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• Local Expert Toolkit
• Listing Agent

Listing Presentation Template

• December 13, 2018

Download and customize this professionally designed presentation with your own information and leverage it at your next listing appointment!

• Completely customizable for digital or print use
• Allows you to highlight your specific online marketing strategies
• Shows statistics on consumers’ buying habits and how they have moved online
• Can integrate slides into your own corporate listing presentation

Click to Download Listing Presentation Template

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Table of Contents

If you’re looking to buy or sell a home in the near future, then it’s imperative that your presentation is polished and compelling. We’ve created this easy-to use guide for presenting your real estate listing by breaking down each section of content into steps so that even the most inexperienced person can create an impressive final product very easily!

The “real estate listing presentation template free” is a presentation template that is fully customizable and comes with a free download. It includes 12 slides, a title slide, and a conclusion slide.

As a seller’s agent, your success begins with a strong listing presentation and pitch that will attract you clients right away. From the beginning to the finish of the process, the presentation informs clients about who you are and how you bring value. It contains local market statistics, an explanation of the whole process, and instructions on how to sell their house while offering comfort, creating confidence, and concentrating on the seller’s requirements. To get started, read our 11-step tutorial and receive a free listing presentation template.

Download a Free Listing Presentation Template & Refine Your Pitch

Download our free listing presentation template before starting from scratch with your own listing presentation or pitch deck. As you go through the stages below, use them as a guide, then customize your own presentation based on our instructions, adding your own photos, statistics, charts, and data. To get the greatest outcomes, each listing presentation should be tailored to the homeowner and property.

Free Template Download

If making presentations isn’t your strong suit, 99designs can aid you with all of your design requirements. They help to establish your brand via well created distinctive and memorable designs. You may either work directly with a designer or establish a contest to see who can build the greatest presentation for your style and demands using 99designs.

Visit 99designs.com for more information.

The 11 stages to a good real estate listing presentation that will help you get more sales customers are as follows:

1. Start with a quick overview.

The overview is a quick rundown of what your listing presentation will cover and how long they should anticipate it to continue. Some of this information may have been included in your pre-listing packet. The first section of the presentation includes who you are, your brokerage, and what you intend to learn from your customers throughout the listing presentation.

Remember that a great presentation doesn’t have to be lengthy to cover all of the essential points—30 to 60 minutes is a reasonable range, though some will require longer. First-time homebuyers, detail-oriented purchasers, and scared buyers may have more worries and queries than seasoned buyers.

Brief Bio & Introduction of Your Skills

A house seller wants an agent that is knowledgeable about their field and can effectively explain the sales process. Consider your position not just as a real estate agent, but also as an educator, in order to gain your customers’ trust and confidence in your capacity to sell their house.

Include the following information along with a small CV of your background:

• In the last year, the number of properties you’ve sold in their neighborhood
• If the properties you’ve sold are comparable to theirs, tell them about them (include a picture, if applicable)
• How rapidly have you sold houses that you’ve listed? (average days on market, if favorable)
• Closing pricing vs. list prices (were you over-asked, and if so, by how much?)

You may also use this part to boast (and gain client trust) about the prizes, certificates, or designations you’ve received that are relevant to this transaction. Simply connect all of these elements to your client’s property so that you can show value via hard effort, devotion, and a focus on their requirements.

What if this is your first listing presentation and you don’t have any real estate success statistics? Make use of your brokerage’s resources. Don’t do it alone if this is your first listing presentation. Bring a senior member of your team or brokerage with you so that your customers feel secure in the knowledge that they are dealing with a well-known organization.

Introduce Your Brokerage’s Power

Whether it’s your first or hundredth listing presentation, sellers want to know you’re backed by a respected firm. This not only ensures that you have a team of agents to deal with, but also that the organization has sold houses successfully for other homeowners. Make a strong case for why working with someone from your brokerage is a significant benefit.

Both large and small brokerages can provide a good deal. If you work for a larger brokerage, such as RE/MAX, Keller Williams, or Compass, you’ll probably be more concerned with figures like the number of homes sold in the previous year and the median home sale price.

If you work at a tiny boutique brokerage, on the other hand, you’ll want to highlight personalized service and your local origins. When working with a smaller brokerage, it’s common to emphasize customer service and the fact that your client won’t be simply another name on the list.

Return Your Attention to Your Customers

Now that you’ve persuaded the customer to hire you, it’s time to focus on what matters most: your client. Take the next few minutes to learn more about your homeowner. This stimulates conversation, makes the presentation more participatory and less boring, allows you to tailor your pitch to their specific requirements, and puts the homeowner at ease.

During your listing presentation, here are some questions you may ask to discover more about your seller:

Take notes on what matters most to your prospect to demonstrate your diligence and to ensure that you are attentive to their demands throughout the process. This knowledge will assist you in better aligning your pitch with your client’s requirements, emphasizing key points, and dispelling any doubts you may have.

If someone has already placed an offer on a property in a different area, they may need to sell their present home soon. You may use this information to convey to them how if their house is priced too expensive, it will take considerably longer to sell.

2. Provide Data on the Local Market

Bring the discussion back to the business of selling the client’s house now that everyone has been introduced. Presenting local market statistics for the neighborhood or location of the subject property is an excellent segue for commencing the sales section of your listing presentation.

Share historical market patterns, how rapidly properties are selling in the neighborhood, how many have sold in the last six months or year (depending on data available), and median price ranges. If prices tend to change depending on the time of year you want to sell the house, you may also want to add seasonal statistics and any other information that will assist homeowners understand the market data that has to go into pricing their home for sale.

This part may need more than one slide, but assess your audience to determine if you need to expand on any of the topics. Also, bear in mind that some of this data lends itself nicely to charts or graphs, and these visualizations may help the typical person grasp the information. While you can make these sorts of charts yourself (or with the help of your brokerage), it will take a long time.

It may be more convenient to get them through your MLS platform or to pay for a comparative market analysis (CMA) and listing presentation bundle from a provider like Cloud CMA. The commercial CMA software from Cloud CMA includes prepared charts and graphs that help you appear like an expert while also saving you time. They will also assist you with creating a print or digital version of your CMA report so that you may deliver it in person or electronically.

Cloud CMA may be found on the internet.

3. Describe the Selling Process

Give your customers an overview of the full sales process as you continue to educate them. Take enough time to ensure your customer understands what will happen over the process over the following several weeks or months, even if it doesn’t take hours. You should go through the following steps:

This section of the listing presentation should be tailored to your client’s previous experience selling houses. If you have a first-time seller, for example, you should take a bit extra time and stop every now and then to see if they have any queries. If you’re dealing with someone who has sold a lot of properties in the past, you’ll be able to get through this portion much more quickly.

