International Journal of Interdisciplinary Research

  • Open access
  • Published: 25 October 2023

Developing an AI-based automated fashion design system: reflecting the work process of fashion designers

  • Woojin Choi 1 ,
  • Seyoon Jang   ORCID: orcid.org/0000-0002-1033-1247 1 ,
  • Ha Youn Kim 2 ,
  • Yuri Lee 3 ,
  • Sang-goo Lee 4 ,
  • Hanbit Lee 4 &
  • Sungchan Park 5  

Fashion and Textiles volume  10 , Article number:  39 ( 2023 ) Cite this article

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With the recent expansion of the applicability of artificial intelligence into the creative realm, attempts are being made to use AI (artificial intelligence) in the garment development system in various ways, both in academia and the fashion business. Several IT companies have developed and possess AI-based garment design technologies that utilize StyleGAN2 for image transformation. However, they are not widely utilized in the fashion business. Since fashion brands need to create numerous designs to launch new garment products for at least two seasons per year, the adoption of AI-based garment design generation technology can be one way to increase work efficiency. Therefore, this research aims to collect and analyze existing cases of AI-based garment design tools in order to identify the similarities and differences between the garment development processes of human designers and the existing AI-based garment design tools. Based on this analysis, the research aims to develop an AI-based garment development system that takes into consideration the garment development process of human designers, incorporating fashion domain knowledge.

Introduction

Artificial intelligence (AI) is one of the key drivers shaping the transformation of contemporary society alongside big data, virtual reality, and other technological advancements. The fashion industry is undergoing a transformation driven by technological innovations centered around AI (Carvalho et al., 2019 ; Jang & Ha, 2023 ; Market.US, 2023 ). For instance, advancements in AI technology have improved the ability to analyze big data, enabling online retailers to track consumer purchasing data and provide personalized services, thereby enhancing sales. Moreover, AI-based technologies allow for more accurate predictions of upcoming fashion trends, enabling efficient inventory management. Currently, “generative AI” technologies that generate diverse and customized outcomes are garnering significant attention. A notable example is Chat GPT; released by OpenAI, it attracted the interest of over 100 million active users in only two months. Additionally, platforms such as DALL-E2 generate over four million images daily (Xu et al., 2023 ).

However, despite the fashion industry having a shorter product lifecycle than other industries, the field of fashion design has traditionally relied on designer intuition for decision-making (Dubreuil & Lu, 2020 ; Lin & Yang, 2019 ; Takagi et al., 2017 ). As a result, although the application of AI has evolved from analytical to generative AI, it has not been widely adopted in the field of fashion design. Experts in the fashion industry recognize the importance of AI-based garment development technology (Kim et al., 2022 ). Specifically, AI-based garment development technology, incorporating the design process of human designers and fashion domain knowledge, can reduce the workload of fashion designers and product planners, thus increasing work efficiency (Dubey et al., 2020 ).

This research aims to achieve two primary objectives. First, aims to collect and analyze existing cases of AI-based garment design tools in order to identify the similarities and differences between the garment development processes of human designers and the existing AI-based garment design tools. Second, based on this analysis, the research aims to develop an AI-based garment development system that takes into consideration the garment development process of human designers, incorporating fashion domain knowledge. By developing a system that supports fashion design generation based on an understanding of the work processes of fashion designers and the domain knowledge of the fashion industry, rather than focusing exclusively on technological development, this study will enable AI-based garment development tools to become more adaptable for practical use.

The structure of this research is as follows: First, an examination of previous cases related to AI-based fashion design is conducted. This research focuses on the cases that have emerged since the active development of conceptual studies related to deep learning-based image generation techniques. Second, the garment development processes of the collected cases are analyzed by comparing them to the garment development processes of human designers to thus propose an AI-based garment development system that incorporates fashion domain knowledge. Third, an AI-based garment development system is developed using StyleGAN2, and a pilot program is developed to evaluate its satisfaction among industry designers. Finally, the research findings are discussed, highlighting their implications for industry, and some recommendations for future research are provided.

Literature Review

Garment development process and fashion domain knowledge.

The garment development process is a special problem-solving activity that comprises a series of small steps in which a designer explores a problem (Schoen, 1983 ). It is the process of designing, planning, and developing saleable products reflecting their brand identity and the relevant season’s concept for the target consumers (Clodfelter, 2015 ; Kincade, 2010 ; Lee, 2004 ). Many studies have found that the garment development process of human designers sequentially and simultaneously undergoes several stages: analysis of the brand’s internal data (i.e., sales review) and global fashion trends, concept formation and design ideation, design generation and modification, and design finalization (Evans, 2014 ; Lamb & Kallal, 1992 ; Watkins, 1998 ).

The purpose of this study is to develop an AI-aided design tool optimized for fashion brands owned by a producer or distributor. Based on previous research, the following five processes comprise the most optimized garment product development for fashion brands (Evans, 2014 ; Lamb & Kallal, 1992 ; Watkins, 1998 ): (1) analyzing internal/external data, (2) determining the concept to be the season’s direction, (3) generating garment design according to the season’s concept, (4) modifying the newly generated design, and (5) finalizing the garment design.

Fashion brands generally begin garment design development half a year or a year before the start of their product sales season (Blaazer, 2022 ; Lee, 2004 ). When developing garment products, fashion brands consider and analyze two main sources of information: internal brand data and global fashion trends (Clodfelter, 2015 ; Jackson & Shaw, 2017 ; Kincade, 2010 ). Internal brand data refer to past sales data, best-selling brand items, consumer data, or other relevant information (Testa & Karpova, 2022 ). The entire garment development team reviews the performance in previous seasons, including the previous year, to identify key trends that have contributed to profitability (Jackson & Shaw, 2017 ). Products that performed well in the previous season are likely to impact sales in the next season, making it crucial to review them (Ha-Brookshire, 2015 ; Jackson & Shaw, 2017 ; Kunz, 2010 ). Furthermore, for garment product development, global fashion trends are reviewed based on the runway collections of high-end brands. Runway collections are essential trend information and serve as significant factors in garment product development among mass fashion brands (Choi et al., 2021 ; Zhao & Min, 2019 ).

Next, it is necessary to plan the season’s concepts. This stage involves determining the overall theme and mood of the whole garment design (Caniato et al., 2015 ; Clark, 2014 ). Since a fashion brand needs to create 20–30 pieces of garments per season, establishing a concept is crucial to ensure consistent designs across any season (Clark, 2014 ; Lee & Jirousek, 2015 ). Hence, garment design involves generating and modifying garment designs that reflect the brand’s identity and seasonal concept (Caniato et al., 2015 ). This step focuses on generating a garment design and modifying the newly generated design to find an alternative design. Finally, through evaluations by merchandisers, shop managers, and other relevant stakeholders in the fashion brand, the finalization process entails selecting designs suitable for the brand's sales in the respective season (Evans, 2014 ).

Meanwhile, domain knowledge refers to the valid knowledge in a specialized field of study or industry (Choi, 2017 ). Although the development and introduction of new technologies are replacing many aspects of human factors, domain knowledge plays a critical role in setting the direction for any industry (Muralidhar et al., 2018 ). In the garment development process, this domain knowledge includes brand identity, past sales data, brand design characteristics, bestselling items and consumer information (Chen et al., 2012 ; Lee, 2004 ). In fields such as fashion, where human ‘intuition’ or ‘sense’ is highly involved, modeling domain knowledge based on human designers can enhance AI-based design processes.

