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A cover letter is never optional, but writing makes you feel queasy. Create a custom cover letter in minutes with a free cover letter generator.

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Our online cover letter builder boasts has the same features as paid apps, but with no price tag attached.

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Create a cover letter in 4 easy steps. Follow contextual instructions and tips for every section to make a compelling cover letter in moments.

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Make a memorable first impression with a skillfully made cover letter. Don’t sweat over the formatting deets like fonts, margins, or spacing — focus on selling yourself instead!

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Not Sure What to Write in a Cover Letter?

Get ideas from our database of cover letter examples. browse by industry, profession, or experience level., need a resume to boot.

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Still Got Questions? We Have Answers!

What is the free app to create a cover letter.

Freesumes offers a popular free cover letter generator with premium-like features and without any account registration requirements. Use an intuitive online interface to write, design, and download a cover letter in PDF format.

Are there any 100% free cover letter templates?

Yes, Freesumes cover letter builder comes with a choice of 6 free professionally-designed cover letter templates. We also offer several more styles as direct downloads . Each template is optimized for optimal visibility and empowers you to make a strong first impression with a potential employer.

Do companies still like cover letters?

Absolutely. Every company expects to receive at least a short cover letter alongside other requested job application documents. In fact, a cover letter is your best marketing tool. Use it to give a preview of your skills and articulate your motivation for pursuing the advertised role. 

How can I create my own cover letter?

You can effortlessly create your own cover letter with Freesumes cover letter maker. The app guides you through each cover letter section, suggesting which information to put first. Once you’re happy with the result, you can instantly download a cover letter version, packed in a selected template in PDF format.

Should you sell yourself in a cover letter?

A hundred times YES. An effective cover letter will convince a potential employer that you’re the best fit for the job by selling your skills, qualifications, and personality. Using words, you should paint a picture of the future impact you could have in the company and articulate how your past experience could help the company hit its goals.

Which template is best for a cover letter?

The choice of a cover letter template depends on your industry. If you’re applying to a more traditional company, opt for a minimalistic cover letter template in black and white or gray scale. If you’re after a job in a more hyp, startup-like company, consider a more creative template, perhaps one featuring a photo or a professional tagline on top.

What does a modern cover letter look like?

A modern cover letter is a one-page, web-friendly document, most times in PDF format. Use an appropriate professional greeting (hello, hi) and the person’s or company name, instead of the old-fashioned “dear Sir/Madam” or the trite “To whom it may concern”. Modern cover letters are also more permissive in terms of design. You can use color (as long as it doesn’t affect readability) and include a headshot and professional tagline in the header area for  personal branding purposes.

Online Cover Letter Builder

Enhancv is the cover letter builder that helps you tell your story. Beat the writer’s block with our cover letter generator. Just answer a few simple questions, customize the design, and save as PDF.

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Build your cover letter now. First, choose a design.

No need to go through the torturing process of writing a cover letter. Let the Enhancv cover letter generator do the heavy lifting – simply follow the instructions on the screen and you’ll have a generated draft in less than a minute.

Furthermore, you can easily make edits and tailor your cover letter to the different jobs you apply for. Pair them with a resume to match and keep track of your applications through the Enhancv dashboard.

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Enhancv’s design team has worked hard on creating beautiful looking, attention-grabbing designs that will help your cover letter stand out. Easily switch between background and color variations depending on the level of formality.

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Beat the writer’s block with our cover letter generator. Follow our directions, let us know a bit more about your experience, skills, and greatest accomplishments, and get your cover letter made for you thanks to our industry-leading creative technology.

Download your cover letter in PDF

The PDF format is preferred by applicant tracking systems and recruiters alike. Keep your cover letter design and content intact. Ensure that nothing is out of place and your cover letter looks exactly how you sent it.

Use industry examples to start your cover letter

Kickstart your cover letter writing by following a cover letter that proved successful for someone in your industry.

Industry Example

Pair with a resume to match

Use the same design on your cover letter and resume. Use our intuitive resume builder to create a matching resume and stand out to hiring managers.

Cover Letter Examples for Inspiration

Qa engineer.

