marketing phd in germany

UNIVERSITY OF COLOGNE

Faculty of management, economics and social sciences marketing area, phd program of the marketing area.

The Marketing Area actively engages in the advancement of PhD students at the University of Cologne. Therefore, professors from the Marketing Area offer several PhD courses on an irregular basis. You can find a list of current courses below. For more information click on the respective course.

If you are interested into general information on the PhD program of the university of Cologne, click  here  for further information.

For potential open PhD positions at one of the chairs of the marketing area, click  here  to check out our career section.

Courses in the Summer Semester 2023

• How to Publish in A-Journals

Courses in the Winter Semester 2021/22

• Conceptual Rigor

Courses in the Summer Semester 2022

• How to publish in A-Journals
• Graduate Seminar in Marketing Strategy

• Degree Programs

Dear prospective students, Welcome to the Marketing Ph.D. program here at Goethe University Frankfurt! We are glad we caught your interest in this selective program that only very few German universities offer. Frankfurt is a vibrant city with endless opportunities in education, culture, recreation—and research. As a graduate student in our group, you will face many exciting and rewarding challenges. Classes are small and opportunities to work with faculty members one-on-one are large. We are dedicated to graduate education and research and are making every effort to provide the best guidance and support to you. We hope you share our passion for research, seek to break new intellectual ground and contribute to the academic conversation in our field. We are extremely proud that our graduates found placements in tenured and tenure-track positions in a wide range of countries (Germany, Switzerland, Austria, UK, US, Spain, and the Netherlands) and left their mark on dozens of national and international dissertation awards. Our students are also regular presenters at renowned international conferences and are offered visiting positions at top-notch universities and research institutions. Marketing analytics lie at the core of our program. Increasing digitalization leads to a strong increase in available data and novel research questions that challenge accepted business paradigms. Through exciting practice partner projects, as well as through Goethe University Frankfurt’s incomparable access to secondary databases and our very own experimental laboratory, we are best equipped to study these research questions that move the needle in today’s business and societal landscape. As the largest marketing department in Germany, sized by tenured faculty, our department houses faculty experts that approach these questions through the most diverse set of theories and methodologies, ranging from quantitative econometric modeling, over marketing strategy, to consumer psychology. You will join a wonderful community of scholars and fellow Ph.D. students in which doors are open and lasting friendships are built. And be assured that, although there is a great deal to learn within the marketing field alone, you will always be part of a larger interdisciplinary community of distinguished faculty and enthusiastic students here at Goethe University Frankfurt. I invite you to explore the details of our graduate program in Marketing through the links found here. Please reach out if you have any specific question about the program that we missed to answer on these webpages. We are delighted that you are interested in our program and are very much looking forward to meeting you! Best regards, Simone Wies Academic Director - Ph.D. Program in Marketing

• General Information
• Tuition fees

Application & Admission

Language requirements, program features.

• List of Universities

2716 Study programs

Study International Marketing in Germany: 17 Universities with 16 English Degree Programs

All important info for international students in germany (2024/2025).

International Marketing is a specialized field focusing on marketing strategies and practices across global markets. This discipline addresses the challenges and opportunities of marketing products and services in different cultural, economic, and political environments worldwide. Students learn about global market research, international branding, cross-cultural communication, and adaptation of marketing strategies to diverse consumer needs. The curriculum combines elements of marketing, international business, and cultural studies, emphasizing understanding global consumer behavior and market dynamics. Skills developed include strategic planning, multicultural understanding, and international market analysis. Career paths for International Marketing graduates include roles in global brand management, international market research, export marketing, and strategic planning for multinational companies, where they navigate the complexities of marketing in a globally interconnected world.

Study Programs in English

Universities

Universities in International Rankings

€ 0 (8 programs for EU citizens, 6 programs for Non-EU citizens)

€ 16,680 per semester (1 program for EU citizens/Non-EU)

Winter Semester

between April 15 and March 15

Summer Semester

between April 30 and July 15

Top-ranked German Universities in International Marketing

private (state-approved) University of Applied Sciences

No. of Students: approx. 100,000 students

Program Fees: € 4,530 - € 5,975 (per semester)

Tuition Fees

3 english degree programs for international marketing in germany.

Munich Business School Munich

International marketing and brand management.

Pforzheim University Pforzheim

Business administration / international marketing.

Furtwangen University Villingen-Schwenningen

International business management (ibm).

Application Deadlines

Winter Semester 2024/2025

Summer Semester 2024

Winter Semester 2025/2026

Open Programs

20 programs

Application Modes

Application process.

Fulda University of Applied Sciences Fulda

Social sciences for intercultural relations.

Anhalt University of Applied Sciences Bernburg (Saale)

International trade.

Hochschule für Wirtschaft und Recht Berlin Berlin

International marketing management.

TOEFL Scores

Cambridge Levels

5.5 (2 programs )

72 (2 programs )

B1 Preliminary (PET) (1 program )

7 (2 programs )

100 (1 program )

C1 Advanced (CAE) (1 program )

Aalen University Aalen

International marketing and sales.

TH Mittelhessen University of Applied Sciences - THM Giessen

Digital and international marketing.

Technische Hochschule Nürnberg Georg Simon Ohm Nuremberg

International marketing.

2-7 semesters

→ View all programs with online courses

Master of Arts

Master of Business Administration

Master of Science

Bachelor of Arts

Bachelor of Science

Winter intake

Summer intake

Winter & Summer intake

List of all German Universities offering English-taught Study Programs in International Marketing

Aalen University

Program Fees: € 0

M.A. (Master of Arts)

accadis Hochschule Bad Homburg - University of Applied Sciences

Program Fees: € 5,700

Anhalt University of Applied Sciences

Program Fees: € 800

MBA (Master of Business Administration)

FH Münster University of Applied Sciences

Fulda University of Applied Sciences

B.A. (Bachelor of Arts)

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International Programmes 2023/2024

PhD Programme with Tracks in Accounting, Economics, Finance, and Marketing PhD Programme in Accounting, Economics, Finance, or Marketing

Goethe university frankfurt • frankfurt am main.

• Course details
• Costs / Funding
• Requirements / Registration

The Graduate School of Economics, Finance, and Management (GSEFM) constitutes an alliance involving Goethe University Frankfurt, Johannes Gutenberg University Mainz, and Technische Universität Darmstadt.

Courses are held exclusively in English.

Pre-semester courses start around mid-September.

Applications will be reviewed in three stages with the following deadlines:

31 January 31 March 31 May

Particularly strong candidates from the first two stages will receive a positive admissions decision within approximately six weeks of the deadline for the respective stage. Other applicants from these two stages will receive the admissions decision together with the applicants from stage three.

Applicants from the third stage will learn about a positive admissions decision by the middle of July. All applicants who could not be admitted will be duly informed once the admissions process has been completed.

GSEFM strongly encourages candidates to apply in stage one or stage two to have sufficient time for visa applications and other arrangements. Additionally, all financial aid for PhD programme students may be awarded during the first or second stage of the admissions process.

Compelling for its coverage of both theory and empirical analysis, the PhD programme at GSEFM offers a two-year cycle of doctoral-level courses developed specifically to transmit a rigorous methodological framework in the core areas of each track of the programme (economics, finance, marketing and accounting), followed by courses designed to expose students to the research frontier in a variety of fields of specialisation (accounting, development and international economics, econometrics, finance, macroeconomics, marketing, and microeconomics). The curriculum of the programme pays special attention to helping students with a smooth transition from the course phase to the dissertation writing phase. It thus contains various structural elements in the dissertation writing phase (including a third-year research paper requirement, a guided teaching requirement, transferable skills courses, and a job market course), intended to help students to complete their doctoral education and present themselves in the job market in the most effective way. The overarching objective of the GSEFM PhD programme is to thoroughly prepare graduates for taking on leading positions in academia or serving as experts in international institutions, government, and the private sector, in all cases bringing to bear insights based on independent and novel research.

Placements of GSEFM PhD graduates include Cambridge University, Columbia University, INSEAD, New York University, Oxford University, University of Amsterdam, Xiamen University, International Monetary Fund, World Bank, European Central Bank, Deutsche Bundesbank, Federal Reserve System, Bank of Korea, Hong Kong Monetary Authority, ministries, and a variety of private financial sector institutions and economic consultancies.

In the first year of the programme, students have the choice between the following four tracks:

• Economics: In this track, students in the first year of studies attend core courses in macroeconomics, microeconomics, econometrics, mathematical methods, and programming languages. At the end of the first year students who wish to continue in the programme also must pass qualifying examinations in microeconomics, macroeconomics, and econometrics.
• Finance: In this track, students in the first year of studies attend core courses in finance, micro- or macroeconomics, econometrics, mathematical methods, and programming languages. At the end of the first year students who wish to continue in the programme also must pass qualifying examinations in finance, micro- or macroeconomics, and econometrics.
• Marketing: In this track, students in the first year of studies attend core courses in marketing, microeconomics, econometrics, mathematical methods and programming languages. At the end of the first year, students who wish to continue in the programme also must pass qualifying examinations in marketing, microeconomics and econometrics.
• Accounting: In this track, students in the first year of studies attend core courses in accounting, econometrics, microeconomics, mathematical methods, and programming languages. At the end of the first year, students who wish to continue in the programme also must pass qualifying examinations in accounting, econometrics, and microeconomics.

