software product presentation example

Product Presentation – Ultimate Guide with Best Examples to Learn From in 2023

Ellie Tran • 21 Aug 2023 • 14 min read

The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla’s Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors – To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues – You can show a trial or beta version of the new product to other members of your company and collect their feedback.
• The public, potential & current customers – This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention – By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market – Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers – Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR – Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: “You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.”
• Boost sales and revenue – When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 – Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 – Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 – Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 – Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience’s attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

#6 – Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 – Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 – Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 – Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 – Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) – State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) – You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) – Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) – Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) – There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

#2 – Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a group brainstorming session) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 – Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 – Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their own responses to live word clouds, polls, brainstorming sessions, Q&As and more.

💡Looking for more PowerPoint alternatives? Check them out in this article .

#5 – Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

#6 – Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 – Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 – Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 – Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 – Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla’s product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 – Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone’s attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme – Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides – Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery – Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids – Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive – 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

Got a question? We've got answers.

Why product presentation is important?

What a good product presentation should be.

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How to create and deliver an impactful product presentation

As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).

One of the best ways to do this is to deliver a product presentation. In this guide, we’ll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .

How to structure your product presentation

Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.

This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.

From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customers’ problems and how you plan to do it.

Following this structure, your product presentation should flow as follows:

• What will you do?
• How will you do it?

This is your chance to set up the entire presentation and create a memorable first impression.

You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.

Start with an image that figuratively or literally depicts the problem and add some text. For example:

• “Is this you?”
• “This is our customer”
• “This is our focus for the next quarter”

A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain — often poorly — the steps they took so the agent could attempt to reproduce the problem.

Once you’ve identified the problem, it’s time to agitate it — in other words, make the problem seem as big and as urgent as possible.

The goal here is to get your audience members thinking about how much better things could be if this problem were solved.

Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.

Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem you’re setting out to solve.

For example:

3. Solution

Finally, it’s time to introduce your solution. This is where you get to talk about how you plan to solve the customer’s problem.

Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?

Ideally, you should have an image that depicts — figuratively or literally — what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.

The tone you want to present is something like, “Fear not! There is a product with a solution. Here’s how it will help our users solve their problems.”

4. What will you do?

What will you do to help your customers solve their problems?

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Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.

5. How will you do it?

Finally, you get the slide that most people are after: the product roadmap .

Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?

The roadmap section of your presentation is also an opportunity to showcase the product in action.

A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the product’s use, you can help the audience understand how your product solves customer problems.

What is the goal of a product presentation?

Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the product’s value and gain the buy-in you need to execute your roadmap .

An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.

Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.

Product presentation template

Click here to access the template I used to create the example presentation referenced throughout this guide.

To customize this product presentation template , select File > Make a Copy or download the file to your computer.

How to deliver an engaging product presentation: 4 tips

By this point, you’ve prepared an awesome presentation. Now it’s time to deliver it.

Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:

• Know your audience
• Start with a bang
• Keep it concise
• Engage with your audience

1. Know your audience

The first step to giving an effective presentation is to know your audience:

• Who are you presenting to?
• What are their needs and wants?
• How knowledgeable are they about the subject matter?

Answering these questions will help you tailor your presentation so that it resonates with your audience.

For example, if you’re presenting to a group of engineers, you’ll want to focus on the technical aspects of your product . If you’re presenting to a group of salespeople, you’ll want to focus on how your product can be sold effectively.

By understanding who your audience is, you can ensure that your talking points hit the right note.

2. Start with a bang

You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience’s attention.

One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.

For example, you could start by saying something punchy and ambitious, like: “Our new product has the potential to revolutionize the way we do business.” This will immediately pique the interest of your audience and set the stage for the rest of your presentation.

3. Keep it concise

When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation — they’ll tune out before you even get to the good stuff.

The product presentation template used in the example above only includes five slides; there’s no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.

Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.

Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.

If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.

4. Engage with your audience

An effective presentation is not a one-way street; it should be interactive and engaging.

Don’t just stand at the front of the room and lecture your audience. Instead, try to get them involved in what you’re saying. Ask questions, invite input from the group, and encourage discussion.

The more engaged your audience is, the more likely they are to remember what you’ve said — and, hopefully, buy into it.

Giving an effective product presentation doesn’t have to be difficult — it just takes a little planning and preparation.

By following these tips, you can be sure that your next product presentation goes off without a hitch!

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How to Make Interesting Presentations for Software Projects .

No matter how good your website or app might be, if you cannot communicate its value to your client or employer, your hard work will be overlooked. Here's a guide on how to create interesting presentations for your next software project.

Know Your Presentation Audience

Don't start by just slapping a bunch of slides together. Instead take a moment and think about who you're going to present to. This might be your boss, a potential client or an interested crowd at a conference. Think about the background knowledge your audience will posses or what it might be missing out on. Reflect on their interests. Most of the time people are not attending presentations just because they like hearing you talk. So figure out what they're looking to get out of your presentation. This might be technical knowledge, inspiration as well as strategical or economical insights.

Besides knowing such on-topic aspects about your audience, it could also come in handy to have some general conditions on your mind. This might include the time your audience is willing to spend with you. Will your listeners be relaxed or are they in a hurry and barely able to attend your presentation? You don't want people to miss your key points because they already had to leave.

Define a Goal for Your Presentation

Now that you know the people you'll be talking to, you can figure out what to give them. What's the message you want to get across? What's the goal you're trying to achieve with your presentation? You might want to get support for your next software project. You'd like to get funding for building a website or app. Maybe you're trying to sell some software you've created. Or maybe you want to show the progress of your software project to your employer or client.

Defining a specific goal for presenting your software makes crafting the actual presentation a lot easier. At every step you can ask yourself whether some slide you're going to show or a certain thing you're going to say is beneficial for reaching that goal - if it's not, throw it out.

Outline A Story

Creating a story doesn't mean you have to write a screenplay. Instead construct a cohesive outline for your presentation. I like doing this by creating some placeholder slides with certain keywords and topics. Make sure that every part of your presentation fits with the next one so that your listeners won't get lost.

I'm not a book author, but just like design has it's principles, storytelling has some as well. Start with a brief setup explaining what your presentation is all about and foreshadow where the story will be going. It's highly subjective whether a story is good. Relatability is a key factor for liking a story - that's why you researched your audience. Now you can carefully select on which parts you'd like to go into details.

All good stories have a twist. It's still a presentation so there might just not be a real twist to your topic. Still, what I mean by that is don't spill all your beans in the first five minutes. Try to intrigue the audience by leading up to something. That could be the demonstration of your software, some exciting feature or the results of a proof-of-concept trial.

Address obstacles you overcame along the way, but don't make yourself look bad by mentioning every mistake you made - that's not an interesting story, is it?

Slide Design

Don't get me wrong, I know that some people are that good at public speaking, their slides don't matter. Other times you might not even need slides and rather just stand there by yourself or with some other props. However, when presenting software projects, having some slides is usually a good idea because it's pretty difficult to convey designs and technical concepts with words only. Having off-putting slides though might still be worse than having none at all. Here are some tips that can go a long way.

Less Text, More Content

You've probably heard some arbitrary upper limit for bullet points to slap on a slide - like no more than four or five. The problem with this rule is how people apply it: they just move their remaining bullet points to the next slide.

You'll get out of this dilemma, if you stop thinking in bullet points. Instead focus on the goal of your presentation and design slides that'll help you reach it. Below you can see some layouts I like to use.

Replace text with graphics wherever possible. People are naturally more receptive for graphical representations. An ad-hoc diagram you create directly on the slide can convey much more than plain bullet points. It does so by the means of boundaries, grouping and connections.

When doing these kind of diagrams don't try to fit everything in them. Focus again on what kind of understanding you want to achieve. You can also leverage diagram standards like UML or BPMN, but keep in mind that not everyone knows these notations by heart. Some plain boxes and arrows can go a long way and it's better to have a simple diagram that's helping people instead of a complex one that's not.

If you've developed a website or app, or anything with a user interface really, you've probably got a lot to show. You can also include design iterations describing how you got to your final result. However, don't bore people by showing every single interface (or state of the same interface) there is.

It can also be illustrative to see a mockup of your project in action - like someone holding a phone with your app open or a laptop showing your website. This will display your product in a professional and realistic look allowing people to easily picture themselves using it.

You'll find mockup resources and templates on graphics marketplaces which you can then assemble using photo editing software like Photoshop.

If you prefer an easier solution that doesn't require you to search for assets and install software, try SceneLab. Just drop your images onto phone, tablet or laptop screens right in your browser. You can choose from an ever-growing collection of professional design templates and adjust them to your needs with custom colors and texts.

Don't be afraid to sacrifice a whole slide to one word or number - the impact will be worth it. This could be the number of users you have, the revenue your app made or how many orders your software processed. You might also put a quote from some famous figure to give your statements more weight - though don't overdo it with that, rule of thumb: one quote max per presentation.

When you're showing images you never want to ask during presentation whether everyone can make out what's on it. Either zoom into the parts you're talking about or slice up the image.

Simple and Consistent

Limit yourself to a few font configurations consisting of font-family, font-size, font-style and color. This will give your presentation a clean look and provide consistency. Also, especially when working with little diagrams like shown above, try to work meaning into your color coding by using the same colors for roughly the same things.

Having a limited set of layouts can also be beneficial because it will allow viewers to know faster where they should be looking.

One thing I also sometimes like to do is picking an icons for each specific topic and use those consistently throughout the presentation. This could be a map when you're talking about how you planned things out or a target when it's about goals reached. If you keep to a handful different icons, you'll make these topics easily recognizable allowing you to spice up what would've otherwise been just text.

Templates & Resources

I often see people creating their presentation with a theme based on a popular movie or show. I'd advise you to refrain from doing so as you probably don't want to get into problems with copyright infringement when your slides or a video of your presentation end up on the web. Rather stay with unlicensed resources and give credit where credit is due.

Just because you think you're not very skilled at design doesn't mean your presentation has to look bad - there are templates for that! SlidesCarnival and Slidesgo are great places for free-to-use presentation templates. They list them by color, style and occasion enabling you to always find something that fits your project. They come with inspiring placeholder slides, pre-defined color schemes and a bunch of icons.

