your full financial projections in the appendix of your plan, along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of friends and associates who are already lined up to buy jewelry from your business.

Writing a business plan for your jewelry business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the jewelry industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful jewelry business.

Jewelry Business Plan FAQs

What is the easiest way to complete my jewelry business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your jewelry business plan.

How Do You Start  Business?

Starting  business is easy with these 14 steps:

• Choose the Name for Your Jewelry Business
• Create Your Jewelry Business Plan
• Choose the Legal Structure for Your Jewelry Business
• Secure Startup Funding for Your Jewelry Business (If Needed)
• Secure a Location for Your Business
• Register Your Jewelry Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Jewelry Business
• Buy or Lease the Right Jewelry Business Equipment
• Develop Your Jewelry Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Jewelry Business
• Open for Business

Learn more about how to start your own jewelry business .

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Jewelry business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to hire someone to write a business plan for you from Growthink’s team.

Sample Business Plan for Handmade Jewelry

Are you looking to start your own handmade jewelry business? Crafting unique and one-of-a-kind pieces has become a popular entrepreneurial endeavor in recent years, and having a strong business plan is essential for success in this competitive market. In this article, we will explore the key components of a sample business plan for handmade jewelry , providing valuable insights and guidance for aspiring entrepreneurs.

The handmade jewelry industry has seen a surge in popularity as consumers increasingly seek out personalized and artisanal products. This presents a lucrative opportunity for individuals with a passion for crafting beautiful jewelry pieces. However, to thrive in this market, it is crucial to have a well-defined business plan that outlines your goals, target market, marketing strategies, and financial projections.

In the following sections, we will delve into the market analysis, product description, business goals and objectives, marketing strategy, operational plan, and financial projections specifically tailored to the handmade jewelry business. By crafting a comprehensive and strategic plan, you can set yourself up for success in this thriving industry. Whether you are an experienced jeweler or new to the craft, our sample business plan will provide valuable guidance as you embark on your entrepreneurial journey.

Table of Contents

Market Analysis

When it comes to creating a successful business in the handmade jewelry industry, understanding the market is crucial. Identifying the target market for handmade jewelry involves conducting thorough research on consumer demographics, preferences, and purchasing behaviors.

This includes understanding who the potential customers are, what they are looking for in handmade jewelry, and how to effectively reach and engage with them. Analyzing the competition is also essential in order to identify gaps in the market that can be capitalized on and to differentiate your products from others in the industry.

In addition to understanding the target market and competition, staying abreast of current trends in the industry is key. Handmade jewelry has seen a surge in popularity due to consumers’ increasing interest in unique, handcrafted items with a personal touch.

The demand for sustainable and ethically-made products has also contributed to the rise of handmade jewelry. Keeping up with these trends allows you to tailor your product offerings and marketing strategies to meet the evolving needs and preferences of customers.

To attract potential investors or partners for your sample business plan for handmade jewelry , providing a comprehensive market analysis is essential. Detailing your understanding of the target market, competition landscape, and industry trends will showcase your preparedness and strategic thinking when it comes to launching a successful venture in the handmade jewelry space.

Through this section of your business plan, you can demonstrate that you have thoroughly researched and understood all aspects of the market, setting a strong foundation for your future success.

Product Description

Handmade jewelry is a unique and special category in the accessories market, offering customers one-of-a-kind pieces that are often personalized and intricately crafted. When creating a business plan for handmade jewelry, it’s crucial to highlight the distinctive qualities and designs that set these pieces apart from mass-produced items. The product description section of the business plan serves as a platform to showcase the creativity, materials, and styles used in creating these unique pieces.

Here are some key elements to include in the product description section:

• Unique Designs: Handmade jewelry often features original and creative designs that are not commonly found in retail stores. This could include intricate wirework, hand-stamped metal pieces, or custom beadwork that showcases the artisan’s personal style and craftsmanship.
• High-Quality Materials: Emphasize the use of high-quality materials such as sterling silver, gemstones, and natural beads in creating handmade jewelry. Highlighting the authenticity and durability of these materials can help differentiate your products from cheaper, mass-produced alternatives.
• Customization Options: Many handmade jewelry artisans offer customization options for their customers, allowing them to create bespoke pieces tailored to individual preferences. This could range from personalized engravings to birthstone selections, providing a unique selling point for your business.

By effectively highlighting these aspects within your product description section, you can effectively convey the value and appeal of your handmade jewelry to potential investors and customers alike.

Additionally, it is important to include specific examples or images of your designs within this section of the business plan. This helps investors understand visually what sets your handmade jewelry apart from others in the market while also providing them with tangible evidence of your creative abilities as an artisan.

Business Goals and Objectives

Starting a handmade jewelry business requires careful planning and goal-setting to ensure success in the industry. Setting clear and achievable business goals and objectives is crucial to building a sustainable and profitable venture. In this section, we will outline how to define short-term and long-term goals for your handmade jewelry business, including sales targets, market expansion plans, and brand development.

When defining your business goals, it’s important to be specific and measurable. For example, setting a short-term goal of reaching $X in monthly sales within the first year of operation can give you a clear target to work towards. Long-term goals might include expanding into new markets or developing a recognizable brand identity within the industry.

In terms of sales targets, consider factors such as pricing strategies, production capacity, and market demand when setting realistic sales goals for your handmade jewelry business. Understanding the market and your target customers will help you set achievable targets for revenue generation.

Market expansion plans should also be part of your long-term objectives. This could involve selling at craft fairs or opening an online store to reach a wider audience. Developing partnerships with other retailers or collaborating with influencers in the fashion industry can also help expand your reach.

Finally, brand development is essential for establishing a strong presence in the market. Your business objectives should include building brand awareness through marketing efforts like social media engagement, influencer partnerships, and strategic promotional tactics.

Marketing Strategy

Social media engagement.

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience. For a handmade jewelry business, platforms like Instagram, Pinterest, and Facebook can be used to showcase the unique designs and craftsmanship of the products. Engaging with potential customers through visually appealing posts and stories can help create a loyal following and generate interest in the brand.

Promotional Tactics

To stand out in a competitive market, it is essential to have well-planned promotional tactics. Offering limited-time discounts, running contests, or partnering with influencers can help create buzz around the handmade jewelry business. Building partnerships with local boutiques or organizing pop-up shops at events are also effective ways to promote the products and reach new customers.

Online Presence

In addition to social media, having a strong online presence through an e-commerce website is crucial for reaching a wider audience. This platform should not only showcase the products but also provide detailed descriptions, high-quality images, and an easy purchasing process. Implementing search engine optimization (SEO) strategies can also ensure that the handmade jewelry business ranks well on search engines and attracts organic traffic.

By implementing these marketing strategies, a handmade jewelry business can effectively reach potential customers and establish a strong brand presence in the market. Aspiring entrepreneurs looking for more guidance on creating a marketing plan can explore sample business plans for handmade jewelry or seek professional advice from industry experts.

Operational Plan

When starting a handmade jewelry business, it is crucial to have a clear operational plan in place to ensure that the production and supply chain functions smoothly. The operational plan outlines the step-by-step process of creating the jewelry, managing inventory, and fulfilling orders, as well as the suppliers and manufacturing resources needed. This section of the business plan provides a detailed overview of how the business will function on a day-to-day basis.

First and foremost, the operational plan should outline the process of creating handmade jewelry. This includes detailing the various techniques and materials used in crafting each piece, as well as ensuring quality control measures to maintain consistent standards. Additionally, it is important to identify any specialized tools or equipment required for production and establish relationships with reliable suppliers for sourcing these items.

In terms of managing inventory, the operational plan should lay out a system for tracking raw materials, work-in-progress items, and finished goods. Utilizing inventory management software can help streamline this process and avoid stock shortages or overages. Furthermore, setting up efficient storage and organization methods is essential for maximizing workspace and minimizing waste. Lastly, outlining an order fulfillment process that ensures timely delivery to customers is vital for maintaining positive relationships with buyers.