Second-year courses discuss how to carry out frontier research. They are offered in a wide range of fields. The fields offered are accounting, microeconomics and management, macroeconomics, econometrics, finance, marketing as well as development and international economics. The choice of field courses is free across the four tracks, except that students must pick at least one field course that originates within their PhD programme track. Another part of the second year of studies is a research seminar that also helps with deepening skills in writing and presenting papers.

The dissertation writing phase contains various structural elements (including a third-year research paper requirement, a guided teaching requirement, transferable skills courses, and a job market course), intended to help students to complete their doctoral education and present themselves in the job market in the most effective way.

• International comparisons and thematic reference to the international context

Internships are not compulsory, but they are possible on a voluntary basis.

PhD students are eligible for assistantship positions. Some faculty members consider first-year students for these positions, which may require the ability to teach in German. To date, almost all students who excel during their first year have been able to secure a position as a student, teaching and research assistant by the middle of the second year. Hiring for these positions occurs on a decentralised basis through the individual faculty members.

• Other (e.g. state level)

Goethe University charges an administrative fee of about 377 EUR per semester (about 754 EUR per year). This includes free entrance to museums in Frankfurt as well as the "student ticket" that entitles you to unlimited use of all buses, trams, the subway, and regional trains in the Frankfurt, Darmstadt and Mainz ("Rhine-Main") region.

The cost of living in Frankfurt depends on personal requirements and lifestyle. However, students should expect minimum expenses of approx. 1,000 EUR per month. This calculation is based on the following items: 860 EUR for rent, food, clothing, and study materials, around 81 EUR for compulsory health insurance that is almost comprehensive, and approx. 60 EUR for the semester contribution (including free public transport).

PhD programme students may receive financial aid in the form of a stipend for the first year of studies. For further information, click here . Since all financial aid may be awarded during the first or second round of admissions, it is strongly recommended to submit applications by 31 January or latest 31 March of the calendar year for which admission is being sought.

PhD programme students are eligible to apply for student assistant positions at the GSEFM faculties. Some faculty members consider first-year students for teaching/research assistant positions that may require the ability to teach in German. Most of the financial support for second- and higher-year PhD students comes in the form of student-assistant positions as well as teaching and research assistantships.

A Bachelor's or Master's degree is required. Click here for detailed information about the requirements.

The exclusive language of all GSEFM degree programmes is English. Sufficiently strong English language skills may be documented in one of the following forms:

(i) A diploma/degree certificate from a secondary school with English as the official language of instruction (The secondary school must have been attended for at least two years.) (ii) At least one year of successfully completed university-level studies in a degree programme being exclusively taught in the English language (iii) Test of English as a Foreign Language (TOEFL) or International English Language Testing System (IELTS) scores; The minimum scores are as follows: TOEFL/iBT: 93; TOEFL/PBT: 580; IELTS: 7.0.

Test scores that are older than four years at the time of the deadline for the stage in which the complete application is submitted cannot be accepted.

The TOEFL-designated institution code for GSEFM is "7276".

Please click here for information about how to apply, and click here for detailed information about application requirements and deadlines.

Job opportunities extend beyond the university: 44,000 companies and organisations based in Frankfurt have approximately 450,000 employees on their payrolls. Furthermore, 350 banks, including the European Central Bank, 150 foreign banks, and the fourth-largest stock exchange in the world are based in the city. Well known as one of the most important financial centres in Europe, Frankfurt is also home to various cultural and research institutions. All these entities are key players in a flourishing environment that offers students and graduates interesting jobs and internships. The GSEFM Student Services Office, the "Studierendenwerk", and the Career Services at Goethe University provide information and support to graduate students who want to combine their studies with part-time jobs. However, it should also be noted that chances of successfully completing studies on time decline significantly when spending more than one day per week on non-study related work.

Frankfurt am Main offers a wide variety of accommodations from university dorms to privately rented apartments. The biggest providers of dorms are the Studierendenwerk (student services) and churches. The more than 30 dormitories offer about 3,800 accommodation units, starting from about 200 EUR per month for a single room to up to approx. 590 EUR per month for a family apartment of about 45 m². For further information, click here . As these rooms are in high demand, we strongly recommend that students contact the institutions in question as soon as they receive their letters of admission to the programme.

Fourth-year PhD programme students participate in a job market course. This course helps to understand the hiring practice of academic employers, and prepares for the application process for PhD graduates at all types of employers, inter alia through practising interviewing and presentation skills.

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• Cultural and linguistic preparation
• Visa matters

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UNIVERSITY OF COLOGNE

Faculty of management, economics and social sciences cologne graduate school in management, economics and social sciences, cologne graduate school in management, economics and social sciences, graphic slider element.

Doctoral Study Programme in Economics

Doctoral Study Programme in Social Sciences

Students can enrol in these programmes after finishing a Master degree in the relevant fields. Admissions are organised through the chairs and departments of the Faculty. 

Moreover, in the field of economics we offer a more intensive integrated PhD programme, which is also open for students in Management interested in research at the boundary between Economics & Management:

Admission for this programme can occur directly after a bachelor degree or after a master. Students with a bachelor degree are first enrolled in a two years Master of Economic Research and after successful completion work on their thesis. Students who already have a master degree can enrol in the programme and finish one year of coursework and then work on their thesis. The PhD programme in Economics is organised in cooperation with the Cluster of Excellence ECONtribute: Markets and Public Policy and the Center for Social and Economic Behavior at the UoC (C-SEB) .

Scholarships are available for the three doctoral study programmes within the specific Key Research Initiatives  of the faculty, for the EWI fellowship programme in cooperation with the Institute of Energy Economics and for the PhD programme in Economics.

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Choose your language, doctoral programme.

Granted to all successfull candidates

Management Concentration

This concentration is one of the three concentrations offered in  Frankfurt School's Doctoral Programme.

We are among the very few European business schools conducting top-level scientific research and training doctorates in English. Joining the Management track enables you to study cognitive and behavioural processes shaping the decisions of managers, entrepreneurs, employees and customers as well as the external and internal drivers of organisational design, strategy and performance in fast-changing, globalised markets.

Choosing life as a management scholar is an ambitious but rewarding career choice. If you join our five-year doctoral programme, you will be expected to get your bearings through a number of theory and method courses before moving on to produce research of international scientific standard.

Programme Structure

A prototypical path through our programme would have you brush up on statistical inference, qualitative induction, or machine learning, immerse yourself in the theory of the firm or decision making, beef up your knowledge of your chosen specialist area with internal and external courses, learn-by-doing on research projects with faculty members, craft and execute an original thesis, present and publish ongoing work at conferences and journals, go on an overseas visit to engage with leaders in your field, hone your teaching skills and prepare for the institutional demands of entering the professorial job market.

Each field of research specialisation deserves a slightly modified version of the above. To get you started, you will have approximately two years’ worth of courses, beginning with the standard courses required for all Frankfurt School doctoral students. These will be complemented with the specific management courses. During the course period, you can start exploring research projects with Frankfurt School faculty. The idea is to thus identify an advisory team for the later, research stage of the programme.

Management research at Frankfurt School is to move the research frontier, be it through theoretical or empirical contributions. We pride ourselves on making meaningful additions to knowledge by tackling hard problems with novel approaches. To equip students with the foundation needed to join us in this scientific endeavour, we deliver the in-house courses listed below and additionally ask students to partake in specialised courses outside Frankfurt School. This is to ensure that students get exactly the content needed for their individual research foci:

Mathematics & Statistics

Calculus of Several Variables Functions of Several Variables Implicit Functions and Their Derivatives Quadratic Forms and Definite Matrices Unconstrained Optimization Constrained Optimization Concave and Quasiconcave Functions Economic Applications Eigenvalues and Eigenvectors Advanced Linear Algebra Advanced Analysis Basic Probability and Statistics

Econometrics I

The class provides key knowledge on how different econometric models work and most importantly sheds light on their limitations. The course also provides step by step application of new tools to different data sets in the computer lab. You will be asked to replicate and in some cases improve, prior empirical studies.

Microeconomics

1. Demand Theory 2. Expected Utility Theory 3. General Equilibrium Theory 4. Non-Cooperative Game Theory a) Dominant strategies and applications b) Nash Equilibrium and applications c) Subgame Perfect Equilibrium and applications 5. Principal-Agent Theory 6. The Theory of Incomplete Contracts

Field Experiments

Coming soon

Students can choose up to three elective courses suitable for their chosen area of specialisation. These can be offered by Frankfurt School but often are found at other research universities. The faculty and the programme office help the student identify appropriate courses.

Econometrics II

Game Theory

The course aims to familiarise students with the basic concepts of game theory. Students learn different classes of games and a variety of solution concepts to predict strategic behaviour in these games. They will learn how to capture practically relevant situations in a game and the necessary tools to solve these games.

Causal Inference

Computational Statistics

Industrial Organization

Advanced Topics in Management

The course covers a variety of methodological concerns, topic include: Philosophy of science, experimental design, case study methodologies, problems with and alternatives to traditional model fitting approaches, replication and prediction, data management.

Multivariate Statistics

Students can choose up to three elective courses suitable for their chosen area of specialisation. These can be offered by Frankfurt School but often are found at other research universities. The faculty and the programme office help you to identify appropriate courses.