Besides presentation templates you might also find these resources helpful:

• you can find royalty free stock images on Unsplash , Pixabay or Pexels .
• if you're looking for some sweet icons try flaticon .
• when you're in need of a stimulating quote go to BrainyQuote .

Showing your app or website in action or doing a live coding session is somewhat the holy grail of software presentation. They can leave a major impact but might seem a bit daunting. The key here is preparation and some practice. Figure out the conditions for your demo and prepare accordingly:

• Will you have access to internet? Can your demo work without internet?
• What kind of connections are available for the projector? Bring your own adapters if necessary.
• Does your demo rely on external services (like some API) and what will you do if those services are not available?

When all falls apart skip the demonstration or, even better, have a pre-recorded video of it ready to show. This way you won't waste your precious presentation time and the audience's attention span on fixing your demonstration.

Also, for a professional impression, do some cleaning up. Clear your desktop of anything that's not related to the presentation. Close every program you don't need as you probably don't want to have delicate mail notifications during showtime. Hide the bookmarks bar of your browser not only to keep those from prying eyes but also to have more room when showing a website or web app.

Practicing Your Presentation

Practicing your presentation will not only make you more confident, you'll also know roughly how long it's going to take. Therefore don't rush while practicing because it's just practice .

You can write down some speaking notes but don't script your presentation to a point where it feels awkward. It's not the end of the world if you say something differently or forget to say it at all - after all a presentation is a live performance.

It can also be really helpful to have a test audience while practicing. This will make transitioning to a real audience much easier and you get valuable feedback early on. If there's no one available, you could still record yourself using your phone.

Following some basic steps will give you a solid foundation for crafting presentations. Knowing your audience, having a clearly defined goal and proper slides might also reduce stage fright, allowing you to have a good time when presenting your next software project. By having a focus on content, not being afraid to go bold and some consistency your slides will help you communicate your message much better. With a professional presentation template your slides are almost guaranteed to be interesting. Throw a carefully prepared live demonstration and some practice into the mix and you're ready!

Nils Mehlhorn

Co-Founder of SceneLab & Software Engineer

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Must-Have Product Presentation Templates with Examples and Samples

Kavesh Malhotra

“Success is not the result of spontaneous combustion. You must set yourself on fire,” Arnold H Glasow, writer.

This quote encapsulates the essence of product presentations. In a dynamic business landscape, where innovation is the driving force, presenting a new product is akin to igniting that spark of curiosity and interest among stakeholders. SlideTeam’s product presentation templates are the creative fuel that sparks success. Welcome to our exploration of the world of product presentations, where we delve into the art of introducing groundbreaking ideas, captivating audiences, and leaving a lasting impact.

Before we proceed, elevate your product visibility and marketing efforts with these carefully crafted catalogs that showcase your offerings in the most captivating way.

Power of Product Presentation Templates

Imagine this: A company has developed a revolutionary product that has the potential to disrupt the market. The product is ready, and the team is excited, but how do they convey its essence to the world? This is where product presentation templates are a must-have in your library. These presentations serve as the foundation upon which a compelling narrative is built. They offer a structured canvas to showcase the product’s features, benefits, and uniqueness. But more than that, they transform complex ideas into visual stories that resonate with audiences.

If your current need is to showcase the quality and reliability of your products by documenting their testing and results using these essential presets .

The 100% customizable nature of the templates allows you to edit your presentations. The content-ready slides give you the much-needed structure.

Let’s explore!

Template 1: Example Presentation About New Product PowerPoint Presentation Slides

This PPT Bundle is the gateway to showcasing your product in the most presentable way using a PPT Template.

Communicate the launch of your latest product to stakeholders and clients with utmost clarity using this comprehensive PPT collection. This deck comprises seventy-three top-tier slide layouts, which are designed to provide a holistic view of your new product. Use this template to  delve into crucial subjects, including product idea screening, in-depth new product analysis, product lifecycle illustration, clear product and roadmap depiction. This also includes  tools and techniques employed, comprehensive market analysis, robust development plans, impactful branding, and repositioning strategies. Use this comprehensive deck to also use a meticulous cost analysis , and a comprehensive product feasibility review. With sleek visuals, compelling descriptions, and a clear structure, download this presentation that guides presenters through showcasing the product's features, its relevance in the market, and the potential it holds.

DOWNLOAD NOW

Template 2: Virtual Reality Product Pitch Presentation Complete Deck

Virtual Reality (VR) has transcended science fiction and become a reality. A company specializing in VR technology is about to pitch its groundbreaking product to potential investors. This presentation is a comprehensive guide that takes presenters through every aspect of the VR product. This innovative layout dives deep into the realm of augmented reality and the global VR market. Explore critical aspects such as market statistics, market analysis, pain points, product lifecycle, new product analysis and SWOT analysis. Uncover software development principles, navigate the competitive landscape, and discover compelling reasons behind investing in VR technology. This comprehensive presentation also delves into strategies for digital transformation and outlines fundamental features inherent to VR products. Within this module, you’ll find insightful slides that shed light on revenue streams, details of the leadership team, and a comprehensive go-to-market plan.

Additionally, the presentation addresses key individuals driving the VR product development process, showcasing their pivotal roles. Explore the budget allocation, potential impact, and dashboard assessment for augmented reality initiatives. This complete deck is not just a presentation; it's an immersive journey into the realm of virtual reality.

Template 3: Food Product Pitch Presentation PPT Template

Food is not just sustenance; it's an experience. Imagine a culinary entrepreneur about to introduce a new line of gourmet delights. This pitch deck PPT Template captures the essence of the food product and a unique presentation for businesses to showcase their product or brand to business partners or investors. From showcasing the company story, the value that the products offer, market size analysis and business model. Use this template to also highlight innovation strategies on competitors’ analysis, competitive advantage, supply chain, target group bifurcation, and more.

With delectable visuals, enticing descriptions, and a layout tantalizes the senses, download this preset that takes presenters on a gastronomic journey.

Each of these templates serves as a beacon of creativity, guiding presenters through the intricate maze of introducing a new product to the world.

Unlocking Success: Captivating Audiences and Achieving Goals

As we conclude this exploration of product presentation templates, it's evident that they are not mere slides but catalysts of success. They empower presenters to convey their ideas with clarity, conviction, and creativity. They capture attention, fuel curiosity, and leave a lasting impression. Whether it's a tech gadget, a virtual reality marvel, or a culinary delight, product presentations are the vessels that carry innovation to its rightful destination - the hearts and minds of those who seek to be inspired.

As we advance, dive into the world of strategic product development with these templates that guide you through every step of creating and refining your product.

FAQs on Product Presentations

What is a good product presentation  .

A good product presentation communicates a product's value, features, and benefits to its target audience. It should be visually appealing, well-structured, and engaging. A successful product presentation highlights the product's unique selling points, addresses customer pain points, and demonstrates how the product solves those issues. It should also include relevant data, visuals, and, possibly, real-life use cases to resonate with the audience.

What is an online product presentation?  

An online product presentation is a virtual product demonstration conducted over the Internet. It involves using digital tools, such as slides, videos, and interactive elements, to showcase a product's features, benefits, and value proposition to a remote audience. Online product presentations can be live webinars and video demonstrations to interactive virtual tours and product walkthroughs.

What are the steps in product presentation?  

Steps in a product presentation involve a systematic approach to conveying the product's information effectively:

• Research:  Understand your audience and tailor the presentation accordingly.
• Outline:  Create a clear structure for the presentation, including an introduction, key features, benefits, visuals, and a conclusion.
• Introduction:  Grab the audience's attention and introduce the product's context.
• Features and Benefits:  Highlight the product's unique features and how they solve customer problems.
• Visuals:  Incorporate visuals like images, videos, and infographics to enhance understanding.
• Use Cases:  Provide real-life examples of how the product can be used.
• Data and Metrics:  Include relevant data such as market statistics, customer testimonials, and success stories.
• Comparison:  If applicable, compare the product with alternatives to showcase its superiority.
• Call to Action:  Encourage the audience to take the next step, whether it's purchasing the product or reaching out for more information.

What should be included in a product launch presentation?  

A product launch presentation is a crucial opportunity to present a new product to the market. It should cover:

• Product Overview:  Introduce the product's name, purpose, and target audience.
• Value Proposition:  Clearly state the unique value the product offers to customers.
• Features and Benefits:  Highlight key features and how they address customer needs.
• Use Cases:  Provide real-world scenarios where the product can make a difference.
• Market Analysis:  Share insights on the market demand and potential for the product.
• Competition:  Discuss how the product compares to existing solutions.
• Availability:  Specify the product's launch date, availability, and purchasing information.
• Team and Resources:  Introduce the team behind the product's development.
• Future Roadmap:  Briefly outline the product's future developments and improvements.

Remember, a successful product presentation effectively communicates the product's value, addresses customer needs, and leaves a lasting impression on the audience.

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30+ Best Pitch Deck Examples, Tips & Templates

By Ryan McCready , Jul 04, 2023

A startup is, by definition, a fast-growing company. And to grow you need funding.

Enter the pitch deck.

Haven’t created a winning pitch deck before? No worries. You’ll find a ton of pre-made pitch deck templates and designs inspired by the examples throughout.

Then, use Venngage’s Presentation Maker to easily edit the templates — no technical expertise required.

A well-designed pitch deck is vital to convincing investors that your company has massive growth potential, so you can get the resources you need to scale.

In this post, we’ll look at the best startup pitch deck examples from heavy-hitters such as Guy Kawasaki, Airbnb, Uber and Facebook. We’ll also uncover the secrets of their successful startup pitch decks, and how you can leverage them to attract investor dollars, bring on new business partners and win new client contracts.

 Table of contents (click to jump ahead):

• What is a pitch deck?

What is the purpose of a pitch deck?

What makes a good pitch deck, best pitch deck examples & sample pitch deck templates, what is the difference between a pitch deck vs business plan, pitch deck faq, create a pitch deck in 4 easy steps, what is a pitch deck .

A pitch deck is a presentation created to raise venture capital for your business. In order to gain buy-in and drum up financial support from potential investors, these presentations outline everything from why your business exists, to your business model, progress or milestones , your team, and a call-to-action.