Overall, having a comprehensive operational plan in place is fundamental for the success of a handmade jewelry business. It not only helps ensure smooth operations but also sets a strong foundation for sustainable growth and scalability in the long run.

For aspiring entrepreneurs looking to start their own handmade jewelry business, it is beneficial to seek out resources such as templates or sample business plans specifically tailored to this industry. Professional advice from experienced individuals in the field can also provide valuable insights into establishing an effective operational plan. By leveraging these resources and support systems, entrepreneurs can confidently take their vision from concept to reality.

Financial Projections

When creating a business plan for a handmade jewelry business, it is crucial to develop financial projections that outline the revenue, expenses, and cash flow of the venture. This section will provide an in-depth analysis of the financial aspects involved in starting and running a handmade jewelry business, including startup costs, pricing strategies, and potential profit margins.

One of the first steps in creating financial projections for a handmade jewelry business is to determine the startup costs. This includes expenses such as purchasing materials and tools, renting a workspace or setting up a home studio, obtaining necessary licenses and permits, and investing in marketing and promotional efforts. By accurately estimating these initial costs, entrepreneurs can better prepare for the financial demands of launching their business.

When establishing pricing strategies for handmade jewelry, it is essential to consider factors such as material costs, labor hours required to create each piece, overhead expenses, and desired profit margins. Additionally, conducting market research to understand pricing trends within the industry and evaluating the target demographic’s willingness to pay for handcrafted items can help entrepreneurs set competitive yet profitable prices for their products.

By projecting potential profit margins based on sales forecasts and estimated expenses, entrepreneurs can gain insight into the financial viability of their handmade jewelry business. These projections provide valuable information for making informed decisions about investment opportunities, expansion plans, and overall strategic direction.

Overall, creating detailed financial projections as part of a comprehensive business plan for handmade jewelry is crucial for aspiring entrepreneurs looking to establish a successful venture in this growing market. It allows them to assess the feasibility of their business idea, make well-informed financial decisions, and ultimately work towards achieving long-term sustainability and profitability.

Why a Strong Business Plan Is Essential

Creating a strong business plan for a handmade jewelry business is essential for success in the market. It provides a roadmap for the entrepreneur, outlining the goals, strategies, and financial projections necessary for growth.

A well-thought-out business plan not only helps in securing funding and investors but also serves as a guide for day-to-day operations and long-term decision making. It sets the foundation for the business and ensures that the entrepreneur is prepared to navigate the challenges of running a successful handmade jewelry venture.

Encouraging Aspiring Entrepreneurs

For aspiring entrepreneurs who are passionate about creating and selling handmade jewelry, having a solid business plan is key to turning their vision into reality. It provides clarity on the necessary steps to take, from identifying their target market to setting achievable goals and milestones. With countless resources available, including sample business plans for handmade jewelry, templates, and professional advice, there is ample support to help individuals take the next steps in launching their own venture.

The Next Steps

After understanding the importance of having a well-thought-out business plan and feeling encouraged to pursue their dreams of starting a handmade jewelry business, aspiring entrepreneurs should focus on utilizing available resources. These may include seeking mentorship through local entrepreneurial organizations or online platforms, researching industry trends and best practices, and learning from established businesses.

By taking small, actionable steps each day towards their goal of launching a successful handmade jewelry business, individuals can turn their passion into a thriving enterprise.

Resources and Support

In conclusion, it is evident that the handmade jewelry industry offers great potential for aspiring entrepreneurs. However, in order to succeed in this competitive market, having a well-designed business plan is essential. A comprehensive business plan can provide clarity on the target market, competition analysis, product positioning, marketing strategies, operational processes, financial projections, and more. The outlined goals and objectives can serve as a roadmap for growth and success.

For those interested in starting a handmade jewelry business, there are various resources and support available to help with creating a business plan. Templates and sample business plans can be found online and offer guidance on how to structure and organize the different sections of a business plan. Additionally, seeking professional advice from industry experts or attending workshops and seminars focused on entrepreneurship can provide valuable insights and information needed to develop a solid business plan.

Aspiring entrepreneurs should take advantage of these resources while also exploring other avenues for support such as networking with other jewelry makers, joining trade associations or groups related to handcrafted goods, and seeking mentorship from successful individuals in the industry. With the right resources and support at their disposal, entrepreneurs can turn their passion for handmade jewelry into a thriving business that resonates with customers and stands out in the market.

Frequently Asked Questions

How do i write a business plan for handmade jewelry.

Writing a business plan for handmade jewelry involves outlining your product offerings, target market, marketing strategies, sales projections, and financial analysis. It should also include details on production processes, sourcing materials, and pricing.

How Do I Start a Small Handmade Jewelry Business?

Starting a small handmade jewelry business begins with conducting market research to understand the demand for your products. You’ll need to plan your designs, source materials, set up production processes, create an online or physical storefront, and establish a marketing strategy.

What DIY Jewelry Sells the Most?

DIY jewelry that sells the most often includes personalized pieces like initial necklaces or birthstone bracelets. Additionally, trendy items such as statement earrings or minimalist rings are popular. Flexibility in design and customization options can also attract customers looking for unique pieces.

Welcome to my jewelry blog! My name is Sarah and I am the owner of this blog.

I love making jewelry and sharing my creations with others.

So whether you’re someone who loves wearing jewelry yourself or simply enjoys learning about it, be sure to check out my blog for insightful posts on everything related to this exciting topic!

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Jewelry Business Plan Example

MAY.06, 2018

Do you want to start jewelry business?

Do you want to start a jewelry business? Well, if you have what it takes to design attractive and eye-catching jewelry and you also have a passion for it then it is probably the right business for you. The biggest benefit of starting this business is that it offers an extremely high ROI and never goes down during any part of the year because people don’t hesitate to spend cash on something which makes them look good. But before you move on to starting this jewelry business plan , you will have to prepare a comprehensive business plan for jewelry . It will not only help you in startup but will also serve as the basis of your company’s future operations. In case you don’t know how to start a jewelry business or write a business plan for it, you can take help from this sample business plan for jewelry business startup named ‘NM Jewelry Store’.

Executive Summary

2.1 the business.

NM Jewelry Store will be a licensed and insured jewelry manufacturing business that will provide high-quality, attractive and low-cost jewelry products to its customers. The business will be based in Manhattan.

2.2 Management

NM Jewelry Store is a sole proprietorship owned by Nick Monty. Nick is a passionate Jewelry designer who has been in this industry for more than 10 years. The company’s main management framework comprises of sales executives, designers, and artisans.

2.3 Customers

You should carry out proper research to know your customers before you start your own jewelry business . Our customers include the married and committed couples as well as the teens and adults living in downtown Manhattan.

2.4 Business Target

Our business targets to be achieved within next three years are as follows:

Company Summary

3.1 company owner.

NM Jewelry Store is a sole proprietorship owned by Nick Monty. Nick is a passionate jewelry designer who has been serving the jewelry industry for more than 10 years.

3.2 Why the Business is being started

Nick is passionate about designing jewelry and is known all over the United States due to his innovative designs. Nick’s specialty is to design extremely detailed jewelry sets using the proper mix of precious metals which also cost less than other similar sets available in the market. The jewelry business plan is being started with the aim of making profits in this industry by introducing extremely low-cost designs.

3.3 How the Business will be started

NM Jewelry Store will be started in downtown Manhattan in a leased location which was previously used by a travel agency. The facility will be used for making jewelry by artisans and designers and will also be used as a store to display the jewelry. In addition to the office furniture and the usual inventory, the company will procure computers, color printers, scanners, jewelry design software, jewelry cutting and anodizing equipment as well as the other necessary tools. The financial experts have forecasted following costs needed to start a jewelry business .