PhD Brownbag

Master's Thesis / 2nd year paper

The second year paper is the first piece of the student’s very own presentable research work. It can also be used to obtain a Master’s degree in Business Research and Analytics.

Research (Dissertation and Defence)

Upon passing the Qualifying Exam at the end of the 2 nd year, students enter the research phase of the programme. Students dedicate themselves to their research projects, produce scholarly papers and present their research at international academic conferences. They also have the opportunity to interact with international scholars visiting Frankfurt School to present research in the seminar series.

Seminars & Conferences

Research is a social process. Your Frankfurt School experience includes opportunities to both solicit feedback on your own research as well as learn from others’ ongoing research. The former you can do by presenting early drafts of your ideas and papers at the department’s brownbag seminar series, where colleagues provide a friendly environment for improvement. Besides informal chats with the faculty and your peers, the department’s annual summer school provides an additional intensive event for discussing research. To learn about and discuss current research conducted at other universities, a regular seminar series and occasional conferences with outside speakers provides ample possibilities for interaction with the field. You can find the upcoming management seminars in the below table.

Recent management conferences at FS include:

FS Marketing Research Camp

PROGIC : Workshop on Combining Probability and Logic

SMS : Strategic Management Society Frankfurt Special Conference

Research projects at FS

We are currently looking for highly motivated researchers interested in our research projects in marketing, strategy and organizational behaviour.

Strategic Decision Making of CEOs, TMTs, and BRDs

The goal of our research is to gain a greater understanding of how social and behavioural forces affect human actors at the top of the organisation. We do that by studying the contexts of strategic decision making by CEOs, top management teams, and boards of directors. Our research has an impact through the development and testing of new theoretical insights in top journals, and also by disseminating those insights through articles geared towards a lay audience.

Prof. Dr. Markus Fitza

Prof. Dr. Stevo Pavicevic

Microfoundations of Scaling: Implications for Strategy and Organization Design

The goal of this project is to develop a novel research agenda that investigates the microfoundations of scaling in firms, including the properties of organizations that give rise to scaling laws, as well as the implications of scaling laws for strategy and organization design. Today, the most valuable companies in the world employ a significant share of digital resources, such as software, algorithms, and data.  The greater scalability of firms’ digital resources is fundamentally changing the nature of competition and the basis of competitive advantage.  Yet, we are only beginning to understand the underlying forces that determine scaling and its implications for strategy and organization design.  What organizational challenges must be met to achieve success in the age of scaling?  What strategies are (not) effective in the age of scaling?  Are you excited about the opportunity to contribute research that addresses these questions?

Prof. Dr. Thorbjørn Knudsen

Prof. Dr. Lucas Böttcher

Consumer Information Processing

From the perspective of marketers it is very important to be able to predict and influence consumer choice. We study the relationship between cognitive and motor processes in consumer decision making/choice using eye and mouse tracking technologies. Our goal is to predict and influence choice. For example, we ask in the context of asking consumers to donate to a cause, in an online environment, would the design of the webpage and the physical location of the cursor (mouse) impact willingness to donate?

Prof. Dr. Selin Atalay

Prof. Dr. Florian Ellsäßer

Customer Reviews in the Context of Products with Short Life Cycles

Reviews are important for consumers, manufacturers, brands, and retailers for various reasons. The review history of a product has a strong effect on the success of the product on the market. It reduces uncertainty about product quality and fit and can therefore stimulate a purchase or help to avoid costly product returns. A rich product review history has proven to be very powerful, especially in market places with large product assortments. In the context of products with short life cycles, such as products in the fashion industry, accumulation of product reviews pose a substantial challenge as products’ life span is very limited. We are interested in how the fashion industry (and other industries with products with short life cycles) can address this problem. The topic is crucially important from the perspective of brand reputation building.

Prof. Dr. Alexander Bleier

Prof. Dr. Siham El Kihal

Prof. Dr. Tetyana Kosyakova

Experimental Organization Science

The goal of this project is to examine behavioural patterns of judgement and decision making at the group level, including dynamics arising from temporal or hierarchical structures. An example topic is the aggregation of individual decisions under uncertainty into organisational resource allocation and outcomes. Few lab studies examine behaviour at the organisational level, and organisation science comprises few experimental studies. Yet, properly understanding firms requires research on the level above the individual, and below that of markets. To isolate mechanisms operating at that level, experimental methodologies have few rivals. In theory. In practice, organisation-level lab work requires special care. If you want to contribute to a fledgling movement on experimental organisation science, we would love to hear from you.

Prof. Dr. Ronald Klingebiel

Prof. Dr. Mirko Kremer

Constructing and Evaluating R&D Portfolios

The goal of this project is to understand the theoretical and behavioral issues when building R&D portfolios, and to develop  novel methods and tools to evaluate the quality of an R&D portfolio

For R&D- and innovation-driven organizations, long-term success critically hinges on those firms’ ability to build impactful R&D portfolios. However, constructing an R&D portfolio—that is, selecting which innovation projects (not) to pursue—is a daunting challenge: In the early stages of such innovation projects, uncertainty dominates, and it is hence hard to predict, ex ante, which projects will be the best choice ex post. In addition, firms can rarely predict, with sufficient precision, the interaction effects between the different projects in their R&D portfolio. So, what is the best way to build an R&D portfolio? Which biases do managers introduce to that decision process? And how can we evaluate, ex post, how well an R&D portfolio was constructed? Are you excited about the opportunity to contribute research that addresses these questions? Join us!

Prof. Dr. Jochen Schlapp

Sample Publications

Frankfurt School publishes in the top outlets for management research. To get a sense for the kind of research we conduct, please click on the following sample publications:

Management Faculty

Strategy & organisation area, data & decision analysis area, technology & operations area, marketing area, student funding and scholarships.

Frankfurt School offers fully-funded study places for the doctoral programme in order to attract and support the brightest minds in academia.

Students are expected to devote 100% of their working time to their doctoral studies at Frankfurt School for up to five years.

Funding includes a tuition fee waiver and a cost-of-living stipend. The monthly stipend comprises of EUR 1,820.

The stipend will be granted for five years conditional on the continued satisfaction of all academic programme requirements.

From the first year onwards doctoral students will receive EUR 1,820 for the period of 5 years.

Furthermore Frankfurt School covers costs related to research, including conferences and overseas visits.

Application process

1. target group.

Outstanding graduates of a Bachelor‘s or Master’s programme in business administration, finance, management, accounting or related fields who aspire to launch an academic career.

Candidates in the final year of a Master’s or Bachelor’s programme are welcome to apply with their most recent academic transcript. Please note that the degree has to be completed by the time of the beginning of the programme.

2. Online Application

The first step of our application process is to complete the online application form. You will need to upload the following required documents. Please note that you need a certified English or German translation for all documents, that are not originally in German or English. The application platform will be open between 15th September and 15th January.

Required Documents

• CV and list of publications (if existent)
• Certified copy of your University Entrance Qualification (Abitur, A-levels or equivalent)
• Certified copy of your University Degree Certificate or equivalent and academic transcript of records
• Official GMAT or GRE results
• Proof of English Language Proficiency Test (TOEFL IBT min. score of 100/IELTS min. score of 7.0)
• Statement of Purpose (up to 2 pages): Why are you interested in your chosen field of study? What are the potential areas of research you might pursue? Have you completed any research projects with faculty? Is the research of any member of the FS faculty of interest to you?
• Optional Statement: If you would like the committee to consider any of the following factors, you can describe their relevance in a separate statement within the application. This can contribute to the diversity of the entering class: background, extracurricular activities, work experience.

Two letters of recommendation: To request the letters from your recommenders, you have to register on a separate platform and send your request from there.

Please click on this link to access the platform: http://apply.interfolio.com/79802

Create a profile by clicking on the button “Apply now”.

If you require assistance, go to the “Home” tab and click the “Dossier Quick Start Guide”.

Once you send your request to your potential recommender, they will receive an e-mail together with a link where they can upload their recommendation letter confidentially. Please provide a deadline for your recommendation letter to ensure we receive it on time. Once the recommender has uploaded the letter, we will be notified and will be able to access it.

3. Interview

Successful applicants will be invited to a online interview with faculty members of the chosen concentration.

The final decision regarding admission to our doctoral programme will be made by the Committee for Doctoral Proceedings. It is based on the applicants overall portfolio and the interview.

Isabeau Köhncke Recruitment Officer

Lianna Mirzoyan Recruitment Officer

• Plan Your Studies
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• Living in Germany
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How to Apply for a PhD in Germany: Programs, Funding, & FAQs

If you’re considering advancing your academic journey with a PhD and have a passion for conducting research in your field, Germany could be an excellent destination for you. With its top-tier universities, exciting research opportunities, financial support, and diverse culture, Germany stands out as an excellent choice for PhD studies.

These are the main steps to doing a PhD in Germany:

Find a PhD Program and a Supervisor

• Decide Between Individual and Structured PhD Programs
• Meet All Requirements & Prepare Your Application

Apply for Doctoral Studies

Secure funding, get a student visa or resident permit, arrive in germany and begin your phd program, why pursue a phd in germany.

