example statement of null and alternative hypothesis

Statistics Made Easy

How to Write a Null Hypothesis (5 Examples)

A hypothesis test uses sample data to determine whether or not some claim about a population parameter is true.

Whenever we perform a hypothesis test, we always write a null hypothesis and an alternative hypothesis, which take the following forms:

H 0 (Null Hypothesis): Population parameter =,  ≤, ≥ some value

H A  (Alternative Hypothesis): Population parameter <, >, ≠ some value

Note that the null hypothesis always contains the equal sign .

We interpret the hypotheses as follows:

Null hypothesis: The sample data provides no evidence to support some claim being made by an individual.

Alternative hypothesis: The sample data  does provide sufficient evidence to support the claim being made by an individual.

For example, suppose it’s assumed that the average height of a certain species of plant is 20 inches tall. However, one botanist claims the true average height is greater than 20 inches.

To test this claim, she may go out and collect a random sample of plants. She can then use this sample data to perform a hypothesis test using the following two hypotheses:

H 0 : μ ≤ 20 (the true mean height of plants is equal to or even less than 20 inches)

H A : μ > 20 (the true mean height of plants is greater than 20 inches)

If the sample data gathered by the botanist shows that the mean height of this species of plants is significantly greater than 20 inches, she can reject the null hypothesis and conclude that the mean height is greater than 20 inches.

Read through the following examples to gain a better understanding of how to write a null hypothesis in different situations.

Example 1: Weight of Turtles

A biologist wants to test whether or not the true mean weight of a certain species of turtles is 300 pounds. To test this, he goes out and measures the weight of a random sample of 40 turtles.

Here is how to write the null and alternative hypotheses for this scenario:

H 0 : μ = 300 (the true mean weight is equal to 300 pounds)

H A : μ ≠ 300 (the true mean weight is not equal to 300 pounds)

Example 2: Height of Males

It’s assumed that the mean height of males in a certain city is 68 inches. However, an independent researcher believes the true mean height is greater than 68 inches. To test this, he goes out and collects the height of 50 males in the city.

H 0 : μ ≤ 68 (the true mean height is equal to or even less than 68 inches)

H A : μ > 68 (the true mean height is greater than 68 inches)

Example 3: Graduation Rates

A university states that 80% of all students graduate on time. However, an independent researcher believes that less than 80% of all students graduate on time. To test this, she collects data on the proportion of students who graduated on time last year at the university.

H 0 : p ≥ 0.80 (the true proportion of students who graduate on time is 80% or higher)

H A : μ < 0.80 (the true proportion of students who graduate on time is less than 80%)

Example 4: Burger Weights

A food researcher wants to test whether or not the true mean weight of a burger at a certain restaurant is 7 ounces. To test this, he goes out and measures the weight of a random sample of 20 burgers from this restaurant.

H 0 : μ = 7 (the true mean weight is equal to 7 ounces)

H A : μ ≠ 7 (the true mean weight is not equal to 7 ounces)

Example 5: Citizen Support

A politician claims that less than 30% of citizens in a certain town support a certain law. To test this, he goes out and surveys 200 citizens on whether or not they support the law.

H 0 : p ≥ .30 (the true proportion of citizens who support the law is greater than or equal to 30%)

H A : μ < 0.30 (the true proportion of citizens who support the law is less than 30%)

Additional Resources

Introduction to Hypothesis Testing Introduction to Confidence Intervals An Explanation of P-Values and Statistical Significance

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• Null and Alternative Hypotheses | Definitions & Examples

Null and Alternative Hypotheses | Definitions & Examples

Published on 5 October 2022 by Shaun Turney . Revised on 6 December 2022.

The null and alternative hypotheses are two competing claims that researchers weigh evidence for and against using a statistical test :

• Null hypothesis (H 0 ): There’s no effect in the population .
• Alternative hypothesis (H A ): There’s an effect in the population.

The effect is usually the effect of the independent variable on the dependent variable .

Table of contents

Answering your research question with hypotheses, what is a null hypothesis, what is an alternative hypothesis, differences between null and alternative hypotheses, how to write null and alternative hypotheses, frequently asked questions about null and alternative hypotheses.

The null and alternative hypotheses offer competing answers to your research question . When the research question asks “Does the independent variable affect the dependent variable?”, the null hypothesis (H 0 ) answers “No, there’s no effect in the population.” On the other hand, the alternative hypothesis (H A ) answers “Yes, there is an effect in the population.”

The null and alternative are always claims about the population. That’s because the goal of hypothesis testing is to make inferences about a population based on a sample . Often, we infer whether there’s an effect in the population by looking at differences between groups or relationships between variables in the sample.

You can use a statistical test to decide whether the evidence favors the null or alternative hypothesis. Each type of statistical test comes with a specific way of phrasing the null and alternative hypothesis. However, the hypotheses can also be phrased in a general way that applies to any test.

The null hypothesis is the claim that there’s no effect in the population.

If the sample provides enough evidence against the claim that there’s no effect in the population ( p ≤ α), then we can reject the null hypothesis . Otherwise, we fail to reject the null hypothesis.

Although “fail to reject” may sound awkward, it’s the only wording that statisticians accept. Be careful not to say you “prove” or “accept” the null hypothesis.

Null hypotheses often include phrases such as “no effect”, “no difference”, or “no relationship”. When written in mathematical terms, they always include an equality (usually =, but sometimes ≥ or ≤).

Examples of null hypotheses

The table below gives examples of research questions and null hypotheses. There’s always more than one way to answer a research question, but these null hypotheses can help you get started.

*Note that some researchers prefer to always write the null hypothesis in terms of “no effect” and “=”. It would be fine to say that daily meditation has no effect on the incidence of depression and p 1 = p 2 .

The alternative hypothesis (H A ) is the other answer to your research question . It claims that there’s an effect in the population.

Often, your alternative hypothesis is the same as your research hypothesis. In other words, it’s the claim that you expect or hope will be true.

The alternative hypothesis is the complement to the null hypothesis. Null and alternative hypotheses are exhaustive, meaning that together they cover every possible outcome. They are also mutually exclusive, meaning that only one can be true at a time.

Alternative hypotheses often include phrases such as “an effect”, “a difference”, or “a relationship”. When alternative hypotheses are written in mathematical terms, they always include an inequality (usually ≠, but sometimes > or <). As with null hypotheses, there are many acceptable ways to phrase an alternative hypothesis.

Examples of alternative hypotheses

The table below gives examples of research questions and alternative hypotheses to help you get started with formulating your own.

Null and alternative hypotheses are similar in some ways:

• They’re both answers to the research question
• They both make claims about the population
• They’re both evaluated by statistical tests.

However, there are important differences between the two types of hypotheses, summarized in the following table.

To help you write your hypotheses, you can use the template sentences below. If you know which statistical test you’re going to use, you can use the test-specific template sentences. Otherwise, you can use the general template sentences.

The only thing you need to know to use these general template sentences are your dependent and independent variables. To write your research question, null hypothesis, and alternative hypothesis, fill in the following sentences with your variables:

Does independent variable affect dependent variable ?

• Null hypothesis (H 0 ): Independent variable does not affect dependent variable .
• Alternative hypothesis (H A ): Independent variable affects dependent variable .

Test-specific

Once you know the statistical test you’ll be using, you can write your hypotheses in a more precise and mathematical way specific to the test you chose. The table below provides template sentences for common statistical tests.

Note: The template sentences above assume that you’re performing one-tailed tests . One-tailed tests are appropriate for most studies.

The null hypothesis is often abbreviated as H 0 . When the null hypothesis is written using mathematical symbols, it always includes an equality symbol (usually =, but sometimes ≥ or ≤).

The alternative hypothesis is often abbreviated as H a or H 1 . When the alternative hypothesis is written using mathematical symbols, it always includes an inequality symbol (usually ≠, but sometimes < or >).

A research hypothesis is your proposed answer to your research question. The research hypothesis usually includes an explanation (‘ x affects y because …’).

A statistical hypothesis, on the other hand, is a mathematical statement about a population parameter. Statistical hypotheses always come in pairs: the null and alternative hypotheses. In a well-designed study , the statistical hypotheses correspond logically to the research hypothesis.

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9.1 Null and Alternative Hypotheses

The actual test begins by considering two hypotheses . They are called the null hypothesis and the alternative hypothesis . These hypotheses contain opposing viewpoints.

H 0 , the — null hypothesis: a statement of no difference between sample means or proportions or no difference between a sample mean or proportion and a population mean or proportion. In other words, the difference equals 0.

H a —, the alternative hypothesis: a claim about the population that is contradictory to H 0 and what we conclude when we reject H 0 .

Since the null and alternative hypotheses are contradictory, you must examine evidence to decide if you have enough evidence to reject the null hypothesis or not. The evidence is in the form of sample data.

After you have determined which hypothesis the sample supports, you make a decision. There are two options for a decision. They are reject H 0 if the sample information favors the alternative hypothesis or do not reject H 0 or decline to reject H 0 if the sample information is insufficient to reject the null hypothesis.

Mathematical Symbols Used in H 0 and H a :

H 0 always has a symbol with an equal in it. H a never has a symbol with an equal in it. The choice of symbol depends on the wording of the hypothesis test. However, be aware that many researchers use = in the null hypothesis, even with > or < as the symbol in the alternative hypothesis. This practice is acceptable because we only make the decision to reject or not reject the null hypothesis.

Example 9.1

H 0 : No more than 30 percent of the registered voters in Santa Clara County voted in the primary election. p ≤ 30 H a : More than 30 percent of the registered voters in Santa Clara County voted in the primary election. p > 30

A medical trial is conducted to test whether or not a new medicine reduces cholesterol by 25 percent. State the null and alternative hypotheses.

Example 9.2

We want to test whether the mean GPA of students in American colleges is different from 2.0 (out of 4.0). The null and alternative hypotheses are the following: H 0 : μ = 2.0 H a : μ ≠ 2.0

We want to test whether the mean height of eighth graders is 66 inches. State the null and alternative hypotheses. Fill in the correct symbol (=, ≠, ≥, <, ≤, >) for the null and alternative hypotheses.

• H 0 : μ __ 66
• H a : μ __ 66

Example 9.3

We want to test if college students take fewer than five years to graduate from college, on the average. The null and alternative hypotheses are the following: H 0 : μ ≥ 5 H a : μ < 5

We want to test if it takes fewer than 45 minutes to teach a lesson plan. State the null and alternative hypotheses. Fill in the correct symbol ( =, ≠, ≥, <, ≤, >) for the null and alternative hypotheses.

• H 0 : μ __ 45
• H a : μ __ 45

Example 9.4

An article on school standards stated that about half of all students in France, Germany, and Israel take advanced placement exams and a third of the students pass. The same article stated that 6.6 percent of U.S. students take advanced placement exams and 4.4 percent pass. Test if the percentage of U.S. students who take advanced placement exams is more than 6.6 percent. State the null and alternative hypotheses. H 0 : p ≤ 0.066 H a : p > 0.066

On a state driver’s test, about 40 percent pass the test on the first try. We want to test if more than 40 percent pass on the first try. Fill in the correct symbol (=, ≠, ≥, <, ≤, >) for the null and alternative hypotheses.

• H 0 : p __ 0.40
• H a : p __ 0.40

Collaborative Exercise

Bring to class a newspaper, some news magazines, and some internet articles. In groups, find articles from which your group can write null and alternative hypotheses. Discuss your hypotheses with the rest of the class.

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10.1 - setting the hypotheses: examples.

A significance test examines whether the null hypothesis provides a plausible explanation of the data. The null hypothesis itself does not involve the data. It is a statement about a parameter (a numerical characteristic of the population). These population values might be proportions or means or differences between means or proportions or correlations or odds ratios or any other numerical summary of the population. The alternative hypothesis is typically the research hypothesis of interest. Here are some examples.

