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25 Tips To Create The Ultimate Real Estate Listing Presentation

If you’re a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation.

This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. 

Tips For Preparation

1. build and maintain your online presence.

In today’s internet-driven world, people do their research on you before they even speak with you. Focus on building and maintaining your online presence across social media, Zillow and Realtor.com , and your website.

Interact with your audience across these platforms so that people get a sense of your personality. You want to attract people who are actually interested in working with you.

The more people know of you before you show up, the easier the appointment will go. They’ll already have an idea about your experience and your process, which gives you a great foot in the door.

2. Practice Your Presentation

Remember, it’s ok to feel nervous. Try practicing your real estate listing presentation out loud before going to the client’s home. Repeat it enough times until you feel confident in your delivery. Having a firm grasp on the main points of your presentation will help tame your nerves.

3. Visit Active Listings in the Client’s Neighborhood/Area

A unique tip that most agents don’t take the time to do is to visit other active listings in the client’s neighborhood before your listing appointment. 

This will give you more knowledge about the area, and you’ll see the prices of other homes in the area. Sellers will appreciate this extra work because it shows your dedication.

5. Drop Off A Pre-Listing Package

One tip that will start you off on the right foot before the listing appointment even starts is to drop off a real estate pre-listing package . The package should include any marketing materials you have created, including a description of your unique value proposition and marketing plan.

When you drop off your real estate pre-listing package, make sure that it is presented professionally. Use binders, folders, and be sure it’s personally branded.

Tips For During the Presentation

5. share your story in under 2 minutes.

Clients want to get to know you and your business, but make sure you keep it short. The main goal in your real estate listing presentation is to get the client talking more about themselves and their goals in selling their home.

Tell a brief story about what you do and what makes you different from other realtors. If this isn’t your first listing, talk about successful listings you’ve handled in the past.

6. Have Good Posture and Body Language

Most experts agree that 70% to 93% of all communication is nonverbal . So whether you’re touring the home or sitting down with your clients to get to know them, be sure your back is straight, you aren’t slouched, and you don’t cross your arms. And of course, give all your attention to your client as they are speaking and practice basic listening skills.

7. Use Social Proof to Your Advantage

If you have some previous listings under your belt, be sure to leverage them as social proof and use them to your advantage. For example, add in quotes from satisfied past clients, or share a success story regarding a previous transaction.

Having social proof in addition to what is online goes a long way in impressing your potential client. It will also help to establish you as a real estate professional with authority and knowledge in the real estate industry.

8. Personal Statistics

Along with social proof, be sure to include some personal statistics about your previous listings, such as:

• Average days on market
• Average list price to sales price ratio
• How you compare to the market average

9. Create a Slide Deck to Stay on Task

A classic slide deck or PowerPoint presentation is the best way to keep your pre listing presentation organized and flowing smoothly. It’ll help you stay focused from one point to the next, so you don’t end up rambling throughout your presentation.

10. Have a Marketing Plan

Come up with a comprehensive  real estate listing marketing plan  for listing your client’s home. Be sure to include the following marketing material:

• How you will leverage social media
• Which websites their listing will be shown on
• Advertising strategy
• Any broker groups or email lists you plan to use
• If you plan on holding open houses , and if so, how often
• Professional photos  and video

Don’t skimp on photos in your marketing strategy. Even if it seems expensive, professional photos will showcase the home much better than personal photos. In addition, you’ll build a beautiful portfolio to show future clients. They will take notice of how much better your photos look compared to your competition and want to work with you as a result.

11. Introduce the Power of Your Brokerage

If you have a brokerage, be sure to talk about what makes your brokerage unique. Highlight past experience and successes, and focus on how your brokerage will add value to your client’s listing as well.

12. Ask Questions, Build Trust, and Identify Motivation

Before you tour the home or jump into your own background, sit down and ask the client some questions to get to know them, build rapport, and understand their goals for selling their home. Some good questions to ask include:

• The reason they want to sell their home and what date they need to move by
• What area they are looking to move to, and if they’ve already found a home there
• What’s more important to them: selling their home quickly, or for the best price
• What their alternative plans are in case their home doesn’t sell
• What their ideal listing agent would look like
• How much they still owe on their mortgage and whether or not the property has any liens
• If there are any hidden issues with the home
• Their experience level with selling homes, and what those other experiences were like

The more you can connect with the client in these first 15 to 20 minutes, the better the listing presentation will go.

13. Tour The Home

Next, after you’ve gotten to know the seller, ask them if they can give you a tour of the inside and outside of their home before you begin your presentation.

As they’re showing you around, have them point out details about their home. For example, any work they’ve done and any work they know needs to be done before they sell the home.

Your goal is to get them to point out that their house isn’t perfect. This will give you a couple of details to lean on later when you’re discussing the price.

As you’re walking through the house, be very observant and take your time looking at every aspect, including the ceilings.

14. Tailor Your Presentation to Relate to Sellers Motivation

Use the client’s answers to the questions above to create a story in your real estate listing presentation. Go through a comparative market analysis ( CMA ) and show them the listings that have and haven’t sold in the area.

For example, you might find a listing that was priced way too high, sat on the market for 125 days, and sold for 10k below its listing price. Explain to your client all these details, and then show them a listing of another home that was perfectly staged and photographed.

Show them how it got a contract in seven days for above the asking price, which may also be their goal for their own home. This way, you’re creating a more relatable story for your client, and they will want to follow the same strategy as the second home.

Tips For Research

15. do your research.

Everyone knows that knowledge is power, and power breeds confidence. Doing your research ahead of time will give you the knowledge you need to keep the ball in your court.

One strategy is to call recently sold listings in your client’s neighborhood and ask those agents how they thought the sale went and if they can give you any tips on selling in the area.

16. Automated Values

Be sure to cover Zestimates and tax values in your presentation. The prospective seller probably came across these numbers already and will want to know if they are accurate or not.

A couple of questions you can ask your clients to get an estimate of what they think their home is worth include:

• What do you think your home is worth, based on the research you’ve done?
• What number do you think is a good starting point for your home?

