business plan for a plumbing company

Plumbing Business Plan Template

Written by Dave Lavinsky

Plumbing Business Plan

You’ve come to the right place to create your Plumbing business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Plumbing businesses.

Below is a template to help you create each section of your Plumbing business plan.

Executive Summary

Business overview.

Perfect Plumbing LLC is a new plumbing company located in Chapel Hill, North Carolina. We are a small company that is committed to helping the residents of Chapel Hill with all of their plumbing needs. We have upfront pricing, years of experience, and promise to arrive on time, every time. With our excellent skills and service, we expect to be the #1 plumbing company in the area within the next five years.

Perfect Plumbing LLC is led by Harry Garcia who has been a plumber for 20 years. While working for competing plumbing companies, he provided a variety of plumbing services for hundreds of customers living in the Chapel Hill area. His work ethic and expertise has gained him a positive reputation in the community and he has already built an initial clientbase. His loyal clientbase and experience will be invaluable to the company.

Product Offering

Perfect Plumbing LLC will provide a long list of residential plumbing services to the residents of Chapel Hill, North Carolina. These services will include fixture installation, repair services, water heater services, and emergency services. We can provide practically any service that ensures our customers’ plumbing is always in good repair.

Customer Focus

Perfect Plumbing LLC will serve the homeowners of Chapel Hill, NC. We will also work with real estate companies and property management companies who need plumbing services for their residential properties.

Management Team

Perfect Plumbing LLC is led by Harry Garcia, an experienced plumber who has worked in the industry for 20 years. He has worked with hundreds of residents in the Chapel Hill area and has gained a great reputation for his friendliness, expertise, and work ethic. He has been planning on creating his own plumbing business for several years and is finally ready to launch. With his good reputation and loyal clientbase, Harry is confident that Perfect Plumbing LLC will be a success in the community.

Success Factors

Perfect Plumbing LLC is primed for success by offering the following competitive advantages:

• Quality plumbing services that are always on time and affordable.
• Management team with extensive plumbing experience and a focus on maintaining long-term relationships with customers.
• Skilled team of plumbing professionals who will get the job done right the first time.

Financial Highlights

Perfect Plumbing LLC is currently seeking $425,000 to launch. The funding will be dedicated to the office build out, purchase of initial supplies, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:

• Store design/build: $100,000
• Vehicle purchase and maintenance: $50,000
• Equipment and initial supplies: $150,000
• Three months of overhead expenses (payroll, rent, utilities): $50,000
• Marketing costs: $25,000
• Working capital: $50,000

The following graph below outlines the pro forma financial projections for Perfect Plumbing LLC.

Company Overview

Who is perfect plumbing llc.

Perfect Plumbing LLC is a new plumbing company located in Chapel Hill, North Carolina. We are a small company that is committed to helping the residents of Chapel Hill with all of their plumbing needs. We know that many plumbers disappoint their customers by being late, charging extraordinary fees, and not fixing the job the first time around. At Perfect Plumbing LLC, we are always upfront with our prices, reach our appointments on time, and have the expertise to fix the problem right away. With our excellent skills and service, we expect to be the #1 plumbing company in the area within the next five years.

  Perfect Plumbing LLC is led by Harry Garcia who has been a plumber for 20 years. While working for competing plumbing companies, he provided a variety of plumbing services for hundreds of customers living in the Chapel Hill area. His work ethic and expertise has gained him a positive reputation in the community and he has already built an initial clientbase. His loyal clientbase and experience will be invaluable for the company.

Perfect Plumbing LLC History

After spending several years in the plumbing industry, Harry Garcia has gained the knowledge, skills, and expertise necessary to start his own plumbing business. After years of planning out his business, he finally incorporated Perfect Plumbing LLC on March 1st, 2023.

Since incorporation, Harry has achieved the following milestones for Perfect Plumbing LLC:

• Developed the company’s name, logo and website
• Finished the list of services the company will provide
• Determined equipment and inventory requirements
• Found a potential office location

Perfect Plumbing LLC’s Services

Perfect Plumbing LLC will provide the following residential plumbing services:

• Bathroom and kitchen fixture installation
• Remodeling plumbing services
• Pipe leak repair
• Leaky faucet repair
• Water heater installation and repair
• Garbage disposal repair
• Water line services
• Emergency services

Industry Analysis

The plumbing services industry consists of repair and installation services that plumbers provide to residential and commercial clients. This can include installing bathroom and kitchen fixtures, installing water heaters and sub pumps, repairing leaks and broken fixtures, and providing emergency services. Nearly every building on the planet has some form of plumbing, so professional plumbers are always in high demand.

The plumbing industry is expected to grow over the next several years. This is primarily due to the increase in housing construction, leading to millions of new homes being built and needing new plumbing. Demand is also high due to many older buildings needing updates and repairs to their plumbing systems. According to Global Newswire, the global mechanical, electrical, and plumbing industry was valued at $50.2 billion in 2022 and is expected to grow at a CAGR of 10.7% from now until 2032. This substantial growth ensures the industry will remain profitable, making it a perfect time for new plumbing companies to enter the market.

Customer Analysis

Demographic profile of target market, customer segmentation.

Perfect Plumbing LLC will primarily target the following customer profiles:

• Real estate companies
• Property management companies

Competitive Analysis

Direct and indirect competitors.

Perfect Plumbing LLC will face competition from other companies with similar business profiles. A description of each competitor company is below.

Urgent Plumbing Services

Urgent Plumbing Services is the top plumbing company for residents experiencing plumbing emergencies. They are on-call 24/7 and can dispatch a plumber in as little as a few minutes. They can help with practically any emergency, ranging from leaks to sub pump failures. However, they only handle emergencies and do not offer common, non-emergency repair services. As such, they charge high rates for their services, which prevents many residents from hiring their services. Due to their prices and limited services, we expect Urgent Plumbing Services to be a minor competitor.

Chapel Hill Plumbing Co.

Chapel Hill Plumbing Co. has been one of the most popular plumbing services in the Chapel Hill area since 1976. They offer a wide range of services and boast a large crew of 50 plumbers on staff. As such, they can handle most of Chapel Hill’s plumbing demands for both residential and commercial clients. We expect Chapel Hill Plumbing Co. will be our largest competitor.

Johnson’s Plumbing Van

Established in 2012, Johnson’s Plumbing Van is a small operation founded by Bart Johnson. Bart is the sole employee for the company, but has a long and impressively loyal clientbase. He provides a long range of services, but can’t take on any projects that require more than one professional to be involved. As such, he is a minor competitor despite his current success.

Competitive Advantage

Perfect Plumbing LLC will be able to offer the following advantages over their competition:

• Pricing : Perfect Plumbing LLC will provide an array of plumbing services that will be priced competitively and be more affordable than the competition.
• Customer-Focus : Perfect Plumbing LLC’s focus will be on providing customer-focus service that prioritizes customer satisfaction and maintaining long-term relationships.
• Management : Harry has been extremely successful working in the plumbing industry and will be able to use his previous experience to make clients feel comfortable with the process.

Marketing Plan

Brand & value proposition.

Perfect Plumbing LLC will offer the unique value proposition to its clientele:

• Client-focused plumbing services, where the company’s interests are aligned with the customer.
• Service is built on long-term relationships and personal attention.
• Quality services for affordable rates.

Promotions Strategy

The promotions strategy for Perfect Plumbing LLC is as follows:

Social Media Marketing

The company will have several social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of our crew as well as a list of the services we provide. The company will use targeted marketing to appeal to our target demographics.

SEO Website Marketing

Perfect Plumbing LLC will invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local plumbing services” or “Chapel Hill plumbing services”, Perfect Plumbing LLC will appear in the top three choices.

Advertisement

Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. Perfect Plumbing LLC will advertise its services in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Perfect Plumbing LLC understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other individuals and businesses by providing discounts on future services for every new client produced. This strategy will increase in effectiveness as time goes on.

The pricing of Perfect Plumbing LLC will be moderate and on par with competitors so customers feel they receive value when hiring our plumbing services.

Operations Plan

Perfect Plumbing LLC will utilize the following operations plan. Operation Functions:

• Harry Garcia will be the Owner of Perfect Plumbing LLC. He will run the general operations of the company and provide plumbing services to his initial clientbase. He will be the sole employee for the company in the beginning but will gradually hire the following staff:
• An Administrative Assistant who can answer phones, schedule appointments, and work on general administrative tasks.
• An Accountant who will manage all client invoicing, billing, and payables.
• A Marketing Assistant who will run all the marketing and promotions campaigns.
• Several contractors who will provide quality plumbing services.

Milestones:

Perfect Plumbing LLC will have the following milestones complete in the next six months:

• 5/1/202X – Finalize lease agreement for office space
• 6/1/202X – Office build out
• 7/1/202X – Hire and train essential staff
• 8/1/202X – Begin marketing campaign
• 9/1/202X – Launch Perfect Plumbing LLC
• 10/1/202X – Reach break even

Though he has never run his own business, Harry Garcia has worked in the industry long enough to gain an in-depth knowledge of the operations (e.g., running day-to-day operations) and the business (e.g., staffing, marketing, etc.) sides of the industry. He also already has a starting customer base that he served while working for other plumbing companies. He will hire several other employees who can help him run the aspects of the business that he is unfamiliar with.

Financial Plan

Key revenue & costs.

The revenue drivers for Perfect Plumbing LLC will come charging our clients for our plumbing services.

The cost drivers for Perfect Plumbing LLC will include the overhead costs, salaries, cost of supplies, vehicle maintenance, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Number Of Clients:
• Annual Lease: $25,000
• Vehicle Maintenance & Upkeep: $20,000

Financial Projections

Income statement, balance sheet, cash flow statement, plumbing business plan faqs, what is a plumbing business plan.

A plumbing business plan is a plan to start and/or grow your plumbing business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Plumbing business plan using our Plumbing Business Plan Template here .

What are the Main Types of Plumbing Businesses? 

There are a number of different kinds of plumbing businesses , some examples include: Commercial Plumbing, Residential Plumbing, and Service and Repair Plumbing.

How Do You Get Funding for Your Plumbing Business Plan?

Plumbing businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Plumbing Business?

Starting a plumbing business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Plumbing Business Plan - The first step in starting a business is to create a detailed plumbing business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your plumbing business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your plumbing business is in compliance with local laws.

3. Register Your Plumbing Business - Once you have chosen a legal structure, the next step is to register your plumbing business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your plumbing business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Plumbing Equipment & Supplies - In order to start your plumbing business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your plumbing business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful plumbing business:

• How to Start a Plumbing Business

Plumbing Business Plan Template

Written by Dave Lavinsky

Plumbing Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their plumbing businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a plumbing business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Plumbing Business Plan?

A business plan provides a snapshot of your plumbing business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Plumbing Company

If you’re looking to start a plumbing business, or grow your existing plumbing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your plumbing business in order to improve your chances of success. Your plumbing business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Plumbing Businesses

With regards to funding, the main sources of funding for a plumbing business are personal funds, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for plumbing companies.

Finish Your Business Plan Today!

How to write a business plan for a plumbing company.

If you want to start a plumbing company or expand your current one, you need a business plan. Below we detail what should be included in each section of your own plumbing business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of plumbing company you are operating and the status. For example, are you a startup, do you have a plumbing business that you would like to grow, or are you operating plumbing businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the plumbing industry. Discuss the type of plumbing business you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of plumbing business you are operating.

For example, you might operate one of the following types of plumbing businesses:

• Commercial Plumbing : this type of plumber focuses on plumbing services for commercial businesses, complexes, and buildings.
• Residential Plumbing: this type of plumber provides plumbing services for households.
• Service and Repair Plumbing: this type of plumber focuses on servicing and repairing any plumbing issues and/or emergencies for both residential and commercial clients.

In addition to explaining the type of plumbing company you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, reaching $X in revenue, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the plumbing industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the plumbing industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your plumbing business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: business complex building owners/managers, apartment complex owners/managers, homeowners, schools, contractors, restaurant owners/managers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of plumbing business you operate. Clearly, a homeowner would respond to different marketing promotions than an apartment complex, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other plumbing businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes local handymen or hardware stores. You need to mention such competition as well.

With regards to direct competition, you want to describe the other plumbing companies with which you compete. Most likely, your direct competitors will be plumbing businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What type of plumbing services do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide lower interest rates?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a plumbing business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of plumbing company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to plumbing, will you provide repair, replacement, servicing, or 24 hour plumbing emergency services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your plumbing company. Document your location and mention how the location will impact your success. For example, is your plumbing business located in a busy retail district, from your own home, a standalone office, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your plumbing marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to websites
• Social media marketing
• Local radio and television advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your plumbing business, including marketing your services, completing projects, preparing for new projects, and tracking inventory of your products and materials.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to land your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your plumbing business to a new city.  

Management Team

To demonstrate your plumbing business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing plumbing businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a plumbing team or successfully running their own plumbing company.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

In developing your income statement, you need to devise assumptions. For example, will you be the only plumber or will you have a team of plumbers? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your plumbing business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting a plumbing business or growing your existing company:

• Advertising and marketing
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or costs needed to transport to a client location and expenses paid for working on projects.  

Putting together a business plan for your plumbing business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and know everything you need to about how to start a plumbing business. You will really understand the plumbing industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful plumbing business.  

Plumbing Business Plan FAQs

What is the easiest way to complete my plumbing business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Plumbing Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of plumbing business you are operating and the status; for example, are you a startup, do you have a plumbing business that you would like to grow, or are you operating a chain of plumbing businesses?

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Plumbing Business Plan Sample

JUL.25, 2018

Do you want to start plumbing business

Are you planning to start plumbing business ? The plumbing industry in the U.S. has been on an upward trend for the last decade. In 2009, plumbing revenue in the U.S was approximately 100 billion dollars. Professional plumbing is a key subcontracting industry that is important for both residential and non-residential buildings. Plumbers install systems both for new constructions as well as do repairs and maintenance of existing structures. As a critical service sector, venturing into this business is a great idea so long as you have a good business plan in place to guide implementation.

Executive Summary

2.1 the business.

The plumbing business will be registered as Greenhouse Plumbing and shall be located in Lower Manhattan, New York. The business is owned by Graham Johns who is an experienced professional plumber.

2.2 Management Team

Graham Johns, Owner of Greenhouse Plumbing is an experienced plumber with more than 15 years of experience in the plumbing industry. Before starting a plumbing business , Graham dedicated his expertise to the corporate industry by working for numerous companies in the United States.