The best startup pitch decks can help you:

• Prove the value of your business
• Simplify complex ideas so your audience can understand them (and get on board)
• Differentiate your business from competitors
• Tell the story behind your company to your target audience (and make that story exciting)

What is a pitch deck presentation?

A pitch deck presentation is a slideshow that introduces a business idea, product, or service to investors. Typically consisting of 10–20 slides, a pitch deck is used to persuade potential investors to provide funding for a business. It serves as a comprehensive overview of your company, outlining your business model, the problem you solve, the market opportunity you address, your key team members, and your financial projections.

The purpose of a pitch deck presentation can be to generate interest, secure funding, form partnerships or gain clients. A well-crafted pitch deck can greatly support a pitch deck presentation by effectively conveying the key messages, engaging the audience , and enhancing the overall impact of the presentation.

Great. Now let’s take a look at the elements of a good pitch deck.

To summarize, some of my favorite pitch deck design tips include:

• Adding icon headers to your most important insights
• Use similar charts and graphs for easy comparisons across slides
• For longer pitch decks, switch up the slide layouts
• Pick a consistent theme for your presentation background images
• Don’t just list your ideal users, create visual personas
• Use a timeline to show how your company has grown
• Always do the math for your audience

Now let’s take a look at some of the best startup pitch deck examples out there. 

1.  Sequoia capital pitch deck

How much did they raise? Sequoia Capital is actually a Venture Capital firm. According to TechCrunch , they’ve raised almost $1B for later-stage U.S. investments.

Key takeaway : “If you can’t tell the story of the company in five minutes, then you’re either overthinking it or you haven’t simplified it down enough.” – Mike Vernal, Sequoia Capital

VC firm Sequoia Capital has its own  10-slide pitch deck format to rival Guy Kawasaki’s famous example that we’ll take a look at a little later on. Its highly-curated, clarified format shines a spotlight on innovative ideas.

As the video above suggests, effectively communicating your mission, not just listing features, is key. Below is our take on the Sequoia Capital pitch deck example; you’ll find it clean, clear and easy to create.

Design tip : Click the blue background and select a new color from our color wheel (or one of your own brand colors via My Brand Kit, available with Venngage for Business ) to create a pitch deck with your branding.

Related:  How to Make Successful Financial Pitch Decks For Startups

Blue and pink iconics pitch deck

Ready to try it for yourself? Add a pop of color to your version of the Sequoia pitch deck template with this pink and blue slide deck. The contrasting colors will make your information stand out.

2. Airbnb pitch deck

How much did they raise?  $20k at three months and $600k at eight months (seed), according to Vator .

Key takeaway: A large marketplace, impressive rate of traction and a market ready for a new competitor are the factors which made Airbnb stand out early on, says Fast Company. The organization’s slide deck clearly demonstrates these points.

Your pitch deck should explain the core information in your business plan in a simple and straightforward way. Few startups have done this as well as Airbnb.

We’ve re-designed Airbnb’s famous deck as two light and airy sample pitch deck templates. The focus here is on engaging visuals, with minimal text used.

Airbnb fundraising slide deck

This type of deck is also called a demo day presentation .  Since its going to be viewed from a distance by investors while you present, you don’t need lots of text to get your message across. The point is to complement your speech, not distract from it.

Another great thing about Airbnb’s fundraising slide deck format is that every slide has a maximum of three sections of information:

As one of the most popular presentation layouts , the rule of three design principle has been drilled into my head. And for good reason!

Here’s one of the slides that demonstrates why this pitch deck design tip works:

VIDEO TUTORIAL:  Learn how to customize this pitch deck template by watching this quick 8-minute video.

Minimalist Airbnb pitch deck template

This simple sample pitch deck template is clean and incredibly easy to customize, making it perfect for presentation newbies.

Don’t forget to insert your own tagline instead of the famous “Book rooms with locals, rather than hotels” slogan. Hint: your tagline should similarly convey what your business offers. Airbnb’s pitch deck offers up tantalizing benefits: cost savings, an insider’s perspective on a location and new possibilities.

Design tip : Click the text boxes in our online editor and add your own words to the pitch decks. Duplicate slides you like, or delete the ones you don’t.

Related:  How to Create an Effective Pitch Deck Design [+Examples]

3. Uber pitch deck

How much did they raise? $1.57M in seed funding in 2010, reports Business Insider .

Key takeaway : Successful pitch decks clearly highlight the key pain point (the inefficiency of cabs) and a tantalizing solution (fast, convenient 1-click ordering).

Uber co-founder Garrett Camp shared the company’s very first pitch deck from 2008 via a  Medium post .

While there’s a surprising amount of text, it still manages to hit on every major part of their business plan succinctly — including key differentiators, use cases and best/worst-case scenarios.

Want something similar? We’ve updated the classic Uber pitch deck template with a sharp layout:

Uber investor deck

Many of the best pitch deck presentations out there are rather brief, only covering a few main points across a handful of slides. But sometimes your deck needs to provide more information.

There’s nothing wrong with having a longer investor pitch deck, as long as you switch up the slide layouts throughout — no one wants to see basically the same slide (just with different metrics or points) 25 times over.

This sample pitch deck template we created based on the infamous Uber deck has 20 or more slides and a diversity of layout options:

Design tip : Replace the photos with your own or browse our in-editor library with thousands of free professional stock images. To do so, double click any image to open our “replace” feature. Then, search for photos by keyword.

Blue Uber slide deck

In this navy version of the Uber pitch deck template, we’ve added bright colors and creative layouts.

Again, it’s easy to swap out the icons in our online editor. Choose from thousands of free icons in our in-editor library to make it your own.

Related : 9 Tips for Improving Your Presentation Skills For Your Next Meeting

4. Guy Kawasaki pitch deck

How much did they raise?  Guy Kawasaki’s Garage Capital raised more than $315 million dollars for its clients, according to one estimate .

Key takeaway : Avoid in-depth technical discussions in your pitch deck. Focus on the pain point you’re solving, how you’ll solve it, how you’ll make money and how you’ll reach custvomers.

Guy Kawasaki’s 10 slide outline is famous for its laser focus. He’s renowned for coining the 10/20/30 rule : 10 slides, 20 minutes and no fonts smaller than 30 point.

While you may be tempted to include as much of your business plan as possible in your pitch deck, his outline forces you to tease out your most important content and engage investors or clients within a short time span.

We’re recreated his famous outline in two winning templates you can adapt and make your own:

Gradient Guy Kawasaki pitch deck

This clean pitch deck template has all the sections you need and nothing you don’t.

Kawasaki’s format steers you towards what venture capitalists really care about : problem/solution, technology, competition, marketing plan, your team, financial projections and timeline.

Read our blog post on persuasive presentations for more design and speaking tips.

Design tip : Quickly add in charts and graphs with our in-editor chart maker. You can even import data from Excel or Google sheets.

Blue Guy Kawasaki pitch deck

This more conservative pitch deck template design keeps all the focus on the core information.

Remember: opt for a 30-point font or larger. This will force you to stick to your key points and explain them clearly. Anything smaller, and you’ll risk losing your audience — especially if they’re busy reading while tuning out what you’re actually saying.

5. Buffer pitch deck

How much did they raise?  $500k, according to Buffer’s co-founder Leo Widrich .

Key takeaway : The traction slide was key for Buffer: it showed they had a great product/market fit. If you have great traction, it’s much easier to raise funding.

What’s interesting about Buffer’s pitching process was the issue of competition, as that’s where many talks stalled. Investors became confused, since the social media landscape looked crowded and no one was sure how Buffer differed.

Eventually, they created this slide to clear the air:

To be frank, I’m still confused by this addition to the Buffer pitch deck, but perhaps their presentation would have cleared things up.

In any case, we’ve recreated Buffer’s pitch deck with its own traction, timeline and competitor slides, plus a clean new layout and some easy-to-customize icons:

Design tip : don’t forget to add a contact slide at the end of your pitch deck, like in the business pitch example below.

Because sometimes you’re going to pitch to a small room of investors. Other times, it will be to an auditorium full of random people in your industry. And I can guarantee that not everyone is going to know your brand off the top of their head.

You should make it extremely easy for people to find out more info or contact your team with any questions. I would recommend adding this to the last slide, as shown below.

Alternatively, you could add it to the slide that will be seen the longest in your pitch deck, like the title slide. This will help anyone interested write down your information as event organizers get things ready.

Related:  Creating a Pitch Deck? 5 Ways to Design a Winner

6. Facebook pitch deck

How much did they raise? $500K in angel funding from venture capitalist Peter Thiel (first round).

Key takeaway : If you don’t have revenue traction yet, lean heavily on other metrics , like customer base, user engagement and growth.  Use a timeline to tell a story about your company.

The best pitch decks tell the real story about your company or brand. You should not only want to sell the audience on your product but also on the hard work you’ve done building it from the ground up.

Design tip: Try data visualizations to relay a company or product timeline . Since people are familiar with the format and know how to read them quickly, you can convey the information impactfully and save room while you’re at it.

Here, Facebook’s classic pitch deck shows the incredible schools that’ve already signed on and describe when future launches will happen.

The sample pitch deck template featured below shows another example of a company or product timeline . This would have been a great fit in the Facebook pitch deck, don’t you think?

Plus you can summarize a ton of information about your brand on a single slide. Check out how well the timeline fits into this pitch deck template below:

If the designer wouldn’t have used a timeline, the same information could have been spread over five or six extra slides! Luckily, Venngage’s timeline maker can help you visualize progress across a period of time without any design experience required.

7. TikTok Pitch Deck

How much did they raise? $150.4M in funding in 2014 (back when TikTok was called Musical.ly), says Crunchbase .

Key takeaway : Use icons as visual anchors for written information.

(The full slide deck is available to Digiday subscribers , though you can view some of the key slides in this Medium post . Keep in mind: this TikTok pitch deck was created for potential advertisers, not investors. No other TikTok pitch decks are publicly available.)

What TikTok does really well in the above example is use icons as visual anchors for their stats. (I could write a whole article about using icons in your presentations correctly. There are so many ways you can use them to upgrade your slides.)

If you’re not sure what I’m talking about, just look at the slide deck template below.

Each of the main points has an icon that gives instant visual context about what the stat is about to the audience. These icons draw the eye immediately to these important facts and figures as well.