17. Local Market Statistics

During your real estate listing presentation, have some statistics on hand for the local market so that the client can compare their home to others in the area. These should include:

• Average days on the market for homes in the area
• Average sales price
• Price per square foot
• Inventory level

18. Neighborhood Comp Analysis

Be ready with a comp analysis. Choose four to five other homes in the neighborhood that are similar to the client’s home and become familiar with the ins and outs of those properties.

After you’ve toured their home, you’ll have a better idea of which comp to show them.

You can let them know how long they can expect the selling process to take based on the average list price to sales price, sold comps, available comps, and days on the market.

Tips For Moving Forward

19. refine value.

Once you have a good feel for the home, let the home seller know if you think the home’s value should be higher or lower than your initial assumption based on the market data.

At that point, you can tell them that you recommend listing their home for X amount to have the most realistic chance of selling it.

In order to figure out a good price, you can use the MLS to find out the average list price to sales price ratio for a certain neighborhood.

20. Outline Your Pricing Strategy

Go through your pricing strategy and let your clients know how you determine if a home is above, fair to, or below the market value.

21. Explain Your Sales Process

Your real estate listing presentation is a great chance for you to go through each step of your sales process, from pre-listing to closing. Explain every detail, so your clients can know what to expect when working with you.

22. Additional Included Services

Offer the client any other services that you and your team provide. This could be transaction management, a preferred vendor list, or buyer services.

23. Don’t Be a “Yes” Agent Just to Win New Business

Stay firm on your process and pricing. Some sellers will see if they can get you to negotiate on your own terms. However, this isn’t advisable. Stick to your process and price, and be confident in your knowledge and research.

24. Prepare For Some Objections and Lots of Questions

To that end, be prepared to face some  real estate objections  and questions about your experience, process, and pricing. Some of the questions might include:

• What makes you different from other realtors in the area? How are you better?
• Why do your credentials make you the right person to sell my home?
• How familiar are you with this market? Have you sold homes in this area before?
• What is your opinion on my home, and what do you think we can do for it to sell better?
• Do you have an ideal list price in mind for my home? If so, is it lower or higher than what I think it is?
• What are your sales and marketing strategies for listing a home?
• How many other clients are you working with, if any? Will your workload affect your ability to work on my home?
• I’ve spoken to another real estate agent who said they would list my home for a certain percent. Can you match that?

25. Follow up with a Thank You Note

Even if you don’t walk away with a  signed listing agreement  in hand, be sure to send a thank you note. Mail this out the day before your appointment, so it arrives soon after the appointment is over. This will ensure you make a good impression on everyone you meet.

Final Thoughts on 25 Steps to Win a Real Estate Listing Presentation

Whether it’s your first real estate listing presentation or you are a seasoned Realtor, these 25 steps can help you build a successful real estate business and bring the most amount of value to your clients.

Keep in mind that in the end, how you treat people will be more impactful than anything you say or do.

Would You Like To Partner With Me?

I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together , we can make this year your best yet!

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Home Blog PowerPoint Tutorials How to Prepare a Listing Presentation: Guide for Real Estate Pros

How to Prepare a Listing Presentation: Guide for Real Estate Pros

Do you want to close more leads on a regular basis?

In that case, you may need to level up your communication skills. To win more listings, move on from having a polite “pre-sales” chit chat with prospects to doing full-scale presentations of your services.

What is a Real Estate Listing Presentation?

A listing presentation is your pitch to a prospective seller to represent them in a Real Estate transaction. Succeeding with your presentation means that you will sign on a new client and receive a bigger commission this month.

But of course, there will be other agents knocking on the seller’s door, offering their services. In fact, 55% of sellers interview two or three agents before making the decision. So how do you get chosen among the sea of other agents? Wrong, if you thought that most prospects will stick with someone offering the highest listing price and asking for the lowest commission.

When putting up their homes for sale, most people want to partner with a competent, forthcoming and proactive agent, capable to broker the best arrangement for them. Obviously, the best Real Estate agents are rarely those charging the lowest commission.

In fact, the main goal of conducting a full-scale, deck-ready listing presentation is to persuade the prospect that you are their optimal choice.

The best listing presentation isn’t a brief oral interview on the porch; it’s a carefully staged, full-scale demo of your professional capabilities. Keep in mind that creating a listing presentation isn’t the only way to market effectively in your industry. There are dozens of other Real Estate marketing ideas that can help you beat out the competition and stand out from the pack. For example, if you can’t make time for an in-person listing presentation, consider recording a seminar and linking it to your email subscribers.

How to Prepare for a Listing Presentation: 7 Key Steps

Building a rapport with a new prospect is never easy. But there are a few quick neuroscience tricks you can leverage to appear instantly more likable to prospects, even before you pull out your Real Estate brochures and other collateral.

• Give a firm handshake . Scientists proved that a handshake preceding any social interaction has a strong positive impact on how the recipient will further evaluate this social interaction.
• Have some brew ready. Pleasant smells like those of fresh coffee make us act nicer to one another and be more cooperative.
• Appear interested and ask questions.  Again, science proves that people are more willing to engage with an interlocutor, eagerly posing questions, and also act in a more receptive manner.

Now with a few neat physiological tricks in your sleeve, let’s move on to how you should approach listing presentation design.

1. Open with a Brief Introduction

A Real Estate listing presentations can start with a short overview, recapping who you are, what you do and what’s your success record.

To save you time on design, we have lined up a few short Real Estate bio templates you can grab and customize.

Sellers want to be reassured that you can close the deal fast and secure them a fair price. They want someone confident in their abilities and capable to back up their skills with examples and data.

Here’s listing presentation sample questionnaire you can answer to fill in your first few slides:

What are your top skills? Are you a Real Estate marketing guru? Do you have exceptional graphic design skills and can create for sale by owner flyers that stand out from the crowd? Do you have a photography background and can shoot professionals photos without hiring any external help? Show exactly what you can do. Bonus point if you manage to align your key skills with your buyer’s needs.

How many houses have you sold in this area? It’s best to line up some fresh data e.g. the past 12 months. Specifically, mention what types of properties have you sold and whether any were similar to this particular buyer’s estate.

Now comes the tricky part: offer some numbers comparing the original list price versus the final sales numbers (if the latter are more favorable) and the average day on the market (DOM) numbers for the property.