2.3 Customer Focus

Given his deep industry experience, Graham has vast knowledge of plumbing that is a great asset to help him set up Greenhouse Plumbing and target the right customers.

2.4 Business Target

Graham knows the plumbing industry well and how to go about getting the right customers to bring in the anticipated business revenue. With the right set of strategies, he hopes to penetrate the market and get good business.

Company Summary

3.1 company owner.

Graham Johns is an experienced plumber whose successful career in the plumbing industry has lasted almost two decades. As a leading expert, Graham has worked on large-scale plumbing projects which has equipped him with knowledge on how to run a successful plumbing business .

3.2 Aim of Starting the Business

With the growth of both residential and commercial real estate industry, a lot of opportunities have been created as plumbers play a key role in constructing, repairing and maintaining plumbing systems. Having been in the industry for long, Graham knows too well the future of plumbing is bright and this informed his decision to start Greenhouse Plumbing.

3.3 How the Business will be Started

Armed with extensive plumbing experience, Graham is a successful plumbing professional with vast technical experience of how to run the business. He clearly understands what needs to be done to setup but has also engaged financial business experts to come up with a comprehensive financial analysis.

Services for Customers

Greenhouse Plumbing offers a wide variety of services for clients in the greater New York area. In order to effectively know how to start your own plumbing business , it’s a great idea to identify services to be offered. To penetrate an established industry which already has other plumbing companies, Graham John plans to focus on excellent service delivery and professionalism to grow plumbing business . With diversified services targeting all types of clients, customers will be able to enjoy a vast number of benefits all under one roof. Greenhouse Plumbing intends to offer the following types of services to both residential and commercial clients in New York.

• General plumbing services that include repair, maintenance and setting up of new plumbing systems
• Streamfitting and piping services
• Gas plumbing and appliance repair
• Installation of septic tanks, lawn sprinkler and hot water systems

Marketing Analysis of Plumbing Business

Plumbing is a key service sector that plays a vital role in both the residential and commercial real estate industry. Builders who come up with numerous projects are often in need of professional, experienced, reliable and well-priced professional plumbers who can offer excellent plumbing services. With the rapid expansion of New York’s real industry, Greenhouse Plumbing has an incredible opportunity considering Graham has vast knowledge of how to run a plumbing business .

5.1 Market Segment

For Greenhouse Plumbing to meet its financial objectives, this plumbing company business plan explains in detail the customer target and which marketing strategies shall be used to woo prospective customers. Identification of the target market is vital to ensure customized marketing strategies are adopted in order to yield the desired results.

5.1.1 Individuals and Households

With a population of over 8 million people, New York is the largest city in the United States meaning it has the highest number of households than any other city in the U.S. Because of this, the largest source of customers for Greenhouse Plumbing is expected to be individual households that are in need of professional plumbing services. This plumbing business plan lays out emphasis on what needs to be done to effectively reach out to this market projected to be a key revenue source for Greenhouse plumbing. From the onset, Graham and his team must find ways of connecting with local households in various New York residential neighbors.

5.1.2 Corporates

New York is a corporate hub with thousands of commercial buildings that host corporate companies. Whether it is fixing plumbing systems for new buildings or doing maintenance and repairs for existing structures, the corporate industry is a lucrative market for Greenhouse Plumbing. Corporates award large long-term plumbing maintenance and repair contracts which are lucrative and a great revenue source for the company. The corporate industry is keen on getting the best professional plumbing services and therefore, Greenhouse plumbing needs to implement strategic marketing policies that attract corporate clientele.

5.1.3 Real Estate Owners and Developers

New York is among top U.S. cities with a vibrant real estate sector which is one of the biggest customers for the plumbing industry. New York is home to some of the largest and most popular real estate companies in the United States. Due to the large number of real estate firms, Greenhouse Plumbing has to know how to market a plumbing business to various New York real estate owners and developers. Among the priority target markets should be focus on how to penetrate the real estate industry.

5.1.4 Government Agencies

Government is a major customer segment with a good capability to provide Greenhouse Plumbing with a good source of revenue. Even though government jobs aren’t easy to secure, the business stands a good chance to secure business from various federal agencies.

5.2 Business Target

Greenhouse Plumbing has plans to offer a superior plumbing service that will cut out the business from the rest of its competitors. New York being a large city with diverse types of customers is an advantage for the business. Despite the presence of established plumbing companies, the company has formulated a clear business operational plan that will help realize an annual sales increase of 20%-25%.

5.3 Product Pricing

When thinking about plumbing business start up costs , Greenhouse Plumbing has come up with a pricing structure which takes into account market rates and what competitors are charging. Ultimately, the plan is to ensure the correct pricing mechanism is put in place for the business attains its revenue targets.

With the right strategies put in place, there is a lot of revenue potential for Greenhouse Plumbing to tap. A host of creative marketing strategies will be helpful in aggressively marketing the plumbing business. To start a plumbing business that will be successful, it is imperative to have the right strategies in place.

6.1 Competitive Analysis

Greenhouse Plumbing has extensively studied the market and identified areas it can capitalize on to generate revenue to outsmart its competitors. New York is a large city with plenty of opportunities that can only be identified through consistent market analysis and research efforts.

6.2 Sales Strategy

For Greenhouse Plumbing to penetrate the market and win loyal customers as well as keep attracting new clients, the sales strategies below will be used to advertise the business.

• Distribute introduction letters, company materials and brochures to targeted customer segments in an effort to market and create awareness about the new plumbing company
• Organize an opening party and invite stakeholders as well as prospective customers from key industries such as real estate professionals and managers. This forum is a great networking opportunity to create rapport with customers.
• Attend exhibitions and events that bring together plumbing companies.
• Advertise the business in local print and broadcast media such as television, radio and newspapers
• Adopt digital marketing strategies such as Google Ads, Facebook and Twitter as many clients now seek plumbing services through the internet
• Market the business in listings such as the Yellow Pages
• Word of mouth marketing

6.3 Sales Forecast

For Greenhouse Plumbing to achieve its goals, below is a detailed sales forecast which has been formulated to guide the business on a path towards success.

Personnel Plan

Greenhouse Plumbing understands too well the importance of having skilled, experienced and reliable employees. Hiring personnel is a key component of how to start a plumbing business . Plumbing is highly technical and the success of this business depends on the caliber of staff hired to work on various systems.

7.1 Personnel Plan

For Greenhouse plumbing to operate effectively, the following staff will be hired to work in various areas of the business. For starters, Graham Johns who is the owner of the business will also be the Chief Executive Officer. In addition, the following staff will hired to offer a helping hand.

• Technical Manager
• 2 Sales and Marketing Executives
• 1 Accountant
• 1 Customer Service Assistant
• 5 Plumbers and Handymen

Successful applicants will be taken through intensive training to familiarize themselves with plumbing company operations.

7.2 Average Salaries

Greenhouse Plumbing intends to compensate staff the following salaries within the first three years of operation.

Financial Plan

Green Plumbing has come up with a detailed financial plan that will help steer the business to development. One of the key things to think about when starting plumbing business is to have a sound financial strategy. A bulk of the capital will be raised from Graham’s personal savings and two investors who are his close friends. Additional funding will be sought through a bank loan for business plan to finance the remaining budget deficit. Using this detailed breakdown of financial parameters, the business will be best positioned to fully harness plumbing business opportunities for the sake of growth. The following is a detailed financial breakdown for Greenhouse Plumbing.

8.1 Important Assumptions

The financial forecast for Greenhouse Plumbing is based on the assumptions below.

8.2 Brake-even Analysis

Greenhouse Plumbing brake-even analysis is shown in the graph below.

8.3 Projected Profit and Loss

Profit and loss information for Greenhouse Plumbing as calculated on a monthly and annual basis is indicated below.

8.3.1 Monthly Profit

8.3.2 Yearly Profit

8.3.3 Monthly Gross Margin

8.3.4 Yearly Gross Margin

Profit and Loss Analysis for Greenhouse Plumbing is illustrated below.

8.4 Projected Cash Flow

Below is a summary of Pro forma cash flow, subtotal cash received, subtotal cash spent, subtotal cash from operations and subtotal cash spent on operations.

8.5 Projected Balance Sheet

Below is a Projected Balance Sheet for Greenhouse Plumbing that indicates assets, liabilities, capital, long term assets and current liabilities.

8.6 Business Ratios

The following is the Ratio Analysis, Business Ratios and Business Net Worth for Greenhouse Plumbing.

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What to Include in a Plumbing Business Plan [& Free Template]

Plumbers who want to start their own plumbing company need a plumbing business plan. It’s a crucial tool that helps plumbers make informed decisions, set clear goals, secure funding if needed, and navigate the complexities of running a successful plumbing business. It’s essentially a roadmap for startups or existing plumbing companies to achieve long-term success and growth.

To help you design or improve your own plumbing business plan, get started with our free plumbing business plan template. We show you what to include in your business plan and how to write one using a company business plan template specifically designed for the plumbing industry.

Table of Contents

What is a business plan for a plumbing business, why should a plumbing business have a business plan, how to write a plumbing business plan [with template].

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A business plan for a plumbing business is a comprehensive document that outlines all aspects of the company’s operations, goals, strategies, and financial projections. It serves as a roadmap for the business owner and potential stakeholders by detailing step by step how the business will be structured, managed, and grown. Both startups and established plumbers use business plans to grow their plumbing companies , apply for funding, or seek financial investors.

A plumbing business plan is also a fluid document that needs adjusting on a regular basis along with your business goals and strategies. It can show you how many leads to generate, how many calls to answer, and what your techs’ average ticket needs to be to generate a certain level of revenue each month.

Developing a business plan is especially helpful for new plumbing companies, especially if they’re seeking funding from investors to get their small business off the ground. A plumbing company business plan also serves great purpose for an established plumbing business, as the company reflects on goals and updates its business plan throughout the year.

Plumbers, like any other business owners, benefit from a well-thought-out business management plan for two important reasons.

Reason #1: Fundraising purposes

If plumbers seek financing to start their own business or investors to expand into new businesses, a solid business plan is essential. Lenders and investors want to see a detailed financial report, monthly financial statements, balance sheets, a daily operational plan, and sales forecast — just to name a few of the most important documents to include in a business plan.

In short, lenders and investors want to see a detailed plan that demonstrates the business's potential for success and how it intends to use the funds. The main sources of funding for a plumbing business include personal funds, credit cards, bank loans, and investors. Personal savings and bank loans are the most common funding paths for plumbing companies.

Reason #2: Identify business goals and minimize risks

A business plan serves as your company’s blueprint, as it outlines the roadmap for where you want your plumbing business to go and how you plan to get there. By defining your company’s mission, vision, and long-term goals, and identifying ways to measure success, you and your management team can make informed decisions on the best path forward.

Risk management is also a critical component to your business plan. Include details about your competitors, the market, your target audience, and any future obstacles on the horizon, then develop a contingency plan to handle any potential risks or challenges.

A plumbing business plan should be tailored to the specific goals of your plumbing business and provide a realistic and achievable roadmap for its success. To help plumbing contractors know exactly what information to include in a business plan, ServiceTitan created a plumbing company business plan template for you to download and fill in.

>>Download our free plumbing company business plan template.

Here are the key components typically included in a plumbing business plan:

1. Industry analysis  

Begin by assessing the current market trends for the plumbing industry in your area. Who are your customers? What demographics define your target audience? Who are your biggest competitors? What is the market size or market share in your area, and how can you set your plumbing company apart from the rest? Then use your answers to help inform your overall plumbing business strategy.

2. Executive summary

Write your executive summary last, but include it near the top of your business plan as a constant reminder of your overall vision and goals for your plumbing company. Keep it concise with an overview of the entire business plan, including a mission statement, the business goals, target market, competitive advantage, and financial projections for future growth.

3. Company overview

Your business overview provides details about your specific plumbing business. Tell your company’s story, including how it got started and where it plans to go. Explain how your vision, core values, and business philosophy sets you apart from others in the plumbing industry. 

Outline your goals and objectives for the business, and identify specific key performance indicators (KPIs) you plan to monitor as your company grows. Elaborate on your target audience and how you plan to market your services to generate new leads. Identify the strengths and core competencies that make your plumbing company stand out, and demonstrate how your training processes help plumbing techs excel.

4. Products and services

Clearly describe your plumbing company’s pricing structure and what’s included for each plumbing service you offer, including repairs, installations, maintenance, emergency services, and specialized work.

Define the scope of your residential and/or commercial plumbing services and repairs, including clog-clearing, leak inspections, toilet plumbing, faucets, sewer lines, water heaters, sump pumps, new installations, and more. Then, develop creative guarantees for service, repair, and replacement that inspire customers to take notice and highlight any specialized work your plumbers do, such as gasfitting appliances or large drain clearing.

Do you price plumbing jobs by the hour, or offer flat-rate pricing? Include the service rate, add in the travel fee if you charge one, then total the billable amount for every job or service you offer.

ServiceTitan’s integrated pricebook helps plumbing businesses set accurate and profitable pricing every time. Also, Price Insights, available to users of Pricebook Pro , works to calculate the average price for each plumbing service, then shows you how your prices compare to others in your region. You can easily see if your prices are too low or too high, then adjust to keep your profit margins in line.

5. Market analysis

Take a thorough assessment of market trends in your area and analyze key competitors. Where do they shine, and where do they fizzle? How much market share do they control? How do they price their plumbing services? What gaps need to be filled in terms of the type of plumbing services offered or in areas where customers struggle to find a reliable plumber?

Collect and analyze the market data, then strategize ways to outrank your competition on every key metric, from providing online booking capabilities and delivering excellent customer service to quicker response times and fewer callbacks.

6. Customer analysis

Fully research your target audience to gain a complete picture of who your customers are and who you want them to be. Define their demographics, such as age, gender, income level, location, and buying behaviors. If you plan to service residential customers, learn as much as you can about the age of their homes, total assessed value, date last sold, and even the type of plumbing system in use.

Leverage customer experience software to gain even more insight into your customers’ plumbing history, needs, and possible pain points, then train your CSRs and plumbing techs to use our automated customer relationship management (CRM) features to improve their overall performance.

Notable ServiceTitan CRM features include:

Scheduling : Automated scheduling options allow plumbing customers to book jobs at their own convenience, whether by booking directly online or through calls, text, or web chats. 

Detailed customer history : A robust CRM allows CSRs to personalize the customer experience from the start, then collect the necessary information to adequately inform service techs so they arrive fully prepared to do the job.

Text messaging communication : Text appointment reminders and technician bios to communicate with customers the way they prefer. With two-way SMS communication, customers can easily confirm or reschedule appointments, ask questions, or even pay their bill.

