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How to Write a Rhetorical Analysis Essay–Examples & Template

rhetorical analysis model essay

What is a Rhetorical Analysis Essay?

A rhetorical analysis essay is, as the name suggests, an analysis of someone else’s writing (or speech, or advert, or even cartoon) and how they use not only words but also rhetorical techniques to influence their audience in a certain way. A rhetorical analysis is less interested in what the author is saying and more in how they present it, what effect this has on their readers, whether they achieve their goals, and what approach they use to get there. 

Its structure is similar to that of most essays: An Introduction presents your thesis, a Body analyzes the text you have chosen, breaks it down into sections and explains how arguments have been constructed and how each part persuades, informs, or entertains the reader, and a Conclusion section sums up your evaluation. 

Note that your personal opinion on the matter is not relevant for your analysis and that you don’t state anywhere in your essay whether you agree or disagree with the stance the author takes.

In the following, we will define the key rhetorical concepts you need to write a good rhetorical analysis and give you some practical tips on where to start.

Key Rhetorical Concepts

Your goal when writing a rhetorical analysis is to think about and then carefully describe how the author has designed their text so that it has the intended effect on their audience. To do that, you need to consider a number of key rhetorical strategies: Rhetorical appeals (“Ethos”, “Logos”, and “Pathos”), context, as well as claims, supports, and warrants.

Ethos, Logos, and Pathos were introduced by Aristotle, way back in the 4th century BC, as the main ways in which language can be used to persuade an audience. They still represent the basis of any rhetorical analysis and are often referred to as the “rhetorical triangle”. 

These and other rhetorical techniques can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify the concepts they are based on.

Rhetorical Appeals

Rhetorical appeal #1: ethos.

Ethos refers to the reputation or authority of the writer regarding the topic of their essay or speech and to how they use this to appeal to their audience. Just like we are more likely to buy a product from a brand or vendor we have confidence in than one we don’t know or have reason to distrust, Ethos-driven texts or speeches rely on the reputation of the author to persuade the reader or listener. When you analyze an essay, you should therefore look at how the writer establishes Ethos through rhetorical devices.

Does the author present themselves as an authority on their subject? If so, how? 

Do they highlight how impeccable their own behavior is to make a moral argument? 

Do they present themselves as an expert by listing their qualifications or experience to convince the reader of their opinion on something?

Rhetorical appeal #2: Pathos

The purpose of Pathos-driven rhetoric is to appeal to the reader’s emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a “good cause”. To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories, and employ vivid imagery so that the reader can imagine themselves in a certain situation and feel empathy with or anger towards others.

Rhetorical appeal #3: Logos

Logos, the “logical” appeal, uses reason to persuade. Reason and logic, supported by data, evidence, clearly defined methodology, and well-constructed arguments, are what most academic writing is based on. Emotions, those of the researcher/writer as well as those of the reader, should stay out of such academic texts, as should anyone’s reputation, beliefs, or personal opinions. 

Text and Context

To analyze a piece of writing, a speech, an advertisement, or even a satirical drawing, you need to look beyond the piece of communication and take the context in which it was created and/or published into account. 

Who is the person who wrote the text/drew the cartoon/designed the ad..? What audience are they trying to reach? Where was the piece published and what was happening there around that time? 

A political speech, for example, can be powerful even when read decades later, but the historical context surrounding it is an important aspect of the effect it was intended to have. 

Claims, Supports, and Warrants

To make any kind of argument, a writer needs to put forward specific claims, support them with data or evidence or even a moral or emotional appeal, and connect the dots logically so that the reader can follow along and agree with the points made.

The connections between statements, so-called “warrants”, follow logical reasoning but are not always clearly stated—the author simply assumes the reader understands the underlying logic, whether they present it “explicitly” or “implicitly”. Implicit warrants are commonly used in advertisements where seemingly happy people use certain products, wear certain clothes, accessories, or perfumes, or live certain lifestyles – with the connotation that, first, the product/perfume/lifestyle is what makes that person happy and, second, the reader wants to be as happy as the person in the ad. Some warrants are never clearly stated, and your job when writing a rhetorical analysis essay is therefore to identify them and bring them to light, to evaluate their validity, their effect on the reader, and the use of such means by the writer/creator. 

bust of plato the philosopher, rhetorical analysis essay

What are the Five Rhetorical Situations?

A “rhetorical situation” refers to the circumstance behind a text or other piece of communication that arises from a given context. It explains why a rhetorical piece was created, what its purpose is, and how it was constructed to achieve its aims.

Rhetorical situations can be classified into the following five categories:

Asking such questions when you analyze a text will help you identify all the aspects that play a role in the effect it has on its audience, and will allow you to evaluate whether it achieved its aims or where it may have failed to do so.

Rhetorical Analysis Essay Outline

Analyzing someone else’s work can seem like a big task, but as with every assignment or writing endeavor, you can break it down into smaller, well-defined steps that give you a practical structure to follow. 

To give you an example of how the different parts of your text may look when it’s finished, we will provide you with some excerpts from this rhetorical analysis essay example (which even includes helpful comments) published on the Online Writing Lab website of Excelsior University in Albany, NY. The text that this essay analyzes is this article on why one should or shouldn’t buy an Ipad. If you want more examples so that you can build your own rhetorical analysis template, have a look at this essay on Nabokov’s Lolita and the one provided here about the “Shitty First Drafts” chapter of Anne Lamott’s writing instruction book “Bird by Bird”.

Analyzing the Text

When writing a rhetorical analysis, you don’t choose the concepts or key points you think are relevant or want to address. Rather, you carefully read the text several times asking yourself questions like those listed in the last section on rhetorical situations to identify how the text “works” and how it was written to achieve that effect.

Start with focusing on the author : What do you think was their purpose for writing the text? Do they make one principal claim and then elaborate on that? Or do they discuss different topics? 

Then look at what audience they are talking to: Do they want to make a group of people take some action? Vote for someone? Donate money to a good cause? Who are these people? Is the text reaching this specific audience? Why or why not?

What tone is the author using to address their audience? Are they trying to evoke sympathy? Stir up anger? Are they writing from a personal perspective? Are they painting themselves as an authority on the topic? Are they using academic or informal language?

How does the author support their claims ? What kind of evidence are they presenting? Are they providing explicit or implicit warrants? Are these warrants valid or problematic? Is the provided evidence convincing?  

Asking yourself such questions will help you identify what rhetorical devices a text uses and how well they are put together to achieve a certain aim. Remember, your own opinion and whether you agree with the author are not the point of a rhetorical analysis essay – your task is simply to take the text apart and evaluate it.

If you are still confused about how to write a rhetorical analysis essay, just follow the steps outlined below to write the different parts of your rhetorical analysis: As every other essay, it consists of an Introduction , a Body (the actual analysis), and a Conclusion .

Rhetorical Analysis Introduction

The Introduction section briefly presents the topic of the essay you are analyzing, the author, their main claims, a short summary of the work by you, and your thesis statement . 

Tell the reader what the text you are going to analyze represents (e.g., historically) or why it is relevant (e.g., because it has become some kind of reference for how something is done). Describe what the author claims, asserts, or implies and what techniques they use to make their argument and persuade their audience. Finish off with your thesis statement that prepares the reader for what you are going to present in the next section – do you think that the author’s assumptions/claims/arguments were presented in a logical/appealing/powerful way and reached their audience as intended?

Have a look at an excerpt from the sample essay linked above to see what a rhetorical analysis introduction can look like. See how it introduces the author and article , the context in which it originally appeared , the main claims the author makes , and how this first paragraph ends in a clear thesis statement that the essay will then elaborate on in the following Body section:

Cory Doctorow ’s article on BoingBoing is an older review of the iPad , one of Apple’s most famous products. At the time of this article, however, the iPad was simply the latest Apple product to hit the market and was not yet so popular. Doctorow’s entire career has been entrenched in and around technology. He got his start as a CD-ROM programmer and is now a successful blogger and author. He is currently the co-editor of the BoingBoing blog on which this article was posted. One of his main points in this article comes from Doctorow’s passionate advocacy of free digital media sharing. He argues that the iPad is just another way for established technology companies to control our technological freedom and creativity . In “ Why I Won’t Buy an iPad (and Think You Shouldn’t, Either) ” published on Boing Boing in April of 2010, Cory Doctorow successfully uses his experience with technology, facts about the company Apple, and appeals to consumer needs to convince potential iPad buyers that Apple and its products, specifically the iPad, limit the digital rights of those who use them by controlling and mainstreaming the content that can be used and created on the device . 

Doing the Rhetorical Analysis

The main part of your analysis is the Body , where you dissect the text in detail. Explain what methods the author uses to inform, entertain, and/or persuade the audience. Use Aristotle’s rhetorical triangle and the other key concepts we introduced above. Use quotations from the essay to demonstrate what you mean. Work out why the writer used a certain approach and evaluate (and again, demonstrate using the text itself) how successful they were. Evaluate the effect of each rhetorical technique you identify on the audience and judge whether the effect is in line with the author’s intentions.

To make it easy for the reader to follow your thought process, divide this part of your essay into paragraphs that each focus on one strategy or one concept , and make sure they are all necessary and contribute to the development of your argument(s).

One paragraph of this section of your essay could, for example, look like this:

One example of Doctorow’s position is his comparison of Apple’s iStore to Wal-Mart. This is an appeal to the consumer’s logic—or an appeal to logos. Doctorow wants the reader to take his comparison and consider how an all-powerful corporation like the iStore will affect them. An iPad will only allow for apps and programs purchased through the iStore to be run on it; therefore, a customer must not only purchase an iPad but also any programs he or she wishes to use. Customers cannot create their own programs or modify the hardware in any way. 

As you can see, the author of this sample essay identifies and then explains to the reader how Doctorow uses the concept of Logos to appeal to his readers – not just by pointing out that he does it but by dissecting how it is done.

Rhetorical Analysis Conclusion

The conclusion section of your analysis should restate your main arguments and emphasize once more whether you think the author achieved their goal. Note that this is not the place to introduce new information—only rely on the points you have discussed in the body of your essay. End with a statement that sums up the impact the text has on its audience and maybe society as a whole:

Overall, Doctorow makes a good argument about why there are potentially many better things to drop a great deal of money on instead of the iPad. He gives some valuable information and facts that consumers should take into consideration before going out to purchase the new device. He clearly uses rhetorical tools to help make his case, and, overall, he is effective as a writer, even if, ultimately, he was ineffective in convincing the world not to buy an iPad . 

Frequently Asked Questions about Rhetorical Analysis Essays 

What is a rhetorical analysis essay.

A rhetorical analysis dissects a text or another piece of communication to work out and explain how it impacts its audience, how successfully it achieves its aims, and what rhetorical devices it uses to do that. 

While argumentative essays usually take a stance on a certain topic and argue for it, a rhetorical analysis identifies how someone else constructs their arguments and supports their claims.

What is the correct rhetorical analysis essay format?

Like most other essays, a rhetorical analysis contains an Introduction that presents the thesis statement, a Body that analyzes the piece of communication, explains how arguments have been constructed, and illustrates how each part persuades, informs, or entertains the reader, and a Conclusion section that summarizes the results of the analysis. 

What is the “rhetorical triangle”?

The rhetorical triangle was introduced by Aristotle as the main ways in which language can be used to persuade an audience: Logos appeals to the audience’s reason, Ethos to the writer’s status or authority, and Pathos to the reader’s emotions. Logos, Ethos, and Pathos can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify what specific concepts each is based on.

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What Is a Rhetorical Analysis and How to Write a Great One

Helly Douglas

Helly Douglas

Cover image for article

Do you have to write a rhetorical analysis essay? Fear not! We’re here to explain exactly what rhetorical analysis means, how you should structure your essay, and give you some essential “dos and don’ts.”

What is a Rhetorical Analysis Essay?

How do you write a rhetorical analysis, what are the three rhetorical strategies, what are the five rhetorical situations, how to plan a rhetorical analysis essay, creating a rhetorical analysis essay, examples of great rhetorical analysis essays, final thoughts.

A rhetorical analysis essay studies how writers and speakers have used words to influence their audience. Think less about the words the author has used and more about the techniques they employ, their goals, and the effect this has on the audience.

Image showing definitions

In your analysis essay, you break a piece of text (including cartoons, adverts, and speeches) into sections and explain how each part works to persuade, inform, or entertain. You’ll explore the effectiveness of the techniques used, how the argument has been constructed, and give examples from the text.

A strong rhetorical analysis evaluates a text rather than just describes the techniques used. You don’t include whether you personally agree or disagree with the argument.

Structure a rhetorical analysis in the same way as most other types of academic essays . You’ll have an introduction to present your thesis, a main body where you analyze the text, which then leads to a conclusion.

Think about how the writer (also known as a rhetor) considers the situation that frames their communication:

  • Topic: the overall purpose of the rhetoric
  • Audience: this includes primary, secondary, and tertiary audiences
  • Purpose: there are often more than one to consider
  • Context and culture: the wider situation within which the rhetoric is placed

Back in the 4th century BC, Aristotle was talking about how language can be used as a means of persuasion. He described three principal forms —Ethos, Logos, and Pathos—often referred to as the Rhetorical Triangle . These persuasive techniques are still used today.

Image showing rhetorical strategies

Rhetorical Strategy 1: Ethos

Are you more likely to buy a car from an established company that’s been an important part of your community for 50 years, or someone new who just started their business?

Reputation matters. Ethos explores how the character, disposition, and fundamental values of the author create appeal, along with their expertise and knowledge in the subject area.

Aristotle breaks ethos down into three further categories:

  • Phronesis: skills and practical wisdom
  • Arete: virtue
  • Eunoia: goodwill towards the audience

Ethos-driven speeches and text rely on the reputation of the author. In your analysis, you can look at how the writer establishes ethos through both direct and indirect means.

Rhetorical Strategy 2: Pathos

Pathos-driven rhetoric hooks into our emotions. You’ll often see it used in advertisements, particularly by charities wanting you to donate money towards an appeal.

Common use of pathos includes:

  • Vivid description so the reader can imagine themselves in the situation
  • Personal stories to create feelings of empathy
  • Emotional vocabulary that evokes a response

By using pathos to make the audience feel a particular emotion, the author can persuade them that the argument they’re making is compelling.

Rhetorical Strategy 3: Logos

Logos uses logic or reason. It’s commonly used in academic writing when arguments are created using evidence and reasoning rather than an emotional response. It’s constructed in a step-by-step approach that builds methodically to create a powerful effect upon the reader.

Rhetoric can use any one of these three techniques, but effective arguments often appeal to all three elements.

The rhetorical situation explains the circumstances behind and around a piece of rhetoric. It helps you think about why a text exists, its purpose, and how it’s carried out.

Image showing 5 rhetorical situations

The rhetorical situations are:

  • 1) Purpose: Why is this being written? (It could be trying to inform, persuade, instruct, or entertain.)
  • 2) Audience: Which groups or individuals will read and take action (or have done so in the past)?
  • 3) Genre: What type of writing is this?
  • 4) Stance: What is the tone of the text? What position are they taking?
  • 5) Media/Visuals: What means of communication are used?

Understanding and analyzing the rhetorical situation is essential for building a strong essay. Also think about any rhetoric restraints on the text, such as beliefs, attitudes, and traditions that could affect the author's decisions.

Before leaping into your essay, it’s worth taking time to explore the text at a deeper level and considering the rhetorical situations we looked at before. Throw away your assumptions and use these simple questions to help you unpick how and why the text is having an effect on the audience.

Image showing what to consider when planning a rhetorical essay

1: What is the Rhetorical Situation?

  • Why is there a need or opportunity for persuasion?
  • How do words and references help you identify the time and location?
  • What are the rhetoric restraints?
  • What historical occasions would lead to this text being created?

2: Who is the Author?

  • How do they position themselves as an expert worth listening to?
  • What is their ethos?
  • Do they have a reputation that gives them authority?
  • What is their intention?
  • What values or customs do they have?

3: Who is it Written For?

  • Who is the intended audience?
  • How is this appealing to this particular audience?
  • Who are the possible secondary and tertiary audiences?

4: What is the Central Idea?

  • Can you summarize the key point of this rhetoric?
  • What arguments are used?
  • How has it developed a line of reasoning?

5: How is it Structured?

  • What structure is used?
  • How is the content arranged within the structure?

6: What Form is Used?

  • Does this follow a specific literary genre?
  • What type of style and tone is used, and why is this?
  • Does the form used complement the content?
  • What effect could this form have on the audience?

7: Is the Rhetoric Effective?

  • Does the content fulfil the author’s intentions?
  • Does the message effectively fit the audience, location, and time period?

Once you’ve fully explored the text, you’ll have a better understanding of the impact it’s having on the audience and feel more confident about writing your essay outline.

A great essay starts with an interesting topic. Choose carefully so you’re personally invested in the subject and familiar with it rather than just following trending topics. There are lots of great ideas on this blog post by My Perfect Words if you need some inspiration. Take some time to do background research to ensure your topic offers good analysis opportunities.

Image showing considerations for a rhetorical analysis topic

Remember to check the information given to you by your professor so you follow their preferred style guidelines. This outline example gives you a general idea of a format to follow, but there will likely be specific requests about layout and content in your course handbook. It’s always worth asking your institution if you’re unsure.