Entry Level Engineer

Data Engineer

English Teacher

Product Marketing Manager

People from all over the world love our cover letter builder

Frequent questions we get asked about cover letters:, what is a cover letter builder.

A cover letter builder is an online tool that helps you make a cover letter. The Enhancv cover letter builder goes one step further and provides you with a cover letter generator tool as well – helping you beat the writer’s block and create high-quality cover letters with little to no writing.

Should I use a cover letter builder?

A definite yes! Gone are the days of spending days crafting an application for a company – just tell your story , use our cover letter builder and never worry about having a readable, presentable cover letter. Our tool handles that for you.

What is the best cover letter builder for 2024?

Enhancv is the best cover letter builder you can find out there. Not only do we develop software that helps you get your dream job, but we also have a team of highly skilled career coaching experts who’ve gone over every cover letter example on our platform that you can use to kickstart your cover letter.

Is your cover letter builder free?

You can create a fully customized cover letter for free using Enhancv. You can create a matching resume for free as well. We do have paid plans that you can see on our pricing page.

What cover letter format should I follow?

All successful cover letters follow pretty much the same structure. The best format you can follow is: Salutation

• Call to action

Read an in-depth guide on the topic: How to Format a Cover Letter

What should a cover letter include?

Your cover letter should focus on the most important career accomplishment you’ve had that’s relevant to the position you’re applying for. It should back this up by giving concrete examples. Your cover letter should also show your personality to the hiring manager, so don’t just rephrase your resume. Complement it!

Do I need a cover letter for every job I apply for?

Cover letters are meant to show how you see yourself in the future if you get the job. You don’t need a brand new cover letter for every job you apply for, but it’s a good practice to tailor your cover letter to match the position and the skills needed for the job.

What tone of voice should I use in my cover letter?

Stick to a professional tone for your cover letter. You can go with a more relaxed tone if the company you’re applying for is more of a creative one, but generally, you want to keep things professional. Explore our cover letter examples to see what fits best for your industry.

How long should a cover letter be?

Ideally, you’re looking at 300-450 words in length. There’s no need to write a full-page – just focus on the things that are most relevant to the position you’re applying for.

Read more about cover letter length here: How Long Should a Cover Letter Be?

Should my cover letter compliment my resume?

Yes! You don’t want to say the same things in your resume and cover letter. You want to use the cover letter as a continuation of your resume.

In other words, focus your cover letter on the future and how you want to grow as a professional. Keep your resume full of facts and accomplishments. It’s always a good idea to keep your resume and cover letter matching. You can use our resume builder for that.

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How to Write a Cover Letter in 2024 + Examples

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

• What’s a cover letter & why it’s important for your job search
• How to write a convincing cover letter that gets you the job (step-by-step!)
• How to perfect your cover letter with the Novoresume free checklist
• What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

• Header - Input contact information
• Greeting the hiring manager
• Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
• Second paragraph - Explain why you’re the perfect candidate for the job
• Third paragraph - Explain why you’re a good match for the company
• Formal closing

Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

In certain cases, you might also consider adding:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

• Your Full Address 
• Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

• Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
• Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

• Best Regards,
• Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

• Professional email
• Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

• Did you mention 2-3 of your top achievements?
• Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

• Did you identify the core requirements?
• Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
• A cover letter goes in your job application alongside your resume
• Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
• There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
• Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

• How to Write a Motivational Letter
• How to Write a Resume with No Work Experience
• Most Common Interview Questions and Answers

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Everything about a cover letter

What is a cover letter for a job.

A cover letter is part of a resume that concisely presents more information about you as an applicant. A good cover letter has several short paragraphs, shows your interest in the job and any relevant experience you have. As you discover how to write a cover letter, we have some answers to commonly asked questions.

The type of cover letter you use depends on the job description, the company at which you are applying and your personal goals. As you revise your cover letter, highlight your knowledge about the company’s mission, values and culture, and show how you fit into their long-term vision.