Services for customers

Before starting a jewelry store, you must decide what services/products will you offer to your customers. You can also take help from this jewelry business plan template in case you don’t know what services you can provide. NM Jewelry Store will be a licensed and insured jewelry manufacturing business which will provide high-quality, attractive and low-cost jewelry products to its customers. Our main products/services include:

• Jewelry Products: Our main jewelry products that will be designed as well as manufactured by us include rings, necklaces, earring, anklets, bracelets, lockets, pendants, tie pins, shirt studs, brooches, and tiaras.
• Jewelry Sets: This category includes jewelry sets designed and manufactured by us. A jewelry set include similarly designed ring, necklace, earrings, and bracelets.
• Customized Jewelry: We will also make customized jewelry in accordance with the design requirements of our customers. The customers can either provide us with their desired designs or can tell us their requirements through any channel.
• Jewelry Repairing, Resizing and Polishing: We will also provide repairing, resizing and polishing services to our customers. These services are aimed at those people who receive jewelry in the gift but the sizes don’t match quite exactly and they have to resize them as per their size requirements. Similarly, the jewelry owners also need to regularly polish their jewelry products for a better look. These services are not aimed to directly generate revenue, instead, we aim to promote our products by providing these services to the jewelry owners.

Our jewelry products will be made from silver, gold, and titanium. Platinum will only be used in customized products at the request of customers. Customers can also order our products online via our official website.

Marketing Analysis of jewelry business

The most important component of an effective business plan for jewelry business is its accurate marketing analysis and a good business plan for jewelry business can only be developed after this stage. If you are starting on a smaller scale, you can do marketing analysis yourself by taking help from this sample jewelry business plan or any other jewelry business plan example available online. If you are starting on a larger scale, it is always best to seek the counsel of marketing experts for developing a good business plan for jewelry .

The success or failure of a business totally depends upon its marketing strategy for business which can only be developed on the basis of accurate marketing analysis. Therefore, it must be considered before developing the business plan for jewellery business .

5.1 Market Trends

The market and industry trends of a jewelry business plan can be learned from the internet or from this sample business plan for jewelry business . The United States is the third biggest jewelry market in the world. According to IBIS World, the jewelry industry is valued at $35 billion and has grown at a projected rate of 1.2% from 2011 to 2016. Currently, there are more than 62,000 jewelry stores in the United States which are responsible for employing more than 170,000 people. The sale of branded jewelry is less as compared to the sales from private jewelry stores. In short, jewelry industry has a lot of potential and can be immensely profitable provided that you plan your jewelry business successfully.

5.2 Marketing Segmentation

Our target market is the residential community living nearby at the 10 minutes’ drive from our office. The community consists of all types of people from varying backgrounds. As per the financial position, nearly half of the community has a monthly income ranging from $40k to $50k while nearly 10% people have incomes even around $100,000. There are currently more than 738,000 households in Manhattan out of which 17.1% have children under the age of 18 living with them, 25.2% are married couples living together and 12.6% have a female householder with no husband present. 59.1% are non-families, out of which 48.0% of all households are made up of individuals and 10.9% have someone living alone who is 65 years of age or older. It is very important to analyze the market segmentation of the future customers of your products or services because a successful and efficient marketing strategy can only be developed after we completely know our potential customers. Our experts have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Couples:

Our first target group will be the married couples as well as the committed people. These people are most likely to buy jewelry products for each other. For instance, the engaged or married people often tend to buy jewelry products for their beloved on many occasions like Valentine’s day, birthdays, anniversaries. This group will be the biggest consumer of our products and hence our marketing strategy will be specifically built to attract them.

5.2.2 Teens:

Our second target group comprises of teens who buy jewelry for themselves for wearing at parties, functions or in daily life. These teens usually can’t afford expensive products and often prefer the look of jewelry to its quality.

5.2.3 Adults:

The third group comprises of adults who buy jewelry for their kids, family, friends or themselves. They are usually settled in their lives and can afford expensive products.

5.3 Business Target

Our main business targets to be achieved as milestones over the course of next three years are as follows:

• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
• To balance the initial cost of the startup with earned profits by the end of the first year

5.4 Product Pricing

After considering the market demands and the competitive environment, we have priced our products 10% cheaper as compared to our competitors, with prices starting from $100.

After identifying the market trends, market demand, and the potential customers of the startup, the next step is to define an effective strategy to attract the potential customers. Like marketing analysis, sales strategy is also an important component of a jewelry store business plan and must be properly developed before thinking about how to start your own jewelry business .

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6.1 Competitive Analysis

Our biggest competitive advantage will be the quality of our innovative products. Our products will be attractive, eye-catching and will be offered at comparatively lower prices as compared to our competitors. In addition to that, our second biggest competitive advantage will be our exceptional customer service. We will make sure that our customers get the best products which also suit their budget. As with the customized products, we will make revisions until our customers are fully satisfied. Our location is also one of our biggest competitive advantages since we will be based in downtown which is considered an ideal location for starting a jewelry business . Another important aspect is that no jewelry store offers jewelry repairing and resizing services within a 5 km circle from us which will also increase the number of visitors to our store.

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

• We will emphasize on our search engine marketing efforts to ensure a strong web presence.
• We will get featured in the local news or on a certain website by a popular blogger to increase our popularity.
• We will advertise our jewelry store in relevant business magazines, newspapers, TV stations, and social media.
• We will offer a 5% discount on our products for the first month of our launch.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

Personnel plan is also an important component of a good jewelry store business plan . The personnel plan of our company is as follows.

7.1 Company Staff

Nick will act as the General Manager of the company and will initially hire following people:

• 1 Accountant for maintaining financial and other records
• 2 Sales Executives responsible for marketing and discovering new ventures
• 4 Designers for designing the jewelry
• 8 Artisans for manufacturing, repairing, resizing and polishing jewelry
• 3 Assistants for helping with day-to-day operations
• 1 Technical Assistant for managing the company’s official website and social media pages
• 4 Customer Representatives to interact with customers and record their orders

7.2 Average Salary of Employees

Financial plan.

The financial plan covers all the expenses needed for the startup so you must develop it before starting your own jewelry business . The financial plan should craft a detailed map about the cost of inventory, payroll, equipment, rent, and utilities needed for the startup and how these costs will be covered by the earned profits. It is recommended that you hire a financial expert for guiding you how to start a gold jewelry business and make an accurate financial plan for your company.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

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How To Write a Winning Jewelry Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for jewelry businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every jewelry business owner should include in their business plan.

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What is a Jewelry Business Plan?

A jewelry business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Jewelry Business Plan?

A jewelry business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Jewelry Business Plan

The following are the key components of a successful jewelry business plan:

Executive Summary

The executive summary of a jewelry business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your jewelry company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your jewelry business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your jewelry firm, mention this.

Industry Analysis

The industry or market analysis is an important component of a jewelry business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the jewelry industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a customer for a jewelry business may include:

• Engaged couples who want high-quality diamond engagement rings
• Wedding parties who want coordinated bridal party jewelry
• People celebrating anniversaries or other special occasions who want to purchase fine jewelry gifts
• Businesses who purchase bulk orders of costume jewelry for company events or as employee incentives

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or jewelry services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your jewelry business via word of mouth or a referral program.

Operations Plan

This part of your jewelry business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a jewelry business include reaching $X in sales. Other examples include adding new product lines, opening new stores, or reaching a certain number of social media followers.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific jewelry industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Jewelry Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Jewelry Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup jewelry business.

Sample Cash Flow Statement for a Startup Jewelry Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your jewelry company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written jewelry business plan is an essential tool for any business owner. If you are seeking funding from investors or lenders, a strong business plan is essential to convincing them to invest in your company.

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Jewellery shop business plan template

Download this jewellery shop business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our jewellery shop business plan template

Our jewellery shop business plan template gives you the structure to write a professional plan.

Not accustomed to writing business plans? Our jewellery business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a jewellery shop in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

7 day free trial. No credit card required. Jewellery shop business plan template available with paid plans only.

How to use this jewellery shop business plan template

Edit the jewellery business plan template online, or download it.