Make notes for each section of your essay before you write. This makes it easy for you to write a well-structured text that flows naturally to a conclusion. You will develop each note into a paragraph. Look at this example by College Essay for useful ideas about the structure.

Image showing how to structure an essay

1: Introduction

This is a short, informative section that shows you understand the purpose of the text. It tempts the reader to find out more by mentioning what will come in the main body of your essay.

  • Name the author of the text and the title of their work followed by the date in parentheses
  • Use a verb to describe what the author does, e.g. “implies,” “asserts,” or “claims”
  • Briefly summarize the text in your own words
  • Mention the persuasive techniques used by the rhetor and its effect

Create a thesis statement to come at the end of your introduction.

After your introduction, move on to your critical analysis. This is the principal part of your essay.

  • Explain the methods used by the author to inform, entertain, and/or persuade the audience using Aristotle's rhetorical triangle
  • Use quotations to prove the statements you make
  • Explain why the writer used this approach and how successful it is
  • Consider how it makes the audience feel and react

Make each strategy a new paragraph rather than cramming them together, and always use proper citations. Check back to your course handbook if you’re unsure which citation style is preferred.

3: Conclusion

Your conclusion should summarize the points you’ve made in the main body of your essay. While you will draw the points together, this is not the place to introduce new information you’ve not previously mentioned.

Use your last sentence to share a powerful concluding statement that talks about the impact the text has on the audience(s) and wider society. How have its strategies helped to shape history?

Before You Submit

Poor spelling and grammatical errors ruin a great essay. Use ProWritingAid to check through your finished essay before you submit. It will pick up all the minor errors you’ve missed and help you give your essay a final polish. Look at this useful ProWritingAid webinar for further ideas to help you significantly improve your essays. Sign up for a free trial today and start editing your essays!

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You’ll find countless examples of rhetorical analysis online, but they range widely in quality. Your institution may have example essays they can share with you to show you exactly what they’re looking for.

The following links should give you a good starting point if you’re looking for ideas:

Pearson Canada has a range of good examples. Look at how embedded quotations are used to prove the points being made. The end questions help you unpick how successful each essay is.

Excelsior College has an excellent sample essay complete with useful comments highlighting the techniques used.

Brighton Online has a selection of interesting essays to look at. In this specific example, consider how wider reading has deepened the exploration of the text.

Image showing tips when reading a sample essay

Writing a rhetorical analysis essay can seem daunting, but spending significant time deeply analyzing the text before you write will make it far more achievable and result in a better-quality essay overall.

It can take some time to write a good essay. Aim to complete it well before the deadline so you don’t feel rushed. Use ProWritingAid’s comprehensive checks to find any errors and make changes to improve readability. Then you’ll be ready to submit your finished essay, knowing it’s as good as you can possibly make it.

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Helly Douglas is a UK writer and teacher, specialising in education, children, and parenting. She loves making the complex seem simple through blogs, articles, and curriculum content. You can check out her work at hellydouglas.com or connect on Twitter @hellydouglas. When she’s not writing, you will find her in a classroom, being a mum or battling against the wilderness of her garden—the garden is winning!

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How to write a rhetorical analysis

Rhetorical analysis illustration

What is a rhetorical analysis?

What are the key concepts of a rhetorical analysis, rhetorical situation, claims, supports, and warrants.

  • Step 1: Plan and prepare
  • Step 2: Write your introduction
  • Step 3: Write the body
  • Step 4: Write your conclusion

Frequently Asked Questions about rhetorical analysis

Related articles.

Rhetoric is the art of persuasion and aims to study writers’ or speakers' techniques to inform, persuade, or motivate their audience. Thus, a rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were.

This will generally involve analyzing a specific text and considering the following aspects to connect the rhetorical situation to the text:

  • Does the author successfully support the thesis or claims made in the text? Here, you’ll analyze whether the author holds to their argument consistently throughout the text or whether they wander off-topic at some point.
  • Does the author use evidence effectively considering the text’s intended audience? Here, you’ll consider the evidence used by the author to support their claims and whether the evidence resonates with the intended audience.
  • What rhetorical strategies the author uses to achieve their goals. Here, you’ll consider the word choices by the author and whether these word choices align with their agenda for the text.
  • The tone of the piece. Here, you’ll consider the tone used by the author in writing the piece by looking at specific words and aspects that set the tone.
  • Whether the author is objective or trying to convince the audience of a particular viewpoint. When it comes to objectivity, you’ll consider whether the author is objective or holds a particular viewpoint they want to convince the audience of. If they are, you’ll also consider whether their persuasion interferes with how the text is read and understood.
  • Does the author correctly identify the intended audience? It’s important to consider whether the author correctly writes the text for the intended audience and what assumptions the author makes about the audience.
  • Does the text make sense? Here, you’ll consider whether the author effectively reasons, based on the evidence, to arrive at the text’s conclusion.
  • Does the author try to appeal to the audience’s emotions? You’ll need to consider whether the author uses any words, ideas, or techniques to appeal to the audience’s emotions.
  • Can the author be believed? Finally, you’ll consider whether the audience will accept the arguments and ideas of the author and why.

Summing up, unlike summaries that focus on what an author said, a rhetorical analysis focuses on how it’s said, and it doesn’t rely on an analysis of whether the author was right or wrong but rather how they made their case to arrive at their conclusions.

Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

Now that we’ve seen what rhetorical analysis is, let’s consider some of its key concepts .

Any rhetorical analysis starts with the rhetorical situation which identifies the relationships between the different elements of the text. These elements include the audience, author or writer, the author’s purpose, the delivery method or medium, and the content:

  • Audience: The audience is simply the readers of a specific piece of text or content or printed material. For speeches or other mediums like film and video, the audience would be the listeners or viewers. Depending on the specific piece of text or the author’s perception, the audience might be real, imagined, or invoked. With a real audience, the author writes to the people actually reading or listening to the content while, for an imaginary audience, the author writes to an audience they imagine would read the content. Similarly, for an invoked audience, the author writes explicitly to a specific audience.
  • Author or writer: The author or writer, also commonly referred to as the rhetor in the context of rhetorical analysis, is the person or the group of persons who authored the text or content.
  • The author’s purpose: The author’s purpose is the author’s reason for communicating to the audience. In other words, the author’s purpose encompasses what the author expects or intends to achieve with the text or content.
  • Alphabetic text includes essays, editorials, articles, speeches, and other written pieces.
  • Imaging includes website and magazine advertisements, TV commercials, and the like.
  • Audio includes speeches, website advertisements, radio or tv commercials, or podcasts.
  • Context: The context of the text or content considers the time, place, and circumstances surrounding the delivery of the text to its audience. With respect to context, it might often also be helpful to analyze the text in a different context to determine its impact on a different audience and in different circumstances.

An author will use claims, supports, and warrants to build the case around their argument, irrespective of whether the argument is logical and clearly defined or needs to be inferred by the audience:

  • Claim: The claim is the main idea or opinion of an argument that the author must prove to the intended audience. In other words, the claim is the fact or facts the author wants to convince the audience of. Claims are usually explicitly stated but can, depending on the specific piece of content or text, be implied from the content. Although these claims could be anything and an argument may be based on a single or several claims, the key is that these claims should be debatable.
  • Support: The supports are used by the author to back up the claims they make in their argument. These supports can include anything from fact-based, objective evidence to subjective emotional appeals and personal experiences used by the author to convince the audience of a specific claim. Either way, the stronger and more reliable the supports, the more likely the audience will be to accept the claim.
  • Warrant: The warrants are the logic and assumptions that connect the supports to the claims. In other words, they’re the assumptions that make the initial claim possible. The warrant is often unstated, and the author assumes that the audience will be able to understand the connection between the claims and supports. In turn, this is based on the author’s assumption that they share a set of values and beliefs with the audience that will make them understand the connection mentioned above. Conversely, if the audience doesn’t share these beliefs and values with the author, the argument will not be that effective.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. As a result, an author may combine all three appeals to convince their audience:

  • Ethos: Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.
  • Logos: Logos refers to the reasoned argument the author uses to persuade their audience. In other words, it refers to the reasons or evidence the author proffers in substantiation of their claims and can include facts, statistics, and other forms of evidence. For this reason, logos is also the dominant approach in academic writing where authors present and build up arguments using reasoning and evidence.
  • Pathos: Through pathos, also referred to as the pathetic appeal, the author attempts to evoke the audience’s emotions through the use of, for instance, passionate language, vivid imagery, anger, sympathy, or any other emotional response.

To write a rhetorical analysis, you need to follow the steps below:

With a rhetorical analysis, you don’t choose concepts in advance and apply them to a specific text or piece of content. Rather, you’ll have to analyze the text to identify the separate components and plan and prepare your analysis accordingly.

Here, it might be helpful to use the SOAPSTone technique to identify the components of the work. SOAPSTone is a common acronym in analysis and represents the:

  • Speaker . Here, you’ll identify the author or the narrator delivering the content to the audience.
  • Occasion . With the occasion, you’ll identify when and where the story takes place and what the surrounding context is.
  • Audience . Here, you’ll identify who the audience or intended audience is.
  • Purpose . With the purpose, you’ll need to identify the reason behind the text or what the author wants to achieve with their writing.
  • Subject . You’ll also need to identify the subject matter or topic of the text.
  • Tone . The tone identifies the author’s feelings towards the subject matter or topic.

Apart from gathering the information and analyzing the components mentioned above, you’ll also need to examine the appeals the author uses in writing the text and attempting to persuade the audience of their argument. Moreover, you’ll need to identify elements like word choice, word order, repetition, analogies, and imagery the writer uses to get a reaction from the audience.

Once you’ve gathered the information and examined the appeals and strategies used by the author as mentioned above, you’ll need to answer some questions relating to the information you’ve collected from the text. The answers to these questions will help you determine the reasons for the choices the author made and how well these choices support the overall argument.

Here, some of the questions you’ll ask include:

  • What was the author’s intention?
  • Who was the intended audience?
  • What is the author’s argument?
  • What strategies does the author use to build their argument and why do they use those strategies?
  • What appeals the author uses to convince and persuade the audience?
  • What effect the text has on the audience?

Keep in mind that these are just some of the questions you’ll ask, and depending on the specific text, there might be others.

Once you’ve done your preparation, you can start writing the rhetorical analysis. It will start off with an introduction which is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text.

The introduction also summarizes the text and the main ideas you’ll discuss in your analysis. Most importantly, however, is your thesis statement . This statement should be one sentence at the end of the introduction that summarizes your argument and tempts your audience to read on and find out more about it.

After your introduction, you can proceed with the body of your analysis. Here, you’ll write at least three paragraphs that explain the strategies and techniques used by the author to convince and persuade the audience, the reasons why the writer used this approach, and why it’s either successful or unsuccessful.

You can structure the body of your analysis in several ways. For example, you can deal with every strategy the author uses in a new paragraph, but you can also structure the body around the specific appeals the author used or chronologically.

No matter how you structure the body and your paragraphs, it’s important to remember that you support each one of your arguments with facts, data, examples, or quotes and that, at the end of every paragraph, you tie the topic back to your original thesis.

Finally, you’ll write the conclusion of your rhetorical analysis. Here, you’ll repeat your thesis statement and summarize the points you’ve made in the body of your analysis. Ultimately, the goal of the conclusion is to pull the points of your analysis together so you should be careful to not raise any new issues in your conclusion.

After you’ve finished your conclusion, you’ll end your analysis with a powerful concluding statement of why your argument matters and an invitation to conduct more research if needed.

A rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were. Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

The steps to write a rhetorical analysis include:

Your rhetorical analysis introduction is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text. The introduction also summarizes the text and the main ideas you’ll discuss in your analysis.

Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. The 3 types of appeals are ethos, logos, and pathos.

rhetorical analysis model essay

  • How it works

How to Write a Rhetorical Analysis Essay

Published by Grace Graffin at August 22nd, 2021 , Revised On August 22, 2023

“In a rhetorical analysis essay , the author analyses the text rhetorically. A rhetorical analysis essay exploits figures of speech to have a compelling or persuasive effect on the audience.”

This means that it looks at how the author says what they are saying rather than what they are saying. In a nutshell, a literary analysis essay explores the techniques, goals, and appeals to the readers.

The  structure  of a rhetorical analysis essay is similar to that of an  argumentative essay . It starts by making a bold claim to hook the readers and present the  thesis statement  in the  introduction  section. The  main body  discusses the text, and the  conclusion  chapter wraps it all up.

This article explains the important conceptions of rhetorical writing and provides tips on writing a first-class rhetorical analysis essay.

The Key Concepts of Rhetoric

Rhetoric is the art of effective or persuasive writing, especially the exploitation of figures of speech and other compositional techniques to figure out how they are designed to persuade the readers. Here are a few important rhetoric concepts that you should know about.

Text and Context

When analysing text in terms of rhetoric, a text is not necessarily a piece of writing but a piece of information that needs to be analysed. This means that a text can be a piece of writing, an advertisement, a speech, or a sarcastic image.

So, in rhetoric, you will examine not only the language but also the visual components of the piece of information. Take into consideration all the elements surrounding the text, including the information about the author (or creator, designer, maker, etc.), the audience the text was developed for, and where, when, and why the text was developed.

Keeping these elements of the text in mind can help you produce an informed rhetorical analysis essay. For example, the iconic “I Have a Dream” speech from Martin Luther King, Jr.’s’ remains one of the most powerful and influential speeches. However, a person who doesn’t know the civil rights movements’ context will not understand its power.

Appeals: Logos, Ethos, Pathos

It is the appeals that enable the author to persuade the readers. The three rhetoric appeals, including logos, ethos, and pathos, were defined by famous philosopher Aristotle and referred to as the rhetoric triangle.

Logos , also known as logical appeal, is the most popular approach to making an argument in academic writing. In rhetoric, it refers to the use of reasoned arguments to convince the audience.

Ethos , also called the ethical appeal, is about the writer painting themselves as a subject expert. For example, if you are making an argument about the quality of distance education, then indicate your qualifications to show you are an expert in the field of education. Similarly, if you are arguing for the moral permissibility of after-birth abortion, then you could present yourself as a medical expert to enhance your authority and authenticity.

Pathos , also called the pathetic appeal, evokes the readers’ emotions of anger, love, sympathy, or hate. It involves the use of vivid imagery and emotional speaking to try to induce the audience’s emotions.

All three appeals are essential aspects of rhetoric. The author can use one or all three of them to persuade the readers.

Claims, Supports, and Warrants

Rhetoric always aims to express an argument, whether the readers must deduce one (e.g. from a sarcastic text) or the author clearly and logically defines one. The arguments involve claims, supports, and warrants.

A claim is a bold statement that the author expresses to grab the attention of the readers. The argument can be made out of one single claim or out of several. Claims are generally overtly specified, but they may also just be implied in some kinds of text.

Each claim needs support, which could be anything that enables the author to persuade the audience. These may appear in the form of hard evidence or responsive appeals.

Claims need support, and the warrant act as a bridge between them. A warrant takes the form of an assumption or logic. The warrant may not be stated outside the boundaries of formal argumentation – the author shoulders the readers will recognise the connection between the claim and the support. Still, it would help if you aimed to establish the implied warranty.

For example, consider the following rhetorical statement:

Rhetoric Statement

Both teams were missing their star performers; the crowd was not entertained.

We can see a claim and support in the above statement, but the warrant is not apparent. It is up to the readers to assume the warrant implied in the statement. For example, the warrant in the above statement assumes that the presence of star performers in the two teams would have entertained the crowd. Depending on the individual reader’s assumption, they may or may not be convinced by this argument.

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How to Analyse the Text?

The rhetoric analysis is all about reviewing the text in detail and raising questions to figure out the real meaning and aim behind it. Avoid selecting concepts in advance and applying them to the text. Here are some questions that you should ask:

  • Who is the author of the text? What is their background?
  • What is the purpose of the text?
  • Did the author discuss a range of topics or focus solely on the key claims made in the text?
  • Did the author use emotional appeals (sympathy, anger, love) to persuade the readers?
  • What tone did they take? Formal or informal? Imposing or personal?
  • Who was the targeted audience? Did the author successfully reach and convince their desired audience?
  • What is the nature of the support provided by the author?

By finding answers to these questions, you can successfully establish the rhetorical devices used in the text. Rather than cramming in every rhetoric device you can think of – it would be appropriate to consider the ones that directly relate to the text.

You will find below information on how to write different parts of a rhetorical analysis.

How to Write the Introduction of your Rhetorical Analysis?

The introduction of a rhetoric analysis starts with a bold opening statement. It then provides background information pertaining to the text, such as what and who the text is for, and expresses the thesis statement.

Here is an example of a rhetoric analysis introduction.

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How to Write a Rhetorical Analysis Essay

How to Write a Rhetorical Analysis Essay

3-minute read

  • 22nd August 2023

A rhetorical analysis essay is a type of academic writing that analyzes how authors use language, persuasion techniques , and other rhetorical strategies to communicate with their audience. In this post, we’ll review how to write a rhetorical analysis essay, including:

  • Understanding the assignment guidelines
  • Introducing your essay topic
  • Examining the rhetorical strategies
  • Summarizing your main points

Keep reading for a step-by-step guide to rhetorical analysis.

What Is a Rhetorical Strategy?