Here are some compelling reasons to pursue a PhD in Germany:

• Top universities. Germany boasts four universities ranked in the top 100 globally, offering access to world-class education and research facilities.
• International student community. Germany welcomes a diverse and thriving international student community, with over 458,210 international students studying across the country.
• Abundant research institutions. Germany’s 1,000+ publicly funded research institutions, spanning universities, applied sciences, research institutes, businesses, and government bodies, offer countless opportunities for collaboration and networking.
• Investment in research and development. Germany’s commitment to research and development is evident through its increasing expenditure, which reached a record high of 112.6 billion euros in 2021.
• Strong economy. Germany is known for its robust and stable economy, offering potential career opportunities in academia, industry, and research sectors after completing your PhD.

How to Apply for a PhD in Germany

Below, you will find all the steps you need to take, from discovering your perfect program to submitting your application and commencing your PhD adventure in Germany.

To start your PhD in Germany, define your research focus by considering your interests and academic background. Explore resources, attend conferences, and connect with professors. Use online sources, engage with academic communities, and seek advice from current PhD students for insights into the research scene.

If you’re already clear about your research direction, it’s time to search for suitable programs. The German Academic Exchange Service (DAAD) provides a comprehensive database of current opportunities, which you can explore at the DAAD PhD Database . Additionally, consider researching universities in Germany individually to understand what each institution offers in terms of research and programs.

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You will also have to find a supervisor. One way to do so is by visiting university websites to find faculty directories with profiles of professors and their research interests. Contact professors whose work aligns with your research interests, express your interest and inquire about supervision opportunities.

> You can search PhD programs using the GERiT database , which features over 31,000 research institutions.

Types of PhD Programs in Germany

Before you start searching for a PhD program, it’s essential to understand that in Germany, there are two different paths you can take when pursuing a PhD, each with its own set of advantages and opportunities.

Individual PhD Programs

An individual doctorate program is considered the more common and traditional PhD route in Germany. It is a flexible and self-directed path to earning a doctoral degree, particularly in fields like humanities and social sciences. You take the initiative to find a supervisor (called “Doktorvater” or “Doktormutter”) for your research project and often suggest your research topic.

There’s no fixed curriculum, giving you the freedom to set your research timeline and choose coursework. This approach requires self-discipline and active networking, including participation in doctoral candidate meetings and research events.

Structured PhD Programs

Structured PhD programs in Germany offer a clear path to a PhD degree, typically lasting three to five years. Unlike individual doctorate studies, they include a curriculum, research proposal submission that has to fit an existing program, and a set timeline for coursework and research.

Candidates benefit from advisor supervision and are encouraged to collaborate across disciplines, making structured programs ideal if you’re seeking a guided and comprehensive doctoral experience.

Ensure You Meet All Requirements & Prepare the Application

The requirements and application documents for a PhD in Germany can vary depending on your chosen institution and research area. However, as a general guideline, you should prepare the following:

• Academic degree recognized in Germany. Typically, you’ll need a master’s degree or a German state examination (Staatsexamen) to qualify for a PhD program.
• Copy of master’s thesis. Provide a copy of your master’s thesis, showcasing your research skills and the depth of your academic work.
• Research proposal. Craft a clear and comprehensive research proposal outlining your intended research topic, objectives, methodology, and significance.
• Statement of purpose. Write a statement of purpose explaining why you wish to pursue a PhD in your chosen field, your academic and career goals, and how this program aligns with your aspirations.
• Curriculum Vitae (CV). Prepare a detailed CV highlighting your academic achievements, research experience, relevant coursework, publications, and any other qualifications.
• Proof of language proficiency. Depending on the language of instruction (usually German or English), you may have to provide proof of language proficiency. You can do this with certificates like TestDaF, DSH, TOEFL, IELTS, or proof of previous studies in the language.
• Academic references. You may need to provide contact information or recommendation letters from professors or academic advisors confirming your academic abilities and research potential.
• Predoctoral examination. Some programs may require you to pass a predoctoral examination as part of the application process.

Once you’ve found a suitable PhD program and a mentor, and your academic qualifications are recognized in Germany, you can start your application. Depending on the university or research institute, you can apply online or by post, so it’s essential to check their specific requirements. Keep in mind that admission committees are selective and may conduct interviews to admit the best candidates.

Securing funding is a crucial step when preparing for a PhD in Germany. To meet visa requirements and stay in the country, you must demonstrate access to a minimum of €934 per month, totaling €11,208 annually. This proof can be provided through an admission agreement or relevant contract, or you can open a blocked account with individual funds.

There are various ways to financially support yourself while pursuing a PhD in Germany:

• PhD scholarships. DAAD offers the highest number of doctoral scholarships. PhD students get an average monthly stipend of €1,139.
• Paid PhD positions. Many universities and research institutions offer paid PhD positions in Germany. You will have a contract and work on specific research projects while receiving a salary.
• Research associate positions. You can also work as a research associate in a university, research institution, or company and receive a salary as compensation.
• Part-time jobs. Some PhD students/researchers work part-time jobs that are not related to their studies to secure additional income.

> Read more about the costs associated with studying in Germany.

> Explore scholarship opportunities.

Once your acceptance into the PhD program is confirmed by the university or institution, you can begin the process of applying for a student visa or residence permit. The PhD visa or permit requirements for Germany can vary depending on your nationality and individual circumstances:

Visa Requirements

Citizens of the EU, the European Economic Area (EEA), and Switzerland do not need any special permit or visa to pursue a PhD in Germany. They can research and work with just a valid passport or ID card.

For international researchers who are not citizens of the EU, EEA, or Switzerland, a visa will be required to work as a researcher in Germany.

The type of visa you need depends on your specific situation:

• Study visa. If you’re pursuing a full-time doctoral program, you may apply for a student visa.
• Research visa. If your focus is on research and you have a formal affiliation with a research institution in Germany, you can apply for a research visa.
• EU Blue Card. If your PhD offer includes a gross annual salary of at least €45,300 (or €41,041.80 in certain professions), you may be eligible for an EU Blue Card, which is a special residence title for international academics.

Residence Permit Requirements

Once you arrive in Germany, you’ll need to apply for a residence permit based on the visa you have:

• Study permit. If you’re accepted into a PhD program at a German university, you can get a study-based residence permit for up to two years, extendable.
• Research permit. If you’re a researcher with the right qualifications for doctoral programs, you can get a research permit for Germany. This requires a contract with a research institution for your project.
• EU Blue Card. You may be eligible for the EU Blue Card, which is for foreign academics and qualified workers in Germany. To get it through a PhD offer, your salary should be at least €45,300 per year, or €41,041.80 for certain bottleneck professions .

*Note that nationals of certain countries , including the United States, Australia, Israel, Japan, and Korea, who are not required to obtain a visa, must still apply for a residence permit.

> For more specific information tailored to your situation, we recommend contacting the German embassy or consulate in your home country. You can also use this visa navigator.

Arriving in Germany and commencing your PhD program is an exciting step, but there are certain formalities you need to take care of. The international office at the university or a representative can guide you, however here are the main things to take care of once you’re in the country:

Register Your Residence

Shortly after your arrival, you must register your residence at the local registration office (Einwohnermeldeamt or Bürgeramt). This is mandatory, and you typically have a window of two weeks to complete this process.

Obtain Health Insurance

Everyone in Germany, including international PhD students, is obligated by law to have health insurance coverage . The type of health insurance you are eligible for depends on the source of your funding:

• Doctoral candidates with an employment contract are typically insured automatically with a state-regulated health insurance provider (Gesetzliche Krankenversicherung -GKV)
• Doctoral candidates without an employment contract (with a fellowship or private funding) may choose between:
• Voluntary health insurance coverage with a state-regulated provider.
• Coverage with a private health insurance company.

Some exceptions allow you to retain your insurance from your home country, such as students from a European Union (EU) country or other countries with social security agreements with Germany.

Open a Bank Account

It’s advisable to open a German bank account as soon as possible. Many financial transactions in Germany, including receiving your stipend or salary, are typically done through a German bank account.

Enrollment at University

If your PhD program requires enrollment at a university, you’ll need to complete this step. Submit the necessary documents to the university’s enrollment office, which may include your admission letter, passport, proof of health insurance, and proof of financial means.

Frequently Asked Questions (FAQs)

There’s a lot to think about when you’re considering pursuing a PhD, especially if it’s in a foreign country. We’re sure you’ve got more questions, and we’re here to help.

What Is the Duration of a PhD Program in Germany?

In general, a PhD program in Germany typically lasts between three to six years.

The duration of a PhD program in Germany can vary depending on several factors, including the university, the subject area, and individual progress.

Are PhD Programs in Germany Tuition-Free?

Most PhD programs in Germany are tuition-free, at least for the first six semesters. However, if you are enrolled at a university, you will need to cover a semester fee. This can vary depending on the university but usually falls within the range of €100 to €350.

Is Knowing German Mandatory to Pursue a PhD in Germany?

Knowing German is not always mandatory to pursue a PhD in Germany. Many German universities offer PhD programs in English, especially in fields like science, engineering, and the humanities. In such programs, you can write your thesis and communicate with professors and peers in English.

However, language requirements differ by university and department. If your program is in German, you might need to prove your proficiency. Knowing German can also be helpful for daily life and integration if you’re living in Germany.

Will I Get a PhD Salary in Germany?

PhD candidates in Germany, whether affiliated with universities, research institutions, or companies collaborating with them, typically receive financial support in the form of a salary or grant.

The majority of doctoral positions are structured under the TV-L (Tarifvertrag im Öffentlichen Dienst) salary scale, often falling within the TV-L 13 category, with a salary range spanning from €4,188 (Tier 1) to €6,037 (Tier 6).