Such numbers will also help you justify higher commission rates. Of course, every sane buyer would rather stick with an agent charging a higher rate (e.g. 6% commission for houses for sale), but who also secures them a higher sales price due to better marketing experience.

2. Toss in Some Social Proof

People are social creatures and thus, we are extremely prone to opinions shared by others. To learn what’s good, we observe what others are doing and this extends to our purchase decision making: 92% of consumers state that word-of-mouth recommendations carry the most value to them.

You shouldn’t hard-sell your services. Instead, just show that “others” already think you are that good . There are a few ways you can use “social proof” as a Real Estate agent:

Ask past sellers to provide quick testimonials (with photos) and use them in during your presentation. Here’s a quick example from one of our PowerPoint templates :

Add a separate slide highlighting your key achievements up-to-date (personal or agency-wide).  The good “boasting” figures to include are:

• Total number and value of properties sold.
• Total number of clients you have worked with.
• Average time to close a deal.
• Average customer satisfaction rate.
• “Big name” corporate clients and partners.
• Professional organizations you are part of e.g. National Association of Realtors.

Gather and display reviews online.  Of course, prospects will google you post-presentation. Your job is to ensure that they’ll find only positive stuff, rather than nothing at all. You can set up a dedicated profile on popular review services or display ratings directly on your website.

3. List The Benefits of Your Brokerage

Keep this one succinct and on-point. Most buyers are interested in just three things:

• Receiving a fair price for their property.
• Getting it sold off fast.
• Avoiding the associated sales hassle as much as possible.

Your Real Estate presentation should address how you will deliver them just that. You can also sweeten the deal here by including a few “promos” e.g. list special circumstances for when you will accept a lower commission or pitch them with some bundled promos your agency currently runs.

At this point, you should also explain how that communication will occur: what types of updates they can expect and when.

4. Walk The Prospect Through The Home Sales Process

Not everyone is experienced in flipping property. So be sure to customize your listing presentation template so that includes this optional slide – for when you are presenting to first-time buyers.

There’s no need to go into many details at this point. Just briefly mention the overall timeline, key milestones and what kind of actions we’ll be required from them.  All of this can be neatly packed into one slide like this one :

If needed you can separately walk them through the home inspection and appraisal processes; Real Estate presentations to the buyers; negotiations and closing process.

5. Present a Comparative Market Analysis for a List Price Range

Comparative Market Analysis (CMA) is another nugget to persuade the client that you know your deal.

The wrinkle, however, is that it’s not always easy to come up with good numbers if you are yet to see the property in person. That’s why most agents will do two CMAs. First, one using the comps and their educated guesses based on prices for similar homes. And the second, more refined CMA after seeing the property, talking to the owners and digging further into the data.

6. Explain Your Marketing Strategy

Image Source: StockSnap

What channels do you plan to leverage – digital, offline or a mix of both? Give the clients some general insights and explain why your approach works. They certainly don’t want to know all the nitty-gritty, but we’ll appreciate some general insights.

Show them a few video demos you have created; your standard property templates for websites; copywriting and other marketing collateral you plan to use and distribute during open house visits.

7. Wrap It Up with a Killer Case Study

The best listing presentation examples we have ever seen always included case studies. They are another form of “social proof”, and a direct illustration of your professional abilities.

You don’t need to make this one lengthy though. Just stick to a simple copywriting formula:

• Customer background (e.g. a mid-aged couple just like you based in NYC).
• Challenge: what kind of a problem those former customers had? (e.g. needed to sell a house in 1.5 months in an unpopular neighborhood).
• Solution: how your agency helped them?
• Results: some quick numbers illustrative the positive outcome you have helped them achieve e.g. house sold in 35 days for 5% higher than the initial listing price.

This way you are finishing your listing presentation with a bang, and encourage the prospects to take further action.

Listing Presentation Templates for Real Estate Pros

To ease up the processes of preparing for your listing presentation, our team has lined up a few neat templates you can download and customize in PowerPoint to match your current needs.

1. Commercial Real Estate Template for PowerPoint

A versatile template that could be easily adapted for both residential, commercial listings or for land sale listing presentation. It includes excellent slides (e.g. US Map slide ) to present your market analysis and pitch the approximate listing price.

Use This Template

2. Real Estate Industry PowerPoint Template

Another template that makes it easy to turn your scattered data into a coherent and persuasive story. Customize it in a few quick clicks in PowerPoint to match your corporate branding, add additional slides and elements from our collection and voilà – you now have a shining new listing presentation to dazzle even the most reluctant prospects!

3. Real Estate Listing PowerPoint Template

Work with all the assets required to showcase a property in a neat layout that contains tools such as market price comparison, team introductory slides, housing interior details, key features & more.

4. Residential Real Estate Illustrations PowerPoint Template

If you want to boost your listing presentation for real estate, get to know these professional-design vector images tailored for the real estate industry. A selection of slides that go through the entire process of acquiring a property from both realtor and customer’s perspective. High-end graphics to enhance the impact of your presentation.

5. Proptech PowerPoint Template

Get ready to introduce in-the-market properties with a high degree of smart home devices or sustainable housing solutions with a slide deck filled with visual cues for that talk. This tech-savvy listing presentation template is ideal for targeting properties to millennials and discussing the infrastructure in the neighborhood or building complex.

6. Real Estate Open House PowerPoint Template

Graphics can make or end a business deal, and that’s why your next real estate listing should count on carefully designed slides that boost the performance of your speech. This listing slide deck includes a selection of icons that help increase the retention rate of key information disclosed about the property while keeping the right balance between whitespace and content. With a striking color combination, go ahead and edit this template to meet the demands of your work.

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Agent, Listing, Real Estate, Realtor, Sales Process Filed under PowerPoint Tutorials

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The Ultimate Real Estate Listing Presentation Guide For 2023

Table of contents.

As a real estate professional, one of the key skills to master in your business is the art of delivering an engaging and persuasive listing presentation. A well-prepared listing presentation can make all the difference in winning new business and securing valuable listings . Second to negotiating offers for your clients, a real estate listing presentation is arguably one of the most important and valuable things you’ll do in your business.