Pro tip: Discuss how you and your customers will interact throughout the sales process, regardless of how much experience they have with the process. Ask your customers questions like these to establish expectations: What kind of contact do they prefer, and how often do they want to hear from you? Do they prefer to talk on the phone, send an email, or send a quick text? What will be their preferred method of communication with you? Everyone will be on the same page this way.

4. Get Your House Ready to Sell

After discussing the broad strokes of the local market, it’s time to zero down on your seller’s property. Even if you haven’t seen the house yet or are visiting it for the first time, it’s important to establish expectations for the seller in terms of how they will prepare their home for sale. While most house sellers are aware of this, it is critical that the client understands that it is their job to ensure that the property is in excellent condition in order to maximize the value.

The following are a few points to consider:

• Decluttering: When it comes to furnishings, less is often more. Many people have more belongings than they need. To make it more desirable, your seller may need to remove furniture and hire storage space to store unwanted goods.
• Buyers must visualize themselves living in the place to depersonalize it. The buyer will be able to see themselves in the property if family photos, nameplates, and other personal things are removed.
• Cleaning: Selling a messy house is tough since no one wants to inherit a mess. This may need a thorough cleaning or the hiring of a cleaning agency, particularly if there are pets in the house.
• Repairs: Because some buyers don’t want to purchase a property they’ll have to fix right away, it’s in the seller’s best interest to make sure all repairs are completed before the inspection. Depending on the status of the property, this might be anything from a broken cabinet hinge or leaking faucet to updating the electrical box or replacing the roof.
• Renovations: In certain situations, upgrading a room or a piece of your house may significantly raise the value of your home. For example, if upgrading the basement bathroom costs $5,000 and adds $15,000 to the home’s value, the seller’s time and money may be well spent.

Because this is basically their job, it’s critical to go through these issues with your customer. You don’t live there, and it’s in their best interests to get the most money for their house when they sell it.

Prepare to provide suggestions for reliable, licensed contractors and local cleaning firms. Keep in mind that you must perform all of these tasks within a specified time limit in order to promote, list, and show the home to potential purchasers.

5. Create a pricing strategy.

The recommended pricing of the house and the approach for establishing the suitable list price will be one of the most important aspects of your real estate listing presentation. It may be difficult to talk to your customers about figures without seeing or touring the property in person, but it is critical to explain how selling their house appropriately the first time can save them money in the long run.

Pro tip: Even if you’re acquainted with the neighborhood, perform a preliminary comparison study for yourself before the listing presentation to familiarize yourself with the subject property. That way, before completing a thorough comparative market analysis (CMA), you’ll be able to talk to your customers about price in general. For reference, you may also provide a sample CMA report from a prior listing.

With your customers, go through what a comparative market analysis study is and what your approach is. Show how factors like square footage, upgrades, the number of bedrooms and bathrooms, and current market trends influence price. Then explain how those factors influenced your recommended selling price for the seller’s home. Finally, you want to do all you can to ensure that the homeowner understands how pricing works and how you plan to get the greatest outcomes.

6. Go through your marketing strategy with your team.

Your customers will be extremely interested in discovering how you can utilize these components in terms of marketing and advertising. In general, it’s a good idea to concentrate on the marketing techniques you can bring to the table and how you can apply them to their property particularly.

To go along with your presentation, you may also give a short checklist that specifies these topics.

Staging a House

In addition to decluttering, depersonalizing, and cleaning their homes, Staging a House is an important topic to discuss with clients as part of your marketing plan. Even though staging a home is not required, according to the National Association of Realtors, 31% of sellers’ agents said they staged all sellers’ homes prior to listing them for sale, and 82% of buyer’s agents said staging made it easier for their buyer to visualize the property as a future home.

Staging a House before and after (Source: Elite Staging)

Staging a House is used primarily because it’s beneficial in creating a clean slate to help buyers visualize themselves living in the home, and can be done strategically to attract targeted homebuyer types. To learn more about Staging a House, check out our in-depth guide.

Virtual Staging a House (Source: BoxBrownie)

The average national cost for Staging a House is about $1,500, but clients can also stage their home virtually at a lower cost. Using a company like BoxBrownie allows sellers to pay per image, making it a cost-effective option for clients who want all the perks of Staging a House without breaking the bank. BoxBrownie also does floor plans, which can be a great addition to your marketing images.

Visit BoxBrownie.com for more information.

Photography & Videography

Whether or not the property is staged, explain how and why you’ll employ professional photography and videography in your marketing. Bad images detract from your marketing efforts and may discourage prospective buyers from seeing the property at all. Bring samples of excellent and terrible images from other listings, as well as listing photos from your photographer, to properly describe the difference in quality.

An example of bad vs. excellent photography (Source: Photographics)

Many brokers and homeowners are preferring to provide video or virtual tours of their properties in addition to photos to increase engagement and provide purchasers with a 360-degree experience. You may incorporate an example of video marketing for previous listings with your listing presentation if you’ve done it before.

Drone video shows a property from a unique and entertaining perspective. Drone video highlights the breadth of residences that are huge or have enormous areas of land, making even ordinary properties seem spectacular. Our drone photography and video tutorial will teach you new methods to boost your real estate listing presentations if you want to learn more about utilizing drone footage.

You may also utilize a service like Matterport or Fiverr to help you make videos. Fiverr has a variety of freelancing services that may assist with images, videos, virtual staging, and other aspects of your listing’s promotion. To meet your demands, choose from a range of pros at various pricing ranges.

Visit Fiverr.com for more information.

Marketing to Buyers Directly

In addition, conventional marketing approaches are likely to be used into your strategy plan. Many people expect you will just list their house on the market and call it a day, so make sure you describe all of the various locations where you promote to buyers directly.

Here are some marketing strategies you may be doing and should mention to the seller:

If you’re looking for more marketing ideas you can pitch to your homeowner, check out our list of 29 Easy Real Estate Marketing Ideas & Strategies for Success here.

7. Use All Major Platforms to Promote Your Business

You’ll use your marketing materials on both offline and online advertising venues once they’re ready. You should inform the sellers that you want to market to the fullest degree feasible in order to bring them several offers, which will include using as many platforms as possible.

Local Multiple Listing Service (MLS)

Because some customers are unfamiliar with the multiple listing service (MLS), a quick explanation of the system and its function is beneficial. Explain how it makes their listing accessible to agents all over the world, how it will be available for buyer’s agents to present to their clients after it’s posted, and how the process works in general. It’s also worth noting that only real estate brokers have access to this site, therefore you’ll be able to find eligible buyer prospects from other MLS users.

Website & Landing Page

Whether you create your own IDX-enabled website or utilize the one provided by your brokerage, your online presence will be a major selling element for most homeowners. If you use IDX, emphasize how their listing will appear not only on your site but also on the IDX websites of dozens of other brokers.