Salaries are typically determined based on a wage agreement that specifies the contract tier (Stufe) and working hours (percentage-based). Many entry-level PhD students start with tier 1 contracts that are not full-time. For example, if your contract places you in Pay Group E-13 Tier 1 of the TV-L and you work at 75% capacity, your monthly gross salary will be €3,141.

Can I Work While Pursuing a PhD in Germany?

It’s generally allowed for PhD students in Germany to have part-time jobs to cover living expenses. However, the rules and expectations can vary depending on your supervisor, field of study, and specific circumstances.

While part-time work is an option, keep in mind that pursuing a PhD can be quite demanding, often requiring long hours of research and study. It’s essential to find the right balance between work and your academic commitments. Additionally, make sure to be aware of any legal and contractual obligations related to your employment while studying for your PhD.

What Is the Process for Defending a PhD Thesis in Germany?

In Germany, defending your PhD thesis involves several steps. You start by submitting your thesis and necessary documents, making sure they meet all the formal requirements. A commission is formed, and you may have the opportunity to suggest reviewers.

Then, you will have to prepare and undergo an oral defense, which can be either public or private and typically lasts between 30 minutes to 2 hours. During this, you present your research and discuss it with the committee.

The outcome of this discussion determines your final grade, which you receive after the defense. If everything goes well, you’re granted the Ph.D. title and have about two years to publish your dissertation.

What Are the Career Prospects After Completing a PhD in Germany?

After completing a PhD in Germany, career prospects are promising. Graduates often find opportunities in academia as professors or researchers or in various industries, including technology, healthcare, and finance. Germany’s strong economy and research-oriented environment make it an attractive place for career development.

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Find your PhD position in Germany

Before you start your search ....

Before you start your search you should know that there are different PhD models:

• Individual doctorate  or
• Structured PhD programmes

What's the difference? Check out our  overview of the various ways to do your PhD in Germany  

Find your individual doctorate

The "traditional" or "individual" path to a PhD remains the most common in Germany. An individual doctorate involves a thesis or dissertation that is produced under the  supervision of one professor . This form of PhD study offers a great deal of  flexibility , but demands a high degree of  personal initiative  and responsibility.

How to find your PhD supervisor

In Germany there is no central admissions or selection office for doctoral students. Therefore, your first step is to find a suitable professor who is willing to be your supervisor.

One way to find a supervisor is to look for a university institute that matches your area of research. The following online search engines might help you find a suitable supervisor:

• GERiT – German research institutions GERiT is a website containing information on approximately 29,000 research institutions in Germany. GERiT allows the user to search easily by location or subject. It provides all the information needed to choose an institution at which to research, study or do a doctorate. www.gerit.org
• Finding a PhD position PhDGermany publishes PhD openings in Germany that specifically target international applicants. Accordingly, in most cases the working language is English. Fluent knowledge of German is only required for certain special positions. PhDGermany helps you find the right PhD opening or supervisor for your doctoral thesis and assists you with the online application process. www.phdgermany.de
• Higher Education Compass   This database provides up-to-date information from universities about doctoral opportunities in Germany. The search engine enables you to carry out targeted searches on the basis of departments, admission requirements and form of doctoral thesis. www.higher-education-compass.de

Furthermore,  your contacts with your professors or previous university  could help direct you to a suitable department or potential supervisor in Germany.

It is also helpful to attend  academic conferences  in your own subject area. There you will be able to exchange information and make contacts ­– and perhaps even find a future PhD supervisor.

Find your structured PhD programme

DAAD/Ausserhofer/Himsel

Structured PhD programmes in Germany are frequently very similar to the PhD programmes in English-speaking countries, in which a  team of supervisors  look after a  group of doctoral students . Around 12,000 doctoral students from abroad – roughly one in four – do their PhDs in structured programmes. As a rule, it is possible to complete a doctorate in four to five years.

Where to find your PhD programme

There is no central database of all structured PhD programmes in Germany. You can usually find these programmes directly through the respective universities, graduate schools or non-university research institutions. The German Academic Exchange Service (DAAD) database is also a good place to look. Here you will find a large number of PhD programmes that are specially aimed at international doctoral students.

International doctoral programme database

Are you interested in an international doctoral programme in Germany? This DAAD database presents a selection of roughly 230 international doctoral programmes in Germany. The database can be searched according to different criteria.  www.daad.de/international-programmes 

Doctoral programmes at universities

Many universities offer structured doctoral programmes, which they publicise on their websites. The Student Advisory Service or Graduate Centre at the respective university will also provide help here. You can find the relevant addresses using the Higher Education Compass provided by the German Rectors’ Conference. www.higher-education-compass.de

​​​​​​​DFG-funded research training groups

Research training groups are also funded by the Deutsche Forschungsgemeinschaft (German Research Foundation, DFG) for a period of up to nine years. Their key emphasis is on the qualification of doctoral researchers within the framework of a focused research programme and a structured training strategy. www.dfg.de > Current Research Training Groups

Helmholtz Research Schools, Colleges and Graduate Schools

The Helmholtz Association is Germany’s largest scientific organisation. In collaboration with various institutions of higher education, Helmholtz Association research centres have established structured PhD programmes under the auspices of Helmholtz Graduate Schools, Helmholtz Research Schools and Colleges.  www.helmholtz.de > PhD Candidates 

Leibniz Graduate Schools

The Leibniz Association connects 97 research institutes that conduct problem-oriented research and provide scientific infrastructure of national and international importance. Together with universities they run structured PhD programmes in Leibniz Graduate Schools. www.leibniz-association.eu > Leibniz Graduate Schools

International Max Planck Research Schools

The Max Planck Society specialises in innovative basic research and its institutes are able to offer up-and-coming researchers excellent infrastructure and support. The website lists the programmes available at International Max Planck Research Schools (IMPRS):  www.mpg.de > International Max Planck Research Schools  

Max Planck Schools

In Germany, the best researchers in a specific field are often work at different universities and non-university research institutions spread throughout the country. The Max Planck Schools serve as hubs which gather this distributed knowledge. Here, the brightest minds in their fields have come together from within the scientific community to interconnect in faculties made up of active researchers. Students gain access to these unique networks, learn in close personal exchange from leaders in their fields and their peers, and enjoy access to outstanding infrastructure. Currently, three Schools are operating in the fields of Cognition, Matter to Life, and Photonics. www.maxplanckschools.de

Where can I find out about requirements?

Application procedures  differ from programme to programme . The precise requirements and deadlines can be found on the website of the respective university, research training group or graduate school. You should therefore first choose a PhD programme and/or graduate school.

You've found the position you want to apply for, but how does applying to a potential supervisor or structured PhD programme work in Germany? Find out more here.

DAAD/Jan Zappner

We help you navigate through the large number of job portals that specialise in openings for academics and scientists. These are some of the sites that may get you started.

DAAD/Uta Konopka

Check out our brochure

Doing a phd in germany (2019, 40 pages).

This booklet for (prospective) international doctoral students presents the different options for doing a doctorate in Germany. It explains the formal requirements and gives some practical advice on finding the right supervisor or doctoral programme. It also outlines different sponsorship and funding options.

PhD Marketing studies programs in Germany

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International marketing.

Georg Simon Ohm University of Applied Sciences Nuremberg

Specialisation international business development and consulting, strategic marketing management.

International School of Management

International business - marketing.

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Deadline information, best universities with marketing studies in germany.

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Doctoral studies at HHU

There are several ways to earn a doctorate depending on the faculties, the individual research fields as well as on the type of doctorate. It can be completed within a structured programme or quite independently under the supervision of a professor. Over a period of about three to four years, doctoral students conduct independent research, write a dissertation and usually defend it through an oral examination. The starting date is not bound to the university semesters, but rather depends on the available funding options for the individual research projects.

At HHU, doctoral candidates are individually supervised and supported in order to advance their careers. The following applies to all faculties of HHU:

• the regulations for doctoral studies stipulate that doctoral theses must be overseen by two supervisors; i.e. a second supervisor may be added to the PhD advisory committee
• the course "Good Scientific Practice" is mandatory for all doctoral candidates
• the doctoral research is conducted within a structured doctoral programme or, alternatively, can be completed within the framework of a structured curriculum at the respective faculties' graduate academies
• international junior researchers receive advice and support from the Junior Scientist and International Research Center (JUNO) regarding their stay in Germany and at HHU
• the faculties' graduate academies offer a broad qualification programme for doctoral students and a comprehensive counseling service
• the  Heine Research Academies and the graduate academies of the  Faculty of Medicine (MedRSD) , the  Faculty of Mathematics & Natural Sciences (iGRAD)  and the  Faculty of Arts and Humanities (PhilGRAD) provide a common framework of support and structured education for all doctoral researchers.

In Germany and at HHU, the most common PhD track is completing an individual doctorate under the supervision of a professor and thereby conducting research largely independently on one's own research topic. This offers a great deal of flexibility but also demands a high degree of personal initiative and responsibility. To start such a doctoral project, you first need to find a supervisor at HHU. The supervision of a doctoral thesis is an individual agreement between the doctoral researcher and the supervisor. In some faculties at HHU (e.g. Faculty of Mathematics & Natural Sciences) an additional supervising professor is mandatory. 