AI-based garment design generation technology

Recently, AI in fashion garment design has evolved from image recognition and synthesis to image generation (Anantrasirichai & Bull, 2021 ). The beginning of research on the AI-based garment design process dates back to the early 2000s. Initially, garment design studies that incorporated AI used genetic algorithms (GA) that favor the evolution of the information of the previous generation, such as the genetic phenomenon of an organism, and pass this information on to the next generation. In other words, research was conducted to combine the design attributes of fashion products that have already been released and to suggest new styles (Khajeh et al., 2016 ; Kokol et al., 2006 ). The previous researches described garment design as a process that involves making various choices by combining different design attributes. Later, some studies found the location of fashion items in photographs using computer vision. This identification was made by improving machine learning performance (Hara et al., 2016 ; Lu et al., 2022 ), determining item categories and design attributes (Akata et al., 2013 ; An et al., 2023 ; Jang et al., 2022 ; Ji et al., 2018 ; Wang et al., 2018 ), and identifying similarities among designs (Ay et al., 2019 ; Ma et al., 2020 ; Tuinhof et al., 2018 ).

GAN has recently attracted attention in the research on AI-based garment design. The GAN model is an unsupervised deep learning method that generates or edits new fake images. A GAN is composed of two neural networks, namely, a generator and a discriminator, which compete against each other to improve the generation quality (Goodfellow et al., 2014 ). First proposed by Goodfellow et al. ( 2014 ), various derivative GAN models have since been introduced, enabling the editing and easy generation or synthesis of images. Hence, various research cases have emerged in the field of design (Raffiee & Sollami, 2021 ; Rostamzadeh et al., 2018 ).

GAN is used in the fashion industry to generate new designs or modify specific parts of the design (Liu et al., 2019 ), create graphics printed on clothing (Kim et al., 2017 ; Raffiee & Sollami, 2021 ; Rostamzadeh et al., 2018 ), and achieve a fusion of mixed semantic styles (Zhu et al., 2020 ). In addition, Disco GAN technology has been developed and advanced such that AI identifies the characteristics between different object groups and learns the relationship between the two to modify the design (Kim et al., 2017 ). For Disco GAN, if the image of a handbag is designated as the input value and the image of a shoe is designated as the output value, a new shoe design can be generated by identifying the image characteristics of the handbag and applying them to the shoe (Kim et al., 2017 ). StyleGAN and StyleGAN2 are algorithms optimized for fashion image generation. They consider image composition as a combination of styles and synthesize images by applying style information to each layer of the generative model. Models utilizing StyleGAN or StyleGAN2 can control network architecture and styles while generating clothing images, thus enabling the editing of garments for specific attributes (Lewis et al., 2021 ).

This research analyzes existing AI-based garment design tools and develops a new AI-based garment development system specifically designed for the fashion industry. As shown in Table 1 , the entire process of the research was divided into three stages:

Requirement analysis and system design

We conducted a case study by collecting examples of AI-based fashion design tools that have been utilized in practical applications. As garment design plays a significant role in the process of garment developing, we determined the need to gather and analyze cases of AI-based garment design tools to build an AI-based garment development system. Therefore, we compared the cases with the garment development process of human designers as a benchmark and derived commonalities and differences. On the basis of the analysis results, we proposed a new system that fashion designers can use in their practical work. Currently, AI-based fashion design processes are not widely used in the industry, the evaluation of the level of development varies (Kim et al., 2022 ). Thus, we concluded that qualitative research on the current state of technological development must be conducted. The research procedure for the case study is as follows.

Data collection

We explored articles and papers to extract information on IT companies with AI-based technologies for garment design generation. We collected articles published since 2018 by searching keywords, including “AI-based fashion design,” “AI fashion design tool,” and “AI fashion design process,” on the web portal ‘Google ( www.google.com )’ in English and ‘Naver ( www.naver.com )’ in Korean. Naver, the largest local search engine in South Korea, is optimized for retrieving information in Korean. We used Korean keywords for searching on Naver and English keywords for searching on Google. Additionally, we searched Google Scholar using the same keywords in both Korean and English to collect papers published since 2018 that included cases of AI-based garment design tools. As a result, we collected 13 cases from a total of 28 relevant articles and two papers, excluding duplicate articles.

Next, we excluded AI-based garment design tools that are still in the development stage or have not been commercialized. Ultimately, nine AI-based garment design tools with a history of commercial utilization were selected for analysis. The selected companies (tool names) include ETRI (AI Fashion Market Platform); Designovel (style AI), LG (AI artist Tilda); Google and Zalando (Project Muze); Amazon (Lab126); Google, H&M, and Ivyrevel (Coded Couture); Stitch Fix (Hybrid Design); YNAP (8 by Yoox); and OpenAI (Dall-E2).

Coding and data analysis

Each case was analyzed using the collected data. Four doctoral-level researchers in the field of fashion examined the original texts of the collected articles and conducted a constant comparison analysis. The five-step garment development process of human fashion designers presented in previous studies was used as a comparative criterion. Through this criterion, the commonalities and differences between AI-based design processes and human designers were explored. The researchers coded and classified the design processes of nine AI-based garment design tools. In cases where the researchers’ opinions did not align, additional search processes were conducted by setting the respective tool as a search keyword, followed by coding.

System proposal

On the basis of the analysis of the case studies, a new AI-based design system was designed. The system design involved the participation of four fashion researchers and three computer engineering researchers. Through approximately six months of continuous discussions, a user-centered (designer-centered) workflow, which could be integrated with the garment development process of human fashion designers, was designed. Then, a system consisting of four modules was proposed.

System development and implementation

An AI-based garment development system based on StyleGAN2 was developed by computer engineering researchers. The StyleGAN2 algorithm has demonstrated superior diversity and image quality in the generated outputs. In view of these findings, the researchers chose to employ the StyleGAN2 algorithm as the cornerstone for their AI-based garment development system. In particular, the system model was trained using dress and skirt images, which are well suited for exploring various silhouette variations. To train the model, a dataset of 52,000 images was collected from 168 leading fashion brands obtained from international fashion retail platforms, such as Yoox ( www.yoox.com ), Net-A-Porte ( www.net-a-porte.com ), Vogue ( www.vogue.com ) and Tagwalk ( www.tag-walk.com ). Subsequently, a model was developed to learn the distribution of the training images and generate new fashion images by adding noise and generating image variations. The trained model enabled coarse style variations in silhouette elements, such as full length, sleeve length, and neckline, in the early stages and fine style variations, such as color, pattern, and print, in the later stages.

To evaluate the developed service, a pilot test was conducted with a diverse group of 8 designers in South Korea, including women’s clothing designers from small and medium-sized enterprises (SMEs) and large corporations, as well as designers from apparel vendor companies. Prior to the pilot test, a snowball sampling method was used to select designers who wished to review the service. Taking into account their expertise and company size, a final group of 8 users was chosen. They used the service for a period of 10 days in mid-December 2022. Then, the researchers conducted interviews and brief postservice surveys. The measurement items included the participants’ perception of the service quality before and after usage, evaluation of the design outcomes, and intention for continuous usage. Respondents indicated the degree to which they agreed with the statements using a five-point Likert scale (1 = “strongly disagree” to 5 = “strongly agree”).

Results and Discussion

The result of case study.

The nine AI-based garment design generation tools selected in this study are summarized in comparison with the human designers’ development process (Table 2 ). An “X” mark indicates that the tool does not include the stage of the human garment development process, and an “O” mark indicates that it includes the stage. Specific commonalities and differences are described later.