Discuss how many visits your website receives (especially if the figures are remarkable), how it is structured to work, and how sales-oriented it is. For a visual, including a snapshot of your website and landing page. For example, ask if you can make their house a “featured listing” that will be seen by hundreds of people, or if you can provide them with a single-property website.

IDX website of Real Geeks as an example

You may develop a single-property or property-specific website or landing page devoted to the seller’s house in addition to promoting it on your own website. This would allow you to completely exhibit the seller’s home. Having a single-property website or landing page may help you generate more leads that are directly interested in the seller’s house, which is a powerful selling point during a listing presentation.

To help you develop the appropriate website and real estate landing pages to showcase your value as an agent and market your listings, look into firms like Real Geeks or Luxury Presence. You may personalize your website using Real Geeks’ themes, designs, and widgets. Their IDX website refreshes every 15 minutes, ensuring that your site is constantly up to date.

Go to Real Geeks.

Platforms on the Internet

Because 97 percent of consumers will use the internet to seek for a property in 2020, it’s critical to emphasize the sites you’ll utilize to promote the seller’s listing. These networks, unlike the MLS, are open to everyone, including active homebuyers, and enable customers to contact you directly without the need of an agent. You may explain why having leads contact you directly will lead to more showings since you will be the authority on their house.

Explain how being a Zillow Premier Agent promotes their listing if you are one. You’ll be able to display their listing on the internet’s most popular listing site with exclusivity. Zillow Premier Agent will not only assist you in closing seller leads, but it will also assist you in obtaining more buyer leads. See our guide on how Zillow Premier Agent works to learn more about the exclusivity that Zillow Premier Agent provides.

Visit Zillow for more information.

The Internet and Social Media

Emphasize that you will not only be posting marketing content on your The Internet and Social Media to spread the word about their property, but you will also be capitalizing on paid The Internet and Social Media advertising. According to LOCALiQ, the average click-through rate for advertising on The Internet and Social Media is from 2% to 3.44%, which is much higher than the average of 0.99% for other Platforms on the Internet. Especially in today’s social-media-crazed world, your clients will find The Internet and Social Media advertising a necessity for their property.

You may use the following websites:

While it is not necessary to post on every single site, focus on at least two or three platforms where you can produce creative and engaging content to advertise your listing. If you’re unsure of how to create The Internet and Social Media content or don’t have time, consider using Artur’in. Artur’in manages your The Internet and Social Media accounts and schedules posts to keep your business in front of your target audience. You’ll also get reports so you can be sure your ads are producing effective results.

Pay a visit to Artur’in.

8. Showings & Open Houses

In terms of open houses and showings, it’s critical to create expectations with the sellers regarding your position and their obligations. Obviously, you’ll be the one giving tours to potential buyers when they come to see the house, but you want to make sure that your client’s schedule and home security aren’t jeopardized at this stage.

Make sure your client understands that no one else will be permitted inside their house unless you or a licensed buyer’s agent are there. In terms of their function, gently suggest that it is in the seller’s best interest for them to avoid being there during open houses or showings since it may dissuade customers or distort their judgment when it comes time to make offer choices.

Explain when you’d want visitors to come to their house and when you’d like them to leave. Open houses will most likely be held on a regular basis until the house sells. Individual showings, on the other hand, may occur more spontaneously and at certain times on any given day of the week (with appropriate notice given to the homeowner). The seller will also need to provide you with a copy of their key or digital access code so that you may see their property.

The interface for showing time is called ShowingTime.

Consider utilizing ShowingTime to get safe and secure access to the property. ShowingTime is a smartphone app that enables agents to schedule visits and provides directions to the property. You’ll be able to define hours and days when your customers will be allowed or denied access, allowing you to ensure convenience.

ShowingTime will ask for comments after the appointment and will send you a message if the keys are not returned or if someone does not leave the property. It’s a terrific way to give your customers peace of mind when it comes to visitors to their house.

Go to ShowingTime.com to learn more.

9. Offers & Negotiations

The most difficult phase of the real estate process for sellers is sorting through bids and making counter-offers until an agreement is reached, since this is when the transaction becomes real. The seller hasn’t totally committed to selling their house until this moment.

Explain the procedure and establish reasonable expectations based on the existing market. In a seller’s market in a popular region, for example, they might anticipate several bids and may have to engage in a bidding war. In a sluggish market, the seller may be required to make price concessions, pay part or all of the buyer’s closing fees, or contribute funds for upgrades such as flooring or repainting.

Make it clear that this part of the process necessitates open and honest communication in order to ensure that you’re satisfying their requirements. To steer this phase of the dialogue during the listing presentation, use the seller’s replies to some of the questions you raised earlier, such as:

• When do you need to get out the door?
• Why are you on the move?
• Is obtaining a good deal or receiving it on time more essential to you?
• What will you do if you are unable to sell your home?

10. Closing & SOLD!

Because you covered the phases of the sales process before, you can keep this section short. However, if you have first-time homebuyers or those who want all the information, you should go through any extra concerns they may have concerning the final steps of the process that might affect the sale, such as:

• Contingencies
• Walk-through

Make sure you finish this section of the listing presentation on a good note by answering any queries they may have. Make it clear that the sales process may be lengthy and frustrating at times, but that you will do all possible to make it go well in the end. There will be relief and a new experience after everything is completed.

11. Make a plan for the next steps.

The sellers should be ready to commit to employing your services and confidence in your abilities to represent their property at this stage. However, you may not be the only person they’re thinking about hiring as an agent. Scheduling one or more next steps is an excellent strategy to continue the dialogue beyond this point.

If you still need to complete a detailed CMA report, schedule a time to walk through the property, and discuss the proposed listing price. Schedule it as soon as possible after the listing presentation to get ahead of the competition. You can also propose a time frame for them to be ready to schedule Staging a House or a photography and videography session. By keeping the conversation in a forward motion, you are setting yourself up to be their exclusive listing agent.

Additional Pointers for a Great Presentation

We have a few pointers on how to build your pitch now that you have the 10 items to add in your listing presentation and a free listing presentation template to alter. Your listing presentation’s content will be based on your expertise, the market, and your client, but how you present it may make all the difference.

Organize the Discussion

People may interrupt or attempt to take over the discourse during any presentation. It’s critical that you, as the professional, steer the discussion in the right direction. You may achieve so by using the following strategies:

• Be kind yet firm.
• Keep the emphasis on your story with the slides serving as a supporting background. Don’t overfill your slides (or any presentation pages) with descriptive text or photographs; keep the focus on your narrative with the slides serving as a supportive backdrop.
• Throughout the talk, maintain constant eye contact.
• Be excited about the material and passionate about it.
• Prepare for questions before giving a presentation.
• Pay attention to how your audience reacts.
• To get the seller back on track, ask questions.

Allow questions, but don’t wander too far from your presentation’s current subject. Maintaining control of the presentation will keep your customers engaged while also allowing you to stay focused on the matter at hand, which is why you are the ideal person to sell their property.