Design tip: Remember to use icons that have a similar style and color palette. Otherwise, you run the risk of them becoming a distraction.

8. Y Combinator pitch deck

How much did they raise? This startup accelerator has invested in over 3,500 startups to date, according to the company website . They state their combined valuation nears $1 trillion.

Key takeaway : Create clear, concise pitch deck slides that tell a story investors can understand in seconds.

The classic Y Combinator pitch deck is incredibly simple, and for good reason. Seed stage companies can’t provide much detail, so they should focus on telling a story about their company.

That means your slides should tell a story investors can immediately understand in a glance.

Note that one of Y Combinator’s key components is the problem (above) and solution (below) slides.

Explaining how your startup is going to solve a pain point is a vital part of any slide deck. According to Y Combinator , startups should use the problem slide to show the problem your business solves, and how this problem currently affects businesses and/or people. Additionally, if you’re starting a new startup, forming an LLC could be a great choice to launch your business in the right direction.

Without that information, investors are going to be left with more questions than answers.

The solution slide should show the real-world benefits of your product/service. I recommend using data visualization to show traction, like the chart above, with a couple of notes for context.

To ensure your problem and solutions slides are easily understood, use a similar layout for both, as shown below.

This will help the audience quickly recall the main problem you want to solve, and connect it to your solution (even if the slides are separated by a few other points or ideas).

9. Front pitch deck

How much did they raise ? $10M in Series A funding

Key takeaway : Use a simple flowchart to visualize a problem your product/service solves.

Not everyone is going to be able to explain their problem and solution as succinctly as the previous examples. Some will need to take a unique approach to get their point across.

That’s why I want to highlight how Front masterfully communicated the problem to be solved. They likely realized it would be a lot easier (and cleaner) to create a flow chart that visualizes the problem instead of text. (Did I mention you can make your own flowcharts with Venngage?)

Also, I really like how they distilled each down to a single phrase. That approach, combined with the visuals, will help it stick in investors’ minds as one of the best pitch decks.

Here’s another example pitch deck that uses a chart to convey their problem/solution:

It splits the competition slide right down the middle to illustrate the differences. It also shows exactly how the processes differ between the two entities using mini flowcharts.

Helping the audience make the right conclusions about your company should be an important part of your pitch deck strategy. Without saying a word, the visual choices you make can greatly impact your message.

10. Crema pitch deck

How much did they raise? $175K in seed funding .

Key takeaway : Choose background images carefully — making sure they have a similar color palette.

The best pitch decks keep things consistent, mainly because there are so many moving parts in any presentation. You want each of your slides to feel like they’re connected by a singular feeling or theme. An out-of-place presentation background image can throw that off.

Keeping things consistent when you use a solid background color or pattern isn’t hard. But things can get tricky if you want to use different photos for your backgrounds.

However, if you pick presentation background images that have a similar color palette, you’ll be fine. Check out the images Crema used in their startup pitch deck below:

If you’re struggling to find exactly the same colored photos, you can use a color filter to make things more uniform.

11. WeWork pitch deck

How much did they raise? $6.9M in seed funding in 2011, says Crunchbase .

Key takeaway : Put your metrics on display.

The behemoths at WeWork still have one of the best software pitch decks, despite recent troubles (layoffs, and a valuation that dropped from $47 billion to $2.9 billion).

In fact, this investor pitch deck actually helped them raise money at a $5 billion valuation.

My favorite thing from this is how their key metrics are on the second slide. They waste no time getting down to business!

A lot of the time brands hide these metrics at the end of their presentation, but WeWork made sure to put it front and center in their slide deck.

This approach puts the audience in a positive state of mind, helping them be more receptive to the pitch.

12. Crew (Dribble) pitch deck

How much did they raise? $2M in seed funding

Key takeaway : Start your presentation with a simple statement to set the tone.

Sometimes you have to set the mood of the room before you jump into your slide deck. A simple way to do this is by adding a powerful statement or famous quote at the beginning of your slides.

This may sound cliche, but the creatives over at Crew (now Dribbble ) used this approach well in their pitch presentation.

By claiming that every business is an online business, they instantly change the way that people think about the business sector.

Additionally, the designers used this straightforward statement to set up the rest of the presentation. In the next few slides, the potential market is explained. Without the statement, I don’t think these numbers would be as impactful.

Let’s take a look at the graphs and charts the Dribble team used in their slide deck. In the below business pitch example, you can see that the line charts use the same color palette, size, and typography.

One of my favorite tips from my presentation ideas roundup article states you should never make the audience do the math.

You can also use this mantra when you’re adding data visualizations to your slides. Make each slide extra easy to consume, as well as, easy to compare to other visualizations.

Below the pie charts use the exact same color palette, size, and typography as well:

If the designers would have used a different example, the audience would be distracted trying to decipher the information.

But consistent design across multiple visualizations will ensure your audience can make comparisons that lead to the right conclusions.

Pro Tip: You can use a comparison infographic to summarize key points you’re comparing.

13. Aspire Food Group pitch deck

How much did they raise? $1M from the Hult Prize in 2013 to scale their project.

Key takeaway : Simple graphics clearly illustrate the problem (food security), the size of the market and Aspire’s unique farming project (spoiler alert: it’s insects).

Nonprofits pitching donors or social enterprises pitching for funding have a slightly different challenge than other organizations. They need to present a unique solution and  make an emotional connection to their audience.

Aspire’s simple pitch deck graphics allow investors to grasp their unique business idea at a glance. Plus, by introducing the audience to one of their customers and describing how insect farming has impacted her food budget, the concept is made relatable to many.

Another simple design hack is to choose a unique background for your nonprofit or social enterprise pick deck. Take this sample pitch deck template:

There are millions of stock photos out there for you to pick from, so finding one that will work shouldn’t be too hard.

However, when you’re picking your presentation background images , it’s important to make sure it matches your message or brand.

In the above example, the pitch deck’s slightly crumpled paper background fits an eco-friendly startup well.   Especially because eco-friendly living and minimalism share similar tenants.

Another great example is this sponsorship pitch deck above. It elevates the message by opting for a simplistic background choice.

With a beautiful yet minimalistic slide deck like this, who wouldn’t want to donate?

Most of the time your pitch deck background images are supposed to be used in a supporting role. However, you can also design your presentation around the background images to create some of the best pitch decks out there.

As you can see in this pitch deck template, we added written content to the white space in each of the stock photos:

Plus no one can really copy your pitch deck layout, so you will instantly stand out from other companies.

Be sure to pick photos that share the same color palette and theme. Otherwise, the benefits of using these presentation backgrounds will be lost.

14. Mattermark pitch deck

How much did they raise? A total of $17.2M so far, says Crunchbase .

Key takeaway : Use screenshots in your pitch deck to show the problem you’re solving.

Highlighting digital problems is tough when you have limited space and time…like when you’re pitching your new digital product to a room full of investors.

That’s why some of the best pitch decks include screenshots of the problem being solved.

As you can see above, the people from Mattermark used screenshots to show how unorganized SAAS reporting was. At that time it was spread over a ton of different sites, with different reporting standards and values.

It would be difficult to sell an investor on their product just by talking about the market. Mainly because not a lot of people have experience in that specific niche.

But with a handful of screenshots, they were able to highlight the product potential almost instantly.

In terms of design, the team at Mattermark stuck to the rule of three (see slide below). This rule will help you keep your team from overwhelming the audience with a flood of stats or figures.

They also decided to make these figures easier to consume by highlighting them in different colors

Compared to a boring list of figures, it’s a lot easier to remember three distinct colored numbers. Plus because the background colors darken as they go, it naturally guides the reader’s eyes down the slide.

15. Dwolla pitch deck

How much did they raise? $12M in funding as of 2018.

Key takeaway : Give the reason your company was founded in one quick sentence.

In many of our own presentations, we talk about how Venngage started from humble beginnings before undergoing tremendous growth in just a few years.

That’s because people love origin stories — they help your audience connect with your brand and appreciate all the work put into it.

Take a look at the pitch deck slide from Dwolla above. In a single sentence, they outline their reason for doing business, and what they hope to solve.

Just be sure to talk about your company founding in the first few slides of your pitch. Otherwise, it won’t have the same impact.

On another note, as a design company, we always love to see people create great visualizations in their pitch decks — particularly when these visuals communicate key information well….like when it comes to your ideal users!

I have seen a lot of brands just talk about their users, but I recommend creating visual user personas instead. Our persona guides can help you with this!

As you can see above, Dwolla visualized their user personas for each use case.

These visual user personas allow audiences to put a “real” face to your user base. And if you have many ideal users (like Dwolla), it helps keep each group organized.

16. Kickfolio (App.io) pitch deck 

How much did they raise? $1M in seed funding.

Key takeaway : Go for huge graphs! The bigger, the better.

Be proud of your brand’s growth and metrics in your slide deck.

You worked hard to grow a company from nothing, and that’s a big achievement! So why would you want to make that growth hard to see?

However, I’ve seen a lot of people inadvertently hide their key metrics by using small graphs or charts.

The only solution to this problem is…get bigger with your graphs! And I mean huge, like the ones App.io deployed in the pitch deck above. Their graph is so large and imposing, every audience member could see it clearly.

Venngage’s  graph maker can help you do this for your own pitch decks too.

17. Yalochat pitch deck

How much did they raise? $15M in Series B funding, says TechCrunch.

Key takeaway : Use icons as illustrations to add instant context.

Icons have been making a comeback in the design world over the past few years. According to recent reports on graphic design trends , they’ll continue to be popular.

This presentation from Yalochat is one of the best examples of how to use illustrated icons correctly.

Each icon perfectly illustrates the point being made on each slide, giving instant context. They will definitely catch the eyes of any audience member.

Just remember to follow their lead and  use consistently designed icons !

18. Brex pitch deck

How much did they raise? $1.5 billion to date.

Key takeaway : Include a single slide about your team and highlight what makes them truly exceptional.

Another important part of your story is the people who helped you build your company. These people are the lifeblood of your brand, and what helps it stand out from the competitors.

Corporate card startup Brex does this well by using team member photos, and including their titles and company affiliations to build credibility. You can download the Brex slides for free, thanks to Business Insider .