In this article, we will delve into the essential components of a compelling real estate listing presentation that will captivate your audience , earn their trust, and ultimately help you win more listings. We will explore how to prepare for a listing presentation, provide a listing presentation template to guide you in structuring your own presentation, discuss what should be included in your listing presentation, offer tips on how to win a listing presentation, and provide strategies for effectively handling objections you may face throughout your listing appointment.

So, if you’re ready to take your real estate listing presentations to the next level and boost your chances of winning more business, read on as we uncover the secrets to mastering this crucial aspect of the real estate industry.

L et’s get started!

Preparing For A Real Estate Listing Presentation

The key to a successful listing presentation starts with thorough preparation.

This section will provide you with expert tips and techniques to help you effectively prepare for your real estate listing presentation. From understanding your seller’s needs and motivation to sell, setting clear objectives, gathering essential information, and rehearsing your delivery, proper preparation is the foundation for a winning listing presentation.

Understand Your Seller's Motivation To Sell

Knowing your seller’s motivation allows you to tailor your presentation . A fully customized presentation allows you to address their specific needs and concerns.

For example, if they are motivated by a quick sale, you can emphasize your marketing strategy and negotiation skills to expedite the selling process. On the other hand, if their motivation is to achieve the highest possible price, you can focus on your pricing and market analysis expertise.

Gather Information

Before going into a listing presentation, it’s important to gather relevant information. This will allow you to effectively showcase the property and address potential questions or concerns the seller client may have.

S ome information you may want to consider collecting prior to the listing presentation is:

Property details (# of bedrooms, # of bathrooms, any recent renovations, etc.)

National and local market statistics (recent interest rate changes, government plans or funding, etc.)

Comparable sales or comparative market analysis

Local rules and regulations (heritage designations, protected lands, etc.)

Create The Presentation

Now that you have the necessary preliminary information, it’s time to put together the presentation. You don’t want to go into a listing presentation without the presentation. You may consider putting together the listing presentation yourself, but if you’re a high-volume real estate agent, you might not have the time to do so. This is where you might consider outsourcing your presentation design to a presentation design agency like Presentation Geeks.

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Practicing a real estate listing presentation is crucial for several reasons:

First of all, practicing your listing presentation helps you become more confident and comfortable with the material. This allows you to deliver a more polished and professional presentation.

Practicing your presentation helps you refine your message and ensure it is clear, concise, and compelling. It allows you to organize your thoughts, prioritize key points, and convey your value proposition effectively.

Bring Necessary Materials

Some necessary materials you want to bring to your realtor listing presentation are:

Examples of past marketing efforts

A starting asking price

Local market data

Listing agreement

Dress Professionally

A killer listing presentation isn’t just about the presentation deck. You are part of the presentation as well. This means when you arrive at your client’s house, you need to be dressed professionally. Everyone wants to work with the best and most professional listing agent and this is achieved by making a great first impression. Make sure you know how to dress for a presentation to make sure you give your potential client a great first impression.

Real Estate Listing Presentation Template - How To Structure Your Presentation

If you’re looking for a powerful listing presentation template, we’ve put together this structure which can serve as a free template when developing your new listing presentation. What you want to avoid is using a pre-developed listing presentation template other real estate agents are using. You don’t want to be like the other agents. You want to make sure your real estate listing presentation is unique!

If you follow this flow, we’re confident your lead generation efforts will pay off by having the most thorough real estate listing presentation .

Introduction

The introduction slide of a real estate listing presentation should capture the attention of the prospective client and set the tone for the presentation.

It should include a visually appealing design with your name, title, and contact information, along with a brief statement that establishes your expertise and credibility. It should also include a compelling headline or tagline that highlights the value you bring as a real estate professional.

Real Estate Market Analysis

The real estate market analysis slide of a real estate listing presentation should provide a comprehensive overview of the current market conditions and trends relevant to the seller’s home.

It should include data such as recent comparable sales, active listings, average days on market, and trends in pricing and inventory. It should also highlight any unique selling points or challenges of the local market that may impact the seller’s property value.

Property Showcase

Not every homeowner fully understands why their home is unique. This is why a property showcase slide is important to help educate the seller as well as show your expertise and how you can get top dollar for your potential seller.

If you had the chance to view the property ahead of time and gather photos, it should include high-quality, visually appealing images that showcase the property’s exterior, interior, and any notable amenities or upgrades. It should also provide key property details such as square footage, number of bedrooms and bathrooms, special features, and any recent improvements or renovations that make this property stand out.   Staging your home  is an incredible important part of the process.  Proper staging will an empty structure  into a home that allows potential buyers to envision what it could look like when everything is settled.  It can also increase the chances of receiving an offer.    

Explain Sales Process

Explaining the sales process in a real estate listing presentation is crucial as it helps establish expectations.

For some, this may be the first time they’re selling a home. It provides transparency and clarity, setting realistic expectations for the seller and minimizing any potential surprises or misunderstandings. By explaining the process, you can demonstrate your expertise and professionalism, showing the seller that you have a well-defined plan and strategy for selling their property.

It also establishes trust and confidence, as the seller will feel informed and empowered throughout the sales process. This can lead to a smoother and more successful transaction, with a satisfied seller. It also shows you’re doing your due diligence in educating the potential seller.

Marketing Plan

The most important part of a listing presentation which sets you apart from other real estate professionals is your marketing plan. What makes you unique?

Including your marketing strategy in a real estate listing presentation is essential as it showcases your approach to promoting and selling the seller’s property. It demonstrates your proactive and strategic approach to marketing, highlighting the various channels and techniques you will use to attract potential buyers and generate interest in the property.

Below are some key items or offerings you may want to highlight as part of your marketing plan and why you would want to include them.

Real Estate Staging

Home staging is important in the real estate process as it enhances the presentation and appeal of a property to potential buyers. By strategically arranging and decorating the home to showcase its best features, home staging can create a visually appealing and emotionally engaging environment that allows buyers to envision themselves living in the space.

Professional Real Estate Photography & Videography

Professional photography and videography is crucial in real estate listings as it significantly impacts the visual presentation and appeal of a property to potential buyers. 51% of buyers were first introduced to their home via the internet where photos and videos were the first things they saw.

Social Media Marketing

Offering social media marketing is critical in today’s digital-first era. Social media marketing allows you to share the client’s home using visuals, it helps reach a wider audience, and you can showcase the property in more fun and unique ways you can’t do with traditional marketing methods.