Doctoral students conducting an indivual doctorate may be employed by the supervisor's institute, which often requires them to work on a specific project or to participate in the teaching requirements of the institute. Vacancies for this path to a doctorate are often advertised on the research institute's website or can be found at the HeRA job portal . Doctoral researchers who are not employed by the institute are advised to organise funding for their dissertation project , for example by a scholarship.

How long it takes to complete an individual doctorate depends mainly on one's own time schedule. Three to four years are within in the normal range.

Find further information on how to apply for an individual doctorate here .

In structured doctoral programmes, doctoral students and their research topics are integrated into a larger scientific framework in which the students work on a common research focus or methodology. These programmes are often interdisciplinary and/or have a strong international orientation with English as the team language. In general, they offer a subject-specific curriculum as well as opportunities to acquire transferable skills and additional qualifications. Doctoral students are generally supervised by a thesis advisory committee, i.e. in teams of several professors participating in the programme. 

At HHU you have a broad spectrum of structured doctoral programmes in research training groups and graduate schools funded by the German Research Foundation (DFG), the Excellence Initiative, the federal state North Rhine-Westphalia (NRW) and HHU itself. Sometimes they include collaborations with other universities, non-university research institutes such as the Helmholtz Association or the International Max Planck Research Schools (IMPRS) as well as other international partners.

Programme specific scholarships or job offers for doctoral candidates usually provide funding for at least three years. Find further information on available scholarships or job offers at the graduate programmes' websites or and the HeRA job portal . Click here  for details on how to apply for a graduate programme.

Steps to a doctorate

Application

Re-Registration of doctoral students for a new semester

Events & dates, 11.04.2024, 17:00 - 18:00 good to know - rights of residence for researchers from non-eu countries (online seminar), 24.04.2024, 17:00 - 19:00 hhu welcome days for researchers - networking event, 25.04.2024, 09:00 - 13:00 welcome days for researchers - online information sessions, 15.05.2024, 12:00 - 13:00 informationen zum wissenschaftszeitvertragsgesetz.

• ESMT Berlin
• Faculty & Research
• PhD Program

PhD program

Do you have questions or need more information about our program?

Take your research and career to the next level with a PhD. ESMT Berlin's structured PhD studies provide an intellectually stimulating and academically rigorous environment for you to make the most of your research. With our vibrant international community and focus on real-world impact, it's the ideal environment to progress your career. 

• Rigorous training in state-of-the-art methodology in preparation for your independent research.
• Access to ESMT’s world-class faculty and the Berlin science community.
• Close collaboration and supervision by ESMT professors.
• Successful applicants must have obtained a Master’s in Economics or Business Studies and have performed exceptionally well in their studies.
• Applicants from related fields (such as industrial engineering, statistics, or quantitative social sciences) may also fulfill the admission requirements if they have an interest in economics or business studies.
• ESMT’s PhD program addresses outstanding candidates with a strong desire to conduct their own research projects. Participation is free of charge.
• PhD positions will be offered alongside part-time Research Assistant employment. View current vacancies .
• ESMT offers support to cover the costs related to research, including conferences and overseas visits.
• Awarded degree: PhD or Dr. rer. oec.

PhD curriculum (180 ECTS)

• Methodological and research-oriented training in mandatory course work. 
• Selection of research area and supervisory support. 

60 ECTS from qualification courses, soft skill courses, and presentation of a scientific article.

• Own research, electives, and further development of soft skills and teaching. 
• Participation in seminars and conferences, presentation of dissertations.

120 ECTS for the dissertation and the defense colloquium.

An individual study plan, which determines the selection of courses to be taken, must be agreed upon in writing with the supervisor within two months after enrollment in the PhD Program and approved by the PhD Council.

The content of the required coursework should guarantee that ESMT PhD candidates obtain the necessary training to conduct research independently and at the highest levels. This typically requires the mastering of a broad set of research methods commonly applied in the area of management.

Integration into Berlin's scientific community

You can choose from a variety of PhD courses typically (but not only) offered by the  Berlin School of Economics (BSoE) . The courses are not limited to management science, allowing candidates to choose from topics in economics, machine learning, analytics, and data science.

ESMT is a founding member of the Berlin-wide structured doctoral BSoE PhD program which candidates can choose to enroll in as an alternative to the ESMT PhD program.

For candidates enrolled in the BSoE program, ESMT offers financial support through stipends and travel allowances. Applications for the BSoE program must be made directly via the Online Portal .

Stefan Wagner

Earn your phd at esmt berlin.

To learn more about our exciting PhD program, please use the below link to download our brochure.

Develop your research skills, mostly in the quantitative areas, currently offering a series of seminars on using generative AI for various research tasks.

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Marketing Courses and Universities in Germany

Check out the Bachelors, Masters and PhD in Marketing Courses in Germany....

Standyou Team

Mar 04, 2024 10:46:32

Marketing Universities in Germany for International Students

1. university of mannheim.

Programs Offered : Bachelor and Master in Business Administration with specializations available in Marketing.

Fees : No tuition fees for EU students; non-EU students may pay up to €1,500 per semester.

Intake : Winter semester for most programs.

Ranking : The University of Mannheim is highly regarded for its business programs, consistently ranked among the top institutions in Germany and Europe.

2. RWTH Aachen University

Programs Offered : Master’s in Business Administration with elective courses in Marketing.

Fees : Generally, no tuition fees for EU students; non-EU students may be subject to fees similar to the University of Mannheim.

Intake : Winter semester.

Ranking : Known for its strong emphasis on research and technology, RWTH Aachen offers a unique perspective on marketing, especially in tech-driven industries.

3. Berlin School of Business and Innovation (BSBI)

Programs Offered : BA in Economics and Business Administration with Marketing modules, MA in Strategic Marketing.

Fees : Approximately €8,000 - €12,000 per year for international students.

Intake : Multiple intakes per year (check the school’s website for specifics).

Ranking : While newer and more focused on practical skills, BSBI offers an international environment and courses designed to meet the demands of the global job market.

4. Frankfurt School of Finance & Management

Programs Offered : Master in Management with Marketing concentration.

Fees : Around €36,000 for the Master in Management program.

Intake : Autumn (September).

Ranking : Highly respected in Germany, especially for finance and management programs, but also offers strong marketing coursework.

5. WHU – Otto Beisheim School of Management

Programs Offered : Bachelor in International Business Administration and Master in Management, both with marketing electives, and an MBA program.

Fees : Master in Management and MBA programs can cost around €25,000 - €39,000.

Intake : Master’s and MBA programs have multiple intakes; check the institution's website for details.

Ranking : WHU is renowned for its high academic standards and international focus, with a strong alumni network.

6. ESMT Berlin

Programs Offered : Master's in Management with a track in Marketing, Full-time MBA with marketing electives.

Fees : Master's in Management program costs about €29,500; MBA fees are around €43,500.

Intake : September for Master's programs; January for the MBA.

Ranking : ESMT Berlin is recognized for its innovation, technology management, and sustainability, offering a modern approach to marketing education.

General Admission Requirements

Bachelor’s programs typically require a high school diploma, language proficiency (TOEFL/IELTS for English programs, TestDaF or DSH for German-taught programs), and sometimes specific grades or entrance examinations.

Master’s programs require a relevant undergraduate degree, professional experience (especially for MBA programs), GMAT/GRE scores in some cases, and language proficiency.

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Marketing Courses in Germany for Indian Students

Bachelor’s programs in marketing.

Focus : Undergraduate programs provide a comprehensive foundation in marketing principles, market research, digital marketing, and consumer behavior.

Duration : Typically 3 to 3.5 years.

Language : While many programs are offered in German, there is an increasing number of English-taught programs to accommodate international students.

Bachelor of Science in International Business with a focus on Marketing at Hochschule für Wirtschaft und Recht Berlin.

B.Sc. in Business Administration with Marketing Electives at Frankfurt School of Finance & Management.

Master’s Programs in Marketing

Focus : These programs offer advanced knowledge in strategic marketing, brand management, marketing analytics, and digital marketing strategies. They are suitable for students looking to specialize further in the marketing field or aiming for leadership roles.

Duration : 1 to 2 years.

Language : Many master’s programs are offered in English, catering to the international student body.

M.Sc. in Marketing Management at WHU – Otto Beisheim School of Management.

Master in Strategic Marketing at Berlin School of Business and Innovation (BSBI).

MBA with a Marketing Concentration

Focus : MBA programs with a marketing concentration are designed for professionals seeking to enhance their strategic thinking and leadership skills in marketing within a global business context.

Duration : 1 to 2 years, with part-time and executive options available for working professionals.

Language : Primarily offered in English.

MBA with a focus on Marketing at Mannheim Business School.

Full-time MBA with Marketing Electives at ESMT Berlin.

Short Courses and Professional Certifications

Focus : Short-term courses and certifications focus on specific areas like digital marketing, social media marketing, content marketing, and marketing analytics. These are ideal for professionals looking to update their skills or gain expertise in a niche area.

Duration : From a few days to several months.

Language : Mostly offered in English to cater to a broader audience.

Examples : online platforms like Coursera and edX collaborate with German institutions to offer specialized courses. Additionally, institutes like the Digital Marketing Institute offer professional certifications.