An application letter is not always required for job applications. However, looks more professional and shows effort on the applicant’s part. There are four types of cover letters:

• Value proposition letter: this gives a summary of why you are unique and is similar to the “tell me about yourself” interview question.
• Letter of interest: this type of letter shows that you are interested in working for a company even if they don’t have current open positions, and shows why you are qualified and an asset.
• Referral: this format is ideal when you know someone at the company who referred you to the position.
• Application: the most common cover letter, this provides details about relevant experience and education, and allows you to delve into things that aren’t appropriate in a resume .

Why is a cover letter important for a job application?

A cover letter is important for a job application because it gives more insight into your personality and qualifications than are listed on your resume. It’s an important tool to present yourself as an asset to the company. A great cover letter helps you stand out from the competition when a hiring manager may go through hundreds of applications for each job.

Your cover letter is the initial introduction a company has of you. If it’s well-written and covers your most important strengths, it may propel you to the top of the applicant pool. It emphasizes your core competencies to catch the hiring manager’s attention.

A good job letter also shows personality. Because of space constraints, resumes can often be blunt and to the point with no room for the reader to get a sense of your personality. Therefore, your cover letter highlights the personality traits that make you a good candidate. These traits include things like being self-motivated, a good leader or organized. In your cover letter, elaborate on why you want to make an employment change and why this opportunity is for you.

You can also show your passion for the industry or job. A well-written cover letter emphasizes your understanding of the company’s vision and how you fit into it. A powerful letter shows how the company benefits from your impact.

Finally, a cover letter highlights your writing ability. Employers value those who can articulate their thoughts in writing, and this shows excellent communication skills.

How should a cover letter look in 2024?

A good cover letter is both formatted and flexible. Using cover letter templates can help ensure that you get the right information across to the hiring manager, but it’s still important to adjust and tailor each letter to the specific job application.

Heading: This section should include your name, physical address, phone number and email address. Furthermore, you can use a professional email and include links to an online portfolio, your professional website or relevant social media sites.

Salutation: If you know the name of the hiring manager, use it for a personalized touch. If not, a generic "Dear Hiring Manager" can suffice.

Opening Statement: The first paragraph is an strong opening statement about who you are, what job you want and when you are available. You can skip specific details like the company name in this section.

Company Alignment: Here, dive into why you're drawn to the particular company and the role. Emphasize your passion for the industry and how you see yourself contributing to the organization's goals.

Motivation: The third paragraph is for motivating why you believe you are the best candidate for the job. Here, mention any relevant experience you’ve had, and why you will excel in this job. While your past employment and education are included in your resume or CV , this is the place to add one or two experiences that stand out and make you a good candidate. 

Conclusion: The final paragraph is an outro, and should stay simple and concise. Mention your attached resume, specify where and when you can be reached, and mention that you’d love the chance to discuss the opportunity more.

Should I customize my cover letter for every job application?

Using cover letter and resume templates is a great way to get a basic outline to start and takes save a lot of time as all the formatting is taken care for you. However, it is highly recommended that your cover letter should be customized and tailored for each specific job and role that you're applying for.

A personal cover letter shows you’ve done your research on the company and the position and it provides you with a great opportunity to stand-out from the rest of the competition.

There are several ways to make a cover letter more personal. One way is to connect your personal value to the company’s values. This requires time and research on your part. Read the website and browse their social media profiles to get an idea of what is important to them. Some companies value the bottom line while others focus on their long-term effects on the world, and if you understand that, you can tie your personal values and work ethic into their goals. 

When possible, use the hiring manager or recruiter’s name. Not only does this personalize your letter, it also ensures that your application goes to the right person. 

Share your professional goals. Discuss how the job directly impacts your career path and what you’ve done to create a solid foundation. Pinpoint how the job you’re applying for matches your long-term goals and how you will be an asset to the company.

As you do research to personalize your cover letter, you learn more about every company. This can also give you insight into companies that you don’t want to work for, whose values don’t align with yours.

How do I use Jobseeker’s cover letter generator?

Jobseeker offers CV and resume examples , as well as templates for resumes, CVs and cover letters. Our tool is easy to use and has several free options. Simply click Get Started on our website and click on create a new cover letter to begin.

You can choose from a formal letter, or email and digital text. Input a photo if you choose, your personal information, email address and phone number. There is a spot to fill in the recipient, the date and subject, the introduction, your current job situation, what your motivation is for the job and a closing paragraph. These spots include drop downs that help guide you through the creating process.