Live tracking : No more waiting around for the plumber to arrive! With live tracking features, customers can see the tech’s exact location on a map and know when they’ll arrive.

On-site estimates : With ServiceTitan Mobile , techs can build and display branded, digital estimates with good, better, and best options in just a few taps.  

Financing options: Ease customers’ minds about cost by providing easy financing options on high-dollar plumbing jobs. ServiceTitan offers several options, and customers can apply right from the tech’s mobile device, choose the plan that fits best, and receive instant approval.

7. Marketing and sales plan

Create a detailed plumbing marketing plan for how the business will attract potential customers and retain current ones through branding, pricing strategy, advertising methods, online presence, reputation management, and customer experience.

ServiceTitan’s home services marketing software analyzes your own customer data to come up with solutions to attract, convert, and retain customers. With ServiceTitan’s Marketing Scorecard, you can rank your campaigns by revenue so you know what’s working and what isn’t, and even drill down to see what kind of jobs your ads are producing.

8. Organization and management

Develop a chart that outlines the company’s organizational structure, roles and responsibilities of key team members, resumes of key team members, and the owner's qualifications, licenses, and permits. Include job descriptions and job interview questions so everyone knows your expectations for how the company will be organized and managed.

9. Operational plan

Include information about the day-to-day operations of your plumbing business. Detail your workflow processes, equipment and inventory used, go-to suppliers, and any plumbing partnerships that help you deliver premium service.

The more details you provide here will help to inform the company roadmap for your team, ultimately resulting in improved efficiency, higher productivity, and increased profits.

10. Financial plan

Your plumbing business’s financial plan typically includes startup costs, a 12-month profit-and-loss projection, a cash-flow projection, a projected balance sheet, and a break-even calculation. 

With customized reporting capabilities, ServiceTitan field reporting software helps you stay on top of every aspect of your financial plan, giving you data-driven visibility into the areas where you’re finding success and where you’re not.

Over to You

ServiceTitan’s cloud-based, all-in-one plumbing software gives plumbing business owners the technology they need to do the work efficiently, the data and reporting they need to do it smartly, and a wide array of resources to guide them as they grow toward achieving long-term success.

>> Want to start your own plumbing business or revitalize and grow an established business? Download this plumbing business plan template to get started.

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How to create a plumbing business plan (with templates)

• Nirit Braun
• 12 min read

A plumbing business plan is a strategic document that outlines the goals, objectives, strategies and operational details of a plumbing company. It serves as a roadmap for starting a service business in the plumbing industry, guiding entrepreneurs through the process of establishing and managing their enterprise.

A comprehensive and clear plumbing business plan is essential for several reasons, particularly when starting a business and building a website .

Ready to launch your plumbing business ? Create a business website today with Wix.

What is a plumbing business plan?

A plumbing business plan is a comprehensive document outlining the goals, strategies and operational details of a plumbing business. It serves as a roadmap for the business owner and potential investors, providing a clear vision of how the business will be structured and operated.

Top benefits of creating a plumbing business plan

First, a well-structured business plan is one of the most important early steps in starting a business . It provides clear direction for the company's growth and development. It helps the entrepreneur define their target market, identify competitors and formulate a unique value proposition that sets the plumbing business apart in a competitive market. This plan outlines the products and services the business will offer, the pricing strategy and the plumbing marketing approaches that will be employed to attract customers.

Second, a plumbing business plan assists in securing capital from banks, investors or other financial institutions. It demonstrates the entrepreneur's dedication and understanding of the market, making it more likely to attract external funding.

Your business plan can also be used to explain what type of business you'll start - whether that's an LLC, Corporation or something else. Learn more about how to start an LLC .

Furthermore, a business plan serves as an operational guide, detailing the organizational structure, roles and responsibilities of team members and the day-to-day processes involved in running the plumbing business. It also outlines the financial projections, budgeting and revenue forecasts, ensuring that the business remains financially viable and sustainable over time.

How to create a plumbing business plan in 6 steps

In this section, we'll walk through six essential steps for crafting a plumbing business plan tailored to your company's unique needs.

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

An executive summary is a concise overview of your plumbing business plan, summarizing its key components and highlighting the most crucial points. It provides readers, including potential investors and partners, with a quick understanding of your business's goals, strategies and potential. When crafting an executive summary for a plumbing business, focus on capturing the essence of your company's mission and how you intend to fulfill it.

Example executive summary for a plumbing business: “PlumbAce Services is a dynamic plumbing company dedicated to delivering top-notch residential and commercial plumbing solutions. With a team of skilled technicians and a commitment to exceptional customer service, PlumbAce aims to become the go-to plumbing provider in the local market. By offering a comprehensive range of services, including repairs, installations and maintenance, we are poised to address the diverse needs of our clients efficiently and effectively. Our business plan outlines a strategic approach to market penetration, emphasizing customer satisfaction, innovation and community engagement. Through a blend of online marketing, strategic partnerships and service excellence, we aim to achieve steady growth and a solid reputation within the first two years of operation.”

02. Business and domain names

Knowing how to name a business is crucial for any new venture and a key step before you register your business . A well-chosen name forms the foundation of your brand, plus builds trust and recognition in your target market. While you’re in the brainstorming phase, consider using a business name generator like one from Wix for inspiration. This tool can offer unique and creative options that align with the services you offer.

Be inspired: Plumbing business name ideas

It's also essential to align your company name with your domain name when making a website for your business. A domain name that matches your company name helps in online branding and makes it easier for potential customers to find you.

When selecting a domain name, follow these best practices:

Choose a domain name that reflects your offerings and is easy to remember

Keep it simple and avoid using complex or lengthy words

Add relevant keywords, like "plumbing" or "pipes," to improve search engine visibility

Ensure your domain name is distinctive and not easily confused with other businesses

Opt for a common extension like ".com," as it's more familiar to users

03. Market analysis and research

Incorporating a market analysis and research section in your business plan is vital for understanding your target market, identifying competitors and developing effective strategies. Conduct thorough research on customer demographics, preferences and pain points related to plumbing services. There is steady demand for plumbers , so you’ll have plenty of competitors to analyze as you identify areas where you can differentiate your business.

Use data from industry reports, online surveys and local market research to shape your marketing strategies . Understanding customer needs and market trends for this type of business will allow you to tailor your services, pricing and marketing efforts more effectively.

04. Operations plan

Your operations plan needs to detail the logistical aspects of your plumbing business, encompassing location, premises, equipment and staffing requirements. Highlight your choice of location and premises, detailing factors such as proximity to your target market and accessibility.

Outline the essential equipment needed for plumbing services, including tools, vehicles and technology. Discuss your staffing needs, including the number of technicians and support staff required. Emphasize the qualifications, skills and training your team will possess to ensure top-quality service delivery.

05. Marketing and advertising plans

Your marketing and advertising plan should outline the strategies and campaigns you'll employ to promote your plumbing business. Consider a combination of online and offline marketing methods to target various customer groups.

Start by making a website that effectively showcases your services, testimonials and contact information. Then, optimize your website for relevant keywords to rank higher in search engine results. You can also register your business on online directories and platforms like Google Business Profile.

You’ll also need to develop a suite of brand assets to use in your marketing, starting with a company logo. You can use a free logo maker to get a professional design in minutes.

06. Financial plan

The financial plan outlines your plumbing business' financial projections, initial funding and profitability timeline. It should outline your projected initial expenses, including equipment, licenses, permits, marketing and staffing. The cost to start a plumbing business can range from around $7,500 to over $22,000 , so detailing the cost estimate of each expense can help you gain a clearer picture of how much initial capital you will need.

Then, estimate your expected revenue based on market research and sales forecasts.

List ongoing costs like rent, utilities, insurance and marketing. It’s important to define when you expect to start generating a profit, considering factors like growth rate and market demand. Detail where your initial funding will come from, whether through personal savings, loans or investors.

Plumbing business plan examples

Here are two draft business plan templates for a hypothetical plumbing business.

Plumbing business plan template 1: Plumbing Excellence Services

Plumbing Excellence Services is committed to delivering exceptional plumbing solutions for residential and commercial clients. With a team of highly skilled technicians and a dedication to customer satisfaction, we aim to establish ourselves as a reputable and reliable plumbing service provider in the local market. Our strategic approach focuses on quality workmanship, competitive pricing and modern technology to streamline our services and enhance customer experience. We project steady growth within the first three years by targeting both residential and commercial sectors.

Company and domain name

Company name: Plumbing Excellence Services

Domain name: www.plumbingexcellenceservices.com

Our market analysis indicates a growing demand for plumbing services due to urban expansion and renovation projects in the local area. Research highlights that customers value prompt response times, transparent pricing and knowledgeable technicians. Competitor analysis reveals opportunities to provide specialized services such as eco-friendly plumbing solutions.

Location: Prime location near residential and commercial hubs

Premises: Leasing a well-equipped facility for administrative tasks and equipment storage.

Equipment: State-of-the-art tools, inspection cameras and service vehicles

Staffing: A team of certified plumbers, customer service representatives and administrative staff

Online presence: Professional website showcasing services, testimonials and blog posts about plumbing maintenance tips

SEO strategy: Targeting keywords like "emergency plumber," "residential plumbing," and "commercial plumbing" to improve online visibility

Local networking: Partnering with local contractors and property managers for referrals

Social media engagement: Active presence on social platforms to engage with the community and provide plumbing advice

Startup costs: $100,000 for equipment, licenses, marketing and initial staffing

Revenue projections (first year): $250,000

Revenue projections (second year): $400,000

Revenue projections (third year): $600,000

Operating expenses: Monthly expenses include rent, utilities, marketing and salaries

Profitability timeline : Expected to achieve profitability by the end of Year 2

Funding sources: $70,000 personal savings, $30,000 small business loan

Plumbing business plan template 2: Streamline Plumbing Solutions

Streamline Plumbing Solutions is poised to redefine the plumbing service industry through innovative techniques and exceptional customer care. Our team of certified technicians is dedicated to delivering efficient and effective solutions to residential and commercial plumbing needs. We are committed to building lasting relationships with clients and becoming their trusted plumbing partner. Our strategic plan emphasizes leveraging technology, nurturing customer relationships and expanding our service offerings to achieve sustainable growth.

Company name: Streamline Plumbing Solutions

Domain name: www.streamlineplumbingsolutions.com

Market research: Growing demand for modern plumbing solutions, driven by urban redevelopment projects

Customer preferences: Customers seek technologically advanced solutions, eco-friendly options and transparent pricing

Competition analysis: Identifying opportunities in underserved niches, such as water-efficient plumbing installations

Location: Easily accessible location near major residential and commercial areas

Premises: Leasing a modern facility to accommodate administrative tasks and inventory

Equipment: Cutting-edge plumbing tools, water-efficient fixtures and advanced diagnostic equipment

Staffing: A team of experienced plumbers, customer service specialists and apprentices for skill development

Website development: User-friendly business website highlighting our services, case studies and expert plumbing advice

Content strategy: Regular blog posts and videos on plumbing tips, maintenance and industry trends

Local partnerships: Collaborating with architects, interior designers and construction companies to tap into referral networks

Online advertising: Targeted Google Ads and social media campaigns to reach potential customers

Startup costs: $120,000 for equipment, permits, marketing and initial staffing

Revenue projections (first year): $300,000

Revenue projections (second year): $500,000

Revenue projections (third year): $700,000

Operating expenses: Including rent, utilities, marketing and salaries

Profitability timeline: Anticipate reaching profitability by the end of Year 2

Funding sources: $80,000 personal savings, $40,000 angel investor funding

What does a plumbing business plan include?

Here are key components typically included in a plumbing business plan:

Executive summary: Briefly introduces the business, its mission and the key highlights of the plan. It should provide a snapshot of the business concept and its unique selling proposition.

Business description: Provides an in-depth overview of the plumbing business, including its history, mission statement, values and legal structure (e.g., sole proprietorship, LLC, corporation).

Market analysis: Conducts a thorough analysis of the local market, identifying target customers, competitors and market trends. This section should demonstrate a clear understanding of the demand for plumbing services in the chosen area.

Services and products: Details the plumbing services offered, such as residential plumbing, commercial plumbing, emergency repairs, installations and any specialized services. It may also include information on products sold, if applicable.

Organization and management: Outlines the organizational structure of the business, including key personnel, their roles and responsibilities. This section may also include information on the owner's background and qualifications.

Marketing and sales strategy: Describes how the business will attract and retain customers. This includes marketing channels, advertising strategies, pricing models and sales tactics. It may also cover customer acquisition and retention plans.

Funding request (if applicable): Outlines the funding requirements of the business, including startup costs, operational expenses and working capital. If seeking financing, this section provides details on how the funds will be used.

Financial projections: Presents financial forecasts, including income statements, balance sheets and cash flow statements. This section helps investors and business owners understand the expected financial performance of the plumbing business over time.

SWOT analysis: Identifies the strengths, weaknesses, opportunities and threats facing the plumbing business. This analysis helps in developing strategies to capitalize on strengths and opportunities while addressing weaknesses and mitigating threats.

Risk management: Discusses potential risks and how the business plans to manage or mitigate them. This can include factors such as economic downturns, regulatory changes or unexpected competition.

Appendix: Includes any additional information, documents or supporting materials that provide more context or details about specific aspects of the business plan.

A well-crafted plumbing business plan not only helps guide the business owner but also serves as a valuable tool when seeking financing or partnerships. It should be regularly reviewed and updated to reflect changes in the business environment and strategic goals.

Is it a good idea to start a plumbing business?

Starting a plumbing business can be a good idea, but like any business venture, it comes with both opportunities and challenges. Here are some factors to consider before starting your plumbing business plan.

Plumbing services are consistently in demand and people require plumbing services for new construction, renovations, repairs and maintenance. This can make it a good recession-proof business idea . If you already have plumbing skills and experience, you can leverage your expertise to build a successful business. Then as you establish your reputation and client base, there is potential for growth and expansion into additional services or areas as your business scales. You can target both residential and commercial markets, providing a diverse range of services.

However despite the opportunities, there are several challenges to consider when drafting your plumbing business plan. The plumbing industry can be competitive, so differentiating your business ideas and offering exceptional service is crucial.

Plumbing businesses are subject to regulations and licensing requirements. Ensure compliance with local, state and national regulations. Alongside this starting a plumbing business may require a significant initial investment in tools, equipment, insurance and marketing - all of these costs must be factored in your business plan.

How profitable is a plumbing business?