Garment designers spend extensive time in internal and external data research (Clodfelter, 2015 ; Jackson & Shaw, 2017 ; Kincade, 2010 ). The internal data analysis stage appeared in four out of nine cases. To support efficient design generation in a mass production preplanning system, the brand’s internal data must be incorporated. Most of these profiling data pertain to customers and are primarily utilized in the form of recommendation services to enhance consumer experiences. This aspect constitutes only a portion of the personalization service that “recommends” designs to consumers, thus causing difficulty in claiming that it is primarily aimed at “generating” designs for mass production. For instance, Stitch Fix’s Hybrid Design and YNAP’s 8 by Yoox analyze and incorporate customer data, such as user lifestyles, to generate personalized designs for users.

Some AI-generated design tools also provide external data research and analysis. Global fashion week data, social media fashion data, and social media influencer data can be included in external data. The AI Fashion Market Platform (ETRI), Style AI (Designovel), 8 by Yoox (YNAP), and Hybrid Design (Stitch Fix) support design generation based on external data (i.e., social media influencers` fashion data) research and analysis. The AI Fashion Market Platform (ETRI) generates garment designs in light of domestic trends reflected on social media, while YNAP’s 8 by Yoox reflects the trends by analyzing and showing clothes that social media influencers prefer (Melton, 2018 ). However, they have limitations in that they analyze and provide trends without considering the brand identity or brand concept for the season in the external data analysis.

Second, many AI-based design tools lack the stage of concept formation. The development of season concepts is reflected only in the case of Tilda. Tilda generated approximately 3000 inspiration images for the design theme presented by the human designer (LG AI Research, 2022 ). As the development of the designs is led by technology without design development knowledge, such as brand profiling, season trend analysis, and concept decisions, which affect the direction of learning and design, users may conclude that AI’s design ideation is less brand specific.

Third, models for design generation and modification were provided with a focus on image composition and text-to-image composition using GAN in half of the cases. Some technologies (e.g., Coded Couture; Dall-E2) are image-generation technologies that simply convert text into images rather than AI technologies that creatively generate garment designs (Lee, 2018 ; Oh, 2021 ). In addition, although designs that are generated on the basis of the serendipity of AI-based fashion design look creative, they remain limited because they require modification by human designers to be used as commercial designs. However, only three cases allowed modifications after the generation of garment design images. Last, not all cases included the finalization process.

In summary, compared with the garment design development of human designers, the biggest drawback of existing AI-based garment design development tools is the difficulty in accurately reflecting the designer’s intentions. Such tools that are currently being developed and used focus only on trend analysis and image generation. This limitation has led to a nonholistic view of AI-based garment design tools developed in the fashion domain and has raised the need to generate a tool that reflects knowledge in the fashion domain.

Suggestion of AI-aided design process

Garment design is a complex and cyclical process in which various thinking methods are continuously and simultaneously applied in each stage of the design process (Evans, 2014 ). However, through analyzing the cases, researchers have found that the AI-based garment design tools commercialized thus far do not cover the comprehensive process from the perspective of human designers. Therefore, this study proposes an AI-based garment development system that reflects fashion domain knowledge. We advance an AI-based garment development system that integrates the human-based design process as follows (Fig.  1 ). The system consists of four modules, integrating five stages of the garment design process. Detailed explanations for each module are provided in the following section on system development and implementation.

figure 1

AI–human collaborative garment development system

Development of AI-aided design process

Module 1 and Module 2 involve the collection and analysis of internal and external data, respectively. Module 1 builds a dataset based on the brand’s internal data, while Module 2 extracts external information. In addition, Module 3 functions as a design source database, serving as a repository where users can store necessary keywords and images during the garment design process. Module 4 generates garment designs and modifies the garment designs. Considering that the garment design process is simultaneous and repetitive, the process was designed for users to organize the process freely depending on the purpose, such as changing the order of the module with key functions according to the user’s needs or removing an unnecessary module.

Module 1: building a database of the company’s internal environment

A system was designed to analyze and integrate the brand’s internal data, thus enabling the inference of brand concepts and designing intentions from the brand’s own product data. Users are prompted to upload brand-related data directly when they first start using the system. Then, users upload images related to the brand and reference images used during garment development. These images can be uploaded manually by users or automatically collected through a crawling robot by entering the website address of the shopping mall or social media platforms managed by the company. Upon uploading a product image, an automated tagging system labels the design features and automatically generates and stores product information in the database. In addition, a brief profiling survey is conducted in which users are asked to select brands similar to their own brand from domestic and global fashion brand lists. All of these processes are optional, thus allowing users to skip them without any hindrance in utilizing other modules. The collected information is utilized as a weighting factor during the generation of garment designs for user brands. Once the input of basic information regarding the brand’s internal environment is completed, the system extracts the typical design factors associated with the brand’s design and incorporates them into the garment generation process.

To implement Module 1, technology is needed to identify the design features of garment products in images and label them in text format. To accomplish this step, computer vision and natural language processing (NLP) techniques are employed to preprocess and structure internal data, encompassing extensive unstructured image and text data. Generally, internal databases contain various, large-scale, and unnormalized data, which can be obstacles to utilizing AI techniques. Before applying advanced image/text content analysis techniques, building a database can be helpful. For example, auto labeling (Cheng et al., 2018 ) techniques can extract style keywords (e.g., “casual,” “modern”) and objective attributes (e.g., “turtleneck,” “puff sleeves”) from fashion images. NLP techniques can also be utilized to process unstructured text data to reduce the incompleteness of the database.

Module 2: global runway trend extraction

Module 2 was designed to analyze fashion trends based on runway collections and provide trend keywords associated with specific seasons or design attributes. This module visualizes prominent design keywords in ready-to-wear (RTW) and haute couture based on runway shows held twice a year: Spring/Summer (S/S) and Fall/Winter (F/W). The design features of a particular runway brand serve as important design references for mass-market fashion brands (Jang et al., 2022 ). Therefore, rankings must be derived on the basis of seasons and major keywords.

Runway data can be automatically collected using the brand name on TAGWALK ( www.tag-walk.com ) or the official US website of Vogue ( www.vogue.com ). Then, the data can be saved on the trend database. The saved images are turned into labeled data with major design features through the computer vision technology mentioned in Module 1. In addition to the frequency of extracted keywords, comparisons with the same season in the previous year and the last season are provided. Keywords with high interest can be moved to the design source of Module 3. Again, global runway trend keywords are stored together with relevant images.

Module 3: design source database

The design source database is a function that can save and manage keywords and images selected by users. All keywords and images directly entered by the user in Module 1 are also stored in Module 3. Then, users can use them as needed. The users can freely organize the dashboard by season, item, or design features depending on the purpose. Moreover, the users’ convenience can be increased by separately storing the sources required for future design generation. Module 3 must further implement a feature to search associated images by selecting one or more design keywords. In addition, a user interface must be implemented to facilitate the retrieval of information (keyword or image) stored by the user according to the user’s purpose. This module allows users to gather keywords and images stored in the database on the basis of their needs. As a result, the module serves as a mood board in the garment design process and facilitates the establishment of season concepts.

Module 4: design feature combination and GAN-based garment design generation

In Module 4, users can not only upload or retrieve new images from the design source library (Module 3) to generate a new garment design but also modify their own designs or the generated designs within the available options presented by the system. Users can modify various design features, such as color, silhouette (fit, length), pattern and prints, and detail features.

Furthermore, users can repeat this process as many times as they want until they are satisfied. Then, they can obtain new inspiration from the AI-generated images. They can also use the design as it is or transform the details or colors for a better design. Moreover, users can generate or transform images by uploading their own brand in Module 1 to ensure that they obtain results that reflect their input. Among the generated images, an image selected by the user can be included in Module 3. Even when the image is not selected, the system can ask users why they did not store the image, thereby recording enhanced personalized preference results. The accumulated personalized data may be associated with the elaboration of the image generation result. The images finally generated can be shared with users and people with registered accounts related to the brands for evaluation. This step corresponds to the finalization stage of the human design process.