There are 3 ways to use this template:

• Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
• Download in PDF: if you're just after a little inspiration, you can download the jewellery shop business plan template in PDF to read over it
• Download in Word format: want to edit your plan on Word? Simply export the jewellery store business plan template to Ms Word (.docx) format

Jewellery shop business plan template content

This template includes a complete jewellery shop business plan example, with a financial forecast and the following sections:

• Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
• Company: this section lays out the structure of your business, including its location, management team and legal form
• Products and services: here, you'll give an overview of the services or products offered by the company
• Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
• Strategy: this section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
• Operations: this step lays out the company's operational organisation, including the recruitment plan
• Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
• Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

7 day free trial. No credit card required. Jewellers business plan template available with paid plans only.

Executive summary of the jewellery shop's business plan

The executive summary gives the reader a clear and concise overview of your business idea.

Our jewellery shop business plan example's executive summary is formed of the following subsections:

• Business overview: in this subsection, we outline who the jewellery shop founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
• Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the jewellery shop's owners and explain which type of jewellery lovers (exclusive, costume, fashion, handmade etc.) they aim to target
• Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the jewellery shop over the first 3 years of operation
• Our ask: in this subsection, we outline the amount of financing required to start the jewellery shop and how it's going to be funded (the founders are seeking both a bank and VAT bridging loan to start their jewellery shop)

Company overview included in our jewellery shop business plan sample

This section lays out the structure of your business, including its location, management team and legal form.

Our jewellery shop business plan template's company section is formed of the following subsections:

• Structure & Ownership: in this subsection, we outline who the jewellery shop's shareholders are and what legal form they've chosen for the business
• Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
• Management Team: in this subsection, we give an overview of the background of each of the jewellery shop's founders, explain how they met and why they decided to start a company together

Products and services offered by the jewellery shop

The products and services section is where you will present the different types of jewels, watches, rings, repairs and other goods or services offered by your jewellery shop.

In our jewellers business plan template products and services section, we cover:

• Jewellery: a wide selection of jewellery including gold, silver and white
• Watches: classical, luxury and designer watches as well as bracelets that go well with smart watches
• Wedding rings: a choice of different materials and gemstones to create a personalised design
• Engraving and fitting services: engraving available on any piece of jewellery while fitting carried out for rings and bracelets
• Repair services: ability to fix jewellery, watches and offer a battery replacement

Market analysis for the opening of the jewellery shop

The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our jewellery shop business plan example's market analysis section is formed of the following subsections:

• Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
• Target market: in this subsection, our founders explain which types of jewellery (exclusive, costume, fashion, handmade etc.) their ideal target audience loves and why they chose to target them
• Competition: in this subsection, we take a look at the direct (jewellery shops nearby) and indirect (other ways of buying jewellery) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of new jewellery shop
• Regulation: in this subsection, we give an overview of the main regulation applicable to our jewellery shop

Setting the strategy for our jewellery shop

This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our jewellery shop business plan template strategy section is formed of the following subsections:

• Pricing: in this subsection, we explain how we set the prices of our main categories of products and services (jewellery, watches, wedding rings, engraving, repair, fitting) and the rationale behind our choice
• Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among our jewellery shop customers
• Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
• Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our jewellery shop and outline how we intend to mitigate them

Operations section of the jewellery shop business plan template

This part lays out the company's operational organisation, including the recruitment plan.

Our jewellery shop business plan example's operations section is formed of the following subsections:

• Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsibilities of each of staff member in our jewellery shop
• Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
• Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them

Financial plan included in our jewellers business plan template

This section presents the expected financial performance of the jewellery shop over the next 3 years.

Our jewellery shop business plan example's financial plan is formed of the following subsections:

• Start-up funding: in this subsection, we list the cost of each item required to launch the jewellery shop
• Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the jewellery shop's financial forecast
• Sales forecast: in this subsection, we detail the expected revenues and growth rate for our jewellery shop in the coming years
• Cost structure: in this subsection, we list all the expenses required for our jewellery shop to operate smoothly
• Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our jewellery shop over the next 3 years
• Projected cash flow statement: in this subsection, we analyse the expected cash generation of the jewellery shop
• Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet

Appendices of the jewellery shop business plan template

This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our jewellery shop business plan template's appendices include:

• A maturity profile chart showing the principal repayments of their loans over the next 3 years
• A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations

Jewellery shop business plan template sample

Executive summary, business overview.

Darcel Jewellers will be a jewellery store located in Caen's city centre, specialising in wedding rings, jewellery and watches.

We will also offer jewellery, watch or clock repair, jewellery engraving and jewellery customization services.

We aim to attract customers by showcasing our expertise in the jewellery industry.

We want to offer a wide selection of jewels ranging from pieces from small independent designers to major brands, so that anyone can find a piece of jewellery suited to their taste.

We will set up a limited liability company with a share capital of €20,000. The business will be managed by Martin C. and Louisa D.

Both managers each have a decade of experience in the jewellery production and sales sector. They met each other during their studies and have remained very good friends since.

Market Overview

National Market

Key figures for the watch and jewellery sector

According to a Francéclat report, the French watch and jewellery industry generated a turnover of €26.9 billion in 2019, an increase of 8.9% from 2018.

The French watch and jewellery market

In 2019, the market was dominated by watch and gold jewellery sales.

The jewellery market was worth an estimated €3.47 billion in 2019, with sales volume amounting to 61 million and the average price €57 (excl. VAT).

Turnover increased by 1.2% between 2018 and 2019, with the average price and volume of sales remaining stable during that time.

Rings generated the highest turnover in 2019, closely followed by necklaces. The average price of these products increased by 4% and 3% between 2018 and 2019. Pendants saw a 6% drop in value, mainly due to less demand for them.

Silver jewellery was worth €74 million in 2019, but sales volume dropped significantly to 19 million units in comparison to 19.6 million units the year before.

The same was true for their value, which fell by 3.9% compared to the previous year. The price remained stable, with an average of €39 spent per transaction.

Customer profile and buying habits

General demographics

According to GlobalIndex, the profile of a typical consumer is as follows:

• aged between 30-39
• married (55%)
• and working full time (64%) and with at least one child (61%)

Local Market

According to figures from INSEE, the population of Caen was estimated to be 105,354 in 2017.

The majority of Caen's inhabitants are between 15 and 44 years old. The city was home to 56,089 women in 2017, compared to 49,265 men. This is beneficial as our main target audience comprises women. 

The city centre and its shopping district

Caen's shopping district has a wide range of shops which attracts consumers from both the city and the outskirts.

Financial Highlights

We expect to be profitable in our first year of activity with sales of €194,000 and an EBITDA of €13,220 (with a 6.81% margin) for year 1.

We expect to be able to continue to grow our business to reach €202,000 in sales and €19,425 in EBITDA (with a 9.62% margin) by year 3.

Operating cash flow generation is expected to be positive for the entire duration of the plan, allowing us to meet our loan repayments while maintaining sufficient headroom to deal with any unforeseen circumstances.

The total initial funding requirement for our business is €64,500.

Our partners will contribute €35,000 (€20,000 of share capital and €15,000 of contribution to the director loan), in other words 54% of the total amount.

We would like to obtain a VAT bridging loan (a short-term loan that's repaid once VAT credit is claimed from the authorities) of €9,500 and a 5-year loan of €20,000 to complete the financing.

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Jewellery shop business plan template faq.

A jewellery store business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

• A written part that presents, in detail, your jewellery business, the team, your strategy, and your medium-term objectives.
• A financial forecast that highlights the expected profitability of the jewellery shop and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a jewellery shop, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your jewellery shop.

Writing a jewellery shop business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

• You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
• You may encounter writer's block (especially if it's the first time you're writing a business plan for your jewellery shop)
• You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
• You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
• Any updates to your jewellery shop business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and jewellery shop business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

The budget to start and run a jewellery shop will depend on the exact concept and location.

A small local jewellery store doing mostly costume jewellery requires a limited investment. A store offering a selection of exclusive jewellery, watches and repairs amongst other things will require a larger upfront investment and more staff to operate.