Example 10.2: Hypotheses with One Sample of One Categorical Variable Section  

About 10% of the human population is left-handed. Suppose a researcher at Penn State speculates that students in the College of Arts and Architecture are more likely to be left-handed than people found in the general population. We only have one sample since we will be comparing a population proportion based on a sample value to a known population value.

• Research Question : Are artists more likely to be left-handed than people found in the general population?
• Response Variable : Classification of the student as either right-handed or left-handed

State Null and Alternative Hypotheses

• Null Hypothesis : Students in the College of Arts and Architecture are no more likely to be left-handed than people in the general population (population percent of left-handed students in the College of Art and Architecture = 10% or p = .10).
• Alternative Hypothesis : Students in the College of Arts and Architecture are more likely to be left-handed than people in the general population (population percent of left-handed students in the College of Arts and Architecture > 10% or p > .10). This is a one-sided alternative hypothesis.

Example 10.3: Hypotheses with One Sample of One Measurement Variable Section  

A generic brand of the anti-histamine Diphenhydramine markets a capsule with a 50 milligram dose. The manufacturer is worried that the machine that fills the capsules has come out of calibration and is no longer creating capsules with the appropriate dosage.

• Research Question : Does the data suggest that the population mean dosage of this brand is different than 50 mg?
• Response Variable : dosage of the active ingredient found by a chemical assay.
• Null Hypothesis : On the average, the dosage sold under this brand is 50 mg (population mean dosage = 50 mg).
• Alternative Hypothesis : On the average, the dosage sold under this brand is not 50 mg (population mean dosage ≠ 50 mg). This is a two-sided alternative hypothesis.

Example 10.4: Hypotheses with Two Samples of One Categorical Variable Section  

Many people are starting to prefer vegetarian meals on a regular basis. Specifically, a researcher believes that females are more likely than males to eat vegetarian meals on a regular basis.

• Research Question : Does the data suggest that females are more likely than males to eat vegetarian meals on a regular basis?
• Response Variable : Classification of whether or not a person eats vegetarian meals on a regular basis
• Explanatory (Grouping) Variable: Sex
• Null Hypothesis : There is no sex effect regarding those who eat vegetarian meals on a regular basis (population percent of females who eat vegetarian meals on a regular basis = population percent of males who eat vegetarian meals on a regular basis or p females = p males ).
• Alternative Hypothesis : Females are more likely than males to eat vegetarian meals on a regular basis (population percent of females who eat vegetarian meals on a regular basis > population percent of males who eat vegetarian meals on a regular basis or p females > p males ). This is a one-sided alternative hypothesis.

Example 10.5: Hypotheses with Two Samples of One Measurement Variable Section  

Obesity is a major health problem today. Research is starting to show that people may be able to lose more weight on a low carbohydrate diet than on a low fat diet.

• Research Question : Does the data suggest that, on the average, people are able to lose more weight on a low carbohydrate diet than on a low fat diet?
• Response Variable : Weight loss (pounds)
• Explanatory (Grouping) Variable : Type of diet
• Null Hypothesis : There is no difference in the mean amount of weight loss when comparing a low carbohydrate diet with a low fat diet (population mean weight loss on a low carbohydrate diet = population mean weight loss on a low fat diet).
• Alternative Hypothesis : The mean weight loss should be greater for those on a low carbohydrate diet when compared with those on a low fat diet (population mean weight loss on a low carbohydrate diet > population mean weight loss on a low fat diet). This is a one-sided alternative hypothesis.

Example 10.6: Hypotheses about the relationship between Two Categorical Variables Section  

• Research Question : Do the odds of having a stroke increase if you inhale second hand smoke ? A case-control study of non-smoking stroke patients and controls of the same age and occupation are asked if someone in their household smokes.
• Variables : There are two different categorical variables (Stroke patient vs control and whether the subject lives in the same household as a smoker). Living with a smoker (or not) is the natural explanatory variable and having a stroke (or not) is the natural response variable in this situation.
• Null Hypothesis : There is no relationship between whether or not a person has a stroke and whether or not a person lives with a smoker (odds ratio between stroke and second-hand smoke situation is = 1).
• Alternative Hypothesis : There is a relationship between whether or not a person has a stroke and whether or not a person lives with a smoker (odds ratio between stroke and second-hand smoke situation is > 1). This is a one-tailed alternative.

This research question might also be addressed like example 11.4 by making the hypotheses about comparing the proportion of stroke patients that live with smokers to the proportion of controls that live with smokers.

Example 10.7: Hypotheses about the relationship between Two Measurement Variables Section  

• Research Question : A financial analyst believes there might be a positive association between the change in a stock's price and the amount of the stock purchased by non-management employees the previous day (stock trading by management being under "insider-trading" regulatory restrictions).
• Variables : Daily price change information (the response variable) and previous day stock purchases by non-management employees (explanatory variable). These are two different measurement variables.
• Null Hypothesis : The correlation between the daily stock price change (\$) and the daily stock purchases by non-management employees (\$) = 0.
• Alternative Hypothesis : The correlation between the daily stock price change (\$) and the daily stock purchases by non-management employees (\$) > 0. This is a one-sided alternative hypothesis.

Example 10.8: Hypotheses about comparing the relationship between Two Measurement Variables in Two Samples Section  

• Research Question : Is there a linear relationship between the amount of the bill (\$) at a restaurant and the tip (\$) that was left. Is the strength of this association different for family restaurants than for fine dining restaurants?
• Variables : There are two different measurement variables. The size of the tip would depend on the size of the bill so the amount of the bill would be the explanatory variable and the size of the tip would be the response variable.
• Null Hypothesis : The correlation between the amount of the bill (\$) at a restaurant and the tip (\$) that was left is the same at family restaurants as it is at fine dining restaurants.
• Alternative Hypothesis : The correlation between the amount of the bill (\$) at a restaurant and the tip (\$) that was left is the difference at family restaurants then it is at fine dining restaurants. This is a two-sided alternative hypothesis.

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AP®︎/College Statistics

Course: ap®︎/college statistics   >   unit 10.

• Idea behind hypothesis testing

Examples of null and alternative hypotheses

• Writing null and alternative hypotheses
• P-values and significance tests
• Comparing P-values to different significance levels
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Video transcript

Module 9: Hypothesis Testing With One Sample

Null and alternative hypotheses, learning outcomes.

• Describe hypothesis testing in general and in practice

The actual test begins by considering two  hypotheses . They are called the null hypothesis and the alternative hypothesis . These hypotheses contain opposing viewpoints.

H 0 : The null hypothesis: It is a statement about the population that either is believed to be true or is used to put forth an argument unless it can be shown to be incorrect beyond a reasonable doubt.

H a : The alternative hypothesis : It is a claim about the population that is contradictory to H 0 and what we conclude when we reject H 0 .

Since the null and alternative hypotheses are contradictory, you must examine evidence to decide if you have enough evidence to reject the null hypothesis or not. The evidence is in the form of sample data.

After you have determined which hypothesis the sample supports, you make adecision. There are two options for a  decision . They are “reject H 0 ” if the sample information favors the alternative hypothesis or “do not reject H 0 ” or “decline to reject H 0 ” if the sample information is insufficient to reject the null hypothesis.

Mathematical Symbols Used in  H 0 and H a :

H 0 always has a symbol with an equal in it. H a never has a symbol with an equal in it. The choice of symbol depends on the wording of the hypothesis test. However, be aware that many researchers (including one of the co-authors in research work) use = in the null hypothesis, even with > or < as the symbol in the alternative hypothesis. This practice is acceptable because we only make the decision to reject or not reject the null hypothesis.

H 0 : No more than 30% of the registered voters in Santa Clara County voted in the primary election. p ≤ 30

H a : More than 30% of the registered voters in Santa Clara County voted in the primary election. p > 30

A medical trial is conducted to test whether or not a new medicine reduces cholesterol by 25%. State the null and alternative hypotheses.

H 0 : The drug reduces cholesterol by 25%. p = 0.25

H a : The drug does not reduce cholesterol by 25%. p ≠ 0.25

We want to test whether the mean GPA of students in American colleges is different from 2.0 (out of 4.0). The null and alternative hypotheses are:

H 0 : μ = 2.0

H a : μ ≠ 2.0

We want to test whether the mean height of eighth graders is 66 inches. State the null and alternative hypotheses. Fill in the correct symbol (=, ≠, ≥, <, ≤, >) for the null and alternative hypotheses. H 0 : μ __ 66 H a : μ __ 66

• H 0 : μ = 66
• H a : μ ≠ 66

We want to test if college students take less than five years to graduate from college, on the average. The null and alternative hypotheses are:

H 0 : μ ≥ 5

H a : μ < 5

We want to test if it takes fewer than 45 minutes to teach a lesson plan. State the null and alternative hypotheses. Fill in the correct symbol ( =, ≠, ≥, <, ≤, >) for the null and alternative hypotheses. H 0 : μ __ 45 H a : μ __ 45

• H 0 : μ ≥ 45
• H a : μ < 45

In an issue of U.S. News and World Report , an article on school standards stated that about half of all students in France, Germany, and Israel take advanced placement exams and a third pass. The same article stated that 6.6% of U.S. students take advanced placement exams and 4.4% pass. Test if the percentage of U.S. students who take advanced placement exams is more than 6.6%. State the null and alternative hypotheses.

H 0 : p ≤ 0.066

H a : p > 0.066

On a state driver’s test, about 40% pass the test on the first try. We want to test if more than 40% pass on the first try. Fill in the correct symbol (=, ≠, ≥, <, ≤, >) for the null and alternative hypotheses. H 0 : p __ 0.40 H a : p __ 0.40

• H 0 : p = 0.40
• H a : p > 0.40

Concept Review

In a  hypothesis test , sample data is evaluated in order to arrive at a decision about some type of claim. If certain conditions about the sample are satisfied, then the claim can be evaluated for a population. In a hypothesis test, we: Evaluate the null hypothesis , typically denoted with H 0 . The null is not rejected unless the hypothesis test shows otherwise. The null statement must always contain some form of equality (=, ≤ or ≥) Always write the alternative hypothesis , typically denoted with H a or H 1 , using less than, greater than, or not equals symbols, i.e., (≠, >, or <). If we reject the null hypothesis, then we can assume there is enough evidence to support the alternative hypothesis. Never state that a claim is proven true or false. Keep in mind the underlying fact that hypothesis testing is based on probability laws; therefore, we can talk only in terms of non-absolute certainties.

Formula Review

H 0 and H a are contradictory.

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Once you have developed a clear and focused research question or set of research questions, you’ll be ready to conduct further research, a literature review, on the topic to help you make an educated guess about the answer to your question(s). This educated guess is called a hypothesis.

In research, there are two types of hypotheses: null and alternative. They work as a complementary pair, each stating that the other is wrong.

• Null Hypothesis (H 0 ) – This can be thought of as the implied hypothesis. “Null” meaning “nothing.”  This hypothesis states that there is no difference between groups or no relationship between variables. The null hypothesis is a presumption of status quo or no change.
• Alternative Hypothesis (H a ) – This is also known as the claim. This hypothesis should state what you expect the data to show, based on your research on the topic. This is your answer to your research question.

Null Hypothesis:   H 0 : There is no difference in the salary of factory workers based on gender. Alternative Hypothesis :  H a : Male factory workers have a higher salary than female factory workers.

Null Hypothesis :  H 0 : There is no relationship between height and shoe size. Alternative Hypothesis :  H a : There is a positive relationship between height and shoe size.

Null Hypothesis :  H 0 : Experience on the job has no impact on the quality of a brick mason’s work. Alternative Hypothesis :  H a : The quality of a brick mason’s work is influenced by on-the-job experience.

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Hypothesis Testing: Null Hypothesis and Alternative Hypothesis

Figuring out exactly what the null hypothesis and the alternative hypotheses are is not a walk in the park. Hypothesis testing is based on the knowledge that you can acquire by going over what we have previously covered about statistics in our blog.

So, if you don’t want to have a hard time keeping up, make sure you have read all the tutorials about confidence intervals , distributions , z-tables and t-tables .