The profitability of a plumbing business can vary based on several factors, including location, market demand and the efficiency of operations. Here are key considerations that can impact the profitability of a plumbing business:

Market demand: The demand for plumbing services is influenced by factors such as population density, construction activity and the overall economic health of the area. Areas with a growing population and increased construction projects may offer more opportunities for plumbing businesses.

Competition: The level of competition in a particular market can affect pricing and profit margins. In areas with numerous plumbing businesses, competition may lead to more competitive pricing, potentially impacting profitability.

Specialization: Specializing in niche areas within the plumbing industry, such as high-end installations, green plumbing or emergency services, can contribute to higher profit margins. Specialized services often command premium pricing.

Efficient operations: Operational efficiency, including effective scheduling, inventory management and cost control, plays a crucial role in profitability. Efficient business processes can reduce overhead costs and increase overall profitability.

Reputation and customer service: Building a positive reputation and providing excellent customer service can lead to repeat business, referrals and positive online reviews. Satisfied customers are more likely to choose your services, contributing to long-term profitability.

Licensing and compliance: Ensuring that the business and its plumbers are properly licensed and compliant with local regulations is essential. Non-compliance can result in fines and legal issues that impact profitability.

Insurance costs: The cost of insurance, including liability and workers' compensation insurance, can impact overall expenses. Managing insurance costs effectively is crucial for maintaining profitability.

Scaling the business: As a plumbing business grows, economies of scale can be achieved, potentially increasing profitability. However, expansion should be carefully planned to avoid overextending resources.

According to data from the U.S. Bureau of Labor Statistics (BLS), the median annual wage for plumbers, pipefitters and steamfitters was around $60,090 in the United States. It's important to note that these figures are averages, and actual earnings can vary.

Plumbing business plan FAQ

What is the best business structure for a plumbing business.

The best business structure for a plumbing business depends on factors such as liability, taxation and management preferences. Common structures include:

Sole proprietorship:  Simple and easy, but the owner is personally liable.

Limited liability company (LLC):  Offers liability protection and flexibility in management and taxation.

S corporation:  Provides liability protection and potential tax advantages but has specific eligibility criteria.

C corporation:  Offers liability protection and potential for growth, but may involve double taxation. Consulting with a legal professional can help determine the most suitable structure based on individual circumstances.

Can a plumber be a millionaire?

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Plumbing Business Plan

It is enough for you to start a plumbing company with your plumbing expertise, business knowledge, and project management skills. However, you need something more to succeed—a well-thought-out business plan.

Having a business plan can help you secure funding, set priorities, make informed decisions, and steer your business in the right direction.

Need help writing a business plan for your plumbing business? You’re at the right place. Our plumbing business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Plumbing Business Plan?

Writing a plumbing business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your plumbing business, its location, when it was founded, the type of plumbing business (E.g., commercial plumbing, residential plumbing, pipe repair and repiping services.), etc.

Market opportunity:

Plumbing services:.

• For instance, your plumbing services may include plumbing system installation, plumbing repairs, drain cleaning, pipe repairs and replacement, water heater services, and similar other services.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Residential plumbing company
• Commercial plumbing company
• Drain cleaning company
• Emergency plumbing company
• Describe the legal structure of your plumbing company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, commercial real estate developers, office buildings, and restaurant owners can be an ideal target market for a commercial plumbing business.

Competitive analysis:

Market trends:.

• For instance, there is a growing demand for environment-friendly plumbing solutions, so explain how you plan to cater to this growing market.

Regulatory environment:

Here are a few tips for writing the market analysis section of your plumbing contractor business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the plumbing services your business will offer. This list may include services like,

• Plumbing installation
• Plumbing repairs
• Drain cleaning
• Water heater services\
• Fixture installation and repair

Quality measures:

• This may include timely training for the plumbing staff, compliance with codes and regulations, and using high-quality materials.

Additional services:

In short, this section of your plumbing plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For example, you may have 24*7 emergency services, quick response time, skilled and certified plumbers, and advanced technology as some of your USPs.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your plumbing company business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your plumbing business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, equipment & machinery:.

• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your plumbing business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include, key executives, senior management, and other department managers (e.g. operations manager, purchasing manager.) involved in the operations, including their education, professional background, and any relevant experience in the plumbing industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your plumbing services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more.
• These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the plumbing industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your plumbing services business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample plumbing business plan will provide an idea for writing a successful plumbing plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our plumbing business plan pdf .

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Frequently asked questions, why do you need a plumbing business plan.

A business plan is an essential tool for anyone looking to start or run a successful plumbing business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your plumbing company.

How to get funding for your plumbing business?

There are several ways to get funding for your plumbing business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your plumbing business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your plumbing business plan and outline your vision as you have in your mind.

What is the easiest way to write your plumbing business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any plumbing business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Plumbing Business Plan: Complete Guide & Template 

• Author | Becky Forbes
• February 15, 2023

Starting a plumbing business is an exciting opportunity, but it can quickly become overwhelming without a proper plan and strategy. That’s why having a comprehensive plumbing business plan is imperative for the success of your business. 

In this post, we will discuss the importance of creating a business plan for business owners. We will also provide guidance on what to include in a plan for a plumbing company. Additionally, we will offer a free plumbing business plan template.

Why a Plumbing Business Plan is Essential

A business plan is an essential and comprehensive guide for starting a successful plumbing business. This plan will act as a roadmap, guiding you through the ups and downs of running a successful plumbing business.

It outlines goals, strategies, operations, and financial plans to keep the business organized and on track. Writing a business plan helps you stay focused on your objectives and anticipate challenges so you can prepare for them proactively. It will also make it easier to secure funding, as investors and lenders will want to see a well-thought-out plan. 

Structure of a Plumbing Business Plan 

Executive summary.

This summary is an overview of the plumbing company’s goals, objectives, and mission statement. It should highlight the business’s unique selling points, including its experience and expertise in plumbing services and its commitment to customer satisfaction. The executive summary should also  provide an overview of the plumbing industry, including trends and market conditions, to help position the business as a leader in its field. 

Company Summary

The company summary should be clear, concise, and well-written to convey the business’s vision and growth plans. 

Industry Analysis 

This analysis provides an in-depth examination of the plumbing industry. The analysis includes market trends, a competitive analysis, and current regulations and standards. It helps to identify opportunities and challenges for the business and informs strategic competitive advantage planning.

Market Analysis 

This involves a thorough analysis of the target market for the plumbing business, diving into demographic information and consumer behavior to gain insights into the buying habits and preferences of the target audience. It also provides a comprehensive overview of the plumbing industry, including market trends, competitive landscape, and market size, which can be used to inform business strategies and decisions. 

This analysis can help your plumbing business effectively reach and engage with its target market, leading to increased customer acquisition and revenue growth.

Marketing and Sales Strategy 

This outlines a comprehensive plan for attracting and retaining customers in the plumbing business. It includes various marketing and sales tactics, such as advertising, promotions, leveraging word of mouth, and providing excellent customer service. The marketing plan component of this strategy outlines a more focused and intentional approach to promoting the plumbing business, taking into account key factors such as the target market. 

With a well-executed marketing and sales strategy, your plumbing business can effectively reach its target audience, differentiate itself from the competition, drive customer loyalty, and establish long-term customers. 

Service Offerings 

This section outlines the comprehensive range of services offered by your business, including both residential plumbing and commercial plumbing solutions. It provides a clear and detailed description of each service, including the scope of work and plumbing service pricing . By offering a wide range of high-quality plumbing services, your business can cater to the diverse needs of its customers and stand out in a competitive market. 

The clear and transparent presentation of service offerings can also foster trust and build credibility with potential customers, leading to increased customer acquisition and revenue growth.

If you’re looking for more ways to improve your plumbing customer service and increase revenue, partner with Payzer. Payzer is a plumbing management software that helps you simplify operations, sell more, and improve collections.

Schedule a Demo Today

Operations Plan 

This operations plan is a critical component of the overall business strategy, as it ensures that your plumbing business operates smoothly and efficiently and can provide top-notch service to your customers. 

This comprehensive plan outlines how the plumbing business will be run and managed daily. It covers critical operational areas such as employee management, staffing, equipment usage, appointment scheduling, and customer service processes. Additionally, it highlights the importance of offering credit card payment options, which can provide added convenience and flexibility for customers and help your business increase sales and revenue.  

By having a well-defined and executed operations plan, you can achieve your short-term and long-term goals, grow your customer base, and build a strong reputation in the plumbing industry.

Financial Plan 

This component of the business plan provides a comprehensive overview of the financial projections for your plumbing business. It includes detailed revenue projections, cash flow analysis, and growth projections. The financial plan also contains a balance sheet to demonstrate financial stability and potential for business success. 

This financial plan is a crucial component of the overall business strategy.It provides a realistic and data-driven view of your business’s financial future and helps to inform decision-making and secure funding. By having a well-structured and realistic financial plan, your plumbing business can attract investors and lenders, establish a strong financial foundation, and secure long-term success.

The conclusion is a crucial component of your business plan, as it ties together all of the key elements and provides a final demonstration of your plumbing business’s potential for success. 

The conclusion provides a concise and compelling summary of the key points. It reiterates the business’s mission, vision, and commitment to success and highlights the strengths and unique selling points of the business. 

The conclusion serves as a final opportunity to make a strong impression on potential investors, lenders, and stakeholders. It should leave the reader with a clear and optimistic view of the business’s future and convey a sense of confidence and determination to succeed. 

We hope that you have a good understanding of the key elements that should be included in a plumbing business plan. These elements provide a roadmap for starting and running a successful plumbing business, as well as strategies for marketing, customer service, finances, and business operations. With the right plan and determination, you can build a successful plumbing business. 

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We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

To create a plan that fits your needs , you need to know what you intend to do with it.

Are you planning to use your plan to apply for a loan or pitch to investors? Then it's worth following the format from your chosen sample plan to ensure you cover all necessary information.

But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

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How to start a plumbing business.

Owning your own business can be liberating, especially when you’re providing a service that you’re passionate about.

Many plumbers start their careers by working as an apprentice or a contractor of another plumber. But as they grow in the trade and reach “expert status,” it is normal to want to branch off and start plumbing businesses of their own.

In this post, we’re going to cover everything you need to know about starting a plumbing business. We will discuss a few benefits of starting this kind of business and review a few directions plumbers can go in terms of specialization.

From there, we’ll provide a thorough rundown of how to start a plumbing business. You’ll walk away with 10 actionable steps for starting your own business.

Here’s What We’ll Cover:

Why Start a Plumbing Business?

Can i start a plumbing business with no experience, plumbing business specializations, independent contractor vs. plumbing company, how to start a plumbing business in 10 steps, launch your plumbing business with success, businesses related to plumbing.

At this point, there’s never been a higher demand for plumbers. There is a gold mine of opportunity for plumbers to create businesses of their own since there is more than enough work to go around.

Let’s review a few of the top benefits of starting a plumbing business.

Benefits of Starting a Plumbing Business

• Tradesmen shortage : There is a high demand for plumbing experts, but trades schools and family businesses that once kept up this supply are diminishing
• Many types of plumbing: There are so many types of plumbing, so you have a lot of variety in the direction you take your business
• Great pay: Plumbers make decent money right off the bat
• Flexibility in business structure: You could keep things simple as a freelance plumber, or you can build a more scalable business

Unless you are simply owning and operating your plumbing company and not rendering any services yourself, you will need experience.

Plumbing is a very specialized trade that requires quite a bit of training. A lot of plumbing has to be done to follow codes and regulations set forth by the city or state, so knowledge of these guidelines is a must.

In fact, you will need to be properly licensed as a plumber, but we will touch more on the specifics of this shortly.

Plumbers have a lot of different opportunities in terms of specializations and career paths. This means there are quite a few different types of plumbing businesses you could start.

Some popular types of plumbing businesses include:

• Plumbing technician : The kind of plumber that goes into homes and commercial buildings to evaluate the building’s plumbing issues
• Gas service: The specialists who deal with gas leaks and related issues
• Pipefitting: A plumber with special expertise in systems and pipe installation 
• Steamfitting: Similar to pipefitting, but deals with pipe systems that handle high pressurized gas
• Pipelayers: Installs piping in trenches to connect to main water, gas and sewage tanks, typically on large scale projects

Do I Need to Choose a Specialization?

Yes, you do need to choose a specialization for your plumbing business. 

Since the different paths you can take in the plumbing industry are so incredibly different, you’re wise to choose one to focus on. 

With this approach, you will become very good at that one particular specialization. You’ll also only need to invest in very specific tools and materials for your plumbing company since you’re offering one service instead of a wide range of services.

Before you get started, you’re going to need to decide whether you want to start an independent contractor business or build a business with multiple plumbers working under you.

The freelance route is attractive to many because it gives you the flexibility to choose the jobs you want on a schedule that makes sense for you. 

The biggest drawback of freelancing? There is room for growth but little room for scalability. This means that you can make more money by raising your rates, but you only have a finite number of hours in a day, so there will be a cap on how many people you can serve.

The route you want to take comes down to personal goals and preferences. You can definitely start as a freelancer to build credibility and a loyal clientele.

No matter which direction you take, you will need to be properly qualified to be a plumber if you are personally rendering plumbing services. To obtain your plumbing license, you’ll need to either study plumbing at a trade school or find an apprenticeship program. Trade school plumbing programs generally last about two years. Apprenticeships can last upwards of five years.

You should also choose a specialization before you start your business because that will likely entail working under an expert in that niche before you are equipped to operate on your own serving customers.

If you’ve worked as an apprentice under a skilled plumber, you’re likely somewhat familiar with how a plumbing business is operated. But do you know what it takes to get one up and running?

Let’s take a look at the general process that you’ll follow when starting your new plumbing business.

For the sake of this walkthrough, we’re going to assume that you already have the appropriate experience and licensing to work as a plumber.

1. Draw up a Business Plan

Every successful business starts with a plan. This plan could be some notes to outline your thoughts and ideas, or it could be a formal report on how you want to operate your business.

Unless you’re submitting your business plan to an organization or bank for funding, something informal will do the trick.

Write out everything you have in your head about starting your plumbing business, and see where you need to fill in the gaps.

Your business plan should detail what you have to offer, which customers you’re going to serve and how you’re going to make that happen. Take a look at what local competitors are doing, and figure out how you can do it better. 

Decide on a specific area that you will serve. Determine how many miles you’re willing to travel and if you’d consider going beyond that mileage for a higher rate.

2. Create a Business Entity

Creating a legal business entity is very important. You should sort this out from the start so there are no crossed lines with your personal and professional accounts. 