Let’s tale a look at a sample pitch deck that employs a similar philosophy.

I’m guessing you already planned on adding something similar to your pitch deck. Again, I would recommend using only a single team slide like they did.

You can use a team photo if you want to talk about the whole team, or add an organizational chart instead. Alternatively, like Brex, you can highlight the most important individuals, like this business pitch example:

Whatever you choose to do, don’t forget to talk about your team on a team slide, and highlight the people who make your company truly great.

Read More:  12+ Organizational Chart Examples and Templates

19. Purple Go pitch deck

How much did they raise? Undisclosed.

Key takeaway : Use a contrasting hue to draw your audience’s attention to key information.

Color isn’t just about making your designs look good — it can also draw your audience’s attention to important information.

For example, take a look at this simple pitch deck from Purple Go . They contrast deep purple with white to help certain sentences pop.

This is a simple way to make your slides have a lot of impact; pick colors that contrast boldly with each other.

20. Mint pitch deck

How much did they raise? $31M to date, according to Mint.

Key takeaway : Add visual cues, such as illustrations and icons, to help explain your brand to investors.

I’m guessing your pitch deck is already going to touch on how you stand out from the competition. But just listing a few things that set you apart may not be enough on your slide deck!

You may need to add some visual cues to help the audience out.

We decided to redesign Mint’s original deck for a contemporary take on this.

In this minimalist pitch deck template, our designers used visuals to make the main company stand out even more. And best of all, it doesn’t distract from the minimalist theme.

This simple addition to your slides will help your information jump off the page, providing a rewarding visual break from related companies.

21. Park Evergreen (Plot) pitch deck

How much did they raise? $400k in seed funding.

Key takeaway : Give each metric its own slide.

Generally, slide decks are full of important metrics that you’re supposed to remember. But not all of those numbers are presented in a way that would make them easy to.

Some are hidden in long paragraphs, while others are smashed together with less important findings.

That’s why I’m a huge fan of how Park Evergreen (now called Plot ) included important numbers in this slide deck. As you can see below, each metric is given its own slide:

With this approach, the audience members place their full attention on that number. And they’ll be able to recall the information a lot quicker.

It may look overly simple to some, but the best pitch decks use this tactic a lot.

22. Hampton Creek (Eat Just) pitch deck

How much did they raise? $1.5M in Series A.

Key takeaway : Create a minimalist title slide to build anticipation for your presentation.

You probably know that presentations don’t always run as smoothly as planned. With long breaks and technical problems, the time between presentations can end up running rather long.

Translation: you might spend more time looking at the title slide than the actual presentation itself.

So if you really want to build some anticipation for your pitch, create a minimalist (some might even say, mysterious) title slide. As you can see, the team at Eat Just (once known as Hampton Creek) did just that.

The lack of information makes spectators want to learn more about your brand, effortlessly engaging them.

The only negative is that no one is going to know the name of your company — yet.

23. Sickweather pitch deck

How much did they raise? $2.6M to date, according to Crunchbase.

Key takeaway : Pull out the main metrics from your graphs and charts to make your slide a snap to understand.

Remember when I said: “Don’t make your audience do the math”?

Yeah. That’s because people hate doing math — so you never want to make investors try to calculate your data themselves. Especially when dealing with millions of dollars, tiny percent changes or other complicated numbers.

Out of all the tips in this article, this one might be the most important. Mainly because forgetting this idea all but guarantees your failure.

That’s why I recommend you “do the math” on every slide where you include a graph or chart — like how Sickweather did above.

By pulling out the main growth metrics from the graph, they made this slide a lot more consumable, and showed the audience exactly what they should pay attention to.

24. Dutchie pitch deck

How much did they raise? $35M in 2020, according to TechCrunch .

Key takeaway : Set the tone by putting your most impressive stat(s) in the introduction.

Dutchie, an all-in-one technology platform for eCommerce, POS and payments, wastes no time coming out the gates with one impressive insight: “10% of all legal cannabis in the world” is purchased through their product.

Now I don’t know about you, but that’s pretty tantalizing.

So it makes perfect sense they would pull it out from their market share figures and feature it in their introduction. By doing so, investors get an idea how successful and established Dutchie is right off the bat.

25. Studysmarter pitch deck

How much did they raise?  $15M according to TechCrunch .

Key takeaway : Illustrate your vision over several slides.

Rather than dedicate one slide to their vision for the company, digital learning company Studysmarter continuously brings up how their product will be understood in the future — as “the world’s central hub” for “lifelong” learning, becoming the “largest learning platform in Europe” by 2021.

While this visionary sentiment is not new to the pitch deck industry, it makes sense Studysmarter would want to focus much of their presentation slide deck on this idea: the idea of an unlimited target market and use cases.

Design wise, their illustrations are consistent, using visuals to illustrate their message and various target demographics.

These graphics build off the sleek, modern interface Studysmarter’s brand image invokes. It also illustrates what they want investors to envision for the future of the brand.

26. Clearbanc (Clearco) Pitch Deck

How much did they raise? $70M in series A funding, according to TechCrunch.

Key takeaway : Use flow charts to communicate complicated processes.

As a company that offers startups “growth capital for the new economy” through non-dilutive revenue-share agreements, Clearco (previously known as Clearbanc) wins big by communicating how the process works in less than a slide’s time.

That’s right: the company uses a flowchart .

For complicated business processes that would normally take several slides of text to communicate, a flowchart is a smart way to visualize a process while saving space and keeping your audience engaged.

Particularly for a company like Clearco, this is key for getting investors up to speed. Then you can move on to the other facts and figures they’ll surely want to hear.

27. Foursquare Pitch Deck

Key takeaway : Show how the end-product looks in your presentation.

Okay look, I get it. This slide deck from 2009 is certainly behind on times when it comes to design tips in this current day and age…

BUT take it back to more than a decade ago, and you’ll see why Foursquare’s pitch deck won big with investors.

As one of the first businesses to employ gamification, the company lets this selling proposition shine by using an iPhone graphic to show how the app’s points and badges look to the end-user. These visuals communicate the appeal by showcasing exactly how consumers will interact with, and understand, the product.

In essence, it takes the guesswork out of their pitch.

So while the text-heavy aspect of this sample pitch deck isn’t exactly ideal, their use of visuals can teach us a lesson.

28. TalentBase pitch deck

How much did they raise?   $330K to date.

Key takeaway : Let the numbers do the talking.

Rather than take up a ton of slide space in this pitch deck example, TalentBase, an affordable payroll solution , focused their real estate on the real deal-closers: the numbers.

While this won’t work for every business, as you may need to add more slides to truly explain the environment your organization exists in and your processes, TalentBase uses their positioning to drive forward a captivating narrative.

And this narrative utilizes only numbers to connect the dots in the mind of potential investors about the value TalentBase offers, in terms of market capture.

29. Peloton pitch deck

Key takeaway : Discuss both the tangible and intangible benefits your product offers.

In 2018, back before the real pandemic hey-day of this tech unicorn, Peloton dazzled in a funding round and managed to capture in $550M funding.

Part of this can be attributed to Peloton’s emphasis on the benefits it brings customers.

Across multiple slides, the exercise equipment and media company highlights how customers’ lives are improved in various emotional and functional ways. Since this connection lays the groundwork for long-term B2C relationships, investors can immediately identify the value encompassed by this modern fitness tool.

Looking to try something similar? Check out the below Peloton sample pitch deck, reimagined by our Venngage design team.

EDIT THIS PITCH DECK

30. Ledgy pitch deck

How much did they raise? $ 10M in September 2021.

Key takeaway : Cut down on space with text and graphics that follow a clear logical narrative.

In just seven slides, the equity management and investor relations platform, Ledgy, was able to convince their audience that their product was worth investing in.

By putting their mission first, and following it up with engaging visuals, the company tells a story despite using minimal text.

Yoko Spirig, CEO and co-founder of Ledgy, echoed this sentiment in an interview : “Starting with the ‘why’ lets you build the business case for the product, and create a logical narrative that investors can follow.”

That’s why, design-wise, this is one of the cleanest pitch deck examples in the bunch. It’s one of the shortest too.

I also appreciate how their brand colors are used in conjunction with white to keep everything consistent (something that Venngage’s automated branding feature My Brand Kit can help you out with).

A pitch deck and a business plan serve different purposes in the world of entrepreneurship, each playing a crucial role in showcasing and strategizing a business venture. The main distinction lies in their format, level of detail and intended audience.

Pitch decks typically consists of a series of carefully crafted slides, highlighting key aspects of the business such as the value proposition, target market, revenue model, competitive advantage and team expertise.

The goal is to pique interest, generate excitement and secure further engagement or funding opportunities. A pitch deck emphasizes storytelling, persuasive visuals, and concise messaging to create an impactful impression.

On the other hand, a business plan is a comprehensive and detailed document that provides an in-depth roadmap for the entire business venture. It outlines the company’s mission, vision, goals, market analysis, marketing strategies, operational details, financial projections and risk assessment.

A business plan serves as a strategic blueprint, guiding the entrepreneur and internal stakeholders in executing the business idea effectively. It tends to be more exhaustive, often spanning several pages or even chapters, and is typically presented in a written format.

What should a pitch deck contain?

A well-crafted pitch deck should contain key information that effectively communicates your business concept, value proposition, and growth potential. While the specific content may vary depending on your industry and target audience, here are the essential elements that a pitch deck should typically include:

• Problem statement
• Market opportunity
• Business model
• Competitive analysis
• Marketing and sales strategy
• Team members
• Financial projections
• Milestones and timeline
• Investment opportunity

Not a graphic designer? No sweat — creating your own pitch deck is a breeze using Venngage’s Presentation Maker . (We’ll go over the basics here; for a more in-depth look, check out this article .)

Step 1: Sign up on Venngage for free using your email, Gmail or Facebook account. If you already have an account, log in to access the platform.

Step 2: Browse through our selection of professionally designed pitch deck templates and select one that suits your needs and preferences.

Step 3: Once you’ve selected a template, start customizing it to match your branding and content. Venngage’s drag-and-drop editor allows you to easily modify every aspect of the template, including colors, fonts, images and layout. Replace the placeholder text with your own content, such as your company information, product or service details, market analysis and financial projections.