Simply fill in these spots and our tool will populate the cover letter. Choose from 12 different styles including Elegant, Professional, Modern and Simple. Adjust the font, size and color to create a cover letter that reflects your goals and personality. 

Jobseeker also allows you to digitally attach a signature, upload your resume and create a custom paragraph for any other information you want to add. This tool is available in a variety of languages and can be downloaded (in PDF format) or printed. You can use the same template to personalize a cover letter each time you apply for a new job.

Can I format my cover letter with Jobseeker’s cover letter generator?

Our convenient tool allows you to not only choose your format, spacing and font, but you can also move each section to where you feel is appropriate. To change the order, simply hover over the section and click the six dots to the left of the text. Use the mouse to move the section where you want it. 

While our examples and templates are a good guideline, we recognize that ultimately it’s your opinion that matters most. We recommend that your personal details, date and subject, recipient and introduction remain in the order we’ve provided, but ultimately you can change the order to fit the job.

Our system mimics that of other word processing programs (such as Google Docs and Microsoft Word) to make it easy to use. Within the Introduction section, our system guides you to choose between four types of applications: open application, response to ad in newspaper or magazine, response to online ad, and other. 

Once you’ve chosen from the dropdowns in each section, the text automatically populates on the cover letter. Our text gives you a starting point, but you can edit any information to match your purposes. As each paragraph is added and you make edits, read through the information and check that your tone and writing style match.

How can I send the cover letter after it is created?

Once your cover letter is done and all applicable fields are filled in, you can download the document as a PDF and send it along with your resume or CV to the recruiter or hiring manager. We also offer an option to receive the cover letter as a plain email if that option works for you.

When writing your cover letter, don’t forget to attach your resume before you send it to the hiring manager or recruiter. Proofread your cover letter every time you change it, and browse our samples to find a professional tone with appropriate language.

What makes Jobseeker’s cover letter builder the best?

When it comes to cover letter, resume and CV templates and resume templates , we have many great options to choose from. However, ease-of-use is where our builder shines above the rest. We strive to keep Jobseeker’s tools updated and customized to match your needs. The benefits of using Jobseeker include the following:

• Our user-friendly interface makes the creation process simple for those with basic technology experience.
• Our tool allows you to build a cover letter, CV or resume in more than 20 languages.
• We provide diverse options when it comes to templates, with more than ten styles to choose from.
• We allow you to adjust your text, font and spacing to be more exciting, which helps you create an eye-catching cover letter.
• With our easy formatting tool it is simple to add, remove or move various sections.
• When you use Jobseeker, you can match your cover letter template to your CV or resume template.

As you browse resume, cover letter and CV examples on our website, you can run through our cover letter maker to see for yourself how easy it is to use, and how quickly we can help you create an eye-catching, attention-grabbing cover letter. Present your best professional image with a well-written, personalized cover letter created with the the Jobseeker tool.

How many words should a cover letter be?

The appropriate length of a cover letter can vary depending on the position and industry, but as a general guideline, it is recommended to keep it concise and focused. A well-crafted cover letter typically ranges from 250 to 400 words. It is important to remember that hiring managers often have limited time to review applications, so it is best to convey your qualifications and enthusiasm in a clear and succinct manner. Instead of writing lengthy paragraphs, aim to highlight your most relevant strengths and accomplishments, using bullet points or short sentences. By keeping your cover letter within this word count range, you can ensure that it remains engaging and impactful without overwhelming the reader with excessive information.

Do you have unanswered questions? Take a look at our FAQ

Download a perfectly written cover letter

Write a cover letter step-by-step with our intuitive generator.

How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

• ‘I Had a Great Job Interview — Why Haven’t I Heard Back?’
• How to Answer ‘Tell Me About Yourself’ in a Job Interview

How To Write a Cover Letter With Examples

Cover letters can help differentiate you from other job applicants and be the determining factor of landing your dream job. By taking the time to craft a custom cover letter, a single sheet of paper can help communicate all the human elements that a resume may fall short of capturing about yourself. 