As an example, in our jewellery shop business plan template the total initial funding requirement amounted to €64,500, with the founders contributing €35,000.

In order to assess the exact budget for your jewellery shop idea, you need to do a financial forecast using a financial projection tool such as the one we offer .

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

• Access to one of the best business plan software on the market
• Access to our jewellery shop business plan template which contains a complete example of a written business plan and financial forecast to start a jewellery shop
• Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
• Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

• You can only create one business plan
• The financials of the first year are visible, but data for other years are hidden
• You can export your plan in PDF but not in Word or CSV
• No access to our business plan templates

You can create your account and start your free trial here .

Access to our template is included with all our paid subscriptions.

Please visit our pricing page to learn about this in more detail.

Other business plan templates and resources to discover

4+ SAMPLE Jewelry Business Plan in PDF | MS Word | Google Docs

Jewelry business plan | ms word | google docs, 4+ sample jewelry business plan, what is a jewelry business plan, different types of jewelry , benefits of using a jewelry business plan, basic elements of a jewelry business plan, how to create a jewelry business plan, what are the key elements in a jewelry business plan that should be included, is jewelry making profitable, what are the different types of business plans, what type of jewelry is a great investment, what is the difference.

Jewelry Business Plan Template

Basic Jewelry Business Plan

Jewelry Business Plan in PDF

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1. antique jewelry, 2. costume jewelry, 3. vintage jewelry, 4. pre-owned jewelry, 5. fine jewelry, 6. high jewelry/ haute joaillerie, 1. focuses on priorities, 2. doubles organizational success ratio, 3. clear communication and delegation, 4. better goal achievement , step 1: research and analyze the target market, step 2: set business goals and objectives, step 3: identify the strategic position , step 4: design an effective plan, step 5: review and execute the business plan, what is the difference between a business plan and a marketing plan , share this post on your network, file formats, word templates, google docs templates, excel templates, powerpoint templates, google sheets templates, google slides templates, pdf templates, publisher templates, psd templates, indesign templates, illustrator templates, pages templates, keynote templates, numbers templates, outlook templates, you may also like these articles, 5+ sample investment company business plan in pdf.

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Jewelry Business Plan

The good thing about choosing jewelries as the main product of your business is the fact that everybody wants one. Rings, necklaces, bracelets, anklets, and even watches are now a staple must-have. For fashion connoisseurs, they are indispensable. For husbands and boyfriends who just can’t choose a perfect gift for their lady, jewelries are their savior. For generations of ancestors who want to have a piece of them passed down to their successors, these are the perfect heirloom. You may also see business marketing plans .

Jewelry Business Plan Example

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Jewelry Marketing Plan Template

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Regardless of the occasion, the purpose, and even the wearer’s sexual preference, there is a jewelry set made just for them. So if you have a knack for creating jewelry, making unique designs with any material you can find, and have a natural talent for making pretty things, then the jewelry industry is perfect for you. You may also see marketing plans .

However, you must know that there is a lot of heated competition in this industry. That’s because the number of jewelry stores are escalating faster than a launched rocket. But recent study have discovered that so is their revenue. You may also see  catering business plan

In the United States alone, the fine jewelry industry has a total sales of $61.9 billion in 2017, fine watch sales have skyrocketed to $61.9 billion, and whole jewelry supplies sales have increased by 2.4%. Although the competition may scare you away, these staggering numbers will surely win you right back. You may also see event project plans .

Handmade Jewelry Business Plan Example

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Jewelry Boutique Business Plan Example

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Home-Based Jewelry Business Plan

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Essential Tips on How to Start a Jewelry Business

Don’t be overwhelmed by the amount of competition and pressure that comes with starting a new business. Of course you will have to work hard to get people to notice your brand, but that will come easy if you follow these suggestions:

Write down your mission statement and business goals.

Although doing this part of your business may seem like a waste of time (because customers will want to see necklaces not boring documents) but it’s actually an important step in understanding your identity as a business.

You need to take a step back and review the reason why you have started that business in the first place. Pro tip, nobody will appreciate if your rationale states that you’re doing it for the money. So come up with a statement that can mirror what’s truly essential to you.

For example, did you start this business because it has always been your passion to create lovely crafts? Or are you doing this because you are a jewelry lover yourself, and would want nothing else but to be surrounded by what you love? Determine the real reason why you’ve chosen this industry among all others.

Once you’re done with that, create a list of your priorities and goals, those you will spend your efforts and resources to spend. Having a definite course to follow and a solid goal to work toward can give meaning to your business’s everyday operation. This can help you make sure that at the end of, say, five years, you’ve earned more than just monetary profit.

Also, when writing your business plan, make sure that you pay attention to the following points:

• Determine who your target customers will be. By knowing the crowd you will be attracting with your marketing strategies, you can study their preferences so that you can design your jewelries based on what they like. This can also give you the chance to focus your marketing techniques on the group of people who you can actually convert into becoming your patrons. You may also see annual plan examples .
• Start thinking about how you can create jewelry pieces that will help your business stand out among all its competitors. This can also help you decide which designs you want the public to associate to you. You may also like company plan examples .

Do a cash flow forecast for your designs.

It’s important for you to have the ability to predict how much cash you will need to run your business smoothly for at least a couple of months. Remember, you’re still new to the industry and to the eyes of the public. You are yet to make a lasting impression. The few months after your opening will mostly be spent on trying to earn loyal customers, and getting back your investment. Don’t think about profits just yet. You may also check out how to make a business plan .

But you will still need to have a bracketed amount that you can us to monitor your spending. A lot of business fail because they spend more than they earn. (Unfortunately, the same concept works for people.) Make sure that you don’t overspend. You will still need money to buy the materials for your products, and to pay your staff.

The financial aspect of a business is of utmost importance. A business’s success can be judged based on it. To make sure that it doesn’t become the reason for its downfall, having and maintaining a cash flow is a key element of starting a business and keeping it afloat. You may also check out strategic plan examples .

Concoct a creative name for your business.

Your business’s name is going to be the first thing about you that people will know, which means that it will create the crowd’s general first impression of you. So if you choose some lame, cliche jewelry store name like, say, Sparkles (which brings to mind a cute chihuahua instead of classy necklaces), your business is going nowhere but south. You may also like hotel business plan examples .

Your store’s name should reflect who you are as a store while also doing a great job at mirroring your style and creativity. Your name should make everyone who hears it drop whatever they are doing to go check you out. Here are some points to mull over before choosing a name for your business:

• Make sure that the name you come up with is still directly related to the common industry terms that the public is already familiar with. We want unique, but not to the point that your name’s concept becomes too incomprehensible. You might be interested in business plan guidelines examples .
• You need to choose a name that can effectively communicate the brand message that you are trying to promote. Are you a store who specializes in antique jewelry? What about the name  Kaleidoscope ? It has this elegant ring to it that can perfectly match the classic artifacts you are selling. Or what about the name  Pandora’s Box to give your store that magical vibe?
• Most important of all, make sure that the name you have chosen has not already been taken by others. This will not go well with the authentic style you are trying to project. Plus, it can only confuse your customers. You might also be interested to know  how to create a business plan .

Business Plan for Jewelry Store

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Jewelry Business Plan Questionnaire

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ABC Jewelry Shop Business Plan

Size: 32 KB

Create a logo for your jewelry brand.

Creating your physical identity doesn’t end after you’ve picked a name. You also need to have a memorable logo attached next to it. The visual element that the logo will add to your store will make your brand easier to identify. It will also serve as your company’s representation in the competitive jewelry industry. You may also see  brand marketing .

Conduct a market research.

It’s important to keep challenging yourself and to always try to make your marketing efforts better than the previous ideas you’ve had. However, in this industry where your deadliest rival is not yourself, conducting market research to also get a grasp on the pulse of your competitors can help you make your business more successful.

Explore the marketplace you are a part of. Since it is an important aspect of your business, you need to make sure that you are not falling behind on the latest trends and updates. It can also help you determine what your customers want, and to identify the means you can use to meet their whims. You may also check out market analysis business plan examples .