Demonstrate that you are concerned about their needs.

In your listing presentation, you will have the opportunity to promote your talents and competencies. Clients, however, are focused on how those items suit their wants, regardless of how amazing your reputation is.

“Remember, it’s not about the number of houses you’ve sold or the accolades you’ve received; it’s about meeting and surpassing their goals and requirements.” Yes, tell them about yourself, but don’t allow it take over the presentation.”

Instead of emphasizing on a recent achievement, for example, discuss why you received the honor and what it means to your prospective customer. Always keep your attention on the seller, their house, and how you can best satisfy their requirements.

Make a plan for adaptability.

Because each homeowner is unique, you must personalize your listing presentations. Be flexible enough to go into additional information when necessary or omit some aspects of your presentation. Whether your homeowner is tech-savvy, for example, check how they respond when you start talking about websites and landing pages to determine if they want to delve in or bypass it.

If you do wind up skipping portions of your presentation, remind them that you’ll leave them with additional information and that you’ll be accessible for questions if they have any later. When there are aspects of what you’ve stated that others don’t understand, they may ask a friend or family member to evaluate it and provide their perspective.

Treat everyone of your customers like VIPs.

Money is money, regardless of how much a house is worth, therefore treat your customers like VIPs so you can keep obtaining business. Bring lunch or buy them supper as you go through the CMA report during your listing presentation.

Breaking bread is something that friends do together, and it may make individuals feel valued as well as more receptive to talk. Paying the bill creates a sense of reciprocity, making it more likely that a customer would select you over a competition who hasn’t made such a personal commitment. This will provide you the opportunity to win over your customers both via real estate and a personal connection.

“Our listing assistant verifies the customer’s appointment and then ensures that the meeting is prepared by posting a VIP parking sign in the parking lot and directing the client to it. We have a welcome sign with the client’s name on the receptionist desk. The listing assistant welcomes the client, brings them coffee or water, and then has them view a seven-minute listing video that explains all of our marketing, value additions, and services.

“After the video concludes, the listing agent enters the room to address questions, review the CMA with the client, discuss their requirements and relocation plans, determine a listing price, and sign the listing papers. This is a one-of-a-kind approach to securing additional listings that has shown to be quite effective.”

It’s also crucial not to judge a book by its cover since you never know when a $100,000 seller may promote your services to a family member or friend who wants to sell a $1 million house. You’ll have more opportunity to create leads for your real estate firm if you treat all of your customers like VIPs.

As a sign of gratitude for the chance to present, you might even provide modest branded presents to your customers. They may be anything from a Frisbee to a dog dish as long as your real estate brand is printed on it. If you don’t already have a logo, Tailor Brands can help you design one. Simply visit their website, enter in your business name, and choose your preferred logo design designs. The logo may then be customized to your taste.

Tailor Brands can be found on the internet.

Perfection comes with practice.

The old adage “Perfection comes with practice.” is true for listing presentations, because you can’t jump in front of sellers expecting them to give you business without knowing your stuff. Role-playing with a co-worker or family member is a great way to bring your listing presentation off your laptop and into reality. You may be surprised to find that lines that sounded great in your head fall flat with other people.

Consider videotaping yourself and reviewing it afterwards to notice your facial expressions, where you struggle, and where you do your finest job. We are often our worst critics, and you can utilize that criticism to improve the appearance of your item.

Pro tip: Keep track of how long your presentation takes by timing yourself. You may not notice you’re rushing through or taking too long on particular areas, but pacing yourself might help you make the necessary modifications.

Emotion comes first, followed by logic.

While logic tells us to adhere to the facts, keep in mind that selling a property is frequently a highly personal and emotional choice, so allowing emotion to take the lead during your listing presentation isn’t a bad idea. Inquire as to why the customer is selling their house, and be attentive to the answers.

It might be for a pleasant cause, such as the birth of a child, the purchase of a vacation property, or a life shift. However, it might be for a sad or bittersweet reason, such as a death in the family, a job loss, or a move away from the house they grew up in. Despite the fact that this is primarily a financial transaction, being sympathetic and sensitive of a client’s emotional reasons for selling will get you farther than being a stickler for the facts.

Always be true to yourself.

There are many different kinds of real estate agents, so be true to yourself throughout your listing presentation and beyond. Be bubbly if you’re bubbly. If you’re bashful, stay that way. Be humorous if you’re funny.

If you attempt to be someone else, your customers will see you as dishonest and doubt your credibility. Although your personality is important, being confident, clear, and informed throughout your listing presentation demonstrates your talents and worth as a real estate agent, which will help you gain customers in the end.

Check out the post 9 Strategies to Get More Real Estate Listings for assistance finding listing possibilities so you may apply these abilities and your listing presentation template.

The “ listing presentation real estate template ” is a free template with customizable features that will allow you to create a professional looking listing for your property. The template is fully editable, so you can customize it to fit your needs and make it your own.

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Home Blog PowerPoint Tutorials How to Prepare a Listing Presentation: Guide for Real Estate Pros

How to Prepare a Listing Presentation: Guide for Real Estate Pros

Do you want to close more leads on a regular basis?

In that case, you may need to level up your communication skills. To win more listings, move on from having a polite “pre-sales” chit chat with prospects to doing full-scale presentations of your services.

What is a Real Estate Listing Presentation?

A listing presentation is your pitch to a prospective seller to represent them in a Real Estate transaction. Succeeding with your presentation means that you will sign on a new client and receive a bigger commission this month.

But of course, there will be other agents knocking on the seller’s door, offering their services. In fact, 55% of sellers interview two or three agents before making the decision. So how do you get chosen among the sea of other agents? Wrong, if you thought that most prospects will stick with someone offering the highest listing price and asking for the lowest commission.

When putting up their homes for sale, most people want to partner with a competent, forthcoming and proactive agent, capable to broker the best arrangement for them. Obviously, the best Real Estate agents are rarely those charging the lowest commission.

In fact, the main goal of conducting a full-scale, deck-ready listing presentation is to persuade the prospect that you are their optimal choice.

The best listing presentation isn’t a brief oral interview on the porch; it’s a carefully staged, full-scale demo of your professional capabilities. Keep in mind that creating a listing presentation isn’t the only way to market effectively in your industry. There are dozens of other Real Estate marketing ideas that can help you beat out the competition and stand out from the pack. For example, if you can’t make time for an in-person listing presentation, consider recording a seminar and linking it to your email subscribers.

How to Prepare for a Listing Presentation: 7 Key Steps

Building a rapport with a new prospect is never easy. But there are a few quick neuroscience tricks you can leverage to appear instantly more likable to prospects, even before you pull out your Real Estate brochures and other collateral.

