literature review of mobility as a service

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Mobility as a service (MaaS): the importance of transportation psychology

• Published: 30 June 2020
• Volume 31 , pages 419–428, ( 2020 )

Cite this article

• Geoff Tomaino   ORCID: orcid.org/0000-0002-0034-1679 1 ,
• Jasper Teow 2 ,
• Ziv Carmon 1 ,
• Leonard Lee 3 ,
• Moshe Ben-Akiva 4 ,
• Charlene Chen 5 ,
• Wai Yan Leong 6 ,
• Shanjun Li 7 ,
• Nan Yang 2 &
• Jinhua Zhao 8  

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A Correction to this article was published on 19 January 2022

This article has been updated

Mobility-as-a-Service (MaaS) is based on the notion that consumers and transport providers access a centralized platform for the planning, payment, and management of trips and combines multiple modes of transportation designed to increase the efficiency of the system. MaaS offers substantial societal benefits, including the reduction of emissions, traffic congestion, road injuries, and the overall discomfort associated with travel, in addition to providing personalized transportation solutions. Since the delivery of these benefits hinges on the widespread adoption of MaaS platforms, we draw on consumer psychology for insight into the social and cognitive psychological factors that may hamper the adoption of MaaS, and their influence on consumer choices and perceptions. More generally, this paper highlights that transportation is a fertile context for consumer psychology research.

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A Correction to this paper has been published: https://doi.org/10.1007/s11002-022-09617-8

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INSEAD, Singapore, Singapore

Geoff Tomaino & Ziv Carmon

NUS Business School, National University of Singapore, Singapore, Singapore

Jasper Teow & Nan Yang

NUS Business School and Lloyd’s Register Foundation Institute for the Public Understanding of Risk, Singapore, Singapore

Leonard Lee

MIT’s Intelligent Transportation Systems Lab, Cambridge, MA, USA

Moshe Ben-Akiva

Nanyang Technological University, Singapore, Singapore

Charlene Chen

Land Transport Authority, Singapore, Singapore

Wai Yan Leong

Cornell University’s Environmental & Energy Economics Lab, Ithaca, NY, USA

MIT’s Urban Mobility Lab, Cambridge, MA, USA

Jinhua Zhao

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Tomaino, G., Teow, J., Carmon, Z. et al. Mobility as a service (MaaS): the importance of transportation psychology. Mark Lett 31 , 419–428 (2020). https://doi.org/10.1007/s11002-020-09533-9

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Published : 30 June 2020

Issue Date : December 2020

DOI : https://doi.org/10.1007/s11002-020-09533-9

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A systematic literature review of Mobility as a Service: Examining the socio-technical factors in MaaS adoption and bundling packages

Mobility as a Service (MaaS) has been gaining popularity as a result of massive information and communication technology development in the transport sector. Studies examining mobility bundles and the factors behind their uptake have been published in recent years. Current paper provides a systematic literature review focusing on the socio-technical factors related to the adoption of MaaS and the creation of mobility packages. First, several methods, such as data collection, experimental design, and modeling techniques are studied to examine user preferences toward MaaS. This is followed by an analysis including socio-demographic variables, travel characteristics, psychological factors, and built environment variables. Afterward, the creation process of mobility packages is reviewed, where the included transport modes in the bundles are analyzed. Furthermore, the subscription options and add-ons are discussed, such as parking, dining, food delivery, and a high service guarantee. Based on the analysis of 29 relevant articles, socio-demographic factors show inconsistency regarding their impact on user preferences, while travel pattern variables are found to be more solid. Mobility packages are mainly tailored using current travel pattern data. The review reveals some less included factors as well as methodological gaps in the literature. Finally, directions for future studies are suggested, including using revealed preference data, considering the built environment factors, expanding the study location, and examining new potential user groups of MaaS adopters.

• Record URL: https://doi.org/10.1016/j.tbs.2022.12.007
• Record URL: http://www.sciencedirect.com/science/article/pii/S2214367X22001478
• Find a library where document is available. Order URL: http://worldcat.org/issn/2214367X
• © 2022 The Authors. Published by Elsevier Ltd on behalf of Hong Kong Society for Transportation Studies. Abstract reprinted with permission of Elsevier.
• Kriswardhana, Willy
• Esztergár-Kiss, Domokos
• Publication Date: 2023-4
• Media Type: Web
• Features: Figures; References; Tables;
• Pagination: pp 232-243
• Travel Behaviour and Society
• Issue Number: 0
• Publisher: Elsevier
• ISSN: 2214-367X
• Serial URL: http://www.sciencedirect.com/science/journal/2214367X

Subject/Index Terms

• TRT Terms: Consumer preferences ; Mobility ; Social factors ; Technological innovations
• Identifier Terms: Mobility-as-a-Service (MaaS)
• Subject Areas: Highways; Operations and Traffic Management; Planning and Forecasting;

Filing Info

• Accession Number: 01872820
• Record Type: Publication
• Files: TRIS
• Created Date: Feb 9 2023 9:22AM