Utilize social media.

Everybody has a social media account nowadays. Make sure you are too. Don’t limit your audience to the few people who pass by your store’s physical location every day. Why would you settle there if you can have the whole world as your audience? Connecting your business to a media networking platform is the fastest way to get the word out about your existence.

You can use image-based social media channels, such as Pinterest, Instagram, and Snapchat, to showcase the various jewelry designs you have. This way, you no longer have to give out flyers to invite people into your store. They will willingly come to you after seeing the gorgeous designs you’ve posted. You might be interested in risk plan examples .

Integrate passion into your creations.

There are competitors everywhere (in case you don’t already know). There are probably two jewelry stores in your block alone. With all these other brands who are constantly trying to attract the same set of customers you are trying to lure, if you don’t improve your strategies, your business can only go so far.

But even if you are on every single social media platform, and even if you have the coolest name and the most chic logo, all these efforts cannot guarantee that you’ll get all the customers you want. At the end of the day, it will all boil down to one factor: the quality of your products. You may also see  how to do market analysis of a business plan .

The reason people will check your store out is because you have successfully created the impression that you create unique and creative jewelry pieces. So if they go to your store and they realize that you weren’t being very honest about being unique or being creative, these customers will leave your store empty-handed.

This is a great waste of all your marketing efforts, time, and money. Make sure that every one of the customers that you’ve successfully invited into your store gets out of it full of good comments about your store and products. They should be willing to come back for another purchase, and they should want to talk about your store to their friends. You may also like business operational plan examples .

The only thing that can help you achieve this are good products. Don’t lie to your customers even before they become loyal to you. If your advertisements say authentic and artistic, make sure that’s what you give them.

Jewelry Business Plan Template

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Startup Jewelry Business Plan Example

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Pricing your jewelry

Often the most difficult part of running a business for beginners is choosing the right amount to charge for the products they own. Some make the mistake of pricing too low for the fear of scaring customers away. But don’t be scared to price your jewelry too high if you know that the product is worth the cost.

When pricing, make sure you take into the equation the amount you have spent for the materials used to make the product. Every single penny must be counted to make sure that you won’t have any unwanted cuts in your profit just because the pennies you refused to count added up to dollars in the end. You may also see  simple business plan .

Aside from the production of the product, you should also calculate the packaging materials and the cost of labor. You should also think about the monetary compensation that you and your staff deserve, plus the bills you need to pay to maintain your store. If you fail to think about these factors when pricing your jewelries, you might end up with less than you deserve. You may also see  business proposal examples & samples .

Handmade Couture Jewelry Business Plan

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Jewelry Business Plan Sales

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Be prepared for occasional failure

Don’t be too hard on yourself and your business. Just because you didn’t reach your monthly quota for the first few months of your business doesn’t mean that you are a failure (unless this keeps going for an entire year). You may also see  catering company business plan

Once you’ve finished the preparations, sourced out your supplies and marketing materials, and set accurate prices for each product, you are now ready to launch your brand. But the journey will not be smooth from here.

There will be setbacks and failures. But there will also be achievements and successes. Savor all of these moments because it’s all a part of the experience. Commit each one to memory because you will need it in the long run. Know that you’ve prepared everything that you can, and whatever failure you will encounter is not your fault. It will take time to build your business as a trusted brand, but you’ll get there. You may also check out business plan outline with examples .

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Jewelry Business Plan Toolkit

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The Jewelry Business Plan Toolkit is the perfect resource whether you are just launching or realizing later in the process that your business needs some attention to get off the ground.

A business plan is a tool to help you work through planning and preparation steps so your jewelry business will be successful. Some small business owners shy away from creating a detailed business plan because they feel overwhelmed by the process and don't have access to the right resources. That's where the Halstead Jewelry Business Plan Toolkit comes in. The core pillar of our mission at Halstead is small business development in the jewelry field. So we created this toolkit to help all jewelry artist entrepreneurs create their jewelry business plan and thrive.

Starting a business can be overwhelming, especially if you have to apply for financing to help it get off the ground. Having a solid business plan prepared not only makes the process easier but shows lenders you’re ready and have put a lot of thought into how your business will work. The Halstead Toolkit helps small business owners create a more robust jewelry business plan to use when applying for loans or investment funding. Or, it can simply guide your strategic planning to help you successfully build your business.

We have broken down the business planning process into 12 steps. We recommend you take a week to focus on each step so you can give each one your full attention. Each week has a detailed list of recommended or required tasks to complete and links to resources available to help you gather the right information. The interactive toolkit guides you through the whole process with everything you need to create your jewelry business plan in one place.

Each week follows a basic format with tips, prompts and a checklist. These sections will walk you through the steps to create a successful business plan. The prompts are meant to make you think and may require some research. We've given you a wide array of resources that range from free web articles to downloadable interactive forms to recommended consultants. 

The best part is that this toolkit is not just for entrepreneurs just starting a business. This is also a great resource for jewelers who are looking to further grow their business or re-strategize. Whether you are just starting out or need to rethink your business strategy the Toolkit will help you confidently create a solid plan for your future. Get started today and download the Jewelry Business Plan Toolkit !

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Handmade Jewelry Marketing Plan Template

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Are you a small business owner or independent artisan creating and selling beautiful handmade jewelry? If so, you know that marketing is essential to growing your brand and increasing sales. But where do you start?

ClickUp's Handmade Jewelry Marketing Plan Template is here to help you navigate the world of marketing with ease. With this template, you can:

• Develop a comprehensive marketing plan tailored specifically to your handmade jewelry business
• Identify and target your ideal customer base to maximize your reach and impact
• Create a cohesive brand message and visual identity that resonates with your target audience
• Implement effective marketing strategies to increase brand awareness and drive sales

Don't let the intricacies of marketing overwhelm you. With ClickUp's Handmade Jewelry Marketing Plan Template, you'll have all the tools you need to create a successful marketing strategy and take your business to new heights. Get started today and watch your sales soar!

Benefits of Handmade Jewelry Marketing Plan Template

Crafting a marketing plan for your handmade jewelry business can make all the difference in achieving success. Here's how our Handmade Jewelry Marketing Plan Template can help you:

• Streamline your marketing efforts by providing a clear roadmap and strategy
• Identify your target audience and tailor your messaging to reach them effectively
• Build brand awareness and increase visibility in the crowded jewelry market
• Develop a cohesive and consistent brand identity across all marketing channels
• Maximize your return on investment by focusing on the most effective marketing tactics
• Track and analyze your marketing efforts to optimize and improve your results
• Boost sales and profitability by attracting more customers and increasing repeat purchases

Main Elements of Handmade Jewelry Marketing Plan Template

If you're looking to make your handmade jewelry business shine, ClickUp's Handmade Jewelry Marketing Plan template is just what you need! Here are the main elements of this List template:

• Custom Statuses: Keep track of your marketing tasks with 6 different statuses, including Cancelled, Complete, In Progress, Needs Input, Planned, and To Do.
• Custom Fields: Use 6 custom fields, such as Quarter, Task Type, Impact, Progress, Percent Completion, and Effort, to add specific details and track progress for each marketing task.
• Custom Views: Access 5 different views to stay organized and focused, including Key Results, Timeline, Getting Started Guide, Objectives, and Progress Board.
• Marketing Planning: Utilize ClickUp's features like Goal setting, Gantt chart, and Calendar view to plan and track your marketing efforts effectively.
• Collaboration: Communicate and collaborate with your team seamlessly using comments, task assignments, and real-time notifications.
• Integration: Connect ClickUp with your favorite marketing tools like Trello, Google Drive, and Slack for streamlined workflows and enhanced productivity.

How to Use Marketing Plan for Handmade Jewelry

If you're a small business owner in the handmade jewelry industry, having a solid marketing plan is crucial to your success. Follow these five steps to effectively use the Handmade Jewelry Marketing Plan Template in ClickUp and take your business to the next level:

1. Define your target audience

Before diving into marketing strategies, it's essential to have a clear understanding of your target audience. Who are your ideal customers? What are their demographics, interests, and purchasing behaviors? By identifying your target audience, you can tailor your marketing efforts to reach and engage the right people.