Traditional Marketing

Traditional marketing methods are still valuable. Print ads, direct mail, and local advertising, still hold importance in real estate marketing. They can reach different audiences, target local markets, provide a tangible presence, contribute to branding and credibility, supplement digital marketing strategies, and diversify the marketing mix.

Pricing Strategy

Including a price strategy slide in a real estate listing presentation is crucial as it demonstrates your expertise in pricing the property appropriately. This slide allows you to explain your pricing approach and how you arrived at the recommended asking price, taking into account comparable sales, market trends, and the seller’s goals.

Real Estate Agent Testimonials

People want to know what other people are saying about you and their experience working with you. Including a brief slide on your past testimonials is a great way to do just that.

With our team’s years of experience building presentations, we have a winning formula to craft the perfect real estate presentation. Check out one of our perfect examples of a real estate presentation below for real estate company Wurher Real Estate.

Wuhrer Quality Homes Presentation Example

What Should Be Included In A Listing Presentation?

Now that we know the content that should be included in a listing presentation, what about the supportive elements? Let’s take a look at some creative elements you should incorporate in your listing presentation to make your listing presentation ‘WOW!’ the prospective client.

If you follow this flow, we’re confident your lead generation efforts will pay off by having the most thorough real estate listing presentation.

Visual Aids

Presentation visual aids are crucial in a real estate listing presentation for several reasons. First, they can help convey complex information and data in a clear and understandable manner, making it easier for the seller to grasp the key items. Visual aids, such as slides, charts, and images, can also enhance the overall presentation by making it more engaging and visually appealing.

Market Data

Market data is crucial to include in a real estate listing presentation as it provides objective and verifiable information about the current state of the real estate market. It helps establish the context and rationale for the pricing and marketing strategies being proposed by yourself. Including market data in a listing presentation adds credibility, professionalism, and a data-driven approach to your recommendations, increasing the seller’s confidence and trust in you.

Past Successes

Sometimes, it’s good to brag.

Sharing past successes in a real estate listing presentation is crucial for establishing your credibility and track record of success. Sharing past wins can also differentiate you from the competition, as it highlights your unique selling proposition and sets you apart as a successful and reliable real estate professional.

Are you a visual learner and need to see how all these elements come together? Check out a real estate presentation we’ve put together for Engel & Volkers which combines many of the elements noted above. We can do the same great work for you!

Real Estate Presentation We Did For Engel & Volkers

How To Win With Your Real Estate Listing Presentation

Now that you’ve nailed down what a listing presentation is and what to include, how do you drive it home and win? Well, there are three key elements you need to master to make sure you’re winning your listing presentations.

Communication & Presentation Skills

You need to make sure your communication skills and presentation skills are polished. If you feel you won’t do well, practice. Practice is one of the most important things you need to do to become a better presenter .

Even when you’re not, you need to be confident. If you’re not confident in the information and marketing plan you’re sharing, why should the prospective client have any confidence or trust in you? Be confident and own it.

This step is one many agents miss. Always follow-up. You should follow-up after every listing appointment at least four times unless you’ve already received a clear answer you weren’t selected. You need to remain top-of-mind and to do that, you follow-up.

How To Deal With Objections

In every listing presentation, you’ll be faced with objections or the “why nots” as to why someone should NOT work with you. Here are some common real estate listing presentation objections you’ll encounter and how to handle them.

Common Real Estate Listing Objections

Can you reduce the commission.

This is a personal or brokerage policy choice. It is up to you to decide whether you’ll reduce the commission or not. But, here is a quick line you can use to save yourself from reducing commissions from experienced Toronto real estate agent Marco Pedri,

“I understand that commission is an important consideration for you. My commission is based on the value I bring to the table, including my market knowledge, negotiation skills, marketing strategies, and commitment to achieving your goals. It’s important to keep in mind a reduced commission may impact the level of service and resources I can allocate to your transaction. However, I am open to discussing your specific needs and requirements to ensure a successful and smooth real estate transaction.”

We need to interview a few other realtors

Do not get defensive. Encourage the prospective client to interview other realtors. This may help your presentation stand out amongst the rest. But, be sure to continuously follow-up to ensure you remain top-of-mind.

In conclusion, a well-prepared and professionally delivered real estate listing presentation is a crucial tool for winning business in the competitive world of real estate. By following a strategic approach that includes understanding the seller’s motivation, gathering essential information, practicing the presentation, and incorporating key elements such as market analysis, property showcase, marketing & price strategy, and past successes, real estate agents can effectively engage and impress potential clients.

Why Choose Presentation Geeks?

If you’re looking for a well-designed listing presentation that will help you close more deals and win more business during your next listing appointment, consider hiring the help of a presentation consultant like Presentation Geeks. Their team of expert presentation designers will help work with you to develop an outstanding presentation!

Author:  Content Team

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Powerpoint Templates and Google slides for New House

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Eye On Housing

National Association of Home Builders Discusses Economics and Housing Policy

New Home Sales Hold Steady in February

• Home Sales and Prices

A small rise in mortgage rates in February led to a flat reading for new home sales.

Sales of newly built, single-family homes in February edged 0.3% lower to a 662,000 seasonally adjusted annual rate, according to newly released data by the U.S. Department of Housing and Urban Development and the U.S. Census Bureau. The pace of new home sales in February is up 5.9% from a year earlier.

Mortgage rates averaged 6.78% in February compared to 6.64% in January, according to Freddie Mac.

A new home sale occurs when a sales contract is signed, or a deposit is accepted. The home can be in any stage of construction: not yet started, under construction or completed. In addition to adjusting for seasonal effects, the February reading of 662,000 units is the number of homes that would sell if this pace continued for the next 12 months.

New single-family home inventory in February remained elevated at a level of 463,000, up 1.3% from January. This represents an 8.4 months’ supply at the current building pace. A measure near a 6 months’ supply is considered balanced. However, with only a 2.9 months’ supply of existing homes for sale, new home inventory can remain above this balanced measure. As interest rates subside over the course of 2024, additional home buyers will be priced into the market and new construction will be needed to meet this demand. Nonetheless, as existing home inventory is expected to rise this year, watching new home inventory will be key during the second half of this year.