A rhetorical strategy is a deliberate approach or technique a writer uses to convey a message and/or persuade the audience. A rhetorical strategy typically involves using language, sentence structure, and tone/style to influence the audience to think a certain way or understand a specific point of view. Rhetorical strategies are especially common in advertisements, speeches, and political writing, but you can also find them in many other types of literature.

1.   Understanding the Assignment Guidelines

Before you begin your rhetorical analysis essay, make sure you understand the assignment and guidelines. Typically, when writing a rhetorical analysis, you should approach the text objectively, focusing on the techniques the author uses rather than expressing your own opinions about the topic or summarizing the content. Thus, it’s essential to discuss the rhetorical methods used and then back up your analysis with evidence and quotations from the text.

2.   Introducing Your Essay Topic

Introduce your essay by providing some context about the text you’re analyzing. Give a brief overview of the author, intended audience, and purpose of the writing. You should also clearly state your thesis , which is your main point or argument about how and why the author uses rhetorical strategies. Try to avoid going into detail on any points or diving into specific examples – the introduction should be concise, and you’ll be providing a much more in-depth analysis later in the text.

3.   Examining the Rhetorical Strategies

In the body paragraphs, analyze the rhetorical strategies the author uses. Here are some common rhetorical strategies to include in your discussion:

●  Ethos : Establishing trust between the writer and the audience by appealing to credibility and ethics

●  Pathos : Appealing to the audience’s emotions and values

●  Logos : Employing logic, reason, and evidence to appeal to the reader

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●  Diction : Deliberately choosing specific language and vocabulary

●  Syntax : Structuring and arranging sentences in certain ways

●  Tone : Conveying attitude or mood in certain ways

●  Literary Devices : Using metaphors, similes, analogies , repetition, etc.

Keep in mind that for a rhetorical analysis essay, you’re not usually required to find examples of all of the above rhetorical strategies. But for each one you do analyze, consider how it contributes to the author’s purpose, how it influences the audience, and what emotions or thoughts it could evoke in the reader.

4.   Summarizing Your Main Points

In your conclusion , sum up the main points of your analysis and restate your thesis. Without introducing any new points (such as topics or ideas you haven’t already covered in the main body of your essay), summarize the overall impact that the author’s rhetorical strategies likely had on their intended audience.

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rhetorical analysis model essay

How to Write a Rhetorical Analysis: Full Guide

rhetorical analysis model essay

Have you ever been completely fascinated by a speech or ad, wondering how it managed to convince you so effectively? From powerful political speeches to catchy commercials, persuasion is all around us, shaping our thoughts and choices every day.

In this guide, we'll explain all about a rhetorical analysis essay. We'll break down the clever tricks writers and speakers use to win over their audience, like how they choose their words carefully and play with our emotions. This article will give you the tools you need to understand and analyze texts more deeply. So, let’s jump right in and start by understanding the nature of this assignment first.

What is a Rhetorical Analysis Essay

A rhetorical analysis essay is a type of essay where you examine how authors or speakers use words, phrases, and other techniques to influence or persuade their audience. This type of essay focuses on analyzing the strategies used by the writer or speaker to achieve their purpose, whether it's to inform, persuade, entertain, or provoke.

You'll dissect the text or speech into its components, looking at how each part contributes to the overall message. This might involve examining the introduction, thesis statement, body paragraphs, evidence, and conclusion.

Once you've identified the strategies used, you'll assess their effectiveness in achieving the author's or speaker's purpose. This involves considering the intended audience, context, and the impact of the communication.

As per our essay writing service , some common topics for rhetorical analysis include analyzing speeches by influential leaders, dissecting political advertisements, or examining the rhetoric used in literary works.

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Rhetorical Analysis Topic Ideas

Now that we've grasped the essence of a rhetorical analysis essay let's explore some potential topics you might consider for your own analysis. Here are 15 specific ideas to get you started:

  • The Use of Metaphors in Barack Obama's 'Yes We Can' Speech
  • Visual Rhetoric in Dove's 'Real Beauty' Advertising Campaign
  • The Role of Irony in Jonathan Swift's 'A Modest Proposal'
  • The Manipulation of Emotions in Coca-Cola's 'Share a Coke' Campaign
  • The Repetition Technique in Winston Churchill's 'We Shall Fight on the Beaches' Speech
  • The Argument Structure in Michelle Obama's Speech on Education
  • The Use of Imagery in Edgar Allan Poe's 'The Raven'
  • Gender Stereotypes in Old Spice's 'The Man Your Man Could Smell Like' Ad
  • Satirical Elements in George Orwell's 'Animal Farm'
  • The Influence of Tone in Greta Thunberg's Climate Change Speeches
  • Political Symbolism in Banksy's Street Art
  • Humor as Persuasion in Ellen DeGeneres' Stand-Up Comedy
  • The Power of Silence in Emma Watson's UN Speech on Gender Equality
  • Ethical Appeals in ASPCA's Animal Rights Advertisements
  • The Cultural References in Super Bowl Commercials: A Case Study

How to Write a Rhetorical Analysis

Understanding how to start a rhetorical analysis essay involves dissecting a piece of communication to learn how it works and what effect it aims to achieve. This analytical process typically includes five paragraphs and three main parts: an introduction, three body paragraphs, and a conclusion. Below, our analytical essay writing service will explain each in more detail

Rhetorical Analysis Essay Outline

Major Rhetorical Elements

Before heading towards the analysis process, it's essential to grasp some key rhetorical concepts that will help guide your examination of the text or speech. These concepts provide a framework for understanding how authors and speakers use language to persuade and influence their audience.

Ethos, pathos logos in rhetorical analysis form the foundation of persuasive communication and are often intertwined in rhetorical strategies. Ethos refers to the credibility or authority of the speaker or author. Pathos involves appealing to the audience's emotions, while logos appeals to reason and logic.

There are also other rhetorical devices that are specific techniques or patterns of language used to convey meaning or evoke particular responses. Examples include metaphor, simile, imagery, irony, repetition, and hyperbole. Recognizing and analyzing these devices can provide insight into the author's intended message and its impact on the audience.

Tone and mood also play crucial roles in shaping the audience's perception and response to the communication. Tone refers to the author's attitude toward the subject matter, while mood describes the emotional atmosphere created by the text.

Whether you ask us - write my essay , or tackle the task yourself, familiarizing yourself with these concepts will help you analyze the text and persuade the audience more effectively.

Understanding Rhetorical Appeals

Understanding Rhetorical Appeals

First off, what is ethos in rhetorical analysis? Well, it revolves around establishing the credibility and authority of the speaker or author. This appeal seeks to convince the audience that the communicator is trustworthy, knowledgeable, and reliable. Ethos in rhetorical analysis can be built through various means, including:

  • Professional Credentials : Demonstrating expertise in the subject matter through relevant qualifications or experience.
  • Personal Character : Highlighting traits such as honesty, integrity, and sincerity to engender trust and respect.
  • Association : Aligning oneself with respected individuals, institutions, or causes to enhance credibility by association.

For instance, in a health-related speech, a doctor might leverage their medical expertise and professional experience (credentials) to establish ethos. Similarly, a celebrity endorsing a product is using their fame and reputation (association) to persuade consumers.

Now, let's understand what is pathos in rhetorical analysis. Pathos involves appealing to the audience's emotions, aiming to evoke feelings such as empathy, sympathy, joy, anger, or fear. This emotional connection can be a powerful tool for persuasion, as it resonates with the audience on a personal level. Strategies for employing pathos in rhetorical analysis include:

  • Vivid Imagery : Painting a vivid picture or narrative that elicits strong emotional responses from the audience.
  • Anecdotes : Sharing personal stories or anecdotes that evoke empathy or sympathy and make the message more relatable.
  • Language Choice : Using emotive language, sensory details, and rhetorical devices to evoke specific emotional reactions.

For example, in a charity advertisement for children in need, images of impoverished and suffering children coupled with heart-wrenching stories (anecdotes) are used to evoke feelings of compassion and a desire to help.

Lastly, what is logos in rhetorical analysis, you may ask. It appeals to reason and logic, aiming to persuade the audience through rational argumentation and evidence. This appeal relies on facts, statistics, logical reasoning, and sound arguments to convince the audience of the validity of the message. Strategies for employing logos in rhetorical analysis include:

  • Factual Evidence : Providing empirical data, research findings, or expert opinions to support the argument.
  • Logical Reasoning : Presenting a well-structured argument with clear premises and conclusions that logically follow one another.
  • Counterarguments : Addressing potential counterarguments and refuting them with logical reasoning and evidence.

For instance, in a persuasive essay advocating for environmental conservation, the author might present scientific data on climate change (factual evidence) and use logical reasoning to explain the consequences of inaction.

Text and Context

Text analysis involves closely examining the language, structure, and rhetorical devices employed within the communication. This includes identifying key themes, rhetorical appeals, persuasive strategies, and stylistic elements used by the author or speaker to convey their message.

For example, in a political speech advocating for healthcare reform, text analysis might involve identifying the use of rhetorical appeals such as ethos (e.g., highlighting the speaker's experience in healthcare policy), pathos (e.g., sharing anecdotes of individuals struggling with medical costs), and logos (e.g., presenting statistics on healthcare affordability).

Contextual analysis involves considering the broader social, cultural, and historical factors that shape communication and influence its reception. This includes examining the audience demographics, the political and cultural climate, the historical events surrounding the communication, and any relevant societal norms or values.

For instance, when analyzing a historical speech advocating for civil rights, contextual research paper writers might involve considering the social and political context of the time, including prevailing attitudes towards race, ongoing civil rights movements, and recent legislative developments.

Claims, Supports, and Warrants

A claim is a statement or assertion that the author or speaker is advocating for or seeking to prove. Claims can take various forms, including factual claims (assertions of fact), value claims (judgments about what is good or bad), and policy claims (proposals for action). For example, in an argumentative essay about the importance of exercise, the claim might be that regular physical activity is essential for maintaining good health.

Supports are the evidence, reasoning, or examples provided to substantiate and strengthen the claims being made. Supports can take many forms, including empirical data, expert testimony, personal anecdotes, logical reasoning, and analogies. The quality and relevance of the supports provided play a critical role in the persuasiveness of the argument.

Continuing with the example of the argumentative essay about exercise, supports might include scientific studies demonstrating the health benefits of physical activity, testimonials from fitness experts, and personal stories of individuals who have experienced positive changes from incorporating exercise into their routine.

Warrants are the underlying assumptions or principles that connect the supports to the claims. They provide the reasoning or justification for why the supports are relevant and valid evidence for supporting the claims. Warrants are often implicit rather than explicit and require careful analysis to uncover. In the context of the essay on exercise, the warrant connecting the supports to the claim might be the assumption that actions that promote good health are inherently valuable and worthy of pursuit.

Rhetorical Analysis Essay Outline

Whether you opt for the option to buy essay or start writing it yourself, it's important to use a clear plan to organize your thoughts well. This plan usually includes four main steps, each looking at different parts of your analysis.

Analyzing the Text

Before writing a rhetorical analysis, take the time to thoroughly analyze the text you'll be examining. This means more than just skimming through it; it requires a thorough understanding of its subtleties and complexities. Here are some questions to guide your analysis:

  • How does the text try to sway its audience? What methods does it use to convince or influence them?
  • Which rhetorical appeals—ethos (credibility), pathos (emotion), logos (logic)—does the author use, and how do they contribute to the overall argument?
  • What specific rhetorical devices and strategies does the author employ to effectively convey their message? Are there any patterns or recurring motifs?
  • How does the structure of the text contribute to its persuasive power or overall impact?
  • Are there any cultural, historical, or contextual factors that influence how the text is perceived or understood?

By scrutinizing the text in this manner, you'll gain a deeper understanding of how it functions and the techniques employed by the author to achieve their desired effect.

Rhetorical Analysis Introduction

The introduction sets the stage for your analysis by providing essential context and framing the discussion. Start by introducing the text you're analyzing, including the author's name and the title of the work. Provide some background information to give context to your analysis. For example, if you're analyzing a speech, mention the occasion or event where it was delivered.

Next, summarize the main arguments or claims made by the author. Highlight the rhetorical techniques they use to persuade their audience. Are they appealing to logic, emotion, credibility, or a combination of these? Use specific examples from the text to illustrate these techniques discussed by our dissertation service .

For instance, if you're analyzing a speech on climate change, mention the speaker's expertise in environmental science to establish credibility. Summarize the key points they make about the consequences of inaction and the urgent need for change.

Finally, conclude your introduction with a clear thesis statement. This statement should encapsulate the main argument or purpose of your analysis.

Rhetorical Analysis Body Paragraph

The body paragraphs form the crux of your analysis, where you delve into the details of the text and dissect its rhetorical strategies. Each paragraph should focus on a specific aspect of the text, such as the use of ethos, pathos, logos, or specific rhetorical devices.

Utilize Aristotle's rhetorical triangle and other key concepts introduced earlier to guide your analysis. Provide quotations or examples from the text to illustrate your points and explain why the author chose certain approaches. Evaluate the effectiveness of these strategies in achieving the author's goals and persuading the audience.

For instance, if you're discussing the use of pathos in a marketing campaign, analyze the emotional appeal of the imagery or language used and consider how it resonates with the target audience.

Rhetorical Analysis Conclusion

In the conclusion, it's crucial to reinforce your main arguments and evaluate the author's effectiveness in achieving their goals, whether you're writing an MLA or APA essay format . Reflect on the overall impact of the text on both its immediate audience and society at large, underscoring the importance of your analysis.

Resist the temptation to introduce new ideas in the conclusion. Instead, draw upon the points you've already explored in the body of your essay to strengthen your analysis. Conclude with a poignant statement that resonates with your readers, encapsulating the essence of your interpretation and leaving a lasting impression. This final remark should tie together the threads of your analysis, leaving the reader with a deeper understanding of the text's rhetorical strategies and significance.

Rhetorical Analysis Essay Example

In this section, you'll discover two essay samples that skillfully demonstrate the application of rhetorical analysis. These examples offer insightful insights into the effective use of rhetorical techniques in writing.

5 Rhetorical Analysis Essay Tips

Here are five focused tips that will help you lay a solid foundation for your examination.

  • Dissect Rhetorical Strategies : Break down the text to identify specific rhetorical devices such as metaphor, simile, or parallelism.
  • Evaluate Tone and Diction : Pay attention to the author's tone and word choice. Analyze how these elements contribute to the overall mood of the text.
  • Probe Ethos, Pathos, Logos : Explore how the author establishes credibility (ethos), evokes emotions (pathos), and employs logic (logos) to sway the audience.
  • Contextualize Historical Significance : Consider the historical, cultural, and social backdrop against which the text was written.
  • Craft a Structured Analysis : Organize your essay with a clear introduction, body paragraphs focusing on specific rhetorical elements, and a conclusion that synthesizes your findings.

Final Words

As we near the end, it's important to analyze carefully whether you're examining a speech, an advertisement, or a story. Pay attention to the smart tactics that influence our thinking. It's all about revealing how we communicate and relate to one another. Ultimately, understanding rhetoric offers a fresh perspective on the world beyond just academic success.

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Rhetorical Analysis

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Almost every text makes an argument. Rhetorical analysis is the process of evaluating elements of a text and determining how those elements impact the success or failure of that argument. Often rhetorical analyses address written arguments, but visual, oral, or other kinds of “texts” can also be analyzed. 

Rhetorical Features—What to Analyze

Asking the right questions about how a text is constructed will help you determine the focus of your rhetorical analysis. A good rhetorical analysis does not try to address every element of a text; discuss just those aspects with the greatest [positive or negative] impact on the text’s effectiveness. 

The Rhetorical Situation

Remember that no text exists in a vacuum. The rhetorical situation of a text refers to the context in which it is written and read, the audience to whom it is directed, and the purpose of the writer. 

The Rhetorical Appeals

A writer makes many strategic decisions when attempting to persuade an audience. Considering the following rhetorical appeals will help you understand some of these strategies and their effect on an argument. Generally, writers should incorporate a variety of different rhetorical appeals rather than relying on only one kind. 

Ethos (appeal to the writer’s credibility)

  • What is the writer’s purpose (to argue, explain, teach, defend, call to action, etc.)?
  • Do you trust the writer? Why?
  • Is the writer an authority on the subject? What credentials does the writer have?
  • Does the writer address other viewpoints?
  • How does the writer’s word choice or tone affect how you view the writer?

Pathos (appeal to emotion or to an audience’s values or beliefs)

  • Who is the target audience for the argument?
  • How is the writer trying to make the audience feel (i.e., sad, happy, angry, guilty)?
  • Is the writer making any assumptions about the background, knowledge, values, etc. of the audience?

Logos (appeal to logic)

  • Is the writer’s evidence relevant to the purpose of the argument? Is the evidence current (if applicable)? Does the writer use a variety of sources to support the argument?
  • What kind of evidence is used (i.e., expert testimony, statistics, proven facts)?
  • Do the writer’s points build logically upon each other?
  • Where in the text is the main argument stated? How does that placement affect the success of the argument?
  • Does the writer’s thesis make that purpose clear?

Kairos (appeal to timeliness)

  • When was the argument originally presented?
  • Where was the argument originally presented?
  • What circumstances may have motivated the argument?
  • Does the particular time or situation in which this text is written make it more compelling or persuasive?
  • What would an audience at this particular time understand about this argument?