A limited liability company (LLC) should suffice for a plumbing company, but you also have the option of starting a corporation. Once you’ve established this entity, you’ll register for an employer identification number (EIN) on its behalf. This is a tax identification number that you’ll use for anything that has to do with finances. 

We urge you to contact a local attorney or a local mentor in the plumbing industry for guidance so you can rest assured that everything is properly documented.

3. Identify Your Target Market

Even though you have established what sort of plumbing business you’re going to start, you’ll need to identify your target audience so that you know exactly who to market your services to. 

Here are a few questions that will help you build this profile:

• Is your ideal client a business or a homeowner?
• Does your ideal client live in a specific neighborhood? 
• What does your ideal client do for a living?
• What is their income?
• About how old is your ideal client?
• Will they need you during regular working hours or will they call on you for after-hours emergencies?

Identifying your target market and creating your ideal client profile from the start will give you direction in your business. It will help you better craft the service that you have to offer to best meet customers’ needs.

Having a clear picture of who you’re serving will help you reach those customers with no problem at all.

4. Establish a Solid Accounting System

Starting a plumbing business requires a bit of an investment. You’ll need to factor in costs for materials, equipment, liability insurance, business cards, transportation and a headquarters for storage and possibly an office. These costs will vary based on the type of plumbing business you’re starting.

When you’re getting started, you’re also going to need to consider your budget for branding . Right off the bat, you’ll have to invest in a logo and a website, which will likely be a couple of thousand dollars. You should also plan to set aside some money for marketing and advertising. 

As you add up these figures, factor in what percent you’ll have to set aside for taxes. You’ll likely pay quarterly, but this will depend on the structure of your small business. Putting roughly 35% aside for taxes is generally the rule of thumb.

Also, as you make investments in your business, be sure to keep receipts for everything so that you can write it all off for tax breaks. Automated accounting software can help you keep your small business financials in check, send plumbing invoices and much more. 

5. Price Your Services 

Now that you have a good idea of how much it will cost to start and run your small business, it’s time to price your services.

Many business owners offer a flat rate for projects, and they generate this rate based on their desired hourly income. Make sure you factor in your operating costs when setting these rates.

In addition to your normal rates, you can have special rates for emergency calls, evenings and weekends. Charge more for work outside of your regular operating hours.

You should also have a call-out fee that clients pay simply to have you come out and evaluate the situation. This fee is typically between $50 and $100. We recommend checking what other business owners in your area are charging for a call-out fee to determine an appropriate rate.

Figure out additional travel fees for customers outside of the region that you typically cover.

6. Bring Your Brand to Life

A few steps back, you gave your plumbing business a name, and now it is time to bring that brand to life. Essentially, your brand will be your business persona. 

Before you get started with the logo and visual aspects, identify your brand’s mission and core values. As a service-based business, values like honesty and integrity are a good place to start. Come up with three to five core values that will guide everything that you do.

From there, think of what sort of visuals represent your brand. A brand specialist and graphic designer can help you work this out, but it is a good idea to have a general direction before you start working with them.

Do you want your professionalism to be the focus of your brand? Maybe you’d like your brand to be more representative of hard work and strength.

All of these aspects will be tied together in your logo, which you’ll use on your website, your truck and any branded material.

No matter what look you go with, remember to keep your core values at the center of everything that you do in your small business.

7. Market Your Services

There are a few ways to market your services and reach your target audience.

As a service provider, trust is everything, so referral marketing is a great way to get started. This is essentially partnering with businesses that would share a clientele with you. Your partners could be plumbers with different specializations, or they could even be electricians, general contractors and the like.

Basically, you’ll give your partners a bonus every time they send you new customers. This could be a set fee per customer, or it could be a percentage of whatever you make on the job.

Local search engine optimization (SEO) and search engine marketing (SEM) are also wonderful marketing tactics for plumbers. Each of these approaches makes your business discoverable to your audience when they do a quick search of your services on a search engine like Google or Yelp.

The goal for both of these methods would be for your website and contact information to appear when people search terms like “plumber near me” or “plumber in [your location].” With SEO, your site pages are optimized for these specific keywords to appear organically, but with SEM, you pay for your posts to come up on top.

8. Hire Help If Necessary

How you hire for your plumbing business will vary depending on whether you’re freelancing or building a whole team of plumbers.

At the very least, it is a good idea to hire an assistant to take care of scheduling, billing and other administrative tasks.

If you do decide to build your team of plumbers, you’ll want to choose people who are licensed and highly skilled. You’ll want to check both personal and professional references to make sure that they’re reliable and trustworthy.

9. Deliver High-quality Work

As a service provider, your reputation depends on how you treat your customers and how well you deliver. This means that it is on you to deliver as promised every single time. If you’ve promised high-quality work, then you must show up and make it happen.

In the unavoidable event that something goes wrong, you need to be honest about it and make it right. We all make mistakes, but making a mistake on plumbing could cost your client a lot of money down the line. 

Keep honesty and integrity at the forefront of your operation, and you should be good to go.

10. Collect Reviews and Testimonials

Part of building your business requires gaining trust in your community. Ask for reviews or testimonials upon the competition of a job.

Remember how we mentioned local SEO? If you set up a Google My Business page, your customers can leave their reviews there so that when people look for a well-rated plumber close by, you’ll pop up.

Additionally, having reviews on your website and social media page will help you come across as more legitimate, which will make your services easier to sell.

It is time to launch your plumbing business! You’ve likely spent the past few years fine-tuning your skills and mastering the trade, so stepping out on your own is the logical next step.

The 10 steps that we’ve outlined will serve as a trusty guide throughout this process, but don’t be afraid to tweak it where it makes for your business, services and target audience.

• How to Start a Roofing Business
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How to write a business plan for a plumbing company?

Writing a business plan for a plumbing company can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a plumbing company business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a plumbing company?

What information is needed to create a business plan for a plumbing company.

• What goes in the financial forecast for a plumbing company?
• What goes in the written part of a plumbing company business plan?
• What tool can I use to write my plumbing company business plan?

Having a clear understanding of why you want to write a business plan for your plumbing company will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a plumbing company business plan.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your plumbing company. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your plumbing company to be in the next three to five years.

Once you have a clear destination for your plumbing company, you'll focus on three key areas:

• Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
• Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
• Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your plumbing company's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your plumbing company business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your plumbing company's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

Whether you are a startup or an existing business, writing a detailed plumbing company business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your plumbing company has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a plumbing company, let's take a look at what information is needed to create one.

Need a convincing business plan?

The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Writing a plumbing company business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a plumbing company

Carrying out market research before writing a business plan for a plumbing company is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

Your plumbing company's market research may reveal that customers may prefer longer-lasting, higher quality fixtures, or they might prefer more affordable, lower quality fixtures. Additionally, the research may suggest that customers may be willing to pay more for energy-efficient plumbing systems, or they could be more interested in cost-saving systems.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your plumbing company.

Developing the marketing plan for a plumbing company

Before delving into your plumbing company business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a plumbing company

As you embark on starting or expanding your plumbing company, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

A plumbing company might incur staffing costs such as wages for qualified plumbers, administrative staff, and support personnel. They might also incur costs for equipment, such as tools, materials, and vehicles. For example, they might need to purchase wrenches, pipes, and other tools, as well as a truck or van for transporting them to the job site.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your plumbing company's financial forecast?

The financial forecast of your plumbing company's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a plumbing company are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a plumbing company shows how much revenue and profits your business is expected to generate in the future.

Ideally, your plumbing company's P&L statement should show:

• Healthy growth - above inflation level
• Improving or stable profit margins
• Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established plumbing company. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your plumbing company

The balance sheet for a plumbing company is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

• Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
• Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your plumbing company's liquidity and solvency:

• Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
• Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your plumbing company's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The cash flow forecast

A projected cash flow statement for a plumbing company is used to show how much cash the business is generating or consuming.

The cash flow forecast is usually organized by nature to show three key metrics:

• The operating cash flow: do the core business activities generate or consume cash?
• The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
• The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?

As we discussed earlier, cash is king and keeping an eye on future cash flows an imperative for running a successful business. Therefore, you can expect the reader of your plumbing company business plan to pay close attention to your cash flow forecast.

Also, note that it is customary to provide both yearly and monthly cash flow forecasts in a business plan - so that the reader can analyze seasonal variation and ensure the plumbing company is appropriately funded.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a plumbing company.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

Having this table helps understand what costs are involved in setting up the plumbing company, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a plumbing company business plan is understood, let's focus on what goes into the written part of the plan.

Need inspiration for your business plan?

The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

The written part of a plumbing company business plan

The written part of a plumbing company business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a plumbing company business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

In your plumbing company's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your plumbing company, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

In your plumbing company business plan, the second section should focus on the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide an overview of the business's legal structure, details about the owners, and their respective investments and ownership shares. This clarity is crucial, especially if you're seeking financing, as it helps the reader understand which legal entity will receive the funds and who controls the business.

Moving on to the location part, you'll offer an overview of the company's premises and their surroundings. Explain why this particular location is of interest, highlighting factors like catchment area, accessibility, and nearby amenities.

When describing the location of your plumbing company, you may want to emphasize the potential for growth in the area. Talk about the current infrastructure and services offered in the region, as well as any recent investments in development that could indicate a growing population with increased need for plumbing services. You could also highlight any local trends that could impact the business, such as rising home prices or an influx of new businesses. Additionally, you could note any potential advantages that the location may have for the company, such as proximity to key suppliers, access to major transportation routes, or competitive labor costs. Finally, you may want to discuss potential opportunities for the company to expand its reach, such as establishing relationships with other local businesses or entering into new markets.

Finally, you should introduce your management team. Describe each member's role, background, and experience.

Don't forget to emphasize any past successes achieved by the management team and how long they've been working together. Demonstrating their track record and teamwork will help potential lenders or investors gain confidence in their leadership and ability to execute the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your plumbing company might offer a variety of services, such as installations and maintenance of water heaters, repairs of pipes and fixtures, and unclogging of drains. Additionally, you may provide emergency services for plumbing issues that cannot wait. These services are necessary to keep a home or business functioning properly, and they can be invaluable in times of crisis. By offering the full range of services, your business would ensure that customers have the best solutions available to them when they need plumbing assistance.

4. The market analysis

When you present your market analysis in your plumbing company business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your plumbing company, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your plumbing company aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include property owners who have recently purchased a home. This group of customers may need to hire a plumber to install new fixtures or to inspect the existing plumbing systems. Additionally, they may need to hire a plumber to replace old fixtures or repair broken plumbing systems.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your plumbing company.

5. The strategy section

When you write the strategy section of your plumbing company business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your plumbing company faces a variety of risks. For example, there may be a risk of damage to property as a result of a plumbing issue. Poorly installed pipes, equipment, and fixtures could cause serious damage or even destruction to the property. Additionally, there might be a risk of financial losses if a plumbing job is completed incorrectly. This could result in having to pay for additional repairs or having to replace the faulty equipment.

6. The operations section

In your business plan, it's also essential to provide a detailed overview of the operations of your plumbing company.

Start by covering your team, highlighting key roles and your recruitment plan to support the expected growth. Outline the qualifications and experience required for each role and your intended recruitment methods, whether through job boards, referrals, or headhunters.

Next, clearly state your plumbing company's operating hours, allowing the reader to assess staffing levels adequately. Additionally, mention any plans for varying opening times during peak seasons and how you'll handle customer queries outside normal operating hours.

Then, shift your focus to the key assets and intellectual property (IP) necessary for your business. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, make sure to include them in this section.

You could have key assets such as a plumbing van and tools, as well as intellectual property like your company name and logo. Additionally, you may have a website and marketing materials, which could be considered IP as well. These assets and IP could be used to help promote and grow your business, as well as differentiate your company from your competitors.

Lastly, include a list of suppliers you plan to work with, detailing their services and main commercial terms, such as price, payment terms, and contract duration. Investors are interested in understanding why you've chosen specific suppliers, which may be due to higher-quality products or established relationships from previous ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a plumbing company business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my plumbing company's business plan?

In this section, we will be reviewing the two main options for writing a plumbing company business plan efficiently:

• Using specialized software,
• Outsourcing the drafting to the business plan writer.

Using an online business plan software for your plumbing company's business plan

Using online business planning software is the most efficient and modern way to create a plumbing company business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Hiring a business plan writer to write your plumbing company's business plan

Outsourcing your plumbing company business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the plumbing company business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your plumbing company's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your plumbing company business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your plumbing company business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

• Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
• A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a plumbing company. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

• How to write a 5 years business plan
• Business plan myths

Know someone who owns or wants to start a plumbing company? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How to Create a Business Plan for a Plumbing Company

In this article, we unpack what a plumbing business plan is and why you need it. We’ll also tell you how to create one for your soon-to-be amazing plumbing services company.

Melissa Kartiganer

Staff Contributor

Strategic Planning

Your plumbing business plan is your roadmap to success. Without it, your company will struggle to stand out and attract the right customers.

But with a clear business plan, you have a clear path to follow.

A path with markers that help you nail every aspect of running a thriving plumbing business. On it, you’ll find guidelines for everything from marketing and operations to finances and company strategy. (Wow, can someone show us where to find this magical path?)

The plumbing industry is set to bring in another $124 billion this year. So now is the perfect time to get started on your business plan.

Once you put together your plan, you can put the wheels in motion for growth and take a larger slice of that billion-dollar pie.

What Is a Business Plan and Why Does Your Plumbing Company Need One?

A business plan is a written document detailing your company’s plan for becoming successful.

It covers everything from company goals to financial projections and plans for reaching your target market.

A lot of startups use a business plan to attract investors or get bank funding. But even if you’re mostly self-funding, you still should put together a business plan.

You need this document to give structure and form to what, right now, might only be a new business idea.

A written plan details how each area of your business will function and what you’re striving to attain. This helps you bring your vision for a successful plumbing business to life.

Your plumbing business plan will also be a resource you can turn to along the way. As you near each goal—and each obstacle that crops up—you can refer to your business plan. Use it to see if you’re on track and identify where you might want to do things differently.

With your business plan in hand, you can stay on that magical, clearly defined path to success.

Related Article

How to Start a Plumbing Company

What should you include in your plumbing business plan.

Just like any other new business, your plumbing business plan must start with the basics.

In this case, that’ll be an executive summary that outlines your business, your management team, and your focus. Then, it’s time to dive into the details of market research, money, and strategy.

Here’s what you should include in your plumbing company’s business plan:

Executive Summary

An executive summary is an overview of your business. It basically introduces the what, why, and who of your company to investors and others who read your plan.