But what do employers and recruiters have to say about how to write a cover letter? What are the best tips they have to offer for graduate students who are writing a cover letter?

We asked 11 employers for their best cover letter tips. Here is what they had to share.

Let it Set the Stage

In many ways, cover letters should provide background information and context to your resume, while simultaneously addressing how that resume addresses the specific requirements of the job opportunity. The cover letter is your opportunity to "set the stage" and to convince the hiring manager why your specific set of skills, experiences and interests will provide value to their team and its objectives.

Andrew Horrigan '11 BSBA (Management Information Systems), Product Manager at Cisco

Research the Hiring Manager

If possible, find out who the hiring manager is and look them up on LinkedIn. Do your research on the company you're applying for. What's their mission statement and how do they portray their company culture? Hopefully what you're looking for in a job is reflected by those things. Make sure the hiring manager knows that and understands who you are and what drives you. A resume is often about as robotic as things can be. Make sure your cover letter is the opposite—personalize it and let yourself shine through.

Joshua Schlag ’05 BS (Computer Science) ’11 MBA, Digital Marketing Manager at Pyramid Analytics

Utilize Career Development Resources

The University of Arizona and Eller College of Management go to great lengths to make sure students are prepared for their impending career journey. Because cover letters are so important to getting your foot in the door, there are several career development resources online and on campus to take advantage of. The university’s cover letter builder serves as a nice template to get started. And of course, it never hurts to make an appointment with an Eller Career Coach through eSMS to have a professional review your letter before submission. 

Brett Farmiloe, ’06 BSBA (Accounting), Founder, Featured

Discover Past Samples of the Position

Do your research on the company and personalize your cover letter to the role for which you are applying. Don't be afraid to Google, "How to write a good cover letter for X position." Seriously, it helps! There is so much information out there from various perspectives—applicants, hiring managers, etc. Most importantly be yourself and let your personality come through. And don't forget to spell check!

Mariam Nikola '17 MS MIS, Consultant at Point B

Highlight Your Soft Skills

When writing a professional cover letter, there are a couple things you can do to set yourself apart from the pack. First, make sure you tailor your letter to the specific position you are applying for. This should not be a general, "one size fits all" letter—be sure to discuss specific details surrounding the role or the company itself. Secondly, this is an opportunity for you to show a little bit of your personality. Obviously, you want to remain professional, but this is a great time to highlight some of your soft skills that might not be fully conveyed through your resume.  

Brian Ellis ’17 BSBA (Management), Staffing Manager at Randstad Office and Administrative Professionals

Fill in the “Why” Gaps

As a talent advisor, I review a lot of applicants and agree that a cover letter can be a great way to stand apart, if it is done correctly. A great cover letter for me covers the ‘why’ that I cannot understand from just a resume alone. It should clearly state why you are interested in the role, what your goals are for utilizing your graduate degree (if recently graduated) and explain any career pivots reflected on your resume. If you answer those questions in a direct, concise manner it will add value to your application.

Monica Larson , ’11 BSBA (Marketing) ‘20 MBA, Talent Advisor

Tell Your Story

A cover letter is your opportunity to tell your story—tying your experience and personal interests into why you want a position and why you are the best candidate for it. Paint the picture of your journey and what about the position excites you personally and professionally. Similar to your resume, keep it short and sweet. No need to repeat what’s already on your resume. Recruiters and hiring managers don’t have time to comb through a novel, so you need to engage them with as few words as possible while also grabbing their attention.

Kelly Castoro, ’06 BA (Spanish, Portuguese), Project Manager at Squarespace

Tailor Each Cover Letter to the Position You Are Applying

Be sure to research the role and customize your cover letter for each position, relating your experience to the particular role you are applying for. Personalization is key—research who you are sending the cover letter to and address the letter to them directly. End your letter with a call to action, stating you will follow up by phone or email if you haven’t heard from anyone. Follow ups are very important! 

Jessica Rosenzweig, ’15 BSBA (Business Management), Account Manager at PeopleWare Staffing

Communicate Bankability and Personality 

Your cover letter answers two crucial questions; are you bankable and are you someone the company will enjoy working with? Communicate bankability with your knowledge of the company, industry and why your skills, capabilities and interests are a great fit. Share your passion for their mission, culture, brand—whatever excites you about becoming a member of their team.  