We've also made a video on null hypothesis vs alternative hypothesis - you can watch it below or just scroll down if you prefer reading.

Confidence intervals provide us with an estimation of where the parameters are located. You can obtain them with our confidence interval calculator and learn more about them in the related article.

However, when we are making a decision, we need a yes or no answer. The correct approach, in this case, is to use a test .

Here we will start learning about one of the fundamental tasks in statistics - hypothesis testing !

The Hypothesis Testing Process

  First off, let’s talk about data-driven decision-making. It consists of the following steps:

• First, we must formulate a hypothesis .
• After doing that, we have to find the right test for our hypothesis .
• Then, we execute the test.
• Finally, we make a decision based on the result.

Let’s start from the beginning.

What is a Hypothesis?

Though there are many ways to define it, the most intuitive must be:

“A hypothesis is an idea that can be tested.”

This is not the formal definition, but it explains the point very well.

So, if we say that apples in New York are expensive, this is an idea or a statement. However, it is not testable, until we have something to compare it with.

For instance, if we define expensive as: any price higher than $1.75 dollars per pound, then it immediately becomes a hypothesis .

What Cannot Be a Hypothesis?

An example may be: would the USA do better or worse under a Clinton administration, compared to a Trump administration? Statistically speaking, this is an idea , but there is no data to test it. Therefore, it cannot be a hypothesis of a statistical test.

Actually, it is more likely to be a topic of another discipline.

Conversely, in statistics, we may compare different US presidencies that have already been completed. For example, the Obama administration and the Bush administration, as we have data on both.

A Two-Sided Test

Alright, let’s get out of politics and get into hypotheses . Here’s a simple topic that CAN be tested.

According to Glassdoor (the popular salary information website), the mean data scientist salary in the US is 113,000 dollars.

So, we want to test if their estimate is correct.

The Null and Alternative Hypotheses

There are two hypotheses that are made: the null hypothesis , denoted H 0 , and the alternative hypothesis , denoted H 1 or H A .

The null hypothesis is the one to be tested and the alternative is everything else. In our example:

The null hypothesis would be: The mean data scientist salary is 113,000 dollars.

While the alternative : The mean data scientist salary is not 113,000 dollars.

Author's note: If you're interested in a data scientist career, check out our articles Data Scientist Career Path , 5 Business Basics for Data Scientists , Data Science Interview Questions , and 15 Data Science Consulting Companies Hiring Now .

An Example of a One-Sided Test

You can also form one-sided or one-tailed tests.

Say your friend, Paul, told you that he thinks data scientists earn more than 125,000 dollars per year. You doubt him, so you design a test to see who’s right.

The null hypothesis of this test would be: The mean data scientist salary is more than 125,000 dollars.

The alternative will cover everything else, thus: The mean data scientist salary is less than or equal to 125,000 dollars.

Important: The outcomes of tests refer to the population parameter rather than the sample statistic! So, the result that we get is for the population.

Important: Another crucial consideration is that, generally, the researcher is trying to reject the null hypothesis . Think about the null hypothesis as the status quo and the alternative as the change or innovation that challenges that status quo. In our example, Paul was representing the status quo, which we were challenging.

Let’s go over it once more. In statistics, the null hypothesis is the statement we are trying to reject. Therefore, the null hypothesis is the present state of affairs, while the alternative is our personal opinion.

Why Hypothesis Testing Works

Right now, you may be feeling a little puzzled. This is normal because this whole concept is counter-intuitive at the beginning. However, there is an extremely easy way to continue your journey of exploring it. By diving into the linked tutorial, you will find out why hypothesis testing actually works.

Interested in learning more? You can take your skills from good to great with our statistics course!

Try statistics course for free

Next Tutorial:  Hypothesis Testing: Significance Level and Rejection Region

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Iliya is a finance graduate with a strong quantitative background who chose the exciting path of a startup entrepreneur. He demonstrated a formidable affinity for numbers during his childhood, winning more than 90 national and international awards and competitions through the years. Iliya started teaching at university, helping other students learn statistics and econometrics. Inspired by his first happy students, he co-founded 365 Data Science to continue spreading knowledge. He authored several of the program’s online courses in mathematics, statistics, machine learning, and deep learning.

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• How to Write a Strong Hypothesis | Steps & Examples

How to Write a Strong Hypothesis | Steps & Examples

Published on May 6, 2022 by Shona McCombes . Revised on November 20, 2023.

A hypothesis is a statement that can be tested by scientific research. If you want to test a relationship between two or more variables, you need to write hypotheses before you start your experiment or data collection .

Example: Hypothesis

Daily apple consumption leads to fewer doctor’s visits.

Table of contents

What is a hypothesis, developing a hypothesis (with example), hypothesis examples, other interesting articles, frequently asked questions about writing hypotheses.

A hypothesis states your predictions about what your research will find. It is a tentative answer to your research question that has not yet been tested. For some research projects, you might have to write several hypotheses that address different aspects of your research question.

A hypothesis is not just a guess – it should be based on existing theories and knowledge. It also has to be testable, which means you can support or refute it through scientific research methods (such as experiments, observations and statistical analysis of data).

Variables in hypotheses

Hypotheses propose a relationship between two or more types of variables .

• An independent variable is something the researcher changes or controls.
• A dependent variable is something the researcher observes and measures.

If there are any control variables , extraneous variables , or confounding variables , be sure to jot those down as you go to minimize the chances that research bias  will affect your results.

In this example, the independent variable is exposure to the sun – the assumed cause . The dependent variable is the level of happiness – the assumed effect .

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Step 1. Ask a question

Writing a hypothesis begins with a research question that you want to answer. The question should be focused, specific, and researchable within the constraints of your project.

Step 2. Do some preliminary research

Your initial answer to the question should be based on what is already known about the topic. Look for theories and previous studies to help you form educated assumptions about what your research will find.

At this stage, you might construct a conceptual framework to ensure that you’re embarking on a relevant topic . This can also help you identify which variables you will study and what you think the relationships are between them. Sometimes, you’ll have to operationalize more complex constructs.

Step 3. Formulate your hypothesis

Now you should have some idea of what you expect to find. Write your initial answer to the question in a clear, concise sentence.

4. Refine your hypothesis

You need to make sure your hypothesis is specific and testable. There are various ways of phrasing a hypothesis, but all the terms you use should have clear definitions, and the hypothesis should contain:

• The relevant variables
• The specific group being studied
• The predicted outcome of the experiment or analysis

5. Phrase your hypothesis in three ways

To identify the variables, you can write a simple prediction in  if…then form. The first part of the sentence states the independent variable and the second part states the dependent variable.

In academic research, hypotheses are more commonly phrased in terms of correlations or effects, where you directly state the predicted relationship between variables.

If you are comparing two groups, the hypothesis can state what difference you expect to find between them.

6. Write a null hypothesis

If your research involves statistical hypothesis testing , you will also have to write a null hypothesis . The null hypothesis is the default position that there is no association between the variables. The null hypothesis is written as H 0 , while the alternative hypothesis is H 1 or H a .

• H 0 : The number of lectures attended by first-year students has no effect on their final exam scores.
• H 1 : The number of lectures attended by first-year students has a positive effect on their final exam scores.

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

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A hypothesis is not just a guess — it should be based on existing theories and knowledge. It also has to be testable, which means you can support or refute it through scientific research methods (such as experiments, observations and statistical analysis of data).

Null and alternative hypotheses are used in statistical hypothesis testing . The null hypothesis of a test always predicts no effect or no relationship between variables, while the alternative hypothesis states your research prediction of an effect or relationship.

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics. It is used by scientists to test specific predictions, called hypotheses , by calculating how likely it is that a pattern or relationship between variables could have arisen by chance.

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11.2: Null and Alternative Hypotheses

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The actual test begins by considering two hypotheses. They are called the null hypothesis and the alternative hypothesis. These hypotheses contain opposing viewpoints.

• The null hypothesis (\(H_{0}\)) is a statement about the population that either is believed to be true or is used to put forth an argument unless it can be shown to be incorrect beyond a reasonable doubt.
• The alternative hypothesis (\(H_{a}\)) is a claim about the population that is contradictory to \(H_{0}\) and what we conclude when we reject \(H_{0}\).

Since the null and alternative hypotheses are contradictory, you must examine evidence to decide if you have enough evidence to reject the null hypothesis or not. The evidence is in the form of sample data. After you have determined which hypothesis the sample supports, you make a decision. There are two options for a decision. They are "reject \(H_{0}\)" if the sample information favors the alternative hypothesis or "do not reject \(H_{0}\)" or "decline to reject \(H_{0}\)" if the sample information is insufficient to reject the null hypothesis.

\(H_{0}\) always has a symbol with an equal in it. \(H_{a}\) never has a symbol with an equal in it. The choice of symbol depends on the wording of the hypothesis test. However, be aware that many researchers (including one of the co-authors in research work) use = in the null hypothesis, even with > or < as the symbol in the alternative hypothesis. This practice is acceptable because we only make the decision to reject or not reject the null hypothesis.

Example \(\PageIndex{1}\)

• \(H_{0}\): No more than 30% of the registered voters in Santa Clara County voted in the primary election. \(p \leq 30\)
• \(H_{a}\): More than 30% of the registered voters in Santa Clara County voted in the primary election. \(p > 30\)

Exercise \(\PageIndex{1}\)

A medical trial is conducted to test whether or not a new medicine reduces cholesterol by 25%. State the null and alternative hypotheses.

• \(H_{0}\): The drug reduces cholesterol by 25%. \(p = 0.25\)
• \(H_{a}\): The drug does not reduce cholesterol by 25%. \(p \neq 0.25\)

Example \(\PageIndex{2}\)

We want to test whether the mean GPA of students in American colleges is different from 2.0 (out of 4.0). The null and alternative hypotheses are:

• \(H_{0}: \mu = 2.0\)
• \(H_{a}: \mu \neq 2.0\)

Exercise \(\PageIndex{2}\)

We want to test whether the mean height of eighth graders is 66 inches. State the null and alternative hypotheses. Fill in the correct symbol \((=, \neq, \geq, <, \leq, >)\) for the null and alternative hypotheses.

• \(H_{0}: \mu_ 66\)
• \(H_{a}: \mu_ 66\)
• \(H_{0}: \mu = 66\)
• \(H_{a}: \mu \neq 66\)

Example \(\PageIndex{3}\)

We want to test if college students take less than five years to graduate from college, on the average. The null and alternative hypotheses are:

• \(H_{0}: \mu \geq 66\)
• \(H_{a}: \mu < 66\)

Exercise \(\PageIndex{3}\)

We want to test if it takes fewer than 45 minutes to teach a lesson plan. State the null and alternative hypotheses. Fill in the correct symbol ( =, ≠, ≥, <, ≤, >) for the null and alternative hypotheses.

• \(H_{0}: \mu_ 45\)
• \(H_{a}: \mu_ 45\)
• \(H_{0}: \mu \geq 45\)
• \(H_{a}: \mu < 45\)

Example \(\PageIndex{4}\)

In an issue of U. S. News and World Report , an article on school standards stated that about half of all students in France, Germany, and Israel take advanced placement exams and a third pass. The same article stated that 6.6% of U.S. students take advanced placement exams and 4.4% pass. Test if the percentage of U.S. students who take advanced placement exams is more than 6.6%. State the null and alternative hypotheses.

• \(H_{0}: p \leq 0.066\)
• \(H_{a}: p > 0.066\)

Exercise \(\PageIndex{4}\)

On a state driver’s test, about 40% pass the test on the first try. We want to test if more than 40% pass on the first try. Fill in the correct symbol (\(=, \neq, \geq, <, \leq, >\)) for the null and alternative hypotheses.

• \(H_{0}: p_ 0.40\)
• \(H_{a}: p_ 0.40\)
• \(H_{0}: p = 0.40\)
• \(H_{a}: p > 0.40\)

COLLABORATIVE EXERCISE

Bring to class a newspaper, some news magazines, and some Internet articles . In groups, find articles from which your group can write null and alternative hypotheses. Discuss your hypotheses with the rest of the class.