• Give a firm handshake . Scientists proved that a handshake preceding any social interaction has a strong positive impact on how the recipient will further evaluate this social interaction.
• Have some brew ready. Pleasant smells like those of fresh coffee make us act nicer to one another and be more cooperative.
• Appear interested and ask questions.  Again, science proves that people are more willing to engage with an interlocutor, eagerly posing questions, and also act in a more receptive manner.

Now with a few neat physiological tricks in your sleeve, let’s move on to how you should approach listing presentation design.

1. Open with a Brief Introduction

A Real Estate listing presentations can start with a short overview, recapping who you are, what you do and what’s your success record.

To save you time on design, we have lined up a few short Real Estate bio templates you can grab and customize.

Sellers want to be reassured that you can close the deal fast and secure them a fair price. They want someone confident in their abilities and capable to back up their skills with examples and data.

Here’s listing presentation sample questionnaire you can answer to fill in your first few slides:

What are your top skills? Are you a Real Estate marketing guru? Do you have exceptional graphic design skills and can create for sale by owner flyers that stand out from the crowd? Do you have a photography background and can shoot professionals photos without hiring any external help? Show exactly what you can do. Bonus point if you manage to align your key skills with your buyer’s needs.

How many houses have you sold in this area? It’s best to line up some fresh data e.g. the past 12 months. Specifically, mention what types of properties have you sold and whether any were similar to this particular buyer’s estate.

Now comes the tricky part: offer some numbers comparing the original list price versus the final sales numbers (if the latter are more favorable) and the average day on the market (DOM) numbers for the property.

Such numbers will also help you justify higher commission rates. Of course, every sane buyer would rather stick with an agent charging a higher rate (e.g. 6% commission for houses for sale), but who also secures them a higher sales price due to better marketing experience.

2. Toss in Some Social Proof

People are social creatures and thus, we are extremely prone to opinions shared by others. To learn what’s good, we observe what others are doing and this extends to our purchase decision making: 92% of consumers state that word-of-mouth recommendations carry the most value to them.

You shouldn’t hard-sell your services. Instead, just show that “others” already think you are that good . There are a few ways you can use “social proof” as a Real Estate agent:

Ask past sellers to provide quick testimonials (with photos) and use them in during your presentation. Here’s a quick example from one of our PowerPoint templates :

Add a separate slide highlighting your key achievements up-to-date (personal or agency-wide).  The good “boasting” figures to include are:

• Total number and value of properties sold.
• Total number of clients you have worked with.
• Average time to close a deal.
• Average customer satisfaction rate.
• “Big name” corporate clients and partners.
• Professional organizations you are part of e.g. National Association of Realtors.

Gather and display reviews online.  Of course, prospects will google you post-presentation. Your job is to ensure that they’ll find only positive stuff, rather than nothing at all. You can set up a dedicated profile on popular review services or display ratings directly on your website.

3. List The Benefits of Your Brokerage

Keep this one succinct and on-point. Most buyers are interested in just three things:

• Receiving a fair price for their property.
• Getting it sold off fast.
• Avoiding the associated sales hassle as much as possible.

Your Real Estate presentation should address how you will deliver them just that. You can also sweeten the deal here by including a few “promos” e.g. list special circumstances for when you will accept a lower commission or pitch them with some bundled promos your agency currently runs.

At this point, you should also explain how that communication will occur: what types of updates they can expect and when.

4. Walk The Prospect Through The Home Sales Process

Not everyone is experienced in flipping property. So be sure to customize your listing presentation template so that includes this optional slide – for when you are presenting to first-time buyers.

There’s no need to go into many details at this point. Just briefly mention the overall timeline, key milestones and what kind of actions we’ll be required from them.  All of this can be neatly packed into one slide like this one :

If needed you can separately walk them through the home inspection and appraisal processes; Real Estate presentations to the buyers; negotiations and closing process.

5. Present a Comparative Market Analysis for a List Price Range

Comparative Market Analysis (CMA) is another nugget to persuade the client that you know your deal.

The wrinkle, however, is that it’s not always easy to come up with good numbers if you are yet to see the property in person. That’s why most agents will do two CMAs. First, one using the comps and their educated guesses based on prices for similar homes. And the second, more refined CMA after seeing the property, talking to the owners and digging further into the data.

6. Explain Your Marketing Strategy

Image Source: StockSnap

What channels do you plan to leverage – digital, offline or a mix of both? Give the clients some general insights and explain why your approach works. They certainly don’t want to know all the nitty-gritty, but we’ll appreciate some general insights.

Show them a few video demos you have created; your standard property templates for websites; copywriting and other marketing collateral you plan to use and distribute during open house visits.

7. Wrap It Up with a Killer Case Study

The best listing presentation examples we have ever seen always included case studies. They are another form of “social proof”, and a direct illustration of your professional abilities.

You don’t need to make this one lengthy though. Just stick to a simple copywriting formula:

• Customer background (e.g. a mid-aged couple just like you based in NYC).
• Challenge: what kind of a problem those former customers had? (e.g. needed to sell a house in 1.5 months in an unpopular neighborhood).
• Solution: how your agency helped them?
• Results: some quick numbers illustrative the positive outcome you have helped them achieve e.g. house sold in 35 days for 5% higher than the initial listing price.

This way you are finishing your listing presentation with a bang, and encourage the prospects to take further action.

Listing Presentation Templates for Real Estate Pros

To ease up the processes of preparing for your listing presentation, our team has lined up a few neat templates you can download and customize in PowerPoint to match your current needs.

1. Commercial Real Estate Template for PowerPoint

A versatile template that could be easily adapted for both residential, commercial listings or for land sale listing presentation. It includes excellent slides (e.g. US Map slide ) to present your market analysis and pitch the approximate listing price.

Use This Template

2. Real Estate Industry PowerPoint Template

Another template that makes it easy to turn your scattered data into a coherent and persuasive story. Customize it in a few quick clicks in PowerPoint to match your corporate branding, add additional slides and elements from our collection and voilà – you now have a shining new listing presentation to dazzle even the most reluctant prospects!

3. Real Estate Listing PowerPoint Template

Work with all the assets required to showcase a property in a neat layout that contains tools such as market price comparison, team introductory slides, housing interior details, key features & more.

4. Residential Real Estate Illustrations PowerPoint Template

If you want to boost your listing presentation for real estate, get to know these professional-design vector images tailored for the real estate industry. A selection of slides that go through the entire process of acquiring a property from both realtor and customer’s perspective. High-end graphics to enhance the impact of your presentation.

5. Proptech PowerPoint Template

Get ready to introduce in-the-market properties with a high degree of smart home devices or sustainable housing solutions with a slide deck filled with visual cues for that talk. This tech-savvy listing presentation template is ideal for targeting properties to millennials and discussing the infrastructure in the neighborhood or building complex.