Note: there are hundreds of templates available that you can design and share for free. If you want to access certain designs, take advantage of in-editor features like My Brand Kit/Team collaboration .

Step 4: Once you’re satisfied with your design, you can download it in various formats such as PDF or PNG. Alternatively, you can use also Venngage’s sharing options to present your pitch deck directly from the platform or share it with others via a generated link.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15  interactive presentation ideas  to enhance interactivity and engagement.

Now that you know how to create the best pitch decks to communicate your ideas, present your startup or raise venture capital, take action and start designing your own pitch deck today!

And if you want to learn more, there are a ton of other presentation design resources you can take a look at next:

• 20+ Business Pitch Deck Templates and Design Best Practices
• 120+ Best Presentation Ideas, Design Tips & Examples
• 15 Presentation Design Statistics to Know For 2019
• 7 Tips for Designing a Persuasive Presentation [Presentation Design Guide + Templates]
• 20+ Consulting Proposal Templates

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23 presentation examples that really work (plus templates!)

• 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

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Crafting a Powerful Product Presentation: A Comprehensive Guide

Table of contents.

Introducing a new product or service can be a challenging task. That’s where a product presentation comes in handy. It is an invaluable tool to present the product’s key features and value proposition in a persuasive way. But how do you create an impactful product presentation?

How Do You Make a Product Presentation?

Creating a product presentation involves a careful blend of content, design, and delivery strategy. Utilizing presentation templates can significantly ease the process. Many platforms, like PowerPoint and Google Slides, offer a wide array of presentation templates suitable for various industries and audiences.

Start your presentation with an attention-grabbing intro. This sets the stage for what’s to come and immediately captures the audience’s attention. Follow this with an outline of what will be covered in the presentation. Here, you may introduce the product manager or team members who will present various segments.

To create a compelling story around your product, focus on the pain points it solves. Showcasing a product roadmap, using infographics, graphs, or timelines, can be very effective. This visually communicates how your product has evolved and where it’s heading.

Design plays a pivotal role in the presentation. A clean, professional look with easy-to-read fonts helps your key points stand out. Adhere to brand guidelines to ensure a consistent visual identity. Visual aids like pictures, videos, and diagrams can further enhance your presentation.

What Do You Present in a Product Presentation?

In a product presentation, you present all aspects of the product that are relevant to the potential customers or stakeholders. Begin with the product’s features, emphasizing how they address customer needs. An effective way to build trust and authenticity is through testimonials and case studies, as they provide social proof of your product’s benefits.

Pricing is another crucial aspect to address. Be transparent and elaborate on the value the customer receives for their investment. Include a clear call to action, telling your audience what you want them to do next.

What is a Good Product Presentation?

A good product presentation effectively conveys the value of the product to the target audience. It tells a compelling story, keeping the audience engaged from start to finish. It’s not just about the slides or pitch deck, but how the information is presented.

Use techniques like the ‘Problem-Solution-Benefit’ approach. Identify a problem (pain points), introduce your product as the solution, and highlight the benefits. This aligns your product with the audience’s needs and wants.

Include social media mentions, user reviews, or notable achievements to bolster credibility. A great product presentation also leaves room for interaction, questions, and feedback, making the audience feel valued and engaged.

Best Practices in Presenting a New Product?

Let’s assume you are launching a new fitness app. Begin by expressing the challenges faced by many in managing their fitness routines (the problem). Then, introduce your app as the solution. Show how its features simplify the fitness management process. Display some infographics or graphs to show how the app improves overall fitness over time.

Substantiate your claims with testimonials from beta testers or case studies from a pilot run. Discuss the pricing model, possibly comparing it with other similar apps. Finally, conclude with a call to action like ‘Download now’ or ‘Start your free trial today.’

What are the Benefits of Presenting a Product?

Presenting a product effectively can significantly increase its chances of success. It allows you to showcase the product’s value proposition and benefits clearly, convincing potential customers of its worth. It is a great opportunity to clarify any doubts or misconceptions about the product, giving the sales team an edge.

It also helps set a positive first impression about the product and the company. A successful product presentation can generate buzz, heightening anticipation and leading to a successful product launch.

How Do You Present a Product to a Customer?

Presenting a product to a customer involves understanding their needs, tailoring your presentation to address those needs, and highlighting how your product fills that gap. Remember, your main points should revolve around the customer – not the product.

Stress on the product’s benefits over features. Use simple, understandable language and avoid jargon. Where possible, offer a hands-on experience or a demo. Reinforce your claims with testimonials or case studies for a more powerful product presentation.

Top 8 Presentation Software or Apps:

• PowerPoint: This Microsoft product is arguably the most widely used presentation software. It offers a vast range of templates and tools for creating professional presentations.
• Google Slides: A web-based presentation tool that allows real-time collaboration. Its integration with other Google services makes it highly convenient.
• Prezi: Prezi stands out with its zoomable canvas, enabling non-linear presentations. It’s ideal for those looking to break away from the traditional slide-by-slide approach.
• Apple Keynote: Known for its clean, intuitive interface and high-quality templates, Keynote is the go-to for Apple users.
• Slidebean: Slidebean offers AI-powered presentation design. You provide the content, and the software takes care of the design.
• Visme: Visme stands out with its vast collection of images, icons, fonts, and templates. It also allows users to animate objects and data.
• Canva: Canva is an online design and publishing tool that offers a variety of presentation templates. It’s known for its user-friendly interface and vast library of elements.
• Zoho Show: An online tool that supports real-time collaboration, integrates well with other Zoho apps and Google Drive, and allows importing presentations from other software.

Product presentations are crucial in introducing a product, communicating its benefits, and persuading the audience of its value. With careful planning, understanding of customer needs, and the right tools, you can craft a powerful product presentation that leaves a lasting impression.

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Best Product Launch Presentation Examples to Win the Market

Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.

9 minute read

helped business professionals at:

Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

A big reason so many new products fail is they don't grab and keep people's attention right from the start with a powerful product launch presentation.

But here's the deal: not just any presentation will do. In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you ensure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies to make your product launch presentation a hit. Plus, I’ll share examples that have nailed it in the market, serving as templates for you to draw inspiration from.

Let’s get started!

What is the purpose of a product launch presentation?

A product launch presentation has several key objectives, each critical for carving out your product's place in a crowded market. It's your opportunity to make a lasting impression.

Here’s what it aims to accomplish:

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How do you structure a product launch presentation?

Creating a product launch presentation is like mapping out a journey for your audience, guiding them from awareness to action. It's about weaving a narrative that showcases your product and resonates on a personal level.

9 essential elements of a product launch presentation:

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

What does a successful product launch presentation look like?

A successful product launch presentation does more than just share information; it creates an experience. It's a dynamic and interactive journey that captivates your audience, making them feel like active participants rather than passive listeners.

Here's what sets these presentations apart:

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity: Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

Here’s what a modern product launch presentation looks like:

Product launch presentation examples that beat the competition

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. It provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example, "In a world where every second counts, we've found a way to give you hours back." piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

7) Conduct solid research

Akio Morita once famously said, “We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive deck:

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation:

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

Engaging with industry influencers to review your product or securing a seal of approval from a reputable authority within your field can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Your product represents a lot of hard work, dreams, and dedication. Now, you’ve got to share its story in a way that communicates your product's value and captivates your audience.

Interactive product launch presentation templates offer a structured starting point.

They come packed with professional designs and interactive features that are optimized to engage and guide your audience through the story of your product in a meaningful way.

Grab one and create your best deck yet.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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• Collections: Product roadmap presentation

8 Product roadmap presentation templates

The best presenters tell a compelling story. They lead audiences through a clear, logical explanation of concepts and bring data to life by connecting it to real-world use cases and examples. Roadmap presentations are the perfect opportunity to share what is coming next for your product in an engaging and memorable way. After all, you have an invested audience and you get to share where your product is headed — the inspiration for new features and updates, what your engineering team will get to build next, and how this work will bring value to the business and customers alike.

Build a roadmap presentation in Aha! Roadmaps — free for 30 days .

This guide will walk you through how to create your own winning roadmap presentation so you can clearly communicate the why, what, and when of upcoming product work. You can even kickstart your presentation prep by downloading a roadmap presentation template configured for one of seven different audiences. Whether you are presenting to executives or customers, the tips in this guide will get you started on the right track.

Jump ahead to any section:

What is a product roadmap presentation?

How do product managers use product roadmap presentations, what are the elements of a product roadmap presentation, roadmap presentation templates, tools to build roadmap presentations.

Building and presenting a product roadmap is an essential part of a product manager’s job. A product roadmap presentation informs stakeholders inside and outside the company where the product is headed and how you will get there. It is your opportunity to share product plans and explain how core initiatives and features map to the company’s strategy . Most importantly, you will show how the updates you are planning will delight customers and further differentiate the product.

Of course, before you put together a roadmap presentation, you must first build your roadmap. You can choose a robust roadmapping tool like Aha! Roadmaps or use a lighter weight solution such as Aha! Knowledge .

Try a lightweight roadmap in Aha! Knowledge. Sign up for a free trial .

Start using this template now

Product managers use roadmap presentations to communicate with a range of audiences — from executives to customers to engineering teams . Your presentation can be tailored to deliver different messages to your various audiences depending on the information you cover.

For example, you might use the presentation to show company leaders how major product themes or initiatives roll up into company-wide strategic efforts. Or you might want to show customers and partners what to look for in the next release. Internally you might need to highlight the timing of important customer needs and feature requests to engineering teams.

But roadmap presentations are about more than just timelines and features. They facilitate opportunities to open up dialogue, answer questions about product direction, and listen to feedback. You need to go beyond giving product updates — demonstrating why the updates matter and how they will make a real difference for your customers.

You can create presentations in Aha! Roadmaps. Pull in live views and your data will stay up-to-date.

The best product roadmap presentations are designed to both communicate and persuade. Here are some essential elements to include and plan for in any product roadmap presentation:

There is no such thing as a "one size fits all" presentation template. Each presentation should be created with a specific audience in mind. Start by identifying your audience. Then identify your goals, how you will tie the roadmap to the broader product vision , and which roadmaps you will share.