To implement Module 4, an image generation model, namely the GAN model called StyleGAN2, was employed (Karras et al., 2019 , 2020 , 2021 ). Once the image generation model is trained with a large set of training images, the model can generate a wide range of synthetic but photorealistic fashion images. Furthermore, the design features of the generated garment images can be finely modified, including the silhouette, color, patterns, and prints (Patashnik et al., 2021 ; Shen et al., 2020 ; Wu et al., 2021 ). Figure  2 presents an overview of the AI-based garment design framework, which utilizes the StyleGan2 model. As shown in Fig.  2 , the recent image editing technique can support various user-specified cues, such as silhouette (length), pattern, and colors. Furthermore, Fig.  3 shows an example of images generated using the AI techniques mentioned in Fig.  2 .

figure 2

AI techniques for image generation and editing (all images are generated by artificial intelligence)

figure 3

The example of fashion image generation and editing Note. top-left image: From Look 3 [Photography], by Jil Sander, 2022, Vogue (https://www.vogue.com/fashion-shows/resort-2022/jil-sander/slideshow/collection#3). Note. top-left image: From Look 48 [Photography], by Daniele Oberrauch, 2022, Vogue (https://www.vogue.com/fashion-shows/spring-2022-ready-to-wear/sergio-hudson/slideshow/collection#48). Note. bottom-left image: From Look 44 [Photography], by Gucci, 2022, Vogue (https://www.vogue.com/fashion-shows/spring-2022-ready-to-wear/gucci/slideshow/collection#44. Accessed 2 August 2022)

Pilot test of AI-based garment development system

The research team created a front-end program to enable fashion designers to evaluate both quantitative and qualitative performance through access to the AI-based garment development system. As a result of the quantitative performance indicators of the design generation system, the inception score (IS) was 7.40, image reality score was 3.76, response time of the design generation was 1.02 s/req, and processing rate of the design generation was 58.4 req/min. Next, following Nielsen’s usability test guidelines (Nielsen, 2012 ), a pilot test was qualitatively conducted with 8 fashion designers in this study. The results showed that the participants’ expectations for the quality of the AI-generated garment design images were rated at 2.44 before using the AI-based garment development system. However, after using the system, the satisfaction with the AI-generated outcomes increased to 3.81, thus indicating that the final design results demonstrated high completeness and exceeded the participants’ expectations.

Conclusions

Garment design undergoes the comprehensive process of building the season concept by considering both global fashion trends and brand merchandising knowledge, going through design ideation based on the above, concretizing, and ultimately creating the design (Evans, 2014 ; Lamb & Kallar, 1992 ). If even one of these processes is omitted, a design with commerciality and brand identity can be difficult to develop. Although nine AI-based design generation solutions have been advanced thus far, they have focused only on the advancement of fashion trend analysis and automatic fashion image generation technology. The lack of intermediate stages in the garment development process leads to the absence of a holistic view of garment design (Kim et al., 2022 ). Thus, this study attempted to develop and propose an ideal AI-based garment development system by comparing the design process of human designers with the AI design process. The research on developing an AI design system that reflects the perspective of fashion designers is particularly relevant and timely, given the rapidly growing importance placed on advancing generative AI technologies (Market.US, 2023 ). Furthermore, by surveying the satisfaction of fashion designers, the potential usability of the proposed system has been confirmed. On this basis, the academic and practical implications of this study are as follows.

First, in this study, computer science and fashion fields were efficiently integrated, thus leading to the implementation of an AI-based garment development system that can yield highly effective results. To ensure the practical application of technology in the industry, the technology must be closely aligned with industry-standard processes (Caruelle et al., 2022 ; Jarek et al., 2019 ). While AI cannot fully comprehend the intuition of human designers, AI design tools can assist human designers by learning domain knowledge and being designed according to the design processes commonly followed by human designers (Dubey et al., 2020 ; Song et al., 2022 ). In this way, AI systems can be incorporated into the work environment and support human designers effectively. In this sense, this study holds academic and practical significance because it analyzed existing cases of AI-based garment design tools and developed an AI-based garment development system that incorporates fashion domain knowledge. Most research in the fashion field related to AI technology has remained at the stage of case analysis. However, the current study stands out by collaborating with computer science researchers to design a new system and implement it at a practical level, thus demonstrating its academic importance. Furthermore, generative AI has currently gained significant attention. Generative AI can produce images or music that reflects the user’s intent with simple prompts (Hsu & Ching, 2023 ; McCormack et al., 2023 ). The significance of the developed system in this study lies in its ability to generate results that incorporate the user’s intent. Finally, by allowing real fashion designers to use the system and evaluating its usability, this study confirms the practical significance of the developed system and its potential for practical application.

The following limitations exist in this study, and we would like to suggest further research to supplement them. First, we developed an AI-based fashion design system using Style GAN2 as the main algorithm. However, since we did not compare and analyze image generation performance because we focused on the algorithm development process, subsequent studies need to supplement this. Second, while GAN model is a crucial technology for image generation and has been actively used in garment design generation, Rostamzadeh et al. ( 2018 ) explained that the quality of the dataset affects design image generation when creating garment designs using GAN. Therefore, the data source must be obtained in such a way that designs of various conditions can be learned. Third, the AI-based garment development system developed in this study has a limited image resolution. This limitation poses challenges for fashion designers in manipulating and utilizing the images. However, recent advancements in diffusion models have significantly improved (Li et al., 2022 ), enabling the transformation of low-resolution images into high-resolution images. By incorporating such neural networks, the system’s utility can be enhanced. Fourth, the current system focuses only on dresses and skirts. In the future, expanding the training set to include a wider range of item categories (e.g., outer, pants, etc.) will allow for the broader application of the AI-based garment development system.

Availability of data and materials

The datasets used and analyzed during the current study are available from the first author on reasonable request.

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This work was supported by the Institute of Information & Communications Technology Planning & Evaluation (IITP) full name funded by the Korean Government (2021-0-00302, AI Fashion Designer: Mega-Trend and Merchandizing Knowledge Aware AI Fashion Designer Solution).

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WJC, SJ, and HYK designed the study and developed the theoretical framework, collected and analyzed the cases of Ai driven design tools, designed the module, and wrote the manuscript. YL guided the development of the theoretical background, results, and conclusion, and revised the manuscript. SP, S-GL and HL gave advise on designed module. All authors read and approved the final manuscript.

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Choi, W., Jang, S., Kim, H.Y. et al. Developing an AI-based automated fashion design system: reflecting the work process of fashion designers. Fash Text 10 , 39 (2023). https://doi.org/10.1186/s40691-023-00360-w

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research paper on fashion design

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RESEARCH METHODS IN FASHION DESIGN: IT'S COMPILATION AND IMPORTANCE IN DESIGN PROCESS

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2018, TRANSSTELLAR JOURNALS

Research is the systematic and creative investigation that will yield so many ideas in terms of appropriate use of materials and sources to establish facts and reach new conclusions. The impact of intensity of research is directly proportional to the output of the project. It resolves various purposes during the commencement of the design process starting from investigating the project, explorations, prototyping till the final product development stage. This paper aims to understand the importance of research, types of research and research methods in design, visual research analysis, design brief and research compilation. The data presented in the paper is a result of continuous involvement in teaching pedagogy in fashion design and is derived from the fashion design projects guided at different levels. This research can be used as a guideline to conduct research for any fashion design project by students or professionals.