With respect to the types of inventory, completed and ready-to-occupy inventory has increased 23% over the last year, rising to 85,000 homes. Homes advertised for sale but not started construction have increased almost 18% over the last year to 106,000. In contrast, homes available for sale that are under construction have declined 2% to 272,000.

The median new home sale price in February was $400,500, edging down 3.5% from January, and down 7.6% compared to a year ago. The NAHB/Wells Fargo HMI reported that approximately one-quarter of builders reduced prices in March. Combined with slightly smaller home sizes, these factors are reflected in the year-over-year price decline.

Regionally, on a year-to-date basis, new home sales are up 47.0% in the Northeast, 29.7% in the Midwest and 41.0% in the West. New home sales are down 13.4% in the South.

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One thought on “ new home sales hold steady in february ”.

My biggest takeaway based on my own analysis of the Census’ data: 1. The median sold price fell to the lowest level since June 2021 (nearly a 3yr low) and down 19% from the peak set in Oct 2022 ($497k). The decrease in prices is partially from rise of inventory, increase in mortgage rates this February and mix in sales (lower share of sales in the range of $500k-749k and higher share of sales less than $400k compared to Feb 2023).

2. Completed homes for sale rising to 85k. That’s the highest level seen since Sept 2010!

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New Homes Sales Dip in February, But January Revised Higher

The housing market is battling mortgage rates that are likely to remain high throughout the spring buying season.

New Homes Sales Dip in February

Scott Olson | Getty Images

An aerial view shows a subdivision that has replaced the once rural landscape, July 19, 2023, in Hawthorn Woods, Ill.

Sales of new homes fell slightly in February, though January’s number was revised higher, the Census Bureau reported on Tuesday.

The annualized pace of sales came in at 662,000 compared to the upwardly revised 664,000 in January , but February’s number was below the 675,000 forecast. On a year-over-year basis, sales are running 5.9% higher than in February 2023.

The median price of a home sold dropped to $400,500 from $420,700. The mix of houses sold can affect the median selling price in any given month.

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The South led the gain with a 3.7% increase, but the Northeast saw a sharp drop – possibly a weather-related one – falling by 31.5% for the month.

“New home sales saw a minor decrease in February – unlike starts, which increased this month, buyers are showing some hesitation as we approach spring buying season,” said Kelly Mangold of RCLCO Real Estate Consulting. “However with predictions of rates dropping later this year, and resale inventory remaining low, new homes are an attractive option for buyers – especially in situations in which the builder can buy-down rates to make them more affordable than resale options.”

New construction has been a bright spot in the overall housing market, which continues to grapple with high mortgage rates and a shortage of available homes for sale. Housing starts and building permits both increased in February following a January marked by bad weather in many parts of the country.

Realtors say that homebuyers are coming to grips with the higher level of mortgage rates, and that sellers are willing to offer concessions such as help with closing costs to complete a sale. While some were waiting for the Federal Reserve to suggest a move toward lower interest rates, that did not happen l ast week when the central bank agreed to keep rates unchanged . Economists now expect the Fed to not lower rates before June. That means mortgage rates are likely to remain elevated well into the traditional spring homebuying season.

This week brings other data on housing , with a report on home prices for January to be released on Tuesday as analysts expect a modest increase. Then, on Thursday, the National Association of Realtors will release pending home sales for February, with forecasts of another increase after January’s 4.9% rise.

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Tags: economy , housing , Census Bureau

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Berks New Homes Presentation Folder

Did you like the design?

About design.

This two-pocket presentation folder for a new home construction and remodeling service uses both full-color and monotone photography to show off the company’s beautifully crafted homes. The lower half of the cover has been colorized to match Berks’ brand colors.

Rather than the more common rectangle-shaped pockets, this design makes use of diagonally cut pockets, one of which also includes a four-color process printed photo. A pair of notch-style business card slits make it possible to include a portable form of contact info.

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Size Closed: 9" x 11 3/4" Size Open: 18" x 11 3/4" Print Method (Side 1): Four Color Process

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What is Good Friday? Here's what to know about the holy holiday

The events leading up to good friday are known as holy week, which starts on palm sunday and ends on easter sunday, by danielle smith • published march 29, 2024 • updated on march 29, 2024 at 11:56 am.

In the springtime, families around the world celebrate Easter .

For many Christians , Easter is an important holiday with church services to celebrate the resurrection of Jesus Christ from the dead. For others, it’s a secular celebration with bunnies, treat-filled baskets and decorated eggs.

But two days before Easter Sunday is another important Christian holiday. Known as Good Friday, the holy day commemorates the crucifixion of Jesus.

Keep reading to learn about the meaning behind Good Friday and how Christians observe it:

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What is good friday.

According to the Christian faith, Jesus was arrested and put on trial for claiming to be the Son of God. Roman authorities sentenced him to death by crucifixion. He was beaten and forced to carry a wooden cross to the place of execution — called Golgotha or Calvary — where he was nailed to the cross and left to die. Jesus was eventually taken down from the cross and buried, according to the Bible.

Christians believe Jesus died on the cross to save humanity from its sins and restore people's relationship with God. Many Christians refer to this belief as the Atonement.

Commemorating Jesus' crucifixion, Good Friday is a solemn day of mourning and reflection for Christians, who often attend special church services and prayer vigils.

Good Friday is a part of Holy Week, which includes Palm Sunday, Maundy Thursday or Holy Thursday, and Good Friday, leading up to Easter Sunday.

When is Good Friday?

In 2024, the religious holiday will take place on Friday, March 29.

The date of Good Friday changes every year depending on when Passover occurs. Easter Sunday is always two days later.

Why is it called Good Friday?

So, what's so good about Good Friday?

“It’s a very weird day to call ‘good’ when you have your savior and Messiah die,” said Rev. Dr. Brent Strawn, a professor of Old Testament at Duke Divinity School and an ordained minister in the United Methodist Church. “Why would you call that a good day?”

The reason why Good Friday is called "good" is not entirely clear. One common explanation is that the word "good" originally meant "holy" in Old English, so "Good Friday" could be synonymous with "Holy Friday" or "God's Friday."

Strawn says he doesn't think the name is trivializing.