Admission Requirements

For Bachelor’s and Master’s programs, international students need to provide academic transcripts, language proficiency certificates (TOEFL/IELTS for English; TestDaF or DSH for German), letters of recommendation, and a statement of purpose. MBA applicants may also need to submit GMAT/GRE scores and have professional work experience.

Short courses and professional certifications may have more flexible entry requirements, often focusing on the applicant's professional background and interest in the subject.

Best Courses in Germany for International Students Bachelor Courses in Germany Benefits of Studying in Germany Business Management and Finance Courses in Germany

Diploma in Marketing in Germany

Types of marketing diploma programs, professional development programs.

Offered by universities of applied sciences (Fachhochschulen), private colleges, and adult education centers (Volkshochschulen).

Focus on specific areas of marketing, such as digital marketing, brand management, or marketing analytics.

Designed for working professionals with some experience in the field or a related area.

Online and Distance Learning Programs

Provided by both German institutions and international online education platforms.

Cover a wide range of topics, from traditional marketing strategies to the latest trends in digital marketing.

Flexible study options allow for completion alongside professional commitments.

Executive Education and MBA Programs

Many business schools in Germany offer executive education programs or MBA degrees with a concentration in marketing.

Aimed at professionals with significant work experience looking to move into leadership roles within marketing.

Key Features

Duration : Can vary from a few months to over a year, depending on the program's intensity and scope.

Language of Instruction : While many programs are offered in German, there's an increasing number of courses taught in English to accommodate the growing international student and professional population.

Admission Requirements : Generally requires a Bachelor's degree or equivalent, along with professional experience for more advanced programs. Language proficiency in the medium of instruction is also necessary.

Examples of Institutions Offering Marketing Diplomas

Frankfurt School of Finance & Management : Offers various executive education programs in marketing.

Berlin School of Business and Innovation (BSBI) : Provides specialized postgraduate diplomas, including areas related to marketing.

Digital Marketing Institute : Offers certification programs that can be taken in Germany through partnered institutions or online.

Cheap and Affordable Universities in Germany Cost of Studying in Germany for Indian Students Universities in Berlin for International Students BBA (Bachelor of Business Administration)  in Germany

Bachelors of Marketing in Germany

Types of bachelor’s programs in marketing.

Bachelor of Arts (B.A.) in Marketing : Focuses on the creative and strategic aspects of marketing, including branding, advertising, and communications.

Bachelor of Science (B.Sc.) in Marketing : Emphasizes the analytical and quantitative aspects of marketing, such as market research, data analytics, and digital marketing technologies.

Bachelor of Business Administration (BBA) with a concentration in Marketing : Offers a broader business education with a focus on marketing principles and practices.

Language of Instruction

While many undergraduate programs in Germany are taught in German, there is an increasing number of programs offered in English to cater to international students. Nonetheless, gaining some proficiency in German can be beneficial for daily life and internships.

High School Diploma : Equivalent to the German Abitur, recognized by the German education system.

Language Proficiency :

For German-taught programs: TestDaF, DSH, or similar German language proficiency tests.

For English-taught programs: TOEFL, IELTS, or equivalent English language proficiency tests.

Entrance Examination : Some universities may require passing an entrance exam or attending a preparatory course (Studienkolleg) if your high school diploma is not considered equivalent to the Abitur.

Application Documents : Typically include your high school transcripts, language proficiency certificates, a personal statement, and letters of recommendation.

Direct Application : To the university via their application portal or through the Uni-Assist platform, which processes applications for international students to German universities.

Timing : Check the university’s application deadlines carefully. For winter semester starts (October), applications are usually due between April and July. For summer semester starts (April), deadlines can range from October to January.

Tuition Fees

Public Universities : Generally, do not charge tuition fees for EU/EEA students, and this often extends to international students, although a semester contribution fee is required. However, some states may charge tuition fees for non-EU students.

Private Universities and Business Schools : Charge tuition fees that can range widely depending on the institution and program. Scholarships and financial aid may be available.

Germany Study Visa for Indian Students Marketing Courses in Germany for Bachelors and Masters Students Diploma Courses and Universities in Germany MBA (Master of Business Administration)  in Germany

Masters of Marketing in Germany

Types of master’s programs in marketing.

Master of Science (M.Sc.) in Marketing : Focuses on analytical and research-oriented aspects of marketing, suitable for students interested in data-driven marketing strategies, consumer analytics, and digital marketing technologies.

Master of Arts (M.A.) in Marketing : Tends to emphasize the creative, strategic, and behavioral aspects of marketing, covering topics like brand management, advertising, and consumer psychology.

Master of Business Administration (MBA) with a Marketing Concentration : Designed for professionals with some work experience, offering broader business knowledge with a focus on advanced marketing strategies and leadership skills.

An increasing number of Master’s programs in Marketing are offered in English to attract international students. However, German-taught programs are also available and can provide deeper integration into the German business environment.

Learning German is beneficial for daily life in Germany and increases job opportunities after graduation.

Bachelor’s Degree : An undergraduate degree in marketing, business, or a related field.

For English-taught programs: TOEFL or IELTS scores.

For German-taught programs: TestDaF, DSH, or equivalent German language proficiency tests.

GMAT/GRE Scores : Some programs may require GMAT or GRE scores, especially competitive MBA programs.

Work Experience : Particularly for MBA programs, relevant work experience is often a prerequisite.

Additional Documents : Motivation letter, CV, academic transcripts, and letters of recommendation.

Applications are typically submitted directly to the university or through the Uni-Assist platform. It’s crucial to check each program's specific requirements and deadlines.

For winter semester intake, applications usually close around May or June. Some programs also offer a summer semester intake with deadlines around November or December.

Public Universities : Generally charge no tuition fees for EU/EEA students, and often this extends to international students, although a semester fee is required for enrollment, student services, and a semester transport pass. Some federal states may charge tuition fees for non-EU students.

Private Universities : Tuition fees can vary widely, ranging from a few thousand to over 20,000 euros per year. Financial aid, scholarships, or early-bird discounts may be available.

How to Apply for Study in Germany Education System in Germany Post Study Job Opportunities in Germany for Indian Students

PhD in Marketing in Germany

Duration : Typically, a PhD in Germany can take anywhere from 3 to 5 years to complete, depending on the research project, the student's pace, and the specific requirements of the program.

Language : While many PhD programs, especially in the sciences and engineering, may offer the opportunity to write your dissertation in English, proficiency in German can be a significant advantage, both for living in Germany and for conducting research that involves German markets or consumers.

Structure : PhD studies in Germany can be structured (involving coursework and a structured program alongside the dissertation) or individual (where the focus is primarily on the research project under the supervision of a professor).

Master’s Degree : You must have a relevant Master’s degree or equivalent in marketing or a closely related field.

Research Proposal : Applicants are typically required to submit a detailed research proposal outlining the intended area of study, research questions, and methodology.

Supervisor Agreement : Securing a commitment from a faculty member who agrees to supervise your dissertation is crucial and often a prerequisite for formal admission.

Language Proficiency : For programs or research projects requiring German, proof of proficiency (TestDaF, DSH) will be necessary. For English, TOEFL or IELTS scores may be required.

Finding a Program

Research Institutes and Universities : Germany is home to numerous research institutions and universities renowned for marketing and business studies, such as the University of Mannheim, WHU – Otto Beisheim School of Management, and the Technical University of Munich.

DAAD : The German Academic Exchange Service (DAAD) is an excellent resource for finding PhD programs and funding opportunities.

Direct Contact : Identifying and directly contacting potential supervisors whose research interests align with yours can be a successful strategy.

Funding and Scholarships

Research Positions : Many PhD candidates fund their studies through research positions, either within projects at their university or external research institutions, which often cover living expenses and tuition fees.

Scholarships : organizations, including DAAD, offer scholarships to international PhD candidates. Universities also offer scholarships and financial support for doctoral students.

Stipends : Some PhD programs offer stipends, which provide a monthly allowance to cover living expenses.

Part-time Job Options in Germany for Indian Students Affordable Accommodation Facilities in Germany for Indian Students Life of Indian Students in Germany

Eligibility Criteria for Marketing Course Program in Germany

For bachelor's programs in marketing:.

High School Diploma : International applicants must have a secondary school leaving certificate equivalent to the German Abitur. The Anabin database can help determine if your qualifications meet the standard.

German-taught programs : Proof of German language proficiency, typically through tests like TestDaF, DSH, or Goethe-Institut certificates.

English-taught programs : Proof of English proficiency, usually through TOEFL or IELTS scores.

Entrance Examination/Test Scores : Some universities may require SAT/ACT scores or specific entrance exams.

Motivation Letter : Many programs require a letter of motivation explaining your interest in the course and your career aspirations.

For Master's Programs in Marketing:

Bachelor's Degree : A relevant undergraduate degree (e.g., in marketing, business, or a closely related field) from an accredited university.

Academic Transcripts : Complete transcripts showing coursework and grades.

German-taught programs : Sufficient proficiency in German.

English-taught programs : Adequate proficiency in English, demonstrated by TOEFL or IELTS scores, depending on the program's requirements.

GMAT/GRE Scores : Some institutions may require these scores, especially for business-related programs.

Relevant Work Experience : While not always mandatory, some Master's programs, particularly MBAs with a marketing focus, value professional experience in the field.

Letters of Recommendation : Usually from academic instructors or professional supervisors.

Personal Statement/Motivation Letter : Outlining your reasons for choosing the program, your career goals, and how the program fits into your professional aspirations.