Here are a few examples of roadmap presentation templates and guidelines for deciding what to include in your presentation:

Presentation slides template

This presentation template was created by Aha! product experts to help you showcase your plans. While the rest of the templates below are intended for specific audiences, this set of slides is easily customizable for any audience. It includes pre-built slide formats for strategic goals, key metrics, and of course, your roadmap. This template is available in Aha! Knowledge .

Start using this template now

Roadmap presentation template: Executives and advisory boards

Roadmap presentation template: Marketing team

Roadmap presentation template: Engineering and IT teams

Roadmap presentation template: Sales and support

Roadmap presentation template: Customers

Roadmap presentation template: Partners

Roadmap presentation template: Analysts and media

Every product roadmap presentation will have a specific purpose guided by its target audience. However, building many customized presentations can be a time-consuming process.

Consider using roadmapping software to centralize your product planning and feature definition. You may need to aggregate information from multiple sources to create your roadmap presentation — spreadsheets, documents, other presentations, and design tools. Software purpose-built for product management makes it easier to share product roadmap plans securely with a target audience.

Regardless of how you create your roadmap presentation, the most important thing is to focus on your audience and your goals. This will allow you to clearly communicate the features and timelines of your roadmap. You will also demonstrate the "why" at the center of it all — how the product will deliver value to your business and your customers.

Set brilliant strategy, prioritize features, and share visual plans with Aha! Roadmaps — a purpose-built product development tool. Get started with a free trial for 30 days.

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Product Roadmap Presentation: 6 Examples Included Templates

Simon Sinek’s rise to fame is marked by his unwavering determination to challenge conventional thinking.

He consistently questions corporate practices and fearlessly presents bold opinions that disrupt the status quo.

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’. This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy .

They act as the bridge that connects the visionary ‘Why’ with the practical ‘What’, bringing the envisioned goals within the realm of execution.

So how to create and present roadmaps effectively?

In this article, we’ll reveal the art of creating roadmap presentations that don’t just align internal teams and external users but also set the stage for a successful execution. 

Limitations of relying on PowerPoint

During my early days in Product Management , I was introduced to PowerPoint for building roadmaps.

Our former product manager shared a bunch of Powerpoint templates with us and we loved the flexibility and versatility the tool provided.

However, it didn’t take long for us to realize that it had a number of limitations that we couldn’t ignore.

While it is a versatile tool for various presentation needs, it may not be the best fit for roadmap presentations. 

Please look at the PowerPoint template above that I have frequently used to present roadmaps during the early days.

Maintenance challenges

Roadmaps often evolve with changing business priorities and require a more dynamic platform that can reflect real-time changes and updates.

Anyone who has used PowerPoint would know how easy it is to become disoriented by the misalignments of the visual elements and how hard it can get to maintain and update.

Moreover, given that the Powerpoint roadmaps always sit in their own silos, away from the tools used by the product development teams, any updates in the roadmap have to be manually translated into the development plans each time to ensure consistency. 

Presentation challenges

Modern roadmaps are not just about displaying information but also about engaging the audience.

Powerpoint’s lack of interactive elements can make a roadmap feel one-dimensional, missing out on the depth and engagement that interactive platforms offer.

Consider you are presenting your product’s roadmap at your annual town hall. You might want to resort to multiple views of the visual product roadmap, starting with a bucketized view, then a timeline view, and maybe a private/public view for different types of audience. With Powerpoint, it would mean duplicating all the effort to create each view you need.

Unlike specialized roadmapping tools, Powerpoint presentations lacks the capability to prioritize items on the go, making it challenging to convey behind-the-scenes efforts for choosing certain work items to stakeholders.

Collaboration challenges

Most product teams share roadmaps with stakeholders and external users to get their feedback and input. But sharing a Powerpoint roadmap presentation is like sending a message in a bottle. You have no way of knowing who accessed it, how they interacted with it, or what parts caught their attention. 

It also doesn’t allow users to provide qualitative feedback or upvote features directly on the roadmap.

This missed opportunity for engagement can be a significant blind spot and may lead to a disconnect between the product team and its users.

Relying solely on Powerpoint can be akin to using a compass in the age of GPS. 

Recognizing these limitations and exploring specialized roadmapping tools can lead to more effective, engaging, and insightful presentations.

The dynamic, interactive, and collaborative nature of roadmaps demands a platform that can keep pace.

6 templates for product roadmap presentations

Each style and methodology of roadmapping guides the product’s voyage, ensuring that every stakeholder, internal and external, is privy to the course ahead, its landmarks, and its destinations. 

Crafting your roadmap to echo both the intricacies your sales team and the broad strokes of your product’s journey ensures an informed, engaged, and collaborative voyage toward product success.

1. Kanban view

Netflix Roadmap, as taken from Gibson Hiddle’s blog

The Kanban View, with its intuitive design and inherent flexibility, serves as a potent tool for product roadmap presentation, ensuring tasks and initiatives are succinctly organized under buckets of time (monthly, quarterly or yearly), allowing stakeholders to clearly see where the development is headed in the future.

However, with a Kanban view , there is a risk of oversimplifying complex details as intrinsic dependencies and specific timelines may be underrepresented.

Additionally, the straightforward visual layout may also pose challenges when it comes to prioritization within each bucket, especially in larger and more complex product scenarios.

👉 Real-world Examples: Github Roadmap , Trello Roadmap , Netflix Roadmap

2. Now, Next, Later

The Now, Next, Later framework is an adaptation of the Kanban view and brings a high-level perspective to product roadmaps, distinctly categorizing items into immediate (Now), short-term (Next), and future (Later) buckets. 

It acts as a telescope scanning horizons, providing insights and maintaining a focus that spans from present tasks to future endeavors without committing to exact timelines. It does so without binding itself to precise timelines. This flexibility is especially vital for startups, where the ability to adapt to rapid shifts in priority is essential. Now, Next, Later roadmap can server as a effective product roadmap presentation.

👉 Real-world Examples: Lasso Roadmap , ProductBoard Template

3. Calendar or Timeline-Based roadmap

The Timeline view of a product roadmap (or some people’s saying timeline roadmaps) provides a clear, logical outline of the product’s development cycle, aiding transparent communication and efficient resource management.

It effectively conveys the product’s chronological progression, presenting start and end dates and facilitating stakeholder understanding and anticipating project phases. It also captures task dependencies, offering a realistic view of the project’s progression and helping teams avoid bottlenecks and delays.

👉 Real-world Examples: Notion Template

4. Private and Public roadmap views

Private roadmaps function as the organizational blueprint, keeping detailed strategies, technical specs, and precise timelines shielded from external view. It ensures all internal teams are aligned with the developmental, marketing, and deployment strategy, offering a detailed, confidential space for open internal discussions and strategic planning. 

On the flip side, Public roadmaps invite and incorporate user feedback , encouraging a community-driven development approach. They enable users to interact directly with the roadmap, voicing their preferences through upvotes and comments. This transparent strategy provides tangible data on user preferences and desires, aiding teams in prioritizing and refining features based on actual user input and demand.

Together, they facilitate a balanced development approach, harmonizing user involvement with technical teams and internal strategic alignment to navigate through the intricate path of product development.

👉 Real-world Examples: Usersnap Public Roadmap , Microsoft 365 Public Roadmap , Google Classroom Public Roadmap , Loom Public Roadmap , Airtable Public Roadmap

5. Roadmap swimlanes

Multifaceted organizations often employ multiple swimlanes to visualize parallel developments across different products or departments. 

A Portfolio Roadmap brings together product development trajectories of varied, albeit interconnected products such as Google Search, Maps, Gmail and Drive.

This panoramic view enables business stakeholders and product managers to quickly apprehend the status, progress, and future plans for an entire portfolio, facilitating informed strategic decisions and efficient resource allocation across varied products.

Simultaneously, Department specific roadmap roadmaps carve out a dedicated lane for each department, such as Marketing team or Development team, to detail their particular journey, milestones, and activities. While providing a detailed breakdown of activities, they also offer a lens to visualize how each team’s efforts contribute to the overall product and organizational objectives.

👉 Real-world Examples: Aha! Template , Jenkins Roadmap

6. Goals-based roadmaps

Goals or outcome-based roadmaps adeptly center the strategic narrative on overarching objectives, minimizing the explicit focus on granular details.

This abstraction allows stakeholders to grasp the overarching strategy and direction without getting mired in the specifics of features, which may evolve over time. 

By focusing primarily on outcomes, these roadmaps inherently embed resilience against the tides of technological changes and varying feedback, as they’re not tied to specific features or solutions that may need to shift in response to evolving contexts or insights. 

👉 Real-world Examples: GO template , Airfocus Template , Miro template

Best practices and ideas for roadmap presentation

In the grand theater of business, a roadmap presentation is your spotlight moment.

It’s where visions are shared, strategies are unveiled, and futures are shaped.

Here are some tips on how to craft a roadmap presentation that’s both an informative guide and a work of art.

Tip #1 – Start with the ‘Why’

Apple, under the visionary leadership of Steve Jobs, always began with the ‘why’. Before diving into the intricacies of a product, they delved into its purpose.

Similarly, start your roadmap presentation by addressing the ‘why’. Why this product? Why now? This sets the stage for a compelling, memorable, and meaningful narrative itself.

For internal presentations, I have also found that starting a product roadmap presentation off with a refresher of the product’s strategy can help make your next couple of hours much more peaceful.

Tip #2 – Unveil the BTS work

Akin to the BTS episodes of any show on Netflix, sharing all the effort that went into production (the direction, the schedules, the travelling, the equipment, the retakes etc) makes the audience appreciate the end result more.

Therefore, it is always helpful to demonstrate the discovery process you followed for conducting your market research, brainstorming and validating ideas, generating usability reports, conducting focus groups, surveys etc. This adds credibility.

And never be shy to show the hiccups and the wrong turns during your journey. Because you never know, just like a Friend’s blooper reel, the retakes might find more traction with your audience than the actual episodes.

Tip #3 – Stay away from the sharks

Whether you are presenting to internal stakeholders or external users, both would be interesting to know your product’s positioning through your roadmap. 