Writing a Rhetorical Analysis Essay

No matter the kind of text you are analyzing, remember that the text’s subject matter is never the focus of a rhetorical analysis. The most common error writers make when writing rhetorical analyses is to address the topic or opinion expressed by an author instead of focusing on how that author constructs an argument.

You must read and study a text critically in order to distinguish its rhetorical elements and strategies from its content or message. By identifying and understanding how audiences are persuaded, you become more proficient at constructing your own arguments and in resisting faulty arguments made by others.

A thesis for a rhetorical analysis does not address the content of the writer’s argument. Instead, the thesis should be a statement about specific rhetorical strategies the writer uses and whether or not they make a convincing argument.

Incorrect: Smith’s editorial promotes the establishment of more green space in the Atlanta area through the planting of more trees along major roads.

This statement is summarizing the meaning and purpose of Smith’s writing rather than making an argument about how – and how effectively – Smith presents and defends his position.

Correct: Through the use of vivid description and testimony from affected citizens, Smith makes a powerful argument for establishing more green space in the Atlanta area.

Correct: Although Smith’s editorial includes vivid descriptions of the destruction of green space in the Atlanta area, his argument will not convince his readers because his claim is not backed up with factual evidence.

These statements are both focused on how Smith argues, and both make a claim about the effectiveness of his argument that can be defended throughout the paper with examples from Smith’s text.

Introduction

The introduction should name the author and the title of the work you are analyzing. Providing any relevant background information about the text and state your thesis (see above). Resist the urge to delve into the topic of the text and stay focused on the rhetorical strategies being used.

Summary of argument

Include a short summary of the argument you are analyzing so readers not familiar with the text can understand your claims and have context for the examples you provide.

The body of your essay discusses and evaluates the rhetorical strategies (elements of the rhetorical situation and rhetorical appeals – see above) that make the argument effective or not. Be certain to provide specific examples from the text for each strategy you discuss and focus on those strategies that are most important to the text you are analyzing. Your essay should follow a logical organization plan that your reader can easily follow.

Go beyond restating your thesis; comment on the effect or significance of the entire essay. Make a statement about how important rhetorical strategies are in determining the effectiveness of an argument or text.

Analyzing Visual Arguments

The same rhetorical elements and appeals used to analyze written texts also apply to visual arguments. Additionally, analyzing a visual text requires an understanding of how design elements work together to create certain persuasive effects (or not). Consider how elements such as image selection, color, use of space, graphics, layout, or typeface influence an audience’s reaction to the argument that the visual was designed to convey.

This material was developed by the KSU Writing Center and is licensed under a  Creative Commons Attribution 4.0 International License . All materials created by the KSU Writing Center are free to use and can be adopted, remixed, and shared at will as long as the materials are attributed. Please keep this information on materials you adapt or adopt for attribution purposes. 

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Rhetorical Analysis Sample Essay

Harriet Clark

Ms. Rebecca Winter

13 Feb. 2015

Not Quite a Clean Sweep: Rhetorical Strategies in

Grose's "Cleaning: The Final Feminist Frontier”

A woman’s work is never done: many American women grow up with this saying and feel it to be true. 1 One such woman, author Jessica Grose, wrote “Cleaning: The Final Feminist Frontier,” published in 2013 in the New Republic, 2 and she argues that while the men recently started taking on more of the childcare and cooking, cleaning still falls unfairly on women. 3 Grose begins building her credibility with personal facts and reputable sources, citing convincing facts and statistics, and successfully employing emotional appeals; however, toward the end of the article, her attempts to appeal to readers’ emotions weaken her credibility and ultimately, her argument. 4

In her article, Grose first sets the stage by describing a specific scenario of house-cleaning with her husband after being shut in during Hurricane Sandy, and then she outlines the uneven distribution of cleaning work in her marriage and draws a comparison to the larger feminist issue of who does the cleaning in a relationship. Grose continues by discussing some of the reasons that men do not contribute to cleaning: the praise for a clean house goes to the woman; advertising and media praise men’s cooking and childcare, but not cleaning; and lastly, it is just not fun. Possible solutions to the problem, Grose suggests, include making a chart of who does which chores, dividing up tasks based on skill and ability, accepting a dirtier home, and making cleaning more fun with gadgets. 5

Throughout her piece, Grose uses many strong sources that strengthen her credibility and appeal to ethos, as well as build her argument. 6 These sources include, “sociologists Judith Treas and Tsui-o Tai,” “a 2008 study from the University of New Hampshire,” and “P&G North America Fabric Care Brand Manager, Matthew Krehbiel” (qtd. in Grose). 7 Citing these sources boosts Grose’s credibility by showing that she has done her homework and has provided facts and statistics, as well as expert opinions to support her claim. She also uses personal examples from her own home life to introduce and support the issue, which shows that she has a personal stake in and first-hand experience with the problem. 8

Adding to her ethos appeals, Grose uses strong appeals to logos, with many facts and statistics and logical progressions of ideas. 9 She points out facts about her marriage and the distribution of household chores: “My husband and I both work. We split midnight baby feedings ...but ... he will admit that he’s never cleaned the bathroom, that I do the dishes nine times out of ten, and that he barely knows how the washer and dryer work in the apartment we’ve lived in for over eight months.” 10 These facts introduce and support the idea that Grose does more household chores than her husband. Grose continues with many statistics:

[A]bout 55 percent of American mothers employed full time do some housework on an average day, while only 18 percent of employed fathers do. ... [W]orking women with children are still doing a week and a half more of “second shift” work each year than their male partners. ... Even in the famously gender-neutral Sweden, women do 45 minutes more housework a day than their male partners. 11

These statistics are a few of many that logically support her claim that it is a substantial and real problem that men do not do their fair share of the chores. The details and numbers build an appeal to logos and impress upon the reader that this is a problem worth discussing. 12

Along with strong logos appeals, Grose effectively makes appeals to pathos in the beginning and middle sections. 13 Her introduction is full of emotionally-charged words and phrases that create a sympathetic image; Grose notes that she “was eight months pregnant” and her husband found it difficult to “fight with a massively pregnant person.” 14 The image she evokes of the challenges and vulnerabilities of being so pregnant, as well as the high emotions a woman feels at that time effectively introduce the argument and its seriousness. Her goal is to make the reader feel sympathy for her. Adding to this idea are words and phrases such as, “insisted,” “argued,” “not fun,” “sucks” “headachey,” “be judged,” “be shunned” (Grose). All of these words evoke negative emotions about cleaning, which makes the reader sympathize with women who feel “judged” and shunned”—very negative feelings. Another feeling Grose reinforces with her word choice is the concept of fairness: “fair share,” “a week and a half more of ‘second shift’ work,” “more housework,” “more gendered and less frequent.” These words help establish the unfairness that exists when women do all of the cleaning, and they are an appeal to pathos, or the readers’ feelings of frustration and anger with injustice. 15

However, the end of the article lacks the same level of effectiveness in the appeals to ethos. 16 For example, Grose notes that when men do housework, they are considered to be “’enacting “small instances of gender heroism,” or ‘SIGH’s’—which, barf.” 17 The usage of the word “barf” is jarring to the reader; unprofessional and immature, it is a shift from the researched, intelligent voice she has established and the reader is less likely to take the author seriously. This damages the strength of her credibility and her argument. 18

Additionally, her last statement in the article refers to her husband in a way that weakens the argument. 19 While returning to the introduction’s hook in the conclusion is a frequently-used strategy, Grose chooses to return to her discussion of her husband in a humorous way: Grose discusses solutions, and says there is “a huge, untapped market ... for toilet-scrubbing iPods. I bet my husband would buy one.” 20 Returning to her own marriage and husband is an appeal to ethos or personal credibility, and while that works well in the introduction, in the conclusion, it lacks the strength and seriousness that the topic deserves and was given earlier in the article. 21

Though Grose begins the essay by effectively persuading her readers of the unfair distribution of home-maintenance cleaning labor, she loses her power in the end, where she most needs to drive home her argument. Readers can see the problem exists in both her marriage and throughout the world; however, her shift to humor and sarcasm makes the reader not take the problem as seriously in the end. 22 Grose could have more seriously driven home the point that a woman’s work could be done: by a man. 23

Works Cited

Grose, Jessica. “Cleaning: The Final Feminist Frontier.” New Republic. The New Republic, 19 Mar. 2013. Web. 28 Mar. 2014.

  • Article author's claim or purpose
  • Summary of the article's main point in the second paragraph (could also be in the introduction)
  • Third paragraph begins with a transition and topic sentence that reflects the first topic in the thesis
  • Quotes illustrate how the author uses appeals to ethos
  • Analysis explains how the quotes show the effective use of ethos as noted in the thesis
  • Transition and topic sentence about the second point from the thesis
  • Quote that illustrates appeals to logos
  • Analysis explains how the quotes show the effective use of logos, as noted in the thesis
  • Transition and topic sentence about the third point from the thesis
  • Quotes that illustrate appeals to pathos
  • Analysis explains how the quotes show the effective use of pathos, as noted in the thesis
  • Transition and topic sentence about fourth point from the thesis
  • Quote illustrates how the author uses appeal to ethos
  • Analysis explains how quote supports thesis
  • Transition and topic sentence about fourth point from thesis
  • Conclusion returns to the ideas in the thesis and further develops them
  • Last sentence returns to the hook in the introduction

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How To Write a Rhetorical Analysis Essay

David Costello

A rhetorical analysis essay is a type of academic writing where the author looks at a topic in great detail and articulates their perspective on the matter using effective and persuasive methods. The essence of this type of essay is to evaluate a text, often a speech or a written article, based on the strategies used by the original author to persuade their audience.

Understanding and writing a rhetorical analysis essay is an important skill, particularly for students in humanities and social science fields. It not only sharpens one's analytical skills but also enhances the ability to dissect intricate arguments and expose the underlying intent.

In this post, we will walk you through the step-by-step process of crafting an effective rhetorical analysis essay. We'll start with the basics of rhetoric, followed by the pre-writing stages and the development of a thesis statement. Next, we'll dive into how to structure your essay and guide you on how to write compelling introductions, body paragraphs, and conclusions. Lastly, we will touch upon the critical stages of revising and editing your essay.

Overview of ethos, pathos, and logos

Ethos, Pathos, and Logos are integral elements of persuasive communication, first outlined by the ancient Greek philosopher, Aristotle .

  • Ethos: This refers to the credibility or ethical appeal of the speaker or writer. When utilizing ethos, the author establishes their authority and credibility on the topic, which in turn, instills trust in the audience.
  • Pathos: This is the emotional appeal that targets the audience's feelings and values. By using pathos, the author can provoke an emotional response in the audience, thereby making the argument more relatable and impactful.
  • Logos: This involves the logical appeal, where arguments are constructed using solid evidence and sound reasoning. Through logos, the author can present a clear and rational argument that speaks to the audience's intellect.

In a nutshell, Ethos, Pathos, and Logos are vital tools in the rhetoric toolbox. An understanding of these elements not only aids in crafting a persuasive argument but also equips one with the skills to critically analyze and interpret the work of others.

Explanation of the rhetorical situation

The rhetorical situation is a fundamental concept in rhetoric, which encompasses the context in which communication occurs. It's made up of four key components: author, audience, purpose, and context.

  • Author: The author is the person who creates the message. In a rhetorical analysis, understanding the author involves recognizing their background, their perspective, and their credibility, as these can influence the arguments they make and the strategies they employ.
  • Audience: The audience refers to the receivers of the message. They could be readers of a text, listeners of a speech, or viewers of a media piece. The audience's characteristics, such as their beliefs, values, and experiences, can affect how they interpret the message. Therefore, authors often tailor their rhetorical strategies to appeal to their specific audience.
  • Purpose: The purpose is the goal or intent behind the message. It could be to inform, persuade, entertain, or inspire. Identifying the purpose can help you understand why certain rhetorical strategies were chosen over others.
  • Context: The context includes the circumstances, time, and place in which the communication occurs. It could be a historical event, a social issue, or a cultural trend. The context can influence both the author's creation of the message and the audience's interpretation of it.

Understanding the rhetorical situation is essential in a rhetorical analysis essay because it provides the framework within which the communication takes place. By analyzing the author, audience, purpose, and context, you can gain deeper insights into the rhetorical strategies used in the text and their effectiveness.

Significance of these elements in a rhetorical analysis essay

Understanding Ethos, Pathos, Logos, and the rhetorical situation is foundational to writing an effective rhetorical analysis essay. Each of these elements plays a significant role in not only shaping the author's message but also in how that message is received by the audience.

  • Ethos, Pathos, Logos: Identifying the use of these persuasive strategies gives you a clear insight into the author's approach to persuading their audience. Whether they're appealing to the audience's sense of trust (ethos), emotion (pathos), or logic (logos), understanding these tactics equips you with the ability to dissect the author's argument and evaluate its effectiveness.
  • Rhetorical Situation: Recognizing the author, audience, purpose, and context is key to understanding the broader framework within which the argument is made. Knowing the author's background and viewpoint can reveal biases or strengths in the argument. Understanding the audience can highlight why certain appeals were used and how they might be received. Identifying the purpose can clarify the author's main goal and message. Finally, acknowledging the context can illuminate external factors that might influence both the creation and reception of the argument.

In a rhetorical analysis essay, these elements serve as the bedrock of your evaluation. They help you discern not just what the author's argument is, but also how and why it is presented in a certain way, and how effectively it reaches its intended audience. Consequently, this understanding enhances your capacity to critique and analyze persuasive communication in various forms.

Pre-writing steps

Before you start writing your rhetorical analysis essay, it's important to thoroughly understand the text you are analyzing. This stage, often known as the pre-writing stage, involves careful reading, understanding the rhetorical situation, and identifying the use of Ethos, Pathos, and Logos in the text.

Carefully reading and understanding the text

The first step is to read the text carefully, making sure you understand the overall argument that the author is making. It may be helpful to read the text multiple times to ensure that you grasp the nuances and subtleties. Take note of the author's main points, their supporting arguments, and the evidence they use. Pay attention to the language, tone, and style of writing as well.

Identifying the rhetorical situation in the text

Next, identify the rhetorical situation of the text - the author, audience, purpose, and context. Understanding who the author is and their perspective can shed light on the stance they take. Consider who the intended audience is and how this might influence the author's argument. Identify the purpose or goal of the text, and consider the context within which the text was created. Each of these factors could influence the rhetorical strategies used by the author.

Taking notes of effective use of ethos, pathos, and logos

Lastly, identify the use of Ethos, Pathos, and Logos in the text. Take note of instances where the author establishes their credibility (ethos), appeals to the audience's emotions (pathos), or uses logical arguments and evidence (logos). These notes will serve as the basis for your analysis of how the author constructs their argument and persuades their audience.

These pre-writing steps lay the groundwork for a well-structured, thorough, and effective rhetorical analysis essay. Remember, the key to a successful rhetorical analysis is not just in writing well, but in understanding the text deeply and completely.

Constructing your thesis statement

One of the crucial elements of a rhetorical analysis essay, or any academic essay for that matter, is the thesis statement . It guides your analysis and gives your reader a clear understanding of your perspective.

Importance of a strong, clear thesis statement

A well-crafted thesis statement is pivotal to a successful essay. It sets the tone for your entire analysis and provides your reader with insight into what they can expect from your essay. A clear and strong thesis statement illustrates your main argument and the points that support it. It enables the reader to understand your stance and how you intend to support it using your analysis of the text.

Tips for crafting a robust thesis statement for a rhetorical analysis essay

Creating a sound thesis statement requires precision and clarity. Here are some tips to guide you:

  • Make it clear and concise: Your thesis statement should be straightforward and to the point. It should effectively summarize your main argument in one to two sentences.
  • Mention the author, text, and rhetorical strategies: Your thesis statement should mention the text you're analyzing, the author, and the key rhetorical strategies that you will be discussing.
  • State your claim: Your thesis should clearly state your claim or main argument about the effectiveness of the rhetorical strategies used by the author.
  • Avoid stating facts: Your thesis statement should be an argument, not a simple statement of fact. It should be something that could be debated and argued for or against.

Here's an example: "In her persuasive essay, Jane Doe effectively uses ethos, pathos, and logos to argue against climate change denial, although her appeal to emotion occasionally borders on fear-mongering."

Remember, a robust thesis statement paves the way for a compelling rhetorical analysis essay. It's your roadmap, guiding your analysis and helping your reader understand your argument.

Organizing your essay

After you have a clear understanding of the text and a robust thesis statement, the next step is to organize your essay. A well-structured essay can enhance your argument and make it easier for your reader to follow your analysis.

Overview of rhetorical analysis essay structure

A typical rhetorical analysis essay consists of three main sections: an introduction, the body, and a conclusion.

  • Introduction: The introduction is where you'll present the text you're analyzing, its author, and your thesis statement. It should engage your reader and provide them with a clear understanding of your main argument.
  • Body: The body of your essay is where you'll present your detailed analysis of the text. Each paragraph should focus on a particular aspect or rhetorical strategy used by the author. Remember to provide evidence from the text to support your analysis.
  • Conclusion: In the conclusion , you'll summarize your main points and restate your thesis in a new light, considering the arguments and evidence presented in your essay's body. It should leave your reader with a clear understanding of your analysis and its implications.