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In the fashion design process, once the range is finalized, prototypes or samples are developed using fabric which is closer to the fabric selected for the final collection (Mckelvey and Munslow (2007)). This is done in order to evaluate the look, proportions, size, fit and fall of the garment. They are checked to evaluate the overall translation of the theme as well as well as its appropriateness for the market. This main aim of this study is to have an overview of the stages of converting sketches into actual garments. At this stage, it is made sure not to change the minute detail and develop the garment as per the flat specifications. The garment may undergo redesign to incorporate required changes. This is a slow and arduous, however satisfying stage for a designer as his efforts are visible. The entire study has been supported with the examples extracted from either accomplished or ongoing projects. This is also an attempt to know different methods of making prototypes using different 2D and 3D techniques. This will also give a glance on the importance of feedback and its application in the production is an important element to understand in this chapter.

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All art forms influence and inspire each other. Fashion too does not exist in isolation. Fashion is one of the important art forms which can be influenced and inspired by paintings, sculpture, architecture, music etc. Cubism was an avant-garde modern art movement which had a huge impact on all art forms. Cubism was characterized by simultaneous perspective, geometrical fractured forms, muted depthless colors etc. Later part of Cubism was marked by the development of newer techniques like collage, photomontage and assemblage where textures was added to the composition in the form of sand, letters and other found objects in bright colors. The present study was undertaken to compare Cubism paintings with costumes of this era to evaluate the possibilities of interrelationship between fashion and cubism. Garments of this era were analyzed for color, silhouettes, embellishments and fabrics to find parallel influences with paintings during 1906 to 1930. From the above study, it was found that Paintings during Cubism influenced silhouette, color, texture and embellishments of the costumes worn in this era. Synthetic cubism gave rise to newer techniques like bias cut, creating textures with pin tucks, beads, and lace with creation of new fabrics like Rayon. Thus, proving that there is parallel influence of Cubism art movement on fashion.

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International Journal of Mechanical and Production Engineering Research and Development (IJMPERD)

Natural fiber composites are nowadays being used in various engineering applications for the fabrication of lightweight, low cost polymer composites. This is mainly attributed to the use of eco-friendly materials which are easy to use and dispose and has no negative impacts on the environment. The objective of this research work is to experimentally determine the mechanical and thermal properties of Basalt-Banana composite laminates and to find out the degree of improvement due to the addition of Basalt layers on the tensile strength, flexural strength and other properties of Banana fiber composite. Laminates were prepared by hand layup followed by Vacuum-bagging. Each laminate consisting of 5 layers in the intercalated sequence Basalt /Banana/ Basalt/ Banana/ Basalt. The results were finally compared with the existing work on Glass - Banana Fiber composites.

Traditional clothing in India greatly varies across different parts of the country and is influenced by local culture, geography, and climate and ritual urban settings. Decorating materials with embroidery is an ancient tradition and reveals about the lives and customs of particular cultures. Embroidery is a manifestation of the artistic creativity of the people. In India, Todas are found in the Nilgiri District of Tamil Nadu State. The Todas are a small community who live on the isolated Nilgiri Hills of Tamil Nadu. Toda tribes are also famous for their unique embroidery called 'Toda embroidery' which is less known craft to the outside world. Toda tribes are very secluded in nature and very few people know about this tribe and their unique embroidery. Few efforts are being taken by Government and NGO's to preserve Toda embroidery. Thus the present study focuses mainly on preserving their traditional craft. Toda embroidery now only found in cotton shawls and some limited accessories. They are using 2x2 basket weave structures to identify the yarn gauge. Since an effort has been taken to develop linen and bamboo fabrics in mock-leno weave for the application of Toda embroidery on men, women and kids garments and accessories. It also aims at making an indigenous art known to the outside world and to commercialize this traditional craft. It also aims at making the indigenous art known to the outside world. The study would be a step forward to impart new dimensions to the fashion world.

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International Conference Design! OPEN: Objects, Processes, Experiences and Narratives

Design! OPEN 2022: Multidisciplinary Aspects of Design pp 31–40 Cite as

Seaweed Fabrics for Fashion Design. A Field Research Experience

  • Paolo Franzo   ORCID: orcid.org/0000-0003-1043-5692 14  
  • Conference paper
  • Open Access
  • First Online: 31 December 2023

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Part of the book series: Springer Series in Design and Innovation ((SSDI,volume 37))

The essay addresses the reasons why fashion design is manifesting an increasing interest in the marine environment as a context where to identify new materials for fashion, focusing on the particular case of seaweed. Through a field research, which involved MA fashion students at Università Iuav di Venezia, it is possible to demonstrate how an object such as seaweed fabric is not only a response to the need for new sustainable materials for fashion, but it is also interpretable through the framework of new materialism in a posthuman perspective. These fabrics, perceived as vibrant, represent a stimulus to redefine fashion design and its relations with environment, territories, people, and bodies. In the experimentation with seaweed, nature becomes raw material for constructing aesthetic and cultural imagery in a multispecies landscape.

  • Fashion Design
  • Seaweed Fabrics
  • New Materialism
  • Posthumanism
  • Vibrant Matter

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1 Introduction

During the 21st century, the research of new materials for fashion is particularly active and has produced important results, thanks to increasing investments in research and development [ 1 , 80]. Among bio-fabricated textiles, seaweeds are gaining an increasingly prominent place, thanks in part to the development of textile technologies in the 1990s that analysed their properties and benefits for the body [ 2 ]. The paper analyses this phenomenon not only as an example of biotechnological innovation in the field of sustainability, but also as a producer of new imagery and activator of new dynamics in fashion design. Investigation filters are the theories on the new materialism that are spreading in fashion studies, also thanks to the contribution of Anneke Smelik, Professor of Visual Culture at the Radboud University Nijmegen and visiting professor 2022 at Università Iuav di Venezia on the proposal of Alessandra Vaccari. Footnote 1

2 New Materialism Within the Water

Placed in the philosophical horizon of posthumanism, which tries to overcome anthropocentrism and opens up the interconnections between human and non-human [ 3 ], the new materialism responds to the demands of a fashion in which the human is decentralised and related to plants, animals, and digital technologies. What posthumanism and the new materialism share is their effort to overcome dualisms. Consistently, posthuman fashion questions the notion of material agentivity [ 4 ], engaging with the increasingly performative role of the relationship between body and dress in the process of embodiment [ 5 ]. In this perspective, design practices mediate the experience of oneself and one’s surroundings in material and imaginative ways, transforming the interrelationships between individuals, the social environment, imaginaries and ecology. Mediators of this experience are precisely the materials, which become “vibrant” [ 6 ], living and intelligent matter.

One example of this is the recent experiments on the transformation of seaweed into fabrics and materials for fashion, the object of this contribution. It is worth emphasising that, unlike the traditional materials used in fashion whose imagery has over time become linked to fast fashion, intensive production and lack of sustainability, seaweeds are perceived as pristine. They are plants historically associated with an idea of well-being and health due to their extensive use in cosmetics. What is even more relevant is their relationship with water. Seaweed vegetates within (salt) water naturally, without human intervention and without requiring the consumption of fresh water during the plant's growth, thus overcoming one of the main critical issues in the relationship between fashion and this element. According to a 2017 report by the Ellen MacArthur Foundation, in fact, the textile industry for fashion uses approximately 93 billion cubic metres of water each year, accounting for about 4% of global freshwater withdrawal [ 7 , 38]. Since the second half of the 20th century, the relationship between the textile industry and water has been marked by a growing awareness of its no longer sustainable impact on this resource, due to the need for irrigation in the cultivation of fibres, the use in operations to convert them into textiles, and the spillage of chemicals used during manufacturing processes into groundwater [ 8 ].