Chapter Review

In a hypothesis test , sample data is evaluated in order to arrive at a decision about some type of claim. If certain conditions about the sample are satisfied, then the claim can be evaluated for a population. In a hypothesis test, we:

• Evaluate the null hypothesis , typically denoted with \(H_{0}\). The null is not rejected unless the hypothesis test shows otherwise. The null statement must always contain some form of equality \((=, \leq \text{or} \geq)\)
• Always write the alternative hypothesis , typically denoted with \(H_{a}\) or \(H_{1}\), using less than, greater than, or not equals symbols, i.e., \((\neq, >, \text{or} <)\).
• If we reject the null hypothesis, then we can assume there is enough evidence to support the alternative hypothesis.
• Never state that a claim is proven true or false. Keep in mind the underlying fact that hypothesis testing is based on probability laws; therefore, we can talk only in terms of non-absolute certainties.

Formula Review

\(H_{0}\) and \(H_{a}\) are contradictory.

• If \(\alpha \leq p\)-value, then do not reject \(H_{0}\).
• If\(\alpha > p\)-value, then reject \(H_{0}\).

\(\alpha\) is preconceived. Its value is set before the hypothesis test starts. The \(p\)-value is calculated from the data.References

Data from the National Institute of Mental Health. Available online at http://www.nimh.nih.gov/publicat/depression.cfm .

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Null Hypothesis Examples

The null hypothesis (H 0 ) is the hypothesis that states there is no statistical difference between two sample sets. In other words, it assumes the independent variable does not have an effect on the dependent variable in a scientific experiment .

The null hypothesis is the most powerful type of hypothesis in the scientific method because it’s the easiest one to test with a high confidence level using statistics. If the null hypothesis is accepted, then it’s evidence any observed differences between two experiment groups are due to random chance. If the null hypothesis is rejected, then it’s strong evidence there is a true difference between test sets or that the independent variable affects the dependent variable.

• The null hypothesis is a nullifiable hypothesis. A researcher seeks to reject it because this result strongly indicates observed differences are real and not just due to chance.
• The null hypothesis may be accepted or rejected, but not proven. There is always a level of confidence in the outcome.

What Is the Null Hypothesis?

The null hypothesis is written as H 0 , which is read as H-zero, H-nought, or H-null. It is associated with another hypothesis, called the alternate or alternative hypothesis H A or H 1 . When the null hypothesis and alternate hypothesis are written mathematically, they cover all possible outcomes of an experiment.

An experimenter tests the null hypothesis with a statistical analysis called a significance test. The significance test determines the likelihood that the results of the test are not due to chance. Usually, a researcher uses a confidence level of 95% or 99% (p-value of 0.05 or 0.01). But, even if the confidence in the test is high, there is always a small chance the outcome is incorrect. This means you can’t prove a null hypothesis. It’s also a good reason why it’s important to repeat experiments.

Exact and Inexact Null Hypothesis

The most common type of null hypothesis assumes no difference between two samples or groups or no measurable effect of a treatment. This is the exact hypothesis . If you’re asked to state a null hypothesis for a science class, this is the one to write. It is the easiest type of hypothesis to test and is the only one accepted for certain types of analysis. Examples include:

There is no difference between two groups H 0 : μ 1  = μ 2 (where H 0  = the null hypothesis, μ 1  = the mean of population 1, and μ 2  = the mean of population 2)

Both groups have value of 100 (or any number or quality) H 0 : μ = 100

However, sometimes a researcher may test an inexact hypothesis . This type of hypothesis specifies ranges or intervals. Examples include:

Recovery time from a treatment is the same or worse than a placebo: H 0 : μ ≥ placebo time

There is a 5% or less difference between two groups: H 0 : 95 ≤ μ ≤ 105

An inexact hypothesis offers “directionality” about a phenomenon. For example, an exact hypothesis can indicate whether or not a treatment has an effect, while an inexact hypothesis can tell whether an effect is positive of negative. However, an inexact hypothesis may be harder to test and some scientists and statisticians disagree about whether it’s a true null hypothesis .

How to State the Null Hypothesis

To state the null hypothesis, first state what you expect the experiment to show. Then, rephrase the statement in a form that assumes there is no relationship between the variables or that a treatment has no effect.

Example: A researcher tests whether a new drug speeds recovery time from a certain disease. The average recovery time without treatment is 3 weeks.

• State the goal of the experiment: “I hope the average recovery time with the new drug will be less than 3 weeks.”
• Rephrase the hypothesis to assume the treatment has no effect: “If the drug doesn’t shorten recovery time, then the average time will be 3 weeks or longer.” Mathematically: H 0 : μ ≥ 3

This null hypothesis (inexact hypothesis) covers both the scenario in which the drug has no effect and the one in which the drugs makes the recovery time longer. The alternate hypothesis is that average recovery time will be less than three weeks:

H A : μ < 3

Of course, the researcher could test the no-effect hypothesis (exact null hypothesis): H 0 : μ = 3

The danger of testing this hypothesis is that rejecting it only implies the drug affected recovery time (not whether it made it better or worse). This is because the alternate hypothesis is:

H A : μ ≠ 3 (which includes μ <3 and μ >3)

Even though the no-effect null hypothesis yields less information, it’s used because it’s easier to test using statistics. Basically, testing whether something is unchanged/changed is easier than trying to quantify the nature of the change.

Remember, a researcher hopes to reject the null hypothesis because this supports the alternate hypothesis. Also, be sure the null and alternate hypothesis cover all outcomes. Finally, remember a simple true/false, equal/unequal, yes/no exact hypothesis is easier to test than a more complex inexact hypothesis.

• Adèr, H. J.; Mellenbergh, G. J. & Hand, D. J. (2007).  Advising on Research Methods: A Consultant’s Companion . Huizen, The Netherlands: Johannes van Kessel Publishing. ISBN  978-90-79418-01-5 .
• Cox, D. R. (2006).  Principles of Statistical Inference . Cambridge University Press. ISBN  978-0-521-68567-2 .
• Everitt, Brian (1998).  The Cambridge Dictionary of Statistics . Cambridge, UK New York: Cambridge University Press. ISBN 978-0521593465.
• Weiss, Neil A. (1999).  Introductory Statistics  (5th ed.). ISBN 9780201598773.

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Hypothesis testing involves the careful construction of two statements: the null hypothesis and the alternative hypothesis. These hypotheses can look very similar but are actually different.

How do we know which hypothesis is the null and which one is the alternative? We will see that there are a few ways to tell the difference.

The Null Hypothesis

The null hypothesis reflects that there will be no observed effect in our experiment. In a mathematical formulation of the null hypothesis, there will typically be an equal sign. This hypothesis is denoted by H 0 .

The null hypothesis is what we attempt to find evidence against in our hypothesis test. We hope to obtain a small enough p-value that it is lower than our level of significance alpha and we are justified in rejecting the null hypothesis. If our p-value is greater than alpha, then we fail to reject the null hypothesis.

If the null hypothesis is not rejected, then we must be careful to say what this means. The thinking on this is similar to a legal verdict. Just because a person has been declared "not guilty", it does not mean that he is innocent. In the same way, just because we failed to reject a null hypothesis it does not mean that the statement is true.

For example, we may want to investigate the claim that despite what convention has told us, the mean adult body temperature is not the accepted value of 98.6 degrees Fahrenheit . The null hypothesis for an experiment to investigate this is “The mean adult body temperature for healthy individuals is 98.6 degrees Fahrenheit.” If we fail to reject the null hypothesis, then our working hypothesis remains that the average adult who is healthy has a temperature of 98.6 degrees. We do not prove that this is true.

If we are studying a new treatment, the null hypothesis is that our treatment will not change our subjects in any meaningful way. In other words, the treatment will not produce any effect in our subjects.

The Alternative Hypothesis

The alternative or experimental hypothesis reflects that there will be an observed effect for our experiment. In a mathematical formulation of the alternative hypothesis, there will typically be an inequality, or not equal to symbol. This hypothesis is denoted by either H a or by H 1 .

The alternative hypothesis is what we are attempting to demonstrate in an indirect way by the use of our hypothesis test. If the null hypothesis is rejected, then we accept the alternative hypothesis. If the null hypothesis is not rejected, then we do not accept the alternative hypothesis. Going back to the above example of mean human body temperature, the alternative hypothesis is “The average adult human body temperature is not 98.6 degrees Fahrenheit.”

If we are studying a new treatment, then the alternative hypothesis is that our treatment does, in fact, change our subjects in a meaningful and measurable way.

The following set of negations may help when you are forming your null and alternative hypotheses. Most technical papers rely on just the first formulation, even though you may see some of the others in a statistics textbook.

• Null hypothesis: “ x is equal to y .” Alternative hypothesis “ x is not equal to y .”
• Null hypothesis: “ x is at least y .” Alternative hypothesis “ x is less than y .”
• Null hypothesis: “ x is at most y .” Alternative hypothesis “ x is greater than y .”
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Null Hypothesis

In mathematics, Statistics deals with the study of research and surveys on the numerical data. For taking surveys, we have to define the hypothesis. Generally, there are two types of hypothesis. One is a null hypothesis, and another is an alternative hypothesis .

In probability and statistics, the null hypothesis is a comprehensive statement or default status that there is zero happening or nothing happening. For example, there is no connection among groups or no association between two measured events. It is generally assumed here that the hypothesis is true until any other proof has been brought into the light to deny the hypothesis. Let us learn more here with definition, symbol, principle, types and example, in this article.

Table of contents:

• Comparison with Alternative Hypothesis

Null Hypothesis Definition

The null hypothesis is a kind of hypothesis which explains the population parameter whose purpose is to test the validity of the given experimental data. This hypothesis is either rejected or not rejected based on the viability of the given population or sample . In other words, the null hypothesis is a hypothesis in which the sample observations results from the chance. It is said to be a statement in which the surveyors wants to examine the data. It is denoted by H 0 .

Null Hypothesis Symbol

In statistics, the null hypothesis is usually denoted by letter H with subscript ‘0’ (zero), such that H 0 . It is pronounced as H-null or H-zero or H-nought. At the same time, the alternative hypothesis expresses the observations determined by the non-random cause. It is represented by H 1 or H a .

Null Hypothesis Principle

The principle followed for null hypothesis testing is, collecting the data and determining the chances of a given set of data during the study on some random sample, assuming that the null hypothesis is true. In case if the given data does not face the expected null hypothesis, then the outcome will be quite weaker, and they conclude by saying that the given set of data does not provide strong evidence against the null hypothesis because of insufficient evidence. Finally, the researchers tend to reject that.

Null Hypothesis Formula

Here, the hypothesis test formulas are given below for reference.

The formula for the null hypothesis is:

H 0 :  p = p 0

The formula for the alternative hypothesis is:

H a = p >p 0 , < p 0 ≠ p 0

The formula for the test static is:

Remember that,  p 0  is the null hypothesis and p – hat is the sample proportion.

Also, read:

Types of Null Hypothesis

There are different types of hypothesis. They are:

Simple Hypothesis

It completely specifies the population distribution. In this method, the sampling distribution is the function of the sample size.

Composite Hypothesis

The composite hypothesis is one that does not completely specify the population distribution.

Exact Hypothesis

Exact hypothesis defines the exact value of the parameter. For example μ= 50

Inexact Hypothesis

This type of hypothesis does not define the exact value of the parameter. But it denotes a specific range or interval. For example 45< μ <60

Null Hypothesis Rejection

Sometimes the null hypothesis is rejected too. If this hypothesis is rejected means, that research could be invalid. Many researchers will neglect this hypothesis as it is merely opposite to the alternate hypothesis. It is a better practice to create a hypothesis and test it. The goal of researchers is not to reject the hypothesis. But it is evident that a perfect statistical model is always associated with the failure to reject the null hypothesis.

How do you Find the Null Hypothesis?