Tips for creating a detailed essay outline

Creating an outline before you start writing can help you structure your thoughts and make your writing process smoother. Here are some tips for creating an effective outline:

  • Start with your thesis statement: Write your thesis statement at the top of your outline. It will guide your analysis and help you stay focused on your argument.
  • Organize your points: List the main points or arguments that you will make in your analysis. These could be the different rhetorical strategies used by the author.
  • Provide supporting details: For each main point, list the specific details, examples, or quotes from the text that you will use to support your argument.
  • Follow a logical order: Organize your main points in a logical order, whether it's the order in which the strategies appear in the text or in order of their effectiveness or importance.

Remember, an outline is a tool to help you structure your essay. It's not set in stone and can be adjusted as you delve deeper into your analysis. However, having a solid outline to start with can make your writing process much easier and more efficient.

Writing the introduction

The introduction is the first section of your essay that the reader will encounter, so it's crucial to make it engaging and informative. It sets the stage for your analysis and introduces your thesis statement.

Briefly introducing the text, author, and rhetorical situation

Start your introduction by briefly introducing the text you're analyzing and its author. Provide some context about the author, such as their background, reputation, or other relevant information that might influence their perspective or credibility (ethos).

Next, describe the rhetorical situation of the text. This includes the purpose of the text (what the author is trying to achieve), the audience (who the author is addressing), and the context (the circumstances surrounding the text's creation and reception).

Here's an example: "In his acclaimed speech 'I Have a Dream,' delivered at the height of the civil rights movement, Martin Luther King Jr. addresses a nation divided by racial injustice, aiming to persuade his audience of the need for equality and freedom for all."

Presenting the thesis statement

After introducing the text, author, and rhetorical situation, you should present your thesis statement. Your thesis statement should clearly and concisely state your main argument or claim about the effectiveness of the rhetorical strategies used by the author.

For example: "Through his powerful use of pathos, combined with an appeal to ethos and logos, King paints a compelling picture of a future where racial harmony is possible, making 'I Have a Dream' a timeless rallying call for justice and equality."

Remember, your introduction should hook your reader's attention and provide them with a clear sense of what they can expect from your essay. Ensure it is engaging, informative, and leads smoothly into your body paragraphs.

Writing the body paragraphs

The body of your essay is where you'll present your detailed analysis of the text. Each paragraph should focus on a specific point or rhetorical strategy, providing examples and explaining the impact on the audience.

Analyzing the use of rhetorical strategies in the text

Start each paragraph by identifying a specific rhetorical strategy that the author uses, such as ethos, pathos, or logos. Describe how the author uses this strategy in the text. This might involve analyzing the author's language, style, tone, use of evidence, emotional appeals, logical structure, and more.

Providing examples from the text

Next, provide specific examples from the text to illustrate your points. This might involve quoting a passage from the text, summarizing a particular section, or referring to specific details. These examples serve as evidence to support your analysis and give your reader a clear understanding of the text and its rhetorical strategies.

Explaining the impact of the rhetorical strategies on the audience

Lastly, explain the impact of these strategies on the audience. Consider how the author's use of ethos, pathos, and logos might influence the audience's perceptions, emotions, or beliefs. Assess the effectiveness of these strategies: Did they help the author achieve their purpose? Why or why not?

For instance, if analyzing a speech, you might write: "The speaker's personal anecdotes and passionate delivery (pathos) resonate with the audience's shared experiences and emotions, making his argument for environmental conservation more compelling."

Remember, each body paragraph should be focused and coherent, with a clear main idea that supports your thesis statement. Use transitions between paragraphs to help your essay flow smoothly from one point to the next.

Writing the conclusion

The conclusion of your essay is your last chance to leave a lasting impression on your reader. It should summarize your main points, restate your thesis, and offer a final thought or reflection on your analysis.

Summarizing the main points

Start your conclusion by summarizing the main points of your analysis. This doesn't mean simply listing your points again, but rather synthesizing them to show how they come together to support your thesis.

For instance, you might write: "Through careful use of ethos, pathos, and logos, the author crafts a compelling argument that resonates deeply with the audience."

Restating the thesis statement

Next, restate your thesis statement in a new light, given the evidence and arguments you've presented in your essay. Don't simply repeat your thesis verbatim; instead, rephrase it in a way that reflects the insights gained from your analysis.

For example: "As evidenced, the author's effective use of rhetorical strategies not only strengthens their argument but also deeply engages and moves the audience."

Offering a final thought or reflection on the analysis

Finally, offer a final thought or reflection on your analysis. This could be a comment on the significance of your findings, a question for further thought, or a connection to a broader context or current issue.

For instance: "The author's skillful rhetoric not only serves their argument but also highlights the power of well-crafted persuasion in sparking change – a reminder of the significant role language plays in our daily lives and societal dialogues."

Your conclusion should bring closure to your essay while still leaving your reader with something to think about. It's your final opportunity to make a strong impression, so make sure it's clear, concise, and compelling.

Revising and editing your essay

Once you've completed the initial draft of your essay, it's time to revise and edit. This process is critical for enhancing the clarity and coherence of your essay, strengthening your argument, and ensuring your work is free from errors and plagiarism.

Importance of revising for clarity, coherence, and argument strength

Revising involves reviewing your essay as a whole and making changes to improve its clarity, coherence, and the strength of your argument. This might involve rephrasing sentences, reorganizing paragraphs, or even rewriting sections of your essay.

As you revise, ask yourself: Does my essay clearly and effectively answer the essay prompt? Does my argument flow logically from one point to the next? Is my thesis statement well-supported by my analysis and evidence?

Tips for effective self-editing

After revising, it's time to edit, which involves checking your essay for grammar, spelling, punctuation, and formatting errors.

Here are some tips for effective editing:

  • Take a break: Allow some time to pass after writing your essay before you start editing. This can help you view your work with fresh eyes and spot errors more easily.
  • Read aloud: Reading your essay out loud can help you catch awkward phrasing and punctuation errors.
  • Use a spellchecker: While not foolproof , spellcheckers can help catch some spelling and grammar errors.

Reminder to check for plagiarism and properly cite sources

Ensure your work is original and properly cited. Plagiarism is a serious academic offense , so always give credit to the authors and sources that informed your analysis. Use the citation style recommended by your instructor (e.g., MLA , APA , Chicago ), and consider using citation management software to make this process easier.

Considering professional editing services

Finally, if you're aiming for the best possible outcome or if you're unsure about your revising and editing skills, consider hiring a professional editor . An editor can provide a fresh perspective and expert feedback to improve your essay's clarity, coherence, and overall quality. They can also help you catch any remaining errors and ensure your work adheres to the required formatting and citation style.

Remember, a great essay isn't written in a single draft. Revising and editing are essential parts of the writing process that will help you create a polished, compelling rhetorical analysis essay.

Writing a rhetorical analysis essay is a rewarding and insightful process that involves careful reading, detailed analysis, and thoughtful writing. This guide has walked you through each step of the process, from understanding the basics of rhetoric to crafting your thesis statement, organizing your essay, and revising and editing your work.

Remember, the goal of your essay is to dissect the author's use of rhetorical strategies and evaluate their effectiveness. With a solid understanding of ethos, pathos, and logos, a clear and concise thesis statement, a detailed essay outline, and a commitment to revision and editing, you're well on your way to crafting a standout rhetorical analysis essay.

Header image by Zamuruev .

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Make your essay outstanding with expert editing

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How to Write a Compelling Rhetorical Analysis Essay: Tips and Techniques

Understanding the rhetorical situation, identify the speaker, analyze the audience, determine the purpose, dissecting the argument, identify the claims, evaluate the evidence, recognize the appeals, analyzing rhetorical devices, figurative language, tone and diction, organization and structure, writing the essay, crafting an introduction, developing body paragraphs, concluding the analysis, proofreading and revising, check for clarity, ensure coherence, polish your style, additional resources, sample rhetorical analysis essays, recommended books, helpful websites.

Writing a rhetorical analysis essay can seem like a daunting task, but with the right approach and techniques, you'll be able to master it in no time. In this blog post, we'll explore the essential steps to creating a compelling rhetorical analysis essay, from understanding the rhetorical situation to polishing your final draft. Get ready to impress your audience with your analytical skills!

Before diving into the analysis, it's important to grasp the rhetorical situation of the piece you're examining. This involves identifying the speaker, analyzing the audience, and determining the purpose of the text. By doing so, you'll gain a deeper understanding of the context in which the author is communicating, which will ultimately strengthen your rhetorical analysis essay.

First, determine who the speaker or author of the text is. This is the person responsible for crafting the argument and presenting it to the audience. Keep in mind that the speaker's background, experiences, and beliefs can influence the way they convey their message. Consider the following aspects:

  • Expertise : Is the speaker an expert in the subject matter?
  • Reputation : How is the speaker perceived by the audience?
  • Personal values : What beliefs or values might the speaker hold that could impact their argument?

Next, consider the audience the speaker is addressing. Understanding who the intended readers or listeners are will help you discern what strategies the speaker employs to persuade them. When analyzing the audience, think about:

  • Demographics : What are the age, gender, and cultural background of the target audience?
  • Knowledge : What does the audience likely know about the subject matter?
  • Attitudes : How might the audience feel about the topic?

Lastly, identify the purpose of the text. Understanding the speaker's goal will help you see how their argument is structured and what techniques they use to achieve that goal. The purpose can be to inform, persuade, or entertain, among other possibilities. Ask yourself:

  • What is the main message or argument the speaker wants to convey?
  • How does the speaker want the audience to feel or react?
  • What outcome does the speaker hope to achieve with their argument?

Now that you have a solid grasp of the rhetorical situation, you're well-prepared to start dissecting the argument and analyzing the various rhetorical devices at play in your rhetorical analysis essay.

With a clear understanding of the rhetorical situation, you're now ready to dive into the heart of the text and dissect the argument itself. This involves identifying the claims the speaker makes, evaluating the evidence they provide, and recognizing the appeals they use to persuade the audience. Let's break down these components to help you create a well-rounded rhetorical analysis essay.

Start by pinpointing the speaker's main claims or assertions in their argument. Claims are the building blocks of the argument and are used to support the overall thesis or purpose. As you read or listen, look for statements that:

  • Assert a fact or belief : The speaker presents a statement as true or false.
  • Propose a solution : The speaker suggests a course of action to address a problem.
  • Express a value judgment : The speaker evaluates something as good or bad, ethical or unethical.

Next, assess the evidence the speaker uses to support their claims. Strong evidence is crucial to a persuasive argument, so evaluating its quality and relevance is a key part of your rhetorical analysis essay. Consider the following questions when examining the evidence:

  • Is the evidence relevant and directly related to the claim?
  • Does the evidence come from credible and reliable sources?
  • Is the evidence sufficient to support the claim, or are there gaps in the argument?

In a rhetorical analysis essay, it's essential to identify the appeals the speaker uses to persuade the audience. There are three main types of appeals—ethos, pathos, and logos—that you should be able to recognize:

  • Ethos : Appeals to credibility and trustworthiness, often demonstrated by the speaker's expertise or character.
  • Pathos : Appeals to emotions and values, often using vivid language and personal anecdotes to evoke a specific feeling in the audience.
  • Logos : Appeals to logic and reason, often using facts, statistics, and rational arguments to convince the audience of the validity of the claim.

By dissecting the argument and understanding its components, you can better analyze the effectiveness of the speaker's strategies in your rhetorical analysis essay.

Beyond the argument itself, a rhetorical analysis essay should also examine the specific rhetorical devices the speaker employs to make their message more persuasive. These devices include figurative language, tone and diction, and organization and structure. Let's explore each of these categories and their significance in the analysis.

Figurative language is a powerful tool speakers use to convey complex ideas and emotions in a more relatable way. Some common forms of figurative language include metaphors, similes, and personification. When analyzing figurative language, consider:

  • What images or comparisons does the speaker use?
  • How do these images help convey the message or evoke a specific emotion?
  • Do the images contribute to the overall effectiveness of the argument?

The speaker's tone and diction—the words they choose and the way they express themselves—can greatly influence the audience's perception of their argument. In your rhetorical analysis essay, pay attention to:

  • The tone of the speaker's voice : Is it formal or informal? Serious or humorous? Angry or empathetic?
  • The choice of words : Are they simple or complex? Concrete or abstract? Do they evoke specific emotions or values?
  • The impact of tone and diction : How do these elements contribute to the overall persuasiveness of the argument?

Lastly, the organization and structure of the text or speech can also play a significant role in the persuasiveness of the argument. When examining this aspect for your rhetorical analysis essay, consider:

  • The overall structure : Does the speaker follow a clear and logical progression of ideas? Are there smooth transitions between points?
  • The use of examples and anecdotes : Are they well-placed and relevant to the argument? Do they help illustrate the speaker's points effectively?
  • The impact of organization and structure : How do these elements contribute to the clarity and persuasiveness of the argument?

By exploring these rhetorical devices, you can gain a deeper understanding of the speaker's strategies and better assess their effectiveness in your rhetorical analysis essay.

Now that you've analyzed the rhetorical situation, dissected the argument, and examined the rhetorical devices, it's time to put it all together and write your rhetorical analysis essay. This section will guide you through crafting an introduction, developing body paragraphs, and concluding the analysis.

The introduction sets the stage for your rhetorical analysis essay. To write an engaging and informative introduction:

  • Introduce the text or speech : Mention the title, author or speaker, and the context in which it was delivered.
  • Provide a brief summary : Give a concise overview of the main argument and key points.
  • State your thesis : Present your central argument or analysis, focusing on the speaker's rhetorical strategies and their effectiveness.

Remember, the introduction should be interesting and engaging, but also clear and concise, to set the tone for the rest of your essay.

Body paragraphs are the heart of your rhetorical analysis essay, where you'll present the evidence and analysis to support your thesis. To create effective body paragraphs:

  • Focus on one main idea per paragraph : Each paragraph should discuss a single rhetorical device or aspect of the argument.
  • Provide evidence : Use specific examples from the text or speech to support your analysis.
  • Analyze the evidence : Explain how the examples demonstrate the speaker's rhetorical strategies and their effectiveness.
  • Transition smoothly : Use clear transitions between paragraphs to maintain a logical flow throughout your essay.

By following these guidelines, you can create well-structured and cohesive body paragraphs that effectively support your thesis.

The conclusion is your final opportunity to leave a lasting impression on your reader and wrap up your rhetorical analysis essay. To write a strong conclusion:

  • Restate your thesis : Briefly rephrase your central argument, showing how you've proven it through your analysis.
  • Summarize your main points : Recap the key aspects of the argument and the rhetorical devices you've discussed.
  • End with a broader implication : Explain the overall significance of the speaker's rhetorical strategies, and how they contribute to the audience's understanding or reaction to the argument.

By crafting a compelling conclusion, you'll leave your reader with a clear understanding of the speaker's rhetorical techniques and their impact on the argument.

Once you've written your rhetorical analysis essay, it's important to proofread and revise it to ensure clarity, coherence, and polish. This section will provide you with some tips on how to improve your essay during the revision process.

Make sure your essay is easy to read and understand. To check for clarity:

  • Read your essay out loud : This can help you catch awkward phrasing, confusing sentences, or repetitive wording.
  • Ensure your thesis is clear and concise : Your thesis should be easily identifiable and clearly state your main argument.
  • Explain rhetorical terms and concepts : If you've used specific rhetorical terms, make sure you've provided clear definitions or explanations for your reader.

By checking for clarity, you'll ensure that your essay is easy to follow and effectively communicates your analysis.

Your essay should have a logical flow and be well-organized. To ensure coherence:

  • Use transitions between paragraphs : Connect your ideas with clear and smooth transitions to maintain a logical flow throughout your essay.
  • Follow a logical structure : Organize your essay in a way that presents your analysis in a clear and accessible manner.
  • Stay focused on your thesis : Make sure each paragraph relates back to your central argument and contributes to proving it.

By ensuring coherence, you'll create an essay that is easy to follow and maintains a strong connection between your analysis and your thesis.

Finally, make sure your essay is well-written and free of errors. To polish your style:

  • Check for grammar and punctuation errors : Use a grammar checker or carefully proofread your essay to catch any mistakes.
  • Vary your sentence structure : Use a mix of short and long sentences, as well as different sentence structures, for a more engaging and dynamic writing style.
  • Choose precise and concise language : Use specific and clear wording to effectively convey your analysis.

By polishing your style, you'll create a professional and polished essay that showcases your rhetorical analysis skills and impresses your reader.

Beyond the tips and techniques provided in this blog, there are many additional resources available to help you further develop your rhetorical analysis essay writing skills. Let's explore some of these resources, including sample essays, books, and helpful websites.

Reading sample rhetorical analysis essays can be a great way to learn more about the structure, style, and techniques employed in this type of essay. Look for samples from reputable sources, such as:

  • College writing centers : Many college and university writing centers offer sample essays to help students understand different types of assignments.
  • Writing guidebooks : Books on essay writing often include sample essays, which can be a valuable resource for learning how to craft a rhetorical analysis essay.
  • Online writing communities : Websites and forums dedicated to writing can be a treasure trove of sample essays and constructive feedback from other writers.

By reviewing sample essays, you can gain a better understanding of what makes a successful rhetorical analysis essay and improve your own writing in the process.