In recent years fashion design has been considering water not only as a resource to be safeguarded, but also as a natural environment capable of providing new materials, particularly seaweed, to be transformed into yarns and fabrics [ 9 ]. Actually, interest in seaweed was not born in the 21st century, but the first studies on the properties and potential of seaweed in manufacturing, including textiles, appeared in the second half of the 19th century, although they did not subsequently find significant development and application [ 10 ]. Commenting on the words of writer Margaret Gatty, author in 1863 of British Sea-Weeds , ecocriticism researcher Stephen E. Hunt observes that this fusion of sea and nature simultaneously creates a sense of familiarity and estrangement in the midst of other creatures [ 11 , 20 , 21 ]. Hunt's reflection helps to understand the motivations behind the current diffusion of seaweed-based materials in fashion and other design disciplines, which do not seem to be exclusively traceable to the search for innovative and sustainable materials. Indeed, as Chiara Scarpitti writes, the increasing cooperation between design and natural sciences is also due to the rise of independent design practices, which on an international level have translated the utopia of transdisciplinary dialogue into a reality [ 12 , 83].

Aquatic exploration in search of new wearable materials can be interpreted, on the one hand, as a metaphor for the “making kin” advocated by Donna Haraway [ 13 ], in the form of new alliances between biology, technology, design, and environment [ 14 , 15 ]; on the other hand, as an effect of the contamination typical of the multispecies landscape, in which each organism becomes itself only with the assistance of other species [ 16 ]. The body, mostly composed of water, metaphorically becomes the support on which the seaweed-based garments come to life. Seaweed thus becomes the raw material for making objects capable of defining new aesthetic and communicative imagery through tangible experiences.

3 A Workshop with Fashion Design Students

This contribution analyses the outcomes of a field research that involved from October 2021 to February 2022 first-year students of the Master's degree course in Fashion at Università Iuav di Venezia in the development of a project starting from seaweed fabrics.

The fabric was provided by Tabinotabi, partner in the research project and one of the first companies in Italy to introduce seaweed as a material for fashion. In 2018, founder Alessandra Defranza developed the idea of a fashion project in Venice to be made with new-generation fabrics. Her research, conducted in collaboration with a Tuscan textile company, initially explored different possibilities of non-traditional materials and finally the choice converged on seaweeds, also because of the imagery that links them to Venice and its lagoon [ 17 ]. The fabric is produced by Tabinotabi using SeaCell fibre, made by a German company incorporating brown seaweeds harvested in the Icelandic fjords, dehydrated and pulverised, into a natural cellulose fibre. The harvesting of this seaweed is certified as sustainable, as only the part that is able to regenerate is taken from the underwater plant. After harvesting, the seaweed is not processed, thus keeping all beneficial properties intact.

Tabinotabi is one of the brands that have been researching the possibilities of seaweed in fashion in recent years. AlgiKnit, for example, is an American start-up that makes strong yet biodegradable yarns with Kelp seaweed; the alginate from the seaweed is pulverised and turned into a water-based gel to which natural dyes are added and finally extruded into long filaments. Seaweed also plays a leading role in the technical clothing brand Vollebak, which has created a compostable t-shirt to be buried in the garden at the end of its life, where it biodegrades in 8–12 weeks depending on temperature and humidity. It is made of eucalyptus, beech pulp fibres and algae grown in laboratories inside bioreactors, in line with their approach of artificialising nature; the t-shirt is printed with green ink based on spirulina algae, a natural pigment that oxidises and fades with air, inviting one to care for it as if it were a living being. Care is also at the heart of the Biogarmentry non-woven fabric, designed by Roya Aghighi in collaboration with AMPEL Lab and Botany Lab at the University of British Columbia; born from the challenge of providing survival to photosynthetic cells of algal origin on fabrics made of natural fibres based on cellulose and proteins, these “living clothes” are activated by the sun and are an invitation to literally take care of one’s wardrobe.

As reported by Defranza, Footnote 2 the possibility of using seaweed from the Venice lagoon was experimented, trying to favour local resources and encourage a greater relationship with the territory. However, the results were not satisfactory, given the type of local seaweed that required excessive complexity during the production process and a low final quality of the yarn. Despite the fact that seaweed from Venice are currently not usable in the production of new-generation fabrics and it is necessary to use raw material from northern Europe, what is relevant for the purposes of this research is the material’s ability to generate new dynamics within the fashion design process. For this reason, it was decided to develop a field research, involving fashion design students, to observe their approach to seaweed fabrics, the influences on design methodologies and the relationships activated. In this contribution, therefore, seaweed fabrics are analysed not so much for their different sustainability compared to traditional materials, but for new dynamics that modify design and designers. Designers are observed in this investigation for their ability to redirect the present [ 18 ] through a practice that involves new materials.

As part of the Advanced Workshop of Fashion Techniques and Materials, of which I am lecturer, the students were asked to design a collection from seaweed-based fabrics. During the first meeting of the workshop, the 37 students were introduced to the fabric and some samples were shown, without referring to examples of material use in order to avoid any conditioning in the subsequent design activity. The students, who mostly did not know each other as they came from different BA degree courses, were asked to divide into 7 teams, trying to hybridise their different previous training experiences. No project brief was given, the only element was the fabric, with the request to design and realise a capsule collection that would enhance it.

Initially, there was a partial diffidence of the workshop participants, caused by two reasons. The first one is that the request to work in a team, with unknown people, contrasts with the need for the expression of individual creativity and design identity that is almost always found in students; this request, however, stemmed from the desire to encourage a collaborative approach, somehow experiencing the idea of making kin first hand, to cancel design methodologies consolidated in previous experiences, and start again from the material. The second one is related to the fact that seaweed fabric was initially brought back by the students to the category of sustainability, even though this term was not used in the project presentation: the concept of sustainability in fashion, in fact, often remains anchored to an idea of limitation, deprivation, less creative freedom, and lack of aesthetic research.

In spite of these initial criticalities, the teams began the design research phase, questioning themselves on what it entails to deal with a fabric like this, what differences there are – from a conceptual as well as a physical point of view – compared to traditional fabrics, what it means to develop this project in Venice, a city whose imagery has often been associated with seaweed, but which today also represents a critical element from an environmental point of view, invading the canals with alien species. The following are some of the projects developed during the workshop, which provide an insight into how the students related to this material.

4 From Seaweed to Bodies

The project entitled Symbiosis was developed from the symbiotic relationship between seaweed and humans in the field of biological engineering. Also through the analysis of some living textiles case studies, such as those of the designer Paula Ulargui Escalona, the team decided to work on the idea of clothing as a second skin. Considering the beneficial properties of SeaCell fibre, the project was configured as a layering of garments adjacent to the human body, in symbiosis with each other and with the body. A layering of transparencies that covers the body and partially conceals it. In this case, the material stimulated an in-depth reflection on the relationship between dress and body, on the need for fashion to design the boundary between the individual and the space around it. The body returns as the protagonist of the fashion project, it becomes an object of attention and care [ 19 , 113].

The Confini ( Boundaries ) project starts from a reflection by Iosif Brodskij about the relationship between seaweed and rock [ 20 ], in an idea of colonisation, of contrast between visible and invisible, between rigid and organic form. This originates a series of felt garments with increased and defined geometric volumes, apparently bare, aseptic and separated from the body. In reality, inside them they enclose sensorial, soft and living embroideries, made with the waste from the processing of seaweed fabric, enhanced through manual stitching and dyeing. The seaweed fabric is therefore hidden inside, in contact with the body, stimulating an intimate, tactile, and non-visual relationship. In contrast to what is usually done, the focus is on the inside of the garments and not on their outward appearance.