The null hypothesis says there is no correlation between the measured event (the dependent variable) and the independent variable. We don’t have to believe that the null hypothesis is true to test it. On the contrast, you will possibly assume that there is a connection between a set of variables ( dependent and independent).

When is Null Hypothesis Rejected?

The null hypothesis is rejected using the P-value approach. If the P-value is less than or equal to the α, there should be a rejection of the null hypothesis in favour of the alternate hypothesis. In case, if P-value is greater than α, the null hypothesis is not rejected.

Null Hypothesis and Alternative Hypothesis

Now, let us discuss the difference between the null hypothesis and the alternative hypothesis.

Null Hypothesis Examples

Here, some of the examples of the null hypothesis are given below. Go through the below ones to understand the concept of the null hypothesis in a better way.

If a medicine reduces the risk of cardiac stroke, then the null hypothesis should be “the medicine does not reduce the chance of cardiac stroke”. This testing can be performed by the administration of a drug to a certain group of people in a controlled way. If the survey shows that there is a significant change in the people, then the hypothesis is rejected.

Few more examples are:

1). Are there is 100% chance of getting affected by dengue?

Ans: There could be chances of getting affected by dengue but not 100%.

2). Do teenagers are using mobile phones more than grown-ups to access the internet?

Ans: Age has no limit on using mobile phones to access the internet.

3). Does having apple daily will not cause fever?

Ans: Having apple daily does not assure of not having fever, but increases the immunity to fight against such diseases.

4). Do the children more good in doing mathematical calculations than grown-ups?

Ans: Age has no effect on Mathematical skills.

In many common applications, the choice of the null hypothesis is not automated, but the testing and calculations may be automated. Also, the choice of the null hypothesis is completely based on previous experiences and inconsistent advice. The choice can be more complicated and based on the variety of applications and the diversity of the objectives. 

The main limitation for the choice of the null hypothesis is that the hypothesis suggested by the data is based on the reasoning which proves nothing. It means that if some hypothesis provides a summary of the data set, then there would be no value in the testing of the hypothesis on the particular set of data. 

Frequently Asked Questions on Null Hypothesis

What is meant by the null hypothesis.

In Statistics, a null hypothesis is a type of hypothesis which explains the population parameter whose purpose is to test the validity of the given experimental data.

What are the benefits of hypothesis testing?

Hypothesis testing is defined as a form of inferential statistics, which allows making conclusions from the entire population based on the sample representative.

When a null hypothesis is accepted and rejected?

The null hypothesis is either accepted or rejected in terms of the given data. If P-value is less than α, then the null hypothesis is rejected in favor of the alternative hypothesis, and if the P-value is greater than α, then the null hypothesis is accepted in favor of the alternative hypothesis.

Why is the null hypothesis important?

The importance of the null hypothesis is that it provides an approximate description of the phenomena of the given data. It allows the investigators to directly test the relational statement in a research study.

How to accept or reject the null hypothesis in the chi-square test?

If the result of the chi-square test is bigger than the critical value in the table, then the data does not fit the model, which represents the rejection of the null hypothesis.

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Null hypothesis

Null hypothesis n., plural: null hypotheses [nʌl haɪˈpɒθɪsɪs] Definition: a hypothesis that is valid or presumed true until invalidated by a statistical test

Table of Contents

Null Hypothesis Definition

Null hypothesis is defined as “the commonly accepted fact (such as the sky is blue) and researcher aim to reject or nullify this fact”.

More formally, we can define a null hypothesis as “a statistical theory suggesting that no statistical relationship exists between given observed variables” .

In biology , the null hypothesis is used to nullify or reject a common belief. The researcher carries out the research which is aimed at rejecting the commonly accepted belief.

What Is a Null Hypothesis?

A hypothesis is defined as a theory or an assumption that is based on inadequate evidence. It needs and requires more experiments and testing for confirmation. There are two possibilities that by doing more experiments and testing, a hypothesis can be false or true. It means it can either prove wrong or true (Blackwelder, 1982).

For example, Susie assumes that mineral water helps in the better growth and nourishment of plants over distilled water. To prove this hypothesis, she performs this experiment for almost a month. She watered some plants with mineral water and some with distilled water.

In a hypothesis when there are no statistically significant relationships among the two variables, the hypothesis is said to be a null hypothesis. The investigator is trying to disprove such a hypothesis. In the above example of plants, the null hypothesis is:

There are no statistical relationships among the forms of water that are given to plants for growth and nourishment.

Usually, an investigator tries to prove the null hypothesis wrong and tries to explain a relation and association between the two variables.

An opposite and reverse of the null hypothesis are known as the alternate hypothesis . In the example of plants the alternate hypothesis is:

There are statistical relationships among the forms of water that are given to plants for growth and nourishment.

The example below shows the difference between null vs alternative hypotheses:

Alternate Hypothesis: The world is round Null Hypothesis: The world is not round.

Copernicus and many other scientists try to prove the null hypothesis wrong and false. By their experiments and testing, they make people believe that alternate hypotheses are correct and true. If they do not prove the null hypothesis experimentally wrong then people will not believe them and never consider the alternative hypothesis true and correct.

The alternative and null hypothesis for Susie’s assumption is:

• Null Hypothesis: If one plant is watered with distilled water and the other with mineral water, then there is no difference in the growth and nourishment of these two plants.
• Alternative Hypothesis:  If one plant is watered with distilled water and the other with mineral water, then the plant with mineral water shows better growth and nourishment.

The null hypothesis suggests that there is no significant or statistical relationship. The relation can either be in a single set of variables or among two sets of variables.

Most people consider the null hypothesis true and correct. Scientists work and perform different experiments and do a variety of research so that they can prove the null hypothesis wrong or nullify it. For this purpose, they design an alternate hypothesis that they think is correct or true. The null hypothesis symbol is H 0 (it is read as H null or H zero ).

Why is it named the “Null”?

The name null is given to this hypothesis to clarify and explain that the scientists are working to prove it false i.e. to nullify the hypothesis. Sometimes it confuses the readers; they might misunderstand it and think that statement has nothing. It is blank but, actually, it is not. It is more appropriate and suitable to call it a nullifiable hypothesis instead of the null hypothesis.

Why do we need to assess it? Why not just verify an alternate one?

In science, the scientific method is used. It involves a series of different steps. Scientists perform these steps so that a hypothesis can be proved false or true. Scientists do this to confirm that there will be any limitation or inadequacy in the new hypothesis. Experiments are done by considering both alternative and null hypotheses, which makes the research safe. It gives a negative as well as a bad impact on research if a null hypothesis is not included or a part of the study. It seems like you are not taking your research seriously and not concerned about it and just want to impose your results as correct and true if the null hypothesis is not a part of the study.

Development of the Null

In statistics, firstly it is necessary to design alternate and null hypotheses from the given problem. Splitting the problem into small steps makes the pathway towards the solution easier and less challenging. how to write a null hypothesis?

Writing a null hypothesis consists of two steps:

• Firstly, initiate by asking a question.
• Secondly, restate the question in such a way that it seems there are no relationships among the variables.

In other words, assume in such a way that the treatment does not have any effect.

The usual recovery duration after knee surgery is considered almost 8 weeks.

A researcher thinks that the recovery period may get elongated if patients go to a physiotherapist for rehabilitation twice per week, instead of thrice per week, i.e. recovery duration reduces if the patient goes three times for rehabilitation instead of two times.

Step 1: Look for the problem in the hypothesis. The hypothesis either be a word or can be a statement. In the above example the hypothesis is:

“The expected recovery period in knee rehabilitation is more than 8 weeks”

Step 2: Make a mathematical statement from the hypothesis. Averages can also be represented as μ, thus the null hypothesis formula will be.

In the above equation, the hypothesis is equivalent to H1, the average is denoted by μ and > that the average is greater than eight.

Step 3: Explain what will come up if the hypothesis does not come right i.e., the rehabilitation period may not proceed more than 08 weeks.

There are two options: either the recovery will be less than or equal to 8 weeks.

H 0 : μ ≤ 8

In the above equation, the null hypothesis is equivalent to H 0 , the average is denoted by μ and ≤ represents that the average is less than or equal to eight.

What will happen if the scientist does not have any knowledge about the outcome?

Problem: An investigator investigates the post-operative impact and influence of radical exercise on patients who have operative procedures of the knee. The chances are either the exercise will improve the recovery or will make it worse. The usual time for recovery is 8 weeks.

Step 1: Make a null hypothesis i.e. the exercise does not show any effect and the recovery time remains almost 8 weeks.

H 0 : μ = 8

In the above equation, the null hypothesis is equivalent to H 0 , the average is denoted by μ, and the equal sign (=) shows that the average is equal to eight.

Step 2: Make the alternate hypothesis which is the reverse of the null hypothesis. Particularly what will happen if treatment (exercise) makes an impact?

In the above equation, the alternate hypothesis is equivalent to H1, the average is denoted by μ and not equal sign (≠) represents that the average is not equal to eight.

Significance Tests

To get a reasonable and probable clarification of statistics (data), a significance test is performed. The null hypothesis does not have data. It is a piece of information or statement which contains numerical figures about the population. The data can be in different forms like in means or proportions. It can either be the difference of proportions and means or any odd ratio.

The following table will explain the symbols:

P-value is the chief statistical final result of the significance test of the null hypothesis.

• P-value = Pr(data or data more extreme | H 0 true)
• | = “given”
• Pr = probability
• H 0 = the null hypothesis

The first stage of Null Hypothesis Significance Testing (NHST) is to form an alternate and null hypothesis. By this, the research question can be briefly explained.

Null Hypothesis = no effect of treatment, no difference, no association Alternative Hypothesis = effective treatment, difference, association

When to reject the null hypothesis?

Researchers will reject the null hypothesis if it is proven wrong after experimentation. Researchers accept null hypothesis to be true and correct until it is proven wrong or false. On the other hand, the researchers try to strengthen the alternate hypothesis. The binomial test is performed on a sample and after that, a series of tests were performed (Frick, 1995).

Step 1: Evaluate and read the research question carefully and consciously and make a null hypothesis. Verify the sample that supports the binomial proportion. If there is no difference then find out the value of the binomial parameter.

Show the null hypothesis as:

H 0 :p= the value of p if H 0 is true

To find out how much it varies from the proposed data and the value of the null hypothesis, calculate the sample proportion.

Step 2: In test statistics, find the binomial test that comes under the null hypothesis. The test must be based on precise and thorough probabilities. Also make a list of pmf that apply, when the null hypothesis proves true and correct.

When H 0 is true, X~b(n, p)

N = size of the sample

P = assume value if H 0 proves true.

Step 3: Find out the value of P. P-value is the probability of data that is under observation.

Rise or increase in the P value = Pr(X ≥ x)

X = observed number of successes

P value = Pr(X ≤ x).

Step 4: Demonstrate the findings or outcomes in a descriptive detailed way.

• Sample proportion
• The direction of difference (either increases or decreases)

Perceived Problems With the Null Hypothesis

Variable or model selection and less information in some cases are the chief important issues that affect the testing of the null hypothesis. Statistical tests of the null hypothesis are reasonably not strong. There is randomization about significance. (Gill, 1999) The main issue with the testing of the null hypothesis is that they all are wrong or false on a ground basis.

There is another problem with the a-level . This is an ignored but also a well-known problem. The value of a-level is without a theoretical basis and thus there is randomization in conventional values, most commonly 0.q, 0.5, or 0.01. If a fixed value of a is used, it will result in the formation of two categories (significant and non-significant) The issue of a randomized rejection or non-rejection is also present when there is a practical matter which is the strong point of the evidence related to a scientific matter.

The P-value has the foremost importance in the testing of null hypothesis but as an inferential tool and for interpretation, it has a problem. The P-value is the probability of getting a test statistic at least as extreme as the observed one.

The main point about the definition is: Observed results are not based on a-value

Moreover, the evidence against the null hypothesis was overstated due to unobserved results. A-value has importance more than just being a statement. It is a precise statement about the evidence from the observed results or data. Similarly, researchers found that P-values are objectionable. They do not prefer null hypotheses in testing. It is also clear that the P-value is strictly dependent on the null hypothesis. It is computer-based statistics. In some precise experiments, the null hypothesis statistics and actual sampling distribution are closely related but this does not become possible in observational studies.