When conveyed through a concise, well-formulated, well-worded cover letter, you demonstrate the ability to write an effective business case—communicating that you are a ready professional and worthy teammate who will hit the ground running.

Theresa L Garcia, ’83 BSBA (Human Resources), Senior Change Management and Organization Capability Consultant at Boeing

Keep it Concise but Compelling

A cover letter is your chance to speak directly to the hiring team and tell them why you are not only the best match for the position for which you are applying but also give them additional insight into yourself as an individual that is less visible from your experience.

A great cover letter should be attention grabbing and touch upon the qualities that make you stand out from others in the applicant pool, highlight both your recent and most distinguished accomplishments and drive home why you are the right person for the job. Professionalism is always important, but don’t be hesitant to put your voice into the letter to let your personality shine through. Research the company, understand where they currently are, where they are going and show why you are the right person to get them from point A to point B. Recruiters spend a lot of time reviewing applicants and making yourself stand apart from the crowd is key. Keep it concise but compelling!

Matt Reineberg, ’14 BSBA (Marketing), Senior Talent Acquisition Sourcer at Cox Enterprises

Highlight the “Why”

Why are you applying to this company? Why do you want this position? Your cover letter should aim to answer the why behind applying for the job. Conveying an interest and excitement for working specifically for this job at this company, rather than a desire to get any job anywhere that will give you money, can go a long way. Show the company that they should hire you and your passion over someone that might have the skills needed for the job, but doesn’t care about the work as much as you do. 

Ryan Nouis, Trupath 

Ready to Learn More?

What to Know About Donald Trump’s New $60 Bible

“all americans need a bible in their home, and i have many. it’s my favorite book.”.

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Mother Jones illustration; Shealah Craighead/White House/ZUMA

One month after releasing a line of gilded high-tops for $399, Donald Trump revealed on Tuesday a new item: the Bible. “All Americans need a Bible in their home, and I have many,” the former president explained in a video promoting the country singer Lee Greenwood’s version of a King James translation, the “God Bless the USA Bible.”

“It’s my favorite book,” Trump added.

Throughout the rest of the clip, as if daring us into a collective disgust, Trump swerved through random opportunities to rail against bureaucrats and a country under threat—all while hawking a holy text.

But his latest sales pitch also prompted some legitimate questions. Such as: What the hell is going on? And: Excuse me? Here, we try to answer some of the queries.

So, that first question—what the hell—but more formally: What exactly is Trump promoting and how much will it cost me to shell out for this? 

Trump is encouraging his supporters to buy a Bible endorsed by himself and Lee Greenwood. It costs $59.99, without taxes or shipping included. That seems to sit on the more expensive end of Bibles on sale at Barnes & Noble . But those books presumably don’t include copies of the Constitution, the Bill of Rights, and the handwritten lyrics to the chorus of Greenwood’s “God Bless the USA.”

The “God Bless the USA Bible” does include these items .

Trump is in a serious cash crunch . So is he going to make money with this Bible?

According to the book’s official site , the God Bless the USA Bible has nothing to do with Trump’s campaign. It is “not owned, managed, or controlled by Donald J. Trump, The Trump Organization, CIC Ventures LLC, or any of their respective principals or affiliates.” Instead, Trump’s “name, likeness, and image” are being used “under paid license from CIC Ventures LLC.”

Wait, what is CIC Ventures LLC, though?

Okay, so CIC Ventures LLC is, according to the  Washington Post , basically a pipeline to Trump:

In [Trump’s] financial disclosure released last year, he’s identified as the [CIC Ventures LLC’s] “manager, president, secretary and treasurer” and the Donald J. Trump Revocable Trust is identified as a 100 percent owner of the business. The same entity also receives royalties from his book “A MAGA Journey” and speaking engagements.

In case it’s not already obvious: if you look at the company’s documents, you’ll find the principal address for CIC Ventures LLC is 3505 Summit Boulevard, West Palm Beach, Florida. That is a Trump golf course . Moreover, in a 2022 disclosure, Nick Luna is listed as a manager. Luna was Trump’s personal assistant and body man.