Moving from Gilles Clément’s idea of the “third landscape” as a refuge for diversity [ 21 ], the Residui ( Residues ) project consists of a set of garments capable of accommodating different bodies. Going beyond a hierarchical scheme that places humans at the top in the relationship with plants and animals, the team investigated how to encourage an attitude of care and balance. To this end, students focused on the beneficial properties – antioxidant, anti-inflammatory, anti-ageing – of SeaCell fibre, designing a “second skin” garment to be worn as a first layer in contact with the body, promoting cell regeneration and breathability. Above this, the other garments can be adjusted in length and width through belts, buttons and laces to fit every kind of body. A project, therefore, that goes beyond the idea of size and standard, encouraging a hypothetical more sustainable production system. The result is an idea of inclusive fashion, capable of accommodating different bodies, which can be realised through size-less garments that, with a view to mass production, allow for a reduction in prototypes and waste (Fig.  1 ).

figure 1

Residuals project. MA students in Fashion and Visual Arts, Università Iuav di Venezia, 2023.

The Algae project intervenes more directly on the sustainability needs of fashion, translating physical experimentation with seaweed fabrics into a conceptual exploration that intersects processes of co-creation, valorisation of the archive, and do it yourself. The output is an editorial project, a magazine that responds to an educational commitment of the designer: not only the capsule collection created is presented, but each reader is given the opportunity to reproduce one of the garments thanks to the paper pattern that is provided using available fabrics and obtaining accessories from second-hand garments. The garments are conceived as decomposable and interchangeable, in a logic of optimising consumption and reducing waste: one and the same garment can be transformed into different garments responding to different needs of wearability and use. In some of the garments made, zero-waste design methods are adopted, which optimise the consumption of seaweed fabric and eliminate manufacturing waste (Fig. 2 ).

figure 2

Algae project. MA students in Fashion and Visual Arts, Università Iuav di Venezia, 2023.

The latest project is Fisciù. Venetian constellations , significant for shifting the focus of the project from the body to the territory. The seaweed fabric suggested a reinterpretation of Venice, resuming that relationship between imaginaries mentioned earlier. The visual representation of the city, analysed through postcards, photos and archive documents, gave rise to colour maps with which fisciù , neckscarves typical of 17th and 18th century Venetian fashion, were designed. These were made from felt by water-textured manipulation of textile fibres on a fabric and translating the colour maps through manual natural dyeing. The project is completed by the packaging of the fisciù , consisting of a print of a map of Venice on which a possible itinerary for discovering the city is suggested: the fashion object is thus transformed into a device that encourages a relationship with the place (Fig.  3 ).

figure 3

Fisciù project. MA students in Fashion and Visual Arts, Università Iuav di Venezia, 2023.

These are just a few of the projects developed during the workshop, but they are enough to bring out some important reflections on the investigation carried out. It was observed that seaweed fabrics were not only considered by the participants as a new, more sustainable material to be applied within traditional creative processes, but also stimulated the exploration of new approaches and new relationships between fashion and the human and non-human world. They have been perceived as ‘vibrant’, living materials, evolving over time, important to care for and that activate a caring dynamic with the wearer, in a redefinition of the concepts of fabric and fashion. Unlike traditional natural plant fibres, such as cotton and linen, seaweed is characterised not only by evoking an exotic and still unfamiliar imagery, but also by a low-impact production system: it is abundant in nature; it does not require irrigation; only the part that can regenerate is used; it does not consume arable land or require pesticides or fertilisers; it biodegrades quickly; it is naturally fire-resistant, reducing the need to add toxic flame retardants to clothes; it is processed in plants that are already geared towards energy optimisation [ 22 ]. However, the possible criticalities of this phenomenon should not be overlooked: emissions and costs related to transport, as most of the production is located in Iceland; loss of centrality of territories historically used for the cultivation of traditional fibres; colonisation of new marine areas for the development of intensive seaweed cultivation with possible imbalances in the ecosystem.

5 Conclusions

This research thus demonstrates how an object such as seaweed fabric is not only a response to the need to identify new sustainable materials for fashion, but represents a stimulus to redefine the fashion design itself and its relations with environment, territories, people, and bodies. In the experimentation with seaweed, nature becomes raw material for constructing aesthetic and cultural imagery. The theory of a new materialism in the post-human perspective has thus found confirmation, committed to bringing matter and bodily experience back to the centre of the debate in its weaving interconnections with the world.

Alessandra Vaccari, fashion historian and theorist at Università Iuav di Venezia, is the principal investigator of the ongoing research BioFashion. Weaving the Lagoon Between Ecocriticism and Visual Imagery focusing on the production of value in terms of sustainability within current creative practices in Venice and Italy, including fashion, textiles and clothes produced from seaweed. This contribution represents one of the outcomes of the research work.

The interview was conducted by the author on 8 July 2021 at the Tabinotabi store, located at the foot of Rialto Bridge in Venice.

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Franzo, P. (2024). Seaweed Fabrics for Fashion Design. A Field Research Experience. In: Zanella, F., et al. Multidisciplinary Aspects of Design. Design! OPEN 2022. Springer Series in Design and Innovation , vol 37. Springer, Cham. https://doi.org/10.1007/978-3-031-49811-4_4

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117 Awesome Fashion Research Topics: Inspirational Ideas List

fashion research topics

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Title page (or cover page) Start with a hook to catch the attention of your readers, then talk a bit about the background of the problem and present your thesis. Literature review. Here, you will need to demonstrate that you have analyzed the literature related to the topic and that there is a gap in knowledge that needs to be addressed. Research In this section, you will explain in great detail all the methods you have used to gather the data. Be as specific as possible. Data analysis. This is the section where you present and analyze the data. Be objective and avoid discussing the results. This is the section where you can discuss your findings and prove how your research results back your thesis. Don’t forget to acknowledge the limitations of your research. Restate your thesis and summarize your research and findings. Show your readers how your findings answer the research questions. References page. This is where you list all the resources you have used to write your research Make sure you don’t miss any.

Now that you know the overall structure of a research paper, it’s time to give you some excellent topics to write about:

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  • Fashion in Ancient Rome
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  • The rise of the Chanel brand
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In the fashion research topics 2023, you can find topics that were greatly appreciated in 2023. These may or may not be as appreciated in 2024 though:

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  • Fashion in Ancient Egyptian times
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  • Fashion in Western Europe
  • Fashion at the workplace
  • Fashion in schools in the UK
  • Discuss fashion in North Korea
  • Luxury products and the human brain
  • Fashion trends and the science that explains them

Captivating Fashion Design Research Paper Topics

In case you want to discuss fashion design, we have a nice list of captivating fashion design research paper topics right here. All these topics are, of course, 100% free to use:

  • Fashion in the LGBTQ community
  • Fashion in Nazi Germany
  • Fun facts about beachwear
  • The role of Versace in fashion
  • New York as a fashion center
  • Effects of Tik-Tok on fashion
  • The origins of ethnic clothing
  • Mixing 3 styles the right way
  • Fashion and sexism in 2023

Fast Fashion Research Paper Topics

Don’t want to spend a lot of time working on that research paper? No problem! Simply choose one of these fast fashion research paper topics:

  • The role of politics in fashion in the United States
  • Talk about wedding ceremony fashion
  • Talk about trends in baby clothing in the United Kingdom
  • The role celebrities play in fashion marketing
  • Talk about 3 iconic fashion characters
  • An in-depth look at fashion in the punk world

Fashion Topics To Research In 2023

It’s time to think about the topics that should work great in 2023. In fact, our experts have already compiled a list of fashion topics to research in 2023:

  • Talk about the notion of “invisible branding” in fashion
  • Research women’s fashion in the 1980s
  • The role played by art in fashion trends
  • Research 3 major fashion companies
  • Talk about the low rise fashion trend
  • Discuss the women’s oversized bomber jackets trend

Fashion And Marketing Research Topics

As you probably know, fashion and marketing go hand in hand. Take a look at our latest and most interesting fashion and marketing research topics right here:

  • Fashion marketing on social media
  • Fashion marketing in the 1960s
  • Effective marketing strategies for luxury products
  • Style vs. functionality in marketing
  • Marketing and fashion cycles
  • The role of fashion in TV commercials

Fashion Ideas For College Students

College students should research topics that are more complex in nature. Don’t worry though; we have more than enough fashion ideas for college students:

  • Research the hoodies under blazers fashion trend
  • Compare Asian and European fashion
  • Research Jane Austen’s style
  • A closer look at minimalist fashion
  • The beginning of the Haute Couture
  • Fashion and the Internet

Unique Ideas Related To Fashion

This list of topics has been revised recently to make sure all ideas are unique. So, if you’re looking for unique ideas related to fashion, you have definitely arrived at the right place:

  • Analyze the cropped cardigans trend
  • Research the plus-size fashion industry in Indonesia
  • The impact of feminism on fashion
  • Social issues caused by fashion
  • Fashion and cheap labor
  • Effects of religion on fashion

Easy Fashion Essay Topics

If you want to make sure you ace that research paper, you should find an easy topic to talk about. Take a look at these easy fashion essay topics and pick one today:

  • Discuss the notion of “color blocking”
  • Fashion trends during World War II
  • The evolution of men’s suits over the last 100 years
  • Fashion and child labor
  • What is organic clothing?
  • Talk about the rise of wig fashion

Creative Fashion Research Questions

Professors really appreciate creativity, so you should definitely go through this list of creative fashion research questions:

  • A closer look at the puff sleeves trend
  • The Kardashian family’s impact on fashion
  • How did Chanel rise to fame?
  • Sustainability in the fashion industry
  • Fashion and body types
  • Interesting fashion trends in Dubai
  • Talk about fashion in the armed forces

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COMMENTS

  1. (PDF) Research Methods in Fashion Design, It's Compilation and

    Research Methods in Fashion D esign: It's Compilation and 47. Importance in Design Process. www.tjprc.org [email protected]. Figure 4: Trend Spotting in Kutch by Ashish Dhaka. Draw/Sketch ...

  2. Full article: A review of digital fashion research: before and beyond

    From the systematic literature review, a classification of the digital fashion field in three categories was reached (. Figure 1. ): (i) Communication and Marketing - C&M, which resulted in the highest number of items (255 items), followed by (ii) Design and Production - D&P (155 items), and (iii) Culture and Society - C&S (81 items).

  3. Fashion Design Rediscovered: A Theory on Dressmaking Practice

    Figure 1. Three categories of dressmaking practice. Display full size. This effort to theorize dressmaking practice aims to contribute in two ways, to give voice to fashion designers in research on design practice and, secondly, to rediscover the aspects of designing that are less visible in fashion research.

  4. Evaluation and trend of fashion design research: visualization analysis

    The significant increase in research papers regarding "fashion design" in 2016 and 2017 is that around 2016, and the fashion industry has been impacted by technological developments. Moreover, the way in which design and clothing made has incorporated considerable technological tools (e.g., 3D printing and wearable technology). ...

  5. Big data and digital design models for fashion design

    To meet such challenges, fashion design models are being developed based on big data and digitization, in which fashion is designed based on data, virtual fitting, design-support systems, and recommendation systems. This paper reviews the fashion design models proposed in recent years and considers future development directions for fashion ...

  6. Full article: A comparative review of zero-waste fashion design

    2.2. Fashion design: zero-waste fashion design. Research in fashion sustainability posits that the leading cause of textile waste, specifically in the production stage of the garment, is the separation between the design and make processes. ... The authors chose to include peer-reviewed journal research papers published from 2010 to 2021, as ...

  7. Trends in the Fashion Sector: An Analysis of Their Use and ...

    The researcher's professional practice is constantly changing, as is the phenomenon of fashion, and follows changes in the technological, social, artistic, and cultural spheres that impact societies. Therefore, this paper is part of an exploratory research, with a qualitative approach, developed during an ongoing doctorate in fashion design.

  8. Shape Changing Fabric Samples for Interactive Fashion Design

    The substantial growth in the field of functional apparel design, such as the use of smart textiles, encourages researchers and fashion designers to incorporate technology within their designs. In much previous work, e-textiles have required interdisciplinary knowledge such as electrical engineering and computer science to be successful.

  9. AI Assisted Fashion Design: A Review

    of this paper is to introduce the application and development of AI in the field of fashion design. Our review focuses on the application of artificial intel-ligence in the field of fashion design, summarizing more than sixty recent research achievements at the intersection of fashion and computer vision. The review encompasses a

  10. Developing an AI-based automated fashion design system: reflecting the

    Garment development process and fashion domain knowledge. The garment development process is a special problem-solving activity that comprises a series of small steps in which a designer explores a problem (Schoen, 1983).It is the process of designing, planning, and developing saleable products reflecting their brand identity and the relevant season's concept for the target consumers ...

  11. Research Methods in Fashion Design: It'S Compilation and Importance in

    This paper aims to understand the importance of research, types of research and research methods in design, visual research analysis, design brief and research compilation. The data presented in the paper is a result of continuous involvement in research can be used as a guideline to conduct research for any fashion design project by students ...

  12. Implementation of Artificial Intelligence in Fashion: Are Consumers

    SUBMIT PAPER. Clothing and Textiles Research Journal. Impact Factor: 1.9 / 5-Year ... research is still in its infancy as well. Relatively, few researchers have examined and developed studies on consumers' acceptance of fashion AI. ... Seung-Hee Lee, PhD, is a professor of fashion design and merchandising at Southern Illinois University ...

  13. Analysis of the sustainability aspects of fashion: A literature review

    The fashion industry is the second-most polluting industry in the world. 1-3 This is the main reason why it has to be transformed into a more sustainable one. Fashion sustainability is a complex issue 4 that covers three equivalently important aspects: environmental, social, and economic. 3-9 The environmental aspect considers the creation of ecological value and resource saving.

  14. A Systematic Literature Review on Computational Fashion Wearables

    The focused target was original and peer reviewed research papers published in journals, books or proceedings. In other words, the studies concerned with fashion design, human computer interaction, wearables-fashion, interactive fashion design, interactive fabric and/or clothing interface were decided to be included in this systematic review.

  15. Seaweed Fabrics for Fashion Design. A Field Research Experience

    This research thus demonstrates how an object such as seaweed fabric is not only a response to the need to identify new sustainable materials for fashion, but represents a stimulus to redefine the fashion design itself and its relations with environment, territories, people, and bodies. In the experimentation with seaweed, nature becomes raw ...

  16. 150+ Fashion Research Paper Topics: A Compelling List

    Here's a list of creative fashion research topics for you to get inspired. The evolution of fashion from the 1920s to the present. The impact of royal figures on fashion trends throughout history. Cross-cultural influences in fashion: East meets West. The role of fashion in the feminist movement.

  17. 117 Fashion Research Topics| Top List Of Ideas

    Captivating Fashion Design Research Paper Topics. In case you want to discuss fashion design, we have a nice list of captivating fashion design research paper topics right here. All these topics are, of course, 100% free to use: Fashion in the LGBTQ community; Fashion in Nazi Germany; Fun facts about beachwear; The role of Versace in fashion