Some researchers pointed out that the P-value is depending on the sample size. If the true and exact difference is small, a null hypothesis even of a large sample may get rejected. This shows the difference between biological importance and statistical significance. (Killeen, 2005)

Another issue is the fix a-level, i.e., 0.1. On the basis, if a-level a null hypothesis of a large sample may get accepted or rejected. If the size of simple is infinity and the null hypothesis is proved true there are still chances of Type I error. That is the reason this approach or method is not considered consistent and reliable. There is also another problem that the exact information about the precision and size of the estimated effect cannot be known. The only solution is to state the size of the effect and its precision.

Null Hypothesis Examples

Here are some examples:

Example 1: Hypotheses with One Sample of One Categorical Variable

Among all the population of humans, almost 10% of people prefer to do their task with their left hand i.e. left-handed. Let suppose, a researcher in the Penn States says that the population of students at the College of Arts and Architecture is mostly left-handed as compared to the general population of humans in general public society. In this case, there is only a sample and there is a comparison among the known population values to the population proportion of sample value.

• Research Question: Do artists more expected to be left-handed as compared to the common population persons in society?
• Response Variable: Sorting the student into two categories. One category has left-handed persons and the other category have right-handed persons.
• Form Null Hypothesis: Arts and Architecture college students are no more predicted to be lefty as compared to the common population persons in society (Lefty students of Arts and Architecture college population is 10% or p= 0.10)

Example 2: Hypotheses with One Sample of One Measurement Variable

A generic brand of antihistamine Diphenhydramine making medicine in the form of a capsule, having a 50mg dose. The maker of the medicines is concerned that the machine has come out of calibration and is not making more capsules with the suitable and appropriate dose.

• Research Question: Does the statistical data recommended about the mean and average dosage of the population differ from 50mg?
• Response Variable: Chemical assay used to find the appropriate dosage of the active ingredient.
• Null Hypothesis: Usually, the 50mg dosage of capsules of this trade name (population average and means dosage =50 mg).

Example 3: Hypotheses with Two Samples of One Categorical Variable

Several people choose vegetarian meals on a daily basis. Typically, the researcher thought that females like vegetarian meals more than males.

• Research Question: Does the data recommend that females (women) prefer vegetarian meals more than males (men) regularly?
• Response Variable: Cataloguing the persons into vegetarian and non-vegetarian categories. Grouping Variable: Gender
• Null Hypothesis: Gender is not linked to those who like vegetarian meals. (Population percent of women who eat vegetarian meals regularly = population percent of men who eat vegetarian meals regularly or p women = p men).

Example 4: Hypotheses with Two Samples of One Measurement Variable

Nowadays obesity and being overweight is one of the major and dangerous health issues. Research is performed to confirm that a low carbohydrates diet leads to faster weight loss than a low-fat diet.

• Research Question: Does the given data recommend that usually, a low-carbohydrate diet helps in losing weight faster as compared to a low-fat diet?
• Response Variable: Weight loss (pounds)
• Explanatory Variable: Form of diet either low carbohydrate or low fat
• Null Hypothesis: There is no significant difference when comparing the mean loss of weight of people using a low carbohydrate diet to people using a diet having low fat. (population means loss of weight on a low carbohydrate diet = population means loss of weight on a diet containing low fat).

Example 5: Hypotheses about the relationship between Two Categorical Variables

A case-control study was performed. The study contains nonsmokers, stroke patients, and controls. The subjects are of the same occupation and age and the question was asked if someone at their home or close surrounding smokes?

• Research Question: Did second-hand smoke enhance the chances of stroke?
• Variables: There are 02 diverse categories of variables. (Controls and stroke patients) (whether the smoker lives in the same house). The chances of having a stroke will be increased if a person is living with a smoker.
• Null Hypothesis: There is no significant relationship between a passive smoker and stroke or brain attack. (odds ratio between stroke and the passive smoker is equal to 1).

Example 6: Hypotheses about the relationship between Two Measurement Variables

A financial expert observes that there is somehow a positive and effective relationship between the variation in stock rate price and the quantity of stock bought by non-management employees

• Response variable- Regular alteration in price
• Explanatory Variable- Stock bought by non-management employees
• Null Hypothesis: The association and relationship between the regular stock price alteration ($) and the daily stock-buying by non-management employees ($) = 0.

Example 7: Hypotheses about comparing the relationship between Two Measurement Variables in Two Samples

• Research Question: Is the relation between the bill paid in a restaurant and the tip given to the waiter, is linear? Is this relation different for dining and family restaurants?
• Explanatory Variable- total bill amount
• Response Variable- the amount of tip
• Null Hypothesis: The relationship and association between the total bill quantity at a family or dining restaurant and the tip, is the same.

Try to answer the quiz below to check what you have learned so far about the null hypothesis.

Choose the best answer. 

Send Your Results (Optional)

Time is Up!

• Blackwelder, W. C. (1982). “Proving the null hypothesis” in clinical trials. Controlled Clinical Trials , 3(4), 345–353.
• Frick, R. W. (1995). Accepting the null hypothesis. Memory & Cognition, 23(1), 132–138.
• Gill, J. (1999). The insignificance of null hypothesis significance testing. Political Research Quarterly , 52(3), 647–674.
• Killeen, P. R. (2005). An alternative to null-hypothesis significance tests. Psychological Science, 16(5), 345–353.

©BiologyOnline.com. Content provided and moderated by Biology Online Editors.

Last updated on June 16th, 2022

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12.3.1: Null and Alternative Hypotheses

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• Page ID 109930

The actual test begins by considering two hypotheses . They are called the null hypothesis and the alternative hypothesis . These hypotheses contain opposing viewpoints.

\(H_0\): The null hypothesis: It is a statement of no difference between the variables—they are not related. This can often be considered the status quo and as a result if you cannot accept the null it requires some action.

\(H_a\): The alternative hypothesis: It is a claim about the population that is contradictory to \(H_0\) and what we conclude when we reject \(H_0\). This is usually what the researcher is trying to prove.

Since the null and alternative hypotheses are contradictory, you must examine evidence to decide if you have enough evidence to reject the null hypothesis or not. The evidence is in the form of sample data.

After you have determined which hypothesis the sample supports, you make a decision. There are two options for a decision. They are "reject \(H_0\)" if the sample information favors the alternative hypothesis or "do not reject \(H_0\)" or "decline to reject \(H_0\)" if the sample information is insufficient to reject the null hypothesis.

\(H_{0}\) always has a symbol with an equal in it. \(H_{a}\) never has a symbol with an equal in it. The choice of symbol depends on the wording of the hypothesis test. However, be aware that many researchers (including one of the co-authors in research work) use = in the null hypothesis, even with > or < as the symbol in the alternative hypothesis. This practice is acceptable because we only make the decision to reject or not reject the null hypothesis.

Example \(\PageIndex{1}\)

• \(H_{0}\): No more than 30% of the registered voters in Santa Clara County voted in the primary election. \(p \leq 30\)
• \(H_{a}\): More than 30% of the registered voters in Santa Clara County voted in the primary election. \(p > 30\)

Exercise \(\PageIndex{1}\)

A medical trial is conducted to test whether or not a new medicine reduces cholesterol by 25%. State the null and alternative hypotheses.

• \(H_{0}\): The drug reduces cholesterol by 25%. \(p = 0.25\)
• \(H_{a}\): The drug does not reduce cholesterol by 25%. \(p \neq 0.25\)

Example \(\PageIndex{2}\)

We want to test whether the mean GPA of students in American colleges is different from 2.0 (out of 4.0). The null and alternative hypotheses are:

• \(H_{0}: \mu = 2.0\)
• \(H_{a}: \mu \neq 2.0\)

Exercise \(\PageIndex{2}\)

We want to test whether the mean height of eighth graders is 66 inches. State the null and alternative hypotheses. Fill in the correct symbol \((=, \neq, \geq, <, \leq, >)\) for the null and alternative hypotheses.

• \(H_{0}: \mu \_ 66\)
• \(H_{a}: \mu \_ 66\)
• \(H_{0}: \mu = 66\)
• \(H_{a}: \mu \neq 66\)

Example \(\PageIndex{3}\)

We want to test if college students take less than five years to graduate from college, on the average. The null and alternative hypotheses are:

• \(H_{0}: \mu \geq 5\)
• \(H_{a}: \mu < 5\)

Exercise \(\PageIndex{3}\)

We want to test if it takes fewer than 45 minutes to teach a lesson plan. State the null and alternative hypotheses. Fill in the correct symbol ( =, ≠, ≥, <, ≤, >) for the null and alternative hypotheses.

• \(H_{0}: \mu \_ 45\)
• \(H_{a}: \mu \_ 45\)
• \(H_{0}: \mu \geq 45\)
• \(H_{a}: \mu < 45\)

Example \(\PageIndex{4}\)

In an issue of U. S. News and World Report , an article on school standards stated that about half of all students in France, Germany, and Israel take advanced placement exams and a third pass. The same article stated that 6.6% of U.S. students take advanced placement exams and 4.4% pass. Test if the percentage of U.S. students who take advanced placement exams is more than 6.6%. State the null and alternative hypotheses.

• \(H_{0}: p \leq 0.066\)
• \(H_{a}: p > 0.066\)

Exercise \(\PageIndex{4}\)

On a state driver’s test, about 40% pass the test on the first try. We want to test if more than 40% pass on the first try. Fill in the correct symbol (\(=, \neq, \geq, <, \leq, >\)) for the null and alternative hypotheses.

• \(H_{0}: p \_ 0.40\)
• \(H_{a}: p \_ 0.40\)
• \(H_{0}: p = 0.40\)
• \(H_{a}: p > 0.40\)

COLLABORATIVE EXERCISE

Bring to class a newspaper, some news magazines, and some Internet articles . In groups, find articles from which your group can write null and alternative hypotheses. Discuss your hypotheses with the rest of the class.

In a hypothesis test , sample data is evaluated in order to arrive at a decision about some type of claim. If certain conditions about the sample are satisfied, then the claim can be evaluated for a population. In a hypothesis test, we:

• Evaluate the null hypothesis , typically denoted with \(H_{0}\). The null is not rejected unless the hypothesis test shows otherwise. The null statement must always contain some form of equality \((=, \leq \text{or} \geq)\)
• Always write the alternative hypothesis , typically denoted with \(H_{a}\) or \(H_{1}\), using less than, greater than, or not equals symbols, i.e., \((\neq, >, \text{or} <)\).
• If we reject the null hypothesis, then we can assume there is enough evidence to support the alternative hypothesis.
• Never state that a claim is proven true or false. Keep in mind the underlying fact that hypothesis testing is based on probability laws; therefore, we can talk only in terms of non-absolute certainties.

Formula Review

\(H_{0}\) and \(H_{a}\) are contradictory.

• If \(\alpha \leq p\)-value, then do not reject \(H_{0}\).
• If\(\alpha > p\)-value, then reject \(H_{0}\).

\(\alpha\) is preconceived. Its value is set before the hypothesis test starts. The \(p\)-value is calculated from the data.References

Data from the National Institute of Mental Health. Available online at http://www.nimh.nih.gov/publicat/depression.cfm .

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Home  >  Uncategorized  >  Null and Alternative Hypothesis in A/B Testing

Null and Alternative Hypothesis in A/B Testing

• Article last updated: March 18, 2024
• Article first published: March 18, 2024

Table of Contents

In digital marketing, A/B testing involves comparing two versions of a webpage to determine which one delivers a higher conversion rate . This conversion could mean making a purchase, signing up for a newsletter, completing a form, or whichever is the desired action for that specific experiment.

Its purpose is to systematically improve website performance by identifying elements that influence visitor behavior .

However, before designing your A/B test, you must first establish both the null hypothesis and the alternative hypothesis .