For PhD Programs in Marketing:

Master's Degree : A Master’s degree in marketing, business administration, or a related field, with a strong academic record.

Research Proposal : A proposal that outlines your research interests, potential research questions, and the methodological approach, showing the feasibility of your research project.

Supervisor Acceptance : Before applying, you often need to find a faculty member willing to supervise your research.

Language Proficiency : Depending on the program, proof of proficiency in either German or English is required.

Academic CV : Highlighting your educational background, research experience, publications (if any), and any relevant work experience.

Letters of Recommendation : From academics familiar with your work and potential for research.

Short Courses in Germany for International Students Private Universities in Germany Study in Germany for Free

Intakes & Application Deadlines for Marketing Course in Germany

Winter semester.

Starts : Late September or early October.

Application Deadlines :

For international students, deadlines can range from early April to July 15th.

Some universities might extend their deadline to August 15th, but this is less common.

Note : The Winter Semester is the primary intake for most universities, offering the widest range of courses and programs.

Summer Semester

Starts : Mid-April.

Typically from early December to January 15th for international students.

Some programs may have later deadlines, but early application is advisable.

Special Considerations for Marketing Programs

Master’s Programs : These often have earlier deadlines, especially for competitive courses or those requiring additional steps like interviews or submission of GMAT/GRE scores.

Bachelor’s Programs : Might have slightly more flexible deadlines, but adhering to the earliest possible application is beneficial.

PhD Programs : Deadlines can vary significantly since admissions may depend more on the availability of a supervisor than fixed intake dates. It’s essential to initiate contact with potential supervisors well in advance of your intended start date.

Masters in Accounting in Germany Masters in Finance in Germany

Fees for Marketing Courses in Germany

Public universities.

Tuition Fees : Most public universities in Germany do not charge tuition fees for EU/EEA students, including those enrolled in marketing courses. This often extends to non-EU/EEA students as well, particularly for consecutive (directly following a Bachelor’s degree in the same field) Master’s programs. However, some states like Baden-Württemberg may charge tuition fees for non-EU/EEA students, typically around €1,500 per semester.

Semester Contribution : All students are required to pay a semester contribution, which covers student services, a semester ticket for public transportation, and administrative costs. This fee varies by university but generally ranges from €100 to €350 per semester.

Private Universities

Tuition Fees : Private universities and business schools in Germany typically charge tuition fees for their marketing programs. The fees can range widely:

Bachelor's Programs : From €3,000 to €20,000 per year.

Master's Programs : From €10,000 to €30,000 per year, with MBA programs possibly exceeding this range due to their specialized nature and target professional audience.

These institutions might offer scholarships, flexible payment plans, or early-bird discounts to help offset costs.

Other Costs to Consider

Living Expenses : Regardless of tuition fees, students need to budget for living expenses, including accommodation, food, health insurance, and personal expenses. On average, students can expect to spend between €850 and €1,200 per month, depending on the city.

Health Insurance : Health insurance is mandatory in Germany. Students under 30 can typically join the public health insurance scheme at a reduced student rate of about €110 per month. Private health insurance options may vary in cost.

Books and Supplies : While often minimal, these can add an additional cost of up to €300 per semester.

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You graduated and want to do a doctorate?

German universities and research organisations are always looking for qualified doctoral students from abroad. PhDGermany publishes PhD position offers in Germany that specifically target international applicants.

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PhD Position - Market dynamics in the bioeconomy

of market dynamics in the bioeconomy Present research findings at national and international conferences, utilizing effective communication skills to convey insights clearly and succinctly Publish research

of Circular Economy and Sustainable Bioeconomy Design and conduction of empirical or data-analytical research approaches Analysis of market dynamics in the bioeconomy Present research findings at national and

PhD in Green Industrial Policy Design (m / f / d)

03.04.2024, Wissenschaftliches Personal PhD in Green Industrial Policy Design (m / f / d) at the TUM School of Social Sciences and Technology, Professorship for Public Policy for the Green

PhD Student - AI for Sustainability PhD Project in cooperation with KIT

now! What you'll do As PhD student, you will self-steered identify research opportunities and gaps in making businesses more sustainable by leveraging artificial intelligence (AI). Following the design

2 PhD Positions (65%) in Organic Chemistry – Synthesis of Polycyclic Aromatic Nanobelts (f/m/d)

at the latest: 2 PhD Positions (65%) in Organic Chemistry – Synthesis of Polycyclic Aromatic Nanobelts (f/m/d) TACY (Tackling the Cyclacene Challenge) is a joint project between the research groups of Michael

PhD -student (M/F/D) - Cell Biology and immunology

for Translational Neuroinflammation and Automated Microscopy (TNM) in Göttingen invites applications for a position as a PhD -student (M/F/D) - Cell Biology and immunology. The Fraunhofer branch “Translational

PhD (m/f/d) position in the MSCA Doctoral Network “MobiliTraIN” on fundamental ion mobility research

Curie Grant Agreement Number 101119562 Is the Job related to staff position within a Research Infrastructure? No Offer Description The PhD candidate will be employed by Bruker Daltonics GmbH & Co. KG

PhD Student in Integrated Economic Modelling for Sustainable Business Planning in Agriculture at ZALF

development of a web-based Decision Support System (DSS) that facilitates co-designed business models for sustainable market solutions. A strong focus of this PhD position will be the development and

PhD position (f/m/d) in the field of control of integrated energy systems

the optimal, techno-economic operation of sector-coupled energy systems (i.e. a fusion of market mechanisms and technical operation) Demonstration and validation of your methods in realistic simulation studies

PhD position “Nuclear pore complex biogenesis” (f/m/d)

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NEWS... BUT NOT AS YOU KNOW IT

Football fans banned from buying Germany jerseys over Nazi symbol claims

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Adidas have removed the number 44 from Germany ’s shirt due to concerns over Nazi symbolism and insist they are ‘against violence and hatred in all forms’.

Germany host Euro 2024 this summer but their Adidas-designed kit went viral on social media for all the wrong reasons with fans highlighting the vital design flaw.

The number 44 on Germany’s shirt has some resemblance to the symbol used by World War Two-era Nazi Schutzstaffel (SS) units. The SS played a central role in the Gestapo, Hitler’s secret police, and  the Holocaust , where millions of Jews and others were put to death in extermination camps.

Adidas ‘strongly reject any suggestions’ it was intentional and have decided to block personalisation of shirts, banning fans from buying kits with the number 44, while they also claim that the DFB are the ones responsible for the controversy.

‘The DFB (German FA) and its partner 11teamsports are responsible for the design of the names and numbers,’ Adidas spokesperson Oliver Bruggen told Bild .

‘We have blocked personalization of the jerseys in our online store.

‘People from around 100 nations work at adidas, our company stands for the promotion of diversity and inclusion, and as a company we actively campaign against xenophobia, anti-Semitism, violence and hatred in all forms.

‘Any attempts to promote divisive or exclusionary views are not part of our values as a brand and we strongly reject any suggestions that this was our intention.

‘Our company stands for promoting diversity and inclusion.’

Historian Michael Konig first raised the symbolism issue and felt that the design was ‘very questionable’.

The DFB, meanwhile, has confirmed that an alternative design for the number four will be developed.

They also claimed UEFA reviewed the design process and that ‘none of the parties involved saw any proximity to Nazi symbolism’.

Adidas has been the manufacturer of Germany’s jerseys since the 1950s but the DFB have decided to dump them for Nike, starting from 2027, which has caused a political row in the country.

Economy Minister Robert Habeck said he would have ‘liked a bit more local patriotism’ while Health Minister Karl Lauterbach labelled the decision ‘wrong’.

MORE : You can now grow and smoke cannabis in this European country

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All Lions: Detroit Gains Global Marketing Rights in Germany, Canada

International games could be on the horizon for Detroit Lions.

• Author: John Maakaron
• Publish date: Mar 26, 2024

In this story:

The Detroit Lions were awarded Global Marketing Program rights in multiple international markets, as announced by the NFL Monday. 

Through the program, which was designed for teams to build fan bases and market in regions outside the United States, the Lions will begin marketing in Germany, Canada, Austria and Switzerland. 

The program awards these rights to teams on a five-year basis and allows teams to promote themselves in various ways. In a press release Monday, the Lions announced they intend to participate in several ways including launching social media profiles in each of the countries’ native languages. 

The Lions announced plans to develop youth football education in these countries . Additionally, they now can sell merchandise and market themselves in these select international markets.

In recent years, the NFL has had several international games throughout the regular season. During the 2023 campaign, five games were played in international markets including three games in the United Kingdom and two in Germany. 

On the 2024 schedule , there will be one game played in Brazil along with three scheduled in the United Kingdom and one in Germany. 

The prevalence of these games has increased with the Global Marketing Program, as host teams in international games are the ones who have been awarded rights through the program .

Here are other storylines surrounding the Detroit Lions on March 25:

1.) Detroit Free Press beat writer Dave Birkett spoke to NFL coaches about the Lions' acquisition of Kevin Zeitler, Amik Robertson and DJ Reader during the AFC coaches breakfast at the NFL's annual meeting.

2.) The Lions will host a Draft party for season-ticket holders at Ford Field on April 25.

3.) Woodward Sports analyzed the current state of the Lions' wide receiver room heading into the 2024 season.

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