There are several books available that can help you learn more about rhetorical analysis and improve your essay writing skills. Some recommended titles include:

  • "The Elements of Rhetoric" by Ryan Weber : This book provides a comprehensive overview of rhetorical concepts and techniques, making it an excellent resource for anyone looking to improve their rhetorical analysis essay writing.
  • "Style: Lessons in Clarity and Grace" by Joseph M. Williams and Joseph Bizup : This book offers guidance on writing with clarity and style, which can be particularly useful when crafting a rhetorical analysis essay.
  • "They Say / I Say: The Moves That Matter in Academic Writing" by Gerald Graff and Cathy Birkenstein : This book provides practical advice on effectively structuring your essay and making persuasive arguments, both of which are crucial skills for a successful rhetorical analysis essay.

By studying these books, you can deepen your understanding of rhetorical analysis and hone your essay writing skills.

There are numerous websites that offer helpful resources for improving your rhetorical analysis essay writing skills. Some examples include:

  • OWL at Purdue : Purdue University's Online Writing Lab (OWL) offers a wealth of information on essay writing, including guides to rhetorical analysis, grammar, and style.
  • The Writing Center at the University of North Carolina at Chapel Hill : This website offers a variety of resources, including guides on rhetorical analysis, essay organization, and style.
  • Grammarly : While not specifically focused on rhetorical analysis, Grammarly offers a powerful grammar and style checker that can help you polish your essay and avoid common mistakes.

By taking advantage of these resources, you can continue to develop your rhetorical analysis essay writing skills and create compelling, high-quality essays.

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Rhetorical Analysis Essay

Rhetorical Analysis Essay Example

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Writing a rhetorical analysis essay for academics can be really demanding for students. This type of paper requires high-level analyzing abilities and professional writing skills to be drafted effectively.

As this essay persuades the audience, it is essential to know how to take a strong stance and develop a thesis. 

This article will find some examples that will help you with your rhetorical analysis essay writing effortlessly. 

Arrow Down

  • 1. Good Rhetorical Analysis Essay Example
  • 2. Rhetorical Analysis Essay Example AP Lang 2023
  • 3. Rhetorical Analysis Essay Examples for Students 
  • 4. Writing a Visual Rhetorical Analysis Essay with Example 
  • 5. Rhetorical Analysis Essay Writing Tips

Good Rhetorical Analysis Essay Example

The step-by-step writing process of a rhetorical analysis essay is far more complicated than ordinary academic essays. This essay type critically analyzes the rhetorical means used to persuade the audience and their efficiency. 

The example provided below is the best rhetorical analysis essay example:

Rhetorical Analysis Essay Sample

In this essay type, the author uses rhetorical approaches such as ethos, pathos, and logos .  These approaches are then studied and analyzed deeply by the essay writers to weigh their effectiveness in delivering the message.

Let’s take a look at the following example to get a better idea;

The outline and structure of a rhetorical analysis essay are important. 

According to the essay outline, the essay is divided into three sections: 

  • Introduction
  • Ethos 
  • Logos 

A rhetorical analysis essay outline is the same as the traditional one. The different parts of the rhetorical analysis essay are written in the following way:

Rhetorical Analysis Introduction Example

The introductory paragraph of a rhetorical analysis essay is written for the following purpose:

  • To provide basic background information about the chosen author and the text.
  • Identify the target audience of the essay. 

An introduction for a rhetorical essay is drafted by:

  • Stating an opening sentence known as the hook statement. This catchy sentence is prepared to grab the audience’s attention to the paper. 
  • After the opening sentence, the background information of the author and the original text are provided. 

For example, a rhetorical analysis essay written by Lee Jennings on“The Right Stuff” by David Suzuki. Lee started the essay by providing the introduction in the following way:

Analysis of the Example: 

  • Suzuki stresses the importance of high school education. He prepares his readers for a proposal to make that education as valuable as possible.
  • A rhetorical analysis can show how successful Suzuki was in using logos, pathos, and ethos. He had a strong ethos because of his reputation. 
  • He also used pathos to appeal to parents and educators. However, his use of logos could have been more successful.
  • Here Jennings stated the background information about the text and highlighted the rhetorical techniques used and their effectiveness. 

Thesis Statement Example for Rhetorical Analysis Essay 

A thesis statement of a rhetorical analysis essay is the writer’s stance on the original text. It is the argument that a writer holds and proves it using the evidence from the original text. 

A thesis statement for a rhetorical essay is written by analyzing the following elements of the original text:

  • Diction - It refers to the author’s choice of words and the tone
  • Imagery - The visual descriptive language that the author used in the content. 
  • Simile - The comparison of things and ideas

In Jennings's analysis of “The Right Stuff,” the thesis statement was:

Example For Rhetorical Analysis Thesis Statement

Rhetorical Analysis Body Paragraph Example 

In the body paragraphs of your rhetorical analysis essay, you dissect the author's work, analyze their use of rhetorical techniques, and provide evidence to support your analysis. 

Let's look at an example that analyzes the use of ethos in David Suzuki's essay:

Rhetorical Analysis Conclusion Example

All the body paragraphs lead the audience towards the conclusion.

For example, the conclusion of “The Right Stuff” is written in the following way by Jennings:

In the conclusion section, Jennings summarized the major points and restated the thesis statement to prove them. 

Rhetorical Essay Example For The Right Stuff by David Suzuki

Rhetorical Analysis Essay Example AP Lang 2023

Writing a rhetorical analysis for the AP Language and Composition course can be challenging. So drafting it correctly is important to earn good grades. 

To make your essay effective and winning, follow the tips provided by professionals below:

Step #1: Understand the Prompt

Understanding the prompt is the first thing to produce an influential rhetorical paper. It is mandatory for this academic writing to read and understand the prompt to know what the task demands from you. 

Step #2: Stick to the Format

The content for the rhetorical analysis should be appropriately organized and structured. For this purpose, a proper outline is drafted. 

The rhetorical analysis essay outline divides all the information into different sections, such as the introduction, body, and conclusion.  The introduction should explicitly state the background information and the thesis statement. 

All the body paragraphs should start with a topic sentence to convey a claim to the readers. Provide a thorough analysis of these claims in the paragraph to support your topic sentence. 

Step #3: Use Rhetorical Elements to Form an Argument 

Analyze the following things in the text to form an argument for your essay:

  • Language (tone and words)
  • Organizational structure
  • Rhetorical Appeals ( ethos, pathos, and logos) 

Once you have analyzed the rhetorical appeals and other devices like imagery and diction, you can form a strong thesis statement. The thesis statement will be the foundation on which your essay will be standing. 

AP Language Rhetorical Essay Sample

AP Rhetorical Analysis Essay Template

Rhetorical Analysis Essay Example AP Lang

AP Lang Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Examples for Students 

Here are a few more examples to help the students write a rhetorical analysis essay:

Rhetorical Analysis Essay Example Ethos, Pathos, Logos

Rhetorical Analysis Essay Example Outline

Rhetorical Analysis Essay Example College

Rhetorical Analysis Essay Example APA Format

Compare and Contrast Rhetorical Analysis Essay Example

Comparative Rhetorical Analysis Essay Example

How to Start Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Example High School

Rhetorical Analysis Essay Example APA Sample

Rhetorical Analysis Essay Example Of a Song

Florence Kelley Speech Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Example MLA

Writing a Visual Rhetorical Analysis Essay with Example 

The visual rhetorical analysis essay determines how pictures and images communicate messages and persuade the audience. 

Usually, visual rhetorical analysis papers are written for advertisements. This is because they use strong images to convince the audience to behave in a certain way. 

To draft a perfect visual rhetorical analysis essay, follow the tips below:

  • Analyze the advertisement deeply and note every minor detail. 
  • Notice objects and colors used in the image to gather every detail.
  • Determine the importance of the colors and objects and analyze why the advertiser chose the particular picture. 
  • See what you feel about the image.
  • Consider the objective of the image. Identify the message that the image is portraying. 
  • Identify the targeted audience and how they respond to the picture. 

An example is provided below to give students a better idea of the concept. 

Simplicity Breeds Clarity Visual Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Writing Tips

Follow the tips provided below to make your rhetorical writing compelling. 

  • Choose an engaging topic for your essay. The rhetorical analysis essay topic should be engaging to grab the reader’s attention.
  • Thoroughly read the original text.
  • Identify the SOAPSTone. From the text, determine the speaker, occasions, audience, purpose, subject, and tone.
  • Develop a thesis statement to state your claim over the text.
  • Draft a rhetorical analysis essay outline.
  • Write an engaging essay introduction by giving a hook statement and background information. At the end of the introductory paragraph, state the thesis statement.
  • The body paragraphs of the rhetorical essay should have a topic sentence. Also, in the paragraph, a thorough analysis should be presented.
  • For writing a satisfactory rhetorical essay conclusion, restate the thesis statement and summarize the main points.
  • Proofread your essay to check for mistakes in the content. Make your edits before submitting the draft.

Following the tips and the essay's correct writing procedure will guarantee success in your academics. 

We have given you plenty of examples of a rhetorical analysis essay. But if you are still struggling to draft a great rhetorical analysis essay, it is suggested to take a professional’s help.

MyPerfectWords.com can assist you with all your academic assignments. The top essay writer service that we provide is reliable. If you are confused about your writing assignments and have difficulty meeting the deadline, get help from custom essay writing online .

Hire our analytical essay writing service today at the most reasonable prices. 

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Rhetorical Analysis Essay

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8.10: Rhetorical Analysis

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Learning Objectives

  • Describe rhetorical analysis
  • Analyze an argument using rhetorical analysis

Sometimes, the best way to learn how to write a good argument is to start by analyzing other arguments. When you do this, you get to see what works, what doesn’t, what strategies another author uses, what structures seem to work well and why, and more.

When we understand the decisions other writers make and why, it helps us make more informed decisions as writers. We can move from being the “accidental” writer, where we might do well but are not sure why, to being a “purposeful” writer, where we have an awareness of the impact our writing has on our audience at all levels.

The Importance of Rhetoric

Rhetoric is the art of effective and persuasive communication that is appropriate to a given situation. Although a thorough understanding of effective oral, written, and visual communication can take years of study, the foundation of such communication begins with rhetoric. With this foundation, even if you are just starting out, you can become a more powerful, more flexible writer. Rhetoric is key to being able to write effectively and persuasively in a variety of situations.

Every time you write or speak, you’re faced with a different rhetorical situation. Each rhetorical situation requires thoughtful consideration on your part if you want to be as effective and impactful as possible. Often, a successful essay or presentation is one that manages to persuade an audience to understand a question or issue in a particular way, or to respond to a question or issue by taking a particular action. Urging one’s reader to think or act in response to an important question or issue is one way of addressing the “so what?” element of analysis.

Many times, when students are given a writing assignment, they have an urge to skim the assignment instructions and then just start writing as soon as the ideas pop into their minds. But writing rhetorically and with intention requires that you thoroughly investigate your writing assignment (or rhetorical situation) before you begin to write the actual paper.

Thinking about concepts like purpose, audience, and voice will help you make good decisions as you begin your research and writing process.

Rhetorical Analysis

Take a look at the following definition of rhetorical analysis:

Rhetorical analysis shows how the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience; as such, discourse includes the possibility of morally improving the reader, the viewer, and the listener. [1]

Basically, when you conduct a rhetorical analysis, you’re examining the way authors (or speakers) communicate their message. This means you can conduct a rhetorical analysis of any act of communication. Naturally, this makes rhetorical analysis one of the most common types of analysis you will perform at the college level.

Read the following short article by Richard Stallman about “open” educational resources (which, incidentally, you are using right now), and think about how Stallman makes his argument (not what he is arguing).

Online Education Is Using a Flawed Creative Commons License

By Richard Stallman

September 2012

Prominent universities are using a nonfree license for their digital educational works. That is bad already, but even worse, the license they are using has a serious inherent problem.

When a work is made for doing a practical job, the users must have control over the job, so they need to have control over the work. This applies to software, and to educational works too. For the users to have this control, they need certain freedoms (see gnu.org ), and we say the work is “free” (or “libre,” to emphasize we are not talking about price). For works that might be useful in commercial contexts, the requisite freedom includes commercial use, redistribution and modification.

Creative Commons publishes six principal licenses. Two are free/libre licenses: the Sharealike license CC-BY-SA is a free/libre license with copyleft , and the Attribution license (CC-BY) is a free/libre license without copyleft. The other four are nonfree, either because they don’t allow modification (ND, Noderivs) or because they don’t allow commercial use (NC, Noncommercial).

In my view, nonfree licenses that permit sharing are OK for works of art/entertainment, or that present some party’s viewpoint (such as this article itself). Those works aren’t meant for doing a practical job, so the argument about the users’ control does not apply. Thus, I do not object if they are published with the CC-BY-NC-ND license, which allows only noncommercial redistribution of exact copies.

Use of this license for a work does not mean that you can’t possibly publish that work commercially or with modifications. The license doesn’t give permission for that, but you could ask the copyright holder for permission, perhaps offering a quid pro quo, and you might get it. It isn’t automatic, but it isn’t impossible.

However, two of the nonfree CC licenses lead to the creation of works that can’t in practice be published commercially, because there is no feasible way to ask for permission. These are CC-BY-NC and CC-BY-NC-SA, the two CC licenses that permit modification but not commercial use.

The problem arises because, with the internet, people can easily (and lawfully) pile one noncommercial modification on another. Over decades this will result in works with contributions from hundreds or even thousands of people.

What happens if you would like to use one of those works commercially? How could you get permission? You’d have to ask all the substantial copyright holders. Some of them might have contributed years before and be impossible to find. Some might have contributed decades before, and might well be dead, but their copyrights won’t have died with them. You’d have to find and ask their heirs, supposing it is possible to identify those. In general, it will be impossible to clear copyright on the works that these licenses invite people to make.

This is a form of the well-known “orphan works” problem, except exponentially worse; when combining works that had many contributors, the resulting work can be orphaned many times over before it is born.

To eliminate this problem would require a mechanism that involves asking someone for permission (otherwise the NC condition turns into a nullity), but doesn’t require asking all the contributors for permission. It is easy to imagine such mechanisms; the hard part is to convince the community that one such mechanisms is fair and reach a consensus to accept it.

I hope that can be done, but the CC-BY-NC and CC-BY-NC-SA licenses, as they are today, should be avoided.

Unfortunately, one of them is used quite a lot. CC-BY-NC-SA, which allows noncommercial publication of modified versions under the same license, has become the fashion for online educational works. MIT’s “Open Courseware” got it stared, and many other schools followed MIT down the wrong path. Whereas in software “open source” means “probably free, but I don’t dare talk about it so you’ll have to check for yourself,” in many online education projects “open” means “nonfree for sure”.

Even if the problem with CC-BY-NC-SA and CC-BY-NC is fixed, they still won’t be the right way to release educational works meant for doing practical jobs. The users of these works, teachers and students, must have control over the works, and that requires making them free. I urge Creative Commons to state that works meant for practical jobs, including educational resources and reference works as well as software, should be released under free/libre licenses only.

Educators, and all those who wish to contribute to on-line educational works: please do not to let your work be made non-free. Offer your assistance and text to educational works that carry free/libre licenses, preferably copyleft licenses so that all versions of the work must respect teachers’ and students’ freedom. Then invite educational activities to use and redistribute these works on that freedom-respecting basis, if they will. Together we can make education a domain of freedom.

A copyleft license has the advantage that modified versions must be free also. That means either CC-BY-SA or the GNU Free Documentation License, or a dual license offering the two of them as options.

Copyright 2012 Richard Stallman Released under the Creative Commons Attribution Noderivs 3.0 license.

https://assessments.lumenlearning.co...sessments/5608

How to Write a Rhetorical Analysis

As a part of thinking rhetorically about an argument, your professor may ask you to write a formal or informal rhetorical analysis essay. Rhetorical analysis is about “digging in” and exploring the strategies and writing style of a particular piece. Rhetorical analysis can be tricky because, chances are, you haven’t done a lot of rhetorical analysis in the past.

To add to this trickiness, you can write a rhetorical analysis of any piece of information, not just an essay. You may be asked to write a rhetorical analysis of an ad, an image, or a commercial.

When you analyze a work rhetorically, you explore the following concepts in a piece:

  • Style or Tone
  • Ethos – an appeal to ethical considerations. Is the author credible and knowledgeable? Are the actions or understandings that they are calling for ethical?
  • Pathos – an appeal to emotions. Is the author trying to evoke strong feelings for or against something?
  • Logos – an appeal to rational, logical understanding. Is the author using facts and “hard” research to present a case? Is the argument coherent and cohesive?
  • Note that these three rhetorical modes are closely interrelated. Consider that a strong logical appeal will often convince us that a writer is ethical and diligent in his analysis, whereas an emotional appeal that seems manipulative or a weak substitute for a substantive argument may undermine a writer’s ethos, that is, his credibility.

In a rhetorical analysis, you will think about the decisions that author has made regarding the supporting appeals, the styple, tone, purpose, and audience, considering whether these decisions are effective or ineffective.

https://assessments.lumenlearning.co...essments/20273

Part of understanding the rhetorical context of a situation includes understanding an author’s intent. This video walks you through the process of thinking critically about why, how, and to whom the author is speaking.

When analyzing an author’s intent, you will consider their point of view, their purpose in writing, the audience, and their tone. Taking all of this into consideration is part of understanding the broader context in which a person is writing.

https://lumenlearning.h5p.com/content/1290922675810696988/embed

You can view the transcript for “Evaluating an Author’s Intent” here (opens in new window) .