For a plumbing company, the executive summary will focus on a few things, such

• What services you offer
• Your target market
• How your business will differentiate itself

Here’s an example of a plumbing business executive summary:

Perfect-Time Plumbing is a new company that offers plumbing services to homeowners and small businesses within 20 miles of our headquarters in Nearby Town. The company is staffed by five full-time licensed plumbers. We provide installation, repair, and plumbing maintenance services. Our team is also available on weekends and evenings for emergency repairs.

Perfect-Time Plumbing’s competitors don’t offer after-hours services. This is how the company will stand out as a reliable service provider in Nearby Town.

The executive summary should also include a brief overview of your marketing plan, management team, and financial plan. Then, the rest of your marketing plan will go into more detail.

Company Summary

The company summary is exactly what it sounds like—a summary of your company. This part of your business plan will outline the following:

• Company Owner. How much experience and training does your founder have in plumbing and related industries?
• Company Startup. How much will you need to spend to get your company off the ground?
• Company Services. What specific services will your company provide? This might include gas plumbing, hot water system installation, and piping services, for example.

Market Summary

This is the section of your business plan in which you’ll explain your market. 

For our example above, Perfect-Time Plumbing would detail how many households and small businesses are in Nearby Town. They’d also list where they’re located and what percentage of customers would need their different services. 

This is where you’ll specify whether you’ll serve residential or commercial clients or both. And it’s your chance to outline what competitive advantage you’ll use to stand out. For example, offering lower prices or 24/7 customer service.

Your business plan will also look at how many customers you expect to have going forward. Include market size estimates for each year for at least the next five years, illustrating your company’s vision for growth.

From One of Our Partners

Plumbing Marketing Ideas: How to Get More Customers

Company strategy.

You can’t just launch a company and start turning a profit on day one. (And if you can, please reach out to our team). You have to have a strategy for marketing, product pricing, and sales.

The details of these strategies should be included in—you guessed it—your plumbing business plan.

Use your plan to outline your initial marketing strategy. Include details like what marketing channels you’ll use and what types of content you’ll create to engage customers.

You’ll also want to define how your pricing will compare to competitors in your company strategy.

You might have lower prices to appeal to budget customers. Or you could list higher prices because of the expertise and service level you provide. Either way, include this information in your plan.

Additionally, you need a sales strategy and forecast showing how your new plumbing business will acquire new customers.

Financial Plan

The last section of your plumbing business plan will be your financial strategy. Basically, you need to have clear guidelines around how your plumbing company will make money.

In your financial plan, include a few financial and accounting tools to illustrate what your company needs to do to be successful.

Here are some examples:

• Break-Even Analysis . This analysis shows how many “units” of plumbing services you need to sell to break even each month.
• Profit and Loss Statement. This statement details your business’s total expenses, profits from sales, and taxes incurred. This allows you to compare these numbers and see your net profit. If this is your first year of business, you might only have a profit and loss statement for a couple of months or a projected profit and loss.
• Balance Sheet. A balance sheetshows assets and liabilities. As a startup, you might not have a balance sheet yet. But this is something you’ll add to your business plan if you want to use it to seek funding.

As you start fleshing out your plumbing business plan, there might be some areas that you’ll need to update or add to later. And that’s okay!

Your company’s business plan should be a dynamic document that reflects the best plan you have at any point in time.

As you learn more about what works and what doesn’t for your business and your customers, and as you gather more financial data, you can make changes.

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How often should you update your business plan.

You might update your plan a few times in that first year of business. But even after that, you should still review your business plan once a year.

Review your strategies and decide if they’re working or not. Make any changes that could help you better reach your business goals. Or changes to help you cope with the current business environment.

For example, if the economy is plunging into a recession, you might decide to cut back on certain expenses.

You’ll also want to review your business goals. Are you still on track to meet them? Or do your existing goals no longer make sense for your business?

And finally, you’ll want to update your financial documents, such as your profit and loss and break-even analysis. These numbers will change from year to year.

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What happens if you don’t have a business plan.

Technically, you can start operating without a business plan. We’re not going to stop you.

But eventually, you’re going to need to sit down and create one. Mostly because if you don’t have a plan, you won’t be able to get funding to help your business grow.

You also won’t have a documented strategy for running your business.

Without a clear strategy for reaching customers and selling your services to your market, you’re not going to be able to run a tight ship. That means, while you could get some customers if there’s high demand in your area, you might not make a profit.

A business plan maps out all the details of your business operations as well as financial performance. The reality is that there are a lot of moving parts a business owner must manage.

So, to actually run the business—and have time to serve customers, make sure your staff has what they need , and eat lunch!—you need your business plan to do some of the work for you.

Deciding how to price your services, a marketing strategy, when to add to your team, how to angle your brand—it’s all there in the business plan.

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3 tips for developing your plumbing business plan.

So, you’re ready to sit down and get started but feeling a little overwhelmed. Don’t worry—that just means you’re a normal human being. A business plan can seem daunting.

But here’s the good news—there are ways to make creating a plan far easier than it looks.

1. Use a Template to Get Started

A business plan template is a great way to guide yourself through the process. You just have to plug in the information.

Keep in mind that if your plumbing company is new, keep your business plan on the lean side. You can add more details as you go.

(Pssst. We’ve included some links to templates for you at the end of the article.)

2. Use Supporting Data

A business plan doesn’t need to have long-winded paragraphs. But it does need solid information.

As you gather data from your market research and financial activity, use that information to create graphs and charts . These data visualizations make it easier to quickly understand the current and projected business landscape.

3. Get Help

Having someone walk you through part of this foundational work of creating a business can go a long way in helping you be successful early on. Professional business plan writers, consultants, and even your accountant can help you create a powerhouse plan.

Next Steps: Resources for Creating Your Own Plumbing Business Plan

Chances are that, as a plumber, writing business plans isn’t your favorite hobby.

But that doesn’t mean you don’t have the tools you need to create a comprehensive business plan for your company.

There are plenty of resources at your fingertips. Here are a few you can plunge into to get started:

• Use a business plan template. There are business plan templates for plumbing companies, such as this template from Tradify  or these free templates .
• Get help from the Small Business Administration (SBA). The SBA also offers free business plan templates. You can use their traditional business plan or a business plan for a lean startup. Additionally, you can access a Small Business Development Center (SBDC) in your area for help getting started.
• Begin market research. Start doing some market research for your plumbing business plan. You can gather helpful information from trade associations. This includes groups like the American Society of Plumbing Engineers (ASPE) and the Plumbing Heating Cooling Contractors Association (PHCC).

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About the author.

Melissa can masterfully bring to life any form of content, whether it’s a landing page or a guide to befriending gnomes. When she’s not crafting stories, she’s either crocheting, smothering her cats in unwelcome affection, or spending time with her husband.

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Plumbing Business

Back to All Business Ideas

How to Start a Plumbing Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 20, 2021 Updated on March 27, 2024

Investment range

$7,550 - $22,100

Revenue potential

$80,000 - $370,000 p.a.

Time to build

1 - 3 months

Profit potential

$60,000 - $150,000 p.a.

Industry trend

The US plumbing industry is worth a massive $124 billion and growing steadily at 4% in 2021, which means there are opportunities out there for experienced or even novice plumbers looking to strike out on their own. 

Of course, starting any business required dedication and hard work. Fortunately, you’ve come to the right place, as this step by step guide will help you move patiently through the development and launch process until you are running our own successful plumbing business!

Let’s begin your entrepreneurial journey.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Your journey towards becoming a top plumbing business owner starts by grasping the ins and outs of the industry.

Pros and cons

When you’re in startup mode, it makes perfect sense to know the pros and cons of owning a plumbing service.

• Low startup costs
• High customer retention
• Readily available market
• Work can be repetitive, risky and gross
• Training and certification required

Plumbing industry trends

The US plumbing industry shows no signs of slowing down, thanks mainly to increased residential construction. Also, higher per capita disposable income should enable consumers to upgrade existing systems, including Energy Star-certified and eco-friendly products.

Industry size and growth

• Industry size and past growth – The US plumbers market is worth $134 billion, after seeing a steady 3% annual growth since 2017.(( https://www.ibisworld.com/industry-statistics/market-size/plumbers-united-states/ )) 
• Growth forecast – Demand for plumbing services is expected to accelerate over the next five years to 2027 because of a resurgence in commercial and residential construction activities.(( https://www.ibisworld.com/united-states/market-research-reports/plumbers-industry/ )) 
• Number of businesses – Nearly 130,000 businesses provide plumbing services in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/plumbers-united-states/ )) 
• Number of people employed – The industry employs more than 560,000 people.(( https://www.ibisworld.com/industry-statistics/employment/plumbers-united-states/ ))

Trends and challenges

Here are some trends that will shape the plumbing industry in the coming years.

• Smart Plumbers – Today’s homeowners want to work with plumbing services that offer high-tech solutions such as water leak detection using smart devices, giving rise to tech-savvy plumbers.
• Plumbers will do more than just fix leaking pipes, install water heaters, or unclog toilets. More plumbers will look to expand their trade by taking on waste management and HVAC systems installation.
• Expect to see robust digital marketing and social media campaigns as plumbers jostle for clients online.

Challenges include:

• Finding qualified workers
• High prices of materials
• Risk of injuries

What kind of people work in plumbing?

• Gender – More than 96% of plumbers are male.(( https://www.zippia.com/plumber-jobs/demographics/#gender-statistics ))
• Average level of education – 53% of plumbers hold a high school diploma. No need for a college education, but professional certifications are required.(( https://www.zippia.com/plumber-jobs/education/ ))
• Average age – The average age of a plumber in the US is 42 years old.(( https://www.zippia.com/plumber-jobs/demographics/#age-statistics ))

How much does it cost to start a plumbing business?

The minimum cost of starting a plumbing service is around $1,500 if you’re running your business from home and up to $30,000 if you’re renting space and have a van.

These funds will go toward the following:

How much can you earn from a plumbing business?

A master plumber running a one-person operation could charge $50 per hour. At 8 hours per day, six days a week, you’d make $124,000 in annual revenue and maybe $80,000 in profit, depending on your margin. 

In your first year or two, you could work from home for 6 hours per day and five days a week, bringing in $80,000 in annual revenue. This would mean around $60,000 in profit, assuming an 80% margin. As you gain more clients, your billable hours could double to 12 per day and you could work six days a week for a higher fee of $100 per hour. At this stage, you’d rent a commercial space and hire staff, reducing your profit margin to around 40%. With annual revenue of $370,000, you’d make a tidy profit of almost $150,000.

A typical plumbing business pays its plumbers $20 to $40 per hour, according to the Bureau of Labor Statistics . This means hiring a professional plumber can cost your company about $50,000 to $75,000 per year, including insurance and other benefits.

While hiring plumbers reduces your profit margin significantly, it also enables your business to scale.

What barriers to entry are there?

The plumbing industry has few barriers to entry. But, as a new business owner, some of the challenges you’re likely to encounter include:

• Plumber certification takes 8 months to 2 years 
• Competition from established plumbers

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Step 2: hone your idea.

Now that you know what you’re getting into and the possibilities, it’s time to trim down your business concept.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Identifying your competition can help you determine what you need to do to stand out and attract the right customers. It will also enable you to develop a competitive pricing structure and respond to rival marketing campaigns.

Competitors in the plumbing industry include franchisees of a regional or national plumbing firm that often do repair work, local companies dealing with small to medium plumbing jobs, and large residential and commercial companies working on large projects.

You can pinpoint your competitors by checking with your local business directories, Chamber of Commerce Directory, or searching the internet for terms such as “plumbing companies near me.”

What? Determine your products or services

Plumbing includes the following tasks:

• Installing pipes and plumbing fixtures
• Clearing sink drains and toilet obstructions
• Troubleshooting problems in equipment 
• Estimating installation and repair costs
• Scheduling and dispatching employees

Plumbing work schedules are typically 9 am to 5 pm. However, the schedule may change depending on the task and a client’s availability.

How much should you charge for plumbing services?

Plumbers charge by the hour or by the job. Here’s a breakdown of the standard rates.

• Per hour – $45 to $150
• Flat rate – $75 to $250 for smaller jobs; $500 to $800 for bigger tasks
• Per fixture – $100 to $600
• Apprentice plumber – $14 per hour

Plumbing prices vary depending on materials needed for repairs or installation, location, and the plumber’s experience.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

The key to starting a flourishing plumbing business is knowing who your customers are and what motivates them to buy. Potential clients for a plumbing service include:

• Real estate agents
• Businesses such as food outlets and manufacturers.
• Property and facility managers
• Contractors such as electricians, roofers, and builders.

Getting a new plumbing business off the ground is all about forming quality relationships. Teaming up with a reputable contractor, for instance, can generate quality plumbing leads and referrals. Getting to know the best contractors in your area makes good business sense. 

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Plumbing Company Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• The name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “plumbing” or “plumbers”, boosts SEO
• Choose a name that allows for expansion: “NextGen Plumbing Services” over “Commercial Plumbing Services”
• Avoid location-based names that might hinder future expansion
• Use online tools like the Step by Step business name generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Plumbing Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

• Executive Summary: A concise overview of the plumbing business, highlighting key aspects and objectives.
• Business Overview: Detailed information about the plumbing business, including its mission, vision, and goals.
• Product and Services: Outline of the plumbing services offered, such as installation, repair, and maintenance of plumbing systems.
• Market Analysis: Examination of the local plumbing market, including target demographics, trends, and potential growth.
• Competitive Analysis: Assessment of competitors in the plumbing industry, identifying strengths and weaknesses.
• Sales and Marketing: Strategies for promoting the plumbing business, acquiring customers, and increasing market share.
• Management Team: Introduction of key individuals involved in the business, their roles, and relevant expertise.
• Operations Plan: Details on day-to-day activities, workflow, and processes involved in running the plumbing business.
• Financial Plan: Projection of the financial aspects, including startup costs, revenue forecasts, and profitability.
• Appendix: Supplementary information, such as detailed financials, supporting documents, and additional resources for reference.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to plumbing services. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your plumbing company will shape your taxes, personal liability, and business registration, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just needs to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans : This is the most common method, but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans : The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants : A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Venture capital : Offer potential investors an ownership stake in exchange for funds, keeping in mind that you would be sacrificing some control over your business.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best options, other than friends and family, for funding a plumbing business.