I recently attended a product fair where a CEO introduced his product roadmap with “think of it as AWS Cloud”, without differentiating it in any way. I spent the next 30 mins of the presentation connecting all their features with AWS Cloud features. 

It is crucial to establish a differentiating factor against your competition and build your presentation around that. Tesla entered the automotive space several decades later than its competitors like Toyota, Ford, Ferrari and others. However, by differentiating itself as a leader in the EV space, it created a new market landscape for itself.

Tip #4 – Focus on the outcomes

The roadmap features you spent weeks fine-tuning all the details are great. However, the audience is mostly only interested in what it really means for them.

Therefore, in your presentation, it is critical to shift the focus from features to outcomes.

If it is the external users of the product, you need to focus on how the roadmap aligns with their needs. How does the roadmap solve their pain points? For example, adding the social login capability will allow you the flexibility of SSO, where you don’t have to remember an extra set of login credentials.

On the other side, if it is the executive stakeholders or the investors, the focus should be to present how each roadmap item would help achieve the key business metrics and goals. Using the same example, adding the social login will help reduce the drop-offs during registration and increase our user acquisition rate by 15%.

This perspective resonates more with stakeholders than merely going over the buy in the features list.

Tip #5 – The ending

Once again, I am a big Steve Jobs fan. The master of marketing that he was, leaving an impression on the audience was his forte.

He would always save the big picture and the biggest announcement for the end. His famous “One more thing…” technique has since been copied by many leaders across the industry to conclude their presentation on a high-note.

Leveraging feedback for roadmap presentation and varied board views of Usersnap

Feedback is the lifeblood of any product. Integrating feedback into your roadmap presentations ensures they remain relevant and aligned with user needs. 

The importance of internal and external board views cannot be overstated.

While a public board view with upvoting engages customers and end-users, a limited board view ensures stakeholders are aligned, setting the stage for successful project execution. With the right tools, practices, and request feedback mechanisms, they can be the difference between product success and obscurity.

Usersnap’s varied board views offer a versatile way to present and gather feedback. Whether it’s the public portal for guest users or the limited board view for stakeholders, you can use the power of advanced filters to present different views of your roadmap to different users.

The variety of roadmap presentation styles is tailored to address specific product development needs and audience types. However, leveraging tools like Usersnap, which offer dynamic multiple views and capture customer feedback, can be instrumental in effectively presenting and adapting these roadmaps to various scenarios and stakeholder preferences.

Resolve issues faster with visual bug reporting.

And if you’re ready to try out a visual bug tracking and feedback solution, Usersnap offers a free trial. Sign up today or book a demo with our feedback specialists.

• Presentations

New product launch Presentation Template

Used 5,482 times

Reviewed by Anna Werigo

Create your winning product launch presentation using our free editable template that features all the slides you need.

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New Product Introduction Presentation

Created by:

​ [Sender.FirstName] ​ [Sender.LastName] ​

​ [Sender.Email] [Sender.Company] ​

Table of Contents

01. Agenda 02. Why new product 03. Vision 04. Objectives 05. Market Research

06. Market Scope 07. Competitive research 08. USP 09. Product’s business model 10. Pricing

11. Messaging & positioning 12. Target personas 13. Success metrics 14. Distribution channels 15. Launch activities

Add your product agenda and key highlights

Highlighted Item

A good place to start a product launch presentation is with the overall objective.

Our company is launching a new product soon, and this is what you want to accomplish by the end of the launch.

Why New Product

Explain the value your new product provides or the opportunity it's capitalizing on.

My product will cater to an underserved market

It's solving a problem that most people deal with on a daily basis, it will be cheaper than competitors while providing more features.

Add your vision for the new product in this slide.

Market share from competitors

Conversions from your brand audience

A reputable authority in the industry

Revenue Growth

Illustrates sales increases over time

Market Research

Add a market research slide with insights that you've acquired through focus groups, customer surveys, and other methods

How many people are interested in your product

How much they're willing to pay, which improvements they'd like to see in the final version, market scope.

List the criteria for your total addressable market (TAM)

Short description of the item.

Competitive Research

Include the factors that give your product advantages or disadvantages over competitors.

Higher-quality construction

More features at a lower cost , easier to use , product’s business model.

Insert a product business model slide outlining the path to profitability for your new product.

Business models:

business-to-business (B2B)

business-to-consumer (B2C)

business-to-government (B2G)

Subscription-based (SaaS, cloud-hosted, or streaming services)

On-demand (food delivery, ridesharing, couriers, etc.)

Specify the planned launch price for your product as well as the general price range it could sell at (to account for post-launch pricing adjustments). ​

Planned launch price

General price range

Post-launch pricing

Messaging and Positioning

Market leader with X years of experience providing (product type) to (industry).

Target Personas

Gender: Male/Female

Location: XXXXXX

Position / Income: $XX.XXX

Bio: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.

​ Career / Life goals:

Career / Life goals:

Success Metrics

List the success metrics and KPIs (key performance indicators) for measuring your product's post-launch performance.

of units sold

of subscription signups

Revenue generated in the first year

Recurring revenue from the product

Distribution Channels

List the channels that you'll use to advertise the product launch and sell the product post-launch.

Facebook ads

TV commercials

Launch Activities

List the key steps in your product launch roadmap and the overall timeframe.

Complete first round of focus groups

Complete beta testing

•   Finalize prototype •   Begin manufacturing

Ship pre-orders

Care to rate this template?

Your rating will help others.

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Software refers to a set of instructions or programs that tell a computer what tasks to perform. it includes all of the programs, applications, and operating systems that run on computers, smartphones, and other electronic devices. do you have a console that uses discs alright, those discs are software (and the console would be hardware). if you wish to give a presentation about software development, for example, these google slides themes and powerpoint templates might come in handy.

Software Development Business Plan

People in the IT sector will be glad to know that Slidesgo has created a new template especially for them! Describe in these slides your software development business plan and try to convince possible partners of the viability of your idea. The palette is composed of cool colors, which are...

Software Development School Center

Every day for years the range of things you can do with computers has expanded continuously and is continuing to do so, making software developers among the most sought-after employees just about everywhere. So yes, it’s the perfect timing to open a software development school and help people achieve their...

Software Developer Engineer Job Description

“Hello world”. We know that we are living in a world where we use a bunch of applications on the phone or computer everyday. However, who made them? Yes, software developers. Make a job description of their roles and responsibilities for your company with this dark colored template with purple...

Engineering Software Marketing Plan

We heard you have a software for engineering and that you need to present it. Is it for a marketing plan? Then you need something especially visual! Marketing plans need to be eye-catching and very representative of the theme. This is why this template fits a software vibe so well!...

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Software Packages Marketing Plan

If you or your company invented wonderful software systems, why don't you make packages and provide them to your clients? To do that, first you need to make a nice marketing plan so that you can attract new customers and clients. Take this marketing template that is full with illustrations...

Software Engineer Resume

Download the Software Engineer Resume presentation for PowerPoint or Google Slides. Having a good CV can make all the difference in landing your dream job. It's not just a piece of paper, it's your chance to showcase your skills, experience, and personality. If you want to stand out from the...

Software Development Agency

Software development sounds super dark and complex, like a hacker in a hood from a movie typing neon numbers on a black screen really fast. But we’re sure it has nothing to do with that vision and it can be seen as very approachable and interesting for everyone! Present your...

Design Software Interface CV

Do you need to renew the design of your CV? Check out this proposal from Slidesgo. It has a modern design, in green color, with gradients, and is very visual. We have included icons and text boxes with white background to make it stand out even more against the background....

Software Engineer Portfolio

Software engineers are the magicians behind the scenes who keep our apps, websites, and video games running smoothly. They're the brainiacs who love to tinker with code and solve complex puzzles. Try to solve this one—what we mean is editing our new template for portfolios! However, that puzzle is quite...

Procurement Software Consulting Toolkit

A presentation is a very useful tool to make information more visual. You already know that! If it's about preparing the consulting tools you need or are going to apply in your company, at Slidesgo we have sensational templates for that, like this one here. Focused on the topic of...

Engineering Software Pitch Deck

With so many tools and apps on the market, it can be difficult to convince investors or potential clients that your software is worth investing in. It's clear to us that the software market, especially that intended for engineering, is a difficult one. This customizable template is designed to help...

Software Engineering Business Plan

Download the Software Engineering Business Plan presentation for PowerPoint or Google Slides. Conveying your business plan accurately and effectively is the cornerstone of any successful venture. This template allows you to pinpoint essential elements of your operation while your audience will appreciate the clear and concise presentation, eliminating any potential...

Senior Frontend Developer Portfolio

Download the Senior Frontend Developer Portfolio presentation for PowerPoint or Google Slides. When a potential client or employer flips through the pages of your portfolio, they're not just looking at your work; they're trying to get a sense of who you are as a person. That's why it's crucial to...

Software Testing Types Minitheme

A good piece of software should run like a well-oiled machine—and that means thorough testing is absolutely necessary. Different types of testing can identify anything from bugs to usability issues, making them essential pieces of any robust development process. Many future testers may benefit from an informative slideshow about software...

Multimedia Software Pitch Deck

Download the Multimedia Software Pitch Deck presentation for PowerPoint or Google Slides. Whether you're an entrepreneur looking for funding or a sales professional trying to close a deal, a great pitch deck can be the difference-maker that sets you apart from the competition. Let your talent shine out thanks to...

Contract Management Software Pitch Deck

Download the Contract Management Software Pitch Deck presentation for PowerPoint or Google Slides. Whether you're an entrepreneur looking for funding or a sales professional trying to close a deal, a great pitch deck can be the difference-maker that sets you apart from the competition. Let your talent shine out thanks...

Software Company Consulting

Download the Software Company Consulting presentation for PowerPoint or Google Slides. Your business demands smart solutions, and this consulting toolkit template is just that! This versatile and ingenious toolkit will provide you with the essential tools you need to shape your strategies and make informed decisions. Whether you are devising...

Hardware and Software Systems Optimization Consulting

Download the Hardware and Software Systems Optimization Consulting presentation for PowerPoint or Google Slides. Your business demands smart solutions, and this consulting toolkit template is just that! This versatile and ingenious toolkit will provide you with the essential tools you need to shape your strategies and make informed decisions. Whether...

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Software Product Presentation Template

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