Use custom fields in ClickUp to create categories for different customer segments and gather data on their preferences.

2. Set your goals and objectives

What do you want to achieve with your handmade jewelry marketing efforts? Whether it's increasing brand awareness, driving sales, or expanding your customer base, clearly define your goals and objectives. Make them specific, measurable, achievable, relevant, and time-bound (SMART) to ensure they are realistic and actionable.

Create tasks in ClickUp to outline your goals and track progress towards achieving them.

3. Develop your marketing strategies

Based on your target audience and goals, it's time to develop marketing strategies that will resonate with your customers and help you reach your objectives. Consider a mix of online and offline tactics such as social media marketing, influencer collaborations, email marketing, attending craft fairs or trade shows, and partnering with local boutiques.

Use the Board view in ClickUp to create columns for each marketing strategy and assign tasks to team members responsible for implementing them.

4. Implement and track your marketing activities

Once you have your strategies in place, it's time to put them into action. Execute your marketing activities consistently and monitor their performance closely. Keep track of key metrics such as website traffic, social media engagement, conversion rates, and sales to evaluate the effectiveness of your marketing efforts.

Utilize the Automations feature in ClickUp to automate repetitive marketing tasks and streamline your workflow.

5. Review, analyze, and optimize

Regularly review and analyze the results of your marketing activities to identify what's working and what needs improvement. Adjust your strategies and tactics accordingly to optimize your marketing plan. Stay up-to-date with industry trends, experiment with new ideas, and listen to customer feedback to stay ahead of the competition.

Use Dashboards in ClickUp to visualize and analyze your marketing data, making it easier to make informed decisions and optimize your marketing plan.

By following these steps and leveraging the Handmade Jewelry Marketing Plan Template in ClickUp, you'll have a comprehensive and effective marketing plan that will help you grow your handmade jewelry business and reach your target audience with confidence.

Get Started with ClickUp’s Handmade Jewelry Marketing Plan Template

Small business owners or independent artisans who create and sell handmade jewelry can use the Handmade Jewelry Marketing Plan Template to effectively promote their products, build brand awareness, target their desired customer base, and ultimately increase sales and profitability.

To get started with this template:

Hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful marketing plan:

• Use the Key Results View to set specific marketing goals and track your progress towards achieving them
• The Timeline View will help you visualize your marketing activities and plan them out over time
• Refer to the Getting Started Guide View to get tips and guidance on setting up your marketing plan
• Use the Objectives View to define your marketing objectives and outline the strategies and tactics to achieve them
• The Progress Board View will help you track the status of each marketing task and ensure everything is on track
• Organize tasks into six different statuses: Cancelled, Complete, In Progress, Needs Input, Planned, To Do, to keep track of progress
• Update statuses as you work through your marketing plan to keep team members informed of progress
• Monitor and analyze tasks to ensure maximum productivity and success in your marketing efforts.

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Handcrafted Jewelry Business Plan

Handcrafted jewelry business plan presentation, free google slides theme and powerpoint template.

What does it take to bring a product to success? Well, a lot of hard work and effort and also having creative resources at your disposal to organize the work. Let's take an example. Your product is a handcrafted jewelry brand. You have made a business plan, in which you have analyzed the market where your product fits, you have prepared the marketing plan, the operations and management plan and you have established the budget for everything you need. All this represents the work. Now there is the creative resource, for example an elegant template in which to include all this information, make it clearer and more visual and be able to present it to colleagues or investors. Then use this template with blue stains as decoration that includes all the sections of a business plan!

Features of this template

• 100% editable and easy to modify
• 37 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the resources used

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Mercury City Tower, an Award-Winning Mixed-Use Development in the Moscow City Business District

This stunning golden tower is 339 metres high with 75 floors – making it 29 metres taller than london’s skyscraper the shard. its diagonal lines echo the aggressive geometry introduced by vladimir tatlin, the founder of the constructivism movement in architecture which flourished in 1920’s moscow. apartments at mercury city tower are the embodiment of an entirely new lifestyle, completely altering perceptions of time and its density. here residents can quickly and easily pass from the hectic pace of the modern metropolis to an atmosphere of contemplation and serenity. corresponding to the highest possible standards, the apartments offer optimum security, breathtaking city views, supreme comfort and a wide range of services and amenities. the building also complies with the highest standards established for class a+ premium office space. the rentable office area occupies floors 4 to 39 and covers approximately 78,000m², combining pragmatism with aesthetics and beauty with functionality. the private club floor includes lounge zones, a bar and cigar rooms, all at the exclusive disposal of mercury city tower’s residents and their guests. a banquet hall named mercury space has also hosted private events for such companies as sap, visa and the state department of government of moscow..

Mercury City Tower +7 (495) 730 54 72 [email protected]  www.mercury-city.com

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A guide to the very best shopping in Moscow

Sep 17, 2019 • 5 min read

While shopping in GUM department store be sure to check out its famous glass roof © Popova Valeriya / Shutterstock

Shopping in Moscow can be quite a daunting experience – you can walk for miles without finding anything but mass-market brands and overpriced boutiques. But, if you do it right, it can also be quite fun. Here are our top tips on how to get the most out of your shopping trip in Moscow.

Shopping malls 

There are many shopping malls all around Moscow, but there three that double as bona fide tourist attractions: GUM, TsUM and Detsky Mir, all within walking distance from each other. GUM is one of the oldest department stores in the country. It’s famous for the glass roof designed by one of Russia’s most celebrated architects, Vladimir Shukhov.  Today it serves as a high-class shopping mall. There are plenty of luxury shops, a supermarket that sells lots of signature Russian goods and several places to eat. Head to the more expensive  Bosco Cafe with a Kremlin view or, for a budget option, try the Soviet-style cafeteria Stolovaya No 57 . GUM also occasionally hosts contemporary art exhibitions in one of its three main aisles.

The Red Square and beyond: a guide to Moscow’s neighbourhoods

TsUM  is another shopping mall from the pre-revolutionary times. It’s the most luxurious store in the city, famous for its paper bags that many Muscovites carry around or post pictures of on Instagram to let everyone know they shop there. Full of haute couture boutiques, TsUM also has a rooftop restaurant Buro , frequented by Russian celebrities. Tsentralny Detsky Mir  children's store is perfect if you are looking for a gift for a kid or want to check out its awesome viewing platform with good views over central Moscow. At just R50 per ticket it’s a steal. 

Food stalls and markets 

There are two food markets that are worth checking out in Moscow.  Danilovsky Market  became the trailblazer of Moscow’s foodie revolution when it got an uplift in 2017. As well as many trendy food stalls, the market also hosts lectures, film viewing and even theatre productions, and it recently opened an antiques section. It’s an architectural landmark, a masterpiece of late Soviet modernism that looks like a UFO. Food at  Usachevsky Market  tends to be a bit more pricey and upmarket. Both markets also sell plenty of fresh produce, local cheeses and cured meats.

Antiques and flea markets 

Shopping can also be a way to get away from the major landmarks and explore some sights off the beaten path. Moscow’s #1 flea market is  Izmailovsky , located in and around the pseudo-historical complex 'Izmailovsky Kremlin' with its colourful walls and domes. Open daily, it’s best to come here on the weekend to catch better deals. Admittedly tacky, Kremlin has a handful of weird museums like the Vodka History Museum or Baba Yaga Museum (Baba Yaga is a Russian fairy tale character). Part of the market had been gentrified into creative cluster Vernissage , with hipster coffee shops, various workshops and Svalka , an enormous two-floor secondhand shop with everything from used books to vintage clothing.

For high-class antiques, rare books and icons head to Antikvarnaya Lavka (Antique Store) just off Bolshaya Nikitskaya street (5 Kalashny Pereulok). Here you can snag a real masterpiece – a painting or a sculpture – but the prices are quite steep. 