Step 8: Apply for Plumbing Business Licenses and Permits

Starting a plumbing business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your plumbing business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

Plumbing software such as Housecall Pro , AroFLo , and Marketing 360 can help with bookkeeping and invoices, managing cash flow, tracking projects and hours worked, and even managing social media campaigns and SEO optimization.

Accounting 

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Starting a plumbing business can be a lucrative venture, but success hinges on effective marketing strategies beyond just having a website and networking. Here are practical tips to boost your plumbing business:

• Local SEO Optimization: Ensure your business appears in local search results by optimizing your online presence with location-specific keywords, Google My Business, and customer reviews.
• Customer Referral Program: Encourage satisfied customers to refer your services by implementing a referral program, offering discounts or perks for every new customer they bring in.
• Social Media Engagement: Leverage social media platforms to showcase your expertise, share customer testimonials, and engage with your community, building trust and visibility.
• Strategic Partnerships: Establish partnerships with local hardware stores, real estate agents, or home improvement businesses to gain referrals and mutual promotion.
• Community Sponsorship and Events: Sponsor local events or sports teams to increase brand visibility, and participate in community activities to build a positive reputation.
• Emergency Response Campaigns: Highlight your 24/7 emergency services through targeted campaigns during seasons prone to plumbing issues, positioning your business as a reliable solution.
• Online Advertising: Invest in targeted online advertising on platforms like Google Ads or social media to reach potential customers actively searching for plumbing services.
• Professional Branding: Develop a professional and memorable brand identity, including a recognizable logo and consistent branding across all communication channels.
• Educational Content Marketing: Create and share informative content through blog posts, videos, or infographics to establish your expertise and provide value to your audience.
• Customer Loyalty Programs: Implement loyalty programs offering discounts or exclusive services to repeat customers, fostering long-term relationships and encouraging customer retention.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your services meet their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your plumbing business could be:

•  Success guaranteed or your next job’s free!
• Fastest, most reliable plumbers around 
• The most advanced and efficient tools and methods 

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a plumbing business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been a plumber for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in plumbing. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a plumbing business would include:

• General Manager
• Marketing Lead 

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Plumbing Business – Start Making Money!

To run a successful plumbing business, be ready to work during weekends and past regular working hours. A leaking pipe is an urgent matter that needs to be addressed immediately to prevent damage to a home and the growth of mold. So if a client calls you to fix a leaking pipe late at night, you’d have to go to work. Of course, that would mean a higher rate. 

Besides providing excellent work, it’s also important that you think like a businessman and keep track of your costs. You’re now ready to launch your plumbing business! Good luck!

• Plumbing Business FAQs

Start by getting certified. Look for an established plumber and serve as an apprentice to gain industry knowledge. Next, decide whether you want to work as a commercial or residential plumber. After that, follow the above steps on how to start a plumbing business, and you’re good to go.

Yes, it is. For starters, plumbing is a $110 billion industry which means that there’s enough money to be made. However, turning your plumbing startup into a success story depends on your marketing prowess and ability to deliver excellent results consistently.

The truth is, it is hard to launch a plumbing company with no budget. At the very least, you’ll need to have a certification, essential equipment, and relevant licenses to start. Still, you can cut down costs by starting your business at home with a lean marketing budget and scale as your business grows.

A plumber installs pipes, fixtures, valves, pumps, water treatment systems, water meters, and drainage systems as part of their work.

The most common plumbing problems are clogged drains, leaking pipes, dripping faucets, running toilets, water heater issues, and low water pressure.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Plumbing Company Name
• Create a Plumbing Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Plumbing Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Plumbing Business - Start Making Money!

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Small Business Trends

How to create a business plan: examples & free template.

This is the ultimate guide to creating a comprehensive and effective plan to start a business . In today’s dynamic business landscape, having a well-crafted business plan is an important first step to securing funding, attracting partners, and navigating the challenges of entrepreneurship.

This guide has been designed to help you create a winning plan that stands out in the ever-evolving marketplace. U sing real-world examples and a free downloadable template, it will walk you through each step of the process.

Whether you’re a seasoned entrepreneur or launching your very first startup, the guide will give you the insights, tools, and confidence you need to create a solid foundation for your business.

Table of Contents

How to Write a Business Plan

Embarking on the journey of creating a successful business requires a solid foundation, and a well-crafted business plan is the cornerstone. Here is the process of writing a comprehensive business plan and the main parts of a winning business plan . From setting objectives to conducting market research, this guide will have everything you need.

Executive Summary

The Executive Summary serves as the gateway to your business plan, offering a snapshot of your venture’s core aspects. This section should captivate and inform, succinctly summarizing the essence of your plan.

It’s crucial to include a clear mission statement, a brief description of your primary products or services, an overview of your target market, and key financial projections or achievements.

Think of it as an elevator pitch in written form: it should be compelling enough to engage potential investors or stakeholders and provide them with a clear understanding of what your business is about, its goals, and why it’s a promising investment.

Example: EcoTech is a technology company specializing in eco-friendly and sustainable products designed to reduce energy consumption and minimize waste. Our mission is to create innovative solutions that contribute to a cleaner, greener environment.

Our target market includes environmentally conscious consumers and businesses seeking to reduce their carbon footprint. We project a 200% increase in revenue within the first three years of operation.

Overview and Business Objectives

In the Overview and Business Objectives section, outline your business’s core goals and the strategic approaches you plan to use to achieve them. This section should set forth clear, specific objectives that are attainable and time-bound, providing a roadmap for your business’s growth and success.

It’s important to detail how these objectives align with your company’s overall mission and vision. Discuss the milestones you aim to achieve and the timeframe you’ve set for these accomplishments.

This part of the plan demonstrates to investors and stakeholders your vision for growth and the practical steps you’ll take to get there.

Example: EcoTech’s primary objective is to become a market leader in sustainable technology products within the next five years. Our key objectives include:

• Introducing three new products within the first two years of operation.
• Achieving annual revenue growth of 30%.
• Expanding our customer base to over 10,000 clients by the end of the third year.

Company Description

The Company Description section is your opportunity to delve into the details of your business. Provide a comprehensive overview that includes your company’s history, its mission statement, and its vision for the future.

Highlight your unique selling proposition (USP) – what makes your business stand out in the market. Explain the problems your company solves and how it benefits your customers.

Include information about the company’s founders, their expertise, and why they are suited to lead the business to success. This section should paint a vivid picture of your business, its values, and its place in the industry.

Example: EcoTech is committed to developing cutting-edge sustainable technology products that benefit both the environment and our customers. Our unique combination of innovative solutions and eco-friendly design sets us apart from the competition. We envision a future where technology and sustainability go hand in hand, leading to a greener planet.

Define Your Target Market

Defining Your Target Market is critical for tailoring your business strategy effectively. This section should describe your ideal customer base in detail, including demographic information (such as age, gender, income level, and location) and psychographic data (like interests, values, and lifestyle).

Elucidate on the specific needs or pain points of your target audience and how your product or service addresses these. This information will help you know your target market and develop targeted marketing strategies.

Example: Our target market comprises environmentally conscious consumers and businesses looking for innovative solutions to reduce their carbon footprint. Our ideal customers are those who prioritize sustainability and are willing to invest in eco-friendly products.

Market Analysis

The Market Analysis section requires thorough research and a keen understanding of the industry. It involves examining the current trends within your industry, understanding the needs and preferences of your customers, and analyzing the strengths and weaknesses of your competitors.

This analysis will enable you to spot market opportunities and anticipate potential challenges. Include data and statistics to back up your claims, and use graphs or charts to illustrate market trends.

This section should demonstrate that you have a deep understanding of the market in which you operate and that your business is well-positioned to capitalize on its opportunities.

Example: The market for eco-friendly technology products has experienced significant growth in recent years, with an estimated annual growth rate of 10%. As consumers become increasingly aware of environmental issues, the demand for sustainable solutions continues to rise.

Our research indicates a gap in the market for high-quality, innovative eco-friendly technology products that cater to both individual and business clients.

SWOT Analysis

A SWOT analysis in your business plan offers a comprehensive examination of your company’s internal and external factors. By assessing Strengths, you showcase what your business does best and where your capabilities lie.

Weaknesses involve an honest introspection of areas where your business may be lacking or could improve. Opportunities can be external factors that your business could capitalize on, such as market gaps or emerging trends.

Threats include external challenges your business may face, like competition or market changes. This analysis is crucial for strategic planning, as it helps in recognizing and leveraging your strengths, addressing weaknesses, seizing opportunities, and preparing for potential threats.

Including a SWOT analysis demonstrates to stakeholders that you have a balanced and realistic understanding of your business in its operational context.

• Innovative and eco-friendly product offerings.
• Strong commitment to sustainability and environmental responsibility.
• Skilled and experienced team with expertise in technology and sustainability.

Weaknesses:

• Limited brand recognition compared to established competitors.
• Reliance on third-party manufacturers for product development.

Opportunities:

• Growing consumer interest in sustainable products.
• Partnerships with environmentally-focused organizations and influencers.
• Expansion into international markets.
• Intense competition from established technology companies.
• Regulatory changes could impact the sustainable technology market.

Competitive Analysis

In this section, you’ll analyze your competitors in-depth, examining their products, services, market positioning, and pricing strategies. Understanding your competition allows you to identify gaps in the market and tailor your offerings to outperform them.

By conducting a thorough competitive analysis, you can gain insights into your competitors’ strengths and weaknesses, enabling you to develop strategies to differentiate your business and gain a competitive advantage in the marketplace.

Example: Key competitors include:

GreenTech: A well-known brand offering eco-friendly technology products, but with a narrower focus on energy-saving devices.

EarthSolutions: A direct competitor specializing in sustainable technology, but with a limited product range and higher prices.

By offering a diverse product portfolio, competitive pricing, and continuous innovation, we believe we can capture a significant share of the growing sustainable technology market.

Organization and Management Team

Provide an overview of your company’s organizational structure, including key roles and responsibilities. Introduce your management team, highlighting their expertise and experience to demonstrate that your team is capable of executing the business plan successfully.

Showcasing your team’s background, skills, and accomplishments instills confidence in investors and other stakeholders, proving that your business has the leadership and talent necessary to achieve its objectives and manage growth effectively.

Example: EcoTech’s organizational structure comprises the following key roles: CEO, CTO, CFO, Sales Director, Marketing Director, and R&D Manager. Our management team has extensive experience in technology, sustainability, and business development, ensuring that we are well-equipped to execute our business plan successfully.

Products and Services Offered

Describe the products or services your business offers, focusing on their unique features and benefits. Explain how your offerings solve customer pain points and why they will choose your products or services over the competition.

This section should emphasize the value you provide to customers, demonstrating that your business has a deep understanding of customer needs and is well-positioned to deliver innovative solutions that address those needs and set your company apart from competitors.

Example: EcoTech offers a range of eco-friendly technology products, including energy-efficient lighting solutions, solar chargers, and smart home devices that optimize energy usage. Our products are designed to help customers reduce energy consumption, minimize waste, and contribute to a cleaner environment.

Marketing and Sales Strategy

In this section, articulate your comprehensive strategy for reaching your target market and driving sales. Detail the specific marketing channels you plan to use, such as social media, email marketing, SEO, or traditional advertising.

Describe the nature of your advertising campaigns and promotional activities, explaining how they will capture the attention of your target audience and convey the value of your products or services. Outline your sales strategy, including your sales process, team structure, and sales targets.

Discuss how these marketing and sales efforts will work together to attract and retain customers, generate leads, and ultimately contribute to achieving your business’s revenue goals.

This section is critical to convey to investors and stakeholders that you have a well-thought-out approach to market your business effectively and drive sales growth.

Example: Our marketing strategy includes digital advertising, content marketing, social media promotion, and influencer partnerships. We will also attend trade shows and conferences to showcase our products and connect with potential clients. Our sales strategy involves both direct sales and partnerships with retail stores, as well as online sales through our website and e-commerce platforms.

Logistics and Operations Plan

The Logistics and Operations Plan is a critical component that outlines the inner workings of your business. It encompasses the management of your supply chain, detailing how you acquire raw materials and manage vendor relationships.

Inventory control is another crucial aspect, where you explain strategies for inventory management to ensure efficiency and reduce wastage. The section should also describe your production processes, emphasizing scalability and adaptability to meet changing market demands.

Quality control measures are essential to maintain product standards and customer satisfaction. This plan assures investors and stakeholders of your operational competency and readiness to meet business demands.

Highlighting your commitment to operational efficiency and customer satisfaction underlines your business’s capability to maintain smooth, effective operations even as it scales.

Example: EcoTech partners with reliable third-party manufacturers to produce our eco-friendly technology products. Our operations involve maintaining strong relationships with suppliers, ensuring quality control, and managing inventory.

We also prioritize efficient distribution through various channels, including online platforms and retail partners, to deliver products to our customers in a timely manner.

Financial Projections Plan

In the Financial Projections Plan, lay out a clear and realistic financial future for your business. This should include detailed projections for revenue, costs, and profitability over the next three to five years.

Ground these projections in solid assumptions based on your market analysis, industry benchmarks, and realistic growth scenarios. Break down revenue streams and include an analysis of the cost of goods sold, operating expenses, and potential investments.

This section should also discuss your break-even analysis, cash flow projections, and any assumptions about external funding requirements.

By presenting a thorough and data-backed financial forecast, you instill confidence in potential investors and lenders, showcasing your business’s potential for profitability and financial stability.

This forward-looking financial plan is crucial for demonstrating that you have a firm grasp of the financial nuances of your business and are prepared to manage its financial health effectively.

Example: Over the next three years, we expect to see significant growth in revenue, driven by new product launches and market expansion. Our financial projections include:

• Year 1: $1.5 million in revenue, with a net profit of $200,000.
• Year 2: $3 million in revenue, with a net profit of $500,000.
• Year 3: $4.5 million in revenue, with a net profit of $1 million.

These projections are based on realistic market analysis, growth rates, and product pricing.

Income Statement

The income statement , also known as the profit and loss statement, provides a summary of your company’s revenues and expenses over a specified period. It helps you track your business’s financial performance and identify trends, ensuring you stay on track to achieve your financial goals.

Regularly reviewing and analyzing your income statement allows you to monitor the health of your business, evaluate the effectiveness of your strategies, and make data-driven decisions to optimize profitability and growth.

Example: The income statement for EcoTech’s first year of operation is as follows:

• Revenue: $1,500,000
• Cost of Goods Sold: $800,000
• Gross Profit: $700,000
• Operating Expenses: $450,000
• Net Income: $250,000

This statement highlights our company’s profitability and overall financial health during the first year of operation.