6. Real Estate Open House PowerPoint Template

Graphics can make or end a business deal, and that’s why your next real estate listing should count on carefully designed slides that boost the performance of your speech. This listing slide deck includes a selection of icons that help increase the retention rate of key information disclosed about the property while keeping the right balance between whitespace and content. With a striking color combination, go ahead and edit this template to meet the demands of your work.

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Agent, Listing, Real Estate, Realtor, Sales Process Filed under PowerPoint Tutorials

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The Real Estate Listing Presentation: A How-To Guide

A How-To Guide to a Real Estate Listing Presentation

The real estate listing presentation… The secret weapon of any successful listing agent. 

It might just be the MOST IMPORTANT factor in your business. That’s because a real estate listing isn’t just a single home or a transaction – it’s a chunk of the market that you control and can leverage for more – and a realtor listing presentation is THE way to get them.

In this blog, I’ll walk you through exactly what a listing presentation is, what goes into it, and how you can make yours stand out from the competition to convince sellers to work with you and even attract new business. 

Let’s start with what a realtor listing presentation consists of…

What is a realtor listing presentation?

A realtor listing presentation is a formal meeting or presentation that a real estate agent conducts with a potential seller who is interested in listing their property for sale. The purpose of the listing presentation is to showcase the agent’s qualifications, expertise, marketing strategies, and the services they provide to help sell the property.

That’s the very direct definition of it. Put another way, it’s your shot to answer two questions: “Why should I sell my house right now and why are you, above anyone else, the person to do it?” 

Or, to put it another way… “How will you make me more money, achieve my goals, and make me feel safe and cared for in the process?” 

The Elements of an Effective Listing Presentation

During the real estate listing presentation, you’ll typically discuss:

• Background and Qualifications: Introduce yourself and provide information about your experience, credentials, and track record in the real estate industry.
• Market Analysis: Present a comparative market analysis (CMA) to help the seller understand the current market conditions, recent sales of similar properties in the area, and the appropriate pricing strategy for their home.
• Marketing Plan: Outline your marketing plan for the property, which may include strategies such as professional photography, virtual tours, open houses, online listings, social media promotion, and print advertising.
• Services Offered: What makes you worth the full commission? Set yourself apart by covering not only the basic services but some unique ones at well. You’ll of course mention staging advice, scheduling showings, negotiating offers, and managing paperwork.
• Agency Agreement: If you convince’em, sign’em! The listing presentation is the place to get that contract signed or at least let them know it needs to be signed before moving forward.

Preparing for the Listing Presentation

Every listing presentation is going to be slightly different, but the core elements will be the same. Your goal is to give this as often and effectively as possible, and that means coming into it prepared. 

At a certain point, you might want to have a team that takes care of every other element of your business so that you can do nothing other than go on listing appointments – because that’s where the money is. So take this preparation seriously.

Research the client

Notice how I’m not calling them a “lead” or a “prospective client” here? Go in with the idea that they are already your client – because you’re going to learn a lot about them before you even get the contract signed. 

First, send out a questionnaire or seller needs analysis asking them all the relevant questions you need to know (more on this below).

Next, dive into research. Start with Facebook, Instagram, and LinkedIn to learn about their preferences, the industry they work in, and previous business history. 

Your objective is to identify their specific needs. See what you can learn to customize your approach to the client.

Now… If you can… try to identify this seller’s DiSC profile . It’ll set you up for success moving forward.

Conduct a needs analysis with potential sellers

Wanna know how to know what a client wants and needs? Start with asking them. All it takes is a simple needs analysis. 

As we’ve already covered, your job in the preparation phase is to discern the motivation so you can tailor the presentation to the seller’s specific needs. 

Are they looking to:

• Sell the house as fast as possible
• Move out by a certain time
• Get more money for some urgent need
• Get more than the home might be worth
• Upgrade or downsize 

On this note, our coaching clients have access to 70+ case studies from top agents, complete with toolkits that include extremely effective needs analysis questionnaires for you to rip-off-and-duplicate.

Gather market statistics and data

Let’s jump back to the topic of DiSC profiles… Some sellers are more motivated by social connection and the trust they build with an agent. Others are motivated by hard data and understanding the numbers. 

It doesn’t matter which one it is – thorough market research is the way to both. It will establish you as the expert who is willing to put in the time to gather this information and then explain it in a way they can understand. 

Where do you get your market data from? Are you combing the MLS? Do you subscribe to Keeping Current Matters or some other real estate trends source? Figure it out and be sure you can show that your information is objective and verifiable.

You’ll want to go armed with:

• A thorough knowledge of the property details
• National and local market statistics
• Comparable sales
• Local rules and regulations (working this in will really establish credibility)

Most importantly, be able to synthesize this information, letting them know that you can both elaborate on any point or break down what is most important for their needs. All of this info will be used in your pricing strategy and help them achieve their goals.

Create a compelling presentation template

If you know me, I’m all about using technology to maximize efficiency and impact, but there is A LOT to be said for the old school route of physical presentation materials. Either way you decide to go, be sure you have a real estate listing presentation template to work off of and customize. 

One of my clients, Carolyn Young , is one of those team leaders who has cleared herself up to focus almost solely on going on listing appointments (going on almost 200 appointments a year) – and that’s because she’s created a listing presentation that is 95% effective in closing the deal. And the centerpiece of her appointment is a set of 200 beautiful, laminated slides that she spreads out across the table to show just how through she is. It blows people away.

On the other hand, a digital approach will give you a much more customizable template. Some of my clients are absolutely killing it with HighNote , which will offer you pre-built templates to upload your material into. You can include professionally edited explainer videos to send to the client before the actual appointment and then open into the full presentation once you’re together.

Just be sure that your presentation is comprehensive and includes all the necessary elements mentioned above, including past sales performance, market data, your marketing plan, and why they should sign an agreement.

The Listing Appointment

Now that you’re all prepared, let’s move on to conducting the appointment itself.

Setting up an effective listing appointment

Where is the best place to conduct a listing appointment? Ideally, it’s in the home you’ll actually be working to sell. Be sure to mention that when setting the appointment, but if it doesn’t work for any reason, don’t wait to set that appointment. Do it in a coffee shop or your office or wherever, because an appointment done anywhere is better than no appointment at all.

No matter where it is, you MUST do a technology and tools check before showing up. If you need anything, be sure you have it:

• Charged laptop
• Presentation slides
• Agency agreement
• Scripts (memorized)

If you need more help with this, you can download this free offer full of listing presentation scripts and strategies . 

Build rapport and establish trust

There’s a very specific reason to practice your listing presentation over and over until you can do it effortlessly, and it’s not so that you get it perfect… Actually, it’s so that you can relax and be calm and receptive to what the seller has to say. 

You’re more than just someone who is going to do this one job for them and be gone; this is an audition to be a part of their lives, and that means you have to be confident, friendly, and likable. Let them know that you’ll be there for them in anything they need in a genuine way before diving into your past client success stories. 