Four great day trips from Moscow

If you are looking for a more authentic place with less hustle, one option is the antiques market on the premises of vodka distillery Crystal (4 ul Samokatnaya), which you can reach by taking tram 20 to Samokatnaya ul from the exit of metro Chkalovskaya. The market is located in the basement of one of the red-brick factory buildings. There are plenty of antiques, books and various Soviet-time memorabilia, such as Stalin and Lenin busts. While at Crystal, be sure to check out great works of street art – they are all around the factory premises. 

For die-hard antique collectors there’s also a place right outside of Moscow – Novopodrezkovo market (also know as Levsha market). Take a suburban train from Leningradsky station to Novopodrezkovo (approximately half an hour), cross the tracks to the other side and there you’ll find it – a treasure trove of used books, vinyl records, clothing, paintings and antique furniture.   

Where to shop for Russian designs

Gosha Rubchinskiy might be the only Russian clothing designer of world renown, especially after his collaboration with Kanye West, but there are many more up-and-coming fashion stars worth checking out. One of the places to do it is KM20 , the place Moscow fashionistas, with streetwear brands from all over the world and a lot of very rare items. There's also one of the best vegetarian cafes in Moscow on second floor. 

GUM shopping mall has a two-storey store devoted to Russian designers –  Sektsiya (Section). Section sells products made by 50 Russian brands, from accessories to Heart of Moscow souvenir pins. Plus there’s a bar overlooking the Red Square. 

If you are not into high fashion, but still interested in getting a cool outfit with Cyrillic script, check out the creative cluster centred around two abandoned factories: Flakon and Khlebozavod . One of the biggest stores is Zaporozhets Heritage  at Flakon , which sells clothing and accessories styled after various Soviet pop culture icons. The northern part, Khlebozavod, hosts several shops like Yunost  and Khlebny  that take a more punk-rock approach to streetwear. After shopping, have a pint at a great local craft beer bar Svoboda  or a coffee at Floo .        

Sputnik 1985 is a Russian clothing brand specialising in hoodies and hats with quotes in Cyrillic and retro prints. The store is located in a courtyard on Pokrovka street (19 Ulitsa Pokrovka). 

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The spiraling 246m high Evolution Tower is located on plots 2-3 of Moscow-City high-rise business district on Presnenskaya Embankment of Moscow river. New multi-function center occupies the territory of 2.5ha in area, 2ha of which is a landscaped terraced civic plaza, the integral part of the new city piazza, the central open public space of Moscow-City business downtown.

ivic plaza includes 10m high ceremonial stairs (leading from embankment and pedestrian Bagration Bridge to the higher terraced levels) as well as landscaped areas with green lawns, trees, water features, travellators and feature lightboxes.

Evolution Tower

Location: Moscow, Russia

Typology: High-Rise, Office, Mixed-Use

Years: Construction 2011-2014

Status: Built

Height: 246m

Design team: GORPROJECT  (2011-2015), 

RMJM Scotland Ltd 

(original concept 2005-2007)

Under the piazza levels the 2-storey retail mall connects the Evolution Tower with metro station and pedestrian bridge over Moscow river, thus integrating the new development into the large Moscow-City district, the Europe's newest and most ambitious high-rise cluster (7 of 10 highest European skyscrapers ae located here), housing over 4 million square meters of office and retail areas with associated transport and engineering infrastructure.   

The Evolution Gallery mall houses food court and 6,000m2 family entertainment and educational center for various children activities (the first center of that kind in Moscow). 

The 82,000m2 office tower has 52 levels rotated 3 degrees each floor with overall twist reaching 156 degrees clockwise. With world’s largest innovative cold-bent glazing the tower façade provides seamless floating reflection that rotates the panoramas of Moscow skyline vertically, where the reflected clouds moving up enhance the dynamic visual impact of the twisted tower, an unprecedented optical effect in the world architecture.  The Crown with supporting steel structure made of two twisted arches provides the helipad at the very top as well as the open observation roof decks at Levels 51-52 featuring the best panoramas of Moscow riverside with views towards the historical center. 

From the very beginning the developer and architects have set an ambitious task to create a recognizable and symbolic tower, the new icon of contemporary Moscow.  The sculptural DNA-shaped twisting tower symbolizes the evolution spiral with the white façade ribbon wrapping over the roof in a form of 90-degree twisted infinity symbol, which speaks of philosophical concept of evolution and celebrates the development of human civilization. From spiraling onion domes of St. Basil to the iconic Tatlin Tower concept the Russian architecture was obsessed with idea of spiral. The simple and innovative design was based on principles of twisting square-shaped floor plates with vertical structural RC frame supported by a central core and 8 columns with continuous beams and 4 spiraling columns at the corners. 

The proposed structural scheme with cantilevered continuous RC beams and cantilevered floor slabs  picking up the overhangs from the twisted floor plates appeared to be simple, efficient and economical. The complex sculptural tower façade envelope was built using the innovative cold-bent glazing with flat double glazed units cold-formed in 3D within the aluminum frame under its own weight to avoid stepping in geometry. This approach appeared to be both more energy-efficient and more cost-efficient solution in comparison to the stepped curtain wall units previously applied in some twisted unitized facades. 

The multifunctional architectural glass by Guardian significantly reduces the solar gain whilst providing the double glazed unit thermal performance equal to standard triple glazed unit normally used in Moscow to withstand harsh winter conditions. The use of innovative TWIN elevators by ThyssenKrupp saved 2 shafts within the core (10 TWINs instead of 12 double-deckers in the original concept) and contributed to the overall project sustainability with lesser power consumption per passenger. Other sustainable design features include green roofs over the retail mall and integrated coil floor heating under landscaped civic piazza levels using the return water in winter to melt the snow and ice for the safety of pedestrians. The reinforced concrete formwork by PERI, including self-climbing ACS formwork specially designed for the twisting corner columns, allowed to achieve the impressive speed of RC frame construction of 6 days per floor due to perfect site logistics by Renaissance Construction as main contractor. 

All innovative design solutions and optimizations secured the delivery of this fairly unique skyscraper within the project plan and almost within the budget of the standard ‘benchmark’ high-rise building. This turned out to be a major achievement of the design and construction teams. 

The organic twisting silhouette dominates on its background of extruded glass towers greatly contributing into the overall composition of the high-rise Moscow-City cluster. The development delivered a significant open public space on the landscaped roof of the retail mall, thus providing the perfect mix of business uses with public and social activities of the civic plaza and the mall with its food court and core family entertainment function. The synergy of that mix with large underground car-park complemented by the direct link to the metro station and pedestrian bridge as means of main public transportation secured the successful project completion with the recent entire tower acquisition. Bold shape and timeless aesthetics as added values brought by its unique architecture materialized in a commercial success of this project with the tower being fully acquired for corporate headquarters even in the context of oversupply in the Moscow office market. The outstanding quality of architecture and its fine detailing, state of the art building services and communications of Class A office Tower together with the highest level of transport accessibility  (direct access to metro station from the lobby, large car-parking, proximity to boat pier and helipads) make this property very attractive for tenants and visitors. The beautiful riverside panoramas from offices are complemented by green roof and water features of the large 2ha terraced civic piazza as the main recreational outdoor space with direct link from the office tower lobby. 

The highest quality of façade cladding, glazing, vertical transportation and MEP equipment from leading European and international suppliers provided the truly Class-A office environment with the luxury of minimalist spirit in the architecture of the new landmark on the Moscow skyline. Even before its completion the sculptural spiral of Evolution Tower, more often appearing in commercials, posters and magazines, became a new icon for modern Moscow as the symbol of its business ambitions and fast development. The Evolution Tower also became the monument to the courage of its developer (Snegiri Group) and investors, who built the great deal of trust with architects, engineers and contractors by investing their efforts and funds in a challenging adventure of designing and building the unique and innovative skyscraper for the capital of Russia. 

Evolution Reflections

Philipp nikandrov.