“For those people who have Christian faith, it is a good thing that Christ died for us,” Strawn said. “It gave us peace with God and made us at one with God.”

Strawn says another reason for the name Good Friday might stem from a deeper understanding of goodness and an awareness that Easter and the salvation of humanity are near.

“For me, it really suggests that, in Christianity’s most robust and thoughtful forms, this is not a rejection of the sadness and tragedy of death, but rather a real thick understanding of the goodness that came out of a very tragic thing,” Strawn said.

How do Christians observe Good Friday?

Christians observe Good Friday in different ways, but here are some standard practices:

Fasting : Some Christians fast to commemorate Jesus' sacrifice, while others will refrain from eating meat.

Stations of the Cross : In this 14-step devotional practice, people retrace Jesus' final steps before his crucifixion. The stations are often represented through paintings in a church or outdoors.

Good Friday Processions : Some countries and cultures march with images and statues of Jesus or reenact his crucifixion.

Prayer and Church Services : Many Christians pray to contemplate the significance of Jesus' sacrifice and his death.

Although Christians know Easter is approaching, church services on Good Friday often reflect the tone of the crucifixion and death of Jesus through Bible readings, prayers and hymns.

Strawn says Christian worship services often end with Jesus’ words from the cross — “It is finished” — with the congregation leaving quietly in total darkness. 

“The downplayed or somber nature of worship on Good Friday shows that Christians are trying to take that low point seriously and to really feel the full weight of Christ’s death,” Strawn said.

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Tennessee House adopts new rules setting strict debate limits, banning visual aids

The controversial rules package also includes a measure allowing the house to silence members found to be out of order during a house session..

After nearly two hours of debate, the Tennessee House of Representatives formally adopted new rules Wednesday banning members from using papers and visual aids to explain legislation and implementing a 5-minute time limit on bill presentations in committee.

The controversial rules package also includes a measure allowing the House to silence members found to be out of order during a House session. Members voted 70 to 19, overcoming stringent objections from Democrats, to adopt the rules, first recommended by the House Rules Committee on Monday.

"There has been much conversation about limiting the voices of the people and even representatives in the people's House ― and actually, Mr. Speaker, I agree," Rep. Jason Zachary, R-Knoxville, said during debate. "Voices have been silenced, Mr. Speaker. There are many in this body that monopolize the time that silences the voices of the vast majority of district across the state."

Zachary brought a list of the total times spent speaking on the House floor for every member during the last regular session from January to April, compiled by the House clerk.

"Who has spoken the most on this House floor? Who has monopolized debate on this house floor?" Zachary asked, before beginning to read the list.

Rep. Justin Pearson, D-Memphis ― one of the newest members of the House ― has spoken on the House floor more than any other member, with comments totaling 3 hours and 43 minutes, according to the tally Zachary release. House Minority Caucus Chairman John Ray Clemmons, D-Nashville was second, with a total of 2 hours and 16 minutes of speaking time. Rep. Justin Jones was third, with 2 hours and 12 minutes.

"The top nine speakers on the House floor over the last year are all from the minority party," Zachary said. "There is not a Republican on this list that shows up until number 10."

Pearson and Jones had considerable speaking time as House Republicans expelled the two in April. They were quickly reappointed and won election again last year.

House Majority Leader William Lamberth, R-Portland, came in 10th place, with 40 minutes and 44 seconds of debate time in the last year.

As Zachary spoke, Jones and Pearson, along with a few spectators in the gallery, broke out in applause.

"The trajectory, that changed over the last year and a half because of those that come here to promote their own agenda, push themselves, represent themselves, and lift themselves up, versus being concerned about what goes on in the rest of the state," Zachary said. "Members' voices are being silenced. We need these rules to ensure everybody in this House has the opportunity to speak and that those who are here to monopolize don't have the opportunity to do that any longer."

Zachary sat down to thundering applause from his colleagues in the majority.

"There was a representative who mentioned that I spend as much time as possible advocating for District 86, and I want to thank you for that, because my constituents' voices do matter," Pearson responded. "My constituents' opinions do matter, and they need the opportunity that I get to advocate for the issues that they care about."

Debate Wednesday focused on approving a package of proposed rules rules adopted by the House Rules Committee on Monday.

The committee voted down all proposed changes except for those in a GOP caucus package presented by House Majority Whip Johnny Garrett, R-Goodlettsville. Committee members on Monday axed proposals to ban guns in committee rooms (they are currently prohibited in the House chamber), extend debate on bills from the current 5 minutes to 15 minutes, and require members elected by special election to be appointed to committees immediately upon arrival to the body.

More: TN House rules panel allows members to carry guns — not visual aids — in committee rooms

In considering the rules package on Wednesday, the House was required to vote on proposed rules changes from the committee as a whole, without opportunity to amend them unless there is a vote to suspend the rules – which would have required confirmation from the majority of the controlling Republican Party. 

Jones calls Sexton 'drunk with power,' is voted out of order

During debate, Jones described an incident during which he claimed a member of the House Speaker Cameron Sexton's security detail did not allow Lamberth to get on an elevator with the speaker.

"He pushed the Republican leader and said you cannot get on with the speaker," Jones said. "I want to make clear that these rules are not about Democrats versus Republicans. But it's about each of us as members and a speaker who is drunk with power."

Sexton's office declined to comment on the incident and deferred to the Tennessee Department of Safety. The Department of Safety did not respond to a request for comment from The Tennessean. Lamberth did not immediately return a request for comment Wednesday.

Immediately, Rep. John Ragan, R-Oak Ridge, called Jones out of order. Members voted 68 to 20 in favor of finding Jones out of order.

Under the current rules in effect, Jones was required to sit down. If found out of order under the new rules, his speaking time would be reduced from 5 to 2 minutes.

Members found out of order to be immediately silenced 

Despite objections from Democrats, House members approved a new rule to temporarily silence members ruled out of order by the speaker, and confirmed by a majority of members.

"What happens when we have members that don't ever want to be on topic? In a baseball game, we have an umpire: we have someone at bat, when you get three strikes, you're out," Garrett said. "That's what these rules are designed to do, is effectively promote the democracy that's debated in this House."