When you’re showing your real estate photos, before and after videos, or CMA findings, it’s about establishing trust and providing value, and your expertise and credentials are a part of that but not the only factor.

Your Listing Presentation Will Make or Break Your Business

I cannot stress how important your real estate listing presentation is. It’s the crux of your business and the key to your financial success. 

Hopefully these tips have been helpful, but if you’re really serious about creating a listing presentation that blows people away and establishes your dominance in your market, the place to get it is Roadmap. 

I’ll be breaking down the best and most advanced listing presentation strategies working today – and best of all, I’ll be doing it in an area near you. So find a location and sign up soon.

But until then, start putting the pieces in place.

Related Articles

A listing appointment checklist is a sure way to make sure you’re never missing anything you need – unless your checklist is missing something. 🙃 What’s your No. 1 priority right now? Let’s hear it… Yes, getting listing…

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Working in Powerpoint or Keynote is frustrating, right? You can never seem to place your photos and text exactly where you want them.

Well, we've taken care of the hard part. This pre-formatted listing presentation template has been professionally designed with graphics and fonts that are sure to impress your potential clients. All you need to do is add your own information and a few photos.

Getting started

The template is available for download below. You have the option to download this presentation in Microsoft Powerpoint or Apple Keynote . Once you've downloaded and opened the presentation, you can immediately begin changing the pre-designed slides to contain your own information. Some of the slides won't need any edits, while on others you'll need to rewrite the default text to include information about yourself and your business.

The finished product

Once you've edited the presentation—double check to make sure you didn't leave any of the default text in the wrong places!—there are several ways you can use it. You could bring your laptop to a listing presentation, and go through the slides one-by-one as you speak with your clients. You could also use the Keynote App on an iPad. You could also print the presentation and give it to your clients, or you could save it as a PDF and display it on a tablet.

More information

You can lessen your workload when editing your presentation by using the master slide function in Powerpoint. For more information on master slides, as well as a more detailed explanation of the slides in the presentation, watch the following videos.

Quick tips for editing your listing presentation

Listing presentation concepts explained

Please choose an advertiser

• Find a marketing template you love.
• Enter your listing’s MLS number in the left sidebar.
• Watch as your listing’s information and photos instantly populate the item.
• Double check for accuracy.
• Download for free, share on social media, or use our printing and shipping services.
• Create marketing for your listing in seconds.
• Choose a postcard set.
• Customize your postcards with your information and special message.
• Upload your contacts’ addresses or purchase a mailing list.
• Purchase your direct mail campaign.
• Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
• Choose your favorite engagement post and click Get Started.
• When you’re done customizing, click Share.
• Connect your account to post directly to Facebook.
• Text the image to yourself and post to any social media platform from your phone.
• Visit your BB Plus profile using the waffle icon in the top right corner.
• Upload your teammate or team’s information, headshot, and logo.
• Open your desired marketing template and select two-agent or team in the left sidebar.
• Whatch your teammate or team's information instantly populate the item.
• Click the Edit Primary Brand Color widget.
• Select your brand color with the color picker or enter the Hexcode and click Select.
• Moving forward, every customizable marketing template you edit will automatically load with your brand color.
• Visit your BB Plus profile using the waffle icon in the to pright corner.
• Upload additional headshots and logos.
• Click Update to save changes.
• Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.

• Skip to main content

Listing Presentation Templates

Create persuasive and professional proposals that'll win you business using one of our Proposal Templates. Simply choose your design and click Use it to get started.

Real Estate – Listing presentation – Simple

Real Estate – Listing presentation – Buyer guide

Real Estate – Listing presentation – Geometry

Real Estate – Listing presentation – Investment

Real Estate – Listing presentation – Status

Real Estate – Listing presentation – Classic

Real Estate – Listing presentation – Business

Real Estate – Listing presentation – Modern

Listing presentation template A listing presentation is an interview with a seller to represent him in a real estate transaction. To impress the homeowner and win the listing, you should use compelling slides that show that you are the best agent for the transaction.

Normally a listing presentation will start with an interview to set expectations and get to know the owner. Then you should show them why you are the right agent:

• How many properties have you sold?
• How many properties are similar to this one?
• How long did it take you to sell them?
• For what price did you sell them (how close to the asking price)?

Besides introducing yourself, a listing presentation is also a great chance to talk about your brokerage and inspire trust. Quickly describe their values or some impressive numbers.

Showing local market data will not only be very valuable for the homeowner but will also position you as an expert on the topic. Present some historic pricing trends, the number of sales per season, etc.

You can find listing presentation templates in Xara Cloud that will help you look professional even if you don’t have any design experience. Simply take a template and replace the photos, texts, and graphics. Our designs can also automatically brand to your brokerage colors.

Get started for free

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You will be on your way to creating branded documents and designs that can transform your business

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• Listing Presentation Scripts

Listing Presentation Script for Real Estate Agents – Learn the listing presentation scripts and dialogues that top agents use in listing consultations to list more homes for sale.  An effective listing presentation script allows agents to conduct an efficient consultation by focusing on questions to determine the needs of clients rather than presenting a long and drawn out value proposition  containing all of the agent’s marketing activities and other credentials.   The ideas is to come from curiosity to determine the needs of the clients instead of simply telling sellers what you think they should want to hear in a traditional “dog-and-pony show” marketing presentation.

Not only does asking questions engage clients and build rapport, it also enables agents to quickly ascertain client needs and concerns so that they can be addressed right away.  Although agents should bring a marketing presentation materials to leave with their clients, it should only be referenced to address specific concerns that clients may raise during the consultation.  Before examining our listing presentation scripts below, watch as members of our agent panel reveal their favorite listing presentation scripts & techniques in this video .

Listing Presentation Scripts & Dialogues

Listing presentation scripts:  before viewing the home.

SCRIPT No. 1 – “I’m going to walk through the home with you looking at it through the eyes of a buyer, speaking aloud and candidly about what I see as a buyer would.  Is that alright with you?” (“Yes”)  “What I’m hearing from you is that you want me to be honest with you, correct?”  (“Yes”)  “So if I think there is something in your home that will hurt you financially, like something that needs to be updated, improved or fixed, you will want me to tell you?”  (“Yes”)  “Great! Then let’s get started.”

SCRIPT No. 2  – “Would you mind quickly filling out this quick Home Seller Information Questionnaire while I look through the home on my own so that I can see it through the eyes of a buyer to evaluate how updated it is and to see if there are any repairs needed that would prevent us from selling?”

SCRIPT No. 3  – “On a scale of 1 to 10, with 10 being the most honest, how honest do you want me to be?” (“10”)  “Great.  Now I’m not going to go through your home and tell you to move walls around, but I will provide you with some suggestions that will help you sell your home faster and give you the best return on investment.  Does that sound good to you?”

Listing Presentation Scripts:  Sitting Down at the Table

SCRIPT No. 1  – “Besides price, is there anything else you would like to know?”