So, I’m sorry, but let me ask again: Is Trump making money off this?

The New York Times reports that “according to a person familiar” (classic) Trump will receive royalties from sales.

You could have just said that.

I wanted to tell you about the other stuff I found. Any other questions?

Yes. Who is Lee Greenwood?

The country singer who wrote “God Bless the USA.” Greenwood is a fierce MAGA guy who otherwise made news after pulling out of an NRA concert in response to the Uvalde, Texas, mass shooting.

Does Greenwood have a Christmas album with an oddly sexual cover?

Yes. Look at this .

Perfect sweater. Anyway, I feel like I’m experiencing deja vu. Hasn’t Trump made headlines before with a Bible?

You’re probably recalling that despicable photo-op when Trump held up a Bible in front of St. John’s Church, which had been a location of racial justice protests in the days prior. There was a complicated saga, afterward, about whether or not Trump deployed the police to clear protesters to get to the church. An Inspector General’s report ultimately concluded that he did not.  

Man, it’s pretty rough remembering all the awful shit we went through with him as president.

Yep. If you ever want to wallow in political depression, check out this quick compilation .

But wait. Wasn’t there another time Trump and the Bible made waves for something far more stupid?

Christian nationalists adore Trump, so there have probably been many times that Trump has referenced the Bible. But you might also be thinking of this incredible clip of Trump attempting to name his favorite verse .

Has a presidential candidate ever partnered on a holy text sale with a country musician?

Not to my knowledge. But this is from a dude who just last week seemed to compare his current legal jeopardy with the persecution of Jesus Christ. Happy Easter!

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Cash-strapped Trump is now selling $60 Bibles, U.S. Constitution included

Rachel Treisman

Then-President Donald Trump holds up a Bible outside St. John's Episcopal Church in Washington, D.C., during a controversial 2020 photo-op. Brendan Smialowski/AFP via Getty Images hide caption

Then-President Donald Trump holds up a Bible outside St. John's Episcopal Church in Washington, D.C., during a controversial 2020 photo-op.

Former President Donald Trump is bringing together church and state in a gilded package for his latest venture, a $60 "God Bless The USA" Bible complete with copies of the nation's founding documents.

Trump announced the launch of the leather-bound, large-print, King James Bible in a post on Truth Social on Tuesday — a day after the social media company surged in its trading debut and two days after a New York appeals court extended his bond deadline to comply with a ruling in a civil fraud case and slashed the bond amount by 61%.

"Happy Holy Week! Let's Make America Pray Again," Trump wrote. "As we lead into Good Friday and Easter, I encourage you to get a copy of the God Bless The USA Bible."

Consider This from NPR

Why trump's persecution narrative resonates with christian supporters.

The Bible is inspired by "God Bless the USA," the patriotic Lee Greenwood anthem that has been a fixture at many a Trump rally (and has a long political history dating back to Ronald Reagan). It is the only Bible endorsed by Trump as well as Greenwood, according to its promotional website .

The Bible is only available online and sells for $59.99 (considerably more expensive than the traditional Bibles sold at major retailers, or those available for free at many churches and hotels). It includes Greenwood's handwritten chorus of its titular song as well as copies of historical documents including the U.S. Constitution, Declaration of Independence and Pledge of Allegiance.

"Many of you have never read them and don't know the liberties and rights you have as Americans, and how you are being threatened to lose those rights," Trump said in a three-minute video advertisement.

"Religion and Christianity are the biggest things missing from this country, and I truly believe that we need to bring them back and we have to bring them back fast."

'You gotta be tough': White evangelicals remain enthusiastic about Donald Trump

Trump critics on both sides of the aisle quickly criticized the product, characterizing it as self-serving and hypocritical.

Conservative political commentator Charlie Sykes slammed him for "commodifying the Bible during Holy Week," while Democratic Sen. Amy Klobuchar of Minnesota critiqued him for "literally taking a holy book and selling it, and putting it out there in order to make money for his campaign."

Trump says the money isn't going to his campaign, but more on that below.