The null hypothesis states that sample observations appear solely due to random chance. 

In the context of A/B testing, the null hypothesis suggests that no difference exists between the control and variant groups .

In terms of A/B testing, the alternative hypothesis suggests that there is a difference between the control and variant groups .

For example, during an experiment, your null hypothesis might state that changing the color of the website’s CTA button from green to blue will not lead to any notable difference in conversion rates between the control and variant groups.

On the other hand, the alternative hypothesis states that the same action will deliver a noticeable difference in conversion rates.

Why use an alternative hypothesis?

While the null hypothesis says there’s no difference, the alternative hypothesis keeps you open to the possibility that changes could have a meaningful impact on metrics like user behavior and conversion rates.

Paying attention to the alternative hypothesis involves actively looking for ways to improve your website and overall marketing strategies. 

It encourages you to stay curious and explore your data for different ideas to make our websites better – it’s a way to overcome organizational inertia and change the status quo to better meet the needs of your visitors. 

Understanding the Alternative Hypothesis

To recap: the alternative hypothesis presents a contrasting idea to the null hypothesis . 

While the null hypothesis suggests a certain outcome is true, the alternative hypothesis proposes that the opposite is true. 

It’s often the hypothesis you investigate when aiming to challenge the null hypothesis.

 If you collect sufficient evidence to support the alternative hypothesis, it replaces the null hypothesis as the explanation for the observed results.

Different types of alternative hypotheses can play a role in your CRO experiments, including: 

One-tailed directional

In a one-tailed directional test for CRO, the alternative hypothesis focuses on changes happening in one direction only . 

For instance, it might evaluate whether a particular change leads to an increase or decrease in conversion rates, but not both at the same time . 

If the CRO specialist suspects the change will lead to a decrease in bounce rates, they might describe the test as left-tailed. 

Conversely, if they predict the change will increase the click-through rates, they might describe the test as right-tailed.

Two-tailed or nondirectional

In a two-tailed or nondirectional test for CRO, the alternative hypothesis suggests that changes are happening, but it doesn’t specify whether those changes are positive or negative . 

This means the test acknowledges that variations exist, but it doesn’t assume a particular direction of change. 

In the context of CRO, a two-tailed test might suggest that changes to a website’s layout affect user behavior, without indicating whether the changes will increase or decrease conversion rates .

Formulating an Effective Alternative Hypothesis 

To run the best experiments, make sure you base your hypotheses on psychology, data from web analytics, customer research, and what you’ve found out from previous experiments.

A good hypothesis follows a simple structure: 

“If [we do this], then [this will happen].” 

Here are a few examples to help you understand:

• If we put a customer testimonial on the product page, then more people will feel confident and buy.
• If we mention our fast delivery in the product description, then more people will notice it and fewer people will leave the website without doing anything.
• If we change the text on the button to ‘Add to cart’, then people will feel less worried and add more things to their cart.

Besides the basic structure, you must also pay attention to the contents of your hypothesis. Ensure your hypothesis is: 

• Relevant : the hypothesis must align with the KPIs you’re using to evaluate the experiment. 
• Unambiguous: be very clear in specifying which change will be tested.
• Measurable : ensure your results can be measured with the available tools in your suite.
• Specific: include all crucial information about the variables tested in the hypothesis. 

The Role of the Alternative Hypothesis in A/B Testing

Finding meaningful patterns in your data can be challenging, especially when your data is susceptible to random fluctuations. 

Random noise can create apparent patterns purely by chance, adding unneeded complexity to your interpretation process.

One widely used method to avoid random occurrences directing your strategies is through hypothesis testing. 

This approach is much more structured, allowing you to evaluate the likelihood of observed patterns that have appeared merely by random chance.

Now, let’s see how the alternative hypothesis shapes the very core of your experimentation process.

Guiding Experimental Design

At the heart of every A/B test lies a hypothesis waiting to be explored. 

The alternative hypothesis provides the framework for our experiments, guiding you in crafting specific changes and variations to test against the control group. 

It’s the “the voice of reason” that ensures your tests remain purposeful and focused, driving you towards meaningful discoveries.

Determining the Metrics for Measurement

Remember when we discussed how your hypothesis must be measurable in order to deliver effective insights?

Well, metrics are the pulse of A/B testing; it’s through them that you’re evaluating the efficiency of your experiments. 

With that in mind, the alternative hypothesis outlines expected differences between the control and variant groups , revealing the metrics you need to track to evaluate these differences. 

These metrics then become our benchmarks, helping you validate your hypotheses.

Evaluating Test Outcomes

At its end, A/B testing is all about discovering alternative ways to design your website – both from a UI and a UX perspective.

The alternative hypothesis guides your interpretation of test results and informs decision-making processes.

When the data aligns with the alternative hypothesis, it signals a breakthrough – your proposed changes have made a tangible impact . 

This validation empowers you to move forward with confidence, armed with insights derived from experimentation. 

Conversely, if the data disproves your hypothesis, it forces you to recalibrate your approach and explore new variations in your experiments.

Setting Up A/B Tests with the Alternative Hypothesis in Mind

So – how do you test your alternative hypothesis during an A/B test?

The process is pretty straightforward:

• you identify the variable you want to test, 
• choose the metrics that will evaluate your hypothesis, 
• and finally, ensure your sample size delivers statistically significant results. 

Now, let’s dive into the process and discuss each step in detail.

Define the Goals

Begin by aligning the objectives of your A/B testing with the core business goals of your company. 

For example, imagine you’re a product manager at “Company X” in its startup phase. The company aims to boost user numbers , particularly active users measured by the Daily Active Users (DAU) metric. 

Assuming this can be achieved by improving retention rates or increasing new registrations, you’ll focus your efforts accordingly.

Define the Metric

Determine the metric that will serve as the yardstick for evaluating the success of your A/B test. 

While conversion rates are commonly used, you might opt for an intermediate metric like the Click-Through Rate (CTR). 

In our example, the registration rate —calculated by the number of new users who register divided by total new site visitors— serves as the metric .

KPI tracking in Omniconvert Explore.

Develop a Hypothesis

Craft a hypothesis outlining the expected changes and the rationale behind them.

For instance, suppose you want to test whether changing the main page image increases registration rates. 

The hypothesis could state: “If the main registration page image is changed, more new users will register due to the image better conveying product values.” 

Identify both the null and alternative hypotheses to guide your testing approach.

Prepare an Experiment

To make sure your experiment is set up for success, follow these steps:

• Create a new variation (B) reflecting the changes to be tested.
• Define control and experimental groups, specifying user selection criteria and group size.
• Randomly assign users to version A or B to ensure unbiased results.
• Determine the statistical significance level (α) and minimum sample size required for each version.
• Establish a time frame for the experiment based on daily traffic and sample size.

Experiment setup in Omniconvert’s complete A/B testing tool – Explore .

Conduct the Experiment

To execute the experiment diligently, it is crucial to coordinate with team members for smooth execution. 

The next step is requesting access to a closed test site, if available, for data verification purposes. 

Finally, you have to validate the experiment setup and avoid premature result analysis – this way your experiment will be both accurate and reliable. 

Analyze the Results

To analyze the results, delve into the data to assess the performance of each version and determine statistical significance. Start by calculating success metric values for versions A and B.

Segment the data by relevant parameters, such as platforms or geographical regions, to gain deeper insights.

Evaluate statistical significance using p-values and significance levels to ascertain the validity of your findings. Interpret the results: if version B outperforms version A, your hypothesis is validated.

It’s important to note that A/B testing outcomes can vary; version B may win, lose, or show no significant difference. Understanding these results informs future testing and optimization efforts, driving continuous improvement in achieving business objectives.

Need more? Here’s how you can interpret experiment results using Omniconvert Explore. Check out the entire process and see for yourself how intuitive and straightforward it is!

Statistical Significance and the Alternative Hypothesis

In order to either accept or reject your hypothesis, your experiments must reach a certain significance level – which becomes the criteria you’re using to assess the results. 

The significance level, often referred to as the alpha level or critical value, is commonly denoted by the Greek letter alpha (α) and represents a probability value.

Moreover, to determine the strength of evidence supporting either hypothesis (null or alternative), you’ll measure it against the p-value. 

The p-value quantifies how likely it is to observe the data or something more extreme if the null hypothesis were true. Essentially, it indicates the probability of obtaining the observed results or more extreme results when the null hypothesis is true. A lower p-value suggests stronger evidence against the null hypothesis.

When conducting hypothesis testing, researchers compare the calculated p-value to a pre-determined significance level, often denoted as α. 

The significance level represents the threshold for determining statistical significance. Commonly used significance levels include 0.05, 0.01, or 0.1.

If the calculated p-value is lower than the significance level (e.g., p < 0.05), it indicates that the observed difference is statistically significant. In this case, the evidence favors the alternative hypothesis over the null hypothesis. 

Thus, researchers reject the null hypothesis in favor of the alternative hypothesis.

>> click here to read more about Statistical Significance in A/B testing.

Type I and Type II Errors

Balancing risks in hypothesis testing involves understanding Type I and Type II errors.

A Type I error occurs when the null hypothesis is incorrectly rejected, indicating significance when there is none. This is basically a false positive. 

Conversely, a Type II error appears when the null hypothesis is erroneously accepted, failing to detect a true effect or difference. This is essentially a false negative. 

Lowering the significance level decreases the risk of Type I errors but increases the likelihood of Type II errors, and vice versa.

To balance these risks, carefully consider the consequences and the context of the hypothesis test.

>> here’s a full article on Type I and Type II errors.

Power Analysis in the Context of the Alternative Hypothesis

Before undertaking power analysis, we must first understand the idea of “a statistical test power.”

The statistical power of a test refers to its likelihood of achieving statistical significance , thus delivering meaningful conclusions.

Unfortunately, power analysis is frequently overlooked in CRO. 

There are various forms of power analyses, each serving distinct purposes. 

Typically, power analysis is conducted during the initial design phase of a test to determine the required sample size. 

Alternatively, post hoc analysis, another type of power analysis, occurs after the study concludes. 

Post hoc analysis addresses questions such as:

• determining the necessary sample size to detect a particular effect size
• identifying the minimum effect size detectable with the given sample size, 
• and evaluating the power of the test procedure. 

These questions, among others, can be addressed through power analysis. 

Should you ever need to increase the power of an A/B test, try these ideas:

• increase sample size
• reduce variability within groups
• select appropriate statistical methods
• minimize experimental noise
• focus on relevant variables

Interpreting Results in Light of the Alternative Hypothesis

As you review your A/B test outcomes, begin by conducting statistical tests to determine if your A/B test attained a sufficiently large sample size . 

Fortunately, most A/B testing tools automate this process, allowing you to review results on your dashboard effortlessly. 

Subsequently, identify the variant that outperformed others in terms of your primary metric. This early identification provides a frontrunner for the version you may eventually roll out to all your site visitors.

A good practice is examining your test results across multiple dimensions of customer behavior beyond just conversion rates, which typically serve as the primary metric for A/B testing. 

Consider metrics like click-through rate, time spent on page, and revenue generated to gain a comprehensive understanding of your web pages and marketing campaigns.

For example, you might find that a targeted approach resulted in fewer conversions than expected- however, people who converted are higher-valued customers, with increased AOVs and more chances to return for future purchases. 

Finally, besides analyzing the A/B test data, it’s crucial to consider external variables that might influence your results. 

For instance, conducting an A/B test during peak holiday seasons or after significant industry events might skew your results. While controlling all variables is impractical, strive to ensure that your test generates generalizable results. 

If you suspect external factors significantly impacted your A/B test results, consider repeating the test to validate your findings.

As for accepting or rejecting the alternative hypothesis, the rule is pretty straightforward: 

When the p-value falls below the alpha threshold, the null hypothesis is rejected , and the alternative hypothesis is accepted. 

Conversely, if the p-value exceeds the alpha threshold, we do not reject the null hypothesis .