SCRIPT No. 2 – “Now I’ve got a lot that I can show you today, but before we get started, tell me what questions you have for me?”

SCRIPT No. 3  – “First tell me, what are you most concerned about with selling your home?”

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Brian Icenhower

Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, white label training portals, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry.

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Free Better Homes and Gardens Listing Presentation Template

Take advantage of listing presentation templates powered by Highnote. It’s as simple as it gets – just duplicate your favorite listing presentation template, customize it, add your information, and you’re good to go!

8 assets below

The Power of Better Homes and Gardens Real Estate

Better Homes and Gardens® Real Estate is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp., a global provider of real estate services.

Worldwide Exposure

Better Homes and Gardens Real Estate is part of the Anywhere family of real estate brands -- the largest real estate company in America, providing a nearly unlimited platform in which to showcase your property.

The Seller Experience

Thinking about selling your home? You don't have to do it alone. Let Better Homes and Gardens® Real Estate lend a hand - with tools, information, and an agent you can trust. Get an estimate If you're looking to sell, it's a great idea to start with an estimate of how much your home is worth. Don't guess - let our online price estimator do some of the work for you. Get more specific Your home's value is impacted by a variety of market conditions - like the sale price of comparable homes, interest rates, foreclosures, and the time of year. Refine your estimate with our Interactive Pricing Tool - which takes similar homes in your neighborhood and your home's unique selling points into account. Connect with your agent With intimate knowledge of your area and the expertise necessary to give you a detailed assessment, your Better Homes and Gardens® Real Estate agent can help you set the right price and put together a comprehensive marketing plan. Your Better Homes and Gardens® Real Estate agent will be there to guide you through every step of the listing process. Ready to take the first step?

BHGRE Distinctive Collection

When you’re in the market for—or are considering selling an exceptional home, you expect service and support from your real estate partner that is as singular and distinct as your position in the marketplace. Better Homes and Gardens® Real Estate affiliated real estate professionals are ideally positioned to deliver on your expectations for the highest levels of real estate service and innovation.

Marketing Timeline

Your property is unique and we know it. Our in-house marketing team works to transform a promising idea into a lucrative entity by leveraging proven marketing methods with detailed market analysis.

After an Offer is Accepted

Once an offer is accepted, here’s what happens next. Working closely with your agent and other people involved in the transaction will ensure a smooth and successful transaction.

Office Presence

Today, Better Homes and Gardens Real Estate has over 3,500 of offices nationwide & abroad located throughout the U.S., Canada, and Australia.

Powerful Real Estate Search Site

One of the most comprehensive real estate search sites in the world.

I can assure you of my commitment to excellence. I strongly believe that I can secure you the best deal in the shortest amount of time.

• by Mark Choey
• San Francisco, California
• March 2, 2023

Sections Include:

Testimonials.

One of the other ways to use Highnote that extremely benefits all is a listed property link tour. You can share additional photos, floorplan, zoning and bylaws of the city, potentials, highlights, 3D virtual matter port, your own video walkthrough and marketing material in addition to all other features about that specific property all in one link.

I recently sent a Highnote that includes a video of a penthouse I have listed in downtown Columbus. A number of people watched it multiple times. Thank you for creating this system. It has been extremely beneficial!

Highnote is a game changer. It provides an easy to use platform to create a unique, appealing and professional presentation for all of our luxury listings. We can also track our open rate and see who is viewing the presentation. We love the platform.

Benefits of Using Listing Presentation Templates

Today, we’re about to reveal a not-so-secret secret, a trick that 99% of the real estate elite swear by.

Competitive Edge

Using listing presentation templates gives you a competitive edge by presenting yourself as a tech-savvy and forward-thinking real estate agent, which attracts more clients.

Cost Savings

Using listing presentation templates can save you money, as you don’t need to hire a designer or invest in expensive design software to create professional presentations.

Flexibility

Templates are versatile and can be adapted to different types of listings and clients, ensuring they meet your specific needs.

Track Record

Many successful real estate professionals have integrated listing presentation templates into their practices, proving their effectiveness.

Listing presentation templates often allows branding customization, helping you reinforce your personal or agency brand throughout your presentations.

Streamlined Workflow

Listing presentation templates streamline your presentation creation process, allowing you to serve more clients efficiently and effectively.

Highnote’s listing presentation templates offer a comprehensive solution for real estate agents by providing not only visually appealing and customizable templates but also robust analytics and sharing capabilities.

Visitor Tracking 

Highnote’s listing presentation templates track who views your presentation. This data includes information on the date and time of the view, the duration of the presentation, and even which pages were most engaging. This helps you understand who is interested in your listing presentation.

Engagement Metrics

You can access data on how your viewers interacted with your presentation. This includes which sections were most read, which images were clicked on, and how long viewers spent on each page. This information provides insights into what aspects of your listing presentation resonated most with potential clients.

Lead Qualification 

Armed with analytics, you can create follow-up presentations tailored to potential clients’ specific interests and questions. For instance, if you know that a particular viewer spent significant time on the pricing page, you can focus your follow-up on addressing pricing concerns.

Ease of Sharing

Highnote’s listing presentations are compatible with various devices and browsers, ensuring that your clients can access them without any technical hiccups. Highnote offers a straightforward method for sharing your presentations. You can generate shareable links that can be easily distributed via email, text message, or on your website. This simplifies the process of getting your presentation in front of potential clients.

Win Every Listing with Highnote's Listing Presentation Templates

The secret to amazing sellers with listing presentation templates lies in the simplicity of delivering a well-structured, visually captivating pitch. These templates empower you to shine. 

Here’s how:

Visual Appeal

Listing presentation templates are a visual treat. They come adorned with high-quality images, clear charts, and exquisite layouts that instantly grab the seller’s attention. This visual allure sets you apart from competitors who present uninspiring, text-heavy documents.

Clarity and Organization

These templates prioritize clarity. They guide you through the presentation, ensuring you cover all crucial points in a structured and organized manner. No more fumbling for the right sequence of information.

Engaging your audience is paramount in any presentation. Listing templates incorporate interactive elements and compelling content to keep your sellers interested and attentive throughout your pitch.

Professionalism

The use of templates underlines your dedication to excellence. Sellers are more likely to trust someone who invests in their craft. A well-prepared listing presentation sends a clear message of your commitment.

FAQ About Real Estate Listing Presentation Templates

How much does highnote cost.

Highnote offers monthly and annual billing to accommodate varying needs. The exact cost depends on your chosen billing cycle. The annual subscription costs $29 per month, while the monthly subscription costs $35.

More Highnote Samples

Free Century 21 Buyer Presentation Template

Free Douglas Elliman Buyer Presentation Template

Free Long & Foster Real Estate Buyer Presentation Template

Elevate your presentations and impress.

Upload, send, and win. 

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