For a first out-of-order offense, the member will not be able to participate in any further discussion of the that current subject. If found out of order a second time, the member will have their speaking time reduced from 5 minutes to 2 minutes. On a third violation, the member will be barred from speaking on the floor for two legislative days. 

"The creation of new rules that are rooted or stem from injustice still are unjust rules," Pearson said. "Rules that are meant to penalize and meant to attack other members, just because they become rules, don't make them right."

Bill presentations limited to 5 minutes 

Under the new rules, members will have only 5 minutes to present bills in committee, matching the bill presentation time limit that already exists on the House floor. Democrats repeatedly proposed to extend that to 10 or 15 minutes during the Rules Committee meeting on Monday.

"Why are we limiting debate if we're a deliberative body, and our premise is to consider bills?" said Rep. Vincent Dixie, D-Nashville.

Lamberth argued the new rule will expand debate opportunities. Another rule gives the speaker authority to extend the time for debate on a bill, in coordination with party leadership. Debate time would be evenly divided between members of both parties, with participation managed by party leadership.

House Minority Caucus Chair John Ray Clemmons, D-Nashville, argued that the time limit is “arbitrary.”

“That is very concerning,” Clemmons said. “We have a voucher piece of legislation this year that is a very complex idea and policy. The fact that we can set a time limit on that bill to be limited to five minutes on the House floor is very concerning.” 

Visual aids banned, guns permitted in committees

Among other provisions, lawmakers limited "welcoming and honoring" comments typically made at the beginning of each session, and prohibited members from using visual aids, props, or papers while presenting bills in committee. Lawmakers voted down a proposal from Jones to prohibit carrying of guns in committee rooms.

Members of the public will continue to be allowed to carry paper-sized signs in committee rooms and in the House gallery.

In the House, parliamentary inquiries and points of order will now be handled privately through party leaders in coordination with the House parliamentarian.

“When there is a point of order or parliamentary inquiry – that is not an opportunity for us to just continue to debate," Lamberth said. "That is an opportunity to really get an answer to your question."

Vivian Jones covers state politics and government for The Tennessean. Reach her at [email protected] . 

New exhibit at Gallery 625, bluegrass group to perform at Winters Opera House | Center Stage

U C Davis alum and art collector Alan Templeton examines the evolution of the art trade from the 1950s onward in an engaging and insightful presentation on April 16 at the Jan Shrem and Maria Manetti Shrem Museum of Art.

Winner of the 2021 UC Davis Medal Award, Templeton’s (B.A., art history and psychology, ‘82) talk, “Observations on the Art Trade” will interest students, artists, art advisors, collectors and enthusiasts.

“Alan is a wonderful speaker and deeply knowledgeable about art, its history, and the art market,” said Professor Katharine P. Burnett, chair of the art history program. “Anyone interested in knowing about what really goes on in the marketplace will want to attend.

“Art markets are fascinating because they play into social trends and political maneuvers. It is where definitions of culture can be played out in real time. No doubt, this talk will engender lively discussions!”

Templeton is a long-time investor, former professional artist and labor union administrator, and occasional guest curator. In the presentation, he will cover how the fine arts interact with money, museums and the marketplace in a variety of ways.

“History, prestige, family crises, changing tastes and civic pride all intersect in an international industry that has annual revenues of more than $60 billion,” explained the press release. “Despite its overall size, the art trade has a limited number of participants in any given segment, making it much more uneven and personality-driven than most markets, leading to both opportunities and pitfalls.”

Templeton has also been collecting art since 2000, principally to benefit the museums of Northern California including the Crocker Art Museum in Sacramento.

The presentation is free and open to all and will begin at 4:10 p.m.

Gallery 625 will be hosting a new exhibition that explores the many ways to experience trees.

Artist Mary Neri King’s lifelong relationship with trees, from artistic subject to childhood confidante, inspired her to create this special collection of artworks in the new show. “The Language of Trees” is set to include drawings, collage, watercolor, prints and acrylic, and some works with a combination of these media, according to a press release from YoloArts.

“I have always sketched and painted trees,” King said. “I was surrounded by trees growing up in New England, specifically Connecticut, which is why autumn colors seem to want to dominate many of my paintings. I raised my children in Winters, on five acres for thirty-two years. My art is a tapestry woven of these experiences.”

The exhibition features recent work by King, most using acrylics. She says she began her career with watercolor and has turned to acrylics over the last ten years for their brilliance and energy. Recently she has found a love of painting “en plein air” elevating her work as a passionate expression of the convergence of art and nature.

“Trees represent strength and a sense of place for me, especially those on the property where I lived,” King said in her artist statement. “Those that turn vibrant colors in the fall, those that send sweet scents into the air, the bare trees whose limbs and branches tell me stories, the texture of the bark, and the light that flows between the branches – all have had an influence on my work.”

“The Language of Trees” will open at YoloArts’ Gallery 625 on Friday, April 5 and run through June 4.

King will attend the opening reception on April 5 from 5:30 to 8 p.m., coinciding with the downtown Woodland First Friday event. Lyrical flute music by Sue Sheya, light refreshments and Yolo County wine will round out the reception.

The artwork can also be viewed (and purchased) online at https://yoloarts.org/online-galleries/ .

Broken Compass Bluegrass will be bringing contemporary bluegrass revival to the Winters Opera House.

Emerging as a band in 2021, Broken Compass Bluegrass (BCB) is based in northern California and includes Kyle Ledson, Django Ruckrich, Mei Lin Heirendt and Sam Jacobs.

“With their tight arrangements, tasteful playing, and distinguished songwriting, BCB is combining tradition with innovation in a way that appeals to longtime fans and new listeners alike,” said the Winters Theatre Company’s website.

Though still in their youth, all four group members are seasoned performers, multi-instrumentalists, singers and songwriters and have established themselves as some of California’s most prominent up-and-coming youth.

“From the moment they take the stage, BCB’s energy is palpable as they weave intricate melodies and harmonize with ease, creating a wall of sound that transports fans to a place where tradition meets innovation,” the website continued.

Broken Compass Bluegrass will be at the Winters Opera House on Saturday, April 13 at 7 p.m. To purchase tickets, visit https://www.winterstheatre.org/ .

Center Stage is a column exploring the arts in and around Yolo County.