Making Decisions Based on the Outcome of the Hypothesis Test

By the end of this process, you’ll have a clear idea of whether the new variations you tested in your A/B test have achieved the desired results.

If you find that there isn’t a significant difference between the variations you tested, that’s perfectly okay because testing is all about exploring different hypotheses. In such cases, you might decide to stick with your original design or continue experimenting to find improvements.

On the flip side, if you discover a new variation that outperforms your previous efforts, it’s time to celebrate and consider rolling it out to your entire audience.

There are various possible outcomes at this stage, and they can’t all be covered here. For example, if you have a variant with a high conversion rate but mediocre revenue generation, deciding whether to keep testing can be challenging.

The key advice is to view A/B testing as part of an ongoing process of optimizing conversion rates and continuously refining your website.

A Practical Case Study

Here’s how the A/B test with the alternative hypothesis looks in action, based on a real experiment we conducted for AliveCor. 

AliveCor is a leading brand in the digital health technology sector, specializing in innovative solutions for heart health monitoring. 

Their portable electrocardiogram (ECG) devices, integrated with user-friendly mobile applications, empower individuals to monitor their cardiovascular well-being proactively.

AliveCor faced the challenge of promoting its newly launched single lead device, KardiaMobile Card, without negatively impacting the sales of its existing devices. 

KardiaMobile Card aimed to serve as an upgraded alternative to the widely acclaimed KardiaMobile, which had garnered attention across the healthcare industry.

Previous experiments revealed that users tended to interact more frequently with highlighted elements and products on AliveCor’s website. 

Based on this insight, we hypothesized that adding a “New” badge to the KardiaMobile Card product detail page and the product tile on the listing page would increase the conversion rate across all devices.

Following the implementation of the “New” badge:

• Conversion Rate increased by 25.17%
• Revenue per user increased by 29.58%
• Confidence level of success was 99.4%

Lessons Learned

The experiment demonstrated that a simple highlighting badge on new products significantly boosted the conversion rate without diminishing the sales of other products. 

This finding underscores the effectiveness of strategic product highlighting in driving user engagement and sales.

Moving forward, AliveCor can leverage these findings to inform its marketing strategies and product promotions. 

By continuing to emphasize new product offerings through strategic highlighting and promotion, AliveCor can effectively engage users and drive sales while maintaining a positive user experience. 

This experiment highlights the importance of data-driven decision-making and iterative optimization in achieving business objectives in the digital health technology sector.

>> check out the full Case Study here .

Challenges and Considerations

As powerful a practice as it can be, the A/B test isn’t without its pitfalls. Here are some common challenges to be aware of:

1. Vague Hypotheses

Formulating a clear and specific alternative hypothesis is crucial for meaningful A/B testing. 

Vague hypotheses can lead to ambiguous results and misinterpretation of data. 

Without a precise hypothesis, it becomes challenging to draw actionable insights from the test outcomes.

Remember that your hypothesis must be relevant, unambiguous, measurable, and specific . 

2. Overfitting

Overfitting occurs when a hypothesis is tailored too closely to the observed data, leading to inflated results that may not generalize well to other scenarios. 

In A/B testing, overfitting can occur when the hypothesis is overly complex or when the test is run on a small sample size. 

It’s important to strike a balance between complexity and generalizability to avoid overfitting.

3. Ignoring External Factors

As you saw earlier, external factors can, and will, influence your test results; failing to consider them can lead to biased conclusions . 

Variables like seasonality, marketing campaigns, and user behavior trends can all impact the outcome of an A/B test. 

Make sure you take them into consideration, so you don’t end up with inaccurate interpretations of the data and ineffective optimization efforts.

Ethical Considerations in A/B Testing

Finally, there are a few additional considerations, this time on the ethics’ side. These include:

Informed Consent

Users should be informed about their participation in A/B tests and any potential changes to their experience. 

Transparency about the testing process and its implications is essential for maintaining trust. 

Providing clear and accessible information about the purpose of the test, how data will be used, and any potential impact on the user experience helps ensure that users can make informed decisions about their participation.

Fair Treatment

It’s essential you ensure that all users are treated fairly throughout the A/B testing process. 

This means that variations tested should not disproportionately impact certain groups negatively. 

Careful consideration should be given to factors such as demographics, behavior patterns, and accessibility requirements to avoid inadvertently discriminating against specific segments of the user population.

Data Privacy

Respecting user privacy is paramount in A/B testing. 

This involves anonymizing data and adhering to relevant data protection regulations to safeguard user information. 

Avoid collecting unnecessary personal information during testing and ensure that data is handled securely and responsibly. 

Prioritizing data privacy will build trust with your users and mitigate the risk of privacy breaches.

Embracing Continuous Learning 

It’s important to note that A/B testing isn’t just a one-time activity; it’s an ongoing journey of learning and optimization . 

Through continuous testing, you will refine your digital experiences over time, leading to improved user engagement and conversion rates . 

Moreover, digital landscapes are dynamic, with user preferences, technology, and market trends constantly evolving. 

Continuous testing ensures that websites and applications remain relevant and effective in meeting user needs. 

By staying proactive and responsive to changes, you can adapt their digital strategies to align with shifting consumer behaviors and industry trends.

Lastly, when you embrace a culture of continuous testing and optimization, you gain a significant advantage. 

You’re continually refining your digital offerings, thus staying ahead of the curve and responding to market changes better. 

Continuous testing enables you to identify emerging opportunities, address user pain points, and maintain your position as an industry leader.

Whether you’re launching a new landing page or fine-tuning the subject line of an email marketing campaign, A/B testing stands as a vital tool for creating user experiences that drive conversions and boost sales. 

Testing is the backbone of making informed decisions based on solid data.

However, it’s important to note that the efficacy of your A/B testing depends on the thoroughness of your results analysis. 

You must understand the significance level of your tests, examine various KPIs, and formulate a hypothesis that is relevant, unambiguous, measurable, and specific. 

While it sounds like a lot of work, it’s also necessary work. 

Once you’re on top of the nuances of this critical stage of A/B testing, you’ll unlock the potential to achieve results beyond your expectations.

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9.2: Null and Alternative Hypotheses

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The actual test begins by considering two hypotheses. They are called the null hypothesis and the alternative hypothesis. These hypotheses contain opposing viewpoints.

• The null hypothesis (\(H_{0}\)) is a statement about the population that either is believed to be true or is used to put forth an argument unless it can be shown to be incorrect beyond a reasonable doubt.
• The alternative hypothesis (\(H_{a}\)) is a claim about the population that is contradictory to \(H_{0}\) and what we conclude when we reject \(H_{0}\).

Since the null and alternative hypotheses are contradictory, you must examine evidence to decide if you have enough evidence to reject the null hypothesis or not. The evidence is in the form of sample data. After you have determined which hypothesis the sample supports, you make a decision. There are two options for a decision. They are "reject \(H_{0}\)" if the sample information favors the alternative hypothesis or "do not reject \(H_{0}\)" or "decline to reject \(H_{0}\)" if the sample information is insufficient to reject the null hypothesis.

\(H_{0}\) always has a symbol with an equal in it. \(H_{a}\) never has a symbol with an equal in it. The choice of symbol depends on the wording of the hypothesis test. However, be aware that many researchers (including one of the co-authors in research work) use = in the null hypothesis, even with > or < as the symbol in the alternative hypothesis. This practice is acceptable because we only make the decision to reject or not reject the null hypothesis.

Example \(\PageIndex{1}\)

• \(H_{0}\): No more than 30% of the registered voters in Santa Clara County voted in the primary election. \(p \leq 30\)
• \(H_{a}\): More than 30% of the registered voters in Santa Clara County voted in the primary election. \(p > 30\)

Exercise \(\PageIndex{1}\)

A medical trial is conducted to test whether or not a new medicine reduces cholesterol by 25%. State the null and alternative hypotheses.

• \(H_{0}\): The drug reduces cholesterol by 25%. \(p = 0.25\)
• \(H_{a}\): The drug does not reduce cholesterol by 25%. \(p \neq 0.25\)

Example \(\PageIndex{2}\)

We want to test whether the mean GPA of students in American colleges is different from 2.0 (out of 4.0). The null and alternative hypotheses are:

• \(H_{0}: \mu = 2.0\)
• \(H_{a}: \mu \neq 2.0\)

Exercise \(\PageIndex{2}\)

We want to test whether the mean height of eighth graders is 66 inches. State the null and alternative hypotheses. Fill in the correct symbol \((=, \neq, \geq, <, \leq, >)\) for the null and alternative hypotheses.

• \(H_{0}: \mu \  \_ \  66\)
• \(H_{a}: \mu \  \_ \  66\)
• \(H_{0}: \mu = 66\)
• \(H_{a}: \mu \neq 66\)

Example \(\PageIndex{3}\)

We want to test if college students take less than five years to graduate from college, on the average. The null and alternative hypotheses are:

• \(H_{0}: \mu \geq 5\)
• \(H_{a}: \mu < 5\)

Exercise \(\PageIndex{3}\)

We want to test if it takes fewer than 45 minutes to teach a lesson plan. State the null and alternative hypotheses. Fill in the correct symbol ( =, ≠, ≥, <, ≤, >) for the null and alternative hypotheses.

• \(H_{0}: \mu \  \_ \  45\)
• \(H_{a}: \mu \  \_ \  45\)
• \(H_{0}: \mu \geq 45\)
• \(H_{a}: \mu < 45\)

Example \(\PageIndex{4}\)

In an issue of U. S. News and World Report , an article on school standards stated that about half of all students in France, Germany, and Israel take advanced placement exams and a third pass. The same article stated that 6.6% of U.S. students take advanced placement exams and 4.4% pass. Test if the percentage of U.S. students who take advanced placement exams is more than 6.6%. State the null and alternative hypotheses.

• \(H_{0}: p \leq 0.066\)
• \(H_{a}: p > 0.066\)

Exercise \(\PageIndex{4}\)

On a state driver’s test, about 40% pass the test on the first try. We want to test if more than 40% pass on the first try. Fill in the correct symbol (\(=, \neq, \geq, <, \leq, >\)) for the null and alternative hypotheses.

• \(H_{0}: p \  \_ \  0.40\)
• \(H_{a}: p \  \_ \  0.40\)
• \(H_{0}: p = 0.40\)
• \(H_{a}: p > 0.40\)

COLLABORATIVE EXERCISE

Bring to class a newspaper, some news magazines, and some Internet articles . In groups, find articles from which your group can write null and alternative hypotheses. Discuss your hypotheses with the rest of the class.

Chapter Review

In a hypothesis test , sample data is evaluated in order to arrive at a decision about some type of claim. If certain conditions about the sample are satisfied, then the claim can be evaluated for a population. In a hypothesis test, we:

• Evaluate the null hypothesis , typically denoted with \(H_{0}\). The null is not rejected unless the hypothesis test shows otherwise. The null statement must always contain some form of equality \((=, \leq \text{or} \geq)\)
• Always write the alternative hypothesis , typically denoted with \(H_{a}\) or \(H_{1}\), using less than, greater than, or not equals symbols, i.e., \((\neq, >, \text{or} <)\).
• If we reject the null hypothesis, then we can assume there is enough evidence to support the alternative hypothesis.
• Never state that a claim is proven true or false. Keep in mind the underlying fact that hypothesis testing is based on probability laws; therefore, we can talk only in terms of non-absolute certainties.

Formula Review

\(H_{0}\) and \(H_{a}\) are contradictory.

• If \(\alpha \leq p\)-value, then do not reject \(H_{0}\).
• If\(\alpha > p\)-value, then reject \(H_{0}\).

\(\alpha\) is preconceived. Its value is set before the hypothesis test starts. The \(p\)-value is calculated from the data.References

Data from the National Institute of Mental Health. Available online at http://www.nimh.nih.gov/publicat/depression.cfm .

Contributors

Barbara Illowsky and Susan Dean (De Anza College) with many other contributing authors. Content produced by OpenStax College is licensed under a Creative Commons Attribution License 4.0 license. Download for free at http://cnx.org/contents/[email protected] .