Sample Rhetorical Analysis

Here you can see a sample rhetorical analysis with some notes to help you better understand your goals when writing a formal rhetorical analysis.

rhetoric : the art of effective and persuasive communication that is appropriate to a given situation

ethos : a rhetorical appeal to ethical considerations, whether regarding the author or the topic at hand

pathos : a rhetorical appeal to emotion

logos : a rhetorical appeal to logic, often utilizing facts and figures in a strong organizational structure

  • https://en.Wikipedia.org/wiki/Rhetorical_criticism ↵

Contributors and Attributions

  • Rhetorical Analysis. Authored by : Andrew Davis. Provided by : University of Mississippi. License : CC BY-SA: Attribution-ShareAlike
  • Thinking Rhetorically. Provided by : Excelsior College Online Writing Lab. Located at : https://owl.excelsior.edu/argument-and-critical-thinking/argument-analysis/argument-analysis-sample-rhetorical-analysis/ . License : CC BY: Attribution
  • Evaluating an Author's Intent. Provided by : Excelsior Online Reading Lab. Located at : https://owl.excelsior.edu/orc/what-to-do-after-reading/analyzing/evaluating-an-authors-intent/ . License : CC BY: Attribution
  • Assignment Analysis. Provided by : Excelsior OWL. Located at : https://owl.excelsior.edu/research/assignment-analysis/ . License : CC BY: Attribution

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Part 4: Rhetorical Modes

16 Rhetorical Analysis

What is a rhetorical analysis.

A Rhetorical analysis begins with the examination of the content and the style of the author. A rhetorical analysis is an examination of the topic, purpose, audience, and context of a piece of text.  A text can be written, spoken, or conveyed in some other manner.

Sometimes, the best way to learn how to write a good argument is to start by analyzing other arguments. When you do this, you get to see what works, what doesn’t, what strategies another author uses, what structures seem to work well and why, and more.

In the paragraphs that follow, you will learn about analyzing arguments for both content and rhetorical strategies. The content analysis may come a little easier for you, but the rhetorical analysis is extremely important. To become a good writer, we must develop the language of writing and learn how to use that language to talk about the “moves” other writers make.

When we understand the decisions other writers make and why, it helps us make more informed decisions as writers. We can move from being the “accidental” writer, where we might do well but are not sure why, to being a “purposeful” writer, where we have an awareness of the impact our writing has on our audience at all levels.

The ultimate goal of a rhetorical analysis is twofold:

  • to analyze how well the rhetorical elements work together to create a fitting response, and
  • to evaluate the overall effectiveness of that response.

To examine that goal, there are a couple of approaches that can be made in writing an analysis. The first is to ask some basic questions.

  • How has the place affected the writing?
  • How have the rhetorical elements (rhetorical appeals) affected the writing?
  • Do the means of delivery, genre,  or medium impact the audience?

As you begin, search your answers for an idea that can serve as your claim or thesis. For example, you might focus on the declared goal—if there is one—of the creator of the text and whether it has been achieved.

You might evaluate how successfully that creator has identified the rhetorical audience, shaped a fitting response, or employed the best available means.

Or you might focus on the use of the rhetorical appeals and the overall success of their use.

Whether or not you agree with the text is beside the point. Your job is to analyze  how  and  how well  the text’s creator has accomplished the purpose of that text.

  • HOW is the analysis of the parts
  • HOW WELL is the overall evaluation

Thinking Rhetorically

A book entitled The Rhetorical Tradition

To add to this trickiness, you can write a rhetorical analysis of any piece of information, not just an essay. You may be asked to write a rhetorical analysis of an ad, an image, or a commercial.

The key is to start now! Rhetorical analysis is going to help you think about strategies other authors have made and how or why these strategies work or don’t work. In turn, your goal is to be more aware of these things in your own writing.

When you analyze a work rhetorically, you are going to explore the following concepts in a piece:

  • Style or Voice

You will be thinking about the decisions an author has made along these lines and thinking about whether these decisions are effective or ineffective.

Types of Argument

Just as there many types of essays you will write in college and many types of writing in general, argumentative essays come in many forms as well. There are three basic structures or types of an argument you are likely to encounter in college: the Toulmin  argument, the  Rogerian  argument, and the  Classical or Aristotelian  argument. Although the Toulmin method was originally developed to analyze arguments, some professors will ask you to model its components. Each of these serves a different purpose, and deciding which type to use depends upon the rhetorical situation: In other words, you have to think about what is going to work best for your audience given your topic and the situation in which you are writing.

Toulmin Argument

Stephen Toulmin photograph

The Toulmin method, developed by philosopher  Stephen Toulmin ,  is essentially a structure for  analyzing  arguments. But the elements for analysis are so clear and structured that many professors now have students write argumentative essays with the elements of the Toulmin method in mind.

This type of argument works well when there are no clear truths or absolute solutions to a problem. Toulmin arguments take into account the complex nature of most situations.

There are six elements for analyzing, and, in this case, presenting arguments that are important to the Toulmin method.

These elements of a Toulmin analysis can help you as both a reader and a writer. When you’re analyzing arguments as a reader, you can look for these elements to help you understand the argument and evaluate its validity. When you’re writing an argument, you can include these same elements to ensure your audience will see the validity in your claims.

A flow chart demonstrates the organization of a Toulmin structure. The central piece is "Warrant." Connected to that at the top are "Claim" and "Data", which are also connected to one another. Beneath "Warrant" are "Backing" and "Rebuttal," which are attached to each other as well as Warrant. To the left is "Qualifier," which only attaches to Warrant.

The  claim  is a statement of opinion that the author is asking her or his audience to accept as true.

There should be more laws to regulate texting while driving in order to cut down on dangerous car accidents.

The  grounds  are the facts, data, or reasoning upon which the claim is based. Essentially, the grounds are the facts making the case for the claim.

The National Safety Council estimates that 1.6 million car accidents per year are caused by cell phone use and texting.

The  warrant  is what links the grounds to the claim. This is what makes the audience understand how the grounds are connected to supporting the claim. Sometimes, the warrant is implicit (not directly stated), but the warrant can be stated directly as well. As a writer, you are making assumptions about what your audience already believes, so you have to think about how clear your warrant is and if you need to state it directly for your audience. You must also think about whether or not a warrant is actually an unproven claim.

The  backing  gives additional support for the claim by addressing different questions related to your claim.

The  qualifier  is essentially the limits to the claim or an understanding that the claim is not true in all situations. Qualifiers add strength to claims because they help the audience understand the author does not expect her or his opinion to be true all of the time or for her or his ideas to work all of the time. If writers use qualifiers that are too broad, such as “always” or “never,” their claims can be really difficult to support. Qualifiers like “some” or “many” help limit the claim, which can add strength to the claim.

The  rebuttal is when the author addresses the opposing views. The author can use a rebuttal to pre-empt counter-arguments, making the original argument stronger.

Toulmin Infographic

Aristotelian Argument

Aristotle

The Aristotelian or classical argument is a style of argument developed by the famous Greek philosopher and rhetorician,  Aristotle . In this style of argument, your goal as a writer is to convince your audience of something. The goal is to use a series of strategies to persuade your audience to adopt your side of the issue. Although  ethos ,  pathos , and  logos  play a role in any argument, this style of argument utilizes them in the most persuasive ways possible.

Of course, your professor may require some variations, but here is the basic format for an Aristotelian, or classical, argumentative essay:

  • Introduce your issue.  At the end of your introduction, most professors will ask you to present your thesis. The idea is to present your readers with your main point and then dig into it.
  • Present your case  by explaining the issue in detail and why something must be done or a way of thinking is not working. This will take place over several paragraphs.
  • Address the opposition.  Use a few paragraphs to explain the other side. Refute the opposition one point at a time.
  • Provide your proof.  After you address the other side, you’ll want to provide clear evidence that your side is the best side.
  • Present your conclusion.  In your conclusion, you should remind your readers of your main point or thesis and summarize the key points of your argument. If you are arguing for some kind of change, this is a good place to give your audience a call to action. Tell them what they could do to make a change.

For a visual representation of this type of argument, check out the Aristotelian infographic below.

Aritstotelian Infographic

Rogerian Argument

Carl Rogers

When most of us think of arguments, we think about winners of arguments and losers of arguments. Arguments, even sometimes academic arguments, can be strong and forceful. An Aristotelian or classical argument is a strong, “this is my assertion and here’s why I am right” kind of argument. But that kind of argument isn’t going to work in all situations. When your audience is a really difficult one in the sense that you know your audience isn’t going to completely agree with your side of the issue, it can be a good idea to try to find a middle ground. The Rogerian argument finds that middle ground.

Based on the work of psychologist  Carl Rogers   (pictured on the right), a Rogerian argument focuses on finding a middle ground between the author and the audience. This type of argument can be extremely persuasive and can help you, as a writer, understand your own biases and how you might work to find common ground with others.

Here is a summary of the basic strategy for a Rogerian argument, and the infographic on the following page should be helpful as well.

  • In your essay, first,  introduce the problem .
  • Acknowledge the other side  before you present your side of the issue. This may take several paragraphs.
  • Next, you should carefully  present your side  of the issue in a way that does not dismiss the other side. This may also take several paragraphs.
  • You should then work to  bring the two sides together . Help your audience see the benefits of the middle ground. Make your proposal for the middle ground here, and be sure to use an even, respectful tone. This should be a key focus of your essay and may take several paragraphs.
  • Finally, in your conclusion,  remind your audience of the balanced perspective  you have presented and make it clear how both sides benefit when they meet in the middle.

For a visual representation of this type of argument, check out the Rogerian infographic below.

Rogerian Infographic

Types of Argument Activity

This interaction will give you a chance to practice what you have learned about the different types of argument and when it might be most appropriate to use one type over another. Read the scenarios and, then, choose a rhetorical style. You will be told if you are correct or not, and which type of argument would work best in that scenario, and why.

After completing this activity, you may download or print a completion report that summarizes your results.

Analyze This

You have learned about some of the most common organizational structures for academic arguments and learned about the benefits of each one—as well as when it might be best to use each one.

Before you begin working with your own academic argument structure, it might be helpful to review another academic argument for its organizational structure.

In the following video, watch as one student analyzes a traditional academic argumentative essay ( Cheap Thrills: The Price of Fast Fashion ), one that most closely follows the Aristotelian structure.

See It in Practice

Although there are many options for organizing your argument, understanding these three basic argumentative types can help you make a good decision about which type of argument would work best given your topic and audience.

Watch as our student writer makes notes and comes to a decision about which type of argument she’ll use as she works with a controversial topic and a potentially difficult audience.

Thinking About Content

An open book, notebook, and pen

The  Toulmin method described in this learning area is a great tool for analyzing the content of an argument. In fact, it was developed as a tool for analyzing the content of an argument. Using the different concepts we learn in the Toulmin model, we are able to examine an argument by thinking about what claim is being made, what evidence is being used to support that claim, the warrants behind that evidence, and more.

When you analyze an argument, there is a good chance your professor will have you review and use the Toulmin information provided in the Excelsior OWL.

However, the lessons you have learned about  logical fallacies  will also help you analyze the content of an argument. You’ll want to look closely at the logic being presented in the claims and evidence. Does the logic hold up, or do you see logical fallacies? Obviously, if you see fallacies, you should really question the argument.

Basic Questions for a Rhetorical Analysis

What is the rhetorical situation?

  • What occasion gives rise to the need or opportunity for persuasion?
  • What is the historical occasion that would give rise to the composition of this text?

Who is the author/speaker?

  • How does he or she establish ethos (personal credibility)?
  • Does he/she come across as knowledgeable? fair?
  • Does the speaker’s reputation convey a certain authority?

What is his/her intention in speaking?

  • To attack or defend?
  • To exhort or dissuade from certain action?
  • To praise or blame?
  • To teach, to delight, or to persuade?

Who makes up the audience?

  • Who is the intended audience?
  • What values does the audience hold that the author or speaker appeals to?
  • Who have been or might be secondary audiences?
  • If this is a work of fiction, what is the nature of the audience within the fiction?

What is the content of the message?

  • Can you summarize the main idea?
  • What are the principal lines of reasoning or kinds of arguments used?
  • What topics of invention are employed?
  • How does the author or speaker appeal to reason? to emotion?

What is the form in which it is conveyed?

  • What is the structure of the communication; how is it arranged?
  • What oral or literary genre is it following?
  • What figures of speech (schemes and tropes) are used?
  • What kind of style and tone is used and for what purpose?

How do form and content correspond?

  • Does the form complement the content?
  • What effect could the form have, and does this aid or hinder the author’s intention?

Does the message/speech/text succeed in fulfilling the author’s or speaker’s intentions?

  • Does the author/speaker effectively fit his/her message to the circumstances, times, and audience?
  • Can you identify the responses of historical or contemporary audiences?

What does the nature of the communication reveal about the culture that produced it?

  • What kinds of values or customs would the people have that would produce this?
  • How do the allusions, historical references, or kinds of words used place this in a certain time and location?

Sample Rhetorical Analysis

Seeing rhetorical analysis in action is one of the best ways to understand it. Read the sample rhetorical analysis of an article . If you like, you can read the original article the student analyzes: Why I won’t buy an iPad (and think you shouldn’t, either) .

Time to Write

Purpose:  This assignment will demonstrate the understanding of Rhetorical Analysis and Preliminary Research. This assignment will connect to the course competencies of writing for specific rhetorical contexts, using appropriate conventions in writing, an

This assignment frames the topic, purpose, audience, and context for the approved research topic from Research Prospectus 1.

At this time you will utilize two or three sources as in-text citations and on the References.

Choose a single source (selection) for rhetorical analysis that meets the following criteria.

  • Is the text responding to an opportunity to make a change? (Does it look at solving a problem?)
  • What is the rhetorical opportunity for change?
  • How is it identified?
  • How is it connected to your research proposal topic?

After you have selected a text, read it carefully, keeping in mind that the ultimate goal of a rhetorical analysis is twofold: (1) to analyze how well the rhetorical elements work together to create a fitting response, and (2) to assess the overall effectiveness of that response. Then, write answers to the following questions, citing material from the text itself to support each answer:

Are the available means anchored to the writer’s place?

  • Who created the text? What credentials or expertise does that person or group have? Why is the creator of the text engaged with this opportunity? Is this an opportunity that can be modified through language? What opinions or biases did the person or group bring to the text?
  • What is the place (physical, social, academic, economic, and so on) from which the creator of the text forms and sends the response? What are the resources of that place? What are its constraints (or limitations)?
  • Who is the audience for the message? What relationship is the creator of the text trying to establish with the audience? What opinions or biases might the audience hold? How might the audience feel about this rhetorical opportunity? And, most important, can this audience modify or help bring about a modification of the rhetorical opportunity? How?

Do the available means include the rhetorical elements of the message itself?

  • Identify the rhetorical elements of the message itself. In other words, where and how does the person or group employ the rhetorical appeals of ethos, pathos, and logos? How are credentials, goodwill, or good sense evoked to establish ethos? How is evidence (examples, statistics, data, and so forth) used to establish logos? And how is an emotional connection created to establish pathos? Keep in mind that the rhetorical appeals can sometimes overlap.
  • What kind of language does the creator of the text use? Is it plain or specialized, slang or formal? How does the choice of language reveal how the person or group views the intended audience?

Do the available means deliver a message in a genre and medium that reaches the audience?

  • Is the intended audience for the text a rhetorical audience? Draw on evidence from the text to support your answer.
  • If the audience is a rhetorical one, what can it do to resolve the problem?
  • Does the response address and fit the rhetorical opportunity? How exactly? If not, how might the response be reshaped so that it does fit?
  • Is the response delivered in an appropriate medium that reaches its intended audience? Why is that medium appropriate? Or how could it be adjusted to be appropriate?
  • Can you think of other responses to similar rhetorical situations? What genre is commonly used? Does the creator of this text use that genre? If not, what is the effect of going against an audience’s expectations?

Now that you have carefully read the text and answered all of the questions, you are ready to write your rhetorical analysis. How does your analysis of the use of the available means reveal

  • How well the rhetorical elements work together to create a fitting response to an opportunity for change?
  • How effective the response is?

As you begin, search your answers for an idea that can serve as your claim or thesis. For example, you might focus on the declared goal—if there is one—of the creator of the text and whether it has been achieved. You might assess how successfully that creator has identified the rhetorical audience, shaped a fitting response, or employed the best available means. Or you might focus on the use of the rhetorical appeals and the overall success of their use.

Whether or not you agree with the text is beside the point.

Your job is to analyze an essay, examining how, and how well, the text’s creator has accomplished the purpose of that text.