Klobuchar added that Trump's public attacks on others are "not consistent with the teachings of the Bible," calling this "one more moment of hypocrisy." Tara Setmayer, a senior adviser for anti-Trump Republican PAC the Lincoln Project, called it "blasphemous ."

And former Rep. Liz Cheney, a Republican from Wyoming, trolled Trump with a social media post alluding to his alleged extramarital affairs.

"Happy Holy Week, Donald," she wrote. "Instead of selling Bibles, you should probably buy one. And read it, including Exodus 20:14 ."

Christianity is an increasingly prominent part of his campaign

Trump has made a point of cultivating Christian supporters since his 2016 presidential campaign and remains popular with white evangelicals despite his multiple divorces, insults toward marginalized groups and allegations of extramarital affairs and sexual assault.

And his narrative of being persecuted — including in the courts — appears to resonate with his many Christian supporters.

Trump has increasingly embraced Christian nationalist ideas in public. He promised a convention of religious broadcasters last month that he would use a second term to defend Christian values from the "radical left," swearing that "no one will be touching the cross of Christ under the Trump administration."

He made similar comments in the Bible promotional video, in which he warned that "Christians are under siege" and the country is "going haywire" because it lost religion.

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"We must defend God in the public square and not allow the media or the left-wing groups to silence, censor or discriminate against us," he said. "We have to bring Christianity back into our lives and back into what will be again a great nation."

Trump himself is not known to be particularly religious or a regular churchgoer. He long identified as Presbyterian but announced in 2020 that he identified as nondenominational .

A Pew Research Center survey released earlier this month found that most people with positive views of Trump don't see him as especially religious, but think he stands up for people with religious beliefs like their own.

Trump said in the promotional video that he has many Bibles at home.

"It's my favorite book," he said, echoing a comment he's made in previous years. "It's a lot of people's favorite book."

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Trump's relationship to the Bible has been a point of discussion and sometimes controversy over the years.

In 2020, amid protests over George Floyd's murder, he posed with a Bible outside a Washington, D.C., church, for which he was widely criticized. U.S. Park Police and National Guard troops had tear-gassed peaceful protesters in the area beforehand, seemingly to make way for the photo-op, though a watchdog report the following year determined otherwise .

That same year, a clip of a 2015 Bloomberg interview, in which Trump declines to name his favorite — or any — Bible verse resurfaced on social media and went viral.

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An FAQ section on the Bible website says no profits will go to Trump's reelection campaign.

"GodBlessTheUSABible.com is not political and has nothing to do with any political campaign," it says.

However, the site adds that it uses Trump's name, likeness and image "under paid license from CIC Ventures LLC."

Trump is listed as the manager, president, secretary and treasurer of CIC Ventures LLC in a financial disclosure from last year.

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Trump's sales pitch focuses on bringing religion back to America.

"I want to have a lot of people have it," he said at one point in the video. "You have to have it for your heart and for your soul."

But many are wondering whether Trump has something else to gain from Bible sales while facing under mounting financial pressure.

There's his presidential reelection campaign, which has raised only about half of what Biden's has so far this cycle. Trump acknowledged Monday that he "might" spend his own money on his campaign, something he hasn't done since 2016.

There's also his mounting legal expenses, as he faces four criminal indictments and numerous civil cases. Trump posted bond to support a $83.3 million jury award granted to writer E. Jean Carroll in a defamation case earlier this month, and was due to put up another $454 million in a civil fraud case this past Monday.

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His lawyers had said last week that they had approached 30 companies for help making bond, but doing so was a "practical impossibility" — prompting New York's attorney general to confirm that if Trump did not pay, she would move to seize his assets . On Monday, the appeals court reduced the bond amount to $175 million and gave Trump another 10 days to post it.

Trump has evidently been trying to raise money in other ways.

The day after the civil fraud judgment was announced, he debuted a line of $399 golden, high-top sneakers , which sold out in hours . The company behind his social media app, Truth Social, started trading on the Nasdaq exchange on Tuesday, which could deliver him a windfall of more than $3 billion — though he can't sell his shares for another six months.

• Donald J. Trump
• sales pitch
• Christianity