Cash Flow Statement

A cash flow statement is a crucial part of a financial business plan that shows the inflows and outflows of cash within your business. It helps you monitor your company’s liquidity, ensuring you have enough cash on hand to cover operating expenses, pay debts, and invest in growth opportunities.

By including a cash flow statement in your business plan, you demonstrate your ability to manage your company’s finances effectively.

Example:  The cash flow statement for EcoTech’s first year of operation is as follows:

Operating Activities:

• Depreciation: $10,000
• Changes in Working Capital: -$50,000
• Net Cash from Operating Activities: $210,000

Investing Activities:

•  Capital Expenditures: -$100,000
• Net Cash from Investing Activities: -$100,000

Financing Activities:

• Proceeds from Loans: $150,000
• Loan Repayments: -$50,000
• Net Cash from Financing Activities: $100,000
• Net Increase in Cash: $210,000

This statement demonstrates EcoTech’s ability to generate positive cash flow from operations, maintain sufficient liquidity, and invest in growth opportunities.

Tips on Writing a Business Plan

1. Be clear and concise: Keep your language simple and straightforward. Avoid jargon and overly technical terms. A clear and concise business plan is easier for investors and stakeholders to understand and demonstrates your ability to communicate effectively.

2. Conduct thorough research: Before writing your business plan, gather as much information as possible about your industry, competitors, and target market. Use reliable sources and industry reports to inform your analysis and make data-driven decisions.

3. Set realistic goals: Your business plan should outline achievable objectives that are specific, measurable, attainable, relevant, and time-bound (SMART). Setting realistic goals demonstrates your understanding of the market and increases the likelihood of success.

4. Focus on your unique selling proposition (USP): Clearly articulate what sets your business apart from the competition. Emphasize your USP throughout your business plan to showcase your company’s value and potential for success.

5. Be flexible and adaptable: A business plan is a living document that should evolve as your business grows and changes. Be prepared to update and revise your plan as you gather new information and learn from your experiences.

6. Use visuals to enhance understanding: Include charts, graphs, and other visuals to help convey complex data and ideas. Visuals can make your business plan more engaging and easier to digest, especially for those who prefer visual learning.

7. Seek feedback from trusted sources: Share your business plan with mentors, industry experts, or colleagues and ask for their feedback. Their insights can help you identify areas for improvement and strengthen your plan before presenting it to potential investors or partners.

FREE Business Plan Template

To help you get started on your business plan, we have created a template that includes all the essential components discussed in the “How to Write a Business Plan” section. This easy-to-use template will guide you through each step of the process, ensuring you don’t miss any critical details.

The template is divided into the following sections:

• Mission statement
• Business Overview
• Key products or services
• Target market
• Financial highlights
• Company goals
• Strategies to achieve goals
• Measurable, time-bound objectives
• Company History
• Mission and vision
• Unique selling proposition
• Demographics
• Psychographics
• Pain points
• Industry trends
• Customer needs
• Competitor strengths and weaknesses
• Opportunities
• Competitor products and services
• Market positioning
• Pricing strategies
• Organizational structure
• Key roles and responsibilities
• Management team backgrounds
• Product or service features
• Competitive advantages
• Marketing channels
• Advertising campaigns
• Promotional activities
• Sales strategies
• Supply chain management
• Inventory control
• Production processes
• Quality control measures
• Projected revenue
• Assumptions
• Cash inflows
• Cash outflows
• Net cash flow

What is a Business Plan?

A business plan is a strategic document that outlines an organization’s goals, objectives, and the steps required to achieve them. It serves as a roadmap as you start a business , guiding the company’s direction and growth while identifying potential obstacles and opportunities.

Typically, a business plan covers areas such as market analysis, financial projections, marketing strategies, and organizational structure. It not only helps in securing funding from investors and lenders but also provides clarity and focus to the management team.

A well-crafted business plan is a very important part of your business startup checklist because it fosters informed decision-making and long-term success.

Why You Should Write a Business Plan

Understanding the importance of a business plan in today’s competitive environment is crucial for entrepreneurs and business owners. Here are five compelling reasons to write a business plan:

• Attract Investors and Secure Funding : A well-written business plan demonstrates your venture’s potential and profitability, making it easier to attract investors and secure the necessary funding for growth and development. It provides a detailed overview of your business model, target market, financial projections, and growth strategies, instilling confidence in potential investors and lenders that your company is a worthy investment.
• Clarify Business Objectives and Strategies : Crafting a business plan forces you to think critically about your goals and the strategies you’ll employ to achieve them, providing a clear roadmap for success. This process helps you refine your vision and prioritize the most critical objectives, ensuring that your efforts are focused on achieving the desired results.
• Identify Potential Risks and Opportunities : Analyzing the market, competition, and industry trends within your business plan helps identify potential risks and uncover untapped opportunities for growth and expansion. This insight enables you to develop proactive strategies to mitigate risks and capitalize on opportunities, positioning your business for long-term success.
• Improve Decision-Making : A business plan serves as a reference point so you can make informed decisions that align with your company’s overall objectives and long-term vision. By consistently referring to your plan and adjusting it as needed, you can ensure that your business remains on track and adapts to changes in the market, industry, or internal operations.
• Foster Team Alignment and Communication : A shared business plan helps ensure that all team members are on the same page, promoting clear communication, collaboration, and a unified approach to achieving the company’s goals. By involving your team in the planning process and regularly reviewing the plan together, you can foster a sense of ownership, commitment, and accountability that drives success.

What are the Different Types of Business Plans?

In today’s fast-paced business world, having a well-structured roadmap is more important than ever. A traditional business plan provides a comprehensive overview of your company’s goals and strategies, helping you make informed decisions and achieve long-term success. There are various types of business plans, each designed to suit different needs and purposes. Let’s explore the main types:

• Startup Business Plan: Tailored for new ventures, a startup business plan outlines the company’s mission, objectives, target market, competition, marketing strategies, and financial projections. It helps entrepreneurs clarify their vision, secure funding from investors, and create a roadmap for their business’s future. Additionally, this plan identifies potential challenges and opportunities, which are crucial for making informed decisions and adapting to changing market conditions.
• Internal Business Plan: This type of plan is intended for internal use, focusing on strategies, milestones, deadlines, and resource allocation. It serves as a management tool for guiding the company’s growth, evaluating its progress, and ensuring that all departments are aligned with the overall vision. The internal business plan also helps identify areas of improvement, fosters collaboration among team members, and provides a reference point for measuring performance.
• Strategic Business Plan: A strategic business plan outlines long-term goals and the steps to achieve them, providing a clear roadmap for the company’s direction. It typically includes a SWOT analysis, market research, and competitive analysis. This plan allows businesses to align their resources with their objectives, anticipate changes in the market, and develop contingency plans. By focusing on the big picture, a strategic business plan fosters long-term success and stability.
• Feasibility Business Plan: This plan is designed to assess the viability of a business idea, examining factors such as market demand, competition, and financial projections. It is often used to decide whether or not to pursue a particular venture. By conducting a thorough feasibility analysis, entrepreneurs can avoid investing time and resources into an unviable business concept. This plan also helps refine the business idea, identify potential obstacles, and determine the necessary resources for success.
• Growth Business Plan: Also known as an expansion plan, a growth business plan focuses on strategies for scaling up an existing business. It includes market analysis, new product or service offerings, and financial projections to support expansion plans. This type of plan is essential for businesses looking to enter new markets, increase their customer base, or launch new products or services. By outlining clear growth strategies, the plan helps ensure that expansion efforts are well-coordinated and sustainable.
• Operational Business Plan: This type of plan outlines the company’s day-to-day operations, detailing the processes, procedures, and organizational structure. It is an essential tool for managing resources, streamlining workflows, and ensuring smooth operations. The operational business plan also helps identify inefficiencies, implement best practices, and establish a strong foundation for future growth. By providing a clear understanding of daily operations, this plan enables businesses to optimize their resources and enhance productivity.
• Lean Business Plan: A lean business plan is a simplified, agile version of a traditional plan, focusing on key elements such as value proposition, customer segments, revenue streams, and cost structure. It is perfect for startups looking for a flexible, adaptable planning approach. The lean business plan allows for rapid iteration and continuous improvement, enabling businesses to pivot and adapt to changing market conditions. This streamlined approach is particularly beneficial for businesses in fast-paced or uncertain industries.
• One-Page Business Plan: As the name suggests, a one-page business plan is a concise summary of your company’s key objectives, strategies, and milestones. It serves as a quick reference guide and is ideal for pitching to potential investors or partners. This plan helps keep teams focused on essential goals and priorities, fosters clear communication, and provides a snapshot of the company’s progress. While not as comprehensive as other plans, a one-page business plan is an effective tool for maintaining clarity and direction.
• Nonprofit Business Plan: Specifically designed for nonprofit organizations, this plan outlines the mission, goals, target audience, fundraising strategies, and budget allocation. It helps secure grants and donations while ensuring the organization stays on track with its objectives. The nonprofit business plan also helps attract volunteers, board members, and community support. By demonstrating the organization’s impact and plans for the future, this plan is essential for maintaining transparency, accountability, and long-term sustainability within the nonprofit sector.
• Franchise Business Plan: For entrepreneurs seeking to open a franchise, this type of plan focuses on the franchisor’s requirements, as well as the franchisee’s goals, strategies, and financial projections. It is crucial for securing a franchise agreement and ensuring the business’s success within the franchise system. This plan outlines the franchisee’s commitment to brand standards, marketing efforts, and operational procedures, while also addressing local market conditions and opportunities. By creating a solid franchise business plan, entrepreneurs can demonstrate their ability to effectively manage and grow their franchise, increasing the likelihood of a successful partnership with the franchisor.

Using Business Plan Software

Creating a comprehensive business plan can be intimidating, but business plan software can streamline the process and help you produce a professional document. These tools offer a number of benefits, including guided step-by-step instructions, financial projections, and industry-specific templates. Here are the top 5 business plan software options available to help you craft a great business plan.

1. LivePlan

LivePlan is a popular choice for its user-friendly interface and comprehensive features. It offers over 500 sample plans, financial forecasting tools, and the ability to track your progress against key performance indicators. With LivePlan, you can create visually appealing, professional business plans that will impress investors and stakeholders.

2. Upmetrics

Upmetrics provides a simple and intuitive platform for creating a well-structured business plan. It features customizable templates, financial forecasting tools, and collaboration capabilities, allowing you to work with team members and advisors. Upmetrics also offers a library of resources to guide you through the business planning process.

Bizplan is designed to simplify the business planning process with a drag-and-drop builder and modular sections. It offers financial forecasting tools, progress tracking, and a visually appealing interface. With Bizplan, you can create a business plan that is both easy to understand and visually engaging.

Enloop is a robust business plan software that automatically generates a tailored plan based on your inputs. It provides industry-specific templates, financial forecasting, and a unique performance score that updates as you make changes to your plan. Enloop also offers a free version, making it accessible for businesses on a budget.

5. Tarkenton GoSmallBiz

Developed by NFL Hall of Famer Fran Tarkenton, GoSmallBiz is tailored for small businesses and startups. It features a guided business plan builder, customizable templates, and financial projection tools. GoSmallBiz also offers additional resources, such as CRM tools and legal document templates, to support your business beyond the planning stage.

Business Plan FAQs

What is a good business plan.

A good business plan is a well-researched, clear, and concise document that outlines a company’s goals, strategies, target market, competitive advantages, and financial projections. It should be adaptable to change and provide a roadmap for achieving success.

What are the 3 main purposes of a business plan?

The three main purposes of a business plan are to guide the company’s strategy, attract investment, and evaluate performance against objectives. Here’s a closer look at each of these:

• It outlines the company’s purpose and core values to ensure that all activities align with its mission and vision.
• It provides an in-depth analysis of the market, including trends, customer needs, and competition, helping the company tailor its products and services to meet market demands.
• It defines the company’s marketing and sales strategies, guiding how the company will attract and retain customers.
• It describes the company’s organizational structure and management team, outlining roles and responsibilities to ensure effective operation and leadership.
• It sets measurable, time-bound objectives, allowing the company to plan its activities effectively and make strategic decisions to achieve these goals.
• It provides a comprehensive overview of the company and its business model, demonstrating its uniqueness and potential for success.
• It presents the company’s financial projections, showing its potential for profitability and return on investment.
• It demonstrates the company’s understanding of the market, including its target customers and competition, convincing investors that the company is capable of gaining a significant market share.
• It showcases the management team’s expertise and experience, instilling confidence in investors that the team is capable of executing the business plan successfully.
• It establishes clear, measurable objectives that serve as performance benchmarks.
• It provides a basis for regular performance reviews, allowing the company to monitor its progress and identify areas for improvement.
• It enables the company to assess the effectiveness of its strategies and make adjustments as needed to achieve its objectives.
• It helps the company identify potential risks and challenges, enabling it to develop contingency plans and manage risks effectively.
• It provides a mechanism for evaluating the company’s financial performance, including revenue, expenses, profitability, and cash flow.

Can I write a business plan by myself?

Yes, you can write a business plan by yourself, but it can be helpful to consult with mentors, colleagues, or industry experts to gather feedback and insights. There are also many creative business plan templates and business plan examples available online, including those above.

We also have examples for specific industries, including a using food truck business plan , salon business plan , farm business plan , daycare business plan , and restaurant business plan .

Is it possible to create a one-page business plan?

Yes, a one-page business plan is a condensed version that highlights the most essential elements, including the company’s mission, target market, unique selling proposition, and financial goals.

How long should a business plan be?

A typical business plan ranges from 20 to 50 pages, but the length may vary depending on the complexity and needs of the business.

What is a business plan outline?

A business plan outline is a structured framework that organizes the content of a business plan into sections, such as the executive summary, company description, market analysis, and financial projections.

What are the 5 most common business plan mistakes?

The five most common business plan mistakes include inadequate research, unrealistic financial projections, lack of focus on the unique selling proposition, poor organization and structure, and failure to update the plan as circumstances change.

What questions should be asked in a business plan?

A business plan should address questions such as: What problem does the business solve? Who is the specific target market ? What is the unique selling proposition? What are the company’s objectives? How will it achieve those objectives?

What’s the difference between a business plan and a strategic plan?

A business plan focuses on the overall vision, goals, and tactics of a company, while a strategic plan outlines the specific strategies, action steps, and performance measures necessary to achieve the company’s objectives.

How is business planning for a nonprofit different?

Nonprofit business planning focuses on the organization’s mission, social impact, and resource management, rather than profit generation. The financial section typically includes funding sources, expenses, and projected budgets for programs and operations.

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