Key Grading Considerations

  • The intro provides context for the rest of the paper
  • The thesis is explicit, specific, and clear
  • The thesis is analytical in nature
  • The conclusion recasts the thesis and provides cohesion to the whole paper
  • rhetorical triangle (audience, author, purpose)
  • and rhetorical appeals (logos, ethos, pathos)
  •  focus is on an analysis (not a summary or the author’s own ideas of the issue)
  • Smooth flow of ideas ordered in a logical sequence that effectively guides the reader
  • Each paragraph has a well-supported clearly-stated main point
  • The topic sentences focus on analysis
  • There is an effective use of transitions.
  • Uses the Rhetorical Triangle to Target the Audience
  • Language Use & Mechanics
  • Fully in APA Format

ATTRIBUTIONS

  • Content Adapted from Excelsior Online Writing Lab (OWL). (2020).  Excelsior College. Retrieved from https://owl.excelsior.edu/ licensed under a  Creative Commons Attribution-4.0 International License .
  • Basic Questions for Rhetorical Analysis.  Authored by : Gideon O. Burton.  Provided by : Brigham Young University.  Located at :  http://rhetoric.byu.edu .  Project : Silva Rhetoricae.  License :  CC BY: Attribution
  • Original Content from  Christine Jones. (2021). Rhetorical Analysis. Licensed under a CC0 1.0 Universal (CC0 1.0) Public Domain Dedication .

English 102: Journey Into Open Copyright © 2021 by Christine Jones is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to Write the AP Lang Rhetorical Essay

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What is the ap lang rhetorical essay, tips for writing the ap lang rhetorical essay.

  • AP Lang Rhetorical Essay Example

How Will AP Scores Affect College Chances?

The AP English Language Exam is one of the most common AP exams you can take. However, the average score on the exam in 2020 was a 2.96 out of 5. While this may seem a bit low, it is important to note that over 550,000 students take the exam annually. With some preparation and knowing how to study, it is totally possible to do well on this AP exam.

The AP Lang Rhetorical Essay is one section of the AP English Language Exam. The exam itself is 3 hours and 15 minutes long, and is broken into two sections. The first part of the exam is a 60 minute, 45-question multiple-choice section. The questions on this part of the exam will test your ability to read a passage and then interpret its meaning, style, and overall themes. After the multiple-choice section, there is a section lasting 2 hours and 15 minutes with three “free response” essays. This includes the synthesis essay, the rhetorical analysis essay, and the argument essay. 

  • In the synthesis essay , you will have to develop an argument using pieces of evidence provided to you. 
  • The argumentative essay will have you pick a side in a debate and argue for or against it.
  • The rhetorical essay requires that you discuss how an author’s written passage contributes to a greater meaning or theme. 

The rhetorical essay is perhaps the most unique of all AP Lang exam essays because it requires the test taker to analyze and interpret the deeper meanings of the passage and connect them to the author’s writing style and writing syntax in only 40 minutes. This essay can be the trickiest because it requires you to have knowledge of rhetorical strategies and then apply them to a passage you’ve never seen before.

1. Outline Your Essay Before Writing

One of the most important parts of the AP Lang essays is structuring your essay so that it makes sense to the reader. This is just as important as having good content. For this essay in particular, you’ll want to read the passage first and write a brief outline of your points before you begin the essay. This is because you will want to write the essay using the passage chronologically, which will be discussed in detail below.

2. Understand Rhetorical Strategies 

If you feel like you don’t know where to start as you prepare to study for the rhetorical essay portion of the exam, you aren’t alone. It is imperative that you have a grasp on what rhetorical strategies are and how you can use them in your essay. One definition of rhetoric is “language carefully chosen and arranged for maximum effect.” This can include types of figurative language (metaphor, simile, personification, pun, irony, etc.) elements of syntax (parallelism, juxtaposition, anthesis, anaphora, etc), logical fallacies, or persuasive appeals. Overall, there are many elements that you can analyze in an essay and having a good grasp on them through practice and memorization is important.

3. Keep the Essay Well Structured 

Even if you understand the various rhetorical strategies you can use, where do you begin? First of all, you’ll want to write a strong introduction that outlines the purpose of the piece. At the end of this introduction, you will write a thesis statement that encapsulates all the rhetorical strategies you discuss. Perhaps these are style elements, tone, or syntax. Be sure to be specific as you list these.

Next, you will create your body paragraphs. As you discuss the rhetorical elements in the piece and tie them back to the work’s meanings, be sure to discuss the points in chronological order. You don’t have to discuss every single strategy, but just pick the ones that are most important. Be sure to cite the line where you found the example. At the end of the essay, write a short conclusion that summarizes the major points above.

4. Be Sure to Explain Your Examples

As you write the essay, don’t just list out your examples and say something like “this is an example of ethos, logos, pathos.” Instead, analyze how the example shows that rhetoric device and how it helps the author further their argument. As you write the rhetorical essay, you’ll want to be as specific and detail-focused as possible. 

rhetorical analysis model essay

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AP Lang Rhetorical Analysis Essay Example

Below is a prompt and example for a rhetorical essay, along with its score and what the writer did well and could have improved:

The passage below is an excerpt from “On the Want of Money,” an essay written by nineteenth-century author William Hazlitt. Read the passage carefully. Then write an essay in which you analyze the rhetorical strategies Hazlitt uses to develop his position about money.

rhetorical analysis model essay

Student essay example:

In his essay, Hazlitt develops his position on money through careful use of adjectives and verbs, hypothetical situations, and images. His examples serve to impress upon the reader the highly negative consequences of being in “want of money.”

Hazlitt’s word choice in his opening phrase provides an example of his technique in the rest of the essay. It is not necessary to follow “literally” with “truly” yet his repetition of the same ideas emphasizes his point. In his next sentence, one that lasts forty-six lines, Hazlitt condignly repeats similar ideas, beating into his audience the necessity of having money in this world. The parallelism throughout that one long sentence, “it is not to be sent for to court, or asked out to dinner…it is not to have your own opinion consulted or sees rejected with contempt..” ties the many different situations Haziltt gives together. What could have become a tedious spiel instead becomes a melodious recitation, each example reminding you of one before it, either because of the similarities in structure or content. Hazlitt addresses many different negative effects of not having money but manages to tie them together with his rhetorical strategies. 

The diction of the passage fully relays Hazlitt’s position about money. In every example he gives a negative situation but in most emphasizes the terrible circumstance with strong negative adjectives or verbs. “Rejected,” “contempt,” “disparaged,” “scrutinized,” “irksome,” “deprived,” “assailed” “chagrin;” the endless repetition of such discouragement shows how empathetically Hazlitt believes money is a requisite for a happy life. Even the irony of the last sentences is negative, conveying the utter hopelessness of one without money. Through one may have none in life, pitiless men will proceed to mock one’s circumstances, “at a considerable expense” after death! 

In having as the body of his essay one long sentence, Hazlitt creates a flow that speeds the passage along, hardly giving the reader time to absorb one idea before another is thrown at him. The unceasing flow is synonymous with Hazlitt’s view of the life of a person without money: he will be “jostled” through life, unable to stop and appreciate the beauty around him or to take time for his own leisure. 

The score on this essay was a 6 out of 6. This essay started out very strong as the student had a concrete thesis statement explaining the strategies that Hazlitt used to develop his position on money as well as Hazlitt’s belief on the topic. In the thesis statement, the student points out that adjectives, verbs, hypothetical situations, and images help prove Hazlitt’s point that wanting money can be problematic. 

Next, the student broke down their points into three main subsections related to their thesis. More specifically, the student first discusses word choice of repetition and parallelism. When the student discusses these strategies, they list evidence in the paragraph that can be found chronologically in Hazlitt’s essay. The next paragraph is about diction, and the student used specific adjectives and verbs that support this idea. In the last paragraph, the student emphasized how the speed and flow of the essay helped describe Hazlitt’s viewpoint on life. This last concluding sentence is particularly thoughtful, as it goes beyond the explicit points made in the essay and discusses the style and tone of the writing. 

It is important to remember that in some ways, the rhetorical essay is also an argumentative essay, as the student must prove how certain rhetorical strategies are used and their significance in the essay. The student even discussed the irony of the paragraph, which is not explicit in the passage.

Overall, this student did an excellent job organizing and structuring the essay and did a nice job using evidence to prove their points. 

Now that you’ve learned about the AP Lang rhetorical essay, you may be wondering how your AP scores impact your chances of admission. In fact, your AP scores have relatively little impact on your admissions decision , and your course rigor has much more weight in the application process.

If you’d like to know your chances of admission, be sure to check out our chancing calculator! This tool takes into account your classes, extracurriculars, demographic information, and test scores to understand your chances at admission at over 600 schools. Best of all, it is completely free!

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Model Overview

  • Identify your subject, purpose, and main points.
  • Provide background on your subject.
  • Stress the importance of your subject.
  • Logos (Reasoning)--appeals to the readers' common sense beliefs or values.
  • Ethos (Credibility) -- supports claims using the author's reputation, experience and values or an expert.
  • Pathos (Emotion) -- influences the reader using feelings, desires or fears.
  • Restate main point.

Information from Writing Today , p. 167-181.

Additional resources on writing a rhetorical analysis.

  • Writing Rhetorical Analysis
  • HOW TO WRITE: AP Rhetorical Analysis Paragraphs and Essays
  • Doing a Rhetorical Analysis of a Text - Kiefer
  • Helps for Writing a Rhetorical Analysis
  • Organizing Your Analysis
  • Tips For Writing Your Rhetorical Analysis Essay

Argumentive Essay Model

Typical Essay Models

  • Argumentative Essay Model
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  • Classification and Division Essay Model
  • Comparison and Contrast Essay Model
  • Definition Essay Model
  • Descriptive Essay Model
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  • Exemplification Essay Model
  • Literary Analysis Model
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Essay 2 - rhetorical analysis

IMAGES

  1. Sample Rhetorical Analysis Essay

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  2. AP: Rhetorical Analysis Portfolio

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  3. Rhetorical Analysis Essay

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  4. 🌱 How to write a rhetorical speech. 31 Common Rhetorical Devices and

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  5. How to Write a Rhetorical Analysis Essay: Outline, Steps, & Examples

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  6. Rhetorical Analysis Free Essay Example

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VIDEO

  1. Rhetorical Analysis Overview for AP Lang Students

  2. Writing the Rhetorical Analysis

  3. Rhetorical Analysis

  4. Rhetorical Analysis of Adele's Hello

  5. Rhetorical Analysis of Adele's Hello

  6. AP Lang Rhetorical Analysis Essay Review and Practice

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  1. How to Write a Rhetorical Analysis

    Revised on July 23, 2023. A rhetorical analysis is a type of essay that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience. A rhetorical analysis is structured similarly to other essays: an introduction presenting ...

  2. How to Write a Rhetorical Analysis Essay-Examples & Template

    Rhetorical appeal #2: Pathos. The purpose of Pathos-driven rhetoric is to appeal to the reader's emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a "good cause". To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories ...

  3. How to Write a Great Rhetorical Analysis Essay: With Examples

    Name the author of the text and the title of their work followed by the date in parentheses. Use a verb to describe what the author does, e.g. "implies," "asserts," or "claims". Briefly summarize the text in your own words. Mention the persuasive techniques used by the rhetor and its effect.

  4. How to Write a Rhetorical Analysis Essay in 6 Steps

    How to Write a Rhetorical Analysis Essay in 6 Steps. Written by MasterClass. Last updated: Sep 2, 2021 • 3 min read. In a rhetorical analysis essay, a writer will examine the rhetoric and style of another author's work. If you want to write your own rhetorical analysis essay, we've developed a step-by-step guide to lead you through the ...

  5. Rhetorical Analysis

    Rhetorical Analysis. Rhetoric is the study of how writers and speakers use words to influence an audience. A rhetorical analysis is an essay that breaks a work of non-fiction into parts and then explains how the parts work together to create a certain effect—whether to persuade, entertain or inform. You can also conduct a rhetorical analysis ...

  6. How to Write a Rhetorical Analysis: 6 Steps and an Outline for Your

    5. State your thesis. Now that you've completed your analysis of the material, try to summarize it into one clear, concise thesis statement that will form the foundation of your essay. Your thesis statement should summarize: 1) the argument or purpose of the speaker; 2) the methods the speaker uses; and 3) the effectiveness of those methods ...

  7. PDF How to Write a RHETORICAL ANALYSIS ESSAY Step 1: Full Comprehension of

    Like all other essays, your rhetorical analysis essay will have an introduction with a thesis, body paragraphs, and a conclusion. WRITE - write your essay. Asher AP ELAC Name: _____ Step 3: Organizing and Writing Your Essay: Some of this is redundant, but this breaks down some of the steps from MAD TO WRITE even further. ...

  8. How to write a rhetorical analysis [4 steps]

    To write a rhetorical analysis, you need to follow the steps below: Step 1: Plan and prepare. With a rhetorical analysis, you don't choose concepts in advance and apply them to a specific text or piece of content. Rather, you'll have to analyze the text to identify the separate components and plan and prepare your analysis accordingly.

  9. How to Write a Rhetorical Analysis Essay

    Keeping these elements of the text in mind can help you produce an informed rhetorical analysis essay. For example, the iconic "I Have a Dream" speech from Martin Luther King, Jr.'s' remains one of the most powerful and influential speeches. However, a person who doesn't know the civil rights movements' context will not understand ...

  10. How to Write a Rhetorical Analysis Essay

    2. Introducing Your Essay Topic. Introduce your essay by providing some context about the text you're analyzing. Give a brief overview of the author, intended audience, and purpose of the writing. You should also clearly state your thesis, which is your main point or argument about how and why the author uses rhetorical strategies.

  11. How to Write a Rhetorical Analysis Essay Step by Step

    Learn what a rhetorical analysis essay is. Learn how to write a rhetorical analysis essay and get an example of a rhetorical analysis essay outline.

  12. How to Write a Rhetorical Analysis

    A rhetorical analysis essay is a type of essay where you examine how authors or speakers use words, phrases, and other techniques to influence or persuade their audience. This type of essay focuses on analyzing the strategies used by the writer or speaker to achieve their purpose, whether it's to inform, persuade, entertain, or provoke. ...

  13. Rhetorical Analysis

    Almost every text makes an argument. Rhetorical analysis is the process of evaluating elements of a text and determining how those elements impact the success or failure of that argument. Often rhetorical analyses address written arguments, but visual, oral, or other kinds of "texts" can also be analyzed.

  14. 5: Rhetorical Analysis

    107770. For many people, particularly those in the media, the term "rhetoric " has a largely negative connotation. A political commentator, for example, may say that a politician is using "empty rhetoric" or that what that politician says is "just a bunch of rhetoric.". What the commentator means is that the politician's words are ...

  15. Rhetorical Analysis Sample Essay

    Rhetorical Analysis Sample Essay. A woman's work is never done: many American women grow up with this saying and feel it to be true. 1 One such woman, author Jessica Grose, wrote "Cleaning: The Final Feminist Frontier," published in 2013 in the New Republic, 2 and she argues that while the men recently started taking on more of the ...

  16. PDF A Simplified Guide to Writing a Rhetorical Analysis

    RHETORICAL ANALYSIS Rhetoric studies how writers use words to influence a reader. Rhetorical analysis separates a work of non-fiction into manageable parts and then demonstrates how these parts together create a persuasive argument. When writing a rhetorical analysis you are NOT summarizing a text NOR are writing whether you agree with the ...

  17. How To Write a Rhetorical Analysis Essay

    A rhetorical analysis essay is a type of academic writing where the author looks at a topic in great detail and articulates their perspective on the matter using effective and persuasive methods. The essence of this type of essay is to evaluate a text, often a speech or a written article, based on the strategies used by the original author to persuade their audience. Understanding and writing ...

  18. Rhetorical Analysis Essay: Writing Tips & Techniques

    The introduction sets the stage for your rhetorical analysis essay. To write an engaging and informative introduction: Introduce the text or speech: Mention the title, author or speaker, and the context in which it was delivered. Provide a brief summary: Give a concise overview of the main argument and key points.

  19. 20+ Best Rhetorical Analysis Essay Example & Sample Papers

    This article will find some examples that will help you with your rhetorical analysis essay writing effortlessly. On This Page. 1. Good Rhetorical Analysis Essay Example. 2. Rhetorical Analysis Essay Example AP Lang 2023. 3. Rhetorical Analysis Essay Examples for Students. 4.

  20. 8.10: Rhetorical Analysis

    Take a look at the following definition of rhetorical analysis: Rhetorical analysis shows how the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience; as ...

  21. Rhetorical Analysis

    The ultimate goal of a rhetorical analysis is twofold: to analyze how well the rhetorical elements work together to create a fitting response, and. to evaluate the overall effectiveness of that response. To examine that goal, there are a couple of approaches that can be made in writing an analysis. The first is to ask some basic questions.

  22. How to Write the AP Lang Rhetorical Essay

    4. Be Sure to Explain Your Examples. As you write the essay, don't just list out your examples and say something like "this is an example of ethos, logos, pathos.". Instead, analyze how the example shows that rhetoric device and how it helps the author further their argument. As you write the rhetorical essay, you'll want to be as ...

  23. Rhetorical Essay Model :: Valencia Campus

    Model Overview. Introduction. Identify your subject, purpose, and main points. Provide background on your subject. Stress the importance of your subject. Analysis of Text. Logos (Reasoning)--appeals to the readers' common sense beliefs or values. Ethos (Credibility) -- supports claims using the author's reputation, experience and values or an ...

  24. Essay 2

    Kaitlyn Squadrito Philip Garcia English Composition I November 3, 2022 Super Bowl Ad Rhetoric Whenever I have to think of an ad for papers or other things in a class, my first thought is usually Super Bowl ads. There are numerous amounts to choose from, many of which are humorous and have an appeal that I would choose. However, for a rhetorical analysis essay, I find Super Bowl ads to be a ...